Internet marketing push method and system

Abstract

The present invention relates to the field of marketing push technology, and specifically discloses a push method and system for Internet marketing. The present invention calculates the number of users gathered on the local machine; compares the number of gathered users with the limit number of users; when the number of gathered users is less than the limit number of users, randomly pushes and marks multiple marketing interest tags; when the number of gathered users is not less than the limit number of users, filters the tag interest information and performs targeted push. It is capable of identifying and calculating the number of people gathered near the user, randomly pushing to the user when the number of gathered users is small, recording and analyzing the user's marketing interest tags, and then obtaining the interest information disclosed by other users when the number of gathered users is large, and performing filtering, marking and targeted push, so that the push content of Internet marketing is not only related to the user corresponding to the mobile terminal, avoiding monotonous push content, and thus pushing more diverse marketing content that is in line with the user's interests to the user.

Description

Technical Field

[0001] The present invention belongs to the technical field of marketing push, and in particular relates to a push method and system for Internet marketing. Background Art

[0002] Marketing refers to the process by which a company discovers or explores potential consumer needs, enabling them to understand the product and subsequently purchase it. Marketing is also known as marketing, marketing, or marketing. Classic business management programs such as MBAs and EMBAs include marketing as a key module in the management and education of managers. Marketing is the activity, process, and system that creates economic value for customers, clients, partners, and society as a whole through the creation, communication, dissemination, and exchange of products. It primarily refers to the simultaneous implementation of marketing activities and sales behaviors targeted at the market—the process of achieving operational and sales conversions.

[0003] Internet marketing push is the most basic method of marketing push, primarily delivering marketing information to users via their mobile devices. Existing push methods typically select and push marketing information that users may be interested in based on their usual browsing activity. This push content is only relevant to the mobile user, resulting in monotonous content and failing to deliver diverse marketing content that aligns with user interests. Summary of the Invention

[0004] The purpose of the embodiments of the present invention is to provide a push method and system for Internet marketing, aiming to solve the problems raised in the background technology.

[0005] To achieve the above objectives, the embodiments of the present invention provide the following technical solutions:

[0006] A push method for Internet marketing, the push method specifically comprising the following steps:

[0007] Calculate the number of users gathered on the local machine to obtain the number of users gathered;

[0008] Comparing the number of aggregated users with a preset limit number of users to generate a comparison result;

[0009] According to the comparison result, when the number of gathered users is less than the threshold number of users, a plurality of Internet marketing information is randomly pushed to the local user, and a plurality of user interest information is marked and analyzed to generate a plurality of marketing interest tags;

[0010] According to the comparison result, when the number of gathered users is not less than the limit number of users, multiple other interest information disclosed by multiple other users is obtained, and according to the multiple marketing interest tags, the tagged interest information is filtered and tagged, and the tagged interest information is pushed to the local user in a targeted manner.

[0011] As a further limitation of the technical solution of the embodiment of the present invention, the calculation of the number of local users to obtain the number of gathered users specifically includes the following steps:

[0012] Get the connection network information of the local terminal of the local user;

[0013] Marking multiple other terminals connected to the same network according to the connection network information;

[0014] Acquire and record location data of the local terminal and multiple other terminals to obtain location record data;

[0015] The number of aggregated users of the local user is calculated based on the location record data.

[0016] As a further limitation of the technical solution of the embodiment of the present invention, according to the comparison result, when the number of aggregated users is less than the threshold number of users, randomly pushing multiple Internet marketing information to the local user, marking and analyzing the multiple user interest information, and generating multiple marketing interest tags specifically include the following steps:

[0017] According to the comparison result, when the number of gathered users is less than the threshold number of users, identifying the push environment;

[0018] When a push environment is identified, a push instruction is generated;

[0019] According to the push instructions, randomly select Internet marketing information for marketing push;

[0020] Tagging analyzes multiple user interest information and generates multiple marketing interest tags.

