Information processing device and information processing method

Abstract

To provide an information processing apparatus and a method that facilitate a user using a service which is provided in a virtual space by a store that actually exists.SOLUTION: An information processing device 1 comprises: a reception unit 131 which displays, on a user terminal used by a user, a selection reception screen on which virtual facility images are arranged, the virtual facility images indicating virtual facilities formed by simulating real-space facilities, and receives a selection of one of the virtual facilities by receiving a predetermined operation on the virtual facility images displayed on the selection reception screen; an acquisition unit 132 which acquires a user ID for identifying the user of the user terminal; and a virtual space control unit 133 which displays, on the user terminal, an area in the virtual space corresponding to the virtual facility for which the reception unit 131 has received the selection, and displays, in the area, an avatar corresponding to the user ID acquired by the acquisition unit 132. The reception unit 131 receives a scroll operation while the selection reception screen is displayed, to control displaying the virtual facility images displayed on the selection reception screen.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an information processing device and an information processing method. [Background technology]

[0002] BACKGROUND ART Conventionally, products have been sold through stores set up in virtual spaces such as the Internet (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2019-079134 Summary of the Invention [Problem to be solved by the invention]

[0004] In recent years, real-world stores have begun to provide services such as online shopping services in virtual spaces, and it is desirable to make these services easier for users to use.

[0005] The present invention has been made in consideration of these points, and aims to make it easier for users to use services provided in a virtual space by stores that actually exist. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention has a selection acceptance screen that accepts the selection of a virtual facility, which is a facility in a virtual space that corresponds to a real-space facility, which is a facility that exists in a real space. The selection acceptance screen displays, on a user terminal used by a user, virtual facility images showing a plurality of virtual facilities that mimic a plurality of real-space facilities as virtual facility information, and accepts the selection of one of the plurality of virtual facilities by accepting a predetermined operation on the virtual facility image shown on the selection acceptance screen. The information processing device has: an acquisition unit that acquires user identification information for identifying the user of the user terminal; and a virtual space control unit that displays, on the user terminal, an area in the virtual space corresponding to the virtual facility whose selection has been accepted by the acceptance unit, and displays in that area an avatar corresponding to the user identification information acquired by the acquisition unit. The acceptance unit controls the display of the virtual facility image displayed on the selection acceptance screen by accepting a scroll operation, which is an operation different from the predetermined operation, while the selection acceptance screen displayed on the user terminal is being displayed.

[0007] The reception unit may cause the user terminal to display the selection reception screen on which the virtual facility images representing the plurality of virtual facilities are arranged based on information about the plurality of real-space facilities.

[0008] The reception unit may cause the user terminal to display the selection reception screen, on which virtual facility images representing the plurality of virtual facilities are arranged based on information regarding the locations of the plurality of real-space facilities.

[0009] The reception unit may display on the user terminal the selection reception screen in which the virtual facility images showing the plurality of virtual facilities are arranged along an aisle and the user's avatar is arranged, and by accepting the scrolling operation while the selection reception screen is displayed, control the display of the virtual facility images so that the avatar displayed on the selection reception screen moves along the aisle.

[0010]

[0011]

[0012] The virtual space control unit may store display history information in a memory unit that associates the user identification information corresponding to the avatar with facility identification information for identifying the virtual facility corresponding to the area in which the avatar is displayed, and the reception unit may display the virtual facility information on the user terminal, including information for receiving selection of the virtual facility based on the display history information.

[0013] The reception unit may select the virtual facility to recommend to the user based on the display history information, and display the virtual facility information including information for receiving the selection of the selected virtual facility on the user terminal.

[0014] The virtual space control unit may store display history information in a memory unit that associates the user identification information corresponding to the avatar with facility identification information for identifying the virtual facility corresponding to the area in which the virtual space control unit displayed the avatar, and the reception unit may identify the degree of customer attraction of each of the multiple virtual facilities based on the display history information, and display virtual facility information on the user terminal that indicates the multiple virtual facilities and the degree of customer attraction of each of the multiple virtual facilities.

