Media content display method and apparatus, electronic device, and storage medium

By displaying interactive information associated with media content in the media content display interface, the problem of complex operation and poor experience of users when viewing interactive information is solved, and the effect of simplifying operations and improving user experience is achieved.

WO2025092764A1PCT designated stage expired Publication Date: 2025-05-08BEIJING ZITIAO NETWORK TECH CO LTD
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Patent Information

Application Number
PCT/CN2024/128298
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-10-31
Filing Date
2024-10-29
Publication Date
2025-05-08

AI Technical Summary

Technical Problem

When users view media content, prior art is difficult to effectively display interactive information, such as comments and mentions, associated with media content, resulting in complex operations and poor experience of users when viewing interactive information.

Method used

A method and device for displaying media content is provided, by receiving target interaction information sent by the second user, responsively displaying the first media content and its related interactive messages in the media content display interface, and displaying the first media content and the second media content based on different interactive display styles.

Benefits of technology

The method and device can simplify the operation of users to view interactive information, improve user experience, and enrich the user's interactive information display mode through diverse interactive display styles.

✦ Generated by Eureka AI based on patent content.

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Abstract

Provided are a media content display method and apparatus, an electronic device, and a storage medium. The method is applied to a first user side. The method comprises: receiving target interaction information sent by at least one second user to a first user, the target interaction information being associated with first media content (S101); in response to receiving the target interaction information, displaying the first media content and an interaction message associated with the first media content on a media content display interface, the media content display interface being used for displaying a target media content stream, the target media content stream comprising the first media content and at least one piece of second media content, and the media content display interface displaying the first media content and the second media content on the basis of different interactive display styles (S102); and in response to a display operation for the second media content, displaying the second media content on the media content display interface (S103).
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Description

Method, device, electronic device and storage medium for displaying media content

[0001] This application claims priority to the Chinese invention patent application entitled “Method, device, electronic device and storage medium for displaying media content” and application number 202311434216.4, filed on October 31, 2023. The entire contents of that application are incorporated herein by reference. Technical Field

[0002] The embodiments of the present disclosure relate to the field of computer technology, and in particular to a method, device, electronic device, and storage medium for displaying media content. Background Art

[0003] In some apps, users can comment on media content while watching it, and can mention one or more other users in their comments. When a user mentions another user in a comment or shares media content with another user in a private message, the other user can view a notification about the comment in their message notifications.

[0004] Summary of the Invention

[0005] In a first aspect, an embodiment of the present disclosure provides a method for displaying media content. On a first user side, the method includes: receiving target interaction information sent by at least one second user to the first user, the target interaction information being associated with first media content; in response to receiving the target interaction information, displaying the first media content and an interaction message associated with the first media content on a media content display interface, the media content display interface being used to display a target media content stream, the target media content stream including the first media content and at least one second media content, the media content display interface displaying the first media content and the second media content based on different interactive display styles; and in response to a display operation for the second media content, displaying the second media content on the media content display interface.

[0006] In a second aspect, an embodiment of the present disclosure further provides a device for displaying media content. On a first user side, the device includes: an information receiving module for receiving target interaction information sent by at least one second user to the first user, wherein the target interaction information is associated with the first media content; a first display module for displaying the first media content and an interactive message associated with the first media content on a media content display interface in response to receiving the target interaction information, wherein the media content display interface is used to display a target media content stream, wherein the target media content stream includes the first media content and at least one second media content, and the media content display interface displays the first media content and the second media content based on different interactive display styles; a second display module for displaying the second media content on the media content display interface in response to a display operation for the second media content.

[0007] In a third aspect, an embodiment of the present disclosure further provides an electronic device, comprising: one or more processors; and a memory for storing one or more programs, wherein when the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying media content as described in the embodiment of the present disclosure.

[0008] In a fourth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method for displaying media content as described in the embodiment of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.

[0010] FIG1 is a flow chart of a method for displaying media content according to an embodiment of the present disclosure;

[0011] FIG2 is a schematic diagram showing a first media content provided by an embodiment of the present disclosure;

[0012] FIG3 is a schematic diagram showing a second media content provided by an embodiment of the present disclosure;

[0013] FIG4 is a schematic diagram showing target interaction information provided by an embodiment of the present disclosure;

[0014] FIG5 is a flow chart of another method for displaying media content provided by an embodiment of the present disclosure;

[0015] FIG6 is a schematic diagram of a method for sending a reply message provided in an embodiment of the present disclosure;

[0016] FIG7 is a schematic diagram of another method for sending a reply message according to an embodiment of the present disclosure;

[0017] FIG8 is a schematic diagram of another method for sending a reply message provided in an embodiment of the present disclosure;

[0018] FIG9 is a schematic diagram showing a reply message provided by an embodiment of the present disclosure;

[0019] FIG10 is a structural block diagram of a media content display device provided by an embodiment of the present disclosure; and

[0020] FIG11 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0021] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0022] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0023] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0024] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0025] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0026] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0027] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0028] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0029] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0030] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0031] FIG1 is a flow chart of a method for displaying media content provided by an embodiment of the present disclosure. The method can be applied to a first user side, and the method can be executed by a media content display device, wherein the device can be implemented by software and / or hardware and can be configured in an electronic device, typically, a mobile phone or a tablet computer. The method for displaying media content provided by an embodiment of the present disclosure is suitable for displaying interactive messages associated with interactive information received by a user in a media content display interface. As shown in FIG1 , the method for displaying media content provided by this embodiment may include:

[0032] S101: Receive target interaction information sent by at least one second user to a first user, where the target interaction information is associated with first media content.

[0033] The first user may be the current user, such as the user who currently receives the interactive information associated with the media content, and the second user may be the user who sends the interactive information associated with the media content to the first user.

[0034] The target interaction information may be interaction information received by the first user and associated with the media content. For example, the target interaction information may be interaction information received by the first user and associated with the media and not yet viewed by the first user. The target interaction information sent to the first user may be associated with the first user, for example, the target interaction information may mention (e.g., @) the first user in the information content. In other words, the target interaction information may be interaction information in which the first user is mentioned, or the target interaction information may be a postscript when another user sends media content to the first user via a private message.

