Control device

Abstract

This store control device is a control device for controlling a store display device installed on a seat, and is provided with a display means for displaying, on the store display device, an order screen used when a customer seated on the seat orders a product. The order screen includes a movement display region that sequentially displays each of a plurality of images including an image of a product to be ordered so as to move in a predetermined direction along a track. The store control device further includes a designation reception means that receives, from among the products to be ordered, the products to be privileged and the setting of the remaining number of the products to be privileged. When the designation reception unit receives the setting of the remaining number of the product to be bid and the specific product, the display unit displays an image informing the product to be bid and an image indicating the remaining number of the product to be bid as a part of a plurality of images in a mobile display area in the order screen.

Description

The present application is a divisional application of the patent application for an invention entitled "Control device" with International Application No. PCT / JP2024 / 025967, International Filing Date: July 19, 2024, which entered the National Phase of the Application in the People's Republic of China as Patent Application No. 202480006018.4, the disclosure of which is incorporated herein by reference in its entirety. TECHNICAL FIELD

[0001] The present invention relates to a control device. More specifically, the present invention relates to a control device that controls a display device provided on a seat. BACKGROUND

[0002] In the past, in a store that provides a beverage food, various systems for accepting an order of a customer have been proposed. For example, in Patent Literature 1, a technology is disclosed that detects a selection behavior of a customer with respect to image data of a beverage food that is scroll-displayed on a display unit, and displays data related to the selected beverage food on the display unit with mask processing. PRIOR ART DOCUMENTS PATENT LITERATURE

[0003] Patent Literature 1: Japanese Patent No. 5715942 SUMMARY PROBLEMS TO BE SOLVED BY THE INVENTION

[0004] However, there is still a need to provide a technology that is more convenient for a customer. In addition, such a requirement is not limited to a store that provides the above-described beverage food, but is common in a store that provides a product. The present invention is completed in view of the above-described circumstances, and provides a technology that can improve the convenience for a customer. SOLUTION TO PROBLEM

[0005] The control device according to one aspect of the present invention is a control device that controls a display device provided on a seat, and includes a display unit that displays, on the display device, an order screen used when a customer seated on the seat orders a product, the order screen including a moving display area that sequentially displays each of a plurality of images including an image of a product that is an order target in such a manner that the image moves in a prescribed direction along a track, and a designation acceptance unit that accepts a setting of a product that is a special offer target among the products that are the order target and a remaining number of the product that is the special offer target, and in a case where the setting of the product that is the special offer target and the remaining number of the product that is the special offer target is accepted by the designation acceptance unit, the display unit displays, as a part of the plurality of images, an image that informs of the product that is the special offer target and an image that indicates the remaining number of the product that is the special offer target, in the moving display area in the order screen.

[0006] In the above control device, it is preferable to further include an order reception unit that receives an order for the sale item of the special offer, and the display unit reduces the remaining number of the sale item of the special offer displayed in the moving display area in the order screen based on the order for the sale item of the special offer in a case where the order reception unit receives the order for the sale item of the special offer.

[0007] In the above control device, it is preferable that the display unit include an image indicating the remaining number of the sale item of the special offer in the image informing of the sale item of the special offer.

[0008] In the above control device, it is preferable that the display unit successively display the image informing of the sale item of the special offer and the image of the sale item of the special offer in the same number as the remaining number of the sale item of the special offer.

[0009] The control device according to another aspect of the present application is a control device that controls a display device provided on a seat, and includes an order screen display unit that displays a first order screen used when a customer seated on the seat orders a product on the display device, a data storage unit that stores data of a second order screen used when the customer orders the product, a generation unit that generates data storage place information including information of a storage place of the data of the second order screen, and a transmission unit that transmits the data of the second order screen to a terminal device held by the customer, i.e., a customer terminal device, in a case where an access to the storage place of the data of the second order screen based on the data storage place information is received from the customer terminal device, the first order screen and the second order screen each include a moving display area that successively displays each of a plurality of images including an image of a product to be ordered in a manner of moving along a track in a prescribed direction, and the movement of each of the plurality of images in the first order screen is synchronized with the movement of each of the plurality of images in the second order screen.

[0010] In the above control device, it is preferable to further include a store visit time information acquisition unit that acquires information given to the customer at the time of the customer's visit to the store, i.e., store visit time information, and the generation unit generates a code including the storage place of the data of the second order screen, the store visit time information, and information of the seat determined, i.e., seat information, as the data storage place information.

[0011] In the above control device, it is preferable to further include a first order reception unit that receives information of an order made by the display device from the display device, a second order reception unit that receives information of an order made by the customer terminal device together with store identification information and seat information from the customer terminal device, and an order management unit that manages the information of the order received by the first order reception unit and the information of the order received by the second order reception unit as an order made at the same seat. Effects of Invention

[0012] According to the present application, it is possible to improve the convenience for customers. BRIEF DESCRIPTION OF DRAWINGS

[0013] Figure 1 is a brief block diagram showing the system configuration of the management system 100 of the present application. Figure 2 is a diagram showing a specific example of the appearance of the store system 110. Figure 3 is a diagram showing a specific example of the order screen. Figure 4 is a diagram showing a specific example of the display change when the customer makes a product ordering operation. Figure 5 is a diagram showing a specific example of the display change when the customer makes a product ordering operation. Figure 6 is a diagram showing a specific example of the auxiliary setting screen. Figure 7 is a diagram for explaining the product display function. Figure 8 is a diagram showing an example of displaying the image 443 showing the discount campaign information. Figure 9 is a diagram showing a screen example when the discount campaign information is operated. Figure 10 is a diagram showing a screen example when the discount campaign information is operated. Figure 11 is a diagram showing a specific example of the menu screen 436. Figure 12 is a diagram showing a first example of displaying an image showing the special price information in the moving display area 440 of the order screen displayed by the store display device 43. Figure 13 is a diagram showing a second example of displaying an image showing the special price information in the moving display area 440 of the order screen displayed by the store display device 43. Figure 14is a view showing an example of the image 447 indicating the remaining number of the special-price target goods after the execution of the ordering of the special-price target goods in the first case. Figure 15 is a view showing an example of the image 447 indicating the remaining number of the special-price target goods after the execution of the ordering of the special-price target goods in the second case. Figure 16 is a view showing an example of the customer terminal device 10 displaying the ordering screen synchronized with the ordering screen displayed on the shop display device 43. Figure 17 is a view showing an example of the action performed when the customer terminal device 10 displays the customer terminal screen. Figure 18 is a brief block diagram showing a specific example of the management device 20. Figure 19 is a view showing a specific example of the customer information table. Figure 20 is a brief block diagram showing a specific example of the shop control device 30. Figure 21 is a flowchart showing a specific example of the processing of the shop control device 30. Figure 22 is a view showing an outline of a hardware structure example of the information processing device 90 to which the present embodiment is applied. Figure 23 is a view showing a modification example of the image indicating the special-price information displayed in the moving display area 440 of the ordering screen displayed on the shop display device 43. DETAILED DESCRIPTION

[0014] Figure 1 is a brief block diagram showing a system structure of the management system 100 of the present application. The management system 100 includes the customer terminal device 10, the management device 20, and the shop system 110. The customer terminal device 10, the management device 20, and the shop system 110 are communicably connected via a network 70. The network 70 can be a network using wireless communication, or can be a network using wired communication. The network 70 can be constituted using, for example, the Internet, or can be constituted using a local area network (LAN). The network 70 can also be constituted by combining a plurality of networks.

