Product configuration method and system based on Internet insurance product characteristics

Abstract

The invention discloses a product configuration method and system based on Internet insurance product characteristics. The method comprises the following steps of market investigation and demand analysis; determining a product type and a guarantee range; price strategy and risk control; the product design is simplified and transparent; optimizing a technical platform and user experience; claim settlement service and after-sales support; data security and privacy protection are realized; continuous optimization and innovation are realized; the system comprises a product design module, a pricing and risk control module, a sales and channel management module, a customer management module, a claim settlement and service module, a user experience and interface design module, a data analysis and report module, a compliance and safety management module, an intelligent recommendation and customization module, a finance and settlement module and a background management and system monitoring module. The method has the advantages of flexibility, individuation, intelligence, high efficiency and the like, and can help an insurance company to improve the flexibility of product design, optimize customer experience, reduce operation cost and improve risk control capability.

Description

Technical Field

[0001] The present invention relates to the technical field of insurance product configuration, and in particular to a product configuration method and system based on the characteristics of Internet insurance products. Background Art

[0002] Internet insurance products are insurance products sold and managed through Internet channels. They usually rely on online platforms or apps to provide insurance services to consumers in a digital way, featuring convenience, transparency and efficiency. Common Internet insurance products include health insurance, auto insurance, life insurance, accident insurance, pet insurance, travel insurance, etc.

[0003] Internet insurance products are gradually becoming the mainstream of the insurance market. They have attracted a large number of consumers with their convenience, transparency, cost-effectiveness and other advantages; however, there are also some shortcomings and challenges, such as lack of personalized services, complicated claims process, limited coverage, lack of face-to-face consultation, insufficient transparency of some products, after-sales service problems, etc. Therefore, there is still a lot of room for improvement. Summary of the invention

[0004] The purpose of the present invention is to solve the shortcomings existing in the prior art and to propose a product configuration method and system based on the characteristics of Internet insurance products.

[0005] In order to achieve the above object, the present invention adopts the following technical solutions:

[0006] A product configuration method based on the characteristics of Internet insurance products includes the following specific steps:

[0007] S1: Market research and demand analysis:

[0008] S1a: User demand research: Understand the insurance needs of target users through user surveys;

[0009] S1b: Competition analysis: Analyze the existing Internet insurance products on the market, understand the product features, advantages and disadvantages of competitors, and focus on product differentiation and innovation;

[0010] S1c: Target market positioning: Identify the target user groups, such as young people, small and medium-sized business owners, and family users. Different groups have different insurance needs, so the product solutions should also be different;

[0011] S2: Determine product type and coverage:

[0012] S2a: Choose the appropriate insurance type: Select the main insurance product type according to market demand, such as health insurance, car insurance, life insurance, accident insurance, and travel insurance;

[0013] S2b: Design of security content: Rationally design security content according to user needs and configure small categories in detail;

[0014] S2c: Product customization: Setting up different protection plans based on the needs of different users, such as choosing whether to add additional supplementary insurance;

[0015] S3: Pricing strategy and risk control:

[0016] S3a: Accurate pricing: Formulate reasonable insurance premiums through big data analysis and risk assessment;

[0017] S3b: Use data to assess risks: Use user data, behavioral analysis and machine learning technologies to assess and control underwriting risks;

[0018] S3c: Discount and promotion design: In the pricing strategy, design appropriate discounts and promotions, such as first-order discounts and referral rewards, to attract users to buy;

[0019] S4: Simplification and transparency of product design:

[0020] S4a: Simple and easy-to-understand product terms: The terms should be concise and clear so that users can understand them quickly. Avoid complex language and excessive terms, and try to use easy-to-understand expressions;

[0021] S4b: Optimization of online insurance application process: Simplify the insurance application process so that users can quickly and conveniently purchase insurance online, and provide clear product introduction, coverage, and exemption clauses;

[0022] S4c: Enhance transparency: Display information about product prices, coverage, and claims process in real time through online platforms to increase user trust and reduce purchase barriers;

