Method, device and equipment for interaction, medium and program product

Abstract

The embodiment of the invention relates to a method and device for interaction, equipment, a medium and a program product. The method comprises the following steps: presenting a predetermined interactive interface element in a live broadcast page corresponding to live broadcast of a target user, wherein the interactive interface element is configured to be switched between a first mode and a second mode of the live broadcast page; in response to the fact that the interactive interface element is triggered to be switched to a first mode of the live broadcast page, a navigation bar is presented in the live broadcast page, the navigation bar comprises a plurality of navigation tags, the plurality of navigation tags can be respectively selected to locate a plurality of pages associated with a target user, the plurality of pages at least comprise the live broadcast page, and the target user is located in the live broadcast page. The first navigation tag corresponding to the live broadcast page is in a selected state; and in response to the fact that the interactive interface element is triggered to be switched to the second mode of the live broadcast page, cancelling presentation of the navigation bar in the live broadcast page.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, apparatuses, devices, computer-readable storage media, and computer program products for interaction. Background Art

[0002] Currently, more and more applications can provide live broadcasting functions. Live broadcasting or live broadcasting sessions are sometimes also called "live broadcasting rooms". Live broadcasting rooms can create interactive events (for example, e-commerce live broadcasting events, game live broadcasting events, etc.), and users can participate in interactive events in the live broadcasting room. Taking e-commerce live broadcasting as an example, audience users can interact with the anchor user, and can also conveniently view and purchase the products released by the anchor user. It is expected that the interaction efficiency and interactive experience of both users in the live broadcasting room can be improved. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for interaction is provided. The method includes: presenting a predetermined interactive interface element in a live broadcast page corresponding to a live broadcast of a target user, the interactive interface element being configured to switch between a first mode and a second mode of the live broadcast page; in response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, presenting a navigation bar in the live broadcast page, the navigation bar including a plurality of navigation tags, the plurality of navigation tags being respectively selectable to locate a plurality of pages associated with the target user, wherein the plurality of pages at least include a live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state; and in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page, canceling the presentation of the navigation bar in the live broadcast page.

[0004] In a second aspect of the present disclosure, a device for interaction is provided. The device includes: an element presentation module, configured to present a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of a target user, the interactive interface element being configured to switch between a first mode and a second mode of the live broadcast page; a navigation bar presentation module, configured to present a navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, the navigation bar including a plurality of navigation tags, the plurality of navigation tags being selectable to locate a plurality of pages associated with the target user, wherein the plurality of pages at least include a live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state; and a navigation bar cancellation presentation module, configured to cancel the presentation of the navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein computer instructions are stored on the computer-readable storage medium, and the computer instructions can be executed by a processor to implement the method of the first aspect.

[0007] In a fifth aspect of the present disclosure, a computer program product is provided, wherein the computer program product comprises a computer program, wherein the computer program implements the method according to the first aspect of the present disclosure when executed by a processor.

[0008] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0010] Figure 1 A schematic diagram showing an example environment in which embodiments according to the present disclosure may be implemented;

[0011] FIG. 2A to FIG. 2D shows an example interface according to some embodiments of the present disclosure;

[0012] Figure 3 A flowchart illustrating an example process for interaction according to some embodiments of the present disclosure;

[0013] Figure 4 A schematic structural block diagram showing an example apparatus for interaction according to some embodiments of the present disclosure; and

[0014] Figure 5 A block diagram of an electronic device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0016] It should be noted that the titles of any sections / subsections provided herein are not restrictive. Various embodiments are described throughout this article, and any type of embodiment may be included under any section / subsection. In addition, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0017] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0018] The embodiments of the present disclosure may involve user data, data acquisition and / or use, etc. These aspects are subject to the corresponding laws, regulations and relevant provisions. In the embodiments of the present disclosure, all data collection, acquisition, processing, processing, forwarding, use, etc. are carried out on the premise that the user knows and confirms. Accordingly, when implementing each embodiment of the present disclosure, the type, scope of use, usage scenario, etc. of the data or information that may be involved should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with the relevant laws and regulations. The specific notification and / or authorization method can vary according to the actual situation and application scenario, and the scope of the present disclosure is not limited in this respect.

[0019] In this specification and the embodiments, if personal information processing is involved, it will be processed on the premise of having a legal basis (such as obtaining the consent of the subject of personal information, or it is necessary to perform a contract, etc.), and will only be processed within the scope of regulations or agreements. If a user refuses to process personal information other than the necessary information for basic functions, it will not affect the user's use of basic functions.

