Server device and system operation method

Abstract

To improve an appeal rate of an advertisement mounted on a moving body.SOLUTION: A server device has a communication section and a control section for communicating by the communication section. The control section transmits information for joining to a mobile store and a terminal device of a store owner which head to a store opening area, receives information on an advertisement from a terminal device of an advertiser who posts the advertisement on the mobile store in the store opening area and transmits the information to the mobile store, and performs processing of charging a store opening fee reduced according to name recognition of the store owner in the store opening area to the store owner and processing of charging an advertising rate according to the name recognition to the advertiser.SELECTED DRAWING: Figure 2A

Description

Technical Field

[0001] The present disclosure relates to an operation method of a server device and a system.

Background Art

[0002] A method of posting advertisements using a vehicle moving on a street or the like as a medium means is known. For example, Patent Document 1 discloses an in-vehicle box provided with a promotional advertisement portion installed on the loading platform of a vehicle.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] When posting an advertisement on a moving object such as a vehicle, there is room for improving the appeal rate of the advertisement.

[0005] Hereinafter, a server device and the like that enable improvement of the appeal rate of an advertisement mounted on a moving object are disclosed.

Means for Solving the Problems

[0006] The server device in the present disclosure includes a communication unit and a control unit that communicates via the communication unit. The control unit sends information for meeting to a moving store heading to an outlet area and a terminal device of an outlet person, receives the advertisement information from a terminal device of an advertiser who posts an advertisement on the moving store in the outlet area, and sends it to the moving store, and performs a process of charging the outlet person a reduced outlet fee according to the popularity of the outlet person in the outlet area and a process of charging the advertiser an advertisement fee according to the popularity.

[0007] The method of operation of the system in this disclosure is a method of operation of a system having a server device that communicates with each other, a mobile store, a first terminal device of a store owner that sets up shop in the mobile store, and a second terminal device of an advertiser that displays an advertisement in the mobile store, the method comprising: the server device sending information for merging to the mobile store and the first terminal device that are heading to the store area; the server device receiving the advertisement information from the second terminal device and sending it to the mobile store; and the server device charging the store owner a store fee reduced according to the store owner's reputation in the store area, and charging the advertiser an advertising fee according to that reputation. [Effects of the Invention]

[0008] The server equipment and other devices described in this disclosure will enable an improvement in the effectiveness of advertisements placed on mobile devices. [Brief explanation of the drawing]

[0009] [Figure 1] This is a diagram showing an example of the configuration of an information processing system. [Figure 2A] This figure shows an example of the operating procedure for an information processing system. [Figure 2B] This figure shows an example of the operating procedure for an information processing system. [Figure 3] This figure shows an example of information on the brand recognition of exhibitors. [Modes for carrying out the invention]

[0010] The embodiments will be described below with reference to the drawings.

[0011] Figure 1 shows an example of the configuration of an information processing system in one embodiment. The information processing system 1 has one or more server devices 10, mobile stores 12, terminal devices 13 and 14, which are connected to each other via a network 11 so as to be able to communicate information with one another.

[0012] The server device 10 is, for example, a server computer that belongs to a cloud computing system or other computing system and functions as a server that implements various functions.

[0013] The mobile store 12 is a vehicle connected to the network 11 via a mobile communication network, and is, for example, a gasoline car, an electric vehicle (BEV; Battery Electric Vehicle), a hybrid vehicle (HEV; Hybrid Electric Vehicle), a plug-in hybrid vehicle (PHEV; Plug-in Hybrid Electric Vehicle), a fuel cell vehicle (FCEV; Fuel Cell Electric Vehicle), etc. The mobile store 12 is driven manually, but part of the operation may be automated. The mobile store 12 is equipped with store equipment 127 that can be set up as various types of stores, and an advertising display unit 128 that can display advertising information.

[0014] Terminal device 13 is an information processing device used by vendors operating in the mobile store 12. The terminal device 13 may be, for example, a smartphone, tablet, or PC (Personal Computer).

[0015] Terminal device 14 is an information processing device used by advertisers who display advertisements at the mobile store 12. Like terminal device 13, terminal device 14 is, for example, a smartphone, tablet, or PC.

