Intelligent e-commerce business data management system

Abstract

The invention relates to an intelligent e-commerce business data center management system, in particular to the field of digital creative culture exhibition services, and specifically comprises a user and authority management module, a ticket business and payment management module, an exhibit and activity management module and a data analysis and report module, through integration of the multiple modules, the operation efficiency and the user experience are improved, and the user experience is improved. The user and authority management module ensures identity authentication and authority control and promotes cross-department collaboration; the data analysis and report module has real-time processing capability and assists in accurate decision making; the exhibit and activity management module realizes online and offline data unification, supports innovative functions of a virtual exhibition hall and the like, and improves interactivity and participation degree; in addition, the system also has strong expansibility, can flexibly cope with emerging data sources and business requirements, and on the whole, the system solves industrial core problems through data integration, real-time analysis and personalized services, and improves business operation efficiency and flexibility.

Description

Technical Field

[0001] The present invention relates to the field of digital creative cultural exhibition services, and more specifically, to an intelligent e-commerce business data middle-end management system. Background Art

[0002] At present, the e-commerce business data middle-office management system generally adopts an integrated technical architecture, which is mainly composed of several levels of data collection, storage, processing and display. Especially in the field of digital creative cultural exhibition services, the existing systems mostly rely on the traditional e-commerce platform architecture, and access multi-channel data through API, crawler and other technologies, including online sales platforms, social media, offline exhibition activities, etc. These data contain structured data (such as transactions, user behavior data) and semi-structured and unstructured data (such as comments, pictures, videos). In order to process large amounts of data, existing systems usually use big data technologies (such as Hadoop, Spark) for storage and processing, and use BI platforms or data visualization tools for analysis and display. However, when faced with data needs in specific fields such as cultural creativity and art transactions, traditional e-commerce data middle-office systems have shortcomings in handling complex scenarios. Although the technical architecture has been gradually improved, it is still difficult to provide accurate business intelligence support.

[0003] The current e-commerce business data middle-office management system faces multiple challenges in the field of digital creative culture and exhibition services. First, data integration and sharing are difficult, especially in the exhibition and creative industries. The data sources are diverse and the formats are not uniform, which makes it impossible for traditional systems to effectively integrate data from different platforms, exhibition sites, online interactions, etc., forming "data islands" and affecting cross-departmental collaboration. Secondly, the system has delays in real-time data processing and analysis, and cannot meet the needs of the exhibition and creative culture industries for real-time market dynamics, user behavior analysis, and trend forecasting, affecting the timeliness and accuracy of decision-making. In addition, the existing system lacks personalized customization and cannot support specific business scenarios such as pricing or accurate recommendations for creative works. In terms of scalability, the traditional data middle-office architecture cannot quickly respond to emerging data sources and business needs, affecting the flexibility and long-term development of the system. Summary of the invention

[0004] In view of the technical problems existing in the prior art, the present invention provides an intelligent e-commerce business data middle-end management system, which solves the problems raised in the above-mentioned background technology through modules and modules.

[0005] The technical solution of the present invention to solve the above technical problems is as follows: specifically comprising: a user and authority management module, a ticketing and payment management module, an exhibit and activity management module, and a data analysis and reporting module;

[0006] User and authority management module: manages the identity authentication of all users before they perform any operation. All users include visitors, exhibitors and administrators. Identity authentication includes user registration and login. At the same time, based on the identity authentication information of all users, different user roles are defined and different authorities are set. In addition, user behavior is recorded and analyzed through visualization tools.

[0007] Ticketing and payment management module: handles tickets sold through online platforms before offline exhibition activities are officially launched, including ticketing management, order processing, payment interface integration and offline ticket verification;

[0008] Exhibits and Event Management Module: Manage the display, sales and inventory information of exhibits, connect online and offline display content, and create online virtual exhibition halls on online platforms to enable interaction between visitors and exhibitors. In addition, through event planning, promotion, execution and data analysis, the participation and attractiveness of exhibitions can be improved;

[0009] Data analysis and reporting module: obtains user behavior data and sales data generated by the user and authority management module and the exhibits and activity management module, analyzes and processes them separately using analytical formulas, and generates regular reports to provide a basis for decision-making.

