Information carrier on the electronic receipt

Abstract

The invention relates to advertising, particularly to an information carrier on an electronic receipt, and can be used in the field of transmitting and presenting information about new goods and services. The information carrier on the electronic receipt contains mandatory information with signs and symbols corresponding to its functional purpose and, at least, one block of advertising information, the receipt additionally containing, at least, one multifunctional dynamic QR code, and a dynamic MP3 QR code.

Description

[0001] Title: Information carrier on an electronic receipt

[0002] Description

[0003] The invention relates to advertising, particularly to an information carrier on an electronic receipt, and can be used in the field of transmitting and presenting information about ne w goods and services.

[0004] A known information carrier contains a strip for a cash register, the front side of which is divided into fragments, forming a receipt, and is made white for applying signs and symbols corresponding to the functional purpose of the receipt, and a means for placing advertising, which is formed from tire back side of the cash register strip, which includes brief advertising information, in particular, a design, logo, photo, link, contact number, etc., and a QR code containing the full detailed advertisement, the cash register strip being pre-printed with the brief advertising information and the QR code [1 j.

[0005] The disad vantage of this solution is that the information can only be promoted on paper-based receipts, which limits the promotion of information on electronic receipts.

[0006] The closest solution is an information carrier on an electronic receipt, which contains mandatory information about the purchase made, as well as advertising information, which includes brief advertising details, such as links to promotional codes for the next purchase, feedback contacts, or a QR code with a link, to a website, where buyers or customers can leave a review about the company or ask a question. The advertising information can be placed in the header or footer of the electronic receipt [2].

[0007] The disadvantage of this solution is that it is not possible to update the URL in real-time, the QR codes in the closest solution do not allow interaction with the customer, to track who and which codes were accessed to build a future marketing strategy, and it is also not possible to correct the URL without modifying the QR code.

[0008] The problem solved by the invention is to increase the efficiency of promoting advertising information through the electronic receipt, ensuring access to authentic information.

[0009] The information carrier on the electronic receipt, according to the invention, eliminates the aforementioned disadvantage by containing mandatory information with signs and symbols corresponding to its functional purpose and, at least, one block of advertising information, which includes brief advertising details, such as links to promotional codes for the next purchase, feedback contacts, questions, review's, or a QR code with a link to a website, the advertising information being placed in the header or footer of the electronic receipt, which additionally contains, at least, one multifunctional dynamic QR code, for example, a vCard QR code, a QR TIGER files QR code, or a Google Form QR code, the QR codes being executed with the possibility of confirming the authenticity of the product and accessing post-sale services, by creating the QR code by the company promoting its product, and the information carrier also contains a dynamic MP3 QR code, in which an audio message is stored.

[0010] The result, of the invention is to increase the efficiency of promoting advertising information through the electronic receipt, ensuring access to authentic information by confirming the authenticity of the product promoted in the advertisement, and eliminating the disadvantages of the closest solution due to tire synergy with dynamic QR codes.

[0011] The electronic receipt is sent to the buyer / customer via the internet through email, web applications, mobile applications, or SMS, with prior registration of the buyer's / customer's contact details on a server. In addition to the mandatory information with signs and symbols corresponding to the functional purpose of the electronic receipt, it contains, at least, one block of advertising information, which includes brief advertising details, such as links to promotional codes for the next purchase, feedback contacts, questions, reviews, or a QR code with a link to a website, where buyers or customers can leave a review about the company or ask a question, as well as, at least, one multifunctional dynamic QR code, executed with the possibility of confirming the authenticity of the product and accessing post-sale services and / or a dynamic MP3 QR code, which contains an audio message, and once the QR code is created by the company promoting its product, any possibility of virus-infected information being embedded is excluded. The advertising information can be placed in the header or footer of the electronic receipt.

[0012] Example of the invention’s implementation

[0013] For each purchase, the seller issues an electronic receipt to the buyer / customer. Electronic receipts are suitable for companies that accept online payments and offline companies that use such receipts. Thus, the seller transmits the electronic receipt to the buyer / customer via the internet through email, web applications, mobile applications, or SMS, with prior indication of the phone number or email address through registration on the company’s server providing the service or selling the products. Legally, the electronic receipt must contain the name of the product or sendee being purchased, the cost, the legal address of the seller, and the time of sale. In addition to the mentioned data, other information such as advertising, feedback contacts, and / or promotional codes for the next purchase can be included. The advertising information can be placed in the header or footer of the electronic receipt. This information may include brief advertising details, such as links to promotional codes for the next purchase, feedback contacts, questions, reviews, or a QR code with a link to a website. In addition to the mentioned advertising information, the information carrier also contains, at least, one multifunctional dynamic QR code, such as a vCard QR code (for information such as social media accounts, address, etc.), a QR TIGER files QR code, which accepts various file formats (PDF, JPEG, PNG, MP4, Excel, and Word), a Google Form QR code, which directs the customer to the Google form of the company promoting its product in the advertisement, etc., these QR codes being executed with the possibility of confirming the authenticity of the product and accessing postsale services, by creating the QR code by the company promoting its product, thus excluding the possibility of virus-infected information being embedded. Additionally, the information carrier may also contain a dynamic MP3 QR code, in which an audio message is stored.

[0014] The claimed invention has the advantage of providing potential consumers with the opportunity to find out all the necessary and sufficient information about the advertisement by scanning the QR code, thus ensuring that the information is authentic by confirming the authenticity of the product promoted In the advertisement, without being exposed to risks of online attacks or banking fraud, thus being protected, from scams, computer viruses, etc

Claims

ClaimsAn information carrier on an electronic receipt, containing mandatory information with signs and symbols corresponding to its functional purpose and, at least, one block of advertising information, which includes brief advertising details, such as links to promotional codes for the next purchase, feedback contacts, questions, reviews, or a QR code with a link to a website, the advertising information being placed in the header or footer of the electronic receipt, characterized in that it additionally contains, at least, one multifunctional dynamic QR code, for example, a vCard QR code, a QR TIGER files QR code, or a Google Form QR code, the QR codes being executed with the possibility of confirming the authenticity of the product and accessing post-sale services, by creating the QR code by the company promoting its product, and the information carrier also contains a dynamic MP3 QR code, in which an audio message is stored.