[0023] S5: Technology platform and user experience optimization:

[0024] S5a: Build a digital platform: sell and manage through official websites, apps, social platforms and other online channels;

[0025] S5b: Customer self-service management: Allow customers to easily check policies, modify protection plans, and submit claims online, thereby increasing user stickiness;

[0026] S5c: Data-driven personalized recommendations: By analyzing user behavior data, purchase records, etc., we recommend insurance products or additional insurance that best suits users’ needs to improve conversion rates;

[0027] S6: Claims service and after-sales support:

[0028] S6a: Fast claims process: Simplify claims services and make them as transparent and efficient as possible;

[0029] S6b: Establish 24-hour customer service support: Provide online instant customer service support to answer users’ questions and solve problems, thereby improving customer satisfaction.

[0030] S6c: Continuous tracking and feedback: Through after-sales tracking services, timely understand customer feedback, and improve products or services in a targeted manner to enhance customer loyalty;

[0031] S7: Data security and privacy protection: Strengthen the security protection of user data to ensure that personal information is not leaked or abused;

[0032] S8: Continuous Optimization and Innovation:

[0033] S8a: Product update and iteration: Continuously optimize and update products based on user feedback and market changes;

[0034] S8b: Introduce innovative elements: Combine artificial intelligence, blockchain, smart contracts and other cutting-edge technologies to enhance the product’s intelligence level and user experience.

[0035] As a further technical solution of the present invention, in S1a, the user survey is conducted through big data analysis, user interviews, and questionnaire surveys, and the insurance needs of target users include product types, coverage content, and price affordability.

[0036] As a further technical solution of the present invention, in S3a, the insurance premium is more accurately priced based on user behavior, health status, age, gender and other factors.

[0037] As a further technical solution of the present invention, in S5a, the digital platform needs to have an efficient user interface, a smooth experience and strong background support.

[0038] As a further technical solution of the present invention, in S6a, the claims service can achieve rapid claims settlement through online application, uploading materials, video interview and other methods.

[0039] A product configuration system based on the characteristics of Internet insurance products, including product design module, pricing and risk control module, sales and channel management module, customer management module, claims and service module, user experience and interface design module, data analysis and reporting module, compliance and security management module, intelligent recommendation and customization module, finance and settlement module and background management and system monitoring module.

[0040] As a further technical solution of the present invention, the functions of the product design module include product category definition, protection content configuration, terms and liability settings, and optional and supplementary insurance configuration; the functions of the pricing and risk control module include intelligent pricing engine, risk assessment and pricing model, rate adjustment and strategy configuration, and anti-fraud detection; the functions of the sales and channel management module include sales channel configuration, marketing activity management, user guidance and recommendation, and customer self-service purchase.

[0041] As a further technical solution of the present invention, the functions of the customer management module include customer information management, customer life cycle management, customer service and support, and customer feedback and satisfaction management; the functions of the claims and service module include claims application and review, claims approval and payment, claims progress tracking, and claims risk management; the functions of the user experience and interface design module include interface design and optimization, interactive process design, and mobile support.

[0042] As a further technical solution of the present invention, the functions of the data analysis and reporting module include data collection and analysis, operation reporting and monitoring, and prediction and optimization; the functions of the compliance and security management module include regulatory compliance, data privacy protection, and security auditing and monitoring; the functions of the intelligent recommendation and customization module include personalized product recommendations, custom configuration, and AI customer service and consulting.

[0043] As a further technical solution of the present invention, the functions of the finance and settlement module include billing and payment management, commission settlement and management, and financial statements and auditing; the functions of the background management and system monitoring module include administrator authority management, system monitoring and log management, and system upgrades and maintenance.