[0015] The reception unit may acquire information indicating the number of visitors to each of the plurality of real-world facilities, and may display virtual facility information on the user terminal that associates the number of visitors to the real-world facility corresponding to each of the plurality of virtual facilities.

[0016] An information processing method according to a second aspect of the present invention is a selection acceptance screen executed by a computer that accepts the selection of a virtual facility, which is a facility in a virtual space that corresponds to a real-space facility, which is a facility that exists in a real space. The information processing method includes the steps of: displaying a selection acceptance screen on a user terminal used by a user as virtual facility information, the selection acceptance screen displaying virtual facility images representing a plurality of virtual facilities that mimic a plurality of the real-space facilities, and accepting a selection of one of the plurality of virtual facilities by accepting a predetermined operation on the virtual facility image shown on the selection acceptance screen; acquiring user identification information for identifying the user of the user terminal; and displaying on the user terminal an area in the virtual space that corresponds to the virtual facility whose selection has been accepted, and displaying an avatar corresponding to the acquired user identification information in that area. In the accepting step, the computer controls the display of the virtual facility image displayed on the selection acceptance screen by accepting a scroll operation, which is an operation different from the predetermined operation, while the selection acceptance screen displayed on the user terminal is displayed. [Effects of the Invention]

[0017] According to the present invention, it is possible to provide an effect that it is possible to make it easier for users to use services provided in a virtual space by stores that actually exist. [Brief explanation of the drawings]

[0018] [Figure 1] FIG. 1 is a diagram illustrating an overview of an information processing device. [Figure 2] FIG. 2 is a diagram illustrating a functional configuration of an information processing device. [Figure 3] FIG. 10 is a diagram illustrating an example of store information. [Figure 4] FIG. 10 is a diagram showing an example of a first selection receiving screen. [Figure 5] FIG. 10 is a diagram showing an example of a second selection receiving screen. [Figure 6] FIG. 10 is a diagram showing an example of a third selection receiving screen. [Figure 7] FIG. 10 is a diagram showing an example of a virtual space displayed on a user terminal. [Figure 8] FIG. 10 is a diagram showing an example of a fourth selection receiving screen. [Figure 9] FIG. 10 is a diagram showing an example of a fifth selection receiving screen. DETAILED DESCRIPTION OF THE INVENTION

[0019] [Overview of information processing device 1] 1 is a diagram illustrating an overview of an information processing device 1. The information processing device 1 is a computer that displays, on a user terminal 2 or the like used by a user, an area of ​​a virtual facility, which is a facility in a virtual space that corresponds to a real-space facility, which is a facility that exists in the real space, and that provides services that are provided by the real-space facility in the virtual space as well.

[0020] A real-world facility is, for example, a store such as an apparel shop, and the service provided by the real-world facility is, for example, a product sales service. An area of ​​a virtual facility is, for example, an area that simulates the interior space of a real-world facility. Note that real-world facilities are not limited to stores, and may also be public facilities such as government offices or event facilities. In the following explanation, we will assume that real-world facilities are actual physical stores, and that virtual-world facilities are virtual stores that correspond to those physical stores.

[0021] When displaying the area of ​​a virtual store, the information processing device 1 first displays a selection acceptance screen on the user terminal 2 to accept the selection of one of multiple virtual stores, and accepts the selection of one of the multiple virtual stores from the user terminal 2 ((1) in Figure 1).

[0022] The information processing device 1 acquires from the user terminal 2 a user ID (Identification) as user identification information for identifying the user, and a store ID as facility identification information for identifying the store corresponding to the virtual store selected on the selection reception screen ((2) in Figure 1).

[0023] When the information processing device 1 acquires the user ID and the store ID, it displays on the user terminal 2 an area in the virtual space corresponding to the virtual store indicated by the store ID, and also displays on the user terminal 2 an avatar corresponding to the acquired user ID ((3-1) in FIG. 1). The information processing device 1 also displays on the store terminal 3 displaying the area in the virtual space corresponding to the acquired user ID ((3-2) in FIG. 1). The avatar is a three-dimensional model of a person or the like that represents the user in the virtual space.

