Information processing device, information processing method, and program

Abstract

The purpose of the present invention is to provide a technique that enables a patient to access appropriate treatment, and a pharmaceutical company to verify the effect of whether or not medical examination / treatment is appropriately supported.　When an end user performs a search pertaining to medical treatment using a patient terminal 2, a customer collection control unit 53 executes a control so as to include, as a search result, a location where a prescribed media exists that provides, directly or indirectly, information pertaining to a medical institution H for such a purpose that the end user receives, as a patient K, medical examination at the medical institution H and receives a drug prescription. An education / guidance control unit 54 executes, through the prescribed media that provides a plurality of pieces of medical information, a control to provide an end user who has performed the aforementioned search with medical information relating to the search details, from among the plurality of pieces of medical information, and to educate and guide the end user to receive an examination at the medical institution H.

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] Conventionally, the mainstream strategy has been for portal sites, hospitals, and companies to independently develop activities to raise awareness of diseases and medical examinations for patients (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2017-117469 Summary of the Invention [Problem to be solved by the invention]

[0004] With conventional technology, patient information collection records were scattered across portal sites, hospitals, and companies, meaning that patients were sometimes unable to access appropriate treatment, and pharmaceutical companies found it difficult to verify the effectiveness of their support for appropriate consultations and treatment.

[0005] The present invention was made in light of this situation, and aims to provide technology that enables patients to access appropriate treatment, while also enabling pharmaceutical companies to verify the effectiveness of supporting appropriate consultations and treatment. [Means for solving the problem]

[0006] In order to achieve the above object, an information processing device according to one aspect of the present invention comprises: a plurality of first terminals used by a plurality of end users who may be patients, respectively; a second terminal used by a pharmaceutical company that may supply the drug; a third terminal used by a hospital that can prescribe the drug of the pharmaceutical company when a predetermined person among the plurality of end users visits the hospital as a patient; In the information processing devices that communicate with each other, a first control means for controlling, when the end user searches for medical information using the first terminal, the search results to include the location of a predetermined media that directly or indirectly provides information about the hospital, with the aim of the end user visiting the hospital as the patient and getting the medicine prescribed; a second control means for analyzing the medical examination history and drug prescription history of the patient among the plurality of end users based on the electronic medical record issued by the hospital when the patient visited the hospital, and for verifying the effect of the degree of achievement of the objective based on the analysis result; Equipped with.

[0007] An information processing method and a program according to one aspect of the present invention are respectively an information processing method and a program corresponding to the information processing device according to the above-described one aspect of the present invention. [Effects of the Invention]

[0008] According to the present invention, patients can access appropriate treatment, and pharmaceutical companies can verify the effectiveness of whether they are providing appropriate support for consultation and treatment. [Brief explanation of the drawings]

[0009] [Figure 1] 1 is a schematic diagram showing an overview of the service that can be realized by an information processing system including a service provider server according to an embodiment of the information processing device of the present invention, and the relationship between patients and pharmaceutical companies. [Figure 2] FIG. 2 is a schematic diagram illustrating an example of the outline of the present service of FIG. 1. [Figure 3] 1 is a diagram illustrating an example of a configuration of an information processing system to which a service provider server according to an embodiment of the information processing device of the present invention is applied. [Figure 4] 4 is a block diagram showing an example of a hardware configuration of a service provider server in the information processing system of FIG. 3. FIG. [Figure 5] 5 is a functional block diagram showing an example of a functional configuration of the service provider server of FIG. 4 that constitutes the information processing system of FIG. 3. [Figure 6] FIG. 10 is a diagram showing a specific example of a screen of this service, and explains an example in which the user proceeds to the hospital reservation step without going through the education and guidance steps of FIGS. [Figure 7] FIG. 3 is a diagram showing a specific example of a screen of this service, and explains an example in which the user goes through the education and guidance steps of FIG. 1 and FIG. 2 to the hospital reservation step. [Figure 8] FIG. 10 is a diagram showing a specific example of this service, and explains an example in which face-to-face medical treatment is available in addition to online medical treatment in the hospital reservation step of FIGS. 1 and 2. [Figure 9] FIG. 10 is a diagram showing a specific example of the present service, and is a diagram explaining an example of the effects (merits of online medical care) obtained by the effect verification steps of FIGS. 1 and 2. [Figure 10] FIG. 10 is a diagram showing a specific example of the present service, and is a diagram explaining an example of the effect (image of cost benefit per patient (hyperhidrosis)) obtained by the effect verification steps of FIGS. 1 and 2. [Figure 11] This is a diagram showing a specific example of this service, and explains an example of the effect (image of cost benefit per patient (basis of Figure 10)) obtained by the effect verification steps of Figures 1 and 2. [Figure 12] FIG. 10 is a diagram showing a specific example of this service, and explains an example of the effect (image of a report using electronic medical records) obtained by the effect verification steps of FIGS. 1 and 2. [Figure 13] FIG. 3 is a diagram showing a specific example of the present service, and is a diagram for explaining an example of the effect (contribution prediction) obtained by the effect verification step of FIGS. 1 and 2. [Figure 14]13 is a diagram showing a specific example of the present service, and is a diagram for explaining an example of the effect (basis of the contribution prediction in FIG. 13) obtained by the effect verification steps in FIGS. 1 and 2. FIG. DETAILED DESCRIPTION OF THE INVENTION

