Method, apparatus, and recording medium for processing information of electronic commerce service

Abstract

The present disclosure relates to a method for processing information of an electronic commerce service, an electronic device, and a recording medium having instructions recorded thereon. The method according to an embodiment of the present invention may comprise the steps of: causing a user terminal to display a first cancellation request page regarding the cancellation of a specific entitlement related to an electronic commerce service, wherein the first cancellation request page includes a UI component enabling selection of a reason for the cancellation of the specific entitlement; acquiring, from the user terminal, the reason for the cancellation of the specific entitlement selected through a UI component of the first cancellation request page; determining, on the basis of the reason for the cancellation of the specific entitlement, a specific link from among a plurality of links related to benefits provided in correspondence with the specific entitlement; and causing the user terminal to display the specific link on the first cancellation request page.

Description

Methods, devices, and recording media for processing information in e-commerce services

[0001] The present disclosure relates to a technology for providing a page for a user of an e-commerce service to request cancellation of membership.

[0002] Recent advancements in communication technology have led to a widespread expansion of e-commerce services that allow customers to purchase products from online stores. In particular, membership programs for online stores can offer various benefits to members who sign up for membership. Previously, the screen displayed when users requested to cancel their membership did not provide sufficient information about the benefits associated with the membership. In other words, it was difficult for users to intuitively recognize the benefits they would lose if they canceled their membership.

[0003] Therefore, there is a need for a technology that improves existing problems by allowing users to easily recognize the benefits of membership before canceling their membership.

[0004] The present disclosure provides a technology for providing a page for a user of an e-commerce service to request cancellation of membership.

[0005] A method for processing information of an e-commerce service performed by an electronic device according to one embodiment of the present disclosure may include: causing a user's terminal to display a first cancellation request page regarding cancellation of a specific qualification for the e-commerce service, wherein the first cancellation request page includes a UI component that enables selection of a reason for cancellation of the specific qualification; obtaining, from the user's terminal, a reason for cancellation of the specific qualification selected through the UI component of the first cancellation request page; determining, based on the reason for cancellation of the specific qualification, a specific link among a plurality of links related to benefits provided in response to the specific qualification; and causing the user's terminal to display the specific link on the first cancellation request page.

[0006] In one embodiment, specific text related to the benefit may be displayed on the first cancellation request page.

[0007] In one embodiment, the reason for the termination of the specific qualification includes a first reason related to the cost for maintaining the specific qualification, and the step of determining the specific link may include, in response to the first reason being selected, determining, as the specific link, a link for moving to a first benefit-related page where products eligible for the benefit regarding shipping costs provided in response to the specific qualification are displayed.

[0008] In one embodiment, the method may further include: obtaining information about products included in the user's shopping cart in the e-commerce service; determining products included in the shopping cart that are eligible for the shipping fee benefit; and causing the first benefit-related page to display products included in the user's shopping cart that are eligible for the shipping fee benefit.

[0009] In one embodiment, the reason for revoking the specific qualification includes a second reason related to a discount benefit corresponding to the specific qualification, and the step of determining the specific link may include, in response to the second reason being selected, determining, as the specific link, a link for moving to a second benefit-related page on which products eligible for the discount benefit provided corresponding to the specific qualification are displayed.

[0010] In one embodiment, the method may further include: obtaining information about products included in the user's shopping cart in the e-commerce service; determining products included in the shopping cart that are eligible for the discount benefit; and causing the second benefit-related page to display products included in the user's shopping cart that are eligible for the discount benefit.

[0011] In one embodiment, the reason for the termination of the specific qualification includes a third reason related to the number of times or frequency of use of the e-commerce service, and the step of determining the specific link may include, in response to the third reason being selected, determining, as the specific link, a link for moving to a third benefit-related page related to a second service different from the e-commerce service for which benefits are provided in response to the specific qualification.

[0012] In one embodiment, the second service, which is different from the e-commerce service, includes a content provision service, and the method may further include the steps of: obtaining information about the user's viewing history in the content provision service; determining, based on the viewing history, specific content to be displayed on the third benefit-related page; and causing the third benefit-related page to display the specific content.

[0013] In one embodiment, the specific content may be determined from one or more contents that the user was viewing, and the third benefit-related page may be related to playback of the specific content.

[0014] In one embodiment, the second service, which is different from the e-commerce service, includes a delivery order service, and the method may further include: obtaining information on at least one of the user's delivery order history or store access history in the delivery order service; determining a specific store to be displayed on the third benefit-related page based on at least one of the delivery order history or the store access history; and causing the third benefit-related page to display the specific store.

[0015] In one embodiment, the specific store may be determined from among one or more stores that are included in at least one of the delivery order history or the store access history and that provide a discount benefit corresponding to the specific qualification.

[0016] In one embodiment, the reason for the termination of the specific qualification includes a fourth reason related to a benefit for a shipping fee or a benefit for a guaranteed delivery time corresponding to the specific qualification, and the step of determining the specific link may include, in response to the fourth reason being selected, determining, as the specific link, a link for moving to a fourth benefit-related page in which products eligible for a benefit for a specific delivery type are displayed in response to the specific qualification.

[0017] In one embodiment, the benefits for the specific delivery type may include at least one of a benefit for the specific delivery type of goods requiring freshness or a benefit for international delivery.

[0018] A method for processing information of an e-commerce service, performed by an electronic device according to one embodiment of the present disclosure, may include: causing a user's terminal to display a first cancellation request page regarding cancellation of a specific qualification for the e-commerce service, wherein the first cancellation request page includes a first UI component enabling selection of a reason for cancellation of the specific qualification and a second UI component instructing submission of a reason for cancellation of the specific qualification; obtaining, from the user's terminal, a reason for cancellation of the specific qualification selected through the first UI component of the first cancellation request page and an input based on the second UI component; determining, based on the reason for cancellation of the specific qualification, a specific link among a plurality of links related to benefits provided in response to the specific qualification; and causing, in response to an input based on the second UI component, to display a second cancellation request page including the specific link.

[0019] In one embodiment, the reason for the termination of the specific qualification includes a first reason related to the cost for maintaining the specific qualification, and the step of determining the specific link may include, in response to the first reason being selected, determining, as the specific link, a link for moving to a first benefit-related page where products eligible for the benefit regarding shipping costs provided in response to the specific qualification are displayed.

[0020] In one embodiment, the reason for revoking the specific qualification includes a second reason related to a discount benefit corresponding to the specific qualification, and the step of determining the specific link may include, in response to the second reason being selected, determining, as the specific link, a link for moving to a second benefit-related page on which products eligible for the discount benefit provided corresponding to the specific qualification are displayed.

[0021] In one embodiment, the reason for the termination of the specific qualification includes a third reason related to the number of times or frequency of use of the e-commerce service, and the step of determining the specific link may include, in response to the third reason being selected, determining, as the specific link, a link for moving to a third benefit-related page related to a service other than the e-commerce service that provides benefits corresponding to the specific qualification.

[0022] In one embodiment, the reason for the termination of the specific qualification includes a fourth reason related to a benefit for a shipping fee or a benefit for a guaranteed delivery time corresponding to the specific qualification, and the step of determining the specific link may include, in response to the fourth reason being selected, determining, as the specific link, a link for moving to a fourth benefit-related page in which products eligible for a benefit for a specific delivery type are displayed in response to the specific qualification.

