Live broadcast interaction method and device

Abstract

The embodiment of the invention provides a live broadcast interaction method and device, and the method comprises the steps: displaying an account page of a target account in a live broadcast state, setting a target assembly on the account page, and displaying a commodity information block of a target commodity in the target assembly, according to the embodiment of the invention, the target account can transparently transmit the commodity information of the current live broadcast commodity in real time through the commodity information block in the target component in the live broadcast period, and non-live broadcast active users can acquire the commodity information of the current live broadcast commodity in the live broadcast room without entering the live broadcast room through a live broadcast room entrance, so that the user experience is improved. The conversion of non-live-broadcast active users is attracted, and the exposure conversion rate of the current live-broadcast commodity is improved. According to the embodiment of the invention, after the live broadcast of the target account is finished, the target account is responded to finish the live broadcast, and the target component is switched to the preset component, so that the user is prevented from being misled by the expired live broadcast information, the user interaction can be continued through the brand information, the shop information or the recommended commodity information displayed in the preset component, and the attention of the user is ensured.

Description

TECHNICAL FIELD

[0001] Embodiments of the present specification relate to the technical field of Internet, and particularly relate to a live broadcast interaction method and device. BACKGROUND

[0002] In the existing live broadcast e-commerce platform, the brand account homepage only prompts the live broadcast state with a static identifier (such as "live broadcast"), and cannot transparently transmit the real-time live broadcast commodity information. The user needs to enter the live broadcast room by clicking the brand account homepage, and can only see the current live broadcast commodity, which leads to the fact that some users directly swipe away because they do not quickly discover the live broadcast commodity of interest on the brand account homepage, resulting in a low exposure conversion rate of the live broadcast commodity. Therefore, an effective solution is urgently needed to solve the above problems. SUMMARY

[0003] Therefore, the embodiments of the present specification provide a live broadcast interaction method. One or more embodiments of the present specification also relate to a live broadcast interaction device, a computing device, a computer-readable storage medium, and a computer program product to solve the technical defects in the prior art.

[0004] According to a first aspect of the embodiments of the present specification, a live broadcast interaction method is provided, comprising:

[0005] displaying an account page of a target account in a live broadcast state, wherein the account page comprises a target component, the target component comprises a commodity information block of a target commodity, and the target commodity is determined based on a current live broadcast commodity of the target account;

[0006] in response to the target account ending the live broadcast, switching the target component to a preset component.

[0007] According to a second aspect of the embodiments of the present specification, a live broadcast interaction device is provided, comprising:

[0008] a page display module configured to display an account page of a target account in a live broadcast state, wherein the account page comprises a target component, the target component comprises a commodity information block of a target commodity, and the target commodity is determined based on a current live broadcast commodity of the target account;

[0009] a response module configured to switch the target component to a preset component in response to the target account ending the live broadcast.

[0010] According to a third aspect of the embodiments of the present specification, a computing device is provided, comprising:

[0011] a memory and a processor;

[0012] The memory is configured to store computer executable instructions, and the processor is configured to execute the computer executable instructions, which, when executed by the processor, implement the steps of the live broadcast interaction method.

[0013] According to a fourth aspect of the embodiments of the present specification, a computer readable storage medium is provided, which stores computer executable instructions, which, when executed by a processor, implement the steps of the live broadcast interaction method.

[0014] According to a fifth aspect of the embodiments of the present specification, a computer program product is provided, which includes a computer program or instructions, which, when executed by a processor, implement the steps of the live broadcast interaction method.

[0015] The live broadcast interaction method provided by the embodiments of the present specification displays the account page of the target account in a live broadcast state, sets a target component on the account page, and displays a product information block of a target product in the target component, where the target product is determined based on a current live broadcast product of the target account. Therefore, the target account can transmit the product information of the current live broadcast product in real time through the product information block in the target component during live broadcast. Users can directly learn the product information of the current live broadcast product in the live broadcast room through the account page of the target account. If it is determined that the current live broadcast product is interesting, the product information block can be clicked to purchase the current live broadcast product. The cumbersome path of “entering the live broadcast room, determining the current live broadcast product, and clicking the current live broadcast product to purchase” is not needed. Especially for non-live active users, the product information of the current live broadcast product in the live broadcast room can be obtained without entering the live broadcast room through the live broadcast room entrance, the conversion of non-live active users is attracted, the exposure conversion rate of the current live broadcast product is improved, and the instant conversion demand in the fragmented consumption scenario is greatly met. After the target account ends the live broadcast, the target component is switched to a preset component in response to the end of the live broadcast of the target account. The user is prevented from being misled by the expired live broadcast information, the user interaction is continued through the brand information, the store information, or the recommended product information displayed in the preset component, the user attention is ensured, and the user loss is avoided. BRIEF DESCRIPTION OF DRAWINGS

[0016] Figure 1 is a flowchart of a live broadcast interaction method provided by an embodiment of the present specification;

[0017] Figure 2 is a schematic diagram of a search result page for a target account in a live broadcast interaction method provided by an embodiment of the present specification;

[0018] Figure 3 is a schematic diagram of an account page of a first target account in a live broadcast interaction method provided by an embodiment of the present specification;

[0019] Figure 4 This is a schematic diagram of the account page of the second target account in a live streaming interaction method provided in one embodiment of this specification;

[0020] Figure 5a This is a schematic diagram of the account page of a third target account in a live streaming interaction method provided in one embodiment of this specification;

[0021] Figure 5b This is a schematic diagram of the account page of the fourth target account in a live streaming interaction method provided in one embodiment of this specification;

[0022] Figure 6 This is a schematic diagram illustrating the switching from the configuration page for the account page to the component editing page in a live streaming interaction method provided in one embodiment of this specification;

[0023] Figure 7 This is a schematic diagram illustrating the switching between a component editing page and an information prompt page in a live streaming interaction method provided in one embodiment of this specification;

[0024] Figure 8 This is a schematic diagram of the account page of the fourth target account in a live streaming interaction method provided in one embodiment of this specification;

[0025] Figure 9 This is a schematic diagram of the structure of a live interactive device provided in one embodiment of this specification;

[0026] Figure 10 This is a structural block diagram of a computing device provided in one embodiment of this specification. Detailed Implementation

[0027] Many specific details are set forth in the following description to provide a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar extensions without departing from the spirit of this specification. Therefore, this specification is not limited to the specific implementations disclosed below.

[0028] The terminology used in one or more embodiments of this specification is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of this specification. The singular forms “a,” “described,” and “the” as used in one or more embodiments of this specification and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term “and / or” as used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0029] It should be understood that, although the terms first, second, etc. can be employed in describing various information in one or more embodiments of the present specification, the information should not be limited to such terms. These terms are only used to distinguish one type of information from another type of information. For example, without departing from the scope of one or more embodiments of the present specification, first can also be referred to as second, and similarly, second can also be referred to as first. Depending on the context, the word "if" as used herein can be interpreted as "when" or "upon" or "in response to determining".

[0030] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in one or more embodiments of the present specification are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation portal for user to choose authorization or refusal.

[0031] First, the terms involved in one or more embodiments of the present specification are explained.

[0032] Response: indicates the state of the occurrence of the corresponding event or the satisfaction of the condition. The execution time of the subsequent action performed in response to the event or condition is not necessarily strongly associated with the time of the occurrence of the event or the establishment of the condition. For example, in some cases, the subsequent action can be performed immediately after the occurrence of the event or the establishment of the condition; in other cases, the subsequent action can be performed after a period of time after the occurrence of the event or the establishment of the condition.

[0033] Content application platform: an application platform integrating multiple contents. The content application platform provides users with a variety of multimedia contents, including but not limited to notes, topics, live broadcasts, on-demand videos, audios, graphic information, social interactions, etc.

[0034] Published content: content published in advance by an account or an AI (Artificial Intelligence) agent of a community application in the community application. The published content is a content form provided by the content application platform to publish the created content for other users to view, such as graphic information (e.g. notes), live broadcasts, comments, expressions or discussions published by users in the content application platform.

[0035] Trigger operation: refers to the clicking, sliding or other interactive operation of the relevant content, control, component in the display interface of the content application platform, published content, live broadcast interface, etc. The trigger operation can trigger the corresponding event and display the interface or information corresponding to the trigger operation.

[0036] Control: In computer user interface, "control" refers to any element that a user can directly interact with. These elements allow users to input data, select options, or trigger certain actions. Controls can be graphical (such as buttons, text boxes, checkboxes, etc.) or more abstract forms (such as voice commands). Buttons are typically used to perform an action or open a new interface; text boxes allow users to input or edit text information; checkboxes are used to represent a Boolean value (yes / no), which users can select or deselect; dropdown lists provide a list of options for users to choose from, usually displaying only one selected value; list boxes display multiple options, allowing users to select one or more items; labels display static text, often used to explain the function of other controls, and can also be used as a button; scrollbars enable users to navigate through larger datasets, such as browsing long documents or lists; images display static pictures and can sometimes be used as buttons; comboboxes combine the functionality of text boxes and dropdown lists, allowing users to either input text or select from a list. These controls are usually provided with standard styles by the operating system or development kits, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages (such as Java, C#, Python, etc.) have their own sets of controls, and provide corresponding APIs to create and manage these controls.

