Green point ecosystem for constructing unified large market through consumption internal circulation
By building a green points ecosystem, the isolation of the consumer points system and insufficient merchant participation have been solved, dynamic incentives for the internal consumption cycle have been realized, the strategic fit rate and commercial value of the green economy have been improved, and a unified large market has been built.
Patent Information
- Application Number
- CN202510587753.5
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-05-08
- Publication Date
- 2025-08-19
AI Technical Summary
The existing consumer points system has problems such as the isolation of the points system, insufficient motivation for merchants to participate, lack of supply chain coordination, digital asset compliance risks and failure of green economic incentives, resulting in insufficient circulation within the closed loop of consumption-points-reconsumption.
Build a green points ecosystem, including user management, supply chain, e-commerce platform, consumption sharing and logging modules, adopt nonlinear points amplification strategy, points-consumption coupons-digital assets-cash closed-loop circulation design, set up a point purchase area and a hybrid payment structure, and integrate merchant concession management, green points storage and bank card binding functions.
It has realized innovation in the consumption dynamic incentive system, improved the strategic fit rate of green economy, reduced the user churn rate, created quantifiable commercial value, and built a unified market for internal consumption circulation through deep coupling of commodity flow, capital flow and data flow.
Smart Images
Figure CN120509935A_ABST
Abstract
Description
Technical Field
[0001] The present invention belongs to the field of Internet technology, and specifically is a green points ecosystem used for building a unified large market through internal consumption circulation. Background Art
[0002] The current operating model of the consumer points system and e-commerce platform has the following technical bottlenecks and structural defects: 1. The points system is isolated. Traditional consumer points systems are mostly one-way incentives, such as 1:1 rebates, lack cross-platform liquidity, and insufficient utilization of user points. It is also impossible to form a closed-loop consumption cycle of consumption-points-re-consumption.
[0003] Merchants lack motivation to participate. The existing platform's merchant profit-sharing mechanism is single and has a fixed commission ratio. It is unable to dynamically adjust the incentive ratio according to the characteristics of the product, resulting in a low merchant participation rate.
[0004] The lack of supply chain collaboration, the fragmented operations of traditional B2B and B2C platforms, and the separation of corporate procurement from personal consumption scenarios have led to data gaps in the upstream and downstream of the supply chain, and a premium caused by information asymmetry will be added to corporate procurement costs.
[0005] Digital asset compliance risks: Most models of exchanging points for digital assets have legal vacuums, and no mechanism for connecting funds supervision with the banking system has been established.
[0006] Green economic incentives have failed. The existing green consumption zones are only based on label classification and lack a special points incentive mechanism. The sales conversion rate of famous and high-quality products and local specialties is insufficient.
[0007] To this end, we propose a green points ecosystem for building a unified large market for internal consumption circulation. Summary of the Invention
[0008] The purpose of the present invention is to achieve innovation in the dynamic incentive system for consumption, build a unified large market for internal consumption circulation, improve the strategic fit rate of the green economy, and create quantifiable commercial value; this application provides a green points ecosystem for building a unified large market for internal consumption circulation.
[0009] The technical solution adopted in the present invention is as follows: A green points ecosystem for building a unified large market through internal consumption circulation, including an internal consumption circulation system, which includes a user management module, a supply chain management module, an e-commerce platform management module, a consumption sharing management module, a consumption internal circulation market management module, and a log recording module; The e-commerce platform management module includes a merchant profit-sharing management component, a green points storage component, a green points consumption management component, a digital asset management component and a bank card binding management component. The green points consumption management component includes a points release unit and a consumption voucher conversion management unit.
[0010] In a preferred embodiment of the invention, the account management module includes an account management component and a firewall management component.
[0011] In a preferred embodiment of the invention, the supply chain management module includes a merchant entry management module and a manufacturer entry management module.
[0012] In a preferred embodiment of the invention, the account management module includes an account management component and a firewall management component.
[0013] In a preferred embodiment of the invention, the log recording module includes a user operation recording component and a system operation recording component.