[0010] In a preferred embodiment, in the user and authority management module, the user completes the registration operation by filling in relevant information in the user registration form on the registration page, and the relevant information includes name, email address, contact information, role and login password. After completing the registration, the user selects the corresponding login verification method on the login page to complete the login, and the login verification method includes account password and SMS verification code;

[0011] Based on the relevant registration information of all users, different user roles are defined using the preset role permission table. Users with the role of exhibitor are given the permission to upload exhibits and view sales data. Users with the role of audience are given the permission to browse exhibits and participate in activities. Users with the role of administrator are given the permission to manage users, exhibits and exhibitions, sales and financial management, permission and security management, content and activity management, and system configuration and settings.

[0012] In addition, when users perform operations, including logging in, browsing, uploading data, modifying settings, times, click-through rates, and participating in activities, the user and permission management module will record these behaviors. Each operation performed by the user will be recorded in the database, including operation time, IP address, device information, and operation type. The user and permission management module uses data collection tools to collect and store various types of user behavior data. Secondly, data visualization tools are used to analyze and present the collected user behavior data. Presentation methods include generating heat maps, user activity analysis, and click stream analysis.

[0013] In a preferred embodiment, in the ticketing and payment management module, ticket management includes setting ticket types, prices, quantities, and sales time periods, where ticket types include ordinary tickets, VIP tickets, and group tickets. After the user selects the ticket type and quantity, the payment interface jumps to the user's payment interface through docking with a third-party payment platform to complete the payment operation.

[0014] In a preferred embodiment, the third-party payment platform includes Alipay, WeChat Pay, and credit card payment. After the payment is completed, the status of the order is tracked and an invoice is generated, where the status includes paid, unpaid, and refunded. The offline ticket verification method includes QR code scanning and manual ticket verification.

[0015] In a preferred embodiment, in the exhibits and activity management module, exhibitors upload exhibit information, pictures, videos, and descriptions in the exhibit registration form of the online platform to display their products and submit them for review, and the platform manager puts the products on the shelves and passes the review process.

[0016] In a preferred embodiment, a virtual exhibition hall is established through an online platform, and visitors can browse exhibits online, interact with exhibitors, and make purchases or inquiries through the exhibit details page. At the same time, exhibit inventory information and sales data are synchronized in real time. The exhibit sales management of the exhibit and activity management module includes order management and financial management, wherein order management handles order confirmation operations after the user places an order, including managing the shipment and delivery status of the order.

[0017] In a preferred embodiment, the financial management handles the settlement process after the order is completed, and the exhibitor or the platform submits a settlement application for account settlement. At the same time, the settlement data can be exported for financial audit and management, and the processing status of the settlement application can be checked at any time;

[0018] Design and launch online or offline activities, promote them through social media, email and other channels, and attract users to sign up.

[0019] In a preferred embodiment, the user behavior data is analyzed using a data analysis formula, and the specific calculation formula is:

[0020]

[0021] Among them, Q represents the number of active users, W represents the number of logged-in users, and E represents the total number of users.

[0022] In a preferred embodiment, the sales data is analyzed using a sales analysis formula, and the specific calculation formula is:

[0023] T=∑(I*K)

[0024] Among them, T represents total sales, I represents unit price, and K represents sales quantity.

[0025] In a preferred embodiment, a visual report in the form of a chart or graph is generated based on the data analysis results for reference by event planners and exhibitors.

[0026] The beneficial effects of the present invention are as follows: by integrating and intelligently managing multiple business modules, it is possible to effectively solve several core problems currently in the field of digital creative culture and exhibition services. First, through the user and authority management module, the system realizes accurate user identity authentication and authority control, ensures the smoothness of cross-departmental collaboration, and reduces the phenomenon of data islands. Secondly, the data analysis and reporting module has real-time data processing and analysis capabilities, can quickly capture market dynamics, user behavior and trend forecasts, improves the timeliness and accuracy of decision-making, and solves the problem of system data delay. In addition, the system realizes unified management of online and offline data through the exhibits and activity management module, supports innovative functions such as virtual exhibition halls, improves interactivity and user experience, and solves the problem of insufficient exhibit information and activity participation. Finally, the system has strong scalability, can flexibly respond to emerging data sources and business needs, and meet the needs of the rapidly changing market environment in the creative culture field. In general, the system not only improves data integration, real-time, personalization and scalability, but also provides effective solutions at multiple levels of business operations. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] Figure 1 is a flow chart of the method of the present invention;

[0028] Figure 2 This is a system structure block diagram of the present invention. DETAILED DESCRIPTION

[0029] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0030] In the description of this application, the terms "first" and "second" are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of the features. In the description of this application, "plurality" means two or more, unless otherwise clearly and specifically defined.

