Information processing device, program and information processing method

Abstract

To provide an information processing device, a program and an information processing method capable of providing a service particularly suitable for fans to give commodities as gifts to celebrities or agencies to which the celebrities belong via EC sites.SOLUTION: An information processing device (2) comprises: a purchase information acquisition unit (221) that acquires, from a purchaser terminal (3) displaying an EC site, gift purchase operation information including purchase commodity specification information representing a commodity purchased as a gift at a first price by an operation of a purchaser and, after acquiring the gift purchase operation information, acquires purchase information representing that the commodity represented by the purchase commodity specification information included in the acquired gift purchase operation information has been purchased at a second price; and a profit calculating unit (222) that tabulates a total purchase amount of the commodities at the first price from the EC site during a prescribed tabulation period as a first tabulation amount, tabulates a total purchase amount of the commodities at the second price during the tabulation period as a second tabulation amount, and calculates a profit amount obtained by subtracting the second tabulation amount from the first tabulation amount.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an information processing device, a program, and an information processing method. [Background technology]

[0002] In recent years, there has been a service (hereinafter referred to as "address-free gift service") that allows purchasers who use EC (Electronic Commerce) sites to purchase various products to purchase physically existing products (hereinafter simply referred to as "products") and to send the purchased products to recipients whose addresses the purchasers do not know. For example, Patent Document 1 discloses an information processing system that includes an information processing device for providing the address-free gift service. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7456684 Summary of the Invention [Problem to be solved by the invention]

[0004] Meanwhile, as various entertainers or famous people (hereinafter collectively referred to as "talents") engage in various activities, fans who support the talent may wish to give a product as a gift to the talent or their agency. In such cases, it would be highly convenient if fans could give the product they purchased from an e-commerce site as a gift to the desired talent or their agency. However, the conventional technology disclosed in Patent Document 1 had the problem that it was designed to provide a gift service between individuals, and was not designed to provide a service that was particularly suitable for fans to give gifts to celebrities or their agencies via e-commerce sites.

[0005] The present invention solves the above-mentioned problems and aims to provide an information processing device, program, and information processing method that can provide a service that is particularly suitable when fans give products as gifts to talents or their agencies via an e-commerce site. [Means for solving the problem]

[0006] The information processing device of the present invention is an information processing device that provides a service that allows a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating the recipient to give the gift to the recipient, and is equipped with a purchase information acquisition unit that acquires gift purchase operation information from a purchaser terminal displaying the EC site, including purchase product identification information indicating a product purchased as a gift at a first price by the purchaser's operation, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information was purchased at a second price, and a profit calculation unit that tallyes the total purchase amount of the product at the first price from the EC site during a predetermined aggregation period as a first aggregate amount, tallyes the total purchase amount of the product at the second price during the aggregation period as a second aggregate amount, and calculates a profit amount by subtracting the second aggregate amount from the first aggregate amount. [Effects of the Invention]

[0007] The information processing device of the present invention acquires gift purchase operation information from a purchaser terminal displaying an EC site linked to recipient information, the gift purchase operation information including purchase product identification information indicating a product purchased as a gift at a first price through the purchaser's operation, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information was purchased at a second price, and tallyes the total purchase amount of the product at the first price from the EC site during a predetermined aggregation period as a first aggregate amount, and tallyes the total purchase amount of the product at the second price during the aggregation period as a second aggregate amount, and calculates a profit amount by subtracting the second aggregate amount from the first aggregate amount. For example, when the recipient is a talent or their agency and the purchaser is a fan who supports the talent, and the fan (purchaser) purchases a product as a gift for the talent (recipient) at a first price from an EC site linked to recipient information indicating the talent (recipient), the information processing device of the present invention can calculate the difference between the first price, which is the purchase price from the EC site, and the second price, which is the price at which the product is purchased, during the aggregation period. This allows fans to purchase products from the EC site and give them as gifts to the talents they support, while the talents can obtain automatically calculated results for the difference, at least part of which can become a source of income for themselves, providing a service that is particularly suited to fans giving gifts to talents or their agencies via the EC site. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a diagram illustrating a configuration of an information processing system according to a first embodiment. [Figure 2] 1 is a block diagram showing a configuration of an information processing device according to a first embodiment. [Figure 3] 1 is a block diagram showing a hardware configuration for realizing the functions of an information processing device according to a first embodiment. [Figure 4] FIG. 3 is a sequence diagram showing processing in the information processing system according to the first embodiment. [Figure 5] 3 is a flowchart showing an information processing method according to the first embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] Embodiment 1 (Information Processing System) Fig. 1 is a diagram showing the configuration of an information processing system 1 according to the first embodiment. In Fig. 1, the information processing system 1 is a system in which an information processing device 2, a purchaser terminal 3, and a recipient terminal 4 are connected via a network 5. An existing telecommunications line can be used as the network 5. The network 5 includes, for example, the Internet.

[0010] (Outline of information processing device) The information processing device 2 is an information processing device for providing a service (hereinafter referred to as the "gift service") that allows a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating the recipient to give the gift to the recipient. The information processing device 2 acquires gift purchase operation information including purchase product identification information indicating a product purchased as a gift at a first price by the purchaser's operation from the purchaser terminal 3 displaying the EC site, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information has been purchased at a second price. In addition, the information processing device 2 tally the total purchase amount of products at a first price from the EC site during a predetermined aggregation period as a first aggregate amount, and tally the total purchase amount of products at a second price during the aggregation period as a second aggregate amount, and calculates the profit amount by subtracting the second aggregate amount from the first aggregate amount.

[0011] The gift service provided by the information processing device 2 may be a service that allows a purchaser who purchases a product from an EC site to give the product as a gift to a recipient whose address the purchaser knows, or it may be the address-free gift service described above. Hereinafter, the gift service provided by the information processing device 2 is assumed to be an address-free gift service. In a typical example described below (where the recipient is a celebrity or the like and the purchaser is a fan), the address-free gift service may be preferable from a security standpoint.

[0012] The information processing device 2 is, for example, a computer such as a server, etc. Note that the information processing device 2 may be physically configured as one computer or may be configured as multiple computers. The storage unit 23 (described later) of the information processing device 2 stores information necessary for processing, such as recipient information, gift purchase operation information, purchase information, information indicating a collection period, information indicating a first price, information indicating a first collection amount, information indicating a second price, information indicating a second collection amount, and information indicating a profit amount. The storage unit 23 may also store second price purchase information (described later). The storage unit 23 may also store receiving information (described later). These pieces of information are linked to information identifying each EC site and stored in the storage unit 23. Hereinafter, the information identifying an EC site is assumed to be an ID unique to the EC site (hereinafter referred to as an "EC site ID"). The details of each piece of information and the information processing device 2 will be described later.

[0013] (Typical examples of recipients and purchasers) The "recipient" in a gift service may be any person, but a typical recipient is a talent or the talent's agency (hereinafter also referred to as "talent, etc."). In this specification, "talent" may include any entertainer or famous person. Entertainers or famous people may also include broadcasters who broadcast live streams (live broadcasts), music streams, or video streams on online distribution platforms. Furthermore, in this specification, "agency" may also include various types of organizations or groups. For example, it may include a case where the celebrity is a professional athlete and the agency is the management company of the team to which the professional athlete belongs. Furthermore, the "purchaser" of the gift service may be any person, but typical purchasers are fans who support the above-mentioned talent. The provider who owns, manages, or operates the information processing device 2 and provides gift services using the information processing device 2 may be any person, but a typical provider is a business other than the recipient and purchaser (hereinafter referred to as a "service provider").

[0014] Hereinafter, the recipient, purchaser, and gift service provider will be referred to as the typical persons described above (hereinafter referred to as "typical examples"). In the following, the recipient, such as a talent, may refer to the talent himself / herself, the talent's agency, or both. Also, since one agency may have more than one talent, the recipient may refer to each of the multiple talents belonging to one agency. When simply referring to the "recipient," it is used without distinguishing between the above cases. Furthermore, hereinafter, the term "recipient" refers to a talent, for example, a live streamer. A live streamer is someone who broadcasts live on the internet and aims to earn revenue (for example, tips from fans, advertising revenue, or merchandise revenue). Live streamers are considered to belong to an agency.

[0015] (EC site) The EC site used in the gift service (hereinafter simply referred to as "EC site") is linked to recipient information that indicates the recipient. The EC site and recipient information are linked, for example, by storing the recipient information linked to the EC site ID in a memory unit accessible by the web server that provides the EC site (hereinafter referred to as "web server memory unit"). Recipient information is information that indicates the destination to which a notification containing text information is electronically sent to the recipient. Recipient information is, for example, the recipient's email address, a mobile phone number for sending SMS (Short Message Service), or a chat app user ID (hereinafter collectively referred to as "electronic destination information"). In addition to the electronic destination information, the recipient information may further include information for identifying the recipient, such as the recipient's name. The recipient's name may be the recipient's real name or a stage name, etc.

[0016] At least one of the pages included in the EC site is a page (hereinafter referred to as a "product page") that displays products that a purchaser can purchase at a first price. The top page of the EC site may be the product page, or a page other than the top page may be the product page. Each product page is assigned a unique ID (hereinafter referred to as a "product page ID"), which is linked to the EC site ID and stored in the web server storage unit.

[0017] The web server storage unit stores data (hereinafter referred to as "EC site data") for displaying one or more EC sites, linked to EC site IDs. The EC site data is written in at least HTML (HyperText Markup Language), and may also be written in HTML and CSS (Cascading Style Sheets). In addition, the web server memory unit stores recipient information linked to each EC site ID, and product information regarding one or more products sold on the EC site displayed by the EC site data linked to that EC site ID.

[0018] The product information includes, for example, information identifying the product, a first price, and a second price for purchasing the product sold on the EC site. The product information may also include an image of the product or a description of the product. The information for identifying the product is, for example, a product ID or a product name, or both. The first price is the price at which the product is sold on the e-commerce site. The second price purchase information is information necessary to purchase the product at the second price, and is information about a second EC site where the product can be purchased at the second price, or information about the sales page for the product on the second EC site (hereinafter collectively referred to as "second EC site information"), or information about a physical store where the product can be purchased at the second price. The second EC site is a general EC site that is different from the EC site used for the gift service. The second price purchasing information may include, for example, a product ID as information for identifying the product.

