Information pushing method and device, electronic equipment and computer readable medium

Abstract

The embodiment of the invention discloses an information pushing method and device, electronic equipment and a computer readable medium. A specific embodiment of the method comprises the steps of splitting a feedback user feature vector set corresponding to a feedback target into primary feedback user feature vector subsets according to time granularity information; for each primary feedback user feature vector subset, performing clustering processing on each primary feedback user feature vector to obtain each secondary feedback user feature vector subset; performing optimization processing on each obtained secondary feedback user feature vector subset to obtain a seed user feature vector set; in response to the received target user feature vector, generating similarity information; and in response to the similarity information meeting a preset similarity condition, pushing the preset channel information to a user terminal corresponding to the target user feature vector. According to the embodiment, the accuracy and recall rate of the selected seed users are improved, the association effect of similar crowd amplification is improved, and the computing power resource is saved.

Description

technical field

[0001] The embodiments of the present disclosure relate to the field of computer technology, and in particular, to an information push method, device, electronic equipment, and computer-readable medium. Background technique

[0002] Crowd lookalike is a technology based on seed users to find more similar groups with potential relevance. At present, when selecting seed users, the usual method is: manually select seed users or use real-time feedback users as seed users.

[0003] However, when using the above-mentioned methods to circle seed users, there are often the following technical problems: when there are many user portrait tags, the accuracy and recall rate of the seed users circled by manual means is low; the feedback users are directly used as seed users, The characteristics of seed users are relatively scattered, and the correlation effect of similar crowd amplification is poor. At the same time, when there are many feedback users, similar crowd sear...

Examples

Embodiment Construction

[0028] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these examples are provided so that the understanding of this disclosure will be thorough and complete. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only, and are not intended to limit the protection scope of the present disclosure.

[0029] It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings. In the case of no conflict, the embodiments in the present disclosure and the features in the embodiments can be combined with each other.

[0030] It should be noted that conc...

technical field

[0001] The embodiments of the present disclosure relate to the field of computer technology, and in particular, to an information push method, device, electronic equipment, and computer-readable medium. Background technique

[0002] Crowd lookalike is a technology based on seed users to find more similar groups with potential relevance. At present, when selecting seed users, the usual method is: manually select seed users or use real-time feedback users as seed users.

[0003] However, when using the above-mentioned methods to circle seed users, there are often the following technical problems: when there are many user portrait tags, the accuracy and recall rate of the seed users circled by manual means is low; the feedback users are directly used as seed users, The characteristics of seed users are relatively scattered, and the correlation effect of similar crowd amplification is poor. At the same time, when there are many feedback users, similar crowd sear...

Examples

Embodiment Construction

[0028] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these examples are provided so that the understanding of this disclosure will be thorough and complete. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only, and are not intended to limit the protection scope of the present disclosure.

[0029] It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings. In the case of no conflict, the embodiments in the present disclosure and the features in the embodiments can be combined with each other.

[0030] It should be noted that conc...

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