A method for reading chapter unlocking, an electronic device and a storage medium

Abstract

The application relates to the field of reading software and provides a reading chapter unlocking method, an electronic device and a storage medium. The method comprises the following steps: acquiring a first unlocking price, pushing the first unlocking price to a user when information triggering a buried point is received; collecting real-time data of the user, and calculating an adjustment value of the user; wherein the real-time data comprises a user recharge value and a consumption value; when the adjustment value is lower than a preset value, reducing the first unlocking price to a second unlocking price according to the adjustment value; when no payment behavior occurs within a preset time after the first unlocking price is pushed, and the information triggering the buried point is received again, the second unlocking price is pushed to the user. According to the real-time data of the user, the payment ability of the user is calculated and determined, and when the payment ability is low, the user can see more book content by adjusting the subsequent chapter unlocking condition, so that the use experience of the user is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of electronic book reading software, in particular to a reading chapter unlocking method, an electronic device and a storage medium. BACKGROUND

[0002] Network literature is a new form of literature that has developed with the development of modern computers, especially digital network technology. Network literature has formed with the emergence of modern electronic media, and has changed the traditional writing mode in terms of carrier, transmission mode and writing mode, with the characteristics of writing interaction, consciousness and language innovation, and daily content. The profit model of the platform is generally to provide free reading of part of the book content, and the subsequent content needs to be read by paying.

[0003] The existing network chapter unlocking method, as described in the publication CN111340521A, obtains book data of a to-be-processed book in each dimension; finds reference books matching the to-be-processed book according to the book data of the to-be-processed book in each dimension; determines the production price of the to-be-processed book according to the production man-hours of the reference books; pushes the price to the user, and after the user pays, the subsequent content of the book is unlocked, and the user can continue to read the subsequent network content.

[0004] However, in the existing unlocking method, the book unlocking fee is fixed after one evaluation, and there is no further adjustment, and the book price is only based on the user's basic personal information and the operation strategy pricing, which is not reasonable. When the user's current payment ability is insufficient, the user cannot read the subsequent book content, a large number of users can only read part of the book, the user's reading experience is poor, which affects the user's stickiness and easily leads to the loss of software users. SUMMARY

[0005] In order to help improve the problem of no real-time adjustment of book unlocking conditions in the prior art, which leads to poor user experience, the present application provides a reading chapter unlocking method, an electronic device and a storage medium.

[0006] In the first aspect, the present application provides a reading chapter unlocking method, which adopts the following technical method:

[0007] Obtain a first unlocking price, and push the first unlocking price to the user when receiving information triggering a buried point;

[0008] Collect real-time data of the user and calculate an adjustment value of the user; wherein the real-time data includes a user recharge value and a consumption value;

[0009] When the adjustment value is lower than a preset value, the first unlocking price is reduced to a second unlocking price according to the adjustment value;

[0010] If there is no payment within a preset time after the first unlock price is pushed, and the system receives the trigger event information again, the second unlock price will be pushed to the user.

[0011] Secondly, this application provides an electronic device that adopts the following technical solution:

[0012] An electronic device comprising:

[0013] At least one processor;

[0014] Memory;

[0015] At least one application, wherein the at least one application is stored in memory and configured to be executed by at least one processor, the at least one application being configured to: execute a method for unlocking reading chapters.

[0016] Thirdly, this application provides a computer-readable storage medium, which adopts the following technical solution:

[0017] A computer-readable storage medium having a computer program stored thereon, which, when executed in a computer, causes the computer to perform any of the reading chapter unlocking methods provided in the first aspect.

[0018] In summary, the technical solution of this application has the following beneficial technical effects: by acquiring real-time user consumption data and calculating the user's current adjustment value in real time, the unlocking conditions are adjusted when the user has not paid for a long time, so as to maximize the user's ability to read the book content, thereby improving the user's reading experience and increasing user stickiness. Attached Figure Description

[0019] Figure 1 This is a flowchart illustrating a method for unlocking reading chapters provided in an embodiment of this application;

[0020] Figure 2 This is a schematic diagram of an electronic device provided in an embodiment of this application. Detailed Implementation

[0021] To make the purpose, technical solution, and advantages of this application clearer, the following description is provided in conjunction with the appendix. Figures 1-2 The present application will be further described in detail below with reference to embodiments. It should be understood that the specific embodiments described herein are for illustrative purposes only and are not intended to limit the scope of the application.

