Advertisement regulation and control method and device of live broadcast system, medium and computer program product

Abstract

The invention discloses an advertisement regulation and control method and device of a live broadcast system, a medium and a computer program product, and relates to the technical field of live broadcast platform regulation and control, and the method comprises the steps: displaying a main interface of the live broadcast system, and the main interface of the live broadcast system comprises advertisement regulation and control options; in response to a trigger operation for the advertisement regulation and control option, displaying an advertisement regulation and control interface, the advertisement regulation and control interface comprising a plurality of configuration options, and each configuration option corresponding to a different advertisement regulation and control function; and in response to a trigger operation for a target option in the configuration options, executing an advertisement regulation and control function corresponding to the target option. According to the invention, convenient regulation and control of advertisements in the live broadcast system are realized.

Description

Technical Field

[0001] The present application relates to the technical field of live broadcast platform control, and in particular to an advertisement control method, device, medium, and computer program product for a live broadcast system. Background Art

[0002] In today's internet age, live streaming systems, as a crucial platform for information dissemination and commercial promotion, are experiencing a continuous expansion in user base and influence. To achieve commercial profitability and brand promotion, advertising placement within these systems has become crucial. However, conventional methods for controlling advertising in live streaming systems require writing a large amount of complex code during the configuration and control process. For operators without professional programming knowledge, this code-based approach is often difficult to master and operate, making it less convenient. Summary of the Invention

[0003] The main purpose of the embodiments of the present application is to provide a live broadcast system advertising control method, equipment, medium and computer program product, aiming to solve technical problems corresponding to the background technology.

[0004] To achieve the above objectives, the present application provides a method for regulating and controlling advertisements in a live broadcast system. The method comprises:

[0005] Displaying the main interface of the live broadcast system, wherein the main interface of the live broadcast system includes an advertisement control option;

[0006] In response to a triggering operation on the advertisement control option, displaying an advertisement control interface, the advertisement control interface including a plurality of configuration options, each configuration option corresponding to a different advertisement control function;

[0007] In response to a triggering operation on a target option in each of the configuration options, an advertisement control function corresponding to the target option is executed.

[0008] In one embodiment, the step of executing the advertisement control function corresponding to the target option includes:

[0009] When the target option is a new advertisement option, displaying a new advertisement interface and confirming the new advertisement information;

[0010] Based on the newly added advertisement information, at least one live broadcast advertisement is added to the newly added advertisement interface.

[0011] In one embodiment, the step of executing the advertisement control function corresponding to the target option includes:

[0012] When the target option is to modify the advertisement, displaying the modification advertisement interface and confirming to modify the advertisement information;

[0013] Based on the modified advertisement information, the live broadcast advertisement is modified in the modified advertisement interface.

[0014] In one embodiment, the advertisement control interface includes at least one live advertisement, and before the step of executing the advertisement control function corresponding to the target option in response to the triggering operation for each of the configuration options, the step further includes:

[0015] Determining a target advertisement to be deleted from the live broadcast advertisements displayed on the advertisement control interface;

[0016] The configuration options include an advertisement deletion option, and the step of executing the advertisement control function corresponding to the target option in response to a triggering operation on the target option in each of the configuration options includes:

[0017] In response to a triggering operation on the delete advertisement option, the target delete advertisement is deleted.

[0018] In one embodiment, the step of executing the advertisement control function corresponding to the target option includes:

[0019] In the case where the target option is a query advertisement option, displaying a query advertisement interface and determining query advertisement information;

[0020] Based on the query advertisement information, a corresponding live broadcast advertisement is displayed in the query advertisement interface.

[0021] In one embodiment, the live broadcast system main interface further includes a content control option, and the advertisement control method of the live broadcast system further includes:

[0022] In response to a triggering operation on the content regulation option, displaying a content regulation interface, the content regulation interface including at least one content configuration option;

[0023] In response to a triggering operation on the content configuration option, determining adjusted content information;

[0024] Based on the regulated content information, the live broadcast advertisement content is adjusted.

[0025] In one embodiment, the live broadcast system main interface further includes a permission control option, and the advertisement control method of the live broadcast system further includes:

[0026] In response to a triggering operation on the permission control option, displaying a permission control interface, the permission control interface including at least one permission configuration option;

[0027] In response to a triggering operation on the permission configuration option, determining adjusted permission information;

[0028] Based on the regulated permission information, the live broadcast advertisement content is adjusted.

[0029] In addition, to achieve the above-mentioned purpose, an embodiment of the present application also proposes an advertising control device, which includes: a memory, a processor, and a computer program stored on the memory and runnable on the processor, and the computer program is configured to implement the steps of the advertising control method of the live broadcast system as described above.

[0030] In addition, to achieve the above-mentioned purpose, an embodiment of the present application also proposes a storage medium, which is a computer-readable storage medium. A computer program is stored on the storage medium, and when the computer program is executed by the processor, the steps of the advertising control method of the live broadcast system as described above are implemented.

[0031] In addition, to achieve the above-mentioned purpose, an embodiment of the present application also provides a computer program product, which includes a computer program, and when the computer program is executed by a processor, it implements the steps of the advertising control method of the live broadcast system as described above.

[0032] The embodiment of the present application displays the main interface of the live broadcast system, and the main interface of the live broadcast system includes an advertising control option, so that the user can automatically enter the advertising control interface containing multiple configuration options by clicking the advertising control option on the main interface of the live broadcast system, and each configuration option in the advertising control interface corresponds to a different advertising control function, thereby realizing the regulation of advertisements in multiple dimensions; further, by responding to the trigger operation for the target option in each configuration option, the advertising control function corresponding to the target option is executed, so that the user can regulate the advertisement according to actual needs. Compared with the conventional live broadcast system advertising control method that requires writing a large amount of complex code and requires professional operators to operate, the advertising control operation method provided by the embodiment of the present application simplifies the control process, reduces the difficulty of operation, and improves the convenience of live broadcast system advertising control. BRIEF DESCRIPTION OF THE DRAWINGS

[0033] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and, together with the description, serve to explain the principles of the present application.

