Vehicle body advertisement management method, device, system, equipment and medium

Abstract

The invention provides a vehicle body advertisement management method, device, system, equipment and medium, and the method comprises the steps: obtaining advertisement application information sent by a user side, generating an advertisement contract corresponding to the advertisement application information, checking the advertisement contract, and notifying the user side to execute an advertisement display task after the advertisement contract passes the checking. And receiving and auditing a primary auditing material submitted after the user side finishes the advertisement display task, judging that the contract is valid if the auditing is passed, generating an advertisement auditing task according to the valid contract, and issuing the advertisement auditing task to the user side, so that the user side returns the reauditing material based on the auditing task. And finally, generating an advertisement incentive according to an audit result of the reaudit data and issuing the advertisement incentive to the user side. According to the method, the advertisement management efficiency is improved through modes of automatically generating the advertisement contract, checking the task and the like, and in addition, a repeated checking mechanism also ensures that the advertisement putting state can be continuously monitored, so that the display effect of the advertisement is ensured.

Description

Technical Field

[0001] This application relates to the field of mobile Internet technologies, and particularly to a vehicle body advertisement management method, apparatus, system, device, and medium. Background Art

[0002] Currently, mainstream mobile advertisements are mainly divided into two categories: online advertisements and offline material advertisements. For offline material advertisements, the general operation process is that an advertiser sends an advertisement placement request to a platform company that owns advertisement space resources. The platform company places the material advertisement provided by the advertiser on the corresponding advertisement space according to the specific requirements of the advertiser. This process involves three main roles: the advertiser, the platform company, and the owner or manager of the advertisement space.

[0003] In the process of traditional offline material advertisement placement, the advertiser needs to communicate with the platform company multiple times to confirm details such as advertisement content, location, and time, and needs to manually handle the generation and review of advertisement contracts. In addition, the effect monitoring after advertisement display often relies on manual inspection, which is not only inefficient but also difficult to ensure the quality and compliance of advertisement display. Especially in the case of vehicle body advertisements, which are a special form of offline material advertisements, due to the strong mobility of the advertisement carrier (i.e., the vehicle), the change of advertisement display status is more frequent, and continuous monitoring of the advertisement display effect is particularly important. Summary of the Invention

[0004] In view of the above-mentioned disadvantages of the prior art, this application provides a vehicle body advertisement management method, apparatus, system, device, and medium to solve the above technical problems.

[0005] A vehicle body advertisement management method provided by this application includes: obtaining advertisement application information sent by a user terminal for indicating the acceptance of an advertisement task; generating an advertisement contract based on the advertisement application information, and performing contract review on the advertisement contract. If the contract review is passed, the user terminal is notified to execute the advertisement display task; receiving the preliminary review materials fed back after the user terminal completes the advertisement display task, and performing start status review on the preliminary review materials. If the start status review is passed, it is determined that the advertisement contract takes effect; generating an advertisement review task based on the effective advertisement contract, and sending the advertisement review task to the user terminal so that the user terminal feeds back the re-review materials based on the task notification; performing execution status review on the re-review materials to obtain an execution status review result, and generating a corresponding advertisement incentive in combination with the execution status review result and the advertisement contract to issue a reward to the user terminal.

[0006] In one embodiment of the present application, an advertising review task is generated based on an effective advertising contract, including: determining a contract term and advertising requirements based on the advertising contract, the advertising requirements including display specifications and execution status review frequency; determining a review cycle based on the contract term and the execution status review frequency to determine multiple execution status review nodes; generating a corresponding review task at each review node based on the display specifications, and sending the review task to the user terminal.

[0007] In one embodiment of the present application, the retrial materials are reviewed to obtain a review result, including: performing an execution status review on the retrial materials to obtain an execution status review result, including: determining the current display status of the advertisement based on the retrial materials; when the current display status meets the display specifications, determining that the execution status review result is a passed review; when the current display status does not meet the display specifications, rejecting the retrial materials, and notifying the user end to re-upload updated review materials until the updated display status displayed by the updated review materials meets the display specifications, or the number of rejections exceeds a preset number threshold; if the updated display status meets the display specifications, determining that the execution status review result is a passed review; if the number of rejections exceeds the preset number threshold, determining that the execution status review result is a failed review, and terminating the advertisement display task agreed in the advertising contract.

[0008] In one embodiment of the present application, before obtaining the advertising application information issued by the user terminal, it also includes: obtaining advertising requirements and vehicle information, and generating different advertising packages based on the advertising requirements and the vehicle information; sending the advertising package to the user terminal to trigger the user terminal to issue an advertising acceptance request; wherein, generating different advertising packages includes setting the name, validity period, applicable area, and description of the advertising package; configuring a reward plan corresponding to the advertising package, including the name of the reward activity, applicable area, activity validity period, limiting conditions, reward type and amount; generating an advertisement number and a reward plan number.

[0009] In one embodiment of the present application, a contract review is performed on the advertising contract, including: determining the display advertisement agreed in the advertising contract as the target advertisement, and determining the vehicle used to display the target advertisement as the target vehicle; comparing the matching degree of the advertising demand of the target advertisement with the vehicle information of the target vehicle; if the matching degree is higher than a preset threshold, determining that the advertising contract review has been passed; if the matching degree is higher than the preset threshold, determining that the advertising contract review has not been passed, revoking the advertising contract, and generating an advertising contract corresponding to the new advertising application information after receiving the new advertising application information next time.