[0035] The first media content can be media content associated with the target interactive information, such as the media content interacted with by the target interactive information. In this case, the target interactive information can be interactive information directed at the first media content, such as comments and / or barrage messages directed at the first media content. The following description uses comments directed at the first media content as an example to enrich the presentation of user interactive information. It is understood that the first media content associated with different target interactive information can be the same or different.

[0036] In this embodiment, the second user can watch the first media content and send target interaction information associated with the first media content to the first user.

[0037] Taking the comment scenario as an example, a second user can watch a first media content and send a comment about the first media content, possibly mentioning the first user in the comment. In this case, the comment can be sent to the first user as a target interaction message. Accordingly, the first user can receive one or more target interaction messages sent by the second user regarding the first media content, where the message content mentions the first user.

[0038] S102. In response to receiving the target interaction information, display the first media content and the interactive message associated with the first media content on a media content display interface, wherein the media content display interface is used to display a target media content stream, wherein the target media content stream includes the first media content and at least one second media content, and the media content display interface displays the first media content and the second media content based on different interactive display styles.

[0039] The media content display interface may be a display interface for displaying first media content and at least one second media content. The second media content and the first media content may be different media content. For example, the first media content may be media content associated with the target interactive message received by the first user; the second media content may be media content not associated with the target interactive message received by the first user. Taking the comment scenario as an example, the first media content may contain comment information that mentions the first user; the second media content may not contain comment information that mentions the first user. In other words, the comment information of the second media content may not mention the first user.

[0040] The first media content and the second media content may have different interactive display styles when displayed in the media content display interface. For example, when the first media content is displayed in the media content display interface, the interactive message associated with the first media content and / or the reply control for the target interactive information may be further displayed; when the second media content is displayed in the media content display interface, since the second media content does not contain any interactive information sent to the first user, the interactive message associated with the second media content and / or the reply control for the interactive information may not be displayed.

[0041] An interactive message associated with first media content may be a message related to target interactive information associated with the first media content. The interactive message may include the target interactive information and / or interactive prompt information specific to the target interactive information. The interactive prompt information may be used to indicate the presence of target interactive information associated with the first media content, such as a comment on the first media content that mentions the first user. The content of the interactive prompt information may be customized as needed. For example, the interactive prompt information may include the user ID of the second user sending the target interactive prompt information, prompt content, and / or at least a portion of the target interactive information. The second user's user ID may include, for example, an avatar and / or nickname. The prompt content may inform the first user of the reason for the prompt. For example, the prompt content may indicate to the first user that they have been mentioned, such as "mentioned you" or "@you." Optionally, the interactive prompt information may include at least a portion of the target interactive information. For example, the interactive prompt information may include less than or equal to a preset number of characters in the target interactive information.

[0042] The target media content stream may be a media content stream of a media content display interface, and the media content display interface may display media content based on the target media content stream. The multiple media content in the target media content stream may include a first media content and at least one second media content, and the multiple media content in the target media content stream may be switched by, for example, sliding up or down.

[0043] Exemplarily, when the target interaction information is not received, the target media content stream may only include at least one second media content; when the target interaction information sent by the second user is received, the first media content associated with the target interaction information may be added to a preset position in the target media content stream, so that the first user can view the first media content and the interactive message associated with the first media content in the media content display interface.

[0044] The preset position can be the location at which the first media content associated with the target interaction information is added to the target media content stream after receiving the target interaction information. The preset position can be set as needed. For example, the preset position can be a location that is a set number of media items away from the media content currently displayed on the media content display interface, the location of the nth media content in the target media content stream, or the location that is a preset number of media items away from the most recently preloaded media content in the target media content stream, etc. Optionally, the first media content is configured to be added to the target media content stream at a preset position in response to receiving the target interaction information. The preset position includes a location that is a set number of media items away from the media content currently displayed on the media content display interface, or the location of the nth media content in the target media content stream, where n is a positive integer. The set number, preset number, and n can all be set as needed. Optionally, when a user browses the target media content stream, each time the client sends an update request, x media items are received and distributed. The preset position can be within the x media items distributed by the client starting from the mth update request sent by the client.

[0045] Exemplarily, the first media content may be added to the position of the next media content of the currently displayed media content in the media content display interface, that is, the first media content is located after the currently displayed media content and adjacent to the currently displayed media content.

[0046] The timing of adding the first media content to the target media content stream is not limited. For example, the first media content associated with the target interaction information can be added to the target media content stream upon receiving a trigger operation for instructing to display a media content display interface. Alternatively, the first media content can be added to the target media content stream upon receiving the target interaction information, upon the current user switching the media content currently displayed in the media content display interface, or upon the mth preloading of media content in the target media content stream after receiving the target interaction information, etc. Wherein, m is a positive integer, and the specific value of m is not limited.

[0047] Specifically, after receiving the target interaction information, the first media content associated with the target interaction information and the interaction message associated with the first media content can be displayed in the media content display interface in response to receiving the target interaction information, as shown in Figure 2 (Figure 2 takes the interaction message as interaction prompt information 20 as an example).

[0048] In this embodiment, in response to receiving the target interaction information, there is no limit to the timing of displaying the first media content and the interaction message associated with the first media content in the media content display interface.

[0049] In some embodiments, the first media content and the interactive information associated with the first media content can be displayed in the media content display interface after receiving the target interactive information, that is, when the media content display interface is displayed. For example, in the case where the media content display interface is not displayed when the target interactive information is received, the first media content and the interactive message associated with the first media content can be displayed in the media content display interface when a trigger operation for instructing to display the media content display interface is received; in the case where the media content display interface is displayed when the target interactive information is received, the media content currently displayed in the media content display interface can be switched to the first media content when the target interactive information is received, and the interactive message associated with the first media content can be displayed in the media content display interface, so that the first user can view the first media content and the interactive message associated with the first media content in a timely manner.

