Live broadcast room display method and device, electronic equipment and storage medium

Abstract

The invention provides a live broadcast room display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises: displaying a live broadcast room; if the live broadcast room does not have the ongoing explanation event, displaying an article prompt card based on a target acquisition attribute associated with the live broadcast room, the article prompt card being used for providing at least one article having the target acquisition attribute and the target acquisition attribute, the target acquisition attribute indicates an attribute associated with an article acquisition event of an article displayed in a card form; and in response to a trigger operation on the article prompt card, displaying an associated page of an article corresponding to the trigger operation based on the live broadcast room. According to the invention, the article can be revealed through the card under the condition that the explanation event does not exist, so that the live broadcast resource is fully utilized, and the utilization rate of the live broadcast resource is greatly improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to a live broadcast room display method, device, electronic device and storage medium. Background Art

[0002] With the development of live streaming technology, more and more users are accustomed to making purchases within live streaming rooms. The typical live streaming process is as follows: the host explains an item and pulls up the item's card from the shopping cart. This card is then displayed in the live streaming room, prompting viewers to quickly purchase it through the card. However, this live streaming room display method only works during the explanation, making it inefficient for the live streaming room and resulting in a waste of live streaming resources. Summary of the Invention

[0003] The present disclosure provides a live broadcast room display method, device, electronic device, and storage medium, which can improve the utilization rate of live broadcast resources. The technical solution of the present disclosure is as follows:

[0004] According to one aspect of an embodiment of the present disclosure, a live broadcast room display method is provided, including:

[0005] Display live broadcast room;

[0006] If there is no ongoing explanation event in the live broadcast room, an item prompt card is displayed based on the target acquisition attribute associated with the live broadcast room, wherein the item prompt card is used to provide at least one item with the target acquisition attribute and the target acquisition attribute, wherein the target acquisition attribute indicates an attribute associated with the item acquisition event of the item displayed in the form of a card;

[0007] In response to the triggering operation of the item prompt card, based on the live broadcast room, the associated page of the item corresponding to the triggering operation is displayed.

[0008] In some embodiments, the target acquisition attribute includes at least one of a target resource attribute, a target interaction attribute, and a target activity attribute;

[0009] Among them, the target resource attribute refers to the target type of resource that can be applied to obtain the item, the target interaction attribute refers to the interactive state of the item in the live broadcast room belonging to the target interaction state, and the target activity attribute refers to the item acquisition event of the item being associated with a target activity.

[0010] In some embodiments, displaying the item reminder card includes:

[0011] The target acquisition attribute, the picture of the item and the amount of resources associated with the item are displayed in the item prompt card.

[0012] In some embodiments, the method further comprises:

[0013] When the number of the item is 1, a jump control of the item is displayed in the item prompt card, and the jump control is used to jump to a page associated with the item;

[0014] In response to a triggering operation on the item prompt card, based on the live broadcast room, displaying an associated page of the item corresponding to the triggering operation includes:

[0015] In response to the triggering operation of the jump control in the item prompt card, the associated page of the item is displayed based on the live broadcast room.

[0016] In some embodiments, the resource quantity associated with the item includes the resource quantity of the item under the target acquisition attribute.

[0017] In some embodiments, if there is no ongoing explanation event in the live broadcast room, displaying an item prompt card based on the target acquisition attribute associated with the live broadcast room includes:

[0018] If there is no ongoing explanation event in the live broadcast room, based on the target acquisition attribute associated with the live broadcast room, if there are multiple target acquisition attributes, the item prompt cards corresponding to the various target acquisition attributes are displayed in turn, and the item prompt cards corresponding to different target acquisition attributes are used to provide at least one item with the corresponding target acquisition attribute and the corresponding target acquisition attribute.

[0019] In some embodiments, in response to the triggering operation on the item prompt card, displaying the associated page of the item corresponding to the triggering operation based on the live broadcast room includes:

[0020] In response to the triggering operation of the item prompt card, based on the live broadcast room, the item list page of the live broadcast room is displayed, and the item list page includes the at least one item.

[0021] In some embodiments, in response to the triggering operation on the item prompt card, based on the live broadcast room, displaying the item list page of the live broadcast room includes:

[0022] In response to a triggering operation on the item prompt card, the information item of the at least one item is highlighted in the item list page of the live broadcast room.

[0023] In some embodiments, in response to the triggering operation on the item prompt card, displaying the associated page of the item corresponding to the triggering operation based on the live broadcast room includes:

[0024] In response to the triggering operation of the item prompt card, based on the live broadcast room, the item interaction page of the item corresponding to the triggering operation is displayed.

[0025] According to another aspect of an embodiment of the present disclosure, a live broadcast room display device is provided, comprising:

[0026] A live broadcast room display module is configured to display the live broadcast room;

[0027] a card display module configured to, if no explanation event is in progress in the live broadcast room, display an item prompt card based on a target acquisition attribute associated with the live broadcast room, the item prompt card being used to provide at least one item having the target acquisition attribute and the target acquisition attribute, the target acquisition attribute indicating an attribute associated with the item acquisition event of the item displayed in the form of a card;

[0028] The page display module is configured to respond to the triggering operation of the item prompt card and display the associated page of the item corresponding to the triggering operation based on the live broadcast room.

