Information display method and device, equipment and medium

Abstract

The embodiment of the invention discloses an information display method and device, equipment and a medium, and is applied to the technical field of Internet. The method comprises the following steps: displaying a commodity candidate page of a candidate commodity, wherein the commodity candidate page comprises a first candidate commodity area of a first merchant account; wherein the first candidate commodity area comprises account information of a first merchant account and a commodity information block of at least one first commodity, the first commodity is a commodity, to be transacted with a target account, of the first merchant account, and the at least one first commodity comprises a target commodity added to a candidate commodity in a live broadcast room of the target live broadcast account; the commodity information block of the target commodity comprises a target live broadcast entrance; and in response to a trigger operation for the target live broadcast entrance, displaying target live broadcast content of the target live broadcast account, the target live broadcast content being used for explaining the target commodity. By adopting the embodiment of the invention, the viewing convenience of the related information of the commodities purchased from the live broadcasting room can be improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, specifically to the field of data display technology, and in particular to an information display method, device, equipment and medium. Background Art

[0002] At present, in order to increase sales, merchants can entrust goods (such as product A) to buyers to sell them live. Users can add product A to the shopping cart through the buyer's live broadcast room to purchase. At this time, in order to better understand and place an order, users may choose to browse product A multiple times. For example, they may enter the buyer's live broadcast room multiple times, enter the shopping cart multiple times, and switch between the two multiple times. The link from entering the live broadcast room to browse live broadcast products to entering the shopping cart to browse added products is complex and long. Therefore, how to improve the convenience of viewing relevant information of products purchased from the live broadcast room has become an urgent problem to be solved. Summary of the invention

[0003] The embodiments of the present application provide an information display method, apparatus, device and medium, which can improve the convenience of viewing relevant information of products purchased from a live broadcast room.

[0004] On the one hand, an embodiment of the present application provides an information display method, the method comprising:

[0005] Displaying a product candidate page of candidate products of the target account, the product candidate page including a first candidate product area of ​​the first merchant account; wherein the first candidate product area includes account information of the first merchant account and at least one product information block of a first product, the first product is a product to be traded between the first merchant account and the target account, the at least one first product includes a target product added to the candidate products by the target account in the live broadcast room of the target live broadcast account, the product information block of the target product includes a target live broadcast entrance, and the target live broadcast account and the first merchant account are different;

[0006] In response to a trigger operation on a target live broadcast entrance, the target live broadcast content of the target live broadcast account is displayed, and the target live broadcast content is used to explain the target product.

[0007] On the other hand, an embodiment of the present application provides an information display method, the method comprising:

[0008] Display the live broadcast page corresponding to the live broadcast room of the target live broadcast account, which includes product controls;

[0009] In response to a trigger operation on a product control, a product list page corresponding to a matching product is displayed on the live broadcast page, the product list page displays a product display information block and a target filtering control for the live broadcast products in the live broadcast room of the target live broadcast account; the matching product refers to a product that matches the live broadcast product determined from the candidate products of the target account;

[0010] In response to the triggering operation on the target filtering control, a product display information block of the matching product is displayed on the product list page.

[0011] On the one hand, an embodiment of the present application provides an information display device, the device comprising:

[0012] A candidate page display module, used to display a product candidate page of candidate products of a target account, wherein the product candidate page includes a first candidate product area of ​​a first merchant account; wherein the first candidate product area includes account information of the first merchant account and at least one product information block of a first product, wherein the first product is a product to be traded between the first merchant account and the target account, wherein the at least one first product includes a target product added to the candidate products by the target account in the live broadcast room of the target live broadcast account, wherein the product information block of the target product includes a target live broadcast entrance, and the target live broadcast account is different from the first merchant account;

[0013] The live broadcast content display module is used to respond to the trigger operation on the target live broadcast entrance and display the target live broadcast content of the target live broadcast account, where the target live broadcast content is used to explain the target product.

[0014] On the other hand, an embodiment of the present application provides an information display device, the device comprising:

[0015] A live page display module, used to display the live page corresponding to the live broadcast room of the target live broadcast account, and the live page includes product controls;

[0016] A product information display module, for responding to a trigger operation on a product control, displaying a product list page corresponding to a matching product on a live broadcast page, wherein the product list page displays a product display information block and a target filtering control for live broadcast products in the live broadcast room of a target live broadcast account; a matching product refers to a product that matches the live broadcast product determined from candidate products of the target account;

[0017] The product information display module is also used to display a product display information block of matching products on the product list page in response to a trigger operation on the target filter control.

[0018] On the one hand, an embodiment of the present application provides an electronic device, which includes a processor and a memory, wherein the memory is used to store a computer program, the computer program includes program instructions, and the processor is configured to call the program instructions to execute some or all of the steps in the above method.

[0019] On the one hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and the computer program includes program instructions, which, when executed by a processor, are used to execute some or all of the steps in the above method.

[0020] Accordingly, according to one aspect of the present application, a computer program product or a computer program is provided, wherein the computer program product or the computer program comprises computer instructions, and when the computer instructions are executed by a processor, some or all of the steps in the above method can be implemented.

[0021] In an embodiment of the present application, a first candidate product area of ​​a first merchant account can be displayed on a product candidate page for displaying candidate products of the target account. The first candidate product area is used to display a first product to be traded between the first merchant account and the target account, and when the first product includes a target product added from a live broadcast room of a target live broadcast account, a target live broadcast entrance related to the target live broadcast account can be displayed in the product information block of the target product. At this time, the target live broadcast entrance can be triggered to display relevant target live broadcast content of the target live broadcast account explaining the target product, so that users can quickly understand the relevant information (such as the explanation content) of the target product purchased from the live broadcast room through the target live broadcast entrance. Therefore, the convenience and flexibility of viewing the relevant information of the products purchased from the live broadcast room can be improved by enhancing the correlation between the live broadcast room and the product information block of the purchased products on the product candidate page. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0023] Figure 1 A schematic diagram of a network architecture provided for an embodiment of the present application;

[0024] Figure 2 A schematic diagram of an information display scenario provided in an embodiment of the present application;

[0025] Figure 3 A flowchart of an information display method provided in an embodiment of the present application;

[0026] Figure 4a-4b A schematic diagram of a scenario of adding a product to a shopping cart provided in an embodiment of the present application;

[0027] Figure 5a-5h A schematic diagram of a display scenario of live content provided in an embodiment of the present application;

[0028] Figure 6 A flowchart of another information display method provided in an embodiment of the present application;

[0029] Figure 7a-Figure 7b A schematic diagram of a commodity selection scenario provided in an embodiment of the present application;

[0030] Figure 8a-8d A schematic diagram of a viewing scenario for a product explanation provided in an embodiment of the present application;

[0031] Figure 9a-9d A schematic diagram of a viewing scenario for a live broadcast of a commodity provided in an embodiment of the present application;

[0032] Fig.10 A flowchart of another information display method provided in an embodiment of the present application;

[0033] Figure 11a-Figure 11b A schematic diagram of a live broadcast page provided in an embodiment of the present application;

[0034] Fig.12 A flowchart of another information display method provided in an embodiment of the present application;

[0035] Fig.13 A schematic diagram of an interactive process of information display provided in an embodiment of the present application;

[0036] Figure 14-15 A schematic diagram of the structure of an information display device provided in an embodiment of the present application;

[0037] Fig.16 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0038] The information display method proposed in the embodiment of the present application is implemented in an electronic device, which can be a server or a terminal. Among them, the server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, and big data and artificial intelligence platforms. The terminal can be a smart phone, a tablet computer, a laptop computer, a desktop computer, etc., but is not limited to this.

[0039] In the description of the embodiments of the present application, the published content involved may refer to notes, short videos, medium videos, etc. published in advance by users, and the content details page may refer to the note details page. The published content may be a product note associated with a live broadcast room. For example, it may be a note with a live broadcast room access entrance (or live broadcast room reservation entrance).

[0040] The candidate products involved refer to the products to be purchased that are added to the shopping cart by the target account. For example, they are added from the product details page, added from the live broadcast room, etc. The product candidate page involved is the shopping cart page, and the candidate products are aggregated and displayed by merchants (i.e. stores) on the product candidate page. For example, if product A belongs to merchant A, then product A is displayed in the candidate product area associated with merchant A, and if product B belongs to merchant B, then product B is displayed in the candidate product area associated with merchant B.

[0041] In addition, the product information block of the candidate product (e.g., including relevant product information of the candidate product, such as product name, picture, category, etc.) is displayed on the product candidate page. A candidate product can have one or more product information blocks. For example, when adding product A to the shopping cart, it is necessary to select a product category (e.g., color category). If red is selected when adding to the shopping cart, product information block 1 of product A can be displayed (used to indicate that red product A is selected); if yellow is selected when adding to the shopping cart, product information block 2 of product A can be displayed (used to indicate that yellow product A is selected).

[0042] Optionally, a product link (or product number) that can be considered as one product information block corresponding to one product can be used to represent different styles, colors, sizes, etc. of the same product. Therefore, the same product can have multiple product links.

[0043] Among them, the live broadcast room involved (the anchor account of the live broadcast room is also the live broadcast account) can be used to explain the live broadcast products on the shelves. The live broadcast products can be configured with explanation status in the live broadcast room. For example, when the live broadcast room is explaining live broadcast product A, the explanation status is explaining. For another example, the live broadcast room has finished explaining live broadcast product A, and the explanation status is explanation completed. Optionally, when the explanation of a live broadcast product is completed, you can also get a playback of the explanation recorded for the live broadcast product.

