Information display method, device and equipment, readable storage medium and program product

Abstract

The embodiment of the invention provides an information display method and device, equipment, a readable storage medium and a program product. The information display method comprises: displaying an associated account information page, the associated account information page comprising a first display area and a second display area, the first display area displaying account identifiers of live broadcast accounts of a first subset in a live broadcast account set, the second display area displays live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset are not overlapped, the live broadcast account is an account in a live broadcast state, and the associated account is an account having an association relationship with the target account; and in response to a triggering operation on the account identifier or the live broadcast information block, displaying a live broadcast page of the triggered live broadcast account. By adopting the embodiment of the invention, the information display modes of the two live broadcast accounts can be combined, the display efficiency of the live broadcast account information in the page is effectively improved, and the use experience of a user is improved.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to an information display method, device, equipment, readable storage medium and program product. Background Art

[0002] More and more users tend to sell goods through live streaming or obtain various information through live streaming. An account that is live streaming and broadcasting can be called a live streaming account. Users can log in to the account in the terminal device and obtain the information of the live streaming account through the information page displayed on the terminal device.

[0003] The method of displaying live broadcast account information on the information page is usually a tiled display method. However, when there are multiple live broadcast accounts in the live broadcast state, the tiled display method will result in low display efficiency of the information page and require users to frequently slide the page (such as sliding up and down) to obtain information of multiple live broadcast accounts, affecting the user experience. Summary of the invention

[0004] The embodiments of the present application provide an information display method, apparatus, device, readable storage medium and program product, which can combine the information display methods of two live broadcast accounts, effectively improve the display efficiency of the live broadcast account information in the page, and help improve the user experience.

[0005] On the one hand, an embodiment of the present application provides an information display method, the information display method comprising:

[0006] Displaying an associated account information page, the associated account information page comprising a first display area and a second display area, the first display area displaying account identifiers of each live broadcast account of a first subset in the live broadcast account set, and the second display area displaying live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0007] In response to a triggering operation on the account identifier or the live broadcast information block, a live broadcast page of the triggered live broadcast account is displayed.

[0008] On the one hand, an embodiment of the present application provides another information display method, the information display method comprising:

[0009] Displaying an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account associated with the target account; the target account has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account;

[0010] In response to a triggering operation on the account identification of the scheduled live broadcast account, the live broadcast playback content of the target live broadcast is displayed.

[0011] On the one hand, an embodiment of the present application provides another information display method, the information display method comprising:

[0012] Displaying an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0013] In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

[0014] Accordingly, an embodiment of the present application provides an information display device, the information display device comprising:

[0015] a first display unit, for displaying an associated account information page, the associated account information page comprising a first display area and a second display area, the first display area displaying account identifiers of each live broadcast account of a first subset in the live broadcast account set, and the second display area displaying live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0016] The first display unit is further configured to display a live broadcast page of the triggered live broadcast account in response to a triggering operation on the account identifier or the live broadcast information block.

[0017] Accordingly, an embodiment of the present application provides another information display device, which includes:

[0018] A second display unit is used to display an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account that has an associated relationship with the target account; the target account has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account;

[0019] The trigger unit is used to display the live playback content of the target live broadcast in response to the trigger operation of the account identification of the scheduled live broadcast account.

[0020] Accordingly, an embodiment of the present application provides another information display device, which includes:

[0021] a third display unit, configured to display an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0022] A response unit is used to display a live broadcast domain page in response to a trigger operation on the live broadcast information block set, and the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

[0023] Accordingly, an embodiment of the present application provides a computer device, the computer device comprising:

[0024] a processor suitable for implementing a computer program;

[0025] A computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded by a processor and executing the above-mentioned information display method.

[0026] Correspondingly, an embodiment of the present application further provides a computer-readable storage medium, which stores a computer program. When the computer program is read and executed by a processor of a computer device, the computer device executes the above-mentioned information display method.

[0027] Accordingly, an embodiment of the present application further provides a computer program product, which includes a computer program stored in a computer-readable storage medium. A processor of a computer device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the computer device executes the above-mentioned information display method.

[0028] In the present application, the terminal device can display an associated account information page, which may include a first display area and a second display area. The first display area displays the account identification of each live broadcast account of the first subset in the live broadcast account set, and the second display area displays the live broadcast information block of the live broadcast account of the second subset in the live broadcast account set. The associated account information page can display the account identification of the live broadcast account and the live broadcast information block of the live broadcast account at the same time, realizing the combination of two methods for displaying live broadcast account information (i.e., the method for displaying account identification and the method for displaying live broadcast information block), which can effectively improve the display efficiency of live broadcast account information in the page. At the same time, the information of multiple live broadcast accounts (such as account identification, live broadcast information block) can be displayed in the first display area and the second display area, without the user having to slide the page to obtain the information of multiple live broadcast accounts, which can simplify user operations and improve the user experience. In addition, in the present application, the associated account information page can also display the published content information block of the associated account, which effectively improves the content richness of the page and is conducive to further improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0029] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0030] Figure 1 is a schematic diagram of the system architecture of an information display system provided in an embodiment of the present application;

[0031] Figure 2 It is a flowchart of an information display method provided by an embodiment of the present application;

[0032] Figure 3 is a schematic diagram of an associated account information page provided in an embodiment of the present application;

[0033] Figure 4 is a schematic diagram of an information display method provided in an embodiment of the present application;

[0034] Figure 5 It is a schematic diagram of a live broadcast playback content display method provided in an embodiment of the present application;

[0035] Figure 6 is a schematic diagram of another method for displaying live playback content provided by an embodiment of the present application;

[0036] Figure 7 is a schematic diagram of a live page switching method provided in an embodiment of the present application;

[0037] Figure 8 is a schematic diagram of another information display method provided in an embodiment of the present application;

[0038] Fig. 9 It is a flowchart of another information display method provided in an embodiment of the present application;

[0039] Fig.10 is a schematic diagram of another associated account information page provided in an embodiment of the present application;

[0040] Fig.11 It is a schematic diagram of another method for displaying live playback content provided by an embodiment of the present application;

[0041] Fig.12 It is a schematic diagram of a method for obtaining live playback content provided by an embodiment of the present application;

[0042] Fig.13 is a schematic diagram of a live broadcast playback content provided by an embodiment of the present application;

[0043] Fig.14 It is a flowchart of another information display method provided in an embodiment of the present application;

[0044] Fig.15 is a schematic diagram of another information display method provided in an embodiment of the present application;

[0045] Fig.16 It is a schematic diagram of a live page display method provided in an embodiment of the present application;

[0046] Fig.17 It is a schematic diagram of another live page display method provided in an embodiment of the present application;

[0047] Fig.18 is a schematic diagram of a live broadcast page provided in an embodiment of the present application;

[0048] Fig.19 is an interactive schematic diagram of an information display method provided in an embodiment of the present application;

[0049] Fig. 20 is a structural block diagram of an information display device provided in an embodiment of the present application;

[0050] Fig.21 is a structural block diagram of another information display device provided in an embodiment of the present application;

[0051] Fig. 22 is a structural block diagram of another information display device provided in an embodiment of the present application;

[0052] Fig.23It is a structural block diagram of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0053] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0054] It should be noted that the descriptions of "first", "second", etc. involved in the embodiments of the present application are only for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the number of the indicated technical features. Therefore, the technical features defined as "first" or "second" may explicitly or implicitly include at least one of the features.

[0055] The information display method in the embodiment of the present application is applied to an information display device, and the information display device is arranged on a client, and the client can run in a first terminal, and the first terminal is provided with one or more processors, memories, and one or more applications, wherein the one or more applications are stored in the memories and are configured to be executed by the processor to implement the information display method; wherein the first terminal can be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0056] An embodiment of the present application provides an information display system. The architecture of the information display system provided by the embodiment of the present application will be introduced below in conjunction with the accompanying drawings.

[0057] See also Figure 1 , which is a schematic diagram of the system architecture of an information display system provided by an embodiment of the present application, the information display system, the information display system can be run on a live broadcast platform, and the information display system can include at least one first client 100 and at least one second client 200 (any first client 100 and any second client 200 are integrated with an information display device) and a server 300. The first client 100 and the second client 200 run a computer-readable storage medium corresponding to the information display method to execute the information display method. The server 300 is used to communicate and interact with at least one first client 100 and at least one second client 200 to realize the transmission of live broadcast data, etc.

[0058] Any first client 100 refers to a client for consuming or watching live broadcasts or live playback videos released by a live broadcast account through a live broadcast platform. A target account is logged in to any first client 100, and the target account is an account in a non-live broadcast state. Any first client 100 can interact with an object (ie, a user).

[0059] Any second client 200 refers to a client that publishes or broadcasts live on the live broadcast platform. A live broadcast account is logged in any second client 200, and the live broadcast account is an account in the live broadcast state. Any second client 200 can interact with an object (ie, a user).

[0060] In this embodiment, a live broadcast account logged in to any second client 200 can perform online live broadcast through the server 300, and a target account logged in to any first client 100 can obtain the online live broadcast of the live broadcast account through the server 300. Specifically, any first client 100 can display an associated account information page, and the associated account information page can include a first display area and a second display area, the first display area displays the account identification of each live broadcast account in the first subset of the live broadcast account set, and the second display area displays the live broadcast information block of the live broadcast account in the second subset of the live broadcast account set and the published content information block of the associated account. The first subset and the second subset do not overlap with each other, that is, the live broadcast account in the first subset is different from the live broadcast account in the second subset. The live broadcast account is an account in the live broadcast state, and the associated account is an account that has an associated relationship with the target account (for example: the associated account can be an account followed by the target account, a recommended account determined according to the preference information of the target account, etc.).

[0061] In response to the triggering operation of the account identifier or the live broadcast information block, any first client 100 can display the live broadcast page of the triggered live broadcast account, and the live broadcast page can be the live broadcast room page of the triggered live broadcast account. Through the method provided in the embodiment of the present application, the two information display modes of the live broadcast account can be combined, which effectively improves the display efficiency of the live broadcast account information in the page, which is conducive to improving the user experience.

[0062] The server 300 in the information display system can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), as well as big data and artificial intelligence platforms.

[0063] Any first client 100 and the server 300, and any second client 200 and the server 300 may be directly or indirectly connected to each other through wired or wireless communication, which is not limited in the present application.

[0064] Figure 1 The server, or at least one first client, or at least one second client in the information display system shown does not constitute a limitation on the embodiments of the present invention, that is, the number of servers, the type of servers, the number of at least one first client, the type of at least one first client, the number of at least one second client, the type of at least one second client, or the number and type of devices contained in each server or client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be regarded as equivalent replacements or derivatives of the technical solution claimed to be protected in the embodiments of the present invention.

[0065] See also Figure 2 , Figure 2 A flowchart of an information display method provided in an embodiment of the present application. The information display method can be implemented by any of the first clients 100 described above, or by any of the second clients 200, or by other devices that can implement the information display method. The following is an example of the information display method being implemented by any of the first clients 100 described above. The flowchart of the information display method provided in the embodiment of the present application includes but is not limited to:

[0066] S201. Display an associated account information page, wherein the associated account information page includes a first display area and a second display area, wherein the first display area displays account identifiers of each live broadcast account of a first subset in the live broadcast account set, and the second display area displays live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account.

[0067] In the embodiment of the present application, the terminal corresponding to the target account (i.e., the terminal device logged in with the target account, corresponding to the above Figure 1The first client 100 in the example may display an associated account information page. The associated account information page may be used to display information about a live broadcast account in a live broadcast account set corresponding to a target account. The live broadcast account set corresponding to the target account may include multiple live broadcast accounts, where a live broadcast account is an account in a live broadcast state, and the live broadcast account set is a set of accounts in a live broadcast state in the associated accounts corresponding to the target account. The associated account corresponding to the target account may be an account followed by the target account, or a recommended account determined based on the preference information of the target account, or an account determined by other rules. The live broadcast account set includes a first subset and a second subset, and the live broadcast accounts included in the first subset and the second subset are different (i.e., the first subset and the second subset do not overlap).

[0068] The associated account information page displayed by the terminal device may include a first display area and a second display area. The first display area displays the account identification of each live broadcast account of the first subset in the live broadcast account set, and the second display area displays the live broadcast information block of the live broadcast account of the second subset in the live broadcast account set and the published content information block of the associated account. The account identification of the live broadcast account may include information such as the account avatar, account name, account status, etc., and the live broadcast information block of the live broadcast account may include information such as the live broadcast theme text, the cover of the live broadcast room, the account avatar, the account name, etc. The associated account is an account that has an associated relationship with the target account, for example: the associated account may be an account followed by the target account, an account whose corresponding geographical location is close to the geographical location corresponding to the target account, or a recommended account determined according to the preference information of the target account. The published content information block of the associated account may include the account identification of the associated account and the content published by the associated account (for example: images, text, graphic notes, videos, etc.).

