Method and system for displaying door buster directly

A product and advertising technology, applied in the field of Internet information search, can solve the problems of cumbersome and difficult to attract user links, achieve good experience and improve the effect of marketing and promotion

CN103336796AInactive Publication Date: 2013-10-02BEIJING BAIDU NETCOM SCI & TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2013-10-02
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides a method for displaying door buster directly. The method comprises the following steps: concluding various industry categories and business categories subordinated to the industry categories on the basis of data mining to various industries and business; establishing industry and business classification models; classifying commodities corresponding to merchants registered in different electronic businesses according to the established business classification model; receiving a searching sequence input by users; carrying out matching searching on the basis of the classification models according to the searching sequence; acquiring commodity information matched with the searching sequence; directly displaying the matching commodity information on a search engine result page. Accordingly, the invention further provides a system for directly displaying the door buster. The scheme provided by the invention has the advantages that the most intuitive commodity information can be displayed to users rapidly, and the promotional effectiveness of the commodity is improved.
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Description

technical field

[0001] The invention relates to Internet information search technology, in particular to a method and system for directly displaying advertisement commodities. Background technique

[0002] With the rapid development of Internet technology, search engine technology has been continuously improved, and various products or services can be promoted for merchants through search engines. Usually, the search engine returns the promotion information of the corresponding merchant to the user by receiving the query sequence (Query) submitted by the user, through retrieval and matching. Among them, promotion information is also called creative in search engine marketing, which includes title, description, and a URL that matches the merchant's business. For example, receiving the query sequence "flowers" input by users on large search platforms such as Baidu and Google, searching and matching based on the query sequence "flowers", the returned ideas are as follows: [...

Examples

Embodiment Construction

[0024] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0025] According to one aspect of the present invention, a method for directly displaying advertised goods is provided.

[0026] Please refer to figure 1 , figure 1 It is a flow chart of a method for directly displaying advertisement products according to a preferred embodiment of the present invention.

[0027] Such as figure 2 Shown, the method provided by the present invention comprises the following steps:

[0028] Step S201, based on the data mining of various industries or businesses, summarize various industry categories and business categories under the industry categories, establish industry and business classification models, and classify the products corresponding to merchants registered in different e-commerce companies according to the established Business taxonomy model for classification.

[0029] Specifically, in order to provide searc...