Information interaction method and device, equipment and storage medium

Abstract

The embodiment of the invention provides an information interaction method and device, equipment and a storage medium. The method for information interaction comprises the steps that a live broadcast page corresponding to live broadcast initiated by a target user is presented, the live broadcast page comprises a plurality of navigation tags, the navigation tags can be selected respectively to locate a plurality of pages associated with the target user, the pages at least comprise the live broadcast page, and the live broadcast page corresponds to the target user; the first navigation tag corresponding to the live broadcast page is in a selected state; and in response to triggering of a second navigation tag in the plurality of navigation tags, switching from the live broadcast page to a page corresponding to the second navigation tag in the plurality of pages, the plurality of navigation tags being maintained and presented in the page. In this way, in the live broadcast watching period, the broadcast watching user can conveniently switch from the live broadcast page to the multiple pages related to the anchor user.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for information interaction. Background Art

[0002] Currently, more and more platforms (such as applications, websites, etc.) are designed to provide various services to users. For example, users can publish, browse, and view various multimedia content (such as videos) on the platform. In some cases, the platform can provide a live broadcast function, and live broadcasts or live broadcast sessions are sometimes also referred to as "live broadcast rooms". Live broadcast rooms can create interactive events (for example, e-commerce live broadcast events, game live broadcast events, etc.), and users can participate in interactive events in the live broadcast room. Taking e-commerce live broadcast as an example, audience users can interact with the anchor user, and can also conveniently view and purchase the products released by the anchor user. It is expected to improve the interaction efficiency and interactive experience of both users in the live broadcast room. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for information interaction is provided, comprising: presenting a live broadcast page corresponding to a live broadcast initiated by a target user, wherein the live broadcast page includes a plurality of navigation tags, and the plurality of navigation tags can be selected respectively to locate a plurality of pages associated with the target user, wherein the plurality of pages at least include a live broadcast page, and a first navigation tag corresponding to the live broadcast page is in a selected state; and in response to triggering a second navigation tag among the plurality of navigation tags, switching from the live broadcast page to a page among the plurality of pages corresponding to the second navigation tag, wherein the plurality of navigation tags are maintained presented in the page.

[0004] In a second aspect of the present disclosure, there is provided a device for information interaction, comprising: a live page presentation module, configured to present a live page corresponding to a live broadcast initiated by a target user, wherein the live page comprises a plurality of navigation tags, and the plurality of navigation tags can be selected respectively to locate a plurality of pages associated with the target user, wherein the plurality of pages comprises at least a live page, and a first navigation tag corresponding to the live page is in a selected state; and a page switching module, configured to switch from the live page to a page corresponding to the second navigation tag among the plurality of pages in response to triggering a second navigation tag among the plurality of navigation tags, wherein the plurality of navigation tags are maintained presented in the page.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0007] According to a fifth aspect of the present disclosure, a computer program product is provided, comprising a computer program, wherein when the computer program is executed by a processor, the method of the first aspect is implemented.

[0008] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0010] Figure 1 A schematic diagram showing an example environment in which embodiments of the present disclosure can be implemented;

[0011] Figures 2A to 2G A schematic diagram showing an example interface for information interaction according to some embodiments of the present disclosure;

[0012] Figure 3 A flowchart of a process for information interaction according to some embodiments of the present disclosure is shown;

[0013] Figure 4 A block diagram showing an apparatus for information interaction according to some embodiments of the present disclosure; and

[0014] Figure 5 A block diagram of a device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0016] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0017] Herein, unless explicitly stated, executing a step “in response to A” does not mean executing the step immediately after “A” but may include one or more intermediate steps.

[0018] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0019] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information, so that the user can independently choose whether to provide personal information to software or hardware such as electronic devices, applications, servers or storage media that execute operations of the technical solution of the present disclosure based on the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information is sent to the user in a manner such as a pop-up window, in which the prompt information can be presented in text form. In addition, the pop-up window can also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] As briefly mentioned above, more and more platforms (such as applications, websites, etc.) are currently designed to provide users with various services. Taking e-commerce live broadcast as an example, audience users can interact with the anchor users, and can also conveniently view and purchase the products posted by the anchor users.

[0024] Conventionally, in live broadcast scenarios, viewers mainly jump to other pages to view more content through web page anchors actively added by the anchor in the live broadcast room. It is difficult for viewers to know in the live broadcast room that the initiator of the live broadcast has more related pages that can display more information, such as store pages or window pages that support product purchases, etc. In addition, the interactive path for users to enter the store page or window page corresponding to the anchor from the live broadcast room is not convenient and direct enough, and the user experience is poor.