[0069] In some cases, when the live broadcast account in the set of associated accounts and live broadcast accounts is an account followed by the target account, the associated account information page can be a follow page, which is used to display the content and live broadcast information published by the account followed by the target account. When the live broadcast account in the set of associated accounts and live broadcast accounts is a recommended account determined based on the preference information of the target account, the associated account information page can be a recommended page, which is used to display the content and live broadcast information published by the recommended account, and the recommended account can be determined based on the preference information of the target account. When the live broadcast account in the set of associated accounts and live broadcast accounts is determined based on the geographical location corresponding to the account and the geographical location corresponding to the target account, the associated account information page can be a nearby page or a same-city page, which is used to display the content and live broadcast information published by accounts that are closer to the geographical location corresponding to the target account.

[0070] In some prior arts, the attention page may include a spherical display area (i.e., a ball area), through which the account identification of the attention account in the live broadcast state (i.e., the account followed by the target account) can be displayed. However, the display area of ​​the ball area is small, and the content that can be displayed is limited. When there are many attention accounts in the live broadcast state, the user needs to slide the ball area to obtain all the attention accounts in the live broadcast state; that is, when the attention page is displayed, some attention accounts in the live broadcast state cannot be exposed in the first time, thereby affecting the broadcast rate. In other prior arts, the attention page may also include a live broadcast display area, which can also display the live broadcast information of the attention account. However, the attention accounts displayed in the live broadcast display area and the attention accounts displayed in the ball area will be repeated (for example: the attention account 1 is displayed in the ball area and the live broadcast display area at the same time), which will also cause some attention accounts in the live broadcast state to be unable to be exposed in the first time (i.e., a certain attention account is not displayed in the ball area and the live broadcast display area), resulting in low recommendation efficiency of the attention account. In the method provided in the present application, the first display area and the second display area can respectively display the live broadcast accounts in the first subset and the second subset, and the first subset and the second subset do not overlap with each other. This can not only effectively ensure that the live broadcast accounts in each subset are exposed in the corresponding display area, but also ensure that the live broadcast accounts displayed in different display areas do not overlap with each other, thereby ensuring the exposure rate of each live broadcast account in the live broadcast account set, which is conducive to improving the recommendation efficiency of the live broadcast account.

[0071] The display style of the first display area included in the associated account information page may be a spherical display area (short for ball area), which refers to the display area located at the top of the page. The content or information in the ball area is usually displayed in a spherical display style or a circular display style. The ball area is located at the top of the page where it is located, which can make the information displayed in the ball area (for example: the account logo of the live broadcast account) more eye-catching, and can provide users with a stable entry, thereby increasing the click-through rate. The display style of the second display area may be an aggregate display area, which may be located at the lower part of the ball area on the page. The live broadcast information block of the live broadcast account may be displayed in the aggregate display area. When there are multiple live broadcast accounts in the second subset, the aggregate display area may display only the live broadcast information block of any one of the multiple live broadcast accounts included in the second subset, and the live broadcast information blocks of the remaining live broadcast accounts may not be fully displayed (as shown below): Figure 3As shown). And, at this time, in response to the switching operation of the live broadcast information block in the aggregate display area (for example, sliding left and right, or sliding up and down), the live broadcast information block of the live broadcast account in the second subset is switched to display. Through the method provided in the embodiment of the present application, the live broadcast information (for example, account identification, live broadcast information block) of multiple live broadcast accounts can be displayed in the first display area and the second display area, which effectively improves the page display efficiency; compared with the tiled display method, the method provided by the present application does not require the user to frequently slide up and down to obtain the live broadcast information of multiple live broadcast accounts, which can improve the efficiency of users in obtaining live broadcast information. In addition, the method provided by the present application also combines a variety of different display methods to meet the application needs of users and enhance the user experience.

[0072] It should be noted that the display style of the first display area and the second display area provided in the embodiment of the present application is only a feasible implementation method. During the application process, the display position and display style of the first display area and the second display area can be adaptively adjusted according to different application requirements. For example: the display style of the live broadcast information block in the second display area can also be switching display, loop display, etc. The published content information block of the associated account may also not be displayed in the associated account information page.

[0073] See also Figure 3 , which is a schematic diagram of an associated account information page provided in an embodiment of the present application. Figure 3 In the example, the associated account information page displayed by the terminal device is a follow page, which includes a first display area and a second display area. The first display area is a ball area, and the display mode of the live broadcast information block of the live broadcast account in the second display area is an aggregate display. Figure 3 As shown in 3a, the first display area displays the account identification of each live broadcast account of the first subset, and the first subset includes 3 live broadcast accounts. The second display area displays the live broadcast information block of the second subset, and the second subset includes 3 live broadcast accounts. The second display area only fully displays the live broadcast information block of the live broadcast account "AX". The second display area also displays the publishing content information block of the associated account, which is the account followed by the target account. In response to the switching operation on the second display area, the live broadcast information block of the live broadcast account "B" is fully displayed in the second display area, and the live broadcast information blocks of the live broadcast accounts other than the live broadcast account "B" in the second subset are not fully displayed, as shown in FIG. Figure 3 As shown in 3b.

[0074] In one embodiment, an account sorting method may be used to determine the display order of the live broadcast accounts displayed in the first display area, or the display order of the live broadcast accounts displayed in the second display area. The account sorting method may include one or more of the following: sorting multiple live broadcast accounts according to the popularity of the live broadcast accounts, sorting multiple live broadcast accounts according to the intimacy between the live broadcast accounts and the target accounts, sorting multiple live broadcast accounts according to the matching degree between the live broadcast accounts and the target accounts, and sorting multiple live broadcast accounts according to the number of equity resources (for example, the number of coupons) provided by the live broadcast accounts. The account sorting method for the first display area and the account sorting method for the second display area may be the same or different. For example: if the account sorting method for the first display area is to sort multiple live broadcast accounts according to the popularity of the live broadcast accounts, then the live broadcast accounts included in the first subset may be sorted according to the account sorting method to obtain a live broadcast account sequence, and the account identification of each live broadcast account in the first subset may be displayed in the first display area according to the determined live broadcast account sequence. For another example: the account sorting method for the second display area is to sort multiple live broadcast accounts according to the intimacy between the live broadcast account and the target account, then the live broadcast accounts included in the second subset can be sorted according to the account sorting method to obtain a live broadcast account sequence, and the account identifiers of each live broadcast account in the second subset can be displayed in the second display area according to the determined live broadcast account sequence. Through the method provided in the embodiment of the present application, the live broadcast accounts in the first subset and the second subset can be sorted, so that the live broadcast information of the live broadcast accounts displayed in the first display area and the second display area can better meet the needs of users, which is conducive to further improving the user experience.

[0075] In one embodiment, the information display method provided by the present application may further include the following steps: in response to a switching operation on the first display area, updating the first subset and the second subset to obtain an updated first subset and an updated second subset, wherein the updated first subset includes at least one live broadcast account in the second subset, and the updated second subset includes at least one live broadcast account in the first subset, and the updated first subset and the updated second subset do not overlap with each other; displaying the account identification of each live broadcast account in the updated first subset in the first display area, and displaying the live broadcast information block of the live broadcast account in the updated second subset in the second display area.

[0076] Specifically, when a switching operation for the first display area is received, in response to the switching operation for the first display area, the terminal device updates the first subset and the second subset to obtain an updated first subset and an updated second subset, and the updated first subset and the updated second subset do not overlap each other. The updated first subset contains at least one live broadcast account in the second subset, and the updated second subset contains at least one live broadcast account in the first subset. For example: the live broadcast account set contains 5 live broadcast accounts (i.e., live broadcast accounts 1-5), wherein the first subset contains live broadcast account 1, live broadcast account 2, and live broadcast account 3, and the second subset contains live broadcast account 4 and live broadcast account 5; in response to the switching operation for the first display area (the switching operation makes the account identifier of live broadcast account 1 not displayed in the first display area), the first subset and the second subset are updated to obtain an updated first subset and an updated second subset, wherein the updated first subset contains live broadcast account 2, live broadcast account 3, and live broadcast account 4, and the updated second subset contains live broadcast account 1 and live broadcast account 5.

[0077] After determining the updated first subset and the updated second subset, the account identification of each live broadcast account in the first subset can be displayed in the first display area, and the live broadcast information block of the live broadcast account in the second display area can be displayed. Through the method provided in the embodiment of the present application, the change of the display mode of the live broadcast information of the same live broadcast account can be realized (from displaying the account identification in the first display area to displaying the live broadcast information block in the second display area), which increases the fun. At the same time, using different methods to display the live broadcast information of the same live broadcast account can effectively avoid the live broadcast information of the live broadcast account not being displayed, ensure the exposure rate of each live broadcast account in the live broadcast account set, and also help to improve the efficiency of users in obtaining live broadcast information.

[0078] In one embodiment, the information display method provided by the present application may also include the following steps: in response to a switching operation on the live broadcast account Pi displayed in the first display area, the account identification of the live broadcast account Pi is removed from the first display area, and the live broadcast information block of the live broadcast account Pi is displayed in the second display area; the live broadcast account Qi is selected from the second display area, the live broadcast information block of the live broadcast account Qi is removed from the second display area, and the account identification of the live broadcast account Qi is displayed in the first display area.

[0079] Specifically, the first display area displays the account identification of each live broadcast account in the first subset, and the first subset includes P live broadcast accounts. The second display area displays the live broadcast information block of the live broadcast account in the second subset, and the second subset includes Q live broadcast accounts (P and Q are both positive integers). The order in which the account identifications of the P live broadcast accounts in the first subset are displayed in the first display area can determine the first identification display sequence. The live broadcast account Pi displayed in the first display area is a live broadcast account in the first subset, and the live broadcast account Pi can correspond to one or more live broadcast accounts. When the live broadcast account Pi corresponds to one live broadcast account, the account identification of the live broadcast account Pi is located at the sequence header or sequence tail in the first identification display sequence. When the live broadcast account Pi corresponds to multiple live broadcast accounts, the account identification of the live broadcast account Pi is located at any position in the first identification display sequence except the sequence header or sequence tail, and the account identifications of the multiple live broadcast accounts corresponding to the live broadcast account Pi are between the sequence header or sequence tail and the account identification of the live broadcast account Pi.

[0080] For example: the first subset includes 10 live broadcast accounts, and the account identifiers of these 10 live broadcast accounts are displayed in the first display area in the order of account identifier of live broadcast account 1, account identifier of live broadcast account 2, ..., account identifier of live broadcast account 10; when live broadcast account Pi corresponds to one live broadcast account, the account identifier of live broadcast account Pi is located at the sequence head or sequence tail in the first identifier display sequence, that is, live broadcast account Pi can correspond to live broadcast account 1 or live broadcast account 10. When live broadcast account Pi corresponds to multiple live broadcast accounts, the account identifier of live broadcast account Pi can correspond to the account identifier of live broadcast account 5, and the live broadcast accounts corresponding to live broadcast account Pi can include live broadcast account 1-live broadcast account 5, or live broadcast account 5-live broadcast account 10.

[0081] After determining the live broadcast account Pi, the account identification of the live broadcast account Pi can be removed from the first display area, and the live broadcast information block of the live broadcast account Pi can be displayed in the second display area. The terminal device can select the live broadcast account Qi from the second display area, and the number of live broadcast accounts corresponding to the live broadcast account Pi can be the same as the number of live broadcast accounts corresponding to the live broadcast account Qi. The method of selecting the live broadcast account Qi from the second display area may include one or more of the following: random selection, selection according to the display order of the live broadcast information blocks of the live broadcast accounts in the second display area, selection according to the popularity of the live broadcast accounts in the second display area, and selection according to the intimacy between the live broadcast account in the second display area and the target account. After determining the live broadcast account Qi, the live broadcast information block of the live broadcast account Qi can be removed from the second display area, and the account identification of the live broadcast account Qi can be displayed in the first display area.

[0082] According to the account identifier of the live broadcast account displayed in the first display area, the first subset is updated to obtain an updated first subset, which does not include the live broadcast account Pi but includes the live broadcast account Qi; according to the live broadcast information block of the live broadcast account displayed in the second display area, the second subset is updated to obtain an updated second subset, which does not include the live broadcast account Qi but includes the live broadcast account Pi. Through the method provided in the embodiment of the present application, the live broadcast accounts displayed in the two display areas can be exchanged, the display method of the live broadcast information of the live broadcast account is enriched, the live broadcast account in the live broadcast account set is avoided from not being displayed, the exposure rate of each live broadcast account in the live broadcast account set is guaranteed, and it is also conducive to improving the user experience.