[0021] As a further limitation of the technical solution of the embodiment of the present invention, the tagging and analyzing of multiple user interest information to generate multiple marketing interest tags specifically includes the following steps:

[0022] Browsing times are counted when multiple Internet marketing information is pushed, and multiple browsing times are obtained;

[0023] When the browsing time is greater than the preset standard time, the corresponding Internet marketing information is marked as user interest information;

[0024] Periodically performing tag analysis on the plurality of user interest information to generate a plurality of marketing interest tags;

[0025] Periodically clear multiple outdated interest tags from the previous cycle.

[0026] As a further limitation of the technical solution of the embodiment of the present invention, according to the comparison result, when the number of aggregated users is not less than the threshold number of users, obtaining multiple other interest information disclosed by multiple other users, filtering and marking tagged interest information according to the multiple marketing interest tags, and targeted pushing the tagged interest information to the local user specifically includes the following steps:

[0027] According to the comparison result, when the number of gathered users is not less than the limit number of users, obtaining communication addresses of multiple other terminals;

[0028] Sending information acquisition requests to multiple other terminals according to the multiple communication addresses, and receiving multiple other interest information disclosed in feedback from the multiple other terminals;

[0029] filtering the tagged interest information according to the plurality of marketing interest tags;

[0030] The tag interest information is directedly pushed to the local user on the local terminal.

[0031] As a further limitation of the technical solution of the embodiment of the present invention, the filtering of the marked tag interest information according to the plurality of marketing interest tags specifically includes the following steps:

[0032] Performing tag analysis on the plurality of other interest information to generate a plurality of other interest tags;

[0033] Matching the plurality of marketing interest tags with the plurality of other interest tags to generate a tag matching result;

[0034] According to the tag matching result, marking multiple other interest tags that are determined to be successfully matched as matching interest tags;

[0035] A plurality of other interest information corresponding to the plurality of matching interest tags are marked as tag interest information.

[0036] A push system for Internet marketing, comprising a gathering number calculation unit, a user number comparison unit, a random push analysis unit, and a gathering directional push unit, wherein:

[0037] The gathering number calculation unit is used to calculate the gathering number of local users to obtain the number of gathered users;

[0038] A user number comparison unit, configured to compare the number of aggregated users with a preset limit number of users to generate a comparison result;

[0039] a random push analysis unit, configured to randomly push multiple Internet marketing information to local users according to the comparison result, when the number of aggregated users is less than the threshold number of users, and to mark and analyze multiple user interest information to generate multiple marketing interest tags;

[0040] The aggregation and targeted push unit is used to obtain multiple other interest information disclosed by multiple other users according to the comparison result when the number of aggregated users is not less than the limit number of users, and filter the tagged interest information according to the multiple marketing interest tags, and push the tagged interest information to the local user in a targeted manner.

[0041] As a further limitation of the technical solution of the embodiment of the present invention, the gathering number calculation unit specifically includes:

[0042] A network information acquisition module is used to obtain the connection network information of the local terminal of the local user;

[0043] Other terminal marking module, used for marking multiple other terminals connected to the same network according to the connection network information;

[0044] A location data acquisition module is used to acquire and record the location data of the local terminal and multiple other terminals to obtain location record data;

[0045] The gathering number calculation module is used to calculate the number of gathering users of the local user based on the location record data.

[0046] As a further limitation of the technical solution of the embodiment of the present invention, the aggregated directional push unit specifically includes:

[0047] a communication address acquisition module, configured to acquire communication addresses of a plurality of other terminals according to the comparison result when the number of gathered users is not less than the threshold number of users;

[0048] A request feedback receiving module, configured to send information acquisition requests to multiple other terminals according to the multiple communication addresses, and receive multiple other interest information disclosed in feedback from the multiple other terminals;

[0049] An interest information screening module, configured to screen tagged interest information according to the plurality of marketing interest tags;

[0050] The information directional push module is used to push the tag interest information to the local user in a targeted manner on the local terminal.

[0051] As a further limitation of the technical solution of the embodiment of the present invention, the interest information screening module specifically includes:

[0052] a tag analysis submodule, configured to perform tag analysis on the plurality of other interest information to generate a plurality of other interest tags;

[0053] a tag matching submodule, configured to match the plurality of marketing interest tags with the plurality of other interest tags to generate a tag matching result;

[0054] a tag marking submodule, configured to mark a plurality of other interest tags that are determined to be successfully matched as matching interest tags according to the tag matching result;

[0055] The information marking submodule is configured to mark a plurality of other interest information corresponding to the plurality of matching interest tags as tag interest information.

