Digitization-based online virtual cloud exhibition hall system

Abstract

The invention discloses an online virtual cloud exhibition hall system based on digitization, and relates to the technical field of Internet. A data acquisition module of the system collects exhibit materials and exhibition hall setting information, and preprocesses and classifies the exhibit materials and the exhibition hall setting information so as to improve the material quality and optimize the display content. The 3D modeling module constructs high-precision exhibit and exhibition hall models to ensure that the exhibit and exhibition hall models are consistent with real objects. The virtual display module not only adds rich materials and light and shadow effects for exhibits, but also designs diversified interaction modes to improve user experience through a virtual reality technology. The interaction module provides a plurality of functions including guide point setting, automatic roaming path recording, hot spot placement and the like, and supports multi-person online interaction and communication. And the data analysis module provides support for exhibition hall management and personalized recommendation through deep mining of user behavior data, and displays analysis results to managers and audiences in a visual form by adopting descriptive, exploratory and predictive analysis methods.

Description

Technical Field

[0001] The present invention belongs to the field of Internet technology, and in particular relates to a digital online virtual cloud exhibition hall system. Background Art

[0002] Although traditional physical exhibition halls can provide rich physical displays and intuitive visiting experience, they also have some obvious limitations:

[0003] Time and space limitations: Physical exhibition halls usually have fixed opening hours and locations. Visitors need to go to a specific location at a specific time to visit, which is very inconvenient for visitors from far away.

[0004] High cost: The construction, maintenance and operation of a physical exhibition hall requires a large amount of capital investment, including venue rental, exhibit maintenance, staff salaries, etc.

[0005] Limited exhibition content: The exhibition space of the physical exhibition hall is limited and it is impossible to display all exhibits, especially large or precious exhibits.

[0006] Limited interactivity and education: Traditional visiting methods mainly involve passive viewing, lacking interactivity and education, and are difficult to attract the interest of the younger generation.

[0007] With the rapid development of information technology, digital technology is being used more and more widely in various fields, especially in the field of exhibitions and displays. Digital technology has brought new opportunities for the construction and operation of exhibition halls. Summary of the invention

[0008] In order to overcome the shortcomings and deficiencies of the above-mentioned prior art, the present invention adopts the following technical solutions:

[0009] The digital online virtual cloud exhibition hall system includes data acquisition module, 3D modeling module, virtual display module, interaction module and data analysis module;

[0010] Data collection module: used to collect exhibit materials required for display in the exhibition hall, including pictures, videos, and audio multimedia information; at the same time, this module is also responsible for collecting basic setting information of the exhibition hall, including exhibition hall layout and booth settings;

[0011] 3D modeling module: Based on the information collected by the data acquisition module, 3D models of the exhibition hall and exhibits are constructed using 3D modeling technology to ensure that the models are consistent with the real exhibits in appearance and size;

[0012] Virtual display module: import 3D models into the virtual exhibition hall space editing platform and realize virtual display of exhibits through virtual reality technology;

[0013] Interactive module: provides a variety of interactive functions, including guide point setting, automatic roaming path recording, and hotspot placement, so that visitors can search and browse according to their preferences and needs. At the same time, this module also supports multi-person online functions, allowing visitors to communicate and interact in real time in the virtual exhibition hall;

[0014] Data analysis module: collects and analyzes visitors' browsing data, including browsing time, browsing path, and click-through rate, to provide decision support for exhibition hall managers. At the same time, this module can also recommend relevant exhibits and exhibition activities based on visitors' browsing behavior.

[0015] Preferably, the data acquisition module further includes:

[0016] Pre-process the collected exhibit materials to improve their quality;

[0017] Classify, organize and analyze the basic setting information of the exhibition hall, including real-time monitoring and adjustment of environmental data, and analysis of audience behavior patterns to optimize display content and layout.

[0018] Preferably, the 3D modeling module further comprises:

[0019] Build 3D models of exhibits based on pictures and video materials provided by the data acquisition module, and apply textures and materials to the models;

[0020] A 3D model of the exhibition hall is constructed based on the exhibition hall layout and booth setting information provided by the data acquisition module, and 3D models of exhibits are placed in the model.