[0083] In some cases, when the live broadcast account Pi corresponds to P live broadcast accounts in the first subset, the method provided in the embodiment of the present application can be used to achieve the overall exchange of the live broadcast account displayed in the first display area and the live broadcast account displayed in the second display area. Specifically, when the live broadcast account Pi corresponds to P live broadcast accounts in the first subset, and the number of live broadcast accounts Q included in the second subset is less than or equal to P, in response to the switching operation of the live broadcast account Pi displayed in the first display area, the account identification of the live broadcast account Pi is removed from the first display area, and the live broadcast information block of the live broadcast account Pi is displayed in the second display area; the live broadcast account Qi is selected from the second display area, the live broadcast information block of the live broadcast account Qi is removed from the second display area, and the account identification of the live broadcast account Qi is displayed in the first display area, thereby achieving the exchange of the overall live broadcast accounts displayed in the two display areas.

[0084] In some cases, the number of live broadcast accounts corresponding to live broadcast account Pi may be different from the number of live broadcast accounts corresponding to live broadcast account Qi. Specifically, since there is a limit on the number of live broadcast accounts displayed in the first display area, and there is usually no limit on the number of live broadcast accounts displayed in the second display area, the number of live broadcast accounts corresponding to live broadcast account Pi can be greater than the number of live broadcast accounts corresponding to live broadcast account Qi. For example, the number of live broadcast accounts corresponding to live broadcast account Pi is 3, and the number of live broadcast accounts corresponding to live broadcast account Qi is 2, which is equivalent to removing the account identification of the 3 live broadcast accounts originally displayed in the first display area, and displaying the live broadcast information blocks of these 3 live broadcast accounts in the second display area; removing the live broadcast information blocks of the 2 live broadcast accounts originally displayed in the second display area, and displaying the live broadcast information blocks of these 2 live broadcast accounts in the first display area.

[0085] See also Figure 4 , which is a schematic diagram of an information display method provided in an embodiment of the present application. Figure 4In the example, the associated account information page displayed by the terminal device is a follow page, which includes a first display area and a second display area. The first display area displays the account identification of each live broadcast account of the first subset, which includes 4 live broadcast accounts (respectively live broadcast accounts AD). The second display area displays the live broadcast information blocks of the live broadcast accounts of the second subset, which includes 4 live broadcast accounts (respectively live broadcast accounts EH). The display order of the account identification of the live broadcast accounts in the first display area is the account identification of live broadcast account A, the account identification of live broadcast account B, ..., the account identification of live broadcast account D. The live broadcast information blocks of the live broadcast accounts of the second subset displayed in the second display area are as follows: Figure 4 As shown in 4a ( Figure 4 In response to the switching operation of the live broadcast account A displayed in the first display area, the account identification of the live broadcast account A is removed from the first display area, and the live broadcast information block of the live broadcast account A is displayed in the second display area; the live broadcast account E is selected from the second display area, the live broadcast information block of the live broadcast account E is removed from the second display area, and the account identification of the live broadcast account E is displayed in the first display area, such as Figure 4 As shown in 4b.

[0086] S202: In response to a triggering operation on the account identifier or the live broadcast information block, display a live broadcast page of the triggered live broadcast account.

[0087] In the embodiment of the present application, the terminal device responds to the triggering operation of the account identifier or the live broadcast information block, and displays the live broadcast page of the triggered live broadcast account. Through the method provided in the embodiment of the present application, a stable live broadcast entrance can be provided for the user, and the live broadcast page of the live broadcast account can be quickly jumped to by associating the account information page, which shortens the interactive process of displaying the live broadcast page and is conducive to improving the user experience.

[0088] In one embodiment, the first display area also displays the account ID of the scheduled live broadcast account, and the scheduled live broadcast account can be an account in a non-live broadcast state or an account in a live broadcast state. The target account has performed a reservation operation on the first live broadcast that has been completed by the scheduled live broadcast account. The information display method provided by the present application can also include the following steps: in response to a trigger operation on the account ID of the scheduled live broadcast account, display the live playback content of the first live broadcast.

[0089] Specifically, the first display area included in the associated account information page may also display the account identification of the scheduled live broadcast account. The scheduled live broadcast account may be an account in a non-live broadcast state or an account in a live broadcast state. The scheduled live broadcast account has completed at least one live broadcast, and the target account has performed a reservation operation on at least one live broadcast of the scheduled live broadcast account (the terminal device has not played the live broadcast replay content of the scheduled live broadcast). For example: Account A completed a live broadcast on January 1, and the target account performed a reservation operation on the live broadcast of Account A, then Account A is called a scheduled live broadcast account, and currently (January 2) Account A can be in a non-live broadcast state or a live broadcast state. The scheduled live broadcast account displayed on the associated account information page may be an account followed by the target account, or an account determined based on the preference information of the target account, or an account determined based on other rules.

[0090] In response to the triggering operation of the account identification of the scheduled live broadcast account in the first display area, the terminal device can display the live playback content of the first live broadcast. For example: the live broadcast time of the first live broadcast of the scheduled live broadcast account is 10:00-12:00 on January 2, and the target account performs a reservation operation on the first live broadcast of the scheduled live broadcast account at 15:00 on January 1, and the target account does not enter the live broadcast room of the scheduled live broadcast account when the scheduled live broadcast account is in the live broadcast state from 10:00 to 12:00 on January 2, then after the first live broadcast ends, the account identification of the scheduled live broadcast account is displayed in the first display area of ​​the associated account information page; in response to the triggering operation of the account identification of the scheduled live broadcast account, the live playback content of the first live broadcast of the scheduled live broadcast account is displayed. Through the method provided in the embodiment of the present application, a stable live playback entrance can be provided to users on the associated account information page, which is convenient for users to quickly obtain live playback content. At the same time, the interactive process of displaying live playback content is effectively shortened, which can effectively improve the user experience.

[0091] See also Figure 5 , which is a schematic diagram of a method for displaying live playback content provided by an embodiment of the present application. Figure 5 As shown in 5a in the figure, the associated account information page displayed by the terminal device is a follow page, and the associated account information page includes a first display area and a second display area. The first display area displays the account identification of each live broadcast account of the first subset and the account identification of the scheduled live broadcast account. The second display area displays the live broadcast information blocks of the live broadcast accounts of the second subset. The first subset and the second subset are both included in the live broadcast account set. If the target account logged in to the terminal device has performed a reservation operation on the first live broadcast of the scheduled live broadcast account (the account name of the scheduled live broadcast account is "Account D"), then in response to the trigger operation on the account identification of the scheduled live broadcast account in the first display area, the live playback content of the first live broadcast is displayed, such as Figure 5 As shown in 5b.

[0092] In one embodiment, the information display method provided by the present application may also include the following steps: if the target account has performed a reservation operation on the second live broadcast of the triggered live broadcast account, the live broadcast replay logo of the second live broadcast is displayed in the live broadcast page of the triggered live broadcast account; in response to the triggering operation of the live broadcast replay logo of the second live broadcast, the live broadcast replay content of the second live broadcast is displayed.

[0093] Specifically, the terminal device can display the live broadcast page of the triggered live broadcast account in response to the triggering operation of the account identifier or the live broadcast information block in the associated account information page. If the target account logged in to the terminal device has performed a reservation operation on the second live broadcast of the triggered live broadcast account, and the live broadcast playback content of the second live broadcast has not been played, then the live broadcast playback logo of the second live broadcast can be displayed in the live broadcast page of the triggered live broadcast account. The live broadcast playback logo can include information such as the live broadcast theme, live broadcast time, and live broadcast cover of the second live broadcast. In response to the triggering operation of the live broadcast playback logo of the second live broadcast, the terminal device can display the live broadcast playback content of the second live broadcast. Through the method provided in the embodiment of the present application, the live broadcast playback logo of the scheduled live broadcast can be displayed on the live broadcast page of the live broadcast account, so that the live broadcast playback content of the scheduled live broadcast can be quickly displayed, effectively shortening the interactive process of users obtaining live broadcast playback content, which is conducive to improving the user experience.

[0094] See also Figure 6 , which is a schematic diagram of another method for displaying live playback content provided by an embodiment of the present application. The terminal device can display the above Figure 4 The associated account information page shown in 4a includes a first display area and a second display area, and the first display area displays the account identification of the live broadcast account A. In response to the triggering operation of the account identification of the live broadcast account A, the live broadcast page of the live broadcast account A is displayed, such as Figure 6 If the target account logged in the terminal device has made a reservation for the second live broadcast of the live broadcast account A and has not played the live broadcast replay content of the second live broadcast, the live broadcast page of the live broadcast account A will also display the live broadcast replay logo of the second live broadcast, such as Figure 6 In response to the triggering operation of the live playback mark of the second live broadcast, the live playback content of the second live broadcast is displayed, such as Figure 6 As shown in 6b.

[0095] In one embodiment, the information display method provided by the present application may further include the following steps: in response to a page switching operation on the live broadcast page of the triggered live broadcast account, displaying the live broadcast page of the recommended live broadcast account, the recommended live broadcast account being a live broadcast account in the live broadcast account set.

[0096] Specifically, after the terminal device displays the live broadcast page of the triggered live broadcast account, it can also switch the displayed live broadcast page through a page switching operation. In response to the page switching operation on the live broadcast page of the triggered live broadcast account, the terminal device can display the live broadcast page of the recommended live broadcast account, which is a live broadcast account in the live broadcast account set. The method for determining the recommended live broadcast account can be to randomly select a live broadcast account from the live broadcast account set except the triggered live broadcast account, or it can be determined according to the arrangement order of the live broadcast account in the live broadcast account set. The live broadcast account set contains multiple live broadcast accounts, and the live broadcast accounts in the live broadcast account set can be sorted according to the account sorting method to obtain the target live broadcast account sequence. When performing the page switching operation, the recommended live broadcast account is determined according to the position of the triggered live broadcast account in the target live broadcast account sequence. For example: the position of the triggered live broadcast account in the target live broadcast account sequence is the 5th, and the live broadcast account with the position of the 6th in the target live broadcast account sequence is determined as the recommended live broadcast account. Through the method provided in the embodiment of the present application, the connection between the live broadcast rooms of different live broadcast accounts in the live broadcast account set can be realized through the page switching operation, which is conducive to improving the user experience.

[0097] See also Figure 7 , which is a schematic diagram of a live page switching method provided by an embodiment of the present application. The terminal device corresponding to the target account can display the following Figure 6 The live broadcast page of the live broadcast account A (i.e. the triggered account) shown in 6a in FIG. The live broadcast account in the live broadcast account set (the live broadcast account set includes live broadcast account A-live broadcast account H) can be sorted by an account sorting method to obtain a live broadcast account sequence. Figure 7 It can be seen that the triggered live broadcast account is located at the first position in the live broadcast account sequence. In response to the page switching operation on the live broadcast page of the triggered live broadcast account, the live broadcast page of the recommended live broadcast account is displayed. The recommended live broadcast account is a live broadcast account in the live broadcast account set, such as Figure 7 As shown, the recommended live broadcast account is ranked second in the live broadcast account sequence, that is, the terminal device can switch from displaying the live broadcast page of live broadcast account A to displaying the live broadcast page of live broadcast account B.

[0098] In one embodiment, the live broadcast information blocks of Q live broadcast accounts are displayed in the second display area in the form of a live broadcast information block set, where Q is a positive integer; the information display method provided in the present application may also include the following steps: in response to a trigger operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of any live broadcast account among the Q live broadcast accounts.

[0099] Specifically, the second display area may display the live broadcast information of Q live broadcast accounts in the form of a live broadcast information block set, where Q is a positive integer. In response to a trigger operation on the live broadcast information block set, the terminal device may display a live broadcast domain page, which may be used to switch and display the live broadcast page of any one of the Q live broadcast accounts in the second subset. In some cases, the live broadcast domain page may be a live broadcast page of any one of the Q live broadcast accounts (i.e., the displayed live broadcast account), and in response to a switching operation on the live broadcast domain page, the terminal device may display the live broadcast page of the switched live broadcast account, which may be any one of the Q live broadcast accounts except the displayed live broadcast account, or may be a live broadcast account located before or after the displayed live broadcast account in the live broadcast account sequence composed of the Q live broadcast accounts. The arrangement order of the live broadcast accounts in the live broadcast account sequence composed of the Q live broadcast accounts may be determined according to the popularity of the live broadcast account, or may be determined according to the intimacy between the live broadcast account and the target account, or may be determined according to other rules.

[0100] In other cases, the live domain page may display thumbnail live blocks of multiple live accounts among Q live accounts (as shown below): Fig.17 In response to the selection operation of the thumbnail live block, the terminal device can display the live page of the selected live account. In response to the switching operation of the live page of the selected live account, the terminal device can display the live page of the switched live account. The switched live account can be any one of the Q live accounts except the selected live account, or a live account before or after the selected live account in the live account sequence composed of the Q live accounts. Through the method provided in the embodiment of the present application, the live page switching of different live accounts in the second subset can be realized through the live domain page, and the connection of different live accounts in the live room can be realized, which is conducive to improving the user experience.

[0101] In one embodiment, the account identifications of P live broadcast accounts are displayed in the first display area. The information display method provided in the present application may also include the following steps: in response to a closing operation on the first display area, closing the first display area; and displaying the live broadcast information blocks of the P live broadcast accounts in the second display area.