[0034] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0035] Figure 1 This is a flow chart of an advertisement control method for a live broadcast system according to an embodiment of the present application;

[0036] Figure 2 This is a schematic diagram of the main interface of the live broadcast system according to an embodiment of the present application;

[0037] Figure 3 This is a schematic diagram of an advertising control interface according to an embodiment of the present application;

[0038] Figure 4 This is a schematic diagram of the interface jump from the advertisement control interface to the add / modify advertisement interface according to an embodiment of the present application;

[0039] Figure 5 This is an interface diagram for deleting advertisements according to an embodiment of the present application. Figure 1 ;

[0040] Figure 6 This is an interface diagram for deleting advertisements according to an embodiment of the present application. Figure 2 ;

[0041] Figure 7 A schematic diagram of an interface jump from an advertisement control interface to an advertisement query interface according to an embodiment of the present application;

[0042] Figure 8 This is a schematic diagram of the framework structure of the advertising control device of the live broadcast system according to an embodiment of the present application;

[0043] Figure 9 This is a schematic diagram of the structure of the advertising control device involved in the advertising control method of the live broadcast system in the embodiment of the present application.

[0044] Description of Figure Numbers:

[0045] Label name Label name 100 Live broadcast system main interface 110 Title Bar 111 Advertisement control options 200 Advertising control interface 211 First configuration option 212 Second configuration option 213 Third configuration option 214 Fourth configuration option 215 AConfiguration Options 216 First remove ads option 217 Targeted Ad Removal 218 Second option to remove ads 219 Query advertising options 220 Query ad input controls 300 AAdvertising interface 311 AAd Input Control 411 Confirm Delete option 500 Query advertising interface 510 Live Ad List

[0046] The purpose, features and advantages of this application will be further explained with reference to the accompanying drawings in conjunction with the embodiments. DETAILED DESCRIPTION

[0047] It should be understood that the specific embodiments described herein are merely used to explain the technical solutions of the present application and are not intended to limit the present application.

[0048] In order to better understand the technical solution of the present application, a detailed description will be given below in conjunction with the accompanying drawings and specific implementation methods.

[0049] The main solution of the embodiment of the present application is: displaying the main interface of the live broadcast system, which includes an advertising control option; in response to a trigger operation for the advertising control option, displaying the advertising control interface, which includes multiple configuration options, each configuration option corresponding to a different advertising control function; in response to a trigger operation for a target option in each configuration option, executing the advertising control function corresponding to the target option.

[0050] During live broadcasts, advertising content needs to be placed, and ad control is a crucial component of live broadcast systems. Conventional ad control methods for live broadcast systems require writing a large amount of complex code during the configuration and control process. For operators without professional programming knowledge, this code-based ad control method is often difficult to master and operate, making ad control in live broadcast systems less convenient. Therefore, there is an urgent need for an efficient and convenient ad control method for live broadcast systems.

[0051] The present application provides a solution, which displays the main interface of the live broadcast system, which includes an advertising control option; in response to a trigger operation for the advertising control option, displays the advertising control interface, and the user triggers the advertising control option on the main interface of the live broadcast system to enter the advertising control interface containing multiple configuration options; the advertising control interface includes multiple configuration options, each configuration option corresponds to a different advertising control function, and multiple configuration options can realize multi-dimensional control of advertisements; further, in response to a trigger operation for a target option in each configuration option, the advertising control function corresponding to the target option is executed, and the user can control the advertisement according to actual needs. This avoids the need for complex code and operators with professional programming knowledge to operate, thereby improving the convenience of advertising control in the live broadcast system.

[0052] The embodiments of the present application are further described below with reference to the accompanying drawings.

[0053] Based on this, the first embodiment of the present application provides an advertisement control method for a live broadcast system, referring to Figure 1 , Figure 1 This is a flow chart of the advertising control method of the live broadcast system according to an embodiment of the present application.

[0054] In this embodiment, the advertisement control method of the live broadcast system includes steps S10 to S30:

[0055] Step S10, displaying the main interface of the live broadcast system, which includes an advertisement control option;

[0056] It should be noted that the live broadcast system main interface is the first operational interface presented to the user after the live broadcast system is launched. It is the initial entry point for users to interact with the live broadcast system. The live broadcast system main interface integrates the main operational entry point and basic information display area of the live broadcast system. The interface has a title bar that displays the current page information. The main interface also includes multiple options. Users can trigger operations to enter different processes or interfaces to perform related functions by selecting options. For example, enter the correct username and password on the live broadcast system login interface, and then trigger the login option operation to log in to the live broadcast system and enter the live broadcast system main interface. The live broadcast system main interface has multiple options for operation.

[0057] The Ad Control option is located on the main interface of the live streaming system and is used to trigger the operation of the Ad Control function. When the user triggers the option, the system will enter the relevant process or interface of Ad Control.

[0058] In a feasible embodiment, the user enters the login interface of the live broadcast system, triggers the login option and successfully logs into the main interface of the live broadcast system. The main interface of the live broadcast system includes an advertising option, which can be provided to the user to perform advertising control operations.

[0059] Exemplary, reference Figure 2 The title bar 110 at the top of the live broadcast system main interface 100 displays the current interface information, and the live broadcast system main interface 100 includes an advertising control option 111.

[0060] Optionally, the main interface of the live broadcast system may further include a plurality of control options, and the user may implement control functions of various live broadcast systems based on triggering operations of the options.

[0061] Step S20: In response to a trigger operation on an advertisement control option, an advertisement control interface is displayed, where the advertisement control interface includes a plurality of configuration options, each configuration option corresponding to a different advertisement control function;

[0062] It should be noted that the ad control interface refers to the interface displayed in response to the triggering operation of the ad control option, which is used to perform specific control operations on the ad. The ad control interface includes multiple configuration options, and users can adjust the content and attributes of live broadcast ads by triggering these configuration options.

[0063] Display refers to the display of a specific interface or information on the screen. The live streaming system presents the corresponding interface or information to the user based on the user's operation or program execution. For example, when a user opens the live streaming system, the live streaming system displays the main interface; when a user triggers the advertising control option on the main interface, the live streaming system displays the advertising control interface.

