Internet advertising information processing system and method

Abstract

The present invention discloses an Internet advertising information processing system, comprising a user terminal, which transmits a search instruction of the user terminal to a receiving unit, which performs data sorting and keyword sorting, and then inputs the keyword sorting into a cooperative user database. The corresponding advertisement can be directly searched from the cooperative user database, directly input into the sorting unit, and then sent back to the user terminal. The keyword that cannot be found in the cooperative user database is captured from the cloud and then input into the sorting unit; while ensuring that there is always advertising push, the priority of the cooperative user is improved, and the number of pushes of the cooperative user can be calculated through the design of billing processing, and different prices can be customized according to different push frequencies; when crawling from the cloud, the total ratio of cloud crawling and advertising retrieval is calculated, and the advertising keywords are sorted and collected, so as to facilitate the direction of business negotiation in the later stage and avoid multiple accesses of repeated advertisements.

Description

Technical field:

[0001] The present invention belongs to the field of information processing technology, and in particular relates to an Internet advertising information processing system and method thereof. Background technology:

[0002] With the development of the Internet economy, Internet advertising has been vigorously developed, which helps users to learn more about products while facilitating merchants to push products, which is mutually beneficial. In the existing technology, when processing traditional Internet advertising information, most of them directly search the user's keywords in the cloud. Although the speed is fast, it is difficult to effectively form accurate push due to the large number of advertisements in the cloud. Summary of the invention:

[0003] The purpose of the present invention is to provide an Internet advertising information processing system and method in order to solve the above-mentioned problems. By first capturing keywords for cooperative users, the advertisements of cooperative users are displayed to user terminals in priority. When keywords are not retrieved in the cooperative user database, the system will capture them from the cloud to ensure that there are always advertisements pushed while improving the priority of cooperative users. Through the design of billing processing, the number of push times of cooperative users can be calculated, and different prices can be customized according to different push frequencies. When capturing from the cloud, the total ratio of cloud capture to advertisement retrieval is calculated, and the advertisement keywords are sorted and collected to facilitate the direction of business negotiations in the later stage and avoid multiple access to duplicate advertisements.

[0004] In order to solve the above problems, the present invention provides a technical solution:

[0005] An Internet advertising information processing system includes a user terminal, wherein a search instruction of the user terminal is transmitted to a receiving unit, and the receiving unit performs data sorting and keyword sorting, and the keyword sorting is input into a cooperative user database, and corresponding advertisements that can be directly searched from the cooperative user database are directly input into the sorting unit and then sent back to the user terminal, and keywords that cannot be found in the cooperative user database are captured from the cloud and then input into the sorting unit;

[0006] After searching for advertising information from the cooperative user database, it is processed through billing; when crawling advertising information from the cloud, the ratio of cloud crawling to the total amount of advertising search is calculated.

[0007] Preferably, the information processing method of the above-mentioned Internet advertising information processing system is used, and its specific use steps are:

[0008] T1. When searching, the user terminal uses a receiving unit to receive the user's search words, decomposes the user's words through keyword sorting, forms multiple groups of different keywords, and inputs the keywords into the cooperative user database for retrieval;

[0009] T2. When the corresponding advertisement is retrieved from the cooperative user database, the advertisement data is directly input into the sorting unit and then pushed to the user terminal. After the information is captured from the cooperative user database, the billing process is performed;

[0010] T3. If it is impossible to retrieve the advertisement with the corresponding keyword from the cooperative user database, crawl it from the cloud and search all advertisements. When the corresponding advertisement is retrieved, directly input the advertisement data into the sorting unit and push it to the user terminal. When crawling the advertisement information through the cloud, calculate the total ratio of cloud crawling and advertisement retrieval, and sort and collect the advertisement keywords to facilitate the direction of business negotiation in the later stage.