[0102] Specifically, the account identifications of P live broadcast accounts can be displayed in the first display area. In response to the closing operation of the first display area, the terminal device can close the first display area in the associated account information page, and display the live broadcast information blocks of P live broadcast accounts in the second display area. In some cases, the closing operation of the first display area can be to trigger the close button of the first display area, or to long press the area in the first display area where the account identification of the live broadcast account is not displayed, or other operations. Correspondingly, when the live broadcast information blocks of Q live broadcast accounts are displayed in the second display area, in response to the closing operation of the second display area, the terminal device can also close the second display area and display the account identifications of Q live broadcast accounts in the first display area. Through the method provided in the embodiment of the present application, the adjustment of the display area in the associated account information page can be realized, the operability of the page is increased, and the user's experience is improved. At the same time, after closing the first display area, the live broadcast account displayed in the first display area is transferred to the second display area for display, which can avoid the situation where the live broadcast account is not displayed, ensure the exposure rate of each live broadcast account, and is more conducive to promoting users to watch the live broadcast content of the live broadcast account.

[0103] See also Figure 8 , which is a schematic diagram of another information display method provided by an embodiment of the present application. Figure 8 As shown in 8a in FIG. 8 , the terminal device corresponding to the target account displays an associated account information page (the associated account information is a follow-up page), and the associated account information page includes a first display area and a second display area, the first display area displays account identifiers of four live broadcast accounts of a first subset in the live broadcast account set (i.e., live broadcast accounts AD), and the second display area displays live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set (i.e., live broadcast information blocks of live broadcast accounts EH, Figure 8 In 8a, only the live broadcast information block of live broadcast account E is fully displayed) and the published content information blocks of the associated accounts. The first display area also includes a close control. In response to the close operation of the first display area (i.e., the triggering operation of the close control in the first display area), the terminal device can close the first display area and display the live broadcast information blocks of the four live broadcast accounts in the second display area. Figure 8 As shown in 8b, only the live broadcast information block of the live broadcast account A among the four live broadcast accounts is fully displayed.

[0104] Through the information display method provided in the embodiment of the present application, the information display methods of two live broadcast accounts (i.e., the account identification in the first display area and the live broadcast information block in the second display area) can be combined to enrich the display method of the live broadcast account information. Compared with the tiled display method, the method provided by the present application can effectively improve the display efficiency of the live broadcast account information in the page, without the need for users to frequently switch operations, effectively improving the user experience; the live broadcast account displayed in the first display area and the live broadcast account displayed in the second display area can be switched with each other, and the display method of the live broadcast information of the same live broadcast account can be changed to increase the fun. At the same time, the live broadcast information of the same live broadcast account is displayed in different ways, which can effectively avoid the live broadcast information of the live broadcast account not being displayed, ensure the exposure rate of each live broadcast account in the live broadcast account set, and is also conducive to improving the efficiency of users in obtaining live broadcast information; the display of live broadcast playback content can also be realized, shortening the interactive process of obtaining live broadcast playback content, and improving the play rate of live broadcast playback content. It can also realize the connection between the live broadcast rooms of multiple live broadcast accounts, which is conducive to further improving the user experience.

[0105] See also Fig. 9 , Fig. 9 A flowchart of another information display method provided in an embodiment of the present application. The information display method can be implemented by any of the first clients 100 described above, or by any of the second clients 200, or by other devices that can implement the information display method. The following is an example of the information display method being implemented by any of the first clients 100 described above. The flow of the information display method provided in an embodiment of the present application includes but is not limited to:

[0106] S901. Display an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account that has an associated relationship with the target account; the target account has performed a reservation operation on a target live broadcast that has been completed by the scheduled live broadcast account.

[0107] In the embodiment of the present application, the terminal corresponding to the target account (i.e., the terminal device logged in with the target account, corresponding to Figure 1The first client 100 in the example may display an associated account information page. The associated account information page may be used to display information about associated accounts corresponding to the scheduled live broadcast account and the target account. The first display area may display the account identification of the scheduled live broadcast account. The scheduled live broadcast account may be an associated account, and the associated account is an account that has an associated relationship with the target account, for example: the associated account may be an account followed by the target account, or it may be a recommended account determined based on the relevant information of the target account. The second display area of ​​the associated account information page displays a published content information block of the associated account. The account identification of the scheduled live broadcast account may include information such as the account avatar, account name, and account status; the published content information block of the associated account may include the account identification of the associated account and the content published by the associated account (for example: images, text, graphic notes, videos, etc.).

[0108] The target account has performed a reservation operation on the target live broadcast that has been completed by the reservation live broadcast account, that is, when the target account performs a reservation operation on the target live broadcast when the reservation live broadcast account has not started broadcasting the target live broadcast, and when the reservation live broadcast account starts broadcasting the target live broadcast, the target account has not entered the live broadcast page of the reservation live broadcast account, the account identification of the reservation live broadcast account can be displayed in the first display area of ​​the associated account information page.

[0109] In some cases, when the associated account and the scheduled live broadcast account are accounts followed by the target account, the associated account information page can be a follow page, which is used to display the content published by the accounts followed by the target account. When the associated account and the scheduled live broadcast account are recommended accounts determined based on the preference information of the target account, the associated account information page can be a recommended page, which is used to display the content published by the recommended account. The recommended account can be determined based on the preference information of the target account or based on other rules. When the associated account and the scheduled live broadcast account are determined based on the geographical location corresponding to the account and the geographical location corresponding to the target account, the associated account information page can be a nearby page or a same-city page, which is used to display the content published by accounts that are closer to the geographical location corresponding to the target account.

[0110] The first display area in the associated account information page may be a spherical display area (short for ball area). When the account logo of the scheduled live broadcast account is displayed in the ball area, a stable entry can be provided for obtaining the live broadcast playback content of the scheduled live broadcast account, thereby improving the efficiency of obtaining the live broadcast playback content.

[0111] See also Fig.10 , which is a schematic diagram of another associated account information page provided by an embodiment of the present application. The associated account information page is a focus page. The focus page includes a first display area and a second display area, and the first display area is a ball area. Fig.10As shown, the ball area displays the account identification (including account avatar and account name) of the scheduled live broadcast account. The second display area displays the published content information block of the associated account, which includes the account identification of the associated account and the published content of the associated account.

[0112] In one embodiment, when multiple account identifiers of scheduled live broadcast accounts are displayed in the first display area, the display order of the account identifiers of the multiple scheduled live broadcast accounts can be determined according to the scheduled live broadcast account sequence. The scheduled live broadcast account sequence can be determined according to the weight data of the multiple scheduled live broadcast accounts, and the multiple scheduled live broadcast accounts are sorted. The weight data of the scheduled live broadcast account can be determined according to one or more of the following data: the intimacy data between the scheduled live broadcast account and the target account, the popularity data of the scheduled live broadcast account, and the end time of the target live broadcast of the scheduled live broadcast account. For example: there are scheduled live broadcast account 1, scheduled live broadcast account 2 and scheduled live broadcast account 3, and the weight data of the scheduled live broadcast account is determined according to the end time of the target live broadcast of the scheduled live broadcast account, the end time of the target live broadcast of the scheduled live broadcast account 1 is 11 o'clock, the end time of the target live broadcast of the scheduled live broadcast account 2 is 13 o'clock, and the end time of the target live broadcast of the scheduled live broadcast account 3 is 15 o'clock, then the account identifiers of three scheduled live broadcast accounts are displayed in the first display area, from left to right, the account identifier of the scheduled live broadcast account 3, the account identifier of the scheduled live broadcast account 2, and the account identifier of the scheduled live broadcast account 1. Through the method provided in the embodiment of the present application, a stable entry for obtaining the live playback content of the scheduled live broadcast can be provided, which is conducive to shortening the interactive process of obtaining the live playback content and improving the user experience.

[0113] It should be noted that when the associated account information page is a recommendation page, the weight data of the scheduled live broadcast account may also include the matching degree between the scheduled live broadcast account and the target account, the number of equity resources provided by the scheduled live broadcast account, etc. Among them, the matching degree between the scheduled live broadcast account and the target account refers to the weight data of the scheduled live broadcast account determined according to the matching degree between the preference data of each scheduled live broadcast account and the target account. The number of equity resources provided by the scheduled live broadcast account refers to the weight data of the scheduled live broadcast account based on the number of equity resources (such as the number of coupons) provided by each scheduled live broadcast account. In the actual application process, the method of determining the weight data of the scheduled live broadcast account can be adaptively adjusted according to different application requirements.

[0114] In one embodiment, the account identifications of multiple scheduled live broadcast accounts are displayed in the first display area, and the display mode of the account identifications of the multiple scheduled live broadcast accounts in the first display area includes any one of the following: arranged display, vertical scrolling display, and horizontal scrolling display.

[0115] Specifically, when the account identifiers of multiple scheduled live broadcast accounts are displayed in the first display area, the display mode of the account identifiers of the multiple scheduled live broadcast accounts in the first display area may include any one of arranged display, vertical scrolling display, and horizontal scrolling display. Among them, arranged display means that the account identifiers of multiple scheduled live broadcast accounts are displayed in the first display area in sequence according to the arrangement order. When the first display area does not fully display the account identifiers of multiple scheduled live broadcast accounts, in response to the sliding operation on the first display area, the first client can display the account identifiers of the scheduled live broadcast accounts that are not displayed in the multiple scheduled live broadcast accounts. Vertical scrolling display means that the account identifiers of multiple scheduled live broadcast accounts are displayed in a circular manner in the first display area in a vertical scrolling manner. Horizontal scrolling display means that the account identifiers of multiple scheduled live broadcast accounts are displayed in a circular manner in the first display area in a horizontal scrolling manner. Through the method provided in the embodiment of the present application, the account identifiers of the scheduled live broadcast accounts can be displayed in a variety of different ways, which improves the user experience and facilitates the user to quickly obtain the live playback content of the target live broadcast of the scheduled live broadcast account.

[0116] In one embodiment, when the account identifications of multiple scheduled live broadcast accounts are displayed in the first display area, if the target scheduled live broadcast account among the multiple scheduled live broadcast accounts meets the identification display condition, the display form of the account identification of the target scheduled live broadcast account can be adjusted. Among them, the identification display condition may include at least one of the following: the live broadcast playback video of the target scheduled live broadcast account has not been played within a specified time period (for example: the live broadcast playback content of the target scheduled live broadcast account has not been played within the last 15 minutes), and the target scheduled live broadcast account has multiple subscribed and unplayed live broadcast playback contents. The change of the display form of the account identification may include at least one of the following: changing the display mode of the account identification to dynamic display, adjusting the display mode of the account avatar, and adjusting the display mode of the account name. For example: if the account identification of a scheduled live broadcast account meets the identification display condition, the terminal device can adjust the account identification of the scheduled live broadcast account (the font of the account name of the scheduled live broadcast account is bold, and special effects are displayed around the account avatar of the scheduled live broadcast account). Through the method provided in the embodiment of the present application, the account identification of the scheduled live broadcast account that meets the identification display conditions can be highlighted, which is conducive to the user obtaining the live broadcast playback content of the scheduled live broadcast account through the account identification, thereby improving the playback rate of the live broadcast playback content.

[0117] In one embodiment, the second display area may also display a live broadcast information block of a live broadcast account, which is an account in a live broadcast state. The live broadcast account may be an account followed by the target account, or a recommended account determined based on the account information of the target account. The display method of the live broadcast information block of the live broadcast account in the associated account information page may be as described above. Figure 3 shown.

[0118] S902: In response to a triggering operation on the account identifier of the scheduled live broadcast account, display live broadcast playback content of the target live broadcast.

[0119] In an embodiment of the present application, the terminal device can display the live playback content of the scheduled target live broadcast in response to the trigger operation of the account identification of the scheduled live broadcast account. The live playback content can include the live playback video of the target live broadcast, the live description information of the target live broadcast (for example: the live broadcast theme of the target live broadcast, the overview of the live broadcast content), etc. Through the method provided in the embodiment of the present application, the live playback content of the completed target live broadcast can be directly displayed through the account identification of the scheduled live broadcast account displayed in the associated account information page, which effectively shortens the interactive process of obtaining the live playback content and improves the play rate of the live playback video. At the same time, when the live playback content is associated with a commodity (for example: a certain commodity is introduced in the live playback content), the method provided in the embodiment of the present application can also promote the transaction volume of the commodity.

[0120] In one embodiment, when the target account has performed a reservation operation on multiple target live broadcasts of the scheduled live broadcast account that have been completed, the specific implementation method of displaying the live playback content of the target live broadcast in response to the trigger operation on the account identification of the scheduled live broadcast account can be: in response to the trigger operation on the account identification of the scheduled live broadcast account, the live playback content of the selected target live broadcast of the scheduled live broadcast account is displayed; wherein the selected target live broadcast is a target live broadcast selected from multiple target live broadcasts according to the playback selection rules; the playback selection rules include any one of the following: determining the selected target live broadcast according to the chronological order of the live broadcast time, and determining the selected target live broadcast according to the popularity of the live playback video.