[0019] Here, the first price is a price that is set appropriately for each product. As with the prices of general products, the first prices for different types of products may be set differently or the same. Furthermore, even for the same type of product, different prices may be set depending on, for example, the e-commerce site where the product is sold, and even if the product is sold on the same e-commerce site, different prices may be set depending on the sales period. In contrast, the second price is the price at which a product sold at the first price on the EC site is sold on the second EC site or in a physical store. The second price may be the price offered to consumers on the second EC site or in a physical store, or the purchase price from the second EC site or in a physical store. In the gift service, a product sold on an EC site is purchased by a purchaser at a first price, i.e., even if the purchaser has completed the payment process for the purchase of the product, the product to be sent to the recipient has not actually been purchased yet. In the gift service, the product to be sent to the recipient is actually sent to the recipient after the gift purchase operation information is acquired by the information processing device 2 (and the payment process is completed), and then the product is purchased at a second price from a second EC site or a physical store indicated by the second price purchase information.

[0020] Typically, the first price is set to a higher amount than the second price. Therefore, at least a portion of the difference between the first price and the second price can become the recipient's income. Even if a product is purchased from an EC site at the first price, a predetermined period of time may pass without the product being actually purchased, making it impossible to purchase the product at the second price thereafter. In such a case, at least a portion of the first price itself can become the recipient's income. The first price may be set by the recipient or by a party other than the recipient (e.g., a service provider). The first price may also be set based on the second price acquired by the information processing device 2. For example, the information processing device 2 may acquire the second price from the second EC site and set the price determined by multiplying the second price by a predetermined percentage or by adding a predetermined amount to the second price as the first price. Furthermore, the information processing device 2 may periodically acquire the second price from the second EC site, etc., and set the first price based on the second price. The information indicating the first price is a number indicating the price, and the information indicating the second price is a number indicating the price. The information indicating the second price is included in the purchase information, as described below. The first price and the second price may be expressed in legal currency such as Japanese yen, or in digital currency such as virtual currency or electronic money.

[0021] (A typical example is an e-commerce site) In the typical example described above, an EC site may be provided for each talent or each agency, for example. When an EC site is created for each talent, the EC site is linked to recipient information indicating the talent as the recipient. The product page included in the e-commerce site for each talent displays one or more products that a purchaser can purchase at a first price and give to the talent.

[0022] When an e-commerce site is created for each agency, the e-commerce site is linked to recipient information indicating at least the agency as the recipient. Alternatively, when an e-commerce site is created for each agency, the e-commerce site may be linked to recipient information indicating each of one or more talents belonging to the agency in addition to recipient information indicating the agency. The product page of the EC site for each agency displays, for example, one or more products that a purchaser can purchase at a first price and gift to the agency, rather than to an individual talent.

[0023] Alternatively, the e-commerce site of each agency may have a dedicated product page for each of one or more talents. Each product page displays one or more products that a purchaser can purchase at a first price and gift to one talent. In this case, the product page ID of the product page, the recipient information of the talent dedicated to that product page, and the product information of one or more products that can be purchased on that product page are linked and stored in the web server memory unit.

[0024] Alternatively, the e-commerce site for each agency may have one or more product pages, and on each product page, one or more products that a purchaser can purchase at a first price and give to each of multiple talents may be displayed in a manner that identifies each talent. In this case, the product page ID of the product page is linked to the recipient information of each of the multiple talents displayed on the product page, and each piece of recipient information is linked to product information of one or more products identified for the talent indicated by the recipient information, and these are stored in the web server memory unit.

[0025] If a product is customizable, for example, by allowing the user to choose its color or design, the product ID and information indicating the user's preferred color may be stored in the web server storage unit in association with the recipient information of each celebrity. Also, when purchasing a product, it may be possible to optionally include a message card from the purchaser (a fan) to the celebrity recipient, and the design of the message card may be linked to the recipient information of each celebrity and information on the selectable message card design may be stored in the web server storage unit.

[0026] Here, when an e-commerce site is created for each agency, even if a gift is sent to an individual talent, the delivery address for the gift is usually the agency's address. Therefore, in this case, the recipient information for each talent may be different, such as the talent's name, but the electronic destination information may be the same. For example, the main email address of the agency may be stored as the common electronic destination.

[0027] The EC site may be provided by a general web server for EC sites, or may be provided by the information processing device 2. When an EC site is provided by the information processing device 2, the information processing device 2 also functions as a web server for the EC site. In this case, the storage unit 23 of the information processing device 2 stores information similar to the information stored in the above-mentioned web server storage unit for providing the EC site. Hereinafter, it is assumed that the information processing device 2 has a function as a web server for an EC site.

[0028] (Purchaser's device) The purchaser terminal 3 is a terminal device used by a purchaser. The purchaser terminal 3 is a terminal device that can communicate with the information processing device 2 via the network 5, and is, for example, a smartphone, a tablet terminal, or a PC (Personal Computer). The purchaser terminal 3 is equipped with an input device and a display device (not shown). The information processing system 1 has one or more purchaser terminals 3. Only one purchaser terminal 3 is shown in FIG.

[0029] Upon receiving an operation from a purchaser, the purchaser terminal 3 can transmit request information requesting data for displaying, for example, a top page or a product page on the EC site to the information processing device 2. Upon receiving the request information from the purchaser terminal 3, the information processing device 2 transmits data for displaying a page corresponding to the request information to the purchaser terminal 3. Furthermore, the purchaser terminal 3 can transmit information indicating various operations performed by the purchaser on the EC site to the information processing device 2. When the information processing device 2 acquires information indicating such operations from the purchaser terminal 3, it performs processing according to the acquired information. The information indicating such an operation includes information indicating that the purchaser has performed an operation on the purchaser terminal 3 to purchase a product from the product page (hereinafter referred to as "gift purchase operation information").

[0030] (Recipient's terminal) The recipient terminal 4 is a terminal device used by the recipient. The recipient terminal 4 is a terminal device that can communicate with the information processing device 2 via the network 5, and is, for example, a smartphone, a tablet terminal, or a PC. The recipient terminal 4 is equipped with an input device and a display device (not shown). 1 shows only one recipient terminal 4. However, the information processing system 1 may have a plurality of recipient terminals 4. The recipient terminal 4 is capable of acquiring various information that the information processing device 2 transmits to the destination indicated by the electronic destination information included in the recipient information. In the typical example described above, for example, if an EC site is provided for each talent, the recipient terminal 4 is used by that talent, and if an EC site is provided for each agency, the recipient terminal 4 is used by that agency.

[0031] (Details of information processing device) The information processing device 2 will be described in more detail below. As shown in FIG. The communication unit 21 communicates with the purchaser terminal 3 or the recipient terminal 4 via the network 5. For example, the communication unit 21 can communicate via the network 5 with the purchaser terminal 3 or the recipient terminal 4 that is capable of mobile communication using a communication method such as LTE, 3G, 4G, or 5G. The calculation unit 22 controls the overall operation of the information processing device 2. The calculation unit 22 includes a purchase information acquisition unit 221, a profit calculation unit 222, a distribution condition acquisition unit 223, a recipient profit calculation unit 224, a receipt information acquisition unit 225, a gift display information transmission unit 226, a transfer processing unit 227, and a reaction processing unit 228. When the calculation unit 22 executes the gift service provision program, the functions of the purchase information acquisition unit 221, the profit calculation unit 222, the distribution condition acquisition unit 223, the recipient profit calculation unit 224, the receipt information acquisition unit 225, the gift display information transmission unit 226, the transfer processing unit 227, and the reaction processing unit 228 are realized.

[0032] The storage unit 23 stores, for example, a gift service provision program and information used in the calculation processing of the calculation unit 22. The storage unit 23 is a storage device provided in a computer that functions as the information processing device 2, and includes storage such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive), or the memory 103 shown in FIG. 3. The storage unit 23 may be provided outside the information processing device 2 as long as it is accessible by the information processing device 2.

[0033] 3 is a block diagram showing a hardware configuration that realizes the functions of the information processing device 2. For example, the information processing device 2 has, as its hardware configuration, a communication interface 100, an input / output interface 101, a processor 102, and a memory 103. The functions of the information processing device 2, namely, a purchase information acquisition unit 221, a profit calculation unit 222, a distribution condition acquisition unit 223, a recipient profit calculation unit 224, a receiving information acquisition unit 225, a gift display information transmission unit 226, a transfer processing unit 227, and a reaction processing unit 228, are realized by executing a gift service provision program in this hardware configuration.

[0034] The communication interface 100 outputs data received from various external devices via the network 5 to the processor 102, and transmits data generated by the processor 102 to the purchaser terminal 3 or the recipient terminal 4 via the network 5. The processor 102 reads and writes data from the memory unit 23 via the input / output interface 101.

[0035] The processor 102 reads the gift service provision program stored in the storage unit 23 via the input / output interface 101, loads it into the memory 103, and executes the gift service provision program loaded into the memory 103. In this way, the processor 102 realizes the functions of a purchase information acquisition unit 221, a profit calculation unit 222, a distribution condition acquisition unit 223, a recipient profit calculation unit 224, a receiving information acquisition unit 225, a gift display information transmission unit 226, a transfer processing unit 227, and a reaction processing unit 228. The memory 103 is, for example, a RAM (Random Access Memory).

[0036] (Purchase Information Acquisition Department) The purchase information acquisition unit 221 acquires gift purchase operation information including purchase product identification information indicating a product purchased as a gift at a first price by the purchaser's operation from the purchaser terminal 3 displaying the EC site, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information has been purchased at a second price. When a purchaser operates the input device of the purchaser terminal 3 to specify the URL (Uniform Resource Locator) of an EC site, the purchaser terminal 3 transmits request information requesting EC site data for displaying a product page of the EC site specified by the URL to the information processing device 2. When the information processing device 2 receives the request information from the purchaser terminal 3, it transmits to the purchaser terminal 3 the EC site data for displaying the product page of the EC site specified by the URL.

[0037] When the browser of the purchaser terminal 3 acquires the EC site data for displaying the product page from the information processing device 2, it displays the product page of the EC site based on the EC site data. The product page displays, for example, the recipient of the product, an image of the product, the product name, the selling price (first price), and other product descriptions, as well as a button for purchasing the product as a gift (hereinafter referred to as the "gift purchase button"). The product page may also have buttons for increasing or decreasing the number of products that the purchaser wishes to purchase. It should be noted that one or more products may be listed on one product page, and for example, a gift purchase button or the like may be displayed for each product.