[0010] In an embodiment of the present application, generating a corresponding advertisement incentive in combination with the execution status review result and the advertisement contract includes: obtaining a target incentive plan, where the target incentive plan is an incentive plan matching the advertisement contract; when the execution status review result is passed, identifying the effective display duration of the advertisement contract within the current review period; calculating the proportion of the effective display duration in the target display duration agreed in the advertisement contract to determine the incentive proportion within the current review period; based on the target incentive plan and the incentive proportion, obtaining the advertisement incentive within the current review period and sending it to the user terminal.

[0011] The present application provides a vehicle body advertisement management device, and the device includes: an advertisement application information processing module, configured to obtain advertisement application information sent by a user terminal for indicating undertaking an advertisement task; a contract generation and review module, configured to generate an advertisement contract based on the advertisement application information, conduct contract review on the advertisement contract, and if the contract review is passed, notify the user terminal to execute an advertisement display task; a preliminary review material processing module, configured to receive preliminary review materials fed back after the user terminal completes the advertisement display task, and conduct start status review on the preliminary review materials, and if the start status review is passed, determine that the advertisement contract takes effect; a review task management module, configured to generate an advertisement review task based on the effective advertisement contract and send the advertisement review task to the user terminal, so that the user terminal feeds back review materials again based on the task notification; a task review and reward calculation module, configured to conduct execution status review on the review materials again to obtain an execution status review result, and generate a corresponding advertisement incentive in combination with the execution status review result and the advertisement contract to issue a reward to the user terminal.

[0012] The present application provides a vehicle body advertisement management system, and the system includes: a user terminal, configured to initiate vehicle body advertisement application information for a ride-hailing user, receive an advertisement review task notification, and complete an advertisement review task; an advertisement package management platform, configured to configure different types of vehicle body advertisement packages and their corresponding reward plans, and accept advertisement application information initiated by a user through the user terminal and conduct review on the application; an advertisement review platform, configured to trigger and display a vehicle body advertisement review task and conduct review on review materials uploaded by a ride-hailing user; a back-end operation management platform, configured to configure the permissions of the advertisement package management platform and the advertisement review platform and set relevant time limit parameters of the advertisement review task; a business data service engine, configured to connect data interactions among the above user terminal, advertisement package management platform, advertisement review platform, and back-end operation management platform; a business database, configured to store business data generated during the vehicle body advertisement management process.

[0013] This application provides an electronic device, which includes: one or more processors; a storage device for storing one or more programs, and when the one or more programs are executed by the one or more processors, the electronic device implements the vehicle body advertisement management method as described above.

[0014] This application provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor of a computer, the computer is enabled to execute the vehicle body advertisement management method as described above.

[0015] Advantages of this application: The vehicle body advertisement management method proposed in this application automatically generates an advertisement contract by obtaining advertisement application information sent by a user terminal, and audits the advertisement contract. After the audit is passed, an advertisement display task is sent to the corresponding user terminal, and preliminary review materials fed back by the user terminal are received to audit the initial display effect of the advertisement. If the audit is passed, the contract comes into effect, and then an audit task is generated based on the effective contract to audit the display status during the advertisement display process, and corresponding advertisement incentives are determined based on the audit results and distributed to the user terminal. This method improves the automation degree of advertisement management and the efficiency of advertisement management by automatically generating advertisement contracts and audit tasks. In addition, the accuracy of advertisement display is determined through the preliminary review before the contract comes into effect, and the advertisement display status during the contract period is continuously monitored through the audit task after the contract comes into effect, thereby further ensuring the advertisement display effect.

[0016] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit this application. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The drawings here are incorporated into the specification and form a part of this specification, showing embodiments consistent with this application, and are used together with the specification to explain the principles of this application. Obviously, the drawings in the following description are only some embodiments of this application. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts. In the drawings:

[0018] Figure 1 is a schematic diagram of the implementation environment of the vehicle body advertisement management method shown in an exemplary embodiment of this application;

[0019] Figure 2 is a schematic diagram of the structure of the vehicle body advertisement management system shown in an exemplary embodiment of this application;

[0020] Figure 3 is a flowchart of the vehicle body advertisement management method shown in an exemplary embodiment of this application;

[0021] Figure 4 It is a block diagram of a vehicle body advertisement management device shown in an exemplary embodiment of the present application;

[0022] Figure 5 It shows a schematic structural diagram of a computer system of an electronic device suitable for implementing the embodiments of the present application. Detailed implementation manners

[0023] The following will describe the implementation manners of the present application with reference to the accompanying drawings and preferred embodiments. Those skilled in the art can easily understand other advantages and effects of the present application from the content disclosed in this specification. The present application can also be implemented or applied through other different specific implementation manners. Various details in this specification can also be modified or changed based on different viewpoints and applications without departing from the spirit of the present application. It should be understood that the preferred embodiments are only for explaining the present application, rather than for limiting the protection scope of the present application.

[0024] It should be noted that the diagrams provided in the following embodiments only illustrate the basic concept of the present application in a schematic manner. Therefore, only the components related to the present application are shown in the diagrams, rather than being drawn according to the number, shape, and size of the components in actual implementation. The type, quantity, and ratio of each component in its actual implementation can be arbitrarily changed, and the component layout type may also be more complex.