[0023] An electronic device for processing information of an e-commerce service according to one embodiment of the present disclosure includes one or more processors; and one or more memories storing instructions to be executed by the one or more processors, wherein when the instructions are executed by the one or more processors, the one or more processors may be configured to execute a method according to the present disclosure.

[0024] A non-transitory computer-readable recording medium according to one embodiment of the present disclosure is a non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform operations, wherein the instructions can be configured to cause the one or more processors to perform a method according to the present disclosure.

[0025] According to one embodiment of the present disclosure, a page for requesting membership cancellation may provide the user with information about benefits that will be lost upon cancellation of membership.

[0026] According to one embodiment of the present disclosure, a user may be able to easily move from a page regarding a membership cancellation request to a page regarding membership benefits.

[0027] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the specification.

[0028] FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0029] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0030] Figure 3 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0031] FIGS. 4A to 4C are diagrams showing a first reason selected on a first cancellation request page according to one embodiment of the present disclosure.

[0032] FIGS. 5A to 5C are diagrams showing the selection of the second reason on the first cancellation request page according to one embodiment of the present disclosure.

[0033] FIGS. 6A to 6C are diagrams showing the selection of the third reason on the first cancellation request page according to one embodiment of the present disclosure.

[0034] FIGS. 7A to 7C are diagrams showing the fourth reason selected on the first cancellation request page according to one embodiment of the present disclosure.

[0035] Figure 8 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0036] FIG. 9 is a diagram showing a first cancellation request page and a second cancellation request page corresponding to a first reason according to one embodiment of the present disclosure.

[0037] FIG. 10 is a diagram showing a first cancellation request page and a second cancellation request page corresponding to a second reason according to one embodiment of the present disclosure.

[0038] FIG. 11 is a diagram showing a first cancellation request page and a second cancellation request page corresponding to a third reason according to one embodiment of the present disclosure.

[0039] FIG. 12 is a diagram showing a first cancellation request page and a second cancellation request page corresponding to the fourth reason according to one embodiment of the present disclosure.

[0040] FIGS. 13A to 13D are diagrams showing information displayed on a third cancellation request page according to one embodiment of the present disclosure.

[0041] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0042] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0043] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0044] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0045] As used herein, expressions such as “first,” “second,” or “first,” “second,” etc., unless the context indicates otherwise, are used to refer to multiple similar objects and to distinguish one object from another, and do not limit the order or importance between the objects.

[0046] As used herein, the expressions “A, B, and C,” “A, B, or C,” “A, B, and / or C,” or “at least one of A, B, and C,” “at least one of A, B, or C,” “at least one of A, B, and / or C,” “at least one selected from A, B, and C,” “at least one selected from A, B, or C,” “at least one selected from A, B, and / or C,” and the like can mean each listed item or all possible combinations of the listed items. For example, “at least one selected from A and B” can refer to (1) A, (2) at least one of A, (3) B, (4) at least one of B, (5) at least one of A and at least one of B, (6) at least one of A and B, (7) at least one of B and A, and (8) both A and B.

[0047] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0048] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0049] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0050] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0051] FIG. 1 illustrates an environment in which an electronic device (110) according to one embodiment of the present disclosure can be applied. The electronic device (110) and a user's terminal (120) are connected via a network and can communicate with each other.

[0052] The electronic device (110) may be a device for managing e-commerce services. For example, e-commerce services may refer to services for online stores where items are purchased and sold online. For example, the electronic device (110) may be a device for managing a platform that provides e-commerce services. The electronic device (110) may configure various information as web pages on a website or application and provide them to the user's terminal (120). Specifically, the electronic device (110) may be a device that provides various information related to item sales to the user's terminal (120). The electronic device (110) may provide the user's terminal (120) with information on various pages, including a first cancellation request page and a second cancellation request page regarding the cancellation of a specific qualification, which will be described later, and pages related to the first to fourth benefits. In other words, the pages described below may constitute at least a portion of a website or application providing e-commerce services. Additionally, the electronic device (110) can provide information on various UI elements, including the first UI (User Interface) component and the second UI component, which will be described later, to the user's terminal (120).

[0053] In e-commerce services, users can acquire or maintain certain qualifications by satisfying certain pre-determined conditions, such as paying a membership fee or maintenance fee for a specific qualification, referred to as membership. In other words, users can sign up for membership or maintain membership status by paying a fee or satisfying other specific conditions. Membership status can be granted to a user's service account, and membership benefits related to the service can be provided only to the service account of a user who has completed membership registration. For example, membership benefits can include benefits such as providing convenience to the user in purchasing or delivering products, providing price advantages, or providing other additional services. The electronic device (110) can verify whether the user is registered for membership.

[0054] Meanwhile, a user's service account can be integrated with accounts for other services, including e-commerce services. For example, a user can use both e-commerce services and other services with a single user account. For example, the other services may include a content provision service and / or a delivery order service. In this case, the electronic device (110) can communicate with servers related to other services, such as the content provision service server and / or the delivery order service server, to transmit and receive various information. Furthermore, membership benefits, as other additional services mentioned above, may include benefits related to other services, such as the content provision service and / or the delivery order service.

[0055] The user's terminal (120) may be a device for the user to purchase items using an e-commerce service. The user's terminal (120) may be implemented as a terminal capable of transmitting and receiving various information with the electronic device (110) via a network. For example, the user's terminal (120) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the user's terminal (120) is not limited thereto, and the user's terminal (120) may be any device that includes an input / output interface capable of receiving information from the user or outputting information to the user, and that can communicate with the electronic device (110) or other devices via a network.

[0056] The user's terminal (120) can provide the user with information received from the electronic device (110), and can receive input from the user and transmit it to the electronic device (110). Specifically, the user's terminal (120) can obtain various inputs from the user and transmit information corresponding to the obtained inputs to the electronic device (110). The input obtained from the user can include various forms of input, such as a click using a mouse, a touch using a touchpad or a touch screen, voice recognition, and other electronic inputs. For example, the input from the user can include an input using a UI element. The user's terminal (120) can receive information on various pages received from the electronic device (110) or a command to display various pages, and output (display) various pages based on the received information or command.

[0057] A network may serve to connect an electronic device (110) with a user's terminal (120) or other external devices. For example, the network may provide a connection path so that the user's terminal (120) can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). The network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0058] FIG. 2 is a block diagram of an electronic device (110) according to one embodiment of the present disclosure. The electronic device (110) can process information regarding an e-commerce service. In one embodiment, the electronic device (110) may include one or more processors (210), one or more memories (220), and a communication interface (230) as components. In one embodiment, at least one of the components of the electronic device (110) may be omitted, or another component may be added to the electronic device (110). In one embodiment, additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities.

[0059] In the present disclosure, one or more processors (210) may be expressed as processors (210). The expression processors (210) may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be expressed as memories (220). The expression memory (220) may mean a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the electronic device (110) may be connected to each other via a bus, a General Purpose Input / Output (GPIO), a Serial Peripheral Interface (SPI), a Mobile Industry Processor Interface (MIPI), or the like, and may exchange information (data, signals, etc.).

