A promotion analysis method and system for cross-border e-commerce

Abstract

The application relates to the technical field of cross-border e-commerce promotion, in particular to a promotion analysis method and system for cross-border e-commerce. The method comprises the following steps: acquiring and analyzing target region information, determining local traditional culture information and local popular culture information; acquiring product characteristic information, combining the local traditional culture information and the local popular culture information, and determining personalized promotion content information; according to the target region information, determining time difference information, acquiring promotion carrier information of the target region, combining the time difference information, and determining a flow guiding time period; and according to the personalized promotion content information, the promotion carrier information and the flow guiding time period, guiding and promoting products. The personalized design can better attract and meet the needs of local consumers, improve the exposure rate of products, and through continuous optimization of the promotion content, the accuracy of the promotion content can be improved, the experience of users can be enhanced, and the promotion effect can be improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of cross-border e-commerce promotion, in particular to a promotion analysis method and system for cross-border e-commerce. BACKGROUND

[0002] With the increasing acceptance of online shopping by global consumers, the cross-border e-commerce market continues to grow, and the rapid development of Internet technology, especially the application of mobile payment, big data analysis, cloud computing and other technologies, has greatly reduced the operating costs of cross-border e-commerce and improved transaction efficiency. These technologies provide strong technical support for the promotion of cross-border e-commerce.

[0003] In the promotion of cross-border e-commerce products, the existing technology is difficult to match the promotion content of the merchant's products with the consumer demand of the target region, and thus it is difficult to arouse the interest and empathy of consumers, so that the local consumers have low brand trust and identification, resulting in poor promotion effect, and thus the sale of goods is hindered or unsold. SUMMARY

[0004] The present application provides a promotion analysis method and system for cross-border e-commerce to solve the above problems.

[0005] In a first aspect, the present application provides a promotion analysis method for cross-border e-commerce, the method comprising:

[0006] obtaining target region information, determining local traditional culture information and local popular culture information according to the target region information; obtaining product characteristic information, determining personalized promotion content information according to the product characteristic information, the local traditional culture information and the local popular culture information; obtaining promotion carrier information of the target region, determining time difference information according to the target region information, determining the flow time period according to the time difference information and the promotion carrier information; promoting the product according to the personalized promotion content information, the promotion carrier information and the flow time period.

[0007] Optionally, the determining the personalized promotion content information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining product scene information according to the product characteristic information and the target area information; determining scene characteristic object information according to the product scene information; obtaining promotion style information, determining background color according to the promotion style information, and determining promotion background information according to the product scene information, the scene characteristic object information and the background color; determining promotion theme information, promotion detail information and promotion pattern information according to the product characteristic information, the local traditional culture information and the local popular culture information; and determining the personalized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information.

[0008] Optionally, the determining the promotion theme information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining local language information and slang information set according to the target area information; determining product theme information according to the product characteristic information; determining language-converted theme information according to the product theme information and the local language information; determining meaning approximate information according to the language-converted theme information and the slang information set; determining theme content according to the meaning approximate information, the language-converted theme information and the slang information set; determining traditional color set and traditional font set according to the local traditional culture information; determining color tone style information according to the background color; determining theme color according to the traditional color set and the color tone style information; determining font style of each font according to the traditional font set; determining theme font according to the font style and the promotion style information; and determining the promotion theme information according to the theme content, the theme color, the theme font and preset theme font size.

[0009] Optionally, the determining the promotion detail information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining popular font set, popular color set and popular expression manner according to the local popular culture information; determining detail introduction content according to the product theme information, the popular expression manner and the local language information; determining most popular font used most frequently according to the popular font set; determining detail introduction font according to the most popular font; determining detail introduction font color according to the popular color set and the color tone style information; and determining the promotion detail information according to the detail introduction content, the detail introduction font color, the detail introduction font and preset detail introduction font size.

[0010] Optionally, the determining the promotion pattern information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining a traditional culture element set according to the local traditional culture information; determining a traditional element meaning set of each traditional element according to the traditional culture element set; determining a traditional representative element according to the element meaning set and the product characteristic information; determining a popular culture element set according to the local popular culture information; determining a popular element meaning set of each popular element according to the popular culture element set; determining a popular representative element according to the popular element meaning set and the product characteristic information; determining a product feature vector according to the product characteristic information; determining a traditional representative element feature vector according to the traditional representative element; determining a popular representative element feature vector according to the popular representative element; and determining a preliminary combination image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, specifically as follows:

[0011] ;

[0012] wherein, is the preliminary combination image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element feature vector, is a preset product feature influence weight, is a preset popular element feature influence weight, is a preset traditional element feature influence weight; and determining the promotion pattern information according to the preliminary combination image.

[0013] Optionally, the determining the promotion pattern information according to the preliminary combination image comprises:

[0014] determining a culture element component and a product component according to the preliminary combination image; determining a culture element pixel value of the culture element component at any pixel point according to the culture element component; determining a product pixel value of the product component at any pixel point according to the product component; determining an image pixel set according to the culture element pixel and the product pixel; determining an image gradient according to the image pixel set; and analyzing the product pixel, the culture element pixel and the image gradient to determine a final image pixel value corresponding to each pixel point in a final image, specifically as follows:

[0015] ;

[0016] wherein, is the final image pixel value of the final image at point , and The cultural element components are at the point The pixel value of the cultural element at that location, The product components are at the point The product pixel value at that location, Is the image at a point? The image gradient at that location, It is a preset cultural influence coefficient. It is a preset gradient influence coefficient; the promotion pattern information is determined based on the final image pixel value at each pixel point.

[0017] Optionally, determining the personalized promotional content information based on the promotional background information, the promotional theme information, the promotional details information, and the promotional pattern information includes: obtaining the initial size of the personalized promotional content information; determining a primary area and a secondary area based on the initial size; determining the promotional pattern information and the promotional details information as primary information; determining the promotional background information and the promotional theme information as secondary information; determining primary area planning information based on the primary information and the primary area; determining secondary area planning information based on the secondary information and the secondary area; and determining the personalized promotional content information based on the primary area planning information and the secondary area planning information.

[0018] Optionally, determining the time difference information based on the target region information, and determining the traffic acquisition period based on the time difference information and the promotion carrier information, includes: obtaining merchant region information; determining the merchant region time zone information based on the merchant region information; determining the target region time zone information and the high-popularity period of the promotion carrier based on the target region information and the promotion carrier information; determining the time difference information based on the target region time zone information and the merchant region time zone information; determining the high-popularity start time and high-popularity end time based on the high-popularity period; determining the traffic acquisition start time based on the high-popularity start time and the time difference information; determining the traffic acquisition end time based on the high-popularity end time and the time difference information; and determining the traffic acquisition period based on the traffic acquisition start time and the traffic acquisition end time.

