Multi-party win-win promotion platform and method based on recommendation incentive mechanism

Abstract

The invention relates to the technical field of promotion and e-commerce platforms, in particular to a multi-win-win promotion platform and method based on a recommendation incentive mechanism, and the platform helps products of merchants to be put on the platform for agent operation, and obtains free coupons to experience the products of the merchants in the form of guarantee deposit. The cash withdrawal qualification can be achieved or more products can be repeatedly consumed and experienced by recommending consumers to experience specified products or non-specified products to return consumption coins and experience coupon fragments; consumers can recommend free coupon fragments and consumption coins to intentional consumers according to platform rules, and the viscosity of repeated consumption to platform and merchant product projects is facilitated.

Description

Technical Field

[0001] The present invention relates to the technical fields of promotion and e-commerce platforms, and particularly to a multi-win promotion platform and method based on a recommendation incentive mechanism. Background Art

[0002] In the current consumer market, consumers have higher and higher requirements for the cost performance of products and services. At the same time, enterprises and merchants are also seeking more effective marketing models to increase product sales and brand awareness. Traditional promotion models such as buy more get more free have gradually been difficult to meet market demands. With the development of Internet technology, e-commerce platforms have emerged continuously. However, how to innovate the operation model, while improving consumers' willingness to consume, provide effective marketing assistance for enterprises and merchants, and achieve the sustainable profitability of the platform itself has become an urgent problem to be solved. Summary of the Invention

[0003] The present invention provides a multi-win promotion platform and method based on a recommendation incentive mechanism to solve the above technical problems.

[0004] In order to achieve the above invention purpose, the technical solution adopted by the present invention is as follows:

[0005] On the one hand, a multi-win promotion platform based on a recommendation incentive mechanism,

[0006] An interaction interface, which is used for a user to interact with an electronic product for information;

[0007] A registration module, which is used for consumers and merchants to register and log in to an account, and this account is used to log in to the promotion platform;

[0008] A display position, which is displayed in the interaction interface, and is used to display products of merchants independently put on the shelves by the platform side;

[0009] A recommendation module, which is used for consumers to recommend products of merchants to other consumers, and after the recommendation is successful, the platform rebates to the consumer who is the recommender.

[0010] Further, the above products are physical products or virtual products.

[0011] Further, it further includes a consumer information module, which is used to record consumers' experience coupons, experience coupon fragments, consumption coins, and membership levels;

[0012] A membership module, which is used for consumers to recharge a certain amount to become platform members, and the recharged amount is returned to consumers in the form of experience coupons and consumption coins; and gives this consumer the recommendation permission.

[0013] Further, a level improvement module, which is used to improve the level of the platform member and increase the number of experience coupons according to the number of successful recommendations of the platform member;

[0014] A product participation module, which is used to issue an experience coupon to a consumer after the consumer pays the deposit for the corresponding product to the platform.

[0015] A consumption coupon exchange module, which is used to set that a specific number of experience coupon fragments are automatically exchanged into experience coupons;

[0016] A cash withdrawal module, which is used to withdraw the experience coupons and consumption coins obtained by consumers in a combined manner.

[0017] Furthermore, a level privilege module, which is used to set the platform member privileges corresponding to different levels; as the level increases, after the platform recommends products to members, the rebate given by the platform to platform members is increased and the discount for the corresponding products is increased.

[0018] Furthermore, a friend-making module, which is used to establish a friendship relationship between consumers who are interested in a certain product; it is beneficial for consumers to communicate about the product.

[0019] On the other hand, an operation method on a win-win promotion platform based on a recommendation incentive mechanism, which is characterized in that

[0020] User registration and login: Consumers and merchants register and log in to their accounts through the registration module. Consumers recharge a certain amount to become platform members, and the platform membership qualification will grant consumers the recommendation permission;

[0021] Product display and recommendation: The platform party displays the physical products or virtual products of merchants on the display positions of the interactive interface and independently sets the product sales price to ensure that there is a profit difference between the sales price and the merchant's pricing;

[0022] Consumers use the recommendation module to recommend products to other consumers. After the recommendation is successful, the platform party rebates to the recommending consumers in the form of consumption coins and experience coupon fragments; the experience coupon fragments can be exchanged into experience coupons, and the experience coupons and consumption coins can be withdrawn from the platform in a combined manner;

[0023] Member level improvement and privilege management: The level improvement module improves the member level and increases the number of experience coupons according to the number of successful recommendations by platform members; the level privilege module sets the member privileges corresponding to different levels. After the level is increased, the rebate given by the platform party when members recommend products is increased, and the discount for the corresponding products is increased;

[0024] Consumer interaction and communication: Through the friend-making module, consumers who are interested in a certain product can establish a friendship relationship to facilitate the exchange of product-related information.

