Interface display method, device and equipment, readable storage medium and program product

Abstract

The embodiment of the invention provides an interface display method and device, equipment, a readable storage medium and a program product. The interface display method comprises the following steps: displaying a live broadcast interface of a live broadcast room, wherein a member right entry is displayed in the live broadcast interface; and in response to a triggering operation on the member right and interest entry, displaying a member information interface, the member information interface including right and interest resources of the target account and a group chat entry of the target group chat, the target group chat being automatically added when the target account is converted from a non-member account to a member account, and the group chat entry being used for displaying a group chat interface of the target group chat. By adopting the embodiment of the invention, a shallower member right entry can be provided, the interaction process that the account becomes the member account can be shortened, the group chat can be added while the account is converted into the member account, more virtual resources can be acquired through the group chat subsequently, and the use experience of the object can be further improved.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to an interface display method, device, equipment, readable storage medium and program product. Background Art

[0002] With the popularization of e-commerce technology, the number of commodity configuration objects (i.e. merchants) in e-commerce platforms is also increasing. Merchants usually provide rights and interests resources corresponding to member accounts, so that member accounts can obtain more rights and interests, and then attract new accounts. However, the current member rights and interests entrance is relatively hidden, and it is not easy to guide non-member accounts to convert to member accounts. Summary of the invention

[0003] The embodiments of the present application provide an interface display method, apparatus, device, readable storage medium and program product, which can provide a shallower entry to member rights and interests, shorten the interaction process of an account becoming a member account, and also allow joining a group chat while converting to a member account, which is conducive to subsequently obtaining more virtual resources through the group chat, thereby further improving the user experience of the object.

[0004] On the one hand, an embodiment of the present application provides an interface display method, the interface display method comprising:

[0005] Displaying a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays an entrance to member rights and interests;

[0006] In response to a triggering operation on the member rights and interests portal, a member rights and interests interface is displayed, wherein the member rights and interests interface includes rights and interests resources to be used;

[0007] In response to a request operation for using the equity resource, a product list is displayed, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0008] Accordingly, an embodiment of the present application provides an interface display device, the interface display device comprising:

[0009] A display unit, used to display a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays a member rights entrance;

[0010] The display unit is further configured to display a member benefit interface in response to a trigger operation on the member benefit entrance, wherein the member benefit interface includes the benefit resources to be used;

[0011] The display unit is also used to display a product list in response to a request for use of the equity resource, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0012] In one embodiment, the account entering the live broadcast room is a target account, and the target account is a non-member account outside the live broadcast room; the member rights interface is displayed in response to the triggering operation of the member rights entrance, including:

[0013] In response to a triggering operation on the member rights and interests entrance, a member joining interface is displayed, wherein the member joining interface includes rights and interests resources to be claimed;

[0014] In response to a joining request operation on the member joining interface, displaying the member rights and interests interface, wherein the member rights and interests interface is used to indicate that the target account is converted from a non-member account to a member account;

[0015] Among them, the member rights and interests interface includes the rights and interests resources to be used and the group chat entrance of the rights and interests group chat to which the target account joins; the rights and interests resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights and interests group chat is automatically joined when the target account is converted from a non-member account to a member account.

[0016] In one embodiment, the target account is a member account of the live broadcast room; the member rights interface is displayed in response to the triggering operation of the member rights entrance, including:

[0017] In response to the triggering operation of the member rights entrance, a member rights interface is displayed, and the member rights interface includes the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights group chat joined by the target account.

[0018] In one embodiment, in response to the triggering operation on the member benefit portal, displaying the member benefit interface includes:

[0019] In response to a triggering operation on the member rights and interests entrance, the member rights and interests interface is displayed on the live broadcast interface in an overlay manner, and the coverage area of ​​the member rights and interests interface on the live broadcast interface is smaller than a preset area threshold.

[0020] In one embodiment, the member benefit entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information, and the method further includes:

[0021] According to the change of the account information corresponding to the target account, the form of the member rights and interests entrance is adjusted;

[0022] The change of the account information includes at least one of the following: a change of the member level corresponding to the target account, a change of the type of the target account;

[0023] The change in the form of the member rights entrance includes at least one of the following: a change in the form of the text area, a change in the content of the text information, a change in the form of the icon area, a change in the content within the icon area, a change in the position of the member rights entrance, and a change in the arrangement of the areas within the member rights entrance.

[0024] In one embodiment, the method further comprises:

[0025] Adjust the form of the member rights entrance according to the change of the setting information of the target object;

[0026] Among them, the target object is the product configuration object corresponding to the live broadcast room; the change of the setting information includes at least one of the following: a change in the equity resource issuance strategy, a change in the product configuration strategy of the live broadcast room.

[0027] In one embodiment, the method further comprises:

[0028] In response to a specific operation in the live broadcast room, displaying the equity resources to be claimed at the member equity entrance;

[0029] Among them, the specific operation includes at least one of the following: triggering interactive elements in the live broadcast interface other than the member rights entrance, triggering a product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds a time threshold, and sending interactive information in the live broadcast room.

[0030] In one embodiment, the method further comprises:

[0031] In response to a triggering operation on a group chat entry in the member rights and interests interface, displaying a group chat interface of the rights and interests group chat to which the target account has joined;

[0032] If there is group chat rights and interests information to be claimed in the group chat interface, claiming the group chat rights and interests resources based on the group chat rights and interests information to be claimed;

[0033] The equity resources to be used are updated in the member equity interface, where the equity resources to be used include the claimed group chat equity resources.

[0034] In one embodiment, the method further comprises:

[0035] Outputting the notification information of receiving the group chat equity resource on the group chat interface;

[0036] In response to the resource use operation for the notification information, a group chat commodity transaction interface is displayed, the group chat commodity transaction interface includes group chat commodity information, and the group chat equity resource is used to perform a transaction operation on the group chat commodity information.

[0037] Accordingly, an embodiment of the present application provides a computer device, the computer device comprising:

[0038] a processor suitable for implementing a computer program;

[0039] Computer-readable storage medium, the computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded by a processor and executing the above-mentioned interface display method.

[0040] Correspondingly, an embodiment of the present application further provides a computer-readable storage medium, which stores a computer program. When the computer program is read and executed by a processor of a computer device, the computer device executes the above-mentioned interface display method.

[0041] Accordingly, an embodiment of the present application further provides a computer program product, which includes a computer program stored in a computer-readable storage medium. A processor of a computer device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the computer device executes the above-mentioned interface display method.

[0042] In an embodiment of the present application, a live broadcast interface including a member rights entrance can be displayed, so that the subject can become a member account through the member rights entrance while watching the live broadcast, effectively shortening the interaction path for an account to become a member account, which is conducive to increasing the number of member accounts; a product list including at least one product information of the live broadcast room can be displayed in response to a request operation for the use of rights resources in the member rights interface, which is conducive to meeting the shopping needs of the subject and increasing the transaction volume of the products. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0044] Figure 1 It is a schematic diagram of the system architecture of an interface display system provided in an embodiment of the present application;

[0045] Figure 2It is a flowchart of an interface display method provided in an embodiment of the present application;

[0046] Figure 3 is a schematic diagram of a live broadcast interface provided in an embodiment of the present application;

[0047] Figure 4 is a schematic diagram of another live broadcast interface provided in an embodiment of the present application;

[0048] Figure 5 is a schematic diagram of another live broadcast interface provided in an embodiment of the present application;

[0049] Figure 6 It is a schematic diagram of a display method of a member rights entrance provided in an embodiment of the present application;

[0050] Figure 7 It is a schematic diagram of a member rights interface provided in an embodiment of the present application;

[0051] Figure 8 is a schematic diagram of an interface display method provided in an embodiment of the present application;

[0052] Fig. 9 is a schematic diagram of a commodity list provided in an embodiment of the present application;

[0053] Fig.10 It is a schematic diagram of a group chat commodity transaction interface provided in an embodiment of the present application;

[0054] Fig.11 A flowchart of another interface display method provided in an embodiment of the present application;

[0055] Fig.12 is a structural block diagram of an interface display device provided in an embodiment of the present application;

[0056] Fig.13 It is a structural block diagram of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0057] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0058] It should be noted that the descriptions of "first", "second", etc. involved in the embodiments of the present application are only for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the number of the indicated technical features. Therefore, the technical features defined as "first" or "second" may explicitly or implicitly include at least one of the features.

[0059] In the specific implementation of this application, user-related data is involved, such as equity resources to be used or account-related information, etc. When the embodiment of this application is applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data must comply with local laws, regulations and standards.