[0037] In the present specification, a live interaction method is provided, and the present specification also relates to a live interaction device, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0038] In practical applications, on a live e-commerce platform, the homepage of a brand account only prompts the current live state with a static identifier, and cannot display real-time live product information on the homepage. When a user browses the homepage of a brand account and determines that the brand account is currently live, if the user wants to know the current live product of the brand account, the user needs to enter the live room by clicking the live entry on the homepage, and then can see the current live product. The operation path is relatively cumbersome, which leads to the fact that some users directly swipe away because they cannot quickly discover the live product on the homepage in time, greatly reducing the exposure conversion rate of the live product, and therefore an effective solution is urgently needed to solve the above problems.

[0039] The live interaction method provided by the embodiments of the present specification can enable a user to quickly understand a target commodity when browsing a page of a target account, when the target account is in a current live state, by displaying a page of the target account in a live state, setting a target component on the page of the target account, and displaying a commodity information block of the target commodity in the target component, wherein the target commodity is determined based on a current live commodity of the target account. Therefore, the target account can transmit the commodity information of the current live commodity in real time through the commodity information block in the target component during live streaming, and the user can directly understand the commodity information of the current live commodity in the live streaming room through the page of the target account. When it is determined that the user is interested in the current live commodity, the user can purchase the current live commodity by clicking the commodity information block, without going through the cumbersome path of "entering the live streaming room-determining the current live commodity-clicking the current live commodity to purchase". In particular, for non-live active users, the non-live active users can obtain the commodity information of the current live commodity in the live streaming room without entering the live streaming room through the live streaming room entrance, thereby attracting the conversion of non-live active users, improving the exposure conversion rate of the current live commodity, and greatly meeting the instant conversion demand in the fragmented consumption scenario. In addition, after the target account ends live streaming, the target component is switched to a preset component in response to the target account ending live streaming, so as to avoid misleading users with expired live information, continue user interaction through brand information, store information, or recommended commodity information displayed in the preset component, ensure user attention, and avoid user loss.

[0040] Referring to Figure 1 , Figure 1 A flowchart of a live interaction method according to an embodiment of the present specification is shown, which specifically includes the following steps.

[0041] Step 102: displaying a page of a target account in a live state, wherein the page of the target account includes a target component, the target component includes a commodity information block of a target commodity, and the target commodity is determined based on a current live commodity of the target account.

[0042] Specifically, the target account can be understood as an account in a content application platform, and the target account can be any type of account. For example, the target account can be a brand account of a merchant, a personal account of a blogger, an official account of the platform, etc.

[0043] The account page of the target account can be understood as the account home page of the target account. For example, when the target account is a brand account of a merchant, the account home page of the target account can be understood as the account home page of the brand account of the merchant, and the account home page can display the avatar, name, introduction, and / or brand goods of the brand account of the merchant. When the target account is a personal account of a blogger, the account home page of the target account can be understood as the account home page of the personal account of the blogger, and the account home page can display the personal avatar, name, introduction, and / or recommended goods of the blogger.

[0044] The account page of the target account in the live streaming state can be understood as the account page of the target account in the live streaming state. For example, when the target account is a brand account of a merchant and the account page of the target account is the account home page of the brand account of the merchant, the account page of the target account in the live streaming state can be understood as the account home page of the brand account of the merchant, which displays that the brand account is currently in the live streaming state.

[0045] The live streaming state of the target account can be embodied by transmitting the live streaming state of the target account in the background area of the account page, or by setting a floating window on the account page, or by embedding a live streaming window in the account page. For example, when the target account is currently in the live streaming state, the background area of the account page displays the live streaming state in a display mode, such as displaying the words “live streaming” or “click to enter the live streaming room” in the background area of the account page, or using animation effects (such as flashing frames or bright icons) to display the live streaming state. At this time, any information about live streaming (such as icons, words “live streaming” or “click to enter the live streaming room”) in the background area of the account page can be clicked, and the user can directly jump to the current live streaming interface of the target account after clicking. After the live streaming ends, the background area of the account page automatically switches to the original state, such as displaying a preset background image (such as a recommended goods image or an account introduction of the target account) in the background area of the account page.

[0046] The target component can be understood as a column component arranged in the account page of the target account, used to display the product information block of the target product. The product information block of the target product can be understood as an information block used to display the product information (such as the product name and price of the target product) of the target product. The target product can be understood as the live product of the current live commentary of the target account in the live state; for example, in the case where the current live product of the target account in the live state is cosmetic A, the target product is cosmetic A; in the case where the current live product of the target account in the live state is cosmetic B, the target product is cosmetic B. The target product can also be understood as being determined according to the historical browsing record of the target account, as the product note just browsed by it is published, and in the case where the product corresponding to the product note matches a product in the live product list corresponding to the target account, the product is determined as the target product; in another case, the target product can also be a product recommended according to the account information of the target account, for example, a product selected intelligently according to the characteristics of the target account (account product library characteristics, real-time operation data, historical performance data, etc.) that is worth showing preferentially in the live room. Or, according to different entrances into the account page of the target account, the target product displayed in the product information block arranged in the target component of the account page is also different, that is, the target product displayed in the product information block can be dynamically adjusted according to the entrance of the account page. The specific implementation mode is as follows:

[0047] The target product is a live product of a current live commentary of the target account;

[0048] Or

[0049] The target product is a live product existing in a live product list corresponding to the target account and associated with target historical publishing content, the target historical publishing content being historical publishing content browsed at a preset time point determined according to a historical browsing record of the target account;

[0050] Or

[0051] The target product is a product recommended according to account information of the target account.

[0052] In specific implementation, the target commodity can be determined according to a multi-level priority strategy. For example, if the target account page is displayed in a manner that the user enters from a note page of a commodity note, and the commodity associated with the commodity note matches a commodity in a live commodity list corresponding to the target account, the matched commodity is determined as the target commodity. If there is no matched commodity, the target account is currently performing live streaming, and a commodity is being explained, the commodity being currently explained in the live streaming can be directly determined as the target commodity. If the user has a browsing record under the target account, for example, the user has just browsed a commodity note of the target account, and the commodity corresponding to the commodity note matches a commodity in a live commodity list corresponding to the target account, the matched commodity can be determined as the target commodity. If none of the above conditions is met, a suitable live commodity can be selected from the live commodity list corresponding to the target account according to account information (hot-selling commodities, main promoted commodities, etc.) of the target account to determine as the target commodity. Of course, in actual application, the selection of the target commodity can be determined according to actual needs, and the embodiments of the present specification do not make any limitation in this regard. According to the above-mentioned multiple target commodity selection strategies, when the user enters the account page from the note page of a commodity note, the commodity information block of the commodity that has just been browsed and is of interest to the user can be displayed in a prominent position of the account page, greatly enhancing the user's trust and satisfaction with the platform. If the user enters when the live streaming room is explaining a commodity, the commodity in the explanation can be preferentially displayed as the target commodity, which can quickly capture the user's attention and enable the user to immediately understand the highlights of the current live streaming, increasing the user's interest in staying in the live streaming room to watch, thereby improving the live streaming viewing time and interaction rate. The target commodity determined based on the historical browsing record under the target account (for example, a commodity note recently browsed by the user under the target account) utilizes the interest point already shown by the user, which can arouse the user's memory and improve the user's attention to the commodity, thereby improving the potential conversion rate. When there is no user behavior data for reference, the system can recommend the target commodity according to the operation needs of the target account (for example, main promoted commodities, clearance commodities, new products, high-profit commodities, etc.), helping the target account to achieve its business goals, such as clearing inventory, promoting new products, increasing exposure of joint brands, etc., thereby maximizing the commercial value of live streaming.

[0053] In actual application, the target component can automatically associate the live room background data of the target account, and when the target account mounts a live commodity in the live room, the target component can take the mounted live commodity as a target commodity and synchronously display the target commodity in the commodity information block of the target commodity. In addition, the target component can be arranged above the background area of the account page of the target account, the commodity information block of the target commodity is arranged in the target component, and the target component further includes at least one of the following information: promotion information of the current live commodity, live activity information, live interaction information, associated commodity information related to the current live commodity, and current live room information. The promotion information of the current live commodity includes but is not limited to full-reduction preferential information, time-limited discount information, member exclusive information, and combination sale information. The live activity information includes but is not limited to a live activity theme, a time of a live activity, a link of the live activity, and the like. The live interaction information includes but is not limited to comment / barrage information, like and share information, voting survey information, and mic interaction information. The associated commodity information related to the current live commodity includes but is not limited to a commodity name, a commodity price, and a commodity link of a commodity that can be sold in combination with the current live commodity. The current live room information includes but is not limited to an online number of the current live room, a live room introduction, and a live room title.