[0121] Specifically, when the target account has performed a reservation operation on multiple target live broadcasts that have been completed by the reservation live broadcast account, in response to the trigger operation on the account identifier of the reservation live broadcast account, the terminal device can directly display the live playback content of the selected target live broadcast, for example: the terminal device can directly play the live playback video of the selected target live broadcast. The selected target live broadcast is a target live broadcast selected from multiple target live broadcasts according to the playback selection rule. The playback selection rule may include any of the following: determining the selected target live broadcast according to the order of the live broadcast time, and determining the selected target live broadcast according to the popularity of the target live broadcast.

[0122] For example: the playback selection rule is to determine the selected target live broadcast according to the order of live broadcast time, and the scheduled live broadcast account contains 2 target live broadcasts (namely, target live broadcast 1 and target live broadcast 2), wherein the live broadcast time of target live broadcast 1 is earlier than the live broadcast time of target live broadcast 1, then in response to the trigger operation on the account identification of the scheduled live broadcast account, the terminal device can display the live broadcast playback content of target live broadcast 1. Another example: the playback selection rule is to determine the selected target live broadcast according to the popularity of the target live broadcast, and the popularity of the target live broadcast can be determined based on the playback volume and total playback time of the target live broadcast. The scheduled live broadcast account contains 2 target live broadcasts (namely, target live broadcast 3 and target live broadcast 4), and target live broadcast 3 has the highest popularity, then in response to the trigger operation on the account identification of the scheduled live broadcast account, the terminal device can display the live broadcast playback content of target live broadcast 3. Through the method provided by the embodiment of the present application, the live broadcast replay content can be directly displayed by triggering the account ID of the scheduled live broadcast account, which effectively shortens the interactive process of displaying the live broadcast replay content and improves the display efficiency of the live broadcast replay content. At the same time, different playback selection rules can be used to determine the live broadcast replay content of the target live broadcast, so as to better meet the needs of users and improve the user experience. In actual applications, the playback selection rules can be adaptively adjusted and combined according to different application requirements to adapt to different application scenarios.

[0123] See also Fig.11 , which is a schematic diagram of a method for displaying live playback content provided by an embodiment of the present application. The terminal device can display Fig.11 The associated content information page shown in 11a in FIG. 1 includes a first display area and a second display area. The first display area displays the account ID of the scheduled live broadcast account, and the second display area displays the published content information block of the associated account. The target account logged in to the terminal device has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account. In response to the trigger operation on the account ID of the scheduled live broadcast account, the terminal device can display the following information: Fig.11 The playback page shown in 11b in the figure is used to reserve the live playback content of the target live broadcast of the live broadcast account (including the live playback video and the live broadcast description information of the target live broadcast). Fig.11 It can be seen that if the live broadcast replay video of the target live broadcast introduces a product, the method provided in the embodiment of the present application can be used to shorten the interactive process of displaying the live broadcast replay content, increase the display rate of the live broadcast replay content, and thus help increase the transaction volume of the products involved in the live broadcast replay content.

[0124] In one embodiment, the target account has performed a reservation operation on multiple target live broadcasts that have been completed by the scheduled live broadcast account; in response to the trigger operation on the account identifier of the scheduled live broadcast account, the specific implementation method of displaying the live playback content of the target live broadcast can be: in response to the trigger operation on the account identifier of the scheduled live broadcast account, output the live playback list of the scheduled live broadcast account, and the live playback list includes the identifiers of multiple target live broadcasts; in response to the trigger operation on the identifier of the triggered target live broadcast in the live playback list, display the live playback content of the triggered target live broadcast.

[0125] Specifically, when the target account has performed a reservation operation on multiple target live broadcasts of the scheduled live broadcast account that have been completed, in response to the trigger operation on the account identifier of the scheduled live broadcast account, the terminal device can output or display the live broadcast playback list of the scheduled live broadcast account, and the live broadcast playback list contains multiple target live broadcast identifiers. The identifier of the target live broadcast may include information such as the cover, theme, live broadcast start time, live broadcast duration, and playback volume of the target live broadcast. In response to the trigger operation on the identifier of the triggered target live broadcast in the live broadcast playback list, the terminal device can display the live broadcast playback content of the triggered target live broadcast. The method provided by the embodiment of the present application can directly display the live broadcast playback content of the scheduled live broadcast account through the associated account information page, effectively shortening the interactive process of displaying the live broadcast playback content and improving the user experience.

[0126] See also Fig.12 , which is a schematic diagram of a method for obtaining live playback content provided by an embodiment of the present application. The terminal device can display Fig.11 The associated account information page shown in 11a in FIG. 1 includes a first display area, in which the account ID of the scheduled live broadcast account is displayed. The target account logged in to the terminal device has performed a reservation operation on the four target live broadcasts that have been completed by the scheduled live broadcast account (the live broadcast account with the account name "Account C"). In response to the trigger operation on the account ID of the scheduled live broadcast account, the terminal device can display the following information: Fig.12 The list page shown in 12a in FIG. 1 includes a live broadcast playback list of the scheduled live broadcast account, and the live broadcast playback list includes 4 target live broadcast identifiers. In response to the triggering operation of the identifier of the triggered target live broadcast in the live broadcast playback list, the terminal device can display the following Fig.12 The live playback content of the triggered target live broadcast is shown in 12b.

[0127] In one embodiment, the information display method provided by the present application may further include the following steps: displaying the live broadcast prompt information of the scheduled live broadcast account in the live broadcast playback content of the target live broadcast, the live broadcast prompt information being used to prompt the scheduled live broadcast account of the preview information of the live broadcast to be started; in response to the triggering operation of the live broadcast prompt information, when the scheduled live broadcast account starts the live broadcast to be started that is previewed, outputting the start reminder information; wherein the preview information includes at least one of the following: start time, live broadcast theme, live broadcast image.

[0128] Specifically, the terminal device can also display the live broadcast prompt information of the scheduled live broadcast account in the live broadcast playback content of the target live broadcast. The live broadcast prompt information can be used to prompt the scheduled live broadcast account to start the preview information of the live broadcast to be started. The preview information can include one or more of the start time, live broadcast theme, and live broadcast image. In response to the triggering operation of the live broadcast prompt information, when the scheduled live broadcast account starts the live broadcast to be started that is predicted, the terminal device can output the start reminder information. For example: the terminal device displays the live broadcast prompt information in the live broadcast playback content of the scheduled live broadcast account, and the live broadcast prompt information indicates that the scheduled live broadcast account will start broadcasting at 13 o'clock; in response to the triggering operation of the live broadcast prompt information, when the scheduled live broadcast account starts the live broadcast to be started that is predicted at 13 o'clock, the terminal device can display the start reminder information in the system notification bar, and can also display the start reminder information in other ways. The start reminder information can include the account ID of the scheduled live broadcast account, the theme of the live broadcast started by the scheduled live broadcast account, etc. Through the method provided in the embodiment of the present application, the subscription information of the upcoming live broadcast can be displayed in the live broadcast playback content, realizing the connection between the live broadcast playback and the live broadcast preview, which is beneficial to improving the live broadcast viewing rate of the scheduled live broadcast account and also beneficial to improving the user experience.

[0129] See also Fig.13 , which is a schematic diagram of a live playback content provided by an embodiment of the present application. The terminal device can display Fig.13 The live playback content shown in 13a in the figure includes live broadcast prompt information of the scheduled live broadcast account, and the live broadcast prompt information is used to prompt the scheduled live broadcast account to start the preview information of the live broadcast to be started. The preview information includes the start time ("13:00" in 13a), the start theme ("autumn hot selling products" in 13a) and the live broadcast image. In response to the triggering operation of the live broadcast prompt information, when the scheduled live broadcast account starts the predicted live broadcast, the terminal device can output the start reminder information, such as Fig.13 As shown in 13b, the terminal device outputs the broadcast reminder information in the system notification bar to remind people to watch the live broadcast.

[0130] Through the information display method provided in the embodiment of the present application, a stable playback entry (i.e., the account ID of the scheduled live broadcast account) can be provided in the associated account information page, so that the user can quickly obtain the scheduled live broadcast playback content of the scheduled live broadcast account through the associated account information page, effectively shortening the interactive process of obtaining the live broadcast playback content, which is conducive to improving the display efficiency of the live broadcast playback content; when the live broadcast playback content is associated with a commodity, the method provided in the present application can be conducive to increasing the transaction volume of the commodity.

[0131] See also Fig.14 , Fig.14 A flowchart of another information display method provided in an embodiment of the present application. The information display method can be implemented by any of the first clients 100 described above, or by any of the second clients 200, or by other devices that can implement the information display method. The following is an example of the information display method being implemented by any of the first clients 100 described above. The flowchart of the information display method provided in an embodiment of the present application includes but is not limited to:

[0132] S1401. Display an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account.

[0133] In the embodiment of the present application, the terminal corresponding to the target account (i.e., the terminal device logged in with the target account, corresponding to the above Figure 1 The first client 100 in the example may display an associated account information page. The associated account information displays a set of live broadcast information blocks and a published content information block of an associated account. The live broadcast information block set includes at least one live broadcast information block of a live broadcast account, and the live broadcast account is an associated account in a live broadcast state, and an associated account is an account that has an associated relationship with a target account. The associated account may be an account followed by the target account, or a recommended account determined based on the preference information of the target account. The live broadcast information block of the live broadcast account may include information such as the live broadcast theme text, the cover of the live broadcast room, the account avatar, and the account name. The published content information block of the associated account may include the account identifier of the associated account and the content published by the associated account (for example, images, text, graphic notes, videos, etc.).

[0134] In one embodiment, the display mode of the live broadcast information block of at least one live broadcast account in the live broadcast information block set may include at least one of the following: aggregate display, switch display, and loop display. Specifically, the associated account information page may include a live broadcast information block set, and the live broadcast information block set may display the live broadcast information block of at least one live broadcast account. The display mode of the live broadcast information block of at least one live broadcast account may include at least one of aggregate display, switch display, and loop display.

[0135] Aggregate display means that the live information blocks of multiple live accounts are stacked and displayed in the order of account arrangement, and only one of the multiple live information blocks is fully displayed, and the remaining live information blocks are not fully displayed (as shown below Figure 8 8a in the figure). When the display mode of the live broadcast information block is aggregate display, in response to the switching operation of the live broadcast information block (for example, sliding left and right, or sliding up and down), the live broadcast information block is switched so that the switched live broadcast information block is fully displayed. The account arrangement order can be determined according to the intimacy between the multiple live broadcast accounts and the target account, or according to the popularity of the multiple live broadcast accounts, or according to other parameters that can sort the multiple live broadcast accounts. Switching display refers to the automatic switching display of the live broadcast information blocks of multiple live broadcast accounts according to the account arrangement order, and the display time of the live broadcast information blocks of each live broadcast account is the same. Cyclic display refers to the automatic scrolling and cyclic display of the live broadcast information blocks of multiple live broadcast accounts according to the account arrangement order. Through the method provided in the embodiment of the present application, the live broadcast information block of at least one live broadcast account can be displayed in the live broadcast information block set, which effectively improves the information display efficiency; compared with the method of displaying the live broadcast information of multiple live broadcast accounts in a flat manner on the page, the method provided in the present application does not require the user to frequently slide up and down to obtain the live broadcast information of multiple live broadcast accounts, which can improve the efficiency of users in obtaining live broadcast information. In addition, the method provided in the present application can also have a variety of different display modes to meet the application needs of users and improve the user experience.

[0136] In one embodiment, when the live broadcast account included in the live broadcast information block set is an account followed by the target account, the method for determining the live broadcast account displayed in the live broadcast information block set may be any one of the following: determining the live broadcast account displayed in the live broadcast information block set based on the intimacy between the live broadcast account and the target account; determining the live broadcast account displayed in the live broadcast information block set based on the popularity of the live broadcast account. In some cases, the live broadcast accounts displayed in the live broadcast information block set may also be sorted according to the method provided in this embodiment to obtain the display order of the live broadcast information blocks of at least one live broadcast account in the live broadcast information block set. Through the method provided in the embodiment of the present application, a variety of different methods can be used to determine the live broadcast account displayed in the live broadcast information block set, as well as the display order of the live broadcast account, which can effectively meet the application needs of users and enhance the user experience.

[0137] In one embodiment, the method provided by the embodiment of the present application may also include the following steps: when the live broadcast information block of the target live broadcast account displayed in the live broadcast information block set meets the target display conditions, adjusting the display form of the live broadcast information block of the target live broadcast account; wherein, the live broadcast information block of the target live broadcast account meets the target display conditions and includes at least one of the following: the target live broadcast account is not selected within the target time period, the intimacy between the target live broadcast account and the target account is greater than the intimacy threshold, and the live broadcast popularity of the target live broadcast account is higher than the popularity threshold; the live broadcast information block of the target live broadcast account includes at least one of the following: live broadcast room cover, account name, account avatar; adjusting the display form includes at least one of the following: adjusting the form of the live broadcast room cover, adjusting the form of the account name, adjusting the form of the account avatar, and adjusting the display order of the live broadcast information blocks of the target live broadcast account.