[0031] In the description of the present application, the term "for example" is used to mean "used as an example, illustration or description". Any embodiment described as "for example" in the present application is not necessarily to be construed as being more preferred or advantageous than other embodiments. The following description is given to enable any technician in the field to implement and use the present invention. In the following description, details are listed for the purpose of explanation. It should be understood that a person of ordinary skill in the art can recognize that the present invention can be implemented without using these specific details. In other examples, well-known structures and processes will not be elaborated in detail to avoid unnecessary details to obscure the description of the present invention. Therefore, the present invention is not intended to be limited to the embodiments shown, but is consistent with the widest scope consistent with the principles and features disclosed in the present application.

[0032] Example 1

[0033] This embodiment provides Figure 1-2 An intelligent e-commerce business data middle-end management system is shown, which specifically includes: user and authority management module, ticketing and payment management module, exhibits and activity management module, data analysis and reporting module;

[0034] User and permission management module: manages the identity authentication of all users before they perform any operation. All users include visitors, exhibitors, and administrators. Identity authentication includes user registration and login. At the same time, based on the identity authentication information of all users, define different user roles and set different permissions to ensure that users can only access functions within the corresponding permission range. In addition, user behavior is recorded and analyzed through visualization tools. The visualization tools use Tableau or PowerBI to provide support for subsequent marketing and personalized recommendations.

[0035] Ticketing and payment management module: handles tickets sold through online platforms before offline exhibition activities are officially launched, including ticketing management, order processing, payment interface integration and offline ticket verification, to ensure smooth ticket purchase, payment and refund operations;

[0036] Exhibits and Event Management Module: Manage the display, sales and inventory information of exhibits, connect online and offline display content, and create online virtual exhibition halls on the online platform to facilitate user experience, so that visitors and exhibitors can interact and communicate with each other. In addition, through the planning, promotion, execution and data analysis of activities, the participation and attractiveness of exhibitions can be improved;

[0037] Data analysis and reporting module: obtains user behavior data, exhibition data and sales data generated by the user and permission management module and the exhibits and activity management module, analyzes and processes them separately using analytical formulas, and generates regular reports to provide a basis for decision-making.

[0038] In this embodiment, the user and authority management module specifically needs to be explained. The user completes the registration operation by filling in relevant information in the user registration form on the registration page. The relevant information includes name, email address, contact information, role and login password, where the roles include audience, exhibitor and administrator, etc. After completing the registration, the user selects the corresponding login verification method on the login page to complete the login. The login verification method includes account password and SMS verification code. If the user forgets the password, he can also choose to retrieve the password on the login page and reset the password by SMS verification code or email verification code. If the user needs to log out, he can log out of the platform by clicking the "Logout" button in the upper right corner of the platform;

[0039] Based on the relevant registration information of all users, different user roles (such as audience, exhibitor, administrator, etc.) are defined using the preset role permission table, and users with the role of exhibitor are given the permission to upload exhibits and view sales data, users with the role of audience are given the permission to browse exhibits and participate in activities, and users with the role of administrator are given the permission to manage users, exhibits and exhibitions, sales and financial management, permission and security management, content and activity management, and system configuration and settings. The user management permission specifically includes

[0040] S1. Create, delete, and modify user accounts: Administrators can manually add, delete, or modify users’ personal information, roles, passwords, etc.