[0044] Among them, a network architecture diagram proposed by the information display method can be shown as follows Figure 1As shown, the network architecture may include a server 100 (with no limitation on the number of servers) and a terminal device cluster (with no limitation on the number of terminal devices, such as terminal device 200a, terminal device 200b, ..., terminal device 200n), wherein there may be a communication connection between the servers. At the same time, the server may have a communication connection with any terminal device, so that the server can exchange data with the terminal device through the communication connection. The above-mentioned communication connection does not limit the connection method, and may be directly or indirectly connected through a wired communication method, or directly or indirectly connected through a wireless communication method, or through other methods, which are not limited in this application. In addition, it can be understood that the electronic device involved in the embodiments of the present application may be Figure 1 The terminal device shown can also be Figure 1 The server shown.

[0045] It should be understood that Figure 1 Each terminal device in the terminal device cluster shown may be installed with an application client for live broadcasting. The application client may be any type of client, such as a social client, an instant messaging client (e.g., a conference client), an entertainment client (e.g., a live broadcast client), a multimedia client (e.g., a video client), an information client (e.g., a news client), a shopping client, a multimedia client, etc., which has the function of displaying data information such as text, images, audio, and video. The specific type of the application client is not limited here.

[0046] For example, an application client refers to a client that can send and receive Internet messages instantly and has information functions, etc. Specifically, a terminal device (such as Figure 1 The product candidate page of the candidate products of the target account is displayed on the application client on the terminal device 200a) shown in the figure. When the product information block of the target product added to the candidate products in the live broadcast room of the target live broadcast account is displayed through the product candidate page, the target live broadcast entrance can be displayed. By triggering the target live broadcast entrance, the server is instructed to obtain the target live broadcast content of the target live broadcast account explaining the target product.

[0047] Optionally, the terminal device and the server may be based on logical division. Therefore, when the terminal device and the server are mentioned below, they may be physically the same device or different devices.

[0048] For further understanding, please refer to Figure 2 , Figure 2A schematic diagram of an information display scenario provided in an embodiment of the present application, wherein the target account adds a product to the candidate products waiting for settlement and purchase, and at this time, the product candidate page of the candidate product can display the candidate product area of ​​the merchant account to which the candidate product belongs, and can display the product information block of the candidate product in the candidate product area.

[0049] For example, when the target account adds the first product under the first merchant account "PP" to the candidate products, the first candidate product area 21a of the first merchant account can be displayed on the product candidate page 20a. The first candidate product area 21a includes the account information of the first merchant account (such as name, avatar, etc.) and the product information block of at least one added first product.

[0050] For example, the first product includes the target product added to the candidate products through the live broadcast room of the target live broadcast account. At this time, the product information block 21b of the target product can display the relevant product information of the target product (such as the original price, the price in the live broadcast room, the "estimated price", etc.).

[0051] Optionally, the product information block of the target product can also display a target live broadcast entry 22a for the target live broadcast account. For example, when the explanation status of the target product is completed, the server records the playback of the explanation of the target product, and the target live broadcast entry can display the corresponding entry prompt information. If the entry prompt information is used to indicate that the explanation of the target live broadcast account (such as "object 1") is completed, the explanation playback (such as including "object 1's explanation" and playback mark) can be viewed.

[0052] Among them, by triggering the target live broadcast entrance, the target live broadcast content of the target live broadcast account can be displayed, that is, the live broadcast replay page 23a can be displayed, and the explanation replay of the target product in the live broadcast room of the target live broadcast account can be displayed on the live broadcast replay page 23a. Therefore, the target live broadcast entrance refers to the entrance for accessing the live broadcast room of the target live broadcast account to obtain the target live broadcast content for the target product.

[0053] Therefore, the technical solution of the present application can display the target live broadcast entrance for representing the target live broadcast account on the product candidate page, and the relevant live broadcast content of the target product in the added live broadcast room can be viewed through the target live broadcast entrance. In this way, when the user wants to know the target product, there is no need to repeatedly enter the live broadcast room according to the live broadcast room access link, and search for the target product and view the relevant live broadcast content in the live broadcast room. This can optimize the process of users viewing product information, improve viewing convenience, and thus increase the user's transaction order rate.

[0054] Among them, in the specific implementation of the present application, when it comes to the scene of obtaining relevant data such as user information, such as obtaining user information (such as the candidate goods involved), etc., it is necessary to obtain user permission or consent. That is, when the embodiments of the present application are applied to specific products or technologies, the collection, use and processing of relevant user data comply with the relevant laws, regulations and standards of the relevant regions. For example, a prompt message can be issued in the form of an interactive page to prompt which data will be collected or obtained. Specifically, the type and content of these data can be prompted to the user through a list or other methods. Only after receiving a confirmation operation or instruction allowing the collection of data on the interactive page, the collection and processing of relevant data will be further performed.

[0055] The above scenarios are only examples and do not constitute a limitation on the application scenarios of the technical solutions provided in the embodiments of the present application. The technical solutions of the present application can also be applied to other scenarios. For example, those skilled in the art will know that with the evolution of the system architecture and the emergence of new business scenarios, the technical solutions provided in the embodiments of the present application are also applicable to similar technical problems.

[0056] Based on the above description, the present application embodiment proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the terminal equipment shown. Figure 3 , Figure 3 A flowchart of an information display method provided in an embodiment of the present application is shown in FIG. Figure 3 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0057] S101 . Displaying a product candidate page of candidate products of a target account.

[0058] When the candidate commodities include any commodity under the first commodity account, the commodity candidate page may include a first candidate commodity area of ​​the first merchant account.

[0059] For example, the first candidate product area may include account information of the first merchant account and at least one product information block of the first product added to the candidate products.

[0060] The first product is a product that belongs to the first merchant account and is to be traded with the target account. The target account can place a trade order for the first product on the product candidate page.

[0061] Among them, at least one first product may include a product (such as a target product) added to the candidate products by the target account in the live broadcast room of the target live broadcast account.

[0062] For example, the target products may include: products added to candidate products from the live broadcast products in the live broadcast room of the target live broadcast account on the live broadcast page corresponding to the live broadcast room of the target live broadcast account, and one or more products added to candidate products from at least one live broadcast product bound to the live broadcast content on the content details page of the live broadcast content; the live broadcast content is the content related to the live broadcast room of the target live broadcast account.

[0063] Therefore, the target account can not only purchase items on the live broadcast page, but also purchase items through related notes, such as product notes or live broadcast preview notes, live broadcast traffic notes, etc. pre-published by the target live broadcast account.

[0064] Among them, the product note can be a note that carries a transaction entry for trading the target product (or an add-on entry for adding to a purchase).

[0065] Among them, the product notes can also be product collection notes that carry a transaction entrance (or add-to-cart entrance) for the product collection, and the product collection can include the target product.

[0066] Among them, the live broadcast preview notes can be notes carrying the live broadcast preview entrance, which can be used to make an appointment for the live broadcast room and to purchase designated target products.

[0067] Alternatively, the live broadcast traffic-generating notes may be notes published during the live broadcast process, and the live broadcast traffic-generating notes may include a live broadcast entrance to the live broadcast room, and may include an add-to-cart entrance for the designated target product.

[0068] For example, Figure 4a-4b , Figure 4a-4b A schematic diagram of a scenario of adding a product to a purchase provided in an embodiment of the present application is shown; wherein, Figure 4a In the embodiment, the live broadcast page 40a of the live broadcast room of the target live broadcast account can display the product control 41a, and the product list page 42a can be displayed by triggering the product control. The live broadcast products on the shelves can be displayed on the product list page, such as displaying the product display information block of the live broadcast product. The product display information block can be used to preview the live broadcast product, such as displaying the relevant information of the live broadcast product (such as the original price, live broadcast price, etc.), the product addition control 42b, the product purchase control, etc.

[0069] The product display information block of the live broadcast product is a product information block used to display and add products to the shopping cart, and the information displayed is different from the product information block on the product candidate page. One product corresponds to one product display information block.

[0070] In addition, the product display information block can also display the product explanation status prompt information. For example, when the product is being explained, it can be displayed "Explaining in Progress" (at this time, the explanation status prompt information is triggered, and the product list page can be closed to view the live content on the live page); for example, when the explanation is completed, it can be displayed "Replay" (at this time, the explanation status prompt information is triggered, and the explanation playback video can be viewed); for example, when the product has not been explained, it can be displayed "Request explanation" (at this time, the explanation status prompt information is triggered, and a message requesting an explanation can be sent to the live broadcast account).

[0071] The corresponding product can be added to the candidate products through the product adding control 42b. Optionally, when adding a product, a product category can be selected so that the product candidate page displays the corresponding product information block.

[0072] Among them, Figure 4b In the example, the live broadcast room of the target live broadcast account may be associated with live broadcast content (such as live broadcast preview notes). For example, the content details page 43a of the live broadcast content may display a live broadcast room reservation entrance 44a, which may display information such as the start time of the live broadcast room.

[0073] Among them, the live broadcast room reservation page 44b can be displayed by triggering the live broadcast room reservation entrance. The live broadcast room reservation page can display the reservation controls for reserving the live broadcast room. Optionally, at least one live broadcast product listed in the live broadcast room of the target live broadcast account can also be displayed. For example, the target live broadcast account can set the bound live broadcast product when publishing the live broadcast content.