[0014] In a preferred embodiment of the invention, the merchant profit concession management component is used to set the merchant profit concession levels, which are 1.25%, 2.5%, 5%, 10%, 15%, and 20% respectively.
[0015] In a preferred embodiment of the invention, the green points storage component is used to store and record the green points data obtained by users or merchants.
[0016] In a preferred embodiment of the invention, the green consumption management component is used to set up a green point consumption zone for premium and local specialties and to manage it.
[0017] In a preferred embodiment of the invention, the digital asset management component is used to convert the consumption red envelopes obtained by consumers into digital assets for storage, and is used to connect to a third-party digital asset trading platform to conduct digital asset transactions.
[0018] In a preferred embodiment of the invention, the bank card binding management component is used to bind a bank card with a consumer user.
[0019] In summary, due to the adoption of the above technical solution, the beneficial effects of the present invention are: 1. In the present invention, a nonlinear integral amplification strategy is adopted, and through the "loss aversion effect" in behavioral economics, merchants are encouraged to actively increase the profit-sharing ratio to achieve double-point incentives. For the consumer side, continuous consumption stickiness is formed through the point leverage ratio of the merchant's profit-sharing management component combined with the daily point release mechanism of the point release unit. For the merchant side, points equal to the profit-sharing amount are returned and can be exchanged for platform traffic resources to achieve secondary value-added of marketing investment, thereby realizing innovation in the dynamic incentive system for consumption and building a unified large market for internal consumption circulation.
[0020] In the present invention, the hybrid payment structure of consumption coupons and cash is used to ensure the security of the platform's cash flow, and the path design for converting consumption coupons into digital assets ensures the adequacy of the platform's risk reserves.
[0021] In the present invention, a special purchase area for points is set up to promote famous and high-quality products and local specialties, which can strive for local financial subsidies and improve the strategic compatibility rate of the green economy.
[0022] In this invention, through the closed-loop circulation design of points-consumption coupons-digital assets-cash, the average annual transaction frequency of a single user can be increased, the user churn rate can be reduced, and quantifiable commercial value can be created through the deep coupling of commodity flow, capital flow, and data flow. BRIEF DESCRIPTION OF THE DRAWINGS
[0023] Figure 1 It is the overall structure flow chart of the present invention; Figure 2 Schematic diagram of profit sharing among consumers, merchants and e-commerce platforms in the present invention. DETAILED DESCRIPTION
[0024] To make the objectives, technical solutions, and advantages of the embodiments of the present invention more clear, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments of the present invention without making any creative efforts shall fall within the scope of protection of the present invention.
[0025] The following will be combined Figure 1 and Figure 2 A detailed description is given of the green points ecosystem for building a unified large market for internal consumption circulation according to an embodiment of the present invention.
[0026] Example: Reference Figure 1 and Figure 2, used for the construction of a green points ecosystem for a unified large market in the internal circulation of consumption. The internal circulation consumption system includes a user management module, a supply chain management module, an e-commerce platform management module, a consumption sharing management module, a consumption internal circulation market management module and a log recording module; specifically, the account management module includes an account management component and a firewall management component. Through the account management component, user information registration and login can be performed; the log recording module includes a user operation recording component and a system operation recording component; specifically, the user operation recording component can record the terminal data modified by the user, and the system operation recording component can record the modified data in the system. The supply chain management module includes a merchant settlement management module and a manufacturer settlement management module. Specifically, the merchant settlement management module can screen merchants that meet the standards and arrange for their settlement, while the manufacturer settlement management module can screen manufacturers that meet the standards and arrange for their settlement. At the same time, supply channels are established between merchants and manufacturers, including agricultural and sideline products, daily chemical products, chemical products, textile products, hardware and home appliances, as well as raw materials, equipment and instruments that enterprises need to purchase, etc., to integrate the upstream and downstream procurement needs of enterprises and reduce enterprise costs through centralized procurement bargaining.