[0019] Optionally, the method further includes: acquiring user interaction data information during the traffic acquisition period; determining page click count, page dwell time, and order count based on the interaction data information; determining page click-through rate (CTR) based on the page click count and preset exposure count; determining order count (OR) based on the order count and page click count; and analyzing the page dwell time, page CTR, and order count to determine the promotion performance indicator, specifically using the following formula: ;

[0020] in, is the promotion effect index, is the page dwell time, is the page click rate, is the order rate, is a preset dwell time influence weight, is a preset click rate influence weight, is a preset order rate influence weight; according to the promotion effect index and a preset promotion effect index threshold, a crowd satisfaction degree is determined; crowd feedback information is acquired, and according to the crowd satisfaction degree and the crowd feedback information, a promotion adjustment strategy is determined; and according to the promotion adjustment strategy, the individualized promotion content information is adjusted.

[0021] In a second aspect, the present application provides a promotion analysis system for cross-border e-commerce, the system comprising:

[0022] A data collection module is configured to acquire target region information, and according to the target region information, local traditional culture information and local popular culture information are determined.

[0023] A promotion content design module is configured to acquire product characteristic information, and according to the product characteristic information, the local traditional culture information and the local popular culture information, individualized promotion content information is determined.

[0024] A diversion time determination module is configured to acquire promotion carrier information of a target region, and according to the target region information, time difference information is determined, and according to the time difference information and the promotion carrier information, a diversion time period is determined.

[0025] A diversion promotion module is configured to perform diversion promotion on a product according to the individualized promotion content information, the promotion carrier information and the diversion time period. BRIEF DESCRIPTION OF DRAWINGS

[0026] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the drawings needed to be used in the embodiments or prior art description will be briefly introduced. Obviously, the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative labor.

[0027] Figure 1 An application scenario schematic diagram is provided for an embodiment of the present application;

[0028] Figure 2 A flowchart of a promotion analysis method for cross-border e-commerce is provided for an embodiment of the present application;

[0029] Figure 3An embodiment of the present application provides a promotion analysis system structure diagram for cross-border e-commerce. DETAILED DESCRIPTION

[0030] To make the objectives, technical solutions, and advantages of the embodiments of the present application clearer, the following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are some but not all of the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by a person of ordinary skill in the art without creative work fall within the protection scope of the present application.

[0031] In addition, the term "and / or" in the present application is only used to describe the association relationship of the associated objects, and can represent three relationships, for example, A and / or B can represent three cases of existence of A alone, existence of A and B simultaneously, and existence of B alone. In addition, the character " / " in the present application generally represents an "or" relationship between the front and rear associated objects unless otherwise specified.

[0032] The embodiments of the present application will be further described in detail below with reference to the drawings of the specification.

[0033] In the promotion of cross-border e-commerce products, the prior art is difficult to match the promotion content of the products of the merchant with the consumption demand of the consumers in the target region, and thus it is difficult to arouse the interest and empathy of the consumers, so that the local consumers have low brand trust and identification, resulting in low promotion effect, and thus the sales of the goods are hindered or unsold.

[0034] Based on this, the present application provides a promotion analysis method and system for cross-border e-commerce, acquires and analyzes the cultural background of the target region and the product characteristics, determines the cultural elements of the target region with high matching degree of the product characteristics, fuses the determined cultural elements and product characteristics to obtain the promotion background, promotion theme, promotion details, and promotion pattern, and then obtains the personalized promotion content, and then determines the flow time period according to the peak time period of the online personnel quantity of the local promotion carrier combined with the influence of the time difference, and promotes the personalized promotion content in the flow time period, so as to improve the exposure rate and promotion effect of the promotion content, and then improve the sales rate of the products of the merchant.

[0035] Figure 1 An application scenario diagram provided by the present application is provided, when the merchant promotes cross-border e-commerce, the method provided by the present application is applied, the cultural background of the target region and the product characteristics are combined, and the personalized promotion content is designed, and the target region is promoted with the personalized promotion content.

[0036] Specifically, the method provided in the application is applied to any server in communication with an information collection device, target region information, promotion carrier information of the target region and product characteristic information provided by the information collection device are obtained through the server, the obtained information is analyzed, a target region cultural element with high matching degree with the product characteristic is determined, the determined cultural element and the product characteristic are fused to design personalized promotion content, a diversion time period is determined according to the peak time period of the online personnel quantity of the local promotion carrier in combination with the influence of the time difference, the personalized promotion content information is formulated by combining the product characteristic, the traditional culture and the popular culture information of the target region, and the personalized promotion content information is promoted to consumers in the diversion time period. The specific implementation mode can refer to the following embodiments.

[0037] Figure 2 A flowchart of a promotion analysis method for cross-border e-commerce provided by an embodiment of the application, the method of the embodiment can be applied to the server in the above scenario. As shown in the method includes: Figure 2

[0038] S201, target region information is obtained, and local traditional culture information and local popular culture information are determined according to the target region information.

[0039] The target region information can be information related to the promotion content of the target region that the merchant wants to promote in the cross-border e-commerce process, such as cultural information, time zone information, promotion carrier information, etc.

[0040] The local traditional culture information can be information containing the traditional culture of the target region.

[0041] The local popular culture information can be information containing the popular culture of the target region.

[0042] Specifically, in the cross-border e-commerce product promotion process, to improve the promotion effect, it is necessary to understand the local culture and integrate it into the design of the product promotion content, so that the product is more in line with the psychological expectation and cultural background of the target consumer, therefore, through the information collection device, various information about the local on the network is extracted by using the network crawler technology, the traditional culture information and the popular culture information are determined by analyzing the collected information through the natural language processing technology and the knowledge graph technology.

[0043] S202, product characteristic information is obtained, and personalized promotion content information is determined according to the product characteristic information, the local traditional culture information and the local popular culture information.

[0044] The product characteristic information can be information containing the characteristics and basic functions of the cross-border e-commerce promotion product.

[0045] ​The personalized promotion content information can be promotion content for personalized promotion in different target regions.

[0046] Specifically, in the process of cross-border e-commerce product promotion, due to different cultural backgrounds and language habits of different target promotion regions, different promotion content needs to be developed to meet the psychological expectations of local consumers. At the same time, in order to meet the needs of consumers of different age groups and backgrounds, traditional culture and popular culture need to be integrated to cover a wider audience. Therefore, through the information collection device, the relevant basic information and characteristics of the promoted product are obtained, and based on the characteristics of the product, the local traditional culture and popular culture are integrated to design personalized promotion content that meets the local cultural background.

[0047] S203, obtaining promotion carrier information of the target region, determining time difference information according to the target region information, and determining a flow diversion time period according to the time difference information and the promotion carrier information.

[0048] The promotion carrier information can be information of a carrier (such as an online social media) used for product promotion in the target region.

[0049] The time difference information can be time difference information between the region of the merchant and the target promotion region.

[0050] The flow diversion time period can be a time period for the merchant to promote the promotion content, for increasing the flow to make more promotion carrier users see the promotion content.