[0024] By operating the user terminal 2, the user of the user terminal 2 can communicate with a salesperson at the virtual store, i.e., a salesperson at a real store corresponding to the virtual store, consult with them about the product, and then purchase the product. In this way, the user can easily select the virtual store corresponding to the real store they wish to visit on the selection reception screen, display the area of ​​the virtual store on the user terminal 2, and receive services provided by the virtual store corresponding to the real store, such as product purchasing services. Thus, the information processing device 1 can make it easier for the user to use services provided by real stores in the virtual space.

[0025] [Functional configuration of information processing device 1] Next, a description will be given of the functional configuration of the information processing device 1. Fig. 2 is a diagram showing the functional configuration of the information processing device 1. The information processing device 1 has a communication unit 11, a storage unit 12, and a control unit 13.

[0026] The communication unit 11 is a communication interface for transmitting and receiving data to and from the user terminal 2 and the store terminal 3. The storage unit 12 is a storage medium that stores various types of data, and includes a ROM (Read Only Memory), a RAM (Random Access Memory), a hard disk, etc. The storage unit 12 stores programs executed by the control unit 13. The storage unit 12 stores programs that cause the control unit 13 to function as a reception unit 131, an acquisition unit 132, a virtual space control unit 133, and a purchase processing unit 134.

[0027] The storage unit 12 stores a user ID and an avatar of the user in association with each other. The storage unit 12 also stores a store ID that identifies each of a plurality of virtual stores, a virtual store name, real store-related information as information about the real store corresponding to the virtual store, and a virtual space ID corresponding to the virtual space as store information in association with each other. The storage unit 12 also stores a virtual space ID corresponding to the virtual space of the virtual store in association with a virtual store model that represents the virtual space.

[0028] The physical store-related information is, for example, information about the location of the physical store, the business type of the physical store, and information corresponding to the products or services sold by the physical store. The information about the location of the physical store is, for example, information indicating the country or region in which the physical store is located, and information indicating the commercial facility, such as a shopping street, mall, or area within the mall, in which the physical store is located. The information corresponding to the products or services sold by the physical store is, for example, the category of products sold by the physical store. The virtual space model is, for example, three-dimensional space information having the same spatial configuration as the physical store, generated by performing a three-dimensional scan of the physical store corresponding to the virtual store. FIG. 3 is a diagram showing an example of store information. As shown in FIG. 3, it can be seen that the store ID, virtual store name, physical store-related information, and virtual space ID are stored in association with each other in the store information. In addition, in the example shown in FIG. 3, it can be seen that the physical store-related information includes the area in which the physical store is located and the category of products sold by the physical store.

[0029] The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 executes the programs stored in the storage unit 12, thereby functioning as a reception unit 131, an acquisition unit 132, a virtual space control unit 133, and a purchase processing unit 134.

[0030] [Accept virtual store selection] First, the process for accepting the selection of a virtual store will be described. The accepting unit 131 displays virtual store information indicating a plurality of virtual stores on the user terminal 2 used by the user, and accepts the selection of one of the plurality of virtual stores. As described above, a virtual store is a store in the virtual space that corresponds to a real store that exists in the real space. For example, the accepting unit 131 displays, as virtual store information, a selection acceptance screen on the user terminal 2, in which objects such as images and text indicating each of the plurality of virtual stores are arranged based on information about the plurality of real stores, and accepts the selection of one of the plurality of virtual stores.

[0031] The reception unit 131 classifies the multiple virtual stores based on information about the multiple physical stores, and displays a selection reception screen on the user terminal 2 as virtual facility information, on which objects representing the virtual stores are arranged for each classification. For example, the reception unit 131 displays a selection reception screen on the user terminal 2 as virtual facility information, on which objects representing each of the multiple virtual stores are arranged based on information corresponding to products or services sold by the multiple physical stores. Furthermore, the reception unit 131 displays a selection reception screen on the user terminal 2 as virtual store information, on which objects representing each of the multiple virtual stores are arranged based on information about the locations where the multiple physical stores are located.