[0022] This application provides a method for unlocking reading chapters in an e-book reading software system.

[0023] The embodiment takes reading software as an application example to specifically illustrate the above method. In actual implementation, the above method can also be used for other reading platforms, which is not limited in the embodiment.

[0024] With reference to the drawings in detail and with specific reference to Figure 1 A method for unlocking a reading chapter, comprising the steps of:

[0025] S10: Obtain a first unlocking price, and push the first unlocking price to the user when receiving information triggering a buried point; for example, push the normal unlocking price to the user after the user finishes reading a free chapter or the user actively clicks a paid unlocking button.

[0026] S20: Collect real-time data of the user, and calculate an adjustment value of the user; wherein the real-time data comprises a user recharge value and a consumption value; for example, collect the current recharge amount and consumption amount of the user, and calculate the recharge rate and consumption rate and the like to evaluate the consumption ability of the user and identify the user with low consumption ability.

[0027] S30: When the adjustment value is lower than a preset value, reduce the first unlocking price to a second unlocking price according to the adjustment value; in this way, the unlocking amount of some users is appropriately reduced.

[0028] S40: When there is no paid behavior within a preset time after the first unlocking price is pushed, and the information triggering the buried point is received again, push the second unlocking price to the user; for example, after ten days of receiving the first unlocking price for the first time, and the adjustment value of the user is low, it is considered that the user has difficulty in payment, and in order to let the user read the entire book and improve the user experience, the cost of unlocking the remaining chapter content is appropriately reduced.

[0029] The technical scheme of the present application obtains real-time user consumption data, calculates the current adjustment value of the user in real time, adjusts the unlocking condition when the user has not paid for a long time, maximizes the reading of the user, improves the reading experience of the user, and increases the user stickiness.

[0030] On the basis of the embodiment, an adjustment parameter is calculated for each real-time data, and the adjustment value is obtained by accumulating all the adjustment parameters. Further, the adjustment parameter calculation method is:

[0031]

[0032] Wherein, x is the value of the real-time data of the current dimension, θ is the weight coefficient of the current dimension, T is the decay coefficient or the increase coefficient of the current dimension, and θ and T are both preset constants. For example, when the dimension of the real-time data is the consumption value, the weight coefficient is θ1, and the decay coefficient is T1; when the dimension of the real-time data is the recharge value, the weight coefficient is θ2, and the decay coefficient is T2, the coefficients of the two are different from each other, and the weight coefficient and the decay coefficient are adjusted and set in advance according to the experiments of software R&D personnel and operation strategies.

[0033] Of course, the adjustment value can be obtained in other ways, and the adjustment parameter can be calculated in other ways, which are not limited to the description in the embodiment.

[0034] In the embodiment, the second unlocking price is equal to the adjustment value multiplied by the first unlocking price, that is:

[0035] Second unlocking price = adjustment value * first unlocking price

[0036] Of course, the second unlocking price needs to be lower than the first unlocking price, so as to reduce the difficulty of unlocking chapters and improve the user experience.

[0037] On this basis, further, in order to avoid that the unlocking price is too low, each book is preset with a lower limit price, for example, the lower limit price is set as the estimated book cost price. When the second unlocking price is lower than the lower limit price, the lower limit price is pushed to the user as the second unlocking price.

[0038] In an embodiment of the application, the real-time data includes the number of registration days, the first recharge amount, the total recharge amount, the maximum recharge amount, the minimum recharge amount, the average recharge amount, the number of recharges, the amount of the most frequent recharges, the number of books read, the total number of chapters read, the maximum reading depth of a single book, the number of unlocked chapters, and the total consumption amount.

[0039] In the embodiment, the user's recharge rate can also be calculated by the number of registration days and the total recharge amount, and the consumption rate can be calculated by the number of registration days and the total consumption amount, and then the adjustment parameters of the corresponding dimensions of the recharge rate and the consumption rate are calculated.

[0040] Further, the real-time data also includes the advertising value of the user, and the advertising value of the user includes the thousand times of the user's advertising display income. In an embodiment of the application, the advertising value of the user can also be compared with the actual unlocking fee, and the number of advertisements of some users can be appropriately increased, so as to recover the fees lost due to the reduction of the unlocking conditions.