[0044] The beneficial effects of the present invention are: it has the advantages of flexibility, personalization, intelligence, and efficiency, and can help insurance companies improve the flexibility of product design, optimize customer experience, reduce operating costs, and enhance risk control capabilities, so that insurance companies can more accurately meet market demand, improve operational efficiency, reduce costs, and provide customers with better services; it not only promotes the digital transformation of the insurance industry, but also brings customers a more convenient, transparent and personalized insurance experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0045] Figure 1 A flowchart of a product configuration method based on the characteristics of Internet insurance products proposed by the present invention;

[0046] Figure 2 This is a schematic diagram of a product configuration system based on the characteristics of Internet insurance products proposed by the present invention. DETAILED DESCRIPTION

[0047] In order to make the technical means, creative features, objectives and effects achieved by the present invention easy to understand, the present invention is further explained below in conjunction with specific implementation methods.

[0048] Please refer to the attached Figure 1 , a product configuration method based on the characteristics of Internet insurance products, including the following specific steps:

[0049] S1: Market research and demand analysis:

[0050] S1a: User demand research: Understand the insurance needs of target users through user surveys. User surveys are conducted through big data analysis, user interviews, and questionnaire surveys. The insurance needs of target users include product types, coverage content, and price affordability.

[0051] S1b: Competition analysis: Analyze the existing Internet insurance products on the market, understand the product features, advantages and disadvantages of competitors, and focus on product differentiation and innovation;

[0052] S1c: Target market positioning: Identify the target user groups, such as young people, small and medium-sized business owners, and family users. Different groups have different insurance needs, so the product solutions should also be different;

[0053] S2: Determine product type and coverage:

[0054] S2a: Choose the appropriate insurance type: Select the main insurance product type according to market demand, such as health insurance, car insurance, life insurance, accident insurance, and travel insurance;

[0055] S2b: Design of security content: Rationally design security content according to user needs and configure small categories in detail;

[0056] S2c: Product customization: Setting up different protection plans based on the needs of different users, such as choosing whether to add additional supplementary insurance;

[0057] S3: Pricing strategy and risk control:

[0058] S3a: Accurate pricing: Through big data analysis and risk assessment, reasonable insurance premiums are formulated. Insurance premiums are more accurately priced based on user behavior, health status, age, gender and other factors.

[0059] S3b: Use data to assess risks: Use user data, behavioral analysis and machine learning technologies to assess and control underwriting risks;

[0060] S3c: Discount and promotion design: In the pricing strategy, design appropriate discounts and promotions, such as first-order discounts and referral rewards, to attract users to buy;

[0061] S4: Simplification and transparency of product design:

[0062] S4a: Simple and easy-to-understand product terms: The terms should be concise and clear so that users can understand them quickly. Avoid complex language and excessive terms, and try to use easy-to-understand expressions;

[0063] S4b: Optimization of online insurance application process: Simplify the insurance application process so that users can quickly and conveniently purchase insurance online, and provide clear product introduction, coverage, and exemption clauses;

[0064] S4c: Enhance transparency: Display information about product prices, coverage, and claims process in real time through online platforms to increase user trust and reduce purchase barriers;

[0065] S5: Technology platform and user experience optimization:

[0066] S5a: Build a digital platform: Sell and manage through official websites, apps, social platforms and other online channels. The digital platform needs to have an efficient user interface, smooth experience and strong backend support;

[0067] S5b: Customer self-service management: Allow customers to easily check policies, modify protection plans, and submit claims online, thereby increasing user stickiness;

[0068] S5c: Data-driven personalized recommendations: By analyzing user behavior data, purchase records, etc., we recommend insurance products or additional insurance that best suits users’ needs to improve conversion rates;

[0069] S6: Claims service and after-sales support:

[0070] S6a: Fast claims process: Simplify claims services and make them as transparent and efficient as possible. Claims services can be quickly settled through online applications, uploading of materials, video interviews and other methods.

[0071] S6b: Establish 24-hour customer service support: Provide online instant customer service support to answer users’ questions and solve problems, thereby improving customer satisfaction.

