Advertisement publishing system and method

Abstract

The invention relates to an advertisement publishing system and method. The system comprises an advertisement control terminal, an advertisement display terminal and an advertisement server, obtaining a user advertisement release information base through the advertisement control terminal, and confirming to select advertisement release information to be played; the advertisement release information to be played is sent to the advertisement server through the advertisement control terminal; the advertisement display end sends a data request instruction to the advertisement server, and the advertisement server sends to-be-played advertisement release information to the advertisement display end; the method comprises the following steps of: displaying to-be-played advertisement release information received by an advertisement display end at set time and set playing duration of an advertisement control terminal, and feeding back equipment information, equipment temperature and advertisement playing state of the current advertisement display end to the advertisement control terminal at the same time; the problems that the advertisement playing time and duration cannot be remotely controlled and the playing state information of the advertisement display screen cannot be obtained in real time in the prior art are solved.

Description

Technical Field

[0001] The present invention relates to the field of communication technology, and in particular to an advertisement publishing system and method. Background Art

[0002] More and more companies and businesses are attracting customers through IoT advertising and other means. At present, advertisements can be displayed through media such as shopping malls, supermarkets, subways, high-speed railways, etc. Usually, advertisers predetermine the advertising information to be displayed, and then put the advertising information to be displayed on the advertising display screen for display. However, in the process of using the prior art, the inventors found that there are at least the following problems in the prior art: when advertising is placed on the display screen, the advertising playback time cannot be remotely controlled, which affects the number of advertisements placed by advertisers. For advertising operating companies, it is not conducive to improving the utilization rate of advertising display screens; staff are required to regularly open and close the advertising display screen, which increases operating costs; in addition, the playback status information of the advertising display screen cannot be obtained in real time. Summary of the invention

[0003] The invention provides an advertisement publishing system and method, which solves the problems in the prior art that the advertisement playing time cannot be remotely controlled, the staff is required to regularly turn on and off the advertisement display screen, and the playing status information of the advertisement display screen cannot be obtained in real time.

[0004] To solve the above problems, the present invention is achieved through the following technical solutions:

[0005] A first aspect: an advertisement publishing system, comprising: an advertisement control terminal, an advertisement display terminal and an advertisement server;

[0006] The advertisement control terminal is connected to the advertisement server in communication, the advertisement server is connected to the advertisement display terminal via a communication module, and the advertisement display terminal further includes a storage module, a processing module, and a playback module;

[0007] The storage module is provided with at least one storage partition for storing advertisement publishing information;

[0008] The processing module is connected to the storage module and is used to import the advertisement publishing information into the storage partition and read the advertisement publishing information stored in the storage partition;

[0009] The playing module is connected to the processing module and is used to play the advertisement release information after receiving the playing instruction.

[0010] A preferred solution of the present invention: the advertisement publishing information includes video information, image information and audio information.

[0011] A preferred solution of the present invention: the processing module further includes a control unit, and the control unit is used to control the playing of the advertisement publishing information, the preset playing time and the preset playing duration.

[0012] A preferred solution of the present invention: the communication module includes a WIFI unit and a network cable interface, which is used to set the advertisement control terminal, the advertisement display terminal and the advertisement server in the same local area network.

[0013] A preferred solution of the present invention: the processing module further includes a detection unit, and the detection unit is used to detect the temperature, network connection status and video playback status of the current advertisement display terminal.

[0014] A second aspect: an advertisement publishing method of the above-mentioned advertisement publishing system, the advertisement publishing method comprising the following steps:

[0015] Obtaining the user's advertisement publishing information library through the advertisement control terminal, and confirming and selecting the advertisement publishing information to be played;

[0016] Sending the advertisement publishing information to be played to the advertisement server through the advertisement control terminal, and the advertisement server receiving and storing the advertisement publishing information to be played;

[0017] The advertisement display terminal sends a data request instruction to the advertisement server, and after receiving the data request instruction, the advertisement server sends the advertisement publishing information to be played to the advertisement display terminal;

[0018] The advertisement release information to be played is received by the advertisement display terminal and displayed at a preset time and set playing duration, and at the same time, the device information, device temperature and advertisement playing status of the current advertisement display terminal are fed back to the advertisement control terminal.