[0054] Therefore, in the target component, the commodity information block of the target commodity can be displayed, and promotion information, live activity information, live interaction information, associated commodity information, and live room information can be integrated. Through the multi-dimensional information aggregation manner, the user stay time and the interaction willingness can be improved, and the attraction and conversion rate of live content can be enhanced. Meanwhile, the user can obtain detailed live information without jumping to the live room, and the browsing efficiency and shopping experience can be improved.

[0055] In specific implementation, there are various ways to display the account page of the target account in a live state, for example, entering the account page of the target account from a published content page (note page) of the target account or entering the account page of the target account from a search page of the target account. The specific implementation manner is as follows:

[0056] The account page of the target account in a live state is displayed, and the account page of the target account in a live state includes:

[0057] The account page of the target account in a live state is displayed in response to a click operation on the target account in the published content of the target account in a live state.

[0058] Specifically, in one implementation, when the front end displays the published content of the target account in a live state, the account page of the target account in a live state is displayed in response to a click operation of a user on the target account displayed in the published content of the target account in a live state.

[0059] Take an example of entering the account page of the target account from the publishing content page (note page) of the target account.

[0060] For example, the user is browsing a product note (the product note is associated with product A), and then enters the account page of the target account by clicking the target account information on the note page.

[0061] The specific implementation logic is as follows: on the note page of the product note, the user clicks the avatar or nickname of the target account corresponding to the product note to initiate an access request for accessing the account page of the target account. The access request carries the product identifier of the product A associated with the product note and the identifier of the target account.

[0062] The server processes the access request, determines the target account according to the identifier of the target account, judges whether the target account is currently live streaming, if it is determined that the target account is currently live streaming, acquires the product list of all products being promoted in the live streaming, checks whether the product A is in the product list according to the product identifier of the product A, if yes, takes the product A as a matching product and passes it to the front end.

[0063] The front end displays the account page of the target account, which includes a target component with a product information block for displaying live streaming products in the product information block. In the case where the front end receives the matching product returned by the server: product A, the product information block of the target component will display the product information of the product A. At this time, the product A is the target product. In addition, in one implementation scheme, the target component may also display the product information blocks of other products in the live streaming.

[0064] In another implementation, the front end displays a search result page containing the account content of the target account (such as the account name, account avatar, and product publishing content associated with the target account) in response to the keyword search operation of the user for the target account with a live streaming state; and displays the account page of the target account in the live streaming state in response to the click operation of the user for the target account in the search result page.

[0065] Take an example of entering the account page of the target account from the search page of the target account.

[0066] For example, the user path is: search page-input target account-click the target account in the search result page, that is, the user inputs the keyword of the target account in the search bar of the search result page, and initiates an access request for accessing the account page of the target account by clicking the search control. The access request carries the identifier of the target account.

[0067] The service end processes the access request, determines a target account according to the identifier of the target account, judges whether the target account is currently live streaming, if it is determined that the target account is currently live streaming, acquires a product list of all products being promoted in the live streaming, and then according to the order of the products in the product list, determines a target product and delivers the target product to the front end.

[0068] The front end displays the account page of the target account, the account page including a target component provided with a product information block, for displaying the live streaming product in the product information block, in the case where the target product returned by the service end is received by the front end, the product information of the target product is displayed in the product information block of the target component.

[0069] In other implementable solutions, the account page of the target account in the live streaming state can also be displayed in response to a click operation of a user on a third-party link of the account page of the target account in the live streaming state, or the account page of the target account in the live streaming state can be displayed through the way of homepage recommendation. According to different entrances to the account page of the target account, the target product displayed in the product information block provided in the target component of the account page is also different, that is, the target product displayed in the product information block can be dynamically adjusted according to the entrance of the account page.

[0070] For ease of understanding, in the embodiments of the present specification, the trigger condition of keyword search is taken as an example to introduce the display of the account page of the target account in the live streaming state.

[0071] Referring to Figure 2 , Figure 2 is a schematic diagram of a search result page of a target account in a live streaming interactive method provided by an embodiment of the present specification.

[0072] Figure 2 The search result page includes a search bar, the target account: cosmetic brand AA is displayed in the search bar; a top navigation bar is provided below the search bar, the top navigation bar includes navigation controls such as “comprehensive, user, product, filtering” and the like; a main title area is provided below the top navigation bar, the main title area is used to display the avatar, nickname and attention control of the cosmetic brand AA; a product recommendation area is provided below the main title area, two product recommendation components are provided in the product recommendation area, each product recommendation component is used to display the product name (such as cosmetic A, cosmetic B) and price of the recommended product; and the search bar, top navigation bar, main title area and product recommendation area are all provided above the background area of the search result page, and the content displayed in the background area is related to the live streaming state of the target account, in the case where the live streaming state of the target account is currently live streaming, the content displayed in the background area is the content reflecting that the target account is in the live streaming state, wherein, Figure 2The "click into the live room" button in the background area is used to represent that the live broadcast state of the target account is currently in the live broadcast state, and in the case that the live broadcast state of the target account is in the live broadcast end state, the background area displays the content reflecting the target account processing the live broadcast end. For details, please refer to the above detailed description, which will not be repeated here.

[0073] In addition, a content display area is arranged below the commodity recommendation area, and a label bar is displayed in the content display area. The label bar includes controls such as "comprehensive, strategy, store exploration, and filtering options". Below the label bar, recommended commodity publishing content is displayed, such as Figure 2 the notes of commodity 1 and the notes of commodity 2.

[0074] Referring to Figure 3 , Figure 3 is a schematic diagram of an account page of a first target account in a live broadcast interaction method provided by an embodiment of the present specification.

[0075] Figure 3 The account page of the target account can be understood as an account page displayed on the client by the user clicking Figure 2 the avatar or nickname of the target account: cosmetic brand AA.

[0076] Figure 3 In , the account page can be divided into two areas, the upper part is the background area, and the lower part is the content display area. First, the background area is used to display the current live broadcast state (live broadcast, end of live broadcast, etc.) of the target account: cosmetic brand AA, and the background area is provided with a main title area and a target component. The main title area is used to display the avatar, nickname, platform identifier, brand introduction, and social interaction indicators such as the number of attention, the number of fans, the number of likes and the number of collections, a private message control, a follow control, etc. of the target account: cosmetic brand AA. The target component is used to display the product information block of the target product (cosmetic A in Figure 3 ), which is used to display the product information of the target product (such as the name of cosmetic A and the price of cosmetic A), and the target component can also display the limited time discount information of the target product (such as Figure 3 the target component in : limited time activity: live room full discount). Secondly, the content display area is used to display a plurality of content information blocks, and each content information block is used to display the publishing content of the product related to the target account, such as the product notes of the products sold by the merchant corresponding to the target account: the notes of cosmetic A and the notes of cosmetic B.

[0077] In the case that the product information block in the target component is triggered, at least one of a product detail page of a target product in the product information block, a live broadcast page of a target account, or a note page associated with the target product can be displayed. In actual applications, these triggering operations can vary due to different contexts. For example, if the target account is live broadcasting and the target product in the product information block that is clicked is the product currently being explained in the live broadcast, triggering the product information block can directly jump to the live broadcast page. Of course, if the target product in the product information block that is triggered is not the product currently being explained in the live broadcast, triggering the product information block can jump to the product detail page of the target product or the associated note page.

[0078] In specific implementations, when the live broadcast product of the target account is switched, the target product displayed in the product information block in the target component is also switched, realizing real-time linkage of live broadcast content and display information. The specific implementation manner is as follows:

[0079] The target product is a first live broadcast product currently explained by the target account, and the method further includes:

[0080] In response to an explanation product switching operation performed by the target account, switching a product information block of the first live broadcast product in the target component to a product information block of a second live broadcast product, the explanation product switching operation being used to switch a currently explained product from the first live broadcast product to the second live broadcast product.

[0081] The second live broadcast product can be understood as a next live broadcast product to be switched, for example, the second live broadcast product being a next live broadcast product selected by the anchor end from a live broadcast product list of the target account in a live broadcast process.

[0082] Specifically, the first live broadcast product and the second live broadcast product are determined based on a current live broadcast product and do not have fixed reference products. For example, in the case that the current live broadcast product is cosmetic A and the next live broadcast product is cosmetic B, the first live broadcast product is cosmetic A and the second live broadcast product is cosmetic B. In the case that the current live broadcast product is cosmetic B and the next live broadcast product is cosmetic A, the first live broadcast product is cosmetic B and the second live broadcast product is cosmetic A.

[0083] The live broadcast product switching operation can be understood as a behavior of the target account in a live broadcast process, in which the target account switches from introducing one product to introducing another product. This switching includes but is not limited to changes in oral description and changes in displayed products.