[0072] S6c: Continuous tracking and feedback: Through after-sales tracking services, timely understand customer feedback, and improve products or services in a targeted manner to enhance customer loyalty;

[0073] S7: Data security and privacy protection: Strengthen the security protection of user data to ensure that personal information is not leaked or abused;

[0074] S8: Continuous Optimization and Innovation:

[0075] S8a: Product update and iteration: Continuously optimize and update products based on user feedback and market changes;

[0076] S8b: Introduce innovative elements: Combine artificial intelligence, blockchain, smart contracts and other cutting-edge technologies to enhance the product’s intelligence level and user experience.

[0077] Please refer to the attached Figure 2 , a product configuration system based on the characteristics of Internet insurance products, including product design module, pricing and risk control module, sales and channel management module, customer management module, claims and service module, user experience and interface design module, data analysis and reporting module, compliance and security management module, intelligent recommendation and customization module, finance and settlement module and background management and system monitoring module.

[0078] In a preferred embodiment, the functions of the product design module include product category definition, coverage content configuration, terms and liability settings, and optional and supplementary insurance configuration; the functions of the pricing and risk control module include intelligent pricing engine, risk assessment and pricing model, rate adjustment and strategy configuration, and anti-fraud detection; the functions of the sales and channel management module include sales channel configuration, marketing campaign management, user guidance and recommendation, and customer self-service purchase.

[0079] Product design module functions:

[0080] Product category definition: define different types of insurance products (such as health insurance, auto insurance, life insurance, accident insurance, etc.), as well as the basic structure and components of each product;

[0081] Protection content configuration: set the coverage, liability exemptions, insured risks, etc. of various types of insurance, and allow flexible customization, such as choosing whether to add additional insurance;

[0082] Clauses and liability settings: Design the clauses of insurance products according to regulatory requirements and market demand, including guarantee clauses, liability exclusions, exemption clauses, etc.;

[0083] Optional options and supplementary insurance configuration: allow customers to choose supplementary insurance according to personal needs, such as hospitalization allowance, major illness, accidental injury and other additional protections.

[0084] Pricing and risk control module functions:

[0085] Intelligent pricing engine: automatically calculates premiums based on the user's personal information (age, gender, health status, occupation, etc.) and behavioral data (purchase history, claims record, etc.) and provides personalized pricing;

[0086] Risk assessment and pricing model: Establish a risk assessment model based on big data analysis and artificial intelligence to automatically adjust premiums according to different risk factors (such as age, health status, region, etc.);

[0087] Rate adjustment and strategy configuration: Supports adjustment of insurance rates based on market demand, competitive environment and regulatory requirements, and configures strategies such as promotions and discounts;

[0088] Anti-fraud detection: Identify and prevent potential fraud through data analysis and pattern recognition, reducing the risks borne by insurance companies.

[0089] Sales and channel management module functions:

[0090] Sales channel configuration: supports configuration of multiple sales channels (official website, App, third-party platform, agents, etc.), and provides unified sales management across channels;

[0091] Marketing campaign management: Create and manage promotional activities (such as discounts, red envelopes, first-order discounts, etc.), and push personalized recommendations based on user behavior;

[0092] User guidance and recommendation: recommend the most suitable insurance products to potential customers through user data analysis to optimize customers’ purchasing decisions;

[0093] Customer self-service purchase: Provide a clear and concise purchase process where users can select products, fill in information and complete payment online.

[0094] In a preferred embodiment, the functions of the customer management module include customer information management, customer life cycle management, customer service and support, and customer feedback and satisfaction management; the functions of the claims and service module include claims application and review, claims approval and payment, claims progress tracking, and claims risk management; the functions of the user experience and interface design module include interface design and optimization, interactive process design, and mobile support.

[0095] Customer management module functions:

[0096] Customer information management: store and manage basic customer information, insurance records, historical claims records, etc., and support the update and query of customer information;

[0097] Customer lifecycle management: manage customers in different layers and provide personalized services and product recommendations based on different customer lifecycles (new customers, active customers, lost customers, etc.);

[0098] Customer service and support: Provide online customer service, question answering, complaint handling and other functions to help customers solve problems during the purchase and use process;

[0099] Customer feedback and satisfaction management: Collect and analyze customer feedback, continuously optimize products and services, and improve customer satisfaction and loyalty.