[0050] In other embodiments, after receiving the target interactive message, the first media content and the interactive message associated with the first media content can be displayed in the media content display interface when a display operation for the first media content is received. Exemplarily, after receiving the target interactive message, the currently displayed content continues to be displayed; when a display operation for the first media content is received, the first media content is displayed in the media content display interface in response to the display operation. For example, in the case where the media content display interface is not currently displayed, in response to the display operation for the first media content, the media content display interface is displayed, and the first media content and the interactive message associated with the first media content are displayed in the media content display interface; in the case where the media content display interface is currently displayed, in response to the display operation for the first media content, the media content displayed in the media content display interface is switched to the first media content, and the interactive message associated with the first media content is displayed in the media content display interface. This maintains the continuity of the first user's content viewing and avoids interference with the user.

[0051] At this time, optionally, in response to receiving the target interaction information, the first media content and the interaction message associated with the first media content are displayed on the media content display interface, including: after receiving the target interaction information, in response to the display operation for the first media content, the first media content is displayed on the media content display interface, as well as at least part of the target interaction information associated with the first media content and / or interaction prompt information associated with the target interaction information, the interaction prompt information being used to prompt the existence of target interaction information associated with the first media content.

[0052] Among them, the display operation for the first media content can be a trigger operation for indicating the display of the first media content in the media content display interface, which may include a media content switching operation acting on the media content display interface and / or a trigger operation for indicating the display of the media content display interface.

[0053] S103: In response to a display operation on the second media content, display the second media content on the media content display interface.

[0054] The display operation for the second media content may be a trigger operation for instructing to display the second media content in the media content display interface, such as an operation of switching the first media content currently displayed in the media content display interface to the second media content.

[0055] Specifically, as shown in Figure 3, when a display operation for the second media content is received, the second media content can be displayed in the media content display interface. At this time, the media content display interface may not display interactive messages and / or reply controls associated with the second media content.

[0056] In some embodiments, the interactive message includes interactive prompt information, and after displaying the first media content and the interactive message associated with the first media content on the media content display interface, it also includes: in response to a second trigger operation for the interactive prompt information, displaying an interactive information panel of the first media content, and displaying the information content of the target interactive information in the target area of ​​the interactive information panel.

[0057] The second trigger operation may be a trigger operation for triggering the interactive prompt information displayed in the media content display interface. The execution method of the second trigger operation is not limited. For example, the second trigger operation may be a click operation on the interactive prompt information displayed in the media content display interface. The interactive information panel of the first media content may be a panel for displaying the information content of the interactive information of the first media content. The target area may be an area in the interactive information panel for displaying the information content of the target interactive information received by the first user, which may be set as needed. For example, the target area may be the display area of ​​the information content of the first interactive information in the interactive information panel and / or the center area of ​​the interactive information panel, etc.

[0058] In the above embodiment, as shown in FIG2 , when the first media content is displayed in the media content display interface, interactive prompt information 20 for the target interactive information can be displayed in the media content display interface. Thus, when a second triggering operation for the interactive prompt information 20 is received, for example, when it is detected that the first user triggers the interactive prompt information 20 displayed in the media content display interface, an interactive information panel 40 can be displayed in the media content display interface, and the information content of the target interactive information 41 can be displayed in the target area of ​​the interactive information panel 40, as shown in FIG4 (the target area in the figure is taken as an example to display the information content of the first interactive information in the interactive information panel 40), so that the first user can quickly view the information content of the target interactive information 40.

[0059] In this embodiment, when the target interactive information is displayed in the interactive information panel, the target interactive information and the interactive information in the interactive information panel other than the target interactive information can have the same or different display styles. Optionally, as shown in FIG4 , the target interactive information and the interactive information in the interactive information panel other than the target interactive information have different display styles, so that the first user can quickly identify the target interactive information that has been mentioned or shared in a private message.

[0060] Taking the target interactive information as comment information and the interactive information panel as the comment panel of the first media content as an example, when it is detected that the first user clicks on the interactive prompt information displayed in the media content display interface, the comment panel of the first media content can be lifted, and the comment information mentioned by the first user (that is, the target interactive information) can be highlighted at the top of the comment panel, and the comment information other than the target interactive information in the comment panel can be displayed in a non-highlighted manner.

[0061] The media content display method provided in this embodiment receives target interactive information sent by at least one second user to a first user. The target interactive information is associated with the first media content; in response to receiving the target interactive information, the first media content and the interactive message associated with the first media content are displayed on the media content display interface. The media content display interface is used to display the target media content stream, which includes the first media content and at least one second media content. The media content display interface displays the first media content and the second media content based on different interactive display styles; in response to the display operation for the second media content, the second media content is displayed on the media content display interface. This embodiment utilizes the above-mentioned technical solution. When interactive information associated with the first media content is received, the first media content and the interactive message associated with the first media content are displayed in the media content display interface for displaying the second media content. This can enrich the display method of the received interactive information and the first media content associated with the interactive information, and simplify the operations required to view the received interactive information and the first media content associated with the interactive information.

[0062] FIG5 is a flow chart of another method for displaying media content provided by an embodiment of the present disclosure. The solution in this embodiment can be combined with one or more optional solutions in the above embodiments. Optionally, after displaying the first media content and the interactive message associated with the first media content on the media content display interface, it also includes: in response to a reply operation for the first media content, obtaining reply information for the target interactive information; in response to a sending operation for the reply information, sending the reply information.

[0063] Accordingly, as shown in FIG5 , the media content display method provided in this embodiment may include:

[0064] S201: Receive target interaction information sent by at least one second user to a first user, where the target interaction information is associated with first media content.

[0065] S202. In response to receiving the target interaction information, the first media content and the interactive message associated with the first media content are displayed on a media content display interface, and S203 or S205 is executed. The media content display interface is used to display a target media content stream, and the target media content stream includes the first media content and at least one second media content. The media content display interface displays the first media content and the second media content based on different interactive display styles.