[0020] Figure 1A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. In the environment 100, one or more users 110-1, 110-2, 110-3, ..., 110-N can watch live broadcasts (sometimes also referred to as "live broadcast sessions") and participate in live interactive events, etc. through their associated terminal devices 120-1, 120-2, ..., 120-N. User 110 may also be referred to as a participant, for example. For ease of discussion, users 110-1, 110-2, ..., 110-N may be collectively or individually referred to as users 110, and terminal devices 120-1, 120-2, ..., 120-N may be collectively or individually referred to as terminal devices 120.

[0021] In some embodiments, among all users 110, one or more users, such as user 110-1, can initiate a live broadcast through an associated terminal device 120-1. In some scenarios, the user 110-1 who initiates the live broadcast can also be referred to as the host, host user, host participant, live broadcast party, or live broadcast manager of the live broadcast session. In some embodiments, user 110-1 can include a user corresponding to an e-commerce store, or an object recommender who can recommend online products. User 110-1 can also be referred to as a target user.

[0022] In some embodiments, the participants of the live interactive event may include the target user 110-1 and one or more other participants 110-2 to 110-N. Other participants 110-2 to 110-N may be audience users, who do not start the live broadcast themselves, but join the live interactive event of the current anchor participant (e.g., e-commerce live broadcast, product recommendation, etc.). In addition, other users 110 may also include viewers, listeners, or viewers in the live broadcast.

[0023] In some embodiments, the terminal device 120 may be respectively installed with an application capable of providing a live broadcast service, or may access a website capable of providing a live broadcast service. The user 110 may operate the terminal device 120 to access the corresponding application or website. Accordingly, the terminal device 120 may present a corresponding live broadcast page, which may, for example, provide live broadcast content of a live broadcast room, such as audio live broadcast content or video live broadcast content.

[0024] In some embodiments, the terminal device 120 may also communicate with the server 130 via the network 132 to provide the live broadcast service. The server 130 may provide management, configuration, and maintenance functions for applications or websites. In some embodiments, the server 130 may store data generated during the live broadcast process, including live broadcast interaction data generated during the live broadcast interaction.

[0025] The terminal device 120 can be any type of mobile terminal, fixed terminal or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication systems (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, television receivers, radio broadcast receivers, e-book devices, gaming devices, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 120 can also support any type of interface for the user (such as "wearable" circuits, etc.).

[0026] The server 130 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. The server 130 may include, for example, a computing system / server, such as a mainframe, an edge computing node, a computing device in a cloud environment, etc. The server 130 may provide background services for applications that support live broadcasting in the terminal device 120.

[0027] It should be understood that the structure and function of the various elements in the environment 100 are described for exemplary purposes only and do not imply any limitation on the scope of the present disclosure.

[0028] At present, in the live broadcast scene, the main way for the viewers to jump to other pages to view more content is through the webpage anchor points actively added by the anchor in the live broadcast room. It is difficult for the viewers to know in the live broadcast room that the initiator of the live broadcast has more related pages that can display more information, such as store pages or window pages that support product purchases, etc. In addition, the interactive path for users to enter the store page or window page corresponding to the anchor from the live broadcast room is not convenient and direct enough, and the user experience is poor.

[0029] In view of this, an embodiment of the present disclosure proposes a scheme for interaction. According to the scheme, a predetermined interactive interface element is presented in a live broadcast page corresponding to the live broadcast of the target user, and the interactive interface element is configured to switch between a first mode and a second mode of the live broadcast page. In response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, a navigation bar is presented in the live broadcast page, and the navigation bar includes multiple navigation tags, and the multiple navigation tags can be selected respectively to locate multiple pages associated with the target user, wherein the multiple pages include at least a live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state. Accordingly, in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page, the navigation bar is canceled from being presented in the live broadcast page.

[0030] In this way, an interactive interface element is provided to trigger the switching of the first mode and the second mode of the live broadcast page for the viewing user. This enables the viewing user to easily switch from the second mode of immersive viewing of the live broadcast to the first mode that can display more page information associated with the anchor when entering the live broadcast page, so that the viewing user can continue to browse more related content. This effectively increases the amount of information that the viewing user can view through the live broadcast page. For the viewing user, while watching the live broadcast, it is possible to easily switch to other pages associated with the anchor user for viewing as needed, for example, the object recommendation page, product page, etc. associated with the anchor can be viewed, which improves the user experience.

[0031] Some example embodiments of the present disclosure will be described below with reference to the accompanying drawings. It should be understood that the pages shown in the accompanying drawings are only examples, and various page designs may exist in practice. The various graphic elements in the page may have different arrangements and different visual representations, one or more elements may be omitted or replaced, and one or more other elements may also exist. The embodiments of the present disclosure are not limited in this respect.