[0015] The customer terminal device 10 is a terminal device used by a customer who orders and receives a product in a shop that becomes a management object of the management system 100. The shop that becomes a management object can be, for example, a shop that provides a beverage food to a customer. In this case, the product is a beverage food. Note that the product provided to the customer in the shop that becomes a management object is not limited to a beverage food. The customer terminal device 10 is, for example, an information processing device such as a smartphone, a mobile phone, a personal computer, a tablet terminal, a portable game machine, a wearable computer, or the like. The customer terminal device 10 is capable of communicating with other devices through the network 70.

[0016] The management device 20 is a device that manages the shop system 110 provided in a shop that becomes a management object of the management system 100. The management device 20 is configured using an information processing device such as a personal computer, a tablet terminal, a server device, or the like. The management device 20 receives registration of data related to a product group that can be provided as a menu in a shop that becomes a management object of the management system 100 (hereinafter referred to as "product group data"). The product group data contains, for example, an image of each of a plurality of products that can be provided as a menu, information related to each product (for example, a provision price, information related to a material, information related to cooking, or the like).

[0017] The registration of the product group data is performed, for example, by a person having a prescribed authority such as a manager of the management device 20. The registration of the product group data can be performed in an arbitrary method. The registration of the product group data can be performed, for example, by operating an input / output device (user interface) provided to the management device 20 by the manager. The registration of the product group data can be performed, for example, by transmitting the product group data from another information processing device to the management device 20 by the manager.

[0018] The shop system 110 is provided in one or a plurality of shops that become a management object of the management system 100. The shop system 110 is provided, for example, for each of shops that provide a beverage food. At this time, each product included in the product group data is a beverage food. The shop system 110 includes a shop control device 30 (an example of a control device), a kitchen display device 40, a conveyance control device 41, a conveyance device 42, and a plurality of shop display devices 43 (examples of display devices). The devices of the shop system 110 are communicably connected via a network 71 provided to the shop system 110. The network 71 can be configured using, for example, a LAN or a wireless LAN.

[0019] The shop control device 30 is a device that controls each device provided in the shop system 110. The shop control device 30 is constituted using an information processing device such as a personal computer, a server device, and the like. The shop control device 30, for example, receives the product group data transmitted from the management device 20, decides a product that becomes an object of display in the shop display device 43 of the shop system 110 (hereinafter referred to as "display object product"), and causes the shop display device 43 to display an image of the display object product. The shop control device 30, for example, can also decide a product selected in the kitchen display device 40 as the display object product.

[0020] The kitchen display device 40 is a device used in the shop system 110 by a kitchen manager. The kitchen display device 40 is, for example, an information processing device such as a smartphone, a mobile phone, a personal computer, a tablet terminal, a portable game machine, a wearable computer, a dedicated terminal, and the like. The kitchen display device 40 displays a product included in the product group data transmitted from the management device 20 as a product candidate. The kitchen display device 40 notifies the shop control device 30 of a product selected by the kitchen manager. In addition, the kitchen display device 40 displays information related to an order made by a customer in an operation on the shop display device 43 or the customer terminal device 10 (hereinafter referred to as "order information"). The order information, for example, can include information indicating a seat where the customer who made the order is seated, information indicating a product of the order, and information indicating a number of the product of the order. The kitchen manager prepares a product (beverage food) according to the order information displayed by the kitchen display device 40 and provides it to the customer.

[0021] The conveyance control device 41 controls the operation of the conveyance device 42. The conveyance control device 41, for example, can also control the operation of the conveyance device 42 according to a control signal transmitted from the shop control device 30 or the kitchen display device 40. The conveyance device 42 conveys a product prepared by the kitchen manager to the customer. The conveyance device 42 is constituted using, for example, a conveyor belt.

[0022] The shop display device 43, for example, can also be an image display device such as a liquid crystal display, an organic EL (Electro Luminescence) display, and the like. The shop display device 43 can also be constituted to have a touch panel of an input device.

[0023] Figure 2 is a view that shows a specific example of the appearance of the shop system 110. A plurality of unit seats 44 are provided in the shop. The unit seat 44 is a seat used by one or more customers as a group to make a payment in one lump. The unit seat 44 can be constituted by a seat used by one customer (for example, a single seat provided on a counter), or can be constituted by a seat used by a plurality of customers (for example, a table seat). Figure 2The seats shown are for use by multiple people. The store display device 43 can also be set up with one or more units per unit seat 44.

[0024] exist Figure 2 In the example, a shop display device 43 is provided for a unit seat 44. For example, a shop display device 43a is provided for unit seat 44a, a shop display device 43b is provided for unit seat 44b, and a shop display device 43c is provided for unit seat 44c.

[0025] The conveying device 42 is configured to at least convey goods from the kitchen to each unit seat 44. Each unit seat 44 is provided with at least one receiving port 421. The conveying device 42 is configured, for example, to convey goods from the kitchen to the receiving port 421, where the goods stop.

[0026] The store display device 43 installed in each unit seat 44 displays the screen used by customers sitting in each unit seat 44 when ordering goods, namely the order screen. Figure 3 This is an example of a specific order screen. In Figure 3 In a specific example, at least the image 422 of the conveying device 42 and one or more product images 432 are displayed in the movable display area 440. Figure 3 (An example of a movable display area, indicated by the dashed line). Furthermore, as... Figure 3 As shown, the information display area 431, the ordering operation area 433, and the setting operation area 441 can also be displayed. The product image 432 here is an image of products such as sushi placed on a plate.

[0027] In the movable display area 440, the image 422 of the conveyor 42 forms a track and can also be displayed as moving at a predetermined speed and in a predetermined direction. The product images 432 can also be displayed sequentially, each moving along the track at a predetermined speed and in a predetermined direction. For example, the image 422 of the conveyor 42 and each product image 432 can also be displayed moving from right to left at a predetermined speed. By displaying the image 422 of the conveyor 42 and the product images 432 moving at the same speed and in the same direction, it appears as if the products in each product image 432 are loaded onto the conveyor 42 and moving. More specifically, by performing such a display, for example, in a conveyor belt sushi shop, customers can see the products (e.g., sushi) moving on the track. Alternatively, the image 422 of the conveyor 42 can be displayed without moving, only moving the product images 432.

[0028] The shop control device 30 or the shop display device 43 can also change the speed or direction of movement of these images in accordance with a customer operation. The customer operation can be accepted, for example, as an operation on the shop display device 43 constituted by a touch panel. For example, the image 422 of the conveyance device 42 and the product image 432 can be temporarily displayed as moving in a direction opposite to a prescribed direction in accordance with the customer performing a flick operation in the touch panel having a component in the opposite direction to the prescribed direction. In addition, the movement of the image 422 of the conveyance device 42 and the product image 432 can be temporarily stopped in accordance with the customer performing a touch operation on the image 422 of the conveyance device 42 or the product image 432, or the like.