[0051] Specifically, in the process of cross-border e-commerce product promotion, it is an online transaction process. In order to ensure good promotion effect and consider the cost problem, the promotion of the product needs to be intensified in a time period when the number of online promotion carrier personnel is the largest, so as to ensure that more people receive the promotion content. Therefore, through mathematical analysis means, the time difference between the target region and the region of the merchant is obtained, the promotion carrier information of the local region is obtained through the information collection device, the time period when the number of online promotion carrier personnel is the highest is determined, which is determined as the high heat time, and the flow diversion time period is obtained through the high heat time period of the target region and the time difference.

[0052] S204, promoting the product according to the personalized promotion content information, the promotion carrier information and the flow diversion time period.

[0053] Specifically, according to the obtained personalized promotion content information, promotion carrier information and flow diversion time period, the personalized promotion content information is diverted through the promotion carrier in the flow diversion time period, so that more promotion carrier users can see it, and the promotion effect is achieved.

[0054] In this embodiment, the traditional and popular culture information of the target region is obtained and analyzed. This information helps to understand the cultural background and psychological expectations of the target consumers, so as to design promotion content that meets the local cultural background. By combining product features, traditional and popular culture information of the target region, personalized promotion content is developed. This personalized design can better attract and meet the needs of local consumers, and improve the promotion effect. By analyzing the time difference between the region where the merchant is located and the target promotion region, the best flow time period is determined. In this way, the number of online promotion carriers is maximized in the high-heat period of the target region, thereby increasing the exposure rate and promotion effect of the promotion content. Considering the influence of time difference, the flow effect caused by time difference is avoided.

[0055] In some embodiments, product scene information is determined according to product feature information and target region information; scene feature information is determined according to product scene information; promotion style information is obtained, and background color is determined according to promotion style information; promotion background information is determined according to product scene information, scene feature information and background color; promotion theme information, promotion detail information and promotion pattern information are determined according to product feature information and local traditional culture information and local popular culture information; and personalized promotion content information is determined according to promotion background information, promotion theme information, promotion detail information and promotion pattern information.

[0056] The product scene information can be the use scene information of the promotion product in the target region.

[0057] The scene feature information can be feature object information under the product scene information.

[0058] The background color can be the background color in the promotion content.

[0059] The promotion style information can be the design style information of the preset promotion content.

[0060] The promotion background information can be the background information of the personalized promotion content information.

[0061] The promotion theme information can be the theme information of the personalized promotion content information.

[0062] The promotion detail information can be the detail information of the personalized promotion content information.

[0063] The promotion pattern information can be the pattern information of the personalized promotion content information.

[0064] Specifically, in the process of cross-border e-commerce product promotion, a personalized promotion content conforming to the local cultural background needs to be designed to ensure that the target area consumers can better accept it. The promotion content generally consists of a promotion background, a promotion theme, promotion details and a promotion pattern. In order to lay the overall personalized promotion content style, according to the product characteristic information and the use of the promotion product in the target area, the use scenario of the promotion product in the target area is determined, and then the representative scene feature in the use scenario is obtained, the promotion style of this promotion is obtained, according to the promotion style, the color conforming to the promotion style is used as the promotion background color, the obtained use scenario, representative scene feature and promotion background color are used as the promotion background information, then according to the product characteristic information and the local traditional culture information and the local popular culture information, the promotion theme information, the promotion detail information and the promotion pattern information are obtained, and the personalized promotion content information is determined through smoothing synthesis technology and gradient processing technology.

[0065] In the manner provided by the embodiment, the promotion background is obtained by combining product information and use in the target area, which can enable the consumer to have a preliminary understanding of the product at the first time when seeing the background, quickly attract the attention of the consumer, and avoid the consumer from being unable to associate the product with his daily life in his mind when seeing the promotion content, thereby losing interest in the product. According to the preset promotion content design style, the promotion background color is determined, which can lay the color tone style for the overall personalized promotion content and provide a reference for the subsequent design color selection.

[0066] In some embodiments, according to the target area information, local language information and slang information set are determined; according to the product characteristic information, product theme information is determined; according to the product theme information and the local language information, language-converted theme information is determined; according to the language-converted theme information and the slang information set, meaning approximate information is determined; according to the meaning approximate information, the language-converted theme information and the slang information set, theme content is determined; according to the local traditional culture information, a traditional color set and a traditional font set are determined; according to the background color, color tone style information is determined; according to the traditional color set and the color tone style information, theme color is determined; according to the traditional font set, the font style of each font is determined; according to the font style and the promotion style information, theme font is determined; according to the theme content, the theme color, the theme font and the preset theme font size, promotion theme information is determined.

[0067] The slang information set can be a collection of slang information of the target area.

[0068] The product theme information can be theme information expressed by the product, including the implication, main content, etc. of the product.

[0069] The language-converted theme information can be theme information converted into theme information corresponding to the language of the target area.

[0070] The meaning approximate information can be language-converted subject information and slang of the target region.

[0071] The traditional color set can be a set of traditional colors of the target region.

[0072] The traditional font set can be a set of traditional fonts of the target region.

[0073] The color tone style information can be information of a color tone style of the overall promotion content.

[0074] The subject color can be a color of the promotion subject.

[0075] The font style can be a style of a traditional font of the target region.

[0076] The subject font can be a font of the promotion subject.

[0077] The preset subject font size can be a preset size of the font of the promotion subject.

[0078] Specifically, in the process of cross-border e-commerce product promotion, when designing personalized promotion content information, language itself is an important carrier of culture. Through slang, the distance between the product and the local consumer can be shortened, the interest and curiosity of potential consumers can be stimulated, and they want to further understand the story, function or advantage behind the product. Therefore, according to the target region information, the local language information and slang information set are obtained through NLP (natural language processing technology), and the meaning and main content of the promotion product are obtained according to the characteristics of the product, and are determined as the product subject information. According to the obtained product subject information and the local language, the product subject information under the language of the merchant region is converted into the subject information under the language of the target region, and the language-converted subject information and the slang information set are analyzed. Through semantic similarity analysis technology, it is determined that there is meaning approximate information between the two, the slang with meaning approximate to the language-converted subject information is obtained, and the slang is used as the subject content. According to the traditional culture information of the target region, the traditional color set and the traditional font set of the target region are determined. According to the background color of the promotion background, the color tone style is determined. Combined with the color tone style and the traditional color set of the target region, the traditional color conforming to the color tone style is selected. The style of each traditional font is determined by analyzing the traditional font set, and then compared with the promotion style information. The appropriate font is selected as the subject font. Finally, according to the subject content, the subject color, the subject font and the preset subject font size, the promotion subject information is determined through the subject generation tool.

[0079] By the manner provided by the embodiment, the local characteristic slang is combined with the product with profound meaning to determine the main content of the promotion theme, so that the promotion theme has local flavor and can effectively stimulate the interest and curiosity of potential consumers. By using the language and traditional font of the target area, the promotion content can be closer to the cultural background and aesthetic habits of local consumers, thereby enhancing their favorability and identity of the product. This cultural resonance helps to break down geographical barriers and makes the product more easily accepted by the local market. The traditional color is selected on the basis of the promotion background, which adds local characteristics without making the theme color appear inconsistent, and has more unity and professionalism in vision.