[0060] The processor (210) may control at least one component of the electronic device (110) connected to the processor (210) by running software (e.g., commands, programs, etc.). In addition, the processor (210) may perform various operations such as calculations, processing, data generation, and processing related to the present disclosure. In addition, the processor (210) may load data, etc. from the memory (220) or store data, etc. in the memory (220). In one embodiment, the processor (210) may control the communication interface (230) to transmit various information to the user's terminal (120) and receive various information from the user's terminal (120). For example, the processor (210) may control the communication interface (230) to obtain calls to the first and / or second cancellation application pages, inputs through various UI components, calls to the first to fourth benefit-related pages, etc. from the user's terminal (120). For example, the processor (210) may control the communication interface (230) to obtain the reason for the cancellation of a specific qualification selected through a UI component from the user's terminal (120). In addition, the processor (210) may control the communication interface (230) to obtain information on the user's content viewing history from a server of a content provision service. In addition, the processor (210) may control the communication interface (230) to obtain information on at least one of the user's delivery order history or store access history from a server of a delivery order service. In addition, the processor (210) may determine whether the user is subscribed to a membership based on information about the user subscribed to the membership stored in the memory (220). In addition, the processor (210) may obtain information on products included in the user's shopping cart stored in the memory (220).

[0061] The processor (210) can generate a page or UI element related to an e-commerce service and provide information about the generated page or UI element to the user's terminal. For example, the UI element may include a drop-down, a combo box, a radio button, a check box, a toggle / switch, etc.

[0062] The memory (220) can store various information (data). The information stored in the memory (220) is information acquired, processed, or used by at least one component of the electronic device (110), and may include software (e.g., commands, programs, etc.). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, the commands or programs are software stored in the memory (220), and may include an operating system for controlling the resources of the electronic device (110), an application, and / or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (110). In one embodiment, the memory (220) may store commands that, when executed by the processor (210), cause the processor (210) to perform operations. Specifically, the memory (220) may store information regarding an e-commerce service and commands executed by the processor (210). In addition, the memory (220) can store information about users who are registered for membership (such as information about whether a specific user is registered for membership), information about membership benefits (such as benefits related to product purchase, financial benefits, and benefits related to product delivery, which may vary depending on the administrator's settings), the user's purchase history, the user's shopping cart information (information about products included in the shopping cart), and the user's membership subscription history.

[0063] The communication interface (communication interface, 230) can perform wireless or wired communication between the electronic device (110) and a database or other external electronic device. For example, the communication interface (230) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication interface (230) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (110) may be implemented by being integrated with another device. In this case, the communication interface (230) may function as a connection circuit or interface connecting the electronic device (110) and the other device.

[0064] Hereinafter, the operations described as being performed by the electronic device (110) with respect to FIGS. 3 to 13d may be understood as being performed by the processor (210) of the electronic device (110) described in FIG. 2. In addition, among the operations described as being performed by the electronic device (110) with respect to FIGS. 3 to 13d, operations that include communication with the user's terminal (120) or other devices may be understood as being performed by the processor (210) of the electronic device (110) described in FIG. 2 controlling the communication interface (230).

[0065] FIG. 3 is a flowchart illustrating a method (300) according to one embodiment of the present disclosure. The method (300) may include a step (S310) of causing a user's terminal (120) to display a first cancellation request page regarding cancellation of a specific qualification for an e-commerce service, a step (S320) of obtaining a reason for cancellation of a specific qualification selected through a UI component of the first cancellation request page from the user's terminal (120), a step (S330) of determining a specific link among a plurality of links related to benefits provided in response to the specific qualification based on the reason for cancellation of the specific qualification, and a step (S340) of causing the user's terminal to display a specific link on the first cancellation request page.

[0066] For example, the electronic device (110) may obtain a call to a first cancellation request page for canceling a specific qualification (membership) from the user's terminal (120) and provide the first cancellation request page to the user's terminal (120). The first cancellation request page may include a UI component that enables selection of a reason for cancellation of the specific qualification. For example, the UI component may be configured as a radio button that allows the user to select a reason for cancellation from among a plurality of reasons for cancellation provided. In addition, the first cancellation request page may display guidance text that prompts the user to select a reason for cancellation. For example, the first cancellation request page may display guidance text such as "Please tell us the reason for cancellation to improve the service." The multiple reasons for cancellation exemplified through the UI component may include a first reason related to the cost of maintaining a specific membership, a second reason related to a discount benefit corresponding to the specific membership, a third reason related to the frequency or number of e-commerce service usage, or a fourth reason related to a shipping benefit or guaranteed delivery time benefit corresponding to the specific membership. For example, the first reason may be the high monthly membership fee. For example, the second reason may be the lack of discount benefits. For example, the third reason may be a recent decrease in shopping frequency. For example, the fourth reason may be the lack of need for free shipping or expedited shipping.

[0067] When a reason for cancellation is selected on the first cancellation request page, the user's terminal (120) can transmit information about the selected reason for cancellation to the electronic device (110) via a UI component. Accordingly, the electronic device (110) can receive information about the reason for cancellation of a specific qualification selected via the UI component on the first cancellation request page from the user's terminal (120).

[0068] The electronic device (110) may determine a specific link among a plurality of links related to benefits provided in response to a specific qualification based on the reason for revocation of the acquired specific qualification. Specifically, in one embodiment, the electronic device (110) may determine a specific link among a plurality of links related to benefits provided in response to a specific qualification based on a predetermined association between the reason for revocation and the specific link. That is, the electronic device (110) may determine a specific link corresponding to the selected reason for revocation from among the plurality of links based on the predetermined association. The electronic device (110) may provide the user's terminal (120) with a command to display the determined specific link and the specific link on the first revocation request page. The user's terminal (120) may display the specific link on the first revocation request page based on the command to display the specific link and the specific link obtained from the electronic device (110) on the first revocation request page.

[0069] Additionally, the first cancellation request page may display specific text related to the benefit. For example, the electronic device (110) may determine a specific text from among multiple texts related to the benefit provided in response to the specific qualification, based on the reason for cancellation of the acquired specific qualification. Furthermore, the electronic device (110) may cause the user's terminal (120) to display the specific text on the first cancellation request page. Specifically, in one embodiment, the electronic device (110) may determine a specific text from among multiple texts related to the benefit provided in response to the specific qualification, based on a predetermined association between the reason for cancellation and the specific text. That is, the electronic device (110) may determine a specific text corresponding to the selected reason for cancellation from among the multiple texts, based on the predetermined association. The electronic device (110) may provide the user's terminal (120) with a command to display the determined specific text and the specific text on the first cancellation request page. The user's terminal (120) may display specific text on the first cancellation request page based on a specific text obtained from the electronic device (110) and a command to display the specific text on the first cancellation request page. Here, the command to display the specific text on the first cancellation request page may be configured as a single command together with a command to display a specific link on the first cancellation request page.

[0070] FIGS. 4A to 4C are diagrams showing that the first reason (411, 421, 431) is selected in the first cancellation application page (410, 420, 430) according to one embodiment of the present disclosure.

[0071] In one embodiment, in response to the selection of the first reason (411, 421, 431), the electronic device (110) may determine, as a specific link, a link for moving to a first benefit-related page displaying products eligible for the shipping fee benefit provided in response to a specific qualification. Furthermore, in response to the selection of the first reason (411, 421, 431), the electronic device (110) may determine, as a specific text, text describing the shipping fee benefit provided in response to the specific qualification. The first reason (411, 421, 431) may be a reason related to the cost of maintaining the specific qualification. In this regard, if the monetary benefit of the shipping fee is greater than the cost of maintaining the specific qualification, it may be advantageous for the user to pay the cost and maintain the specific qualification.