[0064] Configuration options refer to the various actionable options available within the ad control interface. Each configuration option corresponds to a specific ad control function. By triggering different configuration options, users can control different aspects of live ads. For example, a configuration option might be the "Add Ad" option. Once triggered, users can add and edit ads.

[0065] Ad control refers to the specific functionality used to adjust the attributes and content of live broadcast ads. This functionality includes adding ads, modifying ads, deleting ads, and querying ads. For example, if a user chooses to modify an ad, the live broadcast system allows them to modify the ad's fields.

[0066] Response refers to the system's reaction and processing to user actions. When a user performs an action, the system detects it and executes the corresponding program logic. For example, when a user triggers the ad control option, the live broadcast system responds to the trigger and displays the ad control interface.

[0067] A trigger is when a user initiates a function or process through a specific action (e.g., single-click, double-click, touch, swipe, etc.). This action serves as a signal to the live streaming system that the corresponding task or process needs to be executed. For example, a user triggers the ad control option, initiating the process of entering the ad control interface.

[0068] In a feasible embodiment, in the main interface of the live broadcast system, the user triggers the advertising control option of the interface, and the live broadcast system displays the advertising control interface. The advertising control interface displays multiple configuration options, and each configuration option corresponds to a different advertising control function.

[0069] Exemplary, reference Figure 3 The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes multiple configuration options (for example, a first configuration option 211, a second configuration option 212, a third configuration option 213, and a fourth configuration option 214). Each configuration option corresponds to a different advertising control function, which is used to control different attributes and content of the advertisement.

[0070] Step S30, in response to a triggering operation on a target option in each configuration option, executing an advertisement control function corresponding to the target option;

[0071] It should be noted that the target option refers to the option corresponding to the specific action to be performed among multiple configuration options selected by the user based on actual needs and circumstances. Based on their actual needs, the user selects one or more configuration options to trigger the action. For example, if a user wants to modify an ad title, the Modify Ad option would be the user's target option.

[0072] In a feasible embodiment, in a live broadcast system, multiple configuration options are usually provided for users to choose from. These options cover various control operations and settings for live broadcast advertisements. Users can select one or more from the multiple configuration options as target options according to their actual needs. When users trigger these target options, the system will execute the corresponding advertising control function.

[0073] Optionally, the configuration options include adding an advertisement option, modifying an advertisement option, deleting an advertisement option, and querying an advertisement option. The advertisement control functions corresponding to the above configuration options are adding a live broadcast advertisement, modifying a live broadcast advertisement, deleting a live broadcast advertisement, and querying a live broadcast advertisement.

[0074] This embodiment displays the main interface of the live broadcast system, which includes an advertising control option; in response to a trigger operation for the advertising control option, an advertising control interface is displayed. When a user triggers the advertising control option on the main interface of the live broadcast system, the user enters the advertising control interface containing multiple configuration options; the advertising control interface includes multiple configuration options, each configuration option corresponds to a different advertising control function, and multiple configuration options can achieve multi-dimensional control of advertisements; further, in response to a trigger operation for a target option in each configuration option, the advertising control function corresponding to the target option is executed, and the user controls the advertisement according to actual needs. The embodiment of the present application transforms advertising control from requiring professional technical operation into a convenient operation, allowing users to independently control advertisements without a technical background, thereby improving the convenience of advertising control in the live broadcast system.

[0075] Furthermore, based on any of the above embodiments of the present application, a second embodiment of the advertising control method of the live broadcast system is proposed. Step S30 of executing the advertising control function corresponding to the target option includes the following steps:

[0076] Step A10: When the target option is a new advertisement option, a new advertisement interface is displayed and new advertisement information is confirmed;

[0077] It should be noted that the "Add Ad" option refers to a configuration option that triggers operations related to adding new ads. When a user needs to add a new live ad in the live broadcast system, they can select the "Add Ad" option. The live broadcast system will execute the corresponding "Add Ad" process based on the triggering operation of the "Add Ad" option.

[0078] The Add Ads interface is the interface displayed by the live streaming system in response to a touch operation on the Add Ads option, allowing users to enter and set information and content related to the new ad. This interface contains multiple Add Ads input controls, in which users can enter information and content related to the new ad.

[0079] Optionally, the new advertisement interface includes new advertisement input controls corresponding to the advertisement title, advertisement content, advertisement location, advertisement link, advertisement image, advertisement status, advertisement clicks, advertisement display volume, and advertisement fee. Users can enter information and content related to the new advertisement according to their needs and actual situation.

[0080] New ad information refers to the various information about a new ad that users enter and set in the Add Ads interface. This information is required to create a new ad. For example, this information includes the ad title, ad content, ad location, ad link, ad image, ad status, ad clicks, ad impressions, and ad fee.

[0081] In one feasible embodiment, when a user determines that the target option in the ad control interface is a new ad option and a trigger operation for the new ad option is detected, a new ad interface is displayed based on the trigger operation. The user can perform the new ad operation on the new ad interface. The live broadcast system receives the new ad information input by the user.

[0082] Step A20: Add at least one live broadcast advertisement in the new advertisement interface based on the new advertisement information.

[0083] In a feasible embodiment, the user edits the new advertisement information in the new advertisement input control. After the editing is completed, in response to the confirmation option, a new live broadcast advertisement is added to the new advertisement interface.

[0084] Exemplary, reference Figure 4 The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes an A configuration option 215. The A configuration option 215 is a newly added advertising option. In response to the triggering operation of the A configuration option 215, the A advertising interface 300 is displayed. The A advertising interface 300 is a newly added advertising interface. The A advertising interface 300 includes the top title bar 110 and the A advertising input control 311. The A advertising input control 311 is a newly added advertising input control. The title bar 110 displays the current page information. The user edits at the A advertising input control 311 to realize the control of live broadcast advertising in the A advertising interface 300.

[0085] Optionally, the new advertisement adding interface includes a cancel option. In response to a trigger operation for the cancel option, the operation of adding the new advertisement can be canceled and the user returns to the advertisement control interface.