[0016] Hereinafter, terminal devices 13 and 14 will be distinguished and referred to as the exhibitor terminal device 13 and the advertiser terminal device 14, respectively.

[0017] Network 11 may be, for example, the Internet, but may also be an ad-hoc network, a LAN, a MAN (Metropolitan Area Network), or another network, or any combination thereof.

[0018] In this embodiment, the server device 10 includes a communication unit 101 and a control unit 103 that communicates via the communication unit 101. The control unit 103 sends information for rendezvous to the mobile store 12 heading to the store opening area and the store opening person's store opening terminal device 13, receives advertisement information from the advertiser terminal device 14 of the advertiser who posts advertisements on the mobile store 12 in the store opening area, and sends it to the mobile store 12. The control unit 103 also performs processing to charge the store opening person a reduced store opening fee according to the popularity of the store opening person in the store opening area and processing to charge the advertiser an advertising fee according to the popularity of the store opening person. The popularity of the store opening person may vary for each store opening area. In a store opening area where the popularity of the store opening person is high, more customers are expected to visit the mobile store 12. Therefore, in such a store opening area, a higher frequency of exposure of the advertisement posted on the mobile store 12 can be expected. Thus, it becomes possible to improve the appeal rate of the advertisement posted on the mobile store 12. Also, by increasing the advertising fee charged to the advertiser while reducing the store opening fee according to the popularity of the store opening person in the store opening area, it is possible to ensure a revenue opportunity for the operator of the mobile store 12 while maintaining the satisfaction of the store opening person and the advertiser.

[0019] [Configuration example of server device 10] The server device 10 includes a communication unit 101, a storage unit 102, and a control unit 103. The server device 10 is, for example, a single computer. Alternatively, the server device 10 may be composed of two or more server computers that are connected for information communication and operate in cooperation. In that case, the configuration shown in FIG. 1 is appropriately arranged in two or more server computers.

[0020] The communication unit 101 includes one or more communication interfaces. The communication interface is, for example, an interface corresponding to a wired or wireless LAN standard. The communication unit 101 receives information used for the operation of the server device 10 and transmits information obtained by the operation of the server device 10. The server device 10 is connected to the network 11 by the communication unit 101 and performs information communication with the mobile store 12 or the store opening person's terminal device 13 via the network 11.

[0021] The storage unit 102 includes, for example, one or more semiconductor memories that function as a main memory device, an auxiliary storage device, or a cache memory, one or more magnetic memories, one or more optical memories, or a combination of at least two of these. The semiconductor memory is, for example, a RAM (Random Access Memory) or a ROM (Read Only Memory). The RAM is, for example, a SRAM (Static RAM) or a DRAM (Dynamic RAM). The ROM is, for example, an EEPROM (Electrically Erasable Programmable ROM). The storage unit 102 stores information used for the operation of the server device 10 and information obtained by the operation of the server device 10.

[0022] The control unit 103 includes one or more processors, one or more dedicated circuits, or a combination of these. The processor is, for example, a general-purpose processor such as a CPU (Central Processing Unit), or a dedicated processor such as a GPU (Graphics Processing Unit) specialized for specific processing. The dedicated circuit is, for example, an FPGA (Field-Programmable Gate Array), an ASIC (Application Specific Integrated Circuit), or the like. The control unit 103 executes information processing related to the operation of the server device 10 while controlling each part of the server device 10.

[0023] The functions of the server device 10 are realized by executing a control program on the processor included in the control unit 103. The control program is a program for causing a computer to execute the processing of the steps included in the operation of the server device 10, thereby causing the computer to realize the functions corresponding to the processing of the steps. That is, the control program is a program for causing a computer to function as the server device 10. Also, some or all of the functions of the server device 10 may be realized by a dedicated circuit included in the control unit 103. Further, the control program may be stored in a non-transitory recording and storage medium readable by the server device 10, and the server device 10 may read it from the medium.