[0025] According to some embodiments of the present disclosure, a scheme for information interaction is proposed. According to the scheme of the embodiment of the present disclosure, a live broadcast page corresponding to the live broadcast initiated by the target user is presented, and the live broadcast page includes multiple navigation tags, and the multiple navigation tags can be selected to locate multiple pages associated with the target user, wherein the multiple pages at least include a live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state. If a trigger for a second navigation tag among the multiple navigation tags is received, the live broadcast page is switched to a page corresponding to the second navigation tag among the multiple pages.

[0026] In this way, the present disclosure can facilitate the user watching the live broadcast to conveniently switch from the live broadcast page to multiple pages related to the anchor user initiating the live broadcast. For example, according to the interaction with multiple navigation tags presented in the live broadcast page, it is possible to switch from the live broadcast page to the store page or window page corresponding to the anchor user.

[0027] In the present disclosure, "trigger" refers to one or more interactive operations of a user on a terminal device. Further, these interactive operations can be triggered in the same user interface / pop-up window, or in different user interfaces / pop-up windows. The present disclosure is not limited in this respect.

[0028] Example embodiments of the present disclosure are described below with reference to the accompanying drawings.

[0029] Example Environment

[0030] Figure 1 A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. In the environment 100, one or more users 110-1, 110-2, 110-3, ..., 110-N can watch live broadcasts (sometimes also referred to as "live broadcast sessions") and participate in live interactive events, etc. through their associated terminal devices 120-1, 120-2, ..., 120-N. User 110 may also be referred to as a participant, for example. For ease of discussion, users 110-1, 110-2, ..., 110-N may be collectively or individually referred to as users 110, and terminal devices 120-1, 120-2, ..., 120-N may be collectively or individually referred to as terminal devices 120.

[0031] In some embodiments, among all users 110, one or more users, such as user 110-1, can initiate a live broadcast through an associated terminal device 120-1. In some scenarios, the user 110-1 who initiates the live broadcast may also be referred to as the host, host user, host participant, live broadcast party, or live broadcast manager of the live broadcast session. In some embodiments, the user 110-1 may include a user corresponding to an e-commerce store, or an object recommender who can recommend online products. In this article, the user 110-1 who initiates the live broadcast may also be referred to as a target user.

[0032] In some embodiments, the participants of the live interactive event may include the target user 110-1 and one or more other participants 110-2 to 110-N. Other participants 110-2 to 110-N may be audience users, who do not start the live broadcast themselves, but join the live interactive event of the current anchor participant (e.g., e-commerce live broadcast, product recommendation, etc.). In addition, other users 110 may also include users, listeners, or viewers in the live broadcast.

[0033] In some embodiments, the terminal device 120 may be respectively installed with an application capable of providing a live broadcast service, or may access a website capable of providing a live broadcast service. The user 110 may operate the terminal device 120 to access the corresponding application or website. Accordingly, the terminal device 120 may present a corresponding live broadcast page, which may, for example, provide live broadcast content of a live broadcast room, such as audio live broadcast content or video live broadcast content.

[0034] In some embodiments, the terminal device 120 may also communicate with the server 130 via the network 132 to provide the live broadcast service. The server 130 may provide management, configuration, and maintenance functions for applications or websites. In some embodiments, the server 130 may store data generated during the live broadcast process, including live broadcast interaction data generated during the live broadcast interaction.

[0035] The terminal device 120 can be any type of mobile terminal, fixed terminal or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication systems (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, television receivers, radio broadcast receivers, e-book devices, gaming devices, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 120 can also support any type of interface for the user (such as "wearable" circuits, etc.).

[0036] The server 130 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. The server 130 may include, for example, a computing system / server, such as a mainframe, an edge computing node, a computing device in a cloud environment, etc. The server 130 may provide background services for applications that support live broadcasting in the terminal device 120.

[0037] It should be understood that the structure and function of the various elements in the environment 100 are described for exemplary purposes only and do not imply any limitation on the scope of the present disclosure.

[0038] Some example embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. It should be understood that the pages shown in the accompanying drawings are merely examples, and various page designs may actually exist. The various graphic elements in the page may have different arrangements and different visual representations, one or more of which may be omitted or replaced, and one or more other elements may also exist. The embodiments of the present disclosure are not limited in this respect. In addition, hereinafter, the example embodiments will be described primarily with respect to the terminal device 120. It should be understood that the actions described with respect to the terminal device 120 may also be performed by an application on the terminal device 120, or may be performed by the application in collaboration with its service end (e.g., server 130).

[0039] The following will refer to Figures 2A to 2G Some embodiments of the present disclosure for information interaction are described. Figures 2A to 2G Schematic diagrams of example interfaces 200A to 200G for information interaction according to some embodiments of the present disclosure are shown. For ease of discussion, reference will be made to Figure 1 The interfaces 200A to 200G are described based on the environment 100. The interfaces 200A to 200G can be Figure 1 The terminal device 120 shown is provided. Interface 200A and interface 200F can be example interfaces presented by the live broadcast page in the live broadcast. As an example, interface 200A to interface 200G are illustrated by taking the user corresponding to the e-commerce store as an example of starting the live broadcast. In interface 200A to interface 200G, the terminal device 120 can be used for interaction by receiving the operation of the associated user 110 to present the corresponding interaction result.