[0100] Claims and service module functions:

[0101] Claim application and review: Customers can submit claim applications online and upload relevant materials, and the system will automatically review the completeness and validity of the materials;

[0102] Claim approval and payment: Automatically calculate the claim amount, review and issue the claim payment based on the insurance contract and claim terms;

[0103] Claim progress tracking: Customers can check the processing progress of their claims applications, and the system will provide real-time progress feedback and reminders;

[0104] Claims risk management: Identify potential false claims cases through data analysis, and conduct risk warnings and reviews.

[0105] User experience and interface design module functions:

[0106] Interface design and optimization: Provide users with a simple, beautiful, and easy-to-use interface to ensure that users can have a good experience in every aspect of purchase, inquiry, and claims settlement;

[0107] Interactive process design: optimize the user's operation process to ensure that product selection, insurance, payment, inquiry and other operations are simple and efficient, reducing the user's operating burden;

[0108] Mobile support: Optimize the interface and functions for mobile devices to ensure smooth use on mobile apps, mobile websites and other platforms.

[0109] In a preferred embodiment, the functions of the data analysis and reporting module include data collection and analysis, operation reporting and monitoring, and prediction and optimization; the functions of the compliance and security management module include regulatory compliance, data privacy protection, and security auditing and monitoring; the functions of the intelligent recommendation and customization module include personalized product recommendations, custom configuration, and AI customer service and consulting.

[0110] Data analysis and reporting module functions:

[0111] Data collection and analysis: By collecting user behavior data, purchase data, claims data, etc., we conduct in-depth analysis to explore potential trends and needs;

[0112] Operational reporting and monitoring: Real-time monitoring of key indicators such as sales, claims, customer feedback, etc., and generating reports to help management make decisions;

[0113] Prediction and optimization: Based on historical data and models, predict future sales trends, customer needs, etc., and continuously improve products and services through optimization models.

[0114] Compliance and security management module functions:

[0115] Regulatory compliance: Ensure that all products and services comply with local insurance regulatory laws and regulations, and update product terms and contracts in a timely manner to meet compliance requirements;

[0116] Data privacy protection: ensuring that customers’ personal information and transaction data are properly protected and in compliance with privacy protection regulations such as GDPR (General Data Protection Regulation);

[0117] Security audit and monitoring: Conduct security audits regularly to prevent security incidents such as data leakage and system attacks, and ensure the stable operation of the platform.

[0118] Intelligent recommendation and customization module functions:

[0119] Personalized product recommendations: Provide personalized insurance product recommendations based on customer behavior, needs, and risk profiles;

[0120] Custom configuration: Users can customize insurance products according to their needs and budget (such as selecting coverage items, insured amounts, insurance period, etc.), and the system will automatically generate a suitable insurance plan;

[0121] AI customer service and consulting: Provide intelligent customer service that can answer customers’ questions, recommend suitable products and guide purchases.

[0122] In a preferred embodiment, the functions of the finance and settlement module include billing and payment management, commission settlement and management, and financial statements and auditing; the functions of the background management and system monitoring module include administrator authority management, system monitoring and log management, and system upgrades and maintenance.

[0123] Financial and settlement module functions:

[0124] Bill and payment management: manage users' premium payments, refunds, bill inquiries and other functions, and support multiple payment methods;

[0125] Commission Settlement and Management: If agent or partner sales are involved, manage the commission settlement and distribution of the agent or partner;

[0126] Financial statements and auditing: Generate financial statements such as income, expenditure, and profit, support audit and tax reporting functions, and ensure financial compliance.