[0024] [Example configuration of mobile store 12] The mobile store 12 includes a communication unit 121, a storage unit 122, a control unit 123, a positioning unit 124, an input unit 125, and an output unit 126, as well as store equipment 127 and an advertising display unit 128. These may be configured as a single control device, or as two or more control devices, or as a control device and other devices such as a communication device. The control device includes, for example, an ECU (Electronic Control Unit). The communication device includes, for example, a DCM (Data Communication Module). The control device may also include a personal computer, a tablet terminal, a smartphone terminal, a navigation device, etc. Each unit is connected to each other or to other equipment and devices of the mobile store 12 via an in-vehicle network compliant with standards such as CAN (Controller Area Network), enabling information communication.

[0025] The communication unit 121 includes one or more communication interfaces. The communication interfaces are, for example, interfaces compatible with mobile communication standards such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation). The communication unit 121 receives information used in the operation of the control unit 123 and transmits information obtained through the operation of the control unit 123. The control unit 123 is connected to the network 11 via a mobile communication base station by the communication unit 121 and communicates information with other devices via the network 11.

[0026] The storage unit 122 includes one or more semiconductor memories, one or more magnetic memories, one or more optical memories, or a combination of at least two of these. Semiconductor memories are, for example, RAM or ROM. RAM is, for example, SRAM or DRAM. ROM is, for example, EEPROM. The storage unit 122 functions, for example, as a main memory, auxiliary memory, or cache memory. The storage unit 122 stores information used in the operation of the control unit 123 and information obtained through the operation of the control unit 123.

[0027] The control unit 123 includes one or more processors, one or more dedicated circuits, or a combination thereof. The processors are general-purpose processors such as CPUs, or dedicated processors specialized for specific processing. The dedicated circuits are, for example, FPGAs or ASICs. The control unit 123 performs information processing related to the operation of the mobile store 12.

[0028] The positioning unit 124 includes one or more GNSS (Global Navigation Satellite System) receivers. GNSS includes, for example, at least one of GPS (Global Positioning System), QZSS (Quasi-Zenith Satellite System), BeiDou, GLONASS (Global Navigation Satellite System), and Galileo. The positioning unit 124 acquires location information of the mobile store 12 and sends it to the control unit 123.

[0029] The input unit 125 includes one or more input interfaces. The input interface may be, for example, a physical key, a capacitive key, a pointing device, a touchscreen integrated with a display, or a microphone that accepts voice input. The input interface may further include a camera that captures an image or an image code, or an IC card reader. The input unit 125 accepts user operations to input information used for the operation of the control unit 123 and sends the input information to the control unit 123.

[0030] The output unit 126 includes one or more output interfaces. These output interfaces are, for example, a display or a speaker. The display is, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro-Luminescence) display. The output unit 126 outputs information obtained by the operation of the control unit 123, for example, to the user.

[0031] The functions of the control unit 123 are realized by executing a control program on the processor included in the control unit 123. The control program is a program that causes the computer to execute the processing steps included in the operation of the control unit 123, thereby realizing the functions corresponding to the processing of those steps. In other words, the control program is a program that causes the computer to function as the control unit 123. In addition, some or all of the functions of the control unit 123 may be realized by dedicated circuits included in the control unit 123. The control unit 123 generates information for controlling various mechanisms and devices of the mobile store 12, and sends control information to the control circuits of the various mechanisms and devices to control them.

[0032] The store equipment 127 is equipment that can be arbitrarily configured to accommodate various types of stores. Stores configured in the store equipment 127 include stores for the sale of various goods, stores for the provision of various services such as food and beverages and beauty treatments, etc. The store equipment 127 is equipped with or capable of providing display stands on which goods can be displayed, seats and tables on which customers can sit to receive services, and equipment for cooking, water supply, etc. for providing services, and has an indoor space on which customers and sales staff can stay.

[0033] The advertising display unit 128 is a digital signage or the like configured to display advertisements by showing advertising information. The advertising display unit 128 is installed in a location visible to customers when they visit the mobile store 12 or stay in the store facilities 127, for example, on the exterior wall or top of the mobile store 12, or on the interior wall of the store facilities 127. The information for the advertisements to be displayed on the advertising display unit 128 is sent from the control unit 123.