[0040] In an embodiment of the present disclosure, the terminal device 120 presents a live broadcast interface corresponding to the live broadcast initiated by the target user 110-1. In some examples, the target user 110-1 may be a live broadcast user of the current live broadcast. Accordingly, the user corresponding to the terminal device 120 presenting the live broadcast page of the live broadcast may be a live broadcast viewing user.

[0041] It should be understood that the target user 110-1 may be any appropriate user who can initiate a live broadcast. In other embodiments, the live broadcast may also include other types or scenarios of live broadcast interactive events, such as game live broadcast, food live broadcast, travel live broadcast, etc., and accordingly, the target user may be a user who initiates the corresponding live broadcast interactive event. The following will take the scenario of e-commerce live broadcast as an example to discuss various embodiments of the present disclosure.

[0042] In the embodiment of the present disclosure, the terminal device 120 presents a live broadcast page including multiple navigation tags in the live broadcast initiated by the target user 110. Figure 2A In the example interface 200A shown, the terminal device 120 can present navigation tags 211-1, navigation tags 211-2, navigation tags 211-3, navigation tags 211-4, navigation tags 211-5, ..., navigation tags 211-N, etc. in the live broadcast interface 200A. For ease of discussion, navigation tags 211-1, navigation tags 211-2, ..., navigation tags 211-N can be collectively or individually referred to as navigation tags 211.

[0043] In the disclosed embodiment, multiple navigation tags can be selected separately to locate multiple pages associated with the target user. In some embodiments, one of the multiple pages includes a current live page, and the first navigation tag corresponding to the live page is in a selected state. By presenting multiple navigation tags in the live page, users watching the live broadcast can easily switch to other pages other than the live page for viewing as needed, and can also continue to switch the live page to continue watching the live broadcast. For example, if the terminal device 120 receives a trigger from a user (live broadcast viewer) for any of the multiple navigation tags, the page corresponding to the navigation tag can be presented. Accordingly, the content included in the page is associated with the target user 110 (e.g., the live broadcast initiator).

[0044] In some embodiments, it can be determined based on the target user's account type whether to present a navigation tag for locating other pages in the live broadcast page of the target user's live broadcast. In some embodiments, if the target user's account class type indicates a user associated with an e-commerce store, then the navigation tags corresponding to the multiple pages associated with it can be presented in the live broadcast page of the target user. In the scenario where the target user 110 is related to an e-commerce store, the content included in the page of the navigation tag pair can be the object information of the object associated with the e-commerce store. In some embodiments, if the target user's account class type indicates an object recommender for recommending objects, then the navigation tags corresponding to the multiple pages associated with it can be presented in the live broadcast page of the target user. The object recommender here refers to a user who can recommend objects to other users. The user can configure and manage a list of objects that have been or will be recommended to other users, such as an online commodity list. In the scenario where the target user 110 is an object recommender for recommending objects, the content included in the page of the navigation tag pair can be the object information of the object to be recommended to the user. In some embodiments, if the account type of the target user who initiates the live broadcast is other account types, such as the account type of an individual user, etc., it can be determined that the navigation tag is not presented in the live broadcast page for page switching.

[0045] In the scenario where the target user 110 is associated with an e-commerce store (i.e., the target user 110's account is associated with the e-commerce store), Figure 2A and 2B In the example interfaces 200A and 200B shown, if the terminal device 120 determines that the navigation tag 211-2 is selected, the page 200B corresponding to the navigation tag (e.g., the "Featured" navigation tag) 211-2 may be presented. Accordingly, the content items of the page 200B are associated with the e-commerce store (e.g., XXX flagship store) related to the target user 110. For example, the terminal device 120 may present the selected objects (e.g., selected commodities) included in the XXX flagship store in the page 200B.

[0046] like Figure 2A and 2C In the example interfaces 200A and 200C shown, if the terminal device 120 determines that the navigation tag 211-3 is selected, the page 200C corresponding to the navigation tag (e.g., the "All" navigation tag) 211-3 may be presented. Accordingly, the content items of the page 200C are associated with the e-commerce store (e.g., XXX flagship store) related to the target user 110. For example, the terminal device 120 may present all objects (e.g., all commodities) included in the XXX flagship store in page 200B.

[0047] In some embodiments, multiple navigation tags may be presented in the top area of ​​the live page. In some examples, the terminal device 120 may present multiple navigation tags in the top area of ​​the live page. In some embodiments, multiple navigation tags are presented in the area adjacent to the subject information of the target user in the live page. The subject information of the target user includes at least the identification information of the target user and the tag information related to the target user.