[0080] In some embodiments, according to the local popular culture information, a popular font set, a popular color set and a popular expression manner are determined; according to the product theme information, the popular expression manner and the local language information, a detail introduction content is determined; according to the popular font set, a most popular font with the most usage frequency is determined; according to the most popular font, a detail introduction font is determined; according to the popular color set and the color tone style information, a detail introduction font color is determined; and according to the detail introduction content, the detail introduction font color, the detail introduction font and a preset detail introduction font size, promotion detail information is determined.

[0081] The popular font set can be a collection of popular fonts in the target area.

[0082] The popular color set can be a collection of popular colors in the target area.

[0083] The popular expression manner can be a popular text expression manner in the target area.

[0084] The detail introduction content can be a detailed introduction text content of the promoted product.

[0085] The most popular font can be a popular font with the most usage frequency in the target area.

[0086] The detail introduction font can be a text font of the detailed introduction content of the promoted product.

[0087] The detail introduction font color can be a font color of the detailed introduction content of the promoted product.

[0088] The preset detail introduction font size can be a preset font size of the detailed introduction content of the promoted product.

[0089] Specifically, in the process of cross-border e-commerce product promotion, when designing personalized promotion content information, it is necessary to comprehensively display the detailed information of the product characteristics, functions, specifications, materials, etc. Moreover, when consumers are shopping cross-border, they cannot actually touch the product and it is difficult to further understand the product-related information. Therefore, according to the local popular culture information of the target area, through image recognition and visual analysis technology, crawler technology and big data and artificial intelligence analysis, the popular font set, popular color set and popular expression method of the target area can be analyzed. On the basis of the product theme information, the detail introduction content with the local popular expression method in the local language is obtained by combining the local popular expression method and the local language information. The most frequently used font in the popular font set is obtained by analyzing the popular font set, and the font is determined as the detail introduction font. According to the popular color set and the color tone style information, the popular color suitable for the current color tone style in the popular color set is selected as the color of the detail introduction font. Finally, the promotion detail information is determined by automatically designing the template through the CMS (content management system) technology according to the obtained detail introduction content, detail introduction font color, detail introduction font and preset detail introduction font size.

[0090] In the manner provided by the embodiment, the popular culture information (such as the popular font set, the popular color set and the popular expression method) of the target area is combined to design the promotion content that conforms to the local aesthetic and expression habits, so that the product information is closer to the local consumers, the attraction and resonance of the advertisement are improved, and the promotion effect of the product is effectively improved. By analyzing the popular font set and selecting the most frequently used font as the detail introduction font, and by combining the popular color suitable for the current color tone style as the font color, these design elements jointly act on the promotion detail information, so that the overall visual effect is more harmonious and unified, the reading comfort is improved, and the effective communication of information is promoted.

[0091] In some embodiments, according to the local traditional culture information, a traditional culture element set is determined; according to the traditional culture element set, a traditional element meaning set of each traditional element is determined; according to the element meaning set and the product characteristic information, a traditional representative element is determined; according to the local popular culture information, a popular culture element set is determined; according to the popular culture element set, a popular element meaning set of each popular element is determined; according to the popular element meaning set and the product characteristic information, a popular representative element is determined; according to the product characteristic information, a product feature vector is determined; according to the traditional representative element, a traditional representative element feature vector is determined; according to the popular representative element, a popular representative element feature vector is determined; and according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, a preliminary combination image is determined, specifically as the following formula (1):

[0092] (1);

[0093] wherein, is a preliminary combination image, is a product feature vector, is a popular representative element feature vector, is a traditional representative element feature vector, is a preset product feature influence weight, is a preset popular element feature influence weight, is a preset traditional element feature influence weight; and

[0094] The traditional cultural element set can be a set of traditional cultural elements of a target region.

[0095] The traditional element meaning set can be a set of meanings expressed by each traditional cultural element.

[0096] The traditional representative element can be a representative element in the traditional cultural element set that matches a current product feature.

[0097] The popular cultural element set can be a set of popular cultural elements of a target region.

[0098] The popular element meaning set can be a set of meanings expressed by each popular cultural element.

[0099] The popular representative element can be a representative element in the popular cultural element set that matches a current product feature.

[0100] The product feature vector can be a vector for representing a product feature.

[0101] The traditional representative element feature vector can be a vector for representing a traditional representative element feature.

[0102] The popular representative element feature vector can be a vector for representing a popular representative element feature.

[0103] The preliminary combination image can be an image obtained by preliminarily combining a product, a traditional representative element, and a popular representative element.

[0104] The promotion pattern information can be pattern information obtained by further fusing edge details of the preliminary combination image.

[0105] The preset product feature influence weight can be a preset influence weight of a product feature vector on a preliminary combination image.

[0106] The preset traditional element feature influence weight can be a preset influence weight of a traditional representative element feature vector on a preliminary combination image.

[0107] The preset popular element feature influence weight can be a preset influence weight of a popular representative element feature vector on a preliminary combination image.

[0108] Specifically, in the process of cross-border e-commerce product promotion, personalized promotion content information needs to be designed. Since consumers cannot directly touch or try the product, they mainly rely on visual information to make purchase decisions, and thus visual appeal is particularly important. In addition, patterns that conform to the local cultural background need to be designed to meet the cultural identity and acceptance of local consumers. Therefore, by using traditional cultural information of the target region, a set of traditional cultural elements is obtained, and the meaning of each element is analyzed and matched with the characteristic information of the promoted product to obtain a traditional representative element that is representative and conforms to the characteristics of the product. Similarly, a popular representative element is obtained by the same method. By analyzing the product characteristic information, traditional representative element, and popular representative element, the features of each element are extracted by a feature extraction method such as SIFT (Scale-Invariant Feature Transform), and product feature vectors, traditional representative element feature vectors, and popular representative element feature vectors that describe the features of each element are obtained. Then, formula (1) is used to analyze and obtain a preliminary combined image. This formula linearly combines the features of the product (P), popular cultural elements that conform to the characteristics of the product (F), and traditional cultural elements that conform to the characteristics of the product (T) by weight distribution to generate a preliminary combined image (I). Finally, the promotion pattern information is obtained based on the generated preliminary combined image.

[0109] The preset product feature influence weight, preset traditional element feature influence weight, and preset popular element feature influence weight are distributed according to the following rules: In the design of personalized promotion content, the characteristics of the product need to be highlighted, and the traditional and popular cultural elements of the target region are used to assist in expression to improve the attractiveness of the product. Therefore, the weight proportion of the preset product feature influence weight should be significantly greater than the preset traditional element feature influence weight and the preset popular element feature influence weight, and the proportion between the preset traditional element feature influence weight and the preset popular element feature influence weight can be approximately.

[0110] By the method provided in this embodiment, the traditional and popular representative elements are obtained by matching the set of traditional cultural elements and the set of popular cultural elements with the product characteristic information, which can obtain representative elements that reflect the characteristics of the product and conform to the local cultural background, providing an element composition basis for subsequent design of promotion pattern information with unique visual appeal. By quantifying each part of the formula to obtain a preliminary combined image, the image composition process can be more clearly understood, and by setting the weight, the preliminary combined image can be controlled and adjusted by changing the weight value, providing a reference and premise for subsequent dynamic adjustment of the image.