[0032] Figures 2A to 2D Example interfaces 200A to 200D according to some embodiments of the present disclosure are shown. For ease of discussion, reference will be made to Figure 1 The environment 100 is used to describe the interfaces 200A to 200D. The interfaces 200A to 200D can be composed of Figure 1 The terminal device 120 shown in FIG. 200A, the interface 200B, and the interface 200D may be example interfaces presented by the live broadcast page in the live broadcast. As an example, the interfaces 200A to 200D are illustrated by taking the example of a user corresponding to an e-commerce store starting a live broadcast. In the interfaces 200A to 200D, the terminal device 120 may be used for interaction by receiving the operation of the associated user 110 to present the corresponding interaction result.

[0033] like Figure 2A-2BAs shown, the terminal device 120 presents a predetermined interactive interface element 210 in the live broadcast page corresponding to the live broadcast of the target user 110-1. The target user 110-1 refers to the anchor user of the current live broadcast. The user corresponding to the terminal device 120 that presents the live broadcast page of the live broadcast may be the user who watches the live broadcast. In some embodiments, the target user 110-1 may include a merchant user corresponding to an e-commerce store, or an object recommender who can recommend objects. The object recommender here refers to a user who can recommend objects to other users. The user can configure and manage a list of objects that have been or will be recommended to other users, such as an online product list.

[0034] It should be understood that the target user 110-1 may be any appropriate user who can initiate a live broadcast. In other embodiments, the live broadcast may also include other types or scenarios of live broadcast interactive events, such as game live broadcast, food live broadcast, travel live broadcast, etc., and accordingly, the target user may be a user who initiates the corresponding live broadcast interactive event. The following will take the scenario of e-commerce live broadcast as an example to discuss various embodiments of the present disclosure.

[0035] Here, the interactive interface element 210 is configured to switch between the first mode and the second mode of the live page. In some embodiments, the type of the interactive interface element 210 may include but is not limited to a control, a button, etc. It should be understood that the type of the interactive interface element 210 may be any appropriate type of interface element that can support the user 110 to interact with the terminal device 120. Exemplarily, the interactive interface element 210 may also sometimes be referred to as a mode switching interface element or a mode switching control.

[0036] As will be discussed in detail below, in the first mode, a navigation bar can be presented in the live page, so that the live page is presented as one of the browsable pages in the navigation bar. Due to the existence of the navigation bar, the user currently watching the live broadcast can switch to other pages related to the live broadcast initiator (i.e., the target user) for viewing as needed, and can also switch back to the live page to continue watching the live broadcast as needed. The existence of the navigation bar supports users to quickly switch and browse between multiple pages. In the second mode, the navigation bar is not presented in the live page, so that users can pay more attention to the current live content and various interactions in the live broadcast.

[0037] In some embodiments, the second mode may be that the live page mainly focuses on the explanation and display of the object, and the users watching the broadcast can perform interactive operations related to the live broadcast. The interactive operations in the second mode may, for example, include leaving comments in the live broadcast room, jumping to other pages to view content through web page anchors on the live broadcast page, etc. For the first mode, the live broadcast page may not only include the explanation and display of the object, but also integrate a large number of other related pages, and the users watching the broadcast can perform more interactive operations. In addition to leaving comments in the live broadcast room, jumping to other pages to view content through web page anchors, etc., the interactive operations in the first mode may also include locating more pages of e-commerce stores or object recommenders through the presented navigation information.

[0038] By providing interactive interface elements for switching between the first mode and the second mode, when entering the live broadcast page, the user can easily switch from the second mode of immersively watching the live broadcast to the first mode that can display more information related to the object. This provides an efficient and convenient interaction method for the user, and also helps the user to conveniently view and purchase the required objects.

[0039] In some embodiments, if it is determined that the account type of the target user 110-1 initiating the live broadcast belongs to a predetermined account type, an interactive interface element 210 may be presented in the live broadcast page corresponding to the live broadcast. In some embodiments, the predetermined account type corresponds to an e-commerce store or an object recommender. In other words, if the account type of the user initiating the live broadcast is an account corresponding to an e-commerce store or an account corresponding to an object recommender with a window, then the interactive interface element 210 may be displayed in the corresponding live broadcast page. Conversely, for other live broadcasts, if the account type of the user initiating the live broadcast is an individual user rather than an e-commerce store or an object recommender, then the interactive interface element 210 may not be presented in the corresponding live broadcast page.

[0040] In some embodiments, the identifier of the interactive interface element 210 may be different for different predetermined account types. Referring to interface 200A and interface 200B, for an account type such as an e-commerce store, the identifier of the interactive interface element 210 may include, for example, the word "shop", or other text identifiers, graphic identifiers, etc. that easily indicate account types such as e-commerce stores. Similarly, for account types such as object recommenders, the identifier of the interactive interface element 210 may include the word "window" (not shown in the figure), or other text identifiers, graphic identifiers, etc. that easily indicate account types such as object recommenders.