[0048] like Figure 2A As shown, multiple navigation tags may be presented in the area 216 adjacent to the target user 110 in the live page 200A. In some embodiments, the subject information of the target user 110 may include the identification information of the target user and the subject information related to the publisher may include at least the identification information of the publisher. Figure 2A In the example interface 200A shown, when the application 120 is in an active state, the electronic device 110 can present the interface 150 (e.g., media presentation page 200A) of the application 120. It can be understood that when the electronic device 110 plays the target media item (e.g., video) in the media presentation page 200A, the main body information related to the publisher can be presented in a target presentation style in an area 211 (e.g., above the video title) adjacent to the description information of the currently played video (e.g., the title 210 of the video) in the media presentation page 200A.

[0049] In some embodiments, the subject information related to the publisher includes at least the publisher's identification information. In some embodiments, the identification information may include the publisher's user name. Figure 2A In the example interface 200A shown, the terminal device 120 presents the user name (eg, XXX flagship store) 215 of the target user 110 in the area 212. In some embodiments, the identification information may also include an avatar of the target user. Figure 2A As shown, the terminal device 120 presents an avatar 214 of the target user 110 in the area 212 .

[0050] In some embodiments, the subject information may also include tag information of the target user under the account type. Figure 2A As shown, the tag information may include attribute tags, evaluation tags, fan number tags, etc. In some embodiments, the subject information may also include a follow control for following the target user 110. Figure 2A The terminal device 120 presents the subject information of the target user 110 in the live broadcast interface 200A in detail.

[0051] Continue to refer to Figure 2F Description Multiple navigation tabs may also be presented in the bottom area of ​​the live page.

[0052] In some embodiments, multiple navigation tags may also be presented in the bottom area of ​​the live page. Figure 2F In the example interface 200F shown, navigation tabs 211 - 1 , 211 - 2 , 211 - 3 , 211 - 4 , and 211 - 5 may be presented in the bottom area 260 of the live page 200F.

[0053] In some embodiments, the terminal device 120 may present at least one control for triggering live interaction in a place other than the top area or the bottom area in the live broadcast interface. It is understandable that if multiple navigation tags are presented in the bottom area of ​​the live broadcast page 200F, the at least one control for triggering live interaction originally presented in the bottom area may be presented in other areas (for example, the left area or the right area of ​​the live broadcast interface 200F). In some examples, the at least one control for triggering live interaction may be, for example, a control for adding an object associated with the live broadcast (for example, a product) to a shopping cart, an interactive control for sending a gift to the user who initiated the live broadcast, a control for liking the live broadcast, and so on. Figure 2F As shown, if navigation tag 211-1, navigation tag 211-2, navigation tag 211-3, navigation tag 211-4, and navigation tag 211-5 are presented in the bottom area 260 of the live page 200F, at least one control 266 originally presented in the bottom area 260 can be presented in area 265.

[0054] The following reference Figures 2A to 2G Describes switching from a live broadcast page to a page with a second navigation tag object among multiple pages.

[0055] In an embodiment of the present disclosure, if the terminal device 120 receives a trigger for a second navigation tag among multiple navigation tags, the terminal device 120 switches from the live page to a page corresponding to the second navigation tag among multiple pages. In some embodiments, multiple navigation tags are maintained and presented in the page corresponding to the second navigation tag. It is understandable that if you switch to other pages among multiple pages except the live page, multiple navigation bars will still be presented. This can facilitate the user to operate and switch between multiple navigation tags and multiple pages.

[0056] In some embodiments, the terminal device 120 can determine that the clicked navigation tag is selected by receiving a click operation on the navigation tags of the multiple navigation tags. As an example, the click operation includes but is not limited to a single-click operation, a double-click operation, etc., which are not limited here. As an example, if the number of multiple navigation tags is large (such as 6 or more) and exceeds a predetermined number (such as 5 or other numbers), the user 110 can be supported to slide the multiple navigation tags in the live broadcast interface to display the navigation tags exceeding the predetermined number on the user interface.

[0057] Alternatively or additionally, in some embodiments, the terminal device 120 can determine that the navigation tag slid to by the sliding operation is selected by receiving the sliding operation. In some examples, the terminal device 120 can select the navigation tag of the page slid to by receiving a sliding at any position on a page among multiple pages (including but not limited to left sliding and right sliding). For example, in the live broadcast page, the terminal device 120 can select the navigation tag of the next page (for example, navigation tag 211-2) by receiving the user's left sliding operation. It should be understood that in other embodiments, the navigation tag can also be selected by any other appropriate operation method.

[0058] For ease of understanding, the following example uses a click operation to determine whether the clicked navigation tag is selected, and refers to Figures 2A to 2G To describe switching from the live broadcast page to the page with the second navigation tag object among the multiple pages.