[0021] Preferably, the virtual display module further includes:

[0022] In the virtual exhibition hall space editing platform, add materials and lighting effects to the exhibition hall and exhibits, design rich interactive methods, and render the virtual exhibition hall to optimize performance.

[0023] Preferably, the interaction module further includes:

[0024] Build a WebSocket server to realize real-time communication and data transmission between users, provide chat room functions, realize user status synchronization functions, as well as user registration and login functions, and provide user permission management functions and user data storage functions.

[0025] Preferably, the data analysis module further includes:

[0026] Determine the scope and source of data collection, deploy data collection tools, and clean and pre-process the collected raw data;

[0027] Use data analysis tools to conduct in-depth analysis of pre-processed data, extract key information, and provide decision support for exhibition hall managers;

[0028] According to the audience's browsing behavior data, a suitable recommendation algorithm is selected to build a recommendation system, the recommendation system is tested and verified, and the recommendation system is embedded in the virtual exhibition hall.

[0029] Preferably, the data analysis module further includes:

[0030] Analyze data using descriptive, exploratory, and predictive analysis methods;

[0031] The data analysis results and recommendation results are presented to exhibition hall managers and visitors in an intuitive and easy-to-understand manner, and feedback is collected for optimization and improvement.

[0032] In summary, due to the adoption of the above technical solution, the beneficial effects of the present invention are:

[0033] 1. The present invention uses intelligent sensors, cameras and other equipment to monitor the environmental information in the exhibition hall (such as temperature, humidity, light, etc.) and dynamic information such as crowd density in real time, which helps to adjust the exhibition hall environment and management strategies in time and improve the visiting experience; through map marking and display, managers can intuitively understand the layout of the exhibition hall and the flow of people, thereby improving management efficiency.

[0034] 2. The present invention provides an immersive exhibition experience through 3D models and virtual reality technology, thereby enhancing the user's visit satisfaction; the rich interactive methods and hot zone triggering functions increase the user's sense of participation and enhance the fun and educational nature of the visit; the hot zone triggering function provides more detailed information about the exhibits, helping users to better understand the exhibits.

[0035] 3. The present invention provides decision support for exhibition hall managers through comprehensive data collection and multi-dimensional analysis, optimizes exhibit layout and exhibition strategy; the personalized recommendation system recommends relevant exhibits and exhibition activities based on the audience's browsing behavior, improves visitor satisfaction and participation; regularly collects feedback, optimizes and improves the data analysis module and recommendation system, and ensures the effectiveness and adaptability of the system. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0037] Figure 1 A module diagram of a digital online virtual cloud exhibition hall system according to the present invention is shown. DETAILED DESCRIPTION

[0038] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0039] In addition, the described features, structures or characteristics may be combined in one or more example embodiments in any suitable manner. In the following description, many specific details are provided to provide a full understanding of the example embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced while omitting one or more of the specific details, or other methods, components, steps, etc. may be adopted. In other cases, well-known structures, methods, implementations or operations are not shown or described in detail to avoid obscuring various aspects of the present disclosure.

[0040] Embodiment 1:

[0041] See also Figure 1 As shown, the digital online virtual cloud exhibition hall system of this embodiment includes a data acquisition module, a 3D modeling module, a virtual display module, an interaction module and a data analysis module.

[0042] Data collection module: used to collect exhibit materials required for display in the exhibition hall, including pictures, videos, audio and other multimedia information. At the same time, this module is also responsible for collecting basic setting information of the exhibition hall, such as exhibition hall layout, booth settings, etc.

[0043] The workflow is as follows:

[0044] S11. Collect exhibit materials, including but not limited to pictures, videos and audio materials.

[0045] S12. Collect basic information about the exhibition hall, including exhibition hall layout information and booth setting information.

[0046] Through intelligent sensors, cameras and other equipment, the environmental information in the exhibition hall (such as temperature, humidity, light, etc.) and dynamic information such as crowd density are monitored in real time;

[0047] Using the built-in communication module of the data acquisition module, the collected information is transmitted to a remote computer or cloud server for storage and analysis;

[0048] Combined with the exhibition hall floor plan or 3D model, the collected layout information will be marked and displayed on the map, making it convenient for managers to conduct real-time monitoring and adjustments.