[0066] S203: In response to a reply operation on the first media content, obtain reply information on the target interactive information.

[0067] The reply operation for the first media content can be a triggering operation in which the user replies to target interactive information associated with the first media content and sent to the first user. The reply operation can be executed in any manner. For example, the reply operation can be a triggering operation of a reply control displayed in the media content display interface, or a preset gesture operation in the media content display interface.

[0068] Optionally, the reply operation acts on a reply control, and the reply control includes an interactive reply control and / or a conversation reply control, wherein the reply control remains displayed in the media content display interface during the display of the first media content; or, the reply control is displayed in the media content display interface when a preset condition is met, and the preset condition includes receiving a first trigger operation, the playback time of the first media content reaches a preset time, or the first media content is completed.

[0069] Among them, the number of reply controls displayed in the media content display interface is not limited. For example, one or more reply controls can be displayed in the media content display interface. When multiple reply controls are displayed in the media content display interface, different reply controls can be used to reply to the target interactive information sent by the second user in different ways. For example, the media content display interface can display interactive reply controls and / or conversation reply controls. The interactive reply control can be used to reply to the target interactive information sent by the second user in the form of interactive information of the first media content, and the conversation reply control can be used to reply to the target interactive information sent by the second user in the form of conversation information.

[0070] The timing for displaying the reply control in the media content display interface can be flexibly set as needed. For example, during the display of the first media content, the reply control for the target interactive information can be kept displayed in the media content display interface; or the reply control for the target interactive information can be displayed in the media content display interface when preset conditions are met.

[0071] The preset condition may be a condition for displaying a reply control for the target interactive information. Exemplarily, the preset condition may include receiving a first trigger operation, the playback time of the first media content reaching a preset time, or the completion of the playback of the first media content, etc. At this time, when the first media content is initially displayed in the media content display interface, the reply control for the target interactive information may not be displayed in the media content display interface. For example, the interactive message associated with the first media content may be displayed in the media content display interface without displaying the reply control for the target interactive information. When the first trigger operation is received, when the playback time of the first media content reaches a preset time, or when the first media content is completed, the reply control for the target interactive information may be added to the media content display interface.

[0072] The first trigger operation may be a trigger operation for instructing to display a reply control. For example, the first trigger operation may be an operation on the first media content, such as a like operation, a share operation, or a favorite operation on the first media content. The preset duration may be, for example, 10 seconds or 15 seconds, and this embodiment does not limit its specific value.

[0073] The reply information to the target interactive information may be information used to reply to the target interactive information.

[0074] In this embodiment, when a reply operation to the first media content is received, reply information to the target interactive information can be obtained. The method for obtaining the reply information to the target interactive information can be flexibly set.

[0075] In some embodiments, as shown in FIG2 (in the figure, the reply control is an interactive reply control 21 as an example), the reply control may display at least one candidate information 22 for the first user to select. The candidate information may include emoticons and / or characters. Thus, when it is detected that the first user triggers a certain candidate information 22 displayed in the reply control, it can be determined that a reply operation for the first media content has been received, and the candidate information 22 triggered by the first user is used as the reply information for the target interactive information.

[0076] In other embodiments, as shown in Figure 6 (in the figure, the reply control is the interactive reply control 21 and the reply information input area is the first reply information input area 60 as an example), when it is detected that the first user triggers the reply control displayed in the media content display interface, it can be determined that a reply operation for the first media content is received. In response to the reply operation, a reply information input area is displayed for the first user to enter reply information for the target interactive information in the reply information input area, and the reply information entered by the first user can be obtained.

[0077] S204: In response to the sending operation for the reply information, send the reply information.

[0078] The sending operation for the reply information may be an operation for instructing to send the obtained reply information, such as an operation for triggering a sending control corresponding to the reply information.

[0079] Specifically, when a sending operation for reply information is received, the reply information for the target interactive information may be sent, for example, in the form of session information and / or interactive information of the first media content.

[0080] In this embodiment, the sending form of the reply information may be preset or determined based on an operation performed by the first user.

[0081] In some embodiments, the form in which the reply information is sent can be determined based on the reply operation performed by the first user. For example, when the reply operations performed by the first user are different, the reply information can be sent in different forms. At this time, optionally, in response to the reply operation for the first media content, the reply information for the target interactive information is obtained, including at least one of the following: in response to the first reply operation for the first interactive control, a first reply information input area is displayed, the first reply information input area is used to input the first reply information for the first media content, and the first reply information is sent in the form of interactive information of the first media content; in response to the second reply operation for the second interactive control, a second reply information input area is displayed, the second reply information input area is used to input the second reply information for the first media content, and the second reply information is sent in the form of a conversation message.

[0082] Among them, the first interactive control can be an interactive control for indicating the display of the first reply information input area. Optionally, the first interactive control includes at least one of the interactive message and the interactive reply control. The first reply operation can be a reply operation acting on the first interactive control. The first reply information input area can be a reply information input area for the first user to input a reply information sent in the form of an interactive message. The reply information input area can be understood as an area for the user to input the information content of the reply information. The first reply information can be a reply information sent in the form of an interactive message.

[0083] The second interactive control may be an interactive control for indicating the display of a second reply message input area. Optionally, the second interactive control includes a conversation reply control. The second reply operation may be a reply operation performed on the second interactive control. The second reply message input area may be a reply message input area for the first user to enter a reply message sent in the form of a conversation message. The second reply message may be a reply message sent in the form of a conversation message.

[0084] In the above embodiment, when a first reply operation is received for a first interactive control displayed in a media content display interface, a first reply information input area can be displayed for the first user to input a first reply information sent in the form of interactive information of the first media content; when a second reply operation is received for a second interactive control displayed in a media content display interface, a second reply information input area can be displayed for the first user to input a second reply information sent in the form of conversation information.

[0085] Taking the example that the first interactive control includes a first reply control and the second interactive control includes a second reply control, in this embodiment, when the first media content is displayed in the media content display interface, the first reply control and / or the second reply control for the target interactive information can be displayed in the media content display interface.