[0127] Backstage management and system monitoring module functions:

[0128] Administrator authority management: set different roles and authorities to ensure system security and controllability of operations;

[0129] System monitoring and log management: monitor the system's operating status in real time, check system logs, discover and handle abnormal problems in a timely manner, and ensure stable operation of the platform;

[0130] System upgrade and maintenance: Regularly perform system upgrades and maintenance to fix known vulnerabilities, optimize system performance, and improve platform reliability.

[0131] From the above description, it can be seen that the above embodiments of the present invention achieve the following technical effects:

[0132] 1. Flexibility and customization

[0133] Highly customized product configuration: allows flexible customization of insurance products according to the needs of different customer groups; for example, personalized protection plans can be provided based on factors such as the customer's age, occupation, health status, family status, etc.

[0134] Dynamic adjustment capability: It can make rapid adjustments in real time based on market changes, regulatory changes or customer feedback, and supports flexible configuration of insurance terms, rates, additional protections, etc.

[0135] 2. Quickly respond to market demand

[0136] Faster product iteration: Supporting the rapid generation of new products and adjustment of existing products, it can help insurance companies quickly respond to market demands and launch innovative products;

[0137] Real-time update: Able to reflect market changes and changes in consumer demand in real time, quickly launch new insurance products or adjust the coverage of existing insurance products to cope with market competition and changes.

[0138] 3. Reduce operating costs

[0139] Automated pricing and risk assessment: Through intelligent pricing engines and risk control models, premiums can be automatically calculated based on customers’ personalized information (such as age, gender, health status, etc.), thereby saving labor costs and improving pricing accuracy and efficiency;

[0140] Reduced manual intervention: Automated product configuration, claims processing, and customer service functions can greatly reduce manual intervention, lower operating costs, reduce human errors, and improve processing efficiency;

[0141] Refined management: Through data-driven product configuration and pricing methods, resources can be allocated more accurately, product portfolio can be optimized, and waste of resources can be avoided.

[0142] 4. Improve customer experience

[0143] Personalized service: Customers can customize insurance products according to their personal needs, choose the coverage, insured amount, deductible, etc. that suits them, and provide insurance plans that better meet their personal needs, thereby improving customer satisfaction;

[0144] Convenient purchase process: Provide a simple and easy-to-use online insurance platform, where customers can easily complete product selection, information filling, payment and other operations through the website or App, improving the purchase experience;

[0145] Full self-service: From product inquiry and purchase to claim application, customers can complete everything by themselves through the Internet platform, reducing waiting and tedious operations and improving service efficiency.

[0146] 5. Enhance risk control and compliance

[0147] Accurate risk pricing and control: Through data analysis and intelligent pricing models, we can accurately assess individual risks, set reasonable prices, avoid underwriting customers with excessively high risks, and reduce claims expenses;

[0148] Intelligent anti-fraud: Through big data analysis and pattern recognition technology, it can monitor abnormal behaviors in real time, identify potential fraudulent behaviors, reduce fraud risks, and ensure the financial security of insurance companies;

[0149] Compliance management: Product terms, rates and sales methods can be automatically adjusted according to local laws and regulations to ensure that insurance products meet regulatory requirements and reduce compliance risks.

[0150] 6. Improve operational efficiency and collaboration capabilities

[0151] Data-driven decision support: Through real-time analysis of sales data, customer behavior data, market trends, etc., it can provide strong data support for decision-makers and help companies make quick decisions;

[0152] Cross-channel collaboration: Support multi-channel sales. Internet platforms, mobile apps, third-party sales channels, etc. can update information synchronously to achieve cross-channel collaboration and ensure consistency of customer experience and accuracy of information.

[0153] Automated report generation and monitoring: The system can automatically generate various operational reports (such as sales reports, claims reports, etc.) and monitor various operational indicators in real time to help management identify problems in a timely manner and take corrective measures.

