Live broadcast creation method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses a live broadcast creation method and device, equipment, a storage medium and a program product, and the method comprises the steps: responding to a live broadcast creation operation, displaying a live broadcast creation page which comprises at least one recommended commodity, the at least one recommended commodity is determined based on at least one of the following items: comment information of published content published by the anchor account, session information in a group created by the anchor account, and comment information of live broadcast of the anchor account; in response to a selection operation for the at least one recommended commodity, determining a live broadcast commodity of the anchor account from the at least one recommended commodity; and in response to a creation determination operation executed on the live broadcast creation page, creating a target live broadcast associated with the live broadcast commodity. By adopting the embodiment of the invention, the live broadcast commodity selected by the anchor can be accurately matched with the live broadcast commodity demand of the audience.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of Internet, and particularly relates to a live broadcast creation method and device, equipment, a storage medium and a program product. BACKGROUND

[0002] With the rapid development of e-commerce and online shopping, live broadcast commodity selling has become an important mode to promote commodity sales. The anchor can realize efficient commodity sales conversion by showing, explaining and recommending commodities to the audience in the live broadcast process. However, in the existing live broadcast commodity selling process, the anchor needs to manually select and add live broadcast commodities before formally starting the live broadcast. The anchor does not know the commodity demand and interest of the audience when selecting live broadcast commodities. The anchor usually selects live broadcast commodities by relying on personal experience, product promotion plan or commodity recommendation provided by the merchant, which leads to that the live broadcast commodities selected by the anchor cannot accurately match the live broadcast commodity demand of the audience. Therefore, how to make the live broadcast commodities selected by the anchor accurately match the live broadcast commodity demand of the audience is a technical problem to be solved at present. SUMMARY

[0003] The technical problem to be solved by the embodiments of the present application is to provide a live broadcast creation method, device, equipment, storage medium and program product, which can make the live broadcast commodities selected by the anchor accurately match the live broadcast commodity demand of the audience.

[0004] In one aspect, the embodiments of the present application provide a live broadcast creation method, which is applied to a client corresponding to an anchor account, and the method comprises the following steps.

[0005] In response to a live broadcast creation operation, a live broadcast creation page is displayed, the live broadcast creation page comprising at least one recommended commodity, the at least one recommended commodity being determined based on at least one of the following: comment information of published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account;

[0006] In response to a selection operation on the at least one recommended commodity, a live broadcast commodity of the anchor account is determined from the at least one recommended commodity;

[0007] In response to a creation determination operation performed on the live broadcast creation page, a target live broadcast associated with the live broadcast commodity is created.

[0008] In another aspect, the embodiments of the present application provide a live broadcast creation device, which comprises the following steps.

[0009] The display unit is configured to display a live broadcast creation page in response to a live broadcast creation operation, the live broadcast creation page comprising at least one recommended commodity determined based on at least one of comment information of published content published by a host account, session information in a group created by the host account, or comment information of a live broadcast of the host account.

[0010] The determination unit is configured to determine, in response to a selection operation on the at least one recommended commodity, a live broadcast commodity of the host account from the at least one recommended commodity.

[0011] The determination unit is further configured to create a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page.

[0012] In an embodiment, the display unit displays a live broadcast creation page in response to a live broadcast creation operation, and can be configured to:

[0013] display a message page comprising a live broadcast creation request message carrying a target commodity submitted by a target account, display the live broadcast creation page in response to a trigger operation on the live broadcast creation request message, and the at least one recommended commodity comprises the target commodity; or

[0014] display a host management page comprising a live broadcast preview control and / or a live broadcast plan control, and display the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control; or

[0015] display the live broadcast creation page in response to a trigger operation on a live broadcast starting control; or

[0016] display a live broadcast interface of a live broadcast in a live broadcast state of the host account, the live broadcast interface of the live broadcast in the live broadcast state comprising a live broadcast preview control and / or a live broadcast plan control, and display the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control.

[0017] In an embodiment, the live broadcast creation page further comprises prompt information for prompting whether to select a live broadcast commodity based on a first selection manner, and the display unit can be further configured to:

[0018] display the at least one recommended commodity in response to a trigger operation on the prompt information, and the at least one recommended commodity is displayed after confirming selection of recommended commodities based on the first selection manner.

[0019] In an embodiment, the display unit displays a live broadcast creation page in response to a live broadcast creation operation, and can be configured to:

[0020] display a live broadcast end page, the live broadcast end page comprising the at least one recommended commodity determined based on comment information of a live broadcast corresponding to the live broadcast end page;

[0021] In response to a live broadcast creation operation for the at least one recommended commodity, display the live broadcast creation page, the live broadcast creation page comprising the at least one recommended commodity.

[0022] In an implementation, the display unit can be further configured to:

[0023] In response to a deletion operation for any recommended commodity, cancel display of the any recommended commodity; or

[0024] In response to an update operation for any recommended commodity, determine a similar recommended commodity that matches the any recommended commodity, and switch the any recommended commodity to the similar recommended commodity for display.

[0025] In response to an addition operation for the at least one recommended commodity, determine a recommended commodity added by the addition operation, and display the recommended commodity added by the addition operation.

[0026] In an implementation, the determination unit, in response to an update operation for any recommended commodity, determines a similar recommended commodity, can be configured to:

[0027] In response to an update operation for any recommended commodity, display a plurality of commodity filtering modes.

[0028] In response to a triggering operation for a target commodity filtering mode, determine the similar recommended commodity, the similar recommended commodity being determined based on the target commodity filtering mode.

[0029] In an implementation, the determination unit can be further configured to:

[0030] In response to a live broadcast creation operation, obtain at least one of the following information: comment information of published content published by the anchor account, session information in a group created by the anchor account, and comment information of a live broadcast of the anchor account.

[0031] Match the at least one information with candidate commodities to obtain a matching result, and determine the at least one recommended commodity from the candidate commodities based on the matching result.

[0032] In an aspect, the embodiments of the present application provide a computer device, comprising a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are connected with each other; the memory stores a computer program, and the processor invokes the computer program stored in the memory to implement the live broadcast creation method.

[0033] In another aspect, the embodiments of the present application provide a computer readable storage medium, which stores a computer program, and the computer program is executed by a processor to implement the live broadcast creation method.

[0034] In another aspect, the embodiments of the present application provide a computer program product, which comprises a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program to enable the computer device to execute the live broadcast creation method.

[0035] In the embodiments of the present application, in response to a live broadcast creation operation, a live broadcast creation page is displayed, the live broadcast creation page comprises at least one recommended commodity, and the at least one recommended commodity is determined based on at least one of the following: comment information of a post published by a host account, conversation information in a group created by the host account, and comment information of a live broadcast of the host account; in response to a selection operation on the at least one recommended commodity, a live broadcast commodity of the host account is determined from the at least one recommended commodity; and in response to a creation determination operation performed on the live broadcast creation page, a target live broadcast associated with the live broadcast commodity is created. The potential commodity intention of a user is determined through at least one of the following: the comment information of the post published by the host account, the conversation information in the group created by the host account, and the comment information of the live broadcast of the host account, that is, at least one recommended commodity is determined and displayed on the live broadcast creation page, so that the live broadcast commodity selected by the host can be accurately matched with the live broadcast commodity demand of the audience, and the live broadcast effect is improved. BRIEF DESCRIPTION OF DRAWINGS

[0036] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the background art, the drawings needed to be used in the embodiments of the present application or the background art will be described below.

[0037] Figure 1 is a structural schematic diagram of a live broadcast creation system provided by the embodiments of the present application;

[0038] Figure 2 is a flowchart of a live broadcast creation method provided by the embodiments of the present application;

[0039] Figures 3A to 3D is a schematic diagram of a live broadcast creation page provided by the embodiments of the present application;

[0040] Figure 3EFIG. 1 is a schematic diagram of a recommended commodity determination method provided by an embodiment of the present application;

[0041] Figure 3F FIG. 2 is a schematic diagram of a live broadcast interface provided by an embodiment of the present application;

[0042] Figure 3G FIG. 3 is a schematic diagram of a live broadcast end page provided by an embodiment of the present application;

[0043] Figures 3H to 31 FIG. 4 is a schematic diagram of prompt information provided by an embodiment of the present application;

[0044] Figures 3J to 3N FIG. 5 is a schematic diagram of a live broadcast creation page provided by an embodiment of the present application;

[0045] Figures 3O to 3P FIG. 6 is a schematic diagram of a live broadcast interface provided by an embodiment of the present application;

[0046] Figure 4 FIG. 7 is a schematic diagram of a live broadcast creation method provided by an embodiment of the present application;

[0047] Figure 5 FIG. 8 is a schematic diagram of a live broadcast creation device provided by an embodiment of the present application;

[0048] Figure 6 FIG. 9 is a schematic diagram of a computer device provided by an embodiment of the present application. DETAILED DESCRIPTION

[0049] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by a person of ordinary skill in the art without creative labor fall within the scope of protection of the present application.

[0050] Meanwhile, in the description of the embodiments of the present application, the terms “first”, “second”, and the like are only used for differentiation and description, and cannot be understood as indicating or implying relative importance. Therefore, the features defined with “first” and “second” can explicitly or implicitly include one or more features. In the description of the embodiments of the present application, the meaning of “multiple” is two or more, unless otherwise specifically limited.

[0051] The descriptions related in the embodiments of the present application will be defined as follows:

[0052] Published content: This refers to content information pre-published by users on an online platform. It can include text, images, audio, and video, and can be displayed in formats such as notes, articles, and video files. The specific content information included in published content can be adjusted accordingly for different scenarios, and the content information in the published content can be determined by the publisher.

[0053] "In response to" indicates the state in which a corresponding event occurs or a condition is met. The timing of subsequent actions performed in response to this event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately when the event occurs or the condition is met; while in other cases, subsequent actions may be performed some time after the event occurs or the condition is met.

[0054] Triggered actions refer to actions or responses that are automatically executed when specific conditions or events occur. Triggered actions for controls mainly refer to events and behaviors triggered after a user interacts with UI controls (such as buttons, text boxes, drop-down menus, etc.). These triggered actions can include the following types:

[0055] 1. Click event: The user clicks a button, link, or icon.

[0056] 2. Mouse Over / Mouse Enter event: The mouse pointer moves over the control and hovers.

[0057] 3. Text Input Event (Input): The user enters or modifies text in the text box.

[0058] 4. Change Event: The user changes the options in the drop-down menu or selection box.

[0059] 5. Focus events (Focus / Blur): Controls gaining or losing input focus, etc.

[0060] In the specific implementation of this application, user-related data is involved, such as user comment information, conversation information, etc. When the embodiments of this application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of related data must comply with local laws, regulations and standards.

[0061] It is found through research that in the existing live streaming goods selling process, the host needs to manually select and add live streaming goods before officially starting the live streaming. The host does not know the audience's demand and interest for goods when selecting live streaming goods. The host usually selects live streaming goods by relying on personal experience, product promotion plan or goods recommendation provided by the merchant, which results in that the live streaming goods selected by the host cannot accurately match the audience's demand for live streaming goods. Based on this, the embodiments of the present application can display a live streaming creation page in response to a live streaming creation operation, the live streaming creation page including at least one recommended good, the at least one recommended good being determined based on at least one of the following: comment information of published content published by the host account, conversation information in a group created by the host account, and comment information of a live streaming of the host account; determine the live streaming goods of the host account from the at least one recommended good in response to a selection operation on the at least one recommended good; and create a target live streaming associated with the live streaming goods in response to a creation determination operation performed on the live streaming creation page. The potential good intention of the user is determined based on at least one of the comment information of the published content published by the host account, the conversation information in the group created by the host account, and the comment information of the live streaming of the host account, so that the at least one recommended good can be determined and displayed on the live streaming creation page, which can make the live streaming goods selected by the host accurately match the audience's demand for live streaming goods and improve the live streaming effect.

