Ticket sales promotion

Abstract

In the present invention, a ticket management device has one or a plurality of processors. The one or plurality of processors performs a process including: identifying cells within a range that is based on the location of the venue of an event and according to the time from the current time to the time of the event, wherein the event can be attended using a ticket; acquiring the number of user terminals currently connected to the identified cells; determining whether or not the acquired number of user terminals is greater than or equal to the number of tickets available for sale; and if it is determined that the number of user terminals is greater than or equal to the number of tickets, notifying the user terminals currently connected to the cells that tickets can be purchased.

Description

Ticket sales promotion

[0001] TECHNICAL FIELD The present disclosure relates to ticket promotions.

[0002] Generally, participants in an event such as a concert or a sporting event purchase tickets in advance from the event organizer and present the tickets on the day of the event to enter the event venue. In recent years, tickets have been issued as electronic tickets, and ticket information is stored in a terminal device such as a smartphone carried by the user.

[0003] Japanese Patent Application Laid-Open No. 2022-137424

[0004] However, if a participant who has purchased a ticket cancels their participation in an event, the cancellation results in wasted space at the event venue. In other words, if the participant who canceled does not show up at the event venue, the seating and other facilities reserved for that participant will not be used effectively, which is a disadvantage to the event organizer.

[0005] The present disclosure has been made in consideration of the above, and aims to provide a ticket sales promotion method that enables effective use of facilities at an event venue.

[0006] According to one aspect of the present disclosure, a ticket management device includes one or more processors that execute a process including identifying a cell within a range based on a venue location of an event that can be attended with a ticket and corresponding to a time period from a current time to the time of the event, acquiring the number of user terminals connected to the identified cell, determining whether the acquired number of user terminals is equal to or greater than the number of tickets available for sale, and, if it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying the user terminals connected to the cell that tickets are available for purchase.

[0007] Furthermore, according to one aspect of the present disclosure, a sales promotion method includes identifying a cell within a range based on the venue location of an event that can be attended with a ticket, the range corresponding to the time from the current time to the time of the event, obtaining the number of user terminals connected to the identified cell, determining whether the obtained number of user terminals is equal to or greater than the number of tickets available for sale, and, if it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying the user terminals connected to the cell that tickets are available for purchase.

[0008] FIG. 1 is a diagram showing an example of a sales promotion system according to an embodiment. FIG. 2 is a block diagram showing the configuration of a ticket management device according to an embodiment. FIG. 3 is a flow diagram showing the operation of the ticket management device according to an embodiment. FIG. 4 is a sequence diagram showing a sales promotion method according to an embodiment. FIG. 5 is a block diagram showing an example of the hardware configuration of the ticket management device.

[0009] Hereinafter, an embodiment according to the present disclosure will be described with reference to the accompanying drawings. The embodiment described below is an example and should not be construed as being limited by this description.

[0010] Fig. 1 is a diagram showing an example of a sales promotion system according to an embodiment. The sales promotion system shown in Fig. 1 promotes the sale of tickets for an event to be held at an event venue V, and in particular promotes the sale of surplus tickets resulting from cancellations. This sales promotion system includes a ticket management device 100 and a map information system 200. The ticket management device 100 is connected to a mobile network that includes a base station 10 and user equipment (UE) 20.

[0011] The base station 10 forms a cell within a range where radio waves can reach, and performs wireless communication with the user terminals 20 within the cell. Each cell formed by the base station 10 is assigned a cell ID, which is identification information, and it is possible to identify the base station 10 that forms each cell from the cell ID.

[0012] When a user terminal 20 is present within a cell formed by a base station 10, it performs wireless communication with the base station 10 that forms this cell. Of these user terminals 20, the user terminals 20 of participants attending an event held at an event venue V store ticket information for tickets required to participate in the event. Therefore, event participants can enter the event venue V and participate in the event by, for example, presenting the ticket information stored in the user terminal 20.

[0013] The ticket management device 100 manages ticket information stored in the user terminals 20. The ticket management device 100 stores ticket information issued to the user terminals 20 of participants who purchased tickets, in association with the identification information of the user terminals 20. If there are surplus tickets due to cancellations before the start of the event, the ticket management device 100 notifies the user terminals 20 of users who are likely to purchase tickets that the surplus tickets are available for sale. The configuration and operation of the ticket management device 100 will be described in detail later.