[0010] Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0011] FIG. 1 is a schematic diagram showing an overview of this service (hereinafter referred to as "this service") that can be realized by an information processing system including a service provider server according to one embodiment of the information processing device of the present invention, and the relationship between patients and pharmaceutical companies.

[0012] This service makes full use of online medical consultations to guide as many patients as possible to appropriate treatment, allowing pharmaceutical companies, for example, to verify the effectiveness of supporting appropriate consultations and treatment.

[0013] The reason for providing this service is that several problems exist for both patients and pharmaceutical companies. Specifically, there are problems with patients being unable to access appropriate treatment. There are also problems with patients being unable to find appropriate treatment methods even after searching the web, resulting in inappropriate treatment. There are also problems with patients not knowing where to go for medical advice. There are also problems with patients finding it troublesome to go to the hospital, and resorting to over-the-counter drugs (OTC) or self-medication, which can worsen their condition. On the other hand, pharmaceutical companies want to connect patients to appropriate treatment, but face the problem of unclear effectiveness. They also want to support appropriate consultations and treatment, but face the problem of not knowing the effectiveness. They can track pageviews (PVs) and hospital search numbers for disease awareness campaigns, but are unable to track consultations and prescriptions. Furthermore, they have limited internal resources, so they face the problem of needing to minimize response time and costs.

[0014] Due to the existence of the above problems, this service provides a service that allows patients to access appropriate treatment and enables pharmaceutical companies to verify the effectiveness of whether they are being supported in providing appropriate consultations and treatments by going through the steps of attracting customers S1, raising awareness and guiding patients S2, making hospital reservations S3, and verifying effectiveness S4 in that order, or by going through the steps of attracting customers S1, making hospital reservations S3, and verifying effectiveness S4 in that order.

[0015] FIG. 2 is a schematic diagram illustrating an example of the outline of the present service shown in FIG. This service is provided by a service provider S and is used by patients K, pharmaceutical companies M, and medical institutions H. By managing the service provider server 1, the service provider S provides this service to patients K who use the patient terminal 2, pharmaceutical companies M who use pharmaceutical company devices 3, and medical institutions H who use medical institution devices 4 that include an "electronic medical record (electronic medical record system)." Here, patient K corresponds to a predetermined person among multiple end users who has visited medical institution H. Furthermore, medical institution H is assumed to be an affiliated medical institution (affiliated clinic, hospital, etc.) affiliated with service provider S. Furthermore, pharmaceutical company M (pharmaceutical company) is assumed to be a company that supplies medicines to at least medical institution H. In this service, medical treatment itself will be handled by Medical Institution H. Pharmaceutical Company M will also be involved as a sponsor in disease awareness initiatives, as described below. Pharmaceutical Company M will also supply at least the medicines to Medical Institution H. The medical institution H is assumed to be a hospital or the like that can prescribe medicines from pharmaceutical company M when a predetermined person among a plurality of end users visits the hospital as patient K.

[0016] Below, we will explain the outline of the flow of this service along the customer attraction step S1, education and guidance step S2, hospital reservation step S3, and effectiveness verification step S4 in Figure 2. Note that each step in Figure 2 is the same as that shown in Figure 1.