[0025] In the following description, a large number of details are explored to provide a more thorough explanation of the embodiments of the present application. However, it is obvious to those skilled in the art that the embodiments of the present application can be implemented without these specific details. In other embodiments, well-known structures and devices are shown in the form of block diagrams rather than in detail to avoid making the embodiments of the present application difficult to understand.

[0026] Figure 1 It is a schematic diagram of the implementation environment of a vehicle body advertisement management method shown in an exemplary embodiment of the present application.

[0027] As Figure 1 shown, the implementation environment of the vehicle body advertisement management method includes a data collection module 101 and a computer device 102. Among them, the data collection module 101 is used to receive advertisement application information sent from a user terminal (such as an application used by a online car-hailing driver), and the advertisement request information includes but is not limited to the basic information of the user and the details of the selected advertisement package; it is used to collect the preliminary review materials (such as photos) uploaded by the user terminal after the user completes the advertisement display task, and the preliminary review materials are used to verify whether the advertisement is correctly displayed according to the contract requirements; it is also used to regularly or as needed collect the re-review materials related to the advertisement review task from the user terminal to monitor the status change of the advertisement and ensure its continuous compliance with the display specifications.

[0028] The computer device 102 is used to automatically generate an advertising contract based on the received advertising application information, comprehensively review the contract content, and after the review is passed, notify the user terminal to execute the corresponding advertising display task; generate advertising review tasks based on the effective advertising contract, and assign these tasks to the corresponding user terminals. At the same time, manage and track the status of all advertising review tasks; and calculate the corresponding advertising incentive amount based on the review results of the retrial materials and the specific terms of the advertising contract, and issue rewards to the user terminals. In addition, the computer device 102 is also used to maintain a database containing all business data, and this database is used to store important information such as advertising contracts, user information, review tasks and their statuses.

[0029] It can be understood that through the close cooperation of the data collection module 101 and the computer device 102, not only the full-process automated management of advertising from application to display and then to review is realized, but also the efficient operation of the system and the security of data are guaranteed. This comprehensive solution greatly improves the efficiency and quality of advertising management.

[0030] This application proposes a vehicle body advertising management system, which includes a user terminal, an advertising package management platform, an advertising review platform, a back-end operation management platform, a business data service engine, and a business database, a total of six modules, and each module is independent of each other, specifically as Figure 2 shown.

[0031] Among them, the user terminal is used for online car-hailing users to initiate vehicle body advertising application information, receive advertising review task notifications, and complete advertising review tasks; the advertising package management platform is used to configure different types of vehicle body advertising packages and their corresponding reward schemes, and accept the advertising application information initiated by users through the user terminal, and review the applications; the advertising review platform is used to trigger and display vehicle body advertising review tasks, and review the review materials uploaded by online car-hailing users; the back-end operation management platform is used to configure the permissions of the advertising package management platform and the advertising review platform and set the relevant time limit parameters of the advertising review tasks; the business data service engine is used to connect the data interactions between the above-mentioned user terminal, advertising package management platform, advertising review platform, and back-end operation management platform; the business database is used to store the business data generated during the vehicle body advertising management process.

[0032] In addition, based on the above vehicle body advertising management system, this application also proposes a vehicle body advertising management, and the specific content is as follows in the following embodiments.

[0033] Figure 3 It is a flowchart of the vehicle body advertising management method shown in an exemplary embodiment of this application.

[0034] As Figure 3As shown, in an exemplary embodiment, the vehicle body advertisement management method at least includes steps S310 to S350, which are introduced in detail as follows:

[0035] Step S310, obtaining advertisement application information sent by the user terminal for indicating the acceptance of an advertisement task.

[0036] In an embodiment of the present application, before obtaining the advertisement application information sent by the user terminal, it further includes: obtaining advertisement demands and vehicle information, and generating different advertisement packages based on the advertisement demands and vehicle information; sending the advertisement packages to the user terminal to trigger the user terminal to send an advertisement acceptance request; wherein, generating different advertisement packages includes setting the name, validity period, applicable area, and description of the advertisement package; configuring a reward plan corresponding to the advertisement package, including the name of the reward activity, applicable area, activity validity period, limiting conditions, reward type and amount; generating an advertisement number and a reward plan number.

[0037] In an embodiment of the present application, first, advertisement demands are collected through channels such as market research and customer feedback. The advertisement demands include but are not limited to the target audience of the advertisement, expected exposure, requirements for specific geographical areas, etc.; and relevant vehicle information such as vehicle model, vehicle age, and city of ownership is extracted from the online car-hailing platform database. Then, according to the collected advertisement demands and vehicle information, the design and configuration of the advertisement package are carried out. For example:

[0038] Set the advertisement package name as "Urban Elite Travel Plan".

[0039] Determine that the validity period is 6 months, and the applicable area is limited to first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen).

[0040] Describe that this package aims to enhance the brand image through high-end vehicle models.

[0041] Configure a reward plan, including the reward activity name as "Golden Partner Reward", applicable to online car-hailing drivers in the above first-tier cities; the activity validity period is the same as the advertisement package, and certain limiting conditions are set, such as the minimum driving mileage requirement; the reward type is a cash reward, and the amount is determined according to the effective advertisement display duration within the contract period.

[0042] In addition, on the advertising package management platform, a unique advertising number is automatically generated for each newly created advertising package, such as AD202503001. Similarly, a unique number is generated for the supporting reward program, such as RW202503001. Furthermore, the information of the newly created advertising package is synchronized to the user terminal (i.e., the App used by the online car-hailing driver), so that after the user terminal receives the update, it can dynamically display the most suitable advertising package options according to the geographical location of the online car-hailing driver and the model of the vehicle they drive. Once the online car-hailing driver sends out the advertising application information, the system receives the application and reviews it, and after the review is passed, the online car-hailing user is notified to perform the advertising display task.

