Digitized marketing rights and interests activity publishing method and system supporting agile configuration

Abstract

The invention relates to a digital marketing rights and interests activity publishing method and system supporting agile configuration, and the method comprises the following steps: creating a marketing activity, and setting an activity standard condition; managing the rights and interests, newly adding the rights and interests, maintaining the rights and interests of various types, and associating and binding the created marketing activities with the existing rights and interests; by means of an existing data source and a script engine, multiple customer group rules are configured in a user-defined mode, and the created marketing activity is associated with the configured customer group rules; and when the user logs in the online platform, displaying a marketing activity interface and carrying out qualification judgment on the activity through a customer group rule on the marketing activity created on the online platform, and when the customer reaches an activity standard condition, sending corresponding rights and interests to the customer.

Description

Technical Field

[0001] The invention relates to a method and system for publishing digital marketing rights activities supporting agile configuration, belonging to the technical field of digital activity management. Background Art

[0002] Major companies will use mini programs, apps and other channels for online marketing. Take China Construction Bank as an example: the bank currently carries out various forms of online marketing through digital business tools such as enterprise-level platforms, branch-specific scenarios, and corporate micro-direct sales.

[0003] With the migration of public habits online, the flow of customers at outlets is decreasing, and online financial service behaviors of users have become the mainstream habit. Digital marketing has become an inevitable trend and practice, but there are still pain points such as long activity processes, high timeliness requirements for activity releases, complex personalized compliance rules, difficult system support, and scattered marketing data. Summary of the invention

[0004] In order to solve the above problems existing in the prior art, the present invention proposes a method and system for publishing digital marketing rights activities supporting agile configuration.

[0005] The technical solution of the present invention is as follows:

[0006] On the one hand, the present invention proposes a method for publishing digital marketing rights activities supporting agile configuration, comprising the following steps:

[0007] Create marketing campaigns and set campaign eligibility criteria;

[0008] Manage rights and interests, add and maintain various types of rights and interests, and associate and bind created marketing activities with existing rights and interests;

[0009] Use existing data sources and script engines to customize multiple customer group rules and associate the created marketing activities with the configured customer group rules;

[0010] For marketing activities created on the online platform, when the user logs in to the online platform, the marketing activity interface is displayed, and the eligibility of the activity is determined based on the customer group rules. When the customer meets the activity eligibility conditions, the corresponding benefits are sent to the customer.

[0011] As a preferred implementation, it also includes an interface management step, specifically:

[0012] Integrate various available customer data sources and manage and configure various interfaces;

[0013] When adding and maintaining compliance conditions, associate the configured interfaces and automatically query the current customer's business data through the associated interfaces in the business process.

[0014] As a preferred implementation, it also includes a user authentication step, specifically:

[0015] Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

[0016] As a preferred embodiment, the online platform includes:

[0017] WeChat mini-programs, web pages, and apps.

[0018] On the other hand, the present invention also provides a digital marketing rights activity publishing system supporting agile configuration, comprising the following steps:

[0019] The activity management module is used to create marketing activities and set the activity eligibility criteria, types of benefits, and activity access permissions;

[0020] The rights management module is used to manage rights, add new rights and maintain various types of rights;

[0021] The data management module uses existing data sources and script engines to customize various customer group rules. Customer group rules are used to determine event registration qualifications and compliance conditions.

[0022] The interactive module is used for marketing activities created on the online platform. When the user logs in to the online platform, the marketing activity interface is displayed, and the eligibility of the activity is determined based on the customer group rules. When the customer meets the activity eligibility conditions, the corresponding benefits are sent to the customer.

[0023] As a preferred embodiment, an interface management module is also included, and the interface management is used for:

[0024] Integrate various available customer data sources and manage and configure various interfaces;

[0025] When adding and maintaining compliance conditions, associate the configured interfaces through interface management, and automatically query the current customer's business data through the associated interfaces in the business process.

[0026] As a preferred embodiment, it also includes a user authentication module, which is used to:

[0027] Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

[0028] As a preferred embodiment, the online platform includes:

[0029] WeChat mini-programs, web pages, and apps.

[0030] On the other hand, the present invention further proposes an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the method described in any embodiment of the present invention when executing the program.

[0031] In yet another aspect, the present invention further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method described in any embodiment of the present invention.

[0032] Additional aspects and advantages of the present invention will be set forth in the following description, and some of them will be apparent from the description, or may be understood by practicing the present invention. In addition, the various aspects and advantages of the present invention may be realized and obtained by the method steps and combinations particularly pointed out in the appended claims. BRIEF DESCRIPTION OF THE DRAWINGS

[0033] Figure 1 This is a schematic diagram of a method flow chart of Embodiment 1 of the present invention;

[0034] Figure 2 A flowchart of activity management in an embodiment of the present invention;

[0035] Figure 3 This is a flowchart of equity management in an embodiment of the present invention;

[0036] Figure 4 A flowchart of data management in an embodiment of the present invention;

[0037] Figure 5 This is a flowchart of interface management in an embodiment of the present invention;

[0038] Figure 6 A flowchart of user authentication in an embodiment of the present invention;

[0039] Figure 7 A flowchart of activity interaction in an embodiment of the present invention;

[0040] Figure 8 Flow chart of system management in an embodiment of the present invention. DETAILED DESCRIPTION

[0041] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0042] It should be understood that the step numbers used in this document are only for convenience of description and are not intended to limit the order in which the steps are executed.

