A method and apparatus for generating digital text message content

Abstract

This invention provides a method and apparatus for generating digital SMS content, relating to the field of data processing technology. The method involves obtaining first historical marketing SMS information from a first merchant; obtaining first SMS content elements and second SMS content elements based on the first historical marketing SMS information; obtaining a first degree of influence of the first SMS content elements on the marketing effect of the first merchant and a second degree of influence of the second SMS content elements on the marketing effect of the first merchant; determining whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtaining a first SMS content template based on the first SMS content elements and / or the second SMS content elements; and obtaining a first optimal SMS content based on the first merchant's first marketing task and the first SMS content template. This achieves the technical effects of improving readability and conversion rates, realizing precise marketing strategies, and increasing output value.

Description

Technical Field

[0001] This invention relates to the field of data processing technology, and in particular to a method and apparatus for generating digital text message content. Background Technology

[0002] Online marketing involves outsourcing traditional business marketing tasks—which businesses would otherwise handle themselves—to professional online marketing service providers through contracts. These providers use the internet as a platform, conducting in-depth analysis of the company's current situation, product characteristics, and industry features. They then tailor personalized, cost-effective online marketing solutions, taking full responsibility for the effective implementation of the plan, tracking and monitoring the marketing results, and providing regular performance analysis reports. Throughout this process, the online marketing service provider fully leverages its expertise in technology, marketing planning, and implementation to achieve the predetermined goals and earn the service fees paid by the company. The most common operational method is mass-sending marketing SMS messages; users are now bombarded with numerous SMS messages daily.

[0003] However, the applicant of this invention has discovered that the prior art has at least the following technical problems:

[0004] The low utilization rate of merchants' historical marketing data, low read and conversion rates of marketing SMS messages, reduced revenue for merchants, and increased input costs. Summary of the Invention

[0005] This invention provides a method and apparatus for generating digital SMS content, which solves the technical problems in the prior art such as low application rate of merchants' historical marketing data, low reading rate and conversion rate of marketing SMS, reduced output revenue for merchants, and increased input costs. It achieves the technical effects of optimizing marketing SMS, improving reading rate and conversion rate, realizing precise marketing strategies, and improving output value.

[0006] In view of the above problems, embodiments of this application are proposed to provide a method and apparatus for generating digital text message content.

[0007] In a first aspect, the present invention provides a method for generating digital text message content, the method comprising: obtaining first historical marketing text message information of a first merchant; obtaining first text message content elements and second text message content elements based on the first historical marketing text message information; obtaining a first degree of influence of the first text message content elements on the marketing effect of the first merchant and a second degree of influence of the second text message content elements on the marketing effect of the first merchant; determining whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtaining a first text message content template based on the first text message content elements and / or the second text message content elements; obtaining a first optimal text message content based on the first marketing task of the first merchant and the first text message content template, and sending the first optimal text message content to a first user.

[0008] Preferably, the method further includes:

[0009] Obtain the first purchase information of the first user; determine whether the first purchase information and the first optimal SMS content have a first correlation; when the first purchase information and the first optimal SMS content have a first correlation, determine the first optimal SMS content as the second historical marketing SMS information of the first merchant.

[0010] Preferably, obtaining the first SMS content elements based on the first historical marketing SMS information includes:

[0011] Obtain a first statement from the first historical marketing SMS message, wherein the first statement is a valid marketing statement; obtain a first frequency of the first statement; determine whether the first frequency exceeds a second preset threshold; when the first frequency exceeds the second preset threshold, determine that the first statement is a content element of the first SMS message.

[0012] Preferably, obtaining the first influence degree of the first SMS content element includes:

[0013] Obtain second user information, wherein the second user is the user who received the first SMS content element; obtain second purchase information of the second user; determine a first product related to the first SMS content element based on the second purchase information; and obtain a first influence of the first SMS content element based on the first product and the second purchase information.

[0014] Preferably, the method further includes:

[0015] Obtain the first address information of the first user; obtain the first dialect information of the first user based on the first address information; add the first dialect information to the first SMS content template; obtain the second optimal SMS content based on the first marketing task of the first merchant; and send the second optimal SMS content to the first user.

[0016] Preferably, the method further includes:

[0017] Obtain the first tag information of the first user; determine the first slogan based on the first tag information; add the first slogan to the first SMS content template; obtain the third optimal SMS content based on the first marketing task of the first merchant; and send the third optimal SMS content to the first user.