[0138] Specifically, when the live broadcast information block of the target live broadcast account displayed in the live broadcast information block set meets the target display condition, the terminal device can adjust the display form of the live broadcast information block of the target live broadcast account. Among them, the live broadcast information block of the target live broadcast account may include one or more of the live broadcast room cover, account name, and account avatar. The live broadcast information block of the target live broadcast account meets the target display condition and may include at least one of the following: the target live broadcast account has not been selected within the target time period (for example: the target live broadcast account has not been selected in the past 15 minutes, that is, the live broadcast room of the target live broadcast account has not been displayed in the past 15 minutes), the intimacy between the target live broadcast account and the target account is greater than the intimacy threshold, and the live broadcast popularity of the target live broadcast account is higher than the popularity threshold.

[0139] Adjusting the display form of the live broadcast information block may include at least one of the following: adjusting the form of the live broadcast room cover (for example, adjusting the live broadcast room cover from static display to dynamic display), adjusting the form of the account name (for example, making the font of the account name bold), adjusting the form of the account avatar (for example, adding dynamic special effects to the outer layer of the account avatar), and adjusting the display order of the live broadcast information block of the target live broadcast account (for example, fixing the live broadcast information block of the target live broadcast account in the live broadcast information block set, or increasing the display time of the live broadcast information block of the target live broadcast account in the live broadcast information block set). Through the method provided in the embodiment of the present application, the live broadcast information block of the live broadcast account that meets the target display condition can be adjusted, so that the live broadcast information block of the live broadcast account that meets the target display condition is more eye-catching, so that the user can obtain the live broadcast information block of the live broadcast account more quickly, which is conducive to improving the live broadcast viewing rate.

[0140] See also Fig.15 , which is a schematic diagram of another information display method provided by an embodiment of the present application. The terminal device can display Fig.15The associated account information page shown in the figure can display a live broadcast information block set and the published content information blocks of the associated accounts, wherein the live broadcast information block set displays the live broadcast information blocks of three live broadcast accounts. The live broadcast information blocks of these three live broadcast accounts are displayed in an aggregated manner in the live broadcast information block set. Among the three live broadcast accounts, the live broadcast information block of the live broadcast account named "Account A" meets the target display conditions, and the terminal device can adjust the display form of the live broadcast information block of the live broadcast account. Fig.15 As shown, the font of the account name of the live broadcast account is bold (including underline), and special effects are displayed around the account avatar of the live broadcast account.

[0141] In some cases, the associated account information page may further include a first display area, in which the account identifiers of multiple live broadcast accounts may be displayed, and the account identifiers may include information such as the account name, account status, and account avatar of the live broadcast account. In response to a triggering operation on the account identifier of the live broadcast account, the live broadcast page of the selected live broadcast account may be displayed.

[0142] S1402: In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, where the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

[0143] In an embodiment of the present application, in response to a triggering operation on a live broadcast information block set, the terminal device may display a live broadcast domain page, which is used to switch and display the live broadcast pages of each live broadcast account in at least one live broadcast account.

[0144] In some cases, the live broadcast domain page may be the live broadcast page of the selected live broadcast account, and in response to the switching operation on the live broadcast page, the live broadcast page of the switched live broadcast account may be displayed, and the switched live broadcast account is included in the live broadcast information block set. That is, the live broadcast page may be switched to display the live broadcast pages of other live broadcast accounts, and the other live broadcast accounts are all included in the live broadcast information block set (or the live broadcast information blocks of other live broadcast accounts are displayed in the live broadcast information block set). By switching the live broadcast page, the terminal device may display the live broadcast page of each live broadcast account in at least one live broadcast account. Through the method provided in the embodiment of the present application, the live broadcast room of the live broadcast account is directly displayed through the live broadcast information displayed in the second display area, thereby improving the display efficiency of the live broadcast room of the live broadcast account and improving the user experience.

[0145] See also Fig.16 , which is a schematic diagram of a live page display method provided by an embodiment of the present application. The terminal device can display Fig.15The associated account information page shown in FIG. 1 includes a live broadcast information block set and a published content information block of the associated account. The live broadcast information block set can display a live broadcast information block of at least one live broadcast account. In response to a trigger operation on a live broadcast information block of a live broadcast account, the terminal device can display the following information: Fig.16 The live domain page shown in 16a in the figure is the live page of the selected live account. For the switching operation of the live page of the selected live account, the terminal device can display the live page of the live account after switching, such as Fig.16 As shown in 16b, the live broadcast information block of the switched live broadcast account is displayed in the live broadcast information block set.

[0146] In other cases, the live domain page may display thumbnail live blocks of each live account in the live information block set. The thumbnail live block of the live account may display the live broadcast of the live account and the account ID of the live account. In response to the triggering operation of the thumbnail live block of any live account in the live domain page, the live page of the live account is displayed. In response to the switching operation of the live page of the live account, the live page of the live account after switching is displayed, and the live information block of the live account after switching is displayed in the live information block set. At this time, by triggering the thumbnail live blocks of each live account in the live domain page, the terminal device can display the live page of each live account in at least one live account.

[0147] See also Fig.17 , which is a schematic diagram of another method for displaying a live page provided by an embodiment of the present application. The terminal device can display Fig.15 The associated account information page shown in FIG. 1 shows a live broadcast information block set. In response to a trigger operation on the live broadcast information block set, the following may be displayed: Fig.17 The live domain page shown in 17a in FIG. 17a displays thumbnail live blocks of each live account in the live information block set. Fig.17 The terminal device can display the live broadcast page of the target live broadcast account by triggering the thumbnail live broadcast block of the live broadcast account with the account name "Account G" in 17a. Fig.17 In response to the switching operation of the live broadcast page of the target live broadcast account, the live broadcast page of the live broadcast account after the switching is displayed, as shown in the above Fig.16 Through the method provided in the embodiment of the present application, the live broadcast page switching of multiple live broadcast accounts in the live broadcast information block set can be realized, and the connection between the live broadcast pages of different live broadcast accounts can be realized, which is conducive to improving the user experience.

[0148] In one embodiment, the method for determining the live broadcast account after switching may be to randomly determine the live broadcast account after switching from the live broadcast accounts that have not been displayed in the multiple live broadcast accounts corresponding to the live broadcast information block set; or to determine the live broadcast account after switching according to the arrangement order of the multiple live broadcast accounts corresponding to the live broadcast information block set. The arrangement order of the multiple live broadcast accounts corresponding to the live broadcast information block set may be determined according to the popularity of the live broadcast account, or according to the intimacy between the live broadcast account and the target account, or according to other data that can be used to sort the live broadcast accounts.

[0149] In one embodiment, the information display method provided by the present application may further include the following steps: when the live broadcast page of the live broadcast account meets the prompt condition, the live broadcast switching information is displayed on the live broadcast page of the live broadcast account, and the live broadcast switching information is used to prompt the switching operation of the live broadcast page. Specifically, the terminal device can display the live broadcast page of the live broadcast account, and the prompt condition satisfied by the live broadcast page of the live broadcast account can be that the display time of the live broadcast page of the live broadcast account reaches the target time, and no trigger operation for the live broadcast page is received. For example, the terminal device continuously displays the live broadcast page of the live broadcast account for 20 seconds, and no trigger operation for the live broadcast page is received during the display period, then the live broadcast page of the live broadcast account meets the prompt condition. When the live broadcast page of the live broadcast account meets the prompt condition, the terminal device can display the live broadcast switching information on the live broadcast page of the live broadcast account, and the live broadcast switching information is used to prompt the switching operation of the live broadcast page, for example: the live broadcast switching information can be "swipe up and down to view more live broadcasts". The live broadcast switching information can also include the account identification of other live broadcast accounts in the live broadcast information block set. In order to ensure aesthetics, the transparency of the live broadcast switching information when displayed on the live broadcast page of the live broadcast account can be less than the transparency of the live broadcast page, so that when the live broadcast switching information is displayed, it does not affect the user's viewing of the live broadcast page. Through the method provided in the embodiment of the present application, the account identifications of other live broadcast accounts can be displayed on the live broadcast page of one live broadcast account, thereby realizing the connection between the live broadcast pages of different live broadcast accounts, which is conducive to users watching more live broadcasts conveniently and quickly.

[0150] See also Fig.18 , which is a schematic diagram of a live broadcast page provided by an embodiment of the present application. The terminal device displays the live broadcast page of the live broadcast account, and the live broadcast page of the live broadcast account meets the prompt condition, and the terminal device can display the live broadcast switching information in the live broadcast page of the live broadcast account. The live broadcast switching information includes the account identifiers of other live broadcast accounts in the live broadcast information block set, such as Fig.18 In response to a switching operation on the live broadcast page (e.g., sliding up), the terminal device may display the live broadcast pages of other live broadcast accounts in the live broadcast information block set, as shown above. Fig.16 As shown in 16b.

[0151] It should be noted that the locations of the first display area, the second display area, and the live broadcast information block set in the associated account information page provided in the above application embodiment are only a feasible implementation method. In actual application, the locations of these display areas can be adaptively adjusted according to different application requirements.

[0152] Through the information display method provided in the embodiment of the present application, the live broadcast information blocks of multiple live broadcast accounts can be aggregated and displayed in the associated account information page, which improves the display efficiency of the page. At the same time, the user does not need to frequently operate to obtain the live broadcast information of multiple live broadcast accounts, which is beneficial to improving the user experience; it is also possible to realize switching and connection between the live broadcast pages of different live broadcast accounts within the live broadcast page of the live broadcast account, which is beneficial for users to watch more live broadcasts conveniently and quickly.

[0153] See also Fig.19 , Fig.19 An interactive schematic diagram of an information display method provided in an embodiment of the present application, the information display method can be applied to the above Figure 1 In the first client, the second client and the server shown in Fig.19 The information display method shown includes but is not limited to steps S1901 to S1910, wherein:

[0154] S1901. The second client sends live broadcast data to the server.

[0155] In an embodiment of the present application, the live broadcast account corresponding to the second client (for example, the live broadcast account logged in in the second client) can perform network live broadcast. In response to the live broadcast operation, the second client sends the generated live broadcast data to the server. The live broadcast data generated by the second client may include live broadcast audio and video, live broadcast theme text, live broadcast cover image, etc. In some cases, the live broadcast account logged in in the second client may also be an account for obtaining the live broadcast content of other live broadcast accounts. In this case, the second client can implement the information display method implemented by the first client.

[0156] S1902: The server sends display data to the first client.

[0157] In the embodiment of the present application, after receiving the live broadcast data sent by the second client, the server can generate display data based on the live broadcast data, and the display data is used for the first client to display the associated account information page. The display data may include the account ID of the live broadcast account, the live broadcast information block of the live broadcast account being broadcast, the content published by the associated account, etc. After determining the display data, the server can send the display data to the first client.

[0158] S1903. In response to a display instruction of the associated account information page, the first client sends an information page acquisition request to the server.

[0159] In an embodiment of the present application, the display instruction of the associated account information page may be automatically generated by the first client, or may be generated according to the user's operation on the first client. The first client may generate an information page acquisition request in response to the display instruction of the associated account information page, and the information page acquisition request may carry the account information of the target account logged in in the first client. The account information of the target account may include information such as the account identifier of the target account. The information page acquisition request is used to request the server to obtain the account information of the associated account of the target account.

[0160] S1904. The server determines the associated account of the target account according to the account information of the target account carried in the information page acquisition request, and determines display data of the associated account information page according to the determined associated account.

[0161] In an embodiment of the present application, the server can determine at least one associated account of the target account based on the account information of the target account carried in the information page acquisition request sent by the first client. According to the status of at least one associated account, a live broadcast account set including the live broadcast account is determined, and the live broadcast accounts included in the live broadcast account set are associated accounts in the live broadcast state. The live broadcast account set includes a first subset and a second subset, and the first subset and the second subset do not overlap with each other. The server can determine the live broadcast information (for example: account identification, etc.) of each live broadcast account in the live broadcast account set and the published content information of the associated account, and can generate display data of the associated account information page based on the determined live broadcast information and published content information.

[0162] S1905. The server sends display data of the associated account information page to the first client.

[0163] In an embodiment of the present application, the server can send display data of the associated account information page to the first client, and the live broadcast information in the display data is used for the first client to display the account identification of the live broadcast account and the live broadcast information block of the live broadcast account, and the published content information in the display data is used for the first client to display the published content information block of the associated account.

[0164] S1906. The first client displays an associated account information page, wherein the associated account information page includes a first display area and a second display area, wherein the first display area displays the account identification of each live broadcast account of a first subset in the live broadcast account set, and the second display area displays the live broadcast information blocks of the live broadcast accounts of a second subset in the live broadcast account set and the published content information blocks of the associated accounts.