[0062] The live streaming creation method in the embodiments of the present application is applied to a live streaming creation device. The live streaming creation device is arranged in a client. The client can run in a computer device. The computer device is provided with one or more processors, a memory, and one or more application programs. The one or more application programs are stored in the memory and are configured to be executed by the processor to implement the live streaming creation method. The computer device can be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer.

[0063] The embodiments of the present application provide a live streaming creation system. For example, as shown in Figure 1 Figure 1 is a structural schematic diagram of a live streaming creation system provided by the embodiments of the present application. The live streaming creation system can include at least one client 100 (any client 100 is integrated with a live streaming creation device) corresponding to a host account and a server 200. A computer readable storage medium corresponding to the live streaming creation method runs in the client 100 to execute the live streaming creation method. The server 200 communicates with and interacts with at least one client 100.

[0064] ​Any client 100 can send a recommended commodity obtaining request to the server 200 in response to a live broadcast creation operation, the server 200 obtains at least one of the following information according to the recommended commodity obtaining request: comment information of the published content published by the anchor account, conversation information in the group created by the anchor account, and comment information of the live broadcast of the anchor account, the server 200 matches the obtained at least one of the information with the candidate commodities to obtain a matching result, and determines at least one recommended commodity from the candidate commodities according to the matching result, the server 200 sends the at least one recommended commodity to the client 100, the client 100 displays a live broadcast creation page, the live broadcast creation page includes the at least one recommended commodity, the client 100 determines the live broadcast commodity of the anchor account from the at least one recommended commodity in response to a selection operation on the at least one recommended commodity, and the client 100 creates a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page.

[0065] Optionally, after the client 100 creates the target live broadcast associated with the live broadcast commodity, the client 100 can create a live broadcast preview of the target live broadcast and send the live broadcast preview of the target live broadcast to the server 200, the server 200 distributes the live broadcast preview of the target live broadcast to each account, and any account can make a reservation for the target live broadcast based on the live broadcast preview of the target live broadcast; or, after the client 100 creates the target live broadcast associated with the live broadcast commodity, the client 100 can display a starting broadcast page, and the client 100 can display a live broadcast interface of the target live broadcast in response to a starting broadcast operation on the starting broadcast page.

[0066] Optionally, the live broadcast creation system can further include at least one client 300 corresponding to a spectator account, any client 300 can send a live broadcast interface obtaining request of a target live broadcast to the server 200 in response to an entering operation on the target live broadcast, the server 200 sends picture data of the target live broadcast to the client 300 according to the live broadcast interface obtaining request, the client 300 displays a live broadcast interface of the target live broadcast according to the picture data of the target live broadcast, and the client 300 can trade the live broadcast commodity in response to a trading operation on the live broadcast commodity.

[0067] The server 200 in the live broadcast creation system can be a stand-alone physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud service, cloud database, cloud computing, cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, content delivery network (CDN), and big data and artificial intelligence platform.

[0068] Any client 100 and server 200 can be directly or indirectly connected through wired or wireless communication, which is not limited in the present application.

[0069] Any client 300 and server 200 can be directly or indirectly connected through wired or wireless communication, which is not limited in the present application.

[0070] It can be understood that, Figure 1 It can be understood that,

[0071] Based on the above description, please refer to Figure 2 , Figure 2 is a flowchart of a live broadcast creation method provided by an embodiment of the present application, which can be applied in a client corresponding to a host account, such as Figure 2 The live broadcast creation method includes but is not limited to steps S201-S203, wherein:

[0072] S201, in response to a live broadcast creation operation, a live broadcast creation page is displayed, the live broadcast creation page includes at least one recommended product, and the at least one recommended product is determined based on at least one of the following: comment information of published content published by the host account, conversation information in a group created by the host account, and comment information of a live broadcast of the host account.

[0073] In an optional implementation, in response to the live broadcast creation operation, the live broadcast creation page can be displayed by the following manner: a message page is displayed, the message page includes a live broadcast creation request message, the live broadcast creation request message carries a target product submitted by a target account, in response to a trigger operation on the live broadcast creation request message, the live broadcast creation page is displayed, and the at least one recommended product includes the target product.

[0074] In an example, the host object can log in an e-commerce application or a content publishing platform through a host account in a computer device, so that the computer device can run a client corresponding to the host account, and the client and a server establish a communication connection. The client can display a message page, the message page includes a live broadcast creation request message, the live broadcast creation request message carries a target product submitted by a target account, the target account can be any account, or the target account can be an account having an association relationship with the host account, and the target account may, for example, be an account of a fan of the host account.

[0075] For example, the target account can interact (like, comment, share, etc.) with the publishing content associated with the target commodity published by the anchor account, thereby indicating that the target account has a potential purchase intention for the target commodity. The publishing content associated with the target commodity can be understood as the anchor account mounting a transaction portal of the target commodity when publishing the publishing content, and any account can trade the target commodity through the publishing content, that is, the publishing content is associated with the target commodity. The transaction portal of the target commodity can be, for example, a commodity link of the target commodity, or the publishing content associated with the target commodity can be understood as that the media content and / or text content edited by the anchor account are related to the target commodity, for example, the media content is the media content of the target commodity, and for example, the keyword of the text content includes the commodity name of the target commodity, etc. Alternatively, the target account can publish comment information including the target commodity in the comment area of the publishing content published by the anchor account, thereby indicating that the target account has a purchase intention for the target commodity. Alternatively, the target account can send conversation information including the target commodity in the group created by the anchor account, thereby indicating that the target account has a purchase intention for the target commodity. Alternatively, the target account can publish comment information including the target commodity in the comment area of the live broadcast of the anchor account, thereby indicating that the target account has a purchase intention for the target commodity. The server can obtain the interaction behavior of the target account to the publishing content and the information sent or published, thereby determining that the target account has a purchase intention for the target commodity. Then, the server can send a live broadcast creation request message to the client corresponding to the anchor account, and the live broadcast creation request message carries the target commodity submitted by the target account. The live broadcast creation request message can be, for example, “×× fans hope you bring ×× commodity”.

[0076] Optionally, the live broadcast creation request message can be a system notification message, that is, the server sends a system notification message to the client corresponding to the anchor account to notify the anchor account to create a live broadcast.

[0077] The client corresponding to the anchor account can display a live broadcast creation page in response to a trigger operation for the live broadcast creation request message, and the live broadcast creation page includes at least one recommended commodity, and the at least one recommended commodity includes the target commodity.

[0078] Optionally, a message detail page can be displayed in response to a trigger operation for the live broadcast creation request message, and the message detail page includes the live broadcast creation request message. The live broadcast creation page can be displayed in response to a trigger operation of the live broadcast creation request message in the message detail page, and the live broadcast creation page includes at least one recommended commodity, and the at least one recommended commodity includes the target commodity.

[0079] The live broadcast creation request message in the message page can be a part or all of the message, and the live broadcast creation request message in the message detail page is all of the message.

[0080] For example, Figure 3A For example, Figure 3A is a schematic diagram of a live broadcast creation page provided by an embodiment of the present application. The client corresponding to the anchor account can display a message page 301, which includes a live broadcast creation request message 301a, i.e., “×× fans hope you sell the Suzhou travel package”. The live broadcast creation request message 301a is a part of the message. The client can display a message detail page 302 in response to a triggering operation on the live broadcast creation request message 301a. The message detail page 302 includes a live broadcast creation request message 302a, which is a complete message. The client can display a live broadcast creation page 303 in response to a triggering operation on the live broadcast creation request message 302a. The live broadcast creation page 303 includes at least one recommended product, and the at least one recommended product includes a target product 303a.

[0081] In an embodiment of the present application, after the user's product purchase intention is identified, a live broadcast creation request message can be sent to notify the anchor account, and the anchor account can enter a live broadcast creation page by triggering the live broadcast creation request message. The live broadcast creation page includes a target product, i.e., the anchor account can quickly create a live broadcast associated with the target product, thereby improving the determination efficiency of the live broadcast product and further improving the creation efficiency of the live broadcast. Further, since the live broadcast product is determined according to the user's potential product purchase intention, the live broadcast product selected by the anchor can accurately match the live broadcast product demand of the audience, thereby improving the transaction probability of the live broadcast product in the anchor's live broadcast room.

[0082] In an optional implementation, in response to a live broadcast creation operation, a live broadcast creation page is displayed. The live broadcast creation page can be displayed by the following method: displaying an anchor management page, the anchor management page including a live broadcast preview control and / or a live broadcast plan control, and displaying the live broadcast creation page in response to a triggering operation on the live broadcast preview control or the live broadcast plan control.

[0083] In an example, the anchor object can log in to an e-commerce application or a content publishing platform through an anchor account in a computer device. The computer device can run a client corresponding to the anchor account, and the client and the server establish a communication connection. The client can display an anchor management page, which includes a live broadcast preview control and / or a live broadcast plan control. The client can display a live broadcast creation page in response to a triggering operation on the live broadcast preview control or the live broadcast plan control.

[0084] The anchor management page is used for creating and managing live broadcast of the anchor account. The live broadcast preview control is used for creating a live broadcast preview. The live broadcast preview is published before live broadcast and is used for previewing information such as live broadcast time and live broadcast content. After the live broadcast preview is created, the anchor account can publish the live broadcast preview, so that any account can make a live broadcast appointment for the live broadcast preview published by the anchor, and then when the live broadcast time arrives, the any account is notified to enter the live broadcast interface of the live broadcast appointment. The live broadcast plan control is used for creating a live broadcast plan. The live broadcast plan is used to help the anchor standardize the live broadcast process, including but not limited to at least one of the following: starting time, transaction target, and product selection and stocking. The live broadcast preview focuses on live broadcast notification and live broadcast warming, and is used to notify the audience of the starting time and theme of the live broadcast. The live broadcast plan focuses on live broadcast content arrangement and management, for example, the live broadcast goods of multiple live broadcast sessions can be configured in advance, and the live broadcast goods killing activities can be set.

[0085] For example, Figure 3B For example, Figure 3B is a schematic diagram of a live broadcast creation page provided by an embodiment of the present application. The client corresponding to the anchor account can display an anchor management page 304. The anchor management page 304 includes a live broadcast preview control 304a and a live broadcast plan control 304b. The client can display a live broadcast creation page 305 in response to a trigger operation on the live broadcast preview control 304a or the live broadcast plan control 304b. The live broadcast creation page 305 includes at least one recommended product 305a.

[0086] Optionally, the live broadcast creation page can further include a resource configuration control. The configured virtual resources of the live broadcast can be configured in response to a trigger operation on the resource configuration control.