[0025] The beneficial effects of the present invention are:

[0026] Since the platform operator can independently operate the products of merchants on the platform, the platform operator can independently set the selling price of the products, resulting in a profit margin between the selling price and the merchant's pricing. In addition, the referral module's model of rewarding the referrer's consumers can motivate consumers to actively share the product with other consumers, which can not only increase the sales volume of the merchant's products but also enable the referrer's consumers to obtain a certain rebate. Ultimately, all parties, namely the platform operator, merchants, and consumers, benefit. Detailed implementation

[0027] In order to make the content of the present invention easier to be clearly understood, the technical solutions in the embodiments of the present invention are described clearly and completely.

[0030] A multi-win promotion platform based on a referral incentive mechanism

[0031] An interactive interface for users to interact with electronic products for information.

[0032] A registration module for consumers and merchants to register and log in to an account, which is used to log in to the promotion platform.

[0033] A display position, which is displayed within the interactive interface and is used to display the products of merchants independently put on the shelves by the platform operator. The products can be physical products or virtual products. The platform operator independently operates the products of merchants on this promotion platform.

[0034] A referral module for consumers to recommend the products of merchants to other consumers. After successful referral, the platform rebates to the referrer's consumers.

[0035] In summary, since the platform operator can independently operate the products of merchants on the platform, the platform operator can independently set the selling price of the products, resulting in a profit margin between the selling price and the merchant's pricing. In addition, the referral module gives a certain rebate to the referrer's consumers, which can motivate consumers to actively share the product with other consumers, not only increasing the sales volume of the merchant's products but also enabling the referrer's consumers to obtain a certain rebate. Ultimately, all parties, namely the platform operator, merchants, and consumers, benefit.

[0036] Furthermore, it also includes a consumer information module for recording consumers' experience vouchers, experience voucher fragments, consumption coins, and membership levels.

[0037] A membership module for consumers to recharge a certain amount to become platform members, and the platform membership qualification will grant the consumer the referral permission.

[0038] A product participation module for issuing experience vouchers of the product to consumers after they pay the deposit for the corresponding product to the platform.

[0039] A consumption voucher exchange module for automatically exchanging a specified number of experience voucher fragments into experience vouchers. For example, it was originally set that 10 experience voucher fragments could be exchanged for 1 experience voucher.

[0040] A cash withdrawal module for withdrawing the experience vouchers and consumption coins obtained by consumers in a combined manner. The more recommendations a consumer completes, the more rebates or cash withdrawals they can get, and even the deposit can be fully refunded. Therefore, this model allows consumers to experience products for free. Preferably, during the above-mentioned cash withdrawal process, the platform party deducts a set handling fee.

[0041] Furthermore, a level-up module for upgrading the platform member's level and increasing the number of experience vouchers based on the number of successful recommendations by the platform member;

[0042] A level privilege module for setting the platform member privileges corresponding to different levels; for example, as the level increases, after the platform member recommends a product, the rebate given by the platform party to the platform member increases and the discount for the corresponding product increases.

[0043] Furthermore, a friend-making module for establishing friendship relationships among consumers interested in a certain product; which is conducive to consumers' communication about the product.

[0044] An operation method on a win-win promotion platform based on a referral incentive mechanism

[0045] User registration and login: Consumers and merchants register and log in to their accounts through the registration module. Consumers recharge a certain amount to become platform members, and the platform membership qualification grants consumers referral permissions.

[0046] Product display and recommendation: The platform party displays the physical products or virtual products of merchants on the display positions of the interactive interface and independently sets the product sales price to ensure that there is a profit margin after subtracting the merchant's pricing from the sales price.

[0047] Consumers use the referral module to recommend products to other consumers. After a successful referral, the platform party rebates the referring consumer in the form of consumption coins and experience voucher fragments; the experience voucher fragments can be exchanged into experience vouchers, and the experience vouchers and consumption coins can be withdrawn from the platform in a combined manner.

[0048] Member level-up and privilege management: The level-up module upgrades the member level and increases the rebate ratio based on the number of successful recommendations by the platform member. The level privilege module sets the member privileges corresponding to different levels. For example, after the level is increased, the rebate given by the platform party when the member recommends a product increases, and the discount for the corresponding product increases.