[0041] S2. Manage user roles: You can set or adjust user roles, such as changing a user from a visitor to an exhibitor, or from an exhibitor to an administrator;

[0042] S3. Review user registration: Administrators can review and approve new user registration applications to confirm whether they comply with platform regulations;

[0043] S4. Disable / activate user account: You can disable or activate a user's account as needed;

[0044] The operational authority for exhibit and exhibition management specifically includes:

[0045] A1. Publish and manage exhibit information: Administrators can view and modify all exhibit information uploaded by exhibitors and review whether the exhibit content complies with platform regulations;

[0046] A2. Create and manage exhibitions: Administrators have the authority to create new exhibitions and set the exhibition time, location, exhibit categories and other information;

[0047] A3. Manage booth allocation: allocate or adjust booths for exhibitors, and manage the planning of exhibition venues;

[0048] The operational authority of sales and financial management specifically includes:

[0049] D1. View and analyze sales data: Administrators can view sales data, activity statistics, user behavior analysis, etc. of all exhibitors;

[0050] D2. Settlement and financial management: Administrators can view the financial status of the platform, such as the collection and expenditure of exhibition fees, profitability, etc.;

[0051] The specific operating permissions for authority and security management include:

[0052] F1. Permission allocation and management: Administrators can fine-tune the permissions of different roles and control the operation permissions of each user in the platform (such as which users can upload exhibits and which can only browse exhibits);

[0053] F2, System log management: View all users' operation records and system logs to track the system's operating status and troubleshoot problems;

[0054] F3. Set system security policies: such as password policy, user login verification method, account security, etc.

[0055] The specific operational permissions for content and activity management include:

[0056] G1. Management platform content: Administrators can add, delete, and modify content on the platform, such as news, announcements, event information, etc.

[0057] G2. Organizing events or competitions: Administrators can organize events or competitions on the platform, set participation conditions, event time, etc.

[0058] The operating permissions for system configuration and settings include:

[0059] H1. Platform settings: Administrators can configure basic system settings, such as system theme, interface language, site announcements, etc.

[0060] H2. Technical support and maintenance: Administrators can perform system maintenance, upgrades, backups, and other operations to ensure the stability and security of the platform;

[0061] In addition, when users perform operations, including logging in, browsing, uploading data, modifying settings, times, click-through rates, and participating in activities, the user and permission management module will record these behaviors. Common user behavior logs include: user login / logout, browsing history, uploading, modifying, deleting operations, and interactive behaviors. Interactive behaviors include liking, commenting, and registering for exhibitions. Each user operation will be recorded in the database, including operation time, IP address, device information, and operation type. The user and permission management module uses data collection tools to collect and store various types of user behavior data. Secondly, it uses data visualization tools to visualize the collected user behavior. The data is analyzed and presented, including heat maps, user activity analysis, clickstream analysis, and real-time user behavior data can be displayed through a visual dashboard to help administrators understand platform usage in a timely manner. According to the results of user behavior analysis, different types of user groups are segmented, and user group types include active users, potential users, and lost users. Based on user historical behavior and preferences, the platform provides personalized recommendation services, including recommendations for exhibits, activities and other content of interest. At the same time, based on user behavior data and analysis results, the platform formulates targeted marketing strategies, such as promotions or activity recommendations to specific users via emails or push messages.

[0062] In this embodiment, what needs to be explained specifically is the ticketing and payment management module. Ticketing management includes setting ticket types, prices, quantities, and sales time periods. Ticket types include ordinary tickets, VIP tickets, and group tickets. After the user selects the ticket type and quantity, the payment interface jumps to the payment interface, and through docking with the third-party payment platform, the user is cooperated to complete the payment operation to ensure the smooth progress of online payment and timely update the order status. The third-party payment platform includes Alipay, WeChat payment, and credit card payment. After the payment is completed, the status of the order is tracked and an invoice is generated. The status includes paid, unpaid, and refunded. Offline ticket verification methods include QR code scanning and manual ticket verification.

[0063] In this embodiment, what needs to be explained specifically is the exhibits and activity management module. Exhibitors upload exhibit information, pictures, videos, and descriptions in the exhibit registration form of the online platform to display their products and submit them for review. The platform administrator puts the products on the shelves and passes the review process. In addition, the platform administrator views and adds JD.com product lines and brand information, and manages brand authorization applications and review processes. In terms of exhibitor management, the administrator can view and modify exhibitor information to ensure accurate update of information, and manage exhibitor settlement entity information to facilitate settlement and financial reconciliation. According to needs, the platform administrator creates self-purchase purchase orders, manages settlement affairs with exhibitors, and uploads input invoices provided by exhibitors to ensure smooth subsequent settlement.