[0018] Secondly, the present invention provides an apparatus for generating digital text message content, the apparatus comprising:

[0019] The first obtaining unit is used to obtain the first historical marketing SMS information of the first merchant;

[0020] The second obtaining unit is used to obtain the first SMS content element and the second SMS content element based on the first historical marketing SMS information.

[0021] The third obtaining unit is used to obtain the first degree of influence of the first SMS content element on the marketing effect of the first merchant and the second degree of influence of the second SMS content element on the marketing effect of the first merchant.

[0022] The first judgment unit is used to determine whether both the first influence degree and the second influence degree exceed a first preset threshold.

[0023] The fourth obtaining unit is used to obtain a first SMS content template based on the first SMS content element and / or the second SMS content element when the first influence degree and / or the second influence degree exceed the first preset threshold.

[0024] The first execution unit is configured to obtain the first optimal SMS content based on the first marketing task of the first merchant and the first SMS content template, and send the first optimal SMS content to the first user.

[0025] Preferably, the device further includes:

[0026] The fifth obtaining unit is used to obtain the first purchase information of the first user;

[0027] The second judgment unit is used to determine whether the first purchase information and the first optimal SMS content have a first correlation.

[0028] The second execution unit is configured to determine the first optimal SMS content as the second historical marketing SMS information of the first merchant when the first purchase information has a first correlation with the first optimal SMS content.

[0029] Preferably, the second obtaining unit obtains the first SMS content elements based on the first historical marketing SMS information, including:

[0030] The sixth obtaining unit is used to obtain the first statement in the first historical marketing SMS information, wherein the first statement is a valid marketing statement;

[0031] The seventh obtaining unit is used to obtain the first frequency of the first statement;

[0032] The third judgment unit is used to determine whether the first frequency exceeds the second preset threshold.

[0033] The first determining unit is configured to determine the first statement as a content element of the first SMS message when the first frequency exceeds the second preset threshold.

[0034] Preferably, the third obtaining unit obtains the first influence degree of the first SMS content element, including:

[0035] The eighth obtaining unit is used to obtain second user information, wherein the second user is the user who received the first SMS content element;

[0036] The ninth obtaining unit is used to obtain the second purchase information of the second user;

[0037] The second determining unit is used to determine the first product related to the first SMS content element based on the second purchase information;

[0038] The tenth obtaining unit is used to obtain the first influence degree of the first SMS content element based on the first product and the second purchase information.

[0039] Preferably, the device further includes:

[0040] The eleventh obtaining unit is used to obtain the first address information of the first user.

[0041] The twelfth obtaining unit is used to obtain the first dialect information of the first user based on the first address information;

[0042] The third execution unit is used to add the first dialect information to the first SMS content template, obtain the second optimal SMS content according to the first marketing task of the first merchant, and send the second optimal SMS content to the first user.

[0043] Preferably, the device further includes:

[0044] The thirteenth obtaining unit is used to obtain the first tag information of the first user;

[0045] The third determining unit is used to determine the first slogan based on the first label information;

[0046] The fourth execution unit is used to add the first slogan to the first SMS content template, obtain the third optimal SMS content according to the first marketing task of the first merchant, and send the third optimal SMS content to the first user.

[0047] Thirdly, the present invention provides an apparatus for generating digital text message content, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the program to implement the steps of any of the methods described above.

[0048] Fourthly, the present invention provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of any of the methods described above.

[0049] The above-described one or more technical solutions in the embodiments of this application have at least one or more of the following technical effects:

[0050] This invention provides a method and apparatus for generating digital SMS content. The method involves obtaining first historical marketing SMS information from a first merchant; obtaining first SMS content elements and second SMS content elements based on the first historical marketing SMS information; obtaining a first degree of influence of the first SMS content elements on the marketing effect of the first merchant and a second degree of influence of the second SMS content elements on the marketing effect of the first merchant; determining whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtaining a first SMS content template based on the first SMS content elements and / or the second SMS content elements; obtaining a first optimal SMS content based on the first merchant's first marketing task and the first SMS content template; and sending the first optimal SMS content to a first user. This solves the technical problems in the prior art, such as low application rate of merchants' historical marketing data, low reading and conversion rates of marketing SMS, reduced merchant output revenue, and increased input costs. The method achieves the technical effects of optimizing marketing SMS, improving reading and conversion rates, realizing precise marketing strategies, and increasing output value.