[0032] Specifically, when the reception unit 131 receives a request to display a selection reception screen from the user terminal 2, the reception unit 131 references the store information stored in the storage unit 12, generates a first selection reception screen for selecting a virtual store, and displays the generated first selection reception screen on the user terminal 2 as virtual store information. FIG. 4 is a diagram showing an example of the first selection reception screen. It can be seen that the first selection reception screen displays the virtual store names of some of the virtual stores grouped by category and some of the virtual stores grouped by area. It can also be seen that the first selection reception screen is provided with a first link L1 for displaying virtual stores by category and a second link L2 for displaying virtual stores by area.

[0033] When the first link L1 is selected on the first selection reception screen, the reception unit 131 generates a second selection reception screen in which virtual store names are arranged for each category of products, etc., sold by the physical stores included in the physical store-related information, and displays the generated second selection reception screen as virtual store information on the user terminal 2. FIG. 5 is a diagram showing an example of the second selection reception screen. On the second selection reception screen, the virtual store names are displayed for each category, and it can be seen that the word "narrow" is displayed and a button for narrowing down the categories is displayed.

[0034] When the second link L2 is selected on the first selection reception screen, the reception unit 131 generates a third selection reception screen in which virtual store names are arranged for each area in which a physical store included in the physical store-related information is located, and displays the generated third selection reception screen as virtual store information on the user terminal 2. FIG. 6 is a diagram showing an example of the third selection reception screen. On the third selection reception screen, the virtual store names are displayed for each area, and it can be seen that the word "narrow" is displayed and a button for narrowing down the area is displayed.

[0035] The reception unit 131 narrows down the virtual stores by accepting at least one of the name of the virtual store, the category corresponding to the virtual store, and the location of the physical store corresponding to the virtual store as narrowing down information for the virtual stores on the selection reception screen, and displays information indicating the narrowed down virtual stores on the selection reception screen.

[0036] [Virtual space display] Next, a process related to displaying the virtual space will be described. First, when the reception unit 131 receives a selection of a virtual store in the user terminal 2, it acquires a store ID that identifies the virtual store.

[0037] The acquiring unit 132 acquires, from the user terminal 2, a user ID for identifying the user of the user terminal 2. For example, the acquiring unit 132 acquires the user ID transmitted from the user terminal 2 when the receiving unit 131 displays a selection acceptance screen on the user terminal 2 and acquires a store ID from the user terminal 2. Note that, although the acquiring unit 132 acquires the user ID when the receiving unit 131 acquires the store ID, this is not limiting. For example, the user terminal 2 may include the user ID in a request to display the selection acceptance screen, and the acquiring unit 132 may acquire the user ID included in the request to display the selection acceptance screen.

[0038] The virtual space control unit 133 causes the user terminal 2 to display an area in the virtual space corresponding to the virtual store selected by the reception unit 131, which area indicates the internal space of the physical store corresponding to the virtual store, and also causes the avatar corresponding to the user ID acquired by the acquisition unit 132 to be displayed in that area. First, when the reception unit 131 acquires the store ID of the virtual store and the acquisition unit 132 acquires the user ID of the user terminal 2, the virtual space control unit 133 refers to the store information stored in the memory unit 12 and identifies the virtual space ID associated with the store ID.

[0039] For each virtual space ID, the user IDs of other users who exist as avatars in the virtual space associated with the virtual space ID, i.e., the user IDs of users of terminals currently displaying the virtual space, and the position and orientation of the avatars corresponding to the user IDs within the virtual space are stored in association with each other in the storage unit 12. The virtual space control unit 133 identifies the user IDs of the other users associated with the identified virtual space ID, and also identifies the position and orientation within the virtual space of the avatars of the other users corresponding to the user IDs.

[0040] The virtual space control unit 133 then places the identified avatar of the other user in the virtual space indicated by the virtual space model associated with the identified virtual space ID based on the position and orientation of the avatar. The virtual space control unit 133 also places the avatar corresponding to the user ID acquired by the acquisition unit 132 at a predetermined position in the area with a predetermined orientation. The predetermined position is, for example, a position corresponding to a predetermined entrance to the virtual space, and the predetermined orientation is, for example, a direction in which the center of the virtual space is visible from the position corresponding to the entrance.