[0043] Step S320: Generate an advertising contract based on the advertising application information, conduct a contract review on the advertising contract, and if the contract review is passed, notify the user terminal to perform the advertising display task.

[0044] In an embodiment of the present application, the review of the advertising contract includes: determining the advertisement to be displayed as agreed in the advertising contract as the target advertisement, and determining the vehicle used to display the target advertisement as the target vehicle; comparing the advertising requirements of the target advertisement with the vehicle information of the target vehicle; if the matching degree is higher than the preset threshold, it is determined that the advertising contract review is passed; if the matching degree is lower than the preset threshold, it is determined that the advertising contract review fails, the advertising contract is revoked, and after receiving new advertising application information next time, an advertising contract corresponding to the new advertising application information is generated.

[0045] In an embodiment of the present application, after the advertising package management platform receives the advertising application information submitted by the user (online car-hailing driver), first, the advertisement agreed to be displayed in the advertising contract is confirmed as the target advertisement. For example, if the advertising contract involves an advertisement for the "Urban Elite Travel Plan", then this advertisement is the target advertisement. At the same time, according to the application information, the vehicle used to display this advertisement is confirmed as the target vehicle, such as a qualified urban SUV driven by a certain driver.

[0046] Then, the advertising package management platform compares the requirements of the target advertisement with the information of the target vehicle. This includes but is not limited to the following aspects:

[0047] Vehicle model suitability: Check whether the vehicle model of the target vehicle is suitable for displaying this advertisement. For example, the "Urban Elite Travel Plan" may be more suitable for high-end or mid-high-end vehicle models.

[0048] Vehicle condition: Evaluate whether the appearance condition of the vehicle is good to ensure the advertising display effect.

[0049] Geographical location matching: Confirm whether the main operating area of the target vehicle matches the applicable area in the advertising requirements.

[0050] Set the matching degree threshold: Preset a matching degree threshold (e.g., 90%) as the standard for passing the review.

[0051] In a specific embodiment, assume that after the above comparison, the matching degree reaches 95%, exceeding the preset threshold of 90%. Then it is determined that the advertisement contract passes the review. At this time, the system will notify the relevant enterprise employees for final manual review. After the manual review is error-free, the contract will come into force formally. The driver can go to the designated store to complete the pasting work of the vehicle body advertisement and take photos and upload them for secondary review.

[0052] In another specific embodiment, if the matching degree is only 75%, not reaching the preset threshold of 90%, it is determined that the advertisement contract fails the review. The system will automatically revoke the advertisement contract and send a notice to the user to explain the reason. At the same time, after receiving the new advertisement application information of this user next time, the system will regenerate the corresponding advertisement contract based on the latest application information and conduct the review process again.

[0053] It should be emphasized that after the review passes, a corresponding task notice will be sent to the user. The task notice includes but is not limited to the specific content of the advertisement, the pick-up location of the advertisement materials, the display requirements of the advertisement, etc., so that the online car-hailing user can complete the advertisement display requirements stipulated in the contract based on this notice. In addition, if the review fails this time, the advertisement request will be directly rejected, and it is determined that the advertisement contract generated based on this advertisement application information is invalid, but it does not affect the online car-hailing user to make the same or different advertisement requests again. In the specific application process, in order to avoid the online car-hailing user from making too many invalid applications, the number of times of being rejected or continuously rejected can be restricted. When the user is rejected or continuously rejected the preset number of times within a short period, the advertisement request made by the user will be restricted, such as not being able to make an advertisement request within three months, etc. The specific number of rejections and restrictive conditions can be further determined based on the specific needs in the actual application process. This application does not make any specific restrictions on it.

[0054] Step S330: Receive the preliminary review materials fed back after the user terminal completes the advertisement display task, and conduct a start status review on the preliminary review materials. If the start status review passes, it is determined that the advertisement contract comes into force.

[0055] In an embodiment of the present application, after a ride-hailing driver completes the pasting of vehicle body advertisements at a designated location according to the requirements of an advertising contract, the driver uses a user terminal (such as the ride-hailing driver app) to take clear photos, including the advertisement display at various angles of the vehicle body, and uploads these photos as preliminary review materials to the advertising package management platform. Subsequently, the advertising package management platform automatically receives all the preliminary review materials uploaded from the user terminal and distributes these materials to the relevant staff responsible for review according to preset rules or manual allocation, so that the relevant staff can review the uploaded photos based on pre-set standards. The review content includes but is not limited to the following: whether the advertisement is correctly pasted on the vehicle according to the size and position specified in the contract; whether the state of the advertisement is good, without damage, fading or other situations affecting aesthetics; whether the photos are clear enough to clearly show the advertisement content and its specific location; and checking the matching degree between the advertisement and the vehicle information to confirm that the displayed advertisement indeed corresponds to the advertisement specified in the advertising contract of this vehicle.

[0056] In a specific embodiment, when all conditions meet the requirements, an enterprise employee marks the review as passed on the advertising package management platform. After the system receives this feedback, it officially determines that the advertising contract takes effect and notifies the driver that the advertising contract has been successfully activated. At the same time, the system records the relevant information of this review, including the timestamp, reviewer, etc., for subsequent query.