[0072] Accordingly, when the first reason (411, 421, 431) is selected, the electronic device (110) may provide relevant information to the user so that the user who selected the first reason (411, 421, 431) can recognize that the monetary benefit in terms of shipping costs is greater than the cost of maintaining the specific qualification, or that even if it is not greater, the monetary benefit in terms of shipping costs can offset a portion of the cost of maintaining the specific qualification. Here, the relevant information may include information based on a specific link and specific text. For example, when a user selects a first reason (411, 421, 431) indicated by the phrase "monthly fee is expensive" in a UI component, the electronic device (110) may display specific text such as "Save 6,000 won by receiving the free shipping benefit twice! It's more advantageous than the monthly fee" or "Save 6,000 won by receiving the free shipping benefit twice!" and a specific link corresponding to the phrase "View free shipping products" in some areas (412, 422, 432) of the first cancellation request page (410, 420, 430). For example, some areas (412, 422, 432) where specific text and specific links are displayed may be positioned lower and closer to a position where a phrase indicating the first reason (411, 421, 431) in the UI component is displayed.

[0073] Additionally, if an input (click, touch, etc.) is received in an area corresponding to a specific link indicated by the phrase "View Free Shipping Products," a first benefit-related page displaying products eligible for a shipping fee benefit provided in response to specific qualifications may be displayed on the user's terminal (120). That is, if an input is received in an area corresponding to a specific link, the user's terminal (120) may display the first benefit-related page connected via the specific link. In other words, the specific link may include information indicating the address of the first benefit-related page.

[0074] In one embodiment, a specific link may be displayed below specific text in a portion (412) of the first cancellation request page (410). In another embodiment, a specific link may be displayed to the right of specific text in a portion (422) of the first cancellation request page (420). In yet another embodiment, an image representing a benefit regarding shipping costs may be displayed along with a specific link and / or specific text in a portion (432) of the first cancellation request page (430).

[0075] The first benefit-related page may be, for example, similar to a product search page, and may be a page listing one or more products. The first benefit-related page may include at least some products eligible for a shipping discount benefit provided in response to a specific qualification. For example, the first benefit-related page may be a page listing only products eligible for a shipping discount benefit provided in response to a specific qualification. As another example, the first benefit-related page may be a page listing products eligible for a shipping discount benefit provided in response to a specific qualification with a high priority (i.e., in the order of priority). As another example, the first benefit-related page may include some products eligible for a shipping discount benefit provided in response to a specific qualification, but may also be a page listing products that are not eligible for a shipping discount benefit provided in response to a specific qualification, based on other preset priorities. In one embodiment, the electronic device (110) may configure or generate the first benefit-related page. Additionally, in one embodiment, the electronic device (110) may provide a first benefit-related page to the user's terminal (120) in response to an input of a specific link on the user's terminal (120).

[0076] In one embodiment, the electronic device (110) may configure the first benefit-related page based on products included in the user's shopping cart in the e-commerce service. The electronic device (110) may obtain information about products included in the user's shopping cart in the e-commerce service. The user's shopping cart in the e-commerce service is a virtual shopping cart existing in a virtual environment where the e-commerce service is provided, and may include a set of products the user wishes to purchase, generated based on the user's selection. For example, the electronic device (110) may obtain information about products included in the user's shopping cart from information stored in the memory (220) or an external device. The electronic device (110) may determine products included in the user's shopping cart that are eligible for a shipping fee benefit. For example, the electronic device (110) may determine products included in the user's shopping cart that are eligible for a shipping fee benefit based on information about products eligible for a shipping fee benefit according to a membership policy stored in the memory (220) or an external device. In one embodiment, the electronic device (110) may cause the first benefit-related page to display products in the user's shopping cart that are eligible for the shipping fee discount. For example, the electronic device (110) may configure or generate a first benefit-related page that displays products in the user's shopping cart that are eligible for the shipping fee discount, and provide the page to the user's terminal (120). This allows the user to more easily recognize the shipping fee discount corresponding to specific qualifications for products of interest or products planned to be purchased.

[0077] FIGS. 5A to 5C are diagrams showing that the second reason (511, 521, 531) is selected in the first cancellation request page (510, 520, 530) according to one embodiment of the present disclosure.

[0078] In one embodiment, in response to the selection of the second reason (511, 521, 531), the electronic device (110) may determine, as a specific link, a link for moving to a second benefit-related page displaying products eligible for a discount benefit provided in response to a specific qualification. Furthermore, in response to the selection of the second reason (511, 521, 531), the electronic device (110) may determine, as a specific text, text regarding a discount benefit provided in response to a specific qualification. The second reason (511, 521, 531) may be a reason related to a discount benefit corresponding to a specific qualification. For example, the second reason (511, 521, 531) may be that the discount benefit corresponding to a specific qualification is too small.

[0079] Accordingly, when the second reason (511, 521, 531) is selected, the electronic device (110) can provide the user with relevant information so that the user who selected the second reason (511, 521, 531) can recognize that various discount benefits are provided. Here, the relevant information can include information based on a specific link and specific text. For example, when the user selects the second reason (511, 521, 531) indicated by the phrase "few discount benefits" in the UI component, the electronic device (110) can display the phrase "Wow members can receive all of these discount benefits" in some areas (512, 522, 532) of the first cancellation request page (510, 520, 530). Or, specific text such as "Wow members receive an average monthly discount of approximately 7,000 won" (here, since WoW refers to a specific qualification (membership), WoW members refer to members who meet the specific qualification (membership)) and a specific link corresponding to the phrase "View discounted products" may be displayed. For example, some areas (512, 522, 532) where specific text and specific links are displayed may be positioned lower, close to the position where the phrase indicating the second reason (511, 521, 531) in the UI component is displayed.

[0080] Additionally, if an input (click, touch, etc.) is received in an area corresponding to a specific link indicated by the phrase "View Discounted Products," a second benefit-related page displaying products eligible for a discount benefit provided in response to specific qualifications may be displayed on the user's terminal (120). That is, if an input is received in an area corresponding to a specific link, the user's terminal (120) may display a second benefit-related page connected via the specific link. In other words, the specific link may include information indicating the address of the second benefit-related page.

[0081] In one embodiment, a specific link may be displayed below specific text in a portion (512) of the first cancellation request page (510). In another embodiment, a specific link may be displayed to the right of specific text in a portion (522) of the first cancellation request page (520). In yet another embodiment, an image representing a discount benefit may be displayed along with a specific link and / or specific text in a portion (532) of the first cancellation request page (530).

[0082] The second benefit-related page may be, for example, similar to a product search page, and may be a page listing one or more products. The second benefit-related page may include at least some products eligible for a discount benefit provided in response to a specific qualification. For example, the second benefit-related page may be a page that lists only products eligible for a discount benefit provided in response to a specific qualification. As another example, the second benefit-related page may be a page that lists products eligible for a discount benefit provided in response to a specific qualification in a high priority (i.e., in the order of precedence). As another example, the second benefit-related page may include some products eligible for a discount benefit provided in response to a specific qualification, but may also include products not eligible for a discount benefit provided in response to a specific qualification, based on other preset priorities. In one embodiment, the electronic device (110) may configure or generate the second benefit-related page. Additionally, in one embodiment, the electronic device (110) may provide a second benefit-related page to the user's terminal (120) in response to an input of a specific link on the user's terminal (120).