[0111] ​​​​In some embodiments, the cultural element component and the product component are determined according to the preliminary combined image; the cultural element pixel value of the cultural element component at any pixel point is determined according to the cultural element component; the product pixel value of the product component at any pixel point is determined according to the product component; the image pixel set is determined according to the cultural element pixel and the product pixel; the image gradient is determined according to the image pixel set; the product pixel set, the cultural element pixel set and the image gradient are analyzed to determine the final pixel value corresponding to each pixel point in the final image, which is specifically formula (2) as follows:

[0112] (2);

[0113] wherein, is the final pixel value of the final image at point , is the cultural element pixel value of the cultural element component at point , is the product pixel value of the product component at point , is the image gradient of the image at point , is a preset cultural influence coefficient, is a preset gradient influence coefficient; and the popularization pattern information is determined according to the final image pixel value at each pixel point. The cultural element component can be an image of a traditional representative element and a popular representative element that have not been fused in the preliminary combined image. The product component can be an image of a product that has not been fused in the preliminary combined image.

[0114] The cultural element pixel value can be a pixel value corresponding to a pixel point in the cultural element component.

[0115] The product pixel value can be a pixel value corresponding to a pixel point in the product component.

[0116] The image pixel set can be a set of pixel values of all pixel points on the preliminary combined image.

[0117] The final pixel value can be a pixel value corresponding to each pixel point in the generated final image.

[0118] The image gradient can be a change rate of a pixel at a pixel point in the preliminary combined image, and the image gradient can be obtained according to the change rate of the pixel in the horizontal direction and the change rate of the pixel in the vertical direction at the point.

[0119]

[0120]

[0121] ​​​​The preset culture influence coefficient can be a preset coefficient for representing the influence degree of the culture element pixel value on the final pixel value. The preset culture influence coefficient can be obtained by fitting analysis on historical culture element pixel values and final pixel value change data through a data fitting algorithm, such as a linear fitting algorithm.

[0122] The preset gradient influence coefficient can be a preset coefficient for representing the influence degree of the image gradient on the final pixel value. The preset gradient influence coefficient can be obtained by fitting analysis on historical image gradient and final pixel value change data through a data fitting algorithm, such as a linear fitting algorithm.

[0123] Specifically, in the cross-border e-commerce product promotion process, personalized promotion content information needs to be designed. Since the initially combined image is only a simple splicing of elements without fusion of element parts, the transition between elements is abrupt, affecting the consumer's sensory experience. Therefore, according to the initially combined image, the images of traditional representative elements and popular representative elements that have not been fused, and the product image, i.e., the culture element component and the product component, are obtained. Then, according to the obtained culture element component and product component, the culture element pixel value of the culture element component at any pixel point and the product pixel value of the product component at any pixel point are determined, and the set of the two, i.e., the image pixel set, is obtained. The image gradient is determined by using the Sobel operator in the gradient operator technique. On this basis, formula (2) is designed to obtain the pixel value at each pixel point through smoothing synthesis and gradient smoothing processing, and then the promotion pattern information is obtained. Wherein, represents the smoothing synthesis processing of the image, represents the gradient smoothing processing of the image, by and It is shown that the product component and the culture element component cannot exist at the same time at any point on the image, i.e., the product component and the culture element component cannot have overlapping parts.

[0124] Through the way provided by the embodiment, the culture elements and product elements are extracted on the basis of the initially combined image, avoiding overlapping and confusion between image parts, which ensures that the culture elements and product elements remain clear and independent in the initially combined image. The smoothing fusion processing of the image is realized by designing the formula, ensuring the natural transition and coordinated performance of the culture elements and product elements in the image. By introducing the image gradient term, the gradient change of the image is smoothed, and the gradient smoothing processing helps to eliminate the sawtooth or mutation of the image edge, making the final image look more natural and soft. The generated final pattern information has the visual fusion effect of culture elements and product elements, while maintaining the integrity and visual aesthetics of the pattern. This design can effectively improve the visual appeal and promotion effect of cross-border e-commerce products.

[0125] In some embodiments, an initial size of the personalized promotion content information is obtained, according to the initial size, a primary area and a secondary area are determined, the promotion pattern information and the promotion detail information are determined as primary information, the promotion background information and the promotion theme information are determined as secondary information, according to the primary information and the primary area, primary area planning information is determined, according to the secondary information and the secondary area, secondary area planning information is determined, and according to the primary area planning information and the secondary area planning information, the personalized promotion content information is determined.

[0126] The initial size can be a size of a corresponding image in the personalized promotion content information.

[0127] The primary area can be an area that needs to be highlighted in the size of the personalized promotion content information.

[0128] The secondary area can be an area other than the primary area in the size of the personalized promotion content information.

[0129] The primary information can be information that needs to be highlighted in the personalized promotion content information, and needs to be first noticed and continued to be browsed by potential consumers.

[0130] The secondary information can be information other than the primary information in the personalized promotion content information.

[0131] The primary area planning information can be information for planning the primary information in the primary area.

[0132] The secondary area planning information can be information for planning the secondary information in the secondary area.

[0133] Specifically, in the process of cross-border e-commerce product promotion, personalized promotion content information needs to be designed, after obtaining each component element (promotion background information, promotion theme information, promotion detail information and promotion pattern information), if each component element is not reasonably laid out, the entire personalized promotion content information will appear chaotic and not aesthetic, therefore, according to the obtained size, the size can be divided into sixteen grids, the middle four grids in the sixteen grids are determined as a center area, the center area is determined as a primary area, the pattern information and the promotion detail information are determined as primary information, according to the size, the primary information is selected according to the size of the primary area, the grid layout technology is used for layout, the area outside the center area is determined as a secondary area, the promotion background information and the promotion theme information are determined as secondary information, the grid layout technology is used for layout, and then the personalized promotion content information is obtained for the reference of the merchant.

[0134] By the manner provided by the embodiment, the layout of the primary information and the secondary information is adjusted according to the specific situation of the promotion content, so that the promotion content can make the potential consumers see the main factors first, thereby attracting the attention of the consumers, further understanding the promotion product, and further improving the order rate. Meanwhile, the layout planning is performed according to the initial size of the promotion content, so that the promotion content can adapt to different screens and devices, and improve the compatibility of the promotion content. Through the reasonable layout, the promotion content is more neat and orderly in design, and the phenomenon of random stacking of information and elements is avoided. The reasonable layout of the page can enhance the visual beauty, give the consumers a professional and reliable impression, and improve the image of the brand or product.

[0135] In some embodiments, the merchant region information is acquired, the merchant region time zone information is determined according to the merchant region information, the target region time zone information and the high-heat time period of the promotion carrier are determined according to the target region information and the promotion carrier information, the time difference information is determined according to the target region time zone information and the merchant region time zone information, the high-heat start time and the high-heat end time are determined according to the high-heat time period, the flow start time is determined according to the high-heat start time and the time difference information, the flow end time is determined according to the high-heat end time and the time difference information, and the flow time period is determined according to the flow start time and the flow end time.