[0087] When creating a live broadcast or after creating a live broadcast, the anchor account can trigger the resource configuration control. The client can display a resource configuration page in response to a trigger operation on the resource configuration control. The anchor account can configure virtual resources of the live broadcast on the resource configuration page. The virtual resources include but are not limited to coupons, red packets, Q coins, and potato coins. The present application does not limit this. When watching the live broadcast, the audience can obtain the virtual resources configured by the anchor account. After obtaining the virtual resources, the audience can improve the probability of trading the product, thereby improving the transaction rate of the live broadcast product. For example, Figure 3B The anchor management page 304 further includes a resource configuration control 304c. The anchor account can configure virtual resources through the resource configuration control 304c.

[0088] In an optional implementation, in response to a live broadcast creation operation, a live broadcast creation page is displayed. The live broadcast creation page can be displayed in the following manner: in response to a trigger operation on a live broadcast starting control.

[0089] In one example, the anchor object can log in an e-commerce application or a content publishing platform through an anchor account in a computer device, and then the computer device can run a client corresponding to the anchor account, and the client and a server establish a communication connection. The client can display a content recommendation page, or a message page, or a personal page, the content recommendation page, or the message page, or the personal page including a live broadcast starting control, the live broadcast starting control being used for creating a live broadcast, and the client can display a live broadcast creation page in response to a triggering operation on the live broadcast starting control.

[0090] Optionally, the live broadcast starting control can be displayed in response to a triggering operation of the creation control, the starting page can be displayed in response to a triggering operation on the live broadcast starting control, the starting page including a product adding control, the live broadcast creation page can be displayed in response to a triggering operation on the product adding control, and the live broadcast creation page including at least one recommended product.

[0091] Optionally, the live broadcast starting control can be displayed in response to a triggering operation of the creation control, the starting page can be displayed in response to a triggering operation on the live broadcast starting control, the starting page including a product adding control, the live broadcast creation page can be displayed in response to a triggering operation on the product adding control, and the live broadcast creation page including at least one recommended product.

[0092] For example, Figure 3C For example, Figure 3C is a schematic diagram of a live broadcast creation page provided by the embodiments of the present application, wherein the client corresponding to the anchor account can display a personal page 306 of the anchor account, the personal page 306 being used for displaying account information of the anchor account, the personal page 306 including a creation control 306a, the client can display a live broadcast starting control 307a above the personal page 307 in response to a triggering operation on the creation control 306a, the live broadcast starting control 307a being displayed above the personal page 307 in the form of a floating layer or a pop-up window, the client can display a starting page 308 in response to a triggering operation on the live broadcast starting control 307a, the starting page 308 including a product adding control 308a, and the client can display a live broadcast creation page 309 in response to a triggering operation on the product adding control 308a, the live broadcast creation page 309 including at least one recommended product 309a.

[0093] In an optional embodiment, the live broadcast creation page can be displayed in response to a live broadcast creation operation, and the live broadcast creation page can be displayed by the following manner: displaying a live broadcast interface of a live broadcast in a live state of the anchor account, the live broadcast interface of the live broadcast in the live state including a live broadcast preview control and / or a live broadcast plan control, and the live broadcast creation page being displayed in response to a triggering operation on the live broadcast preview control or the live broadcast plan control.

[0094] In one example, the anchor object can log in an e-commerce application or a content publishing platform through an anchor account in a computer device, and then the computer device can run a client corresponding to the anchor account, and the client and a server establish a communication connection. The client can display a live broadcast interface of a live broadcast in a live broadcast state of the anchor account, and the live broadcast interface of the live broadcast in the live broadcast state includes a live broadcast preview control and / or a live broadcast plan control. The client displays a live broadcast creation page in response to a triggering operation on the live broadcast preview control or the live broadcast plan control.

[0095] The live broadcast interface of the live broadcast in the live broadcast state of the anchor account can be understood as a live broadcast interface of a live broadcast being live broadcasted by the anchor account at a current system time.

[0096] For example, Figure 3D For example, Figure 3D is a schematic diagram of a live broadcast creation page provided by the embodiments of the present application. The client corresponding to the anchor account can display a live broadcast interface 310 of a live broadcast in a live broadcast state of the anchor account, and the live broadcast interface 310 of the live broadcast in the live broadcast state includes a live broadcast plan control 310a. The client can display a live broadcast creation page 311 in response to a triggering operation on the live broadcast plan control 310a, and the live broadcast creation page 311 includes at least one recommended product 311a.

[0097] Further optionally, after the anchor object creates a target live broadcast, the anchor object can create a live broadcast preview of the target live broadcast, and display live broadcast preview information of the target live broadcast on a live broadcast interface of a live broadcast in a live broadcast state of the anchor account.

[0098] Optionally, the associated position of the live broadcast preview information of the target live broadcast can include a display control. The client can display the live broadcast preview information of the target live broadcast on the live broadcast interface of the live broadcast in the live broadcast state of the anchor account in response to a triggering operation on the display control.

[0099] The associated position of the live broadcast preview information of the target live broadcast can include a display position or an adjacent position of the live broadcast preview information of the target live broadcast, and the embodiments of the present application do not limit this. Displaying the live broadcast preview information of the target live broadcast on the live broadcast interface of the live broadcast in the live broadcast state of the anchor account can include: newly displaying the live broadcast preview information of the target live broadcast on the live broadcast interface of the live broadcast in the live broadcast state of the anchor account, or switching the display of the live broadcast preview control and / or the live broadcast plan control to the live broadcast preview information of the target live broadcast. The live broadcast preview information of the target live broadcast can be, for example, "live broadcast plan. tomorrow 18:00".

[0100] Optionally, the currently displayed display control of the first style can be switched to a display control of the second style for display in response to the triggering operation on the display control.

[0101] The display control of the first style can display the live preview information of the target live broadcast in the live interface of the live broadcast in the live state of the anchor account when the display control is triggered, and the display control of the second style can cancel the display of the live preview information of the target live broadcast in the live interface of the live broadcast in the live state of the anchor account when the display control is triggered.

[0102] Optionally, if the number of target live broadcasts is multiple, one target live broadcast can correspond to one live preview information, the associated position of each live preview information can include a corresponding display control, and the display control of the associated position of any live preview information can be triggered to display the live preview information in the live interface of the live broadcast in the live state of the anchor account.

[0103] Further optionally, the audience account can make a reservation for the target live broadcast, and then notify the audience account to enter the live interface of the reserved target live broadcast when the live time arrives. Specifically, the audience account can trigger the live preview information of the target live broadcast displayed in the live interface of the live broadcast in the live state of the anchor account, so as to realize the reservation for the target live broadcast.

[0104] Optionally, the at least one recommended commodity is determined based on object interaction information, and the object interaction information can refer to information that any object interacts with the published content published by the anchor account, the group created by the anchor account, or the live broadcast of the anchor account. The object interaction information includes at least one of the following: comment information of the published content published by the anchor account, conversation information in the group created by the anchor account, and comment information of the live broadcast of the anchor account.

[0105] Optionally, the at least one recommended commodity is determined based on at least one of the following: the published content published by the anchor account, the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account.

[0106] I. The at least one recommended commodity is determined based on the published content published by the anchor account.

[0107] Specifically, the published content published by the anchor account can be obtained in response to a live broadcast creation operation, the published content published by the anchor account can be matched with candidate commodities to obtain a matching result, and the at least one recommended commodity can be determined from the candidate commodities according to the matching result.

[0108] Optionally, the publishing content published by the anchor account is acquired, the publishing content published by the anchor account is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result, which can be achieved by the following way: at least one publishing content associated with goods published by the anchor account is acquired, if the content interaction amount of any publishing content associated with goods is greater than or equal to a preset interaction amount, the any publishing content associated with goods is taken as target publishing content, the target publishing content is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result.

[0109] In the embodiment of the application, the anchor account can associate the goods with the publishing content when publishing the publishing content. The publishing content associated with the goods can mean that the media content and / or text content edited by the anchor object corresponding to the anchor account when editing the publishing content is related to one or more goods, for example, the media content is the media content of any good, for example, the keyword of the text content includes the name of any good, etc. Alternatively, the anchor account can mount a transaction portal of one or more goods when publishing the publishing content, and any account can trade the one or more goods through the publishing content, that is, the publishing content is associated with the one or more goods, and the transaction portal of the one or more goods can be, for example, the goods link of the one or more goods. For example, the publishing content 1 published by the anchor is associated with the good 1, the publishing content 2 is associated with the good 2, the interaction amount of the publishing content 1 is 30, the interaction amount of the publishing content 2 is 50, and the preset interaction amount is 40. Therefore, the interaction amount of the publishing content 2 is greater than the preset interaction amount, and the publishing content 2 is taken as the target publishing content. The publishing content 2 is matched with the candidate goods to obtain a matching result, and the recommended good determined from the candidate goods according to the matching result is the good 2.

[0110] For example, Figure 3E For example, Figure 3E is a schematic diagram for determining a recommended good provided by the embodiment of the application, wherein the content detail page 312 of the target publishing content includes the transaction portal 312a of the associated "Suzhou travel" goods. The target publishing content is matched with the candidate goods to obtain a matching result, and the recommended good determined from the candidate goods according to the matching result is the "Suzhou travel package".

[0111] Optionally, the content interaction amount of any publishing content can be determined according to the interaction operation of each account on the any publishing content. The interaction operation on the any publishing content includes but is not limited to the like, comment operation, sharing operation. For example, any account likes any publishing content, and the content interaction amount of the any publishing content will increase.

[0112] In the embodiments of the present application, by obtaining the target published content associated with the goods and having a high interaction amount published by the anchor account, it is represented that more users have a potential purchase intention for the goods associated with the target published content, so as to match the target published content with the candidate goods, obtain a matching result, and determine at least one recommended good from the candidate goods according to the matching result, which can accurately recommend goods to the anchor account, so that the live goods selected by the anchor are accurately matched with the live goods demand of the audience, and the determination efficiency of the live goods of the anchor account can be improved.

[0113] Optionally, at least one published content associated with goods published by the anchor account in a preset time period is obtained, if the content interaction amount of any published content associated with goods is greater than or equal to a preset interaction amount, then the any published content associated with goods is taken as the target published content, the target published content is matched with the candidate goods, a matching result is obtained, and at least one recommended good is determined from the candidate goods according to the matching result.

[0114] Among them, since the purchase intention of the user for the goods will change in real time, for example, the published content published by the anchor account 50 days ago represents that the user wants to purchase the goods 1, and the published content published by the anchor account 5 days ago represents that the user wants to purchase the goods 2, so that the determined recommended goods are the goods 2, which are more accurate. Therefore, when obtaining the at least one published content associated with goods published by the anchor account, the at least one published content associated with goods published by the anchor account in a preset time period is obtained, for example, the preset time period is within 7 days, so that it can be ensured that the goods associated with the determined target published content can accurately match the real-time potential purchase intention of the user for the goods, and then the goods can be accurately recommended to the anchor account, and the determination efficiency of the live goods of the anchor account can be improved.

[0115] II. At least one recommended good is determined based on the comment information of the published content published by the anchor account.

[0116] Specifically, in response to a live creation operation, the comment information of the published content published by the anchor account is obtained, the comment information of the published content published by the anchor account is matched with the candidate goods, a matching result is obtained, and at least one recommended good is determined from the candidate goods according to the matching result.

[0117] Any account can publish comment information in the comment area of the anchor account, the comment information can include text information and / or media information, the media information can include image information and / or video information, the text information can include a commodity keyword, the commodity keyword can include, for example, a commodity name, a commodity number, etc., and the media information can include, for example, a commodity image, a commodity video, etc. In response to the live broadcast creation operation, the comment information of the published content published by the anchor account can be obtained, and at least one recommended commodity is determined from the candidate commodities according to the matching result obtained by matching at least one of the commodity keyword, the commodity image, and the commodity video in the comment information with the candidate commodities.