[0086] As shown in Figure 6, when it is detected that the first user triggers the first reply control 21 displayed in the media content display interface, it can be determined that the first reply operation has been received. In response to the first reply operation, the first reply information input area 60 is displayed for the first user to enter the first reply information in the first reply information input area 60, and the first reply information entered by the first user in the first reply information input area 60 can be obtained. When it is detected that the first user triggers the send control 61 associated with the first reply information input area 60, it can be determined that the send operation for the first reply information has been received, and in response to the send operation, the first reply information is sent in the form of interactive information of the first media content. For example, when the target interactive information is comment information of the first media content, the first reply information can be sent in the form of secondary comment information of the target interactive information. It can be understood that when the first reply information input area 60 is displayed, the interactive information of the first media content mentioned by the first user and / or the interactive panel displaying the interactive information of the first media content can be kept at the same time.

[0087] As shown in FIG7 , when it is detected that the first user triggers the second reply control 22 displayed in the media content display interface, it can be determined that the second reply operation has been received. In response to the second reply operation, a second reply information input area 70 is displayed for the first user to input the second reply information in the second reply information input area 70, and the second reply information input by the first user in the second reply information input area 70 can be obtained. When it is detected that the first user triggers the send control 71 associated with the second reply information input area 70, it can be determined that a send operation for the second reply information has been received. In response to the send operation, the second reply information is sent to the second user who sent the target interactive information in the form of a conversation message.

[0088] In other embodiments, the form in which the reply message is sent may be determined based on the sending operation performed by the first user. For example, when the sending operation performed by the first user is different, the reply message may be sent in different forms. In this case, optionally, sending the reply message in response to the sending operation for the reply message includes at least one of the following: in response to the first sending operation for the reply message, sending the reply message in the form of interactive information of the first media content; in response to the second sending operation for the reply message, sending the reply message in the form of a conversation message to the second user who sent the target interactive information.

[0089] The first send operation can be a trigger operation for instructing to send the obtained reply information in the form of interactive information of the first media content; the second send operation can be a trigger operation for instructing to send the obtained reply information in the form of session information to the second user who sent the target interactive information. The execution method of the first send operation and the second send operation is not limited. For example, the first send operation and the second send operation can act on different send controls and / or be different preset gesture operations. Taking the example of acting on different send controls, the first send operation can act on the first send control, and the second send operation can act on the second send control.

[0090] In the above embodiment, when a first sending operation for a reply message is received, the reply message can be sent in the form of interactive information of the first media content; when a second sending operation for the reply message is received, the session information can be sent in the form of session information to the second user who sent the target interactive information.

[0091] For example, as shown in FIG8 , when first media content is displayed in a media content display interface, a preset reply control 23 may be displayed in the media content display interface. When a first user triggers the preset reply control 23, it may be determined that a reply operation has been received for the first media content. In response to the reply operation, a preset reply information input area 80 may be displayed for the first user to enter a reply message in the preset reply information input area 80, and the reply message entered by the first user in the preset reply information input area 80 may be obtained. When a first user triggers a first send control 81 associated with the preset reply information input area 80, it may be determined that a first send operation has been received for the reply message. In response to the first send operation, the reply message is sent as interactive information for the first media content, such as a comment on the first media content. When a second user triggers a second send control 82 associated with the preset reply information input area 80, it may be determined that a second send operation has been received for the reply message. In response to the second send operation, the reply message is sent as a conversation message, i.e., the reply message is sent in the form of a conversation message to the second user who sent the target interactive message.

[0092] In this embodiment, after the obtained reply information is sent in response to a send operation for a reply information, the reply information may be displayed or not. For example, after the obtained reply information is sent, the reply information may be displayed directly; or, instead of displaying the reply information, a sending prompt message of the reply information may be displayed, and the sending prompt message may be used to prompt the first user that the reply information has been successfully sent. When it is detected that the first user has triggered the sending prompt message, the reply information may be displayed. In this case, optionally, after sending the reply information, the method further includes: displaying the reply information; or displaying the sending prompt message of the reply information, and the sending prompt message is used to trigger the display of the reply information.

[0093] In some embodiments, when the obtained reply information is sent in the form of interactive information for the first media content, the reply information can be displayed immediately after the reply information is sent, such as by displaying an interactive information panel for the first media content on the media content display interface, and displaying the reply information sent in the form of interactive information on the interactive information panel. And / or, when the obtained reply information is sent in the form of a conversation message, a sending prompt for the reply information can be displayed on the media content display interface after the reply information is sent, and when it is detected that the first user triggers the sending prompt, the reply information sent in the form of a conversation message is displayed.

[0094] In this embodiment, when displaying the sent reply message, the interface in which the reply message is displayed can be set as needed. For example, the reply message can be displayed in the media content display interface, or in the information display interface. In this case, optionally, displaying the reply message includes: displaying the reply message in the media content display interface; or switching the current interface from the media content display interface to the information display interface, and displaying the reply message in the information display interface.

[0095] Among them, the information display interface can be an interface for displaying the reply information sent. When the reply information is sent in the form of interactive information, the information display interface can be an interface for displaying the interactive information of the first media content; when the reply information is sent in the form of conversation information, the information display interface can be an interface for displaying the conversation information between the first user and the second user who sent the target interactive information.

[0096] In some embodiments, exemplarily, when the reply information is sent in the form of interactive information, the reply information can be displayed in the media content display interface, such as displaying the interactive information panel of the first media content in the media content display interface, and displaying the reply information in the interactive information panel. And / or, when the reply information is sent in the form of conversation information, the reply information can be displayed in the media content display interface or in the conversation interface (i.e., information display interface) between the first user and the second user who sent the target interactive information, such as switching the current interface from the media content display interface to the conversation interface between the first user and the second user who sent the target interactive information, and displaying the reply information in the conversation interface, as shown in FIG9 ; or displaying the conversation area between the first user and the second user who sent the target interactive information in the media content display interface, and displaying the reply information in the conversation area. It is understandable that the first media content and the reply information can be displayed in association in the conversation area. For example, the reply information can be displayed in the form of a quoted reply.