[0029] In some embodiments, the target acquisition attribute includes at least one of a target resource attribute, a target interaction attribute, and a target activity attribute;

[0030] Among them, the target resource attribute refers to the target type of resource that can be applied to obtain the item, the target interaction attribute refers to the interactive state of the item in the live broadcast room belonging to the target interaction state, and the target activity attribute refers to the item acquisition event of the item being associated with a target activity.

[0031] In some embodiments, the card display module is configured to display the target acquisition attribute, the picture of the item, and the number of resources associated with the item in the item prompt card.

[0032] In some embodiments, the card display module is further configured to display a jump control of the item in the item prompt card when the quantity of the item is 1, wherein the jump control is used to jump to a page associated with the item;

[0033] The page display module is configured to display the associated page of the item based on the live broadcast room in response to the triggering operation of the jump control in the item prompt card.

[0034] In some embodiments, the resource quantity associated with the item includes the resource quantity of the item under the target acquisition attribute.

[0035] In some embodiments, the card display module is configured such that if there is no ongoing explanation event in the live broadcast room, then based on the target acquisition attributes associated with the live broadcast room, if there are multiple target acquisition attributes, the item prompt cards corresponding to the various target acquisition attributes are displayed in turn, and the item prompt cards corresponding to different target acquisition attributes are used to provide at least one item with the corresponding target acquisition attribute and the corresponding target acquisition attribute.

[0036] In some embodiments, the page display module is configured to display the item list page of the live broadcast room based on the live broadcast room in response to a triggering operation on the item prompt card, and the item list page includes the at least one item.

[0037] In some embodiments, the page display module is configured to highlight the information item of the at least one item in the item list page of the live broadcast room in response to a triggering operation on the item prompt card.

[0038] In some embodiments, the page display module is configured to respond to a triggering operation on the item prompt card and display an item interaction page of the item corresponding to the triggering operation based on the live broadcast room.

[0039] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device including:

[0040] one or more processors;

[0041] a memory for storing program codes executable by the processor;

[0042] Among them, the processor is configured to execute the program code to implement the above-mentioned live broadcast room display method.

[0043] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When the program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to execute the above-mentioned live broadcast room display method.

[0044] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program / instruction, which implements the above-mentioned live broadcast room display method when executed by a processor.

[0045] The disclosed embodiments provide a live broadcast room display method, offering a new transparency concept. When no explanation event is ongoing within the live broadcast room, item prompt cards are used to reveal items associated with item acquisition attributes, thereby fully utilizing live broadcast resources and significantly improving their utilization. Item acquisition attributes can reflect some recommended key points in the item acquisition process, thus providing users within the live broadcast room with a more intuitive item viewing experience and correspondingly improving interaction within the live broadcast room.

[0046] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0047] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0048] Figure 1 It is a schematic diagram of an implementation environment of a live broadcast room display method according to an exemplary embodiment.

[0049] Figure 2 The present invention is a flowchart of a live broadcast room display method according to an exemplary embodiment.

[0050] Figure 3 The present invention is a flowchart of another live broadcast room display method according to an exemplary embodiment.

[0051] Figure 4 The figure is a schematic diagram of an item reminder card according to an exemplary embodiment.

[0052] Figure 5 The figure is a schematic diagram of an item reminder card according to an exemplary embodiment.

[0053] Figure 6 The figure is a schematic diagram of an item reminder card according to an exemplary embodiment.

[0054] Figure 7 The figure is a schematic diagram of an item reminder card according to an exemplary embodiment.

[0055] Figure 8 The figure is a schematic diagram of an item reminder card according to an exemplary embodiment.

[0056] Figure 9 The figure is a schematic diagram of an item list page according to an exemplary embodiment.

[0057] Figure 10The present invention is a block diagram of a live broadcast room display device according to an exemplary embodiment.

[0058] Figure 11 It is a block diagram of a terminal according to an exemplary embodiment. DETAILED DESCRIPTION

[0059] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0060] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0061] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, storage, and display, etc.), and signals involved in this disclosure are all authorized by the user or fully authorized by all parties, and the collection, use, and processing of relevant data must comply with the relevant laws, regulations, and standards of the relevant countries and regions. For example, the video clips and background audio involved in this disclosure were obtained with full authorization.

[0062] Figure 1 FIG. 1 is a schematic diagram showing an implementation environment of a live broadcast room display method according to an exemplary embodiment. Taking the electronic device as a terminal as an example, see Figure 1 The implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 and the server 102 can be directly or indirectly connected via wired or wireless communication, which is not limited in the present disclosure.

[0063] Terminal 101 is at least one of a smartphone, smartwatch, desktop computer, laptop, MP3 player, MP4 player, and portable computer. Terminal 101 runs an application that supports live streaming. Users can log in to the application through terminal 101 to access the services provided by the application. For example, users can use the application on terminal 101 to broadcast live or participate in live streaming.