[0041] The virtual space control unit 133 installs a virtual camera at a position (for example, above and behind the head of the avatar) corresponding to the avatar that corresponds to the user ID acquired by the acquisition unit 132, and causes the user terminal 2 to display an image showing an area in the virtual space obtained by capturing an image of the direction in which the avatar is facing from the virtual camera. FIG. 7 is a diagram showing an example of a virtual space displayed on the user terminal 2. As shown in FIG. 7, it can be seen that avatar A of the user terminal 2 is displayed in an area corresponding to the virtual store.

[0042] By receiving an operation to move an avatar from the user terminal 2, the virtual space control unit 133 moves the avatar and the virtual camera corresponding to the avatar, and displays an image showing an area in the virtual space captured by the virtual camera on the user terminal 2. This allows the information processing device 1 to change the display region of the area in the virtual space displayed on the user terminal 2 in accordance with the user's operation to move the avatar.

[0043] Furthermore, the virtual space control unit 133 causes a terminal that is already displaying the virtual space associated with the identified virtual space ID to display an avatar associated with the user ID acquired by the acquisition unit 132. For example, the terminal that is already displaying the virtual space indicated by the virtual space model associated with the identified virtual space ID is the store terminal 3, and the virtual space control unit 133 causes an avatar corresponding to the user ID acquired by the acquisition unit 132 to be displayed in the virtual space displayed on the store terminal 3. This allows a store clerk at the virtual store using the store terminal 3 to confirm that an avatar corresponding to the user has been displayed in the virtual space of the virtual store and to begin serving the user.

[0044] [Processing related to product purchases] Next, the process related to the user's purchase of a product will be described. The purchase processing unit 134 is provided in the virtual space of the virtual store and accepts, from the user of the user terminal 2, a selection of a product avatar sold at the virtual store. The purchase processing unit 134 then accepts the purchase of the product. Upon accepting the purchase of the product, the purchase processing unit 134 accepts from the user information related to the product's delivery address and information related to the payment method, and settles the purchase amount of the product based on the accepted information. Upon completion of the settlement, the purchase processing unit 134 notifies the store terminal 3 of the virtual store of information indicating the product purchased by the user and information related to the delivery address. This allows a store clerk at the virtual store to carry out the process related to shipping the product.

[0045] [Transition from virtual space display to selection reception screen] Next, a process of transitioning the display from the virtual space to the selection acceptance screen will be described. When the user terminal 2 accepts a predetermined operation while the virtual space control unit 133 is causing the user terminal 2 to display an area corresponding to a virtual store and display the user's avatar in that area, the acceptance unit 131 causes the user terminal 2 to display the selection acceptance screen as the virtual store information that was displayed before the area was displayed.

[0046] For example, when a virtual store is selected on the selection reception screen, the reception unit 131 associates information indicating the selection reception screen displayed on the user terminal 2 with the user ID and stores them in the storage unit 12. When the virtual space control unit 133 causes the user terminal 2 to display an area corresponding to the virtual store, the virtual space control unit 133 causes the user terminal 2 to display a back button for transitioning to the selection reception screen. When the user terminal 2 receives an operation to select the back button as a predetermined operation, the user terminal 2 transmits a transition request to the information processing device 1, requesting that the display be transitioned to the selection reception screen. The transition request includes the user ID.

[0047] When the reception unit 131 receives a transition request from the user terminal 2, it identifies, in the storage unit 12, information indicating a selection acceptance screen associated with the user ID included in the transition request. Then, based on the information indicating the identified selection acceptance screen, the reception unit 131 causes the user terminal 2 to display the selection acceptance screen that was displayed immediately before the area corresponding to the virtual space was displayed. In this way, the user can easily move their avatar from the selection acceptance screen again to the area corresponding to the virtual store that the user desires.