[0083] In one embodiment, the electronic device (110) may configure a second benefit-related page based on the products included in the user's shopping cart in the e-commerce service. The electronic device (110) may determine which products in the user's shopping cart are eligible for a discount. For example, the electronic device (110) may determine which products in the user's shopping cart are eligible for a discount on shipping fees based on information about products eligible for a discount according to a membership policy stored in the memory (220) or an external device. In one embodiment, the electronic device (110) may cause the second benefit-related page to display products in the user's shopping cart that are eligible for a discount. For example, the electronic device (110) may configure or generate a second benefit-related page that displays products in the user's shopping cart that are eligible for a discount, and provide the second benefit-related page to the user's terminal (120). This allows the user to more easily recognize discounts corresponding to specific qualifications for products of interest or products planned to be purchased.

[0084] FIGS. 6A to 6C are diagrams showing that the third reason (611, 621, 631) is selected in the first cancellation request page (610, 620, 630) according to one embodiment of the present disclosure.

[0085] In one embodiment, in response to the selection of the third reason (611, 621, 631), the electronic device (110) may determine, as a specific link, a link for moving to a third benefit-related page regarding a second service different from the e-commerce service that provides benefits in response to specific qualifications. Furthermore, in response to the selection of the third reason (611, 621, 631), the electronic device (110) may determine, as a specific text, text regarding a second service different from the e-commerce service that provides benefits in response to specific qualifications. The third reason (611, 621, 631) may be a reason related to the number or frequency of use of the e-commerce service. For example, the third reason (611, 621, 631) may be a reason that the number of recent shopping trips has decreased. Furthermore, for example, the second service different from the e-commerce service may include a content provision service and / or a delivery order service.

[0086] Accordingly, when the third reason (611, 621, 631) is selected, the electronic device (110) can provide relevant information to the user so that the user who selected the third reason (611, 621, 631) can recognize that various benefits are provided for e-commerce services and other services in response to specific qualifications. Here, the relevant information can include information based on specific links and specific text. For example, when a selection of a third reason (611, 621, 631) indicated by the phrase “the number of recent shopping trips has decreased” is obtained from the user in the UI component, the electronic device (110) may display a specific text in a part of the first cancellation request page (610, 620, 630) (612, 622, 632) such as “In addition to shopping benefits, there are also free viewing benefits on Coupang Play,” “Did you know about free viewing on Coupang Play?”, or “Coupang Eats also offers 10% off every order” (here, Coupang Play is an example service name of a content provision service, and Coupang Eats is an example service name of a delivery order service) and a specific link corresponding to the phrase “Watch for free” and / or “Browse the store.” For example, some areas (612, 622, 632) where specific text and specific links are displayed may be positioned lower, closer to where a phrase indicating a third reason (611, 621, 631) in the UI component is displayed.

[0087] In addition, if an input (click, touch, etc.) is obtained in an area corresponding to a specific link indicated by the phrase "Watch for Free," a third benefit-related page regarding a content provision service may be displayed on the user's terminal (120). In addition, if an input (click, touch, etc.) is obtained in an area corresponding to a specific link indicated by the phrase "Browse Store," a third benefit-related page regarding a delivery order service may be displayed on the user's terminal (120). That is, if an input is obtained in an area corresponding to a specific link, the user's terminal (120) may display a third benefit-related page connected through the specific link. In other words, the specific link may include information indicating an address of the third benefit-related page.

[0088] In one embodiment, a specific link may be displayed below each specific text in a portion (612) of the first cancellation request page (610). In another embodiment, a specific link may be displayed to the right of each specific text in a portion (622) of the first cancellation request page (620). In yet another embodiment, an image representing a content provision service and / or a delivery order service may be displayed along with a specific link and / or specific text in a portion (632) of the first cancellation request page (630).

[0089] A third-party benefit-related page may be, for example, a page offering content provision services and / or delivery order services. For example, a third-party benefit-related page may be the homepage of a content provision service and / or delivery order service. Alternatively, a third-party benefit-related page may be a page where specific content is played within a content provision service and / or a store detail page within a delivery order service.

[0090] In one embodiment, the electronic device (110) may determine the third benefit-related page based on the user's content viewing history in the content provision service. The electronic device (110) may obtain information about the user's viewing history in the content provision service. For example, the electronic device (110) may obtain information about the user's content viewing history stored in the memory (220) or an external device (e.g., a server of the content provision service). In one embodiment, the electronic device (110) may determine specific content to be displayed on the third benefit-related page based on the viewing history. In one embodiment, the electronic device (110) may determine specific content from among one or more contents that the user was viewing. In one embodiment, the electronic device (110) may determine the content that the user was most recently viewing as the specific content. Alternatively, in one embodiment, the electronic device (110) may determine the content that the user was most recently viewing from among contents that the user was viewing for a reference time or longer as the specific content. In one embodiment, the electronic device (110) may cause a third benefit-related page to display the specific content. For example, the electronic device (110) may determine a specific link as a link for moving to a page that displays and / or plays the specific content. In one embodiment, the third benefit-related page may be related to playing the specific content.

[0091] In one embodiment, the electronic device (110) may determine the third benefit-related page based on at least one of the user's delivery order history or store access history in the delivery order service. The electronic device (110) may obtain information about at least one of the user's delivery order history or store access history in the delivery order service. The electronic device (110) may determine a specific store to be displayed on the third benefit-related page based on at least one of the delivery order history or store access history. In one embodiment, the specific store may be determined from among one or more stores that are included in at least one of the delivery order history or store access history and that provide discount benefits in response to specific qualifications. In one embodiment, the electronic device (110) may determine the store from which the user most recently placed a delivery order or accessed as the specific store. Alternatively, in one embodiment, the electronic device (110) may determine the content from which the user most recently placed a delivery order or accessed as the specific content from among stores from which the user placed a delivery order or accessed a store more than a predetermined number of times. In one embodiment, the electronic device (110) may cause the third benefit-related page to display a specific store. For example, the electronic device (110) may determine a specific link as a link for moving to a page displaying a specific store.

[0092] FIGS. 7A to 7C are diagrams showing that the fourth reason (711, 721, 731) is selected in the first cancellation request page (710, 720, 730) according to one embodiment of the present disclosure.

[0093] In one embodiment, in response to the selection of the fourth reason (711, 721, 731), the electronic device (110) may determine, as a specific link, a link for moving to a fourth benefit-related page displaying products eligible for at least one of a discount benefit or a benefit for a specific shipping type provided in response to a specific qualification. Furthermore, in response to the selection of the fourth reason (711, 721, 731), the electronic device (110) may determine, as a specific text, text regarding a benefit for a specific shipping type provided in response to a specific qualification. The fourth reason (711, 721, 731) may be a reason related to a shipping fee benefit or a guaranteed delivery time benefit corresponding to a specific qualification. For example, the fourth reason (711, 721, 731) may be a reason that free shipping and / or expedited shipping is not necessary. In one embodiment, the benefits for a specific delivery type may include at least one of the following: benefits for products requiring freshness (e.g., fresh food) or benefits for international delivery (e.g., overseas direct purchase). For example, a benefit for a specific delivery type for fresh food may include free access to a delivery service that guarantees delivery within a predetermined time frame when purchasing fresh food. Furthermore, for example, a benefit for overseas direct purchase may include free access to overseas direct purchase.