[0064] Terminal 101 generally refers to one of multiple terminals. This embodiment uses terminal 101 as an example. Those skilled in the art will appreciate that the number of terminals may be greater or lesser. For example, there may be a few terminals, or dozens, hundreds, or even more. This embodiment does not limit the number or device type of terminals.

[0065] Server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Server 102 is used to provide background services for applications that support live broadcast room display. Server 102 can be connected to terminal 101 via a wireless network or a wired network. Server 102 can provide the terminal with forwarding of live streams and database services related to live broadcasts, and of course, can also provide other types of video services. In some embodiments, the number of the above-mentioned servers can be more or less, and this is not limited in the embodiments of the present disclosure. Of course, server 102 also includes other functional servers to provide more comprehensive and diversified services.

[0066] Figure 2 This is a flow chart of a method for displaying a live broadcast room according to an exemplary embodiment. Figure 2 The live broadcast room display method is applied in a terminal, comprising the following steps:

[0067] In step 201, the terminal displays the live broadcast room.

[0068] In an embodiment of the present application, a live broadcast is being conducted or is in a live broadcast preparation state in the live broadcast room, and the live broadcast room is associated with multiple items. Through the association, the audience users of the live broadcast room can perform acquisition operations for the items in the live broadcast room, for example, purchasing goods in the live broadcast room.

[0069] In step 202, if there is no ongoing explanation event in the live broadcast room, the terminal displays an item prompt card based on the target acquisition attribute associated with the live broadcast room. The item prompt card is used to provide at least one item with a target acquisition attribute and the target acquisition attribute. The target acquisition attribute indicates the attribute associated with the item acquisition event of the item displayed in the form of a card.

[0070] Among them, the explanation event is used to introduce the items associated with the live broadcast room. The target acquisition attribute is used to indicate which items with which attributes can be displayed in a transparent form in the live broadcast room. The target acquisition attribute associated with the live broadcast room refers to the target acquisition attribute associated with the current live broadcast room or the target acquisition attribute associated with the platform where the live broadcast room is located. This embodiment of the application does not limit this. The item prompt card is used to provide a concise and prominent entrance to the items provided in the live broadcast room, and the entrance to the associated page of the item can be called up by simple operation on the card.

[0071] In step 203, in response to the triggering operation on the item prompt card, the terminal displays the associated page of the item corresponding to the triggering operation based on the live broadcast room.

[0072] Among them, the associated page of the item can refer to the item page of the item, or it can refer to the item list page of the live broadcast room. Its display form can be half-screen display, that is, while maintaining the display of the live broadcast room, the item list page of the live broadcast room is displayed in a partially covered form. The embodiment of the present application does not limit this.

[0073] The disclosed embodiments provide a live broadcast room display method, offering a new transparency concept. When no explanation event is ongoing within the live broadcast room, item prompt cards are used to reveal items associated with item acquisition attributes, thereby fully utilizing live broadcast resources and significantly improving their utilization. Item acquisition attributes can reflect some recommended key points in the item acquisition process, thus providing users within the live broadcast room with a more intuitive item viewing experience and correspondingly improving interaction within the live broadcast room.

[0074] above Figure 2 The following is only a basic process of the present disclosure. The solution provided by the present disclosure is further described based on a specific implementation method. Figure 3 This is a flow chart of another method for displaying a live broadcast room according to an exemplary embodiment. Figure 3 , the method comprising:

[0075] In step 301, the terminal displays the live broadcast room.

[0076] The step 301 is similar to the above step 201 and will not be described in detail here.

[0077] In step 302 , the terminal detects whether there is an ongoing explanation event in the live broadcast room. If yes, step 303 is executed; if not, step 304 is executed.

[0078] The detection of whether there is an ongoing explanation event in the live broadcast room is implemented in any of the following ways:

[0079] The first method is that the live broadcast room can pre-set the explanation time period, and accordingly detect whether the current event is in the preset explanation time period. If it is in the preset explanation time period, it is determined that there is an ongoing explanation event. If it is not in the preset explanation time period, it is determined that there is no ongoing explanation event.

[0080] The second method is to determine whether there is an ongoing explanation event by detecting the live voice in the live broadcast room. For example, it is detected whether the live voice contains preset explanation keywords. If it does, it is determined that there is an ongoing explanation event in the time period associated with the appearance time of the explanation keyword. If the preset explanation keyword is not detected, it is determined that there is no ongoing explanation event. Through this voice detection method, explanation events occurring in real time can be detected. It does not require high preparation work in the live broadcast room and can flexibly adapt to changes in the live broadcast process.

[0081] A third method can also be implemented by combining the first and second methods. For example, the detection of the preset explanation time period and the explanation keywords can be performed in parallel. If the user is in the preset explanation time period, it is determined that an explanation event is in progress. If the user is not in the preset explanation time period, the user is detected based on the preset explanation keywords to determine whether an explanation event has occurred.