[0051] The above description is merely an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention and to implement it in accordance with the contents of the specification, and in order to make the above and other objects, features and advantages of the present invention more apparent and understandable, specific embodiments of the present invention are described below. Attached Figure Description

[0052] Figure 1 This is a flowchart illustrating a method for generating digital SMS content according to an embodiment of the present invention;

[0053] Figure 2 This is a schematic diagram of the structure of a digital SMS content generation device according to an embodiment of the present invention;

[0054] Figure 3 This is a schematic diagram of another digital SMS content generation device according to an embodiment of the present invention.

[0055] Explanation of reference numerals in the attached drawings: First obtaining unit 11, Second obtaining unit 12, Third obtaining unit 13, First judging unit 14, Fourth obtaining unit 15, First execution unit 16, Bus 300, Receiver 301, Processor 302, Transmitter 303, Memory 304, Bus interface 306. Detailed Implementation

[0056] This invention provides a method and apparatus for generating digital text message content, which addresses the technical problems in the prior art such as low application rate of merchants' historical marketing data, low reading and conversion rates of marketing text messages, reduced output revenue for merchants, and increased input costs.

[0057] The overall concept of the technical solution provided by this invention is as follows: Obtain first historical marketing SMS information from a first merchant; obtain first SMS content elements and second SMS content elements based on the first historical marketing SMS information; obtain a first degree of influence of the first SMS content elements on the marketing effect of the first merchant and a second degree of influence of the second SMS content elements on the marketing effect of the first merchant; determine whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtain a first SMS content template based on the first SMS content elements and / or the second SMS content elements; obtain a first optimal SMS content based on the first merchant's first marketing task and the first SMS content template, and send the first optimal SMS content to a first user, thereby achieving the technical effects of optimizing marketing SMS, improving readability and conversion rates, realizing precise marketing strategies, and increasing output value.

[0058] The technical solution of the present invention will be described in detail below with reference to the accompanying drawings and specific embodiments. It should be understood that the embodiments and specific features in the embodiments are detailed descriptions of the technical solution of the present application, rather than limitations thereof. In the absence of conflict, the embodiments and technical features in the embodiments can be combined with each other.

[0059] In this article, the term "and / or" is merely a description of the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A existing alone, A and B existing simultaneously, or B existing alone. Additionally, the character " / " in this article generally indicates that the preceding and following related objects have an "or" relationship.

[0060] Example 1

[0061] Figure 1 This is a flowchart illustrating a method for generating digital SMS content according to an embodiment of the present invention. Figure 1 As shown, this embodiment of the invention provides a method for generating digital SMS content, the method comprising:

[0062] Step 110: Obtain the first historical marketing SMS information from the first merchant.

[0063] Step 120: Obtain the first SMS content element and the second SMS content element based on the first historical marketing SMS information.

[0064] Furthermore, obtaining the first SMS content element based on the first historical marketing SMS information includes: obtaining a first statement in the first historical marketing SMS information, wherein the first statement is a valid marketing statement; obtaining a first frequency of the first statement; determining whether the first frequency exceeds a second preset threshold; and determining the first statement as the first SMS content element when the first frequency exceeds the second preset threshold.