[0056] Compared with the prior art, the present invention has the following beneficial effects:

[0057] The embodiment of the present invention calculates the number of users gathered around the local user; compares the number of gathered users with the threshold number of users; randomly pushes content and tags it with multiple marketing interest tags when the number of gathered users is less than the threshold number; and filters the tag interest information for targeted push when the number of gathered users is not less than the threshold number. It can identify and calculate the number of people gathered near the user, randomly push content to the user when the number of gathered users is small, record and analyze the user's marketing interest tags, and then obtain interest information publicly disclosed by other users when the number of gathered users is large, and filter, tag, and push content in a targeted manner. This ensures that the pushed content of Internet marketing is not only relevant to the corresponding user on the mobile terminal, avoiding monotonous push content, and thus pushing more diverse marketing content that is in line with the user's interests. BRIEF DESCRIPTION OF THE DRAWINGS

[0058] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are only some embodiments of the present invention.

[0059] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0060] Figure 2 A flow chart showing the calculation of the number of people gathered in the method provided by an embodiment of the present invention is shown.

[0061] Figure 3 A flowchart of user interest information analysis in the method provided by an embodiment of the present invention is shown.

[0062] Figure 4 A flowchart of generating marketing interest tags in the method provided by an embodiment of the present invention is shown.

[0063] Figure 5 A flowchart of pushing tag interest information in the method provided by an embodiment of the present invention is shown.

[0064] Figure 6 A flowchart of marking tag interest information in the method provided by an embodiment of the present invention is shown.

[0065] Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0066] Figure 8 The figure shows a structural block diagram of a gathering number calculation unit in a system provided by an embodiment of the present invention.

[0067] Figure 9 The structure block diagram of the concentrated directional push unit in the system provided by the embodiment of the present invention is shown.

[0068] Figure 10 The structure block diagram of the interest information screening module in the system provided by the embodiment of the present invention is shown. DETAILED DESCRIPTION

[0069] In order to make the purpose, technical solutions and advantages of the present invention more clearly understood, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0070] It is understandable that the push of Internet marketing in the existing technology usually selects Internet marketing information that users may be interested in based on the content they usually browse. The push content of this Internet marketing is only related to the corresponding users on the mobile terminal, resulting in monotonous push content and the inability to push more diverse marketing content that is in line with user interests to users.

[0071] To address the above issues, an embodiment of the present invention calculates the number of users gathered around the local user to obtain the number of gathered users; compares the number of gathered users with the threshold number of users; and when the number of gathered users is less than the threshold number of users, randomly pushes content and tags it with multiple marketing interest tags; when the number of gathered users is not less than the threshold number of users, filters the tag interest information and performs targeted push. This system can identify and calculate the number of people gathered near a user, and when the number of gathered users is small, randomly push content to the user, record and analyze the user's marketing interest tags. Furthermore, when the number of gathered users is large, it obtains interest information publicly disclosed by other users and performs filtering, tagging, and targeted push. This ensures that the pushed content of Internet marketing is not only relevant to the corresponding user on the mobile terminal, avoiding monotonous push content, and thus pushing more diverse marketing content that is in line with the user's interests.

[0072] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0073] Specifically, a push method for Internet marketing includes the following steps:

[0074] Step S101: Calculate the number of users gathered on the local computer to obtain the number of users gathered.

[0075] In an embodiment of the present invention, when a local terminal of a local user establishes a network connection, connection network information of the network to which the local terminal is connected is obtained, and then, based on the connection network information, multiple other terminals connected to the same network as the local terminal are determined, and a location acquisition application is sent to the local terminal and multiple other terminals through the same connected network, and location data fed back by the local terminal and multiple other terminals is obtained, and multiple location data are statistically recorded to generate location record data. According to the location record data, with the location of the local terminal as the center of the circle, the number of other terminals within a circular range of 200 meters near the local terminal is calculated to obtain the number of aggregated users near the local user.