[0041] Referring to interface 200B, further, if the interactive interface element 210 is triggered to switch to the first mode of the live page, the terminal device 120 presents a navigation bar 220 in the live page. The triggering methods of the interactive interface element 210 discussed herein include but are not limited to triggering by any appropriate method such as clicking, long pressing, sliding, etc. The navigation bar can be an element in the user interface used to help the user navigate between different pages, functional areas or content modules. Figure 2B As shown, the navigation bar 220 includes multiple navigation tags, and the multiple navigation tags can be selected to locate multiple pages associated with the target user 110-1. Multiple navigation tags may include, for example, navigation tag 221, navigation tag 222, navigation tag 223, navigation tag 224, navigation tag 225, and the like. The multiple pages include at least a live page, and the first navigation tag (such as navigation tag 221) corresponding to the live page is in a selected state. Exemplarily, the multiple pages may also include other pages related to the predetermined account type. Taking the predetermined account type as an e-commerce store as an example, the multiple pages may also include, for example, a store home page, a full product page, a store work page, a store member page, etc., without limitation. Taking the predetermined account type as an object recommender as an example, the multiple pages may also include, for example, an account dynamic page, a recommended product page, a personal work page, etc., without limitation. For ease of understanding, the first mode may also be referred to as a store and window mode, which may be referred to as a store cabinet mode.

[0042] Referring to interface 200C, in some embodiments, if the live page is in the first mode, and if a selection of a second navigation tag (such as navigation tag 222) among multiple navigation tags is detected, the terminal device 120 can present the page corresponding to the second navigation tag, wherein the navigation bar 220 remains presented in the page corresponding to the second navigation tag. The second navigation tag can be a navigation tag other than the first navigation tag 221 among the multiple navigation tags. This means that in the first mode, if you switch to another page among the multiple pages except the live page, the navigation bar 220 will still be presented. This can facilitate the user to operate and switch between multiple navigation tags and multiple pages.

[0043] In some embodiments, the terminal device 120 can determine that the clicked navigation tag is selected by receiving a click operation on a navigation tag of the multiple navigation tags. As an example, the click operation includes but is not limited to a single-click operation, a double-click operation, etc., which are not limited here. As an example, if the number of multiple navigation tags is large (such as 6 or more) and exceeds a predetermined number (such as 5 or other numbers), the user 110 can be supported to slide the multiple navigation tags in the navigation bar 220 to display the navigation tags exceeding the predetermined number on the user interface.

[0044] Alternatively or additionally, in some embodiments, the terminal device 120 can determine that the navigation tag slid to by the sliding operation is selected by receiving the sliding operation in the live page. In such an embodiment, in the first mode, the terminal device 120 can select the navigation tag of the page slid to by receiving a sliding operation (including but not limited to left sliding and right sliding) at any position on a page among multiple pages. For example, in the live page, the terminal device 120 can select the navigation tag (such as navigation tag 222) of the next page by receiving the left sliding operation of the user 110. It should be understood that in other embodiments, the navigation tag can also be selected by any other appropriate operation method.

[0045] In these embodiments, by selecting a navigation tag through a variety of interactive methods, the user 110 can conveniently switch between multiple pages corresponding to the multiple navigation tags.

[0046] Referring to interface 200B, in some embodiments, if the live broadcast is in progress and any one of the multiple navigation tags is in a selected state in the first mode, the terminal device 120 can present a first graphic element 229 in association with the first navigation tag 221 corresponding to the live broadcast page, and the first graphic element 229 can indicate that the live broadcast is in progress. As an example, the first graphic element 229 for indicating that the live broadcast is in progress can be presented in a dynamic manner. It should be understood that in order to indicate that the live broadcast is in progress, the first graphic element 229 can also be presented in any other appropriate manner. Here, when the live broadcast is in progress in the first mode, no matter which of the multiple navigation tags the currently selected navigation tag is, that is, no matter which of the multiple pages the currently displayed page is, the first graphic element can be presented in a dynamic manner.

[0047] In other embodiments, if the live broadcast is not in progress in the first mode and any navigation tag among the multiple navigation tags is in the selected state, the first graphic element 229 may indicate that the live broadcast is not in progress. For example, in this case, the first graphic element 229 may be presented in a static manner to indicate that the target user is not currently performing a live broadcast. It should be understood that in order to indicate that the live broadcast is not in progress, the first graphic element may also be presented in any other appropriate manner.