[0065] Specifically, the method for generating digital SMS content in this embodiment involves obtaining historical marketing SMS information from a first merchant, analyzing this information to identify first and second SMS content elements that significantly impact the merchant's marketing efforts, and setting a threshold for the influence of these elements. First SMS content elements exceeding this threshold, along with / or second SMS content elements, are combined to form a first SMS content template. Based on the first merchant's first marketing task, the template generates optimal SMS content and pushes it to the first user, thereby optimizing marketing SMS messages, increasing readability and conversion rates, achieving precise marketing strategies, and enhancing output value. Firstly, when assisting the first merchant with SMS marketing, historical marketing SMS information from the first merchant is obtained. This information consists of marketing SMS messages sent by the first merchant to users in the past. Natural language processing and word frequency statistics are used to analyze this historical marketing SMS information, identifying first and second SMS content elements that significantly impact marketing effectiveness. Both the first and second SMS content elements are extracted from the historical marketing SMS information and are statements or words that significantly impact marketing effectiveness. In other words, statistical analysis is performed on the first historical marketing SMS messages from the first merchant. Natural language processing is used to extract and analyze the sentences in the first historical marketing SMS messages to extract effective language or words related to the marketing products. Then, word frequency statistics and semantic analysis techniques are combined to statistically analyze the high-frequency words in the first historical marketing SMS messages to determine the sentences or words with the most significant marketing effect on the marketing products. These are then used as the first and second content elements of the SMS message. For example, a marketing SMS message sent by a Taobao merchant to users begins with the signature "[Shop Name], Hey~ [100 Yuan Red Envelope Expires in 2 Hours] Valid for the Whole Store, Buy with Your Eyes Closed, Miss It and You'll Have to Wait Another Year! Go Now!", followed by a shop link, and ends with an unsubscribe prompt, such as replying "TD" to unsubscribe. The appearance of a red envelope amount in such a marketing SMS message will attract users' attention, and the inclusion of a link to the merchant's shop in the message will encourage consumers to click on the link to view the products, thereby increasing the conversion rate.

[0066] Step 130: Obtain the first degree of influence of the first SMS content element on the marketing effect of the first merchant and the second degree of influence of the second SMS content element on the marketing effect of the first merchant.

[0067] Furthermore, obtaining the first influence degree of the first SMS content element includes: obtaining second user information, wherein the second user is the user who received the first SMS content element; obtaining second purchase information of the second user; determining a first product related to the first SMS content element based on the second purchase information; and obtaining the first influence degree of the first SMS content element based on the first product and the second purchase information.

[0068] Specifically, the process involves obtaining information on second users who received the first historical marketing SMS messages, where the first historical marketing SMS messages contain the content elements of the first SMS message. The process then involves obtaining the second user's second purchase information, i.e., historical order information. Based on this second purchase information, the process identifies the first product related to the content elements of the first SMS message; that is, it involves finding the first product related to the content elements of the first SMS message in the second user's historical order information, such as products related to coupons or discounts mentioned in the first SMS message content elements. The first influence degree of the first SMS message content element is calculated based on the number of second users, the number of first products purchased by the second users, and the proportion of the purchased first product to the total second purchase information. Similarly, the second influence degree is obtained in the same way as the first influence degree. This involves identifying the second product related to the content elements of the second SMS message from the second purchase information; that is, finding the second product related to the content elements of the second SMS message in the second user's historical order information. The second influence degree of the second SMS message content element is calculated based on the number of second users, the number of second products purchased by the second users, and the proportion of the purchased second product to the total second purchase information. For example, if the number of second users is 10,000, the number of second users who purchase the second product is 3,800, and the number of second products purchased accounts for 0.5% of the second purchase information, then the influence of the second product is 76%.

[0069] Step 140: Determine whether both the first influence degree and the second influence degree exceed the first preset threshold.

[0070] Step 150: When the first influence and / or the second influence exceed the first preset threshold, obtain the first SMS content template based on the first SMS content elements and / or the second SMS content elements.

[0071] Specifically, a first preset threshold is set for the impact of the SMS content elements in step 130 on the marketing effectiveness of the first merchant. For example, the first preset threshold is set to 70%. When either the first or second impact exceeds the first preset threshold, a first SMS content template is directly generated based on either the first or second SMS content element. When both the first and second impacts exceed the first preset threshold, the first SMS content template is composed of the first and second SMS content elements. For example, if the first SMS content element is a coupon for 199 minus 100, with a first impact of 80%, and the second SMS content element is a product link, with a second impact of 82%, then the coupon from the first SMS content element and the product link from the second SMS content element are combined to form the first SMS content template.

[0072] Step 160: Based on the first marketing task of the first merchant and the first SMS content template, obtain the first optimal SMS content and send the first optimal SMS content to the first user.

[0073] Specifically, by obtaining the primary marketing task of the leading merchant and combining it with the primary SMS content template, the optimal primary SMS content can be directly generated. For example, if the leading merchant has launched a new coat, the name of the coat can be added to the primary SMS content template to generate the optimal primary SMS content. The optimal primary SMS content is then sent to the leading user using the strategy execution tool. Furthermore, the optimal primary SMS content should contain a maximum of 70 characters, be as concise and clear as possible, and easy for users to read. For example, if the leading merchant's primary SMS content element is "Grab 3 items for 20% off in the first 15 minutes," and the secondary SMS content element is a coat link, the optimal combined SMS content would be: "[Store Name] Double 11 Highlights! Grab 3 items for 20% off in the first 15 minutes! Popular coats starting from 699! Add to cart to get a 50 yuan coupon! Click the link."