[0084] In actual application, in response to the live switching operation of the target account, not only the first live product information block is switched to the second live product information block in the target component, but also other information in the target component, except the product information block, is switched to the information associated with the second live product, such as the promotion information of the second live product.

[0085] For example, the target account introduces cosmetic A and cosmetic B in turn during live streaming. First, the target account starts to introduce cosmetic A, at this time, cosmetic A is the first live product, and the target component displays the product information block containing cosmetic A and the instant promotion information of the cosmetic A; when the target account is ready to switch to the next product, cosmetic B, the background system detects this switching action and triggers the update of the target component, automatically updating the product information block of cosmetic A in the target component to the product information block of cosmetic B, and updating the promotion information of cosmetic A in the target component to the promotion information of cosmetic B, and so on.

[0086] For the live streaming end of the target account, the anchor can select the current explanation product card from the live product list corresponding to the target account during live streaming, and then the live streaming room will pop up the card. Specifically, the anchor is using the live streaming background system for real-time live streaming, at this time, the live streaming has started, and the audience is watching the live streaming, at this time, an already pre-configured product list (live product library or this live product list, etc.) will be displayed in front of the anchor, each product is displayed in the form of a card, including but not limited to product picture, name, price, inventory, explanation order, etc. When the anchor starts to explain a product, the corresponding product card can be manually clicked or selected, at this time, the product card will be displayed in the live streaming picture. Generally, the popped-up product card usually appears in the form of a semi-transparent floating layer, a bottom banner, a side bar, etc. in the live streaming watching interface of the audience, after the product card is popped up, the audience can see the key information (picture, name, price, purchase button, etc.) of the product and directly click to jump to order.

[0087] In another possible implementation, in order to further improve the user participation and live streaming fluency, the target component can not only display the product information block of the current live product, but also pre-display the product information block of the next live product, so that the user can see the product information of the product to be introduced in advance, such as product name, picture, price, etc., thereby stimulating the user's expectation and staying intention.

[0088] The live interaction method provided by the embodiments of the present specification, when the live goods of the target account are switched, the goods information block in the target component and other information in the target component are also updated synchronously according to the update of the live goods. This dynamic synchronous updating mechanism helps users to obtain detailed information of the current explanation goods at the first time, reduces the information searching cost, improves the decision efficiency, and enhances the purchase willingness. At the same time, the real-time updated goods information block and other information in the target component also improve the professionalism and interactivity of the live broadcast, so that users are more likely to follow the rhythm of the live broadcast and participate in interaction and order purchase. For the target account, this mechanism helps to efficiently manage the goods display process and improve the live conversion rate and operation efficiency.

[0089] In addition, it should be noted that when the target account is in a live state, the current live goods of the target account are different, and the style of the goods information block in the target component of the account page and the information displayed therein can also be different. For example, when the current live goods of the target account are electronic products, the goods information block in the target component can be white in background color, highlighting the sense of technology, and clearly showing the multi-angle view of each face of the electronic product in the goods information block. When the current live goods of the target account are cosmetics, the goods information block in the target component can be a background color matching the color of the cosmetics, highlighting the sense of seniority, and the comprehensive evaluation information of the cosmetics by historical users can be embodied in the goods information block.

[0090] In order to further improve the exposure of the current live goods and improve the purchase conversion rate of the users for the current live goods, the content information block of the first published content related to the target goods can also be displayed at the top of the content display area of the account page of the target account. The specific implementation manner is as follows:

[0091] The account page further includes a content display area, and the content display area displays at least one of the content information block of the first published content and the live card corresponding to the target goods at the top, the first published content being published content related to the target goods.

[0092] In order to facilitate understanding, the following embodiments are introduced respectively by taking the content display area included in the account page for displaying at the top the content information block of the first published content (first implementation scheme) and the content display area included in the account page for displaying at the top the live card corresponding to the target goods (second implementation scheme).

[0093] In the first implementation scheme, the account page further includes a content display area, and the content display area displays at the top the content information block of the first published content, the first published content being published content related to the target goods.

[0094] The content display area can be understood as an area in the account page of the target account for displaying the pre-published publishing content (product notes) of the target account, such as an area for collectively displaying product notes related to the target account. The target account related product can be understood as a product sold by a merchant corresponding to the target account. The product note related to the target account can be understood as a product note of the product sold by the merchant corresponding to the target account.

[0095] The first publishing content can be understood as a text and image note content related to the target product for introducing or promoting the target product. In the case where the target product is a current live product, the first publishing content is usually the content displayed first in the content display area, for example, a top note. Still taking the above as an example, in the case where the current live product is cosmetic A, the first publishing content can be understood as a text and image note for introducing or promoting the cosmetic A.

[0096] The content information block can be understood as a component or module in the content display area for displaying specific information of the first publishing content, and can be understood as an information display unit in the content display area. For example, in the content display area, there are card type information blocks, and each information block contains at least the first publishing content related to the target product.

[0097] Still taking the example that the target account is live streaming cosmetic A, all notes of the target account associated product can be displayed in the content display area, the first publishing content is a text and image note for introducing cosmetic A, and the content information block is a cover picture, title, price, etc. of the first publishing content displayed in the content display area in the form of a card, so as to realize that the user can enter the product detail page of the cosmetic A in response to a click.

[0098] The live streaming interaction method provided by the embodiments of the present specification displays the product information of the current live product in the product information block, and displays the first publishing content related to the current live product in the content information block of the content display area by setting the product information block in the target component of the account page, thereby realizing real-time transmission of the current live product and further improving the transmission and promotion effect of the current live product. Through the above two transmission implementations for the current live product, not only the exposure of the current live product is improved, but also the user can obtain the product information of the current live product in the target component in the first time without entering the live room when browsing the account page of the target account, and the user's grass-planting power for the current live product can be enhanced through the form of text and image notes, so as to guide the user to enter the live room or directly place an order for purchase, improve the exposure conversion rate of the current live product, and enhance the user's shopping experience.

[0099] The same as the target component, when the live broadcast commodity of the target account is switched, the content information block displayed on the content display area is also updated. The specific implementation is as follows:

[0100] When switching from the first live broadcast commodity to the second live broadcast commodity, the following is further included:

[0101] In response to the live broadcast commodity switching operation of the target account, the second published content related to the second live broadcast commodity is determined from the published content of the target account;

[0102] The content information block of the second published content is displayed on the content display area;

[0103] The first live broadcast commodity is the current live broadcast commodity, and the second live broadcast commodity is the next live broadcast commodity to be switched.

[0104] Specifically, the first live broadcast commodity, the second live broadcast commodity, and the specific explanation of the live broadcast commodity switching operation are described in the above embodiment, which will not be repeated here.

[0105] The published content of the target account can be understood as the historical published text and image notes of the target account, and these historical published text and image notes are related to the live broadcast commodity of the target account.

[0106] In actual application, in response to the live broadcast commodity switching operation of the target account, not only the commodity information block of the first live broadcast commodity is switched to the commodity information block of the second live broadcast commodity in the target component, but also other information in the target component, in addition to the commodity information block, is switched to information associated with the second live broadcast commodity, such as promotion information of the second live broadcast commodity. At the same time, the account page also includes a content display area, and the content information block of the first published content is displayed on the content display area. In response to the live broadcast commodity switching operation of the target account, the second published content related to the second live broadcast commodity is determined from the published content of the target account, and the content information block of the second published content is displayed on the content display area.

[0107] Following the above example, the target account introduces cosmetic A and cosmetic B in turn during the live broadcast process. First, the target account starts to introduce cosmetic A, at this time cosmetic A is the first live broadcast commodity, and the target component displays the commodity information block containing cosmetic A and the real-time promotion information of the cosmetic A; at the same time, the content display area of the account page of the target account displays the content information block of the text and image note related to cosmetic A.

[0108] When the target account is ready to switch to the next product: cosmetic B, the background system detects this switching action, triggers the update of the target component, automatically updates the product information block of cosmetic A in the target component to the product information block of cosmetic B, and also updates the promotion information of cosmetic A in the target component to the promotion information of cosmetic B, etc. At the same time, the update of the content display area in the account page of the target account is triggered, and the content information block of the note related to cosmetic A displayed at the top of the content display area is automatically updated to the content information block of the note related to cosmetic B.

[0109] The live interaction method provided by the embodiments of the present specification can update the product information block in the target component, other information in the target component, and the content information block displayed at the top of the content display area when the target account switches the live product, which can help the user to obtain the detailed information of the current product in the first time, reduce the information search cost, improve the decision efficiency, and enhance the purchase willingness. At the same time, the automatically matched and displayed notes related to the switched live product can greatly improve the content reuse rate and the user interaction rate. Through the dynamic switching of two target products, the user's attention and purchase willingness for the target product can be further improved, and the product purchase conversion rate can be improved.

[0110] In order to enhance the user's understanding and trust of the current live product, the live explanation card of the current live product can be displayed at the top of the content display area, and the note related to the current live product can be displayed on the live explanation card, and the live information related to the current live product can also be displayed on the live explanation card.