[0049] Use mobile device interactive technology, such as scanning the QR code of exhibits or mobile applications, to obtain detailed information about the booth (such as booth number, exhibit name, booth area, etc.);

[0050] The collected booth information is transmitted to the data acquisition module through the data transmission interface for storage;

[0051] A booth information management interface can be set up in the data collection module to facilitate managers to add, modify and delete booth information.

[0052] S13. Data storage and processing.

[0053] The collected exhibit materials are pre-processed, including image denoising, video compression, audio noise reduction, etc., to improve the quality of the materials.

[0054] Classify, organize and analyze the basic setting information of the exhibition hall, including real-time monitoring and adjustment of environmental data to optimize the preservation conditions of exhibits;

[0055] Analyze audience behavior patterns to reveal their visiting habits and interests, and then adjust the display content and layout to enhance appeal.

[0056] 3D Modeling Module: Based on the information collected by the Data Acquisition Module, 3D models of the exhibition hall and exhibits are constructed. This module uses advanced 3D modeling technology to ensure that the model and the real exhibits are consistent in appearance and size.

[0057] The workflow is as follows:

[0058] S21. Construction of 3D models of exhibits.

[0059] Based on the pictures and video materials provided by the data acquisition module, combined with the actual size and shape of the exhibits, use 3D modeling software to build a 3D model of the exhibits, and apply textures and materials to the model to simulate the real appearance of the exhibits.

[0060] Optimize the model's details, such as adjusting edges and adding details, to improve the model's realism.

[0061] S22. Construction of 3D model of the exhibition hall.

[0062] According to the exhibition hall layout and booth setting information provided by the data acquisition module, use 3D modeling software to build a 3D model of the exhibition hall; simulate the actual environment of the exhibition hall, such as walls, floors, ceilings, etc. in the model; according to the booth setting information, place the 3D model of the exhibits in the model, and adjust its position and angle to meet the actual display needs.

[0063] Virtual display module: import 3D models into the virtual exhibition hall space editing platform, and use virtual reality technology to realize the virtual display of exhibits. Visitors can access the virtual exhibition hall through the Internet, browse exhibits freely, and enjoy an immersive exhibition experience.

[0064] The workflow is as follows:

[0065] S31. Modeling and importing.

[0066] In the 3D modeling software, create exhibition hall space and exhibit models according to the design plan, and make detailed adjustments to the models to ensure that they conform to the actual situation.

[0067] S32. Import the virtual exhibition hall space editing platform.

[0068] Import the created exhibition hall space and exhibit models into the virtual exhibition hall space editing platform, such as Yuanju 3D exhibition platform, etc.; make further layout adjustments and refinements on the platform.

[0069] S33, editing and optimization.

[0070] In the editing platform, add materials and light and shadow effects to the exhibition hall and exhibits to enhance the sense of reality;

[0071] Adjust the lighting position, intensity and color to create an ideal exhibition atmosphere; design a variety of interactive methods, such as rotating, zooming, and moving exhibits, so that visitors can observe exhibits from all directions and angles; add hot zone trigger functions to achieve interactive effects such as clicking on exhibits to view detailed information, play audio or video, etc.

[0072] Render the virtual exhibition hall to ensure ideal image quality, adjust rendering parameters as needed, and optimize performance.

[0073] Interactive module: It provides a variety of interactive functions, such as guide point setting, automatic roaming path recording, hotspot placement, etc., so that visitors can search and browse according to their preferences and needs. At the same time, this module also supports multi-person online function, allowing visitors to communicate and interact in real time in the virtual exhibition hall.

[0074] The workflow is as follows:

[0075] S41, interactive function realization.

[0076] Allow users to set multiple guide points in the virtual exhibition hall, each of which can contain text descriptions, audio explanations and other information; provide editing functions, allowing users to adjust the switching time, text description content and audio explanation files between guide points; realize automatic playback function, automatically switch guide points according to the order and time interval set by the user;

[0077] Provides a roaming path recording tool, allowing users to record roaming paths through mouse or keyboard operations; provides editing functions, allowing users to crop, splice and adjust recorded roaming paths; implements automatic playback function, automatically roaming the virtual exhibition hall according to the path recorded by the user;

[0078] Allow users to place multiple hotspots in the virtual exhibition hall, each of which can trigger specific interactive actions or display specific information; provide hotspot editing function, allowing users to adjust the position, size, shape and triggering method of the hotspot; realize hotspot interaction function, when the user clicks or touches the hotspot, the corresponding action is triggered or the corresponding information is displayed.