[0118] Specifically, the commodity keyword included in the comment information can be matched with the text information (such as a commodity name, a commodity category, a commodity title, etc.) of the candidate commodities for similarity, to obtain a first similarity of the commodity keyword included in the comment information and the text information of the candidate commodities, and at least one recommended commodity is determined from the candidate commodities according to the first similarity. For example, at least one candidate commodity with a first similarity greater than a similarity threshold value can be taken as at least one recommended commodity; for another example, each candidate commodity can be ranked according to the first similarity, and at least one candidate commodity that meets a preset similarity ranking can be taken as at least one recommended commodity. The commodity image and / or the commodity video of the commodity included in the comment information can be matched with the media information (such as a commodity image, a commodity video, etc.) of the candidate commodities for similarity, to obtain a second similarity of the commodity image and / or the commodity video of the commodity included in the comment information and the media information of the candidate commodities, and at least one recommended commodity is determined from the candidate commodities according to the second similarity. For example, at least one candidate commodity with a second similarity greater than a similarity threshold value can be taken as at least one recommended commodity; for another example, each candidate commodity can be ranked according to the second similarity, and at least one candidate commodity that meets a preset similarity ranking can be taken as at least one recommended commodity.

[0119] Optionally, a target similarity can be determined based on the first similarity of the commodity keyword included in the comment information and the text information of the candidate commodities, and the second similarity of the commodity image and / or the commodity video of the commodity included in the comment information and the media information of the candidate commodities, and at least one recommended commodity is determined from the candidate commodities according to the target similarity. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended commodity can be determined from the candidate commodities according to the target similarity.

[0120] In Figure 3EFor example, the client can display a content detail page 313 of the published content published by the anchor account, and the comment area in the content detail page 313 includes comment information 313a. In response to the live creation operation, the comment information 313a can be obtained, and the candidate goods are matched according to the goods keywords "Suzhou", "tourism", and "package" in the comment information 313a, the matching result is obtained, and the recommended goods are determined as the tourism package goods of "Suzhou tourism" from the candidate goods according to the matching result.

[0121] In the embodiment of the application, the comment information of the published content published by the anchor account is obtained, and the comment information is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result, which can accurately recommend goods to the anchor account, so that the live goods selected by the anchor can accurately match the live goods demand of the audience, and the determination efficiency of the live goods of the anchor account can be improved.

[0122] Optionally, the comment information of the published content published by the anchor account within a preset time period is obtained, the comment information of the published content published by the anchor account within the preset time period is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result.

[0123] Among them, since the user's purchase intention for the goods will change in real time, for example, the comment information published by the user 50 days ago represents that the user wants to buy goods 1, and the comment information published by the user 5 days ago represents that the user wants to buy goods 2, so that the determined recommended goods are goods 2, which are more accurate. Therefore, when obtaining the comment information of the published content published by the anchor account, the comment information of the published content published by the anchor account within a preset time period is obtained, for example, the preset time period is within 7 days, so that the goods determined according to the comment information can accurately match the real-time potential purchase intention of the user, and the goods can be accurately recommended to the anchor account, and the determination efficiency of the live goods of the anchor account can be improved.

[0124] III. At least one recommended good is determined based on the conversation information in the group created by the anchor account.

[0125] Specifically, in response to the live creation operation, the conversation information in the group created by the anchor account is obtained, the conversation information in the group created by the anchor account is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result.

[0126] Any account can send session information in a session page of a group created by the anchor account, the session information can include text information and / or media information, the media information can include image information and / or video information, and the text information can include a product keyword, which can include a product name, a product number, etc. of a product, and the media information can include a product image, a product video, etc. of the product. In response to a live creation operation, session information in the group created by the anchor account can be obtained, and at least one recommended product can be determined from candidate products according to a matching result obtained by matching at least one of a product keyword, a product image, and a product video in the session information with the candidate products.

[0127] Specifically, the product keyword included in the session information can be matched with text information (such as a product name, a product category, a product title, etc.) of the candidate products for a first similarity, and at least one recommended product can be determined from the candidate products according to the first similarity. For example, at least one candidate product with a first similarity greater than a similarity threshold can be determined as at least one recommended product; for another example, each candidate product can be ranked according to the first similarity, and at least one candidate product meeting a preset similarity ranking can be determined as at least one recommended product. The product image and / or the product video of the product included in the session information can be matched with media information (such as a product image, a product video, etc.) of the candidate products for a second similarity, and at least one recommended product can be determined from the candidate products according to the second similarity. For example, at least one candidate product with a second similarity greater than a similarity threshold can be determined as at least one recommended product; for another example, each candidate product can be ranked according to the second similarity, and at least one candidate product meeting a preset similarity ranking can be determined as at least one recommended product.

[0128] Optionally, a target similarity can be determined based on the first similarity of the product keyword included in the session information and the text information of the candidate products, and the second similarity of the product image and / or the product video of the product included in the session information and the media information of the candidate products, and at least one recommended product can be determined from the candidate products according to the target similarity. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended product can be determined from the candidate products according to the target similarity.

[0129] For example, the product keyword included in the session information can be matched with the text information of the candidate products for a first similarity, and at least one recommended product can be determined from the candidate products according to the first similarity. For example, at least one candidate product with a first similarity greater than a similarity threshold can be determined as at least one recommended product; for another example, each candidate product can be ranked according to the first similarity, and at least one candidate product meeting a preset similarity ranking can be determined as at least one recommended product. Figure 3EFor example, the client can display a session page 314 of a group created by the anchor account, the session page 314 including session information 314a and session information 314b. In response to a live creation operation, the session information 314a and the session information 314b can be obtained, and the product keywords "Suzhou", "tourism", and "package" in the session information 314b and the product image of the product included in the session information 314a are matched with the candidate products to obtain a matching result, and the matching result is used to determine a recommended product as a tourism package product of "Suzhou tourism" from the candidate products.

[0130] In the embodiments of the present application, by obtaining the session information in the group created by the anchor account, matching the session information with the candidate products to obtain a matching result, and determining at least one recommended product from the candidate products according to the matching result, the product can be accurately recommended to the anchor account, and the determination efficiency of the live product of the anchor account can be improved.

[0131] Optionally, the session information in the group created by the anchor account within a preset time period is obtained, the session information in the group created by the anchor account within the preset time period is matched with the candidate products to obtain a matching result, and at least one recommended product is determined from the candidate products according to the matching result.

[0132] In the embodiments of the present application, by obtaining the session information in the group created by the anchor account, matching the session information with the candidate products to obtain a matching result, and determining at least one recommended product from the candidate products according to the matching result, the product can be accurately recommended to the anchor account, and the determination efficiency of the live product of the anchor account can be improved.

[0133] IV. The at least one recommended product is determined based on comment information of a live broadcast of the anchor account.

[0134] Specifically, in response to a live creation operation, the comment information of the live broadcast of the anchor account can be obtained, the comment information of the live broadcast of the anchor account is matched with the candidate products to obtain a matching result, and at least one recommended product is determined from the candidate products according to the matching result.

[0135] Any audience account can send comment information in the comment area of the live broadcast of the anchor account, the comment information can include text information and / or media information, the media information can include image information and / or video information, the text information can include a commodity keyword, the commodity keyword can include, for example, a commodity name, a commodity number, etc. of a commodity, and the media information can include, for example, a commodity image, a commodity video, etc. of a commodity. In response to a live broadcast creation operation, the comment information in the comment area of the live broadcast of the anchor account can be obtained, and at least one recommended commodity is determined from the candidate commodities according to the matching result obtained by matching at least one of the commodity keyword, the commodity image, and the commodity video in the comment information with the candidate commodities. Further optionally, obtaining the comment information in the comment area of the live broadcast of the anchor account can include at least one of obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast performing state, obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast ending state, and obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast preview state.

[0136] Specifically, the commodity keyword included in the comment information can be matched with the text information (such as a commodity name, a commodity category, a commodity title, etc.) of the candidate commodities for similarity matching to obtain a first similarity of the commodity keyword included in the comment information and the text information of the candidate commodities, and at least one recommended commodity is determined from the candidate commodities according to the first similarity. For example, at least one candidate commodity with a first similarity greater than a similarity threshold value can be taken as at least one recommended commodity; for another example, each candidate commodity can be ranked according to the first similarity, and at least one candidate commodity satisfying a preset similarity ranking can be taken as at least one recommended commodity. The commodity image and / or commodity video of the commodity included in the comment information can be matched with the media information (such as a commodity image, a commodity video, etc.) of the candidate commodities for similarity matching to obtain a second similarity of the commodity image and / or commodity video of the commodity included in the comment information and the media information of the candidate commodities, and at least one recommended commodity is determined from the candidate commodities according to the second similarity. For example, at least one candidate commodity with a second similarity greater than a similarity threshold value can be taken as at least one recommended commodity; for another example, each candidate commodity can be ranked according to the second similarity, and at least one candidate commodity satisfying a preset similarity ranking can be taken as at least one recommended commodity.

[0137] Optionally, the target similarity can be determined based on the first similarity between the product keywords included in the comment information and the text information of the candidate product, and the second similarity between the product image and / or the product video of the product included in the comment information and the media information of the candidate product. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended product can be determined from the candidate products according to the target similarity.

[0138] For example, Figure 3E For example, the client can display a live interface 315 of a live broadcast in which the anchor account is in a live broadcast state, and the comment area in the live interface 315 includes comment information 315a and comment information 315b. In response to a live broadcast creation operation, i.e., creating a preview of the next live broadcast in the current live broadcast process, the comment information 315a can be obtained, and the product keywords "Suzhou", "tourism", and "package" in the comment information 315a can be matched with candidate products. The comment information 315b can be obtained, and the product keywords "Hainan", "tourism", and "package" in the comment information 315b can be matched with candidate products. The matching results can be obtained, and the recommended products can be determined from the candidate products as the tourism package products of "Suzhou tourism" and the tourism package products of "Hainan tourism" according to the matching results.

[0139] In the embodiments of the present application, by obtaining the comment information of the live broadcast of the anchor account, matching the comment information with the candidate products, obtaining the matching results, and determining at least one recommended product from the candidate products according to the matching results, the products can be accurately recommended to the anchor account, so that the live broadcast products selected by the anchor can accurately match the live broadcast product needs of the audience, and the determination efficiency of the live broadcast products of the anchor account can be improved.

[0140] Optionally, a live interface of a live broadcast in which the anchor account is in a live broadcast state can be displayed, and the live interface includes target comment information including product keywords. In response to a trigger operation on the target comment information, a product detail page of a product corresponding to the product keywords can be displayed, and in response to an addition operation on the product corresponding to the product keywords, the product corresponding to the product keywords can be added to at least one recommended product in a live broadcast creation page. Optionally, the product keywords included in the target comment information can be highlighted, including but not limited to enlarged display, bold display, highlighted display, and dynamic effect display (such as star surrounding feature).