[0060] The interface display method in the embodiment of the present application is applied to an interface display device, and the interface display device is arranged on a client, and the client can run in a first terminal, and the first terminal is provided with one or more processors, a memory, and one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the processor to implement the interface display method; wherein the first terminal can be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0061] An embodiment of the present application provides an interface display system. The architecture of the interface display system provided by the embodiment of the present application will be introduced below in conjunction with the accompanying drawings.

[0062] See also Figure 1 , which is a schematic diagram of the system architecture of an interface display system provided in an embodiment of the present application. The interface display system can be run on a content publishing platform. The interface display system can include at least one client 100 (any client 100 is integrated with an interface display device) and a server 200. A computer-readable storage medium corresponding to the interface display method is run in the client 100 to execute the interface display method. The server 200 is used to communicate and interact with at least one client 100, and is used to send rights resources, product information, etc. to any client 100.

[0063] Any client 100 refers to a client for consuming goods released by the content publishing platform, that is, a client corresponding to a user. Figure 1 Objects in the game) can use the equity resources issued by the server to purchase goods.

[0064] In this embodiment, any client 100 can display the live broadcast interface of the live broadcast room, in which a member rights entrance is displayed; in response to a trigger operation on the member rights entrance, a member rights interface is displayed, and the member rights interface includes rights resources to be used; in response to a request to use the rights resources, a product list is displayed, and the product list includes at least one product information of the live broadcast room; wherein the rights resources to be used are used to perform transaction operations on any product information in the product list.

[0065] Optionally, any client 100 may send a member rights interface request to the server 200, and the server 200 may determine the interface information of the member rights interface in response to the member rights interface request, and send the interface information of the member rights interface to the client 100. The client 100 may display the member rights interface, which includes the rights resources to be used. Any client 100 may send a resource use request to the server 200, and the server 200 may determine the product information of the live broadcast room in response to the resource use request, and send the product information of the live broadcast room to the client 100. The client 100 may display a product list including the product information of the live broadcast room.

[0066] The server 200 in the interface display system can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), as well as big data and artificial intelligence platforms.

[0067] Any client 100 and server 200 may be directly or indirectly connected to each other via wired or wireless communication, and this application does not impose any limitation on this.

[0068] Understandably, Figure 1 The server or at least one client in the interface display system does not constitute a limitation on the embodiments of the present invention, that is, the number of servers, the type of servers, the number of at least one client, the type of at least one client, or the number and type of devices contained in each server or client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be regarded as equivalent replacements or derivatives of the technical solution claimed to be protected in the embodiments of the present invention.

[0069] See also Figure 2 , Figure 2 A flowchart of an interface display method provided in an embodiment of the present application. The interface display method can be performed by the above Figure 1 The client 100 is implemented as Figure 2 The interface display method shown includes but is not limited to steps S201 to S203, wherein:

[0070] S201, displaying a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays an entrance to member rights and interests.

[0071] In the embodiment of the present application, the client can display the live broadcast interface of the live broadcast room, and the live broadcast interface displays the member rights entrance. The member rights entrance can be displayed at any position and in any form on the live broadcast interface. For example, the member rights entrance can be displayed in a semi-transparent form in the upper right corner of the live broadcast interface. Figure 3 , which is a schematic diagram of a live broadcast interface provided in an embodiment of the present application. Figure 3 In the live broadcast interface, there is a member rights entrance, which includes a text area and an icon area. The text information displayed in the text area is "membership gift". The client displays Figure 3 After the live broadcast interface is shown, the object (i.e., user) watching the live broadcast can obtain member rights through the member rights entrance in the live broadcast interface. Compared with the method of displaying the member rights entrance in the store description interface, the method provided by this application can provide a shallower member rights entrance, and the object can go through fewer interactive processes, which is conducive to increasing the number of member accounts.

[0072] In one embodiment, the account entering the live broadcast room is the target account, and the member rights entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information. The interface display method provided in the present application may also include the following steps: adjusting the form of the member rights entrance according to the change of account information corresponding to the target account; wherein the change of account information includes at least one of the following: the change of the member level corresponding to the target account, the change of the type of the target account; the change of the form of the member rights entrance includes at least one of the following: the change of the form of the text area, the change of the content of the text information, the change of the form of the icon area, the change of the content in the icon area, the change of the position of the member rights entrance, and the change of the arrangement between the areas in the member rights entrance.

[0073] Specifically, the form of the member rights entrance displayed in the live broadcast interface can change according to the account information of the target account entering the live broadcast room. The change of the account information corresponding to the target account can include at least one of the following: the change of the member level corresponding to the target account, such as: the increase (from level 1 to level 2) or decrease (from level 1 to level 0) of the member level, the change of the type of the target account, such as: from a non-member account (level is none) to a member account (level is 0).

[0074] The member rights entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information (the member level indication information is used to indicate the member level of the target account). The changes in the form of the member rights entrance may include at least one of the following: changes in the form of the text area (for example: the text area changes from semi-transparent display to opaque display, and from static display to dynamic display), changes in the content of the text information (for example: the text information changes from "membership gift" to "membership coupon"), changes in the form of the icon area (for example: the icon area changes from a rectangular shape to a circular shape), changes in the content of the icon area (for example: the content of the icon area changes from "V" to "V1"), changes in the position of the member rights entrance (for example: the display position of the member rights entrance in the live broadcast interface changes from the upper right corner to the upper left corner), and changes in the arrangement of the various areas in the member rights entrance (for example: the relative position between the text area and the icon area changes).

[0075] See also Figure 4 , which is a schematic diagram of another live broadcast interface provided by an embodiment of the present application. The form of the member rights entrance can change according to the change of the account information. If the account information corresponding to the target account indicates that the type of the target account is a non-member account, the client can display the following Figure 4 The live broadcast interface shown in 401 includes a member rights entrance. The text information in the text area of ​​the member rights entrance is "membership gift" (the text information is used to guide the target account to become a member account to obtain rights resources), and the icon content in the icon area is "V"; if the account information corresponding to the target account indicates that the type of the target account is a member account, the client can display the following Figure 4 The live broadcast interface shown in 402 includes a member rights entrance. The text information in the text area of ​​the member rights entrance is "View Rights" (the text information is used to guide the object to view and use the rights resources), and the icon content in the icon area is "V1" (the icon content is used to indicate that the member level of the target account is level 1).

[0076] If the target account is a member account, and the member level corresponding to the target account changes from level 1 to level 2, the client can display the following information: Figure 4 The live broadcast interface shown in 403 includes a member rights entrance, the text information in the text area of ​​the member rights entrance is "View Rights" (the text information is used to guide the object to view and use the rights resources), and the icon content in the icon area is "V2" (the icon content is used to indicate that the member level of the target account is level 2). Through the method provided in the embodiment of the present application, the form of the member rights entrance can be adjusted based on the account information of the target account, the display flexibility of the member rights entrance can be improved, and the form of the member rights entrance can be made more attractive, which is conducive to increasing the number of member accounts.

[0077] In one embodiment, the account entering the live broadcast room is the target account, and the member rights entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information. The interface display method provided in the present application may also include the following steps: adjusting the form of the member rights entrance according to the change of the setting information of the target object; wherein the target object is the product configuration object corresponding to the live broadcast room; the change of the setting information includes at least one of the following: a change in the rights resource issuance strategy, a change in the product configuration strategy of the live broadcast room.

[0078] Specifically, the target object is the commodity configuration object corresponding to the live broadcast room, for example, the target object can be the shop or platform entity corresponding to the live broadcast room. The form of the member rights entrance can change according to the change of the setting information of the target object. The change of setting information can include at least one of the following: changes in the equity resource issuance strategy, changes in the commodity configuration strategy of the live broadcast room. Among them, the change of the equity resource issuance strategy can include changes in the equity resource issuance time (for example, the equity resource issuance time changes from "limited time collection" to "unlimited time collection"), changes in the equity resource issuance conditions (for example, the equity resource issuance conditions change from "members can receive when the points are full 300" to "members can receive when the points are full 200"), and changes in the number of equity resources issued (for example, the number of equity resources issued changes from "1000" to "2000"). One or more.