[0086] This embodiment displays a new advertisement interface in response to a triggering operation for the new advertisement option when the target option is a new advertisement option, thereby avoiding complex operation steps and improving the efficiency of editing or inputting new advertisements. The new advertisement information is determined, and based on the new advertisement information input by the user, at least one live broadcast advertisement is added to the new advertisement interface. The user can determine the required new advertisement information based on the actual live broadcast situation, making the new live broadcast advertisement more suitable for the actual live broadcast process.

[0087] Furthermore, based on any of the above embodiments of the present application, a third embodiment of an advertisement control method for a live broadcast system is proposed. Step S30 of executing the advertisement control function corresponding to the target option includes the following steps:

[0088] Step B10: When the target option is to modify the advertisement, the modification advertisement interface is displayed, and the modification advertisement information is confirmed;

[0089] It should be noted that the "Modify Ads" option is a configuration option used to trigger operations related to ad modification. When a user needs to modify an existing live ad in the live broadcast system, they can trigger the "Modify Ads" option. The live broadcast system will then execute the corresponding ad modification process based on the triggering action of the "Modify Ads" option.

[0090] The "Modify Ad" interface is the interface displayed by the live streaming system in response to a touch operation that selects the "Modify Ad" option, allowing users to enter and modify information related to existing live streaming ads. The "Modify Ad" interface contains multiple "Modify Ad" input controls, allowing users to enter information and content related to the live streaming ads they wish to modify.

[0091] Optionally, the advertisement modification interface includes advertisement modification input controls such as advertisement title, advertisement content, advertisement location, advertisement link, advertisement image, advertisement status, advertisement click volume, advertisement display volume, and advertisement fee. Users can input advertisement-related information that needs to be modified according to their needs and actual circumstances.

[0092] Modifying ad information refers to the user entering various information about an existing live broadcast ad into the Modify Ads interface. For example, modified ad information includes ad title, ad content, ad location, ad link, ad image, ad status, ad clicks, ad impressions, ad cost, and other information.

[0093] In one feasible embodiment, when a user selects the modify ad option in the ad control interface, and a trigger operation for modifying the ad option is detected, the modify ad interface is displayed in response to the trigger operation. The user can modify the ad in the modify ad interface. The live broadcast system receives the modified ad information input by the user and modifies the existing live broadcast ad based on the modified ad information entered by the user in the modify ad input control.

[0094] Step B20: Modify the live broadcast advertisement in the advertisement modification interface based on the modified advertisement information.

[0095] In a feasible embodiment, the user edits the modified advertisement information in the modification advertisement information input control in the modification advertisement interface. After the editing is completed, the user responds to the confirmation operation to complete the modification of the live advertisement.

[0096] Exemplary, reference Figure 4The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes an A configuration option 215. The A configuration option 215 is for modifying advertising options. In response to the triggering operation of the A configuration option 215, the A advertising interface 300 is displayed. The A advertising interface 300 is for modifying advertising. The A advertising interface 300 includes the top title bar 110 and the A advertising input control 311. The A advertising input control 311 is for modifying advertising input controls. The title bar 110 displays the current page information. The user edits at the A advertising input control 311 to realize the control of live broadcast advertising in the A advertising interface 300.

[0097] Optionally, the advertisement modification interface includes a cancel option. In response to a trigger operation for the cancel option, the advertisement modification operation can be canceled and the user returns to the advertisement control interface.

[0098] This embodiment, when the target option is to modify the advertisement option, triggers an operation in response to the modification advertisement option and enters the modification advertisement interface, thereby avoiding complicated operation steps and improving the efficiency of modifying advertisements. The modification advertisement information is determined, and based on the modification advertisement information input by the user, the live broadcast advertisement is modified in the modification advertisement interface. The user can flexibly input the advertisement-related information to be modified according to their own needs and actual circumstances. The modification advertisement interface integrates multiple modification advertisement input box controls, allowing the user to complete the modification of multiple contents of the live broadcast advertisement in the live broadcast system within a single interface, thereby improving the convenience of the live broadcast system advertisement regulation.

[0099] Furthermore, based on any of the above embodiments of the present application, a fourth embodiment of an advertisement control method for a live broadcast system is proposed. The advertisement control interface includes at least one live broadcast advertisement. Step S30, in response to a triggering operation for a target option in each configuration option, includes the following steps before executing the advertisement control function corresponding to the target option:

[0100] Step C10, determining a target advertisement to be deleted from the live advertisements displayed on the advertisement control interface;

[0101] In a feasible embodiment, the advertisement deletion option includes a second advertisement deletion option and multiple first advertisement deletion options, each live advertisement corresponds to a first advertisement deletion option, and when the target advertisement to be deleted is a live advertisement, in response to the triggering operation of the first advertisement deletion option, the live advertisement corresponding to the first advertisement deletion option is deleted; when the target advertisement to be deleted includes multiple live advertisements, in response to the triggering operation of the second advertisement deletion option, the determined target advertisement to be deleted is deleted.

[0102] Targeted ad deletion refers to live ads that the user has determined to be deleted from the live broadcast system. This includes at least one live ad, and users can select one or more live ads as target ads for deletion based on their needs.

[0103] The Delete Ads option is a configuration option used to trigger ad deletion. When a user needs to delete an existing live ad from the system, they can trigger the Delete Ads option. The live system will then execute the corresponding ad deletion process based on the triggering action.

[0104] In step C20, the configuration options include a delete advertisement option. In response to a trigger operation on a target option in each configuration option, the steps of executing the advertisement control function corresponding to the target option include:

[0105] In response to a triggering operation for the delete advertisement option, the target delete advertisement is deleted.

[0106] In a feasible embodiment, when the user determines that the target option in the advertising control interface is the delete advertisement option, when a trigger operation of the delete advertisement option is detected, the target delete advertisement is confirmed according to the trigger operation, and then the target delete advertisement is deleted in response to the trigger operation of the target delete advertisement confirmation option.

[0107] Optionally, after confirming the target ad deletion, in response to a trigger operation for a cancel option, the operation of deleting the target ad can be canceled and the interface for ad regulation can be returned.

