Channel resource sharing method and device

Abstract

The present invention provides a channel resource sharing method and device. The method includes: when the fixed quota of channel resources is greater than the actual demand quota of channel resources, releasing excess channel resources to a public resource pool; when the fixed quota of channel resources is less than the actual demand quota of channel resources, applying for public quota resources of channel resources from the public resource pool; wherein the channel resources include event quota resources for real-time events and batch quota resources for batch events; the public quota resources are channel resources stored in the public resource pool. This method realizes the recovery and reuse of channel resources, thereby improving the utilization rate of channel resources.

Description

Technical Field

[0001] The present invention relates to the technical field of resource sharing, and in particular to a channel resource sharing method and device. Background Art

[0002] As a convenient and fast way to promote your business, SMS marketing has become widely used across various industries. Currently, fixed quotas are allocated to SMS marketing channels based on prefecture-level cities, with fixed allocations for real-time event SMS and batch event SMS.

[0003] However, marketing platforms within each city can only use channel resources within a fixed quota to implement event marketing, and unused channel resources will be wasted; the quota resources corresponding to real-time event SMS and batch event SMS cannot be shared; because the quota resource ratios of real-time event SMS and batch event SMS are fixed, the peak usage of channel resources is reduced, resulting in lower channel resource utilization. Summary of the Invention

[0004] The present invention provides a channel resource sharing method and device to solve the defects of the prior art in that channel resources are wasted and the quota resource ratio is fixed, resulting in low channel resource utilization, thereby realizing the recovery and reuse of channel resources and improving the utilization rate of channel resources.

[0005] The present invention provides a channel resource sharing method, comprising:

[0006] When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources will be released to the public resource pool;

[0007] In the case where the fixed quota of the channel resource is less than the actual demand quota of the channel resource, applying for the public quota resource of the channel resource from the public resource pool;

[0008] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0009] The public quota resources are channel resources stored in the public resource pool.

[0010] In one embodiment, the channel resource sharing method provided by the present invention further includes:

[0011] Adjust the batch quota resources and the event quota resources according to the batch proportion of the batch quota resources in the fixed quota of the channel resources and the event proportion of the event quota resources in the fixed quota of the channel resources;

[0012] The sum of the batch proportion and the event proportion is 1.

[0013] In one embodiment, adjusting the batch quota resources and the event quota resources includes:

[0014] In a case where the real-time event does not match the event quota resources and / or the batch event does not match the batch quota resources, the batch ratio and the event ratio are adjusted.

[0015] In one embodiment, adjusting the batch ratio and the event ratio includes:

[0016] When the batch proportion is greater than the maximum preset proportion, the batch proportion is adjusted to the maximum preset proportion; or when the event proportion is greater than the maximum preset proportion, the event proportion is adjusted to the maximum preset proportion;

[0017] When the batch proportion is less than the minimum preset proportion, the batch proportion is adjusted to the minimum preset proportion; or when the event proportion is less than the minimum preset proportion, the event proportion is adjusted to the minimum preset proportion.

[0018] In one embodiment, adjusting the batch quota resources and the event quota resources further includes:

[0019] The event quota resources and the batch quota resources are adjusted according to a preset adjustment frequency.

[0020] The present invention also provides a channel resource sharing device, comprising:

[0021] The channel resource release module is used to release excess channel resources to the public resource pool when the fixed quota of channel resources is greater than the actual demand quota of channel resources;

[0022] A channel resource application module, configured to apply for a public quota resource of the channel resource from the public resource pool when the fixed quota of the channel resource is less than the actual demand quota of the channel resource;

[0023] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0024] The public quota resources are channel resources stored in the public resource pool.

[0025] In one embodiment, a channel resource sharing device provided by the present invention also includes: a channel resource adjustment module, used to adjust the batch quota resources and the event quota resources according to the batch proportion of the batch quota resources in the fixed quota of the channel resources, and the event proportion of the event quota resources in the fixed quota of the channel resources; wherein the sum of the batch proportion and the event proportion is 1.

[0026] In one embodiment, described The channel resource adjustment module is further configured to adjust the batch ratio and the event ratio when the real-time event does not match the event quota resource and / or the batch event does not match the batch quota resource.

[0027] The present invention also provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the program, the steps of any one of the channel resource sharing methods described above are implemented.

[0028] The present invention also provides a non-transitory computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of any one of the channel resource sharing methods described above.