[0079] The change of the commodity configuration strategy of the live broadcast room can be the change of the commodity trading strategy in the live broadcast room. For example, if the commodity trading strategy of the live broadcast room is "promoting commodity A from 8 pm", and the rights and interests resources corresponding to the member account can be used to trade commodity A, then at 8 pm, the member rights and interests entrance in the live broadcast interface can be changed from static display to dynamic display to guide the target account to be converted from a non-member account to a member account, and use the rights and interests resources corresponding to the member account, so as to obtain more discounts when trading with merchant A. Through the method provided in the embodiment of the present application, the form of the member rights and interests entrance can be adjusted according to the change of the setting information of the target object, so that the form of the member rights and interests entrance is more closely associated with resources and commodities, which is conducive to increasing the number of member accounts and increasing the transaction volume of commodities.

[0080] It should be noted that, in some cases, the form of the member rights entrance can be adjusted according to the changes in the account information corresponding to the target account and the changes in the setting information of the target object. For example: in the case where the target account is a non-member account outside the live broadcast room, if the target object has not configured the rights and interests resources corresponding to the member account (that is, after becoming a member account, there are no rights and interests resources that can be collected), the copy information in the copy area of ​​the member rights entrance can be "membership gift"; if the target object has configured the rights and interests resources corresponding to the member account (that is, after becoming a member account, there are rights and interests resources that can be collected), the copy information in the copy area of ​​the member rights entrance can be "membership coupons". In the case where the target account is a member account of the live broadcast room, if there are rights and interests resources to be collected, the copy information in the copy area of ​​the member rights entrance can be "redeem coupons", and the icon area displays the member level icon of the target account; if there are no rights and interests resources to be collected, the copy information in the copy area of ​​the member rights entrance can be "view rights", and the icon area displays the member level icon of the target account.

[0081] See also Figure 5 , which is a schematic diagram of another live broadcast interface provided by an embodiment of the present application. According to the changes in the setting information of the target object and the changes in the account information corresponding to the target account, the form of the member rights and interests entrance is adjusted. When the target account is a non-member account outside the live broadcast room, the target object is not configured with the rights and interests resources corresponding to the member account, then Figure 5 As shown in 501 in the live broadcast interface, the text information in the text area of ​​the member rights entrance is "membership gift", and the icon area displays the member icon; if the target object has configured the rights and interests resources corresponding to the member account (that is, after becoming a member account, there are rights and interests resources that can be collected), then Figure 5 As shown in 502, the text information in the text area of ​​the member rights entrance in the live broadcast interface is "Join the club and receive coupons", and the icon area displays the member icon.

[0082] When the target account is a member account of the live broadcast room, if there are equity resources to be claimed (for example, the member points of the target account are greater than the points threshold for claiming the equity resources), then Figure 5 As shown in 503, the text information in the text area of ​​the member rights entrance in the live broadcast interface is "Exchange for Gift Coupons", and the icon area shows the member level "V1" of the target account; if there are no rights resources to be collected, and there are potential rights resources (for example: rights resources to be collected after the member level of the target account is upgraded), then Figure 5 As shown in 504, the text information in the text area of ​​the member rights entrance in the live broadcast interface is "upgrade coupon", and the icon area shows the member level "V1" of the target account; if there are no rights resources to be collected or potential rights resources, and there are rights resources corresponding to the target account (that is, rights resources exclusive to the target account), then Figure 5As shown in 505, the text information in the text area of ​​the member rights entrance in the live broadcast interface is "exclusive gift certificate", and the icon area shows the member level "V1" of the target account; if there are no rights resources to be collected, potential rights resources, and rights resources corresponding to the target account, then Figure 5 As shown in 506, the text information in the text area of ​​the member rights entrance in the live broadcast interface is "View Rights", and the icon area displays the member level "V1" of the target account. Through the method provided in the embodiment of the present application, the form of the member rights entrance can be determined according to a variety of different information, which is conducive to attracting the attention of the target, thereby increasing the number of member accounts, and also conducive to the target obtaining rights resources and improving the user experience.

[0083] It should be noted that when the account information corresponding to the target account changes or the setting information of the target object changes, the form of the member rights entrance in the live interface can change immediately or lag. For example: the text information in the text area of ​​the member rights entrance is "View Rights". If the rights resource issuance strategy changes and there are new rights resources to be collected, the form of the member rights entrance can change immediately, and the text information in the text area of ​​the member rights entrance becomes "Exchange Gift Coupon". For another example: the target account is a non-member account outside the live broadcast room, and the text information in the text area of ​​the member rights entrance in the live broadcast interface is "Join the Club and Receive Coupon"; the target account completes the account type conversion process through the member rights entrance, from a non-member account to a member account, then at this time, the form of the member rights entrance may not change temporarily, when the target account exits the live broadcast room and re-enters the live broadcast room, the form of the member rights entrance in the live broadcast interface changes, the text information in the text area of ​​the member rights entrance becomes "View Rights", or the member rights entrance may no longer be displayed in the live broadcast interface. In the method provided in the embodiment of the present application, the adjustment of the member rights entrance can have different time intervals, can be applied to different application scenarios, and has good universality.

[0084] In one embodiment, the interface display method provided by the present application may further include the following steps: in response to a specific operation in the live broadcast room, displaying the equity resources to be collected at the member equity entrance; wherein the specific operation includes at least one of the following: triggering an interactive element other than the member equity entrance in the live broadcast interface, triggering a product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds a time threshold, and sending interactive information in the live broadcast room. When an object performs a specific operation on the live broadcast room, it can be determined that the object has a strong transaction intention, and then the equity resources to be collected can be displayed at the member equity entrance, thereby attracting users to understand member rights and interests, and their accounts become member accounts.

[0085] Among them, specific operations may include triggering interactive elements in the live broadcast interface other than the member rights entrance (for example: the live broadcast interface also displays the detailed information entrance and product entrance of the product configuration object corresponding to the live broadcast room. If the object triggers these entrances, it can be determined that the object has a strong transaction intention), triggering the product list control in the live broadcast interface (for example: if the object triggers the product list control, the client can display the product list, and it can be determined that the object has a strong transaction intention), the length of stay in the live broadcast room exceeds the time threshold (for example: the time threshold is 5 minutes, if the object stays in the live broadcast room for more than 5 minutes, it can be determined that the object has a strong transaction intention), and sending interactive information in the live broadcast room (for example: the object sends interactive information in the live broadcast room (for example: asking for product details, interacting with the anchor in the live broadcast room, etc.), indicating that the object has a strong transaction intention).

[0086] When displaying the rights and interests resources to be collected at the member rights and interests entrance, specifically, the member rights and interests entrance can be displayed in the form of an animation, and after the animation ends, the rights and interests resources to be collected can be displayed at the member rights and interests entrance, wherein the animation method can be to display surrounding special effects around the member rights and interests entrance (for example: star surrounding special effects, halo surrounding special effects, etc.), it can be elastic changes in the member rights and interests entrance, it can be a dynamic special effect containing other special effect elements (for example: dynamic special effects of red envelope opening, dynamic special effects of gold coins falling, dynamic special effects of golden eggs opening), it can also be an animation of the number of rights and interests resources gradually increasing from 0 to the target number, etc. The specific animation method can be adaptively adjusted according to different application scenarios, and this application does not make specific limitations. After the animation ends, the rights and interests resources to be collected can be displayed at the member rights and interests entrance. For example: the number of rights and interests resources to be collected is 100, then the text information in the text area of ​​the member rights and interests entrance can be "100 virtual resources can be collected".

[0087] See also Figure 6 , which is a schematic diagram of a display method of a member rights entrance provided in an embodiment of the present application. The client displays the live broadcast interface of the live broadcast room, which includes a member rights entrance and a product entrance, as shown in 601. If the object performs a specific operation on the live broadcast interface, such as in 602, triggering the product entrance in the live broadcast interface, the product list of the live broadcast room is displayed, and the product list is displayed in an overlay manner on the live broadcast interface. At this time, the form of the member rights entrance in the live broadcast interface can be adjusted, such as in 602, the member rights entrance is surrounded by a star surround special effect, and the rights resources to be collected are displayed in the member rights entrance. Through the method provided in the embodiment of the present application, the attention of the object can be effectively attracted, which is conducive to promoting the object to obtain rights resources and increase the number of member accounts.

[0088] It should be noted that the method provided in the embodiment of the present application can be applied to the case where the target account is a member account or a non-member account, and can also be combined with changes in the setting information of the target object and changes in the account information corresponding to the target account. For example: when the setting information of the target object changes, the equity resource issuance strategy changes (the issuance strategy changes from "100 virtual resources are issued to each account" to "200 virtual resources are issued to each account"), the text information in the text area of ​​the member equity entrance can be "200 virtual resources can be collected". Through the method provided in the embodiment of the present application, when it is determined that the object has a strong transaction intention, the equity resources to be collected can be displayed at the member equity entrance, which is conducive to attracting the attention of the object, increasing the number of member accounts, and improving the object's usage experience.