[0017] In the customer attraction step S1, when patient K searches for, for example, "hyperhidrosis" using the patient terminal 2, the service provider server 1 executes control so that the search results include the location of a specified media that directly or indirectly provides information about medical institution H related to "hyperhidrosis," with the aim of the end user visiting medical institution H as patient K and receiving a prescription for medicine. In the customer attraction step S1, patient K is shown, but in this step it is assumed that this is one (predetermined person) of multiple end users who could become patient K. Also, patient terminal 2 is shown, but in this step it is assumed that this is each terminal (smartphone, etc.) used by each of multiple end users who could become patient K.

[0018] The above-mentioned predetermined media may include, for example, "medical media for patients" and "reservation, medical treatment, and payment systems" provided by the service provider S. An example of the former "medical media for patients" is media (designated websites) that have a search function and that allow patients to easily consult with a doctor when they have questions, such as "I don't know if I should go to the hospital" or "I went to the hospital but I still don't understand," and that can provide multiple medical information. More specifically, the above-mentioned consultations include those when you are unsure whether to go to the hospital, such as "My child has been burned. Should I take him to the emergency room right away?", when you want to hear the opinion of another doctor, such as "I've been going to the hospital, but my symptoms aren't getting better. What do other doctors think?", when you are unsure which department to go to, such as "I have certain symptoms. Which department should I go to for an appropriate examination?", when you are unsure about medication and drug interactions, when you want to know about possible illnesses, when something has come up that concerns you after a diagnosis, and when you are worried but don't need to go to the hospital.

[0019] On the other hand, an example of the latter "appointment, consultation, and payment system" is a medium (a designated website) that executes appointments, consultations, and payments related to online medical consultations. The "appointment, consultation, and payment system" here is assumed to be linked to the "electronic medical record (electronic medical record system)" described below and shown in Figure 2. The "appointment, consultation, and payment system" is also assumed to be able to provide information about medical institution H directly to patient K. The process for online medical consultations involves first searching for the disease and hospital, then making a reservation and answering a medical questionnaire, then seeing the doctor / paying the bill, and finally receiving the medication. With regard to the specified media, the above-mentioned "indirectly providing" means, for example, directing patients to the "reservation, consultation, and payment system" on the "medical media for patients" (if the "medical media for patients" does not direct patients to the "reservation, consultation, and payment system," it is assumed that the "medical media for patients" contains text that directly directs patients to medical institution H). The "location" of the predetermined media mentioned above is a URL (Uniform Resource Locator) or the like.

[0020] In the education and guidance step S2, the service provider server 1 provides, through the "medical media for patients," for example, an end user (patient K) who has searched for "hyperhidrosis" as described above, with information related to the search content (about "hyperhidrosis") from among multiple medical information, thereby performing control to educate (raise awareness of the disease) and guide the end user to visit medical institution H.

[0021] In the hospital reservation step S3, the service provider server 1 executes the control necessary for an end user who has searched for, for example, the above-mentioned "hyperhidrosis" through the "reservation, medical treatment, and payment system" to visit a medical institution H as patient K. Specifically, the service provider server 1 guides the user to the medical institution H and controls the reservation, medical treatment, payment, etc. related to online medical treatment. Through online medical consultations, information about Patient K (such as medical examinations and prescriptions) will be stored in the "electronic medical record (electronic medical record system)" described below.

[0022] In the effectiveness verification step S4, when patient K visits medical institution H, the service provider server 1 analyzes the medical visit and drug prescription history of one of multiple end users who has become patient K based on the electronic medical record issued by medical institution H, and based on the analysis results, executes control to verify the effectiveness of the degree to which the above-mentioned objective (the end user visiting medical institution H as patient K and being prescribed drugs) has been achieved. Furthermore, the service provider server 1 creates, for example, a predetermined report (such as the report in FIG. 12 described later) based on the results of the verification of the above-mentioned effects, and transmits this to the pharmaceutical company device 3 of the pharmaceutical company M.

[0023] As described above, this service provided by the service provider server 1 managed by the service provider S allows patient K to access appropriate treatment, and also enables pharmaceutical companies to verify the effectiveness of providing support for appropriate consultations and treatment.

[0024] Next, with reference to FIG. 3, a description will be given of the configuration of an information processing system that realizes the provision of the above-described service, that is, an information processing system to which a service provider server according to an embodiment of an information processing device of the present invention is applied. FIG. 3 is a diagram showing an example of the configuration of an information processing system to which a service provider server according to an embodiment of the information processing device of the present invention is applied.