[0108] Exemplary, reference Figure 5 The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes a first delete advertisement option 216; a target delete advertisement 217 is determined. In response to the triggering operation of the first delete advertisement option 216, a confirm delete option 411 is displayed. In response to the confirm delete option 411, the operation of deleting the target delete advertisement 217 is implemented.

[0109] Exemplary, reference Figure 6 The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes a second delete ad option 218. The target delete ad 217 is determined. In response to the triggering operation of the second delete ad option 218, a confirm delete option 411 is displayed. In response to the confirm delete option 411, the operation of deleting the target delete ad 217 is implemented.

[0110] Optionally, in response to a trigger operation for a cancel option, the operation of deleting the target advertisement may be canceled, and the interface for adjusting advertisements may be returned to.

[0111] This embodiment provides two different deletion methods when the target option is to delete an ad: a first option for deleting a single ad and a second option for deleting multiple ads. Users can flexibly choose based on their needs, improving the flexibility of deleting ads. After responding to the triggering action for deleting an ad, a confirmation option and a cancel option are provided. The confirmation option allows users to clearly execute the deletion operation, while the cancel option prevents the accidental deletion of important ads.

[0112] Furthermore, based on any of the above embodiments of the present application, a fifth embodiment of an advertisement control method for a live broadcast system is proposed. Step S30 of executing the advertisement control function corresponding to the target option includes the following steps:

[0113] Step D10: When the target option is a query advertisement option, a query advertisement interface is displayed, and query advertisement information is determined;

[0114] It should be noted that the "ad query option" is a configuration option used to trigger ad query operations. When a user needs to search the system for live broadcast ads, they can select the "trigger ad query option" operation. The live broadcast system will then execute the corresponding ad query process based on the triggering operation of the ad query option.

[0115] Query advertising information refers to the conditions or keywords entered or selected by the user for searching for advertisements. The advertisement control interface includes a query advertisement input control, in which query advertising information is entered to filter the live broadcast advertisements required by the user.

[0116] Optionally, the queried advertisement information includes information related to the live broadcast advertisement, such as advertisement title, advertisement content, advertisement location, and advertisement link.

[0117] The query advertisement interface refers to the interface displayed by the live broadcast system in response to a touch operation of the query advertisement option. The query advertisement interface includes live broadcast advertisements selected based on the query advertisement information.

[0118] In one feasible embodiment, when the target option is to search for advertisements, the user enters specific advertisement query information into the advertisement query input control in the advertisement control interface according to actual needs. When a trigger operation for the advertisement query option is detected, the advertisement query interface is displayed in response to the trigger operation. The user can then view live advertisements selected based on the advertisement query information in the advertisement query interface.

[0119] Step D20: Based on the query advertisement information, the corresponding live broadcast advertisement is displayed in the query advertisement interface.

[0120] It should be noted that "correspondence" refers to finding matching live broadcast ads based on specific conditions or associations in the query ad information and displaying them on the query ad interface. For example, when searching based on live broadcast ad keywords, if the keywords in the query information entered by the user match the keywords in live broadcast ads already in the live broadcast system, the query ad information is considered to correspond to the live broadcast ad containing the keywords.

[0121] Exemplary, reference Figure 7 The title bar 110 at the top of the advertising control interface 200 displays the current page information. The advertising control interface 200 includes a query advertising option 219 and a query advertising input control 220. The query advertising information is input at the query advertising input control 220. In response to the triggering operation of the query advertising option 219, the query advertising interface 500 is displayed; the query advertising interface 500 includes a top title bar 110. The title bar 110 displays the current page information, so that the live broadcast advertising list 510 corresponding to the query advertising information is displayed in the query advertising interface 500.

[0122] This embodiment allows users to select the query ad option based on their actual needs by entering query ad information into the query ad input control on the ad control interface to filter corresponding live broadcast ads, thus avoiding blind searching within a vast amount of live broadcast ad information. Furthermore, in response to a triggering operation for the query ad option, the query ad interface is displayed, enabling users to quickly filter out the live broadcast ads that meet the query ad information from a large number of live broadcast ads, thereby optimizing the user experience and enhancing the flexibility of ad control.

[0123] Furthermore, based on any of the above embodiments of the present application, a sixth embodiment of an advertisement control method for a live broadcast system is proposed. The live broadcast system main interface further includes a content control option. The advertisement control method for the live broadcast system further includes the following steps:

[0124] Step A01: in response to a trigger operation on a content control option, displaying a content control interface, the content control interface including at least one content configuration option;

[0125] It should be noted that the content control option refers to the option located on the main interface of the live broadcast system that is used to trigger the content control function. Once this option is triggered, the live broadcast system will enter the content control related operation process.

[0126] The content control interface refers to the interface displayed in response to the trigger operation of the content control option, including multiple options for configuring live broadcast content. Users can control the live broadcast content according to their own needs.

[0127] Content configuration options are the configuration options available to users in the content control interface, which are used to determine the relevant information of the live broadcast content. Each content configuration option corresponds to a control operation of the live broadcast content. Users can control the content of the live broadcast by triggering different content configuration options.

[0128] Optionally, the content configuration options may be options for adding new content, modifying content, deleting content, and querying content, which are used to regulate the live broadcast content in different aspects.

[0129] In a feasible embodiment, when a user triggers the content control option on the main interface of the live broadcast system, the live broadcast system will respond to the trigger operation and display the content control interface, which includes at least one content configuration option that can be operated by the user so that the user can control the live broadcast content.

[0130] Step A02, in response to a triggering operation on a content configuration option, determining adjusted content information;

[0131] It should be noted that the regulated content information refers to the specific information about the live broadcast content determined after the user triggers the content configuration option.

[0132] Optionally, the regulated content information may include live broadcast content, barrage content, comment content, user reports, violation records, review status, reviewers, review time, review results and other related information. These regulated content information are used for subsequent regulation of the content of live broadcast advertisements.