[0089] S202: In response to a triggering operation on the member rights and interests portal, a member rights and interests interface is displayed, wherein the member rights and interests interface includes rights and interests resources to be used.

[0090] In the embodiment of the present application, in response to the triggering operation of the member rights entrance, the client can display the member rights interface, which contains the rights resources to be used. The object can understand the rights resources to be used through the member rights interface, which is convenient for subsequent objects to use the rights resources to be used to trade goods, thereby improving the transaction of goods. The method provided by the present application provides a relatively advanced member rights entrance, shortens the interactive path for obtaining and using the rights resources of the member account, and is conducive to improving the user experience of the object.

[0091] In one embodiment, in response to a trigger operation on a member rights entrance, a specific implementation method for displaying a member rights interface may be: in response to a trigger operation on the member rights entrance, the member rights interface is displayed on the live broadcast interface in an overlay manner, and the coverage area of ​​the member rights interface on the live broadcast interface is less than a preset area threshold. In response to a trigger operation on the member rights entrance, the member rights interface is displayed on the live broadcast interface in an overlay manner, the preset area threshold may be less than or equal to the area of ​​the live broadcast interface, and the coverage area of ​​the member rights interface on the live broadcast interface may be less than the preset area threshold. In some cases, the member rights interface may be a half-layer interface displayed on the live broadcast interface in an overlay manner. In this case, the member rights interface may not include sharing controls and close controls, and the member rights interface may be closed in response to a trigger operation on an area other than the member rights interface. Please refer to . Figure 7 , which is a schematic diagram of a member rights interface provided by an embodiment of the present application. The member rights interface is displayed in an overlay manner on the live broadcast interface. Figure 7It can be seen that the member rights interface is a half-layer interface above the live broadcast interface, and the member rights interface contains rights resources to be used. It should be noted that the embodiment of the present application is only a feasible display method of the member rights interface. In actual application, the display method of the member rights interface can be adaptively adjusted according to different application requirements. Through the method provided in the embodiment of the present application, the member rights interface can be displayed in an overlay manner on the live broadcast interface without the need for a complicated page jump process, which can effectively improve the display efficiency of the member rights interface and enhance the user experience of the object.

[0092] In one embodiment, the account entering the live broadcast room is the target account, and the target account is a non-member account outside the live broadcast room; in response to the trigger operation of the member rights and interests entrance, the specific implementation method of displaying the member rights and interests interface can be: in response to the trigger operation of the member rights and interests entrance, a member joining interface is displayed, and the member joining interface includes rights and interests resources to be collected; in response to the joining request operation on the member joining interface, a member rights and interests interface is displayed, and the member rights and interests interface is used to indicate that the target account is converted from a non-member account to a member account; wherein, the member rights and interests interface includes rights and interests resources to be used and a group chat entrance of the rights and interests group chat joined by the target account; the rights and interests resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights and interests group chat is automatically joined when the target account is converted from a non-member account to a member account.

[0093] When the target account entering the live broadcast room is a non-member account outside the live broadcast room, in response to the trigger operation of the member rights entrance, the client can display the member joining interface, which includes the rights resources to be collected. The member joining interface can be displayed in an overlay manner on the live broadcast interface, and the coverage area of ​​the member joining interface on the live broadcast interface can also be less than the preset area threshold. The member joining interface can also include member invitation information (the member invitation information can be "invite to become a member account"), member agreement information (for example: "member authorization agreement", "activation instructions", etc.) and member joining controls. In response to the trigger operation of the member agreement information, the member agreement interface is displayed, and the member agreement interface contains agreement information associated with the member account. The member agreement interface can also be displayed in an overlay manner on the live broadcast interface, and the coverage area of ​​the member agreement interface on the live broadcast interface can also be less than the preset area threshold.

[0094] In response to a join request operation on the member join interface (e.g., triggering a member join control in the member join interface), the client may close the member join interface and display a member rights interface, which is used to indicate that the target account is converted from a non-member account to a member account. The member rights interface may also include rights resources to be used and a group chat entry of a rights group chat to which the target account joins, wherein the rights resources to be used are automatically obtained when the target account is converted from a non-member account to a member account, and the rights group chat is automatically joined when the target account is converted from a non-member account to a member account. The rights group chat is a group chat associated with the live broadcast room. In some cases, the rights group chat may be an unrestricted group chat associated with the live broadcast room. It should be noted that if the target account has joined the rights group chat before the join operation request, then in response to the join request operation on the member join interface, the member rights interface displayed by the client includes the group chat entry of the rights group chat that has joined. If the target account subsequently joins other rights group chats, the group chat entry included in the member rights interface may also be updated accordingly.

[0095] In some cases, a prompt message may be displayed before the member rights interface is displayed. Specifically, in response to a trigger operation on the member rights entrance, if the target account is successfully converted from a non-member account to a member account and the rights resources are automatically collected, the rights resource prompt message is displayed; if the target account is successfully converted from a non-member account to a member account and the rights resources are not collected, the member joining prompt message is displayed. After the prompt message is displayed, the client can close the member joining interface and display the member rights interface. If the target account fails to be converted from a non-member account to a member account, a joining failure prompt message is displayed (the joining failure prompt message may indicate to wait for a period of time before re-initiating the joining request), and the member joining interface is displayed without displaying the member rights interface.

[0096] See also Figure 8, which is a schematic diagram of an interface display method provided by an embodiment of the present application. The account entering the live broadcast room is the target account, and the target account is a non-member account outside the live broadcast room. The live broadcast interface of the live broadcast room displayed by the client is shown in 801. The live broadcast interface includes a member rights entrance, and the member rights entrance includes a copy area, and the copy information in the copy area is "join the club and get a coupon". In response to the trigger operation on the member rights entrance, the member joining interface is displayed, as shown in 802 (the member joining interface is displayed in a half-layer manner on the live broadcast interface in an overlay manner), and the member joining interface includes rights resources to be collected, member invitation information and member joining controls. In response to the join request operation on the member joining interface, the member rights interface is displayed, as shown in 803, and the member rights interface is used to indicate that the target account is converted from a non-member account to a member account. The member rights interface also includes the rights resources to be used and the group chat entrance of the rights group chat joined by the target account; the rights resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights group chat is automatically joined when the target account is converted from a non-member account to a member account. Through the method provided in the embodiment of the present application, a shallower member rights entry can be provided, shortening the interaction process of an account becoming a member account. It is also possible to join a rights group chat while converting to a member account, which is conducive to obtaining more virtual resources through the rights group chat in the future, thereby further improving the user experience of the object.

[0097] In one embodiment, the target account is a member account of the live broadcast room; the specific implementation method of displaying the member rights and interests interface in response to the trigger operation of the member rights and interests entrance can be: in response to the trigger operation of the member rights and interests entrance, the member rights and interests interface is displayed, and the member rights and interests interface includes the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights and interests group chat joined by the target account. When the target account is a member account of the live broadcast room, the client directly displays the member rights and interests interface in response to the trigger operation of the member rights and interests entrance. The member rights and interests interface can include the member level corresponding to the target account, the accumulated points corresponding to the target account (for example: the points of the target account), and the group chat entrance of the rights and interests group chat joined by the target account, as described above Figure 8 803 in the example. Through the method provided in the embodiment of the present application, a shallower member rights entry can be provided, which is conducive to the frequency of providing objects to obtain the rights resources corresponding to the member accounts, thereby facilitating the improvement of the utilization rate of the rights resources and the increase of the transaction volume of the goods.

[0098] It should be noted that when other interfaces (e.g., member rights interface, member joining interface, product list, etc.) are displayed over the live broadcast interface, the live broadcast interface can continue to display the live broadcast screen and pause the audio data corresponding to the live broadcast screen; when other interfaces displayed over the live broadcast interface are closed, the live broadcast interface displays the live broadcast screen and plays the audio data corresponding to the live broadcast screen. In some cases, when other interfaces (e.g., member rights interface, member joining interface, product list, etc.) are displayed over the live broadcast interface, the live broadcast interface can continue to display the live broadcast screen and play the audio data corresponding to the live broadcast screen.