[0029] The channel resource sharing method and device provided by the present invention release excess channel resources to a public resource pool when the fixed quota of channel resources is greater than the actual demand quota of channel resources; and apply for public quota resources of channel resources from the public resource pool when the fixed quota of channel resources is less than the actual demand quota of channel resources, thereby realizing the recovery and reuse of channel resources and improving the utilization rate of channel resources. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] In order to more clearly illustrate the technical solutions in the present invention or the prior art, a brief introduction is given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0031] Figure 1 It is a flow chart of the channel resource sharing method provided by the present invention;

[0032] Figure 2 Schematic diagram of a public resource pool of the channel resource sharing method provided by the present invention;

[0033] Figure 3 It is a flow chart of the channel resource sharing device provided by the present invention;

[0034] Figure 4 It is a structural diagram of the channel resource sharing device provided by the present invention;

[0035] Figure 5 It is a structural schematic diagram of the electronic device provided by the present invention; DETAILED DESCRIPTION

[0036] To make the objectives, technical solutions, and advantages of the present invention more clear, the technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the embodiments described are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative efforts shall fall within the scope of protection of the present invention.

[0037] Figure 1 This is a flow chart of the channel resource sharing method provided by the present invention, see Figure 1 The channel resource sharing method provided in this embodiment includes:

[0038] Step 101: When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources are released to the public resource pool;

[0039] Step 102: When the fixed quota of the channel resource is less than the actual demand quota of the channel resource, apply for the public quota resource of the channel resource from the public resource pool;

[0040] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0041] The public quota resources are channel resources stored in the public resource pool.

[0042] The executor of the channel resource sharing method provided by the present invention is a centralized operation platform system. The centralized operation platform system can allocate channel resources with corresponding quotas according to the total quota of channel resources in different cities and regions, and combine with external marketing platforms to realize the marketing of batch events and real-time events.

[0043] The following takes a centralized operation platform system executing the channel resource sharing method provided by the present invention as an example to describe the technical solution of the present invention in detail.

[0044] Specifically, the fixed quota of channel resources is a fixed allocation of channel resources within the centralized operations platform system, based on prefecture-level cities. It is used for both real-time and batch events. The actual demand quota for channel resources is the actual business demand. The public resource pool is used to store excess channel resources, or public quota resources. Excess channel resources are the difference between the fixed quota and the actual demand quota. Public quota resources can be used for both real-time and batch events.

[0045] In step 101, when the fixed quota of channel resources is greater than the actual demand quota of channel resources, it means that the actual business demand is small and there are excess channel resources. The excess channel resources are then released to the public resource pool to form public quota resources.

[0046] In step 102, if the fixed quota of channel resources is less than the actual demand quota of channel resources, it indicates that the actual business demand is large and the original fixed quota of channel resources is insufficient to support the actual demand. In this case, in addition to using the original fixed quota of channel resources, you can also query whether there are excess channel resources in the public resource pool and apply for the public quota resources of channel resources from the public resource pool.

[0047] See also Figure 2 , Figure 2 Schematic diagram of the public resource pool of the channel resource sharing method provided by the present invention. Assuming that the fixed quota of channel resources is 250,000 and the actual demand quota of channel resources is 225,000, then the excess channel resources are 25,000, that is, 25,000 channel resources will be released to the public resource pool; if the actual demand quota of channel resources is 320,000, that is, there is a channel resource gap of 30,000, then an application is sent to the public resource pool to request the use of 30,000 public quota resources. If the actual demand quota of channel resources is 340,000, then the excess channel resources are 10,000, that is, 10,000 channel resources will be released to the public resource pool.

[0048] It should be noted that if the channel resources allocated to each prefecture-level city by the centralized operation platform system are not fully utilized within a certain period of time, they can be automatically released on an hourly or daily basis and placed into a public resource pool. The release frequency is set according to the needs of the prefecture-level city and is not limited in this invention.

[0049] See also Figure 3 , Figure 3 This is a flow chart of a channel resource sharing method. Figure 3 As shown, the steps for releasing channel resources and applying for public quotas in prefecture-level cities are as follows:

[0050] (1) A fixed quota of channel resources allocated to a prefecture-level city;

[0051] (2) Determine whether the fixed quota of channel resources allocated to the prefecture-level city area is sufficient;

[0052] (3) If the fixed quota is sufficient, the fixed quota of channel resources is used;

[0053] (4) If the fixed quota is insufficient, apply for the public quota from the public resource pool to determine whether the public quota is sufficient;

[0054] (5) If the public quota is sufficient, use the public quota;

[0055] (6) If the public quota is insufficient, the public quota application will be suspended.