[0094] Accordingly, when the fourth reason (711, 721, 731) is selected, the electronic device (110) may provide relevant information to the user so that the user who selected the fourth reason (711, 721, 731) may be aware that, in addition to free shipping and / or expedited shipping, benefits or discounts for other specific shipping types are provided in response to specific qualifications in the e-commerce service. Here, the relevant information may include information based on specific links and specific text. For example, when a user selects the fourth reason (711, 721, 731) in the UI component with the phrase “Free shipping, fast shipping is not necessary”, the electronic device (110) may display specific texts such as “There are discounts available only to Wow members”, “Fresh food can be received within 6 hours”, or “Free shipping is unconditionally available for overseas direct purchase products” and specific links corresponding to the phrases “View discounted products”, “View products”, “View Rocket Fresh products”, and / or “View Rocket Direct Purchase products” in some areas (712, 722, 732) of the first cancellation request page (710, 720, 730). For example, some areas (712, 722, 732) where specific text and specific links are displayed may be positioned lower, closer to where the phrase indicating the fourth reason (711, 721, 731) in the UI component is displayed.

[0095] If an input (click, touch, etc.) is received in an area corresponding to a specific link indicated by the phrase "View Discounted Products," a page including products that provide discount benefits corresponding to specific qualifications may be displayed on the user's terminal (120). In addition, if an input (click, touch, etc.) is received in an area corresponding to a specific link indicated by the phrase "View Products" or "View Rocket Fresh Products," a page including fresh food products that provide benefits related to a specific delivery type of fresh food products corresponding to specific qualifications may be displayed on the user's terminal (120). In addition, if an input (click, touch, etc.) is received in an area corresponding to a specific link indicated by the phrase "View Products" or "View Rocket Direct Purchase Products," a page including overseas direct purchase products that provide benefits related to a specific delivery type of overseas direct purchase products corresponding to specific qualifications may be displayed on the user's terminal (120). That is, if an input is received in an area corresponding to a specific link, the user's terminal (120) may display a fourth benefit-related page connected through the specific link. In other words, a particular link may contain information pointing to the address of a fourth benefit-related page.

[0096] In one embodiment, a specific link may be displayed below each specific text in a portion (712) of the first cancellation request page (710). In another embodiment, a specific link may be displayed to the right of specific text in a portion (722) of the first cancellation request page (720). In yet another embodiment, an image representing fresh food and / or overseas direct purchase may be displayed along with a specific link and / or specific text in a portion (732) of the first cancellation request page (730).

[0097] In one embodiment, the electronic device (110) may cause the fourth benefit-related page to be configured based on the products included in the user's shopping cart in the e-commerce service. The electronic device (110) may determine which products in the user's shopping cart are eligible for benefits for a specific delivery type or for overseas delivery, among products requiring freshness. For example, the electronic device (110) may determine which products in the user's shopping cart are eligible for benefits for a specific delivery type or for overseas delivery, among products requiring freshness, based on information about which products are eligible for benefits for a specific delivery type or for overseas delivery, according to membership policies stored in the memory (220) or an external device. In one embodiment, the electronic device (110) may cause the fourth benefit-related page to display products in the user's shopping cart that are eligible for benefits for a specific delivery type or for overseas delivery, among products requiring freshness. For example, the electronic device (110) may configure or generate a fourth benefit-related page that displays products included in the user's shopping cart that are eligible for benefits for a specific delivery type or for overseas delivery, and provide the page to the user's terminal (120). This allows the user to more easily recognize benefits for a specific delivery type or for overseas delivery of products requiring freshness, corresponding to specific qualifications, for products of interest or products planned to be purchased.

[0098] FIG. 8 is a flowchart illustrating a method (800) according to one embodiment of the present disclosure. The method (800) may include a step (S810) of causing a user's terminal to display a first cancellation request page regarding cancellation of a specific qualification for an e-commerce service, a step (S820) of obtaining, from the user's terminal, a reason for cancellation of a specific qualification selected through a first UI component of the first cancellation request page and an input based on a second UI component, a step (S830) of determining a specific link among a plurality of links related to benefits provided in response to the specific qualification based on the reason for cancellation of the specific qualification, and a step (S840) of causing the user's terminal to display a second cancellation request page including the specific link in response to an input based on the second UI component.

[0099] The first UI component may be understood with reference to the UI component described above in FIG. 8. That is, the first UI component may be a UI component displayed on the user's terminal (120) that enables the user to select a reason for revoking a specific qualification. For example, the first UI component may be a UI component that enables the user to select one of the first to fourth reasons. For example, the first UI component may include a radio button. The second UI component may be a UI component that instructs the submission of a reason for revoking a specific qualification. For example, the second UI component may be a button and include the phrase "Submit." In one embodiment, reference may be made to the descriptions of FIGS. 3 to 7 regarding the first to fourth reasons and the first to fourth benefit-related pages.

[0100] FIG. 9 is a diagram illustrating a first cancellation request page (910) and a second cancellation request page (920) corresponding to a first reason according to one embodiment of the present disclosure. In response to an input of a second UI component (912) instructing submission of a reason for cancellation of a specific qualification on the first cancellation request page (910), the second cancellation request page (920) may be displayed on the user's terminal (120). In addition, depending on the type of reason for cancellation of a specific qualification selected by the first UI component (911) of the first cancellation request page (910), information included in the second cancellation request page (920) displayed in response to an input of the second UI component (912) may vary. For example, if a first reason related to the cost of maintaining a specific qualification, indicated by the exemplary phrase “monthly fee is expensive” by the first UI component (911), is selected, the electronic device (110) may cause the user’s terminal (120) to display a specific link for moving to a first benefit-related page on a second cancellation application page (920) where products eligible for the shipping fee benefit provided in response to the specific qualification are displayed and / or specific text explaining the shipping fee benefit provided in response to the specific qualification. For example, a specific area (921) of the second cancellation application page (920) may display specific text including the exemplary phrase “Save 6,000 won with just two free deliveries! It’s more beneficial than the monthly fee” and / or a specific link indicated by the exemplary phrase “View free shipping products.” At this time, when an input for a specific link is obtained on the second cancellation application page (920) of the user's terminal (120), a first benefit-related page including products eligible for benefits related to shipping costs provided in response to specific qualifications may be displayed on the user's terminal (120).

[0101] FIG. 10 is a diagram illustrating a first cancellation request page (1010) and a second cancellation request page (1020) corresponding to a second reason according to one embodiment of the present disclosure. In response to an input of a second UI component (1012) indicating submission of a reason for cancellation of a specific qualification on the first cancellation request page (1010), the second cancellation request page (1020) may be displayed on the user's terminal (120). In addition, if the second reason related to a discount benefit corresponding to a specific qualification, for example, indicated by the exemplary phrase "low discount benefit" by the first UI component (1011), is selected, the electronic device (110) may cause the user's terminal (120) to display a specific link for moving to a second benefit-related page displaying products eligible for the discount benefit provided corresponding to the specific qualification on the second cancellation request page (1020) and / or specific text regarding the discount benefit provided corresponding to the specific qualification. For example, a specific area (1021) of a second cancellation request page (1020) may display specific text including an exemplary phrase such as "If you maintain your membership, you can get a discount greater than the monthly fee" and / or a specific link indicated by an exemplary phrase such as "View discounted products." In this case, when an input for a specific link is obtained on the second cancellation request page (1020) of the user's terminal (120), a second benefit-related page displaying products eligible for discount benefits provided in response to specific qualifications may be displayed on the user's terminal (120).