[0029] The information display region 431 is a region in which information that is a provision target is displayed to the customer. What kind of information is displayed in the information display region 431 can be controlled by the management device 20 or by the shop control device 30. For example, information that is a provision target can be transmitted from the management device 20 to the shop control device 30 via the network 70, and information selected by the shop control device 30 can be displayed in the information display region 431. For example, information of an advertisement provided to the customer, information of a coupon, or the like can be displayed, or a screen of a game that the customer can operate can be displayed. The information of the advertisement provided to the customer can be an advertisement related to the operator of the shop in which the shop system 110 is installed, or can be an advertisement related to another subject. In the case of an advertisement related to another subject, the operator of the shop can be paid an advertisement fee by the advertiser.

[0030] The order operation region 433 is a region used when the customer performs an order operation of a product. Figure 4 And Figure 5 is a view showing a specific example of a display change when the customer performs an order operation of a product. An order button 434 and a plurality of order candidate regions 435 are displayed in the order operation region 433. The order button 434 is a button on which "order" is written. The order candidate region 435 is a region showing a product selected as a candidate of a product to be ordered by the customer. As shown in Figure 3 , in a state in which the customer has not selected an order candidate, no image of any product is shown in all of the order candidate regions 435, and an image showing that no selection has been made is displayed.

[0031] When a customer sees an image 432 of a product they wish to order displayed on the screen, they select that image. This selection can be done by dragging, clicking, or another method. In the case of dragging, the customer drags the product image 432 to the ordering area 433. In the case of clicking, the customer clicks on the product image 432. When the customer selects an image 432, such as... Figure 5 The selected product image 432 is shown in the order candidate area 435. As described above, the product image 432 displayed in the order candidate area 435 represents a candidate selected for customer order.

[0032] When a customer presses the order button 434, the order for the item displayed in the product image 432 in the order candidate area 435 is executed at the moment the operation is performed. When an order is placed, the store control device 30 registers information indicating the unit seat 44 that made the order and information indicating the ordered item. The store control device 30 displays this information on the kitchen display device 40. The kitchen manager (e.g., the person cooking) prepares the item based on the information displayed on the kitchen display device 40, places it on the conveyor device 42, and conveys it to the delivery destination (the unit seat 44 where the customer who made the order is located). The conveyed item (the ordered item) is delivered via the conveyor device 42 to the collection slot 421 of the unit seat 44 where the customer who made the order is located. The customer who made the order can then retrieve and collect the item delivered to the collection slot 421.

[0033] The operation area 441 displays an auxiliary / setting button, a product menu button, and an order history / checkout button. When the auxiliary setting button is pressed, the auxiliary setting screen is displayed. Figure 6 This is an illustration showing a specific example of an auxiliary settings screen. In Figure 6 In the middle, the auxiliary setting screen 442 is replaced and displayed in part or all of the area where the setting operation area 441 is displayed. The auxiliary setting screen displays a call button, an operation instruction tutorial button, an allergen information button, a language selection button, a design switch button, an ON / OFF button for displaying information about the goods on the track, and an ON / OFF button for the mini-game.

[0034] When the call button is activated, an output device installed in the store system 110 indicates that the call button was activated at the unit seat 44. For example, a light for each unit seat 44 can be turned on, or the seat identification information of the unit seat 44 can be displayed or audibly output.

[0035] When the operation explanation tutorial button is operated, an operation explanation screen is displayed. In the operation explanation screen, an animation or a still image that explains the operation content can also be displayed. When the allergen information button is operated, information related to the allergen of the product provided by the store is displayed. For example, a table of the provided product and the causative substance of the allergen can also be displayed.

[0036] When the language selection button is operated, language buttons of a plurality of other languages are displayed. For example, language buttons of English, French, German, Spanish, Chinese, and Korean can be displayed. When a language button is operated, the store display device 43 displays in the language assigned to the operated language button. When the design switching button is operated, the design of the display of the store display device 43 is switched to another design. In addition, the effects of the operation of the language selection button and the design switching button are limited to the store display device 43 on which the operation is performed.

[0037] When the information display ON / OFF button of the product on the track is operated, the on / off of the product information display function is switched. In the state of Figure 6 , the product information display function is off. Therefore, the product information (for example, the name or the price of the product) is not displayed in each product image 432 flowing through the track on the screen. Figure 7 is a diagram for explaining the product display function. In Figure 7 , the product information display function is on. In this case, the product information 439 is displayed on each product image 432 flowing through the track on the screen. In Figure 7 , a specific example, as the product information 439, the name of the product and the price of the product are displayed. The display area of the product information 439 is, for example, configured per each product image 432 flowing through the track, and moves in synchronization with the movement of the product image 432. Therefore, the product image 432 and the image of the label indicating the product information 439 flow together on the track.

[0038] When the mini-game ON / OFF button is operated, a mini-game can be played using a part or all of the screen of the store display device 43. For example, as the mini-game ON / OFF button is operated, an application program of the mini-game is activated, and a screen of the mini-game is displayed. Then, the customer can play the mini-game by operating the operation button displayed on the store display device 43. A coupon can also be issued according to the result of the mini-game.

[0039] Figure 8 is a diagram showing an example of displaying an image 443 indicating the information of the discount campaign. Instead of the product itself, an image 443 indicating the discount campaign implemented in the store can also be displayed in the product image on the track of the store display device 43. Figure 9 and Figure 10is a diagram showing an example of a screen when a discount campaign information is operated. When an image showing a discount campaign is operated, a discount campaign display area 444 showing the content of the discount campaign is displayed. The discount campaign display area 444 is displayed in a layer higher than the image of the delivery device 422 or the other product images 432. Therefore, the discount campaign display area 444 is displayed statically, but the track or the product images 432 can continue to be displayed flowing in the background thereof.

[0040] When a menu button is operated in the discount campaign display area 444, a word or an image showing a menu (discount campaign menu image) 445 is displayed in the discount campaign display area 444. Figure 10 is a diagram showing a specific example in which the discount campaign menu image 445 is displayed. In the discount campaign menu image 445 displayed in the discount campaign display area 444, an image, a name, or a price of a product involved in the discount campaign is displayed. When a specific product is operated in the discount campaign menu image 445, the operated product is displayed in the order candidate area 435 to become an orderable state.

[0041] Figure 11 is a diagram showing a specific example of the menu screen 436. When a product menu button 461 is operated, the menu screen 436 including a plurality of product images 432 and a plurality of classification buttons 437 is displayed. When any one of the classification buttons 437 is operated in the menu screen 436, the menu screen 436 including the product images 432 belonging to the classification (in this case, the classification of "hand rolls") corresponding to the operated button is displayed. The menu screen 436 can be displayed, for example, superimposed on the product images 432 of the moving display area 440 displaying the product images 432. In this case, the position of the menu screen 436 is displayed fixedly, but each of the product images 432 of the moving display area 440 can continue to move in a prescribed direction at a prescribed speed. Buttons relating to one or more products are displayed on the menu screen 436. The product selected in the menu screen 436 (for example, the product on which the button is operated) is displayed in the order candidate area 435. In this way, the operation of selecting a product to be an order target can be, for example, an operation of dragging the product image 432 to the order candidate area 435, an operation of the button displayed on the menu screen 436, or can be installed in other ways.

[0042] Figure 12 and Figure 13 is a diagram showing an example in which an image showing a special price information is displayed in the moving display area 440 of the order screen displayed by the shop display device 43.