[0082] For the live broadcast room, the explanation process can be fixed, and the explanation time for each item can be within a certain time range. Then, applying the first or second method mentioned above can achieve a more accurate detection effect. During the live broadcast process, there will often be interaction between the anchor and the audience. For example, if the audience asks to explain a specific item, the inherent explanation process may be disrupted. Therefore, the second method is used for detection, which can further enhance the interactivity of the live broadcast room and achieve accurate detection results. The third method, by combining the first and second methods, can achieve more flexible detection and further improve the accuracy of the detection. Of course, the detection process can also be implemented in other possible ways, which are not limited in the embodiments of the present application.

[0083] In some embodiments, the detection may also be performed by a server, and then the server determines how to display the item reminder card, which is not limited in the embodiments of the present application.

[0084] In step 303, if there is an ongoing explanation event in the live broadcast room, the terminal displays an item prompt card corresponding to the explanation event in the live broadcast room.

[0085] The explanation in the live broadcast room is usually accompanied by the display of the items being explained. Accordingly, when there is an ongoing explanation event, the terminal can display the items corresponding to the explanation event in the form of pop-up cards from the list control. This list control is also the control corresponding to the item list page. This pop-up card format can intuitively push the items corresponding to the explanation event into the user's field of view. This sudden dynamic pop-up can achieve the effect of highlighting the display, thereby achieving the purpose of information transmission.

[0086] Among them, the item prompt card corresponding to the explanation event displays a picture of the item and the number of resources associated with the item, which is used to provide a brief description of the item and also provides the live broadcast room audience with an entrance to the item interaction page.

[0087] In step 304, in response to the triggering operation of the item prompt card corresponding to the explanation event, the terminal displays the item interaction page of the item corresponding to the triggering operation based on the live broadcast room.

[0088] If the audience in the live broadcast room wants to obtain an item, they can trigger the item prompt card corresponding to the explanation event, so that while maintaining the live broadcast room display, the item interaction page of the item is displayed in half-screen mode. The item interaction page is used to provide a quick item acquisition process.

[0089] For example, an item interaction page could offer adjustable acquisition parameters, selectable payment methods, and a quick acquisition control. Executing an acquisition operation based on the quick acquisition control can directly generate an item acquisition order, providing an indirect interaction path and significantly improving operational efficiency during item acquisition. Another example could be an item interaction page with an item description and an acquisition control. That is, the acquisition control could lead to an order generation page, where further acquisition operations could be performed by selecting acquisition parameters and payment methods.

[0090] The above step 304 is explained by taking the display of the item interaction page as an example. In some embodiments, in response to the triggering operation of the item prompt card corresponding to the explanation event, the terminal displays the item list page of the live broadcast room based on the live broadcast room, and the item list page includes at least one item. Among them, the item corresponding to the explanation event is highlighted in the item list page to form a complete jump chain. During the explanation process in the live broadcast room, the audience has a need to obtain the explained item, and then operates the item prompt card displayed based on the explanation event to provide the item and its acquisition entrance in the item list page, and then can execute the acquisition process through the displayed acquisition entrance. The explanation-pop-up display-display of the item acquisition entrance based on the item list page can ensure a smooth operation process.

[0091] In step 305, if there is no ongoing explanation event in the live broadcast room, the terminal displays an item prompt card based on the target acquisition attribute associated with the live broadcast room. The item prompt card is used to provide at least one item with a target acquisition attribute and the target acquisition attribute. The target acquisition attribute indicates the attribute associated with the item acquisition event of the item displayed in the form of a card.

[0092] The target acquisition attribute can be set by the administrator of the live broadcast room or by the administrator of the platform where the live broadcast room is located, and this embodiment of the application does not limit this. The target acquisition attribute is used to indicate which items with the acquisition attribute can be displayed transparently without an explanation event, thereby achieving the effect of information transparent transmission and improving the utilization rate of live broadcast resources.

[0093] In the embodiment of the present application, the target acquisition attribute includes at least one of a target resource attribute, a target interaction attribute, and a target activity attribute;

[0094] The target resource attribute refers to the target type of resource that can be applied to the acquired item. For example, for a commodity, the target resource attribute may refer to the ability to apply a certain type of coupon to the commodity.

[0095] The target interaction attribute refers to whether the item's interactive state in the live broadcast room falls within the target interaction state. This interaction state can be determined based on the time when the item switches to the interactive state or based on the item's tag. For example, the item may be the latest item to be added to the live broadcast room, or it may have a new product tag.

[0096] The target activity attribute means that the item acquisition event of an item is associated with a target activity. For example, the item participates in a certain type of discount activity, such as a brand subsidy activity, a flash sale activity, etc.

[0097] For items with the above-mentioned target acquisition attributes, they can be displayed in the live broadcast room in the form of item prompt cards during the time when there are no explanation events, thereby ensuring that the live broadcast resources in the live broadcast room are not wasted at this time and the corresponding information transmission function can still be performed.