[0074] At this time, the live broadcast room reservation page can also display the product adding control 45a ("add to cart" control) of the bound live broadcast product. By triggering the product adding control 45a, the live broadcast product can be added to the candidate products (the same principle as triggering the product adding control to add products as mentioned above).

[0075] Among them, the product information block of the target product may include a target live broadcast entrance, and the target live broadcast account and the first merchant account are different, or are the same account.

[0076] Optionally, the target live broadcast entrance can be triggered and displayed based on the explanation status of the target product in the live broadcast room of the target live broadcast account. For example, the target live broadcast entrance can be displayed when the target product is in the explanation state or in the explanation completion state. Or the target live broadcast entrance can always be displayed in the product information block of the target product.

[0077] For example, when the target product is in an unexplained state, the entry prompt information on the target live broadcast entrance can be used to indicate that the target product is purchased from the live broadcast room of the target live broadcast account (such as only displaying the target live broadcast account). At this time, the target live broadcast entrance may not be triggered, or it may trigger to enter the live broadcast room.

[0078] Optionally, the entry prompt information on the target live broadcast entrance can be determined according to the explanation status of the target product. For example, the explanation status corresponds to one entry prompt information. The explanation completion status corresponds to one entry prompt information, etc.

[0079] Optionally, when displaying the product candidate page, the client will request the page data of the product candidate page (including relevant data of the candidate products) from the server. At this time, when the server determines the product (target product) purchased from any live broadcast room among the candidate products, it can determine the explanation status of the target product in the corresponding live broadcast room, and then generate corresponding entry prompt information.

[0080] In this way, when the client displays the product information block of the target product on the product candidate page, the target live broadcast entrance can be displayed based on the entrance prompt information.

[0081] S102: In response to a trigger operation on a target live broadcast portal, display target live broadcast content of a target live broadcast account.

[0082] Among them, the target live broadcast content is used to explain the target product.

[0083] Optionally, if the target product is being explained in the live broadcast room of the target live broadcast account, the live broadcast page corresponding to the live broadcast room of the target live broadcast account is displayed; the target live broadcast content is the content being broadcast on the live broadcast page. That is, at this time, the live broadcast room is explaining the target product, so the explanation of the target product can be viewed by entering the live broadcast page through the target live broadcast entrance.

[0084] Optionally, if the explanation of the target product is completed in the live broadcast room of the target live broadcast account, the live broadcast replay page corresponding to the live broadcast room of the target live broadcast account will be displayed; the target live broadcast content is the explanation replay video displayed on the live broadcast replay page; the explanation replay video is obtained after the target product is explained in the live broadcast room of the target live broadcast account.

[0085] That is, when the live broadcast room finishes explaining the target product, the recorded explanation replay can be displayed.

[0086] For example, Figure 5a-5h As shown, Figure 5a-5h A schematic diagram of a display scene of live content provided in an embodiment of the present application; wherein, Figure 5a In the product candidate page 50a (such as Figure 2 The product ("Clothes A") on the product candidate page 20a) in the example is purchased from the live broadcast room of the target live broadcast account ("Object 1"), and the explanation status is completed. At this time, the product information block of the product ("Clothes A") displays a target live broadcast entrance 51a, and the entrance prompt information of the target live broadcast entrance can include the target live broadcast account and the playback mark 52a.

[0087] In addition, the product ("Clothes B") is purchased from the live broadcast room of the target live broadcast account ("Object 1"), and the explanation status is in progress. At this time, the product information block of the product ("Clothes B") displays a target live broadcast entrance 51b, and the entrance prompt information of the target live broadcast entrance can include the target live broadcast account and the explanation identification 52b.

[0088] Among them, by triggering the target live broadcast entrance 51b, the live broadcast content of the product ("clothes B") can be viewed.

[0089] For example, the server can obtain the latest explanation status of the product ("clothes B"), and obtain the corresponding live broadcast content based on the latest explanation status. If the latest explanation status is still explaining, the live broadcast page 53a corresponding to the live broadcast room is displayed.

[0090] Among them, Figure 5b In the example, by triggering the target live broadcast entrance 51a on the product candidate page 50a, the live broadcast content of the product ("clothes A") can be viewed, such as displaying the live broadcast playback page 53b (such as the live broadcast playback page 53b corresponding to the live broadcast room of the target live broadcast account) Figure 2 The live broadcast playback page 23a) is shown as an example, and the explanation playback video is displayed on the live broadcast playback page.

[0091] For example, the server can obtain the latest explanation status of the product ("clothes A"), and obtain the corresponding live broadcast content based on the latest explanation status. If the latest explanation status is still explanation completion, the explanation playback is displayed.

[0092] Optionally, when viewing the explanation replay video, if the live broadcast room of the target live broadcast account is broadcasting live, a live broadcast access entrance 54a for accessing the live broadcast room of the target live broadcast account will be displayed on the live broadcast replay page; at this time, in response to the trigger operation of the live broadcast access entrance, the live broadcast page 53a can be displayed, that is, the live broadcast room of the target live broadcast account is entered through the live broadcast access entrance.

[0093] Optionally, if the live broadcast room explanation of the target live broadcast account ends, the target live broadcast entrance can continue to be displayed, or it can be retained for only a certain period of time (such as 3 days).

[0094] Among them, Figure 5c In the live broadcast access portal of the live broadcast playback page 53b, the product information (such as product pictures, etc.) of the product 55a being explained can also be displayed. In this way, it is convenient for users to know the product being explained.

[0095] Optionally, the target product may include a first target product and a second target product that are both purchased from the live broadcast room of the target product account. At this time, if the target live broadcast entrance on the product information block of the first target product is triggered and the live broadcast playback page is displayed, then when the explanation playback video of the first target product is displayed on the live broadcast playback page, the first playback switching entrance for the second target product may be displayed on the live broadcast playback page. The first playback switching entrance is triggered and displayed after the second target product is explained in the live broadcast room of the target live broadcast account. That is, the explanation of the second target product is completed in the live broadcast room of the target live broadcast account.

[0096] In response to the triggering operation on the first playback switching entrance, the explanation playback video of the second target product is switched to be displayed on the live playback page, and the second playback switching entrance for the first target product is displayed. The second playback switching entrance is used to switch to display the explanation playback video of the first target product.

[0097] Therefore, when the live broadcast replay page displays the explanation replay video of a product, if there are other products added from the same live broadcast room among the candidate products at this time, and the other products also have explanation replay videos, then the live broadcast replay page can display the replay switching entrance of the other products. By triggering the replay switching entrance, the explanation replay video on the current live broadcast replay page can be switched to the explanation replay video of other products, so that users can better view the explanation replay of all added products in the same live broadcast room.

[0098] Optionally, other products displaying the playback switching entrance may need to be products under the same merchant account (such as the first target product and the second target product belong to the same merchant account), or may be any product purchased from the same live broadcast room (such as the first target product and the second target product do not belong to the same merchant account).

[0099] For example, the target account purchases products A-C from live broadcast room a. Products A and C belong to merchant A, and product B belongs to merchant B. When the product information block of product A is triggered, if the explanation of product A has been completed in live broadcast room a, the live broadcast replay page can be displayed, and the explanation replay video of product A can be displayed on the live broadcast replay page; if the explanation of products B and C has been completed, the live broadcast replay page can only display the playback switching entrance of product C, or display the playback switching entrances of products B and C at the same time.

[0100] Among them, Figure 5d In the example, the target live broadcast entrance of the product "Clothes A" on the above-mentioned product candidate page is triggered, and the live broadcast playback page 53b can be displayed, and the explanation playback video of the product "Clothes A" and the product card 56a of the product "Clothes A" are displayed on the live broadcast playback page 53b.

[0101] Among them, if the explanation of the product "Clothes B" purchased from the same live broadcast room is completed, the live broadcast playback page 53b can display the playback switching entrance 56b of the product "Clothes B".

[0102] Among them, by triggering the playback switching entrance of the product "Clothes B", the explanation playback video on the live playback page 53b can be switched to the explanation playback video of the product "Clothes B", and the product card can be switched to the product card 57a of the product "Clothes B".

[0103] At the same time, the playback switching entrance 57b of "clothes A" can be displayed on the live playback page 53b. At this time, the playback switching entrance of "clothes B" may not be displayed (at this time, "clothes A" can be regarded as a new second target product, and "clothes B" can be regarded as a new first target product).

[0104] Optionally, when there are multiple second target products, the playback switching entrance of each second target product may be displayed in the form of a list.

[0105] Or, in Figure 5e In the live playback page 53b, a playback switching entrance 58a for a second target product can be displayed, and when there are more playback switching entrances, an entrance stacking effect can be displayed at the playback switching entrance 58a. By triggering an operation on the playback switching entrance (such as a sliding operation), the playback switching entrance of the current second target product can be switched to the playback switching entrance 58b of the next second target product.

[0106] Among them, Figure 5f Therefore, when adding products to candidate products from the live broadcast room, you can add products to the candidate product page 59a (such as Figure 5b When the product information block of the product is displayed on the example product candidate page 50a), the live broadcast entrance of the product is displayed. The live broadcast entrance can be used to represent the live broadcast account of the live broadcast room where the product is purchased, and can be used to view the live broadcast content of the product in the live broadcast room.

[0107] Among them, the same merchant account can include products purchased from multiple live broadcast rooms. For example, products purchased from the live broadcast room of object 1 (the corresponding live broadcast entrance can display the live broadcast account "object 1"), and products purchased from the live broadcast room of object 2 (the corresponding live broadcast entrance can display the live broadcast account "object 2").