[0014] The map information system 200 is a system that stores map information and collects dynamic information such as weather and traffic information, and is capable of processing map information and searching for composite information. An example of such a map information system 200 is a dynamic map system. Upon receiving a request from the ticket management device 100, the map information system 200 searches for cells within a predetermined range centered on the event venue V. At this time, the map information system 200 also searches for weather and traffic information between each cell and the event venue V, and notifies the ticket management device 100 of the weather and traffic information along with the cell search results.

[0015] Fig. 2 is a block diagram showing the configuration of a ticket management device 100 according to one embodiment. The ticket management device 100 shown in Fig. 2 includes a communication interface unit (hereinafter abbreviated as "communication I / F unit") 110, a ticket information storage unit 120, a cancellation processing unit 130, a target cell acquisition unit 140, an excluded cell determination unit 150, a UE number determination unit 160, and a notification control unit 170.

[0016] The communication I / F unit 110 has interfaces for communicating with the base station 10, the user terminal 20, and the map information system 200, and transmits and receives various types of information. Specifically, the communication I / F unit 110 transmits a search request for cells within a predetermined range centered on the event venue V and receives search results from the map information system 200, and transmits a report request for the number of user terminals 20 connected to the base station 10 of each cell and receives a report in response to the request from the base station 10.

[0017] The ticket information storage unit 120 stores ticket information issued to the user terminal 20 in association with the identification information of the user terminal 20. That is, when a user purchases a ticket to participate in an event, the ticket information storage unit 120 stores the ticket information, including information such as the date and time of the event, the venue, and the seat type, in association with the identification information of the user's user terminal 20. Furthermore, when a user cancels participation in the event, the ticket information storage unit 120 stores the fact that the ticket information associated with the identification information of the user's user terminal has been canceled, and stores the fact that an extra ticket has been generated.

[0018] When a cancellation request for canceling a ticket is received from the user terminal 20 of a user who has already purchased a ticket, the cancellation processing unit 130 executes a cancellation process to cancel the ticket information associated with this user terminal 20. Note that the cancellation processing unit 130 may also execute a process such as determining whether or not the user will be able to arrive at the event venue V by the start of the event based on, for example, the location information of the user terminal 20, and checking whether or not a cancellation has been made for a user terminal 20 that will have difficulty arriving at the event venue V.

[0019] The target cell acquisition unit 140 transmits a search request to the map information system 200, requesting a search for cells located within a range corresponding to the grace time from the current time until the start of the event, with the event venue V at its center. Specifically, the target cell acquisition unit 140 transmits a search request to the map information system 200, requesting a search for cells included in a circle centered on the event venue V and having a radius corresponding to the grace time. For example, the target cell acquisition unit 140 multiplies the grace time by a predetermined coefficient to calculate the distance that can be traveled to the event venue V within the grace time, and requests a search for cells included in a circle having a radius of the calculated value. The search request transmitted by the target cell acquisition unit 140 requests a search for cells located within the range, and also requests a search for weather and traffic information between each of the search result cells and the event venue V.

[0020] Then, the target cell acquisition unit 140 acquires the search results corresponding to the search request from the map information system 200. That is, the target cell acquisition unit 140 acquires the cell IDs of the cells within a predetermined range centered on the event venue V, and also acquires weather and traffic information from each cell to the event venue V.

[0021] When the search result of cells is acquired, the target cell acquisition unit 140 excludes the cells determined as excluded cells by the excluded cell determination unit 150 from the search result cells, and determines the remaining cells as target cells to be notified of ticket sales. Then, the target cell acquisition unit 140 notifies the UE number determination unit 160 of the cell ID of the target cell.

[0022] Furthermore, in accordance with an instruction from the UE number determination unit 160, the target cell acquisition unit 140 transmits a search request to the map information system 200 to request a search for neighboring cells of the cell that has already been acquired as a search result. That is, the target cell acquisition unit 140 requests a search for neighboring cells that are adjacent to the cell within the range for which the search results have already been obtained. Then, the target cell acquisition unit 140 acquires the cell IDs of neighboring cells that are outside the range that has already been searched, and acquires weather and traffic information from each cell to the event venue V.

[0023] When the target cell acquisition unit 140 acquires the search results for cells, the exclusion cell determination unit 150 refers to the weather and traffic information for the route from each cell to the event venue V, and determines that any cell on the route experiencing abnormal weather or traffic conditions is an exclusion cell. In other words, the exclusion cell determination unit 150 determines that any cell from which it is difficult to travel to the event venue V within the grace period is an exclusion cell. The exclusion cell determination unit 150 notifies the target cell acquisition unit 140 of the cell ID of the cell determined to be an exclusion cell.