[0097] Continuing with Figure 9, when a reply message sent in the form of a conversation message is displayed in the conversation interface or conversation area, information related to the first media content and / or target interaction information may be further displayed. The specific information can be configured as needed. The information related to the first media content may include, for example, identification information or a cover of the first media content. This information may be used to trigger the display of the first media content.

[0098] S205 : In response to the display operation on the second media content, display the second media content on the media content display interface.

[0099] The media content display method provided in this embodiment can simplify the operations required for a first user to reply to a target interactive message sent by a second user, thereby improving the user experience.

[0100] Figure 10 is a schematic diagram of the structure of a media content display device provided in an embodiment of the present disclosure. The device can be configured on a first user's side. The device can be implemented by software and / or hardware and can be configured in an electronic device, typically a mobile phone or tablet computer. The device can display interactive messages associated with interactive information received by the user on a media content display interface by executing a media content display method. As shown in Figure 10, the media content display device provided by this embodiment may include: an information receiving module 1001, a first display module 1002 and a second display module 1003, wherein the information receiving module 1001 is used to receive target interaction information sent by at least one second user to the first user, and the target interaction information is associated with the first media content; the first display module 1002 is used to display the first media content and the interaction message associated with the first media content on the media content display interface in response to receiving the target interaction information, and the media content display interface is used to display the target media content stream, and the target media content stream includes the first media content and at least one second media content, and the media content display interface displays the first media content and the second media content based on different interactive display styles; the second display module 1003 is used to display the second media content on the media content display interface in response to the display operation for the second media content.

[0101] The media content display device provided in this embodiment receives target interaction information sent by at least one second user to a first user through an information receiving module. The target interaction information is associated with the first media content; in response to receiving the target interaction information, the first media content and the interaction message associated with the first media content are displayed on a media content display interface by the first display module. The media content display interface is used to display a target media content stream, which includes the first media content and at least one second media content. The media content display interface displays the first media content and the second media content based on different interaction display styles; in response to a display operation on the second media content, the second media content is displayed on the media content display interface by the second display module. This embodiment utilizes the above technical solution. When interaction information associated with the first media content is received, the first media content and the interaction message associated with the first media content are displayed on the media content display interface used to display the second media content. This can enrich the display method of the received interaction information and the first media content associated with the interaction information, and simplify the operations required to view the received interaction information and the first media content associated with the interaction information.

[0102] In the above scheme, the first display module 1002 can be used to: after receiving the target interaction information, in response to the display operation for the first media content, display the first media content in the media content display interface, as well as at least part of the target interaction information associated with the first media content and / or interaction prompt information associated with the target interaction information, wherein the interaction prompt information is used to prompt the existence of target interaction information associated with the first media content.

[0103] In the above solution, the interactive prompt information may display at least part of the information content of the target interactive information.

[0104] Furthermore, the media content display device provided in this embodiment may also include: an information acquisition module for obtaining reply information for the target interactive information in response to a reply operation for the first media content after the first media content and the interactive message associated with the first media content are displayed on the media content display interface; an information sending module for sending the reply information in response to a sending operation for the reply information.

[0105] In the above scheme, the information acquisition module may include at least one of the following: a first information acquisition unit, used to display a first reply information input area in response to a first reply operation on a first interactive control, the first reply information input area is used to input a first reply information for the first media content, and the first reply information is sent in the form of interactive information of the first media content; a second information acquisition unit, used to display a second reply information input area in response to a second reply operation on a second interactive control, the second reply information input area is used to input a second reply information for the first media content, and the second reply information is sent in the form of a conversation message.

[0106] In the above solution, the first interactive control may include at least one of the interactive message and interactive reply controls, and / or the second interactive control may include a conversation reply control.

[0107] In the above scheme, the information sending module may include at least one of the following: a first information sending unit, used to send the reply information in the form of interactive information of the first media content in response to a first sending operation for the reply information; a second information sending unit, used to send the reply information in the form of a conversation message to the second user who sent the target interactive information in response to a second sending operation for the reply information.

[0108] Furthermore, the media content display device provided in this embodiment may also include: an information display module, used to display the reply information after the reply information is sent; or, after the reply information is sent, display the sending prompt information of the reply information, and the sending prompt information is used to trigger the display of the reply information.

[0109] In the above solution, the information display module can be used to: display the reply information in the media content display interface; or switch the current interface from the media content display interface to the information display interface, and display the reply information in the information display interface.

[0110] In the above solution, the reply operation can be applied to a reply control, which can include an interactive reply control and / or a conversation reply control. The reply control can remain displayed within the media content display interface while the first media content is being displayed; or the reply control can be displayed within the media content display interface when a preset condition is met, including receiving a first trigger operation, the playback duration of the first media content reaching a preset duration, or the completion of playback of the first media content.

[0111] In the above scheme, the interactive message may include interactive prompt information. The media content display device provided in this embodiment may also include: a panel display module, which is used to display the interactive information panel of the first media content in response to a second trigger operation for the interactive prompt information after displaying the first media content and the interactive message associated with the first media content on the media content display interface, and display the information content of the target interactive information in the target area of ​​the interactive information panel.

[0112] In the above solution, the information content of the target interactive information and the information content of the interactive information other than the target interactive information in the interactive information panel may have different display styles.

[0113] In the above solution, the first media content may be configured to be added to a preset position of the target media content stream in response to receiving the target interaction information, and the preset position may include a position that is a set number of media contents away from the media content currently displayed in the media content display interface, or the position of the nth media content in the target media content stream, where n is a positive integer.

[0114] The media content display device provided in the embodiments of the present disclosure can execute the media content display method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of executing the media content display method. For technical details not fully described in this embodiment, please refer to the media content display method provided in any embodiment of the present disclosure.

