Advertising information display system, advertising information display method, and advertising information generation device

Abstract

An advertising information display system according to an embodiment of the present disclosure is capable of identifying one or more advertising targets on the basis of vehicle maintenance information of a first vehicle, first product information of a plurality of first products usable for the first vehicle, and usage information of the plurality of first products for one or more second vehicles different from the first vehicle, and outputting product information of the identified one or more advertising targets to an external device.

Description

Advertising Information Display System, Advertising Information Display Method, and Advertising Information Generation Device

[0001] This disclosure relates to an advertising information display system, an advertising information display method, and an advertising information generation device.

[0002] Conventionally, various technologies have been proposed for guiding a driver to products suitable for vehicle maintenance based on the usage status of a vehicle and the driver's preferences and driving skills (see, for example, Patent Documents 1, 2, and 3).

[0003] Japanese Patent Application Laid-Open No. 2004-347471, Japanese Patent Application Laid-Open No. 2002-222361, Japanese Patent Application Laid-Open No. 2002-245221

[0004] An advertising information display system according to an embodiment of the present disclosure includes one or more storage units and a processing unit. The one or more storage units store vehicle maintenance information of a first vehicle, first product information of a plurality of first products that can be used in the first vehicle, and usage information of the plurality of first products in one or more second vehicles different from the first vehicle. The processing unit can identify one or more advertising targets based on the information read from the one or more storage units and output the product information of the identified one or more advertising targets to an external device. The processing unit can execute the following four processes. (A1) Identifying a maintenance target of the first vehicle based on the vehicle maintenance information read from the one or more first storage units. (A2) Reading, from the one or more second storage units, product information of a product group that can be substituted for the identified maintenance target and usage information of the product group. (A3) Identifying one or more advertising targets from the product group based on the usage information of the read product group. (A4) Extracting the product information of the identified one or more advertising targets from the product information of the read product group.

[0005] An advertising information display method according to one embodiment of this disclosure is capable of performing the following six processes: (B1) Identifying maintenance targets for the first vehicle based on vehicle maintenance information for the first vehicle; (B2) Extracting product information of product groups that can be substituted for the identified maintenance targets from among the first product information of multiple first products that can be used for the first vehicle; (B3) Extracting product group usage information from among the usage information of multiple first products for one or more second vehicles different from the first vehicle; (B4) Identifying one or more advertising targets from among the product groups based on the extracted product group usage information; (B5) Extracting product information of the identified one or more advertising targets from among the product information of the extracted product groups; (B6) Displaying the extracted product information.

[0006] An advertising information generation device according to one embodiment of the present disclosure comprises an acquisition unit and a processing unit. The acquisition unit is capable of acquiring vehicle maintenance information of a first vehicle, first product information of a plurality of first products usable in the first vehicle, and usage information of the plurality of first products in one or more second vehicles different from the first vehicle. The processing unit is capable of identifying one or more advertising targets based on the information acquired by the acquisition unit and outputting product information of the identified one or more advertising targets to an external device. The processing unit is capable of executing the following five processes. (C1) Identify the maintenance targets of the first vehicle based on vehicle maintenance information. (C2) Extract product information of the identified maintenance targets and alternative product groups from the first product information of multiple first products usable for the first vehicle. (C3) Extract product group usage information from the usage information of multiple first products in one or more second vehicles. (C4) Identify one or more advertising targets from the product group based on the extracted product group usage information. (C5) Extract product information of the identified one or more advertising targets from the product information of the extracted product group.

[0007] The accompanying drawings are provided for further understanding of this disclosure and are incorporated herein and constitute part of this specification. The drawings illustrate one embodiment and, together with the specification, serve to illustrate the principles of this disclosure.

[0008] Figure 1 is a diagram showing a schematic configuration example of an advertising information display system according to one embodiment of the present disclosure. Figure 2 is a diagram showing an example of the functional block of the data server device in Figure 1. Figure 3 is a diagram showing an example of vehicle maintenance information in Figure 2. Figure 4 is a diagram showing an example of product information in Figure 2. Figure 5 is a diagram showing an example of usage information in Figure 2. Figure 6 is a diagram showing an example of matching information. Figure 7 is a diagram showing an example of sales rankings and driving trends for multiple products in a specific product category. Figure 8 is a diagram showing a modified example of matching information. Figure 9 is a diagram showing an example of sales rankings and skill evaluations for multiple products in a specific product category. Figure 10 is a diagram showing a modified example of matching information. Figure 11 is a diagram showing an example of the functional block of the information processing server device in Figure 1. Figure 12 is a diagram showing an example of the functional block of the terminal device in Figure 1. Figure 13 is a diagram showing an example of the advertising information processing procedure in the information processing server device in Figure 1.

[0009] <1. Background> Conventionally, various technologies have been proposed for guiding drivers to products suitable for vehicle maintenance based on vehicle usage, driver preferences, and driving skills (see, for example, Patent Documents 1, 2, and 3). In the inventions described in Patent Documents 1, 2, and 3, the products guided to the driver are appropriately set by the product provider.

[0010] Incidentally, when performing vehicle maintenance, drivers sometimes want to know what products other drivers are choosing. However, in order to find out the trends in products chosen by other drivers (i.e., product trends), it is necessary to contact specialty stores, consult specialized magazines, or check the social networking services (SNS) of people with expertise, which is very time-consuming. It is desirable to provide an advertising information display system, advertising information display method, and advertising information generation device that can easily provide information on product trends when performing vehicle maintenance.

[0011] Hereinafter, several exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. The following description is intended to illustrate specific examples of the present disclosure and should not be construed as limiting the disclosure. For example, elements such as numerical values, shapes, materials, parts, the location of each part, and the method of connecting each part are merely examples and should not be construed as limiting the disclosure. Furthermore, in the following exemplary embodiments, components not described in separate sections based on the highest-level concepts of the present disclosure are optional and may be provided as needed. The drawings are schematic and are not intended to be to scale. Throughout this specification and the drawings, components having substantially the same function and substantially the same configuration are denoted by the same reference numerals, and redundant descriptions are omitted. Furthermore, components not directly related to an embodiment of the present disclosure are not shown in the drawings.