[0024] When the cell ID of the target cell is notified from the target cell acquisition unit 140, the UE number determination unit 160 inquires of the base station 10 of the target cell about the number of user terminals 20 currently connected to the target cell. Then, the UE number determination unit 160 acquires the number of surplus tickets generated by cancellations (hereinafter referred to as the "number of cancellations") from the ticket information storage unit 120, and compares the total number of user terminals 20 currently connected to the target cell (hereinafter referred to as the "number of connected UEs") with the number of cancellations.

[0025] If the number of connected UEs is equal to or greater than the cancellation number, the UE number determination unit 160 notifies the notification control unit 170 of the cell ID of the target cell. Furthermore, if the number of connected UEs is less than the cancellation number, the UE number determination unit 160 instructs the target cell acquisition unit 140 to search for neighboring cells of the searched cell. That is, if the number of connected UEs is small compared to the cancellation number, the UE number determination unit 160 instructs a search for neighboring cells to expand the target cell to include neighboring cells. Then, the UE number determination unit 160 again acquires the number of connected UEs for the target cell that has been expanded to include neighboring cells, and compares it with the cancellation number.

[0026] When the notification control unit 170 is notified of the cell ID of the target cell by the UE number determination unit 160, the notification control unit 170 causes the base station 10 of the target cell to transmit a confirmation message to the user terminals 20 in the target cell, confirming whether or not the user terminals 20 have been registered as user terminals 20 that can purchase tickets. That is, the notification control unit 170 broadcasts a confirmation message to the user terminals 20 in the target cell, confirming, for example, whether or not an application for purchasing tickets is installed. Then, the notification control unit 170 transmits a notification message to the user terminals 20 that reply to the confirmation message that they have been registered, notifying them that they can purchase tickets. Furthermore, the notification control unit 170 executes a sales process to sell tickets to the user terminals 20 that reply to the notification message that they wish to purchase tickets, and stores the ticket information in the ticket information storage unit 120.

[0027] Next, a ticket management method using the ticket management device 100 configured as described above will be described with reference to the flowchart shown in FIG.

[0028] Before the start of an event, ticket information is stored in the ticket information storage unit 120 of the ticket management device 100 in association with the identification information of the user terminals 20 of users who have purchased tickets for the event. When a cancellation request requesting ticket cancellation is received from one of these user terminals 20, the cancellation processing unit 130 executes a cancellation process to cancel the ticket information associated with the user terminal 20 (step S101). Any surplus tickets that arise from the cancellation process can be identified from the ticket information storage unit 120, and the number of cancellations can be obtained by referencing the ticket information storage unit 120.

[0029] When the cancellation processing unit 130 executes the cancellation processing, the target cell acquisition unit 140 calculates the grace period from the current time until the start of the event (step S102). Then, when the grace period reaches a predetermined period, a search request is sent to the map information system 200 to request a search for cells located within a range corresponding to the grace period, with the event venue V at the center (step S103). Specifically, for example, the grace period is multiplied by a predetermined coefficient to calculate the distance that can be traveled to the event venue V within the grace period, and a search for cells included in a circle with the calculated value as the radius is requested.

[0030] The map information system 200 receives the search request and searches for cells within the specified range. The map information system 200 also searches for weather and traffic information for the route from each of the search result cells to the event venue V, and transmits the weather and traffic information along with the cell IDs of the search result cells to the ticket management device 100.

[0031] The search results are acquired by the target cell acquisition unit 140 of the ticket management device 100, and the exclusion cell determination unit 150 determines whether or not there are any exclusion cells among the cells in the search results (step S104). Specifically, weather and traffic information for the route from each cell in the search results to the event venue V is referenced, and cells where abnormal weather or traffic conditions are occurring along the route are determined to be exclusion cells. The target cell acquisition unit 140 then excludes the exclusion cells from the cells in the search results, and the remaining cells are determined to be target cells for which ticket sales are to be announced. In this way, by excluding cells that are difficult to travel to the event venue V from the target cells, users who have difficulty attending the event can be excluded from ticket sales. The cell ID of the target cell is notified to the UE number determination unit 160.