[0141] For example, Figure 3F For example, Figure 3Fis a schematic diagram of a live broadcast interface provided by an embodiment of the present application. The client can display a live broadcast interface 316 of a live broadcast in which the anchor account is in a live broadcast performing state. The live broadcast interface 316 includes target comment information 316a and target comment information 316b. The target comment information 316a includes the product keywords “Suzhou”, “tourism”, and “package”. The target comment information 316b includes the product keywords “Hainan”, “tourism”, and “package”. The target comment information 316a and the target comment information 316b can be displayed in bold. The client can display a product detail page 317 of a product corresponding to the product keywords in response to a triggering operation on the target comment information 316a. The product detail page 317 includes product detail information of the product corresponding to the product keywords. The product detail page 317 can further include a first product adding control 317a. In response to an adding operation on the product corresponding to the product keywords, the product corresponding to the product keywords can be added to at least one recommended product in a live broadcast creation page by the following manner: in response to a triggering operation on the first product adding control 317a.

[0142] In an embodiment of the present application, in a live broadcast in which the anchor account is in a live broadcast performing state, the comment information sent by the audience can be recognized, and target comment information containing product keywords can be determined. The product keywords can be highlighted. Then, the anchor can quickly determine the target comment information from multiple comment information. The anchor can click the target comment information to view the product corresponding to the product keywords, and can add the product corresponding to the product keywords to at least one recommended product in a live broadcast creation page. This makes the live broadcast product selected by the anchor accurately match the live broadcast product demand of the audience, and improves the determination efficiency of the live broadcast product and the interactive experience.

[0143] Optionally, the comment information of the live broadcast in which the anchor account is in a live broadcast ending state in a preset time period is obtained. The comment information of the live broadcast in which the anchor account is in a live broadcast ending state in the preset time period is matched with the candidate products to obtain a matching result. At least one recommended product is determined from the candidate products according to the matching result.

[0144] In an optional implementation, in response to a live broadcast creation operation, a live broadcast creation page is displayed. The live broadcast creation page can be displayed by the following manner: a live broadcast ending page is displayed. The live broadcast ending page includes at least one recommended product. The at least one recommended product is determined based on the comment information of the live broadcast corresponding to the live broadcast ending page. In response to a live broadcast creation operation on the at least one recommended product, the live broadcast creation page is displayed. The live broadcast creation page includes the at least one recommended product.

[0145] The live broadcast end page can be displayed after the anchor account ends the live broadcast, and the live broadcast end page includes live broadcast summary information corresponding to the live broadcast end page. The live broadcast summary information includes, but is not limited to, live broadcast duration information, live broadcast interaction information, live broadcast comment information, and live broadcast highlight information. The live broadcast end page also includes at least one recommended product. The at least one recommended product is determined based on the comment information of the live broadcast corresponding to the live broadcast end page. In response to a triggering operation on the at least one recommended product, a live broadcast creation page can be displayed. The live broadcast creation page includes the at least one recommended product. Optionally, the live broadcast end page can include a live broadcast plan control. In response to a triggering operation on the live broadcast plan control, the live broadcast creation page including the at least one recommended product can be displayed.

[0146] For example, Figure 3G For example, Figure 3G is a schematic diagram of a live broadcast end page provided by an embodiment of the present application. After the anchor account ends the live broadcast, the client can display a live broadcast end page 318. The live broadcast end page 318 includes at least one recommended product 318a. The at least one recommended product 318a is determined based on the comment information of the live broadcast corresponding to the live broadcast end page 318. In response to a triggering operation on the at least one recommended product 318a, the client can display a live broadcast creation page 319. The live broadcast creation page 319 includes at least one recommended product 319a.

[0147] In an embodiment of the present application, the live broadcast end page is displayed. The live broadcast end page includes at least one recommended product. The at least one recommended product is determined based on the comment information of the live broadcast corresponding to the live broadcast end page. That is, the at least one recommended product is determined based on the products discussed by the audience in the comment area of the live broadcast. The anchor can trigger the live broadcast end page to display the live broadcast creation page based on the at least one recommended product. That is, the next live broadcast plan can be created. The live broadcast creation page includes the at least one recommended product. Therefore, the live broadcast goods selected by the anchor can be accurately matched with the live broadcast goods demand of the audience, and the determination efficiency of the live broadcast goods and the interactive experience can be improved.

[0148] In an optional implementation, the live broadcast creation page further includes prompt information. The prompt information is used to prompt whether to select the live broadcast goods based on a first selection manner. In response to a triggering operation on the prompt information, the at least one recommended product can be displayed. The at least one recommended product is displayed after it is confirmed that the recommended product is selected based on the first selection manner.

[0149] The first selection manner can include: determining the at least one recommended product according to at least one of the published content published by the anchor account, the comment information of the published content, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account, and selecting the live broadcast goods based on the determined at least one recommended product.

[0150] If the streamer account refuses to select a product through the first option, the streamer account can select a product through the second option. The second option can include the streamer account triggering the second "Add Product" control on the live stream creation page, thereby selecting from at least one alternative product. The at least one alternative product can be any product.

[0151] Optionally, the live stream creation page also includes a first confirmation control, which can respond to a trigger operation on the first confirmation control to confirm the selection of recommended products based on the first selection method and display at least one recommended product. Optionally, the first confirmation control can be displayed in an associated position of the prompt information, which may include, for example, the display position of the prompt information or an adjacent position of the prompt information.

[0152] by Figure 3H For example, Figure 3H This is a schematic diagram of the prompt information provided in the embodiments of this application. The client can display a live streaming creation page 320, which includes prompt information 320a. Prompt information 320a is used to prompt whether to select a live streaming product based on a first selection method, namely "generate recommended products based on group chat, notes and comment section". The associated position of prompt information 320a includes a first confirmation control 320b. The client can respond to the trigger operation of the first confirmation control 320b and display at least one recommended product 321a on the live streaming creation page 321.

[0153] Optionally, the live stream creation page also includes a rejection control, which can respond to a triggering action on the rejection control to reject the selection of recommended products based on the first selection method and cancel the display of the prompt message. Optionally, the rejection control can be displayed in an associated position with the prompt message, such as the display position of the prompt message or an adjacent position to the prompt message.

[0154] by Figure 3H For example, the client can display a live stream creation page 320, which includes a prompt message 320a. The associated location of the prompt message 320a includes a rejection control 320c. The client can respond to the trigger operation of the rejection control 320c, reject the selection of recommended products based on the first selection method, and cancel the display of the prompt message.

[0155] Optionally, the associated location of the prompt message may include a selection control, which may respond to a triggering operation on the selection control, confirm the selection of a recommended product based on a first selection method, and display at least one recommended product.

[0156] by Figure 31 For example, Figure 31is a schematic diagram of prompt information provided by an embodiment of the present application. The client can display a live broadcast creation page 322, and the live broadcast creation page 322 includes prompt information 322a. The prompt information 322a is used to prompt whether to select a live broadcast commodity based on a first selection manner. An associated position of the prompt information 322a includes a selection control 322b. The client can display at least one recommended commodity 323a on a live broadcast creation page 323 in response to a triggering operation on the selection control 322b.

[0157] Optionally, the associated position of the prompt information can include a selection control. The selection of the recommended commodity based on the first selection manner can be confirmed and at least one recommended commodity can be displayed in response to a triggering operation on the selection control.

[0158] In an optional implementation, the at least one recommended commodity is displayed through a commodity information block. One recommended commodity corresponds to one commodity information block. The commodity information block may, for example, include a commodity card.

[0159] Optionally, the commodity information block of any recommended commodity is used to display commodity information of the any recommended commodity. The commodity information includes at least one of the following: commodity price information, commodity benefit information, commodity transaction period information, commodity commission information, and commodity specification information.

[0160] The commodity price information is used to indicate the commodity price of any recommended commodity. The commodity benefit information is used to indicate the commodity benefit possessed by the any recommended commodity. The commodity benefit may, for example, be “one-for-three compensation” or “free shipping for return”. The commodity transaction period information is used to indicate the remaining time during which the anchor account can sell the any recommended commodity. For example, if the commodity transaction period information is “remaining 105 days”, it indicates that the anchor account can sell the any recommended commodity within 105 days. The commodity commission information is used to indicate the commission that the anchor account can obtain by selling the any recommended commodity. The commodity commission information may, for example, include a commodity commission ratio. The commission that the anchor account can obtain by selling the any recommended commodity can be obtained by the commodity price and the commodity commission ratio. For example, if the commodity price is 1000 yuan and the commodity commission ratio is 7%, the commission that the anchor account can obtain by selling the any recommended commodity is 70 yuan. The commodity specification information is used to indicate at least one of the following: the specification, the quantity, and the duration of the commodity. For example, the any recommended commodity is beverage 1, and the commodity specification information of the beverage 1 includes the specification 300 milliliters and the quantity 12 bottles of the commodity. For another example, the any recommended commodity is a “Suzhou travel package”, and the commodity specification information of the “Suzhou travel package” includes the duration 4 days, i.e., a user who purchases the any recommended commodity can obtain 4 days of Suzhou travel.

[0161] S202, in response to a selection operation on the at least one recommended commodity, determining a live broadcast commodity of the anchor account from the at least one recommended commodity.

[0162] Optionally, if the anchor account is a merchant account, the at least one recommended product can be determined according to at least one of the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account, and the at least one recommended product is matched with the products sold by the merchant account.

[0163] For example, if the anchor account is a merchant account, the at least one recommended product determined according to at least one of the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account includes product 1, product 2, and product 3, and the products sold by the merchant account include product 1, product 3, and product 4, then the at least one recommended product determined is product 1 and product 3.

[0164] Optionally, if the anchor account is a buyer account or a celebrity account, a product information block of the recommended product can be displayed; in response to a triggering operation on the product information block of the recommended product, a recommended product page including the recommended product is displayed; in response to a selection operation on the recommended product, the selected recommended product can be determined, and a live broadcast creation page is displayed, and the selected recommended product is used as a live broadcast product. Optionally, after the selected recommended product is determined, the product information block of the recommended product can be canceled, and the selected recommended product is displayed. If the anchor account is a buyer account or a celebrity account, the buyer or the celebrity can learn the relevant information of the recommended product through the product information block of the recommended product after the recommended product is determined, and the buyer or the celebrity can trigger the product information block of the recommended product to view the recommended product on the recommended product page and select the recommended product as a live broadcast product.

[0165] Optionally, one recommended product corresponds to multiple selling products that are being sold, i.e., the multiple selling products that are being sold are similar products. For example, the recommended product is a "Suzhou travel package", and the recommended product "Suzhou travel package" corresponds to multiple selling products "Suzhou 7-day travel package" and "Suzhou 3-day travel package". The multiple selling products that are being sold can be aggregated and displayed on the live broadcast creation page, and in response to a selection operation on the aggregated and displayed multiple selling products that are being sold, the aggregated and displayed multiple selling products that are being sold can be used as live broadcast products, i.e., the anchor can one-click select all the selling products that are being sold as live broadcast products; or, in response to an expansion operation on the aggregated and displayed multiple selling products that are being sold, each selling product that is being sold can be expanded and displayed, and in response to a selection operation on one or more selling products that are being sold that are expanded and displayed, a live broadcast product can be determined.

[0166] Optionally, the selecting operation on the at least one recommended commodity can comprise a triggering operation on the at least one recommended commodity. Optionally, the associated position of the at least one recommended commodity can comprise a selection control, one recommended commodity corresponding to one selection control, and the recommended commodity corresponding to the at least one selection control can be determined from the at least one recommended commodity in response to the triggering operation on the one or more selection controls, and the recommended commodity corresponding to the at least one selection control is taken as the live commodity of the anchor account. The associated position of the at least one recommended commodity can comprise a display of the at least one recommended commodity or a position adjacent to the at least one commodity, etc. Optionally, the live creation page can comprise a commodity management control, and the selection control can be displayed at the associated position of each recommended commodity in response to the triggering operation on the commodity management control.