[0059] like Figure 2A and 2B As shown, if the terminal device 120 receives a user click on the navigation tag 211-2, the page 200B corresponding to the navigation tag 211-2 is presented. Accordingly, multiple navigation tags will be continuously presented in the area 223 included in the page 200B. Figure 2A and 2C In the example interfaces 200A and 200C shown, if the terminal device 120 receives a user click on the navigation tag 211-3, the page 200C corresponding to the navigation tag 211-3 is presented. Accordingly, multiple navigation tags will be continuously presented in the area 230 included in the page 200C. Figure 2A and 2D In the example interfaces 200A and 200D shown, if the terminal device 120 receives a user click on the navigation tag 211-4, the page 200D corresponding to the navigation tag 211-4 is presented. Accordingly, multiple navigation tags will be continuously presented in the area 240 included in the page 200D. Figure 2A and 2E In the example interfaces 200A and 200E shown, if the terminal device 120 receives a user click on the navigation tag 211-5, the page 200E corresponding to the navigation tag 211-5 is presented. Accordingly, multiple navigation tags will be continuously presented in the area 250 included in the page 200E.

[0060] In some embodiments, if multiple navigation tags are presented in the bottom area of ​​the live broadcast interface 200F, the multiple navigation tags will be continuously presented in the bottom area of ​​the page corresponding to the navigation tags. Figures 2F to 2GIn the example interfaces 200F to 200G, if the terminal device 120 receives a signal from the user that the navigation tag 211-2 is clicked in the area 260, the page 200G corresponding to the navigation tag 211-2 is presented. Accordingly, multiple navigation tags are continuously presented in the area 275 included in the page 200G.

[0061] In these embodiments, by selecting a navigation tag through a variety of interactive methods, the user 110 can conveniently switch between multiple pages corresponding to the multiple navigation tags.

[0062] Referring to interface 200B, in some embodiments, if the live broadcast is in progress and any one of the multiple navigation tags is in a selected state, the terminal device 120 can present a predetermined graphic element 220 in association with the first navigation tag 211-2 corresponding to the live broadcast page, and the predetermined graphic element 220 can indicate that the live broadcast is in progress. As an example, the predetermined graphic element 220 for indicating that the live broadcast is in progress can be presented in a dynamic manner. It should be understood that in order to indicate that the live broadcast is in progress, the predetermined graphic element 220 can also be presented in any other appropriate manner. Here, when the live broadcast is in progress, no matter which navigation tag among the multiple navigation tags the currently selected navigation tag is, that is, no matter which page among the multiple pages the currently displayed page is, the predetermined graphic element can be presented in a dynamic manner.

[0063] In other embodiments, if the live broadcast is not in progress and any of the multiple navigation tags is in a selected state, the predetermined graphic element 220 may indicate that the live broadcast is not in progress. For example, in this case, the predetermined graphic element 220 may be presented in a static manner to indicate that the target user is not currently performing a live broadcast. It should be understood that in order to indicate that the live broadcast is not in progress, the predetermined graphic element may also be presented in any other appropriate manner.

[0064] The following continues to refer to Figures 2A to 2G Description The terminal device 120 can also present the subject information of the target user 110 in the live broadcast interface or the corresponding page of the navigation tag.

[0065] In some embodiments, the terminal device 120 may present the subject information of the target user in a target presentation style in the live page based on the account type of the target user. If the account class type of the target user indicates a user associated with an e-commerce store or an object recommender for recommending an object, the subject information of the target user may be presented in a target presentation style in the live page. In some embodiments, the target presentation style defines at least the target content type to be presented.

[0066] In some examples, if the terminal device 120 determines that the account type of the target user 110 is an account for recommending objects (e.g., goods) (also referred to as an account with a showcase), the tag information corresponding to the target user can be presented in area 212 in a presentation style. In some examples, the showcase indication can display the works, products, and other related content of the target user. Accordingly, other users can understand the characteristics and style of the target user through the showcase. In some examples, if the terminal device 120 determines that the account type indication of the target user is associated with an e-commerce store (also referred to as an account with an e-commerce store), the tag information corresponding to the target user can be presented in area 212 in another presentation style. In some examples, an account with an e-commerce store can be understood as binding an account to each store to achieve an integrated association between the account and the store.

[0067] In some examples, if the account type of target user A indicates an account associated with an e-commerce store, the attribute tag included in the subject information of target user A may indicate the attribute information of the e-commerce store. In some examples, if the account type of target user 110 (i.e., the object recommender) is an account for recommending objects (e.g., commodities), the score tag corresponding to target user 110 may indicate the historical evaluation score of target user 110. In other examples, if the account type of target user 110 indicates an account associated with an e-commerce store, the score tag included in the subject information of target user 110 may indicate the historical evaluation score of the e-commerce store in the user group.