[0032] When the cell ID of the target cell is notified, the UE number determination unit 160 queries each base station 10 in the target cell about the number of user terminals 20 currently connected. When the number of user terminals 20 currently connected is returned from each base station 10, the UE number determination unit 160 calculates the total number of user terminals 20 currently connected to the target cell (the number of connected UEs) and compares the number of connected UEs with the number of cancellations (step S106). That is, the number of cancellations is obtained from the ticket information storage unit 120, and it is determined whether the number of connected UEs is equal to or greater than the number of cancellations.

[0033] If the result of this determination is that the number of connected UEs is less than the cancellation number (No in step S106), the target cell acquisition unit 140 is instructed to search for neighboring cells in order to increase the number of target cells and thereby increase the number of connected UEs. Then, the target cell acquisition unit 140 transmits a search request to the map information system 200 to request a search for neighboring cells that are adjacent to the cell already obtained as a search result (step S107). Specifically, a search for neighboring cells that are outside the range already searched is requested.

[0034] The map information system 200 receives the search request and searches for the specified adjacent cells. The map information system 200 also searches for weather and traffic information for the route from each of the searched adjacent cells to the event venue V, and transmits the weather and traffic information along with the cell IDs of the searched adjacent cells to the ticket management device 100.

[0035] The search results for the neighboring cells are acquired by the target cell acquisition unit 140 of the ticket management device 100, and the presence or absence of excluded cells is determined (step S104) in the same manner as when cells within a range centered on the event venue V are searched for, and the neighboring cells remaining after excluding the excluded cells are included in the target cells. Then, the number of connected UEs for the target cell is acquired (step S105), and the UE number determination unit 160 again compares the number of connected UEs with the number of cancellations (step S106).

[0036] As a result of the determination in step S106, if the number of connected UEs is equal to or greater than the cancellation number (step S106 Yes), the cell ID of the target cell is notified to the notification control unit 170. Then, the notification control unit 170 broadcasts a confirmation message to the user terminals 20 present in the target cell, confirming whether or not they have been registered as user terminals 20 that can purchase tickets (step S108). This confirmation message may, for example, confirm whether or not an application for purchasing tickets is installed.

[0037] When a response to the confirmation message is received from the user terminal 20, the notification control unit 170 transmits a notification message to the registered user terminal 20 informing them that a ticket is available for purchase (step S109). If a response is received from the user terminal 20 indicating a desire to purchase a ticket, the notification control unit 170 executes a sales process to sell the ticket (step S110), and the ticket information is stored in the ticket information storage unit 120.

[0038] In this way, a cell that is in a position that allows movement to the event venue V during the grace period before the start of the event is determined as the target cell, and a ticket sale is notified to user terminals 20 within the range of the target cell. This increases the possibility that tickets will be purchased, allowing many surplus tickets to be sold, increasing the number of participants in the event and enabling effective use of the facilities at the event venue V.

[0039] FIG. 4 is a sequence diagram showing a sales promotion method in the above-described sales promotion system.

[0040] When the grace period until the event start reaches a predetermined time, the ticket management device 100 transmits a search request to the map information system 200, requesting a search for cells located within a range corresponding to the grace period, with the event venue V at the center (step S201). The ticket management device 100 requests a search for cells located within a circle whose radius is the distance obtained by multiplying the grace period by a coefficient, for example, a distance that can be traveled per unit time. Upon receiving the search request, the map information system 200 searches for cells within the specified range and also searches for weather and traffic information for the route from each cell to the event venue V. The map information system 200 then transmits search results, including the cell IDs of the cells obtained by the search and weather and traffic information, to the ticket management device 100 (step S202).

[0041] When the ticket management device 100 receives the search results, it refers to weather and traffic information for the route from each cell to the event venue V and determines whether there are any excluded cells (step S203). That is, for cells with abnormal weather or traffic conditions on the route to the event venue V, it is considered difficult to travel to the event venue V within the grace period, and therefore such cells are determined to be excluded cells to be excluded from the target cells. Then, the ticket management device 100 inquires of the base stations 10 of the target cells remaining after excluding the excluded cells from the search results about the number of user terminals 20 currently connected (step S204). The base stations 10 of each target cell report the number of user terminals 20 present in the cell formed by the base station to the ticket management device 100 (step S205).

[0042] When the number of connected user terminals 20 is reported from each base station 10 in the target cell, the ticket management device 100 calculates the number of connected UEs by adding up the number of user terminals 20. Then, the ticket management device 100 compares the number of connected UEs with the number of surplus tickets (number of cancellations) generated by cancellations, and determines whether a sufficient number of user terminals 20 are currently connected to the target cell to be notified (step S206).