[0154] 7. Support innovation and product diversification

[0155] Flexible supplementary insurance and modular design: Supports flexible combination of supplementary insurance. Customers can choose additional protection according to their personal needs, such as hospitalization allowance, accidental injury, major illness, etc., which greatly enriches the diversity of products;

[0156] Innovative product launch: Due to the ability to quickly configure and customize, insurance companies can quickly launch innovative insurance products required by the market, such as short-term insurance, customized insurance, on-demand insurance, etc., to meet the needs of different customer groups.

[0157] 8. Enhance data analysis and precision marketing

[0158] Accurate user portraits and demand predictions: By analyzing user behavior, purchase history, social network and other data, we can accurately identify customer needs and preferences, provide personalized product recommendations, and improve customer conversion rates;

[0159] Product optimization based on big data: By analyzing customer feedback and claims data, insurance companies can optimize product design, adjust coverage, rates, etc. to meet customers' actual needs, reduce claims disputes, and enhance product market competitiveness.

[0160] 9. Improve customer loyalty and word-of-mouth communication

[0161] Personalized services improve customer satisfaction: Customers can get a more personalized service experience, which increases customer satisfaction and thus improves customer loyalty;

[0162] Recommendation and sharing mechanism: Through social platforms and recommendation mechanisms, customers can recommend the insurance products they use to their relatives and friends, helping insurance companies expand their customer base and enhance brand awareness.

[0163] 10. Cross-border integration and cooperation opportunities

[0164] Cooperation with other industries: Support cross-industry integration with other industries (such as health management, financial services, e-commerce platforms, etc.) to provide customers with more diversified value-added services; for example, customers can obtain health management services after purchasing health insurance, further improving customer stickiness;

[0165] Diversified cooperation models: The platform can establish cooperative relationships with partners in other industries to launch joint products or promotional activities to further expand market share.

[0166] Those skilled in the art should understand that the discussion of any of the above embodiments is merely illustrative and is not intended to imply that the scope of the present invention (including the claims) is limited to these examples. Under the concept of the present invention, the technical features in the above embodiments or different embodiments may be combined, the steps may be implemented in any order, and there are many other variations of the different aspects of the present invention as described above, which are not provided in detail for the sake of simplicity.

[0167] The present invention is intended to cover all such substitutions, modifications and variations that fall within the broad scope of the claims. Therefore, any omissions, modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A product configuration method based on the characteristics of Internet insurance products, characterized in that: The specific steps include: S1: Market research and demand analysis: S1a: User demand research: Understand the insurance needs of target users through user surveys; S1b: Competition analysis: Analyze the existing Internet insurance products on the market, understand the product features, advantages and disadvantages of competitors, and focus on product differentiation and innovation; S1c: Target market positioning: Identify the target user groups, such as young people, small and medium-sized business owners, and family users. Different groups have different insurance needs, so the product solutions should also be different; S2: Determine product type and coverage: S2a: Choose the appropriate insurance type: Select the main insurance product type according to market demand, such as health insurance, car insurance, life insurance, accident insurance, and travel insurance; S2b: Design of security content: Rationally design security content according to user needs and configure small categories in detail; S2c: Product customization: Setting up different protection plans based on the needs of different users, such as choosing whether to add additional supplementary insurance; S3: Pricing strategy and risk control: S3a: Accurate pricing: Formulate reasonable insurance premiums through big data analysis and risk assessment; S3b: Use data to assess risks: Use user data, behavioral analysis and machine learning technologies to assess and control underwriting risks; S3c: Discount and promotion design: In the pricing strategy, design appropriate discounts and promotions, such as first-order discounts and referral rewards, to attract users to buy; S4: Simplification and transparency of product design: S4a: Simple and easy-to-understand product terms: The terms should be concise and clear so that users can understand them quickly. Avoid complex language and excessive terms, and try to use easy-to-understand expressions; S4b: Optimization of online insurance application process: Simplify the insurance application process so that users can quickly and conveniently purchase insurance online, and provide clear product introduction, coverage, and exemption clauses; S4c: Enhance transparency: Display information about product prices, coverage, and claims process in real time through online platforms to increase user trust and reduce purchase barriers; S5: Technology platform and user experience optimization: S5a: Build a digital platform: sell and manage through official websites, apps, social platforms and other online channels; S5b: Customer self-service management: Allow customers to easily check policies, modify protection plans, and submit claims online, thereby increasing user stickiness; S5c: Data-driven personalized recommendations: By analyzing user behavior data, purchase records, etc., we recommend insurance products or additional insurance that best suits users’ needs to improve conversion rates; S6: Claims service and after-sales support: S6a: Fast claims process: Simplify claims services and make them as transparent and efficient as possible; S6b: Establish 24-hour customer service support: Provide online instant customer service support to answer users’ questions and solve problems, thereby improving customer satisfaction. S6c: Continuous tracking and feedback: Through after-sales tracking services, timely understand customer feedback, and improve products or services in a targeted manner to enhance customer loyalty; S7: Data security and privacy protection: Strengthen the security protection of user data to ensure that personal information is not leaked or abused; S8: Continuous Optimization and Innovation: S8a: Product update and iteration: Continuously optimize and update products based on user feedback and market changes; S8b: Introduce innovative elements: Combine artificial intelligence, blockchain, smart contracts and other cutting-edge technologies to enhance the product’s intelligence level and user experience.