[0165] In an embodiment of the present application, after the first client receives the display data of the associated account information page sent by the server, the associated account information page can be displayed according to the display data of the associated account information page. The associated account information page may include a first display area, in which the account identification of each live broadcast account of the first subset in the live broadcast account set is displayed, and the second display area displays the live broadcast information block of the live broadcast account of the second subset in the live broadcast account set and the published content information block of the associated account. The first subset and the second subset do not overlap with each other. The live broadcast account is an account in the live broadcast state, and the associated account is an account that has an associated relationship with the target account. Assuming that the live broadcast account corresponding to the second client is in the live broadcast state, the account identification or live broadcast information block of the live broadcast account corresponding to the second client can be displayed in the first display area or the second display area. The specific implementation method of the first client displaying the associated account information page can be as shown in the above step S201.

[0166] In one embodiment, the first display area of ​​the associated account information page displayed by the first client displays the account identification of the scheduled live broadcast account, and the target account logged in to the first client has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account, as shown in the above step S901.

[0167] In one embodiment, the associated account information page displayed by the first client may also include a live broadcast information block set, where the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, as shown in the above step S1401.

[0168] S1907: The first client generates a request for obtaining a live page in response to a triggering operation of the account identifier or the live information block.

[0169] In an embodiment of the present application, after the first client displays the associated account information page, it can receive a trigger operation for the account identification or live information block of the live broadcast account. In response to the trigger operation, a live broadcast page acquisition request is generated. The live broadcast page acquisition request is used to request to obtain the live broadcast page data of the triggered live broadcast account from the server.

[0170] S1908. The first client sends a request to the server for obtaining a live broadcast page.

[0171] In an embodiment of the present application, the first client may send a live broadcast page acquisition request to the server to obtain the live broadcast page data of the triggered live broadcast account returned by the server.

[0172] S1909. The server sends the live page data to the first client in response to the live page acquisition request.

[0173] In an embodiment of the present application, the server may receive a live page acquisition request sent by the first client, and query the live page data of the triggered live account from the database according to the account information of the triggered live account. After determining the live page data of the triggered live account, the server responds to the live page acquisition request and sends the live page data to the first client. The live page data is used to instruct the first client to display the live page of the triggered live account.

[0174] S1910: In response to a triggering operation on an account identifier or a live broadcast information block of a triggered live broadcast account, the first client displays a live broadcast page of the triggered live broadcast account.

[0175] In the embodiment of the present application, the first client can receive the live page data sent by the server, and in response to the triggering operation of the account identification or live information block of the triggered live account, display the live page of the triggered live account. The specific implementation method of the first client displaying the live page can be as shown in the above step S202.

[0176] In one embodiment, when the first display area of ​​the associated account information page displayed by the first client displays the account identification of the scheduled live broadcast account (the target account logged in in the first client has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account), in response to the triggering operation on the account identification of the scheduled live broadcast account, the first client can display the live playback content of the target live broadcast, as shown in the above step S902.

[0177] In one embodiment, when the associated account information page displayed by the first client also includes a live broadcast information block set (the live broadcast information block set includes the live broadcast information block of at least one live broadcast account), in response to the triggering operation of the live broadcast information block set, the first client can display a live broadcast domain page, which is used to switch to display the live broadcast page of any live broadcast account in at least one live broadcast account, as shown in the above step S1402.

[0178] Through the information display method provided in the embodiment of the present application, the information display methods of two live broadcast accounts (i.e., the account identification in the first display area and the live broadcast information block in the second display area) can be combined to enrich the display methods of the live broadcast account information. Compared with the tiled display method, the method provided by the present application can effectively improve the display efficiency of the live broadcast account information in the page, without the need for users to frequently switch operations, effectively improving the user experience; a stable live broadcast playback entrance can be provided in the associated account information page, so that users can quickly obtain the live broadcast playback content of the live broadcast account through the associated account information page, effectively shortening the interactive process of obtaining the live broadcast playback content, which is conducive to improving the playback rate of the live broadcast playback content; when the live broadcast playback content is associated with a product, the method provided by the present application can be conducive to increasing the transaction volume of the product; the live broadcast information blocks of multiple live broadcast accounts can also be aggregated and displayed in the associated account information page, improving the display efficiency of the page, without the need for users to frequently operate to obtain the live broadcast information of multiple live broadcast accounts, which is conducive to improving the user experience; switching and connection between live broadcast pages of different live broadcast accounts can also be realized in the live broadcast page, which is conducive to users watching more live broadcasts conveniently and quickly.

[0179] See also Fig. 20 , Fig. 20 This is a structural block diagram of an information display device provided in an embodiment of the present application. The information display device can be set in the computer device provided in an embodiment of the present application, and the computer device can be the above-mentioned Figure 1 The information shown is a first client 100 or a second client 200 in the system. Fig. 20 The information display device shown may be a computer program running in a computer device, and the information display device may be used to execute Figure 2 Part or all of the steps in the information display method embodiment shown. Fig. 20 , the information display device may include the following units:

[0180] The first display unit 2001 is used to display an associated account information page, wherein the associated account information page includes a first display area and a second display area, wherein the first display area displays account identifiers of each live broadcast account of a first subset in the live broadcast account set, and the second display area displays live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0181] The first display unit 2001 is further configured to display a live broadcast page of a triggered live broadcast account in response to a triggering operation on the account identifier or the live broadcast information block.

[0182] In one embodiment, the first display area further displays an account identifier of the scheduled live broadcast account, and the target account has performed a reservation operation on the first live broadcast that has been completed by the scheduled live broadcast account. The first display unit 2001 is further used to perform the following steps:

[0183] In response to a triggering operation on the account identification of the scheduled live broadcast account, live broadcast playback content of the first live broadcast is displayed.

[0184] In one embodiment, Fig. 20 The information display device shown may further include a processing unit 2002, and the processing unit 2002 is further configured to perform the following steps:

[0185] In response to a switching operation on the first display area, the first subset and the second subset are updated to obtain an updated first subset and an updated second subset, wherein the updated first subset includes at least one live broadcast account in the second subset, the updated second subset includes at least one live broadcast account in the first subset, and the updated first subset and the updated second subset do not overlap with each other;

[0186] The first display area displays the account identification of each live broadcast account in the updated first subset, and the second display area displays the live broadcast information blocks of the live broadcast accounts in the updated second subset.

[0187] In one embodiment, Fig. 20 The information display device shown may further include a switching unit 2003, and the switching unit 2003 is further configured to perform the following steps:

[0188] In response to a switching operation on the live broadcast account Pi displayed in the first display area, the account identifier of the live broadcast account Pi is removed from the first display area, and a live broadcast information block of the live broadcast account Pi is displayed in the second display area;

[0189] A live broadcast account Qi is selected from the second display area, the live broadcast information block of the live broadcast account Qi is removed from the second display area, and the account identification of the live broadcast account Qi is displayed in the first display area.

[0190] In one embodiment, the first display unit 2001 is further configured to perform the following steps:

[0191] In response to a page switching operation on the live broadcast page of the triggered live broadcast account, a live broadcast page of a recommended live broadcast account is displayed, and the recommended live broadcast account is a live broadcast account in the live broadcast account set.

[0192] In one embodiment, the first display unit 2001 is further configured to perform the following steps:

[0193] If the target account has performed a reservation operation on the second live broadcast of the triggered live broadcast account, a live broadcast playback logo of the second live broadcast is displayed on the live broadcast page of the triggered live broadcast account;

[0194] In response to a triggering operation on the live broadcast playback identifier of the second live broadcast, the live broadcast playback content of the second live broadcast is displayed.

[0195] In one embodiment, the second display area displays the live broadcast information blocks of Q live broadcast accounts in the form of a live broadcast information block set, where Q is a positive integer; the first display unit 2001 is further used to perform the following steps:

[0196] In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of any live broadcast account among the Q live broadcast accounts.

[0197] In one embodiment, the first display area displays account identifiers of P live broadcast accounts, and the first display unit 2001 is further used to perform the following steps:

[0198] In response to a closing operation on the first display area, closing the first display area;

[0199] The live broadcast information blocks of the P live broadcast accounts are displayed in the second display area.

[0200] Through the information display device provided in the embodiment of the present application, the information display methods of two live broadcast accounts (i.e., the account identification in the first display area and the live broadcast information block in the second display area) can be combined to enrich the display method of the live broadcast account information. Compared with the tiled display method, the method provided by the present application can effectively improve the display efficiency of the live broadcast account information in the page, without the need for users to frequently switch operations, effectively improving the user experience; the live broadcast account displayed in the first display area and the live broadcast account displayed in the second display area can be switched with each other, and the display method of the live broadcast information of the same live broadcast account can be changed to increase the fun. At the same time, the live broadcast information of the same live broadcast account is displayed in different ways, which can effectively avoid the live broadcast information of the live broadcast account not being displayed, ensure the exposure rate of each live broadcast account in the live broadcast account set, and is also conducive to improving the efficiency of users in obtaining live broadcast information; the display of live broadcast playback content can also be realized, shortening the interactive process of obtaining live broadcast playback content, and improving the play rate of live broadcast playback content. It can also realize the connection between the live broadcast rooms of multiple live broadcast accounts, which is conducive to further improving the user experience.

[0201] See also Fig.21 , Fig.21This is a structural block diagram of another information display device provided in an embodiment of the present application. The information display device can be set in the computer device provided in an embodiment of the present application, and the computer device can be the above-mentioned Figure 1 The information shown is a first client 100 or a second client 200 in the system. Fig.21 The information display device shown may be a computer program running in a computer device, and the information display device may be used to execute Fig. 9 Part or all of the steps in the information display method embodiment shown. Fig.21 , the information display device may include the following units:

[0202] The second display unit 2101 is used to display an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account that has an associated relationship with the target account; the target account has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account;

[0203] The triggering unit 2102 is used to display the live playback content of the target live broadcast in response to the triggering operation on the account identification of the scheduled live broadcast account.

[0204] Through the information display device provided in the embodiment of the present application, a stable playback entry (i.e., the account ID of the scheduled live broadcast account) can be provided in the associated account information page, so that the user can quickly obtain the scheduled live broadcast playback content of the scheduled live broadcast account through the associated account information page, effectively shortening the interactive process of obtaining the live broadcast playback content, which is conducive to improving the display efficiency of the live broadcast playback content; when the live broadcast playback content is associated with a commodity, the method provided in the present application can be conducive to increasing the transaction volume of the commodity.

[0205] See also Fig. 22 , Fig. 22 This is a structural block diagram of another information display device provided in the embodiment of the present application. The information display device can be set in the computer device provided in the embodiment of the present application, and the computer device can be the above-mentioned Figure 1 The information shown is a first client 100 or a second client 200 in the system. Fig. 22 The information display device shown may be a computer program running in a computer device, and the information display device may be used to execute Fig.14 Part or all of the steps in the information display method embodiment shown. Fig. 22 , the information display device may include the following units:

[0206] The third display unit 2201 is used to display an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in the live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0207] The response unit 2202 is used to display a live broadcast domain page in response to a trigger operation on the live broadcast information block set, and the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

[0208] Through the information display device provided in the embodiment of the present application, the live broadcast information blocks of multiple live broadcast accounts can be aggregated and displayed in the associated account information page, which improves the display efficiency of the page. At the same time, the user does not need to frequently operate to obtain the live broadcast information of multiple live broadcast accounts, which is beneficial to improving the user experience; it is also possible to realize switching and connection between the live broadcast pages of different live broadcast accounts within the live broadcast page of the live broadcast account, which is beneficial for users to watch more live broadcasts conveniently and quickly.

[0209] Based on the above method and device embodiments, the present application embodiment provides a computer device. Fig.23 , Fig.23 A structural block diagram of a computer device provided in an embodiment of the present application. Fig.23 The computer device shown can be the above Figure 1 The first client 100 or the second client 200. Fig.23 The computer device shown includes at least a processor 2301, an input interface 2302, an output interface 2303, and a computer-readable storage medium 2304. The processor 2301, the input interface 2302, the output interface 2303, and the computer-readable storage medium 2304 may be connected via a bus or other means.

[0210] The computer-readable storage medium 2304 may be stored in a memory of a computer device. The computer-readable storage medium 2304 is used to store a computer program. The computer program includes program instructions (such as Fig.23 The processor 2301 is used to execute the computer program stored in the computer-readable storage medium 2304. The processor 2301 (or CPU (Central Processing Unit)) is the computing core and control core of the computer device, which is suitable for implementing the computer program, specifically suitable for loading and executing the computer program to implement the corresponding method flow or corresponding function.