[0133] In a feasible embodiment, when the content configuration option is a new content option, in response to a trigger operation for the new content option, a new content interface is displayed, and the new content information is determined; based on the new content information, at least one live content is added to the new content interface; when the content configuration option is a modify content option, in response to a trigger operation for the modify content option, a modify content interface is displayed, and the modified content information is determined; based on the modified content information, the live content information is modified in the modify content interface; when the content configuration option is a delete content option, the target deletion content is determined from the content control interface; in response to a trigger operation for the delete content option, the target deletion live content is deleted; when the content configuration option is a query content option, the query content information is determined, and in response to the trigger operation for the query content option, a query content interface is displayed; and the live content corresponding to the query content information is displayed in the query content interface.

[0134] Step A03: Adjust the live broadcast advertisement content based on the regulated content information.

[0135] In one feasible embodiment, the live broadcast advertisement content is adjusted based on the content information input by the user so that the live broadcast advertisement content matches the content information. For example, when the content information input by the user is related information such as bullet screen content, comment content, live broadcast content, etc., the live broadcast advertisement content can be flexibly adjusted based on the keywords in the bullet screen content, comment content, and live broadcast content so that the live broadcast advertisement content is more compatible with the keywords.

[0136] This embodiment uses the content control option to enter the content control interface, and uses various content configuration options (such as adding, modifying, deleting, and querying content options) to control the live content in multiple dimensions. This allows the live content to be adjusted according to the user's own needs, meeting the diverse content needs of different users. Based on the content information adjusted by the user, the live broadcast advertising content can be adjusted to ensure that the live broadcast advertising is highly matched with the live broadcast content.

[0137] Furthermore, based on any of the above embodiments of the present application, a seventh embodiment of an advertisement control method for a live broadcast system is proposed. The main interface of the live broadcast system further includes a permission control option. The advertisement control method for the live broadcast system further includes the following steps:

[0138] Step B01: In response to a trigger operation on a permission control option, displaying a permission control interface, the permission control interface including at least one permission configuration option;

[0139] It should be noted that the permission control option refers to the option located in the main interface of the live broadcast system that is used to trigger the permission control function. Once the option is triggered, the live broadcast system will enter the operation process related to permission control, which can be presented in the form of buttons, icons, options, etc.

[0140] The Permission Control Interface is the interface displayed in response to a triggering action on the Permission Control Option, and includes multiple options for configuring live broadcast permissions. This interface provides a series of configuration options, allowing users to adjust live broadcast permissions according to their needs.

[0141] Permission configuration options are the configuration options available to users in the Permission Control Interface. They are used to determine the specific details of live streaming permissions. Each permission configuration option corresponds to an aspect of live streaming permissions. Users can control live streaming permissions by triggering different configuration options.

[0142] Optionally, the permission configuration options may include adding permissions, modifying permissions, deleting permissions, and querying permissions, which are used to regulate live broadcast permissions in different aspects.

[0143] In a feasible embodiment, when a user triggers the permission control option on the main interface of the live broadcast system, the live broadcast system will respond to the triggering operation and display the permission control interface, which includes at least one permission configuration option that can be operated by the user so that the user can control the live broadcast permission.

[0144] Step B02, in response to a triggering operation on a permission configuration option, determining adjusted permission information;

[0145] It should be noted that the adjusted permission information refers to the specific detailed information about the live broadcast permission determined after the user triggers the permission configuration option.

[0146] Optionally, the regulated permission information may include user type, role permission, menu permission, operation permission, data permission, permission allocation, permission modification, permission approval, permission log and other related information. The regulated permission information is used for subsequent regulation of live broadcast advertising permissions.

[0147] In a feasible embodiment, when the permission configuration option is a new permission option, in response to a trigger operation for the new permission option, a new permission interface is displayed, and the new permission information is determined; based on the new permission information, at least one live broadcast permission is added to the new permission interface; when the permission configuration option is a modify permission option, in response to a trigger operation for the modify permission option, a modify permission interface is displayed, and the modified permission information is determined; based on the modified permission information, the live broadcast permission information is modified in the modify permission interface; when the permission configuration option is a delete permission option, target deletion permission information is determined from the permission control interface; in response to a trigger operation for the delete permission option, the target deletion permission information is deleted; when the permission configuration option is a query permission option, query permission information is determined, and in response to a trigger operation for the query permission option, a query permission interface is displayed; and the live broadcast permission corresponding to the query permission information is displayed in the query permission interface.

[0148] Step B03: Adjust the live broadcast advertisement content based on the regulated authority information.

[0149] In a feasible embodiment, when the permission information input by the user is related information such as user type, role permission, operation permission, etc., the adjustment permission of the live broadcast advertising content can be flexibly adjusted according to the actual situation of the live broadcast and the actual needs of the user to match the permission information input by the user, so that the live broadcast advertising content is more adapted to the actual situation and user needs.

[0150] This embodiment allows users to access the permissions control interface through the permissions control option and customize live broadcast permissions based on their needs by using options such as adding, modifying, deleting, and querying permissions. This allows different users to flexibly adjust live broadcast-related operation permissions based on their roles and usage scenarios, meeting diverse usage needs. Live broadcast advertising content is adjusted based on the adjusted permissions information, ensuring that users with different permissions see ads that match their permissions, preventing inappropriate ads from appearing in front of users.

[0151] Furthermore, based on any of the above embodiments of the present application, an eighth embodiment of an advertising control method for a live broadcast system is proposed. The live broadcast system main interface further includes at least one of a user control option, a live broadcast control option, an interactive tool control option, a system setting control option, and a help center control option. The advertising control method for the live broadcast system includes the following contents:

[0152] If the live streaming system's main interface includes user control options, users can access the user control interface through the user control options and use configuration options such as adding, modifying, deleting, and querying permissions to personalize their live streaming user settings according to their needs. Settings include user name, password, name, mobile phone number, email address, gender, birthday, address, registration time, and other related information. In response to triggering operations on the configuration options, corresponding configuration operations can be performed based on this setting information. Through user settings of this information, the live streaming system can collect rich user data, which operators can use to control advertising and push appropriate ads to target users.