[0056] The channel resource sharing method provided by the present invention releases excess channel resources, and cities and regions in need can apply to use the excess channel resources, thereby realizing the recovery and reuse of channel resources and making effective use of channel resources.

[0057] Furthermore, in one embodiment, the channel resource sharing method provided by the present invention also includes: adjusting the batch quota resources and the event quota resources according to the batch proportion of the batch quota resources in the fixed quota of the channel resources, and the event proportion of the event quota resources in the fixed quota of the channel resources; wherein the sum of the batch proportion and the event proportion is 1.

[0058] Specifically, the batch quota resource's share of the fixed quota for a channel resource is the ratio of the batch quota resource to the fixed quota for the channel resource. The event quota resource's share of the event quota resource in the fixed quota for the channel resource is the ratio of the event quota resource to the fixed quota for the channel resource. The sum of the batch quota resource and the event quota resource is the fixed quota for the channel resource, i.e., the sum of the batch quota share and the event quota share is 1.

[0059] It should be noted that both batch quota resources and event quota resources can change dynamically, that is, the batch ratio and event ratio also change dynamically. Therefore, the batch quota resources and event quota resources can be adjusted by adjusting the batch ratio and event ratio.

[0060] The channel resource sharing method provided by the present invention realizes dynamic adjustment of batch quota resources and event quota resources by setting the batch ratio and event ratio as dynamic proportions, thereby improving the utilization flexibility of channel resources.

[0061] Furthermore, in one embodiment, the adjusting the batch quota resources and the event quota resources includes: adjusting the batch proportion and the event proportion when the real-time event does not match the event quota resources and / or the batch event does not match the batch quota resources.

[0062] Specifically, the demand for real-time and batch events during actual business operations is uncertain. This means that the actual business volume sent will be inconsistent with the fixed ratio. If the ratio is not adjusted, excess channel resources will be wasted in areas with less actual business, while channel resources will be insufficient in areas with more actual business. Therefore, it is necessary to dynamically adjust the batch ratio and event ratio.

[0063] For example, in a specific embodiment, assuming that the fixed quota of channel resources is 250,000, the original batch ratio is 50%, the batch quota resources are 125,000, the original event ratio is 50%; the event quota resources are 125,000; and at this time, the actual quota resources for batch events are 100,000, and the actual quota resources for real-time events are 150,000, then the current batch ratio is adjusted to 40%, and the current event ratio is adjusted to 60%.

[0064] The channel resource sharing method provided by the present invention enables the resources to be effectively utilized to the greatest extent by setting elastic adjustment event proportions and batch proportions.

[0065] Further, in one embodiment, the adjustment of the batch proportion and the event proportion includes: when the batch proportion is greater than the maximum preset proportion, adjusting the batch proportion to the maximum preset proportion, or when the event proportion is greater than the maximum preset proportion, adjusting the event proportion to the maximum preset proportion; when the batch proportion is less than the minimum preset proportion, adjusting the batch proportion to the minimum preset proportion, or when the event proportion is less than the minimum preset proportion, adjusting the event proportion to the minimum preset proportion.

[0066] Specifically, the maximum preset proportion and the minimum preset proportion are preset bottom-line proportions. In a specific embodiment, a minimum preset proportion is set to 20% and a maximum preset proportion is set to 80%. If the batch quota resources corresponding to the batch event are greater than 80% of the prescribed fixed quota, the batch event proportion is adjusted to 80% and the event proportion is adjusted to 20%; if the batch quota resources corresponding to the batch event are less than 20% of the prescribed fixed quota, the batch proportion is adjusted to 20% and the event proportion is adjusted to 80%; if the batch quota resources corresponding to the batch event are between 20%-80% of the fixed quota, the batch proportion is set to X%, and the event proportion is adjusted to 1-X%.

[0067] The channel resource sharing method provided by the present invention avoids excessive competition for resources and concurrency peaks due to excessive batch or event proportions by setting a preset minimum proportion, while ensuring that real-time events and batch events have certain available and non-preempted resources.

[0068] In one embodiment, the adjusting the batch quota resources and the event quota resources further comprises: adjusting the event quota resources and the batch quota resources according to a preset adjustment frequency.