[0068] In some embodiments, the target presentation style may also define the visual style of the identification information. In some examples, the target presentation style may define the visual style of the avatar. Figure 2A As shown, in the scenario where the target user 110 is associated with an e-commerce store, the terminal device 120 can present the avatar 214 of the target user 110 as a square visual style. In some examples, the target presentation style can also define the visual style of the user name, such as Figure 2A As shown, in a scenario where the target user's account type indicates an account type associated with an e-commerce store, the font and color corresponding to the user name 215 of the target user 110 can be a prominent font and color (for example, the font can be presented in bold, and / or the font can be presented in gold).

[0069] The target presentation style can also define the visual style of the label information. Figure 2AAs shown, in the scenario where the target user 110's account type is an account with a store, the tag information related to the target user (e.g., attribute tag, score tag) can be highlighted. However, this is only exemplary, and the present disclosure does not limit this. For example, the identification information can also be presented in a prominent visual style such as highlighting.

[0070] In some embodiments, the terminal device 120 can present the subject information of the target user in the target presentation style in the page corresponding to any one of the multiple navigation tags. It can be understood that the subject information of the target user 110 presented by the terminal device 120 in the interface corresponding to any one of the multiple navigation tags remains unchanged. Accordingly, in the page corresponding to any one of the navigation tags, the information content and style defined by the subject information remain unchanged.

[0071] like Figure 2A and Figure 2B In the example interfaces 200A and 200B shown, the terminal device 120 determines that the main information of the target user 110 (e.g., a user associated with the XXX flagship store) presented in the area 212 included in the live interface 200A is an avatar 214, a user name 215 (e.g., XXX flagship store), an attribute label (e.g., XX store), a score label under a certain evaluation metric (e.g., XX points), a fan number label (e.g., XX fans), and a follow control for following the target user 110, etc. Accordingly, the information content and visual style of the main information presented by the terminal device 120 in the area 221 included in the page 200B corresponding to the navigation label 211-2 are consistent with the information content and visual style of the main information presented in the area 212 included in the live interface 200A. That is, the main information of the target user 110 (e.g., the user associated with the XXX flagship store) presented by the terminal device 120 in the area 221 included in the page 200B is the avatar 214, the user name 215 (e.g., XXX flagship store), the attribute label (e.g., XX store), the score label (e.g., XX points), the number of fans label (e.g., XX fans), and the follow control for following the target user 110, etc.

[0072] In some embodiments, the terminal device 120 may present the number of users currently watching the live broadcast in the live broadcast interface. Figure 2A As shown, the terminal device 120 can present the number of online users in a simplified style 213. In some embodiments, the terminal device 120 can hide at least one interactive component in the current live broadcast in the live broadcast interface, such as a ranking distribution component, a live broadcast distribution component, etc. In this way, the main information of the target user presented in the live broadcast interface can be strengthened.

[0073] In this way, by presenting the main information of the target user (i.e., the initiator of the live broadcast) in the live broadcast interface, the users watching the broadcast can learn in the live broadcast room that the target user has more associated pages that can display more information, such as store pages or window pages that support product purchases, etc.

[0074] In some implementations, when the target user 110 initiates a live broadcast, the terminal device 120 may also present a target card (eg, explanation card) associated with the live broadcast in the live broadcast interface. Figure 2A and Figure 2F Describes the target card associated with the live broadcast presented by the terminal device 120 in the live broadcast interface.

[0075] In some embodiments, if the terminal device 120 determines that the live broadcast is in progress, the target card of the object associated with the live broadcast can be presented in the live broadcast interface in a target visual style. The target card may include image information of the object, description information of the object, and / or a viewing entrance of the object. In some examples, the terminal device 120 may present the target card in a vertical target visual style. Figure 2A In the example interface 200A shown, the terminal device 120 can present a target card 217 in a vertical target visual style. The target card 217 includes image information 217-1 of the object, description information 217-2 of the object, and a viewing entry 217-3 of the object. In some examples, the user can click the viewing entry 217-3 to enter the details page of the object. In addition, the user can also directly purchase the object by clicking the viewing entry 217-3.

[0076] In other examples, the terminal device 120 may present the target card in a horizontal visual style. Figure 2F In the example interface 200F shown, the terminal device 120 may present a target card 261 in a horizontal visual style. The target card 261 includes image information 262 of the object, description information 263 of the object, and a viewing entry 264 of the object. In some examples, the user may click the viewing entry 264 to enter the details page of the object. Additionally, the user may click the viewing entry 264 to directly purchase the object as needed.

[0077] In summary, the present disclosure, by presenting the subject information of the target user (i.e., the initiator of the live broadcast) in the live broadcast interface, enables the viewing user to learn in the live broadcast room that the target user has more related pages that can display more information. Furthermore, by presenting multiple navigation tags in the live broadcast interface, it can provide users with a convenient and fast way to switch between live broadcasts or other consumption scenarios of e-commerce stores or windows. This improves user operation and conversion efficiency.