[0111] In the second implementation scheme, the account page further includes a content display area, and the content display area displays a live card (i.e., a live explanation card) corresponding to the target product at the top, and the live explanation card includes first published content related to the target product and first live information of the target product.

[0112] The detailed explanation of the content display area and the first published content can be referred to the above-mentioned embodiments, and will not be repeated here.

[0113] The first live information of the target product can be understood as the number of viewers in the current live room watching the current live product, the number of sold products of the current live product, etc.

[0114] Specifically, the account page of the target account includes a content display area, the content display area can display a live commentary card of the current live commodity at the top, the live commentary card is used to display the text note related to the current live commodity and the live information of the current live commodity. And other positions of the content display area can continue to display content information blocks containing text notes of other commodities.

[0115] Still taking the example that the target account is live streaming cosmetic A, the content display area can display a live commentary card of cosmetic A at the top, the live commentary card of cosmetic A displays the text note related to cosmetic A, the key number of the live room where cosmetic A is located, the current selling quantity of cosmetic A in the live room, and the like. And other positions of the content display area except the live commentary card of cosmetic A can continue to display text notes of other commodities associated with the target account.

[0116] The live interaction method provided by the embodiments of the present specification can not only display the note content related to the current live commodity, but also synchronously present the real-time data and interactive information of the live room, thereby enhancing the understanding and trust of the user for the current live commodity. Through this information aggregation form, the professionalism and interactivity of the live content can be improved, so that the user can obtain comprehensive information of the current live commodity and the live room without switching, thereby improving the user's stay time and purchase conversion rate on the account page of the target account. At the same time, the real-time display of the live information (such as the number of viewers and the selling quantity) can also create a hot-selling scene, stimulate the user's herd mentality and purchase desire, and greatly improve the live effect and user participation.

[0117] Then, when the live commodity of the target account is switched, the content displayed in the live commentary card displayed at the top of the content display area will also be updated. The specific implementation manner is as follows:

[0118] When switching from the first live commodity to the second live commodity, further comprising:

[0119] In response to the live commodity switching operation of the target account, determining second published content related to the second live commodity from the published content of the target account, and obtaining second live information of the second live commodity in the target account;

[0120] Displaying a live commentary card of the second published content and the second live information in the content display area;

[0121] Wherein, the first live commodity is the current live commodity, and the second live commodity is the next live commodity to be switched.

[0122] Specifically, the specific explanation of the first live commodity, the second live commodity, and the live commodity switching operation is referred to the above embodiments, which will not be repeated here.

[0123] The published content of the target account can be understood as the historical published notes of the target account, and the historical published notes are related to the live commodity to be broadcast of the target account.

[0124] In actual application, in response to the live commodity switching operation of the target account, not only the commodity information block of the first live commodity is switched to the commodity information block of the second live commodity in the target component, but also other information in the target component except the commodity information block is switched to the information associated with the second live commodity, such as the promotion information of the second live commodity. At the same time, the account page also includes a content display area, and in the case that the live explanation card of the target commodity is displayed at the top in the content display area, in response to the live commodity switching operation of the target account, the second published content related to the second live commodity is determined from the published content of the target account, and the second live information of the second live commodity in the target account is obtained; then the live explanation card including the second published content and the second live information is replaced with the live explanation card including the first published content and the first live information, and is displayed at the top in the content display area.

[0125] In the above example, the target account introduces the cosmetic A and the cosmetic B in turn during the live broadcast. First, the target account starts to introduce the cosmetic A, and at this time, the cosmetic A is the first live commodity, and the target component displays the commodity information block including the cosmetic A and the instant promotion activity information of the cosmetic A; at the same time, the live explanation card of the cosmetic A is displayed at the top in the content display area of the account page of the target account, and the live explanation card of the cosmetic A displays the notes related to the cosmetic A and the live room viewing number of the live room where the cosmetic A is located, the current sales number, the historical sales number, and the like of the cosmetic A.

[0126] When the target account is ready to switch to the next commodity, the cosmetic B, the background system detects this switching action, triggers the update of the target component, and automatically updates the commodity information block of the cosmetic A in the target component to the commodity information block of the cosmetic B, and also updates the promotion information of the cosmetic A in the target component to the promotion information of the cosmetic B, and the like. At the same time, the update of the content display area in the account page of the target account is triggered, and the live explanation card of the cosmetic A displayed at the top in the content display area is replaced with the live explanation card of the cosmetic B, and the live explanation card of the cosmetic B displays the notes related to the cosmetic B and the live room viewing number of the live room where the cosmetic B is located, the current sales number, the historical sales number, and the like of the cosmetic B.

[0127] The live interaction method provided by the embodiments of the present specification can not only automatically update the product information block in the target component, other information in the target component, the notes in the live commentary card of the target product displayed on the content display area, and the live information according to the current live product when the live product of the target account is switched, but also synchronously update the notes in the live commentary card of the target product displayed on the content display area and the live information, so as to realize seamless connection of the product display content of the current live product. Through this dynamic mechanism, the user can always see the information (such as product notes, live data, and interactive entry, etc.) consistent with the current commentary product of the target account through the product information block in the target component and the live commentary card displayed on the content display area, and the user's viewing coherence and participation for the current live product can be improved. Moreover, through real-time updating of the live commentary card, the user can obtain the product information of the current live product in the live commentary card without manually searching for the product information of the current live product, which greatly improves the browsing efficiency and shopping experience of the user. Moreover, through this data visualization capability, the overall interaction rate and transaction rate of the live broadcast can be more effectively improved.

[0128] Referring to Figure 4 , Figure 4 is a schematic diagram of a second account page of a target account in a live interaction method provided by an embodiment of the present specification.

[0129] Figure 4 The other account page of the target account is used to display the content display area of the account page and the content information block of the first published content displayed on the content display area.

[0130] Similar to the overall layout of Figure 3 , Figure 4 can also be divided into two areas, the upper area is a background area, and the lower area is a content display area. First, the background area is used to display the current live state (live, end live, etc.) of the target account: the makeup brand AA, and the background area is provided with a main title area, a target component, and a comment component. The main title area is used to display the avatar, nickname, platform identifier, brand introduction, and social interaction indicators such as the number of attention, the number of fans, the number of likes and collections, a private message control, and a follow control of the target account: the makeup brand AA. The target component is used to display the product information block of the target product, and the product information block is used to display the product information (such as the makeup product A and the price of the makeup product A) of the target product. The target component can also display the limited-time full-reduction discount information (such as the limited-time activity: full-reduction in the live room) of the target product. The comment component displays the recommendation information for the target account, wherein the recommendation information is determined based on the comment content analysis for the target account and the size information of the comment component. Specifically, the recommendation information for the target account can be the comment content of the target account.

[0131] Secondly, the content display area is used to display multiple content information blocks, each of which displays text and image notes related to products relevant to the target account. Figure 4 In the double-column content information block of the content display area, the content information block corresponding to the current live broadcast product of cosmetic brand AA, such as the image and text notes related to cosmetic A, is displayed at the top, i.e. Figure 4 The first content information block on the left in a double-column content information block.

[0132] If cosmetic brand AA switches its current live-stream product from cosmetic A to cosmetic B, then... Figure 4 In the two-column content information block, the first content information block on the left is switched to the content information block corresponding to the graphic notes related to cosmetics B.

[0133] See Figure 5a , Figure 5a This is a schematic diagram of the account page of a third target account in a live streaming interaction method provided in one embodiment of this specification.

[0134] Figure 5a This is another type of account page for the target account, used to display the content display area of ​​the account page and to display the live broadcast explanation card of the current live broadcast product at the top of the content display area.

[0135] and Figure 3 to Figure 4 Their overall layouts are similar. Figure 5a The content can be divided into two areas: a background area at the top and a content display area at the bottom. First, the background area displays the current live streaming status of the target account: cosmetic brand AA (live streaming, live streaming ended, etc.), and includes a main title area, target components, and comment components. The main title area displays the target account's avatar, nickname, platform logo, brand introduction, and social interaction metrics such as the number of followers, fans, likes, and favorites, as well as controls for sending private messages and following. The target component displays the product information block for the target product (e.g., cosmetic A and its price), and can also display limited-time discount information for the target product (e.g., limited-time promotion: live stream discount of ***).

[0136] Secondly, the content display area is used to show multiple content information blocks. Each content information block displays text and image notes related to the target account's products. However, if the cosmetic brand AA is currently live streaming, the products featured in the live stream will be displayed as live stream explanation cards. Figure 5a The position of the first content information block on the left in the double-column content information block, i.e.Figure 5a The first content block on the left in the two-column content information block will be replaced by the live broadcast explanation card of the current live broadcast product of the cosmetic brand AA.