[0048] [Selection of virtual stores based on browsing history] The information processing device 1 accepts the selection of a virtual store on a selection acceptance screen and displays an area of ​​the virtual space showing the selected virtual store on the user terminal 2, but is not limited to this and can also accept the selection of a virtual store from the display history.

[0049] First, the virtual space control unit 133 stores display history information that associates a user ID corresponding to an avatar with the store ID of a virtual store corresponding to an area in the virtual space that corresponds to the virtual store where the avatar was displayed in the storage unit 12. For example, the virtual space control unit 133 associates a user ID corresponding to an avatar with the store ID of a virtual store corresponding to the area where the avatar was displayed, and the viewing date and time, which is the date and time when the avatar was displayed in the area, and stores the associated information as display history information in the storage unit 12.

[0050] The reception unit 131 causes the user terminal 2 to display, as virtual facility information, a fourth selection reception screen including information for receiving the selection of a virtual store based on the display history information stored in the storage unit 12. Here, the reception unit 131 may refer to the display history information and cause the user terminal 2 to display, as virtual facility information, a fourth selection reception screen including only virtual stores corresponding to store IDs corresponding to viewing dates and times within a predetermined period from the current date and time.

[0051] 8 is a diagram showing an example of a fourth selection reception screen. The fourth selection reception screen shown in FIG. 8 displays the name of the virtual store corresponding to the area where the user's avatar is displayed, i.e., the virtual store viewed by the user, as well as a button that displays "narrow" and allows users to narrow down the virtual stores. Here, when narrowing down the virtual stores, the reception unit 131 may receive, from the user terminal 2, at least one of the category of the virtual store, the location of the actual store of the virtual store, and the date and time when the user viewed the area corresponding to the virtual store, and narrow down the virtual stores from among the virtual stores viewed by the user.

[0052] Furthermore, the reception unit 131 may select a virtual store to be recommended to a user based on display history information. For example, the reception unit 131 may select a virtual store to be recommended to a user based on the display history information of the user and the display history information of another user different from the user. In this case, the reception unit 131 identifies another user who has a display history similar to the user's display history based on the user's display history information and the display history information of the other user. Then, the reception unit 131 selects a virtual store that the identified other user has visited but that the user has not visited as the virtual store to be recommended to the user.

[0053] Furthermore, the storage unit 12 may store purchase history information in association with the user ID of the user, the category of the product purchased by the user, and the purchase amount of the product. Then, the reception unit 131 identifies, from the categories of products purchased by the user, a category of products purchased frequently or a category of products purchased at a high purchase amount, based on the purchase history information. The reception unit 131 selects, as a virtual store to be recommended to the user, a virtual store that corresponds to the identified category of products and that is identified as not being viewed by the user based on the user's display history information.

[0054] Then, the reception unit 131 displays, as virtual store information, a selection reception screen including recommendation information for receiving the selection of the selected virtual store on the user terminal 2. In this way, the information processing device 1 can display, on the user terminal 2, a selection reception screen including virtual stores that are likely to be viewed by the user, thereby improving user convenience.

[0055] [Variation 1] In the above description, the reception unit 131 displays the third selection reception screen on the user terminal 2 as virtual store information in which the virtual store is located based on the location of the physical store corresponding to the virtual store, but this is not limited to this. For example, the reception unit 131 may display, as virtual store information, a fifth selection reception screen on the user terminal 2, which reproduces a streetscape in which the virtual store is located based on the location of the physical store.

[0056] FIG. 9 is a diagram illustrating an example of a fifth selection reception screen. As shown in FIG. 9, the fifth selection reception screen displays an image of a plurality of virtual stores, each of which is modeled after a real store, as viewed from the aisle where the virtual store is located. It can also be seen that information corresponding to the virtual store is displayed above the image of the virtual store on the fifth selection reception screen. The fifth selection reception screen may also display a user's avatar, and the reception unit 131 may perform display control such that the avatar moves along the aisle where the virtual store is located by accepting a horizontal scroll operation while the fifth selection reception screen is displayed on the user terminal 2. The reception unit 131 also accepts a selection of a virtual store by accepting a tap operation on the virtual store on the fifth selection reception screen.