[0078] Example Process

[0079] Figure 3 FIG. 3 is a flowchart of a process 300 for video publishing according to some embodiments of the present disclosure. The process 300 may be implemented at the terminal device 130. Figure 1 Process 300 is described.

[0080] In box 310, the terminal device 120 presents a live broadcast page corresponding to the live broadcast initiated by the target user, wherein the live broadcast page includes multiple navigation tags, and the multiple navigation tags can be selected respectively to locate multiple pages associated with the target user, wherein the multiple pages at least include the live broadcast page, and the first navigation tag corresponding to the live broadcast page is in a selected state.

[0081] In box 320, in response to triggering a second navigation tag among the multiple navigation tags, switch from the live page to a page among the multiple pages corresponding to the second navigation tag, wherein the multiple navigation tags are kept presented in the page.

[0082] In some embodiments, multiple navigation tabs are presented in the top area or the bottom area of ​​the live page.

[0083] In some embodiments, in the live broadcast page, at least one control for triggering live broadcast interaction is presented in an area outside the top area or the bottom area.

[0084] In some embodiments, multiple navigation tags are presented in an area adjacent to the main information of the target user in the live broadcast page, and the main information includes at least identification information of the target user and tag information related to the target user.

[0085] In some embodiments, process 300 also includes: in response to the live broadcast being in progress, presenting a target card of an object associated with the live broadcast in a target visual style in the live broadcast page, the target card including at least one of the following: image information of the object, description information of the object, and / or a viewing entrance to the object.

[0086] In some embodiments, the process also includes: based on the account type of the target user, presenting the subject information of the target user in a target presentation style in the live broadcast page, and the target presentation style at least defines the target content type to be presented.

[0087] In some embodiments, in a page corresponding to any one of the multiple navigation tags, the subject information of the target user continues to be presented in the target presentation style.

[0088] In some embodiments, process 300 also includes: in response to the live broadcast being in progress and any one of the multiple navigation tags being in a selected state, presenting a predetermined graphic element in association with the first navigation tag corresponding to the live broadcast page, wherein the predetermined graphic element indicates that the live broadcast is in progress.

[0089] In some embodiments, process 300 also includes selecting a navigation tag from among multiple navigation tags by: receiving a click operation on a navigation tag of the multiple navigation tags, and determining that the clicked navigation tag is selected; or receiving a sliding operation, and determining that the navigation tag to which the sliding operation slides is selected.

[0090] In some embodiments, the target user includes at least one of the following: a user associated with an e-commerce store, or an object recommender for recommending an object.

[0091] Figure 4 A schematic structural block diagram of an apparatus 400 for information interaction according to some embodiments of the present disclosure is shown. The apparatus 400 may be implemented as or included in a terminal device 120. Each module / component in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0092] like Figure 4 As shown, the device 400 includes a live page presentation module 410, which is configured to present a live page corresponding to the live broadcast initiated by the target user, wherein the live page includes multiple navigation tags, and the multiple navigation tags can be selected to locate multiple pages associated with the target user, wherein the multiple pages at least include a live page, and the first navigation tag corresponding to the live page is in a selected state. The device 400 also includes a page switching module 420, which is configured to switch from the live page to a page corresponding to the second navigation tag in the multiple pages in response to triggering a second navigation tag in the multiple navigation tags.

[0093] In some embodiments, multiple navigation tabs are presented in the top area or the bottom area of ​​the live page.

[0094] In some embodiments, in the live broadcast page, at least one control for triggering live broadcast interaction is presented in an area outside the top area or the bottom area.

[0095] In some embodiments, multiple navigation tags are presented in an area adjacent to the main information of the target user in the live broadcast page, and the main information includes at least identification information of the target user and tag information related to the target user.

[0096] In some embodiments, the device 400 also includes a target card presentation module, which is configured to present a target card of an object associated with the live broadcast in a target visual style in the live broadcast page in response to the live broadcast being in progress, the target card including at least one of the following: image information of the object, description information of the object, and / or a viewing entrance to the object.

[0097] In some embodiments, the device 400 also includes a subject information presentation module, which is configured to present the subject information of the target user in a target presentation style in the live broadcast page based on the account type of the target user, and the target presentation style at least defines the target content type to be presented.

[0098] In some embodiments, in a page corresponding to any one of the multiple navigation tags, the subject information of the target user continues to be presented in the target presentation style.

[0099] In some embodiments, the device 400 also includes a predetermined graphic element presentation module, which is configured to present a predetermined graphic element in association with a first navigation tag corresponding to the live broadcast page in response to the live broadcast being in progress and any one of the multiple navigation tags being selected, wherein the predetermined graphic element indicates that the live broadcast is in progress.

[0100] In some embodiments, the device 400 also includes a navigation tag selection module, which is configured to select a navigation tag from multiple navigation tags by: receiving a click operation on a navigation tag of the multiple navigation tags, and determining that the clicked navigation tag is selected; or receiving a sliding operation, and determining that the navigation tag to which the sliding operation slides is selected.