[0012] <2. Embodiments> [Configuration Example] An example of the configuration of an advertising information display system 1000 according to one embodiment of the present disclosure will be described. Figure 1 shows a schematic configuration example of the advertising information display system 1000. The advertising information display system 1000 includes, for example, a data server device 100, an information processing server device 200, a terminal device 300, and a plurality of vehicles 400, as shown in Figure 1. The data server device 100, the information processing server device 200, the terminal device 300, and the plurality of vehicles 400 are connected to a network 500 and are configured to communicate with each other via the network 500.

[0013] The advertising information display system 1000 corresponds to one specific example of the "advertising information display system" according to one embodiment of the present disclosure. The information processing server device 200 corresponds to one specific example of the "advertising information generation device" according to one embodiment of the present disclosure. The terminal device 300 corresponds to one specific example of the "external device" according to one embodiment of the present disclosure. The advertising information display method executed in the advertising information display system 1000 corresponds to one specific example of the "advertising information display method" according to one embodiment of the present disclosure.

[0014] Each vehicle 400 is, for example, a four-wheeled automobile as shown in Figure 1. Each vehicle 400 is not limited to four-wheeled automobiles, but may be, for example, a two-wheeled automobile. Figure 1 shows two vehicles 400 as examples. Each vehicle 400 is equipped with a storage unit that stores information similar to the vehicle maintenance information 121A described later. Each vehicle 400 is capable of transmitting the information stored in its storage unit (information similar to the vehicle maintenance information 121A) to a data server device 100 via the network 500 at a predetermined timing.

[0015] Network 500 is, for example, a communication network that uses a standard communication protocol (TCP / IP) commonly used on the Internet. Network 500 may also be, for example, a secure network that uses its own proprietary communication protocol.

[0016] (Data Server Device 100) The data server device 100 is a device that stores vehicle maintenance information 121A for each vehicle 400 connected to the network 500, as well as product information 122A and usage information 123A for each vehicle 400. The data server device 100 includes, for example, a communication unit 110, a database 120, a storage unit 130, and a control unit 140, as shown in Figure 2.

[0017] The communication unit 110 is a communication interface for communicating with each vehicle 400 and the information processing server device 200 via the network 500. The communication unit 110 can, for example, exchange data with each vehicle 400 and the information processing server device 200 via the network 500. The communication unit 110 can output data received from each vehicle 400 and the information processing server device 200 to the control unit 140. The communication unit 110 can transmit data generated by the control unit 140 to the vehicle 400 or the information processing server device 200.

[0018] The database 120 is composed of, for example, RAM (Random Access Memory), ROM (Read Only Memory), and auxiliary storage devices (such as a hard disk). The database 120 has three databases (vehicle maintenance information DB 121, product information DB 122, and usage information DB 123), as shown in Figure 2, for example. The vehicle maintenance information DB 121, product information DB 122, and usage information DB 123 correspond to one specific example of "one or more storage units" according to one embodiment of the present disclosure.

[0019] Multiple vehicle maintenance information databases 121A are stored in the vehicle maintenance information database 121. Multiple vehicle maintenance information databases 121A are acquired from various devices connected to the network 500, such as multiple vehicles 400. Vehicle maintenance information databases 121A correspond to a specific example of "vehicle maintenance information" according to one embodiment of the present disclosure. Vehicle maintenance information databases 121A include vehicle-specific information, vehicle usage history information, and parts information.

[0020] Vehicle-specific information included in the vehicle maintenance information 121A includes, for example, the vehicle identifier (vehicle identifier), vehicle type, model, and year of manufacture of the vehicle 400, as shown in Figure 3. In Figure 3, the vehicle registration number of the vehicle 400 is shown as an example of the vehicle identifier. Vehicle usage history information included in the vehicle maintenance information 121A includes, for example, the mileage, as shown in Figure 3. Parts information included in the vehicle maintenance information 121A includes the name and model number, usage period, and estimated replacement cycle of consumable goods (parts) used in the vehicle 400. Parts information included in the vehicle maintenance information 121A may include, for example, the name and model number, usage period, and estimated replacement cycle of the engine oil and tires used in the vehicle 400, as shown in Figure 3.

[0021] Multiple product information entries 122A are stored in the product information DB 122. These multiple product information entries 122A are information about products that can be used in multiple vehicles 400. Product information entries 122A correspond to a specific example of "product information" according to one embodiment of the present disclosure. Product information entries 122A include, for example, the product type, the name and model number of the product (part), and the estimated replacement cycle, as shown in Figure 4. Product types may include, for example, engine oil, tires, oil filters, brake pads, suspension, and wipers, with at least engine oil and tires being included.

[0022] The usage information DB 123 stores usage information 123A for each product (part) stored in the product information DB 122. The usage information 123A corresponds to one specific example of "usage information" according to one embodiment of this disclosure. Here, let's assume we are focusing on a particular vehicle 400 (hereinafter referred to as "vehicle 400A") among a plurality of vehicles 400 that can be connected to the network 500. In this case, the usage information DB 123 includes not only the usage information 123A for each product (part) used in vehicle 400A, but also the usage information 123A for each product (part) used in one or more vehicles 400 (hereinafter referred to as "vehicle 400B") that are different from vehicle 400A, among the multiple vehicles 400 that can be connected to the network 500. In other words, the usage information DB 123 includes the usage information 123A for each product (part) used in the multiple vehicles 400 that can be connected to the network 500. The usage information 123A is information provided for each product (part) and for each vehicle 400. Vehicle 400A corresponds to one specific example of the "first vehicle" according to one embodiment of this disclosure. Vehicle 400B corresponds to one specific example of the "second vehicle" according to one embodiment of this disclosure.