[0043] Referring to Figure 12 and Figure 13In the case where the product to be ordered is a fresh product, or the like, there is a demand from the store side to sell all the products at a reduced price before the freshness of the products decreases and the products are discarded. In addition, there is a demand from the customer side to purchase the products at a slightly reduced price. In consideration of these demands, an image indicating the reduced price information can be displayed in the moving display area 440 of the order screen displayed by the store display device 43, or the like. By performing such display, the convenience of the customer can be improved, and the amount of discarded products can be reduced.

[0044] Specifically, in a necessary case, the user (store manager) of the store control device 30 decides the product to be reduced in price from among the products to be ordered, and inputs the decided product to be reduced in price and the setting of the remaining number of the product to be reduced in price to the store control device 30. The price after the reduction in price can be input to the store control device 30 by the user of the store control device 30, or can be stored in advance by the store control device 30. The decided product to be reduced in price and the setting of the remaining number of the product to be reduced in price can also be input to the kitchen display device 40, and transmitted to the store control device 30 from the kitchen display device 40.

[0045] When the input of these settings is accepted, the store control device 30 creates an image indicating the product to be reduced in price and an image indicating the remaining number of the product to be reduced in price, and displays them in the moving display area 440 in the order screen of the store display device 43. The image indicating the product to be reduced in price and the image indicating the remaining number of the product to be reduced in price are displayed as a part of a plurality of images displayed in a manner of sequentially moving along a track in a prescribed direction.

[0046] Here, the product to be reduced in price is "selected big-eye tuna", the remaining number of the product to be reduced in price is "5", and the price after the reduction in price is "100 yen". In the first example shown in FIG. 44, in the image 446 indicating the product to be reduced in price, the image 447 indicating the remaining number of the product to be reduced in price is included. The images 446 and 447 move and are displayed as one product image. In the second example shown in FIG. 45, the image 446 indicating the product to be reduced in price and the product to be reduced in price images 438 of the same number as the remaining number of the product to be reduced in price (i.e., "5") are sequentially displayed. In the third example shown in FIG. 46, the number of the product to be reduced in price images 438 corresponds to the image 447 indicating the remaining number of the product to be reduced in price. Figure 12 In the first example shown in FIG. 44, in the image 446 indicating the product to be reduced in price, the image 447 indicating the remaining number of the product to be reduced in price is included. The images 446 and 447 move and are displayed as one product image. In the second example shown in FIG. 45, the image 446 indicating the product to be reduced in price and the product to be reduced in price images 438 of the same number as the remaining number of the product to be reduced in price (i.e., "5") are sequentially displayed. In the third example shown in FIG. 46, the number of the product to be reduced in price images 438 corresponds to the image 447 indicating the remaining number of the product to be reduced in price. Figure 13 In the first example shown in FIG. 44, in the image 446 indicating the product to be reduced in price, the image 447 indicating the remaining number of the product to be reduced in price is included. The images 446 and 447 move and are displayed as one product image. In the second example shown in FIG. 45, the image 446 indicating the product to be reduced in price and the product to be reduced in price images 438 of the same number as the remaining number of the product to be reduced in price (i.e., "5") are sequentially displayed. In the third example shown in FIG. 46, the number of the product to be reduced in price images 438 corresponds to the image 447 indicating the remaining number of the product to be reduced in price. Figure 13 In the first example shown in FIG. 44, in the image 446 indicating the product to be reduced in price, the image 447 indicating the remaining number of the product to be reduced in price is included. The images 446 and 447 move and are displayed as one product image. In the second example shown in FIG. 45, the image 446 indicating the product to be reduced in price and the product to be reduced in price images 438 of the same number as the remaining number of the product to be reduced in price (i.e., "5") are sequentially displayed. In the third example shown in FIG. 46, the number of the product to be reduced in price images 438 corresponds to the image 447 indicating the remaining number of the product to be reduced in price.

[0047] Figure 14 and Figure 15 is a graph indicating a change in the image 447 indicating the remaining number of the product to be reduced in price after the order of the product to be reduced in price is executed.

[0048] In a case where the customer wishes to purchase the special-object product, the customer performs a selection operation on the image 446 or the special-object product image 438 that informs the special-object product, and then operates the order button 434. As a result, the order of the special-object product is executed. The store display device 43, if the order of the special-object product is accepted for execution, transmits the executed order to the store control device 30. The store control device 30 receives the order of the special-object product by the store display device 43 from the store display device 43.

[0049] In a case where the order of the special-object product is received, the store control device 30 can also reduce the remaining number shown by the image 447 based on the order of the special-object product.

[0050] Here, it is assumed that the store control device 30 receives the order of two special-object products. In Figure 12 the first example shown in Figure 14 , the display of the remaining number of the special-object products shown by the image 447 is reduced from "5" to "3". In Figure 13 the second example shown in Figure 15 , the number of the special-object product images 438 equivalent to the image 447 is reduced from "5" to "3".

[0051] Figure 16 is a view showing an example in which a purchase screen that is synchronized with the purchase screen displayed on the store display device 43 is displayed on the customer terminal device 10. Figure 16 (a) is a view showing a purchase screen displayed on the store display device 43. Figure 16 (b) is a purchase screen displayed on the customer terminal device 10, and is a view showing a purchase screen that is synchronized with the purchase screen displayed on the store display device 43.

[0052] Referring to Figure 16 , in a case where a plurality of customers are seated at one unit seat, the customer seated at a seat far from the store display device 43 can sometimes have difficulty in operating the store display device 43 because the store display device 43 is far away. In order to eliminate such inconvenience, the store control device 30 can also display a purchase screen that is synchronized with the purchase screen displayed on the store display device 43 on the customer terminal device 10.

[0053] As shown in Figure 16 (a), in the moving display region 440 of the purchase screen (an example of the first screen) displayed on the store display device 43, the image 422 of the conveyance device 42 and each of the plurality of product images 432 are displayed in a manner of moving at a predetermined speed in a predetermined direction (in this case, a direction from right to left).

[0054] Specifically, the product image 432 present at the prescribed position 450 in the track (here, the central position of the track displayed by the shop display device 43) is set as the product image 432a, and the product images 432 arranged to the right of the product image 432a (i.e., the product images 432 arranged to the upstream side in the moving direction of the product images 432) are sequentially set as the product images 432b, 432c, 432d, and 432e. The product images 432 pass through the prescribed position 450 in the track in the order of the product images 432a, 432b, 432c, 432d, and 432e.

[0055] Further, at an arbitrary position on the order screen displayed on the shop display device 43 (here, the upper left position of the order screen), the data storage site information 452 (here, a two-dimensional code) is displayed. The data storage site information 452 can include only information (e.g., information of the URL of the storage site) of the storage site of the data of the order screen (an example of the second screen) displayed on the customer terminal device 10. The data storage site information 452 can record the necessary information in characters in addition to a code such as a bar code or a two-dimensional code (QR code (registered trademark) or the like).

[0056] As Figure 16 (b) shows, in the moving display region 440 of the customer terminal screen, the image 422 of the conveyance device 42 and each of the plurality of product images 432 are displayed so as to move at a prescribed speed in a prescribed direction (here, the direction from right to left). The movement of each of the plurality of product images 432 in the customer terminal screen is synchronized with the movement of each of the plurality of product images 432 in the order screen displayed by the shop display device 43.