[0038] When the purchaser operates the gift purchase button, the purchaser terminal 3 generates gift purchase operation information indicating that the purchaser has performed a gift purchase operation, and transmits the generated gift purchase operation information to the information processing device 2. The gift purchase operation information may include, for example, information specifying the product to be purchased as a gift (hereinafter referred to as "purchased product specification information"). The purchased product specification information may be, for example, the product ID of the product listed on the product page. The gift purchase operation information may also include information indicating the number of products to be purchased as gifts (hereinafter also referred to as "purchased number").

[0039] When the purchaser terminal 3 transmits the gift purchase operation information to the information processing device 2, the purchase information acquisition unit 221 of the information processing device 2 acquires the gift purchase operation information transmitted from the purchaser terminal 3. The purchase information acquisition unit 221 associates the acquired gift purchase operation information with the product page ID of the product page of the EC site currently displayed on the browser of the purchaser terminal 3, and stores the information in the memory unit 23. In addition, when the information processing device 2 acquires the gift purchase operation information transmitted from the purchaser terminal 3, it generates an order number unique to the acquired gift purchase operation information, associates the generated order number with the acquired gift purchase operation information, and stores it in the memory unit 23. At this time, the gift purchasing operation information can be stored in the storage unit 23 in association with information identifying the purchaser of the product as a gift. The information identifying the purchaser of the gift item is, for example, a purchaser ID, which is set when a person who intends to purchase an item from an EC site registers as a user of the EC site.

[0040] A person who wishes to purchase a product from an EC site performs user registration to use the EC site, for example, by operating the purchaser terminal 3. Information for user registration is transmitted from the purchaser terminal 3 to the information processing device 2, and the information processing device 2 performs user registration processing. Generally, the user's email address is often registered as the ID identifying the user of the EC site, and the registered email address is used as the ID for logging in to the EC site (hereinafter referred to as the "login ID"). On the other hand, as the ID identifying the user of the EC site for use within the system including the information processing device 2, a character string unique to each user, which is generated by the information processing device 2 when the user is registered, is often used in addition to the registered email address. The purchaser ID may be the email address itself used as the login ID, or when an email address is registered as the login ID, it may be a character string generated by the information processing device 2 as described above separately from the login ID. In the following description, the email address registered at the time of user registration is assumed to be the login ID, and the character string or the like generated by the information processing device 2 at the time of user registration is assumed to be the purchaser ID. In this case, the information processing device 2 associates the login ID with the purchaser ID and stores them in the storage unit 23. Furthermore, at the time of user registration, the user's name or nickname or the like is registered and stored in the storage unit 23 in association with the login ID and the purchaser ID.

[0041] When a purchaser (a user who has registered with the EC site) uses the purchaser terminal 3 to purchase a product, the purchaser enters a login ID into the purchaser terminal 3 to log in to the EC site. At that time, the purchaser terminal 3 transmits the login ID to the information processing device 2. When the information processing device 2 acquires the login ID, it can acquire the purchaser ID linked to the login ID from the memory unit 23, and can identify which purchaser is currently accessing which EC site using the purchaser terminal 3. Therefore, when the information processing device 2 acquires gift purchase operation information indicating that an operation has been performed to purchase a product from an EC site displayed in the browser of the purchaser terminal 3, it can link the acquired gift purchase operation information to information identifying the purchaser of the product and store it in the memory unit 23.

[0042] Here, when the information processing device 2 acquires the gift purchase operation information transmitted from the purchaser terminal 3, it can transmit to the purchaser terminal 3 display information for a payment screen for the purchaser to perform a payment operation on the purchaser terminal 3. At that time, the information processing device 2 may transmit the generated order number to the purchaser terminal 3 together with the display information for the payment screen or by including the order number in the display information for the payment screen. When the purchaser terminal 3 acquires the display information for the payment screen, the purchaser terminal 3 displays the payment screen on the display device of the purchaser terminal 3.

[0043] When the purchaser terminal 3 acquires the display information for the payment screen from the information processing device 2, the payment screen displayed on the display device of the purchaser terminal 3 displays input fields for card information, such as an input field for the credit card number and an input field for the cardholder's name, as well as a button for confirming the purchase (hereinafter referred to as the "purchase confirmation button"). The payment screen may also display information about the product, such as the product name of the product to be purchased as a gift and the number of products the purchaser wishes to purchase. When the purchaser inputs card information on the payment screen and then presses the purchase confirmation button, the purchaser terminal 3 generates payment operation information and transmits the generated payment operation information to the information processing device 2. The purchase information acquisition unit 221 of the information processing device 2 then acquires the payment operation information transmitted from the purchaser terminal 3. The payment operation information may include the order number as well as the card information input on the payment screen.

[0044] When the purchase information acquisition unit 221 acquires payment operation information indicating that a payment operation has been performed from the purchaser terminal 3, the information processing device 2 accesses, for example, an external payment system and performs payment processing using the card information and order number included in the acquired payment operation information. The payment processing itself by the payment system is a well-known technology, so a description thereof will be omitted. When the above-mentioned payment process is completed, the information processing device 2 sets the date and time when the payment was completed as the date and time when the gift item was purchased at the first price (hereinafter referred to as the "first price purchase date and time"), and stores information indicating the purchase date and time in the memory unit 23, linking it to the order number.

[0045] Upon completion of the payment process, the information processing device 2 may generate information indicating whether or not the receipt information has been acquired, and store the information in the storage unit 23 in association with the order number. The information indicating whether or not the receipt information has been acquired is a flag indicating whether or not the receipt information has been acquired, which is, for example, "0" if the receipt information has not been acquired, and "1" if the receipt information has been acquired. Immediately after the payment process is completed, the receipt information has not been acquired, so the initial value of the information indicating whether or not the receipt information has been acquired is, for example, "0."

[0046] When the payment process is completed, the information processing device 2 then performs a process of acquiring receipt information. There are two possible modes in which the information processing device 2 acquires the receiving information. One is a mode in which the receiving information entered by the recipient is obtained from the recipient terminal 4 each time a product is purchased from the EC site (hereinafter referred to as the "first mode"), and the other is a mode in which the receiving information stored in the memory unit 23 in association with the recipient information is obtained (hereinafter referred to as the "second mode").

[0047] (In the case of "first mode") First, the case where the mode of obtaining the receiving information is the "first mode" will be described. In the first mode, when the purchase information acquisition unit 221 acquires payment operation information indicating that a payment operation has been performed from the purchaser terminal 3, the information processing device 2 generates receipt page information indicating the receipt page that the recipient accesses to receive the product as a gift. At that time, the information processing device 2 generates a receipt page specific to the order indicated by the order number. For example, a receipt page template is created in advance as a description using HTML or the like and stored in the storage unit 23, and the information processing device 2 retrieves this template from the storage unit 23 to generate the receipt page. The information processing device 2 may include, for example, product names and quantities as information to be displayed on the receipt page. This quantity is the number of products purchased, which is included in the gift purchase operation information. The information processing device 2 may also include information such as the name of the purchaser who is the gift giver as information to be displayed on the receipt page.

[0048] Furthermore, the information processing device 2 generates a URL unique to the receiving page as receiving page information, and stores the generated URL in the storage unit 23 in association with the receiving page. At this time, the information processing device 2 may store the receiving page in association with the order number in the storage unit 23. The information processing device 2 transmits the generated URL to the destination indicated by the electronic destination information included in the recipient information linked to the EC site where the product was purchased.

[0049] When the information processing device 2 sends a URL to the destination indicated by the electronic destination information and the recipient terminal 4 receives the URL, the recipient can operate the recipient terminal 4 to access the receiving page indicated by the URL. When the recipient operates the recipient terminal 4 to specify the URL of the receiving page, the recipient terminal 4 transmits request information requesting information for displaying the receiving page specified by the URL to the information processing device 2. When the information processing device 2 acquires the request information from the recipient terminal 4, it transmits information for displaying the receiving page specified by the URL to the recipient terminal 4. When the recipient terminal 4 acquires the information for displaying the receiving page, it displays the receiving page on the display device.

[0050] After the recipient terminal 4 displays the receiving page, the recipient operates the recipient terminal 4 to input their address and other information for receiving the product (receiving information) into the receiving page, and the recipient terminal 4 then transmits the receiving information to the information processing device 2. The receiving information includes, for example, information specifying the place where the product will be received, such as the recipient's address, and information indicating the desired date and time of receipt. When the information processing device 2 acquires the receiving information transmitted from the recipient terminal 4, it associates the acquired receiving information with the order number and stores it in the storage unit 23, and updates the information indicating whether the receiving information has been acquired. If the information indicating whether the receiving information has been acquired is the above-mentioned flag indicating whether the receiving information has been acquired, the information processing device 2 updates the information indicating whether the receiving information has been acquired from "0", which indicates that the information has not been acquired, to "1", which indicates that the information has been acquired.

[0051] Once the information processing device 2 has acquired the receiving information, a process (hereinafter referred to as the "second price purchase process") is then performed to purchase the gift item purchased from the EC site at a second price from a second EC site or a physical store. The second price purchase process is performed automatically by the information processing device 2, for example. As described above, product information is stored in association with the EC site ID in the storage unit 23. In addition to the product ID, the product information includes, as second price purchase information, second EC site information or information on a physical store where the product can be purchased at the second price.

[0052] When the information processing device 2 acquires the receiving information (for example, when the information indicating whether or not the receiving information has been acquired is updated from "0" to "1"), the information processing device 2 acquires the second EC site information from the storage unit 23. The order number is stored in the memory unit 23 in association with the product ID and receiving information purchased from the EC site, and the second EC site information is stored in the memory unit 23 in association with the product ID.Therefore, when the receiving information has been acquired (the flag indicating whether the receiving information has been acquired is "1"), the information processing device 2 can access the memory unit 23 to acquire the second EC site information for the product for which receiving information has been acquired.

[0053] When the information processing device 2 acquires second EC site information for purchasing a product at a second price from the memory unit 23, it accesses the second EC site indicated by the second EC site information or the sales page for the product on the second EC site, purchases the product indicated by the product ID, and performs the second price purchase process by entering the address or the like indicated in the receiving information as the delivery destination. The second price purchase process by the information processing device 2 may be performed using a known RPA (Robotic Process Automation) technology, or may be performed through API (Application Programming Interface) integration with the second EC site. For example, when RPA is used, since the UI screens of the second EC sites are diverse, an RPA with a scenario preset according to the UI screen of each second EC site may be used.

[0054] When the second price purchase process is completed, the information processing device 2 generates purchase information, associates it with the order number, and stores it in the storage unit 23. The purchase information may include, for example, an EC site ID, information identifying the purchaser (purchaser ID), information identifying the product purchased as a gift (product ID), information indicating the second price at which the product was purchased, the number of products purchased (purchase quantity), the date and time at which the product was purchased at the second price (hereinafter referred to as the "second price purchase date and time"), recipient information, and receipt information.