[0069] Specifically, the preset adjustment frequency may be once per hour, once per day, or may be adjusted at any time according to actual needs, and the present invention does not limit this.

[0070] It should be noted that after receiving the allocated channel resources, each prefecture-level city will first check whether the real-time events match the event quota resources and whether the batch events match the batch quota resources. If they do not match, adjustments will be made; if they do match, the fixed quota of the original channel resources will be used. Based on these adjustments, a minimum and maximum preset ratio are set to prevent excessive resource competition caused by excessive batch or event ratios, which could lead to concurrency peaks. This ensures that real-time and batch events have a certain amount of available resources that are not preempted.

[0071] The channel resource sharing device provided by the present invention is described below. The channel resource sharing device described below and the channel resource sharing method described above can be referenced to each other.

[0072] Figure 4 This is a schematic diagram of the structure of the channel resource sharing device provided by the present invention. Figure 4 Said device comprises:

[0073] The channel resource release module 401 is used to release excess channel resources to the public resource pool when the fixed quota of channel resources is greater than the actual demand quota of channel resources;

[0074] The channel resource application module 402 is configured to apply for a public quota resource of the channel resource from the public resource pool when the fixed quota of the channel resource is less than the actual demand quota of the channel resource;

[0075] The channel resources include event quota resources for real-time events and batch quota resources for batch events; the public quota resources are channel resources stored in the public resource pool.

[0076] The channel resource sharing device provided by the present invention releases excess channel resources to a public resource pool when the fixed quota of channel resources is greater than the actual demand quota of channel resources; and applies for public quota resources of channel resources from the public resource pool when the fixed quota of channel resources is less than the actual demand quota of channel resources, thereby realizing the recovery and reuse of channel resources and improving the utilization rate of channel resources.

[0077] In one embodiment, the device also includes: a channel resource adjustment module 403, which is used to adjust the batch quota resources and the event quota resources according to the batch proportion of the batch quota resources in the fixed quota of the channel resources, and the event proportion of the event quota resources in the fixed quota of the channel resources; wherein the sum of the batch proportion and the event proportion is 1.

[0078] In one embodiment, the channel resource adjustment module 403 is further configured to:

[0079] In a case where the real-time event does not match the event quota resources and / or the batch event does not match the batch quota resources, the batch ratio and the event ratio are adjusted.

[0080] In one embodiment, the channel resource adjustment module 403 is further configured to:

[0081] When the batch proportion is greater than the maximum preset proportion, the batch proportion is adjusted to the maximum preset proportion; or when the event proportion is greater than the maximum preset proportion, the event proportion is adjusted to the maximum preset proportion;

[0082] When the batch proportion is less than the minimum preset proportion, the batch proportion is adjusted to the minimum preset proportion; or when the event proportion is less than the minimum preset proportion, the event proportion is adjusted to the minimum preset proportion.

[0083] In one embodiment, the channel resource adjustment module 403 is further configured to:

[0084] The event quota resources and the batch quota resources are adjusted according to a preset adjustment frequency.

[0085] Figure 5 An example of a physical structure diagram of an electronic device is shown below. Figure 5 As shown, the electronic device may include: a processor 501, a communication interface 502, a memory 503, and a communication bus 504, wherein the processor 501, the communication interface 502, and the memory 503 communicate with each other via the communication bus 504. The processor 501 may call the logic instructions in the memory 503 to execute the steps of the channel resource sharing method, for example, including:

[0086] When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources will be released to the public resource pool;

[0087] In the case where the fixed quota of the channel resource is less than the actual demand quota of the channel resource, applying for the public quota resource of the channel resource from the public resource pool;

[0088] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0089] The public quota resources are channel resources stored in the public resource pool.

[0090] In addition, the logic instructions in the above-mentioned memory 503 can be implemented in the form of a software functional unit and can be stored in a computer-readable storage medium when sold or used as an independent product. Based on this understanding, the technical solution of the present invention is essentially or the part that contributes to the prior art or the part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage medium includes: various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0091] On the other hand, the present invention further provides a computer program product, comprising a computer program stored on a non-transitory computer-readable storage medium, wherein the computer program comprises program instructions. When the program instructions are executed by a computer, the computer can perform the steps of the channel resource sharing method provided in the above-mentioned method embodiments, for example, including:

[0092] When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources will be released to the public resource pool;

[0093] In the case where the fixed quota of the channel resource is less than the actual demand quota of the channel resource, applying for the public quota resource of the channel resource from the public resource pool;

[0094] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0095] The public quota resources are channel resources stored in the public resource pool.