[0025] The information processing system shown in FIG. 3 is configured to include a service provider server 1, a patient terminal 2, a pharmaceutical company device 3, and a medical institution device 4. A service provider server 1, a patient terminal 2, a pharmaceutical company device 3, and a medical institution device 4 are interconnected via a network N such as the Internet.

[0026] The service provider server 1 is an information processing device managed by the service provider S (corporation, etc.) of this service, and executes various processes to realize this service while communicating appropriately with the patient terminal 2, pharmaceutical company device 3, and medical institution device 4. The patient terminal 2 is an information processing device used by each of a plurality of end users who may become patient K, and is configured with a smartphone, tablet, personal computer, etc., and although not particularly shown, there are a plurality of patient terminals 2.

[0027] The pharmaceutical company device 3 is an information processing device used by a pharmaceutical company M that can supply medicines, and is configured with a smartphone, tablet, personal computer, etc. There are a plurality of pharmaceutical companies M and pharmaceutical company devices 3. The medical institution device 4 is an information processing device used by a medical institution H that can prescribe medicines from pharmaceutical company M when a predetermined person among multiple end users visits the medical institution H as patient K, and is configured with a smartphone, tablet, personal computer, etc. Here, the medical institution device 4 is configured to also include an "electronic medical record (electronic medical record system)" as shown in Figure 2. An example of an "electronic medical record" is a cloud-based electronic medical record. An "electronic medical record" records information such as medical treatment records (examination records), test results, and drug prescriptions as data. There are a plurality of medical institutions H and medical institution devices 4.

[0028] FIG. 4 is a block diagram showing an example of a hardware configuration of the service provider server in the information processing system of FIG.

[0029] The service provider server 1 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an input unit 16, an output unit 17, a memory unit 18, a communication unit 19, and a drive 20.

[0030] The CPU 11 executes various processes according to a program recorded in the ROM 12 or a program loaded from the storage unit 18 into the RAM 13 . The RAM 13 also stores data and the like necessary for the CPU 11 to execute various processes.

[0031] The CPU 11, ROM 12, and RAM 13 are connected to one another via a bus 14. An input / output interface 15 is also connected to this bus 14. An input unit 16, an output unit 17, a storage unit 18, a communication unit 19, and a drive 20 are connected to the input / output interface 15.

[0032] The input unit 16 is configured with, for example, a keyboard and is used to input various information. The output unit 17 is configured with a display such as a liquid crystal display, a speaker, etc., and outputs various information as images and sounds. The storage unit 18 is configured with a DRAM (Dynamic Random Access Memory) or the like, and stores various data. The communication unit 19 communicates with other devices (for example, the patient terminal 2, pharmaceutical company device 3, and medical institution device 4 in FIG. 3) via a network N including the Internet.

[0033] Removable media 30, such as a magnetic disk, optical disk, magneto-optical disk, or semiconductor memory, is appropriately attached to the drive 20. A program read from the removable media 30 by the drive 20 is installed in the storage unit 18 as needed. Furthermore, the removable medium 30 can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.

[0034] Although not shown, the patient terminal 2, pharmaceutical company device 3, and medical institution device 4 in Fig. 3 can also have basically the same hardware configuration as that shown in Fig. 4. Therefore, a description of the hardware configuration of the patient terminal 2, pharmaceutical company device 3, and medical institution device 4 will be omitted.

[0035] Various processes for providing the present service of FIGS. 1 and 2 can be executed by cooperation of various hardware and software constituting the information processing system of FIG. 3, including the service provider server 1 of FIG. 4.

[0036] FIG. 5 is a functional block diagram showing an example of the functional configuration of the service provider server of FIG. 4 that constitutes the information processing system of FIG.

[0037] As shown in Figure 5, the CPU 11 of the service provider server 1 functions as a patient-oriented medical media control unit 51, a reservation / treatment / payment system execution unit 52, a customer attraction control unit 53, an awareness / guidance control unit 54, a hospital reservation control unit 55, and an effectiveness verification control unit 56. In addition, in one area of ​​the storage unit 18 of the service provider server 1, a patient-oriented medical media DB 81, a reservation / treatment / payment DB 82, a patient DB 83, a pharmaceutical company DB 84, and an effectiveness verification DB 85 are provided.