[0057] Specifically, in the order screen of the shop display device 43 (the screen of (a)), Figure 16 (a)), the product images 432a, 432b, 432c, 432d, and 432e pass through the position 451 in the order of the product images 432a, 432b, 432c, 432d, and 432e passing through the position 450, respectively. The position 451 is a prescribed position in the track of the customer terminal screen (here, the central position of the track displayed by the customer terminal device 10). It is preferable that the product images 432a, 432b, 432c, 432d, and 432e pass through the position 451 at the same timing as the timing at which the product images 432a, 432b, 432c, 432d, and 432e pass through the position 450, respectively, but some deviation in timing can occur due to a slow communication speed between the shop control device 30 and the customer terminal device 10 or the like.

[0058] In addition, the customer terminal screen and the order screen displayed on the shop display 43 do not need to be the same, and for example, the customer terminal screen can be a screen in which the order screen displayed on the shop display 43 is simplified. In the customer terminal screen, the data storage place information 452 can or can not be displayed.

[0059] Figure 17 FIG. 6 is a diagram showing an example of an action performed when the customer terminal screen is displayed on the customer terminal device 10.

[0060] Referring to Figure 17 The user (shop clerk, etc.) of the shop control device 30 gives the customer CM the time-of-arrival information at the time of arrival of the customer CM, etc. The time-of-arrival information is information given to the customer CM, and is, for example, reservation number indicating the order of reservation of a seat, information (customer information) managed by the shop or a system cooperating with the shop, etc. relating to the customer CM. The time-of-arrival information can also be information generated by the shop control device 30 at the time when the customer CM makes a reservation of a seat to the shop control device 30 via the customer terminal device 10.

[0061] The user (shop clerk, etc.) of the shop control device 30 inputs information indicating the guided seat, i.e., seat information, to the shop control device 30 together with the time-of-arrival information of the customer CM at the time of guiding the customer CM to a seat. By this input, the shop control device 30 acquires the seat information and the time-of-arrival information (process PR1). In the process PR1, the shop control device 30 can also acquire the customer information (time-of-arrival information) of the customer CM by communication with an external server, etc. capable of communicating with the shop control device 30, or file cooperation, etc.

[0062] The shop control device 30 generates a customer terminal screen at the time of accepting the input of the seat information and the time-of-arrival information, and temporarily stores the data in a prescribed storage place of the shop control device 30 (process PR2). The generated customer terminal screen corresponds to a display screen displayed by the shop display 43 provided at the seat indicated by the seat information.

[0063] The store control device 30 generates a code (two-dimensional code or the like) including the URL of the data storage location of the customer terminal screen data, the store visit time information, and the seat information as the data storage location information 452 (process PR3), and displays it on the store display device 43 provided at the seat of the customer CM (process PR4). From the viewpoint of theft prevention, in the process PR4, the store control device 30 can also display the code only for a certain time. In addition, in the process PR4, the place where the code is displayed can also not be the store display device 43, but can be arbitrary. For example, the store control device 30 can also output a paper on which the code is printed when guiding the customer CM to the seat, and deliver it to the customer CM.

[0064] The customer CM reads the data storage location information 452 with the camera of the customer terminal device 10 possessed by the customer CM. Thereby, the customer terminal device 10 acquires the URL of the data storage location of the customer terminal screen data, the store visit time information, and the seat information (process PR5). The customer terminal device 10 accesses the data storage location of the customer terminal screen data, and transmits the store visit time information and the seat information to the store control device 30 (process PR6).

[0065] The store control device 30 transmits the customer terminal screen data to the customer terminal device 10 when the store visit time information and the seat information coincide with the information of the user input to the store control device 30 (process PR7). The customer terminal device 10 displays the customer terminal screen when the customer terminal screen data is received.

[0066] In addition, the data storage location information 452 can include at least the information of the data storage location of the customer terminal screen data. The store control device 30 can also unconditionally transmit the customer terminal screen data to the terminal that accesses the data storage location of the customer terminal screen data. However, by generating the data storage location information 452 including the data storage location of the customer terminal screen data, the store visit time information, and the seat information, it is possible to determine whether the terminal has a legitimate authority when accessing the data storage location of the customer terminal screen data. As a result, it is possible to prevent the misordering of a person who is not the customer of the seat.

[0067] The store control device 30 receives the information of the order made by the store display device 43 and the customer terminal device 10, respectively, from the store display device 43 and the customer terminal device 10, respectively (process PR8). The store control device 30 manages the information of the order received from the store display device 43 and the information of the order received from the customer terminal device 10 as the order made at the same seat (process PR9).

[0068] Figure 18is a brief block diagram showing a specific example of the management apparatus 20. The management apparatus 20 is configured using an information device such as a personal computer, a server apparatus, or the like. The management apparatus 20 includes a communication section 21, an input section 22, an output section 23, a storage section 24, and a control section 25.

[0069] The communication section 21 is a communication device. The communication section 21 can also be configured as a network interface, for example. The communication section 21 performs data communication with other apparatuses via the network 70 according to the control of the control section 25. The communication section 21 can be an apparatus that performs wireless communication, or an apparatus that performs wired communication.

[0070] The input section 22 is configured using a keyboard, a pointing device (mouse, tablet, or the like), a button, a touch panel, or the like. The input section 22 is operated by the manager when inputting an instruction of the user (manager) of the management apparatus 20 to the management apparatus 20. The input section 22 can also be an interface for connecting an input device to the management apparatus 20. In this case, the input section 22 inputs an input signal generated in the input device according to the input of the manager to the management apparatus 20. The input section 22 can also be configured using a microphone and a voice recognition device. In this case, the input section 22 acquires a sound signal generated by the utterance of the manager, performs voice recognition on a sentence uttered by the manager, and inputs character string information of the recognition result to the management apparatus 20. The voice recognition processing can also be performed by the control section 25. The input section 22 can be configured in any structure as long as it is a structure capable of inputting an instruction of the manager to the management apparatus 20.

[0071] The output section 23 outputs information in a form that the manager can recognize. The output section 23 can also be an image display device such as a liquid crystal display, an organic EL (Electro Luminescence) display, or the like, for example. The output section 23 can be an interface for connecting an image display device to the management apparatus 20. In this case, the output section 23 generates a video signal for displaying image data, and outputs the video signal to the image display device connected thereto. The output section 23 can also be a device that outputs sound such as a speaker. The output section 23 can also be an interface for connecting a sound output device such as a speaker or a headphone to the management apparatus 20. In this case, the output section 23 generates a sound signal for playing back sound data, and outputs the sound signal to the sound output device connected thereto. The output section 23 can also be configured as a touch panel integrated with the input section 22.

[0072] The storage section 24 is configured by using a storage device such as a magnetic hard disk device or a semiconductor storage device. The storage section 24 stores data used by the control section 25. The storage section 24 stores data necessary when the control section 25 performs processing. The storage section 24 functions as, for example, a content information storage section 241, a customer attribute information storage section 242, and a presumption model storage section 243.

[0073] The content information storage section 241 stores content information. The content information includes text or images and the like displayed on the shop display device 43 of the shop system 110. The content information includes, for example, information (product group data) related to a certain product that can be provided in a shop that is a management target of the management system 100, information related to an advertisement, information related to a game provided to a customer, and the like.