[0023] Examples of usage information 123A stored in the usage information DB 123 include, as shown in Figure 5, product type, product (part) name / model number, vehicle type, model, year, mileage, driving tendencies, skill evaluation, and sales ranking. Driving tendencies correspond to one specific example of "driving tendencies" according to one embodiment of the present disclosure. Skill evaluation corresponds to one specific example of "skill evaluation" according to one embodiment of the present disclosure. Sales ranking corresponds to one specific example of "information regarding the number of users" according to one embodiment of the present disclosure.

[0024] Driving tendencies refer to a driver's driving style (characteristics). Examples of driving tendencies include a tendency for drivers to primarily drive in urban areas (urban driving type), a tendency for drivers to primarily drive in suburban areas (suburban driving type), a tendency for drivers to primarily drive at low speeds (safe driving type), and a tendency for drivers to primarily drive at high speeds (sports driving type). Driving tendencies can be classified into one of the above-mentioned driving types.

[0025] Skill evaluation refers to an assessment of a driver's driving skills. Examples of skill evaluation include the smoothness of the driver's driving maneuvers and the driver's circuit lap time. Skill evaluations are classified by rank, for example, the smoothness of the driver's driving maneuvers or the driver's circuit lap time, and expressed in descending order of rank, for example, A, B, and C. Sales ranking refers to the ranking of products by type, in descending order of the number of units sold (number of users) over a specified period (for example, a year). Sales rankings are expressed as follows: for example, products ranked 1st or 2nd in sales over a specified period are expressed as A, products ranked 3rd or 4th are expressed as B, and products ranked 5th or lower are expressed as C.

[0026] The storage unit 130 is composed of, for example, RAM, ROM, auxiliary storage device (hard disk, etc.). The storage unit 130 stores a program 131 that describes a series of procedures for data management and data input / output to be performed by the data server device 100. The control unit 140 is composed of, for example, at least one processor, and when the program 131 is loaded into the processor, it becomes possible to execute the series of procedures described in the program 131.

[0027] When the control unit 140 receives vehicle maintenance information 121A from various devices connected to the network 500, such as multiple vehicles 400, via the communication unit 110, it is possible to store the received vehicle maintenance information 121A in the database 120. When the control unit 140 receives vehicle maintenance information 121A that has the same vehicle identifier as vehicle maintenance information 121A already registered in the vehicle maintenance information DB 121, it is possible to overwrite the vehicle maintenance information 121A already registered in the vehicle maintenance information DB 121 with the received vehicle maintenance information 121A.

[0028] The control unit 140 is capable of receiving vehicle identifiers from the information processing server device 200 via the communication unit 110. Upon receiving a vehicle identifier, the control unit 140 can read the vehicle maintenance information 121A containing the received vehicle identifier from the vehicle maintenance information DB 121 and transmit it to the information processing server device 200 via the communication unit 110.

[0029] The control unit 140 is capable of receiving requests from the information processing server device 200 via the communication unit 110 for product information 122As and usage information 123As of product group X of the same product type as the product type of the product to be maintained M. In this specification, the product to be maintained M refers to a product (part) used in the vehicle 400 that is a consumable item whose replacement time has arrived or is imminent. Product group X refers to one or more products (parts) of the same product type as the product type of the product to be maintained M. Product information 122As of product group X refers to product information 122A of one or more products (parts) of the same product type as the product to be maintained M. Usage information 123As of product group X refers to usage information 123A of one or more products (parts) of the same product type as the product to be maintained M.

[0030] Upon receiving this request, the control unit 140 can read product information 122As of product group X with the same product type as the product type of the product to be maintained M from the product information DB 122. Furthermore, the control unit 140 can read usage information 123As of product group X that matches the product type of the product to be maintained M from the usage information DB 123. The control unit 140 can transmit the product information 122As of product group X read from the product information DB 122 and the usage information 123As of product group X read from the usage information DB 123 to the information processing server device 200 via the communication unit 110.

[0031] (Information Processing Server Device 200) The information processing server device 200 is a device that, upon receiving a vehicle identifier 332 from the terminal device 300, transmits advertising information for replacement parts for the vehicle 400 maintenance target M corresponding to the received vehicle identifier 332 to the terminal device 300. The information processing server device 200 comprises, for example, a communication unit 210, a storage unit 220, and a control unit 230, as shown in Figure 6. The communication unit 210 corresponds to one specific example of the "acquisition unit" according to one embodiment of the present disclosure. The control unit 230 corresponds to one specific example of the "processing unit" according to one embodiment of the present disclosure.

[0032] The communication unit 210 is a communication interface for communicating with the data server device 100 and the terminal device 300 via the network 500. The communication unit 210 is capable of exchanging data with the data server device 100 and the terminal device 300 via the network 500. The communication unit 210 is capable of outputting data received from the data server device 100 and the terminal device 300 to the control unit 230. The communication unit 210 is capable of transmitting data generated by the control unit 230 to the data server device 100 or the terminal device 300.

[0033] The storage unit 220 is composed of, for example, RAM, ROM, auxiliary storage device (hard disk, etc.). The storage unit 220 stores a program 221 that describes a series of procedures for extracting advertising information to be performed by the information processing server device 200. The control unit 230 is composed of, for example, at least one processor, and when the program 221 is loaded into the processor, it becomes possible to execute the series of procedures described in the program 221.

[0034] The control unit 230 is capable of receiving the vehicle identifier 332 from the terminal device 300 via the communication unit 210. Upon receiving the vehicle identifier 332, the control unit 230 is capable of sending a request for vehicle maintenance information 121A, which includes the received vehicle identifier 332, to the data server device 100 via the communication unit 210. In this specification, the vehicle maintenance information 121A, which includes the vehicle identifier 332, is referred to as vehicle maintenance information 121A'. In response to this request, the control unit 230 is capable of receiving the vehicle maintenance information 121A' from the data server device 100 via the communication unit 210.