[0098] In some embodiments, the item reminder card corresponding to the explanation event displays an image of the item and the amount of resources associated with the item, providing a brief description of the item. The amount of resources associated with the item includes the amount of resources under the target acquisition attribute of the item, which accurately conveys the actual amount of resources consumed to obtain the item to the live broadcast room audience.

[0099] For item hint cards, they may be displayed in any of the following forms:

[0100] In the first display form, when the number of items is 1, the target acquisition attributes, the item image, the number of resources associated with the item, and the jump control are displayed in the item prompt card. The jump control is used to jump to the associated page of the item.

[0101] Among them, the target acquisition attribute as the recommendation point can be displayed separately from other information in the item prompt card. The target acquisition attribute can be displayed as the title of the item prompt card, so that users in the live broadcast room can see the target acquisition attribute more intuitively, thereby knowing the actual situation of the item and achieving a more efficient recommendation effect.

[0102] See also Figure 4 In the middle (a) figure, the target acquisition attribute corresponding to the item prompt card is the target resource attribute, that is, the item can be obtained by applying a certain type of resource. The title of the item prompt card is displayed as "Use coupons to get instant discounts". Optionally, the item prompt card can also display information on the change in the resource quantity under the target acquisition attribute, for example Figure 4 In the middle (a) picture, “full ** minus **”.

[0103] See also Figure 4 In the middle (b) figure, the target acquisition attribute corresponding to the item prompt card is the target activity attribute, that is, the item acquisition event of the item is associated with the target activity. The title of the item prompt card is displayed as "** Subsidy". Optionally, the item prompt card can also display the resource quantity change information under the target acquisition attribute, for example Figure 4 In the middle (b) picture, “** yuan discount has been provided”.

[0104] See also Figure 5 In the middle (a) figure, the target acquisition attribute corresponding to the item prompt card is the above-mentioned target interaction attribute, which means that the interactive state of the item in the live broadcast room belongs to the target interaction state, such as the new product state. The title of the item prompt card is displayed as "New Product on Anchor". Optionally, the item prompt card can also display the service information of the item under the target acquisition attribute. The service information of the item can refer to the service provided by the item when it is acquired, such as Figure 5 In (a) of the figure, “XXXX”, the service information of the item may refer to the services provided after the item is acquired, such as return and exchange service information.

[0105] See also Figure 5 In the middle (b) figure, the target acquisition attribute corresponding to the item prompt card is the target activity attribute, that is, the item acquisition event of the item is associated with the target activity. The title of the item prompt card is displayed as "** Flash Sale". Optionally, the item prompt card can also display the resource quantity change information under the target acquisition attribute, for example Figure 5 In the middle (b) picture, “direct drop of ** yuan”.

[0106] The second display form is that when the number of items is greater than 1, the target acquisition attributes and information items of multiple items are displayed in the item prompt card. The information item of each item includes the item picture and the number of resources associated with the item.

[0107] Among them, the target acquisition attribute as a recommendation point can be displayed separately from other information in the item prompt card. The target acquisition attribute can be displayed as the title of the item prompt card, and below the target acquisition attribute, multiple information items of items with this target acquisition attribute are displayed, so that users in the live broadcast room can see the target acquisition attribute more intuitively, thereby understanding the actual situation of the item and achieving a more efficient recommendation effect. Through this typesetting method, multiple items with the same target acquisition attribute can also be displayed at once, achieving full utilization of display resources.

[0108] See also Figure 6 In the middle (a) figure, the target acquisition attribute corresponding to the item prompt card is the target resource attribute, that is, the item can be obtained by using a certain type of resource, and the item prompt card displays multiple items. The title of the item prompt card is displayed as "Use coupons to save instantly". Optionally, the item prompt card can also display information on the change in the number of resources under the target acquisition attribute, for example Figure 6 In Figure (a), “** has been reduced”.

[0109] See also Figure 6 In the middle (b) figure, the target acquisition attribute corresponding to the item prompt card is the above-mentioned target interaction attribute, which means that the interactive state of the item in the live broadcast room belongs to the target interaction state, such as the new product state, and multiple items are displayed in the item prompt card. The title of the item prompt card is displayed as "New Products on Broadcaster". Optionally, the item prompt card can also display the service information of the item under the target acquisition attribute. The service information of the item can refer to the service provided by the item when it is acquired, such as Figure 6 In (b) of the figure, “XXX”, the service information of the item may refer to the service provided by the item after acquisition, for example, Figure 6 (b) The "seven-day no-reason return" service information. It should be noted that for multiple items in the same item reminder card, the service information displayed can be the same or different, and this embodiment of the application does not limit this.

[0110] See also Figure 7 In Figures (a) and (b), the target acquisition attribute corresponding to the item prompt card is the target activity attribute mentioned above, that is, the item acquisition event of the item is associated with a target activity, and multiple items are displayed in the item prompt card. The title of the item prompt card is displayed as "** Subsidy". Optionally, the item prompt card can also display information on the change in resource quantity under the target acquisition attribute, for example Figure 7 In (a) the “highest supplementary element” and Figure 7The specific display format of the "** element" in Figure (b) is not limited in this embodiment. Different activity attributes can correspond to different resource quantity change information.