[0074] Therefore, the digital SMS content generation method in this embodiment can obtain the first historical marketing SMS information of the first merchant, analyze the first historical marketing SMS information to obtain the first SMS content elements and the second SMS content elements that have a significant marketing effect on the merchant, and preset the influence threshold of the first SMS content elements and the second SMS content elements. The first SMS content elements and / or the second SMS content elements that exceed the first preset influence threshold are combined into a first SMS content template, and the first optimal SMS content is generated according to the first marketing task of the first merchant and pushed to the first user. This achieves the optimization of marketing SMS, improves the reading rate and conversion rate, realizes the precision marketing strategy, and improves the output value. This solves the technical problems in the prior art of low application rate of merchants' historical marketing data, low reading rate and conversion rate of marketing SMS, reduced output revenue of merchants, and increased input costs.

[0075] Furthermore, the data fusion method in this embodiment can also be implemented by combining artificial intelligence technology. Artificial intelligence (AI), also known as machine intelligence, is a discipline that studies how computers can simulate certain human thought processes and intelligent behaviors (such as learning, reasoning, thinking, planning, etc.). It mainly includes the principles of computer intelligence, the creation of computers that are similar to human brain intelligence, and the ability of computers to achieve higher-level applications. The specific steps are as follows: First, obtain a photo of the first historical marketing SMS message; input the photo of the first historical marketing SMS message into a model, wherein the model is trained using multiple sets of data through machine learning, and each set of data includes: the first historical marketing SMS message, first identifier information used to identify the first influence degree of the first SMS content element and the second influence degree of the second SMS content element, and second label information used to identify that both the first influence degree and the second influence degree exceed a first preset threshold; obtain the output information of the model, wherein the output information is the first optimal SMS content; wherein the output information of the model is obtained by using the first SMS content element and / or the second SMS content element to obtain a first SMS content template when both the first influence degree and the second influence degree exceed the first preset threshold, and then obtaining the first optimal SMS content based on the first marketing task of the first merchant and the first SMS content template.

[0076] Furthermore, the training model in this embodiment is obtained by training multiple sets of data using machine learning. Machine learning is a way to achieve artificial intelligence, and it has certain similarities with data mining. It is also a multidisciplinary field involving probability theory, statistics, approximation theory, convex analysis, computational complexity theory, and many other disciplines. Compared to data mining, which seeks mutual characteristics among large datasets, machine learning focuses more on algorithm design, enabling computers to actively "learn" patterns from data and use these patterns to predict unknown data.

[0077] Furthermore, the method also includes: obtaining the first purchase information of the first user; determining whether the first purchase information and the first optimal SMS content have a first correlation; when the first purchase information and the first optimal SMS content have a first correlation, determining the first optimal SMS content as the second historical marketing SMS information of the first merchant.

[0078] Specifically, after sending the first optimal SMS content to the first user, the first purchase information of the first user is obtained, that is, the order information of the first user after receiving the first optimal SMS content. Then, it is determined whether the first purchase information and the first optimal SMS content have a first relevance. That is to say, by judging the relevance between the product in the first purchase information and the first optimal SMS content, the product purchased by the first user matches the first optimal SMS content received. When the first purchase information and the first optimal SMS content have a first relevance, after sending the first optimal SMS content to the first user, a reflux is performed, and the first optimal SMS content is determined as the second historical marketing SMS information of the first merchant, which can enrich the optimal SMS content again and achieve a snowball-like growth. At the same time, the first SMS content template can be customized according to the merchant or industry to achieve a customized SMS content template.

[0079] Further, the method further includes: obtaining the first address information of the first user; obtaining the first dialect information of the first user according to the first address information; adding the first dialect information to the first SMS content template, and obtaining the second optimal SMS content according to the first marketing task of the first merchant, and sending the second optimal SMS content to the first user.