[0074] The customer attribute information storage section 242 stores a customer attribute information table including information related to attributes of a customer logged in the management system 100 (hereinafter referred to as "customer attribute information"). Figure 19 is a diagram showing a specific example of a customer attribute information table. The customer attribute information table has a plurality of customer attribute information records. The customer attribute information record has, for example, each value of customer identification information, attribute information, order history, and frequency of visits to a shop. One customer attribute information record has information of a customer registered by one customer.

[0075] The customer identification information is identification information assigned to each customer. The attribute information can include, for example, information related to gender, age. The order history is information showing a history of past orders made by the customer. The order history can trace back to a history showing a prescribed period in the past, can trace back to a history showing a prescribed number of products in the past, or can be defined in other ways. The frequency of visits to a shop is information showing how often the customer visits a shop. For example, a prescribed category (every day, several times a week, once a week, once a month, and the like) can be defined in advance, and information showing which category the customer fits into can be used as a value of the frequency of visits to a shop.

[0076] The estimation model storage section 243 stores an estimation model. The estimation model is a model used when a product that the customer is likely to order is estimated based on customer attribute information. The estimation model can be constituted as a learned model obtained by machine learning using, for example, teacher data. In this case, as the combination of explanatory variables and objective variables of the teacher data, a combination of actual customer attribute information (for example, attribute information or an order history) and a product actually ordered by a customer in accordance with the customer attribute information can also be used. In addition, the combination of explanatory variables and objective variables can be arbitrarily defined. For example, a combination of a past order history and a classification of a product actually ordered can also be used. For example, a combination of an elapsed time from the first action described later and a product actually ordered thereafter or a classification of the product can also be used. For example, a combination of a required time from the first action to the second action of the customer described later and a product actually ordered thereafter or a classification of the product can also be used. The estimation model can be information such as a LUT (Look Up Table) obtained by analysis processing based on past statistics or the like.

[0077] The control section 25 is constituted using a processor such as a CPU (Central Processing Unit) and a memory (main storage device). By executing a program by the processor, the control section 25 functions as a content control section 251, a customer attribute information control section 252, and a determination section 253. In addition, all or a part of each function of the control section 25 can be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programable Logic Device), an FPGA (Field Programble Gate Aray), or the like. The above program can be stored in a computer-readable storage medium. The computer-readable storage medium refers to, for example, a removable medium such as a floppy disk, a magneto-optical disk, a ROM, a CD-ROM, a semiconductor storage device (for example, an SSD: Solid State Drive), a hard disk built into a computer system, a storage device, or the like. The above program can also be transmitted via an electric communication line.

[0078] The content control section 251 accepts registration of content information. For example, the content control section 251 collects content information received via the communication section 21, content information input via the input section 22. The content control section 251 records the collected content information in the content information storage section 241. The content control section 251 can transmit the content information stored in the content information storage section 241 to all of the store systems 110 at a prescribed timing (for example, once a day at a prescribed time). The content information transmitted from the content control section 251 is received by, for example, the store control device 30 of each store system 110.

[0079] The customer attribute information control section 252 controls the customer attribute information stored in the customer attribute information storage section 242. The customer attribute information control section 252 can also receive, for example, customer attribute information transmitted from the customer terminal device 10 as a registration request, generate a new customer attribute information record using the received customer attribute information, and register it in the customer attribute information table. The customer attribute information control section 252 can also receive information indicating the order history of a customer from the store control device 30, and update the order history of the customer attribute information.

[0080] When a determination request is received, the determination section 253 determines a product that is preferentially displayed for a customer indicated by the customer attribute information included in the determination request (hereinafter referred to as a "preferentially displayed product"). The determination section 253 transmits the preferentially displayed product as a determination result to the transmission source of the determination request. The transmission source of the determination request (for example, the store control device 30) displays the product image 432 of the product included in the preferentially displayed product on the store display device 43 of the unit seat 44 where the customer is seated.

[0081] The determination section 253 can also estimate, for example, a product that is likely to be ordered by a customer, and determine the estimated product as a preferentially displayed product. Such determination can be performed by an arbitrary process. More specifically, as follows.

[0082] For example, the determination section 253 can estimate a certain product that is likely to be ordered by a customer based on the customer attribute information and the estimation model stored in the estimation model storage section 243. The determination section 253 can also estimate a certain product that is likely to be ordered based on the attribute information of the customer included in the customer attribute information, for example. For example, a product can be estimated based on information such as gender, age (years), and the like included in the attribute information and the estimation model. The determination section 253 can also estimate a certain product that is likely to be ordered based on the past order history of the customer included in the customer attribute information. At this time, the determination section 253 can estimate a certain product that is likely to be ordered by a customer based on the estimation model stored in the estimation model storage section 243 and the order history.

[0083] The determination unit 253 can also determine the priority display goods based on a predefined relationship of similar goods, for example. For example, in a case where a large number of goods related to "tuna" have been ordered in the past, a group of goods defined as similar goods to tuna can be determined as priority display goods. For example, goods in a price band identical to or close to a price band of a relatively large number of goods ordered in the past can be determined as priority display goods. In a case where goods classified as high-priced goods have been ordered more than a prescribed reference, a group of goods classified as high-priced goods can be determined as priority display goods. The relationship of the price band to the goods is preferably predefined.

[0084] For example, the determination unit 253 can also determine the priority display goods based on the elapsed time from the first action of the customer. As a specific example of the first action, there is entry into the store. In this case, the determination unit 253 determines the priority display goods based on the elapsed time after the customer enters the store. Specifically, in a case where the elapsed time after entry is shorter than a prescribed time (e.g., 1 minute, 5 minutes), goods of beverages (e.g., soft drinks or alcoholic beverages) can be determined as priority display goods. In a case where the elapsed time after entry is longer than a prescribed time (e.g., 30 minutes, 1 hour, or in a case where a usable limit time is set in the store, the prescribed time before the usable limit time (e.g., 10 minutes before)), goods classified as desserts or goods classified as tea (including coffee) can be determined as priority display goods.

[0085] Such determination can also be made not on the elapsed time after entry but in a case where a prescribed condition (e.g., a condition that no order has been placed at all) is satisfied. In addition, the determination can also be made not according to the elapsed time after entry but according to the elapsed time after the customer arrives at a seat, or according to the elapsed time after registration of the seat identification information and the customer identification information is performed. In this case, the first action becomes the action of arriving at a seat, the action of performing registration of the seat identification information and the customer identification information.

[0086] As another specific example of the first action, there is the action of placing an order. In this case, the determination unit 253 determines the priority display goods based on the elapsed time after the customer last placed an order. Specifically, the determination unit 253 can also determine goods classified as rice and noodle dishes (e.g., rice bowls, ramen, etc.), goods classified as desserts, and goods classified as tea (including coffee) as priority display goods in a case where a prescribed length of time has elapsed after the customer last placed an order.

[0087] For example, the determination unit 253 can determine the priority display goods based on the required time from the first action of the customer to the second action. For example, as specific examples of the first action and the second action, the order action performed from the second last and the order action performed last can be respectively. That is, the priority display goods can be determined based on the length of the required time between the order and the order. In the case where the required time is longer than a prescribed threshold, the goods classified as the rice and noodle main dish (for example, rice bowl, ramen, and the like), the goods classified as the dessert, and the goods classified as the tea (including coffee) can be determined as the priority display goods.