[0035] When the control unit 230 receives vehicle maintenance information 121A' from the data server device 100, it is possible to identify the maintenance target M of the vehicle 400 corresponding to the vehicle identifier 332 included in the vehicle maintenance information 121A' based on the received vehicle maintenance information 121A'. The vehicle 400 corresponding to the vehicle identifier 332 included in the vehicle maintenance information 121A' corresponds to a specific example of the "first vehicle" according to one embodiment of this disclosure. For each product (part) included in the vehicle maintenance information 121A', the control unit 230 can compare the usage period and the estimated replacement cycle and identify products (parts) whose usage period is longer than or equal to the estimated replacement cycle as maintenance target M.

[0036] The control unit 230 is capable of sending a request to the data server device 100 via the communication unit 210 for product information 122As and usage information 123As of product group X of the same product type as the identified maintenance target M. In response to this request, the control unit 230 is capable of receiving the product information 122As and usage information 123As of product group X of the same product type as the identified maintenance target M from the data server device 100 via the communication unit 210.

[0037] The control unit 230 is capable of receiving extraction conditions 333 from the terminal device 300 via the communication unit 210 for the product (part) of the product (part) to be maintained M and the product group X that can be substituted. Upon receiving the extraction conditions 333, the control unit 230 is capable of generating matching information MI using the extraction conditions 333 and the vehicle usage history information included in the vehicle maintenance information 121A'.

[0038] The matching information MI includes, for example, the product type of the item to be maintained M, the product name and model number of the item to be maintained M, the make, model, year, and mileage of the vehicle 400 in which the item to be maintained M is used, and extraction conditions, as shown in Figure 7. Figure 7 shows that the driving tendency in sports driving mode has been selected as an extraction condition.

[0039] In matching information (MI), the extraction criteria may include, for example, a skill evaluation of rank A, as shown in Figure 8. In matching information (MI), the extraction criteria may include, for example, a sales ranking of rank A, as shown in Figure 9.

[0040] The control unit 230 is capable of identifying one or more advertising targets Z from product group X based on the usage information 123As of product group X obtained from the data server device 100. The control unit 230 compares the usage information 123As of product group X obtained from the data server device 100 with the matching information MI and is capable of extracting usage information 123As of product group Y from the usage information 123As of product group X obtained from the data server device 100 that matches at least the vehicle type, model, year, mileage, and extraction conditions included in the matching information MI. Product group Y corresponds to one or more products (parts) that match the extraction conditions from one or more products (parts) included in product group X. The control unit 230 is capable of identifying the extracted product group Y as one or more advertising targets Z. The control unit 230 is capable of transmitting (outputting) the product information 122A of the identified one or more advertising targets Z to the terminal device 300 via the communication unit 210.

[0041] Figure 10 shows an example of sales rankings and skill evaluations for multiple products in a specific product category. Figure 11 shows an example of sales rankings and driving trends for multiple products in a specific product category. In Figures 10 and 11, P1 to P5 refer to product names. In Figures 10 and 11, products P1 and P2 correspond to sales ranking "A", products P3 and P4 correspond to sales ranking "B", and products P5 and P6 correspond to sales ranking "C".

[0042] Figure 10 shows that product P2 corresponds to the safe driving mode, products P1 and P3 correspond to the sport mode, product P4 corresponds to the long-distance driving mode, and product P5 corresponds to the city driving mode. Figure 11 shows that products P1 and P3 correspond to the skill evaluation A, products P2 and P4 correspond to the skill evaluation B, and product P5 corresponds to the skill evaluation C.

[0043] When the extraction condition included in the matching information MI is "driving tendency (sports)", for example, the control unit 230 can select two products P1 and P3 from among the five products P1 to P5 corresponding to a specific product type in FIG. 10. At this time, the control unit 230 can specify the two products P1 and P3 as two advertising targets Z. When the extraction condition included in the matching information MI is "skill evaluation (A)", for example, the control unit 230 can select two products P2 and P4 from among the five products P1 to P5 corresponding to a specific product type in FIG. 11. At this time, the control unit 230 can specify the two products P2 and P4 as two advertising targets Z. When the extraction condition included in the matching information MI is "sales ranking (A)", for example, the control unit 230 can select two products P1 and P2 from among the five products P1 to P5 corresponding to a specific product type in FIG. 11. At this time, the control unit 230 can specify the two products P1 and P2 as two advertising targets Z.

[0044] (Terminal device 300) The terminal device 300 is a device capable of receiving product information 122A of one or more advertising targets Z as a response to the transmission of the vehicle identifier 332 when transmitting the vehicle identifier 332 to the information processing server device 200. The terminal device 300 includes, for example, a communication unit 310, an input unit 320, a storage unit 330, a display unit 340, and a control unit 350 as shown in FIG. 12.

[0045] The communication unit 310 is a communication interface for communicating with the information processing server device 200 via the network 500. The communication unit 310 can, for example, exchange data with the information processing server device 200 via the network 500. The communication unit 310 can output the data received from the information processing server device 200 to the control unit 350. The communication unit 310 can transmit the data generated by the control unit 350 to the information processing server device 200.

[0046] The input unit 320 is composed of, for example, input devices such as a keyboard, a mouse, or a touch panel, and is capable of receiving user input. When the input unit 320 receives user input, it can output the received user input to the control unit 350.

[0047] The storage unit 330 is composed of, for example, a RAM, a ROM, an auxiliary storage device (such as a hard disk), etc. The storage unit 330 stores a program 331 in which a series of procedures for displaying advertisement information executed by the terminal device 300 are described. The storage unit 330 stores, for example, a vehicle identifier 332 and extraction conditions 333 as shown in FIG. 12. The extraction conditions 333 are information used for generating the above-described matching information MI, and specifically include at least one of information on skill evaluation, driving tendency, and sales ranking.