[0034] [Example configuration of exhibitor terminal device 13 and advertiser terminal device 14] The exhibitor terminal device 13 is an information terminal device such as a smartphone, tablet device, or personal computer. The exhibitor terminal device 13 has a communication unit 131, a storage unit 132, a control unit 133, a positioning unit 134, an input unit 135, and an output unit 136. The advertiser terminal device 14 has the same configuration as the exhibitor terminal device 13, and the following description of the configuration example of the exhibitor terminal device 13 applies similarly.

[0035] The communication unit 131 includes a communication module compatible with wired or wireless LAN standards, a module compatible with mobile communication standards such as LTE, 4G, and 5G, etc. The exhibitor terminal device 13 is connected to the network 11 via the communication unit 131 through a nearby router device or a mobile communication base station, and communicates information with other devices via the network 11.

[0036] The storage unit 132 includes one or more semiconductor memories, one or more magnetic memories, one or more optical memories, or a combination of at least two of these. The semiconductor memory is, for example, RAM or ROM. The RAM is, for example, SRAM or DRAM. The ROM is, for example, EEPROM. The storage unit 132 functions, for example, as a main memory, auxiliary memory, or cache memory. The storage unit 132 stores information used in the operation of the control unit 133 and information obtained by the operation of the control unit 133.

[0037] The control unit 133 has, for example, one or more general-purpose processors such as a CPU or MPU (Micro Processing Unit), or one or more dedicated processors specialized for a specific process. Alternatively, the control unit 133 may have one or more dedicated circuits such as FPGAs or ASICs. The control unit 133 comprehensively controls the operation of the exhibitor terminal device 13 by operating according to a control and processing program, or by operating according to an operating procedure implemented as a circuit. The control unit 133 then sends and receives various information with the server device 10, etc., via the communication unit 131 and executes the operations according to this embodiment.

[0038] The positioning unit 134 includes one or more GNSS receivers. GNSS includes, for example, at least one of GPS, QZSS, BeiDou, GLONASS, and Galileo. The positioning unit 134 acquires location information from the vendor terminal device 13 and sends it to the control unit 133.

[0039] The input unit 135 includes one or more input interfaces. The input interface may be, for example, a physical key, a capacitive key, a pointing device, a touchscreen integrated with a display, or a microphone that accepts voice input. The input interface may further include a camera that captures an image or an image code, or an IC card reader. The input unit 135 accepts operations to input information used for the operation of the control unit 133 and sends the input information to the control unit 133.

[0040] The output unit 136 includes one or more output interfaces. The output interfaces are, for example, a display or a speaker. The display is, for example, an LCD or an organic EL display. The output unit 136 outputs information obtained by the operation of the control unit 133.

[0041] The functions of the control unit 133 are realized by the execution of a control program by the processor included in the control unit 133. The control program is a program that causes the processor to function as the control unit 133. In addition, some or all of the functions of the control unit 133 may be realized by dedicated circuits included in the control unit 133.

[0042] [Example of operation of Information Processing System 1] Figures 2A and 2B are sequence diagrams illustrating the operation procedure of the information processing system 1 in this embodiment. Figures 2A and 2B show the procedure for the coordinated operation of the server device 10, the mobile store 12, the store owner terminal device 13, and the advertiser terminal device 14. Here, an example of coordinated operation between one server device 10, one mobile store 12, and one or more store owner terminal devices 13 and advertiser terminal devices 14 is shown. The steps related to various information processing of the server device 10, the mobile store 12, the store owner terminal device 13, and the advertiser terminal device 14 in Figures 2A and 2B are executed by their respective control units 103, 123, 133, and 133. Furthermore, the steps related to the sending and receiving of various information between the server device 10, the mobile store 12, the store owner terminal device 13, and the advertiser terminal device 14 are executed by the respective control units 103, 123, 133, and 133 sending and receiving information to each other via their respective communication units 101, 121, 131, and 131. In the server device 10, mobile store 12, vendor terminal device 13, and advertiser terminal device 14, the control units 103, 123, 133, and 133 respectively store the information they send and receive in the storage units 102, 122, 132, and 132 as appropriate. Furthermore, in the mobile store 12, vendor terminal device 13, and advertiser terminal device 14, the control units 123, 133, and 133 receive various types of information via the input units 125, 135, and 135, respectively, and output various types of information via the output units 126, 136, and 136, respectively.