[0049] Consumer interaction and communication: Through the friend-making module, consumers interested in a certain product can establish friendship relationships to facilitate the exchange of product-related information.

[0050] Through the above operation methods, under the action of the referral incentive mechanism, the platform, merchants, and consumers achieve a win-win situation for all parties. The platform makes a profit through independent product operation and referral rebate mechanism. The sales volume of merchants' products is increased, and consumers can obtain rebates, enjoy different levels of rights and interests, and have a good product communication experience during the consumption process.

[0051] In summary, obtaining a free coupon to experience a merchant's product in the form of a deposit can achieve a cash withdrawal qualification or repeat consumption to experience more products by referring consumers to experience designated or non-designated products and getting cashback of consumption coins and coupon fragments; the platform helps the merchant's products to be placed on the platform for agency operation, and consumers can get free coupon fragments and consumption coins by referring them to potential consumers according to the platform rules, which is convenient for repeated consumption and increases the stickiness of the platform and merchant product projects.

[0052] The above description is only a preferred embodiment of the present invention patent, and it is not intended to limit the present invention patent. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principle of the present invention patent shall be included within the protection scope of the present invention patent.

Claims

1. A multi-win promotion platform based on a recommendation incentive mechanism, characterized in that an interactive interface for users to interact with electronic products for information; a registration module for consumers and merchants to register and log in to an account, which is used to log in to the promotion platform; a display position, which is displayed within the interactive interface, and is used to display the products of merchants independently put on the shelves by the platform side; a recommendation module for consumers to recommend the products of merchants to other consumers, and after successful recommendation, the platform rebates to the recommending consumers.

2. The multi-win promotion platform based on a recommendation incentive mechanism according to claim 1, characterized in that the above products are physical products or virtual products.

3. The multi-win promotion platform based on a recommendation incentive mechanism according to claim 1, characterized in that it further includes a consumer information module for recording consumers' experience vouchers, experience voucher fragments, consumption coins, and membership levels; a membership module for consumers to recharge a certain amount to become platform members, and the recharged amount is returned to consumers in the form of experience vouchers and consumption coins; and the consumer is given the right to recommend.

4. The multi-win promotion platform based on a recommendation incentive mechanism according to claim 3, characterized in that a level promotion module for promoting the level of the platform member according to the number of successful recommendations by the platform member and increasing the number of experience vouchers for successful recommendations; a product participation module for issuing experience vouchers for a product to consumers after the consumers pay the deposit for the corresponding product to the platform. a consumption voucher exchange module for setting a specific number of experience voucher fragments to be automatically exchanged into experience vouchers; a withdrawal module for withdrawing the experience vouchers and consumption coins obtained by consumers in a combined manner.

5. The multi-win promotion platform based on a recommendation incentive mechanism according to claim 4, characterized in that a level privilege module for setting the platform member privileges corresponding to different levels; as the level increases, after the platform member recommends a product, the rebate given by the platform side to the platform member is increased and the discount for the corresponding product is increased.

6. The multi-win promotion platform based on a recommendation incentive mechanism according to claim 1, characterized in that a friend-making module for consumers interested in a certain product to establish a friendship; which is beneficial to the communication of products by consumers.

7. An operation method on a multi-win promotion platform based on a recommendation incentive mechanism, characterized in that User registration and login: Consumers and merchants register and log in to an account through the registration module. Consumers recharge a certain amount to become platform members, and the platform membership qualification gives consumers the right to recommend; Product display and recommendation: The platform side displays the physical products or virtual products of merchants on the display positions of the interactive interface and independently sets the product sales price to ensure that there is a profit difference between the sales price and the merchant's pricing; Consumers use the recommendation module to recommend products to other consumers. After successful recommendation, the platform side rebates to the recommending consumers in the form of consumption coins and experience voucher fragments; Experience voucher fragments can be exchanged into experience vouchers, and experience vouchers and consumption coins can be withdrawn from the platform in a combined manner; Member level upgrade and rights management: The level upgrade module upgrades the member level and increases the number of experience vouchers according to the number of successful referrals of platform members; the level rights module sets the member rights corresponding to different levels. After the level is upgraded, the rebate given by the platform when members recommend products increases, and the corresponding product discount increases; Consumer interaction and communication: Through the friend-making module, consumers interested in a certain product can establish a friendship, which is convenient for communicating product-related information.