[0137] If cosmetic brand AA switches its current live-stream product from cosmetic A to cosmetic B, then... Figure 5a The first live-stream explanation card on the left in the two-column content information block switches to the live-stream explanation card for cosmetic B, while cosmetic A may be in... Figure 5a The related text and image notes are displayed in other content information blocks.

[0138] Step 104: In response to the target account ending the live stream, switch the target component to a preset component.

[0139] Specifically, the triggering methods for a target account to end a live stream include, but are not limited to, manual termination, such as the target account actively closing the live stream by clicking the "End Live Stream" button during the live stream; automatic termination, such as when the platform pre-sets a live stream duration, and the system automatically ends the live stream when the predetermined duration is reached; abnormal interruption, such as when the network is disconnected or the equipment malfunctions during the live stream and the connection cannot be restored within a certain period of time, and the system automatically ends the live stream when the number of viewers is below a preset threshold, such as when the number of viewers in the live stream room is continuously below a preset threshold.

[0140] Therefore, in response to any of the above-mentioned target accounts ending their live streams, the target component will be switched to the preset component.

[0141] The preset component includes any one of the following:

[0142] The preset component is the store component of the target account. When the store component is triggered, the user is redirected to the store page of the target account.

[0143] The preset component is a component that has been pre-processed with live streaming association operations. When the target account performs the editing operation on the account page, it establishes an association between the preset component and the live stream.

[0144] Specifically, preset components can serve as store entry points, meaning that preset components are the access points to the target account's store page, allowing users to jump to the target account's store page through these preset components; preset components can also be preset components associated with live streams, meaning that when the target account is editing its account page, it can associate a certain component with a live stream, so that the component can exhibit special behaviors or styles during the live stream.

[0145] In practical applications, the preset component serving as a store jump-in portal is a shortcut portal of the target account store. When clicked or triggered by a user, it jumps to the store page (store home page) of the target account, which can be regarded as a general component configured by the target account for a long time and does not necessarily be bound with live streaming, but can be used in live streaming related pages. For example, on the home page of a certain brand account, there is a permanent "official flagship store" button component. This button component can be understood as a preset component pre-configured by the certain brand account, with uniform style and fixed function: after being clicked by a user, it jumps to the official flagship store home page of the certain brand account on the platform. The preset component is uniformly designed and configured by the brand account, and still exists and is effective even if there is no live streaming at present. The preset component set in this way can strengthen the brand and guide private domain traffic into a transaction closed loop.

[0146] As a preset component associated with live streaming content, it has been bound with certain specific live streaming completion data before the target account performs editing operation on its account page, and can be directly called during home page editing to realize automatic synchronization of content. For example, a certain brand account plans to hold a live streaming A on a certain day in a certain month of a certain year, and a preset component can be created in advance, which is bound to the live streaming A, and the live streaming reservation button, the goods to be explained, the exclusive coupon and the like are set. When editing the account page of the brand account, the preset component only needs to be dragged into the account page, and the system can render it automatically. This improves the operation efficiency, ensures that the live streaming information accurately reaches the home page visitors, and enhances the user reservation conversion. Alternatively, the association operation of the preset component with the live streaming can be performed during the home page editing process, that is, during the home page editing process, a certain component (such as a comment component) can be selected and associated with the live streaming A. After the live streaming A starts, the group chat component will automatically switch to the target component displaying live streaming goods.

[0147] Specifically, during the home page editing process, the operation personnel can pre-configure various functional components in the page to realize intelligent linkage with future live streaming activities. Specifically, when entering the visual editing mode of the home page, a certain preset component (such as a comment component) can be selected and its setting option is clicked, and the system will provide an "associated content" or "set dynamic behavior" entry; after clicking, the platform will list the live streaming plan list (such as live streaming A) created by the target account but not yet started, and the operation personnel selects the target live streaming from the list and sets the association rule. For example, the comment component can be configured to automatically hide and switch to the target component when the live streaming A starts. Therefore, before the live streaming starts, the user accessing the account page of the target account sees the comment component; once the live streaming starts, the area automatically changes to the target component synchronized with the live streaming and containing the goods information block, which not only improves the timeliness and conversion efficiency of the page content, but also avoids the operation of repeatedly modifying the page manually.

[0148] ReferenceFigure 5b , Figure 5b is a schematic diagram of a fourth account page of a target account in a live interaction method provided by an embodiment of the present specification.

[0149] Figure 5b is a fourth account page of a target account, wherein, Figure 5b includes Figure 5b-1 and Figure 5b-2 , according to the switching of Figure 5b-1 to Figure 5b-2 , the display process of the target component and the preset component is shown.

[0150] Specifically, Figure 5b-1 and Figure 5b-2 The overall layout of the above Figure 3 , Figure 4 , Figure 5a is similar, and will not be repeated here.

[0151] In specific implementation, when entering the visual editing mode of the home page of the target account, selecting the "comment component" and clicking the setting option thereof, the system will provide an "associated content" or "setting dynamic behavior" entry; after clicking, the platform will list the live plan list (such as live A) created by the target account but not yet on air, and the operator selects live A from the list and sets the association rule. For example, it can be configured that "when live A is on air, the comment component is automatically hidden, and is switched to the target component. At this time, the display page is Figure 5b-1 . And when live A is on air, the comment component is automatically hidden, and is switched to the target component, at which time the display page is Figure 5b-2 .

[0152] In one implementation scheme, in the process of editing the account page of the target account, the editing steps of the preset component are implemented as follows:

[0153] Display a configuration page for the account page, and the configuration page includes a component editing entry.

[0154] In response to a triggering operation on the component editing entry, a component editing page is displayed.

[0155] In response to an editing operation on the preset component and a component adding operation in the component editing page, the preset component is added in the account page.

[0156] In actual application, HTML (HyperText Markup Language) can be used to construct the page structure of the component editing page, CSS (Cascading Style Sheets) can be used to beautify the page layout and element style, to ensure that the component editing page is clear and easy to use, JavaScript library or framework can be used to process the interactive logic of the component editing page, to increase the dynamic effect and interactivity of the page, such as input content, control click event, etc. The component editing page needs to integrate text input box, selection box, etc. to collect the data submitted by the user; and a rich text editor (such as TinyMCE, CKEditor, etc.) can be integrated to select and edit the size of the component. In addition, interface design can be performed on the backend, and API (Application Programming Interface) interface can be designed to receive the data request sent by the front end, such as POST request for submitting the size information of the preset component.

[0157] In actual application, the account user of the target account can configure the components displayed in the account page of the target account in the configuration page of the account page of the target account. Specifically, components can be added or deleted in the configuration page of the account page.

[0158] In the embodiments of the present specification, the configuration page of the account page can include a component editing entrance, which can be displayed in the form of a control or in the form of a component editing area. In actual application, when the component editing entrance is displayed in the form of a component editing area, the existing components in the account page of the target account can be displayed in the editing area, and the user can delete the existing components in the account page in the editing area, and can also add components, which can be displayed in the account page of the target account.

[0159] In the embodiments of the present specification, after the user triggers the component editing entrance, the user can jump to the component editing page. The user can perform editing operations on the preset component in the component editing page, such as selecting the display form of the preset component, selecting the size information of the preset component, etc. The user can also edit the size information of the preset component, thereby improving the convenience and flexibility of the user in determining the size of the preset component. Specifically, the component editing page can include a component size selection bar, which can include a plurality of selectable component sizes, and the user can select one of them. The component editing page can also include a component size editing control, and the user can customize the size of the component by inputting the component size information after triggering the component size editing control.

[0160] In practical applications, the component editing page can also include a component addition control. After the user determines the size information of the preset component they want to add, they can trigger the component addition control on the component editing page to complete the addition of the preset component, that is, add the preset component to the account page.

[0161] In practical applications, after a user triggers the addition of a control to a component on the component editing page, an information prompt page can be displayed. This page displays a message indicating the removal conditions for the component being added. For example, when a user adds a preset component and triggers the addition of a control to the component on the component editing page, an information prompt page can be displayed with the message: "This component can only be removed if no new content is added within 30 days." This message indicates the removal conditions for the preset component being added.

[0162] In practice, after a user triggers the component editing entry point in the configuration page of the account page, the client can respond to this event by sending a component editing page display command to the server. This command carries the component identifier information of the target component. Upon receiving the command, the server can determine the target component to be added based on the target component identifier information and determine the relevant information of the target component (including selectable size information, display format, etc.). Then, the server sends the determined target component information to the client to display the component editing page containing the relevant information of the target component.

[0163] Example, Figure 6 This is a schematic diagram illustrating the switching from a configuration page for the account page to a component editing page in a live streaming interaction method provided in one embodiment of this specification. Figure 6 As shown, the configuration page for the account page includes a component editing entry. The component editing entry for the preset components also displays the title "Custom Component." After triggering this entry, the user is redirected to the component editing page. This page includes descriptions of the preset components, a component size selection bar, a component size editing control, and a component addition control. The component size selection bar offers several available component sizes, from which the user can choose. After triggering the component size editing control, the user can customize the component's size by inputting the desired dimensions. Once the user has determined the desired size for the preset component, triggering the component addition control on the editing page completes the addition of the preset component.