2. A product configuration method based on the characteristics of Internet insurance products according to claim 1, characterized in that: In S1a, the user survey is conducted through big data analysis, user interviews, and questionnaires. The insurance needs of target users include product type, coverage content, and price affordability.

3. A product configuration method based on the characteristics of Internet insurance products according to claim 1, characterized in that: In S3a, insurance premiums are more accurately priced based on user behavior, health status, age, gender and other factors.

4. A product configuration method based on the characteristics of Internet insurance products according to claim 1, characterized in that: In S5a, the digital platform needs to have an efficient user interface, smooth experience and strong background support.

5. A product configuration method based on the characteristics of Internet insurance products according to claim 1, characterized in that: In S6a, the claims service can achieve rapid claims settlement through online application, uploading of materials, video interview and other methods.

6. A product configuration system based on the characteristics of Internet insurance products, characterized in that: It includes product design module, pricing and risk control module, sales and channel management module, customer management module, claims and service module, user experience and interface design module, data analysis and reporting module, compliance and security management module, intelligent recommendation and customization module, finance and settlement module and background management and system monitoring module.

7. A product configuration system based on the characteristics of Internet insurance products according to claim 6, characterized in that: The functions of the product design module include product category definition, coverage content configuration, terms and liability settings, and optional and supplementary insurance configuration; the functions of the pricing and risk control module include intelligent pricing engine, risk assessment and pricing model, rate adjustment and strategy configuration, and anti-fraud detection; the functions of the sales and channel management module include sales channel configuration, marketing campaign management, user guidance and recommendation, and customer self-service purchase.

8. A product configuration system based on the characteristics of Internet insurance products according to claim 6, characterized in that: The functions of the customer management module include customer information management, customer life cycle management, customer service and support, and customer feedback and satisfaction management; the functions of the claims and service module include claims application and review, claims approval and payment, claims progress tracking, and claims risk management; the functions of the user experience and interface design module include interface design and optimization, interactive process design, and mobile support.

9. A product configuration system based on the characteristics of Internet insurance products according to claim 6, characterized in that: The functions of the data analysis and reporting module include data collection and analysis, operation reporting and monitoring, and prediction and optimization; the functions of the compliance and security management module include regulatory compliance, data privacy protection, and security auditing and monitoring; the functions of the intelligent recommendation and customization module include personalized product recommendations, custom configuration, and AI customer service and consulting.

10. A product configuration system based on the characteristics of Internet insurance products according to claim 6, characterized in that: The functions of the finance and settlement module include billing and payment management, commission settlement and management, and financial statements and auditing; the functions of the background management and system monitoring module include administrator authority management, system monitoring and log management, and system upgrades and maintenance.

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