[0043] In step S200, the server device 10 sends a relocation plan to one or more vendor terminal devices 13. The relocation plan is for the mobile store 12 and includes information such as the location of the store and the time of stay in the location. Each vendor terminal device 13 presents the relocation plan to the vendor. The vendor decides whether or not they wish to set up a store based on the relocation plan. For example, the vendor can decide whether the location of the store is an area where they wish to expand their business.

[0044] In step S202, the exhibitor terminal device 13 sends information indicating the desire to set up a shop to the server device 10. If an exhibitor wishes to set up a shop, they input information indicating their desire to set up a shop into the exhibitor terminal device 13. The information indicating the desire to set up a shop includes information that identifies the mobile shop 12 that the exhibitor wishes to set up, as well as identification information for the exhibitor terminal device 13 and the exhibitor. In response to the exhibitor's input, the exhibitor terminal device 13 sends information indicating the desire to set up a shop to the server device 10.

[0045] In step S203, the server device 10 identifies the vendors. The server device 10 identifies the vendors for the mobile store 12 based on the identification information attached to the information indicating the desire to set up a store. If the server device 10 receives information indicating the desire to set up a store from multiple vendor terminal devices 13, it selects one vendor using an arbitrary algorithm. For example, the server device 10 identifies the vendor from the vendor terminal device 13 that sent the information indicating the desire to set up a store first. Alternatively, the server device 10 may prioritize identifying vendors who set up stores infrequently.

[0046] In step S204, the server device 10 derives the recognition level of the vendors at the mobile store 12. The server device 10 obtains the recognition level corresponding to the identified vendor from, for example, the recognition information stored in the memory unit 102. For example, a table 30 of recognition information, as shown in Figure 3, is stored in the memory unit 102. The table 30 has a score indicating the recognition level of each vendor for each area where they operate. For example, it includes a score from 1 to 5 indicating the recognition level of each vendor, such as vendor a, vendor b, vendor c, ..., for each area where they operate, such as Chuo-ku A-cho, Chuo-ku B-cho, Chuo-ku C-cho, ..., Minami-ku X-cho, Minami-ku Y-cho, Minami-ku Z-cho, ..., on a scale of 1 to 5. Here, a higher recognition score indicates a higher level of recognition. The server device 10 derives, for example, a score representing the recognition level of the identified vendor from the table 30.

[0047] In step S205, the server device 10 derives the store fee and the advertising fee. The store fee is a fee arbitrarily set to be charged to store owners as compensation for setting up a store in the mobile store 12. The advertising fee is a fee arbitrarily set to be charged to advertisers who display advertisements in the mobile store 12. The server device 10 derives a reduced store fee according to the level of recognition using an arbitrary algorithm. For example, the server device 10 derives a reduction from the base fee by multiplying an arbitrarily set base fee by a coefficient corresponding to the level of recognition score. Then, the server device 10 derives the store fee by subtracting the reduction from the base fee. The server device 10 also derives an advertising fee according to the level of recognition. For example, the server device 10 derives an advertising fee by multiplying an arbitrarily set base fee by a coefficient whose size corresponds to the size of the level of recognition score.

[0048] In step S206, the server device 10 sends the exhibitor's name recognition information and the advertising fee information derived from the name recognition information to one or more advertiser terminal devices 14. The name recognition information includes information such as the exhibitor's name to identify the exhibitor, the exhibitor's name recognition score, and information about the area where the mobile store 12 will be located. Each advertiser terminal device 14 presents the name recognition information and the advertising fee information to the advertiser. The higher the exhibitor's name recognition in the area where the store will be located, the more visitors are expected, and the more efficient the exposure of the displayed advertisement can be expected. Taking into account this expected exposure and the advertising fee, advertisers can consider displaying their advertisements.