[0115] Reference is now made to FIG11, which illustrates a schematic diagram of the structure of an electronic device (e.g., a terminal device) 1100 suitable for implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device illustrated in FIG11 is merely an example and should not limit the functionality or scope of use of the embodiments of the present disclosure.

[0116] As shown in FIG11 , the electronic device 1100 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1101, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1102 or a program loaded from a storage device 1108 into a random access memory (RAM) 1103. Various programs and data required for the operation of the electronic device 1100 are also stored in the RAM 1103. The processing device 1101, the ROM 1102, and the RAM 1103 are connected to each other via a bus 1104. An input / output (I / O) interface 1105 is also connected to the bus 1104.

[0117] Typically, the following devices may be connected to the I / O interface 1105: an input device 1106 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1107 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109. The communication device 1109 may allow the electronic device 1100 to communicate with other devices wirelessly or by wire to exchange data. Although FIG. 11 illustrates the electronic device 1100 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may alternatively be implemented or present.

[0118] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium. The computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. When the computer program is executed by the processing device 1101, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0119] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0120] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0121] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0122] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: receives target interaction information sent by at least one second user to the first user, and the target interaction information is associated with the first media content; in response to receiving the target interaction information, displays the first media content and the interaction message associated with the first media content on the media content display interface, and the media content display interface is used to display the target media content stream, and the target media content stream includes the first media content and at least one second media content, and the media content display interface displays the first media content and the second media content based on different interactive display styles; in response to the display operation for the second media content, displays the second media content on the media content display interface.

[0123] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0124] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0125] The units involved in the embodiments described in this disclosure may be implemented in software or hardware, wherein the name of a module does not, in some cases, limit the unit itself.

[0126] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0127] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0128] According to one or more embodiments of the present disclosure, Example 1 provides a method for displaying media content, on a first user side, the method comprising: receiving target interaction information sent by at least one second user to the first user, the target interaction information being associated with first media content; in response to receiving the target interaction information, displaying the first media content and an interaction message associated with the first media content on a media content display interface, the media content display interface being used to display a target media content stream, the target media content stream including the first media content and at least one second media content, the media content display interface displaying the first media content and the second media content based on different interactive display styles; in response to a display operation for the second media content, displaying the second media content on the media content display interface.

[0129] According to one or more embodiments of the present disclosure, Example 2 is based on the method described in Example 1, wherein in response to receiving the target interaction information, the first media content and the interaction message associated with the first media content are displayed on the media content display interface, including: after receiving the target interaction information, in response to the display operation for the first media content, the first media content is displayed on the media content display interface, as well as at least part of the target interaction information associated with the first media content and / or interaction prompt information associated with the target interaction information, wherein the interaction prompt information is used to prompt the existence of target interaction information associated with the first media content.

[0130] According to one or more embodiments of the present disclosure, Example 3 is the method according to Example 2, wherein the interactive prompt information displays at least part of the information content of the target interactive information.

[0131] According to one or more embodiments of the present disclosure, Example 4 is based on the method described in Example 1, and after displaying the first media content and the interactive message associated with the first media content on the media content display interface, it also includes: in response to a reply operation to the first media content, obtaining reply information for the target interactive information; in response to a sending operation for the reply information, sending the reply information.

[0132] According to one or more embodiments of the present disclosure, Example 5 is based on the method described in Example 4, wherein in response to a reply operation on the first media content, reply information for the target interactive information is obtained, including at least one of the following: in response to a first reply operation on a first interactive control, a first reply information input area is displayed, the first reply information input area is used to input first reply information for the first media content, and the first reply information is sent in the form of interactive information of the first media content; in response to a second reply operation on a second interactive control, a second reply information input area is displayed, the second reply information input area is used to input second reply information for the first media content, and the second reply information is sent in the form of a conversation message.

[0133] According to one or more embodiments of the present disclosure, Example 6 is based on the method described in Example 5, wherein the first interactive control includes at least one of the interactive message and interactive reply controls, and / or the second interactive control includes a conversation reply control.

[0134] According to one or more embodiments of the present disclosure, Example 7 is based on the method described in Example 4, wherein the response to the sending operation for the reply information and the sending of the reply information include at least one of the following: in response to a first sending operation for the reply information, the reply information is sent in the form of interactive information of the first media content; in response to a second sending operation for the reply information, the reply information is sent in the form of a conversation message to the second user who sent the target interactive information.

[0135] According to one or more embodiments of the present disclosure, Example 8 is based on the method described in Example 4, and after sending the reply information, further includes: displaying the reply information; or displaying sending prompt information of the reply information, and the sending prompt information is used to trigger the display of the reply information.

[0136] According to one or more embodiments of the present disclosure, Example 9 is based on the method described in Example 8, and the display of the reply information includes: displaying the reply information in the media content display interface; or switching the current interface from the media content display interface to the information display interface, and displaying the reply information in the information display interface.

[0137] According to one or more embodiments of the present disclosure, Example 10 is based on the method described in Example 4, wherein the reply operation acts on a reply control, and the reply control includes an interactive reply control and / or a conversation reply control, wherein the reply control remains displayed in the media content display interface during the display of the first media content; or the reply control is displayed in the media content display interface when a preset condition is met, and the preset condition includes receiving a first trigger operation, the playback time of the first media content reaches a preset time, or the first media content is completed.

[0138] According to one or more embodiments of the present disclosure, Example 11 is a method according to any one of Examples 1-10, wherein the interactive message includes interactive prompt information, and after displaying the first media content and the interactive message associated with the first media content on the media content display interface, further includes: in response to a second trigger operation for the interactive prompt information, displaying an interactive information panel of the first media content, and displaying the information content of the target interactive information in the target area of ​​the interactive information panel.

[0139] According to one or more embodiments of the present disclosure, Example 12 is based on the method described in Example 11, and the information content of the target interactive information and the information content of the interactive information other than the target interactive information in the interactive information panel have different display styles.