[0101] In some embodiments, the target user includes at least one of the following: a user associated with an e-commerce store, or an object recommender for recommending an object.

[0102] The units and / or modules included in the device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units and / or modules can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the units and / or modules in the device 400 can be implemented at least in part by one or more hardware logic components. As an example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0103] It should be understood that one or more steps in the above method can be performed by a suitable electronic device or a combination of electronic devices. Such an electronic device or a combination of electronic devices may include, for example, Figure 1 The terminal device 120 and the server 130.

[0104] Figure 5 1 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 5 The electronic device 500 shown is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. Figure 5 The electronic device 500 shown can be used to implement Figure 1 terminal device 120.

[0105] like Figure 5 As shown, the electronic device 500 is in the form of a general electronic device. The components of the electronic device 500 may include, but are not limited to, one or more processors or processing units 510, a memory 520, a storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processing unit 5105 may be an actual or virtual processor and is capable of performing various processes according to the program stored in the memory 520. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0106] The electronic device 500 typically includes a plurality of computer storage media. Such media may be any available media accessible to the electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 520 may be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 530 may be a removable or non-removable medium, and may include a machine-readable medium, such as a flash drive, a disk, or any other medium, which may be capable of being used to store information and / or data and may be accessed within the electronic device 500.

[0107] The electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 5As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 520 may include a computer program product 525 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0108] The communication unit 540 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 500 can be implemented in a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 500 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0109] The input device 550 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 560 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 500 may also communicate with one or more external devices (not shown) through the communication unit 540 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 500, or communicate with any device that allows the electronic device 500 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0110] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0111] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0112] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0113] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0114] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0115] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. A method for information interaction, comprising: Presenting a live broadcast page corresponding to the live broadcast initiated by the target user, wherein the live broadcast page includes a plurality of navigation tags, and the plurality of navigation tags can be respectively selected to locate a plurality of pages associated with the target user, wherein the plurality of pages at least includes the live broadcast page, and a first navigation tag corresponding to the live broadcast page is in a selected state; and In response to triggering a second navigation tag among the multiple navigation tags, switching is performed from the live broadcast page to a page among the multiple pages corresponding to the second navigation tag, wherein the multiple navigation tags are maintained to be presented in the page.

2. The method according to claim 1, wherein the multiple navigation tags are presented in the top area or the bottom area in the live broadcast page.

3. The method according to claim 2, wherein in the live broadcast page, at least one control for triggering live broadcast interaction is presented in an area outside the top area or the bottom area.

4. The method according to claim 1, wherein the multiple navigation tags are presented in an area adjacent to the main information of the target user in the live broadcast page, and the main information includes at least the identification information of the target user and tag information related to the target user.

5. The method according to claim 1, further comprising: In response to the live broadcast being in progress, a target card of an object associated with the live broadcast is presented in a target visual style in the live broadcast page, wherein the target card includes at least one of the following: image information of the object, a description of the object, and / or The viewing entry for the object.

6. The method according to claim 1, further comprising: Based on the account type of the target user, the subject information of the target user is presented in the live broadcast page in a target presentation style, and the target presentation style at least defines the target content type to be presented. 7 . The method according to claim 6 , wherein in a page corresponding to any navigation tag among the plurality of navigation tags, the subject information of the target user continues to be presented in the target presentation style.

8. The method according to claim 1, further comprising: In response to the live broadcast being in progress and any one of the multiple navigation tags being in a selected state, a predetermined graphic element is presented in association with the first navigation tag corresponding to the live broadcast page, and the predetermined graphic element indicates that the live broadcast is in progress.

9. The method according to claim 1, further comprising selecting a navigation tag from the plurality of navigation tags by: Determining that the clicked navigation tag is selected by receiving a click operation on a navigation tag of the plurality of navigation tags; or By receiving the sliding operation, it is determined that the navigation tag slid to by the sliding operation is selected.

10. The method according to claim 1, wherein the target user comprises at least one of the following: Users associated with an e-commerce store, or An object recommender used to recommend objects.

11. A device for information interaction, comprising: A live page presentation module is configured to present a live page corresponding to the live broadcast initiated by a target user, wherein the live page includes a plurality of navigation tags, and the plurality of navigation tags can be respectively selected to locate a plurality of pages associated with the target user, wherein the plurality of pages at least includes the live page, and a first navigation tag corresponding to the live page is in a selected state; as well as The page switching module is configured to switch from the live broadcast page to a page corresponding to the second navigation tag among the multiple pages in response to triggering the second navigation tag among the multiple navigation tags.

12. An electronic device comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 10 when executed by the at least one processing unit.

13. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 10.

14. A computer program product comprising a computer program, wherein the computer program, when executed by a processor, implements the method according to any one of claims 1 to 10.

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