Information processing program, terminal device, and information processing method

JP7863483B2Active Publication Date: 2026-05-21LY CORP
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Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
LY CORP
Filing Date
2022-09-20
Publication Date
2026-05-21

AI Technical Summary

Technical Problem

Conventional advertisement distribution technologies face challenges in delivering targeted advertisements effectively due to restrictions on user log information, making it difficult to analyze user preferences while protecting personal information.

Method used

An information processing program and terminal device that performs on-device learning to generate and evaluate advertisements based on user trends and preferences, using AI models to optimize ad delivery without uploading personal information to servers.

Benefits of technology

Enables appropriate advertisement delivery while safeguarding user privacy by processing advertisements on the user's device, optimizing ad content based on user behavior and environment, and providing minimal statistical data to advertisers.

✦ Generated by Eureka AI based on patent content.

Smart Images

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Patent Text Reader

Abstract

To distribute appropriate advertisements for users while protecting personal information.SOLUTION: An information processing program makes a computer included in a terminal device execute: a reception procedure of receiving both object information indicating an advertisement object and tendency information indicating the tendency of an image to be combined with the object information; a selection procedure of selecting an image corresponding to the tendency information received by the reception procedure, from among information held in the terminal device; a generation procedure of generating composite information obtained by combining the object information received by the reception procedure and the image selected by the selection procedure; and a provision procedure of providing the composite information generated by the generation procedure.SELECTED DRAWING: Figure 1
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