A home furnishing exchange platform and exchange method

Abstract

The present invention relates to the field of e-commerce management technology, and discloses a home exchange platform and exchange method, including a merchant management unit, a user management unit and a platform management unit. The merchant management unit is used for the merchant to enter the platform and manage the merchant's basic information and the products sold; the user management unit is used for the user to enter the platform and manage the user's basic information, and conduct shopping transactions on the platform; the platform management unit is used to manage the merchants and users who have settled in, and evaluate the integrity of the merchants and users based on the acquired management data, and is also used to formulate sales strategies based on the transaction data counted by the platform, and push the sales strategies to the merchant management unit. The present invention tracks and updates the merchant and user integrity values ​​in real time, combines transaction data analysis, formulates accurate sales strategies and pushes them to merchants, helps them flexibly adjust their sales strategies, and at the same time stimulates user purchases, ensures market stability, and realizes scientific management of the platform.

Description

Technical Field

[0001] The present invention relates to the technical field of e-commerce systems, and in particular to a home furnishing exchange platform and an exchange method. Background Art

[0002] In the current widespread practice of e-commerce, traditional e-commerce platforms mainly play the role of connecting merchants and users, providing an online place for product display and transactions. However, these platforms are often limited to the basic construction of technical architecture, that is, building an interface environment that is convenient for product browsing, searching and purchasing, but fail to deeply explore and use advanced technologies such as big data to create more intelligent and personalized promotional strategies and sales support tools.

[0003] Due to the lack of effective data analysis and intelligent recommendation mechanisms, merchants find it difficult to accurately grasp market dynamics and consumer preferences, and are thus unable to flexibly adjust sales strategies to adapt to changes in market demand. This has led merchants to adopt a wide-ranging marketing strategy when promoting products, which is not only inefficient, but also difficult to accurately reach the target customer group, making it difficult to effectively increase sales volume. At the same time, users are also faced with the problem of information overload, and it is difficult to quickly filter out products that meet personal needs from a large number of products, which reduces shopping experience and satisfaction, and further inhibits the stimulation of consumer desire.

[0004] In addition, because the platform fails to effectively promote deep interaction and personalized connections between merchants and users, insufficient user stickiness has become a common phenomenon. This not only makes it difficult for merchants to establish a stable customer base and increases the risk of inventory backlogs, but also limits the activity and liquidity of the entire trading market, and is prone to false and malicious transactions, which not only undermines fair competition in the market, but also misleads other users' purchasing decisions, reduces the trust of the entire trading market, and makes it difficult to form a virtuous circle. Summary of the invention

[0005] The present invention aims to provide a home furnishing exchange platform and exchange method to solve the problem that the existing e-commerce model is difficult to effectively promote transaction efficiency, increase the stickiness between merchants and consumers, and thus is difficult to stimulate consumers' purchasing desire, thereby increasing merchants' inventory backlogs and failing to form a benign trading environment.

[0006] To achieve the above object, the present invention adopts the following technical solution: a home furnishing exchange platform, including a merchant management unit, a user management unit and a platform management unit;

[0007] The merchant management unit is used for merchants to enter the platform and manage the basic information of merchants and the products sold; the merchant management unit includes a basic information module, a product management module and a sales management module;

[0008] The user management unit is used for users to register on the platform, manage basic information of users, and conduct shopping transactions on the platform; the user management unit includes a user module and a consumption management module;

[0009] The platform management unit is used to manage merchants and users who have settled in the platform, and evaluate the integrity of merchants and users based on the acquired management data; it is also used to formulate sales strategies based on the transaction data collected by the platform, and push the sales strategies to the merchant management unit; the platform management unit includes a transaction management module, an integrity management module and an audit management module;

[0010] The merchant management unit is also used to select a corresponding sales model according to the sales strategy.

[0011] Furthermore, the transaction management module is used to perform statistical management on the transaction data and verification codes of the platform, and formulate sales strategies based on the acquired transaction data; the integrity management module is used to evaluate the integrity level of merchants and users based on their transaction records; the audit management module is used to audit the entire operation process on the platform.