[0108] In addition, the same live broadcast room can add items sold by different merchant accounts. For example, the items "clothes A" and "clothes B" added to the live broadcast room of object 1 belong to the merchant account "PP", and their product information blocks are displayed in the candidate product area of ​​the merchant account "PP". For another example, the item "clothes D" added to the live broadcast room of object 1 belongs to the merchant account "KK", and its product information block is displayed in the candidate product area of ​​the merchant account "KK".

[0109] Optionally, in addition to viewing the target live broadcast content of the target live broadcast account for the target product, if the product account to which the target product belongs (the first product account) also publishes a live broadcast room and conducts a live broadcast explanation of the target product, then you can also obtain the live broadcast content of the first product account when explaining the target product (reference live broadcast content), such as the content that the first product account is currently broadcasting, or it can be a playback video of the completed explanation.

[0110] For example, in Figure 5g In the example, by triggering the product information block of the target product (product "clothes A") in the product candidate page 50a, the product details page 501a of the target product can be entered. The product details page includes a media display area 501b, which can display the product image of the target product, and can also display a reference live broadcast entrance 502a for viewing reference live broadcast content. By triggering the reference live broadcast entrance, a playback page 503a can be displayed, and a playback video of the first product account explaining the product "clothes A" can be played on the playback page.

[0111] For example, it can be the most recently recorded explanation playback video, or when there are multiple explanation playback videos, the latest explanation playback video can be displayed, and more explanation playback videos can be switched to display through switching operations on the playback page (such as horizontal sliding operations on the playback page).

[0112] Optionally, if the current first product account publishes a live broadcast room and is explaining the product "Clothes A", clicking on the reference live broadcast entrance can also be the live broadcast page for entering the live broadcast room of the first product account.

[0113] Optionally, in Figure 5h In the embodiment, a media selection area 504a may be displayed on the media display area of ​​the product details page 501a, and the media selection area may be used to select and view different types of media content. For example, by selecting an image control, the product image of the target product may be viewed on the media display area.

[0114] In addition, when there is a playback video of the first product account explaining the product "clothes A", a playback control can also be displayed, and by triggering the playback control 504b, the media content on the media display area can be switched to the playback video for playback. It can be the most recently recorded playback video, or when there are multiple playback videos, the latest playback video can be displayed, and more playback videos can be switched to display by switching operations on the media display area (such as horizontal sliding operations on the media display area).

[0115] Optionally, the playback page 503a may be entered by triggering the explanation playback video on the media display area.

[0116] Optionally, if the current first product account publishes a live broadcast room and is explaining the product "Clothes A", the playback control can also be changed to a live broadcast control. The live broadcast control can be used to switch the media content on the media display area to the content being broadcast live, and by triggering the live broadcast content on the media display area, the live broadcast page of the live broadcast room of the first product account can be entered.

[0117] In an embodiment of the present application, a first candidate product area of ​​a first merchant account can be displayed on a product candidate page for displaying candidate products of the target account. The first candidate product area is used to display a first product to be traded between the first merchant account and the target account, and when the first product includes a target product added from a live broadcast room of a target live broadcast account, a target live broadcast entrance related to the target live broadcast account can be displayed in the product information block of the target product. At this time, the target live broadcast entrance can be triggered to display relevant target live broadcast content of the target live broadcast account explaining the target product, so that users can quickly understand the relevant information (such as the explanation content) of the target product purchased from the live broadcast room through the target live broadcast entrance. Therefore, the convenience and flexibility of viewing the relevant information of the products purchased from the live broadcast room can be improved by enhancing the correlation between the live broadcast room and the product information block of the purchased products on the product candidate page.

[0118] Based on the above description, the present application embodiment proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the terminal equipment shown. Figure 6 , Figure 6 A flowchart of an information display method provided in an embodiment of the present application is shown in FIG. Figure 6 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0119] S201 . Displaying a product candidate page of candidate products of a target account.

[0120] Among them, when the candidate products include the first product under the first merchant account, the product candidate page includes the first candidate product area of ​​the first merchant account; when the candidate products include the second product under the second merchant account, the product candidate page includes the second candidate product area of ​​the second merchant account.

[0121] The first candidate product area includes the account information of the first merchant account and at least one product information block of the first product, where the first product is the product that the first merchant account is to trade with the target account. The second candidate product area includes the account information of the second merchant account and at least one product information block of the second product, where the second product is the product that the second merchant account is to trade with the target account. The target live broadcast account and the first merchant account may be different, and the target live broadcast account and the second merchant account may be different.

[0122] Among them, at least one first product may include a product (target product) added to the candidate products by the target account in the live broadcast room of the target live broadcast account. At least one second product may also include a product added to the candidate products by the target account in the live broadcast room of the target live broadcast account.

[0123] In response to a product selection operation on the product candidate page for the product information block of the target product, the product information block of the transaction product to be traded by the target account is selected on the product candidate page.

[0124] Among them, the transaction goods belong to candidate goods, which may include: the target product corresponding to the product selection operation, at least one first product added to the candidate goods in the live broadcast room of the target live broadcast account, and one or more of at least one second product added to the candidate goods in the live broadcast room of the target live broadcast account.

[0125] For example, a selection control corresponding to a product information block on a product candidate page can select the product information block (the selection control switches to a selected state) by triggering the selection control corresponding to the product information block. The candidate product indicated by the product information block is the transaction product to be traded by the target account, that is, the current settlement amount is determined based on the selected product information block.

[0126] Optionally, since the candidate products may include multiple added-cart products from the same live broadcast room, the product information blocks of other added-cart products from the same live broadcast room can be selected together by triggering the currently selected product information block (such as long pressing the product information block or the selection control).

[0127] For example, the product information blocks of the added-purchase products under the same merchant account from the added-purchase products in the same live broadcast room can be selected. That is, the transaction products at this time include at least one first product that is added to the candidate products in the live broadcast room of the target live broadcast account.

[0128] For another example, all product information blocks of the added-to-purchase products from the same live broadcast room are selected (i.e., regardless of whether they belong to the same merchant). That is, the transaction products at this time include at least one first product that is added to the candidate products in the live broadcast room of the target live broadcast account and at least one second product that is added to the candidate products in the live broadcast room of the target live broadcast account.

[0129] For example, in Figure 7a-Figure 7b As shown, Figure 7a-Figure 7b A schematic diagram of a commodity selection scenario provided in an embodiment of the present application; wherein, Figure 7a In the product candidate page 70a (such as Figure 5f The illustrated commodity candidate page 59a) triggers the selection control 71a of the commodity "Clothes A", and the commodity information block of the commodity "Clothes A" can be selected.

[0130] For example, by long pressing the selection control of the product "Clothes A", the product information blocks of the products purchased from the same live broadcast room under the same merchant account can be selected at the same time, that is, the selection control of the product "Clothes B" is also selected at this time.

[0131] For example, when long pressing, a product selection request is generated, and the server determines the products added to the purchase in the same live broadcast room under the same merchant account from the candidate products based on the product selection request, so that the client selects the product information block of the products added to the purchase in the same live broadcast room under the same merchant account on the product candidate page.

[0132] Among them, Figure 7b In the example, on the product candidate page 70a, by long pressing the selection control 71a of the product "Clothes A", the product information blocks of all the products added to the same live broadcast room can be selected together, that is, the selection controls of the products "Clothes B" and "Clothes D" are also selected at this time.

[0133] For example, when long pressing, a product selection request is generated, and the server determines the products to be added to the same live broadcast room from the candidate products based on the product selection request, so that the client selects the product information block of the products to be added to the same live broadcast room on the product candidate page.

[0134] S202, in response to the triggering operation on the target live broadcast entrance, display the target live broadcast content of the target live broadcast account. The specific implementation of step S202 can refer to the relevant description of the above embodiment, which will not be described here.

[0135] S203: In response to the triggering operation on the historical live broadcast entrance, display the historical live broadcast content of the target live broadcast account.

[0136] Optionally, the product information block of the target product may include one or more of a historical live broadcast entrance and a recommended live broadcast entrance.

[0137] The historical live broadcast entrance is displayed when the live broadcast products in the historical live broadcast room of the target live broadcast account include the target product. The historical live broadcast room is the live broadcast room where the live broadcast ended.

[0138] For example, if the target live broadcast account has also listed the target product in the live broadcast room where it has previously broadcast (that is, the live broadcast room before the added live broadcast room started broadcasting), the live broadcast room that has previously broadcast can be regarded as a historical live broadcast room related to the target product, and the replay video of the explanation of the target product in the historical live broadcast room can be used as the historical live broadcast content, that is, the historical live broadcast content is obtained after the target product was explained in the historical live broadcast room.

[0139] For example, the server can obtain the live broadcast products listed in the historical live broadcast room of the target live broadcast account, and when it is determined that the live broadcast products in the historical live broadcast room include the target product, it generates display prompt information for the historical live broadcast entrance, and the client displays the historical live broadcast entrance in the product information block of the target product by displaying the prompt information.

[0140] For example, Figure 8a-8d As shown, Figure 8a-8d A schematic diagram of a viewing scenario for a product explanation provided in an embodiment of the present application; wherein, in Figure 8a In the product candidate page 80a (such as Figure 2 The product information block of the product "Clothes A" on the product candidate page 20a) in the example may display a historical live broadcast entrance 81a, and the historical live broadcast associated page 82a may be displayed by triggering the historical live broadcast entrance 81a.