[0111] See also Figure 8 In the middle (a) figure, the target acquisition attribute corresponding to the item prompt card is the above-mentioned target interaction attribute, which means that the interaction status of the item in the live broadcast room belongs to the target interaction status. For example, the acquisition count ranking is within the preset digits, and multiple items are displayed in the item prompt card. The title of the item prompt card is displayed as "Hot Selling TOP3". Optionally, the item prompt card can also display the interaction status of the item, such as sales ranking, etc. Figure 8 In (a) the figure, “TOP1, TOP2 and TOP3”.

[0112] See also Figure 8 In Figure (b), the target acquisition attribute corresponding to the item prompt card is the target interaction attribute described above, which means that the item's interaction status in the live broadcast room belongs to the target interaction status, for example, the waiting-for-recommendation status, and multiple items are displayed in the item prompt card. The title of the item prompt card is displayed as "Guess You Like". Optionally, the item prompt card can also display a brief introduction to the item, such as recommendation information for the item.

[0113] Of course, in some embodiments, regardless of whether the number of items is greater than 1, the jump control may not be displayed to further highlight information such as the target acquisition attributes, the image of the item, the number of resources associated with the item, etc. Regardless of whether the jump control is displayed, the audience in the live broadcast room can jump to the corresponding page through the item prompt card.

[0114] In some embodiments, item prompt cards can also be used for rotation to display more items with different target acquisition attributes, thereby further improving the efficiency of information transmission. That is, if there is no ongoing explanation event in the live broadcast room, based on the target acquisition attributes associated with the live broadcast room, if there are multiple target acquisition attributes, the item prompt cards corresponding to the various target acquisition attributes are displayed in turn. The item prompt cards corresponding to different target acquisition attributes are used to provide at least one item with the corresponding target acquisition attribute and the corresponding target acquisition attribute. The order and specific display duration of this rotation display can be set by the live broadcast room or the platform where it is located, and this embodiment of the application does not limit this.

[0115] It should be noted that the contents of the item prompt card corresponding to the explanation event and the item prompt card displayed based on the target acquisition attribute may be the same or different. For example, the two types of item prompt cards may both include information such as a picture of the item, the amount of resources required for acquisition, and the target acquisition attribute. In some embodiments, the item prompt card displayed based on the target acquisition attribute can be displayed more simply. For example, the item prompt card corresponding to the explanation event may not include the target acquisition attribute, while the item prompt card displayed based on the target acquisition attribute includes the target acquisition attribute. By displaying the target acquisition attribute and related items in the item prompt card when there is no ongoing explanation event, the information transmission effect of the target acquisition attribute can be improved, so that the audience in the live broadcast room can pay more attention to the content, thereby improving the utilization rate of the live broadcast resources when there is no explanation.

[0116] In step 306, in response to the triggering operation of the item prompt card, based on the live broadcast room, the item list page of the live broadcast room is displayed, and the item list page includes at least one item.

[0117] If the live broadcast room audience wants to obtain the item, they can trigger the item prompt card displayed based on the target acquisition attribute, so that while maintaining the live broadcast room display, the live broadcast room item list page is displayed in a half-screen manner. The item list page is used to provide information items including the above-mentioned at least one item to provide a quick item acquisition process. The display of the item list page can be seen in Figure 9 .

[0118] In some embodiments, at least one item's information item is highlighted on the item list page of the live broadcast room to provide a faster browsing experience for the live broadcast room viewers.

[0119] The highlighting may involve placing the item displayed in the item reminder card at the top of the item list page, or may involve applying different display effects to the information item displayed in the item reminder card and the remaining information items. For example, a flowing line effect may be applied to the border of the information item displayed in the item reminder card, or the display size of the information item may be larger than that of the remaining information items, thereby achieving a visually prominent effect.

[0120] Among them, when there is no ongoing explanation event in the live broadcast room, the audience in the live broadcast room usually does not pay too much attention to the list control, which is the control corresponding to the item list page. In the embodiment of the present application, this time period without explanation is utilized to display certain items in the form of cards based on the target acquisition attribute, and when triggered, it directly jumps to the item list page corresponding to the list control, thus forming a new operation path, effectively utilizing the explanation gap of the live broadcast resource, and forming an operation point through the target acquisition attribute to quickly jump to the item list page, which can intuitively push the entrance to the item list page to the user's field of view. This sudden dynamic pop-up can achieve the effect of highlighting, thereby achieving the purpose of information transmission.

[0121] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0122] Figure 10 1 is a block diagram of a live broadcast room display device according to an exemplary embodiment. Figure 10 The live broadcast room display device includes: a live broadcast room display module 1001, a card display module 1002 and a page display module 1003.

[0123] The live broadcast room display module 1001 is configured to display the live broadcast room;

[0124] The card display module 1002 is configured to display an item prompt card based on a target acquisition attribute associated with the live broadcast room if no explanation event is in progress in the live broadcast room. The item prompt card is used to provide at least one item with the target acquisition attribute and the target acquisition attribute. The target acquisition attribute indicates an attribute associated with the item acquisition event of the item displayed in the card form.