[0012] Furthermore, the sales strategy is to formulate a method for using the electronic voucher for product exchange based on the acquired transaction information, and the method for using the electronic voucher includes the type of electronic voucher, the face value of the electronic voucher, the method of participation, and the exchange conditions.

[0013] Furthermore, the basic information module is used to manage the merchant's entry information, business scope and type; the product management module is used to manage and update the registered product information, and select and set the sales model corresponding to the product; the sales management module is used to track the order throughout the entire process, count order information, and obtain sales strategies.

[0014] Furthermore, the user module is used to manage basic user information; the consumption management module is used to manage the electronic voucher information held by the user and the user account balance management.

[0015] Furthermore, the electronic voucher information includes the number of electronic vouchers, the current value coefficient of the electronic voucher, available electronic vouchers and unavailable electronic vouchers.

[0016] At the same time, the present solution also provides a home furnishing exchange purchasing method on the home furnishing exchange purchasing platform, which is applied to the above-mentioned home furnishing exchange purchasing platform and includes the following steps:

[0017] Step 1: Obtain the basic information and transaction information of merchants and users to evaluate the integrity of merchants and users;

[0018] Step 2: Obtain platform transaction data, analyze the transaction data, generate sales strategies, and push them to the merchant end;

[0019] Step 3: The merchant selects a corresponding sales strategy based on the nature of the product being sold and formulates a product sales model to form a corresponding electronic voucher usage method;

[0020] Step 4: issuing corresponding electronic vouchers according to the user's purchase amount;

[0021] Step 5: When the user uses the e-voucher, the available e-voucher information is determined according to the current merchant and user's credit rating, and the current value coefficient of the e-voucher is evaluated;

[0022] Step 6: According to the current value coefficient of the electronic voucher, the relative effective value of the electronic voucher is adjusted, and an equivalent item is exchanged.

[0023] Furthermore, the merchant's integrity level MT is evaluated by comprehensively evaluating the merchant's credit level Cr, merchant evaluation Me, transaction record Tr, activity intensity information Pi, qualification certification Qc and after-sales processing record As regularly obtained within the specified period T; the user's integrity level UT is evaluated by comprehensively evaluating the basic information authenticity IA, transaction rate TE, evaluation quality EQ and complaint information CI regularly obtained within the T period.

[0024] Furthermore, the transaction information includes product type, sales volume of the corresponding product type, transaction volume, after-sales status, and user transaction records.

[0025] Furthermore, the current value coefficient of the electronic voucher is evaluated and calculated based on the purchasing power of the user, the current value of the commodity and the current market environment.

[0026] The principles and advantages of this solution are:

[0027] This solution implements a continuous observation and instant update mechanism of integrity value by real-time tracking of the integrity value levels of merchants and users, so as to strengthen the credibility and reliability of integrity value and provide solid guarantee for platform management and transaction market stability. Based on the collected transaction data, the system can dynamically analyze the sales status and market trends of current commodities and their categories, and design accurate sales strategies accordingly. Subsequently, information is filtered according to the integrity value evaluation results and pushed to the merchant side, helping merchants to break through information barriers, flexibly adjust commodity structure and preferential activities according to market dynamics, effectively increase sales and revenue, while reducing the risk of excess inventory and promoting the healthy development of merchants. In addition, this mechanism also allows users to enjoy discounts, further stimulate their willingness to buy, promote the prosperity of economic activities, and thus ensure market balance and stability. Ultimately, this series of measures helps the platform to achieve scientific and quantitative management of operational processes such as supervision and write-off. BRIEF DESCRIPTION OF THE DRAWINGS

[0028] Figure 1The present invention is a structural schematic diagram of a home furnishing exchange platform.

[0029] Figure 2 The present invention is a flowchart of a home furnishing exchange method on a home furnishing exchange platform. DETAILED DESCRIPTION

[0030] The following is further described in detail through specific implementation methods:

[0031] In this embodiment, a home exchange platform is a promotion method under the e-commerce model. By reasonably formulating sales strategies and recommending them to merchants in a targeted manner, merchants can formulate effective electronic coupons based on products. The issuance of electronic coupons increases the stickiness between merchants and users, stimulates users' consumption desires, satisfies users' shopping needs, and thus helps merchants effectively clear inventory, increase sales, and form a healthy trading environment. In this embodiment, as shown in the attached Figure 1 As shown, the home furnishing exchange platform is mainly used to provide furniture product transactions and management for merchants and users, and specifically includes a merchant management unit, a user management unit and a platform management unit.