[0141] Among them, the historical live broadcast association page 82a can display relevant information (obtained from the server) of all live broadcast rooms related to the target product (i.e., the live broadcast products include the live broadcast room of the target product) of the target live broadcast account. For example, the live broadcast time and live broadcast status of the live broadcast room can be displayed. If the latest live broadcast room of the target product added to the purchase is in the live broadcast state (live broadcast), the live broadcast progress mark 83a can be displayed (if the live broadcast result can display the playback mark); for the historical live broadcast room, the playback mark 83b can be displayed).

[0142] Among them, if the live broadcast is triggered and marked 83a, the live broadcast page of the live broadcast room of the target live broadcast account will be entered (if the playback mark is triggered, the live broadcast playback page will be entered to view the live broadcast playback of the target product).

[0143] Among them, when the playback mark 83b is triggered, the live playback page 84a of the historical live broadcast room is entered to view the live playback of the target product in the historical live broadcast room (obtained from the server).

[0144] Optionally, at this time, the live broadcast replay page can display the live broadcast access entrance of the latest live broadcast room for adding the target product to the purchase, and can display the product card of the target product for the latest live broadcast room (such as the product card displayed on the live broadcast replay page of the latest live broadcast room).

[0145] Optionally, in Figure 8b In the example, the historical live broadcast entrance 81a can also be displayed on the live broadcast playback page 84a (such as Figure 5b The live playback page 53b is shown in the example. The historical live broadcast associated page 82a can be displayed through the historical live broadcast entrance (such as displaying "more live broadcasts").

[0146] The target product can be explained multiple times in the live broadcast room, that is, the explanation status of the target product can be changed from never explained to being explained, and then changed to the end of the explanation. When explained again, it is changed to being explained, and then changed to the end of the explanation. Therefore, the explanation status of the target product can be determined based on the latest explanation (such as the latest explanation is being explained or the explanation is completed).

[0147] Among them, the entrance prompt information on the target live broadcast entrance of the target product is determined based on the latest explanation.

[0148] Optionally, the explanation playback video may be recorded once each time the explanation is finished, or only the first explanation may be recorded. That is, the explanation playback video of a target product in a live broadcast room may include one or more (for example, when the latest explanation is completed, the explanation playback video viewed is still the video recorded for the first explanation).

[0149] Among them, Figure 8c In the live broadcast room, by triggering the target live broadcast entrance, you can view the latest recorded explanation playback video (at this time, other explanation playback videos can be used as related explanation playback videos) or enter the live broadcast room (at this time, the previously recorded explanation playback video can be used as related explanation playback video).

[0150] For example, the target live broadcast entry of the product information block of the product "clothing A" on the product candidate page 80a may also include a viewing control 811a for the associated explanation playback video, and the playback association list of the associated explanation playback video 811b may be displayed by triggering the viewing control 811a. For example, if there is one associated explanation playback video, playback 1 may be displayed on the playback association list.

[0151] Among them, by triggering playback 1, you can enter the live playback page 811c corresponding to the live broadcast room of the target live broadcast account, and display the associated explanation playback video indicated by playback 1 on the live playback page (same as above Figure 5b The illustrated live playback page 53b shows a method of explaining the playback video).

[0152] Optionally, in Figure 8d In the live broadcast room, you can also directly switch to display multiple explanation replay videos of the target product in the live broadcast room through specified operations on the live broadcast replay page.

[0153] For example, taking the live broadcast replay page 83a as an example, when there are multiple explanation replay videos of the target product in the live broadcast room, the switch indicator control 841a can be displayed when any explanation replay video of the target product is displayed on the live broadcast replay page. At this time, the switch indicator control can be triggered, or sliding (such as sliding horizontally) on the live broadcast replay page to switch to the next explanation replay video on the live broadcast replay page (such as sorting by recording generation time).

[0154] Optionally, the live playback page can also display playback switching controls for other target products, and when switching to display the explanation playback videos of other target products through the playback switching controls (such as giving priority to displaying the most recently recorded explanation playback video), if there are multiple explanation playback videos for the other target product, the switching indication control can still be displayed.

[0155] S204: In response to a trigger operation on a recommended live broadcast entrance, display recommended live broadcast content of the recommended live broadcast account.

[0156] The recommended live broadcast entrance is displayed when the live broadcast products in the live broadcast room of the recommended live broadcast account include the target product (or similar products of the target product). The recommended live broadcast account is different from the target live broadcast account, and the recommended live broadcast content is used to explain the target product (or similar products of the target product).

[0157] For example, if the live broadcast room where the target product is added to the shopping cart is currently broadcasting live (or within the preset time period before the end of the live broadcast, such as within 3 days), and there is another anchor account's live broadcast room that is also broadcasting live and has the product on the shelves, then the live broadcast room of the other anchor account can be used as the recommended live broadcast room for the target product, and the other anchor account can be used as the recommended live broadcast account for the target product.

[0158] The recommended live content may be a playback video of the target product's explanation in the recommended live room, or may be the live content being broadcast in the recommended live room. For example, it may be determined based on the latest explanation status of the target product in the recommended live room.

[0159] For example, Figure 9a-9d As shown, Figure 9a-9dA schematic diagram of a viewing scenario of a commodity live broadcast provided in an embodiment of the present application; wherein, in Figure 9a In the product candidate page 90a (such as Figure 2 More live broadcast rooms with the same style can be displayed on the product information block of the product "Clothes A" on the product candidate page 20a) in the example (for example, it can be displayed after triggering the product information block, or after long pressing, or after clicking the product information block to enter the product details page and then exiting). For example, the product "Clothes A" is on the shelves in other live broadcast rooms that are currently broadcasting, so the corresponding recommended live broadcast entrance can be displayed. For example, a recommended live broadcast room can have a recommended live broadcast entrance, and the recommended live broadcast room can be entered by triggering the recommended live broadcast entrance 91a, or the recommended live broadcast associated page 93a can be displayed (such as triggering the recommended live broadcast entrance 91a, or the recommended live broadcast viewing entrance 92a).

[0160] Among them, the recommended live broadcast room and the access entrance 93b of the recommended live broadcast room can be displayed on the recommended live broadcast associated page 93a (optionally, similar products listed in the recommended live broadcast room can also be displayed, such as displaying product images). For example, after the product "Clothes A" is explained in the recommended live broadcast room, the access entrance 93b can be "replayed" to trigger the recommended live broadcast room or the access entrance on the recommended live broadcast associated page 93a to enter the live broadcast replay page of the recommended live broadcast room to view the explanation replay video.

[0161] Alternatively, the product "Clothes A" is being explained in the recommended live broadcast room, and the access entrance can also be "explained", triggering the recommended live broadcast room on the recommended live broadcast associated page or the access entrance can enter the live broadcast page of the recommended live broadcast room.

[0162] Among them, Figure 9b , the product "clothes A" can be added to the recommended live broadcast room. At this time, since the product "clothes A" is purchased from different live broadcast rooms, the product links can be different, that is, on the product candidate page 90a, the product "clothes A" purchased from the live broadcast room of object 1 and the product "clothes A" purchased from the live broadcast room of object 2 can be displayed in different product information blocks. The target live broadcast entrance for the corresponding live broadcast room can be displayed on one product information block.

[0163] For example, the product "clothes A" purchased from the live broadcast room of object 1 corresponds to the product information block 94a, and the live broadcast entrance 95a for object 1 can be displayed on the product information block 94a (such as displaying "object 1's explanation"), which is used to view the explanation content of the product "clothes A" by object 1. The product "clothes A" purchased from the live broadcast room of object 2 corresponds to the product information block 94b, and the live broadcast entrance 95b for object 2 can be displayed on the product information block 94b (such as displaying "object 2's explanation"), which is used to view the explanation content of the product "clothes A" by object 2.

[0164] Optionally, on the product candidate page, the product name of the product information block may also include the live broadcast account of the purchased live broadcast room (such as displaying "[object 1] PP. Product 1"). Optionally, when purchasing the same product from multiple live broadcast rooms, the live broadcast account of the corresponding live broadcast room may be displayed in the product name of the product information block of the product.

[0165] Optionally, in Fig.9c In the example, the same product purchased in different live broadcast rooms can also be displayed with the same product information block on the product candidate page. For example, the product information block of the product "clothes A" purchased in the live broadcast room of object 1 and the product information block of the product "clothes A" purchased in the live broadcast room of object 2 can be the same product information block 96a (for example, the same product is purchased in different live broadcast rooms, and the selected product category is the same).

[0166] Optionally, at this time, the target live broadcast entrance that can be displayed on the product information block 96a of the product candidate page 90a will be replaced by the live broadcast entrance of the most recently added live broadcast room, and the product link corresponding to the product information block 96a will be automatically replaced by the most recently added product link (the target product ordered through the product information block 96a is the product traded through the most recently added live broadcast room).

[0167] For example, first purchase the target product from the live broadcast room of object 1. The product link corresponding to the product information block is the product link corresponding to the target product in the live broadcast room of object 1, and the target live broadcast entrance on the product information block is the live broadcast entrance 97a for object 1.

[0168] Then, the target product is purchased from the live broadcast room of object 2. At this time, if there is a product information block 96a of the same target product that was previously purchased in the product candidate page 90a, there is no need to display a new product information block. Instead, the product information block 96a is still displayed, and the quantity of the product is increased accordingly.