[0048] The vehicle identifier 332 is an identifier for identifying the vehicle 400, and is, for example, the vehicle registration number of the vehicle 400. The vehicle identifier 332 may be, for example, an identifier for identifying the vehicle 400 owned by the user of the terminal device 300.

[0049] The skill evaluation is information regarding the evaluation of the driver's driving skills. The skill evaluation may be, for example, information regarding the evaluation of the driving skills of the user of the terminal device 300, or may be information regarding the evaluation of the driving skills desired by the user of the terminal device 300 as the above-described extraction conditions. Examples of the evaluation of the driver's driving skills include the smoothness of the driver's driving operation and the driver's circuit time. The skill evaluation is classified, for example, by the smoothness of the driver's driving operation or the rank of the driver's circuit time, and is represented by, for example, A, B, C in descending order of rank.

[0050] Driving tendencies are information about the driver's driving tendencies (characteristics). Driving tendencies may be, for example, information about the user's driving tendencies of the terminal device 300, or information about the driving tendencies desired by the user of the terminal device 300 as an extraction condition as described above. Examples of a driver's driving tendencies (characteristics) include a tendency for the driver to primarily drive in urban areas (urban driving type), a tendency for the driver to primarily drive in suburban areas (suburban driving type), a tendency for the driver to primarily drive at low speeds (safe driving type), and a tendency for the driver to primarily drive at high speeds (sports driving type). Driving tendencies 334 can be classified into, for example, one of the above-mentioned multiple types of driving.

[0051] The control unit 350 is configured, for example, to include at least one processor, and when the program 331 is loaded into the processor, it is possible to execute a series of procedures described in the program 331.

[0052] The control unit 350 is capable of transmitting a vehicle identifier 332 to the information processing server device 200 via the communication unit 310. The control unit 350 is also capable of transmitting extraction conditions 333 to the information processing server device 200 via the communication unit 310. The control unit 350 can transmit one of the following as extraction conditions 333 to the information processing server device 200: skill evaluation, driving tendency, and sales ranking. In response to the transmission of the vehicle identifier 332 and the extraction conditions 333, the control unit 350 is capable of receiving product information 122A of one or more advertised targets Z that match the extraction conditions 333, from among one or more products (parts) that can serve as replacements for the maintenance target M of the vehicle 400 corresponding to the vehicle identifier 332.

[0053] The product information 122A of one or more advertising targets Z received from the information processing server device 200 is advertising information for products that match the extraction conditions 333 specified by the user of the terminal device 300. Therefore, the product information 122A of one or more advertising targets Z received from the information processing server device 200 is advertising information for one or more products (parts) that reflect the product trends that the user of the terminal device 300 wants to know about.

[0054] The control unit 350 is capable of generating a video signal for displaying an image containing product information 122A of one or more advertised targets Z received from the information processing server device 200, and outputting it to the display unit 340. The display unit 340 is configured, for example, to include a liquid crystal panel or an organic EL panel, and is capable of displaying information based on the video signal input from the control unit 350.

[0055] [Operation] Next, the operation of the information processing server device 200 will be described with reference to Figure 13. Figure 13 shows an example of the advertising information extraction procedure in the information processing server device 200.

[0056] First, the terminal device 300 transmits the vehicle identifier 332 and extraction conditions 333 to the information processing server device 200. The information processing server device 200 (control unit 230) receives the vehicle identifier 332 and extraction conditions 333 from the terminal device 300 (step S101).

[0057] When the information processing server device 200 receives the vehicle identifier 332 from the terminal device 300, it sends a request for vehicle maintenance information 121A' including the received vehicle identifier 332 to the data server device 100. In response to the request for vehicle maintenance information 121A', the information processing server device 200 receives the vehicle maintenance information 121A' from the data server device 100 (step S102).

[0058] When the information processing server device 200 receives vehicle maintenance information 121A' from the data server device 100, it identifies the maintenance target M of the vehicle 400 corresponding to the vehicle identifier 332 included in the vehicle maintenance information 121A' based on the received vehicle maintenance information 121A' (step S103). The control unit 230, for example, compares the usage period and the estimated replacement cycle for each consumable item (part) included in the vehicle maintenance information 121A', and identifies items (parts) whose usage period is longer than or equal to the estimated replacement cycle as maintenance target M.

[0059] If there are no items to be maintained M (step S104; N), the information processing server device 200 sends a message to the terminal device 300 indicating that there are no items to be maintained M and terminates processing. If there are items to be maintained M (step S104; Y), the information processing server device 200 sends a request to the data server device 100 for product information 122As and usage information 123As of product group X with the same product type as the item to be maintained M. In response to this request, the information processing server device 200 receives the product information 122As and usage information 123As of product group X with the same product type as the item to be maintained M from the data server device 100 (step S105).

[0060] The information processing server device 200 generates matching information MI using the extraction conditions 333 received from the terminal device 300 and the vehicle usage history information included in the vehicle maintenance information 121A'. The information processing server device 200 compares the usage information 123As of product group X with the matching information MI and extracts from the usage information 123As of product group X obtained from the data server device 100 at least the usage information 123As of product group Y that matches the extraction conditions, among the vehicle type, model, year, mileage, and extraction conditions included in the matching information MI. The information processing server device 200 identifies the extracted product group Y as one or more advertising targets Z (step S106). The information processing server device 200 transmits the product information 122A of the identified one or more advertising targets Z to the terminal device 300 (step S107). In this way, advertising information extraction is performed in the information processing server device 200.

[0061] The terminal device 300 receives product information 122A for one or more advertised targets Z as a response to the transmission of the vehicle identifier 332 and extraction conditions 333. Upon receiving the product information 122A for one or more advertised targets Z, the terminal device 300 displays the video containing the received product information 122A for one or more advertised targets Z on the display unit 340.

[0062] [Effects] Next, the effects of the advertising information display system 1000 according to one embodiment of the present disclosure will be described.