[0032] The merchant management unit is used for merchants to enter the platform and manage the merchant's basic information and the products sold. The merchant management unit includes a basic information module, a product management module, and a sales management module.

[0033] The basic information module is used to manage the merchant's entry information and business scope and type. The entry information includes the merchant name, person in charge information, entry time, inventory duration, and qualification information. The qualification information includes necessary qualifications such as certificates, qualifications, and procedures required for operation. The business scope and type stipulate the types of products that merchants can sell and the types of goods corresponding to the products sold.

[0034] The product management module is used by merchants to manage and update the product information they sell, and to select the sales model corresponding to the product. For example, merchants can edit, delete or add product information to be sold according to the market environment and business management, including the basic information, appearance, type, price of the product, and choose whether the current product needs to be included in marketing promotions and other activities to formulate its sales model.

[0035] The sales management module is used for merchants to track the entire process of orders, including order generation, order invoice information, order outbound process, logistics and transportation supervision, order receipt completion, order cancellation and other full-process tracking and control, which is convenient for intuitive management of order information and improves order transparency. At the same time, order information can be counted according to the order management process. In this embodiment, order information includes bills, settlements, revenue and other data statistics, which is convenient for merchants to understand the sales situation and sales trends of products in an overall way. At the same time, it can also accurately find specific data information and details, which is more conducive to merchants to choose corresponding sales models according to sales strategies. In this embodiment, the sales model is to set whether the product participates in preferential activities, the time period of participation, and the degree of participation, etc., among which preferential activities are to issue electronic coupons of a certain denomination according to the sales amount of the product, which are used to exchange for other products. At the same time, the sales strategy information pushed by the platform management unit is also obtained through the sales management module, so as to conduct comprehensive evaluation and screening to maximize sales profits, and help improve the continuity and stability of transactions to balance the market.

[0036] The user management unit is used for users to enter the platform, manage basic information of users, and conduct shopping transactions on the platform. In this embodiment, the user management unit includes a user module and a consumption management module.

[0037] The user module is used to manage basic user information. In this embodiment, the basic user information includes basic information such as user name and account information.

[0038] The consumption management module is used to manage the electronic voucher information held by the user and the user account balance management. In this embodiment, the electronic voucher information includes the number of electronic vouchers held, the current value coefficient of the electronic voucher, the available electronic vouchers and the unavailable electronic vouchers, etc., so that users can quickly find and manage. The account balance includes the balance information such as the change, points, and amount held, where the change is the amount of money in the personal account of the system, the points are the accumulated points data after shopping, and the amount is the direct amount value corresponding to the electronic voucher currently held. Users can withdraw or recharge the change, exchange and use the points, and use, abandon, delete, transfer and increase the electronic voucher.

[0039] The platform management unit is used to manage merchants and users who have settled in the platform, and evaluate the integrity of merchants and users based on the acquired management data. It is also used to formulate sales strategies based on the transaction data collected by the platform, and push the sales strategies to the merchant management unit. In this embodiment, the platform management unit includes a transaction management module, an integrity management module, and an audit management module.

[0040] In this embodiment, the platform management unit obtains the corresponding management data of merchants and users from the merchant management unit and the user management unit respectively, and audits the entire operation process on the platform through the audit management module. This includes auditing the merchant information and user information to ensure the authenticity and validity of the basic information, and auditing and monitoring the operation process and security during the transaction through the audit management module to ensure the safety and reliability of the transaction.