[0055] The purchase process for the product at the second price may be performed manually by, for example, an employee of the gift service provider. In this case, for example, the product for which receipt information has been acquired is displayed on the screen of a display device (not shown) possessed by information processing device 2, along with information on the second EC site or the physical store. As the second price purchase process, the employee of the gift service provider may access the second EC site using a terminal device (not shown) and perform the purchase process as described above, or may visit the physical store to purchase the product and request delivery to the recipient. When the second price purchase process is completed, an employee of the gift service provider manually inputs the purchase information along with the order number into the information processing device 2, and the information processing device 2 stores the input purchase information in the memory unit 23, linking it to the order number.

[0056] (Profit calculation department) The profit calculation unit 222 tally the total purchase amount of products at a first price from an EC site during a predetermined aggregation period as a first aggregate amount, and tally the total purchase amount of products at a second price during the aggregation period as a second aggregate amount, and calculates the profit amount by subtracting the second aggregate amount from the first aggregate amount. The aggregation period occurs repeatedly, with the next aggregation period starting the following day after the end of one aggregation period. Information indicating the aggregation period is linked to the EC site ID and stored in the storage unit 23. The length of the aggregation period is set to, for example, one month, and rules are set for determining the specific beginning (or start date) and end (or last day) of the aggregation period, which determine which day of a certain month the beginning of the period and which day of a certain month the end of the period. The rules for determining the specific beginning and end of each aggregation period are set in advance by the gift service provider based on the recipient's request and stored in the storage unit 23. Note that the length of the aggregation period and the rules for determining the beginning and end of each aggregation period can be set arbitrarily, in addition to the above example. The predetermined aggregation period means a certain aggregation period determined based on the above rules. Also, the information indicating the aggregation period means information indicating a certain aggregation period determined based on the above rules, that is, information indicating the specific dates of the beginning and end of a certain aggregation period.

[0057] The profit calculation unit 222 calculates a first total amount as the total purchase amount of all products purchased at the first price from one e-commerce site within one aggregation period, and stores information indicating the calculated first total amount in association with information indicating the aggregation period in the storage unit 23. The information indicating the first total amount is information described as a numerical value. As explained above, various information about products purchased at a first price from an EC site is linked to each purchase via a unique order number assigned to that purchase and stored in the storage unit 23. This linked information includes the product ID (purchased product identification information) of the product purchased at the first price, the number of purchases, and the purchase date and time at the first price. Therefore, the profit calculation unit 222 can use information indicating the aggregation period and the purchase date and time at the first price to identify, for a given aggregation period, all of the product IDs, purchase quantities, and order numbers of products purchased at the first price from a single EC site within that aggregation period. Furthermore, the specific first price of each product is identified as the first price linked to the product ID in the product information. Based on this information, the profit calculation unit 222 can calculate the first aggregated amount.

[0058] As described above, in the gift service, even if a product sold on an e-commerce site is purchased by a purchaser at a first price, the product to be sent to the recipient is not actually purchased yet. In the gift service, the product to be sent to the recipient is actually purchased at a second price through a second price purchase process and then sent to the recipient. Even if a product is purchased from the e-commerce site at the first price, the product to be sent to the recipient may not actually be purchased for a certain period of time, and it may become impossible to purchase the product at the second price thereafter. For example, the profit calculation unit 222 calculates the second total amount for all products purchased at the first price from one EC site within one aggregation period, taking into consideration whether or not the products have actually been purchased at the second price after the above-mentioned predetermined period has elapsed. For example, if the products have not actually been purchased at the second price by the time the above-mentioned predetermined period has elapsed, the second price for the products is set to 0 yen.

[0059] That is, the profit calculation unit 222 calculates a second total amount as the total purchase amount of all products purchased at the first price from one EC site within one aggregation period, for example, from the end of the aggregation period until the above-mentioned predetermined period has elapsed, and stores information indicating the calculated second total amount in association with information indicating the aggregation period in the storage unit 23. The information indicating the second total amount is information described as a numerical value. As described above, for products purchased from an EC site at a first price, various information is linked via a unique order number assigned to each purchase and stored in the storage unit 23. The linked information includes the product ID of the product purchased at the second price, information indicating the second price, and the number of purchases. Therefore, for a certain aggregation period identified as described above, the profit calculation unit 222 can calculate a second aggregated amount based on the order numbers of all products purchased at the first price from a single EC site within that aggregation period, the information indicating the second price identified by linking the order numbers, and the number of purchases.

[0060] After the calculation of the first and second total amounts is completed, the profit calculation unit 222 calculates the profit amount by subtracting the second total amount from the first total amount, and stores information indicating the calculated profit amount in association with information indicating the calculation period in the storage unit 23. The information indicating the profit amount is information described as a numerical value. The profit calculation unit 222 may transmit information indicating the calculated profit amount together with information indicating the aggregation period to the destination indicated by the electronic destination information included in the user information, thereby transmitting the information to the recipient terminal 4. Upon acquiring this information, the recipient terminal 4 can display it on a display device.

[0061] The profit calculation unit 222 targets all products purchased at a first price from one EC site within a certain aggregation period, and when purchase information is obtained for each product, it determines that the product indicated by the purchase product identification information during the aggregation period was purchased at a second price, and if purchase information is not obtained within a predetermined validity period, it may determine that the product indicated by the purchase product identification information during the aggregation period was not purchased at the second price, and perform aggregation of a second aggregate amount.

[0062] For a product purchased from an e-commerce site at a first price, a time limit may be set for the period from when the product is purchased at the first price until the second price purchase process is performed. This time limit is called the "validity period." In particular, if the gift service is an address-free gift service and acquires receiving information entered by the recipient from the recipient terminal 4, as in the above-mentioned "first mode" assumed in the explanation so far, the validity period can be set as the validity period of the URL of the receiving page. The validity period of the URL of the receiving page can be set, for example, until a predetermined period (e.g., 30 days) has elapsed from the date the URL was generated, or until a predetermined period has elapsed from the date the URL was generated and sent to the destination. This predetermined period is, for example, determined in advance for each EC site and stored in the storage unit 23 in association with the EC site ID.

[0063] If the validity period is set as the validity period of the receiving page, once the validity period has elapsed, the recipient terminal 4 will no longer be able to access the receiving page from the URL. Therefore, if the recipient has not operated the recipient terminal 4 to access the receiving page, entered the receiving information, and transmitted the entered receiving information to the information processing device 2 before the validity period has elapsed, the information processing device 2 will no longer be able to obtain the receiving information. Once the validity period has elapsed, the product purchased from the EC site at the first price cannot be purchased at the second price. For example, if the information indicating whether or not the receipt information has been acquired is not updated to a value of "1" within the validity period, subsequent purchase processing at the second price will be impossible. Therefore, the purchase information acquisition unit 221 will no longer be able to acquire the purchase information.

[0064] The profit calculation unit 222, for example, takes into account that there may be products purchased at the very end of the aggregation period, and calculates the second aggregated amount after the validity period has elapsed from the end of the period, and after the period required for the second price purchase process has elapsed (hereinafter referred to as the "second aggregated amount calculation timing"). At the timing of calculating the second total amount, for an order number associated with and stored in association with purchase information, the profit calculation unit 222 specifies the second price of the product associated with that order number as the price indicated by the information indicating the second price included in the purchase information, and calculates the second total amount. In other words, when purchase information is acquired for each product, the profit calculation unit 222 determines that the product indicated by the purchase product identification information was purchased at the second price during the aggregation period, and includes it in the aggregation of the second total amount. For an order number for which no purchase information is linked and stored at the time of calculating the second total amount, the profit calculation unit 222 calculates the second total amount by setting the second price of the product linked to that order number to 0 yen. In other words, if the purchase information is not acquired within the validity period, the profit calculation unit 222 determines that the product indicated by the purchase product specification information (product ID) was not purchased at the second price during the totalization period, and includes it in the totalization of the second total amount.

[0065] The profit calculation unit 222 may be configured to calculate a first total amount as the total purchase amount of products purchased at the first price from a certain e-commerce site during a certain collection period, and calculate a second total amount as the total purchase amount of products actually purchased at the second price during the same collection period. In this case, when calculating the first total amount and the second total amount during the same collection period, the products purchased at the first price and the products purchased at the second price do not need to be associated with each other via order numbers or the like. The profit calculation unit 222 can use information indicating the collection period, the purchase date and time at the first price, and the purchase date and time at the second price to identify, for a certain collection period, the product IDs, purchase quantities, and first prices of all products purchased at the first price from a certain e-commerce site during that collection period, and can also identify the product IDs, purchase quantities, and second prices of all products purchased at the second price as gifts for recipients on the e-commerce site during that collection period. Based on this information, the profit calculation unit 222 can calculate the first total amount and the second total amount. In this case, too, when the profit calculation unit 222 has completed calculating the first and second total amounts, it calculates the profit amount by subtracting the second total amount from the first total amount, and stores information indicating the calculated profit amount in the memory unit 23, linking it to information indicating the total period.

[0066] (Distribution condition acquisition department) The distribution condition acquisition unit 223 acquires distribution conditions that stipulate the conditions for distribution of profits between the recipient and the service provider that provides the gift service. The distribution conditions are set in advance by the gift service provider with the consent of the recipient, and are stored in the memory unit 23 in association with the EC site ID. Any conditions can be set as the distribution conditions. For example, the distribution conditions may specify the ratio of the profit amount calculated after the profit calculation unit 222 has finished calculating the first and second total amounts to be shared between the recipient and the service provider. Alternatively, the distribution conditions may specify that the recipient or the service provider will receive a predetermined fixed amount, not exceeding the aforementioned profit amount. For example, when the profit calculation unit 222 finishes calculating the profit amount for a certain EC site in a certain aggregation period, or at any timing before calculating the profit amount in a certain aggregation period, the distribution condition acquisition unit 223 acquires the distribution conditions stored in the storage unit 23 in association with the EC site ID of the EC site from the storage unit 23. Upon acquiring the distribution conditions, the distribution condition acquisition unit 223 outputs the acquired distribution conditions to the recipient profit calculation unit 224.