[0096] In another aspect, the present invention further provides a non-transitory computer-readable storage medium having a computer program stored thereon. When the computer program is executed by a processor, the steps of the channel resource sharing method provided in the above-mentioned method embodiments are implemented, for example, including:

[0097] When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources will be released to the public resource pool;

[0098] In the case where the fixed quota of the channel resource is less than the actual demand quota of the channel resource, applying for the public quota resource of the channel resource from the public resource pool;

[0099] The channel resources include event quota resources for real-time events and batch quota resources for batch events;

[0100] The public quota resources are channel resources stored in the public resource pool.

[0101] The device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, i.e., they may be located in one location or distributed across multiple network units. Some or all of the modules may be selected based on actual needs to achieve the objectives of the present embodiment. Persons of ordinary skill in the art will be able to understand and implement the present invention without inventive effort.

[0102] Through the description of the above embodiments, those skilled in the art can clearly understand that each embodiment can be implemented by means of software plus a necessary general hardware platform, or of course, by hardware. Based on this understanding, the essence of the above technical solution or the part that contributes to the existing technology can be embodied in the form of a software product. The computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a magnetic disk, an optical disk, etc., and includes a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or certain parts of the embodiments.

[0103] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the various embodiments of the present invention.

Claims

1. A channel resource sharing method, characterized in that: include: When the fixed quota of channel resources is greater than the actual demand quota of channel resources, the excess channel resources will be released to the public resource pool; In the case where the fixed quota of channel resources is less than the actual demand quota of channel resources, applying for public quota resources of channel resources from the public resource pool; wherein, applying for public quota resources of channel resources from the public resource pool is performed when there are excess channel resources in the public resource pool; The channel resources include event quota resources for real-time events and batch quota resources for batch events; The public quota resources are channel resources stored in the public resource pool; Adjust the batch quota resources and the event quota resources according to the batch proportion of the batch quota resources in the fixed quota of the channel resources and the event proportion of the event quota resources in the fixed quota of the channel resources; The sum of the batch proportion and the event proportion is 1; The adjusting the batch quota resources and the event quota resources includes: In a case where the real-time event does not match the event quota resources and / or the batch event does not match the batch quota resources, the batch ratio and the event ratio are adjusted.

2. The channel resource sharing method according to claim 1, characterized in that: The adjusting of the batch ratio and the event ratio includes: When the batch proportion is greater than the maximum preset proportion, the batch proportion is adjusted to the maximum preset proportion; or when the event proportion is greater than the maximum preset proportion, the event proportion is adjusted to the maximum preset proportion; When the batch proportion is less than the minimum preset proportion, the batch proportion is adjusted to the minimum preset proportion; or when the event proportion is less than the minimum preset proportion, the event proportion is adjusted to the minimum preset proportion.

3. The channel resource sharing method according to claim 2, characterized in that: The adjusting the batch quota resources and the event quota resources further includes: The event quota resources and the batch quota resources are adjusted according to a preset adjustment frequency.

4. A channel resource sharing device, characterized in that: include: The channel resource release module is used to release excess channel resources to the public resource pool when the fixed quota of channel resources is greater than the actual demand quota of channel resources; a channel resource application module, configured to apply for public quota resources of channel resources from the public resource pool when the fixed quota of channel resources is less than the actual demand quota of channel resources; wherein the application for public quota resources of channel resources from the public resource pool is performed when there are excess channel resources in the public resource pool; The channel resources include event quota resources for real-time events and batch quota resources for batch events; The public quota resources are channel resources stored in the public resource pool; a channel resource adjustment module, configured to adjust the batch quota resources and the event quota resources according to the batch ratio of the batch quota resources in the fixed quota of the channel resources and the event ratio of the event quota resources in the fixed quota of the channel resources; wherein the sum of the batch ratio and the event ratio is 1; The channel resource adjustment module is further configured to adjust the batch ratio and the event ratio when the real-time event does not match the event quota resource and / or the batch event does not match the batch quota resource.

5. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the program, the steps of the channel resource sharing method according to any one of claims 1 to 3 are implemented.

6. A non-transitory computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the channel resource sharing method according to any one of claims 1 to 3 are implemented.

Images