[0136] The merchant region information can be related detailed information of the region where the merchant is located.

[0137] The merchant region time zone information can be the time zone information of the region where the merchant is located.

[0138] The target region time zone information can be the time zone information of the target promotion region.

[0139] The high-heat time period can be the peak time period of the number of online users of the promotion carrier, and the peak time period of use can be determined by the use habit of the intelligent device of the target region, and the peak time period of use is taken as the high-heat time period.

[0140] The high-heat start time can be the start time of the high-heat time period in the target promotion region.

[0141] The high-heat end time can be the end time of the high-heat time period in the target promotion region.

[0142] The flow start time can be the start time of the flow in the region where the merchant is located.

[0143] The flow end time can be the end time of the flow in the region where the merchant is located.

[0144] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to accurately grasp the online peak time period of the target region promotion carrier (such as social media, etc.) and carry out flow diversion in this time period to maximize the promotion efficiency, so that more potential consumers receive personalized promotion content information, thereby improving the product order rate and achieving the expected effect of promotion. However, this process is a communication and connection between two different regions, which results in a time difference between the merchant and the target region, so that the online peak time period of the promotion carrier is not the same time period in the local time. Therefore, the merchant information is obtained, and the time zone information is obtained according to the merchant region information, and the time zone information of the target region is obtained according to the target region information. The difference between the time zone of the target region and the time zone of the merchant region is obtained, and the difference is used as the time difference information. According to the relevant information of the relevant promotion carrier in the target region, the high-heat time period of the online peak time of the target region promotion carrier is obtained. The starting time and the ending time of the high-heat time period are respectively subtracted by the above difference, and the flow diversion starting time and the flow diversion ending time of the merchant are obtained. Then the flow diversion time period is obtained, and the generated personalized promotion content information is promoted in this time period, so that more promotion carrier users receive personalized promotion content and improve product exposure.

[0145] By the way provided by the embodiment, the online peak time of the target region promotion carrier is obtained, and the promotion flow is ensured to be carried out in this time period, so as to maximize the contact with potential consumers in the target region, thereby improving the promotion efficiency and product exposure. There is a time difference between the merchant and the target region, and the actual execution time of the promotion is adjusted by calculating the time difference between the two regions, so that the promotion flow is executed in the online peak time of the target region, and it is ensured that the promotion flow will not miss the best flow period due to the time difference. The promotion is carried out in the online peak time period of the social media or other promotion carriers in the target region, which increases the exposure rate of the personalized promotion content, so that more potential consumers receive product information, thereby improving the product order rate.

[0146] In some embodiments, the interaction data information of the user in the flow diversion time period is obtained, the page click number, the page dwell time and the order number are determined according to the interaction data information; the page click rate is determined according to the page click number and the preset exposure number; the order rate is determined according to the order number and the page click number; the page dwell time, the page click rate and the order rate are analyzed to determine the promotion effect index, which is specifically the following formula (3):

[0147] (3);

[0148] wherein, is the promotion effect index, is the page dwell time, is the page click rate, is an order rate, is a preset dwell time influence weight, is a preset click rate influence weight, is a preset order rate influence weight; according to the promotion effect index and a preset promotion effect index threshold, a crowd satisfaction degree is determined; crowd feedback information is obtained, and according to the crowd satisfaction degree and the crowd feedback information; according to a promotion adjustment strategy, the personalized promotion content information is adjusted.

[0149] The interactive data information can be data information of interaction of a target region promotion carrier user on a promotion content page.

[0150] The page click times can be the number of times of clicking the promotion content page by the target region promotion carrier user.

[0151] The page dwell time can be the time of the target region promotion carrier user staying on the promotion content page.

[0152] The order times can be the number of times of ordering and purchasing the promotion product by the target region promotion carrier user through the promotion content page.

[0153] The preset exposure times can be a preset number of exposures on the target region promotion carrier.

[0154] The page click rate can be a ratio of the page click times and the preset exposure times.

[0155] The order rate can be a ratio of the order times and the page click times.

[0156] The promotion effect index can be an index reflecting the promotion effect of the product of the merchant.

[0157] The preset dwell time influence weight can be a preset weight for adjusting the influence degree of the page dwell time on the promotion effect.

[0158] The preset click rate influence weight can be a preset weight for adjusting the influence degree of the click rate on the promotion effect.

[0159] The preset order rate influence weight can be a preset weight for adjusting the influence degree of the order rate on the promotion effect. The crowd satisfaction degree can be a satisfaction degree of the target region promotion carrier user for the promotion product.

[0160] The crowd feedback information can be feedback information of the target region carrier user for the promotion content.

[0161] The preset promotion effect index threshold can be a preset expected promotion effect index, used for judging whether the current promotion effect reaches the expected effect.

[0162] The promotion adjustment strategy can be a strategy of adjusting the current personalized promotion content information.

[0163] Specifically, in the process of cross-border e-commerce product promotion, the promotion feedback mechanism can obtain the promotion effect of the merchant in time for the merchant to refer, and help the merchant to collect the reaction of the consumer in time, so as to optimize the personalized promotion content. Therefore, the user interaction data of the promotion content background is obtained through the information collection device, the page click times, the page dwell time and the order times of the user are obtained, the page click rate is obtained by calculating the ratio between the page click times and the preset exposure times, the order rate is obtained by calculating the ratio between the order times and the page click times, the promotion effect is calculated by designing formula (3) through the weighted sum, and then the obtained promotion effect is compared with the preset promotion effect threshold to determine the public satisfaction. If the promotion effect exceeds the preset promotion effect threshold, it is considered that the public is satisfied with the promotion content, and if the promotion effect is less than the preset promotion effect threshold, it is considered that the public is not satisfied with the promotion content. The feedback information of the public is collected through the feedback mechanism, the feedback information is classified and processed, the promotion content improvement suggestions obtained after classification are obtained, and the personalized promotion content information is adjusted accordingly to obtain the adjusted personalized promotion content information for the merchant to refer.

[0164] The preset click rate influence weight, the preset order rate influence weight and the preset dwell time influence weight are distributed according to the following rules: in the design of personalized promotion content, the order rate refers to the proportion of actual purchase behavior of the user after seeing the promotion information, which directly reflects the attractiveness and effectiveness of the promotion activity, and occupies an absolute proportion in the influence weight. The user click rate reflects that the user has a certain interest in the product and wants to further understand or even place an order, which can also reflect the promotion effect, but the influence weight is much smaller than the order rate influence weight. The page dwell time indicates that the user has a little interest in the product, which can reflect the promotion effect, but the influence weight is smaller than the click rate influence weight. Therefore, the preset click rate influence weight needs to occupy an absolute proportion, and the preset click rate influence weight is greater than the preset dwell time influence weight.