[0169] In addition, the product link corresponding to the product information block 96a is changed to the product link corresponding to the target product in the live broadcast room of object 2 (that is, the price on the product information block is replaced by the add-on purchase price in the live broadcast room of object 2, and the quantity of the product is changed from "x1" to "x2"), and the target live broadcast entrance on the product information block is changed to the live broadcast entrance 98a for object 2 (such as displaying the live broadcast account "object 2").

[0170] Among them, by triggering the target live broadcast entrance (ie, live broadcast entrance 98a), the content of the target product explained in the live broadcast room of object 2 (such as the content being broadcast or the explanation playback video) can be viewed.

[0171] Optionally, a live broadcast entry expansion control 98b may be displayed on the target live broadcast entry, and a live broadcast entry list may be displayed, which may include the live broadcast entry previously displayed by the product information block 96a (reference live broadcast entry). For example, the live broadcast room that previously added the product "clothes A" is the live broadcast room of object 1, and at this time, the live broadcast entry 97a of object 1 for the product "clothes A" may be displayed on the live broadcast entry list. Among them, triggering the live broadcast entry 97a allows you to continue to view the content of the product "clothes A" explained in the live broadcast room of object 1 (such as the content being broadcast or the explanation playback video).

[0172] Optionally, in Figure 9d In the example, the product information block can also be associated with the displayed target live broadcast entrance. What can be displayed on the product information block 96a of the product candidate page 90a is a live broadcast entrance switching control 99a, which can be used to switch the target live broadcast entrance on the product information block. For example, at this time, the target live broadcast entrance is the live broadcast entrance 98a for object 2. By triggering the live broadcast entrance switching control, a live broadcast entrance switching list can be displayed, and the live broadcast entrance switching list can display the live broadcast entrance to be switched (such as the live broadcast entrance displayed on the product information block 96a, specifically the live broadcast entrance 97a for object 1).

[0173] Among them, by triggering the live broadcast entrance 97a, the live broadcast entrance 97a can be switched to be displayed on the product information block (i.e., as the target live broadcast entrance), so that when the target live broadcast entrance is triggered, the content of the live broadcast room explaining the product "clothes A" of object 1 can be viewed. Optionally, the live broadcast entrance switching control is triggered again, and the live broadcast entrance for object 2 can be displayed on the live broadcast entrance switching list.

[0174] Optionally, the product information block is associated with the target live broadcast entrance, so the corresponding product link can be replaced with the product link of the target product purchased from the live broadcast room indicated by the target live broadcast entrance, that is, the product "Clothes A" corresponding to the product information block can be represented as the product purchased from the live broadcast room of object 1 (at this time, the product price is changed to the price in the live broadcast room of object 1).

[0175] In an embodiment of the present application, a target live broadcast entrance related to a target live broadcast account can be displayed in the product information block of the target product. At this time, the target live broadcast entrance can be used to view the target live broadcast content related to the target live broadcast account explaining the target product. In addition, the historical live broadcast entrance can be used to view the historical live broadcast content of the target live broadcast account, or the recommended live broadcast entrance can be used to view the recommended live broadcast content of the recommended live broadcast account. This can facilitate users to quickly understand the information of the target product in the relevant live broadcast room through multiple live broadcast entrances, thereby improving the convenience and flexibility of viewing the relevant information of the product purchased from the live broadcast room, and can improve the richness of the relevant information viewed.

[0176] Based on the above description, the present application embodiment proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the terminal equipment shown. Fig.10 , Fig.10 A flowchart of an information display method provided in an embodiment of the present application is shown in FIG. Fig.10 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0177] S301, displaying the live broadcast page corresponding to the live broadcast room of the target live broadcast account.

[0178] Among them, the live broadcast page includes product controls.

[0179] S302: In response to a trigger operation on a product control, a product list page corresponding to the matching product is displayed on the live broadcast page.

[0180] The product list page is used to display the live products listed in the live broadcast room of the target live broadcast account. If a product display information block of a live product is displayed, you can purchase or order the live product through the product display information block.

[0181] Among them, the product list page can also display the target filtering control. Optionally, it can be displayed when there is a matching product for the target account. Among them, the matching product refers to the product that matches the live broadcast product determined in the candidate products of the target account. That is, the matching product refers to the product that belongs to the live broadcast product among the candidate products. For example, it can be determined based on the product identification, such as taking the product with the product identification of the live broadcast product among the product identification of the candidate products as the matching product.

[0182] S303: In response to the triggering operation on the target filtering control, a product display information block of matching products is displayed on the product list page.

[0183] Among them, through the target filter control, the matching products can be displayed in the product list page related to the target filter control. Therefore, the products purchased from the live broadcast room can usually only be viewed on the product candidate page. It may be necessary to enter the product candidate page to search for each product added, which is not convenient for users to view the purchased products. Therefore, a target filter control can be added to the product list page, and the products added to the candidate products in the live broadcast products can be aggregated and displayed through the target filter control, which is convenient for users to view the products purchased from a live broadcast room and improve the viewing convenience.

[0184] Optionally, if the live broadcast products include recommended products that the target account is interested in, adding guide information for adding the recommended products is displayed on the product list page related to the target filtering control; the recommended products are determined when the target account browses the live broadcast products in the live broadcast room of the target live broadcast account; in response to the confirmation operation for adding the guide information, when the recommended product is added to the candidate products, the product display information block of the recommended product is displayed on the product list page related to the target filtering control.

[0185] Optionally, the target filter control may also be determined when there are recommended products.

[0186] For example, when the live broadcast room is explaining a live product, the server determines that the user has viewed the explanation for a certain period of time, or clicked on the product display information block of the live product to enter the product details page and browsed for a certain period of time, or purchased similar products to the live product, or searched (or collected) the live product (or similar products), etc., then it can be determined that the user is interested in the live product, which is a recommended product.

[0187] At this point, the server can generate additional guidance information and send it to the client for display.

[0188] For example, Figure 11a-Figure 11b As shown, Figure 11a-Figure 11b A schematic diagram of a live broadcast page provided in an embodiment of the present application; wherein, in Fig.11a In the live page 110a (such as Figure 4a The live page 40a shown in the example displays the product list page 111a (eg, Figure 4a The illustrated product list page 42a).

[0189] Among them, the product list page 111a includes multiple filtering controls. For example, when all controls are selected, the product display information blocks of all live products can be displayed in the product list page related to all controls (such as the product "Clothes A" in the live products is a candidate product, that is, a matching product).

[0190] When the target filter control 112a ("add to current purchase" control) is triggered, the target filter control is selected, and a product display information block 111b of matching products can be displayed in a product list page related to the target filter control.

[0191] Optionally, in Fig.11bIn the example, if there is a recommended product (product "Clothes B") that the target account is interested in among the live products on the live page 110a, the add guide information 113a can be displayed in the product list page related to the target filter control. By triggering the add guide information, the recommended product (product "Clothes A") corresponding to the add guide information can be added to the candidate products, that is, the product candidate page can display the product information block of the recommended product, and the product display information block 113b of the recommended product can be displayed in the product list page related to the target filter control.

[0192] In an embodiment of the present application, on the live broadcast page, the live broadcast products added to the candidate products from the live broadcast room can be quickly viewed through the target filtering control. In this way, the user does not need to repeatedly enter the product candidate page to view which of the candidate products they added are from the live broadcast room of interest, which can improve the convenience and flexibility of viewing the relevant information of the products purchased from the live broadcast room (such as which products have been purchased).

[0193] Based on the above description, the present application embodiment proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the server shown. Fig.12 , Fig.12 A flowchart of an information display method provided in an embodiment of the present application is shown in FIG. Fig.12 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0194] S401: Receive a request for obtaining candidate products.

[0195] Among them, it can be generated when the client requests the product candidate page of the target account.

[0196] S402. Obtain candidate products of the target account, and when the candidate products of the target account include a target product added to the candidate products by the target account in the live broadcast room of the target live broadcast account, obtain the explanation status of the target product in the live broadcast room of the target live broadcast account, and generate entry prompt information for the target product based on the explanation status.

[0197] The server may obtain candidate products of the target account and relevant information of the candidate products to be purchased (such as product name, image, product category, product price, merchant account, etc.).

[0198] Among them, the target products purchased through the live broadcast room of the target live broadcast account (such as those purchased from the live broadcast content or from the live broadcast page) can be obtained, as well as the explanation status of the target products in the live broadcast room where they were purchased, and then the corresponding entry prompt information can be generated.

[0199] S403, in response to the candidate product acquisition request, returning the candidate products and the entry prompt information for the target product, displaying the product information block of the candidate product through the product candidate page, and displaying the target live broadcast entrance containing the entry prompt information through the product information block of the target product.

[0200] The client may display a candidate product area of ​​the merchant account on the product candidate page, and display account information of the merchant account and product information blocks of the candidate products in the candidate product area.

[0201] When the entrance prompt information of the target product is obtained, the target live broadcast entrance can be displayed in the product information block of the target product, and the entrance prompt information can be displayed at the target live broadcast entrance.

[0202] S404: Receive a request for obtaining live content.

[0203] Among them, it can be generated when the client triggers the target live broadcast entrance of the target product.

[0204] S405. Obtain target live content for the target product in the live broadcast room of the target live broadcast account based on the explanation status, and return the target live content in response to the live broadcast content acquisition request.

[0205] The server may obtain the explanation status of the target product indicated by the live content acquisition request in the purchased live broadcast room, and obtain the target live broadcast content of the target live broadcast account based on the explanation status, such as obtaining the explanation playback video of the target product, or obtaining the live broadcast content being broadcast in the live broadcast room.