[0011] Beneficial effects of the present invention: This information processing system first crawls keywords for cooperative users, so that the advertisements of cooperative users are displayed to user terminals first. When keywords are not retrieved in the cooperative user database, crawling is performed from the cloud to ensure that there are always advertisements pushed while improving the priority of cooperative users. Through the design of billing processing, the number of push times of cooperative users can be calculated, and different prices can be customized according to different push frequencies. When crawling from the cloud again, the total ratio of cloud crawling and advertisement retrieval is calculated, and the advertisement keywords are sorted and collected to facilitate the direction of business negotiations in the later stage and avoid multiple access to duplicate advertisements. Description of the drawings:

[0012] For ease of explanation, the present invention is described in detail with reference to the following specific implementations and the accompanying drawings.

[0013] Figure 1 It is a flow chart of the present invention. Specific implementation method:

[0014] like Figure 1 As shown, this specific implementation adopts the following technical solutions: an Internet advertising information processing system, including a user terminal, which transmits the search instructions of the user terminal to a receiving unit, which performs data sorting and then keyword sorting, and then inputs the keyword sorting into a cooperative user database. The corresponding advertisement that can be directly searched from the cooperative user database is directly input into the sorting unit and then sent back to the user terminal. The keywords that cannot be found in the cooperative user database are captured from the cloud and then input into the sorting unit. After the advertising information is searched from the cooperative user database, it is processed through billing; when the advertising information is captured from the cloud, the ratio of the cloud capture to the total amount of advertising search is calculated.

[0015] Specifically: an Internet advertising information processing system and method, when in use, first when the user terminal is searching, a receiving unit is used to receive the user's search words, the user's words are decomposed through keyword sorting to form multiple groups of different keywords, the keywords are input into a cooperative user database for retrieval, when the corresponding advertisement is retrieved from the cooperative user database, the advertisement data is directly input into the sorting unit and then pushed to the user terminal, after the information is captured through the cooperative user database, billing processing is performed, if the advertisement corresponding to the keyword cannot be retrieved from the cooperative user database, it is captured from the cloud and all advertisements are retrieved, when the corresponding advertisement is retrieved, the advertisement data is directly input into the sorting unit and then pushed to the user terminal, when the advertisement information is captured through the cloud, the total ratio of cloud capture and advertisement retrieval is calculated, and the advertisement keywords are sorted and collected to facilitate the direction of business negotiation in the later stage.

[0016] The above shows and describes the basic principles and main features of the present invention and the advantages of the present invention. Those skilled in the art should understand that the present invention is not limited to the above embodiments. The above embodiments and descriptions are only for illustrating the principles of the present invention. Without departing from the spirit and scope of the present invention, the present invention may have various changes and improvements, which shall fall within the scope of the present invention to be protected. The scope of protection of the present invention is defined by the attached claims and their equivalents.

Claims

1. An Internet advertising information processing system, characterized in that: It includes a user terminal, which transmits the search command of the user terminal to a receiving unit, which performs data sorting and keyword sorting, and then inputs the keyword sorting into a cooperative user database. The corresponding advertisement that can be directly searched from the cooperative user database is directly input into the sorting unit and then sent back to the user terminal. The keyword that cannot be found in the cooperative user database is captured from the cloud and then input into the sorting unit; After searching for advertising information from the cooperative user database, it is processed through billing; when crawling advertising information from the cloud, the ratio of cloud crawling to the total advertising search is calculated.

2. The processing method of an Internet advertising information processing system according to claim 1 is characterized in that: The method comprises the following steps: T1. When searching, the user terminal uses a receiving unit to receive the user's search words, decomposes the user's words through keyword sorting, forms multiple groups of different keywords, and inputs the keywords into the cooperative user database for retrieval; T2. When the corresponding advertisement is retrieved from the cooperative user database, the advertisement data is directly input into the sorting unit and then pushed to the user terminal. After the information is captured from the cooperative user database, the billing process is performed; T3. If it is impossible to retrieve the advertisement with the corresponding keyword from the cooperative user database, crawl it from the cloud and search all advertisements. When the corresponding advertisement is retrieved, directly input the advertisement data into the sorting unit and push it to the user terminal. When crawling the advertisement information through the cloud, calculate the total ratio of cloud crawling and advertisement retrieval, and sort and collect the advertisement keywords to facilitate the direction of business negotiation in the later stage.

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