[0067] (Recipient's Profit Calculation Department) The receiver's profit calculation unit 224 calculates the receiver's profit based on the profit amount and distribution conditions. After calculating the profit amount, the profit calculation unit 222 may output the calculated profit amount to the recipient profit calculation unit 224. The recipient profit calculation unit 224 acquires the distribution conditions from the distribution condition acquisition unit 223 and the profit amount from the profit calculation unit 222, and calculates the recipient's profit based on the acquired profit amount and distribution conditions. In this case, the recipient profit calculation unit 224 can calculate the profit of the service provider in addition to the recipient's profit. The recipient profit calculation unit 224 stores the calculated recipient profit and service provider profit in the storage unit 23. The recipient profit calculation unit 224 may transmit information indicating the calculated recipient profit, together with information indicating the aggregation period, to the recipient terminal 4 by sending the information to the destination indicated by the electronic destination information included in the user information. The recipient profit calculation unit 224 may transmit information indicating the service provider profit to the above-mentioned destination, in addition to the information indicating the calculated recipient profit. Once the recipient terminal 4 acquires this information, it can display it on a display device.

[0068] As described above, in a typical example, an e-commerce site may be provided for each talent or each agency. If an e-commerce site is created for each talent, the talent is the recipient. Therefore, the recipient profit calculation unit 224 distributes the profit amount based on the distribution conditions between the talent and the service provider, and calculates the talent's profit. On the other hand, when an e-commerce site is created for each agency, the agency may be the recipient, but in reality, individual talents belonging to the agency may also be the recipient. For example, as described above, one e-commerce site linked to the recipient information of the agency may have product pages dedicated to multiple talents, and each product page (product page ID) may be linked to the recipient information of each talent. In this case, fans can purchase and give products as gifts to individual talents. In such cases, the distribution conditions are deemed to be those that stipulate the method of distribution between the agency and the service provider, and the recipient profit calculation unit 224 distributes the profit amount based on the distribution conditions between the agency as the recipient and the service provider, and calculates the profit of the agency as the recipient. In this way, the recipient's profits are first distributed in full to the agency, which can then distribute them to each talent belonging to that agency. In this case, the agency can also distribute the profits to each talent after deducting its own fees.

[0069] As described above, if the recipient's profits are first distributed in their entirety to the agency, and then distributed by the agency to each talent belonging to that agency, for example, by linking the order number with the product page ID, the profit calculation unit 222 can calculate the profit amount for each product page dedicated to each talent in addition to calculating the profit amount for each EC site. Therefore, when the distribution conditions are also determined, by determining the distribution method between the agency and the service provider, and also the distribution method between the agency and each talent, the distribution conditions acquisition unit 223 acquires these distribution conditions, and the recipient profit calculation unit 224 can also calculate the amount of distribution from the agency to each talent. In this case, it is also possible to determine the distribution amount to each talent after determining the latter distribution conditions taking into account the profit amount for each product page dedicated to each talent.

[0070] Note that the share to the service provider may always be set to 0. In this case, the share to the recipient may be set to 100 vs. 0 as the share condition, and the processing by the share condition acquisition unit 223 and the recipient profit calculation unit 224 described above may be performed. Alternatively, the share condition acquisition unit 223 and the recipient profit calculation unit 224 themselves may be unnecessary. The share condition may be a condition that the share is different for each product, or a condition that the share is different for a product whose validity period for receipt has expired and a product that has been received. The share condition may be a condition that the share is different depending on the profit calculated by the profit calculation unit 222 within a certain aggregation period. For example, a condition may be set such that the share to the service provider is set to 100 if the profit for one month is less than a predetermined amount.

[0071] (In the case of "second mode") Next, a case where the mode of acquiring the information to be received is “second mode” will be described. In the second mode, the information processing device 2 has a receiving information acquisition unit 225.

[0072] (Receiving information acquisition department) The receiving information acquisition unit 225 acquires preset receiving information for a recipient associated with an EC site to receive a purchased gift product. When gift purchase operation information is acquired, the receiving information acquisition unit 225 acquires receiving information for a recipient to receive a product indicated by the purchased product identification information included in the gift purchase operation information.

[0073] The receipt information may be linked to the EC site ID and stored in advance in the storage unit 23 of the information processing device 2. The address, etc. in this receipt information is the address, etc. of the recipient. In addition, certain rules for determining the desired date and time of receipt in this receipt information are stored. The rules may be arbitrary. Examples of rules that can be set include a rule that sets the desired date and time of receipt as the day after the first-price purchase date and time, a rule that sets the desired date and time of receipt as a specific day of the week immediately after the first-price purchase date and time, a rule that sets the desired date and time of receipt as the last day of the month or the first day of the next month if the first-price purchase date and time belongs to that month, or a rule that leaves it up to the product delivery company. In this case, when the purchase information acquisition unit 221 acquires gift purchase operation information from the purchaser terminal 3 displaying the EC site, the purchase information acquisition unit 221 can output the acquired gift purchase operation information to the receipt information acquisition unit 225. When the receipt information acquisition unit 225 acquires the gift purchase operation information, it can acquire, from the storage unit 23, the receipt information linked to the EC site ID. Therefore, the recipient does not need to operate the recipient terminal 4 to input receiving information, etc., and the information processing device 2 does not perform processes such as generating a receiving page, generating a URL for the receiving page, and sending the URL to the destination indicated by the electronic destination information.

[0074] When the receiving information acquisition unit 225 acquires the receiving information, the receiving information acquisition unit 225 associates the acquired receiving information with the order number and stores it in the storage unit 23, and updates the information indicating whether the receiving information has been acquired. If the information indicating whether the receiving information has been acquired is the above-mentioned flag indicating whether the receiving information has been acquired, the information processing device 2 updates the information indicating whether the receiving information has been acquired from "0", which indicates that the information has not been acquired, to "1", which indicates that the information has been acquired. In addition, the receiving information acquisition unit 225 can determine a specific date and time based on rules for determining the desired date and time of receipt, include it in the acquired receiving information, link it to the order number, and store it in the memory unit 23. In addition, when the receiving information acquisition unit 225 acquires the receiving information, a second price purchase process is performed to purchase the gift item purchased from the EC site at a second price from a second EC site or a physical store, and thereafter, the profit calculation unit 222 calculates the profit amount, etc., as in the first embodiment.

[0075] The purchase information acquisition unit 221 may acquire gift purchase operation information including recipient information that identifies to which of multiple recipients the purchased gift item was given from a purchaser terminal 3 that displays one EC site linked to multiple recipient information. The receiving information may be stored in advance in the storage unit 23 of the information processing device 2 in association with the EC site ID and the corresponding recipient information. As described above, in a typical example, an EC site may be provided for each talent or each agency. When an EC site is created for each agency, a single EC site linked to the agency's recipient information may have product pages dedicated to multiple talents, and each product page (product page ID) may be linked to the recipient information of each talent. The EC site ID and the product page ID are linked to each other and stored in the storage unit 23, so that a single EC site is linked to the recipient information of multiple recipients (talents). Fans can then purchase and give gifts from each product page to the individual talent for whom that product page is dedicated. In this case, the gift purchase operation information sent from the purchaser terminal 3 to the purchase information acquisition unit 221 includes recipient information that identifies which of multiple recipients (talents) belonging to the same agency the purchased gift item was given to.

[0076] In a typical example, when an e-commerce site is created for each talent agency, as described above, the names of the talents in the recipient information for each talent will be different, but the electronic destination information may be stored as a common destination, such as the talent agency's main email address. If the information processing device 2 does not have a receiving information acquisition unit 225, a large number of receiving page URLs may arrive at the recipient terminal 4 of an agency that manages multiple talents, and each time one of these URLs arrives, someone from the agency will need to enter the receiving information. In contrast, if the information processing device 2 is equipped with a receiving information acquisition unit 225, for example, based on the recipient information included in the gift purchase operation information, the receiving information that has been linked to the recipient information and stored in advance in the memory unit 23 is acquired and used, eliminating the need for input on the recipient terminal 4 described above.

[0077] In addition, the purchase information acquisition unit 221 may acquire gift purchase operation information including recipient information that identifies to which of multiple recipients the purchased gift product has been given, from a purchaser terminal 3 that displays an EC site that includes a product list linked to each of multiple recipient information. For example, in a typical example, if an e-commerce site is created for each agency, a single e-commerce site linked to the agency's recipient information may have one or more product pages, and each product page may have multiple product lists. Each product list is a product list dedicated to an individual talent, and the product page displays information so that purchasers can tell which product list is dedicated to which talent. Even if each product page is dedicated to each talent, each product page may display one or more products in the form of a product list. Fans can then purchase and give gifts from each product list to the individual talent for whom that product list is dedicated. In this case, the gift purchase operation information sent from the purchaser terminal 3 to the purchase information acquisition unit 221 includes recipient information that identifies which of multiple recipients (talents) belonging to the same agency the purchased gift item was given to.

[0078] Each product list is assigned a list ID. Each list ID is associated with an EC site ID, a product page ID on which the product list is displayed, recipient information of the corresponding talent, and product information of one or more products included in the product list, and is stored in the storage unit 23. These product lists may be freely edited by each talent or their respective agencies. For example, if a talent finds a product they like on a public e-commerce site, they can add a link to that product on that site to their product list. In this case, the public e-commerce site becomes the second e-commerce site.

[0079] Even if a product list such as that described above is used, if the information processing device 2 does not have a receiving information acquisition unit 225, a large number of receiving page URLs may arrive at the recipient terminal 4 of an agency that represents multiple talents, and each time one of these URLs arrives, someone from the agency will need to enter the receiving information. In contrast, if the information processing device 2 is equipped with a receiving information acquisition unit 225, for example, based on the recipient information included in the gift purchase operation information, the receiving information that has been linked to the recipient information and stored in advance in the memory unit 23 is acquired and used, eliminating the need for input on the recipient terminal 4 described above.

[0080] The receiving information acquisition unit 225 may acquire receiving information including information indicating a single predetermined receiving date as receiving information for receiving multiple gift products. As described above, the receipt information stored in advance in the storage unit 23 may store rules for determining the desired date and time of receipt. This rule can be, for example, a "single receipt date" that is uniformly applied when determining the specific date and time desired for receipt of multiple gift items purchased at a first price in receipt information. For example, such a rule may be set such that the desired date and time of receipt for a product purchased at a first price within a certain period is, for example, the last day of the month or the first day of the next month if the first price purchase date and time belongs to a certain month, or a rule that the desired date and time is a specific date for a period in which a start date and an end date are specified as specific dates and times. In these examples, the above "last day of the month," "first day of the next month," and "specific date" all correspond to a "single receipt date."