[0102] FIG. 11 is a diagram illustrating a first cancellation request page (1110) and a second cancellation request page (1120) corresponding to a third reason according to one embodiment of the present disclosure. In response to an input of a second UI component (1112) instructing submission of a reason for cancellation of a specific qualification on the first cancellation request page (1110), the second cancellation request page (1120) may be displayed on the user's terminal (120). In addition, if a third reason related to the number of times or frequency of use of the e-commerce service is selected, for example, indicated by the exemplary phrase “the number of recent shopping has decreased” by the first UI component (1111), the electronic device (110) may cause the user’s terminal (120) to display a specific link for moving to a third benefit-related page for a second service different from the e-commerce service for which benefits are provided in response to specific qualifications on the second cancellation request page (1120) and / or specific text regarding a second service different from the e-commerce service for which benefits are provided in response to specific qualifications. For example, a specific area (1121) of the second cancellation request page (1120) may display specific text including exemplary phrases such as “Wow members receive benefits from both Coupang Play and Coupang Eats,” “Free viewing on Coupang Play,” “10% discount on every order at Coupang Eats,” and / or specific links indicated by exemplary phrases such as “Free viewing,” “View applicable stores,” etc. At this time, if an input for a specific link is obtained on the second cancellation request page (1120) of the user's terminal (120), a third benefit-related page for a second service, different from the e-commerce service for which benefits are provided in response to specific qualifications, may be displayed on the user's terminal (120). For example, if an input for a specific link designated as "Watch for Free" is obtained, the user's terminal (120) may display a page for a content provision service for which benefits are provided in response to specific qualifications.Additionally, when a specific link, for example, indicated as “View applicable stores”, is input, the user’s terminal (120) can display a page of a delivery order service that provides benefits in response to specific qualifications.

[0103] FIG. 12 is a diagram illustrating a first cancellation request page (1210) and a second cancellation request page (1210) corresponding to the fourth reason according to one embodiment of the present disclosure. In response to an input of a second UI component (1212) instructing submission of a reason for cancellation of a specific qualification on the first cancellation request page (1210), a second cancellation request page (1220) may be displayed on the user's terminal (120). In addition, if a fourth reason related to a benefit for a shipping fee or a benefit for a guaranteed delivery time corresponding to a specific qualification, which is indicated by an exemplary phrase such as “Free shipping, no need for fast shipping” by the first UI component (1211), is selected, the electronic device (110) may cause the user’s terminal (120) to display a specific link for moving to a fourth benefit-related page in which products eligible for benefits for a specific delivery type are displayed in response to the specific qualification on the second cancellation application page (1220), and / or specific text regarding benefits for a specific delivery type, which is provided in response to the specific qualification. For example, a specific area (1221) of the second cancellation application page (1220) may display specific text including exemplary phrases such as “Wow members receive delivery benefits for fresh food and overseas direct purchases,” “Fresh food delivered within 6 hours,” “Free delivery for overseas direct purchase products unconditionally,” and / or a specific link indicated by an exemplary phrase of “View products.” In one embodiment, a specific link indicated by the phrase "View Product" may display benefits for specific delivery types of products requiring freshness and / or benefits for international delivery. When an input for a specific link is received on the second cancellation request page (1220) of the user's terminal (120), a fourth benefit-related page may be displayed on the user's terminal (120), displaying products eligible for benefits for specific delivery types, provided in response to specific qualifications.For example, if a user inputs a specific link designated as "View Product" corresponding to a benefit for a specific delivery type of a product requiring freshness, the user's terminal (120) may display a fourth benefit-related page including fresh products for which benefits are provided for the specific delivery type of the product requiring freshness. Furthermore, if a user inputs a specific link designated as "View Product" corresponding to a benefit for international delivery, the user's terminal (120) may display a fourth benefit-related page including overseas direct purchase products for which benefits are provided for international delivery.

[0104] Figures 13a to 13d are diagrams illustrating information displayed on a third cancellation request page according to one embodiment of the present disclosure. For example, the third cancellation request page (1300) may be a page displayed in response to a user pressing a button indicating cancellation on the first cancellation request page of the user's terminal (120). Alternatively, the third cancellation request page (1300) may be a page displayed in response to a user pressing a button indicating cancellation on the second cancellation request page of the user's terminal (120).

[0105] In one embodiment, the third cancellation request page (1300) may include an area (1301) displaying information indicating that benefits will be lost due to cancellation of a specific qualification. For example, the area (1301) displaying information indicating that benefits will be lost may display at least one of the following: a tearful emoticon, "Coupang Kim, I'm so sad to hear you're canceling," and / or "You can use your benefits until OO / OO / O. After that, you will lose all member-only benefits." Additionally, the area (1302, 1303, 1304) displaying information indicating that benefits will be lost may display text indicating that benefits can be restored by re-enrolling for a specific qualification, as exemplified by the text "You need to re-enroll to receive benefits again." Additionally, in one embodiment, the areas (1302, 1303, 1304) where information indicating loss of benefits is displayed may display phrases indicating that discounts and shipping-related benefits will be terminated due to cancellation of a specific qualification, as exemplified by the phrase "The price and shipping date of the product may change after membership termination." Additionally, in one embodiment, the areas (1303, 1304) where information indicating loss of benefits is displayed may have a surrounding area including phrases indicating that discounts and shipping-related benefits will be terminated due to cancellation of a specific qualification shaded with a specific color. Additionally, in one embodiment, the areas (1302, 1303) where information indicating loss of benefits is displayed may display an image expressing regret, such as a crying emoticon, or, in one embodiment, the areas (1304) where information indicating loss of benefits is displayed may not display an image expressing regret, such as a crying emoticon.

[0106] In one embodiment, the electronic device (110) may display different information on the third cancellation request page based on the user's type with respect to a specific qualification. For example, if the user is the type who experiences a specific qualification without formally subscribing to the specific qualification, the electronic device (110) may display information on the user's terminal (120) that the benefits corresponding to the specific qualification will disappear immediately upon cancellation of the specific qualification and that re-subscription to the specific qualification is required to receive the benefits corresponding to the specific qualification. Furthermore, for example, if the user is the type who has paid the fee for the specific qualification a certain number of times (e.g., once) or less after subscribing to the specific qualification, the electronic device (110) may display information on the user's terminal (120) that the benefits corresponding to the specific qualification will disappear immediately upon cancellation of the specific qualification, that re-subscription to the specific qualification is required to receive the benefits corresponding to the specific qualification, and that at least a portion of the fee paid for the specific qualification will be refunded. In addition, for example, if the electronic device (110) is a type in which a user has paid a fee for a specific qualification more than a specific number of times (e.g., once) after signing up for a specific qualification (i.e., has paid a fee for a specific qualification more than twice), the electronic device (110) may display information on the user's terminal (120) that the benefits corresponding to the specific qualification will disappear when the period corresponding to the last paid fee ends due to the cancellation of the specific qualification, and that re-signing up for the specific qualification is necessary to receive the benefits corresponding to the specific qualification. That is, if a fee has been paid on a monthly basis to maintain the specific qualification, the information may be displayed that the benefits corresponding to the specific qualification will disappear when the monthly period corresponding to the last paid fee ends.