[0167] For example, Figure 3J For example, Figure 3J is a schematic diagram of a live creation page provided by the embodiments of the present application, wherein the client can display a live creation page 324, the live creation page 324 comprises a recommended commodity 324a, the associated position of the recommended commodity 324a comprises a selection control 324b, and the client can determine the recommended commodity 324a as the live commodity of the anchor account from the at least one recommended commodity in response to the triggering operation on the selection control 324b.

[0168] Optionally, when the anchor account does not trigger the selection control, the selection control is in an unselected state, that is, it indicates that the anchor account does not select the recommended commodity corresponding to the selection control; after the anchor account triggers the selection control, the selection control is switched to a selected state, that is, it indicates that the anchor account selects the recommended commodity corresponding to the selection control. For example, Figure 3J For example, when the anchor account does not trigger the selection control, the selection control 324b is in an unselected state, and after the anchor account triggers the selection control 324b, the selection control 325a in a selected state is displayed on the live creation page 325.

[0169] In an optional implementation, any recommended commodity can also be displayed in response to a deleting operation on any recommended commodity.

[0170] Optionally, the display of any recommended commodity can be cancelled in response to the deleting operation on any recommended commodity, which can be understood as follows: in response to the deleting operation on any recommended commodity, the any recommended commodity is deleted from the at least one recommended commodity, and the display of the any recommended commodity is cancelled.

[0171] Optionally, the display of any recommended commodity can be cancelled in response to the deleting operation on any recommended commodity by the following method: in response to the triggering operation on any recommended commodity, a deleting control is displayed, and in response to the triggering operation on the deleting control, the display of the any recommended commodity is cancelled.

[0172] For example,Figure 3K For example, Figure 3K FIG. 3 is a schematic diagram of a live broadcast creation page according to an embodiment of the present application. The client can display a live broadcast creation page 326, which includes any recommended product 326a. In response to a triggering operation (such as long pressing and swiping left) on the any recommended product 326a, the client can display a deletion control 327a on a live broadcast creation page 327. In response to a triggering operation on the deletion control 327a, the any recommended product is deleted and the any recommended product is no longer displayed, i.e., the any recommended product is no longer displayed on a live broadcast creation page 328.

[0173] Optionally, in response to a deletion operation on the any recommended product, the any recommended product is no longer displayed by the following method: the associated position of each recommended product includes a deletion control. In response to a triggering operation on the deletion control of the associated position of the any recommended product, the any recommended product is no longer displayed.

[0174] Optionally, the live broadcast creation page can further include a product management control. In response to a triggering operation on the product management control, a deletion control is displayed and a selection control is displayed at the associated position of each recommended product. In response to a triggering operation on one or more selection controls and a triggering operation on the deletion control, the recommended products corresponding to the one or more selection controls are deleted. That is, the anchor account can select one or more recommended products for deletion, thereby improving the efficiency of deleting recommended products and improving the efficiency of determining live broadcast products.

[0175] In an optional implementation, in response to an update operation on the any recommended product, a similar recommended product is determined and the any recommended product is switched to the similar recommended product for display. The similar recommended product matches the any recommended product.

[0176] The any recommended product can be matched with a candidate product in response to an update operation on the any recommended product, and a similar recommended product is determined from the candidate product. Optionally, the candidate product can be a product in a product database. Specifically, the any recommended product can be similarity-matched with the candidate product to obtain a third similarity between the any recommended product and the candidate product, and a target candidate product is determined from the candidate product according to the third similarity. The target candidate product is used as the similar recommended product. For example, the target candidate product corresponding to a third similarity greater than a similarity threshold can be used as the similar recommended product. For another example, each candidate product can be ranked according to the third similarity corresponding to each candidate product, and a target candidate product meeting a preset similarity ranking can be used as the similar recommended product.

[0177] Optionally, in response to the update operation on any recommended commodity, the similar recommended commodity is determined, and any recommended commodity is switched to the similar recommended commodity for display, which can be achieved by the following manner: in response to the trigger operation on any recommended commodity, the update control is displayed, in response to the trigger operation on the update control, the similar recommended commodity is determined, and any recommended commodity is switched to the similar recommended commodity for display.

[0178] For example, Figure 3L For example, Figure 3L is a schematic diagram of a live broadcast creation page provided by the embodiments of the present application, wherein the client can display the live broadcast creation page 329, the live broadcast creation page 329 includes any recommended commodity 329a, the client can display the update control 330a on the live broadcast creation page 330 in response to the trigger operation (such as long pressing and sliding to the left) on any recommended commodity 329a, in response to the trigger operation on the update control 330a, the similar recommended commodity is determined, and any recommended commodity is switched to the similar recommended commodity 331a for display on the live broadcast creation page 331.

[0179] Optionally, in response to the update operation on any recommended commodity, the similar recommended commodity is determined, and any recommended commodity is switched to the similar recommended commodity for display, which can be achieved by the following manner: the associated position of each recommended commodity includes the update control, in response to the trigger operation on the update control of the associated position of any recommended commodity, the similar recommended commodity is determined, and any recommended commodity is switched to the similar recommended commodity for display.

[0180] Optionally, the live broadcast creation page can further include a commodity management control, the update control can be displayed in response to the trigger operation on the commodity management control, and the selection control can be displayed at the associated position of each recommended commodity, the similar recommended commodity of the recommended commodity corresponding to one or more selection controls can be determined in response to the trigger operation on the one or more selection controls and the trigger operation on the update control, and the recommended commodity corresponding to the one or more selection controls is switched to the corresponding similar recommended commodity for display. That is, the anchor account can select one or more recommended commodities for updating, determine and display the corresponding similar recommended commodity, improve the recommended commodity update efficiency, and improve the live broadcast commodity determination efficiency.

[0181] Optionally, the live broadcast creation page can further include the update control, and the similar recommended commodity of at least one recommended commodity can be determined in response to the trigger operation on the update control, and at least one recommended commodity is switched to the similar recommended commodity.

[0182] In an optional implementation, in response to the update operation on any recommended commodity, the similar recommended commodity can be determined by: in response to the update operation on any recommended commodity, displaying a plurality of commodity filtering modes; in response to a triggering operation on a target commodity filtering mode, determining the similar recommended commodity, the similar recommended commodity being determined based on the target commodity filtering mode.

[0183] The target commodity filtering mode can include any of the plurality of commodity filtering modes. The commodity filtering mode includes, but is not limited to, at least one of the following: a price filtering mode, a sales filtering mode, a commission filtering mode, and an evaluation filtering mode. The price filtering mode is used to determine a similar recommended commodity with a higher or lower price than any recommended commodity; the sales filtering mode is used to determine a similar recommended commodity with a higher or lower sales than any recommended commodity; the commission filtering mode is used to determine a similar recommended commodity with a higher or lower commission rate than any recommended commodity; and the evaluation filtering mode is used to determine a similar recommended commodity with more or less evaluation quantity than any recommended commodity. Optionally, the evaluation filtering mode can determine a similar recommended commodity with more favorable evaluation quantity than any recommended commodity.

[0184] For example, Figure 3M For example, Figure 3M is a schematic diagram of a live broadcast creation page provided by the embodiments of the present application. The client can display a live broadcast creation page 332, the live broadcast creation page 332 including any recommended commodity 332a. In response to a triggering operation (such as long pressing and swiping to the left) on the any recommended commodity 332a, the client displays an update control 333a on the live broadcast creation page 333. In response to a triggering operation on the update control 333a, the client displays a plurality of commodity filtering modes on the live broadcast creation page 334. In response to a triggering operation on a target commodity filtering mode 334a, the client determines a similar recommended commodity and displays the similar recommended commodity 335a on the live broadcast creation page 335.

[0185] In the embodiments of the present application, when the anchor account determines the similar recommended commodity, a plurality of commodity filtering modes can be displayed for the anchor account to select, thereby improving the flexibility of determining the similar commodity and improving the interactive experience of the anchor account.

[0186] In an optional implementation, the recommended commodity added by the adding operation can also be determined in response to the adding operation on at least one recommended commodity, and the recommended commodity added by the adding operation is displayed.

[0187] Optionally, the live broadcast creation page can further include a second adding commodity control. In response to an adding operation on the second adding commodity control, the recommended commodity added by the adding operation can be determined and displayed.

[0188] Optionally, the live broadcast creation page can further include a second add commodity control. In response to a triggering operation on the second add commodity control, the live broadcast client can display at least one commodity to be added. In response to a selection operation on the at least one commodity to be added, the live broadcast client can determine and display an added recommended commodity.

[0189] For example, Figure 3N For example, Figure 3N is a schematic diagram of a live broadcast creation page provided by an embodiment of the present application. The live broadcast client can display the live broadcast creation page 336. The live broadcast creation page 336 includes a second add commodity control 336a. In response to a triggering operation on the second add commodity control 336a, the live broadcast client can display at least one commodity to be added 337a on an add commodity page 337. The associated position of each commodity to be added can include a selection control. In response to a triggering operation on the selection control 337b of the associated position of any commodity to be added, and in response to a triggering operation on a second confirmation control 338a in the add commodity page 338, the live broadcast client can display an added recommended commodity 339a on a live broadcast creation page 339. The associated position of any commodity to be added can include a display position or an adjacent position of any commodity to be added, and the like. Optionally, the add commodity page can be displayed above the live broadcast creation page. The display area of the add commodity page can be less than or equal to the display area of the live broadcast creation page. The add commodity page can be displayed in the form of a pop-up window or a floating layer above the live broadcast creation page, for example.

[0190] S203, in response to a creation determination operation performed on the live broadcast creation page, creating a target live broadcast associated with a live broadcast commodity.

[0191] Optionally, after the target live broadcast is created, the anchor account can create a live broadcast preview of the target live broadcast, and send the live broadcast preview of the target live broadcast to the server. The server can distribute the live broadcast preview of the target live broadcast to each account. Any account can make a reservation for the target live broadcast through the live broadcast preview of the target live broadcast. Alternatively, after the target live broadcast is created, a live broadcast starting page can be displayed. In response to a live broadcast starting operation on the live broadcast starting page, the live broadcast client can display a live broadcast interface of the target live broadcast.

[0192] Optionally, the live broadcast starting page can be used to set live broadcast information of the target live broadcast. The live broadcast information includes but is not limited to a live broadcast title, a live broadcast type, a live broadcast topic, a live broadcast cover, and a live broadcast commodity. The live broadcast starting page can further include a live broadcast starting control. In response to a triggering operation on the live broadcast starting control, the live broadcast client can display a live broadcast interface of the target live broadcast.

[0193] For example, Figure 3O For example, Figure 3OThis is a schematic diagram of the live streaming interface provided in the embodiments of this application. The client can display a live streaming creation page 340, which includes a third confirmation control 340a. The client can respond to the trigger operation of the third confirmation control 340a, that is, respond to the creation confirmation operation performed on the live streaming creation page, and display a live streaming start page 341. The broadcaster account can set the live streaming information of the target live stream on the live streaming start page 341. The live streaming start page 341 may also include a live streaming start control 341a. The client can respond to the trigger operation of the live streaming start control 341a and display the live streaming interface 342 of the target live stream.