[0079] S42, multiplayer online function is realized.

[0080] Build a WebSocket server to achieve real-time communication and data transmission between users; provide a chat room function to allow users to communicate and interact in real time in the virtual exhibition hall; implement user status synchronization functions, such as location, orientation, and movement, so that other users can see each other's changes in real time.

[0081] Implement user registration and login functions to ensure that each user has a unique identity; provide user authority management functions, such as administrators and ordinary users, so as to restrict and manage user operations; implement user data storage functions to record user basic information, operation records and communication content, etc.

[0082] Data analysis module: collects and analyzes visitors' browsing data, including browsing time, browsing path, click-through rate, etc., to provide decision support for exhibition hall managers. At the same time, this module can also recommend relevant exhibits and exhibition activities based on visitors' browsing behavior.

[0083] The workflow is as follows:

[0084] S51. Determine the scope of data collection.

[0085] Specify the type of data that needs to be collected, including browsing time, browsing path, click-through rate, etc.;

[0086] Determine the source of data collection, such as the server logs of the virtual exhibition hall, the interaction records of the front-end pages, etc.;

[0087] Deploy data collection tools such as JavaScript code snippets, API interfaces, etc. in the server and front-end pages of the virtual exhibition hall;

[0088] Ensure that data collection tools can collect visitors’ browsing data in the virtual exhibition hall in real time and accurately;

[0089] Clean and preprocess the collected raw data to remove duplicate data, abnormal data, and invalid data;

[0090] Convert the data into a format suitable for analysis, such as CSV, Excel, or a database table.

[0091] S52. Data analysis.

[0092] Choose appropriate data analysis methods, such as descriptive analysis, exploratory analysis, predictive analysis, etc., according to the type of data and purpose to be analyzed;

[0093] Descriptive analysis is used to summarize the basic characteristics of the data, such as the mean, median, standard deviation, etc.

[0094] Exploratory analysis is used to discover patterns and relationships in data, such as correlation analysis, cluster analysis, etc.

[0095] Predictive analytics is used to predict future trends and outcomes, such as time series analysis, regression analysis, etc.

[0096] Use data analysis tools to conduct in-depth analysis of pre-processed data and extract key information, such as visitors' browsing habits, interest preferences, etc. Based on the analysis results, provide decision-making support for exhibition hall managers, such as optimizing exhibit layout, adjusting exhibition strategies, etc.

[0097] S53, recommendation system construction.

[0098] According to the audience's browsing behavior data, select the appropriate recommendation algorithm, such as collaborative filtering, content recommendation, hybrid recommendation, etc.

[0099] Collaborative filtering algorithms recommend related exhibits and exhibition activities based on similar behaviors of visitors.

[0100] The content recommendation algorithm recommends relevant content based on the characteristics of exhibits and exhibition activities.

[0101] The hybrid recommendation algorithm combines the advantages of collaborative filtering and content recommendation to improve the accuracy and diversity of recommendations.

[0102] Build a recommendation system using the selected recommendation algorithm; test and verify the recommendation system to ensure the accuracy and effectiveness of the recommendation; embed the recommendation system into the virtual exhibition hall to provide visitors with personalized recommendations for exhibits and exhibition activities.

[0103] S54. Result display and feedback.

[0104] Present data analysis results and recommendation results to exhibition hall managers and visitors in an intuitive and easy-to-understand manner;

[0105] Use charts and reports to present data analysis results, such as browsing time distribution charts and browsing path heat maps;

[0106] Display recommendation results in the virtual exhibition hall, such as a recommended list of relevant exhibits and exhibition activities; collect feedback from exhibition hall managers and visitors on data analysis results and recommendation systems.

[0107] The data analysis module and recommendation system are optimized and improved based on feedback, and are regularly updated and upgraded to adapt to the changing needs of exhibition hall managers and visitors.