[0080] Specifically, by obtaining the first address information of the order of the first user, where the first address information is the order receiving address. The first dialect information of the first user is obtained according to the first address information, that is, the local dialect information of the first user can be obtained through the order receiving address. For example, the Shaanxi dialect: "Liao zha lie", which is just an interjection expressing that the product has good quality. The local dialect with characteristics is added to the first SMS content template, and the second optimal SMS content is obtained in combination with the first marketing task of the first merchant, and the second optimal SMS content is sent to the first user.

[0081] Further, the method further includes: obtaining the first label information of the first user; determining the first slogan according to the first label information; adding the first slogan to the first SMS content template, and obtaining the third optimal SMS content according to the first marketing task of the first merchant, and sending the third optimal SMS content to the first user.

[0082] Specifically, by obtaining the first user's first tag information, which is the user's identity attribute information on the e-commerce platform, this can represent the user's inherent identity attributes or purchasing characteristics, such as student, travel enthusiast, or beauty blogger. Based on this first tag information, a first slogan is determined. For example, if the first user's first tag information is "College Student," then the first slogan would be "Guaranteed Success in Exams." This first slogan is added to the first SMS content template. Then, based on the first merchant's first marketing task, a third optimal SMS content is obtained and sent to the first user. For example: "Guaranteed Success in Exams Package for You! Get a 50 Yuan Coupon with Purchases Over 100 Yuan, Click the Link!"

[0083] Example 2

[0084] Based on the same inventive concept as the method for generating digital SMS content in the foregoing embodiments, the present invention also provides a method apparatus for generating digital SMS content, such as... Figure 2 As shown, the device includes:

[0085] The first obtaining unit 11 is used to obtain the first historical marketing SMS information of the first merchant;

[0086] The second obtaining unit 12 is used to obtain the first SMS content element and the second SMS content element based on the first historical marketing SMS information.

[0087] The third obtaining unit 13 is used to obtain the first degree of influence of the first SMS content element on the marketing effect of the first merchant and the second degree of influence of the second SMS content element on the marketing effect of the first merchant.

[0088] The first judgment unit 14 is used to determine whether the first influence degree and the second influence degree both exceed the first preset threshold.

[0089] The fourth obtaining unit 15 is used to obtain a first SMS content template based on the first SMS content element and / or the second SMS content element when the first influence degree and / or the second influence degree exceed the first preset threshold.

[0090] The first execution unit 16 is configured to obtain the first optimal SMS content based on the first marketing task of the first merchant and the first SMS content template, and send the first optimal SMS content to the first user.

[0091] Furthermore, the device also includes:

[0092] The fifth obtaining unit is used to obtain the first purchase information of the first user;

[0093] The second judgment unit is used to determine whether the first purchase information and the first optimal SMS content have a first correlation.

[0094] The second execution unit is configured to determine the first optimal SMS content as the second historical marketing SMS information of the first merchant when the first purchase information has a first correlation with the first optimal SMS content.

[0095] Furthermore, the second obtaining unit obtains the first SMS content elements based on the first historical marketing SMS information, including:

[0096] The sixth obtaining unit is used to obtain the first statement in the first historical marketing SMS information, wherein the first statement is a valid marketing statement;

[0097] The seventh obtaining unit is used to obtain the first frequency of the first statement;

[0098] The third judgment unit is used to determine whether the first frequency exceeds the second preset threshold.

[0099] The first determining unit is configured to determine the first statement as a content element of the first SMS message when the first frequency exceeds the second preset threshold.

[0100] Furthermore, the third obtaining unit obtains the first influence degree of the first SMS content element, including:

[0101] The eighth obtaining unit is used to obtain second user information, wherein the second user is the user who received the first SMS content element;

[0102] The ninth obtaining unit is used to obtain the second purchase information of the second user;

[0103] The second determining unit is used to determine the first product related to the first SMS content element based on the second purchase information;

[0104] The tenth obtaining unit is used to obtain the first influence degree of the first SMS content element based on the first product and the second purchase information.

[0105] Furthermore, the device also includes:

[0106] The eleventh obtaining unit is used to obtain the first address information of the first user.

[0107] The twelfth obtaining unit is used to obtain the first dialect information of the first user based on the first address information;

[0108] The third execution unit is used to add the first dialect information to the first SMS content template, obtain the second optimal SMS content according to the first marketing task of the first merchant, and send the second optimal SMS content to the first user.