[0194] In this context, a target livestream associated with livestream products can be understood as allowing any viewer account to transact on the livestream products through the target livestream. Specifically, the livestream interface of the target livestream includes a transaction entry point for the livestream products, which can be triggered by actions related to the transaction entry point to enable transactions on the livestream products.

[0195] Optionally, any viewer account can enter the live streaming interface of the target live stream, which includes a transaction entry point for the live stream products. The viewer can respond to the trigger operation of the transaction entry point for the live stream products and conduct transactions for the live stream products.

[0196] Specifically, any viewer account can access the target live stream's interface through the live stream cover, live stream link, or the streamer's account avatar. The target live stream's interface includes a transaction entry point for the live stream's products, such as a shopping cart or shopping bag. Any viewer account can click this transaction entry point to display the live stream's products. Each live stream's product has an associated transaction control that can respond to triggering operations on any transaction control, executing transaction operations on the live stream's product corresponding to that control. Transaction controls can include, for example, a purchase control or an add-to-cart (shopping bag) control, and transaction operations can include purchase operations, adding items to the shopping cart (shopping bag), etc.

[0197] by Figure 3P For example, Figure 3P This is a schematic diagram of the live streaming interface provided in the embodiments of this application. In this case, any viewer account can enter the live streaming interface of the target live stream, and the client corresponding to any viewer account will display the live streaming interface 343 of the target live stream. The live streaming interface 343 includes a transaction entry 343a for the live stream product. The client corresponding to any viewer account can respond to the trigger operation of the transaction entry 343a and display the live stream product 344a at the top of the live streaming interface 344. Each live stream product has a transaction control in its associated position. The client corresponding to any viewer account can respond to the trigger operation of any transaction control and perform a transaction operation on the live stream product corresponding to any transaction control.

[0198] Optionally, the client corresponding to any audience account can display a product detail page of any live broadcast product in response to a triggering operation on the live broadcast product, the product detail page including product detail information of the live broadcast product and a transaction control, and a transaction operation on the live broadcast product can be performed in response to a triggering operation on the transaction control in the product detail page.

[0199] Further, since the live broadcast product of the target live broadcast is determined according to at least one of the published content published by the anchor account, the comment information of the published content, the session information in the group created by the anchor account, or the comment information of the live broadcast of the anchor account, the determined live broadcast product can accurately match the product purchase demand of the user, that is, the determined live broadcast product has higher attraction to the audience account, and the transaction rate of the live broadcast product can be improved.

[0200] In the embodiments of the present application, in response to a live broadcast creation operation, a live broadcast creation page is displayed, the live broadcast creation page including at least one recommended product, the at least one recommended product being determined based on at least one of the published content published by the anchor account, the comment information of the published content, the session information in the group created by the anchor account, or the comment information of the live broadcast of the anchor account; in response to a selection operation on the at least one recommended product, the live broadcast product of the anchor account is determined from the at least one recommended product; and in response to a creation determination operation performed on the live broadcast creation page, the target live broadcast associated with the live broadcast product is created. By determining the potential product intention of the user, that is, determining the at least one recommended product, based on at least one of the published content published by the anchor account, the comment information of the published content, the session information in the group created by the anchor account, or the comment information of the live broadcast of the anchor account, and displaying the at least one recommended product on the live broadcast creation page, the anchor account can quickly determine the live broadcast product, and the determination efficiency of the live broadcast product can be improved.

[0201] Based on the above description, please refer to Figure 4 , Figure 4 is a flow diagram of another live broadcast creation method provided by the embodiments of the present application, which can be applied in a client and a server, such as Figure 4 The live broadcast creation method includes but is not limited to steps S401-S407, wherein:

[0202] S401, the client sends a recommended product acquisition request to the server in response to a live broadcast creation operation.

[0203] The specific implementation of step S401 in the embodiments of the present application can be referred to the related description of step S201 described above, which will not be repeated here.

[0204] S402, the server obtains at least one of the following based on the recommendation commodity acquisition request: comment information of the published content published by the anchor account, conversation information in the group created by the anchor account, and comment information of the live broadcast of the anchor account.

[0205] Optionally, the server obtains at least one of the following based on the recommendation commodity acquisition request: comment information of the published content published by the anchor account within a preset time period, conversation information in the group created by the anchor account within a preset time period, and comment information of the live broadcast of the anchor account within a preset time period.

[0206] Further, the server can perform data cleaning on the obtained comment information and / or conversation information, delete redundant information irrelevant to the commodity, and obtain the data-cleaned comment information and / or conversation information.

[0207] S403, the server matches the at least one information with the candidate commodities, obtains a matching result, and determines at least one recommendation commodity from the candidate commodities based on the matching result.

[0208] Optionally, the server can determine at least one recommendation commodity corresponding to the data-cleaned comment information and / or conversation information based on the commodity keyword and / or intent recognition.

[0209] Optionally, the server can use an artificial intelligence workflow (AI workflow) to process the comment information and / or conversation information, the AI workflow including a data crawling module, a data cleaning module, a preset prompt word, a generative model, and a knowledge base; the knowledge base is constructed based on commodity information of an e-commerce platform; the input of the AI workflow is the comment information and / or conversation information, and the output is at least one recommendation commodity.

[0210] Optionally, the server can match at least one of the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account with the candidate commodities, obtain a matching result, and determine at least one recommendation commodity from the candidate commodities based on the matching result.

[0211] Optionally, the server can match at least one of the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account with the candidate commodities, obtain a matching result, and determine at least one recommendation commodity from the candidate commodities based on the matching result.

[0212] I. The published content published by the anchor account is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result.

[0213] Optionally, the server obtains at least one published content published by the anchor account and associated with goods, and if the content interaction amount of any published content associated with goods is greater than or equal to a preset interaction amount, the any published content associated with goods is taken as target published content. The target published content is matched with the candidate goods to obtain a matching result, and at least one recommended good is determined from the candidate goods according to the matching result. Optionally, the candidate goods can be goods in a goods database.

[0214] In the method, the anchor account can associate the published content with goods when publishing the published content. The published content associated with goods can mean that the media content and / or text content edited by the anchor object corresponding to the anchor account when editing the published content is related to one or more goods, for example, the media content is the media content of any good, and for example, the keywords of the text content include the product name of any good. Alternatively, the anchor account can mount a transaction portal of one or more goods when publishing the published content, and any account can trade the one or more goods through the published content, that is, the published content is associated with the one or more goods, and the transaction portal of the one or more goods can be, for example, a product link of the one or more goods. For example, the published content 1 published by the anchor is associated with the good 1, the published content 2 is associated with the good 2, the interaction amount of the published content 1 is 30, the interaction amount of the published content 2 is 50, and the preset interaction amount is 40. Therefore, the interaction amount of the published content 2 is greater than the preset interaction amount, so that the published content 2 is taken as the target published content. The published content 2 is matched with the candidate goods to obtain a matching result, and the recommended goods determined from the candidate goods according to the matching result are the goods 2.

[0215] Optionally, the content interaction amount of any published content can be determined according to the interaction operation of each account on the any published content. The interaction operation on the any published content includes but is not limited to a like operation, a comment operation, and a sharing operation. For example, any account likes any published content, and the content interaction amount of the any published content is increased.

[0216] In the embodiments of the present application, by obtaining the target published content associated with the goods and having a high interaction amount published by the anchor account, it is represented that more users have a potential purchase intention for the goods associated with the target published content, so as to match the target published content with the candidate goods, obtain a matching result, and determine at least one recommended good from the candidate goods according to the matching result, which can accurately recommend goods to the anchor account, can accurately match the live goods selected by the anchor with the live goods demand of the audience, and can improve the determination efficiency of the live goods of the anchor account.

[0217] Optionally, at least one published content associated with goods published by the anchor account in a preset time period is obtained, if the content interaction amount of any published content associated with goods is greater than or equal to a preset interaction amount, then the any published content associated with goods is taken as the target published content, the target published content is matched with the candidate goods, a matching result is obtained, and at least one recommended good is determined from the candidate goods according to the matching result.

[0218] Among them, since the purchase intention of the user for the goods will change in real time, for example, the published content published by the anchor account 50 days ago represents that the user wants to buy goods 1, and the published content published by the anchor account 5 days ago represents that the user wants to buy goods 2, then the determined recommended goods is goods 2, which is more accurate, therefore, when obtaining the at least one published content associated with goods published by the anchor account, it is to obtain the at least one published content associated with goods published by the anchor account in a preset time period, for example, the preset time period is within 7 days, then it can be guaranteed that the goods associated with the determined target published content can accurately match the real-time potential purchase intention of the user for the goods, and then it can accurately recommend goods to the anchor account, and improve the determination efficiency of the live goods of the anchor account.

[0219] II. The comment information of the published content published by the anchor account is matched with the candidate goods, a matching result is obtained, and at least one recommended good is determined from the candidate goods according to the matching result.

[0220] Among them, any account can publish comment information in the comment area of the anchor account, the comment information can include text information and / or media information, the media information can include image information and / or video information, the text information can include a goods keyword, the goods keyword can include a goods name, a goods number, etc., and the media information can include a goods image, a goods video, etc. In response to a live creation operation, the comment information of the published content published by the anchor account can be obtained, and at least one recommended good is determined from the candidate goods according to the matching result according to at least one of the goods keyword, the goods image, and the goods video in the comment information and the candidate goods.

[0221] Specifically, the server can perform similarity matching on the product keywords included in the comment information and the text information (such as the product name, product category, product title, etc.) of the candidate product, obtain a first similarity between the product keywords included in the comment information and the text information of the candidate product, and determine at least one recommended product from the candidate product according to the first similarity. For example, at least one candidate product with a first similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the first similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product. The product image and / or product video of the product included in the comment information can be matched with the media information (such as product image, product video, etc.) of the candidate product to obtain a second similarity between the product image and / or product video of the product included in the comment information and the media information of the candidate product, and at least one recommended product can be determined from the candidate product according to the second similarity. For example, at least one candidate product with a second similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the second similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product.

[0222] Optionally, the server can determine a target similarity based on the first similarity between the product keywords included in the comment information and the text information of the candidate product, and the second similarity between the product image and / or product video of the product included in the comment information and the media information of the candidate product, and determine at least one recommended product from the candidate product according to the target similarity. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended product can be determined from the candidate product according to the target similarity.

[0223] In the embodiments of the present application, by obtaining the comment information of the published content published by the anchor account, and matching the comment information with the candidate product to obtain a matching result, and determining at least one recommended product from the candidate product according to the matching result, the live product selected by the anchor can be accurately matched with the live product demand of the audience, and the determination efficiency of the live product of the anchor account can be improved.

[0224] Optionally, the server obtains the comment information of the published content published by the anchor account within a preset time period, matches the comment information of the published content published by the anchor account within the preset time period with the candidate product to obtain a matching result, and determines at least one recommended product from the candidate product according to the matching result.

[0225] Wherein, since the purchase intention of the user for the commodity changes in real time, for example, the comment information published by the user 50 days ago represents that the user wants to purchase commodity 1, and the comment information published by the user 5 days ago represents that the user wants to purchase commodity 2, and the determined recommended commodity is commodity 2, which is more accurate. Therefore, when obtaining the comment information of the published content of the anchor account, the comment information of the published content of the anchor account within a preset time period is obtained, for example, within 7 days, so that the commodity determined according to the comment information can accurately match the real-time potential commodity purchase intention of the user, and the commodity can be accurately recommended to the anchor account, and the determination efficiency of the live commodity of the anchor account is improved.