[0164] Example, Figure 7 This is a schematic diagram illustrating the switching between a component editing page and an information prompt page in a live streaming interaction method provided in one embodiment of this specification, as shown below. Figure 7As shown, after the user triggers the component adding control in the component editing page, the user can jump to an information prompt page, and the information prompt page displays prompt information: "addition is supported only when specific conditions are met (no new content within 30) for removal", which is used to prompt the removal condition of the preset component being added. The prompt information also includes a "cancel" control and a "confirm" control. After the user reads the prompt information and clicks the "confirm" control, the addition of the preset component can be completed.

[0165] The embodiment of the present specification provides a live interaction method. After a configuration page for an account page is displayed, the configuration page includes a component adding control corresponding to a preset component, wherein the preset component is used to display store information (store name, store goods, etc.) or live broadcast information (live broadcast preview, anchor information, etc.) of a target account; in response to a trigger operation on the component adding control, a component editing page is displayed; and in response to an editing operation and a component adding operation on the preset component in the component editing page, the preset component is added in the account page. Thus, a merchant holding the target account can add a preset component for displaying store information or live broadcast information of the target account in the account page. The user can directly view the store information or live broadcast information of the target account in the preset component in the account page of the target account. These information can help the user more conveniently understand the related store or live broadcast information of the target account. Moreover, by determining the displayed store or live broadcast information according to the size information of the preset component, the content of the displayable store or live broadcast information can be adaptively adjusted based on the size of the preset component. This can not only effectively utilize the internal area of the preset component and improve the display effect, but also help improve the diversity and flexibility of store or live broadcast information display.

[0166] As described above, the editing implementation of the comment component can refer to the editing implementation of the preset component described above, which will not be described here.

[0167] Moreover, the click jump function can be implemented in the preset component in the future, which can increase the stickiness of the user in the account page of the target account. The specific implementation manner is as follows:

[0168] After the target component is switched to the preset component in response to the target account ending the live broadcast, the method further includes:

[0169] In response to a trigger operation on the preset component, at least one of a live broadcast playback page of the target account, a product detail page of a preset product, and a publishing content page of the preset product is displayed.

[0170] The trigger operation on the preset component can be understood as a click operation, a long press operation, a sliding operation, or a voice operation, etc.

[0171] For ease of understanding, in the embodiments of the present specification, the triggering operation for the preset component is taken as an example for the click operation for the preset component for detailed introduction.

[0172] Specifically, when the target account ends the live broadcast, the target component is switched to the preset component. At this time, if the user clicks a certain information block (such as a commodity card or a note card) in the preset component, the client will trigger the jump to any of the following interfaces according to the click operation for the certain information block in the preset component:

[0173] The live broadcast replay page of the target account (if the target account is in the live broadcast replay), the commodity detail page of the preset commodity, and the publishing content page (such as a text note) of the preset commodity.

[0174] In actual application, each information block (such as a commodity information block and a note information block) in the preset component is preset with a jump path, and the client can jump to the corresponding target page in response to the click operation for the certain information block in the preset component. If the preset component is the "recommended commodity component" in the above embodiments, in response to the click operation for a certain commodity card in the preset component, the commodity detail page of the commodity can be jumped to. If the preset component is the "note display component" in the above embodiments, in response to the click operation for a certain text note in the preset component, the publishing content page of the note can be jumped to. If the preset component is the live broadcast replay component, in response to the click operation for the "enter the live broadcast room" button in the preset component, the live broadcast interface can be jumped to.

[0175] Referring to Figure 8 , Figure 8 is a schematic diagram of a fourth account page of a target account in a live broadcast interaction method provided by an embodiment of the present specification.

[0176] Figure 8 The fourth account page of the target account is used to show the schematic diagram of the background area and the preset component in the account page of the target account when the live broadcast of the target account ends.

[0177] Similar to the overall layout of Figure 3 to Figure 5a , the fourth account page of the target account is used to show the schematic diagram of the background area and the preset component in the account page of the target account when the live broadcast of the target account ends. Figure 8The screen can also be divided into two areas, the upper part is a background area, and the lower part is a content display area. First, the background area is provided with a main title area and a preset component. The main title area is used to display the target account: the avatar, nickname, platform logo, brand introduction, and social interaction indicators such as the number of followers, the number of fans, the number of likes and collections, the private message control, the follow control, and the like of the cosmetic brand AA. The preset component is a preset function component configured for the target account on the account page. The preset component includes a store card for entering the store home page, a product card for displaying several products that are mainly promoted by the target account, and a live room card for entering the live room, and a group chat card for joining the group chat above the preset component and below the main title area. Subsequently, by clicking the live room card, the user can enter the live interface of the target account, by clicking the group chat card, the user can join the group chat, by clicking the store card, the user can enter the store associated with the target account, and by clicking the product card, the user can enter the product detail page of a certain product. The product detail page is a page for displaying detailed information of a product in the platform. The product detail page can include, but is not limited to, product name, brand, price, rating and evaluation, multi-angle view, specification parameter, and function feature information.

[0178] Secondly, the content display area is used to display a plurality of content information blocks, each of which is used to display a note of a product related to the target account, such as Figure 8 a note of cosmetic A and a note of cosmetic B.

[0179] In addition, in the background area of Figure 8 it can be seen that when the live broadcast of the target account ends, the background area displays a preset background image. For detailed explanation of the preset background image, please refer to the above embodiment, which will not be repeated here.

[0180] The live interaction method provided by the embodiments of the present specification realizes the jump function to the live interface of the target account, the product detail page of the preset product, and the content publishing page of the preset product by responding to the trigger operation on the preset component, so that the user can conveniently view the product details, read the note content of the product, or review the live broadcast content of the product based on the trigger operation on the preset component even in a non-live state, thereby improving user stickiness and conversion efficiency.

[0181] The live interaction method provided by the embodiments of the present specification sets a common target component in the background area of the account page of the target account, dynamically synchronizes the product information block of the current live product in the live room of the target account in the target component, and the user can obtain the real-time dynamics of the current live product without entering the live room of the target account. After clicking the product information block of the current live product displayed in the target component, the product detail page corresponding to the current live product can be automatically pulled up, realizing one-key direct access from the account home page of the target account to the product detail page, greatly improving the user reach efficiency and product purchase conversion rate.

[0182] In addition, in the double-column note stream in the content display area of the account page of the target account, the first note is upgraded to a content information block or a live commentary card of the current live product, and the product note, real-time view count and / or interaction data of the current live product in the live room of the target account are dynamically displayed. Through the design of this kind of native information stream form, the integrity of the content of the account page of the target account is maintained, and the disturbance to the user is reduced, effectively improving the click rate and user stay time of the live content.

[0183] Meanwhile, through the parallel of the target component and the content information block / live commentary card, different user browsing habits are met, the current live product can be quickly converted through the strong exposure of the target component, the content information block / live commentary card continuously drains, forming a complementary double live drainage mechanism. More non-live active users can also be exposed to live information when browsing the account page or note content of the target account, effectively expanding the reach boundary of the live broadcast, helping the target account to obtain more extensive traffic support during the live broadcast. In the live commentary card, the displayed product information, inventory status and live room are synchronized in real time to ensure that the information obtained by the user is accurate and reliable, improving the user experience and trust. Through the real-time transmission of the current live product, multi-entry drainage and one-key jump, the propagation efficiency of the live content is greatly improved, and a higher user conversion rate is achieved.

[0184] Corresponding to the above method embodiments, the present specification also provides live interaction device embodiments, Figure 9 The structure of a live interaction device provided by an embodiment of the present specification is shown. As shown in the figure, Figure 9 The device includes:

[0185] The page display module 902 is configured to display the account page of the target account in a live state, wherein the account page includes a target component, and the target component includes a product information block of a target product, and the target product is determined based on the current live product of the target account.

[0186] The response module 904 is configured to switch the target component to a preset component in response to the target account ending the live broadcast.

[0187] Optionally, the target commodity is a live broadcast commodity of a current live broadcast interpretation of the target account.

[0188] Or

[0189] The target commodity is a live broadcast commodity existing in a live broadcast commodity list corresponding to the target account and associated with target historical publishing content, the target historical publishing content being historical publishing content browsed at a preset time point determined according to historical browsing records of the target account.

[0190] Or

[0191] The target commodity is a commodity recommended according to account information of the target account.

[0192] Optionally, the account page further includes a content display area, the content display area being arranged to display at least one of a content information block of first publishing content and a live broadcast card corresponding to the target commodity, the first publishing content being publishing content related to the target commodity.

[0193] Optionally, the target commodity is a first live broadcast commodity of a current live broadcast interpretation of the target account, and the device further includes:

[0194] The switching operation response module is configured to:

[0195] In response to an interpretation commodity switching operation performed by the target account, switch a commodity information block of a first live broadcast commodity in the target component to a commodity information block of a second live broadcast commodity, the interpretation commodity switching operation being used to switch a current interpretation commodity from the first live broadcast commodity to the second live broadcast commodity.