[0048] Referring to interface 200A, further, if the interactive interface element 210 is triggered to switch to the second mode of the live page, the terminal device 120 cancels the presentation of the navigation bar 220 in the live page. Relative to the first mode, the second mode can be referred to as the normal mode or the default mode. In the normal mode, since the terminal device 120 does not present the navigation bar 220, the user 110 can be prevented from switching multiple pages associated with the target user of the current live broadcast. That is, in such a case, the terminal device can only present the live page. In the second mode, due to the absence of the navigation bar, users watching the live broadcast can pay attention to more content related to the live broadcast, participate in live broadcast interaction, and so on. This is more beneficial for users who are more eager to pay attention to the live broadcast rather than viewing other related pages.

[0049] It should be understood that in other scenarios, the terminal device 120 may also provide other entry elements for the user to switch from the live broadcast page to other pages different from the multiple pages corresponding to the multiple tags.

[0050] Referring to interface 200D, in some embodiments, if the live page is in the second mode, the terminal device 120 may present multiple identifiers corresponding to multiple navigation tags on the interactive interface element 210 in sequence according to a predetermined time interval. This method may be referred to as a carousel of multiple identifiers. In such an embodiment, the predetermined time interval may be a relatively short time interval, such as a time interval of seconds, but is not limited thereto. The types of multiple identifiers may include text identifiers, image identifiers, etc., or may include any other appropriate type of identifier. In interface 200D, the multiple identifiers may include multiple text identifiers. As an example, the words of the multiple text identifiers may be the same as the words of the text identifiers of the multiple navigation tags in the navigation bar 220. As shown in box 230, the words of the multiple text identifiers may include, for example, "shop selection", "all products", "shop works", "shop members", etc., without limitation here.

[0051] For example, assuming that the predetermined time interval is 5 seconds (or other time intervals), the multiple identifiers may be presented one every 5 seconds (or other time intervals). As an example, the order in which the multiple identifiers are presented may be consistent with the order in which the corresponding multiple navigation labels are presented in the navigation bar 220. It should be understood that in other examples, the order in which the multiple identifiers are presented may also be other orders, or a random order, etc.

[0052] In some embodiments, the sequential presentation of multiple identifiers may be triggered when the user 110 just enters the live page. This can facilitate the user to understand that there is more information under the account of the e-commerce store or the object recommender, thereby attracting the user to further interact with the interactive interface elements.

[0053] In some embodiments, if multiple identifiers corresponding to multiple navigation tags are presented for a predetermined number of times, the terminal device 120 may cancel the presentation of multiple identifiers corresponding to the multiple navigation tags on the interactive interface element 210. The predetermined number of times may be a relatively small number of times, for example, it may be in the range of 1 to 5 times, or other appropriate numbers. In this way, after the user has learned that there is more information under the account of the e-commerce store or the object recommender, or has interacted with the interactive interface element, the carousel of multiple identifiers can be canceled to avoid interference with the user's viewing.

[0054] In some embodiments, if a trigger on the interactive interface element 210 is detected when an identifier corresponding to a navigation tag among multiple navigation tags is presented on the interactive interface element 210, the terminal device 120 may determine to switch from the second mode to the first mode of the live page, and present a navigation bar 220 including multiple navigation tags in the live page. In such an embodiment, when multiple identifiers corresponding to multiple navigation tags are in a carousel, if the user 110 clicks or triggers the interactive interface element 210 in other ways, it is still possible to switch from the normal mode of the live page to the store cabinet mode, and present the navigation bar 220 accordingly.

[0055] Referring to interfaces 200A to 200B, in some embodiments, if the interactive interface element 210 is triggered to switch to the first mode, the terminal device 120 can move the interactive interface element 210 from the first position to the second position in the live page, and present the navigation bar 220 near the first position. Generally speaking, the navigation bar 220 can be located at the top, side or bottom of the interface to provide a clear path guide so that the user can easily and quickly find the content they want to access or the function they want to perform. In order to achieve this effect, when switching to the first mode, the terminal device 120 can move the navigation bar 220 to the bottom or other edge of the interface, and the interactive interface element 210 originally displayed at the bottom of the interface in the second mode can be moved to the top of the navigation bar 220 or other positions. Accordingly, other interface elements in the same operating area as the interactive interface element 210 can be moved to the top of the navigation bar 220 or other positions.

[0056] In some embodiments, the navigation bar 220 may be presented as a floating style in the live page. Compared with the traditional fixed style, the floating style navigation bar 220 can be easily moved on the interface. As in the above embodiment, by presenting the navigation bar 220 as a floating style, the position can be easily moved when switching between the first mode and the second mode, and still have a good visual presentation.