[0125] The page display module 1003 is configured to respond to the triggering operation of the item prompt card and display the associated page of the item corresponding to the triggering operation based on the live broadcast room.

[0126] In some embodiments, the target acquisition attribute includes at least one of a target resource attribute, a target interaction attribute, and a target activity attribute;

[0127] Among them, the target resource attribute refers to the target type of resource that can be applied to obtain the item, the target interaction attribute refers to the interactive state of the item in the live broadcast room belonging to the target interaction state, and the target activity attribute refers to the item acquisition event of the item being associated with a target activity.

[0128] In some embodiments, the card display module is configured to display the target acquisition attribute, the picture of the item, and the number of resources associated with the item in the item prompt card.

[0129] In some embodiments, the card display module is further configured to display a jump control of the item in the item prompt card when the quantity of the item is 1, wherein the jump control is used to jump to a page associated with the item;

[0130] The page display module is configured to display the associated page of the item based on the live broadcast room in response to the triggering operation of the jump control in the item prompt card.

[0131] In some embodiments, the resource quantity associated with the item includes the resource quantity of the item under the target acquisition attribute.

[0132] In some embodiments, the card display module is configured such that if there is no ongoing explanation event in the live broadcast room, then based on the target acquisition attributes associated with the live broadcast room, if there are multiple target acquisition attributes, the item prompt cards corresponding to the various target acquisition attributes are displayed in turn, and the item prompt cards corresponding to different target acquisition attributes are used to provide at least one item with the corresponding target acquisition attribute and the corresponding target acquisition attribute.

[0133] In some embodiments, the page display module is configured to display the item list page of the live broadcast room based on the live broadcast room in response to a triggering operation on the item prompt card, and the item list page includes the at least one item.

[0134] In some embodiments, the page display module is configured to highlight the information item of the at least one item in the item list page of the live broadcast room in response to a triggering operation on the item prompt card.

[0135] In some embodiments, the page display module is configured to respond to a triggering operation on the item prompt card and display an item interaction page of the item corresponding to the triggering operation based on the live broadcast room.

[0136] It should be noted that the live broadcast room display device provided in the above embodiment is only illustrated by the division of the above functional units when displaying in the live broadcast room. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the live broadcast room display device provided in the above embodiment and the live broadcast room display method embodiment belong to the same concept. The specific implementation process is detailed in the method embodiment and will not be repeated here.

[0137] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0138] When an electronic device is provided as a terminal, Figure 11 FIG1 is a block diagram of a terminal 1100 according to an exemplary embodiment. Figure 11 The following is a block diagram of a terminal 1100 according to an exemplary embodiment of the present disclosure. Terminal 1100 may be a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), laptop computer, or desktop computer. Terminal 1100 may also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or other similar names.

[0139] Typically, the terminal 1100 includes a processor 1101 and a memory 1102 .

[0140] The processor 1101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), or PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0141] The memory 1102 may include one or more computer-readable storage media, which may be non-transitory. The memory 1102 may also include a high-speed random access memory and a non-volatile memory, such as one or more disk storage devices and flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1102 is used to store at least one computer program, which is executed by the processor 1101 to implement the live broadcast room display method provided in the method embodiment of the present application.

[0142] In some embodiments, terminal 1100 may optionally include a peripheral device interface 1103 and at least one peripheral device. Processor 1101, memory 1102, and peripheral device interface 1103 may be connected via a bus or signal lines. Each peripheral device may be connected to peripheral device interface 1103 via a bus, signal lines, or circuit boards. Specifically, the peripheral device may include at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0143] The peripheral device interface 1103 can be used to connect at least one I / O (Input / Output)-related peripheral device to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0144] The RF circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1104 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. In some embodiments, the RF circuit 1104 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The RF circuit 1104 can communicate with other terminals via at least one wireless communication protocol. Such wireless communication protocols include, but are not limited to, the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1104 may also include circuitry related to Near Field Communication (NFC), although this application does not limit this.

[0145] The display screen 1105 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch screen display, the display screen 1105 also has the ability to collect touch signals on the surface or above the surface of the display screen 1105. The touch signal can be input as a control signal to the processor 1101 for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, there can be one display screen 1105, which is set on the front panel of the terminal 1100; in other embodiments, there can be at least two display screens 1105, which are respectively set on different surfaces of the terminal 1100 or in a folding design; in other embodiments, the display screen 1105 can be a flexible display screen, which is set on the curved surface or folding surface of the terminal 1100. Even more, the display screen 1105 can be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0146] The camera assembly 1106 is used to capture images or videos. In some embodiments, the camera assembly 1106 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0147] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals that are input into the processor 1101 for processing, or input into the radio frequency circuit 1104 to achieve voice communication. For the purpose of stereo sound collection or noise reduction, there may be multiple microphones, each located in different parts of the terminal 1100. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for purposes such as distance measurement. In some embodiments, the audio circuit 1107 may also include a headphone jack.