[0076] It is understandable that the connection network may be a wireless network or a wired network; the connection network information may be a local area network address or an IP address, etc.

[0077] Specifically, Figure 2 A flow chart showing the calculation of the number of people gathered in the method provided by an embodiment of the present invention is shown.

[0078] In a preferred embodiment of the present invention, the step of calculating the number of users gathered on the local computer to obtain the number of users gathered specifically includes the following steps:

[0079] Step S1011: Acquire the connection network information of the local terminal of the local user.

[0080] Step S1012: Mark multiple other terminals connected to the same network according to the connection network information.

[0081] Step S1013: Acquire and record the location data of the local terminal and multiple other terminals to obtain location record data.

[0082] Step S1014: Calculate the number of aggregated users of the local user based on the location record data.

[0083] Furthermore, the Internet marketing push method further includes the following steps:

[0084] Step S102: comparing the number of aggregated users with a preset limit number of users to generate a comparison result.

[0085] In the embodiment of the present invention, a preset limit number of users is obtained, and by comparing the number of aggregated users with the limit number of users, it is determined whether the number of aggregated users is less than the limit number of users, and a corresponding comparison result is generated.

[0086] Step S103: According to the comparison result, when the number of gathered users is less than the threshold number of users, a plurality of Internet marketing information is randomly pushed to the local user, and a plurality of user interest information is marked and analyzed to generate a plurality of marketing interest tags.

[0087] In an embodiment of the present invention, according to the comparison result, when the number of gathered users is less than the limit number of users, it indicates that there are few other users near the local user and that diversified collaborative push conditions are not met. In this case, no collaborative contact is established with other users. At this time, the push environment is identified based on the use of the local terminal to determine whether there is a marketing push environment. When the push environment is identified, a push instruction is generated. According to the push instruction, one piece of Internet marketing information is randomly selected from a plurality of preset Internet marketing information, and the randomly selected Internet marketing information is pushed for marketing. After the push is completed, the browsing time of the pushed Internet marketing information by the local user is calculated. When the browsing time is greater than the preset standard time, the corresponding Internet marketing information is marked as user interest information. Thus, after multiple random marketing pushes, multiple user interest information is obtained. By periodically counting the multiple user interest information of the local user and performing tag analysis on the multiple user interest information, multiple marketing interest tags are generated, and the multiple marketing interest tags of the previous cycle are marked as outdated interest tags. When generating multiple new marketing interest tags, the multiple outdated interest tags are cleared.

[0088] It can be understood that push environment identification is to determine whether the local user is using a marketing APP on the local terminal. When using a marketing APP, a push environment is formed on the local terminal. At this time, Internet marketing information can be randomly selected and pushed on the corresponding APP for marketing.

[0089] Specifically, Figure 3 A flowchart of user interest information analysis in the method provided by an embodiment of the present invention is shown.

[0090] In a preferred embodiment of the present invention, when the number of aggregated users is less than the threshold number of users according to the comparison result, randomly pushing multiple Internet marketing information to the local user, marking and analyzing multiple user interest information, and generating multiple marketing interest tags specifically include the following steps:

[0091] Step S1031 : According to the comparison result, when the number of gathered users is less than the threshold number of users, push environment identification is performed.

[0092] Step S1032: When it is identified that a push environment exists, a push instruction is generated.

[0093] Step S1033: randomly select Internet marketing information for marketing push according to the push instruction.

[0094] Step S1034: tag and analyze multiple user interest information to generate multiple marketing interest tags.

[0095] Specifically, Figure 4 A flowchart of generating marketing interest tags in the method provided by an embodiment of the present invention is shown.

[0096] In a preferred embodiment of the present invention, the tagging and analyzing of multiple user interest information to generate multiple marketing interest tags specifically includes the following steps:

[0097] Step S10341, respectively performing browsing timing when multiple Internet marketing information are pushed to obtain multiple browsing times.

[0098] Step S10342: When the browsing time is greater than the preset standard time, the corresponding Internet marketing information is marked as user interest information.