[0057] Referring to interface 200C, in some embodiments, if the interactive interface element 210 is triggered to switch to the first mode of the live page, the terminal device 120 may present the first identification information 242 associated with the target user 110-1 in the live page. If the interactive interface element 210 is triggered to switch to the second mode of the live page, the terminal device 120 may present the second identification information 244 associated with the target user 110-1 in the live page, and the first identification information 242 is at least partially different from the second identification information 244. As an example, the presentation content of the first identification information 242 of the target user 110-1 in the first mode may be more than the presentation content of the second identification information 244 in the second mode. As an example, the first identification information 242 may include, for example, the number of fans of an e-commerce store or an object recommender, a store category identifier, an object recommender identifier, etc., which are not limited here. The second identification information 244 may, for example, only include the number of likes for watching the live broadcast, the number of fans of the account, etc., which are not limited here. In this way, the target user can present more identification information related to the store or the sale of goods in the store cabinet mode, so as to facilitate more commodity transactions.

[0058] In an embodiment of the present disclosure, an interactive interface element is provided to trigger switching between the first mode and the second mode of the live broadcast page for the viewing user. This enables the viewing user to easily switch from the second mode of immersive viewing of the live broadcast to the first mode that can display more information associated with the product when entering the live broadcast page, so as to facilitate the viewing user to purchase the product. This effectively increases the time the viewing user stays on the live broadcast page. For the viewing user, while watching the live broadcast, it is possible to conveniently switch to other pages associated with the anchor user for viewing as needed, for example, the object recommendation page and product page associated with the anchor can be viewed, which improves the user experience.

[0059] Figure 3 FIG. 3 is a flowchart showing an example process 300 for interacting according to some embodiments of the present disclosure. The process 300 may be implemented in Figure 1 The terminal device 120 in the following reference Figure 1 The process 300 is described below.

[0060] As shown in the figure, in box 310, the terminal device 120 presents a predetermined interactive interface element in the live broadcast page corresponding to the live broadcast of the target user, and the interactive interface element is configured to switch between the first mode and the second mode of the live broadcast page.

[0061] In box 320, in response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, the terminal device 120 presents a navigation bar in the live broadcast page, and the navigation bar includes multiple navigation tags. The multiple navigation tags can be selected separately to locate multiple pages associated with the target user, wherein the multiple pages include at least the live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state.

[0062] In box 330, in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page, the terminal device 120 cancels the presentation of the navigation bar in the live broadcast page.

[0063] In some embodiments, process 300 also includes: in response to the live broadcast page being in the second mode, presenting multiple identifiers corresponding to the multiple navigation tags on the interactive interface element in sequence at predetermined time intervals; and in response to the multiple identifiers corresponding to the multiple navigation tags being presented a predetermined number of times, canceling the presentation of the multiple identifiers corresponding to the multiple navigation tags on the interactive interface element.

[0064] In some embodiments, process 300 also includes: in response to detecting a trigger of an interactive interface element when an identifier corresponding to a navigation tag among multiple navigation tags is presented on the interactive interface element, determining to switch from the second mode to the first mode of the live broadcast page; and presenting a navigation bar including multiple navigation tags in the live broadcast page.

[0065] In some embodiments, process 300 also includes: in response to the live broadcast page being in the first mode, and in response to detecting a selection of a second navigation tag among multiple navigation tags, presenting a page corresponding to the second navigation tag, wherein the navigation bar remains presented in the page corresponding to the second navigation tag.

[0066] In some embodiments, the navigation bar is presented in a floating style in the live broadcast page.

[0067] In some embodiments, process 300 also includes: in response to the live broadcast being in progress in the first mode and any one of the multiple navigation tags being in a selected state, presenting a first graphic element in association with the first navigation tag corresponding to the live broadcast page, the first graphic element indicating that the live broadcast is in progress.

[0068] In some embodiments, process 300 also includes: in response to the interactive interface element being triggered to switch to the first mode, moving the interactive interface element from the first position to the second position in the live broadcast page; and presenting the navigation bar near the first position.

[0069] In some embodiments, process 300 also includes: in response to the interactive interface element being triggered to switch to a first mode of the live broadcast page, presenting first identification information associated with the target user in the live broadcast page; and in response to the interactive interface element being triggered to switch to a second mode of the live broadcast page, presenting second identification information associated with the target user in the live broadcast page, the first identification information being at least partially different from the second identification information.

[0070] In some embodiments, presenting a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of the target user includes: in response to determining that the account type of the target user initiating the live broadcast belongs to a predetermined account type, presenting an interactive interface element in a live broadcast page corresponding to the live broadcast.

[0071] In some embodiments, the predetermined account type corresponds to an e-commerce store, or an object recommender.