[0109] Furthermore, the device also includes:

[0110] The thirteenth obtaining unit is used to obtain the first tag information of the first user;

[0111] The third determining unit is used to determine the first slogan based on the first label information;

[0112] The fourth execution unit is used to add the first slogan to the first SMS content template, obtain the third optimal SMS content according to the first marketing task of the first merchant, and send the third optimal SMS content to the first user.

[0113] The foregoing Figure 1 Various variations and specific examples of the digital SMS content generation method in Embodiment 1 are also applicable to the digital SMS content generation apparatus of this embodiment. Through the foregoing detailed description of the digital SMS content generation method, those skilled in the art can clearly understand the implementation method of the digital SMS content generation apparatus of this embodiment. Therefore, for the sake of brevity, it will not be described in detail here.

[0114] Example 3

[0115] Based on the same inventive concept as the method for generating digital SMS content in the foregoing embodiments, the present invention also provides an apparatus for generating digital SMS content, such as... Figure 3 As shown, it includes a memory 304, a processor 302, and a computer program stored in the memory 304 and executable on the processor 302. When the processor 302 executes the program, it implements the steps of any of the methods for generating digital text message content described above.

[0116] Among them, Figure 3In this document, a bus architecture (represented by bus 300) is used. Bus 300 may include any number of interconnected buses and bridges, linking various circuits including one or more processors represented by processor 302 and memory represented by memory 304. Bus 300 may also link various other circuits such as peripheral devices, voltage regulators, and power management circuits, which are well known in the art and therefore will not be described further herein. Bus interface 306 provides an interface between bus 300 and receiver 301 and transmitter 303. Receiver 301 and transmitter 303 may be the same element, i.e., a transceiver, providing a unit for communicating with various other devices over a transmission medium. Processor 302 is responsible for managing bus 300 and general processing, while memory 304 can be used to store data used by processor 302 during operation.

[0117] Example 4

[0118] Based on the same inventive concept as the method for generating digital SMS content in the foregoing embodiments, the present invention also provides a computer-readable storage medium storing a computer program that, when executed by a processor, performs the following steps: obtaining first historical marketing SMS information of a first merchant; obtaining first SMS content elements and second SMS content elements based on the first historical marketing SMS information; obtaining a first degree of influence of the first SMS content elements on the marketing effect of the first merchant and a second degree of influence of the second SMS content elements on the marketing effect of the first merchant; determining whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtaining a first SMS content template based on the first SMS content elements and / or the second SMS content elements; obtaining a first optimal SMS content based on the first marketing task of the first merchant and the first SMS content template, and sending the first optimal SMS content to a first user.

[0119] In practice, when the program is executed by the processor, it can also implement any of the method steps in Embodiment 1.

[0120] The above-described one or more technical solutions in the embodiments of this application have at least one or more of the following technical effects:

[0121] This invention provides a method and apparatus for generating digital SMS content. The method involves obtaining first historical marketing SMS information from a first merchant; obtaining first SMS content elements and second SMS content elements based on the first historical marketing SMS information; obtaining a first degree of influence of the first SMS content elements on the marketing effect of the first merchant and a second degree of influence of the second SMS content elements on the marketing effect of the first merchant; determining whether both the first degree of influence and the second degree of influence exceed a first preset threshold; when the first degree of influence and / or the second degree of influence exceed the first preset threshold, obtaining a first SMS content template based on the first SMS content elements and / or the second SMS content elements; obtaining a first optimal SMS content based on the first merchant's first marketing task and the first SMS content template; and sending the first optimal SMS content to a first user. This solves the technical problems in the prior art, such as low application rate of merchants' historical marketing data, low reading and conversion rates of marketing SMS, reduced merchant output revenue, and increased input costs. The method achieves the technical effects of optimizing marketing SMS, improving reading and conversion rates, realizing precise marketing strategies, and increasing output value.

[0122] Those skilled in the art will understand that embodiments of the present invention can be provided as methods, systems, or computer program products. Therefore, the present invention can take the form of a completely hardware embodiment, a completely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention can take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0123] This invention is described with reference to flowchart illustrations and / or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, special-purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, generate instructions for implementing the flowchart illustrations and / or block diagrams. Figure 1 One or more processes and / or boxes Figure 1 A device that provides the functions specified in one or more boxes.