[0063] In this embodiment, the maintenance target M of vehicle 400 (hereinafter referred to as "vehicle 400A") is identified based on the vehicle maintenance information 121' read from the vehicle maintenance information DB 121 of the data server device 100. The product information 122As of product group X that can be replaced by the identified maintenance target M, and the usage information 123As of product group X in one or more vehicles 400 (hereinafter referred to as "vehicle 400B") different from vehicle 400A are read from the product information DB 122 and usage information DB 123 of the data server device 100. Based on the usage information 123As of product group X that has been read, one or more advertising targets Z are identified from product group X, and the product information 122A of the identified one or more advertising targets Z is extracted from the product information 122As of product group X that has been read. As a result, product information 122A for one or more items (parts) used in one or more vehicles 400B is displayed as an advertisement for a replacement for the item M to be maintained in vehicle 400A. Consequently, when a driver of vehicle 400A performs maintenance on vehicle 400A, they can learn about the product trends (i.e., product trends) of other drivers simply by checking the product information 122A for one or more items presented in the advertisement.

[0064] In this embodiment, the vehicle maintenance information 121A' includes at least the vehicle type, model, and mileage of the vehicle 400A, and information on the usage period and estimated replacement cycle of multiple products used in the vehicle 400A. As a result, by simply checking the vehicle maintenance information 121A', it is possible to determine whether or not the vehicle 400A has maintenance targets M, and to identify the maintenance targets M of the vehicle 400A.

[0065] In this embodiment, the maintenance target M is at least engine oil or tires. This allows the driver of the vehicle 400A to be notified of the need to replace consumables such as engine oil and tires, which are often difficult to notice when they need replacing.

[0066] In this embodiment, the usage information 123A of product group X includes information (sales ranking) regarding the number of users for each product (part). This allows the driver of vehicle 400A to access product information 122A of one or more products (parts) based on sales rankings, as an advertisement for replacement parts for maintenance target M in vehicle 400A.

[0067] In this embodiment, the usage information 123A of product group X includes driver skill evaluation information for vehicle 400B obtained as a result of using the product (part) in vehicle 400B, for each product (part) and for each vehicle 400B. The driver skill evaluation information includes information on the smoothness of the driver's driving operations or the driver's circuit time. This makes it possible to inform the driver of vehicle 400A of product information 122A for one or more products (parts) that correspond to the driving skills of other drivers, as an advertisement for replacements for maintenance target M in vehicle 400A.

[0068] In this embodiment, driving tendency information relating to the driving tendencies of the driver of vehicle 400B obtained as a result of using the product (part) in vehicle 400B is included for each product (part) and for each vehicle 400B. The driver's driving tendencies include the tendency for the driver to mainly drive in urban areas (urban driving type), the tendency for the driver to mainly drive in suburban areas (suburban driving type), the tendency for the driver to mainly drive at low speeds (safe driving type), or the tendency for the driver to mainly drive at high speeds (sports driving type). As a result, product information 122A of one or more products (parts) according to the driving tendencies of other drivers can be provided to the driver of vehicle 400A as an advertisement for replacements for maintenance target M in vehicle 400A.

[0069] In this embodiment, the maintenance target M of vehicle 400A is identified based on the vehicle maintenance information 121'. From the product information 122A of multiple products (parts) usable for vehicle 400A, product information 122As of product group X that can be substituted for the identified maintenance target M is extracted. From the usage information 123A of multiple products (parts) usable for vehicle 400A, usage information 123As of product group X that can be substituted for the identified maintenance target M is extracted. Based on the extracted usage information 123As of product group X, one or more advertising targets Z are identified from product group X, and product information 122A of the identified one or more advertising targets Z is extracted from the product information 122As of the extracted product group X. As a result, product information 122A of one or more products (parts) used in one or more vehicles 400B is displayed as an advertisement for a substitute for the maintenance target M in vehicle 400A. As a result, when a driver of vehicle 400A performs maintenance on vehicle 400A, they can learn about the product trends (i.e., product trends) of other drivers simply by checking the product information 122A of one or more products presented in the advertisement.

[0070] <3. Modifications> Next, a modification of the advertising information display system 1000 according to one embodiment of the present disclosure will be described.

[0071] [Modification A] In the above embodiment, information similar to the vehicle maintenance information 121A may be stored in a mobile terminal device owned by the driver of the vehicle 400, or in a server device owned by a company providing advertising services (hereinafter referred to as "mobile terminal device, etc."). In this case, the mobile terminal device, etc. is connected to the network 500 and is configured to communicate with the data server device 100 via the network 500. For example, the mobile terminal device, etc. may store software in its storage that can store information similar to the vehicle maintenance information 121A in accordance with input instructions from the driver of the vehicle 400, and read information similar to the vehicle maintenance information 121A from the storage unit of the mobile terminal device and transmit it to the data server device 100 in accordance with output instructions from the driver of the vehicle 400.

[0072] [Modification B] In the above embodiment, the information processing server device 200 (control unit 230) may periodically collect information similar to the vehicle maintenance information 121A stored in the storage unit of each vehicle 400 connected to the network 500. In this case, the information processing server device 200 (control unit 230) can transmit the obtained product information 122A of one or more advertised targets Z to the HMI (Human-Machine Interface) of the vehicle 400A, the terminal device 300, or the driver's mobile terminal device of the vehicle 400A. As a result, the driver of the vehicle 400A can learn about the trends in products selected by other drivers (i.e., product trends) simply by checking the product information 122A of one or more products presented in the advertisement.

[0073] The effects described herein are illustrative only, and the effects of this disclosure are not limited to those described herein. Therefore, other effects may be obtained with respect to this disclosure.