[0019] A preferred solution of the present invention: the advertisement display terminal sends a data request instruction to the advertisement server, wherein the data request instruction includes a current advertisement display terminal device code and a general request instruction.

[0020] A preferred solution of the present invention: there are multiple advertisement display terminals, the advertisement control terminal is connected in communication with the advertisement server, and the advertisement server is connected in communication with each of the advertisement display terminals;

[0021] In the manner in which the system publishes advertisements:

[0022] Each of the advertising display terminals sends a data request instruction to the advertising server. After receiving the data request instruction from each of the advertising display terminals, the advertising server sends the advertisement publishing information to be played to the corresponding advertising display terminals through the device code of each of the advertising display terminals.

[0023] Beneficial effects:

[0024] The invention relates to an advertisement publishing system, comprising: an advertisement control terminal, an advertisement display terminal and an advertisement server; the advertisement control terminal is connected to the advertisement server through communication, and the advertisement server and the advertisement display terminal are connected through a communication module; a user advertisement publishing information library is obtained through the advertisement control terminal, and the advertisement publishing information to be played is confirmed and selected; the advertisement publishing information to be played is sent to the advertisement server through the advertisement control terminal, and the advertisement server receives and stores the advertisement publishing information to be played; the advertisement display terminal sends a data request instruction to the advertisement server, and after receiving the data request instruction, the advertisement server sends the advertisement publishing information to be played to the advertisement display terminal; the advertisement publishing information to be played received by the advertisement display terminal is displayed at the time set by the advertisement control terminal and the set playing duration, so as to accurately control the playing time and playing duration of the advertisement, without the need for on-site operation by staff, and at the same time, the device information, device temperature and advertisement playing status of the current advertisement display terminal are fed back to the advertisement control terminal in real time through the advertisement server. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] In order to more clearly illustrate the technical solution of the embodiment of the present invention, the following will describe the required

[0026] The accompanying drawings are briefly introduced. Obviously, the accompanying drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying any creative work.

[0027] Figure 1 It is a flow chart of an advertisement publishing method of the present invention;

[0028] Figure 2 It is a schematic diagram of an advertisement publishing system of the present invention;

[0029] Figure 3 It is a schematic diagram of the advertisement display terminal of the present invention.

[0030] 100, advertising control terminal; 200, advertising display terminal; 300, advertising server; 301, communication module; 401, storage module; 501, processing module; 501a, control unit; 501b, detection unit; 601, playback module. DETAILED DESCRIPTION

[0031] The following will be combined with the accompanying drawings in the present invention to clearly and completely describe the technical solutions in the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments in the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0032] like Figure 1-3 As shown: an advertisement publishing system, comprising: an advertisement control terminal 100, an advertisement display terminal 200 and an advertisement server 300;

[0033] The advertisement control terminal 100 is connected to the advertisement server 300 in communication, the advertisement server 300 is connected to the advertisement display terminal 200 via a communication module 301, and the advertisement display terminal 200 further includes a storage module 401, a processing module 501, and a playback module 601;

[0034] The storage module 401 is provided with at least one storage partition for storing advertisement publishing information;

[0035] The processing module 501 is connected to the storage module 401 and is used to import the advertisement publishing information into the storage partition and read the advertisement publishing information stored in the storage partition;

[0036] The playing module 601 is connected to the processing module 501 and is used to play the advertisement release information after receiving the playing instruction.

[0037] For example: the advertising control terminal 100 can be a mobile phone or a tablet computer; the mobile control terminal is connected to a local area network, the advertising server 300 is also connected to the local area network, the advertising display terminal 200 is connected to the local area network through its communication module 301, and the advertising control terminal 100, the advertising display terminal 200 and the advertising server 300 are arranged in the same local area network.

[0038] The advertisement display terminal 200 further includes a storage module 401 , a processing module 501 , and a playback module 601 . The storage module and the playback module 601 are electrically connected to the processing module 501 , respectively.