[0043] It should be understood that the terms used in the present specification are only for the purpose of describing specific embodiments and are not intended to limit the present invention. As used in the present specification and the appended claims, unless the context clearly indicates otherwise, the singular forms "a", "an" and "the" are intended to include plural forms.

[0044] The terms “include” and “comprising” indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude the presence or addition of one or more other features, integers, steps, operations, elements, components and / or combinations thereof.

[0045] The term "and / or" means and includes any and all possible combinations of one or more of the associated listed items.

[0046] Embodiment 1:

[0047] See also Figure 1 This embodiment provides a method for publishing digital marketing rights activities supporting agile configuration, including the following steps:

[0048] S100. Create marketing activities and implement parameter control of digital marketing direct sales activities. Be responsible for the full process management of the above-mentioned activities such as traffic diversion, fission, and lottery, including activity creation, setting of compliance conditions, selection of rights and interests, and control of activity access permissions.

[0049] like Figure 2 As shown in the figure, the creation of an activity starts with selecting the activity type, then filling in the time, whether registration is required and other basic information for the activity, creating awards, binding the corresponding eligibility criteria and rights configuration for the awards, and submitting for review. Through role management and system management, different roles review the activities until they are approved. Through role management and system management, approved activities are put on the shelves and run and maintained.

[0050] S200, unified addition and maintenance of various rights. Mainly includes various information required for the issuance of specific rights. When adding and maintaining activities, the configured rights are associated. When the customer meets the qualifying conditions, the rights and interests associated with the activity will be set to complete the issuance of specific customers.

[0051] like Figure 3 As shown, the creation of rights and interests starts with the right type, and then the basic information of the rights and interests is filled in according to the right type, which is subsequently used to bind to the event awards.

[0052] S300. Use existing data sources and script engines to customize various customer group rules. When adding and maintaining activities, associate the configured customer group rules, which can be used for activity registration, qualification judgment, etc. When a customer participates in a specific part of an activity, the customer group rules will be set to check whether the current customer's data meets the requirements of the specific customer group rules.

[0053] like Figure 4 As shown, the creation of customer group compliance rules in data management starts with selecting a data source, writing a script for the selected data source, and subsequently binding it to activity awards.

[0054] S400, such as Figure 7 As shown in the figure, for a marketing campaign created on the online platform, when the user logs in to the online platform, the marketing campaign interface is displayed, and the customer group compliance is determined through data management. The data source is found through the customer group compliance script, and an outbound call is made to the target interface through the data source module to obtain the data source identifier. The customer group compliance determination result is obtained through the script. If the standard is not met, the customer is informed that the standard is not met. If the standard is met, the customer is rewarded through equity configuration.

[0055] As a preferred implementation of this embodiment, an interface management step is also included, specifically:

[0056] Integrate various available customer data sources, manage various interfaces through simple configuration, and achieve agile response to business needs. When adding and maintaining qualified conditions, you can associate the configured interfaces and automatically query the current customer's business data in the business link.

[0057] like Figure 5 As shown in the figure, to create a data source in interface management, you first need to select the data source type and fill in the basic information of the data source according to the data source type, which will be used to write the customer group compliance rule script in data management later.

[0058] As a preferred implementation of this embodiment, it also includes a user authentication step, specifically:

[0059] Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

[0060] like Figure 6 As shown, the user logs in, queries the user's position and permissions based on the user's employee number, displays the permission corresponding interface, and reviews the activities.

[0061] Also supports system management, such as Figure 8 As shown, the administrator user login page can perform role management, permission management, and user management operations.

[0062] As a preferred implementation of this embodiment, the online platform includes:

[0063] WeChat mini-programs, web pages, and apps, such as xx Bank WeChat mini-program, xx Mobile Banking mini-program, xx Mobile Banking APP, xx Bank Life APP, etc.

[0064] Embodiment 2:

[0065] This embodiment provides a digital marketing rights activity publishing system supporting agile configuration, including the following steps:

[0066] The activity management module is used to create marketing activities and set activity eligibility conditions, rights and interests types, and activity access permissions accordingly; this module is used to implement the function of step S100 in the first embodiment, and will not be described in detail here;

[0067] The rights management module is used to manage rights, add and maintain various types of rights; this module is used to implement the function of step S200 in the first embodiment, and will not be described in detail here;

[0068] The data management module uses the existing data source and script engine to customize multiple customer group rules. The customer group rules are used to determine the activity registration qualifications and compliance conditions. This module is used to implement the function of step S300 in the first embodiment, which will not be described in detail here.

[0069] The interactive module is used for the marketing activities created on the online platform. When the user logs in to the online platform, the marketing activity interface is displayed, and the eligibility of the activity is determined by the customer group rules. When the customer meets the activity eligibility conditions, the corresponding rights and interests are sent to the customer. This module is used to implement the function of step S400 in Example 1, which will not be repeated here.