[0057] The reception unit 131 may also identify the degree of customer attraction of each of the multiple virtual stores based on the display history information of the virtual space stored in the storage unit 12, and display information indicating the identified degree of customer attraction on the fourth reception screen. For example, the reception unit 131 may display person objects resembling people along the aisles where the virtual stores are located, as information indicating the degree of customer attraction. In this case, the reception unit 131 places more person objects in positions corresponding to virtual stores that have a high degree of customer attraction than in positions corresponding to virtual stores that have a low degree of customer attraction on the fifth selection reception screen.

[0058] Here, the reception unit 131 may identify a virtual store visited by a celebrity, such as a model or entertainer, based on display history information corresponding to a user ID corresponding to the celebrity. The reception unit 131 may display an avatar representing the celebrity at a position corresponding to the virtual store visited by the celebrity on the fifth selection reception screen. In this way, the information processing device 1 can allow the user to know which virtual store the celebrity uses, thereby increasing the probability that a user who is a fan of the celebrity will use the virtual store.

[0059] The reception unit 131 displays information indicating the degree of customer attraction of each of the plurality of virtual stores based on the display history information of the virtual space on the fourth reception screen, but this is not limited to this. The reception unit 131 may acquire information indicating the number of visitors to each of the plurality of physical stores, and display, as virtual store information, a fifth selection reception screen on the user terminal 2 for each of the plurality of virtual stores, in which the number of visitors to the physical store corresponding to the virtual store is associated with the virtual store.

[0060] For example, a device that counts the number of visitors to a physical store is provided, and the reception unit 131 acquires information indicating the number of visitors counted by the device. The information indicating the number of visitors may be at least one of the number of visitors at the current time and the number of visitors within a predetermined period. Then, the reception unit 131 may display, for each of a plurality of virtual stores, a person object corresponding to the number of visitors to the physical store corresponding to the virtual store, on the fifth selection reception screen. In this way, the information processing device 1 allows the user to understand which virtual stores are attracting the most customers and are popular.

[0061] [Variation 2] Furthermore, the reception unit 131 displayed information indicating the degree of customer attraction of the virtual store based on the display history information and information indicating the number of visitors to the physical store on the fifth selection reception screen, but this is not limited to this. The reception unit 131 may also display information indicating the degree of customer attraction of the virtual store based on the display history information and information indicating the number of visitors to the physical store on a selection reception screen other than the fifth selection reception screen. In this case, the reception unit 131 may display a score indicating the degree of customer attraction or the number of visitors to the physical store in association with the name of the virtual store on a selection reception screen other than the fifth selection reception screen. In this way, the information processing device 1 allows the user to identify popular virtual stores that are highly attractive, even on selection reception screens other than the fifth selection reception screen.

[0062] [Effects of information processing device 1] As described above, the information processing device 1 according to the present embodiment displays, on the user terminal 2 used by the user, virtual facility information indicating a plurality of virtual facilities, which are facilities in virtual space corresponding to real-space facilities, which are facilities existing in real space, accepts selection of one of the plurality of virtual facilities, and acquires the user ID of the user of the user terminal 2. The information processing device 1 displays, on the user terminal 2, an area in the virtual space corresponding to the virtual facility whose selection has been accepted, and displays an avatar corresponding to the acquired user ID in that area. In this way, the information processing device 1 can make it easier for users to use services provided in the virtual space by stores that actually exist.

[0063] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is "Build resilient infrastructure, promote inclusive and sustainable industrialization, and promote innovation and resilience."