[0027] Reference Figure 1 and Figure 2The e-commerce platform management module includes a merchant profit-sharing management component, a green points storage component, a green points consumption management component, a digital asset management component, and a bank card binding management component. The merchant profit-sharing management component is used to set merchant profit-sharing levels, which are 1.25%, 2.5%, 5%, 10%, 15%, and 20% respectively. Specifically, all merchants, operators, and manufacturers set a profit-sharing ratio for their products, with the maximum profit-sharing ratio not exceeding 20% of the total price of the product to the e-commerce platform. If a merchant gives a profit of 1.25%, the e-commerce platform will give 6.25% of green consumption points to consumers. If a merchant gives a profit of 2.5%, the e-commerce platform will give 12.5% of green consumption points to consumers. The merchant gives a profit of 5%. E-commerce platforms will give consumers 25% of their green consumption points, with merchants offering a 10% rebate. Furthermore, e-commerce platforms will give consumers 50% of their green consumption points, with merchants offering a 15% rebate. Furthermore, e-commerce platforms will give consumers 75% of their green consumption points, with merchants offering a 20% rebate. Finally, e-commerce platforms will give consumers 100% of their green consumption points. Prices fluctuate with seasonality, especially for agricultural and sideline products. Merchants can adjust the rebate ratio for all listed products at any time. After making rebates, merchants or businesses will also receive green consumption points equal to the rebate amount from the e-commerce platform. A nonlinear point amplification strategy, leveraging the "loss aversion effect" in behavioral economics, will encourage merchants to proactively increase their rebate ratio, achieving dual point incentives. For consumers, the point leverage ratio of the merchant rebate management component, combined with the daily point release mechanism of the point release unit, fosters sustained consumer loyalty. For merchants, points equal to the rebate amount are returned and can be redeemed for platform traffic resources, achieving secondary value-added for marketing investment. This will innovate the dynamic incentive system for consumption and build a unified, internally circulated consumption market.
[0028] Reference Figure 1 and Figure 2The green points consumption management component includes a points release unit and a voucher conversion management unit. Specifically, the points release unit distributes green points earned by consumers to the e-commerce platform at a rate of approximately 0.1% to 0.5% per day. The voucher conversion management unit converts green points earned by consumers into vouchers for storage or gifting. Consumers can redeem vouchers for any product on the e-commerce platform. To redeem a product, 80% of the vouchers are required, plus 20% cash. The 80% vouchers are cleared after redemption, but the 20% cash can still be used to earn green points. The voucher-to-cash purchase ratio starts at 80% vouchers and 20% cash. Over time, this ratio will gradually increase to 70% vouchers and 30% cash, 60% vouchers and 40% cash, and finally 50% vouchers and 50% cash. This ensures the platform's steady and healthy development. Through the hybrid payment structure of consumption coupons and cash, the platform's cash flow security is guaranteed, and through the path design of converting consumption coupons into digital assets, the platform's risk reserve adequacy is ensured.
[0029] Reference Figure 1 and Figure 2 The digital asset management component is used to convert the consumption red envelopes obtained by consumers into digital assets for storage, and is used to connect to third-party digital asset trading platforms for digital asset transactions. Specifically, 80% of the consumption coupons plus 20% of cash are converted into consumption red envelopes after exchanging for goods. The consumption red envelopes can be given to each other, and the consumption red envelopes obtained can also be converted into digital assets. Digital assets can be traded on this e-commerce platform. Through the closed-loop circulation design of points-consumption coupons-digital assets-cash, the average annual transaction frequency of a single user can be increased, the user churn rate can be reduced, and quantifiable business value can be created through the deep coupling of commodity flow, capital flow, and data flow.
[0030] Reference Figure 1 and Figure 2 , the green points storage component is used to store and record the data of green consumption points obtained by users or merchants; the bank card binding management component is used to bind bank cards to consumer users; specifically, after consumers obtain consumption red envelopes from e-commerce platforms, they can redeem goods on the e-commerce platform as cash, and the bank card binding management component can be used to bind bank cards; the green consumption management component is used to set up a green points consumption area for special products and local specialties, and manage it; specifically, set up a points special purchasing area to promote famous and high-quality products and local specialties, strive for local financial subsidies, and improve the strategic fit rate of the green economy.