[0099] Step S10343: Periodically perform tag analysis on the plurality of user interest information to generate a plurality of marketing interest tags.

[0100] Step S10344: Periodically clear multiple outdated interest tags from the previous period.

[0101] Furthermore, the Internet marketing push method further includes the following steps:

[0102] Step S104, according to the comparison result, when the number of gathered users is not less than the limit number of users, obtain multiple other interest information disclosed by multiple other users, and filter the tagged interest information according to the multiple marketing interest tags, and push the tagged interest information to the local user in a targeted manner.

[0103] In an embodiment of the present invention, according to the comparison result, when the number of gathered users is not less than the limit number of users, it indicates that there are many other users near the local user, which can constitute a variety of collaborative push conditions. Then, collaborative contact is made with other users, and by obtaining the communication addresses of multiple other terminals, information acquisition requests are sent to multiple other terminals according to the multiple communication addresses. After viewing the information acquisition request, multiple other users can make feedback public or not according to the actual situation, receive multiple other interest information fed back and made public by multiple other terminals, and perform label analysis on the multiple other interest information respectively to generate multiple other interest tags, and then match the multiple other interest tags with multiple marketing interest tags, mark the other interest tags that can be matched as matching interest tags, and then mark the other interest information corresponding to the matching interest tags as label interest information, thereby obtaining multiple label interest information, and identifying the push environment of the local terminal of the local user. When a push environment exists, the multiple label interest information is pushed for marketing.

[0104] Specifically, Figure 5 A flowchart of pushing tag interest information in the method provided by an embodiment of the present invention is shown.

[0105] In a preferred embodiment of the present invention, when the number of aggregated users is not less than the threshold number of users according to the comparison result, obtaining multiple other interest information disclosed by multiple other users, filtering and marking tagged interest information according to the multiple marketing interest tags, and targeted pushing the tagged interest information to the local user specifically include the following steps:

[0106] Step S1041 : According to the comparison result, when the number of gathered users is not less than the limit number of users, obtaining communication addresses of multiple other terminals.

[0107] Step S1042: sending information acquisition requests to multiple other terminals according to the multiple communication addresses, and receiving multiple other interest information fed back and disclosed by the multiple other terminals.

[0108] Step S1043 : filtering the marked tag interest information according to the plurality of marketing interest tags.

[0109] Specifically, Figure 6 A flowchart of marking tag interest information in the method provided by an embodiment of the present invention is shown.

[0110] In a preferred embodiment of the present invention, filtering the marked tag interest information according to the plurality of marketing interest tags specifically includes the following steps:

[0111] Step S10431: perform tag analysis on the multiple other interest information to generate multiple other interest tags.

[0112] Step S10432: Match the plurality of marketing interest tags with the plurality of other interest tags to generate a tag matching result.

[0113] Step S10433: According to the tag matching result, multiple other interest tags that are determined to be successfully matched are marked as matching interest tags.

[0114] Step S10434: Mark multiple other interest information corresponding to the multiple matching interest tags as tag interest information.

[0115] Furthermore, according to the comparison result, when the number of aggregated users is not less than the threshold number of users, obtaining multiple other interest information disclosed by multiple other users, filtering and marking tagged interest information according to multiple marketing interest tags, and targeted pushing the tagged interest information to the local user further includes the following steps:

[0116] Step S1044: Directly push the tag interest information to the local user on the local terminal.

[0117] Further, Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0118] In another preferred embodiment of the present invention, a push system for Internet marketing includes:

[0119] The gathering number calculation unit 101 is used to calculate the gathering number of local users to obtain the number of gathered users.

[0120] In an embodiment of the present invention, when the local terminal of a local user establishes a network connection, the gathered number calculation unit 101 obtains the connection network information of the network to which the local terminal is connected, and then determines, based on the connection network information, multiple other terminals connected to the same network as the local terminal, and sends a location acquisition application to the local terminal and multiple other terminals through the same connected network, obtains the location data fed back by the local terminal and multiple other terminals, and statistically records the multiple location data to generate location record data. According to the location record data, with the location of the local terminal as the center of the circle, the number of other terminals within a circular range of 200 meters near the local terminal is calculated to obtain the number of gathered users near the local user.