[0064] The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combination also have the effects of the original embodiments. [Explanation of symbols]

[0065] 1. Information processing equipment 11 Communications Department 12 Storage section 13 Control Unit 131 Reception 132 Acquisition Department 133 Virtual Space Control Unit 134 Purchase Processing Unit 2. User terminal

Claims

1. a selection acceptance screen for accepting a selection of a virtual facility, which is a facility in a virtual space corresponding to a real-space facility, which is a facility existing in a real space, the selection acceptance screen displaying virtual facility images representing a plurality of virtual facilities simulating a plurality of real-space facilities on a user terminal used by a user as virtual facility information, and accepting a predetermined operation on the virtual facility image displayed on the selection acceptance screen to accept a selection of one of the plurality of virtual facilities; an acquisition unit that acquires user identification information for identifying a user of the user terminal; a virtual space control unit that causes the user terminal to display an area in the virtual space corresponding to the virtual facility selected by the reception unit, and also causes an avatar corresponding to the user identification information acquired by the acquisition unit to be displayed in the area, and stores in a storage unit display history information that associates the user identification information corresponding to the avatar with facility identification information for identifying the virtual facility corresponding to the area in which the avatar is displayed; and The reception unit identifies other users who have display histories similar to the display history of the user of the user terminal based on the display history information, and refers to purchase history information that associates the user identification information with categories of products purchased by the user corresponding to the user identification information and purchase amounts of the products, identifies a category of products that the user of the user terminal purchases frequently or a category of products that the user purchases at a high purchase amount, selects a virtual store that corresponds to the identified category and that the other identified user has visited but that the user has not visited, displays recommendation information recommending the selected virtual store on the selection reception screen, and controls the display of the virtual facility image displayed on the selection reception screen by accepting a scroll operation that is an operation different from the predetermined operation while the selection reception screen displayed on the user terminal is displayed. Information processing device.

2. the reception unit displays, on the user terminal, the selection reception screen on which the virtual facility images representing the plurality of virtual facilities are arranged based on information about the plurality of real-space facilities; The information processing device according to claim 1 .

3. the reception unit displays, on the user terminal, the selection reception screen on which the virtual facility images indicating the plurality of virtual facilities are arranged based on information related to locations of the plurality of real-space facilities; The information processing device according to claim 2 .

4. the reception unit displays, on the user terminal, the selection reception screen on which the virtual facility images representing the plurality of virtual facilities are arranged along a passageway and on which the user's avatar is arranged, and by accepting the scroll operation while the selection reception screen is displayed, controls the display of the virtual facility images so that the avatar displayed on the selection reception screen moves along the passageway; The information processing device according to claim 1 .

5. the reception unit identifies the degree of customer attraction of each of the plurality of virtual facilities based on the display history information, and displays the plurality of virtual facilities and virtual facility information indicating the degree of customer attraction of each of the plurality of virtual facilities on the user terminal; The information processing device according to claim 1 .

6. the reception unit acquires information indicating the number of visitors to each of the plurality of real-world facilities, and displays, for each of the plurality of virtual facilities, virtual facility information associating the number of visitors to the real-world facility corresponding to the virtual facility on the user terminal; The information processing device according to claim 1 .

7. The computer executes a step of displaying a selection acceptance screen on a user terminal used by a user as virtual facility information, the selection acceptance screen displaying virtual facility images representing a plurality of virtual facilities that mimic a plurality of real-space facilities, and accepting a selection of one of the plurality of virtual facilities by accepting a predetermined operation on the virtual facility image displayed on the selection acceptance screen; acquiring user identification information for identifying a user of the user terminal; displaying, on the user terminal, an area in the virtual space corresponding to the selected virtual facility, and displaying, in the area, an avatar corresponding to the acquired user identification information; storing, in a storage unit, display history information that associates the user identification information corresponding to the avatar with facility identification information for identifying the virtual facility corresponding to the area in which the avatar is displayed; and In the receiving step, the computer identifies other users who have display histories similar to the display history of the user of the user terminal based on the display history information, and refers to purchase history information that associates the user identification information with categories of products purchased by the user corresponding to the user identification information and the purchase amounts of the products, identifies a category of products that the user of the user terminal purchases frequently or a category of products that the user purchases at a high purchase amount, selects a virtual store that corresponds to the identified category and that the identified other user has visited but that the user has not visited, displays recommendation information recommending the selected virtual store on the selection receiving screen, and controls the display of the virtual facility image displayed on the selection receiving screen by receiving a scroll operation that is an operation different from the specified operation while the selection receiving screen displayed on the user terminal is displayed. Information processing methods.

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