[0211] The embodiment of the present application also provides a computer-readable storage medium (Memory), which is a memory device in a computer device for storing programs and data. It is understandable that the computer-readable storage medium here can include both built-in storage media in the computer device and, of course, extended storage media supported by the computer device. The computer-readable storage medium provides a storage space that stores the operating system of the computer device. In addition, a computer program suitable for being loaded and executed by a processor is also stored in the storage space. It should be noted that the computer-readable storage medium here can be a high-speed RAM memory or a non-volatile memory (Non-Volatile Memory), such as at least one disk storage; optionally, it can also be at least one computer-readable storage medium located away from the aforementioned processor.

[0212] In a specific implementation, the processor 2301 may load and execute a computer program stored in the computer-readable storage medium 2304 to implement the above-mentioned Figure 2 or Fig. 9 or Fig.14 In the specific implementation, when the computer device implements the following steps: Figure 2 When performing the corresponding steps in the information display method shown in FIG. 2 , the computer program in the computer-readable storage medium 2304 is loaded by the processor 2301 and executes the following steps:

[0213] Displaying an associated account information page, the associated account information page comprising a first display area and a second display area, the first display area displaying account identifiers of each live broadcast account of a first subset in the live broadcast account set, and the second display area displaying live broadcast information blocks of live broadcast accounts of a second subset in the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0214] In response to a triggering operation on the account identifier or the live broadcast information block, a live broadcast page of the triggered live broadcast account is displayed.

[0215] In one embodiment, the first display area further displays an account identifier of the scheduled live broadcast account, the target account has performed a reservation operation on the first live broadcast that has been completed by the scheduled live broadcast account, and the computer program in the computer-readable storage medium 2304 is also used to perform the following steps when loaded and executed by the processor 2301:

[0216] In response to a triggering operation on the account identification of the scheduled live broadcast account, live broadcast playback content of the first live broadcast is displayed.

[0217] In one embodiment, when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0218] In response to a switching operation on the first display area, the first subset and the second subset are updated to obtain an updated first subset and an updated second subset, wherein the updated first subset includes at least one live broadcast account in the second subset, the updated second subset includes at least one live broadcast account in the first subset, and the updated first subset and the updated second subset do not overlap with each other;

[0219] The first display area displays the account identification of each live broadcast account in the updated first subset, and the second display area displays the live broadcast information blocks of the live broadcast accounts in the updated second subset.

[0220] In one embodiment, when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0221] In response to a switching operation on the live broadcast account Pi displayed in the first display area, the account identifier of the live broadcast account Pi is removed from the first display area, and a live broadcast information block of the live broadcast account Pi is displayed in the second display area;

[0222] A live broadcast account Qi is selected from the second display area, the live broadcast information block of the live broadcast account Qi is removed from the second display area, and the account identification of the live broadcast account Qi is displayed in the first display area.

[0223] In one embodiment, when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0224] In response to a page switching operation on the live broadcast page of the triggered live broadcast account, a live broadcast page of a recommended live broadcast account is displayed, and the recommended live broadcast account is a live broadcast account in the live broadcast account set.

[0225] In one embodiment, when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0226] If the target account has performed a reservation operation on the second live broadcast of the triggered live broadcast account, a live broadcast playback logo of the second live broadcast is displayed on the live broadcast page of the triggered live broadcast account;

[0227] In response to a triggering operation on the live broadcast playback identifier of the second live broadcast, the live broadcast playback content of the second live broadcast is displayed.

[0228] In one embodiment, the second display area displays the live broadcast information blocks of Q live broadcast accounts in the form of a live broadcast information block set, where Q is a positive integer; when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0229] In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of any live broadcast account among the Q live broadcast accounts.

[0230] In one embodiment, when the computer program in the computer readable storage medium 2304 is loaded and executed by the processor 2301, it is also used to perform the following steps:

[0231] In response to a closing operation on the first display area, closing the first display area;

[0232] The live broadcast information blocks of the P live broadcast accounts are displayed in the second display area.

[0233] In one embodiment, when a computer device implements Fig. 9 When performing the corresponding steps in the information display method shown in FIG. 2 , the computer program in the computer-readable storage medium 2304 is loaded by the processor 2301 and executes the following steps:

[0234] Displaying an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account associated with the target account; the target account has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account;

[0235] In response to a triggering operation on the account identification of the scheduled live broadcast account, the live broadcast playback content of the target live broadcast is displayed.

[0236] In one embodiment, when a computer device implements Fig.14 When performing the corresponding steps in the information display method shown in FIG. 2 , the computer program in the computer-readable storage medium 2304 is loaded by the processor 2301 and executes the following steps:

[0237] Displaying an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account;

[0238] In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

[0239] Through the computer device provided in the embodiment of the present application, two information display modes of live broadcast accounts (i.e., the account identification in the first display area and the live broadcast information block in the second display area) can be combined to enrich the display mode of the live broadcast account information. Compared with the tiled display mode, the method provided by the present application can effectively improve the display efficiency of the live broadcast account information in the page, without the need for users to frequently switch operations, effectively improving the user experience; a stable live broadcast playback entrance can be provided in the associated account information page, so that users can quickly obtain the live broadcast playback content of the live broadcast account through the associated account information page, effectively shortening the interactive process of obtaining the live broadcast playback content, which is conducive to improving the playback rate of the live broadcast playback content; when the live broadcast playback content is associated with a product, the method provided by the present application can be conducive to increasing the transaction volume of the product; the live broadcast information blocks of multiple live broadcast accounts can also be aggregated and displayed in the associated account information page, improving the display efficiency of the page, without the need for users to frequently operate to obtain the live broadcast information of multiple live broadcast accounts, which is conducive to improving the user experience; switching and connection between live broadcast pages of different live broadcast accounts can also be realized in the live broadcast page, which is conducive to users watching more live broadcasts conveniently and quickly.

[0240] The embodiment of the present application also provides a computer-readable storage medium, in which computer instructions are stored, and when the computer instructions are executed on a computer device, the computer device executes the steps in the method embodiments of the present application to implement the information display method provided by the embodiment of the present application. The specific implementation method can be referred to the above description, which will not be repeated here.

[0241] The embodiment of the present application also provides a computer program product, which includes a computer program or a computer instruction, and the computer program or the computer instruction is stored in a computer-readable storage medium. The processor of the computer device reads the computer program or the computer instruction from the computer-readable storage medium, and the processor executes the computer program or the computer instruction, so that the computer device executes the steps in the embodiments of the present application to implement the information display method provided by the embodiment of the present application. The specific implementation method can be referred to the above description, which will not be repeated here.

[0242] It can be appreciated by those skilled in the art that the units and algorithm steps of each example described in conjunction with the embodiments disclosed in this application can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the target application and design constraints of the technical solution. Professional technical objects can use different methods to implement the described functions for the application of each target, but such implementation should not be considered to be beyond the scope of this application. In the embodiments of the present application, the term "module" or "unit" refers to a computer program or a part of a computer program with a predetermined function, and works with other related parts to achieve a predetermined goal, and can be implemented in whole or in part by using software, hardware (such as processing circuits or memories) or a combination thereof. Similarly, a processor (or multiple processors or memories) can be used to implement one or more modules or units. In addition, each module or unit can be a part of an overall module or unit containing the function of the module or unit.

[0243] In the above embodiments, it can be implemented in whole or in part by software, hardware, firmware or any combination thereof. When implemented using software, it can be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loading and executing computer program instructions on a computer, the process or function according to the embodiment of the present application is generated in whole or in part. The computer can be a general-purpose computer, a special-purpose computer, a computer network or other programmable device. The computer instructions can be stored in a computer-readable storage medium or transmitted by a computer-readable storage medium. The computer instructions can be transmitted from a website site, a computer, a server or a data center to another website site, a computer, a server or a data center by wired (e.g., coaxial cable, optical fiber, digital subscriber line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) mode. The computer-readable storage medium can be any available medium that a computer can access or a data storage device such as a server, a data center, etc. that contains one or more available media integrated. The available medium can be a magnetic medium (e.g., a floppy disk, a hard disk, a tape), an optical medium (e.g., a DVD), or a semiconductor medium (e.g., a solid-state drive (SSD)), etc.

[0244] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any technical object familiar with the technical field within the technical scope disclosed in the present application can be easily thought of for changes or replacements, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application shall be based on the protection scope of the claims.

Claims

1. An information display method, characterized in that: Applied to a terminal corresponding to a target account, the method includes: Displaying an associated account information page, the associated account information page comprising a first display area and a second display area, the first display area displaying account identifiers of each live broadcast account in a first subset of the live broadcast account set, and the second display area displaying live broadcast information blocks of live broadcast accounts in a second subset of the live broadcast account set and published content information blocks of associated accounts; the first subset and the second subset do not overlap with each other, the live broadcast account is an account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account; In response to a triggering operation on the account identifier or the live broadcast information block, a live broadcast page of the triggered live broadcast account is displayed.

2. The method according to claim 1, characterized in that The first display area also displays an account identifier of the scheduled live broadcast account, and the target account has performed a reservation operation on a first live broadcast that has been completed by the scheduled live broadcast account. The method further includes: In response to a triggering operation on the account identification of the scheduled live broadcast account, live broadcast playback content of the first live broadcast is displayed.

3. The method according to claim 1, characterized in that The method further comprises: In response to a switching operation on the first display area, the first subset and the second subset are updated to obtain an updated first subset and an updated second subset, wherein the updated first subset includes at least one live broadcast account in the second subset, the updated second subset includes at least one live broadcast account in the first subset, and the updated first subset and the updated second subset do not overlap with each other; The first display area displays the account identification of each live broadcast account in the updated first subset, and the second display area displays the live broadcast information blocks of the live broadcast accounts in the updated second subset.

4. The method according to claim 1, characterized in that The method further comprises: In response to a switching operation on the live broadcast account Pi displayed in the first display area, the account identifier of the live broadcast account Pi is removed from the first display area, and a live broadcast information block of the live broadcast account Pi is displayed in the second display area; Select the live broadcast account Qi from the second display area, remove the live broadcast information block of the live broadcast account Qi from the second display area, and display the account identification of the live broadcast account Qi in the first display area.

5. The method according to claim 1, characterized in that The method further comprises: In response to a page switching operation on the live broadcast page of the triggered live broadcast account, a live broadcast page of a recommended live broadcast account is displayed, and the recommended live broadcast account is a live broadcast account in the live broadcast account set of the application.

6. The method according to any one of claims 1 to 5, characterized in that: The method further comprises: If the target account has performed a reservation operation on the second live broadcast of the triggered live broadcast account, a live broadcast playback logo of the second live broadcast is displayed on the live broadcast page of the triggered live broadcast account; In response to a triggering operation on the live broadcast playback identifier of the second live broadcast, the live broadcast playback content of the second live broadcast is displayed.

7. The method according to any one of claims 1 to 5, characterized in that: The second display area displays the live broadcast information blocks of the Q live broadcast accounts in the form of a live broadcast information block set; the method further includes: In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of any live broadcast account among the Q live broadcast accounts.

8. The method according to any one of claims 1 to 5, characterized in that: The first display area displays account identifiers of P live broadcast accounts, and the method further includes: In response to a closing operation on the first display area, closing the first display area; The live broadcast information blocks of the P live broadcast accounts are displayed in the second display area.

9. An information display method, characterized in that: Applied to a terminal corresponding to a target account, the method includes: Displaying an associated account information page, wherein the associated account information page includes a first display area and a second display area, the first display area displays an account identifier of the scheduled live broadcast account, and the second display area displays a published content information block of the associated account; the associated account is an account associated with the target account; the target account has performed a reservation operation on the target live broadcast that has been completed by the scheduled live broadcast account; In response to a triggering operation on the account identification of the scheduled live broadcast account, the live broadcast playback content of the target live broadcast is displayed.

10. An information display method, characterized in that: Applied to a terminal corresponding to a target account, the method includes: Displaying an associated account information page, wherein the associated account information page includes a live broadcast information block set and a published content information block of an associated account, the live broadcast information block set includes a live broadcast information block of at least one live broadcast account, the live broadcast account is the associated account in a live broadcast state, and the associated account is an account that has an associated relationship with the target account; In response to a triggering operation on the live broadcast information block set, a live broadcast domain page is displayed, and the live broadcast domain page is used to switch and display the live broadcast page of each live broadcast account in the at least one live broadcast account.

11. An information display device, characterized in that: The device comprises a unit for implementing the information display method according to any one of claims 1 to 8, or comprises a unit for implementing the information display method according to claim 9, or comprises a unit for implementing the information display method according to claim 10.

12. A computer device, characterized in that: The computer device comprises: a processor suitable for implementing a computer program; A computer-readable storage medium storing a computer program, wherein the computer program is suitable for being loaded by the processor and implementing the information display method as described in any one of claims 1 to 8, or the information display method as described in claim 9, or the information display method as described in claim 10.

13. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, which is suitable for being loaded by a processor and implementing the information display method according to any one of claims 1 to 8, or the information display method according to claim 9, or the information display method according to claim 10.

14. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the information display method according to any one of claims 1 to 8, or the information display method according to claim 9, or the information display method according to claim 10 is implemented.

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