[0041] In this embodiment, the integrity management module is used to evaluate the integrity level of merchants and users respectively according to the transaction records of merchants and users. Among them, the integrity level MT of the merchant is evaluated by the merchant credit level Cr obtained regularly within the set time period T, such as the merchant credit level Cr can be calculated based on multiple dimensional factors such as complaint handling, account update frequency, and duration, and the corresponding weight ω1 is assigned; the merchant evaluation Me is calculated based on factors including product quality, service quality, and after-sales service, and the corresponding weight ω2 is assigned; the transaction record Tr is calculated based on factors such as the number of transactions and the transaction amount to reflect the sales performance and popularity of the merchant, and the corresponding weight ω3 is assigned; the activity strength information Pi is calculated based on factors such as the product type participating in the activity, the number of times a single product participates, and the preferential strength to determine whether it meets the overall transaction level, whether there is malicious competition, etc., and the corresponding weight ω4 is assigned; the qualification certification Qc is calculated based on factors such as business license and qualification certificate, and the corresponding weight ω5 is assigned; and the after-sales processing record As evaluates the performance of the merchant in after-sales and assigns the corresponding weight ω6. Finally, the merchant's integrity level MT is calculated comprehensively, which can be expressed as

[0042] MT=ω1·Cr+ω2·Me+ω3·Tr+ω4·Pi+ω5·Qc+ω6·As, where ω1+ω2+ω3+ω4+ω5+ω6=1.

[0043] The user's integrity level UT is evaluated by regularly obtaining the authenticity of the user's basic information IA within a set time period T and assigning a weight ω a ; Transaction rate TE, and assign weight ω b ; Evaluate quality EQ and assign weight ω c ; Complaint information CI, and assign weight ω d Etc., to conduct a periodic comprehensive evaluation of the user's integrity UT, which can be expressed as

[0044] UT=ω a IA+ω b TE+ω c EQ+ω d CI, where ω a +ω b +ω c+ω d =1.

[0045] In this embodiment, T can be set to obtain data information of merchants and users every quarter, and dynamically evaluate the integrity level of merchants and users to make the integrity value continuous and flexible, better fit the actual status of merchants and users, and provide credibility for both parties, thereby increasing transaction reliability, creating a good business environment, and reducing malicious transactions.

[0046] The transaction management module is used to perform statistical management on the platform's transaction data and verification codes, and to formulate sales strategies based on the acquired transaction data.

[0047] In this embodiment, the transaction data includes the transaction data formed by the merchant transaction information and user transaction information mentioned above, wherein the transaction information specifically includes the transaction volume, transaction amount, transaction volume, transaction duration and after-sales situation of the merchant's corresponding product within a certain period, thereby obtaining the sales status and transaction volume of the corresponding product type, so as to reflect the demand and actual sales volume of a single product and the corresponding product type in real time. And obtain the transaction volume and transaction product type of the user within a period of time, so as to determine the current user's purchasing tendency and purchasing power.

[0048] The verification code is the corresponding generated electronic voucher verification code and verification record, which is used to record the usage status of the user's electronic voucher, so as to obtain the user's purchasing tendency and purchasing power.

[0049] Among them, the sales strategy is to formulate the use of electronic coupons for product exchange based on the acquired transaction information. In this embodiment, the use of electronic coupons includes the type of electronic coupons, the face value of electronic coupons, the participation method and the exchange conditions. The types of electronic coupons include full discounts, discounts, fixed amount exemptions, etc.; the face value of electronic coupons can be flexibly adjusted according to the current usage scenario; the participation method may include limited time, limited quantity, limited face value, usage method, etc.; the exchange conditions include the minimum consumption amount, applicable product range, applicable time period, etc.

[0050] The platform comprehensively analyzes the current merchant's product sales status based on the acquired transaction information sa and sales trends tr In this embodiment, the product sales status P sa Can be analyzed and judged based on product sales quantity or sales amount; sales dynamic trend tr It can be calculated based on the sales growth rate or moving average growth rate of the time series. And combined with the demand for this product type in the current period D de , demand D deIt can be measured by indicators such as user search volume, purchase volume or pageview volume. Comprehensively determine the current merchant's product sales strength. For example, according to comprehensive data analysis, the current product type demand is actually large, and the user's purchasing demand will continue to grow in the short term, but the current merchant's product sales are lower than the average level. At this time, the platform will recommend the current product sales strategy to the merchant, help the merchant pay attention to the current product, and provide preferential activities that the product can participate in, so as to increase product exposure, help merchants increase sales, and thus reduce inventory.