[0038] The patient-oriented medical media control unit 51 controls the "patient-oriented medical media" shown in FIG. 2, and stores information about the "patient-oriented medical media" in the patient-oriented medical media DB. The appointment, medical treatment, and payment system execution unit 52 controls the "appointment, medical treatment, and payment system" shown in FIG. 2, and stores information about the "appointment, medical treatment, and payment system" in the appointment, medical treatment, and payment DB 82.

[0039] When an end user searches for medical information using the patient terminal 2, the customer attraction control unit 53 executes control to include in the search results the location of a specified media that directly or indirectly provides information about medical institution H, with the aim of the end user visiting medical institution H as patient K and getting a prescription for medicine. The awareness and guidance control unit 54 provides the end user who performed the above-mentioned search with information related to the content of the search from among the multiple medical information through a specified media that provides multiple medical information, thereby controlling the awareness and guidance of visiting medical institution H.

[0040] The hospital reservation control unit 55 executes the control necessary for the end user who has searched through the above-mentioned predetermined media to visit the medical institution H as patient K. The effectiveness verification control unit 56 analyzes the medical visit and drug prescription history of one of multiple end users who became patient K based on the electronic medical record issued by medical institution H when patient K visited the medical institution, and based on the analysis results, performs control to verify the effectiveness of the degree to which the above-mentioned objective (the end user visiting medical institution H as patient K and being prescribed drugs) has been achieved. The effectiveness verification control unit 56 stores information relating to the effectiveness verification of the degree of achievement in the effectiveness verification DB 85. It is assumed that information about a plurality of end users who could be patient K is stored in the patient DB 83. It is also assumed that information about pharmaceutical company M and information about, for example, disease awareness campaigns by pharmaceutical company M are stored in the pharmaceutical company DB 84.

[0041] As a result, patient K can access appropriate treatment. In addition, we can verify whether pharmaceutical company M is able to support appropriate consultations and treatment, and provide this to pharmaceutical company M as a report, for example.

[0042] Specific examples of screens for this service will be described with reference to FIGS. 6 and 7. FIG. 6 is a diagram showing a specific example of a screen of this service, and is a diagram for explaining an example in which the user proceeds to the hospital reservation step without going through the education and guidance steps of FIGS. FIG. 7 is a diagram showing a specific example of a screen of this service, and is a diagram for explaining an example in which the user proceeds to the hospital reservation step after passing through the education and guidance steps of FIGS.

[0043] In the customer acquisition step S1 in Fig. 6, when an end user searches for "hyperhidrosis," for example, information about medical institution H related to "hyperhidrosis" (such as text to guide the user directly to medical institution H) is displayed as a search result on the patient terminal 2. When the end user operates the patient terminal 2 based on the search result, the user is guided to the "reservation, medical treatment, and payment system" and proceeds to hospital reservation step S3.

[0044] In the hospital reservation step S3, when patient K is guided to the "reservation, medical treatment, and payment system," a reservation screen for visiting medical institution H is displayed on the patient terminal 2. After making a reservation to visit medical institution H, patient K uses the patient terminal 2 to answer questions, visit the medical institution, and make payment. Patient K also performs operations related to receiving medication. A medical record (electronic medical record) is created in the medical institution device 4 for patient K who has visited medical institution H. This created medical record includes information about patient K's visit, medication prescription, and the like.

[0045] In the effectiveness verification step S4, the medical visit and drug prescription history of one of the multiple end users who has become patient K is analyzed based on the electronic medical record issued by the medical institution device 4 of medical institution H, and based on the analysis results, the effectiveness of the degree of achievement of, for example, the end user visiting medical institution H as patient K and having drugs prescribed is verified.

[0046] This service allows patient K to access appropriate treatment. Pharmaceutical company M can also verify the effectiveness of the service to determine whether appropriate consultation and treatment support is being provided. As can be seen from Figure 6, this service is entirely a product of service provider S, so it can be traced from start to finish.

[0047] As shown in Figure 6, there are cases where people receive online medical consultations directly, but there are also people who are "reluctant to go to the hospital" or "don't know that prescriptions can be made at the hospital." Therefore, it can be effective to first provide disease awareness content, as shown in Figure 7.

[0048] In the customer acquisition step S1 in Fig. 7, when an end user searches for, for example, "hyperhidrosis," information about "medical media for patients" that provides disease awareness content related to "hyperhidrosis" is displayed as a search result on the patient terminal 2. When the end user operates the patient terminal 2 based on the search result, they are guided to the "medical media for patients" and proceed to the awareness and guidance step S2.