[0081] In the explanation of the "first aspect" above, for example, a setting in a gift service was described in which a validity period is set in the URL of the receiving page, which may result in a situation where an item purchased at a first price is not necessarily later purchased at a second price. On the other hand, in the "second aspect" assumed in the explanation here, it is also possible to set a setting (hereinafter referred to as "mandatory purchase setting") such that all products purchased from an EC site at a first price are necessarily purchased at a second price within a predetermined period (for example, within seven days) from the purchase date at the first price. The mandatory purchase setting can also be set in cases where the gift service is not an address-free gift service and the purchaser enters the recipient's address, etc., when purchasing a product as a gift from an EC site. In either case, the receiving information or equivalent information is always acquired, so the second price purchase process can always be performed. When the mandatory purchase setting is adopted, the second price purchase process is always performed for all products purchased at the first price from the EC site, so the profit calculation unit 222 targets all products purchased at the first price from the EC site during a predetermined aggregation period, aggregates the total purchase amount of the products at the first price as a first aggregate amount, aggregates the total purchase amount of all the products at the second price as a second aggregate amount, and calculates the profit amount by subtracting the second aggregate amount from the first aggregate amount. The price in this case is the second price when the second price purchase process was actually performed for all products purchased at the first price. In other words, the second price that was set to 0 yen because purchase information was not acquired is not included.

[0082] When the mandatory purchase setting is adopted, a product purchased at the first price from an EC site at the end of the term (last day) is always purchased at the second price within the above-mentioned predetermined period from the purchase date. Therefore, the second aggregated amount is determined at the latest when the above-mentioned predetermined period has passed from the end of the term (last day). This predetermined period is, for example, predetermined for each EC site and stored in the storage unit 23 in association with the EC site ID. In addition, with the mandatory purchase setting, products must be purchased at the second price within a specified period from the date of purchase at the first price, so it is also possible to add products purchased at the first price from an EC site at the end of the period (last day) to the total purchase amount at the second price at the end of the period (last day) to calculate the second aggregate amount.

[0083] Hereinafter, functions that can be applied to both the "first embodiment" and the "second embodiment" will be described. (Gift display information sending unit) The gift display information transmitting unit 226 transmits, to the recipient terminal 4 used by the recipient, gift display information for displaying that the purchased gift item has been given to the recipient. For example, the purchase information acquisition unit 221 of the information processing device 2 can output information indicating that a product sold on an EC site has been purchased by a purchaser at a first price, i.e., when the payment process for the purchase of the product by the purchaser is completed, to the gift display information transmission unit 226. Upon receiving the information, the gift display information sending unit 226 can send gift display information to the destination indicated in the electronic destination information included in the recipient information linked to the EC site, that is, to the recipient terminal 4, to display that the purchased gift item has been presented to the recipient indicated in the recipient information. The gift display information can include the purchaser's name, the name of the purchased item, the number of items purchased, etc. When the recipient terminal 4 acquires the gift display information, it can display on the display device based on the acquired gift display information.

[0084] If the recipient is a live streamer, the recipient terminal 4 can also be used as a terminal for live streaming. In live streaming, the live streamer can broadcast the screen displayed on the display device of the recipient terminal 4 to viewers who are fans. When a fan purchases a product as a gift from an e-commerce site linked to the recipient information of a live streamer while the live streamer is streaming, the gift display information sending unit 226 sends the gift display information to the recipient terminal 4, and the recipient terminal 4 can display on a display device in real time that the fan has given the product as a gift to the live streamer. For example, a live streamer can find out that a gift has been given to them during a live broadcast, and can also inform viewers of this on screen and bring it up as a topic during the live broadcast.

[0085] Various dramatic effects can be applied to the display on the display device of the recipient terminal 4. For example, the initial display mode indicating that a product has been given may be a mode in which only an image of the shape of a gift box is displayed, and when the gift box is clicked, the gift box opens and the actual product is displayed. It is also possible to vary the display state depending on the type of product or the magnitude of the first price, for example. The information indicating the conditions for such a display mode may be specified by the service provider as a default, or may be specified in advance by the recipient and stored in the storage unit 23, for example.

[0086] (Transfer processing unit) The transfer processing unit 227 acquires transfer instruction information indicating a transfer instruction to transfer the purchased gift item to a person other than the recipient from the recipient terminal 4 used by the recipient, and performs transfer processing to transfer the item to that person. For example, in the above-mentioned "first embodiment," when the receiver terminal 4 acquires the URL of the receiving page, the receiver can decide whether or not to transfer the product to another person. In the "second embodiment," the receiving information is acquired from the storage unit 23 without generating a URL for the receiving page, and the information processing device 2 may then inquire of the recipient terminal 4 as to whether or not to actually perform the second-price purchase process based on the receiving information. When making this inquiry, the recipient can decide whether or not to forward the product to another person. In either case, the recipient can operate the recipient terminal 4 to input a transfer instruction to transfer the purchased gift item to someone other than the recipient.

[0087] When a forwarding instruction is input, the recipient terminal 4 generates forwarding instruction information indicating the forwarding instruction and transmits it to the information processing device 2. The forwarding instruction information includes, for example, information about the forwarding destination input by the recipient operating the recipient terminal 4. The information about the forwarding destination may include information such as the name of the other person who is the forwarding destination, the other person's email address, or the other person's address. When the forwarding processing unit 227 of the information processing device 2 acquires the forwarding instruction information, it performs forwarding processing. If there is existing receiving information linked to the order number of the product to be transferred, the transfer processing unit 227 deletes that receiving information. Then, when transferring the URL of the receiving page, the transfer processing unit 227 transfers the URL based on information such as an email address included in the transfer instruction information. Furthermore, if the receiving page and the URL of the receiving page have not yet been generated, the transfer processing unit 227 generates the receiving page and the URL of the receiving page and sends the URL to the email address included in the transfer instruction information. Furthermore, if the transfer instruction information includes the address of another person to whom the product is to be transferred, the transfer processing unit 227 stores new receiving information in the storage unit 23 linked to the order number of the product to be transferred, and either performs second-price purchase processing itself or instructs an employee of the service provider to perform second-price purchase processing.

[0088] There may be cases where the purchaser requests that a message card from the purchaser to the recipient be attached to the product to be transferred by the transfer processing unit 227. The message card may be a physical card such as a paper card, or may be an electronic card. If a request has been made to attach a physical message card, the forwarding processing unit 227 deletes the request. Furthermore, if a request has been made to attach an electronic message card, the forwarding processing unit 227 either deletes the request or modifies the message content to a more general one. Because the message card text is usually personal information from the purchaser to the recipient, it is preferable to avoid attaching the message card with its content intact when forwarding the product to another person.

[0089] When multiple products are presented to a recipient at the same time, the display device of the recipient terminal 4 may display a list of the multiple products. In this case, for example, a check box may be provided for each of the multiple products, and when the recipient operates the recipient terminal 4, for one or more products for which the check box is checked, transfer instruction information including information identifying those products (product ID or order number, etc.) may be sent from the recipient terminal 4 to the transfer processing unit 227, and the transfer processing unit 227 may perform the transfer process for those products all at once. In this case, the information about the destination of transfer of those products may be specified by the same recipient.

[0090] (Reaction processing section) The reaction processing unit 228 acquires reaction instruction information indicating that a reaction is to be made to the purchaser from the recipient terminal 4 used by the recipient, and performs reaction processing to make the reaction. The recipient can operate the recipient terminal 4 to give a reaction in return to the purchaser who purchased the product as a gift for the recipient. A reaction in return may be, for example, an electronic message, video data, or photo data (hereinafter referred to as "electronic message, etc.") sent to the recipient, or a physical gift may be sent. When making a reaction, for example, the recipient operates the recipient terminal 4 to select the history of the product to be reacted to from the history display of products purchased as gifts for the recipient. The history display includes, for example, the order number, the purchaser's name, the name of the product purchased, the first price purchase date (or delivery date of the product), the number of purchases, etc. However, the history display does not include information such as the purchaser's address, etc. or the purchaser's email address.

[0091] Furthermore, the recipient operates the recipient terminal 4 to select the history of the product to be reacted to and select the type of reaction. If the selected type of reaction is, for example, sending an electronic message to the purchaser, the recipient operates the recipient terminal 4 to input the content of the message and attach video data or photo data. The recipient terminal 4 generates reaction instruction information including information for identifying the history of the selected product (for example, the order number), information indicating the selected type of reaction, and the content of the message or the like input by the recipient, and transmits the generated reaction instruction information to the information processing device 2. The reaction processing unit 228 of the information processing device 2 acquires the reaction instruction information transmitted from the recipient terminal 4 and performs reaction processing based on the acquired reaction instruction information. Here, if the purchaser's email address has already been stored in the memory unit 23 as a login ID when registering as a user on the EC site, as described above, the reaction processing unit 228 retrieves the email address as the login ID from the memory unit 23 based on the purchaser ID linked to the order number included in the reaction instruction information, and sends to the purchaser an email with the contents of the message included in the reaction instruction information in the body, or an email with video data or photo data attached. If the purchaser's email address is not used as a login ID in the first place, the purchaser is requested to register his / her email address in advance when purchasing a product from the EC site, and the registered information is stored in the storage unit 23 in association with the order number.

[0092] If the selected type of reaction is, for example, sending a gift in return to the purchaser, the recipient selects the gift by operating the recipient terminal 4. Information about the selectable gift items is stored in advance in the storage unit 23 by, for example, the service provider, and when a screen on the display device of the recipient terminal 4 on which operations for reactions can be performed is displayed, the information is obtained from the storage unit 23 and displayed selectably on the screen. The recipient terminal 4 generates reaction instruction information including information for identifying the history of the selected product (e.g., order number), information indicating the type of reaction selected, and information for identifying the return gift selected by the recipient, and transmits the generated reaction instruction information to the information processing device 2. The reaction processing unit 228 of the information processing device 2 acquires the reaction instruction information transmitted from the recipient terminal 4, and performs reaction processing based on the acquired reaction instruction information.

[0093] The same method as that used for address-free gift services can be used to send (or deliver) the return gift to the purchaser. For example, if the purchaser's email address has already been stored in the storage unit 23 as the login ID used when registering as a user on the EC site, the reaction processing unit 228 retrieves the email address as the login ID from the storage unit 23 based on the purchaser ID linked to the order number included in the reaction instruction information, generates a return gift receiving page and a URL for the return gift receiving page, and sends an email with the URL in the body of the email to the purchaser. The body may also include an explanation that this is a URL for receiving the return gift from the recipient. If the purchaser's email address is not used as a login ID in the first place, the purchaser is requested to register his / her email address in advance when purchasing a product from the EC site, and the registered information is stored in the storage unit 23 in association with the order number. Alternatively, when purchasing a product from an EC site, the purchaser may be asked to register their address and other information in advance, and the registered information may be stored in the storage unit 23 in association with the order number.