[0051] However, due to information limitations, merchants sometimes only focus on the best-selling product among their products, and think that the product they need at the moment is the best-selling product, while ignoring the sales of other products, which can easily lead to inventory backlogs or reduce the purchase quantity, thus creating market perception errors. In the long run, for users, demand will exceed supply, breaking the market supply and demand balance, affecting the average level of prices, bringing burdens to users, and then reducing users' desire to buy, further affecting product supply and production, forming a vicious circle, and affecting the overall market flow.

[0052] At the same time, for users, they can get more promotional activities and have more choices, so they will be more willing to make shopping transactions, which will further stimulate their desire to buy. The use of electronic coupons can also increase the stickiness of merchants and users, thereby improving merchants' sales and credit, achieving a win-win effect, promoting a virtuous cycle in the market, and ensuring market balance and stability.

[0053] Embodiment 2

[0054] In this embodiment, a method for exchanging furniture on a home furnishing exchange platform is provided. Figure 2 As shown, the following steps are included:

[0055] S1, obtain the basic information and transaction information of merchants and users to evaluate the integrity of merchants and users.

[0056] The integrity rating of merchants is evaluated by obtaining merchant credit ratings, merchant evaluations, transaction record information, qualification certification, activity information, and after-sales processing records regularly within a specified period. The integrity rating of users is evaluated by the authenticity of basic information obtained regularly, transaction record information, and evaluation quality. This includes transaction rate, return rate, evaluation quality, and the release, participation, and handling of complaint information, so as to avoid malicious negative reviews and market disruption by users, ensure fairness, justice, and rationality between the two parties in the transaction, and improve the credibility and reliability of the transaction.

[0057] Among them, transaction information includes but is not limited to product type, sales volume of corresponding product types, transaction volume, after-sales status, user transaction records, etc., so as to evaluate the integrity level of merchants and users after extracting transaction information, which will be used for subsequent transaction management and monitoring.

[0058] S2, obtains platform transaction data, analyzes the transaction data, generates sales strategies, and pushes them to the merchant side.

[0059] In this embodiment, the sales strategy includes the current popular products, the demand products, the product types, and the preferential treatment methods that the corresponding products are more favored by the user, that is, the user's preference for preferential treatment methods C pref , including full-amount discount, discount, fixed amount reduction, etc. In this embodiment, a weight vector can be used to represent the preference degree of different preferential methods.

[0060] In this embodiment, according to the obtained product sales status P sa and product sales trends tr , and the current user demand for this type of product D de , capturing merchants whose current product sales are below the average level, and matching them with sales strategies that meet the actual needs of users and can reduce transaction risks according to the merchant's integrity level MT. This can increase product sales for merchants and reduce risks for users, thereby increasing the credibility of products and merchants and making users more willing to buy. In this embodiment, the deviation D between the merchant's current product sales level and its average level (or industry average level) can be calculated first, expressed as:

[0061] Where Ag is the sales average level.

[0062] Then, based on the merchant's integrity level MT, the sales risk adjustment coefficient r is obtained to adjust the discount to reflect the merchant's risk level, which can be expressed as:

[0063]

[0064] The higher the integrity value level, the lower the risk is judged to be, so the adjustment coefficient r is closer to 1.

[0065] According to the sales level deviation D and the sales risk adjustment coefficient r, a preferential strength that meets the actual needs of users and can reduce transaction risks can be determined. In this embodiment, the preferential strength is set to be proportional to the sales level deviation D (that is, the worse the sales, the greater the preferential strength), and inversely proportional to the sales risk adjustment coefficient r (that is, the higher the merchant risk, the smaller the preferential strength), then the preferential strength S can be expressed as:

[0066] S=max(0,D×r×Br); where Br is the set basic discount rate, which is the default discount level provided in the absence of sales bias and risk adjustment.

[0067] Finally, according to the user's preference C pref , select the most appropriate preferential method, form a sales strategy and push it.

[0068] S3, the merchant side selects the corresponding sales strategy according to the nature of the products sold, and formulates the product sales model to form the corresponding electronic voucher usage method.

[0069] After receiving the sales strategies pushed by the platform, merchants can be aware of the current sales demand for products, and thus select available sales models in the sales strategies according to the nature of the products, thereby maximizing profits, increasing sales, reducing inventory backlogs, effectively increasing sales, and increasing the accumulation of users.