[0074] Furthermore, this disclosure may take the following forms: (1) An advertising information display system comprising: one or more storage units that store vehicle maintenance information for a first vehicle, first product information for a plurality of first products usable for the first vehicle, and usage information for the plurality of first products in one or more second vehicles different from the first vehicle; and a processing unit capable of identifying one or more advertising targets based on information read from the one or more storage units and outputting product information for the identified one or more advertising targets to an external device, wherein the processing unit is capable of: identifying maintenance targets for the first vehicle based on the vehicle maintenance information read from the one or more storage units; reading product information for a group of products that can be substituted for the identified maintenance targets and usage information for the group of products from the one or more storage units; identifying one or more advertising targets from the group of products based on the usage information for the group of products read; and extracting product information for the identified one or more advertising targets from the product information for the group of products read. (2) The advertising information display system according to (1), wherein the vehicle maintenance information includes at least the make, model and mileage of the first vehicle, and information on the usage period and estimated replacement cycle of a plurality of products used in the first vehicle. (3) The advertising information display system according to (1) or (2), wherein the maintenance target is at least engine oil or tires. (4) The advertising information display system according to any one of (1) to (3), wherein the usage information of the product group includes information on the number of users for each of the first products.(5) The advertising information display system according to any one of (1) to (3), wherein the one or more storage units further store first skill evaluation information relating to the skill evaluation of the driver of the first vehicle, the product group usage information includes second skill evaluation information relating to the skill evaluation of the driver of the second vehicle obtained as a result of using the first product in the second vehicle, for each first product and for each second vehicle, and the processing unit is capable of reading the first skill evaluation information from the one or more storage units and identifying the one or more advertising targets from the product group based on the first skill evaluation information read from the one or more storage units and the product group usage information. (6) The advertising information display system according to (5), wherein the skill evaluation includes information on the smoothness of the driver's driving operations or the driver's circuit time. (7) The advertising information display system according to any one of (1) to (3), wherein the one or more storage units further store first driving tendency information relating to the driving tendencies of the driver of the first vehicle, the product usage information includes second driving tendency information relating to the driving tendencies of the driver of the second vehicle obtained as a result of using the first product in the second vehicle, for each first product and each second vehicle, and the processing unit is capable of reading the first driving tendency information from the one or more storage units and identifying one or more advertising targets from the product group based on the first driving tendency information read from the one or more storage units and the product usage information. (8) The advertising information display system according to (7), wherein the driving tendency is information relating to the tendency of the driver to mainly drive in urban areas, the tendency of the driver to mainly drive in suburban areas, the tendency of the driver to mainly drive at low speeds, or the tendency of the driver to mainly drive at high speeds.(9) An advertising information display method comprising: identifying a maintenance target for the first vehicle based on vehicle maintenance information of the first vehicle; extracting product information of a group of products that can be substituted for the identified maintenance target from among the first product information of a plurality of first products that can be used for the first vehicle; extracting usage information of the group of products from among the usage information of the plurality of first products for one or more second vehicles different from the first vehicle; identifying one or more advertising targets from among the group of products based on the extracted usage information of the group of products; extracting product information of the identified one or more advertising targets from among the extracted product information of the group of products; and displaying the extracted product information. (10) An advertising information generation device comprising: an acquisition unit capable of acquiring vehicle maintenance information of a first vehicle, first product information of a plurality of first products usable for the first vehicle, and usage information of the plurality of first products in one or more second vehicles different from the first vehicle; and a processing unit capable of identifying one or more advertising targets based on the information acquired by the acquisition unit and outputting product information of the identified one or more advertising targets to an external device, wherein the processing unit is capable of: identifying maintenance targets of the first vehicle based on the vehicle maintenance information; extracting product information of a group of products that can be substituted for the identified maintenance targets from among the first product information of a plurality of first products usable for the first vehicle; extracting usage information of the group of products from among the usage information of the plurality of first products in one or more second vehicles; identifying one or more advertising targets from among the group of products based on the extracted usage information of the group of products; and extracting product information of the identified one or more advertising targets from among the product information of the extracted group of products.

[0075] In an advertising information display system according to one embodiment of the present disclosure, the maintenance targets of the first vehicle are identified based on vehicle maintenance information of the first vehicle read from one or more storage units. Product information of a group of products that can replace the identified maintenance targets, and usage information of the product group in one or more second vehicles different from the first vehicle, are read from one or more storage units. Based on the usage information of the product group read out, one or more advertising targets are identified from the product group, and product information of the identified one or more advertising targets is extracted from the product information of the product group read out. As a result, product information of one or more products used in one or more second vehicles different from the first vehicle is displayed as an advertisement for a replacement for the maintenance target in the first vehicle. As a result, the driver of the first vehicle can learn about the trends in products selected by other drivers (i.e., product trends) simply by checking the product information of one or more products presented in the advertisement.

[0076] In an advertising information display method according to one embodiment of the present disclosure, the maintenance target of the first vehicle is identified based on the vehicle maintenance information of the first vehicle. From the first product information of a plurality of first products that can be used in the first vehicle, product information of a group of products that can be replaced by the identified maintenance target is extracted. From the usage information of the plurality of first products in one or more second vehicles different from the first vehicle, usage information of the product group is extracted. Based on the extracted usage information of the product group, one or more advertising targets are identified from the product group. From the product information of the extracted product group, product information of the identified one or more advertising targets is extracted. Then, the extracted product information is displayed. As a result, product information of one or more products used in one or more second vehicles different from the first vehicle is displayed as an advertisement for a substitute for the maintenance target in the first vehicle. As a result, the driver of the first vehicle can learn about the product trends (i.e., product trends) of other drivers simply by checking the product information of one or more products presented in the advertisement.