[0072] In some embodiments, process 300 also includes selecting a navigation tag from among multiple navigation tags by: receiving a click operation on a navigation tag of the multiple navigation tags, and determining that the clicked navigation tag is selected; or receiving a sliding operation in the live broadcast page, and determining that the navigation tag to which the sliding operation slides is selected.

[0073] The embodiments of the present disclosure also provide corresponding devices for implementing the above methods or processes. Figure 4 A schematic structural block diagram of an example apparatus 400 for interaction according to some embodiments of the present disclosure is shown. The apparatus 400 may be implemented as or included in the terminal device 120. Each module / component in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0074] As shown in the figure, the device 400 includes an element presentation module 410, which is configured to present a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of the target user, and the interactive interface element is configured to switch between a first mode and a second mode of the live broadcast page; a navigation bar presentation module 420, which is configured to present a navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, and the navigation bar includes multiple navigation tags, and the multiple navigation tags can be selected respectively to locate multiple pages associated with the target user, wherein the multiple pages include at least a live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state; and a navigation bar cancellation presentation module 430, which is configured to cancel the presentation of the navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page.

[0075] In some embodiments, the device 400 also includes an identifier sequential presentation module, which is configured to, in response to the live broadcast page being in the second mode, sequentially present multiple identifiers corresponding to the multiple navigation tags on the interactive interface element at a predetermined time interval; and in response to the multiple identifiers corresponding to the multiple navigation tags being presented a predetermined number of times, cancel the presentation of the multiple identifiers corresponding to the multiple navigation tags on the interactive interface element.

[0076] In some embodiments, the device 400 also includes a trigger module, which is configured to detect a trigger on the interactive interface element in response to an identifier corresponding to a navigation tag among multiple navigation tags being presented on the interactive interface element, determine to switch from the second mode to the first mode of the live broadcast page; and present a navigation bar including multiple navigation tags in the live broadcast page.

[0077] In some embodiments, device 400 also includes: in response to the live broadcast page being in the first mode, and in response to detecting a selection of a second navigation tag among multiple navigation tags, presenting a page corresponding to the second navigation tag, wherein the navigation bar remains presented in the page corresponding to the second navigation tag.

[0078] In some embodiments, the navigation bar is presented in a floating style in the live broadcast page.

[0079] In some embodiments, the device 400 also includes a graphic element presentation module, which is configured to present a first graphic element in association with a first navigation tag corresponding to the live broadcast page in response to the live broadcast being in progress in the first mode and any one of the multiple navigation tags being selected, wherein the first graphic element indicates that the live broadcast is in progress.

[0080] In some embodiments, the device 400 also includes a position movement module, which is configured to move the interactive interface element from a first position to a second position in the live broadcast page in response to the interactive interface element being triggered to switch to the first mode; and present the navigation bar near the first position.

[0081] In some embodiments, the device 400 also includes an identification information presentation module, which is configured to present first identification information associated with the target user in the live broadcast page in response to the interactive interface element being triggered to switch to a first mode of the live broadcast page; and to present second identification information associated with the target user in the live broadcast page in response to the interactive interface element being triggered to switch to a second mode of the live broadcast page, wherein the first identification information is at least partially different from the second identification information.

[0082] In some embodiments, the device 400 is further configured to present an interactive interface element in a live broadcast page corresponding to the live broadcast in response to determining that the account type of the target user initiating the live broadcast belongs to a predetermined account type.

[0083] In some embodiments, the predetermined account type corresponds to an e-commerce store, or an object recommender.

[0084] In some embodiments, the device 400 also includes a navigation tag selection module, which is configured to determine that a clicked navigation tag is selected by receiving a click operation on a navigation tag of multiple navigation tags; or to determine that a navigation tag slid to by the sliding operation is selected by receiving a sliding operation in the live broadcast page.

[0085] The units and / or modules included in the device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units and / or modules can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the units and / or modules in the device 400 can be implemented at least in part by one or more hardware logic components. As an example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0086] Figure 5 1 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 5 The electronic device 500 shown is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. Figure 5 The electronic device 500 shown can be used to implement Figure 1 An electronic device 110.

[0087] like Figure 5 As shown, the electronic device 500 is in the form of a general electronic device. The components of the electronic device 500 may include, but are not limited to, one or more processors or processing units 510, a memory 520, a storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processing unit 510 may be an actual or virtual processor and is capable of performing various processes according to a program stored in the memory 520. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0088] The electronic device 500 typically includes a plurality of computer storage media. Such media may be any accessible media that is accessible to the electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 520 may be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 530 may be a removable or non-removable medium, and may include a machine-readable medium, such as a flash drive, a disk, or any other medium, which may be capable of being used to store information and / or data and may be accessed within the electronic device 500.