[0165] In the manner provided by the embodiment, the user interaction data of the background is obtained, the actual effect of the promotion is quantified, the complex user behavior data can be converted into simple and clear indicators, the page click rate reflects the attractiveness of the promotion content, and the order rate reflects the conversion ability of the promotion content. By comparing the actual promotion effect with the preset promotion effect threshold, it can be judged whether the promotion effect reaches the expected target, which provides a prerequisite for the implementation of subsequent adjustment strategy. According to the feedback suggestions after classification, the promotion content can be adjusted individually, the accuracy of the promotion content can be improved by continuously optimizing the promotion content, the user experience can be enhanced, and then the overall promotion effect can be improved. This mechanism of continuous adjustment and optimization can make the promotion content more in line with the needs of the target users and improve the conversion rate.

[0166] Figure 3 A structural schematic diagram of a promotion analysis system for cross-border e-commerce provided by an embodiment of the present application is shown in the figure, and the promotion analysis system 300 for cross-border e-commerce of the embodiment comprises a data collection module 301, a promotion content design module 302, a flow time determination module 303, and a flow promotion module 304. Figure 3

[0167] The data collection module 301 is configured to acquire target region information, and determine local traditional culture information and local popular culture information according to the target region information.

[0168] The promotion content design module 302 is configured to acquire product characteristic information, and determine personalized promotion content information according to the product characteristic information, the local traditional culture information, and the local popular culture information.

[0169] The flow time determination module 303 is configured to acquire promotion carrier information of a target region, determine time difference information according to the target region information, and determine a flow time period according to the time difference information and the promotion carrier information.

[0170] The flow promotion module 304 is configured to perform flow promotion on a product according to the personalized promotion content information, the promotion carrier information, and the flow time period.

[0171] Optionally, when determining the personalized promotion content information according to the product characteristic information, the local traditional culture information, and the local popular culture information, the promotion content design module 302 is specifically configured to determine product scene information according to the product characteristic information and the target region information, determine scene feature information according to the product scene information, acquire promotion style information, determine background color according to the promotion style information, determine promotion background information according to the product scene information, the scene feature information, and the background color, determine promotion theme information, promotion detail information, and promotion pattern information according to the product characteristic information, the local traditional culture information, and the local popular culture information, and determine the personalized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information, and the promotion pattern information.

[0172] ​Optionally, the promotion content design module 302, in determining the promotion theme information according to the product characteristic information, the local traditional culture information and the local popular culture information, is specifically configured to: determine local language information and slang information set according to the target area information; determine product theme information according to the product characteristic information; determine language-converted theme information according to the product theme information and the local language information; determine meaning approximate information according to the language-converted theme information and the slang information set; determine theme content according to the meaning approximate information, the language-converted theme information and the slang information set; determine a traditional color set and a traditional font set according to the local traditional culture information; determine tonal style information according to the background color; determine theme color according to the traditional color set and the tonal style information; determine font style of each font according to the traditional font set; determine theme font according to the font style and the promotion style information; and determine the promotion theme information according to the theme content, the theme color, the theme font and a preset theme font size.

[0173] Optionally, the promotion content design module 302, in determining the promotion detail information according to the product characteristic information, the local traditional culture information and the local popular culture information, is specifically configured to: determine a popular font set, a popular color set and a popular expression manner according to the local popular culture information; determine detail introduction content according to the product theme information, the popular expression manner and the local language information; determine a most popular font used most frequently according to the popular font set; determine detail introduction font according to the most popular font; determine detail introduction font color according to the popular color set and the tonal style information; and determine the promotion detail information according to the detail introduction content, the detail introduction font color, the detail introduction font and a preset detail introduction font size.

[0174] Optionally, the promotion content design module 302, in determining the promotion pattern information according to the product characteristic information, the local traditional culture information and the local popular culture information, is specifically configured to: determine a traditional culture element set according to the local traditional culture information; determine a traditional element meaning set of each traditional element according to the traditional culture element set; determine a traditional representative element according to the element meaning set and the product characteristic information; determine a popular culture element set according to the local popular culture information; determine a popular element meaning set of each popular element according to the popular culture element set; determine a popular representative element according to the popular element meaning set and the product characteristic information; determine a product feature vector according to the product characteristic information; determine a traditional representative element feature vector according to the traditional representative element; determine a popular representative element feature vector according to the popular representative element; and determine a preliminary combined image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, specifically as follows: ;

[0175] wherein, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element feature vector, is a preset product feature influence weight, is a preset popular element feature influence weight, is a preset traditional element feature influence weight; and determine the promotion pattern information according to the preliminary combined image.

[0176] Optionally, the promotion content design module 302, in determining the promotion pattern information according to the preliminary combined image, is specifically configured to: determine a culture element component and a product component according to the preliminary combined image; determine a culture element pixel value of the culture element component at any pixel point according to the culture element component; determine a product pixel value of the product component at any pixel point according to the product component; determine an image pixel set according to the culture element pixel and the product pixel; determine an image gradient according to the image pixel set; and analyze the product pixel, the culture element pixel and the image gradient to determine a final image pixel value corresponding to each pixel point in a final image, specifically as follows:

[0177] ;

[0178] wherein, is the final image pixel value of the final image at point , is the culture element pixel value of the culture element component at point the cultural element pixel value at the point, the product pixel value of the product component at the point, the product pixel value of the product component at the point, the image gradient at the point, the image gradient at the point, a preset cultural influence coefficient, a preset gradient influence coefficient; and determining the promotion pattern information according to the final image pixel value at each pixel point.

[0179] Optionally, in a process in which the promotion content design module 302 determines the personalized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information, the promotion content design module 302 is specifically configured to: acquire an initial size of the personalized promotion content information, and determine a primary area and a secondary area according to the initial size; determine the promotion pattern information and the promotion detail information as primary information; determine the promotion background information and the promotion theme information as secondary information; determine primary area planning information according to the primary information and the primary area; determine secondary area planning information according to the secondary information and the secondary area; and determine the personalized promotion content information according to the primary area planning information and the secondary area planning information.

[0180] Optionally, in a process in which the diversion time determination module 303 determines the time difference information according to the target region information, and determines the diversion time period according to the time difference information and the promotion carrier information, the diversion time determination module 303 is specifically configured to: acquire merchant region information, and determine merchant region time zone information according to the merchant region information; determine target region time zone information and a high-heat time period of the promotion carrier according to the target region information and the promotion carrier information; determine the time difference information according to the target region time zone information and the merchant region time zone information; determine a high-heat start time and a high-heat end time according to the high-heat time period; determine a diversion start time according to the high-heat start time and the time difference information; determine a diversion end time according to the high-heat end time and the time difference information; and determine the diversion time period according to the diversion start time and the diversion end time.