[0121] Specifically, Figure 8 The structure block diagram of the gathering number calculation unit 101 in the system provided by the embodiment of the present invention is shown.

[0122] In a preferred embodiment of the present invention, the gathering number calculation unit 101 specifically includes:

[0123] The network information acquisition module 1011 is used to obtain the connection network information of the local terminal of the local user.

[0124] The other terminal marking module 1012 is configured to mark multiple other terminals connected to the same network according to the connection network information.

[0125] The location data acquisition module 1013 is used to acquire and record the location data of the local terminal and multiple other terminals to obtain location record data.

[0126] The gathering number calculation module 1014 is used to calculate the number of gathering users of the local user based on the location record data.

[0127] Furthermore, the Internet marketing push system also includes:

[0128] The user number comparison unit 102 is configured to compare the aggregated user number with a preset limit user number to generate a comparison result.

[0129] In the embodiment of the present invention, the user number comparison unit 102 obtains a preset limit number of users, compares the number of aggregated users with the limit number of users, determines whether the number of aggregated users is less than the limit number of users, and generates a corresponding comparison result.

[0130] The random push analysis unit 103 is used to randomly push multiple Internet marketing information to the local user according to the comparison result when the number of gathered users is less than the limit number of users, mark and analyze multiple user interest information, and generate multiple marketing interest tags.

[0131] In an embodiment of the present invention, according to the comparison result, when the number of gathered users is less than the limit number of users, it indicates that there are few other users near the local user, and the conditions for diversified collaborative push are not met. In this case, no collaborative contact is made with other users. At this time, the random push analysis unit 103 identifies the push environment of the local terminal and determines whether there is a marketing push environment. When the push environment is identified, a push instruction is generated. According to the push instruction, one Internet marketing information is randomly selected from multiple preset Internet marketing information, and the randomly selected Internet marketing information is pushed for marketing. After the push is completed, the browsing time of the pushed Internet marketing information by the local user is calculated. When the browsing time is greater than the preset standard time, the corresponding Internet marketing information is marked as user interest information. Therefore, after multiple random marketing pushes, multiple user interest information is obtained. By periodically counting the multiple user interest information of the local user and performing tag analysis on the multiple user interest information, multiple marketing interest tags are generated, and multiple marketing interest tags of the previous period are marked as outdated interest tags. When generating multiple new marketing interest tags, the multiple outdated interest tags are cleared.

[0132] The aggregation and targeted push unit 104 is used to obtain multiple other interest information disclosed by multiple other users according to the comparison result when the number of aggregated users is not less than the limit number of users, and filter the marked tag interest information according to the multiple marketing interest tags, and push the tag interest information to the local user in a targeted manner.

[0133] In an embodiment of the present invention, according to the comparison result, when the number of gathered users is not less than the number of limit users, it indicates that there are many other users near the local user, which can constitute a variety of collaborative push conditions, and then collaborative contact is made with other users. The gathered directional push unit 104 obtains the communication addresses of multiple other terminals, and sends information acquisition requests to multiple other terminals according to the multiple communication addresses. After viewing the information acquisition request, multiple other users can make feedback public or not according to the actual situation, receive multiple other interest information fed back by multiple other terminals, and perform label analysis on the multiple other interest information to generate multiple other interest tags, and then match the multiple other interest tags with multiple marketing interest tags, mark the other interest tags that can be matched as matching interest tags, and then mark the other interest information corresponding to the matching interest tags as label interest information, thereby obtaining multiple label interest information, and identifying the push environment of the local terminal of the local user. When a push environment exists, the multiple label interest information is pushed for marketing.

[0134] Specifically, Figure 9 It shows a structural block diagram of the aggregation and directional pushing unit 104 in the system provided by an embodiment of the present invention.

[0135] Among them, in the preferred embodiment provided by the present invention, the gathering and directional pushing unit 104 specifically includes:

[0136] The communication address acquisition module 1041 is configured to acquire the communication addresses of multiple other terminals according to the comparison result when the number of gathered users is not less than the threshold number of users.