[0099] S203. In response to a request to use the equity resource, a product list is displayed, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0100] In the embodiment of the present application, in response to a request to use the rights and interests resources in the member rights and interests interface, the client can display a product list, which includes at least one product information in the live broadcast room, and the rights and interests resources to be used in the member rights and interests interface can be used to perform transaction operations on any product information in the product list. Specifically, in response to the request to use the rights and interests resources, the client can close the member rights and interests interface and display the product list, which includes one or more product information being traded in the live broadcast room, and these product information can be traded using the rights and interests resources. Please refer to Fig. 9 , which is a schematic diagram of a commodity list provided in an embodiment of the present application. Fig. 9 901 is a schematic diagram of a client displaying a member benefit interface, which includes the benefit resources to be used, as shown in 901, and the member benefit interface also includes a use control corresponding to the benefit resources to be used (i.e., "go to use" in 901). The object can click on the use control, and in response to the use request operation of the benefit resource, the client displays a product list, as shown in FIG. Fig. 9 As shown in 902, the product list contains three product information of the live broadcast room. The product list is displayed in an overlay manner on the live broadcast interface, and the coverage area of ​​the live broadcast interface by the product list is less than the preset area threshold. Through the method provided in the embodiment of the present application, the rights and interests resources to be used in the member rights and interests interface can be used to pull up a product list containing at least one product information, and provide more product information for the object, which is conducive to improving the user experience of the object and can also effectively increase the transaction volume of the product.

[0101] In one embodiment, the member rights interface includes a group chat entry of the rights group chat to which the target account has joined. The interface display method provided by the present application may further include the following steps: in response to a trigger operation on the group chat entry in the member rights interface, display the group chat interface of the rights group chat to which the target account has joined; if there is group chat rights information to be claimed in the group chat interface, claim the group chat rights resources based on the group chat rights information to be claimed; update the rights resources to be used in the member rights interface, and the rights resources to be used include the claimed group chat rights resources. Specifically, in response to a trigger operation on the group chat entry in the member rights interface, the client may display the group chat interface of the rights group chat to which the target account has joined, and the group chat interface may include product information of the live broadcast room. In some cases, the client may first close the member rights interface, and then display the group chat interface in an overlay manner on the live broadcast interface, and the coverage area of ​​the group chat interface on the live broadcast interface may be less than or equal to the area of ​​the live broadcast interface.

[0102] If there is group chat rights information to be claimed in the group chat interface (for example, the group chat rights information may be "a 5-yuan coupon can be claimed"), the group chat rights resources can be claimed based on the group chat rights information. It should be noted that in some cases, if there is group chat rights information to be claimed, the corresponding group chat rights resources can be automatically claimed, thereby improving the user experience of the object.

[0103] After receiving the group chat rights and interests resources, the rights and interests resources to be used can be updated in the member rights and interests interface. At this time, the rights and interests resources to be used displayed in the member rights and interests interface include the received group chat rights and interests resources. Through the method provided in the embodiment of the present application, the group chat interface can be pulled up through the member rights and interests interface, and the group chat rights and interests resources can be automatically received, so as to ensure that the object obtains as many rights and interests resources as possible, effectively improve the object's usage experience, and also increase the transaction volume of the live broadcast room products.

[0104] In one embodiment, the interface display method provided by the present application may also include the following steps: outputting notification information for the collection of group chat rights and interests resources on the group chat interface; in response to the resource usage operation for the collection notification information, displaying the group chat commodity transaction interface, the group chat commodity transaction interface includes group chat commodity information, and the group chat rights and interests resources are used to perform transaction operations on the group chat commodity information.

[0105] Specifically, after receiving the group chat rights and interests resources, the group chat rights and interests resources can also be received notification information output on the group chat interface. For example, the notification information can be "There is a 10 yuan coupon to be used". In response to the resource use operation for the notification information, the group chat commodity transaction interface is displayed. The group chat commodity transaction interface can include group chat commodity information. The group chat commodity transaction interface can be displayed in an overlay manner on the group chat interface, and the coverage area of ​​the group chat commodity transaction interface on the group chat interface can be less than or equal to the area of ​​the group chat interface. The received group chat rights and interests resources can be used to perform transaction operations on the group chat commodity information. Through the method provided in the embodiment of the present application, the group chat rights and interests resources can be used to trade the group chat commodity information, shorten the use process of the group chat rights and interests resources, and improve the use experience of the object.

[0106] See also Fig.10 , which is a schematic diagram of a group chat commodity transaction interface provided by an embodiment of the present application. The client can display the live broadcast interface of the live broadcast room, which includes a member rights entrance. The account entering the live broadcast room is the target account, and the target account is a member account of the live broadcast room. The client can respond to the trigger operation of the member rights entrance and display the member rights interface. The member rights interface includes the rights resources to be used and the group chat entrance of the rights group chat joined by the target account, as shown in 1001.

[0107] In response to the triggering operation of the group chat entrance in the member rights interface, the client can display the group chat interface of the rights group chat joined by the target account, as shown in 1002. If there is group chat rights information to be collected in the group chat interface, the group chat rights resources can be automatically collected according to the group chat rights information to be collected. The collection notification information of the group chat rights resources is output in the group chat interface, as shown in 1002. The group chat interface can also include group chat commodity link information. In response to the resource use operation for collecting the notification information, the client can display the group chat commodity transaction interface, as shown in 1003, which contains group chat commodity information. The group chat rights resources can be used to perform transaction operations on the group chat commodity information. Through the method provided in the embodiment of the present application, the group chat entrance can be displayed in the member rights interface, so that the group chat interface can be displayed through the group chat entrance, the group chat rights information can be obtained, and the group chat commodity information can be traded, which effectively shortens the interactive path for obtaining group chat rights resources, improves the user experience of the object, and can also increase the transaction volume of group chat commodities.

[0108] In an embodiment of the present application, a member rights entrance is displayed in the live broadcast interface of the live broadcast room, providing a shallower member rights entrance, which can effectively shorten the interaction path for displaying the member rights interface, and is conducive to increasing the number of member accounts; the form of the member rights entrance can change according to changes in account information and changes in setting information, and the display content of the member rights entrance can also be adaptively adjusted according to the specific operations of the account in the live broadcast room, so as to effectively attract the attention of the object, guide the account corresponding to the object to be converted into a member account, and obtain member rights resources, thereby promoting the transaction volume of goods; displaying a list of goods can provide the object with one or more product information at the same time, better meet the needs of the object, and promote the transaction operation of goods; the member rights interface can also include a group chat entrance for the rights group chat, and can display member rights resources and group chat rights resources at the same time, realizing the combination of member rights and group chat rights, which is conducive to increasing the number of accounts in the rights group chat, while improving the user experience of the object, it can also further increase the transaction volume of goods.

[0109] See also Fig.11 , Fig.11 A flowchart of another interface display method provided in an embodiment of the present application, the interface display method can be applied in a client and a server, such as Fig.11 The interface display method shown includes but is not limited to steps S1101 to S1105, wherein:

[0110] S1101. The server sends the live broadcast data of the live broadcast room to the client.

[0111] In an embodiment of the present application, the object can log in to the e-commerce application through the target account in the computer device, then the computer device can run the client corresponding to the target account, and the client and the server establish a communication connection. In response to the live broadcast start operation for the live broadcast room, the client can send a live broadcast acquisition request to the server, and the server can determine the live broadcast data of the live broadcast room according to the live broadcast acquisition request. The live broadcast data may include relevant data of the live broadcast interface (for example: live broadcast picture data, live broadcast audio data, elements contained in the live broadcast interface, etc.). The relevant data of the live broadcast interface may also include relevant data of the member rights and interests entrance (for example: the display method of the member rights and interests entrance, copy information, icon content, display position in the live broadcast interface, etc.).

[0112] It should be noted that the relevant data of the member rights entrance is used to indicate the form of the member rights entrance in the live broadcast interface displayed by the client, and the server can determine the relevant data of the member rights entrance based on the relevant information of the target account, the setting information of the commodity configuration object corresponding to the live broadcast room, etc. For example: if the target account is a non-member account outside the live broadcast room, and the setting information indicates that there are rights resources that can be collected, then the relevant data of the member rights entrance can indicate that the text information of the member rights entrance is "join the club to receive coupons", and the member rights entrance is displayed in a static manner.

[0113] S1102. The client displays the live broadcast interface of the live broadcast room, and the live broadcast interface displays an entrance to member rights and interests.

[0114] In an embodiment of the present application, the client can display the live broadcast interface of the live broadcast room according to the live broadcast data sent by the server. A member rights entrance is displayed in the live broadcast interface. The member rights entrance may include a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information. Compared with the method of displaying the member rights entrance in the description interface of the commodity setting object, the method provided in the embodiment of the present application can directly display the member rights entrance in the live broadcast interface of the live broadcast room, thereby providing a shallower member rights entrance for the object, which can enrich the interactive operations of the live broadcast room, and can also effectively guide the object to trigger the member rights entrance, thereby increasing the number of member accounts, improving member conversion rate and member growth rate.