[0057] In another specific embodiment, if any non-conformities are found, such as incorrect advertisement position, obvious damage, etc., the enterprise employee will note the specific reasons on the platform and reject the application. The system sends a rejection notice to the driver, attaching the areas that need improvement and the time limit for resubmission. After the driver adjusts according to the feedback, new photos can be submitted again for re-review.

[0058] It should be emphasized that in the review process of the advertisement application information, in order to ensure fairness and transparency, all review criteria should be clearly informed to the driver in advance, and the communication channels should be kept unblocked during the review process to facilitate the timely resolution of possible problems. In addition, providing specific improvement suggestions for the situation where the review fails for the first time helps to improve the success rate of the driver's second submission and also promotes the improvement of the advertisement quality. Therefore, the method proposed based on this embodiment shows the specific process from the submission of preliminary review materials for the advertisement display task at the user end to the review by enterprise personnel until the final determination of the effectiveness of the advertising contract, ensuring the professionalism and effectiveness of the advertising activity.

[0059] Step S340: Generate an advertisement review task based on the effective advertising contract and send the advertisement review task to the user terminal so that the user terminal can transmit the re-review materials based on the task notification.

[0060] In one embodiment of the present application, generating an advertisement review task based on an effective advertisement contract includes: determining the contract period and advertisement requirements according to the advertisement contract, where the advertisement requirements include display specifications and review frequencies; determining the review cycle based on the contract period and review frequencies to determine multiple review nodes; generating corresponding review tasks at each review node according to the display specifications, and sending the review tasks to the user terminal.

[0061] In one embodiment of the present application, in a vehicle body advertisement system, after the advertisement contract comes into effect officially, in order to ensure that the advertisement is displayed as required and maintain its quality, it is necessary to review the advertisement regularly. Suppose the validity period of an advertisement contract is 6 months, from April 1, 2025 to September 30, 2025. Its specific advertisement requirements are as follows:

[0062] Display specifications: include specific requirements such as the positions (such as both sides of the vehicle body) where the advertisement needs to be pasted, dimensions, no damage or fading, etc.

[0063] Review frequency: According to different advertisement packages, it is set to be reviewed once a month.

[0064] Therefore, according to the contract period and review frequency (once a month), determine the review cycle and specific review nodes. For the above 6 - month contract period, the review nodes are respectively: The first review: May 1, 2025, the second review: June 1, 2025, the third review: July 1, 2025, the fourth review: August 1, 2025, the fifth review: September 1, 2025. Then, before each review node arrives, the background operation management platform automatically generates the corresponding review tasks. For example, one week before the first review node (May 1, 2025), the system will generate the review tasks for the first month based on the display specifications. The specific contents include but are not limited to:

[0065] Check whether the advertisement is displayed correctly according to the specified position and dimensions;

[0066] Confirm that the advertisement has no damage, fading or other situations that affect the appearance;

[0067] Take photos of each angle of the vehicle body and upload them to the advertisement review platform for review.

[0068] After that, the generated review tasks are automatically sent to the corresponding user terminals (i.e., the App used by the online car - hailing drivers) through the advertisement review platform, so that the drivers will receive notifications on the day of the review node, reminding them to complete the advertisement review tasks for that month. Specifically, it includes taking the required photos according to the instructions and submitting them through the user terminal. The submitted content should at least include clear photos of the advertisements on both sides of the vehicle body to facilitate checking the overall appearance of the advertisement and ensure that there are no obvious damages or fading phenomena.

[0069] Finally, after the advertisement review platform receives the photos submitted by the driver, preliminary review is conducted by enterprise employees. If the review is passed, it is confirmed that the advertisement display for that month is qualified; if any non-compliance is found, the driver is notified to rectify and resubmit. The results of each review will be recorded in the business database to track the quality changes of the advertisement display. In addition, if no problems are found in consecutive reviews for multiple times, the subsequent review frequency can be appropriately reduced, but the minimum review frequency requirement must be ensured.

[0070] It can be understood that, based on the solution proposed in this embodiment, specific advertisement review tasks are generated by stipulating the contract period, advertisement requirements, and review cycle of the advertisement, and are sent to the user side for execution. This process not only ensures the quality and compliance of the advertisement display, but also provides an effective monitoring means for the management side.

[0071] Step S350, conduct an execution status review on the retrial materials to obtain a review result, and generate corresponding advertisement incentives in combination with the execution status review result and the advertisement contract to issue rewards to the user side.

[0072] In an embodiment of the present application, conducting a review on the retrial materials to obtain a review result includes: determining the current display status of the advertisement based on the retrial materials; when the current display status meets the display specifications, determining that the review result is passed; when the current display status does not meet the display specifications, rejecting the retrial materials and notifying the user side to re-upload updated review materials until the updated display status shown by the updated review materials meets the display specifications, or the number of rejections exceeds a preset number threshold; if the updated display status meets the display specifications, determining that the review result is passed; if the number of rejections exceeds the preset number threshold, determining that the review result is not passed and terminating the advertisement display task stipulated in the advertisement contract.

[0073] In a specific embodiment of the present application, assume that in a certain monthly advertisement review, the photos uploaded by the driver show that the advertisement has slight damage. After the advertisement review platform receives these retrial materials, the retrial process is initiated. Enterprise employees carefully check the photos submitted by the driver through the advertisement review platform and evaluate the current display status of the advertisement, including but not limited to checking whether the advertisement is pasted in the size and position specified in the contract, and confirming whether there is any damage, fading or other aesthetic problems with the advertisement.