[0049] In the education and guidance step S2, when the patient is guided to the "medical media for patients," disease awareness content related to "hyperhidrosis" is displayed on the patient terminal 2. When the end user (patient K) who has viewed the disease awareness content operates the "easy consultation via smartphone" button (a button enclosed in a dashed line for convenience) displayed in the lower right corner of the patient terminal 2, the end user is guided to the "appointment, medical treatment, and payment system" and proceeds to hospital appointment step S3 (hospital appointment step S3 and effect verification step S4 have been explained with reference to Figure 6, so they will be omitted here).

[0050] This service allows the end user (Patient K) to view disease awareness content, clarifying their next action by "checking their own symptoms," "confirming their understanding of the disease," "understanding the need for medical treatment," etc.

[0051] This service not only displays disease awareness content related to "hyperhidrosis," but can also provide the end user (Patient K) with an opportunity to learn about, for example, "ADHD," as shown in Figure 7.

[0052] By operating the "Online Doctor Consultation" button displayed at the bottom left of the patient terminal 2 in Figure 7, the end user can easily consult with a doctor registered in the "Medical Media for Patients." After consulting with a doctor, the end user (patient K) can also proceed to hospital appointment step S3.

[0053] FIG. 8 is a diagram showing a specific example of this service, and is a diagram for explaining an example in which face-to-face medical treatment is available in addition to online medical treatment in the hospital reservation step of FIGS. 1 and 2. As shown in hospital reservation step S3 in Figure 8, this service provides not only online medical consultations but also face-to-face medical consultations. In this service, when it is determined that an examination, treatment, etc. is necessary, the hospital reservation control unit 55 executes control to guide the patient to face-to-face medical treatment.

[0054] FIG. 9 is a diagram showing a specific example of this service, and is a diagram for explaining an example of the effect (merit of online medical care) obtained by the effect verification steps of FIGS. 1 and 2. In the effectiveness verification step S4, it was found that, with regard to the number of visits and prescription days per patient for hyperhidrosis over a six-month period, by combining online medical consultations like this service, the number of appointments increased from 3.4 times to 6.0 times, approximately 1.8 times, compared to face-to-face consultations only (these figures are examples). It was also found that the number of prescription days increased from 81 times to 117 days, approximately 1.5 times, (these figures are examples). In other words, the reports provided by this service confirm that Pharmaceutical Company M is able to support appropriate consultations and treatments.

[0055] FIG. 10 is a diagram showing a specific example of this service, and is a diagram explaining an example of the effect (image of cost benefit per patient (hyperhidrosis)) obtained by the effect verification steps of FIGS. 1 and 2. In the effectiveness verification step S4, it is found that the discovery cost per patient related to hyperhidrosis is 6,592 yen (these figures are for illustrative purposes only). It is also found that the annual drug sales per patient (of pharmaceutical company M) is 11,740 yen (these figures are for illustrative purposes only). Normally, with DTC (Direct To Consumer), discovery costs are expensive due to drug market share (approximately 12,000 yen for a 50% market share), but with this service, by limiting investment to pharmaceutical company M's drug prescriptions alone, it is possible to expect an ROI (Return on Investment) of approximately 1.8 times from the first year, as can be seen from the report provided by this service. Note that Fig. 11 shows the basis for Fig. 10. That is, Fig. 11 is a diagram showing a specific example of this service, and is a diagram explaining an example of the effect (image of cost benefit per patient) obtained by the effect verification steps of Figs. 1 and 2. In Figure 11, the costs of appointments, medical treatment, and prescriptions are calculated based on actual advertising delivery results.

[0056] FIG. 12 is a diagram showing a specific example of this service, and is a diagram explaining an example of the effect (image of a report using electronic medical records) obtained by the effect verification steps of FIGS. 1 and 2. The report provided by this service includes, for example, a graph such as that shown in FIG. 12 (but is not limited to this). The graph on the left, showing prescription status (drug share), shows the number of prescriptions on the vertical axis and time on the horizontal axis. Similarly, the graph on the top right, showing prescription status (new / continued), shows the number of prescriptions on the vertical axis and time on the horizontal axis. Similarly, the graph on the bottom right, showing dropouts and reasons, shows the number of prescriptions on the vertical axis and time on the horizontal axis. This service can provide pharmaceutical company M with a report such as that shown in FIG.