[0115] In one embodiment, the interface display method provided in the embodiment of the present application may further include the following steps: adjusting the form of the member rights entrance according to the change of the account information corresponding to the target account; wherein the change of the account information includes at least one of the following: the change of the member level corresponding to the target account, the change of the type of the target account; the change of the form of the member rights entrance includes at least one of the following: the change of the form of the text area, the change of the content of the text information, the change of the form of the icon area, the change of the content in the icon area, the change of the position of the member rights entrance, and the change of the arrangement between the areas in the member rights entrance.

[0116] In one embodiment, the interface display method provided in the embodiment of the present application may also include the following steps: adjusting the form of the member rights entrance according to the change of the setting information of the target object; wherein the target object is the product configuration object corresponding to the live broadcast room; the change of the setting information includes at least one of the following: the change of the rights resource issuance strategy, the change of the product configuration strategy of the live broadcast room.

[0117] In one embodiment, the interface display method provided in the embodiment of the present application may also include the following steps: in response to specific operations in the live broadcast room, displaying the rights and interests resources to be collected at the member rights and interests entrance; wherein the specific operations include at least one of the following: triggering interactive elements other than the member rights and interests entrance in the live broadcast interface, triggering the product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds the length threshold, and sending interactive information in the live broadcast room.

[0118] S1103. In response to the triggering operation on the member rights and interests entrance, the client displays a member rights and interests interface, which includes rights and interests resources to be used.

[0119] In an embodiment of the present application, after displaying a live broadcast interface including a member rights entrance, the client can respond to a trigger operation on the member rights entrance and display a member rights interface, which can include rights resources to be used. The member rights interface can also include a group chat entrance for the rights group chat to which the target account joins. Through the method provided in the embodiment of the present application, a group chat entrance can be provided in the member rights interface to achieve the combination of member rights and group chat, effectively shortening the process of an object accessing a rights group chat, thereby facilitating subsequent objects to obtain group chat rights resources.

[0120] In one embodiment, if the target account is a non-member account outside the live broadcast room, the specific implementation method of displaying the member rights and interests interface in response to the trigger operation of the member rights and interests entrance can be: in response to the trigger operation of the member rights and interests entrance, a member joining interface is displayed, and the member joining interface includes rights and interests resources to be collected; in response to the joining request operation on the member joining interface, a member rights and interests interface is displayed, and the member rights and interests interface is used to indicate that the target account is converted from a non-member account to a member account; wherein the member rights and interests interface includes rights and interests resources to be used and a group chat entrance of the rights and interests group chat joined by the target account; the rights and interests resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights and interests group chat is automatically joined when the target account is converted from a non-member account to a member account.

[0121] Specifically, the method provided in the embodiment of the present application can automatically receive equity resources when converting the target account from a non-member account to a member account, and automatically add the target account to the equity group chat, thereby achieving the simultaneous completion of the three processes of account conversion, resource collection, and joining the group chat, effectively reducing the time cost of the target account joining the group chat. Since the equity group chat joined is associated with the live broadcast room, automatically adding the target account to the equity group chat is also conducive to building a private domain account group for the live broadcast room.

[0122] In one embodiment, if the target account is a non-member account outside the live broadcast room, the specific implementation method of displaying the member rights and interests interface in response to the trigger operation of the member rights and interests entrance may be: in response to the trigger operation of the member rights and interests entrance, the member rights and interests interface is displayed, and the member rights and interests interface includes the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights and interests group chat to which the target account has joined.

[0123] Specifically, the member rights interface displayed by the client may include the rights resources to be used, the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights group chat to which the target account has joined. Displaying rights resources in the member rights interface can facilitate subsequent objects to use the rights resources to perform commodity trading operations, thereby ensuring that the resources involved in commodity trading operations are more reasonable, reducing the return rate, and improving the object's usage experience. On the other hand, the commodity configuration object can continuously issue rights resources to member accounts by modifying the rights resource issuance strategy, thereby maintaining member accounts and further increasing the transaction volume of commodities.

[0124] In one embodiment, in response to the triggering operation of the member rights entrance, the specific implementation method of displaying the member rights interface can be: in response to the triggering operation of the member rights entrance, the member rights interface is displayed on the live broadcast interface in an overlay manner, and the coverage area of ​​the member rights interface on the live broadcast interface is less than the preset area threshold. Specifically, the preset area threshold can be less than or equal to the area of ​​the live broadcast interface; for example: the preset area threshold can be 60% of the area of ​​the live broadcast interface, at this time, the member rights interface is half a layer displayed on the live broadcast interface in an overlay manner.

[0125] In one embodiment, the interface display method provided by the present application may further include the following steps: in response to a specific operation in the live broadcast room, displaying the equity resources to be collected at the member equity entrance; wherein the specific operation includes at least one of the following: triggering interactive elements other than the member equity entrance in the live broadcast interface, triggering the product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds the length threshold, and sending interactive information in the live broadcast room. Specifically, the specific operation in the live broadcast room can indicate to a certain extent that the object has a strong transaction intention, and then the equity resources to be collected can be displayed at the member equity entrance to attract the object's attention, thereby guiding the object to trigger the member equity entrance.

[0126] It should be noted that the method provided by this application can complete the two processes of converting to a member account and joining a rights group chat at the same time, which is conducive to building a special account group corresponding to the live broadcast room (i.e., the member account of the live broadcast room or the account that joins the rights group chat of the live broadcast room), and is also conducive to the subsequent personalized and precise message push to the special account group, so as to achieve precise reach in other fields (such as product recommendations, SMS push, etc.). For example: SMS push of rights resources or personalized product recommendations can be carried out for special account groups, further increasing the rights resources obtained by the account and improving the user experience of the object.

[0127] S1104. The server sends at least one commodity information of the live broadcast room to the client.

[0128] In an embodiment of the present application, the server can determine at least one commodity information of the live broadcast room, and can send the at least one commodity information to the client, so as to facilitate the subsequent display of the commodity information by the client. For example: the commodity configuration strategy of the live broadcast room is to put commodity B on the shelf for trading at time A, then the server can determine the commodity information of commodity B, and send the commodity information of commodity B to the client at time A. It should be noted that the process of the server sending commodity information to the client is not fixed, and the process can be adaptively adjusted according to the needs of the client and the commodity configuration strategy. For example: the server can send at least one commodity information of the live broadcast room to the client when receiving and sending the live broadcast data of the live broadcast room to the client.

[0129] S1105. The client displays a product list in response to a request to use the equity resource, where the product list includes at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0130] In an embodiment of the present application, the client can respond to a request to use the rights and interests resources, close the member rights and interests interface, and display a product list, which can include at least one product information of the live broadcast room. The product information in the product list can use the rights and interests resources to be used to perform transaction operations. Through the method provided in the embodiment of the present application, the rights and interests resources to be used in the member rights and interests interface can be used to pull up a product list containing at least one product information, provide more product information for the object, which is conducive to improving the user experience of the object, and can also effectively increase the transaction volume of the product.

[0131] In one embodiment, the member rights interface includes a group chat entrance of the rights group chat to which the target account has joined. The interface display method provided in the present application may further include the following steps: in response to a trigger operation on the group chat entrance in the member rights interface, displaying the group chat interface of the rights group chat to which the target account has joined; if there is group chat rights information to be claimed in the group chat interface, claiming the group chat rights resources based on the group chat rights information to be claimed; updating the rights resources to be used in the member rights interface, the rights resources to be used including the claimed group chat rights resources.

[0132] In one embodiment, the interface display method provided by the present application may also include the following steps: outputting notification information for the collection of group chat rights and interests resources on the group chat interface; in response to the resource usage operation for the collection notification information, displaying the group chat commodity transaction interface, the group chat commodity transaction interface includes group chat commodity information, and the group chat rights and interests resources are used to perform transaction operations on the group chat commodity information.