[0064] For users who cannot attend offline exhibitions due to time reasons, a virtual exhibition hall is established through the online platform, where visitors can browse exhibits online, interact with exhibitors, and make purchases or inquire through the exhibit details page, breaking the limitations of time and space, and realizing the seamless connection between the online platform and the offline exhibition, so that visitors can have a consistent experience in virtual and reality. At the same time, the inventory information of exhibits is synchronized with sales data in real time to ensure timely inventory updates and avoid overselling or out-of-stock situations. The exhibit sales management of the exhibit and activity management module includes order management and financial management, among which order management handles the order confirmation operation after the user places an order, including managing the shipment and delivery status of the order to ensure a smooth order process. After the goods are signed for, an online invoice can be applied for. The recipient's phone number and email address must be filled in. After the invoice is successfully issued, the original invoice is sent to the recipient in the form of an email address or mobile phone number, and the invoice information is synchronized to the purchase order page of the online platform;

[0065] Financial management handles the settlement process after the order is completed. Exhibitors or platforms submit settlement applications for account settlement. At the same time, settlement data can be exported for financial audit and management, and the processing status of settlement applications can be checked at any time;

[0066] Design and launch online or offline activities, promote them through social media, email and other channels, and attract users to sign up.

[0067] In this embodiment, the data analysis and reporting module specifically needs to be explained, which uses a data analysis formula to analyze user behavior data. The specific calculation formula is:

[0068]

[0069] Among them, Q represents the number of active users, W represents the number of logged-in users, and E represents the total number of users. Exhibition data analysis can provide in-depth insights into the overall situation of the exhibition by comprehensively summarizing and analyzing key data such as the number of exhibitors, exhibitor types, exhibition regions, audience participation, and the number of exhibitor displays. This analysis helps to clarify the scale of the exhibition, the industry distribution of exhibitors, the participation of different regions, and the interests and needs of the audience, and then evaluate the market influence and industry appeal of the exhibition. At the same time, the exhibition performance analysis reveals the popularity of the exhibition content through indicators such as the number of page views of the exhibits and the frequency of audience interaction, helping the exhibition organizers to adjust the display strategy to improve interactivity and audience satisfaction. Sales and payment data analysis provides data-driven decision support for exhibitors by tracking the sales of exhibits, order payment data and payment methods, helping them identify popular products, understand consumption trends, and optimize pricing strategies and payment processes. This series of analyses can not only help exhibition organizers optimize future exhibition plans, but also provide exhibitors with accurate market insights, thereby improving their performance in the exhibition and maximizing business opportunities.

[0070] Use the sales analysis formula to analyze sales data. The specific calculation formula is:

[0071] T=∑(I*K)

[0072] Among them, T represents the total sales, I represents the price of a single product, and K represents the sales quantity;

[0073] Generate visual reports in the form of charts or graphs based on data analysis results for reference by event planners and exhibitors.

[0074] It should be noted that in the above embodiments, the description of each embodiment has its own emphasis, and for parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0075] Those skilled in the art will appreciate that embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0076] The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded computer, or other programmable data processing device to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0077] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0078] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 A step that specifies a function in one or more boxes.

[0079] Although the preferred embodiments of the present invention have been described, those skilled in the art may make other changes and modifications to these embodiments once they have learned the basic creative concept. Therefore, the appended claims are intended to be interpreted as including the preferred embodiments and all changes and modifications that fall within the scope of the present invention.

[0080] Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include these modifications and variations.

Claims

1. An intelligent e-commerce business data management system, characterized in that: Specifically include: User and permission management module, ticketing and payment management module, exhibits and activity management module, data analysis and reporting module; User and authority management module: manages the identity authentication of all users before they perform any operation. All users include visitors, exhibitors and administrators. Identity authentication includes user registration and login. At the same time, based on the identity authentication information of all users, different user roles are defined and different authorities are set. In addition, user behavior is recorded and analyzed through visualization tools. Ticketing and payment management module: handles tickets sold through online platforms before offline exhibition activities are officially launched, including ticketing management, order processing, payment interface integration and offline ticket verification; Exhibits and Event Management Module: Manage the display, sales and inventory information of exhibits, connect online and offline display content, and create online virtual exhibition halls on online platforms to enable interaction between visitors and exhibitors. In addition, through event planning, promotion, execution and data analysis, the participation and attractiveness of exhibitions can be improved; Data analysis and reporting module: obtains user behavior data and sales data generated by the user and authority management module and the exhibits and activity management module, analyzes and processes them separately using analytical formulas, and generates regular reports to provide a basis for decision-making.