[0057] FIG. 13 is a diagram showing a specific example of this service, and is a diagram for explaining an example of the effect (contribution prediction) obtained by the effect verification step of FIGS. This service can provide Pharmaceutical Company M with a contribution forecast as shown in Figure 13 in the form of a report. Fig. 14 is a diagram showing the basis for Fig. 13. That is, Fig. 14 is a diagram showing a specific example of this service, and is a diagram for explaining an example of the effect obtained by the effect verification steps of Figs. 1 and 2.

[0058] Although one embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and modifications, improvements, etc. within the scope of achieving the object of the present invention are considered to be included in the present invention.

[0059] Furthermore, the system configuration shown in FIG. 3 and the hardware configuration of the service provider server 1 shown in FIG. 4 are merely examples for achieving the object of the present invention, and are not particularly limited.

[0060] Furthermore, the functional block diagram shown in Fig. 5 is merely an example and is not particularly limited. That is, it is sufficient if the information processing system in Fig. 3 is provided with a function that can execute the various processes described above as a whole, and the functional blocks and databases used to realize this function are not particularly limited to the example in Fig. 5.

[0061] Furthermore, the locations of the functional blocks and databases are not limited to those shown in FIG. 5 and may be arbitrary. For example, at least some of the functional blocks and databases arranged on the service provider server 1 side may be provided on the patient terminal 2 side, pharmaceutical company device 3 side, medical institution device 4 side, or other information processing device (not shown).

[0062] The above-described series of processes can be executed by hardware or software. Furthermore, one functional block may be configured as a single piece of hardware, a single piece of software, or a combination thereof.

[0063] When a series of processes is executed by software, the programs that make up the software are installed into a computer or the like from a network or a recording medium. The computer may be a computer built on dedicated hardware. The computer may also be a computer that can execute various functions by installing various programs, such as a server, a general-purpose smartphone, or a personal computer.

[0064] The recording medium containing such a program may be composed of not only a removable medium (not shown) that is distributed separately from the device main body in order to provide the program to the user, but also a recording medium that is provided to the user in a state that it is pre-installed in the device main body.

[0065] In this specification, the steps describing the program to be recorded on the recording medium include not only processes that are performed chronologically in accordance with the order, but also processes that are not necessarily performed chronologically but are performed in parallel or individually.

[0066] To sum up, the information processing device to which the present invention is applied is sufficient as long as it has the following configuration, and can take on a variety of different embodiments. That is, an information processing device to which the present invention is applied (for example, the service provider server 1 in FIGS. 3 to 5) a plurality of first terminals (e.g., patient terminal 2 in FIGS. 3 and 5) used by respective end users who may be patients (e.g., patient K in FIG. 2); a second terminal (e.g., pharmaceutical company device 3 in Figs. 3 and 5) used by a pharmaceutical company (e.g., pharmaceutical company M in Fig. 2) that may supply the drug; a third terminal (e.g., medical institution device 4 in FIGS. 3 and 5) used by a hospital (e.g., medical institution H in FIG. 2) that can prescribe the drug of the pharmaceutical company when a predetermined person among the plurality of end users visits the hospital as a patient; In the information processing devices that communicate with each other, a first control means (for example, customer attraction control unit 53 in FIG. 5) that controls the inclusion of the location (for example, URL) of a predetermined media (for example, "medical media for patients" or "reservation, medical treatment, and payment system" in FIG. 2, etc.) that directly or indirectly provides information about the hospital when the end user searches for medical information (for example, "hyperhidrosis" using the first terminal) as a search result, with the aim of the end user visiting the hospital as a patient and getting the medicine prescribed; a second control means (e.g., an effect verification control unit 56 in FIG. 5) that analyzes the medical history and drug prescription history of the patient among the plurality of end users based on the electronic medical record (medical record based on "electronic medical record" in FIG. 2) issued by the hospital when the patient visited the hospital, and executes control to verify the effect of the degree of achievement of the objective based on the analysis result; It is enough to have this.

[0067] This allows Patient K to access appropriate treatment, and Pharmaceutical Company M can verify the effectiveness of whether it is providing support for appropriate consultations and treatment.