[0148] Power supply 1108 is used to power various components in terminal 1100. Power supply 1108 can be AC power, DC power, a disposable battery, or a rechargeable battery. When power supply 1108 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is charged via a wired line, while a wireless rechargeable battery is charged via a wireless coil. The rechargeable battery can also support fast charging technology.

[0149] Those skilled in the art will understand that Figure 11 The structure shown in the figure does not constitute a limitation on the terminal 1100, and the terminal 1100 may include more or fewer components than shown in the figure, or combine certain components, or adopt a different component arrangement.

[0150] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory including instructions. The instructions can be executed by an electronic device, such as the processor 1101 of the terminal 1100, to implement the live broadcast room display method. Alternatively, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0151] A computer program product includes a computer program / instruction, which implements the above-mentioned live broadcast room display method when executed by a processor.

[0152] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0153] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast room display method, characterized in that: The method comprises: Display live broadcast room; If there is no ongoing explanation event in the live broadcast room, an item prompt card is displayed based on the target acquisition attribute associated with the live broadcast room, wherein the item prompt card is used to provide at least one item with the target acquisition attribute and the target acquisition attribute, wherein the target acquisition attribute indicates an attribute associated with the item acquisition event of the item displayed in the form of a card; In response to the triggering operation of the item prompt card, based on the live broadcast room, the associated page of the item corresponding to the triggering operation is displayed.

2. The live broadcast room display method according to claim 1, characterized in that: The target acquisition attribute includes at least one of a target resource attribute, a target interaction attribute, and a target activity attribute; Among them, the target resource attribute refers to the target type of resource that can be applied to obtain the item, the target interaction attribute refers to the interactive state of the item in the live broadcast room belonging to the target interaction state, and the target activity attribute refers to the item acquisition event of the item being associated with a target activity.

3. The live broadcast room display method according to claim 1, characterized in that: The item display prompt card includes: The target acquisition attribute, the picture of the item and the amount of resources associated with the item are displayed in the item prompt card.

4. The live broadcast room display method according to claim 3, characterized in that: The method further comprises: When the number of the item is 1, a jump control of the item is displayed in the item prompt card, and the jump control is used to jump to a page associated with the item; In response to a triggering operation on the item prompt card, based on the live broadcast room, displaying an associated page of the item corresponding to the triggering operation includes: In response to the triggering operation of the jump control in the item prompt card, the associated page of the item is displayed based on the live broadcast room.

5. The live broadcast room display method according to claim 3 or 4, characterized in that: The resource quantity associated with the item includes the resource quantity of the item under the target acquisition attribute.

6. The live broadcast room display method according to claim 1, characterized in that: If there is no ongoing explanation event in the live broadcast room, then based on the target acquisition attribute associated with the live broadcast room, displaying the item prompt card includes: If there is no ongoing explanation event in the live broadcast room, based on the target acquisition attribute associated with the live broadcast room, if there are multiple target acquisition attributes, the item prompt cards corresponding to the various target acquisition attributes are displayed in turn, and the item prompt cards corresponding to different target acquisition attributes are used to provide at least one item with the corresponding target acquisition attribute and the corresponding target acquisition attribute.

7. The live broadcast room display method according to claim 1, characterized in that: In response to the triggering operation on the item prompt card, displaying the associated page of the item corresponding to the triggering operation based on the live broadcast room includes: In response to the triggering operation of the item prompt card, based on the live broadcast room, the item list page of the live broadcast room is displayed, and the item list page includes the at least one item.

8. The live broadcast room display method according to claim 1, characterized in that: In response to the triggering operation of the item prompt card, based on the live broadcast room, displaying the item list page of the live broadcast room includes: In response to a triggering operation on the item prompt card, the information item of the at least one item is highlighted in the item list page of the live broadcast room.

9. The live broadcast room display method according to claim 1, characterized in that: In response to the triggering operation on the item prompt card, displaying the associated page of the item corresponding to the triggering operation based on the live broadcast room includes: In response to the triggering operation of the item prompt card, based on the live broadcast room, the item interaction page of the item corresponding to the triggering operation is displayed.

10. A live broadcast room display device, characterized in that: include: A live broadcast room display module is configured to display the live broadcast room; a card display module configured to, if no explanation event is in progress in the live broadcast room, display an item prompt card based on a target acquisition attribute associated with the live broadcast room, the item prompt card being used to provide at least one item having the target acquisition attribute and the target acquisition attribute, the target acquisition attribute indicating an attribute associated with the item acquisition event of the item displayed in the form of a card; The page display module is configured to respond to the triggering operation of the item prompt card and display the associated page of the item corresponding to the triggering operation based on the live broadcast room.

11. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; Wherein, the processor is configured to execute the program code to implement the live broadcast room display method as described in any one of claims 1 to 10.

12. A computer-readable storage medium, characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast room display method as described in any one of claims 1 to 10.

13. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the live broadcast room display method according to any one of claims 1 to 10 is implemented.

Images