[0043] If the result of this determination is that the number of connected UEs is less than the cancellation number, the ticket management device 100 transmits a search request to the map information system 200 to search for neighboring cells outside the already searched range in order to increase the number of connected UEs (step S207). The map information system 200 searches for the specified neighboring cells and also searches for weather and traffic information for the route from each neighboring cell to the event venue V. The map information system 200 then transmits the search results, including the cell IDs and weather and traffic information of the neighboring cells obtained by the search, to the ticket management device 100 (step S208). Even when the search results for neighboring cells are received, the ticket management device 100 determines the target cell by excluding the excluded cells from the neighboring cells in the search results, queries the base station 10 about the number of user terminals 20 currently connected to the target cell, and compares the number of connected UEs with the cancellation number. The ticket management device 100 then adds neighboring cells to expand the target cell until the number of connected UEs is equal to or greater than the cancellation number.

[0044] When the number of connected UEs becomes equal to or greater than the cancellation number, the ticket management device 100 broadcasts a confirmation message via the base station 10 of the target cell to confirm whether the user terminal 20 has been registered as a user terminal that can purchase tickets (step S209). The confirmation message may, for example, confirm whether an application for purchasing tickets is installed in the user terminal 20. The user terminal 20 that receives the confirmation message replies to the ticket management device 100 indicating whether it has been registered (step S210). Alternatively, only registered user terminals 20 may reply to the confirmation message.

[0045] The ticket management device 100 transmits a notification message to registered user terminals 20 informing them that tickets are available for purchase (step S211). The user terminals 20 that receive the notification message return a response indicating whether they wish to purchase a ticket to the ticket management device 100 (step S212). The ticket management device 100 then executes a sales process to sell tickets to user terminals 20 that wish to purchase tickets (step S213).

[0046] As described above, according to this embodiment, a cell that is in a position where it is possible to move to the event venue before the start of the event and where the total number of connected user terminals is equal to or greater than the number of surplus tickets is determined as a target cell, and the sale of surplus tickets is announced to user terminals present in the target cell. This increases the possibility that tickets will be purchased, making it possible to sell many surplus tickets, increasing the number of participants in the event and enabling effective use of the facilities at the event venue V.

[0047] In the above embodiment, the UE number determination unit 160 inquires of the base station 10 of the target cell about the number of user terminals 20 currently connected to the target cell, and compares the total number of user terminals 20 currently connected to the target cell (the number of connected UEs) with the number of cancellations. However, the UE number determination unit 160 does not necessarily have to compare the number of connected UEs with the number of cancellations.

[0048] For example, the UE number determination unit 160 may multiply the number of connected UEs by the popularity rate of an application for purchasing tickets and compare the number of user terminals obtained by the multiplication with the number of cancellations. The popularity rate of an application is the proportion of user terminals 20 that have the application installed among all user terminals 20, and a pre-estimated popularity rate may be used. Alternatively, the proportion of user terminals 20 that respond to a confirmation message broadcast by the notification control unit 170 that they have registered may be used as the popularity rate of the application.

[0049] Furthermore, for example, when an edge device such as an edgecloud or edge server that manages the cell of each base station 10 is connected to the base station 10, the UE number determination unit 160 may acquire from the edge device the number of user terminals 20 that have installed an application for purchasing tickets among the user terminals 20 that are connected to the target cell. In this case, the UE number determination unit 160 compares the total number of user terminals 20 that are connected to the target cell and have installed the application with the number of cancellations.

[0050] As a result, it is possible to determine the target cell so that the number of user terminals 20 that can actually purchase tickets is equal to or greater than the number of cancellations, thereby promoting the sale of surplus tickets more efficiently.

[0051] The ticket management device 100 according to the embodiment can be configured using a processor and a memory. Fig. 5 is a block diagram showing an example of the hardware configuration of the ticket management device 100 according to the embodiment. As shown in Fig. 6, the ticket management device 100 includes a processor 101, a memory 102, a storage 103, and a communication unit 104.

[0052] The processor 101 includes, for example, a central processing unit (CPU), a field programmable gate array (FPGA), or a digital signal processor (DSP), and controls the entire ticket management device 100 and executes various types of information processing.

[0053] The memory 102 includes, for example, a random access memory (RAM) or a read only memory (ROM), and stores information used in the information processing executed by the processor 101 .