[0070] In this embodiment, the sales model is the corresponding way of using the electronic voucher, such as choosing to set a full-discount voucher, discount voucher or fixed-amount discount voucher. By matching the way and quantity of using the electronic voucher, the preferential strength of the product is improved, and the electronic voucher can be set to be used simultaneously at the time of purchase and the quantity of use, or the electronic voucher can be used as a redemption voucher for the next purchase in exchange for another product, thereby increasing the flexibility of the product sales model, promoting product sales, and increasing the stickiness between users and merchants, and can also indirectly improve the integrity value and other data of both parties.

[0071] S4, issuing corresponding electronic vouchers according to the purchase amount of the user. In this embodiment, electronic vouchers of a set amount can be obtained according to the transaction amount of the user, which is convenient for use this time or next time.

[0072] S5, when the user uses the electronic voucher, the available electronic voucher information is determined according to the current merchant and user's integrity value, and the current value coefficient of the electronic voucher is evaluated.

[0073] In this embodiment, the current value coefficient of the electronic voucher is calculated by comprehensive evaluation based on the user's purchasing power, the current value of the product, and the current market environment. That is, after the user obtains the electronic voucher of the corresponding denomination, if the electronic voucher has a certain usage cycle, when the user uses it, it is necessary to comprehensively evaluate the relative value of the current electronic voucher relative to the current product based on the current user's purchasing power, the current value of the product, and the market environment. For example, when product A was sold at the time, the price was E, and the corresponding electronic voucher denomination was 20% of the price of product A at the time, that is, E*20%. However, after a period of time, due to changes in the market environment or a decrease in demand, the price of product A dropped sharply in the short term. At this time, the overall price may be slightly different from the direct amount of the electronic voucher. If the user uses the electronic voucher for redemption at this time, it will greatly affect the merchant's sales enthusiasm, and even cause product shrinkage, which is not conducive to the normal transaction. Therefore, after comprehensively considering the influence of current factors, the platform calculates the current value coefficient of the e-voucher to ensure that it achieves the appropriate discount while ensuring the merchant's salability, thereby balancing the market and avoiding product surplus or shortages. At the same time, it also ensures the validity of the e-voucher, ensures the constancy of the value of the e-voucher, and enhances the credibility of the promotional activities.

[0074] S6, adjusting the relative effective value of the electronic voucher according to the current value coefficient of the electronic voucher, and exchanging for an equivalent item.

[0075] In this embodiment, by dynamically monitoring the integrity values ​​of merchants and users, the integrity values ​​can be continuously monitored and updated, thereby ensuring the credibility and reliability of the integrity values, which is beneficial to the management of the platform and the stability of the trading market. At the same time, based on the acquired transaction information, the sales status and trends of the current products and corresponding product types are dynamically evaluated to formulate targeted sales strategies, and the products are pushed to the merchant end after screening based on the integrity values, helping merchants to break out of information limitations, and can flexibly adjust the products sold and the corresponding preferential activity information according to the current changes and trends in the market, thereby increasing sales volume and sales, reducing the risk of inventory backlogs, and helping merchants to operate healthily. At the same time, it can also allow users to enjoy discounts, further stimulate users' desire to buy, and enhance economic activities, thereby ensuring the balance and stability of the market, and helping the platform to achieve scientific and quantitative management of the entire process such as supervision and verification.

[0076] The above is only an embodiment of the present invention, and the common knowledge such as the known specific technical solutions and / or characteristics in the solution is not described in detail here. It should be pointed out that for those skilled in the art, without departing from the technical solution of the present invention, several modifications and improvements can be made, which should also be regarded as the protection scope of the present invention, and these will not affect the effect of the implementation of the present invention and the practicality of the patent. The scope of protection required by this application shall be based on the content of its claims, and the specific implementation methods and other records in the specification can be used to interpret the content of the claims.

