Product package proposal device

Abstract

[Problem] To accurately create a product package that can lead to an intended sales trend. [Solution] The present invention includes: a means for generating a machine learning model which outputs a product package by receiving, as an input, a product type and a feature related to product sales performance that serves as a sales target; a means for inputting a data set of one product type and a feature related to product sales performance that serves as a sales target to the machine learning model, and performing processing for manufacturing a product provided with one outputted product package; a means for determining whether sales revenue or the number of sales related to the product provided with the one product package is below a prescribed target value; a means for causing the machine learning model to perform additional learning; and a means for inputting, in the case of determination as being below the prescribed target value, the data set of the one product type and the feature related to the product sales performance that serves as the sales target to the machine learning model after additional learning, and performing processing for manufacturing a product provided with the outputted other product package.

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