[0054] The storage 103 includes, for example, a hard disk drive (HDD) or a solid state drive (SSD), and stores various types of data.

[0055] The communication unit 104 has an interface for performing wired or wireless communication, and communicates with the base station 10 and the map information system 200 .

[0056] The ticket management device 100 may also have other components not shown, such as a display and an operation switch.

[0057] The processing performed by the ticket management device 100 described in the above embodiment can also be written as a computer-executable program. In this case, this program can be stored on a computer-readable, non-transitory recording medium and installed on the computer. Examples of such recording media include portable recording media such as CD-ROMs, DVDs, and USB memory, as well as semiconductor memories such as flash memories.

[0058] It should be noted that the present disclosure is not limited to the above-described embodiment, but also includes various modified examples in which components are added, deleted, or converted from the above-described configuration.

[0059] The present disclosure described above includes the following [1] to [6].

[0060] [1] A ticket management device having one or more processors, the one or more processors performing processes including: identifying a cell within a range based on the venue location of an event that can be attended with a ticket, the range corresponding to the time from the current time to the time of the event; acquiring the number of user terminals connected to the identified cell; determining whether the acquired number of user terminals is equal to or greater than the number of tickets available for sale; and, if it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying the user terminals connected to the cell that tickets are available for purchase.

[0061] [2] The step of identifying includes identifying cells within the range based on weather or traffic conditions on the route to the event venue, excluding cells with abnormal weather or traffic conditions on the route to the event venue. The ticket management device described in [1] above.

[0062] [3] The ticket management device according to [1] or [2] above, wherein the acquiring includes inquiring of the number of user terminals currently connected to the identified cell from a base station that forms the identified cell.

[0063] [4] The step of acquiring includes acquiring the number of user terminals obtained by multiplying the number of user terminals connected to the identified cell by a penetration rate indicating the proportion of user terminals that can purchase tickets. The ticket management device described in [1] or [2] above.

[0064] [5] The ticket management device according to [1] or [2], wherein the acquiring includes acquiring, from an edge device that manages the identified cell, the number of user terminals that are connected to the cell and are able to purchase tickets.

[0065] [6] A sales promotion method comprising: identifying a cell within a range based on the venue location of an event that can be attended with a ticket, the range corresponding to the time from the current time to the time of the event; acquiring the number of user terminals connected to the identified cell; determining whether the acquired number of user terminals is equal to or greater than the number of tickets available for sale; and, if it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying the user terminals connected to the cell that tickets are available for purchase.

[0066] REFERENCE SIGNS LIST 10 Base station 20 User terminal 100 Ticket management device 101 Processor 102 Memory 103 Storage 104 Communication unit 110 Communication I / F unit 120 Ticket information storage unit 130 Cancellation processing unit 140 Target cell acquisition unit 150 Excluded cell determination unit 160 UE number determination unit 170 Notification control unit 200 Map information system

Claims

1. One or more processors; The one or more processors: Identifying a cell within a range based on a venue location of an event that can be attended with a ticket, the range corresponding to a time from a current time to a time of the event; Obtaining the number of user terminals currently connected to the identified cell; determining whether the acquired number of user terminals is equal to or greater than the number of tickets available for sale; when it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying user terminals currently connected to the cell that tickets can be purchased; A ticket management device that executes a process including:

2. The identifying step includes: and identifying cells within the range, excluding cells with abnormal weather or traffic conditions on the route to the event venue, based on weather or traffic conditions on the route to the event venue. The ticket management device according to claim 1 .

3. The obtaining includes: Inquiring of the base station forming the identified cell about the number of user terminals currently connected to the cell 3. The ticket management device according to claim 1 or 2.

4. The obtaining includes: and obtaining the number of user terminals by multiplying the number of user terminals connected to the identified cell by a penetration rate indicating the proportion of user terminals that are capable of purchasing tickets.

3. The ticket management device according to claim 1 or 2.

5. The obtaining includes: and acquiring, from an edge device that manages the identified cell, the number of user terminals that are connected to the cell and that are capable of purchasing tickets.

3. The ticket management device according to claim 1 or 2.

6. Identifying a cell within a range based on a venue location of an event that can be attended with a ticket, the range corresponding to a time from a current time to a time of the event; Obtaining the number of user terminals currently connected to the identified cell; determining whether the acquired number of user terminals is equal to or greater than the number of tickets available for sale; when it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying user terminals currently connected to the cell that tickets can be purchased; A sales promotion method having the above structure.