[0074] If the current display status of the advertisement fully meets the display specifications (for example, the advertisement is intact and in the correct position), the review result is passed, the information of the passed review is recorded, and the driver is notified that this review is completed.

[0075] If the current display status of the advertisement does not meet the display specifications (for example, the photo shows obvious damage to the advertisement), the retrial materials will be rejected, and a notice will be automatically sent to the user side to inform the driver of the specific problem (such as "There is obvious damage on the left side of the advertisement. Please repair it and re-upload the photo"), and the number of rejections will be recorded.

[0076] The driver adjusts the advertisement status according to the notice content and re-takes relevant photos and uploads them to the advertisement review platform, and the system enters the review process again. It should be emphasized that each time the re-submitted materials will go through the same review process until the display status of the advertisement meets the display specifications or the number of rejections exceeds the preset number threshold (for example, 3 times). If it is successfully repaired and passed the review within the specified number of times, the advertisement contract will continue to be valid; otherwise, the advertisement contract will be terminated.

[0077] In a specific embodiment, within the preset number of times (such as the second attempt), the updated review materials provided by the driver show that the advertisement status has met the display specifications, and the system determines that the review result is passed and continues to execute the advertisement contract.

[0078] In another specific embodiment, the number of rejections exceeds the preset number threshold (for example, 3 times), and the system automatically determines that the review result is not passed and terminates the advertisement display task stipulated in the advertisement contract. At the same time, the driver is notified that the advertisement contract has been terminated and the reason is explained (such as failing to meet the display specifications multiple times).

[0079] It can be understood that based on the method proposed in this embodiment, it shows how to determine the current display status of the advertisement based on the retrial materials and make a review decision according to the display specifications. It not only ensures the quality and compliance of the advertisement, but also provides clear operation guidelines and improvement opportunities for the participants.

[0080] In an embodiment of the present application, an advertisement incentive corresponding to the review result and the advertisement contract is generated, including: obtaining a target incentive plan, where the target incentive plan is an incentive plan matching the advertisement contract; when the review result is passed, identifying the effective display duration of the advertisement contract in the current review cycle; calculating the proportion of the effective display duration in the target display duration stipulated in the advertisement contract to determine the incentive proportion in the current review cycle; based on the target incentive plan and the incentive proportion, obtaining the advertisement incentive in the current review cycle and sending it to the user side.

[0081] In one embodiment of the present application, when the advertisement display passes the regular review, the corresponding advertisement incentive (remuneration) is calculated according to the agreement in the advertisement contract and the actual effective display duration. First, the system extracts the details of the incentive plan related to the current review cycle from the advertisement contract. For example, an advertisement contract stipulates an incentive plan named "Golden Partner Reward", which is applicable to online car-hailing drivers in a specific city, and stipulates the activity validity period, limiting conditions such as the minimum driving mileage, and the total reward amount of 500 yuan RMB, and requires at least 25 days of effective display duration per month.

[0082] Suppose that within the recent advertisement review cycle (such as April), the photos submitted by the driver show that the advertisement fully complies with the display specifications and passes the review. Then the advertisement display status for this month is recorded as "effective". Further confirm the specific number of effective display days of the advertisement during the entire review cycle. For example, after verification, it is found that there are 30 days in April, and the advertisement maintained a good display status for 28 days during this period. Determine the incentive ratio according to the ratio of the target display duration stipulated in the advertisement contract (in this example, at least 25 days per month) to the actual effective display duration. In this example, the effective display duration is 28 days, and the ratio to the target display duration (25 days) is 1.12 or 112%.

[0083] Based on the target incentive plan and the calculated incentive ratio, the business data service engine calculates the advertisement incentive within the current review cycle. According to the above ratio, the incentive amount for this month is 500 yuan RMB multiplied by 1.12, which is equal to 560 yuan RMB. Even if the calculated amount exceeds certain set maximum limits, it can only be paid up to the limit. For example, if the maximum limit is 600 yuan, it will be paid according to the calculated result of 560 yuan.

[0084] Finally, the calculated advertisement incentive amount will be synchronized to the user terminal (i.e., the App used by the online car-hailing driver), and a notice will be sent to the driver at the beginning of the next month, informing the driver of the specific reward amount obtained in the previous cycle, such as 560 yuan RMB. According to the internal process arrangement of the company, the reward may be directly paid to the driver's account through electronic transfer or other means, ensuring that all calculations are transparent, enabling the driver to clearly understand their performance and how it affects the final reward obtained, and regularly checking and maintaining the system to ensure data accuracy and timeliness, and avoiding delays or errors caused by technical problems.

[0085] It can be understood that the incentive review and payment plan proposed based on the above embodiment not only protects the interests of the driver, but also promotes the quality and sustainability of advertisement display.

[0086] Figure 4 It is a block diagram of a vehicle body advertisement management device shown in an exemplary embodiment of the present application. The device can be applied to Figure 1In the illustrated implementation environment. The device can also be applicable to other exemplary implementation environments and be specifically configured in other devices. This embodiment does not limit the implementation environment applicable to the device.

[0087] As Figure 4 shown, the exemplary vehicle body advertisement management device includes: an advertisement application information processing module 410, a contract generation and review module 420, a preliminary review material processing module 430, a review task management module 440, and a task review and reward calculation module 450.