[0107] In the flowcharts according to the present disclosure, each step of the method or algorithm is described in a sequential order. However, the steps may be performed in any order that can be arbitrarily combined, in addition to being performed sequentially. The description of the flowcharts or flowcharts of the present disclosure does not exclude changes or modifications to the method or algorithm, and does not imply that any step is essential or desirable. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the steps may be omitted, or other steps may be added.

[0108] Various embodiments according to the present disclosure may be implemented as software on a machine-readable storage medium. The software may be software for implementing various embodiments described in the present disclosure. The software may be inferred from various embodiments described in the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a program including machine-readable commands (e.g., instructions, codes, or code segments). The device may be a device capable of operating according to commands called from a storage medium, such as a computer. In one embodiment, the device may be a computing device according to various embodiments described in the present disclosure. In one embodiment, the processor of the device may execute the called command, causing components of the device to perform functions corresponding to the command. The storage medium may refer to any type of recording medium that stores data and can be read by the device. The storage medium may include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc. In one embodiment, the storage medium may be implemented in a distributed form, such as in a network-connected computer system. In this case, the software may be distributed, stored, and executed in the computer system. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a tangible medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are transmitted transitively.

[0109] While the technical concepts of the present disclosure have been described through various embodiments, the technical concepts of the present disclosure encompass various substitutions, modifications, and variations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and variations are encompassed within the scope of the appended claims.

Claims

1. A method for processing information of an electronic commerce service performed by an electronic device, A step of causing a user's terminal to display a first cancellation request page regarding cancellation of a specific qualification for the e-commerce service, wherein the first cancellation request page includes a UI component enabling selection of a reason for cancellation of the specific qualification; A step of obtaining a reason for cancellation of the specific qualification selected through the UI component of the first cancellation application page from the user's terminal; A step of determining a specific link among a plurality of links related to benefits provided in response to the specific qualification based on the reason for termination of the specific qualification; and A method comprising a step of causing the user's terminal to display the specific link on the first cancellation request page.

2. In paragraph 1, A method in which specific text related to the above benefits is displayed on the above first cancellation application page.

3. In paragraph 1, The reasons for termination of the above specific qualification include the first reason related to the cost of maintaining the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the selection of the first reason, determining, as the specific link, a link for moving to a first benefit-related page where products eligible for the benefit regarding shipping costs provided in response to the specific qualifications are displayed.

4. In paragraph 3, A step of obtaining information about products included in the user's shopping cart in the e-commerce service; A step for determining which products among the products included in the above shopping cart are eligible for the above shipping fee benefit; and A method further comprising a step of causing the first benefit-related page to display products included in the user's shopping cart that are eligible for the shipping fee benefit.

5. In paragraph 1, The reason for termination of the above specific qualification includes a second reason related to the discount benefit corresponding to the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the selection of the second reason, determining, as the specific link, a link for moving to a second benefit-related page where products eligible for a discount benefit provided in response to the specific qualification are displayed.

6. In paragraph 5, A step of obtaining information about products included in the user's shopping cart in the e-commerce service; A step of determining which products among the products included in the shopping cart are eligible for the discount benefit; and A method further comprising a step of causing the second benefit-related page to display products included in the user's shopping cart that are eligible for the discount benefit.

7. In paragraph 1, The reason for termination of the above specific qualification includes a third reason related to the number of times or frequency of use of the e-commerce service, The step of determining the above specific link is: A method comprising, in response to the third reason being selected, determining, as the specific link, a link for moving to a third benefit-related page regarding a second service different from the e-commerce service for which benefits are provided in response to the specific qualification.

8. In paragraph 7, The second service, which is different from the above e-commerce service, includes a content provision service, The above method, A step of obtaining information about the user's viewing history in the above content provision service; A step of determining specific content to be displayed on the third benefit-related page based on the viewing history; and A method further comprising a step of causing the third benefit-related page to display the specific content.

9. In paragraph 8, The specific content is determined from one or more contents that the user was watching, The above third benefit related page is related to the playback of the above specific content.

10. In paragraph 7, The second service, which is different from the above e-commerce service, includes a delivery order service, The above method, A step of obtaining information on at least one of the user's delivery order history or store access history in the delivery order service; A step of determining a specific store to be displayed on the third benefit-related page based on at least one of the delivery order history or the store access history; and A method further comprising a step of causing the third benefit related page to display the specific store.

11. In paragraph 10, A method wherein the specific store is determined from among one or more stores that are included in at least one of the delivery order history or the store access history and that provide discount benefits in response to the specific qualification.

12. In paragraph 1, The reason for termination of the above specific qualification includes the fourth reason related to the benefit of shipping fee or guaranteed delivery time corresponding to the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the fourth reason being selected, determining, as the specific link, a link for moving to a fourth benefit-related page displaying products eligible for benefits for a specific delivery type provided in response to the specific qualification.

13. In paragraph 12, A method wherein the benefits for the specific delivery type include at least one of a benefit for the specific delivery type of goods requiring freshness or a benefit for overseas delivery.

14. In a method for processing information of an electronic commerce service performed by an electronic device, A step of causing a user's terminal to display a first cancellation request page regarding cancellation of a specific qualification for the e-commerce service, wherein the first cancellation request page includes a first UI component enabling selection of a reason for cancellation of the specific qualification and a second UI component instructing submission of a reason for cancellation of the specific qualification; A step of obtaining, from the user's terminal, a reason for cancellation of the specific qualification selected through the first UI component of the first cancellation application page and an input based on the second UI component; A step of determining a specific link among a plurality of links related to benefits provided in response to the specific qualification based on the reason for termination of the specific qualification; and A method comprising, in response to an input based on the second UI component, causing the user's terminal to display a second cancellation request page including the specific link.

15. In paragraph 14, The reasons for termination of the above specific qualification include the first reason related to the cost of maintaining the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the selection of the first reason, determining, as the specific link, a link for moving to a first benefit-related page where products eligible for the benefit regarding shipping costs provided in response to the specific qualifications are displayed.

16. In paragraph 14, The reason for termination of the above specific qualification includes a second reason related to the discount benefit corresponding to the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the selection of the second reason, determining, as the specific link, a link for moving to a second benefit-related page where products eligible for a discount benefit provided in response to the specific qualification are displayed.

17. In paragraph 14, The reason for termination of the above specific qualification includes a third reason related to the number of times or frequency of use of the e-commerce service, The step of determining the above specific link is: A method comprising, in response to the third reason being selected, determining, as the specific link, a link for moving to a third benefit-related page regarding the e-commerce service and other services that provide benefits in response to the specific qualification.

18. In paragraph 14, The reason for termination of the above specific qualification includes the fourth reason related to the benefit of shipping fee or guaranteed delivery time corresponding to the above specific qualification, The step of determining the above specific link is: A method comprising, in response to the fourth reason being selected, determining, as the specific link, a link for moving to a fourth benefit-related page displaying products eligible for benefits for a specific delivery type provided in response to the specific qualification.

19. In an electronic device that processes information for e-commerce services, one or more processors; and comprising one or more memories storing instructions executed by the one or more processors; An electronic device, wherein when the instructions are executed by the one or more processors, the one or more processors are configured to execute a method according to any one of claims 1 to 18.

20. In a non-transitory computer-readable recording medium recording instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, A non-transitory computer-readable recording medium, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 18.

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