[0108] The beneficial effects of this embodiment are as follows: the digital online virtual cloud exhibition hall system of this embodiment provides an exhibition platform that is not limited by time and space for the audience through virtual reality technology and Internet technology. The system not only enriches the exhibition content and improves the audience's visiting experience, but also provides decision-making support for exhibition hall managers. Descriptive, exploratory and predictive analysis methods are used to present the analysis results to managers and audiences in an intuitive form, so as to make more effective decisions and improve user experience.

[0109] The above description is only a preferred specific implementation manner of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can make equivalent replacements or changes according to the technical scheme and inventive concept of the present invention within the technical scope disclosed by the present invention, which should be covered by the protection scope of the present invention.

[0110] The preferred embodiments of the present invention disclosed above are only used to help explain the present invention. The preferred embodiments do not describe all the details in detail, nor do they limit the invention to only specific implementation methods. Obviously, many modifications and changes can be made according to the content of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the present invention, so that those skilled in the art can understand and use the present invention well. The present invention is limited only by the claims and their full scope and equivalents.

Claims

1. Based on the digital online virtual cloud exhibition hall system, it is characterized by: The system includes a data acquisition module, a 3D modeling module, a virtual display module, an interaction module and a data analysis module; Data collection module: used to collect exhibit materials required for display in the exhibition hall, including pictures, videos, and audio multimedia information; at the same time, this module is also responsible for collecting basic setting information of the exhibition hall, including exhibition hall layout and booth settings; 3D modeling module: Based on the information collected by the data acquisition module, 3D models of the exhibition hall and exhibits are constructed using 3D modeling technology to ensure that the models are consistent with the real exhibits in appearance and size; Virtual display module: import 3D models into the virtual exhibition hall space editing platform and realize virtual display of exhibits through virtual reality technology; Interactive module: provides interactive functions, including guide point setting, automatic roaming path recording, and hotspot placement. At the same time, this module also supports multi-person online functions, allowing visitors to communicate and interact in real time in the virtual exhibition hall; Data analysis module: collects and analyzes visitors' browsing data, including browsing time, browsing path, and click-through rate, to provide decision support for exhibition hall managers. At the same time, this module can also recommend relevant exhibits and exhibition activities based on visitors' browsing behavior.

2. The digital online virtual cloud exhibition hall system according to claim 1 is characterized in that: The data acquisition module also includes: Pre-process the collected exhibit materials to improve their quality; Classify, organize and analyze the basic setting information of the exhibition hall, including real-time monitoring and adjustment of environmental data, and analysis of audience behavior patterns to optimize display content and layout.

3. The digital online virtual cloud exhibition hall system according to claim 1 is characterized in that: The 3D modeling module further includes: Build 3D models of exhibits based on pictures and video materials provided by the data acquisition module, and apply textures and materials to the models; A 3D model of the exhibition hall is constructed based on the exhibition hall layout and booth setting information provided by the data acquisition module, and 3D models of exhibits are placed in the model.

4. The digital online virtual cloud exhibition hall system according to claim 1 is characterized in that: The virtual display module also includes: In the virtual exhibition hall space editing platform, add materials and lighting effects to the exhibition hall and exhibits, design interactive methods, and render the virtual exhibition hall to optimize performance.

5. The digital online virtual cloud exhibition hall system according to claim 1 is characterized in that: The interaction module also includes: Build a WebSocket server to realize real-time communication and data transmission between users, provide chat room functions, realize user status synchronization functions, as well as user registration and login functions, and provide user permission management functions and user data storage functions.

6. The digital online virtual cloud exhibition hall system according to claim 1 is characterized in that: The data analysis module also includes: Determine the scope and source of data collection, deploy data collection tools, and clean and pre-process the collected raw data; Use data analysis tools to conduct in-depth analysis of pre-processed data, extract key information, and provide decision support for exhibition hall managers; According to the audience's browsing behavior data, a suitable recommendation algorithm is selected to build a recommendation system, the recommendation system is tested and verified, and the recommendation system is embedded in the virtual exhibition hall.

7. The digital online virtual cloud exhibition hall system according to claim 6 is characterized in that: The data analysis module also includes: Analyze data using descriptive, exploratory, and predictive analysis methods; The data analysis results and recommendation results are presented to the exhibition hall managers and visitors in an intuitive way, and feedback is collected for optimization and improvement.

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