[0137] The request feedback receiving module 1042 is configured to send information acquisition requests to multiple other terminals according to the multiple communication addresses, and receive multiple other interest information disclosed in feedback from the multiple other terminals.

[0138] The interest information screening module 1043 is configured to screen the tagged interest information according to the plurality of marketing interest tags.

[0139] Specifically, Figure 10 FIG. 1 shows a structural block diagram of the interest information screening module 1043 in the system provided by an embodiment of the present invention.

[0140] In a preferred embodiment of the present invention, the interest information screening module 1043 specifically includes:

[0141] The tag analysis submodule 10431 is configured to perform tag analysis on the plurality of other interest information to generate a plurality of other interest tags.

[0142] The tag matching submodule 10432 is configured to match the plurality of marketing interest tags with the plurality of other interest tags to generate a tag matching result.

[0143] The tag marking submodule 10433 is configured to mark multiple other interest tags that are determined to be successfully matched as matching interest tags according to the tag matching result.

[0144] The information marking submodule 10434 is configured to mark a plurality of other interest information corresponding to the plurality of matching interest tags as tag interest information.

[0145] Furthermore, the aggregated directional push unit 104 further includes:

[0146] The information directional push module 1044 is used to directional push the tag interest information to the local user on the local terminal.

[0147] It should be understood that, although the various steps in the flow chart of each embodiment of the present invention are shown in sequence according to the indication of the arrows, these steps are not necessarily performed in sequence according to the order indicated by the arrows. Unless otherwise specified herein, the execution of these steps is not strictly limited in order, and these steps can be performed in other orders. Moreover, at least a portion of the steps in each embodiment may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0148] Those skilled in the art will appreciate that all or part of the processes in the above-described method embodiments can be implemented by instructing the relevant hardware through a computer program. The program can be stored in a non-volatile computer-readable storage medium. When executed, the program can include the processes of the above-described method embodiments. Any reference to memory, storage, database, or other media used in the various embodiments provided herein may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct RAMbus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM).

[0149] The technical features of the above-mentioned embodiments can be combined arbitrarily. In order to make the description concise, not all possible combinations of the technical features in the above-mentioned embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0150] The above-described embodiments merely illustrate several implementations of the present invention, and while their descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the present invention. It should be noted that a person skilled in the art would be able to make numerous variations and improvements without departing from the spirit of the present invention, all of which fall within the scope of protection of the present invention. Therefore, the scope of protection of the present invention shall be determined by the appended claims.

[0151] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the scope of protection of the present invention.

Claims

1. A push method for Internet marketing, characterized in that: The push method specifically includes the following steps: Calculate the number of aggregated users for local users to obtain the number of aggregated users; Comparing the number of aggregated users with a preset limit number of users to generate a comparison result; According to the comparison result, when the number of gathered users is less than the threshold number of users, a plurality of Internet marketing information is randomly pushed to the local user, and a plurality of user interest information is marked and analyzed to generate a plurality of marketing interest tags; According to the comparison result, when the number of aggregated users is not less than the threshold number of users, obtaining a plurality of other interest information disclosed by a plurality of other users, filtering and marking tagged interest information according to a plurality of marketing interest tags, and pushing the tagged interest information to the local user in a targeted manner; Calculating the number of aggregated users on the local user to obtain the number of aggregated users specifically includes the following steps: Get the connection network information of the local terminal of the local user; Marking multiple other terminals connected to the same network according to the connection network information; Acquire and record location data of the local terminal and multiple other terminals to obtain location record data; The number of aggregated users of the local user is calculated based on the location record data.

2. The Internet marketing push method according to claim 1, characterized in that: According to the comparison result, when the number of gathered users is less than the threshold number of users, randomly pushing multiple Internet marketing information to the local user, marking and analyzing multiple user interest information, and generating multiple marketing interest tags specifically include the following steps: According to the comparison result, when the number of gathered users is less than the threshold number of users, identifying the push environment; When a push environment is identified, a push instruction is generated; According to the push instructions, randomly select Internet marketing information for marketing push; Tagging analyzes multiple user interest information and generates multiple marketing interest tags.