[0181] Optionally, the system 300 further includes a feedback adjustment module 305, configured to: acquire interactive data information of a user in the diversion time period, and determine a page click number, a page stay time and an order number according to the interactive data information; determine a page click rate according to the page click number and a preset exposure number; determine an order rate according to the order number and the page click number; analyze the page stay time, the page click rate and the order rate to determine a promotion effect index, specifically according to the following formula:

[0182] ;

[0183] wherein, is the promotion effect index, is the page dwell time, is the page click rate, is the order rate, is a preset dwell time influence weight, is a preset click rate influence weight, is a preset order rate influence weight; according to the promotion effect index and a preset promotion effect index threshold, determine the public satisfaction; obtain public feedback information, according to the public satisfaction and the public feedback information, determine the promotion adjustment strategy; according to the promotion adjustment strategy, adjust the individualized promotion content information.

[0184] The system of the embodiment can be used to execute the method of any of the above embodiments, and has similar implementation principles and technical effects, which will not be described here again.

Claims

1. A promotion analysis method for cross-border e-commerce, characterized in that, The method comprises the following steps: acquiring target region information, and determining local traditional culture information and local popular culture information according to the target region information; acquiring product characteristic information, and determining personalized promotion content information according to the product characteristic information, the local traditional culture information and the local popular culture information, which comprises the following steps: determining product scene information according to the product characteristic information and the target region information; determining scene feature information according to the product scene information; acquiring promotion style information, and determining background color according to the promotion style information, determining promotion background information according to the product scene information, the scene feature information and the background color, determining promotion theme information, promotion detail information and promotion pattern information according to the product characteristic information and the local traditional culture information and the local popular culture information, determining the personalized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information, the step of determining the promotion pattern information according to the product characteristic information and the local traditional culture information and the local popular culture information comprises the following steps: determining a traditional culture element set according to the local traditional culture information, determining a traditional element meaning set of each traditional element according to the traditional culture element set, determining a traditional representative element according to the element meaning set and the product characteristic information, determining a popular culture element set according to the local popular culture information, determining a popular element meaning set of each popular element according to the popular culture element set, determining a popular representative element according to the popular element meaning set and the product characteristic information, determining a product feature vector according to the product characteristic information, determining a traditional representative element feature vector according to the traditional representative element, determining a popular representative element feature vector according to the popular representative element, determining a preliminary combination image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, determining the promotion pattern information according to the preliminary combination image, which comprises the following steps: determining a culture element component and a product component according to the preliminary combination image, determining a culture element pixel value of the culture element component at any pixel point according to the culture element component, determining a product pixel value of the product component at any pixel point according to the product component, determining an image pixel set according to the culture element pixel and the product pixel, determining an image gradient according to the image pixel set, analyzing the product pixel, the culture element pixel and the image gradient to determine a final image pixel value corresponding to each pixel point in a final image, which is specifically as follows: ； wherein, is the final image pixel value of the final image at point , is the cultural element pixel value of the cultural element component at point , is the product pixel value of the product component at point , is the image gradient of the image at point , is a preset cultural influence coefficient, is a preset gradient influence coefficient; determining the promotion pattern information according to the final image pixel value at each pixel point; acquiring promotion carrier information of the target region, determining time difference information according to the target region information, and determining a flow diversion time period according to the time difference information and the promotion carrier information; diverting and promoting the product according to the personalized promotion content information, the promotion carrier information and the flow diversion time period.

2. The method of claim 1, wherein, The determining the promotion theme information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining local language information and slang information set according to the target area information; determining product theme information according to the product characteristic information; determining language-converted theme information according to the product theme information and the local language information; determining meaning approximation information according to the language-converted theme information and the slang information set; determining theme content according to the meaning approximation information, the language-converted theme information and the slang information set; determining a traditional color set and a traditional font set according to the local traditional culture information; determining color tone style information according to the background color; determining theme color according to the traditional color set and the color tone style information; determining font style of each font according to the traditional font set; determining theme font according to the font style and the promotion style information; determining the promotion theme information according to the theme content, the theme color, the theme font and preset theme font size.

3. The method of claim 2, wherein, The determining the promotion detail information according to the product characteristic information, the local traditional culture information and the local popular culture information comprises: determining a popular font set, a popular color set and a popular expression mode according to the local popular culture information; determining detail introduction content according to the product theme information, the popular expression mode and the local language information; determining the most popular font used most frequently according to the popular font set; determining detail introduction font according to the most popular font; determining detail introduction font color according to the popular color set and the color tone style information; determining the promotion detail information according to the detail introduction content, the detail introduction font color, the detail introduction font and preset detail introduction font size.

4. The method of claim 3, wherein, The determining the preliminary combination image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector is specifically the following formula: ； wherein, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element feature vector, is a preset product feature influence weight, is a preset popular element feature influence weight, is a preset traditional element feature influence weight.

5. The method of claim 4, wherein, The determining the individualized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information comprises: obtaining initial size of the individualized promotion content information, and determining a primary area and a secondary area according to the initial size; determining the promotion pattern information and the promotion detail information as primary information; determining the promotion background information and the promotion theme information as secondary information; determining primary area planning information according to the primary information and the primary area; determining secondary area planning information according to the secondary information and the secondary area; determining the individualized promotion content information according to the primary area planning information and the secondary area planning information.

6. The method of claim 5, wherein, The determining the time difference information according to the target area information and determining the diversion time period according to the time difference information and the promotion carrier information comprises: obtaining merchant area information, and determining merchant area time zone information according to the merchant area information; According to the target region information and the promotion carrier information, determine target region time zone information and high-heat time period of the promotion carrier; According to the target region time zone information and the merchant region time zone information, determine the time difference information; According to the high-heat time period, determine high-heat start time and high-heat end time; According to the high-heat start time and the time difference information, determine diversion start time; According to the high-heat end time and the time difference information, determine diversion end time; According to the diversion start time and the diversion end time, determine diversion time period.

7. The method of claim 6, wherein, Further comprising: Obtain interaction data information of users in the diversion time period, and according to the interaction data information, determine page click times, page stay time and order placing times; According to the page click times and preset exposure times, determine page click rate; According to the order placing times and the page click times, determine order placing rate; Analyze the page stay time, the page click rate and the order placing rate to determine promotion effect index, specifically according to the following formula: ； wherein, is the promotion effect index, is the page dwell time, is the page click rate, is the order rate, is a preset dwell time influence weight, is a preset click rate influence weight, is a preset order rate influence weight; According to the promotion effect index and preset promotion effect index threshold value, determine crowd satisfaction degree; Obtain crowd feedback information, and according to the crowd satisfaction degree and the crowd feedback information, determine promotion adjustment strategy; According to the promotion adjustment strategy, adjust the individualized promotion content information.

8. A promotion analysis system for cross-border e-commerce, characterized in that, Applied to the method of any one of claims 1-7, comprising: A data collection module is configured to obtain target region information, determine local traditional culture information and local popular culture information according to the target region information, obtain product characteristic information, and obtain promotion carrier information of the target region; A promotion content design module is configured to determine individualized promotion content information according to the product characteristic information, the local traditional culture information and the local popular culture information; A diversion time determination module is configured to determine time difference information according to the target region information, and determine diversion time period according to the time difference information and the promotion carrier information A diversion promotion module is configured to promote the product according to the individualized promotion content information, the promotion carrier information and the diversion time period.

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