[0088] Among them, the advertisement application information processing module 410 is used to obtain the advertisement application information sent by the user terminal for indicating undertaking an advertisement task; the contract generation and review module 420 is used to generate an advertisement contract based on the advertisement application information, conduct contract review on the advertisement contract, and if the contract review passes, notify the user terminal to execute the advertisement display task; the preliminary review material processing module 430 is used to receive the preliminary review materials fed back after the user terminal completes the advertisement display task, and conduct start status review on the preliminary review materials. If the start status review passes, it is determined that the advertisement contract takes effect; the review task management module 440 is used to generate an advertisement review task based on the effective advertisement contract and send the advertisement review task to the user terminal so that the user terminal can feed back the review materials again based on the task notification; the task review and reward calculation module 450 is used to conduct execution status review on the review materials again to obtain an execution status review result, and generate a corresponding advertisement incentive in combination with the execution status review result and the advertisement contract to issue a reward to the user terminal.

[0089] It should be noted that the vehicle body advertisement management device provided in the above embodiment and the vehicle body advertisement management method provided in the above embodiment belong to the same concept. The specific manners in which each module and unit perform operations have been described in detail in the method embodiment and will not be elaborated here. In actual application, the vehicle body advertisement management device provided in the above embodiment can, according to needs, allocate the above functions to different functional modules, that is, divide the internal structure of the device into different functional modules to complete all or part of the functions described above. This is not limited here either.

[0090] An embodiment of the present application also provides an electronic device, including: one or more processors; a storage device for storing one or more programs, and when the one or more programs are executed by the one or more processors, the electronic device realizes the vehicle body advertisement management method provided in each of the above embodiments.

[0091] Figure 5 Shows a schematic structural diagram of a computer system of an electronic device suitable for implementing the embodiments of the present application. It should be noted that Figure 5The computer system 500 of the illustrated electronic device is merely an example and should not impose any limitation on the functions and usage scope of the embodiments of the present application.

[0092] As Figure 5 shown, the computer system 500 includes a Central Processing Unit (CPU) 501, which can perform various appropriate actions and processes according to the program stored in the Read-Only Memory (ROM) 502 or the program loaded from the storage section 508 into the Random Access Memory (RAM) 503, such as executing the methods described in the above embodiments. In the RAM 503, various programs and data required for system operation are also stored. The CPU 501, ROM 502, and RAM 503 are connected to each other via a bus 504. An Input / Output (I / O) interface 505 is also connected to the bus 504.

[0093] The following components are connected to the I / O interface 505: an input section 506 including a keyboard, a mouse, etc.; an output section 507 including such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), etc. and speakers; a storage section 508 including a hard disk, etc.; and a communication section 509 including a network interface card such as a LAN (Local Area Network) card, a modem, etc. The communication section 509 performs communication processing via a network such as the Internet. A drive 510 is also connected to the I / O interface 505 as required. A removable medium 511, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is installed on the drive 510 as required, so that the computer program read from it can be installed into the storage section 508 as required.

[0094] Particularly, according to the embodiments of the present application, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the embodiments of the present application include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes a computer program for executing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from the network through the communication section 509, and / or installed from the removable medium 511. When the computer program is executed by the Central Processing Unit (CPU) 501, various functions defined in the system of the present application are executed.

[0095] It should be noted that the computer-readable medium shown in the embodiments of the present application can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM), a flash memory, an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present application, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable computer program. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The computer program contained on the computer-readable medium can be transmitted using any appropriate medium, including but not limited to: wireless, wired, etc., or any suitable combination of the above.

[0096] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present application. Among them, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code, and the above module, program segment, or part of code contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the blocks may occur in a different order than that marked in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram or flowchart, and the combination of blocks in the block diagram or flowchart, can be implemented by a dedicated hardware-based system for performing the specified functions or operations, or can be implemented by a combination of dedicated hardware and computer instructions.

[0097] The units involved in the embodiments described in this application can be implemented in software or in hardware, and the described units can also be provided in a processor. Among them, the names of these units do not constitute a limitation on the units themselves in some cases.

[0098] Another aspect of this application also provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor of a computer, the computer is enabled to execute the vehicle body advertisement management method as described above. The computer-readable storage medium may be included in the electronic device described in the above embodiments, or may exist separately without being assembled into the electronic device.

[0099] Another aspect of this application also provides a computer program product or a computer program. The computer program product or the computer program includes computer instructions, and the computer instructions are stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the vehicle body advertisement management method provided in the above various embodiments.

[0100] The above embodiments are only used to exemplarily illustrate the principles and effects of this application, rather than to limit this application. Any person familiar with this technology can modify or change the above embodiments without departing from the spirit and scope of this application. Therefore, all equivalent modifications or changes completed by those with ordinary knowledge in the technical field without departing from the spirit and technical idea disclosed in this application should still be covered by the claims of this application.

Claims

1. A vehicle body advertisement management method, characterized in that The method comprises: Obtaining the advertisement application information sent by the user end to indicate the acceptance of the advertisement task; Generate an advertising contract based on the advertising application information, conduct a contract review on the advertising contract, and notify the user end to execute the advertising display task if the contract review passes; receiving preliminary review materials fed back by the user end after completing the advertisement display task, and conducting a startup status review on the preliminary review materials, and determining that the advertisement contract is effective if the startup status review passes; generating an advertisement review task based on the effective advertisement contract, and sending the advertisement review task to the user terminal, so that the user terminal returns the review materials based on the task notification; An execution status audit is performed on the review materials to obtain an execution status audit result, and a corresponding advertising incentive is generated in combination with the execution status audit result and the advertising contract to issue a reward to the user terminal.