[0133] In an embodiment of the present application, a member rights entrance is displayed in the live broadcast interface of the live broadcast room, providing a shallower member rights entrance, which can effectively shorten the interaction path for displaying the member rights interface, and is conducive to increasing the number of member accounts; the form of the member rights entrance can change according to changes in account information and changes in setting information, and the display content of the member rights entrance can also be adaptively adjusted according to the specific operations of the account in the live broadcast room, so as to effectively attract the attention of the object, guide the account corresponding to the object to be converted into a member account, and obtain member rights resources, thereby promoting the transaction volume of goods; displaying a list of goods can provide the object with one or more product information at the same time, better meet the needs of the object, and promote the transaction operation of goods; the member rights interface can also include a group chat entrance for the rights group chat, and can display member rights resources and group chat rights resources at the same time, realizing the combination of member rights and group chat rights, which is conducive to increasing the number of accounts in the rights group chat, while improving the user experience of the object, it can also further increase the transaction volume of goods.

[0134] See also Fig.12 , Fig.12 A structural block diagram of an interface display device provided in an embodiment of the present application.

[0135] In one implementation of the interface display device of the embodiment of the present application, the interface display device includes the following structure.

[0136] Display unit 1201, used to display the live broadcast interface of the live broadcast room, wherein the live broadcast interface displays a member rights entrance;

[0137] The display unit 1201 is further configured to display a member benefit interface in response to a trigger operation on the member benefit entrance, wherein the member benefit interface includes benefit resources to be used;

[0138] The display unit 1201 is also used to display a product list in response to a request operation for using the equity resource, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0139] In one embodiment, the account entering the live broadcast room is a target account, and the target account is a non-member account outside the live broadcast room; the display unit 1201 displays a member rights interface in response to a trigger operation on the member rights entrance, including:

[0140] In response to a triggering operation on the member rights and interests entrance, a member joining interface is displayed, wherein the member joining interface includes rights and interests resources to be claimed;

[0141] In response to a joining request operation on the member joining interface, displaying the member rights and interests interface, wherein the member rights and interests interface is used to indicate that the target account is converted from a non-member account to a member account;

[0142] Among them, the member rights and interests interface includes the rights and interests resources to be used and the group chat entrance of the rights and interests group chat to which the target account joins; the rights and interests resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights and interests group chat is automatically joined when the target account is converted from a non-member account to a member account.

[0143] In one embodiment, the target account is a member account of the live broadcast room; the display unit 1201 displays a member rights interface in response to a trigger operation on the member rights entrance, including:

[0144] In response to the triggering operation of the member rights entrance, a member rights interface is displayed, and the member rights interface includes the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights group chat joined by the target account.

[0145] In one embodiment, the display unit 1201 displays a member benefit interface in response to a trigger operation on the member benefit portal, including:

[0146] In response to a triggering operation on the member rights and interests entrance, the member rights and interests interface is displayed on the live broadcast interface in an overlay manner, and the coverage area of ​​the member rights and interests interface on the live broadcast interface is smaller than a preset area threshold.

[0147] In one embodiment, the interface display device further includes an adjustment unit 1202. The member rights entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information. The adjustment unit 1202 is also used to:

[0148] According to the change of the account information corresponding to the target account, the form of the member rights and interests entrance is adjusted;

[0149] The change of the account information includes at least one of the following: a change of the member level corresponding to the target account, a change of the type of the target account;

[0150] The change in the form of the member rights entrance includes at least one of the following: a change in the form of the text area, a change in the content of the text information, a change in the form of the icon area, a change in the content within the icon area, a change in the position of the member rights entrance, and a change in the arrangement of the areas within the member rights entrance.

[0151] In one embodiment, the adjusting unit 1202 is further configured to:

[0152] Adjust the form of the member rights entrance according to the change of the setting information of the target object;

[0153] Among them, the target object is the product configuration object corresponding to the live broadcast room; the change of the setting information includes at least one of the following: a change in the equity resource issuance strategy, a change in the product configuration strategy of the live broadcast room.

[0154] In one embodiment, the display unit 1201 is further used for:

[0155] In response to a specific operation in the live broadcast room, displaying the equity resources to be claimed at the member equity entrance;

[0156] Among them, the specific operation includes at least one of the following: triggering interactive elements in the live broadcast interface other than the member rights entrance, triggering a product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds a time threshold, and sending interactive information in the live broadcast room.

[0157] In one embodiment, the interface display device further includes a receiving unit 1203. The receiving unit 1203 is further used to:

[0158] In response to a triggering operation on a group chat entry in the member rights and interests interface, displaying a group chat interface of the rights and interests group chat to which the target account has joined;

[0159] If there is group chat rights and interests information to be claimed in the group chat interface, claiming the group chat rights and interests resources based on the group chat rights and interests information to be claimed;

[0160] The equity resources to be used are updated in the member equity interface, where the equity resources to be used include the claimed group chat equity resources.

[0161] In one embodiment, the receiving unit 1203 further includes:

[0162] Outputting the notification information of receiving the group chat equity resource on the group chat interface;

[0163] In response to the resource use operation for the notification information, a group chat commodity transaction interface is displayed, the group chat commodity transaction interface includes group chat commodity information, and the group chat equity resource is used to perform a transaction operation on the group chat commodity information.

[0164] In the embodiment of the present application, the display unit 1201 displays the member rights entrance in the live broadcast interface of the live broadcast room, provides a shallower member rights entrance, can effectively shorten the interactive path of displaying the member rights interface, and is conducive to increasing the number of member accounts; the form of the member rights entrance can change according to the change of account information and setting information, and the display content of the member rights entrance can also be adaptively adjusted according to the specific operation of the account in the live broadcast room, so as to effectively attract the attention of the object, guide the account corresponding to the object to be converted into a member account, and obtain member rights resources, thereby promoting the transaction volume of the goods; displaying the product list can provide the object with one or more product information at the same time, which can better meet the needs of the object and promote the transaction operation of the goods; the member rights interface can also include a group chat entrance of the rights group chat, and can display member rights resources and group chat rights resources at the same time, realizing the combination of member rights and group chat rights, which is conducive to increasing the number of accounts in the rights group chat, while improving the user experience of the object, it can also further increase the transaction volume of the goods.

[0165] See also Fig.13 , Fig.13 A structural block diagram of a computer device provided in an embodiment of the present application. Fig.13 The computer device shown can be the above Figure 1 The client in . Fig.13 The computer device shown includes at least a processor 1301, an input interface 1302, an output interface 1303, and a computer-readable storage medium 1304. The processor 1301, the input interface 1302, the output interface 1303, and the computer-readable storage medium 1304 may be connected via a bus or other means.

[0166] The computer-readable storage medium 1304 may be stored in a memory of a computer device. The computer-readable storage medium 1304 is used to store a computer program. The computer program includes program instructions (such as Fig.13The processor 1301 is used to execute the computer program stored in the computer-readable storage medium 1304. The processor 1301 (or CPU (Central Processing Unit)) is the computing core and control core of the computer device, which is suitable for implementing the computer program, specifically suitable for loading and executing the computer program to implement the corresponding method flow or corresponding function.

[0167] The embodiment of the present application also provides a computer-readable storage medium (Memory), which is a memory device in a computer device for storing programs and data. It is understandable that the computer-readable storage medium here can include both built-in storage media in the computer device and, of course, extended storage media supported by the computer device. The computer-readable storage medium provides a storage space that stores the operating system of the computer device. In addition, a computer program suitable for being loaded and executed by a processor is also stored in the storage space. It should be noted that the computer-readable storage medium here can be a high-speed RAM memory or a non-volatile memory (Non-Volatile Memory), such as at least one disk storage; optionally, it can also be at least one computer-readable storage medium located away from the aforementioned processor.

[0168] In a specific implementation, the processor 1301 may load and execute a computer program stored in the computer-readable storage medium 1304 to implement the above-mentioned Figure 2 or Fig.11 In the specific implementation, the computer program in the computer-readable storage medium 1304 is loaded by the processor 1301 and executes the following steps:

[0169] Displaying a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays an entrance to member rights and interests;

[0170] In response to a triggering operation on the member rights and interests portal, a member rights and interests interface is displayed, wherein the member rights and interests interface includes rights and interests resources to be used;

[0171] In response to a request operation for using the equity resource, a product list is displayed, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resource to be used is used to perform a transaction operation on any product information in the product list.

[0172] In one embodiment, the account entering the live broadcast room is a target account, and the target account is a non-member account outside the live broadcast room; the computer program in the computer-readable storage medium 1304 is loaded and executed by the processor 1301 in response to the triggering operation of the member rights and interests entrance, and when the member rights and interests interface is displayed, it is specifically used to perform the following steps:

[0173] In response to a triggering operation on the member rights and interests entrance, a member joining interface is displayed, wherein the member joining interface includes rights and interests resources to be claimed;

[0174] In response to a joining request operation on the member joining interface, displaying the member rights and interests interface, wherein the member rights and interests interface is used to indicate that the target account is converted from a non-member account to a member account;

[0175] Among them, the member rights and interests interface includes the rights and interests resources to be used and the group chat entrance of the rights and interests group chat to which the target account joins; the rights and interests resources to be used are automatically collected when the target account is converted from a non-member account to a member account; the rights and interests group chat is automatically joined when the target account is converted from a non-member account to a member account.