[0070] As a preferred implementation of this embodiment, an interface management module is also included, and the interface management is used to:

[0071] Integrate various available customer data sources and manage and configure various interfaces;

[0072] When adding and maintaining compliance conditions, associate the configured interfaces through interface management, and automatically query the current customer's business data through the associated interfaces in the business process.

[0073] As a preferred implementation of this embodiment, a user authentication module is also included, and the user authentication module is used to:

[0074] Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

[0075] As a preferred implementation of this embodiment, the online platform includes:

[0076] WeChat mini-programs, web pages, and apps.

[0077] Embodiment three:

[0078] This embodiment provides an electronic device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the method described in any embodiment of the present invention when executing the program.

[0079] Embodiment 4:

[0080] This embodiment provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the method described in any embodiment of the present invention is implemented.

[0081] In the embodiments of the present application, "at least one" refers to one or more, and "more than one" refers to two or more. "And / or" describes the association relationship of associated objects, indicating that three relationships may exist. For example, A and / or B can represent the existence of A alone, the existence of A and B at the same time, and the existence of B alone. Among them, A and B can be singular or plural. The character " / " generally indicates that the previous and subsequent associated objects are in an "or" relationship. "At least one of the following" and similar expressions refer to any combination of these items, including any combination of singular or plural items. For example, at least one of a, b and c can be represented by: a, b, c, a and b, a and c, b and c, or a and b and c, where a, b, c can be single or multiple.

[0082] Those of ordinary skill in the art will appreciate that the various units and algorithm steps described in the embodiments disclosed herein can be implemented in a combination of electronic hardware, computer software, and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.

[0083] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices and units described above can refer to the corresponding processes in the aforementioned method embodiments and will not be repeated here.

[0084] In several embodiments provided in the present application, if any function is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product is stored in a storage medium, including several instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (Read-Only Memory; hereinafter referred to as: ROM), random access memory (Random Access Memory; hereinafter referred to as: RAM), disk or optical disk, and other media that can store program codes.

[0085] The above descriptions are merely embodiments of the present invention and are not intended to limit the patent scope of the present invention. Any equivalent structure or equivalent process transformation made using the contents of the present invention specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present invention.

Claims

1. A method for publishing digital marketing rights activities supporting agile configuration, characterized in that: The following steps are involved: Create marketing campaigns and set campaign eligibility criteria; Manage rights and interests, add and maintain various types of rights and interests, and associate and bind created marketing activities with existing rights and interests; Use existing data sources and script engines to customize multiple customer group rules and associate the created marketing activities with the configured customer group rules; For marketing activities created on the online platform, when the user logs in to the online platform, the marketing activity interface is displayed, and the eligibility of the activity is determined based on the customer group rules. When the customer meets the activity eligibility conditions, the corresponding benefits are sent to the customer.

2. According to the method for publishing digital marketing rights activities supporting agile configuration according to claim 1, it is characterized in that: It also includes interface management steps, specifically: Integrate various available customer data sources and manage and configure various interfaces; When adding and maintaining compliance conditions, associate the configured interfaces and automatically query the current customer's business data through the associated interfaces in the business process.

3. According to the method for publishing digital marketing rights activities supporting agile configuration according to claim 1, it is characterized in that: It also includes user authentication steps, specifically: Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

4. According to the method for publishing digital marketing rights activities supporting agile configuration according to claim 1, it is characterized in that: The online platform includes: WeChat mini-programs, web pages, and apps.

5. A digital marketing rights activity publishing system supporting agile configuration, characterized in that: The following steps are involved: The activity management module is used to create marketing activities and set the activity eligibility criteria, types of benefits, and activity access permissions; The rights management module is used to manage rights, add new rights and maintain various types of rights; The data management module uses existing data sources and script engines to customize various customer group rules. Customer group rules are used to determine event registration qualifications and compliance conditions. The interactive module is used for marketing activities created on the online platform. When the user logs in to the online platform, the marketing activity interface is displayed, and the eligibility of the activity is determined based on the customer group rules. When the customer meets the activity eligibility conditions, the corresponding benefits are sent to the customer.

6. According to the digital marketing rights and interests activity publishing system supporting agile configuration according to claim 5, it is characterized in that: It also includes an interface management module, which is used for: Integrate various available customer data sources and manage and configure various interfaces; When adding and maintaining compliance conditions, associate the configured interfaces through interface management, and automatically query the current customer's business data through the associated interfaces in the business process.

7. According to the method for publishing digital marketing rights activities supporting agile configuration according to claim 5, it is characterized in that: It also includes a user authentication module, which is used to: Authenticate different users and configure corresponding role permissions. When the corresponding user logs in to the system, return to the corresponding system function menu for function display and permission control.

8. According to claim 5, a digital marketing rights and interests activity publishing system supporting agile configuration is characterized in that: The online platform includes: WeChat mini-programs, web pages, and apps.

9. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: When the processor executes the program, the method according to any one of claims 1 to 4 is implemented.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the method according to any one of claims 1 to 4 is implemented.

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