[0124] These computer program instructions may also be stored in a computer-readable storage medium that can direct a computer or other programmable data processing device to function in a particular manner, such that the instructions stored in the computer-readable storage medium produce an article of manufacture including instruction means, which are implemented in a process Figure 1One or more processes and / or boxes Figure 1 The function specified in one or more boxes.

[0125] These computer program instructions may also be loaded onto a computer or other programmable data processing equipment to cause a series of operational steps to be performed on the computer or other programmable equipment to produce a computer-implemented process, thereby providing instructions that execute on the computer or other programmable equipment for implementing the process. Figure 1 One or more processes and / or boxes Figure 1 The steps of the function specified in one or more boxes.

[0126] Obviously, those skilled in the art can make various modifications and variations to this invention without departing from its spirit and scope. Therefore, if these modifications and variations fall within the scope of the claims of this invention and their equivalents, this invention also intends to include these modifications and variations.

Claims

1. A method of digital short message content generation, characterized by, The method includes: Obtain first-hand historical marketing SMS information from the leading merchant; The first SMS content element and the second SMS content element are obtained based on the first historical marketing SMS information; Obtain the first degree of influence of the first SMS content element on the marketing effect of the first merchant and the second degree of influence of the second SMS content element on the marketing effect of the first merchant; Determine whether both the first influence degree and the second influence degree exceed the first preset threshold; When the first influence degree and / or the second influence degree exceed the first preset threshold, a first SMS content template is obtained based on the first SMS content element and / or the second SMS content element. Based on the first marketing task of the first merchant and the first SMS content template, obtain the first optimal SMS content and send the first optimal SMS content to the first user; Obtain the first user's first purchase information; Determine whether the first purchase information and the first optimal SMS content have a first correlation; When the first purchase information has a first correlation with the first optimal SMS content, the first optimal SMS content is determined as the second historical marketing SMS information of the first merchant; The step of obtaining the first SMS content elements based on the first historical marketing SMS information includes: Obtain the first statement from the first historical marketing SMS message, wherein the first statement is a valid marketing statement; Obtain the first frequency of the first statement; Determine whether the first frequency exceeds the second preset threshold; When the first frequency exceeds the second preset threshold, the first statement is determined to be an element of the first SMS content. Obtain the first address information of the first user; The first dialect information of the first user is obtained based on the first address information; The first dialect information is added to the first SMS content template, and the second optimal SMS content is obtained according to the first marketing task of the first merchant. The second optimal SMS content is then sent to the first user.

2. The method of claim 1, wherein, The process of obtaining the first influence degree of the first SMS content element includes: Obtain second user information, wherein the second user is the user who received the first SMS content element; Obtain the second user's second purchase information; The first product related to the content elements of the first SMS message is determined based on the second purchase information; Based on the first product and the second purchase information, the first degree of influence of the first SMS content element is obtained.

3. The method of claim 1, wherein, The method further includes: Obtain the first tag information of the first user; The first slogan is determined based on the first label information; The first slogan is added to the first SMS content template, and the third optimal SMS content is obtained according to the first marketing task of the first merchant. The third optimal SMS content is then sent to the first user.

4. An apparatus for digital short message content generation, characterized by The apparatus performs the steps of the method of claim 1, the apparatus comprising: The first obtaining unit is used to obtain the first historical marketing SMS information of the first merchant; The second obtaining unit is used to obtain the first SMS content element and the second SMS content element based on the first historical marketing SMS information. The third obtaining unit is used to obtain the first degree of influence of the first SMS content element on the marketing effect of the first merchant and the second degree of influence of the second SMS content element on the marketing effect of the first merchant. The first judgment unit is used to determine whether both the first influence degree and the second influence degree exceed a first preset threshold. The fourth obtaining unit is used to obtain a first SMS content template based on the first SMS content element and / or the second SMS content element when the first influence degree and / or the second influence degree exceed the first preset threshold. The first execution unit is configured to obtain the first optimal SMS content based on the first marketing task of the first merchant and the first SMS content template, and send the first optimal SMS content to the first user.

5. An apparatus for digital short message content generation, comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein, When the processor executes the program, it implements the steps of the method according to any one of claims 1-4.

6. A computer-readable storage medium having stored thereon a computer program, characterized in that, When executed by a processor, the program implements the steps of the method according to any one of claims 1-4.

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