[0176] In one embodiment, the target account is a member account of the live broadcast room; the computer program in the computer-readable storage medium 1304 is loaded and executed by the processor 1301 in response to the triggering operation of the member rights and interests entrance, and when the member rights and interests interface is displayed, it is specifically used to perform the following steps:

[0177] In response to the triggering operation of the member rights entrance, a member rights interface is displayed, and the member rights interface includes the member level corresponding to the target account, the accumulated points corresponding to the target account, and the group chat entrance of the rights group chat joined by the target account.

[0178] In one embodiment, the computer program in the computer-readable storage medium 1304 is loaded and executed by the processor 1301 in response to the triggering operation of the member benefit portal, and when the member benefit interface is displayed, it is specifically used to perform the following steps:

[0179] In response to a triggering operation on the member rights and interests entrance, the member rights and interests interface is displayed on the live broadcast interface in an overlay manner, and the coverage area of ​​the member rights and interests interface on the live broadcast interface is smaller than a preset area threshold.

[0180] In one embodiment, the member benefit entrance includes a text area and an icon area, the text area is used to display text information, and the icon area is used to display member level indication information. When the computer program in the computer readable storage medium 1304 is loaded and executed by the processor 1301, it is also used to perform the following steps:

[0181] According to the change of the account information corresponding to the target account, the form of the member rights and interests entrance is adjusted;

[0182] The change of the account information includes at least one of the following: a change of the member level corresponding to the target account, a change of the type of the target account;

[0183] The change in the form of the member rights entrance includes at least one of the following: a change in the form of the text area, a change in the content of the text information, a change in the form of the icon area, a change in the content within the icon area, a change in the position of the member rights entrance, and a change in the arrangement of the areas within the member rights entrance.

[0184] In one embodiment, when the computer program in the computer readable storage medium 1304 is loaded and executed by the processor 1301, it is also used to perform the following steps:

[0185] Adjust the form of the member rights entrance according to the change of the setting information of the target object;

[0186] Among them, the target object is the product configuration object corresponding to the live broadcast room; the change of the setting information includes at least one of the following: a change in the equity resource issuance strategy, a change in the product configuration strategy of the live broadcast room.

[0187] In one embodiment, when the computer program in the computer readable storage medium 1304 is loaded and executed by the processor 1301, it is also used to perform the following steps:

[0188] In response to a specific operation in the live broadcast room, displaying the equity resources to be claimed at the member equity entrance;

[0189] Among them, the specific operation includes at least one of the following: triggering interactive elements in the live broadcast interface other than the member rights entrance, triggering a product list control in the live broadcast interface, the length of stay in the live broadcast room exceeds a time threshold, and sending interactive information in the live broadcast room.

[0190] In one embodiment, when the computer program in the computer readable storage medium 1304 is loaded and executed by the processor 1301, it is also used to perform the following steps:

[0191] In response to a triggering operation on a group chat entry in the member rights and interests interface, displaying a group chat interface of the rights and interests group chat to which the target account has joined;

[0192] If there is group chat rights and interests information to be claimed in the group chat interface, claiming the group chat rights and interests resources based on the group chat rights and interests information to be claimed;

[0193] The equity resources to be used are updated in the member equity interface, where the equity resources to be used include the claimed group chat equity resources.

[0194] In one embodiment, when the computer program in the computer readable storage medium 1304 is loaded and executed by the processor 1301, it is also used to perform the following steps:

[0195] Outputting the notification information of receiving the group chat equity resource on the group chat interface;

[0196] In response to the resource use operation for the notification information, a group chat commodity transaction interface is displayed, the group chat commodity transaction interface includes group chat commodity information, and the group chat equity resource is used to perform a transaction operation on the group chat commodity information.

[0197] The embodiment of the present application also provides a computer-readable storage medium, in which computer instructions are stored, and when the computer instructions are executed on a computer device, the computer device executes the steps in the method embodiments of the present application to implement the interface display method provided by the embodiment of the present application. The specific implementation method can be referred to the above description, which will not be repeated here.

[0198] The embodiment of the present application also provides a computer program product, which includes a computer program or a computer instruction, and the computer program or the computer instruction is stored in a computer-readable storage medium. The processor of the computer device reads the computer program or the computer instruction from the computer-readable storage medium, and the processor executes the computer program or the computer instruction, so that the computer device executes the steps in the embodiments of the present application to implement the interface display method provided in the embodiment of the present application. The specific implementation method can be referred to the above description, which will not be repeated here.

[0199] A person skilled in the art can appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed in this application can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. A person skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.

[0200] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any technical object familiar with the technical field within the technical scope disclosed in the present application can be easily thought of for changes or replacements, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application shall be based on the protection scope of the claims.

Claims

1. An interface display method, characterized in that: The method is applied to a client corresponding to the target account, and the method includes: Displaying a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays an entrance to member rights and interests; In response to a triggering operation on the member rights entrance, a member information interface is displayed, wherein the member information interface includes the rights resources of the target account and a group chat entrance of a target group chat. The target group chat is automatically joined when the target account is converted from a non-member account to a member account. The group chat entrance is used to display the group chat interface of the target group chat.

2. The method according to claim 1, characterized in that The displaying of the member information interface in response to the triggering operation on the member rights and interests portal includes: In response to a triggering operation on the member rights and interests portal, displaying a member joining interface; In response to a join request operation on the member join interface, the member information interface is displayed, wherein the member information interface is used to indicate that the target account is converted from a non-member account to a member account.

3. The method according to claim 1, characterized in that The method further comprises: In response to a triggering operation on a group chat entry in the member information interface, displaying a group chat interface of a target group chat to which the target account has joined; If there is group chat resource information to be collected in the group chat interface, collecting the group chat virtual resource based on the group chat resource information to be collected; The group chat virtual resource is displayed in the member information interface, and the group chat virtual resource is used to trade the commodities in the commodity list corresponding to the group chat virtual resource.

4. The method according to claim 3, characterized in that The method of displaying a group chat interface of a target group chat to which the target account has joined in response to a triggering operation on a group chat entry in the member information interface comprises: In response to a triggering operation on a group chat entrance in the member information interface, the member information interface is cancelled, and the group chat interface is displayed in an overlay manner on the live broadcast interface, and the coverage area of ​​the group chat interface on the live broadcast interface is less than or equal to the area of ​​the live broadcast interface.

5. The method according to claim 3, characterized in that The method further comprises: Outputting the notification information of receiving the group chat virtual resource on the group chat interface; In response to the resource use operation for the notification information, a group chat commodity transaction interface is displayed, the group chat commodity transaction interface includes group chat commodity information, and the group chat virtual resource is used to trade the commodity in the group chat commodity transaction interface.

6. The method according to claim 5, characterized in that The displaying of the group chat commodity transaction interface in response to the resource use operation for the receiving notification information includes: In response to the resource use operation for the notification information, a group chat commodity transaction interface is displayed on the group chat interface in an overlay manner, and the coverage area of ​​the group chat commodity transaction interface on the group chat interface is equal to the area of ​​the group chat interface.

7. The method according to claim 1, characterized in that The method further comprises: In response to an operation of using the equity resources in the member information interface, a product list is displayed, wherein the product list contains at least one product information of the live broadcast room; wherein the equity resources are used to trade the products in the product list.

8. An interface display device, characterized in that: include: A display unit, used to display a live broadcast interface of the live broadcast room, wherein the live broadcast interface displays a member rights entrance; The display unit is also used to display a member information interface in response to a triggering operation on the member rights and interests entrance, wherein the member information interface includes the rights and interests resources of the target account and a group chat entrance of a target group chat, wherein the target group chat is automatically joined when the target account is converted from a non-member account to a member account, and the group chat entrance is used to display a group chat interface of the target group chat.

9. A computer device, characterized in that: The computer device comprises: a processor suitable for implementing a computer program; A computer-readable storage medium storing a computer program, wherein the computer program is suitable for being loaded by the processor and implementing the interface display method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded by a processor and implementing the interface display method according to any one of claims 1 to 7.

11. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the interface display method according to any one of claims 1 to 7 is implemented.

Images