[0041] It should be noted that the effective cost per mille (ECPM) refers to the advertising revenue obtained per thousand displays, and the effective cost per mille is a parameter used to reflect profitability, which does not represent the actual income.

[0042] Of course, real-time data can also include other dimensions, which are not described here and are not limited to the description in this embodiment.

[0043] On the basis of the present embodiment, the first unlocking price is determined by the level and the number of words / chapters of the book; wherein the book is set in cultivation pools with different levels, each cultivation pool corresponds to a cultivation traffic package and the unit price of the number of words / chapters of the book; the level evaluation process of the book includes:

[0044] For the target book in the target cultivation pool, when the target book meets the promotion cultivation condition, the target cultivation traffic package corresponding to the target cultivation pool is allocated to the target book;

[0045] Based on the target cultivation traffic package, the target book is recommended for cultivation;

[0046] After the completion of the present round of cultivation recommendation, the reference cultivation level corresponding to the target book is determined based on the cultivation evaluation parameters of the target book in the present round of cultivation recommendation process;

[0047] When the level of the target cultivation pool is different from the reference cultivation level, the target book is moved to the cultivation pool corresponding to the reference cultivation level;

[0048] When the level of the target cultivation pool is the same as the reference cultivation level, it is determined whether the target book meets the promotion cultivation condition.

[0049] In the present embodiment, the cultivation promotion system includes four cultivation pools, which are C-level cultivation pool, B-level cultivation pool, A-level cultivation pool and S-level cultivation pool in order from low to high according to the level. The cultivation pool can be realized by using data table, list, array and the like storage form. The cultivation traffic package refers to the exposure amount allocated to the book, and the cultivation traffic package corresponding to the cultivation pool with different levels is different, and the exposure amount of the cultivation traffic package corresponding to the cultivation pool with higher level is larger. For example: the cultivation traffic package corresponding to the C-level cultivation pool is: seven-day display, 400 exposure amount per day; the cultivation traffic package corresponding to the B-level cultivation pool is: seven-day display, 1200 exposure amount per day; the cultivation traffic package corresponding to the A-level cultivation pool is: seven-day display, 3600 exposure amount per day; the cultivation traffic package corresponding to the S-level cultivation pool is: seven-day display, 4000 exposure amount per day.

[0050] The scheme can dynamically determine the cultivation pool matched with the target book based on the exposure amount of the traffic package allocated to the book, and can improve the accuracy of the traffic allocated to the book. The book can be preferentially transferred to the promotion cultivation pool for cultivation in the case that the target book meets the promotion cultivation condition, and thus the accuracy of the traffic allocated to the book can be improved.

[0051] The embodiments of the present application also provide an electronic device, such as Figure 2 as shown in the figure, Figure 2 The electronic device 700 shown in the figure includes a processor 701 and a memory 703. The processor 701 and the memory 703 are connected, such as through a bus 702. Optionally, the electronic device 700 can also include a transceiver 704. It should be noted that the transceiver 704 is not limited to one in actual application, and the structure of the electronic device 700 does not constitute a limitation on the embodiments of the present application.

[0052] The processor 701 can be a CPU (Central Processing Unit, central processor), a general-purpose processor, a DSP (Digital Signal Processor, data signal processor), an ASIC (Application Specific Integrated Circuit, application specific integrated circuit) or other programmable logic devices, transistor logic devices, hardware components or any combination thereof. It can implement or execute various exemplary logical blocks, modules and circuits described in combination with the disclosure content of the present application. The processor 701 can also be a combination of computing functions, such as a combination of one or more microprocessors, a combination of DSP and microprocessor, etc.

[0053] The bus 702 can include a channel for transmitting information between the above-mentioned components. The bus 702 can be a PCI (Peripheral Component Interconnect, peripheral component interconnect) bus or an EISA (Extended Industry Standard Architecture, extended industry standard architecture) bus, etc. The bus 702 can be divided into an address bus, a data bus, etc. For the convenience of representation, Figure 2 Only one thick line is used in the figure, but it does not mean that there is only one bus or only one type of bus.

[0054] The memory 703 can be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to this.

[0055] The memory 703 is used to store application program codes for implementing the solutions of the present application, and is controlled by the processor 701 to execute. The processor 701 is used to execute the application program codes stored in the memory 703 to realize the contents shown in the foregoing method embodiments.