2. The intelligent e-commerce business data middle platform management system according to claim 1 is characterized by: In the user and authority management module, the user completes the registration operation by filling in relevant information in the user registration form on the registration page. The relevant information includes name, email address, contact information, role and login password. After completing the registration, the user selects the corresponding login verification method on the login page to complete the login. The login verification method includes account password and SMS verification code; Based on the relevant registration information of all users, different user roles are defined using the preset role permission table. Users with the role of exhibitor are given the permission to upload exhibits and view sales data. Users with the role of audience are given the permission to browse exhibits and participate in activities. Users with the role of administrator are given the permission to manage users, exhibits and exhibitions, sales and financial management, permission and security management, content and activity management, and system configuration and settings. In addition, when users perform operations, including logging in, browsing, uploading data, modifying settings, times, click-through rates, and participating in activities, the user and permission management module will record these behaviors. Each operation performed by the user will be recorded in the database, including operation time, IP address, device information, and operation type. The user and permission management module uses data collection tools to collect and store various types of user behavior data. Secondly, data visualization tools are used to analyze and present the collected user behavior data. Presentation methods include generating heat maps, user activity analysis, and click stream analysis.

3. The intelligent e-commerce business data middle platform management system according to claim 2 is characterized by: In the ticketing and payment management module, ticketing management includes setting ticket types, prices, quantities, and sales time periods, where ticket types include ordinary tickets, VIP tickets, and group tickets. After the user selects the ticket type and quantity, the payment interface jumps to the user's payment interface through docking with the third-party payment platform to complete the payment operation.

4. The intelligent e-commerce business data middle platform management system according to claim 3 is characterized by: The third-party payment platform includes Alipay, WeChat Pay, and credit card payment. After the payment is completed, the status of the order is tracked and an invoice is generated. The status includes paid, unpaid, and refunded. The offline ticket verification methods include QR code scanning and manual ticket verification.

5. The intelligent e-commerce business data middle platform management system according to claim 4 is characterized by: In the exhibits and activity management module, exhibitors upload exhibit information, pictures, videos, and descriptions in the exhibit registration form of the online platform to display their products and submit them for review. The platform administrator will put the products on the shelves and pass the review process.

6. The intelligent e-commerce business data middle platform management system according to claim 5 is characterized by: A virtual exhibition hall is established through an online platform, where visitors can browse exhibits online, interact with exhibitors, and make purchases or inquiries through the exhibit details page. At the same time, exhibit inventory information and sales data are synchronized in real time. The exhibit sales management of the exhibit and activity management module includes order management and financial management, among which order management handles order confirmation operations after the user places an order, including managing the shipment and delivery status of the order.

7. The intelligent e-commerce business data middle-end management system according to claim 6 is characterized by: Financial management handles the settlement process after the order is completed. Exhibitors or platforms submit settlement applications for account settlement. At the same time, settlement data can be exported for financial audit and management, and the processing status of settlement applications can be checked at any time; Design and launch online or offline activities, promote them through social media, email and other channels, and attract users to sign up.

8. The intelligent e-commerce business data middle-end management system according to claim 7 is characterized by: Use the data analysis formula to analyze user behavior data. The specific calculation formula is: Among them, Q represents the number of active users, W represents the number of logged-in users, and E represents the total number of users.

9. The intelligent e-commerce business data middle platform management system according to claim 8 is characterized by: Use the sales analysis formula to analyze sales data. The specific calculation formula is: T=∑(I*K) Among them, T represents total sales, I represents unit price, and K represents sales quantity.

10. The intelligent e-commerce business data middle platform management system according to claim 9 is characterized by: Generate visual reports in the form of charts or graphs based on data analysis results for reference by event planners and exhibitors.

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