[0089] The electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 5 As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 520 may include a computer program product 525 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0090] The communication unit 540 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 500 can be implemented in a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 500 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0091] The input device 550 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 560 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 500 may also communicate with one or more external devices (not shown) through the communication unit 540 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 500, or communicate with any device that allows the electronic device 500 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0092] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0093] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0094] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0095] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0096] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0097] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. An interactive method, comprising: Presenting a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of the target user, wherein the interactive interface element is configured to switch between a first mode and a second mode of the live broadcast page; In response to the interactive interface element being triggered to switch to the first mode of the live page, presenting a navigation bar in the live page, the navigation bar including a plurality of navigation tags, the plurality of navigation tags being respectively selectable to locate a plurality of pages associated with the target user, wherein the plurality of pages at least include the live page, and a first navigation tag corresponding to the live page is in a selected state; as well as In response to the interactive interface element being triggered to switch to the second mode of the live broadcast page, the navigation bar is canceled from being presented in the live broadcast page.

2. The method according to claim 1, further comprising: In response to the live broadcast page being in the second mode, sequentially presenting a plurality of identifiers corresponding to the plurality of navigation tags on the interactive interface element at predetermined time intervals; as well as In response to the plurality of identifiers corresponding to the plurality of navigation tags being presented a predetermined number of times respectively, the plurality of identifiers corresponding to the plurality of navigation tags being presented on the interactive interface element are canceled.

3. The method according to claim 1, further comprising: In response to detecting a triggering of the interactive interface element when an identifier corresponding to a navigation tag among the plurality of navigation tags is presented on the interactive interface element, Determine to switch from the second mode to the first mode of the live broadcast page; as well as The navigation bar including the multiple navigation tags is presented in the live broadcast page.

4. The method according to claim 1, further comprising: In response to the live broadcast page being in the first mode, and in response to detecting a selection of a second navigation tag among the multiple navigation tags, a page corresponding to the second navigation tag is presented, wherein the navigation bar remains presented in the page corresponding to the second navigation tag.

5. The method according to claim 1, wherein the navigation bar is presented in a floating style in the live broadcast page.

6. The method according to claim 1, further comprising: In response to the live broadcast being in progress in the first mode and any one of the multiple navigation tags being selected, a first graphic element is presented in association with the first navigation tag corresponding to the live broadcast page, and the first graphic element indicates that the live broadcast is in progress.

7. The method according to claim 1, further comprising: In response to the interactive interface element being triggered to switch to the first mode, moving the interactive interface element from a first position to a second position in the live broadcast page; as well as The navigation bar is presented proximate to the first position.

8. The method according to claim 1, further comprising: In response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, presenting first identification information associated with the target user in the live broadcast page; as well as In response to the interactive interface element being triggered to switch to the second mode of the live broadcast page, second identification information associated with the target user is presented in the live broadcast page, and the first identification information is at least partially different from the second identification information.

9. The method according to claim 1, wherein presenting a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of the target user comprises: In response to determining that the account type of the target user who initiates the live broadcast belongs to a predetermined account type, the interactive interface element is presented in a live broadcast page corresponding to the live broadcast.

10. The method according to claim 9, wherein the predetermined account type corresponds to an e-commerce store, or an object recommender.

11. The method according to claim 1, further comprising selecting the navigation tag among the plurality of navigation tags by: By receiving a click operation on a navigation tag of the plurality of navigation tags, determining that the clicked navigation tag is selected; or By receiving a sliding operation in the live broadcast page, it is determined that a navigation tag slid to by the sliding operation is selected.

12. A device for interaction, comprising: An element presentation module is configured to present a predetermined interactive interface element in a live broadcast page corresponding to the live broadcast of the target user, wherein the interactive interface element is configured to switch between a first mode and a second mode of the live broadcast page; a navigation bar presentation module, configured to present a navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the first mode of the live broadcast page, the navigation bar comprising a plurality of navigation tags, the plurality of navigation tags being respectively selectable to locate a plurality of pages associated with the target user, wherein the plurality of pages at least comprises the live broadcast page, and a first navigation tag corresponding to the live broadcast page is in a selected state; as well as The navigation bar cancellation presentation module is configured to cancel the presentation of the navigation bar in the live broadcast page in response to the interactive interface element being triggered to switch to the second mode of the live broadcast page.

13. An electronic device comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 11 when executed by the at least one processing unit.

14. A computer-readable storage medium having computer instructions stored thereon, wherein the computer instructions can be executed by a processor to implement the method according to any one of claims 1 to 11.

15. A computer program product tangibly stored in a computer storage medium and comprising computer executable instructions which, when executed by a device, cause the device to perform the method according to any one of claims 1 to 11.

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