[0056] The electronic device includes, but is not limited to, mobile terminals such as mobile phones, notebook computers, PDAs (Personal Digital Assistants), PADs (Tablet Personal Computers), and the like, and fixed terminals such as digital TVs, desktop computers, and the like. It can also be a server or the like. Figure 2 The electronic device shown is only an example, and should not bring any limitation to the functions and use range of the embodiments of the present application.

[0057] The embodiments of the present application also provide a computer readable storage medium, which stores a computer program. When the computer program is executed in a computer, the computer executes the reading chapter unlocking method provided by the above embodiments.

[0058] It should be understood that, although each step in the flowchart of the accompanying drawings is shown in sequence according to the direction of the arrow, these steps are not necessarily executed in sequence according to the direction of the arrow. Unless otherwise specified herein, the execution of these steps is not strictly limited in sequence, and they can be executed in other sequences.

[0059] The above is only some embodiments of the present application, and it should be pointed out that, for those skilled in the art, without departing from the principles of the present application, some improvements and refinements can be made, and these improvements and refinements should also be regarded as the protection scope of the present application.

Claims

1. A method of reading chapter unlocking, characterized by, The method for an electronic book reading software comprises: obtaining a first unlocking price, and pushing the first unlocking price to a user when receiving information triggering a buried point; collecting real-time data of the user, and calculating an adjustment value of the user; wherein the real-time data comprises a user recharge value and a consumption value; when the adjustment value is lower than a preset value, lowering the first unlocking price to a second unlocking price according to the adjustment value; when there is no payment behavior within a preset time after pushing the first unlocking price, and the information triggering the buried point is received again, pushing the second unlocking price to the user; wherein each of the real-time data calculates an adjustment parameter, and the adjustment value is obtained by accumulating all the adjustment parameters; adjustment parameter h θ (x) the calculation method is: wherein x is a value of real-time data of a current dimension, θ is a weight coefficient of the current dimension, and T is a decay coefficient or an increase coefficient of the current dimension, and θ and T are both preset constants; the second unlocking price is equal to the adjustment value multiplied by the first unlocking price.

2. The method of reading chapter unlocks of claim 1, wherein, Each book is preset with a lower limit price; when the second unlocking price is lower than the lower limit price, the lower limit price is pushed to the user as the second unlocking price.

3. The method of reading chapter unlocks of claim 1, wherein, The real-time data comprises registered days, a first recharge amount, a total recharge amount, a maximum recharge amount, a minimum recharge amount, an average recharge amount, a recharge frequency, a maximum amount of the recharge frequency, a number of reading books, a total number of reading chapters, a number of unlocked chapters, and a total consumption amount.

4. The method of reading chapter unlocks of claim 1, wherein, The real-time data further comprises an advertising value of the user, and the advertising value of the user comprises a thousand times of display income of user advertising.

5. The method of reading chapter unlocks of claim 4, wherein, The first unlocking price is determined by a level of a book and a number of words / chapters; wherein the book is arranged in cultivation pools with different levels, each cultivation pool corresponds to a target cultivation traffic package and a unit price of a number of words / chapters of a book, and a level evaluation process of the book comprises: for a target book in a target cultivation pool, when the target book meets a promotion cultivation condition, the target book is allocated a target cultivation traffic package corresponding to the target cultivation pool; based on the target cultivation traffic package, the target book is cultivated and recommended; after a round of the cultivation recommendation is completed, a reference cultivation level corresponding to the target book is determined based on a cultivation evaluation parameter of the target book in the round of the cultivation recommendation; when the level of the target cultivation pool is different from the reference cultivation level, the target book is moved to a cultivation pool corresponding to the reference cultivation level; when the level of the target cultivation pool is the same as the reference cultivation level, it is determined whether the target book meets the promotion cultivation condition.

6. An electronic device, comprising: The electronic device comprises: at least one processor; a memory; at least one application program, wherein the at least one application program is stored in the memory and is configured to be executed by the at least one processor, and the at least one application program is configured to execute the method for reading chapter unlocking according to any one of claims 1 to 5.

7. A computer-readable storage medium having stored thereon a computer program, characterized in that, When the computer program is executed in a computer, the computer is caused to execute the method for reading chapter unlocking according to any one of claims 1 to 5.

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