[0088] Figure 20 is a brief block diagram indicating a specific example of the store control device 30. The store control device 30 is configured using, for example, an information apparatus such as a personal computer, a server device, or the like. The store control device 30 has a communication unit 31, an input unit 32 (an example of a designation reception unit and a store visit time information acquisition unit), an output unit 33, a storage unit 34, and a control unit 35.

[0089] The communication unit 31 is a communication apparatus. The communication unit 31 can also be configured as a network interface, for example. The communication unit 31 performs data communication with other devices via a network 71 according to the control of the control unit 35. The communication unit 31 can be a device that performs wireless communication, or can be a device that performs wired communication.

[0090] The input unit 32 is configured using an existing input apparatus such as a keyboard, a pointing device (mouse, tablet, or the like), a button, a touch panel, or the like. The input unit 32 is operated by the store manager when inputting the instruction of the user of the management device 30 (the store manager) to the store control device 30. The input unit 32 receives various operations such as the operation of setting the goods that are the objects of the discount and the remaining number of the above-mentioned goods that are the objects of the discount, the store visit time information, and the like. The input unit 32 can be an interface for connecting the input apparatus to the store control device 30. In this case, the input unit 32 inputs the input signal generated in the input apparatus according to the input of the store manager to the store control device 30. The input unit 32 can also be configured using a microphone and a voice recognition apparatus. In this case, the input unit 32 acquires a sound signal generated by the utterance of the store manager, performs voice recognition on the sentence uttered by the manager, and inputs the character string information of the recognition result to the store control device 30. The voice recognition processing can also be performed by the control unit 35. The input unit 32 can be configured in any structure as long as it is a structure capable of inputting the instruction of the store manager to the store control device 30.

[0091] The output section 33 outputs information in a form that can be recognized by the store manager. The output section 33 can be, for example, an image display device such as a liquid crystal display, an organic EL display, or the like. The output section 33 can be an interface for connecting the image display device to the store control device 30. In this case, the output section 33 generates a video signal for displaying image data, and outputs the video signal to the image display device connected thereto. The output section 33 can also be a device that outputs sound such as a speaker. The output section 33 can also be an interface for connecting the sound output device such as a speaker or a headphone to the store control device 30. In this case, the output section 33 generates a sound signal for playing back sound data, and outputs the sound signal to the sound output device connected thereto. In addition, the output section 33 can be configured as a touch panel integrated with the input section 32.

[0092] The storage section 34 is configured by using a storage device such as a magnetic hard disk device or a semiconductor storage device. The storage section 34 stores data used by the control section 35. The storage section 34 stores data required when the control section 35 performs processing. The storage section 34 functions as, for example, an inventory information storage section 341, a content information storage section 342, an order information storage section 343 (an example of an order management unit), and a screen storage section 344 (an example of a data storage unit).

[0093] The inventory information storage section 341 stores information related to inventory in the store in which the present device (the store control device 30) is installed. The information on the inventory can be input, for example, by the store manager operating the input section 32. The information on the inventory can be updated based on inventory information up to now, information related to newly purchased items, and information related to goods provided to customers by ordering.

[0094] The content information storage section 342 stores content information. The content information stored in the content information storage section 342 can be content information transmitted from the management device 20. The content information can include information related to goods (beverage food) that are not in inventory in the store.

[0095] The order information storage section 343 stores (manages) information related to the history of ordering by customers in the store in which the present device (the store control device 30) is installed. The order information storage section 343 contains, for example, information of customers (for example, identification information), information of orders, information indicating whether goods included in the order are provided, and information indicating whether settlement is performed, for each unit seat 44.

[0096] The screen storage section 344 stores (saves) data of a customer terminal screen that is displayed on the customer terminal device 10 as an order screen.

[0097] The control section 35 is configured using a processor such as a CPU and a memory (main storage device). The control section 35 functions as a customer attribute information management section 351, a display control section 352 (an example of a display unit and an order screen display unit), an order control section 353 (an example of an order reception unit, a first order reception unit, and a second order reception unit), and a generation section 354 (an example of a generation unit) by executing a program by the processor. In addition, all or a part of each function of the control section 35 can be implemented using hardware such as an ASIC, a PLD, and an FPGA. The above program can be stored in a computer-readable storage medium. The computer-readable storage medium refers to, for example, a removable medium such as a floppy disk, a magneto-optical disk, a ROM, a CD-ROM, a semiconductor memory device (for example, an SSD: Solid State Drive), a hard disk built into a computer system, and a storage device. The above program can also be transmitted via an electric communication line.

[0098] The customer attribute information management section 351 manages information about customers who come to a store provided with the present device (store control device 30). The customer attribute information management section 351 registers the unit seat 44 and the customer attribute information in the order information storage section 343 in correspondence with each other. The correspondence of the unit seat 44 and the customer attribute information can be acquired by arbitrary processing.

[0099] For example, the correspondence of the unit seat 44 and the customer attribute information can be performed by reading the code information displayed on the customer terminal device 10 when the customer enters the store by a prescribed reading device of the store system 110, and registering the unit seat 44 provided to the customer by the staff of the store. The unit seat 44 provided to the customer can be selected from the empty unit seats 44 by the customer attribute information management section 351 according to the number of customers. The customer identification information can also be included in the code information read by the prescribed reading device. The customer attribute information management section 351 acquires the customer identification information by decoding the read code information. The customer attribute information management section 351 registers the seat identification information indicating the unit seat 44 and the customer identification information in the order information storage section 343 in correspondence with each other.

[0100] For example, the correspondence of the unit seat 44 and the customer attribute information can be performed by photographing the code information displayed on the customer terminal device 10 by a prescribed photographing device provided on the unit seat 44. In this case, the photographing device transmits the seat identification information indicating the unit seat 44 provided with the present device and the photographed code information to the store control device 30. The customer attribute information management section 351 registers the customer identification information indicated by the code information and the seat identification information in the order information storage section 343 in correspondence with each other.

[0101] For example, the correspondence of the unit seat 44 and the customer attribute information can also be performed by the customer reading the code information set for each unit seat 44 by the customer terminal device 10. In this case, for example, the customer terminal device 10 can also transmit the customer identification information stored in the device, the store identification information obtained by decoding the code information, and the seat identification information to the management device 20. The management device 20 transmits the customer identification information and the seat identification information to the store control device 30 of the store system 110 indicated by the store identification information in correspondence. The customer attribute information management section 351 registers the received customer identification information and the seat identification information in the order information storage section 343 in correspondence.

[0102] The display control section 352 controls the display of the store display device 43. The display control section 352, for example, selects a display target product from the product group data stored in the content information storage section 342 without a special operation by the customer. At this time, the display control section 352, for example, can also select a product that is in stock in the store where the device is installed as the display target product. The display control section 352 displays the product included in the display target product on the store display device 43. For example, the display control section 352 can also randomly select a product from the products included in the display target product and display it on the store display device 43 in the order of selection. In addition, the display control section 352 transmits the data of the customer terminal screen to the customer terminal device 43 in the case where an access to the storage location of the data of the customer terminal screen is received from the customer terminal device 43.