[0049] In step S208, the advertiser terminal device 14 sends information indicating the desire to display an advertisement to the server device 10. If the advertiser wishes to display an advertisement, they input information indicating the desire to display an advertisement into the advertiser terminal device 14. Identification information of the advertiser terminal device 14 and the advertiser is added to the information indicating the desire to display an advertisement. In response to the advertiser's input, the advertiser terminal device 14 sends information indicating the desire to display an advertisement to the server device 10.

[0050] In step S209, the server device 10 identifies advertisers. The server device 10 identifies advertisers based on the identification information attached to the information indicating the desire to display advertisements for each combination of mobile store 12 and store owner. If the server device 10 receives information indicating the desire to display advertisements from multiple advertiser terminal devices 14, it selects one advertiser using an arbitrary algorithm. For example, the server device 10 identifies the advertiser of the advertiser terminal device 14 that first sent information indicating the desire to display advertisements. Alternatively, the server device 10 may prioritize identifying advertisers with a low frequency of advertisement display.

[0051] In step S210, the server device 10 sends the information regarding the stall fee to the stall owner's terminal device 13 of the stall owner who has identified the information. The information regarding the stall fee includes the stall fee and payment instructions. The stall owner's terminal device 13 presents the information regarding the stall fee to the stall owner.

[0052] In step S212, the exhibitor terminal device 13 sends the exhibitor fee payment information to the server device 10. The exhibitor inputs information instructing the payment of the exhibitor fee into the exhibitor terminal device 13. The payment information includes the exhibitor's financial institution account information, etc. In response to the exhibitor's input, the exhibitor terminal device 13 sends the exhibitor fee payment information to the server device 10.

[0053] In step S214, the server device 10 sends the advertising fee billing information to the advertiser terminal device 14 of the advertiser who has identified the information. The advertising fee billing information includes the advertising fee and payment instructions, etc. The advertiser terminal device 14 presents the advertising fee billing information to the advertiser.

[0054] In step S216, the advertiser terminal device 14 sends advertising fee payment information to the server device 10. The advertiser inputs information instructing the payment of advertising fees into the advertiser terminal device 14. The payment information includes the advertiser's financial institution account information, etc. In response to the advertiser's input, the advertiser terminal device 14 sends the advertising fee payment information to the server device 10.

[0055] In step S218, the server device 10 performs billing processing for advertising fees and store fees. Based on the store fee payment information and advertising fee payment information, the server device 10 performs processing to charge the store owners' and advertisers' financial institution accounts, respectively, in cooperation with the servers of the respective financial institutions.

[0056] In step S220, the server device 10 sends a request for advertising information to the advertiser terminal device 14. The advertiser terminal device 14 presents the advertiser with information prompting them to input advertising information.

[0057] In step S222, the advertiser terminal device 14 sends advertising information to the server device 10. The advertiser inputs advertising information into the advertiser terminal device 14. The advertising information includes text, images, and other information necessary to make up the advertisement to be displayed. In response to the advertiser's input, the advertiser terminal device 14 sends the advertising information to the server device 10.

[0058] In step S224, the server device 10 sends advertising information and an instruction to display the advertising information to the mobile store 12.

[0059] In steps S226 and S228, the server device 10 sends merge instructions to the vendor terminal device 13 and the mobile store 12, respectively. The merge instruction is an instruction for the vendor to merge with the mobile store 12 and set up the store equipment, and includes information such as the merge point and merge time. The vendor terminal device 13 presents the merge instruction to the vendor, allowing the vendor to obtain the information necessary for the merge. Alternatively, the mobile store 12 presents the merge instruction to the crew, allowing the crew to obtain the information necessary for the merge. Or, if the mobile store 12 is operating automatically, the control unit 123 obtains the merge instruction.

[0060] In step S230, the mobile store 12 displays advertising information on the advertising display unit 128 and begins moving based on the merging instruction. Once the mobile store 12 merges with the vendor, the vendor can set up their shop.

[0061] If there are multiple mobile stores 12, the procedures shown in Figures 2A and 2B are performed for each mobile store 12.

[0062] Furthermore, after the vendors set up their shops, the server device 10 can update the vendors' popularity ratings according to the number of visitors. For example, the mobile shop 12 detects the number of visitors using, for example, a motion sensor or image processing, and sends the information on the number of vendors to the server device 10. The server device 10 can, for example, rank the number of vendors and store the corresponding popularity scores in advance, identify the rank corresponding to the number of visitors, and update the score accordingly.