Claims

1. A home furnishing exchange platform, characterized by: Including merchant management unit, user management unit and platform management unit; The merchant management unit is used for merchants to enter the platform and manage the basic information of merchants and the products sold; the merchant management unit includes a basic information module, a product management module and a sales management module; The user management unit is used for users to register on the platform, manage basic information of users, and conduct shopping transactions on the platform; the user management unit includes a user module and a consumption management module; The platform management unit is used to manage merchants and users who have settled in the platform, and evaluate the integrity level of merchants and users based on the acquired management data; it is also used to formulate sales strategies based on the transaction data collected by the platform, and push the sales strategies to the merchant management unit; the platform management unit includes a transaction management module, an integrity management module and an audit management module; The merchant management unit is also used to select a corresponding sales model according to the sales strategy.

2. A home furnishing exchange platform according to claim 1, characterized in that: The transaction management module is used to statistically manage the transaction data and verification codes of the platform and formulate sales strategies based on the acquired transaction data; the integrity management module is used to evaluate the integrity level of merchants and users respectively based on their transaction records; The audit management module is used to audit the entire process of operations on the platform.

3. A home furnishing exchange platform according to claim 1, characterized in that: The sales strategy is to formulate a method for using electronic coupons for product exchange based on the acquired transaction information, and the method for using electronic coupons includes the type of electronic coupons, the face value of the electronic coupons, the method of participation, and the exchange conditions.

4. A home furnishing exchange platform according to claim 1, characterized in that: The basic information module is used to manage the merchant's entry information, business scope and type; the product management module is used to manage and update the registered product information, and select and set the sales model corresponding to the product; the sales management module is used to track the order throughout the entire process, count order information, and obtain sales strategies.

5. A home furnishing exchange platform according to claim 3, characterized in that: The user module is used to manage basic user information; the consumption management module is used to manage the electronic voucher information held by the user and the user account balance management.

6. A home furnishing exchange platform according to claim 5, characterized in that: The electronic voucher information includes the number of electronic vouchers, the current value coefficient of the electronic vouchers, available electronic vouchers and unavailable electronic vouchers.

7. A home furnishing exchange method on a home furnishing exchange platform, characterized in that: The home furnishing exchange platform described in any one of claims 1 to 6 comprises the following steps: Step 1: Obtain the basic information and transaction information of merchants and users to evaluate the integrity level of merchants and users; Step 2: Obtain platform transaction data, analyze the transaction data, generate sales strategies, and push them to the merchant end; Step 3: The merchant selects a corresponding sales strategy based on the nature of the product being sold and formulates a product sales model to form a corresponding electronic voucher usage method; Step 4: issuing corresponding electronic vouchers according to the user's purchase amount; Step 5: When the user uses the e-voucher, the available e-voucher information is determined according to the current merchant and user's credit rating, and the current value coefficient of the e-voucher is evaluated; Step 6: According to the current value coefficient of the electronic voucher, the relative effective value of the electronic voucher is adjusted, and an equivalent item is exchanged.

8. The home furnishing exchange method of claim 7, characterized in that: The merchant's integrity level MT is evaluated by regularly obtaining the merchant's credit level Cr, merchant evaluation Me, transaction record Tr, activity strength information Pi, qualification certification Qc and after-sales processing record As within a specified period T for comprehensive evaluation, which can be expressed as: MT=ω1·Cr+ω2·Me+ω3·Tr+ω4·Pi+ω5·Qc+ω6·As, Among them, ω1, ω2, ω3, ω4, ω5, and ω6 are the weights of the corresponding parameters, and ω1+ω2+ω3+ω4+ω5+ω6=1; The user's integrity level UT is evaluated by comprehensively evaluating the basic information authenticity IA, transaction rate TE, evaluation quality EQ and complaint information CI obtained regularly within a period T, which can be expressed as UT=ω a ·IA+ω b ·TE+ω c ·EQ+ω d ·CI; where ω a ,ω b ,ω c ,ω d are the weights of the corresponding parameters, and ω a +ω b +ω c +ω d =1.

9. The home furnishing exchange method of claim 7, characterized in that: The transaction information includes product type, sales volume of corresponding product type, transaction volume, after-sales status, and user transaction records.

10. The home furnishing exchange method of the home furnishing exchange platform according to claim 7, characterized in that: The current value coefficient of the electronic voucher is evaluated and calculated based on the user's purchasing power, the current value of the product and the current market environment.

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