[0153] If the live broadcast system's main interface includes a live broadcast control option, users can access the live broadcast control interface through the live broadcast control option and use configuration options such as adding, modifying, deleting, and querying permissions to personalize the live broadcast information according to their needs. This setting information includes relevant information such as the live broadcast title, live broadcast theme, live broadcast time, live broadcast location, live broadcast seat, live broadcast status, number of viewers, number of likes, and number of barrage comments. In response to the triggering operation of the configuration option, corresponding configuration operations can be performed for the above setting information. Through the user's settings of the above information, the live broadcast system can optimize the platform's content and advertising control methods, and push more suitable live broadcast content and live broadcast advertisements to users.

[0154] When the main interface of the live broadcast system includes an interactive tool control option, the user can enter the interactive tool control interface through the interactive tool control option, and use the configuration options such as adding, modifying, deleting and querying permissions to personalize the live interactive tools according to actual needs. The setting information includes chat rooms, gift systems, voting systems, question and answer systems, barrage systems, sharing functions, comment functions, like functions, gift rankings and other related information. In response to the triggering operation of the configuration options, corresponding configuration operations can be performed for the above setting information. Through the user's setting of the above information, the live broadcast system can flexibly adjust the interactive tools according to the characteristics of the advertising and the target audience. The interactive tools combined with advertising control allow viewers to actively participate in the interaction while watching advertisements. The live broadcast system can also push advertisements that are more in line with the audience's interests and needs based on the audience's behavioral data in the interactive tools (such as comments, likes, question and answer content, etc.) combined with advertising control.

[0155] If the live broadcast system main interface includes a system settings control option, users can access the system settings control interface through the system settings control option and use configuration options such as adding, modifying, deleting, and querying permissions to personalize the live broadcast system settings according to their actual needs. Settings information includes relevant information such as the system name, system version, system logo, system theme, system language, time settings, data backup, log management, system updates, etc. In response to the triggering operation of the configuration option, corresponding configuration operations can be performed based on the above settings information. By setting the above information, users can personalize the system according to their needs and receive live broadcast advertisements that match them.

[0156] When the live broadcast system main interface includes a help center control option, users can enter the help center control interface through the help center control option and use configuration options such as adding, modifying, deleting, and querying permissions to personalize the live broadcast system help center according to actual needs. The setting information includes help classification, help title, help content, help tags, help status, creation time, creator, updater, and other related information. In response to the triggering operation of the configuration option, corresponding configuration operations can be performed for the above setting information. By setting the above information, users can personalize the content of the help center according to their own needs, and advertising control can push relevant advertisements based on the user's search and setting behavior in the help center.

[0157] It should be noted that the above examples are only used to understand this application and do not constitute a limitation on the advertising control method of the live broadcast system of this application. More simple transformations based on this technical concept are all within the scope of protection of this application.

[0158] This application also provides an advertisement control device for a live broadcast system, please refer to Figure 8 , the advertising control device of the live broadcast system includes:

[0159] Display module 10, used to display the main interface of the live broadcast system, which includes advertising control options;

[0160] A response module 20 is configured to display an advertisement control interface in response to a trigger operation on an advertisement control option, wherein the advertisement control interface includes a plurality of configuration options, each configuration option corresponding to a different advertisement control function;

[0161] The execution module 30 is configured to execute the advertisement control function corresponding to the target option in response to a triggering operation on the target option in each configuration option.

[0162] The advertising control device for a live broadcast system provided in this application utilizes the advertising control method for a live broadcast system in the above-described embodiments, and can solve the technical problem of advertising control in a live broadcast system. Compared to the prior art, the beneficial effects of the advertising control device for a live broadcast system provided in this application are the same as those of the advertising control method for a live broadcast system provided in the above-described embodiments. The other technical features of the advertising control device for a live broadcast system are the same as those disclosed in the above-described embodiments, and are not further described here.

[0163] The present application provides an advertising regulation device, which includes: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute the advertising regulation method of the live broadcast system in the above-mentioned embodiment one.

[0164] Reference below Figure 9 , which shows a schematic diagram of the structure of an advertising control device suitable for implementing the embodiments of the present application. The advertising control device in the embodiments of the present application may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Portable Application Descriptions), PMPs (Portable Media Players), in-vehicle terminals (such as in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. Figure 9 The advertising control device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0165] like Figure 9As shown, the advertising control device may include a processing device 1001 (e.g., a central processing unit, a graphics processing unit, etc.), which can perform various appropriate actions and processes based on programs stored in a read-only memory 1002 or programs loaded from a storage device 1003 into a random access memory 1004. The random access memory 1004 also stores various programs and data required for the operation of the advertising control device. The processing device 1001, the read-only memory 1002, and the random access memory 1004 are interconnected via a bus 1005. An input / output interface 1006 is also connected to the bus. Typically, the following systems can be connected to the input / output interface 1006: an input device 1007 including, for example, a touch screen, touchpad, keyboard, mouse, image sensor, microphone, accelerometer, gyroscope, etc.; an output device 1008 including, for example, a liquid crystal display (LCD), speaker, vibrator, etc.; a storage device 1003 including, for example, a magnetic tape, hard disk, etc.; and a communication device 1009. Communication device 1009 can allow the advertising control device to communicate with other devices wirelessly or wired to exchange data. Although the figure shows an advertising control device with various systems, it should be understood that it is not required to implement or have all of the systems shown. More or fewer systems can be implemented or have alternatively.

[0166] In particular, according to the embodiments disclosed in the present application, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the embodiments disclosed in the present application include a computer program product comprising a computer program carried on a computer-readable medium, the computer program comprising program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network via a communication device, or installed from a storage device 1003, or installed from a read-only memory 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment disclosed in the present application are performed.

[0167] The advertising control device provided in this application utilizes the advertising control method for a live broadcast system in the aforementioned embodiment, thereby resolving the technical issues surrounding advertising control in a live broadcast system. Compared to the prior art, the beneficial effects of the advertising control device provided in this application are the same as those of the advertising control method for a live broadcast system in the aforementioned embodiment. The other technical features of the advertising control device are the same as those disclosed in the aforementioned embodiment and are not further elaborated here.

[0168] It should be understood that the various parts disclosed in this application can be implemented using hardware, software, firmware, or a combination thereof. In the description of the above embodiments, specific features, structures, materials, or characteristics can be combined in any one or more embodiments or examples in a suitable manner.