[0063] [Differentiation] In the modified version, the procedure for deriving the advertising fee (step S205) and the procedure for billing and charging the advertising fee (steps S214, S216, S218) may be performed after the vendor has opened their shop. In that case, the mobile shop 12 detects the number of visitors and sends this information to the server device 10. The server device 10 then adds an increase based on the number of visitors to the advertising fee, which is based on the vendor's level of recognition. The increase is derived using an arbitrary algorithm, for example, by multiplying the initial base fee by an arbitrary coefficient corresponding to the number of visitors. The server device 10 charges the advertiser the increased advertising fee. As the effectiveness of the advertisement increases with the number of visitors, charging the advertiser an advertising fee based on the number of visitors makes it possible to increase the revenue for the operator of the mobile shop 12 while gaining a certain level of satisfaction from the advertiser. An arbitrary upper limit may be set on the increase in the advertising fee. This makes it possible to ensure a certain level of predictability in the advertiser's spending.

[0064] Following the procedure described above, it becomes possible to improve the appeal rate of advertisements displayed on the mobile store 12. Furthermore, by reducing the store fee in accordance with the store owner's name recognition in the area where the store is located, while increasing the advertising fee charged to advertisers, it becomes possible to maintain satisfaction for both store owners and advertisers while ensuring revenue opportunities for the operator of the mobile store 12.

[0065] In the above-described embodiment, the processing and control program that defines the operation of the mobile store 12, the vendor terminal device 13, and the advertiser terminal device 14 may be stored in the storage unit 102 of the server device 10 or in the storage unit of another server device and downloaded to each device via the network 11, or it may be stored in a non-transient recording and storage medium that can be read by each device and read from the medium by each device.

[0066] As described above, embodiments have been explained based on various drawings and examples, but it should be noted that those skilled in the art will find it easy to make various modifications and alterations based on this disclosure. Therefore, it should be noted that these modifications and alterations are within the scope of this disclosure. For example, the functions, etc., included in each means, each step, etc., can be rearranged in a logically consistent manner, and multiple means, steps, etc., can be combined into one or divided. [Explanation of symbols]

[0067] 1. Information Processing System 10 Server devices 11 Network 12 Mobile Stores 13, 14 Terminal devices 101, 121, 131 Communications Department 102, 122, 132 storage section 103, 123, 133 Control Unit 124, 134 Positioning Unit 125, 135 Input section 126, 136 Output section 30 tables

Claims

1. Communications Department and, The system includes a control unit that performs communication using the aforementioned communication unit, The control unit sends information for meeting up with the mobile store heading to the store area and the store owner's terminal device, receives advertising information from the advertiser's terminal device that displays the advertisement on the mobile store in the store area and sends it to the mobile store, and performs the process of charging the store owner a reduced store fee according to the store owner's recognition in the store area and charging the advertiser an advertising fee according to that recognition. Server device.

2. In claim 1, The control unit sends the mobile store's relocation plan to the store owner's first terminal device and receives the store owner's request to relocate from the first terminal device, and then sends the brand recognition information to the advertiser's second terminal device and receives the advertiser's request to display the advertisement from the second terminal device. Server device.

3. In claim 1, The control unit receives information on the number of visitors in the area from the mobile store and increases the advertising fee according to the number of visitors. Server device.

4. In claim 1, The control unit receives information on the number of customers in the area from the mobile store and changes the brand recognition according to the number of customers. Server device.

5. A method for operating a system having a server device that communicates with each other, a mobile store, a first terminal device for a store owner operating in the mobile store, and a second terminal device for an advertiser displaying an advertisement in the mobile store, The server device sends information to the mobile store heading towards the store area and the first terminal device for merging, The server device receives the advertisement information from the second terminal device and sends it to the mobile store. The server device charges the vendor a reduced vendor fee in accordance with the vendor's reputation in the vendor area, and charges the advertiser an advertising fee in accordance with that reputation. A method of operation that includes this.

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