[0094] When reacting, for example, the recipient may be able to operate the recipient terminal 4 to select the history of multiple products to be reacted to from a history display of products purchased as gifts for the recipient. In this case, for example, a check box is provided for each of the histories of multiple products, and when the recipient operates the recipient terminal 4, reaction instruction information including information for identifying the history of one or more products for which the check box is checked (e.g., order number) is sent from the recipient terminal 4 to the reaction processing unit 228, and the reaction processing unit 228 may simultaneously perform reaction processing on all purchasers who purchased those products. In this case, the recipient may be able to specify the same type of reaction for all of the products.

[0095] Up to this point, the information processing device 2 has been described as having a function as a web server for an EC site. On the other hand, as described above, an EC site may be provided by a general web server other than the information processing device 2. In this case, the EC data for displaying the EC site may have embedded therein a script tag for transmitting purchase operation information indicating that a purchaser has purchased a product from the product page at least on the purchaser terminal 3 to the information processing device 2 via the network 5. The program or script written in the script tag is typically written in JavaScript (registered trademark).

[0096] In this case, the e-commerce site may be created by, for example, the recipient or a person requested by the recipient. In this case, the script tag is created, for example, by a service provider and passed to the person creating the e-commerce site (hereinafter referred to as the "site creator"). When the site creator attempts to create an e-commerce site to be used in the gift service, the site creator passes, for example, the URL of the e-commerce site to the service provider by any method. The gift service provider creates a script tag and passes the created script tag to the website creator in any way.

[0097] The site creator embeds the script tag received from the gift service business provider in the EC site data for displaying one or more product pages in the EC site. In addition, the EC site creator passes the second price purchase information to the gift service provider in any manner. The second price purchasing information provided to the gift service provider is linked to information that can identify the EC site and stored in the memory unit 23 of the information processing device 2. The site creator may operate their own terminal (not shown) for managing the EC site to access the information processing device 2 and register the second price purchasing information.

[0098] The browser of the purchaser terminal 3 displays the product page on the EC site based on the EC site data acquired from the web server. When a purchaser performs an operation to purchase a product on the product page, the purchaser terminal 3 may access the information processing device 2 in accordance with the command written in the script tag and send gift purchase operation information. In this case, the gift purchase operation information may include, for example, the EC site ID, recipient information, product information, and purchaser information. In this way, the EC site can access the information processing device 2 via the script tag embedded in the EC site data, and then receive the functions necessary for the gift service from the information processing device 2. Note that, when the EC site is provided by a general web server other than the information processing device 2, for example, information that can be included in the gift purchase operation information and provided from the web server to the information processing device 2 via the purchaser terminal 3 as described above does not need to be stored in advance in the storage unit 23. However, even in this case, information such as recipient information and product information may be stored in advance in the storage unit 23, linked to the EC site ID (and product page ID).

[0099] Furthermore, up to this point, we have explained the gift service provided by the information processing device 2 as a gift service that does not require an address, but the gift service may also be a service that allows a purchaser who purchases a product from an EC site to give the product as a gift to a recipient whose address is known. In the latter case, the purchaser will input the recipient's address when purchasing a gift item from the EC site by operating the purchaser terminal 3. Therefore, the gift purchase operation information will include the recipient's address among the above-mentioned receiving information, and the subsequent processing will be performed without the information processing device 2 generating a receiving page and a URL for the receiving page, as in the second embodiment.

[0100] Furthermore, the gift item may be a variety of items. For example, the gift item may be a physical letter. In this case, when a letter is purchased as a gift item from an e-commerce site, the purchaser receives a blank letter with a destination address and a unique identification ID for managing the letter. The destination address is addressed to the service provider, and when the purchaser mails the letter, it always passes through the service provider once, regardless of whether it is the first or second method. The content of the letter is checked by an employee of the service provider, and any inappropriate content is not delivered to the recipient. In addition, it is possible to set up gift letters so that the first highest priced letter will receive a reply from the recipient, while the first or lowest priced letter will simply be delivered to the recipient.

[0101] Furthermore, a gift product may be sold for a limited period of time. The limitation may be a purchase period, a purchase location, or a purchase quantity. For example, when a celebrity holds a concert, a limited-time product may be sold only before and after the concert on an e-commerce site for the celebrity as a recipient, or the product may be sold on the celebrity's e-commerce site, which can only be accessed from the purchaser terminal 3 at the concert venue. In addition, if a celebrity desires a specific number of products, or if the product is rare and the number of purchases per purchaser needs to be limited, the product may be sold with a corresponding limit on the number of purchases. Any of these pieces of limiting information may be included in the product information and stored in the web server storage unit or the storage unit 23, for example.

[0102] Additionally, gift items may also be those that provide additional services to the purchaser. For example, when a specific gift item is purchased from an e-commerce site with a certain celebrity as the recipient, the purchaser may be able to obtain access to exclusive content (such as videos) provided by the celebrity, or may be able to obtain the right to participate in or win a lottery for an event hosted or performed by the celebrity. Additional services can be provided to the purchaser, for example, in the same manner as the return gifts described above.

[0103] (Gift service processing sequence) 5 is a sequence diagram showing the processing of the gift service in the information processing system 1 according to the embodiment 1. This sequence diagram is based on the assumption that the acquisition of the receiving information is performed in the above-mentioned "first mode" and the information processing device 2 performs the second price purchase processing from the second EC site using RPA or the like. A: When a purchaser operates the purchaser terminal 3 to purchase a gift item from the EC site at a first price, the purchaser terminal 3 generates gift purchase operation information ("purchase operation information" in Figure 5) and transmits the generated gift purchase operation information to the information processing device 2. B: After performing payment processing, the purchase information acquisition unit 221 of the information processing device 2 generates a receipt page and a receipt page URL ("receive URL" in FIG. 5) and transmits them to the recipient terminal 4 (recipient). C: The recipient terminal 4 receives an operation from the recipient, accesses the receiving page, and then inputs the receiving information, and transmits the receiving information to the information processing device 2. D: When the information processing device 2 acquires the receiving information, it accesses the second EC site and performs the second price product purchase process ("purchase process" in Figure 5), stores the purchase information in the memory unit 23, and the purchase information acquisition unit 221 acquires the purchase information. E: The product is delivered to the recipient via the second EC site. After that, the profit calculation unit 222 of the information processing device 2 calculates a first total amount, which is the total amount of the product purchased at the first price during the calculation period, and a second total amount, which is the total amount of the product purchased at the second price, and further calculates the profit amount as the difference between the first and second total amounts.

[0104] The functions of the information processing device 2 need to include at least the functions of the purchase information acquisition unit 221 and the profit calculation unit 222, and the distribution condition acquisition unit 223, the recipient profit calculation unit 224, the receiving information acquisition unit 225, the gift display information sending unit 226, the transfer processing unit 227, and the reaction processing unit 228 are functions that can be added optionally.

[0105] FIG. 5 is a flowchart showing an information processing method according to the first embodiment. The information processing method of embodiment 1 is an information processing method executed by an information processing device 2 that provides a service that enables a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating the recipient to give the gift to the recipient. In this information processing method, first, the purchase information acquisition unit 221 acquires gift purchase operation information including purchase product identification information indicating a product purchased as a gift at a first price by the purchaser's operation from the purchaser terminal 3 displaying the EC site, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information has been purchased at a second price (step ST1). Then, the profit calculation unit 222 calculates the total purchase amount of the products at the first price from the EC site during a predetermined calculation period as a first total amount, and calculates the total purchase amount of the products at the second price during the calculation period as a second total amount, and calculates the profit amount by subtracting the second total amount from the first total amount (step ST2).

[0106] As described above, the information processing device 2 of embodiment 1 provides a service that allows a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating the recipient to give the gift to the recipient, and is equipped with a purchase information acquisition unit 221 that acquires gift purchase operation information including purchase product identification information indicating the product purchased as a gift at a first price by the purchaser's operation from a purchaser terminal 3 displaying the EC site, and acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information was purchased at a second price, and a profit calculation unit 222 that tallyes the total purchase amount of the product at the first price from the EC site during a predetermined aggregation period as a first aggregate amount, tallyes the total purchase amount of the product at the second price during the aggregation period as a second aggregate amount, and calculates a profit amount by subtracting the second aggregate amount from the first aggregate amount. As a result, the information processing device 2 of embodiment 1 can, for example, when the recipient is a talent or his / her agency and the purchaser is a fan who supports the talent, and the fan (purchaser) purchases a product as a gift for the talent, etc. (recipient) at a first price from an EC site linked to recipient information indicating the talent, etc. (recipient), calculate the difference between the first price, which is the purchase price from the EC site, and the second price, which is the price at which the product is purchased, for the product during the aggregation period. This allows fans to purchase products from the EC site and give them as gifts to the talents they support, while the talents can obtain automatically calculated results for the difference, at least part of which can become a source of income for themselves, providing a service that is particularly suited to fans giving gifts to talents or their agencies via the EC site.

[0107] In addition, the information processing device 2 according to embodiment 1 includes a distribution condition acquisition unit 223 that acquires distribution conditions that stipulate the conditions for distribution of profits between the recipient and the service provider (service provider) that provides the service, and a recipient profit calculation unit 224 that calculates the recipient's profit based on the profit amount and the distribution conditions. As a result, the information processing device 2 according to embodiment 1 can automatically calculate the distribution of profits between the recipient (the talent or their agency) and the service provider, and can provide a service that is particularly suitable when fans give products as gifts to the talent or their agency via an EC site.

[0108] Furthermore, in the information processing device 2 according to embodiment 1, when purchase information is acquired, the profit calculation unit 222 may determine that the product indicated by the purchase product identification information was purchased at the second price during the aggregation period, and if purchase information is not acquired within a predetermined validity period, may determine that the product indicated by the purchase product identification information was not purchased at the second price during the aggregation period, and may then aggregate the second aggregate amount. As a result, the information processing device 2 of embodiment 1 can reliably determine the second aggregated amount, for example, once a predetermined period (taking into account the validity period and the period required for the subsequent second price purchase process) has passed from the last day of the aggregation period, and as a result, can determine the profit amount for the aggregation period.