[0031] Reference Figure 1 and Figure 2, the consumption internal circulation market management module will be expanded to include all personal expenses, such as house purchases, car purchases, medical expenses, insurance expenses, water, electricity, gas, telephone expenses, and daily household consumption expenses, etc., for offline shopping. With the shopping invoice, sign it, write down your ID number, and upload it to the e-commerce platform to enter the internal circulation points, to be converted into green consumption points. Personal online shopping, or payment on other online platforms, can be made with WeChat payment, Alipay payment, Cloud Quick Pass payment, digital RMB payment, credit card payment, and bank card payment. Take a screenshot of the consumption payment record, upload it to the e-commerce platform, enter the internal circulation points, and convert it into green consumption points when consumption occurs. All private enterprises, including non-private enterprises, enterprises, institutions, schools, hotels, supermarkets, and restaurants, all purchased raw materials, equipment, and instruments, including all commodities purchased by all units, employee wages paid by enterprises, and labor expenses of employing units, shall be signed with the name of the person in charge, signed by the unit leader, and stamped with the unit's financial seal, and entered into the internal circulation points, which will be converted into green consumption points when consumed; when individuals and units purchase the required goods on the e-commerce platform, the e-commerce platform will release green points at 200% of the purchase amount, and release them permanently. Using the e-commerce platform for green internal circulation consumption will be conducive to building a unified large market for internal consumption circulation.
[0032] Reference Figure 1 and Figure 2 In the consumption sharing management module, consumers become consumers, increasing their income through sharing. Whenever the recipient spends on the e-commerce platform, the sharer will accelerate the release of internal circulation points at 10% of the total amount spent, converting them into green consumption points. In the early stages of the e-commerce platform's development, sharers will accelerate the release of internal circulation points at a rate of 10%. As the company grows, this rate will be gradually reduced to 5% and then 2.5%, accelerating the release of internal circulation points and thus achieving innovation in the dynamic incentive system for consumption.
[0033] It should be noted that, in this document, relational terms such as first and second, etc., are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship or order between these entities or operations. Moreover, the terms "comprises," "comprising," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or elements inherent to such process, method, article, or device. In the absence of further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of other identical elements in the process, method, article, or device comprising the element.
[0034] The above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit the same. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the various embodiments of the present invention.
Claims
1. A green points ecosystem for building a unified large market through internal consumption circulation, including an internal circulation consumption system, characterized by: The internal circulation consumption system includes a user management module, a supply chain management module, an e-commerce platform management module, a consumption sharing management module, a consumption internal circulation market management module and a log recording module; The e-commerce platform management module includes a merchant profit-sharing management component, a green points storage component, a green points consumption management component, a digital asset management component and a bank card binding management component. The green points consumption management component includes a points release unit and a consumption voucher conversion management unit.
2. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The account management module includes an account management component and a firewall management component.
3. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The supply chain management module includes a merchant entry management module and a manufacturer entry management module.
4. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The log recording module includes a user operation recording component and a system operation recording component.
5. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The merchant profit-sharing management component is used to set the merchant profit-sharing levels, which are 1.25%, 2.5%, 5%, 10%, 15%, and 20% respectively.
6. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The green points storage component is used to store and record the green points obtained by users or merchants.
7. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The green consumption management component is used to set up a green point consumption zone for special products and local specialties and to manage it.
8. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The digital asset management component is used to convert the consumption red envelopes obtained by consumers into digital assets for storage, and is used to connect to a third-party digital asset trading platform for digital asset transactions.
9. The green points ecosystem for building a unified large market through internal consumption circulation as claimed in claim 1, characterized by: The bank card binding management component is used to bind the bank card with the consumer user.