[0077] In an advertising information generation device according to one embodiment of the present disclosure, vehicle maintenance information for a first vehicle, first product information for a plurality of first products usable for the first vehicle, and usage information for the plurality of first products in one or more second vehicles different from the first vehicle are acquired. Based on the acquired vehicle maintenance information, the maintenance target of the first vehicle is identified. From the acquired first product information for a plurality of first products usable for the first vehicle, product information for a group of products that can substitute for the identified maintenance target is extracted. From the acquired usage information for the plurality of first products in one or more second vehicles, usage information for the product group is extracted. Based on the extracted usage information for the product group, one or more advertising targets are identified from the product group. From the extracted product information for the product group, product information for the identified one or more advertising targets is extracted. The extracted product information for one or more advertising targets is output to an external device. As a result, product information for one or more products used in one or more second vehicles different from the first vehicle is displayed as an advertisement for a substitute for the maintenance target in the first vehicle. As a result, the driver of the first vehicle can learn about the product trends (i.e., product trends) of other drivers simply by reviewing the product information of one or more products presented in the advertisement.

[0078] The control unit 140 shown in Figure 2, the control unit 230 shown in Figure 6, and the control unit 350 shown in Figure 12 can be implemented by a circuit including at least one semiconductor integrated circuit, such as at least one processor (e.g., a central processing unit (CPU)), at least one application-specific integrated circuit (ASIC) and / or at least one field-programmable gate array (FPGA). At least one processor can be configured to execute all or part of the various functions of the control unit 140 shown in Figure 2, the control unit 230 shown in Figure 6, and the control unit 350 shown in Figure 12 by reading instructions from at least one non-temporary, tangible computer-readable medium. Such a medium can take various forms, including, but is not limited to, various magnetic media such as hard disks, various optical media such as CDs or DVDs, and various semiconductor memories (i.e., semiconductor circuits) such as volatile memory or non-volatile memory. Volatile memory may include DRAM and SRAM. Non-volatile memory may include ROM and NVRAM. An ASIC is an integrated circuit (IC) specialized to perform all or some of the various functions of the control unit 140 shown in Figure 2, the control unit 230 shown in Figure 6, and the control unit 350 shown in Figure 12. An FPGA is an integrated circuit designed to be configurable after manufacturing to perform all or some of the various functions of the control unit 140 shown in Figure 2, the control unit 230 shown in Figure 6, and the control unit 350 shown in Figure 12.

Claims

1. An advertising information display system comprising: one or more storage units that store vehicle maintenance information for a first vehicle, first product information for a plurality of first products usable for the first vehicle, and usage information for the plurality of first products in one or more second vehicles different from the first vehicle; and a processing unit capable of identifying one or more advertising targets based on information read from the one or more storage units and outputting the product information of the identified one or more advertising targets to an external device, wherein the processing unit is capable of identifying maintenance targets for the first vehicle based on the vehicle maintenance information read from the one or more storage units, reading product information for a group of products that can be substituted for the identified maintenance targets and usage information for the product group from the one or more storage units, identifying one or more advertising targets from the product group based on the usage information of the product group read, and extracting the product information of the identified one or more advertising targets from the product information of the product group read.

2. The advertising information display system according to claim 1, wherein the vehicle maintenance information includes at least the make, model, and mileage of the first vehicle, and information on the usage period and estimated replacement cycle of a plurality of products used in the first vehicle.

3. The advertising information display system according to claim 1, wherein the maintenance target is at least engine oil or tires.

4. The advertising information display system according to claim 1, wherein the usage information of the product group includes information regarding the number of users for each of the first products.

5. The advertising information display system according to claim 1, wherein the one or more storage units further store first skill evaluation information relating to the skill evaluation of the driver of the first vehicle, the product group usage information includes second skill evaluation information relating to the skill evaluation of the driver of the second vehicle obtained as a result of using the first product in the second vehicle, for each first product and each second vehicle, and the processing unit reads the first skill evaluation information from the one or more storage units, and can identify one or more advertising targets from the product group based on the first skill evaluation information read from the one or more storage units and the product group usage information.

6. The advertising information display system according to claim 5, wherein the skill evaluation includes information on the smoothness of the driver's driving operations or the driver's circuit time.

7. The advertising information display system according to claim 1, wherein the one or more storage units further store first driving tendency information relating to the driving tendencies of the driver of the first vehicle, the product usage information includes second driving tendency information relating to the driving tendencies of the driver of the second vehicle obtained as a result of using the first product in the second vehicle, for each first product and each second vehicle, and the processing unit reads the first driving tendency information from the one or more storage units, and can identify one or more advertising targets from the product group based on the first driving tendency information read from the one or more storage units and the product usage information.

8. The advertising information display system according to claim 7, wherein the driving tendency is information relating to the driver's tendency to primarily drive in urban areas, the driver's tendency to primarily drive in suburban areas, the driver's tendency to primarily drive at low speeds, or the driver's tendency to primarily drive at high speeds.

9. An advertising information display method comprising: identifying a maintenance target for a first vehicle based on vehicle maintenance information of the first vehicle; extracting product information of a group of products that can be substituted for the identified maintenance target from among the first product information of a plurality of first products that can be used for the first vehicle; extracting usage information of the group of products from among the usage information of the plurality of first products for one or more second vehicles different from the first vehicle; identifying one or more advertising targets from among the group of products based on the extracted usage information of the group of products; extracting product information of the identified one or more advertising targets from among the extracted product information of the group of products; and displaying the extracted product information.

10. An advertising information generation device comprising: an acquisition unit capable of acquiring vehicle maintenance information for a first vehicle, first product information for a plurality of first products usable for the first vehicle, and usage information for the plurality of first products in one or more second vehicles different from the first vehicle; and a processing unit capable of identifying one or more advertising targets based on the information acquired by the acquisition unit and outputting product information for the identified one or more advertising targets to an external device, wherein the processing unit is capable of: identifying maintenance targets for the first vehicle based on the vehicle maintenance information; extracting product information for a group of products that can be substituted for the identified maintenance targets from among the first product information for a plurality of first products usable for the first vehicle; extracting usage information for the group of products from among the usage information for the plurality of first products in one or more second vehicles; identifying one or more advertising targets from among the group of products based on the extracted usage information for the group of products; and extracting product information for the identified one or more advertising targets from among the extracted product information for the group of products.

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