[0109] Furthermore, the information processing device 2 according to the first embodiment may include a receipt information acquisition unit 225 that acquires preset receipt information for a recipient associated with an EC site to receive a purchased gift item. When gift purchase operation information is acquired, the receipt information acquisition unit 225 acquires receipt information for the recipient to receive the item indicated by the purchased item identification information included in the gift purchase operation information. As a result, the information processing device 2 of embodiment 1 can automatically obtain pre-set receiving information when the gift service is an address-free gift service, so that, for example, even if the recipient is a talent or their agency who may be receiving a large number of gifts, there is no need to enter receiving information every time a gift item is purchased, and a service that is particularly suitable for when fans give gifts to talents or their agencies via an EC site can be provided.

[0110] In addition, in the information processing device 2 relating to embodiment 1, the purchase information acquisition unit 221 may acquire gift purchase operation information including recipient information that identifies to which of multiple recipients the purchased gift product has been given, from a purchaser terminal 3 that displays one EC site to which multiple recipient information is linked. As a result, in a typical example, when an EC site is created for each agency, the information processing device 2 of embodiment 1 can identify which of multiple affiliated talents the product was purchased as a gift for. Here, if an e-commerce site is created for each talent agency, the recipient information for each talent will contain different names, but the email address of the agency may be stored as a common destination for the electronic destination information. If the information processing device 2 does not include the receiving information acquisition unit 225, a large number of URLs for receiving pages may arrive at the recipient terminal 4 of an agency that manages multiple talents, requiring someone from the agency to input receiving information each time one of these URLs arrives. In contrast, if the information processing device 2 according to the first embodiment includes the receiving information acquisition unit 225, the receiving information previously stored in the storage unit 23 in association with the recipient information is acquired and used based on the recipient information included in the gift purchase operation information, eliminating the need for input on the recipient terminal 4.

[0111] In addition, in the information processing device 2 relating to embodiment 1, the purchase information acquisition unit 221 may acquire gift purchase operation information including recipient information that identifies to which of multiple recipients the purchased gift product has been given, from a purchaser terminal 3 that displays an EC site that includes a product list linked to each of multiple recipient information. As a result, the information processing device 2 according to the first embodiment can display products desired as gifts by each recipient (talent) in the form of a product list on a product page of the EC site. Each recipient (talent) can use the product list as a kind of wish list of their desired products, making it easier for purchasers (fans) to give them their desired products.

[0112] In the information processing device 2 according to embodiment 1, the receiving information acquisition unit 225 may acquire receiving information including information indicating a single predetermined receiving date as receiving information for receiving multiple gift products. This means that if the gift service is an address-free gift service, the receipt date of the gift item can be automatically set to a single, pre-set receipt date. Therefore, even if the recipient is, for example, a talent or their agency who may receive a large number of gifts, there is no need to input the receipt date each time a gift item is purchased, providing a service that is particularly suitable when fans give gifts to talents or their agencies via an e-commerce site.

[0113] In addition, the information processing device 2 according to embodiment 1 may also include a gift display information sending unit 226 that sends gift display information to the recipient terminal 4 used by the recipient to display that the purchased gift item has been presented to the recipient. If the recipient is a live streamer, the receiver terminal 4 can also be used as a terminal for live streaming. During live streaming, the live streamer can broadcast the screen displayed on the display device of the receiver terminal 4 to the viewers, who are fans. Here, since the information processing device 2 according to the first embodiment has the above-described configuration, when a fan purchases a gift item from an e-commerce site linked to the live streamer's recipient information during the live streamer's live streaming, the gift display information sending unit 226 transmits gift display information to the receiver terminal 4, and the receiver terminal 4 can display on its display device in real time that the gift item has been sent to the live streamer by the fan. For example, the live streamer can learn that a gift has been sent to them during the live stream, and can also inform viewers of this on the screen and bring it up as a topic of conversation during the live stream. This allows the information processing device 2 according to the first embodiment to further stimulate interaction between the live streamer (recipient) and the viewers, who are fans (purchasers).

[0114] In addition, the information processing device 2 according to embodiment 1 may be provided with a transfer processing unit 227 that acquires, from the recipient terminal 4 used by the recipient, transfer instruction information indicating a transfer instruction to transfer the purchased gift item to a person other than the recipient, and performs a transfer process to transfer the item to the person. As a result, when a product that is no longer needed by the recipient is purchased as a gift, the information processing device 2 according to the first embodiment can transfer the product to another person.

[0115] In addition, the information processing device 2 according to embodiment 1 may be provided with a reaction processing unit 228 that acquires reaction instruction information indicating that a reaction should be made to the purchaser from the recipient terminal 4 used by the recipient, and performs reaction processing to make the reaction. As a result, when a recipient wants to make a reaction, such as sending a gift in return to the purchaser, the information processing device 2 according to the first embodiment can make that reaction in a simple manner.

[0116] The program according to embodiment 1 causes a computer to function as an information processing device 2, and therefore the program according to embodiment 1 causes a computer to function as an information processing device 2 that can provide a service that is particularly suitable when fans give products as gifts to talents or their agencies via an EC site.

[0117] The information processing method of embodiment 1 is an information processing method executed by an information processing device 2 that provides a service that allows a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating the recipient to give the gift to the recipient, and includes a step ST1 in which a purchase information acquisition unit 221 acquires gift purchase operation information including purchase product identification information indicating a product purchased as a gift at a first price by the purchaser's operation from a purchaser terminal 3 that displays the EC site, and after acquiring the gift purchase operation information, acquires purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information was purchased at a second price; and a step ST2 in which a profit calculation unit 222 tallyes the total purchase amount of the product at the first price from the EC site during a predetermined aggregation period as a first aggregated amount, and tallyes the total purchase amount of the product at the second price during the aggregation period as a second aggregated amount, and calculates a profit amount by subtracting the second aggregated amount from the first aggregated amount. As a result, the information processing method according to the first embodiment can provide a service that is particularly suitable for when fans give products as gifts to celebrities or their agencies via an EC site. [Explanation of symbols]

[0118] 1 Information processing system, 2 Information processing device, 3 Purchaser terminal, 4 Recipient terminal, 5 Network, 21 Communication unit, 22 Calculation unit, 23 Memory unit, 100 Communication interface, 101 Input / output interface, 102 Processor, 103 Memory, 221 Purchase information acquisition unit, 222 Profit calculation unit, 223 Distribution condition acquisition unit, 224 Recipient profit calculation unit, 225 Receipt information acquisition unit, 226 Gift display information transmission unit, 227 Transfer processing unit, 228 Reaction processing unit.

Claims

1. An information processing device that provides a service that enables a purchaser who purchases a product as a gift from an EC site linked with recipient information indicating a recipient to give the gift to the recipient, a purchase information acquisition unit that acquires, from a purchaser terminal displaying the EC site, gift purchase operation information including purchase product identification information indicating the product purchased as the gift at a first price by the purchaser's operation, and acquires, after acquiring the gift purchase operation information, purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information has been purchased at a second price; a profit calculation unit that calculates a profit by calculating a first total amount, which is a total purchase amount of the product at the first price from the EC site during a predetermined collection period, and a second total amount, which is a total purchase amount of the product at the second price during the collection period, and subtracting the second total amount from the first total amount.

1. An information processing device comprising:

2. Furthermore, a distribution condition acquisition unit acquires distribution conditions that define the conditions for distribution of profits between the recipient and a service provider that provides the service; a recipient profit calculation unit that calculates the recipient's profit based on the profit amount and the distribution conditions.

2. The information processing apparatus according to claim 1, wherein:

3. When the purchase information is acquired, the profit calculation unit determines that the product indicated by the purchase product identification information was purchased at the second price during the aggregation period, and when the purchase information is not acquired within a predetermined validity period, determines that the product indicated by the purchase product identification information was not purchased at the second price during the aggregation period, and aggregates the second aggregate amount.

2. The information processing apparatus according to claim 1, wherein:

4. The present invention further includes a receiving information acquisition unit that acquires predetermined receiving information for the recipient associated with the EC site to receive the purchased gift item, When the gift purchase operation information is acquired, the receiving information acquisition unit acquires the receiving information for the recipient to receive the product identified by the purchased product identification information included in the gift purchase operation information.

2. The information processing apparatus according to claim 1, wherein:

5. The purchase information acquisition unit acquires the gift purchase operation information, which includes recipient information specifying to which of the plurality of recipients the purchased product as a gift has been given, from the purchaser terminal displaying one of the EC sites linked with the plurality of pieces of recipient information.

5. The information processing apparatus according to claim 4,

6. The purchase information acquisition unit acquires, from the purchaser terminal displaying the EC site including a product list linked to each of the plurality of recipients, the gift purchase operation information including the recipient information that identifies to which of the plurality of recipients the purchased product as a gift has been given.

6. The information processing apparatus according to claim 5,

7. The receiving information acquisition unit acquires the receiving information including information indicating a single predetermined receiving date as the receiving information for receiving the plurality of products as gifts.

5. The information processing apparatus according to claim 4,

8. The system further includes a gift display information sending unit that sends gift display information to a recipient terminal used by the recipient to display that the purchased product as a gift has been given to the recipient.

2. The information processing apparatus according to claim 1, wherein:

9. The system further includes a transfer processing unit that receives, from the recipient terminal used by the recipient, transfer instruction information indicating a transfer instruction to transfer the purchased gift item to another person other than the recipient, and performs a transfer process to transfer the gift item to the other person.

2. The information processing apparatus according to claim 1, wherein:

10. The method further includes a reaction processing unit that acquires, from a receiver terminal used by the receiver, reaction instruction information indicating that a reaction should be made to the purchaser, and performs reaction processing to make the reaction.

2. The information processing apparatus according to claim 1, wherein:

11. A program for causing a computer to function as the information processing device according to any one of claims 1 to 10.

12. An information processing method executed by an information processing device that provides a service that enables a purchaser who purchases a product as a gift from an EC site linked to recipient information indicating a recipient to give the gift to the recipient, comprising: a purchase information acquisition unit acquiring, from a purchaser terminal displaying the EC site, gift purchase operation information including purchase product identification information indicating the product purchased as the gift at a first price by the purchaser's operation, and, after acquiring the gift purchase operation information, acquiring purchase information indicating that the product indicated by the purchase product identification information included in the acquired gift purchase operation information was purchased at a second price; a profit calculation unit calculating a total purchase amount of the product at the first price from the EC site during a predetermined collection period as a first total amount, calculating a total purchase amount of the product at the second price during the collection period as a second total amount, and calculating a profit amount by subtracting the second total amount from the first total amount.

1. An information processing method comprising:

Images