[0103] The display control section 352 can also decide a product to be preferentially displayed (a preferentially displayed product) for each unit seat 44 based on a predetermined criterion. For example, the display control section 352 can also transmit a request for determination to the management device 20 for each unit seat 44 and decide the preferentially displayed product based on the preferentially displayed product received as a result of the determination. At this time, the display control section 352 can also decide the preferentially displayed product from among the preferentially displayed products determined by the management device 20, which can be provided to the customer (for example, in stock) in the store where the device is installed. The information required for determining the preferentially displayed product in the management device 20 is included in the request for determination. The product decided as the preferentially displayed product is displayed on the store display device 43 at a higher frequency than the product not decided as the preferentially displayed product. The product displayed other than the preferentially displayed product can also be decided according to the usual display control. For example, the product displayed other than the preferentially displayed product can also be randomly selected from the products included in the display target product as described above.

[0104] The display control section 352 can also control a prescribed number (hereinafter referred to as "priority display number") of the number of displayed goods per unit timing to display the product image 432 of the goods decided as priority display goods. The unit timing can be defined as a unit time (for example, 30 seconds, 1 minute, etc.) or a unit number of goods (for example, 5 goods, 10 goods). In the case where the unit timing is defined as 30 seconds and the priority display number is defined as 5, the display is controlled to display 5 priority display goods in 30 seconds.

[0105] The order control section 353 accepts an order corresponding to the operation of the customer. The order control section 353 receives information of the order made through the store display device 43 and the customer terminal device 10 from the store display device 43 and the customer terminal device 10, respectively. For example, in the case where an order is made based on the operation of the customer as explained in Figures 4-11 、 Figure 12 、 Figure 13 and Figure 17 The order control section 353 can also register the ordered goods in the order information storage section 343 in correspondence with the unit seat 44 where the order is made, in the case where an order is made based on the operation of the customer as explained in

[0106] The generation section 354 generates data storage place information including information of the storage place of the data of the customer terminal screen.

[0107] Figure 21 is a flowchart showing a specific example of the process of the store control device 30. First, the display control section 352 receives and acquires the content information from the management device 20 (step S101). The display control section 352 records the received content information in the content information storage section 342. The display control section 352 decides the display content for each store display device 43 (step S102) and causes each store display device 43 to display an image (step S103). By repeating the processes of steps S102 and S103, the product image, etc. are displayed on each store display device 43.

[0108] Figure 22is a diagram indicating an outline of a hardware structure example of the information processing apparatus 90 to which the present embodiment is applied. The information processing apparatus 90 includes a processor 91, a main storage device 92, a communication interface 93, an auxiliary storage device 94, an input / output interface 95, and an internal bus 96. The processor 91, the main storage device 92, the communication interface 93, the auxiliary storage device 94, and the input / output interface 95 are communicably connected to each other via the internal bus 96. The information processing apparatus 90 can be applied to the management apparatus 20 and the store control apparatus 30, for example. In this case, the communication section 21 and the communication section 31 can also be configured using the communication interface 93, for example. The storage section 24 and the storage section 34 can also be configured using the auxiliary storage device 94, for example. In addition, the control section 25 and the control section 35 can also be configured using the processor 91 and the main storage device 92.

[0109] (Modified example)

[0110] The product targeted for the special price, such as Figure 12 or Figure 13 and the like, can be a product whose price per unit weight decreases without changing the unit price of the product (in these diagrams, a product whose unit price is decreased from "120 yen" to "100 yen" is indicated) in addition to the case where the unit price of the product is decreased. Even in the case where the product is increased without changing the unit price of the product, the price per unit weight of the product decreases, and becomes a substantial decrease in price. Therefore, the product that is increased is also included in the product targeted for the special price.

[0111] Figure 23 is a diagram indicating a modified example of the image indicating the special price information displayed in the moving display region 440 of the order screen displayed by the store display apparatus 43.

[0112] Referring to Figure 23 in the present modified example, in the image 446 indicating the product targeted for the special price, a description that the number of the sushi included in the "selectively selected big-eye tuna" which is the product targeted for the special price is increased from 2 to 3 and an image of the product after the increase are included.

[0113] In the present embodiment, the management apparatus 20 and the store control apparatus 30 are configured as different apparatuses, but can be configured as an integrated apparatus. In addition, a part of the management apparatus 20 and the store control apparatus 30 can be configured as an integrated apparatus. For example, the store control apparatus 30 can also be configured to have the estimation model storage section 243 and the determination section 253. In the case where it is thus configured, the store control apparatus 30 can decide the product to be preferentially displayed without communicating with the management apparatus 20 (transmission of the determination request).

[0114] The management device 20 can be installed using a plurality of information processing devices. For example, the management device 20 can also be installed using a cloud or the like. For example, in the management device 20, the storage section 24 and the control section 25 can be installed in different information processing devices, respectively. For example, the storage section 24 of the management device 20 can also be installed in a plurality of information processing devices in a distributed manner. For example, the storage section 25 of the management device 20 can also be installed in a plurality of information processing devices in a distributed manner.

[0115] The above-described embodiments of the present application have been described in detail with reference to the accompanying drawings, but the specific configuration is not limited to the embodiments, and designs and the like within the scope of the gist of the present application are also included. Explanation of Reference Signs

[0116] 10 Customer terminal device 20 Management device 21, 31 Communication section 22, 32 Input section (example of a designation reception unit and a store visit time information acquisition unit) 23, 33 Output section 24, 34 Storage section 25, 35 Control section 30 Store control device (example of a control device) 40 Kitchen display device 41 Transport control device 42 Transport device 43, 43a, 43b, 43c Store display device (example of a display device) 44, 44a, 44b, 44c Unit seat 70, 71 Network 90 Information processing device 91 Processor 92 Main storage device 93 Communication interface 94 Auxiliary storage device 95 Input / output interface 96 Internal bus 100 Management system 110 Store system 241 Content information storage section 242 Customer attribute information storage section 243 Estimation model storage section 251 Content control section 252 Customer attribute information control section 253 Determination section 341 Inventory information storage section 342 content information storage section 343 subscription information storage section (example of subscription management unit) 344 customer terminal screen storage section (example of data storage unit) 351 customer attribute information management section 352 display control section (example of display unit and subscription screen display unit) 353 subscription control section (example of subscription reception unit, first subscription reception unit, and second subscription reception unit) 354 generation section (example of generation unit) 421 collection port 422 image of conveyance device 431 information display area 432, 432a, 432b, 432c, 432d, 432e product image 433 subscription operation area 434 subscription button 435 subscription candidate area 436 menu screen 437 classification button 438 product image of special offer target 439 product information 440 moving display area (example of moving display area) 441 setting operation area 442 auxiliary setting screen 443 image indicating discount campaign information 444 discount campaign display area 445 discount campaign menu image 446 image notifying product of special offer target 447 image indicating remaining number of product of special offer target 450, 451 prescribed position in track 452 data holding place information 461 product menu button

Claims

1. A control device that controls a display device provided on a seat, characterized by comprising a display unit that displays, on the display device, an order screen used when a customer seated on the seat orders a product, the order screen includes: a moving display area that sequentially displays each of images of a plurality of products that are order targets in a manner that moves toward a prescribed direction; a product menu button; and a menu screen displayed when the product menu button is operated, the menu screen includes images of a plurality of products that are order targets, when the menu screen is displayed, the position of the menu screen is fixed, and each of the images of the plurality of products displayed in the moving display area continues to move toward the prescribed direction.

2. The control device according to claim 1, characterized in that the menu screen further includes a plurality of classification buttons, when any one of the plurality of classification buttons is operated in the menu screen, a menu screen that includes images of products belonging to a classification of the operated classification button is displayed. ​

Images