[0140] According to one or more embodiments of the present disclosure, Example 13 is a method according to any one of Examples 1-10, wherein the first media content is configured to be added to a preset position of the target media content stream in response to receiving the target interaction information, and the preset position includes a position that is a set number of media contents apart from the media content currently displayed in the media content display interface, or the position of the nth media content in the target media content stream, where n is a positive integer.

[0141] According to one or more embodiments of the present disclosure, Example 14 provides a media content display device, where on a first user side, the device includes: an information receiving module for receiving target interaction information sent by at least one second user to the first user, wherein the target interaction information is associated with the first media content; a first display module for displaying the first media content and an interactive message associated with the first media content on a media content display interface in response to receiving the target interaction information, wherein the media content display interface is used to display a target media content stream, wherein the target media content stream includes the first media content and at least one second media content, and the media content display interface displays the first media content and the second media content based on different interactive display styles; and a second display module for displaying the second media content on the media content display interface in response to a display operation for the second media content.

[0142] According to one or more embodiments of the present disclosure, Example 15 provides an electronic device, comprising: one or more processors; a memory for storing one or more programs, wherein when the one or more programs are executed by the one or more processors, the one or more processors implement a method for displaying media content as described in any one of Examples 1-13.

[0143] According to one or more embodiments of the present disclosure, Example 16 provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method for presenting media content as described in any one of Examples 1-13.

[0144] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0145] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0146] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A method for displaying media content, at a first user side, the method comprising: receiving target interaction information sent by at least one second user to the first user, where the target interaction information is associated with first media content; In response to receiving the target interaction information, displaying the first media content and the interaction message associated with the first media content on a media content display interface, the media content display interface being used to display a target media content stream, the target media content stream comprising the first media content and at least one second media content, the media content display interface displaying the first media content and the second media content based on different interaction display styles; In response to a display operation on the second media content, the second media content is displayed on the media content display interface.

2. The method according to claim 1, wherein in response to receiving the target interaction information, displaying the first media content and the interaction message associated with the first media content on the media content display interface comprises: After receiving the target interaction information, in response to a display operation for the first media content, the first media content is displayed in the media content display interface, as well as at least part of the target interaction information associated with the first media content and / or interaction prompt information associated with the target interaction information, wherein the interaction prompt information is used to prompt the existence of target interaction information associated with the first media content.

3. The method according to claim 2, wherein the interactive prompt information displays at least part of the information content of the target interactive information.

4. The method according to claim 1, wherein after displaying the first media content and the interactive message associated with the first media content on the media content display interface, the method further comprises: In response to a reply operation to the first media content, obtaining reply information to the target interactive information; In response to a sending operation for the reply information, the reply information is sent.

5. The method according to claim 4, wherein the obtaining, in response to the reply operation to the first media content, reply information to the target interactive information comprises at least one of the following: In response to a first reply operation on the first interactive control, a first reply information input area is displayed, where the first reply information input area is used to input first reply information for the first media content, and the first reply information is sent in the form of interactive information of the first media content; In response to a second reply operation on the second interactive control, a second reply information input area is displayed, where the second reply information input area is used to input second reply information for the first media content, and the second reply information is sent in the form of a conversation message.

6. The method according to claim 5, wherein the first interactive control includes at least one of the interactive message and interactive reply controls, and / or the second interactive control includes a conversation reply control.

7. The method according to claim 4, wherein the sending of the reply information in response to the sending operation for the reply information comprises at least one of the following: In response to a first sending operation for the reply information, sending the reply information in the form of interactive information of the first media content; In response to a second sending operation for the reply information, the reply information is sent to the second user who sent the target interactive information in the form of a conversation message.

8. The method according to claim 4, wherein after sending the reply information, it further comprises: Displaying the reply information; or Display sending prompt information of the reply information, where the sending prompt information is used to trigger display of the reply information.

9. The method according to claim 8, wherein displaying the reply information comprises: Displaying the reply information in the media content display interface; or The current interface is switched from the media content display interface to an information display interface, and the reply information is displayed in the information display interface.

10. The method according to claim 4, wherein the reply operation acts on a reply control, the reply control includes an interactive reply control and / or a conversation reply control, wherein: The reply control remains displayed in the media content display interface during the display of the first media content; or The reply control is displayed in the media content display interface when a preset condition is met, and the preset condition includes receiving a first trigger operation, the playing time of the first media content reaches a preset time, or the playing of the first media content is completed.

11. The method according to any one of claims 1 to 10, wherein the interactive message includes interactive prompt information, and after displaying the first media content and the interactive message associated with the first media content on the media content display interface, further comprising: In response to a second trigger operation on the interactive prompt information, an interactive information panel of the first media content is displayed, and information content of the target interactive information is displayed in a target area of ​​the interactive information panel.

12. The method according to claim 11, wherein the information content of the target interactive information and the information content of the interactive information other than the target interactive information in the interactive information panel have different display styles.

13. The method according to any one of claims 1 to 10, wherein the first media content is configured to be added to a preset position of the target media content stream in response to receiving the target interaction information, the preset position comprising a position of a set number of media contents spaced apart from the media content currently displayed in the media content display interface, or a position of the nth media content in the target media content stream, wherein: n is a positive integer.

14. A media content display device, at a first user side, comprising: An information receiving module is used to receive target interaction information sent by at least one second user to the first user. The target interactive information is associated with the first media content; A first display module, configured to display the first media content and an interactive message associated with the first media content on a media content display interface in response to receiving the target interactive information, wherein the media content display interface is configured to display a target media content stream, wherein the target media content stream includes the first media content and at least one second media content, and wherein the media content display interface displays the first media content and the second media content based on different interactive display styles; The second display module is configured to display the second media content on the media content display interface in response to a display operation on the second media content.

15. An electronic device, comprising: at least one processor; as well as a memory communicatively connected to the at least one processor; wherein, The memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the media content presentation method according to any one of claims 1 to 13.

16. A computer-readable storage medium storing computer instructions, wherein the computer instructions are used to enable a processor to implement the media content display method according to any one of claims 1 to 13 when executed.

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