[0196] Optionally, the device further includes:

[0197] The triggering operation response module is configured to:

[0198] In response to a triggering operation on the preset component, display at least one of a live broadcast playback page of the target account, a commodity detail page of a preset commodity, and a publishing content page of the preset commodity.

[0199] Optionally, the preset component includes any one of the following:

[0200] The preset component is a store component of the target account, and the store component is triggered to jump to a store page of the target account.

[0201] The preset component is a component that has performed a live broadcast association operation in advance, and the target account establishes an association relationship between the preset component and live broadcast when performing an editing operation on the account page.

[0202] The live broadcast interaction device provided in the embodiment displays the account page of the target account in a live broadcast state, sets a target component on the account page, and displays a product information block of a target product in the target component, where the target product is determined based on a current live broadcast product of the target account. Therefore, the target account can transmit the product information of the current live broadcast product in real time through the product information block in the target component during live broadcast. A user can directly learn the product information of the current live broadcast product in the live broadcast room through the account page of the target account. When it is determined that the user is interested in the current live broadcast product, the user can purchase the current live broadcast product by clicking the product information block, without going through the cumbersome path of "entering the live broadcast room-determining the current live broadcast product-clicking the current live broadcast product to purchase". In particular, for a non-live broadcast active user, the non-live broadcast active user can obtain the product information of the current live broadcast product in the live broadcast room without entering the live broadcast room through the live broadcast room entrance, thereby attracting the conversion of the non-live broadcast active user, improving the exposure conversion rate of the current live broadcast product, and greatly meeting the instant conversion demand in a fragmented consumption scenario. In addition, after the target account ends the live broadcast, the target component is switched to a preset component in response to the target account ending the live broadcast, so as to avoid misleading the user with expired live broadcast information, continue the user interaction through the brand information, store information, or recommended product information displayed in the preset component, ensure the user attention, and avoid user loss.

[0203] The above is a schematic scheme of the live broadcast interaction device of the embodiment. It should be noted that the technical scheme of the live broadcast interaction device belongs to the same concept as the technical scheme of the live broadcast interaction method described above. The details of the technical scheme of the live broadcast interaction device that are not described in detail can be referred to the description of the technical scheme of the live broadcast interaction method.

[0204] Figure 10 A structural block diagram of a computing device 1000 according to an embodiment of the present specification is shown. The components of the computing device 1000 include but are not limited to a memory 1010 and a processor 1020. The processor 1020 is connected to the memory 1010 through a bus 1030, and a database 1050 is used to save data.

[0205] The computing device 1000 also includes an access device 1040 that enables the computing device 1000 to communicate via one or more networks 1060. Examples of such networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or combinations of such networks, such as the Internet. The access device 1040 can include one or more of any type of network interface (for example, a network interface card (NIC)) such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, Near Field Communication (NFC).

[0206] In one embodiment of the present specification, the above-mentioned components of the computing device 1000 and other components not shown in the Figure 10 may be connected to each other, for example, through a bus. It should be understood that Figure 10 The computing device structure diagram shown is only for the purpose of example, and is not a limitation on the scope of the present specification. Those skilled in the art can add or replace other components as needed.

[0207] The computing device 1000 can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (for example, a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, and the like), a mobile phone (for example, a smartphone), a wearable computing device (for example, a smart watch, smart glasses, and the like), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 1000 can also be a mobile or stationary server.

[0208] The processor 1020 is configured to execute computer-executable instructions, which, when executed by the processor, implement the steps of the live interaction method described above.

[0209] The above is a schematic scheme of the computing device of the embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the live interaction method described above belong to the same concept, and the details of the technical scheme of the computing device that are not described in detail can be referred to the description of the technical scheme of the live interaction method.

[0210] An embodiment of the present specification further provides a computer readable storage medium storing computer executable instructions, and the computer executable instructions realize the steps of the live interaction method when executed by a processor.

[0211] The above is a schematic scheme of the computer readable storage medium of the embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the live interaction method described above belong to the same concept, and the details of the technical scheme of the storage medium that are not described in detail can be referred to the description of the technical scheme of the live interaction method.

[0212] An embodiment of the present specification further provides a computer program product, comprising a computer program or instructions, and the computer program or instructions realize the steps of the live interaction method when executed by a processor.

[0213] The above is a schematic scheme of the computer program product of the embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the live interaction method described above belong to the same concept, and the details of the technical scheme of the computer program product that are not described in detail can be referred to the description of the technical scheme of the live interaction method.

[0214] The above describes specific embodiments of the present specification. Other embodiments are within the scope of the appended claims. In some cases, the acts or steps recited in the claims can be performed in a different order than the order described in the embodiments and still achieve desirable results. In addition, the processes depicted in the figures do not necessarily require the particular order shown or sequential order in order to achieve the desired results. In some implementations, multitasking and parallel processing can be advantageous or necessary.

[0215] The computer readable medium can include any entity or apparatus capable of carrying the computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electrical carrier signal, telecommunication signal, software distribution medium, etc. It should be noted that the computer readable medium can include appropriate additions or subtractions according to the requirements of patent practice. For example, according to the patent practice in some regions, the computer readable medium does not include electrical carrier signals and telecommunication signals.

[0216] It should be noted that, for the foregoing method embodiments, in order to facilitate description, each is described as a combination of a series of acts, but those skilled in the art should appreciate that the embodiments of the present specification are not limited by the order of the described acts, because according to the embodiments of the present specification, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should appreciate that the embodiments described in the specification are all preferred embodiments, and the acts and modules involved are not necessarily essential to the embodiments of the present specification.

[0217] In the above embodiments, the description of each embodiment has its own focus, and the parts not described in detail in a certain embodiment can be referred to the relevant description of other embodiments.

[0218] The preferred embodiments of the present specification disclosed above are only used to help explain the present specification. The alternative embodiments do not describe all the details and do not limit the invention to the specific embodiments described. Obviously, according to the content of the embodiments of the present specification, many modifications and changes can be made. The present specification selects and describes these embodiments in order to better explain the principles and practical applications of the embodiments of the present specification, so that those skilled in the art can well understand and use the present specification.

Claims

1. A live interactive method, characterized in that, The method comprises: displaying an account page of a target account in a live broadcast state, wherein the account page comprises a target component, and the target component comprises a product information block of a target product determined based on a live broadcast product of the target account; switching the target component to a preset component in response to the target account ending the live broadcast.

2. The live interaction method of claim 1, wherein, The target product is a live broadcast product of a current live broadcast of the target account. Or The target product is a live broadcast product existing in a live broadcast product list corresponding to the target account and associated with target historical published content determined according to historical browsing records of the target account. Or The target product is a product recommended according to account information of the target account.

3. The live interaction method of claim 1, wherein, The account page further comprises a content display area, and the content display area displays at least one of a content information block of first published content and a live broadcast card corresponding to the target product in a top position, wherein the first published content is published content related to the target product.

4. The live interaction method of claim 1, wherein, The target product is a first live broadcast product of a current live broadcast of the target account, and the method further comprises: switching a product information block of the first live broadcast product to a product information block of a second live broadcast product in the target component in response to a product switching operation performed by the target account, wherein the product switching operation is used to switch a current product from the first live broadcast product to the second live broadcast product.

5. The live interaction method of claim 1, wherein, After the target component is switched to the preset component in response to the target account ending the live broadcast, the method further comprises: displaying at least one of a live broadcast playback page of the target account, a product detail page of a preset product, and a published content page of the preset product in response to a triggering operation on the preset component.

6. The live interaction method of any of claims 1-5, wherein, The preset component comprises any one of the following: The preset component is a store component of the target account, and the store component is triggered to jump to a store page of the target account. The preset component is a component that has performed a live broadcast association operation in advance, and the target account establishes an association relationship between the preset component and a live broadcast when performing an editing operation on the account page.

7. A live interactive device, characterized by The method comprises: displaying an account page of a target account in a live broadcast state by a page display module, wherein the account page comprises a target component, and the target component comprises a product information block of a target product determined based on a current live broadcast product of the target account; switching the target component to a preset component in response to the target account ending the live broadcast by a response module.

8. A computing device, comprising: The method comprises: a memory and a processor; the memory is used to store computer executable instructions, and the processor is used to execute the computer executable instructions, and the computer executable instructions are used to implement steps of the method in any one of claims 1 to 6 when executed by the processor.

9. A computer-readable storage medium, characterized in that, The memory stores computer executable instructions, and the computer executable instructions are used to implement steps of the method in any one of claims 1 to 6 when executed by the processor.

10. A computer program product, characterised in that, Computer program or instructions including a computer program or instructions which, when executed by a processor, implement the steps of the method according to any one of claims 1 to 6.

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