[0039] The storage module 401 has at least one storage partition for storing advertisement information, and the advertisement information is downloaded through the communication module 301. In the embodiment of the present invention, the advertisement information is downloaded from the advertisement server 300 connected to the network through the communication module 301, and the storage module 401 is also used to store instruction information, device information, device temperature and advertisement playing status obtained from the advertisement server 300.

[0040] The processing module 501 is mainly used to control the transmission and storage of advertisement publishing information and coordinate the interaction of other functional modules in the advertisement playing device.

[0041] The playing module 601 is used to read and play the advertisement publishing information from the storage module 401 after receiving the start command.

[0042] A preferred solution of the present invention: the advertisement publishing information includes video information, image information and audio information.

[0043] The advertising information includes video information, image information and audio information. After receiving the initial advertising information sent by the advertiser, the initial advertising information needs to be pre-processed. The initial advertising information needs to be processed according to the resolution of the advertising display terminal 200 to ensure that the advertising information is compatible with the advertising display terminal 200.

[0044] A preferred solution of the present invention: the processing module 501 further includes a control unit 501a, and the control unit 501a is used to control the playing of the advertisement publishing information, the preset playing time and the preset playing duration.

[0045] Specifically, the processing module 501 may include one or more processing cores, such as a 4-core processing module 501, an 8-core processing module 501, etc. The processing module 501 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). The processing module 501 may also include a main processing module and a co-processing module. The main processing module is a processing module for processing data in the awake state, also known as a CPU (Central Processing Unit); the co-processing module is a low-power processing module for processing data in the standby state.

[0046] A preferred solution of the present invention: the communication module 301 includes a WI FI unit and a network cable interface, which is used to set the advertisement control terminal 100, the advertisement display terminal 200 and the advertisement server 300 in the same local area network.

[0047] A preferred solution of the present invention: the processing module 501 further includes a detection unit 501b, and the detection unit 501b is used to detect the temperature, network connection status and video playback status of the current advertisement display terminal 200.

[0048] The detection unit 501b includes a plurality of temperature sensors, which are located on the inner side of the display screen of the advertising display terminal 200 and next to the processing module 501, and are used to detect the temperature of the display screen and the processing module 501 in real time under the playback state, and transmit the data to the processing module 501; the detection unit 501b detects the connection state of the communication module 301, and when the connection is disconnected, transmits the disconnection signal to the processing module 501; the video playback state includes the current advertising information playback screen and the current advertising information, and the detection unit 501b transmits the video playback state to the processing module 501 after detecting it.

[0049] A second aspect: an advertisement publishing method of the above-mentioned advertisement publishing system, the advertisement publishing method comprising the following steps:

[0050] Obtaining the user's advertisement publishing information library through the advertisement control terminal 100, and confirming and selecting the advertisement publishing information to be played;

[0051] The advertisement publishing information database stores advertisement publishing information to be published by all users, and the advertisement publishing information database is processed to be compatible with the advertisement display terminal 200, and the advertisement publishing information to be published is selected in the advertisement publishing information database.

[0052] Sending the advertisement publishing information to be played to the advertisement server 300 through the advertisement control terminal 100, and the advertisement server 300 receives and stores the advertisement publishing information to be played;

[0053] The advertisement control terminal compresses the advertisement release information to be played into a data packet and transmits it to the advertisement server 300 via the local area network. The advertisement server 300 receives the compressed packet of the advertisement release information to be played and stores it.

[0054] The advertisement display terminal 200 sends a data request instruction to the advertisement server 300. After receiving the data request instruction, the advertisement server 300 sends the advertisement publishing information to be played to the advertisement display terminal 200.

[0055] After the advertising display terminal 200 is in the power-on state, it continuously sends data request instructions to the advertising server 300. After the advertising server 300 receives and stores the advertising publishing information sent by the advertising control terminal, it sends the advertising publishing information to the advertising display terminal 200. The advertising display terminal 200 receives the advertising publishing information and stores it in the storage module.

[0056] The advertisement release information to be played is received by the advertisement display terminal 200 and displayed at a preset time and set playing duration, and at the same time, the device information, device temperature and advertisement playing status of the current advertisement display terminal 200 are fed back to the advertisement control terminal 100.