[0206] Among them, the client can display the live playback page or the live page to display the target live content.

[0207] For example, Fig.13 As shown, Fig.13A schematic diagram of an interactive process for information display provided in an embodiment of the present application; wherein, S11, a terminal device (client) generates a request for obtaining candidate products and sends it to a server; S12, the server obtains relevant information of candidate products of a target account, and determines, from the candidate products of the target account, a target product that is added to the candidate products by the target account in the live broadcast room of a target live broadcast account; S13, the server obtains the explanation status of the target product in the live broadcast room of the target live broadcast account, and generates entry prompt information for the target product based on the explanation status; S14, the server responds to the request for obtaining candidate products and returns the candidate products and the entry prompt information for the target product; S15, the client displays the candidate products through the product candidate page The product information block of the target product is displayed, and the target live broadcast entrance containing the entrance prompt information is displayed through the product information block of the target product; S16, the client generates a live broadcast content acquisition request in response to the trigger operation of the target live broadcast entrance of a target product and sends it to the server; S17, the server obtains the explanation status of the target product indicated by the live broadcast content acquisition request in the purchased live broadcast room, and when the explanation status is in the explanation, obtains the live broadcast content being broadcast in the live broadcast room of the target live broadcast account; S18, the server returns the live broadcast content being broadcast in the live broadcast room to the client; S19, the client displays the live broadcast page of the live broadcast room of the target live broadcast account, and displays the live broadcast content on the live broadcast page; S110, the client displays the product controls on the live broadcast page, In response to the trigger operation on the product control, a product list acquisition request is generated and sent to the server; S111, the server acquires the live products in the live broadcast room of the target live broadcast account, and acquires the candidate products of the target account, determines the matching products belonging to the live products from the candidate products, and returns the product prompt information of the live products and the matching products to the client; S112, the client displays the product display information block of the live products on the product list page and displays the target filtering control based on the product prompt information; S113, the client generates a matching product acquisition request in response to the trigger operation on the target filtering control and sends it to the server; S114, the server returns the matching products; S115, the client displays the matching products on the product list page The product display information block of the product; S116, the client generates a live content acquisition request in response to the trigger operation of the target live broadcast entrance of a target product and sends it to the server; S117, the server obtains the explanation status of the target product indicated by the live broadcast content acquisition request in the purchased live broadcast room, and when the explanation status is in the explanation completion, obtains the explanation playback video of the target product in the live broadcast room of the target live broadcast account; S118, when the server determines that the live broadcast room is being broadcast live, it returns the explanation playback video and the live broadcast prompt information to the client; S119, the client displays the live broadcast playback page of the live broadcast room of the target live broadcast account, displays the explanation playback video on the live broadcast playback page, and displays the live broadcast access entrance based on the live broadcast prompt information;S120, the client generates a live broadcast acquisition request in response to the trigger operation for the live broadcast access entrance; S121, the server obtains the live broadcast content being broadcast in the live broadcast room of the target live broadcast account, and returns the live broadcast content being broadcast in the live broadcast room to the client; S122, the client displays the live broadcast page of the live broadcast room of the target live broadcast account, and displays the live broadcast content on the live broadcast page.;

[0208] In an embodiment of the present application, when the candidate products include a target product added from the live broadcast room of the target live broadcast account, a target live broadcast entrance related to the target live broadcast account can be displayed in the product information block of the target product. At this time, the target live broadcast entrance can be triggered to display the target live broadcast content related to the target live broadcast account explaining the target product. This can facilitate users to quickly understand the relevant information (such as the explanation content) of the target product purchased from the live broadcast room in the live broadcast room through the target live broadcast entrance, thereby improving the convenience and flexibility of viewing the relevant information of the products purchased from the live broadcast room.

[0209] See also Fig.14 , Fig.14 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. It should be noted that: Fig.14 The information display device shown is used to execute the present application Figure 3 , Figure 6 , Fig.10 , Fig.12 For the convenience of explanation, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 , Figure 6 , Fig.10 , Fig.12 The information display device 900 may include: a candidate page display module 901, and a live content display module 902. Among them:

[0210] The candidate page display module 901 is used to display a product candidate page of candidate products of the target account, wherein the product candidate page includes a first candidate product area of ​​the first merchant account; wherein the first candidate product area includes account information of the first merchant account and at least one product information block of the first product, the first product is a product to be traded between the first merchant account and the target account, the at least one first product includes a target product added to the candidate products by the target account in the live broadcast room of the target live broadcast account, the product information block of the target product includes a target live broadcast entrance, and the target live broadcast account is different from the first merchant account;

[0211] The live broadcast content display module 902 is used to respond to the trigger operation on the target live broadcast entrance and display the target live broadcast content of the target live broadcast account, where the target live broadcast content is used to explain the target product.

[0212] The live broadcast content display module 902 is used to display the target live broadcast content of the target live broadcast account, specifically for:

[0213] If the target product is being explained in the live broadcast room of the target live broadcast account, the live broadcast page corresponding to the live broadcast room of the target live broadcast account will be displayed; the target live broadcast content is the content being broadcast on the live broadcast page;

[0214] If the explanation of the target product is completed in the live broadcast room of the target live broadcast account, the live broadcast replay page corresponding to the live broadcast room of the target live broadcast account will be displayed; the target live broadcast content is the explanation replay video displayed on the live broadcast replay page; the explanation replay video is obtained after the target product is explained in the live broadcast room of the target live broadcast account.

[0215] The live content display module 902 is also used for:

[0216] If the live broadcast room of the target live broadcast account is broadcasting live, the live broadcast access entrance for accessing the live broadcast room of the target live broadcast account is displayed on the live broadcast playback page;

[0217] In response to a trigger operation on the live broadcast access portal, the live broadcast page is displayed.

[0218] Wherein, the target commodities include the first target commodities and the second target commodities;

[0219] The live content display module 902 is also used for:

[0220] When the explanation playback video of the first target product is displayed on the live playback page, a first playback switching entrance for the second target product is displayed on the live playback page; the first playback switching entrance is displayed after the second target product is explained in the live broadcast room of the target live broadcast account;

[0221] In response to the triggering operation for the first playback switching entrance, the explanation playback video of the second target product is switched to be displayed on the live playback page, and the second playback switching entrance for the first target product is displayed.

[0222] The product information block of the target product includes one or more of a historical live broadcast entrance and a recommended live broadcast entrance;

[0223] The historical live broadcast entrance is displayed when the live broadcast products in the historical live broadcast room of the target live broadcast account include the target product. The historical live broadcast entrance is used to trigger the display of the historical live broadcast content of the target live broadcast account. The historical live broadcast content is obtained after explaining the target product in the historical live broadcast room.

[0224] The recommended live broadcast entrance is displayed when the live broadcast products in the live broadcast room of the recommended live broadcast account include the target product. The recommended live broadcast account is different from the target live broadcast account. The recommended live broadcast entrance is used to trigger the display of the recommended live broadcast content of the recommended live broadcast account; the recommended live broadcast content is used to explain the target product.

[0225] The product candidate page includes a second candidate product area of ​​the second merchant account, the second candidate product area includes account information of the second merchant account and at least one product information block of a second product, the second product being a product to be traded between the second merchant account and the target account; the target live broadcast account is different from the second merchant account;

[0226] The candidate page display module 901 is also used for:

[0227] In response to a product selection operation on the product information block of the target product, selecting the product information block of the transaction product to be traded by the target account on the product candidate page;

[0228] Among them, the transaction products include: one or more of the target product corresponding to the product selection operation, at least one first product added to the candidate products in the live broadcast room of the target live broadcast account, and at least one second product added to the candidate products in the live broadcast room of the target live broadcast account.

[0229] Among them, the target products include: on the live broadcast page corresponding to the live broadcast room of the target live broadcast account, the products added to the candidate products from the live broadcast products in the live broadcast room of the target live broadcast account, and on the content details page of the live broadcast content, one or more of the products added to the candidate products from at least one live broadcast product bound to the live broadcast content; the live broadcast content is the content related to the live broadcast room of the target live broadcast account.

[0230] The specific implementation of the candidate page display module and the live content display module can be found in the description of the above embodiment, and will not be described in detail here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be described in detail.

[0231] See also Fig.15 , Fig.15 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. It should be noted that: Fig.15 The information display device shown is used to execute the present application Figure 3 , Figure 6 , Fig.10 , Fig.12 For the convenience of explanation, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 , Figure 6 , Fig.10, Fig.12 The information display device 1000 may include: a live page display module 1001, and a product information display module 1002. Among them:

[0232] The live page display module 1001 is used to display the live page corresponding to the live broadcast room of the target live broadcast account, and the live page includes a product control;

[0233] The product information display module 1002 is used to respond to the trigger operation on the product control and display a product list page corresponding to the matching product on the live broadcast page, wherein the product list page displays the product display information block and the target filtering control of the live broadcast product in the live broadcast room of the target live broadcast account; the matching product refers to the product that matches the live broadcast product determined in the candidate products of the target account;

[0234] The product information display module 1002 is further configured to display a product display information block of a matching product on the product list page in response to a trigger operation on a target filter control.

[0235] Among them, the specific implementation methods of the live page display module and the product information display module can be referred to the description of the above embodiment, and will not be further described here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be repeated.