2. The vehicle body advertisement management method according to claim 1, wherein Generate advertising review tasks based on the effective advertising contract, including: Determine the contract period and advertising requirements according to the advertising contract, the advertising requirements including display specifications and execution status review frequency; Determine a review cycle based on the contract term and the execution status review frequency to determine a plurality of execution status review nodes; According to the display specification, a corresponding audit task is generated at each audit node, and the audit task is sent to the user terminal.

3. The vehicle body advertisement management method according to claim 2, characterized in that, Conduct an execution status review on the review materials to obtain the execution status review results, including: Determining the current display status of the advertisement based on the review materials; When the current display status meets the display specification, the execution status review result is determined to be passed; When the current display status does not meet the display specification, the reexamination materials are rejected, and the user terminal is notified to re-upload the updated review materials until the updated display status displayed by the updated review materials meets the display specification, or the number of rejections exceeds a preset number threshold; If the update display status meets the display specification, the execution status review result is determined to be passed; If the number of rejections exceeds a preset threshold, the execution status review result is determined to be failed, and the advertising display task agreed in the advertising contract is terminated.

4. The vehicle body advertisement management method according to claim 1, wherein Before obtaining the advertisement application information sent by the user, it also includes: Acquire advertising demand and vehicle information, and generate different advertising packages based on the advertising demand and the vehicle information; Sending the advertisement package to the user terminal to trigger the user terminal to issue an advertisement acceptance request; Among them, generating different advertising packages includes: Set the name, validity period, applicable area, and description of the advertising package; Configure a reward scheme corresponding to the advertising package, including the name of the reward activity, applicable area, activity validity period, limiting conditions, reward type and amount; Generate an advertisement ID and a bonus program ID.

5. The vehicle body advertisement management method according to claim 4, characterized in that Conduct contract review of the advertising contract, including: Determine the display advertisement agreed in the advertising contract as the target advertisement, and determine the vehicle used to display the target advertisement as the target vehicle; comparing the matching degree between the advertisement demand of the target advertisement and the vehicle information of the target vehicle; If the matching degree is higher than a preset threshold, it is determined that the advertising contract has been approved; If the matching degree is higher than the preset threshold, it is determined that the advertisement contract review fails, the advertisement contract is revoked, and after receiving new advertisement application information next time, an advertisement contract corresponding to the new advertisement application information is generated.

6. The vehicle body advertisement management method according to any one of claims 1-5, characterized in that, Combining the execution status review result and the advertisement contract to generate a corresponding advertisement incentive, including: Obtaining a target incentive plan, where the target incentive plan is an incentive plan matching the advertisement contract; When the execution status review result is passed, identifying the effective display duration of the advertisement contract within the current review period; Calculating the proportion of the effective display duration in the target display duration stipulated in the advertisement contract to determine the incentive proportion within the current review period; Based on the target incentive plan and the incentive proportion, obtaining the advertisement incentive within the current review period and sending it to the user terminal.

7. A vehicle body advertisement management device, characterized in that The device includes: An advertisement application information processing module, configured to obtain advertisement application information sent by the user terminal for indicating the acceptance of an advertisement task; A contract generation and review module, configured to generate an advertisement contract based on the advertisement application information, conduct contract review on the advertisement contract, and if the contract review passes, notify the user terminal to execute the advertisement display task; A preliminary review material processing module, configured to receive the preliminary review materials fed back after the user terminal completes the advertisement display task, and conduct a start status review on the preliminary review materials. If the start status review passes, it is determined that the advertisement contract takes effect; A review task management module, configured to generate an advertisement review task based on the effective advertisement contract and send the advertisement review task to the user terminal, so that the user terminal feeds back the review materials again based on the task notification; A task review and reward calculation module, configured to conduct an execution status review on the review materials again to obtain an execution status review result, and combine the execution status review result and the advertisement contract to generate a corresponding advertisement incentive to issue a reward to the user terminal.

8. A vehicle body advertisement management system, characterized in that, The system includes: A user terminal, configured to initiate vehicle body advertisement application information for online car-hailing users, receive advertisement review task notifications, and complete advertisement review tasks; An advertisement package management platform, configured to configure different types of vehicle body advertisement packages and their corresponding reward plans, accept advertisement application information initiated by users through the user terminal, and review the applications; An advertisement review platform, configured to trigger and display vehicle body advertisement review tasks, and review the review materials uploaded by online car-hailing users; A background operation management platform, configured to configure the permissions of the advertisement package management platform and the advertisement review platform and set relevant time limit parameters for advertisement review tasks; A business data service engine, configured to connect the data interactions between the above-mentioned user terminal, advertisement package management platform, advertisement review platform, and background operation management platform; A business database, configured to store business data generated during the process of vehicle body advertisement management.

9. An electronic device, characterized in that, The electronic device includes: One or more processors; A storage device, configured to store one or more programs. When the one or more programs are executed by the one or more processors, the electronic device implements the vehicle body advertisement management method according to any one of claims 1 to 6.

10. A computer-readable storage medium, characterized in that, A computer program is stored thereon, and when the computer program is executed by a processor of a computer, the computer is caused to execute the vehicle body advertisement management method according to any one of claims 1 to 6.

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