[0057] The advertisement control terminal presets the time and duration of the advertisement release information to be played on the advertisement display terminal 200, and transmits the instruction to the advertisement display terminal 200 through the advertisement server 300. After receiving the instruction, the processing module 501 of the advertisement display terminal 200 executes the instruction and stores it in the storage module.

[0058] A preferred solution of the present invention: the advertisement display terminal 200 sends a data request instruction to the advertisement server 300, wherein the data request instruction includes a current device code of the advertisement display terminal 200 and a general request instruction.

[0059] After the advertising display terminal 200 is connected to the local area network, the device information of the advertising display terminal 200 is sent to the advertising server 300. The advertising server 300 stores and transmits the received device information of the advertising display terminal 200 to the advertising control terminal. The device information includes the device code, device size, and device resolution of the advertising display terminal 200. According to the advertising publishing information released by the advertising display terminal 200 controlled by the advertising control terminal, the server associates the corresponding advertising publishing information with the advertising display terminal 200.

[0060] A preferred solution of the present invention: there are multiple advertisement display terminals 200, the advertisement control terminal 100 is connected in communication with the advertisement server 300, and the advertisement server 300 is connected in communication with each of the advertisement display terminals 200;

[0061] In the manner in which the system publishes advertisements:

[0062] Each of the advertising display terminals 200 sends a data request instruction to the advertising server 300. After receiving the data request instruction from each of the advertising display terminals 200, the advertising server 300 sends the advertisement publishing information to be played to the corresponding advertising display terminals 200 through the device code of each of the advertising display terminals 200.

[0063] In one embodiment, a corresponding control app is installed on a tablet computer, and the tablet computer is used as an advertising control terminal. The advertising control terminal, the advertising server 300, and multiple advertising display terminals 200 are respectively connected to the same local area network. The multiple advertising display terminals 200 send corresponding device information to the advertising server 300. The advertising server 300 stores and transmits the device information of each advertising display terminal 200 to the advertising control terminal. The advertising display terminal 200 displays the multiple advertising display terminals 200 connected to the page, and opens the advertising release information in each advertising display terminal 200 on the advertising display terminal 200 display page. library, and selects the advertisement information to be played; at this time, the corresponding advertisement information is compressed into a data packet and transmitted to the advertisement server 300, at this time, the advertisement server 300 stores the advertisement information and sends the advertisement information corresponding to the device information of each advertisement display terminal 200 to the corresponding advertisement display terminal 200 according to the data request instruction of each advertisement display terminal 200, after each advertisement display terminal 200 receives the compressed package of the advertisement information, the compressed package of the advertisement information is decompressed in the storage module, and the control module controls the playback module 601 to extract the advertisement information and play it;

[0064] The time and duration of the advertisement release information played on each advertisement display terminal 200 are preset on the advertisement control terminal display page, and the instructions are transmitted to the advertisement display terminal 200 through the advertisement server 300. The processing module 501 of the advertisement display terminal 200 receives the instructions and executes them; each advertisement display terminal 200 in the advertisement control terminal display page will display the temperature, network connection status and video playback status of the current advertisement display terminal 200.

[0065] Those of ordinary skill in the art will appreciate that the modules and algorithm steps of each example described in conjunction with the embodiments disclosed in the present invention can be implemented by electronic hardware, computer software, or a combination of the two. In order to clearly illustrate the interchangeability of hardware and software, the composition and steps of each example have been generally described in terms of function in the above description. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the present invention.

[0066] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working process of the above-described equipment, devices or modules can refer to the corresponding process in the aforementioned method embodiment and will not be repeated here.

[0067] In the several embodiments provided by the present invention, it should be understood that the disclosed devices, apparatuses or methods can be implemented in other ways. For example, the composition and steps of each example have been described. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the present invention.

[0068] The embodiments of the devices and equipment described above are merely illustrative. For example, the division of the modules is merely a logical function division. There may be other division methods in actual implementation, such as multiple modules or components may be combined or integrated into another device, or some features may be ignored or not executed. In addition, the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interfaces, devices, apparatuses or modules, or may be an electrical, mechanical or other form of connection.