[0236] In the embodiments of the present application, the term "module" or "unit" refers to a computer program or a part of a computer program with a predetermined function, and works together with other related parts to achieve a predetermined goal, and can be implemented in whole or in part by using software, hardware (such as processing circuits or memories) or a combination thereof. Similarly, a processor (or multiple processors or memories) can be used to implement one or more modules or units. In addition, each module or unit can be part of an overall module or unit that includes the function of the module or unit.

[0237] See also Fig.16 , Fig.16 This is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. Fig.16As shown, the electronic device 1100 includes: at least one processor 1101 and a memory 1102. Optionally, the electronic device may further include a network interface. Among them, the processor 1101, the memory 1102 and the network interface can exchange data, the network interface is controlled by the processor 1101 for sending and receiving messages, the memory 1102 is used to store computer programs, the computer programs include program instructions, and the processor 1101 is used to execute the program instructions stored in the memory 1102. Among them, the processor 1101 is configured to call the program instructions to execute the above method. The memory 1102 may include a volatile memory (volatile memory), such as a random-access memory (random-access memory, RAM); the memory 1102 may also include a non-volatile memory (non-volatile memory), such as a flash memory (flash memory), a solid-state drive (solid-state drive, SSD), etc.; the memory 1102 may also include a combination of the above-mentioned types of memory.

[0238] The processor 1101 may be a central processing unit (CPU). In one embodiment, the processor 1101 may also be a graphics processing unit (GPU). The processor 1101 may also be a combination of a CPU and a GPU. The processor 1101 may be used to call the device control application stored in the memory 1102 to execute the above Figure 3 , Figure 6 , Fig.10 , Fig.12 The description of the information display method in the corresponding embodiment can also be performed as described above. Fig.14 and Fig.15 The description of the information display device in the corresponding embodiment will not be repeated here. In addition, the description of the beneficial effects of the same method will not be repeated here either.

[0239] In a specific implementation, the device, processor, memory, etc. described in the embodiments of the present application can execute the implementation described in the above method embodiments, and can also execute the implementation described in the embodiments of the present application, which will not be repeated here.

[0240] A computer (readable) storage medium is also provided in the embodiment of the present application, and the computer storage medium stores a computer program, and the computer program includes program instructions. When the program instructions are executed by the processor, the processor can execute some or all of the steps performed in the above method embodiment. Optionally, the computer storage medium can be volatile or non-volatile. The computer readable storage medium can mainly include a program storage area and a data storage area, wherein the program storage area can store an operating system, an application required for at least one function, etc.; the data storage area can store data created according to the use of the blockchain node, etc.

[0241] An embodiment of the present application provides a computer program product, which may include a computer program. When the computer program is executed by a processor, it can implement some or all of the steps in the above method, which are not described in detail here.

[0242] The term "multiple" as used herein refers to two or more than two. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can mean: A exists alone, A and B exist at the same time, and B exists alone. The character " / " generally indicates that the related objects are in an "or" relationship.

[0243] A person skilled in the art can understand that all or part of the processes in the above-mentioned embodiments can be implemented by instructing the relevant hardware through a computer program, and the computer program can be stored in a computer storage medium, which can be a computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. The storage medium can be a magnetic disk, an optical disk, a read-only memory (ROM) or a random access memory (RAM), etc.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a product candidate page of candidate products of a target account, the product candidate page including a first candidate product area of ​​a first merchant account; wherein the first candidate product area includes account information of the first merchant account and at least one product information block of a first product, the first product is a product to be traded between the first merchant account and the target account, the at least one first product includes a target product added to the candidate products by the target account in a live broadcast room of a target live broadcast account, the product information block of the target product includes a target live broadcast entrance, and the target live broadcast account is different from the first merchant account; In response to a trigger operation on the target live broadcast entrance, the target live broadcast content of the target live broadcast account is displayed, and the target live broadcast content is used to explain the target product.

2. The method according to claim 1, characterized in that The displaying of the target live broadcast content of the target live broadcast account includes: If the target product is being explained in the live broadcast room of the target live broadcast account, the live broadcast page corresponding to the live broadcast room of the target live broadcast account is displayed; the target live broadcast content is the content being broadcasted on the live broadcast page; If the explanation of the target product in the live broadcast room of the target live broadcast account is completed, the live broadcast replay page corresponding to the live broadcast room of the target live broadcast account will be displayed; the target live broadcast content is the explanation replay video displayed on the live broadcast replay page; the explanation replay video is obtained after the target product is explained in the live broadcast room of the target live broadcast account.

3. The method according to claim 2, characterized in that The method further comprises: If the live broadcast room of the target live broadcast account is broadcasting live, a live broadcast access entrance for accessing the live broadcast room of the target live broadcast account is displayed on the live broadcast playback page; In response to a trigger operation on the live broadcast access portal, the live broadcast page is displayed.

4. The method according to claim 2, characterized in that: The target commodities include a first target commodity and a second target commodity; The method further comprises: When the explanation playback video of the first target product is displayed on the live playback page, a first playback switching entrance for the second target product is displayed on the live playback page; the first playback switching entrance is displayed after the second target product is explained in the live broadcast room of the target live broadcast account; In response to a trigger operation on the first playback switching entry, the explanation playback video of the second target product is switched to be displayed on the live playback page, and the second playback switching entry for the first target product is displayed.

5. The method according to claim 1, characterized in that The product information block of the target product includes one or more of a historical live broadcast entrance and a recommended live broadcast entrance; The historical live broadcast entrance is displayed when the live broadcast products in the historical live broadcast room of the target live broadcast account include the target product, and the historical live broadcast entrance is used to trigger the display of the historical live broadcast content of the target live broadcast account, and the historical live broadcast content is obtained after explaining the target product in the historical live broadcast room; The recommended live broadcast entrance is displayed when the live broadcast products in the live broadcast room of the recommended live broadcast account include the target product. The recommended live broadcast account is different from the target live broadcast account. The recommended live broadcast entrance is used to trigger the display of the recommended live broadcast content of the recommended live broadcast account; the recommended live broadcast content is used to explain the target product.

6. The method according to claim 1, characterized in that The product candidate page includes a second candidate product area of ​​the second merchant account, the second candidate product area includes account information of the second merchant account and a product information block of at least one second product, the second product being a product to be traded between the second merchant account and the target account; The target live broadcast account and the second merchant account are different; The method further comprises: In response to a product selection operation on the product information block of the target product, selecting, on the product candidate page, a product information block of a transaction product to be traded by the target account; Among them, the transaction products include: one or more of the target product corresponding to the product selection operation, the product added to the candidate products in the live broadcast room of the target live broadcast account from the at least one first product, and the product added to the candidate products in the live broadcast room of the target live broadcast account from the at least one second product.

7. The method according to claim 1, characterized in that The target products include: products added to the candidate products from the live broadcast products in the live broadcast room of the target live broadcast account on the live broadcast page corresponding to the live broadcast room of the target live broadcast account, and one or more products added to the candidate products from at least one of the live broadcast products bound to the live broadcast content on the content details page of the live broadcast content; the live broadcast content is the content related to the live broadcast room of the target live broadcast account.

8. An information display method, characterized in that: The method comprises: Displaying a live broadcast page corresponding to the live broadcast room of the target live broadcast account, wherein the live broadcast page includes a product control; In response to a trigger operation on the product control, a product list page corresponding to a matching product is displayed on the live broadcast page, the product list page displaying a product display information block and a target filtering control of the live broadcast product in the live broadcast room of the target live broadcast account; the matching product refers to a product determined from candidate products of the target account that matches the live broadcast product; In response to a trigger operation on the target filtering control, a product display information block of the matching product is displayed on the product list page.

9. An information display device, characterized in that: The device comprises: a candidate page display module, configured to display a commodity candidate page of candidate commodities of a target account, wherein the commodity candidate page includes a first candidate commodity area of ​​a first merchant account; wherein the first candidate commodity area includes account information of the first merchant account and at least one commodity information block of a first commodity, wherein the first commodity is a commodity to be traded between the first merchant account and the target account, wherein the at least one first commodity includes a target commodity added to the candidate commodities by the target account in a live broadcast room of a target live broadcast account, wherein the commodity information block of the target commodity includes a target live broadcast entrance, and the target live broadcast account is different from the first merchant account; The live broadcast content display module is used to display the target live broadcast content of the target live broadcast account in response to the trigger operation on the target live broadcast entrance, and the target live broadcast content is used to explain the target product.

10. An information display device, characterized in that: The device comprises: A live page display module, used to display the live page corresponding to the live broadcast room of the target live broadcast account, wherein the live broadcast page includes a product control; A product information display module, configured to display a product list page corresponding to a matching product on the live broadcast page in response to a trigger operation on the product control, wherein the product list page displays a product display information block and a target filtering control for the live broadcast products in the live broadcast room of the target live broadcast account; the matching product refers to a product that is determined to match the live broadcast product from the candidate products of the target account; The product information display module is further configured to display a product display information block of the matching product on the product list page in response to a trigger operation on the target filter control.

11. An electronic device, characterized in that: The method comprises a processor and a memory, wherein the memory is used to store a computer program, the computer program comprises program instructions, and the processor is configured to call the program instructions to execute the method according to any one of claims 1 to 8.

12. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, wherein the computer program includes program instructions, and when the program instructions are executed by a processor, the processor is caused to perform the method according to any one of claims 1 to 8.

13. A computer program product, characterized in that The method comprises a computer program, wherein the computer program comprises program instructions, and when the program instructions are executed by a processor, the method according to any one of claims 1 to 8 is implemented.

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