[0068] The predetermined media further provides a plurality of pieces of medical information; a third control means (for example, the education and guidance control unit 54 in FIG. 5) for providing the end user who performed the search with information related to the search content among the plurality of medical information through the predetermined media, and for performing control to educate and guide the end user to visit the hospital; The sensor may further include:

[0069] Furthermore, the predetermined media includes a predetermined website that directly provides information about the hospital (for example, the "Reservation, Medical Treatment, and Payment System" in Figure 2), or information indicating the location of the predetermined website or the hospital (for example, in the case where there is no link to the "Reservation, Medical Treatment, and Payment System," it is assumed that a text sentence for directing the user to Medical Institution H is in the "Medical Media for Patients"). A fourth control means (e.g., the hospital reservation control unit 55 in FIG. 5) that executes the control necessary for the end user who performed the search to visit the hospital as the patient through the predetermined media (if the predetermined website is a "reservation, medical treatment, and payment system," controls the reservation acceptance, medical treatment payment, etc.). The sensor may further include: [Explanation of symbols]

[0070] S...Service provider, 1...Service provider server, 2...Patient terminal, 3...Pharmaceutical company device, 4...Medical institution device, 11...CPU, 18...Memory unit, 19...Communication unit, 51...Patient-oriented medical media control unit, 52...Reservation / treatment / payment system execution unit, 53...Customer attraction control unit, 54...Awareness / guidance control unit, 55...Hospital reservation control unit, 56...Effectiveness verification control unit, 81...Patient-oriented medical media DB, 82...Reservation / treatment / payment DB, 83...Patient DB, 84...Pharmaceutical company DB, 85...Effectiveness verification DB

Claims

1. a plurality of first terminals used by a plurality of end users who may be patients, respectively; a second terminal used by a pharmaceutical company that may supply the drug; a third terminal used by a hospital that can prescribe the drug of the pharmaceutical company when a predetermined one of the plurality of end users visits the hospital as a patient; In the information processing devices that communicate with each other, a first control means for controlling, when the end user searches for medical information using the first terminal, the search results to include the location of a predetermined media that directly or indirectly provides information about the hospital, with the aim of the end user visiting the hospital as a patient and getting the medicine prescribed; a second control means for analyzing the medical examination history and drug prescription history of the patient among the plurality of end users based on the electronic medical record issued by the hospital when the patient visited the hospital, and for verifying the effect of the degree of achievement of the objective based on the analysis result; An information processing device comprising:

2. The predetermined media further provides a plurality of pieces of medical information; a third control means for executing control to provide the end user who performed the search with information related to the search content among the plurality of medical information through the predetermined media, thereby educating and guiding the end user to visit the hospital; The information processing device according to claim 1 , further comprising:

3. the predetermined media includes a predetermined website that directly provides information about the hospital, or information indicating the location of the predetermined website or the hospital; a fourth control means for executing control necessary for the end user who performed the search to visit the hospital as the patient through the predetermined media; The information processing device according to claim 1 or 2, further comprising:

4. a plurality of first terminals used by a plurality of end users who may be patients, respectively; a second terminal used by a pharmaceutical company that may supply the drug; a third terminal used by a hospital that can prescribe the drug of the pharmaceutical company when a predetermined one of the plurality of end users visits the hospital as a patient; In an information processing method executed by information processing devices that communicate with each other, a first control step of controlling, when the end user searches for medical information using the first terminal, the search results to include the location of a predetermined media that directly or indirectly provides information about the hospital, with the aim of the end user visiting the hospital as the patient and getting the medicine prescribed; a second control step of analyzing the medical history and drug prescription history of the patient among the plurality of end users based on the electronic medical record issued by the hospital when the patient visited the hospital, and verifying the effectiveness of the degree of achievement of the objective based on the analysis result; An information processing method including:

5. a plurality of first terminals used by a plurality of end users who may be patients, respectively; a second terminal used by a pharmaceutical company that may supply the drug; a third terminal used by a hospital that can prescribe the drug of the pharmaceutical company when a predetermined one of the plurality of end users visits the hospital as a patient; Each communicating computer a first control step of controlling, when the end user searches for medical information using the first terminal, the search results to include the location of a predetermined media that directly or indirectly provides information about the hospital, with the aim of the end user visiting the hospital as the patient and getting the medicine prescribed; a second control step of analyzing the medical history and drug prescription history of the patient among the plurality of end users based on the electronic medical record issued by the hospital when the patient visited the hospital, and verifying the effectiveness of the degree of achievement of the objective based on the analysis result; A program that executes control processing including:

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