[0069] The modules described as separate components may or may not be physically separated, and the components shown as modules may or may not be physical modules, and may be located in one place or distributed on multiple network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the embodiments of the present invention.

[0070] In addition, each functional module in each embodiment of the present invention may be integrated into one processing module, or each module may exist physically separately, or two or more modules may be integrated into one module. The above integrated modules may be implemented in the form of hardware or in the form of software functional modules.

[0071] If the integrated module is implemented in the form of a software function module and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention is essentially or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a storage medium, including several instructions for a computer device (which can be a personal computer, server, or network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM), random access memory (RAM), disk or optical disk and other media that can store program codes.

[0072] The above is only a specific embodiment of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can easily think of various equivalent modifications or replacements within the technical scope disclosed by the present invention, and these modifications or replacements should be included in the protection scope of the present invention. Therefore, the protection scope of the present invention shall be based on the protection scope of the claims.

Claims

1. An advertisement publishing system, characterized in that: include: An advertisement control terminal (100), an advertisement display terminal (200) and an advertisement server (300); The advertisement control terminal (100) is connected to the advertisement server (300) in communication, the advertisement server (300) is connected to the advertisement display terminal (200) via a communication module (301), and the advertisement display terminal (200) further comprises a storage module (401), a processing module (501), and a playback module (601); The storage module (401) is provided with at least one storage partition for storing advertisement publishing information; The processing module (501) is connected to the storage module (401) and is used to import the advertisement publishing information into the storage partition and read the advertisement publishing information stored in the storage partition; The playing module (601) is connected to the processing module (501) and is used to play the advertisement release information after receiving the playing instruction.

2. The advertisement publishing system according to claim 1, characterized in that: The advertisement publishing information includes video information, image information and audio information.

3. The advertisement publishing system according to claim 1, characterized in that: The processing module (501) further comprises a control unit (501a), wherein the control unit (501a) is used to control the playing of the advertisement publishing information, the preset playing time and the preset playing duration.

4. The advertisement publishing system according to claim 1, characterized in that: The communication module (301) comprises a WIFI unit and a network cable interface, and is used to place the advertisement control terminal (100), the advertisement display terminal (200) and the advertisement server (300) in the same local area network.

5. The advertisement publishing system according to any one of claims 1 to 4, characterized in that: The processing module (501) further comprises a detection unit (501b), wherein the detection unit (501b) is used to detect the temperature, network connection status and video playback status of the current advertisement display terminal (200).

6. An advertisement publishing method of the advertisement publishing system according to any one of claims 1 to 5, characterized in that: The advertisement publishing method comprises the following steps: Acquiring a user's advertisement publishing information library through the advertisement control terminal (100), and confirming and selecting the advertisement publishing information to be played; The advertisement publishing information to be played is sent to the advertisement server (300) through the advertisement control terminal (100), and the advertisement server (300) receives and stores the advertisement publishing information to be played; The advertisement display terminal (200) sends a data request instruction to the advertisement server (300), and after receiving the data request instruction, the advertisement server (300) sends the advertisement publishing information to be played to the advertisement display terminal (200); The advertisement publishing information to be played is received by the advertisement display terminal (200) and displayed at a preset time and set playing duration, and the device information, device temperature and advertisement playing status of the current advertisement display terminal (200) are fed back to the advertisement control terminal (100).

7. The advertisement publishing method according to claim 6, characterized in that: The advertisement display terminal (200) sends a data request instruction to the advertisement server (300), wherein the data request instruction includes a current advertisement display terminal (200) device code and a general request instruction.

8. The advertisement publishing method according to claim 6, characterized in that: There are multiple advertisement display terminals (200), the advertisement control terminal (100) is connected in communication with the advertisement server (300), and the advertisement server (300) is connected in communication with each of the advertisement display terminals (200); In the manner in which the system publishes advertisements: Each of the advertising display terminals (200) sends a data request instruction to the advertising server (300). After receiving the data request instruction from each of the advertising display terminals (200), the advertising server (300) sends the advertisement publishing information to be played to each of the corresponding advertising display terminals (200) through the device code of each of the advertising display terminals (200).

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