3. The Internet marketing push method according to claim 2, characterized in that: The tagging and analyzing of multiple user interest information to generate multiple marketing interest tags specifically includes the following steps: Browsing times are counted when multiple Internet marketing information is pushed, and multiple browsing times are obtained; When the browsing time is greater than the preset standard time, the corresponding Internet marketing information is marked as user interest information; Periodically performing tag analysis on the plurality of user interest information to generate a plurality of marketing interest tags; Periodically clear multiple outdated interest tags from the previous cycle.

4. The Internet marketing push method according to claim 1, characterized in that: According to the comparison result, when the number of gathered users is not less than the threshold number of users, obtaining multiple other interest information disclosed by multiple other users, filtering and marking tagged interest information according to multiple marketing interest tags, and targeted pushing the tagged interest information to the local user specifically includes the following steps: According to the comparison result, when the number of gathered users is not less than the limit number of users, obtaining communication addresses of multiple other terminals; Sending information acquisition requests to multiple other terminals according to the multiple communication addresses, and receiving multiple other interest information disclosed in feedback from the multiple other terminals; filtering the tagged interest information according to the plurality of marketing interest tags; The tag interest information is directedly pushed to the local user on the local terminal.

5. The Internet marketing push method according to claim 4, characterized in that: The filtering of the marked tag interest information according to the plurality of marketing interest tags specifically includes the following steps: Performing tag analysis on the plurality of other interest information to generate a plurality of other interest tags; Matching the plurality of marketing interest tags with the plurality of other interest tags to generate a tag matching result; According to the tag matching result, marking multiple other interest tags that are determined to be successfully matched as matching interest tags; The other interest information corresponding to the matching interest tags is marked as tag interest information.

6. An Internet marketing push system, characterized in that: The system includes an aggregated user number calculation unit, a user number comparison unit, a random push analysis unit, and an aggregated directional push unit, wherein: The aggregated user number calculation unit is configured to calculate the number of aggregated users for the local user to obtain the number of aggregated users; the aggregated user number calculation unit specifically includes: a network information acquisition module configured to obtain network connection information of the local terminal of the local user; an other terminal marking module configured to mark multiple other terminals connected to the same network based on the network connection information; a location data acquisition module configured to obtain and record location data of the local terminal and multiple other terminals to obtain location record data; and an aggregated user number calculation module configured to calculate the number of aggregated users of the local user based on the location record data. A user number comparison unit, configured to compare the number of aggregated users with a preset limit number of users to generate a comparison result; a random push analysis unit, configured to randomly push multiple Internet marketing information to local users according to the comparison result, when the number of aggregated users is less than the threshold number of users, and to mark and analyze multiple user interest information to generate multiple marketing interest tags; The gathering directional push unit is used to, according to the comparison result, when the number of gathered users is not less than the limit number of users, Acquire multiple other interest information disclosed by multiple other users, filter and mark tagged interest information according to multiple marketing interest tags, and push the tagged interest information to the local user in a targeted manner.

7. The Internet marketing push system according to claim 6, characterized in that: The aggregated directional push unit specifically includes: The communication address acquisition module is used to, according to the comparison result, when the number of gathered users is not less than the limit number of users, Obtain communication addresses of multiple other terminals; A request feedback receiving module is used to send information acquisition requests to multiple other terminals according to the multiple communication addresses. and receiving multiple other interest information disclosed in feedback from multiple other terminals; An interest information screening module, configured to screen tagged interest information according to the plurality of marketing interest tags; The information directional push module is used to push the tag interest information to the local user in a targeted manner on the local terminal.

8. The Internet marketing push system according to claim 7, characterized in that: The interest information screening module specifically includes: The tag analysis submodule is used to perform tag analysis on the multiple other interest information to generate multiple other interest tags. sign; A tag matching submodule is used to match the plurality of marketing interest tags with the plurality of other interest tags. Generate label matching results; The tag marking submodule is used to mark multiple other interest tags that are successfully matched according to the tag matching results. Marked as matching interest tags; The information marking submodule is used to mark multiple other interest information corresponding to the multiple matching interest tags as tags Interest information.

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