[0169] The above description is merely a specific embodiment of the present application, but the scope of protection of the present application is not limited thereto. Any changes or substitutions that can be easily conceived by a person skilled in the art within the technical scope disclosed in this application should be included in the scope of protection of this application. Therefore, the scope of protection of this application should be based on the scope of protection of the claims.

[0170] The present application provides a computer-readable storage medium having computer-readable program instructions (i.e., computer programs) stored thereon, and the computer-readable program instructions are used to execute the advertising control method of the live broadcast system in the above-mentioned embodiment.

[0171] The computer-readable storage medium provided in this application may be, for example, a USB flash drive, but is not limited to electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems or devices, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof. In this embodiment, the computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system or device. The program code contained on the computer-readable storage medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (Radio Frequency), etc., or any suitable combination thereof.

[0172] The computer-readable storage medium may be included in the advertising control device, or may exist independently without being incorporated into the advertising control device.

[0173] The computer-readable storage medium carries one or more programs. When the one or more programs are executed by the advertising control device, the advertising control device can control the advertising of the live broadcast system.

[0174] Computer program code for performing the operations of the present application may be written in one or more programming languages, or a combination thereof, including object-oriented programming languages such as Java, Smalltalk, C++, and conventional procedural programming languages such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0175] The flow charts and block diagrams in the accompanying drawings illustrate the possible architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present application. In this regard, each box in the flow chart or block diagram can represent a module, program segment or a part of code, and the module, program segment or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flow chart, and the combination of the boxes in the block diagram and / or flow chart can be implemented by a dedicated hardware-based system that performs the specified function or operation, or can be implemented by a combination of dedicated hardware and computer instructions.

[0176] The modules described in the embodiments of the present application may be implemented in software or hardware, wherein the name of a module does not necessarily limit the unit itself.

[0177] The readable storage medium provided in this application is a computer-readable storage medium that stores computer-readable program instructions (i.e., a computer program) for executing the above-described method for controlling advertising in a live broadcast system. This computer-readable storage medium can solve the technical problem of controlling advertising in a live broadcast system. Compared to the prior art, the beneficial effects of the computer-readable storage medium provided in this application are the same as those of the method for controlling advertising in a live broadcast system provided in the above-described embodiment, and are not further elaborated here.

[0178] The present application also provides a computer program product, including a computer program, which, when executed by a processor, implements the steps of the advertising control method of the live broadcast system as described above.

[0179] The computer program product provided in this application can solve the technical problem of advertising control in a live broadcast system. Compared with the prior art, the beneficial effects of the computer program product provided in this application are the same as those of the advertising control method for a live broadcast system provided in the above embodiment, and will not be elaborated here.

[0180] The above description is only part of the embodiments of the present application and does not limit the patent scope of the present application. All equivalent structural transformations made by using the contents of the present application specification and drawings under the technical concept of the present application, or direct / indirect application in other related technical fields are included in the patent protection scope of the present application.

Claims

1. A method for controlling advertisements in a live broadcast system, characterized in that: The advertisement control method of the live broadcast system includes: Displaying the main interface of the live broadcast system, wherein the main interface of the live broadcast system includes an advertisement control option; In response to a triggering operation on the advertisement control option, displaying an advertisement control interface, the advertisement control interface including a plurality of configuration options, each configuration option corresponding to a different advertisement control function; In response to a triggering operation on a target option in each of the configuration options, an advertisement control function corresponding to the target option is executed.

2. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The step of executing the advertisement control function corresponding to the target option includes: When the target option is a new advertisement option, displaying a new advertisement interface and confirming the new advertisement information; Based on the newly added advertisement information, at least one live broadcast advertisement is added to the newly added advertisement interface.

3. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The step of executing the advertisement control function corresponding to the target option includes: When the target option is to modify the advertisement, displaying the modification advertisement interface and confirming to modify the advertisement information; Based on the modified advertisement information, the live broadcast advertisement is modified in the modified advertisement interface.

4. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The advertisement control interface includes at least one live broadcast advertisement. Before the step of executing the advertisement control function corresponding to the target option in response to a triggering operation on a target option in each of the configuration options, the advertisement control method of the live broadcast system further includes: Determining a target advertisement to be deleted from the live broadcast advertisements displayed on the advertisement control interface; The configuration options include an advertisement deletion option, and the step of executing the advertisement control function corresponding to the target option in response to a triggering operation on the target option in each of the configuration options includes: In response to a triggering operation on the delete advertisement option, the target delete advertisement is deleted.

5. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The step of executing the advertisement control function corresponding to the target option includes: In the case where the target option is a query advertisement option, displaying a query advertisement interface and determining query advertisement information; Based on the query advertisement information, a corresponding live broadcast advertisement is displayed in the query advertisement interface.

6. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The main interface of the live broadcast system further includes a content control option, and the advertisement control method of the live broadcast system further includes: In response to a triggering operation on the content regulation option, displaying a content regulation interface, the content regulation interface including at least one content configuration option; In response to a triggering operation on the content configuration option, determining adjusted content information; Based on the regulated content information, the live broadcast advertisement content is adjusted.

7. The advertisement control method of the live broadcast system according to claim 1, characterized in that: The main interface of the live broadcast system further includes a permission control option, and the advertisement control method of the live broadcast system further includes: In response to a triggering operation on the permission control option, displaying a permission control interface, the permission control interface including at least one permission configuration option; In response to a triggering operation on the permission configuration option, determining adjusted permission information; Based on the regulated permission information, the live broadcast advertisement content is adjusted.

8. An advertising control device, characterized in that: The device includes: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program is configured to implement the steps of the advertising control method for a live broadcast system according to any one of claims 1 to 7.

9. A storage medium, characterized in that: The storage medium is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by the processor, the steps of the advertising control method of the live broadcast system according to any one of claims 1 to 7 are implemented.

10. A computer program product, characterized in that The computer program product includes a computer program, and when the computer program is executed by a processor, the steps of the advertising control method of the live broadcast system according to any one of claims 1 to 7 are implemented.

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