[0226] III. The session information in the group created by the anchor account is matched with the candidate commodities to obtain a matching result, and at least one recommended commodity is determined from the candidate commodities according to the matching result.

[0227] Wherein, any account can send session information in the session page of the group created by the anchor account, and the session information can include text information and / or media information, the media information can include image information and / or video information, and the text information can include a commodity keyword, for example, a commodity name, a commodity number, etc. of the commodity, and the media information can include a commodity image, a commodity video, etc. of the commodity. In response to the live creation operation, the session information in the group created by the anchor account can be obtained, and at least one recommended commodity is determined from the candidate commodities according to the matching result according to at least one of the commodity keyword, the commodity image, and the commodity video in the session information.

[0228] Specifically, the server can perform similarity matching between the product keyword included in the session information and the text information (such as the product name, product category, product title, etc.) of the candidate product, obtain a first similarity between the product keyword included in the session information and the text information of the candidate product, and determine at least one recommended product from the candidate product according to the first similarity. For example, at least one candidate product with a first similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the first similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product. The product image and / or product video of the product included in the session information can be matched with the media information (such as product image, product video, etc.) of the candidate product to obtain a second similarity between the product image and / or product video of the product included in the session information and the media information of the candidate product, and at least one recommended product can be determined from the candidate product according to the second similarity. For example, at least one candidate product with a second similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the second similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product.

[0229] Optionally, the server can determine a target similarity based on the first similarity between the product keyword included in the session information and the text information of the candidate product, and the second similarity between the product image and / or product video of the product included in the session information and the media information of the candidate product, and determine at least one recommended product from the candidate product according to the target similarity. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended product can be determined from the candidate product according to the target similarity.

[0230] In the embodiments of the present application, by obtaining the session information in the group created by the anchor account, and matching the session information with the candidate product to obtain a matching result, and determining at least one recommended product from the candidate product according to the matching result, the live product selected by the anchor can be accurately matched with the live product demand of the audience, and the determination efficiency of the live product of the anchor account can be improved.

[0231] Optionally, the server obtains the session information in the group created by the anchor account within a preset time period, matches the session information in the group created by the anchor account within the preset time period with the candidate product to obtain a matching result, and determines at least one recommended product from the candidate product according to the matching result.

[0232] Wherein, since the purchase intention of the user for the commodity changes in real time, for example, the session information published by the user 10 days ago represents that the user wants to purchase commodity 1, and the session information published by the user 1 day ago represents that the user wants to purchase commodity 2, and the determined recommended commodity is commodity 2, which is more accurate. Therefore, when obtaining the session information in the group created by the anchor account, the session information in the group created by the anchor account within a preset time period is obtained, for example, the preset time period is within 3 days, so that the commodity determined according to the session information can accurately match the real-time potential commodity purchase intention of the user, and the commodity can be accurately recommended to the anchor account, and the determination efficiency of the live commodity of the anchor account is improved.

[0233] IV. Matching the comment information of the live broadcast of the anchor account with the candidate commodities to obtain a matching result, and determining at least one recommended commodity from the candidate commodities according to the matching result.

[0234] Wherein, any audience account can send comment information in the comment area of the live broadcast of the anchor account. The comment information can include text information and / or media information, and the media information can include image information and / or video information. The text information can include a commodity keyword, which can include a commodity name, a commodity number, etc. The media information can include a commodity image and / or a commodity video. In response to a live broadcast creation operation, the comment information in the comment area of the live broadcast of the anchor account can be obtained, and at least one recommended commodity can be determined from the candidate commodities according to the matching result of the matching of the commodity keyword, the commodity image, and the commodity video in the comment information with the candidate commodities. Further optionally, obtaining the comment information in the comment area of the live broadcast of the anchor account can include at least one of obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast performing state, obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast ending state, and obtaining the comment information in the comment area of the live broadcast of the anchor account in a live broadcast preview state.

[0235] Specifically, the server can perform similarity matching on the product keywords included in the comment information and the text information (such as the product name, product category, product title, etc.) of the candidate products, obtain a first similarity between the product keywords included in the comment information and the text information of the candidate products, and determine at least one recommended product from the candidate products according to the first similarity. For example, at least one candidate product with a first similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the first similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product. The product image and / or product video of the product included in the comment information can be matched with the media information (such as product image, product video, etc.) of the candidate products to obtain a second similarity between the product image and / or product video of the product included in the comment information and the media information of the candidate products, and at least one recommended product can be determined from the candidate products according to the second similarity. For example, at least one candidate product with a second similarity greater than a similarity threshold can be taken as at least one recommended product; for another example, each candidate product can be ranked according to the second similarity, and at least one candidate product that meets a preset similarity ranking can be taken as at least one recommended product.

[0236] Optionally, the target similarity can be determined based on the first similarity between the product keywords included in the comment information and the text information of the candidate products, and the second similarity between the product image and / or product video of the product included in the comment information and the media information of the candidate products, and at least one recommended product can be determined from the candidate products according to the target similarity. For example, a first weight of the first similarity and a second weight of the second similarity can be pre-configured, so that the target similarity can be determined according to the first similarity, the weight of the first similarity, the second similarity, and the weight of the second similarity, and at least one recommended product can be determined from the candidate products according to the target similarity.

[0237] In the embodiments of the present application, by obtaining the comment information of the live broadcast of the anchor account, and matching the comment information with the candidate products to obtain a matching result, and determining at least one recommended product from the candidate products according to the matching result, the live broadcast product selected by the anchor can be accurately matched with the live broadcast product demand of the audience, and the determination efficiency of the live broadcast product of the anchor account can be improved.

[0238] Optionally, the server can identify the comment information sent by the audience account in the comment area of the live broadcast of the anchor account, and determine target comment information including the commodity keyword. Then the client can display a live broadcast interface of the live broadcast of the anchor account in the live broadcast performing state, the live broadcast interface including the target comment information including the commodity keyword, and in response to a triggering operation on the target comment information, display a commodity detail page of a commodity corresponding to the commodity keyword, and in response to an adding operation on the commodity corresponding to the commodity keyword, add the commodity corresponding to the commodity keyword to at least one recommended commodity in the live broadcast creation page. Optionally, the commodity keyword included in the target comment information can be highlighted, including but not limited to: enlarged display, bold display, highlighted display, and dynamic effect display (such as star surrounding feature).

[0239] In the embodiments of the present application, in the live broadcast of the anchor account in the live broadcast performing state, the server can identify the comment information sent by the audience, and determine target comment information including the commodity keyword, and the client can highlight the commodity keyword, so that the anchor can quickly determine the target comment information among multiple comment information, the anchor can click the target comment information to view the commodity corresponding to the commodity keyword, and can add the commodity corresponding to the commodity keyword to at least one recommended commodity in the live broadcast creation page, thereby improving the determination efficiency of the live broadcast commodity and improving the interactive experience.

[0240] Optionally, the server obtains comment information of the live broadcast of the anchor account in the live broadcast ending state in a preset time period, matches the comment information of the live broadcast of the anchor account in the live broadcast ending state in the preset time period with the candidate commodities to obtain a matching result, and determines at least one recommended commodity from the candidate commodities according to the matching result.

[0241] S404, the server sends at least one recommended commodity to the client.

[0242] S405, the client displays a live broadcast creation page, and the live broadcast creation page includes at least one recommended commodity.

[0243] The specific implementation of step S405 in the embodiments of the present application can be referred to the related description of step S201 described above, and will not be repeated here.

[0244] S406, the client determines the live broadcast commodity of the anchor account from at least one recommended commodity in response to a selection operation on at least one recommended commodity.

[0245] The specific implementation of step S406 in the embodiments of the present application can be referred to the related description of step S202 described above, and will not be repeated here.

[0246] S407, the client creates a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page.

[0247] The specific implementation of step S407 in the embodiments of the present application can refer to the related description of step S203 described above, and will not be repeated here.

[0248] In the embodiments of the present application, the client sends a recommended commodity acquisition request to the server in response to a live broadcast creation operation, the server acquires at least one of the following based on the recommended commodity acquisition request: comment information of a published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account, the server matches the at least one information with candidate commodities to obtain a matching result, and determines at least one recommended commodity from the candidate commodities according to the matching result, the server sends the at least one recommended commodity to the client, the client displays a live broadcast creation page, the live broadcast creation page includes the at least one recommended commodity, the client determines a live broadcast commodity of the anchor account from the at least one recommended commodity in response to a selection operation on the at least one recommended commodity, and the client creates a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page. By determining the potential commodity intention of the user from at least one of the comment information of the published content published by the anchor account, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account, that is, by determining the at least one recommended commodity, and displaying the at least one recommended commodity on the live broadcast creation page, the live broadcast commodity selected by the anchor can be accurately matched with the live broadcast commodity demand of the audience, and the live broadcast effect can be improved.

[0249] The embodiments of the present application also provide a computer storage medium, which stores program instructions, and the program instructions are executed to implement the corresponding method described in the above embodiments.

[0250] The embodiments of the present application provide a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program to enable the computer device to execute the corresponding method described in the above embodiments.

[0251] Referring back to Figure 5 , Figure 5 is a structural schematic diagram of a live broadcast creation device provided by the embodiments of the present application.

[0252] In one implementation manner of the live broadcast creation device of the embodiments of the present application, the live broadcast creation device includes the following structure.

[0253] The display unit 501 is configured to display a live broadcast creation page in response to a live broadcast creation operation, the live broadcast creation page comprising at least one recommended commodity, the at least one recommended commodity being determined based on at least one of the following: comment information of published content published by a host account, session information in a group created by the host account, or comment information of a live broadcast of the host account.

[0254] The determination unit 502 is configured to determine, in response to a selection operation on the at least one recommended commodity, a live broadcast commodity of the host account from the at least one recommended commodity.

[0255] The determination unit 502 is further configured to create a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page.

[0256] In an embodiment, the display unit 501 displays a live broadcast creation page in response to a live broadcast creation operation, which can be used for:

[0257] displaying a message page, the message page comprising a live broadcast creation request message carrying a target commodity submitted by a target account, displaying the live broadcast creation page in response to a trigger operation on the live broadcast creation request message, and the at least one recommended commodity comprising the target commodity; or

[0258] displaying a host management page, the host management page comprising a live broadcast preview control and / or a live broadcast plan control, and displaying the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control; or

[0259] displaying the live broadcast creation page in response to a trigger operation on a live broadcast starting control; or

[0260] displaying a live broadcast interface of a live broadcast in a live broadcast state of the host account, the live broadcast interface of the live broadcast in the live broadcast state comprising a live broadcast preview control and / or a live broadcast plan control, and displaying the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control.

[0261] In an embodiment, the live broadcast creation page further comprises prompt information for prompting whether to select a live broadcast commodity based on a first selection manner, and the display unit 501 can be further configured to:

[0262] displaying the at least one recommended commodity in response to a trigger operation on the prompt information, the at least one recommended commodity being displayed after confirming selection of recommended commodities based on the first selection manner.

[0263] In an implementation, the display unit 501 displays a live broadcast creation page in response to a live broadcast creation operation, which can be used for:

[0264] displaying a live broadcast end page, the live broadcast end page including the at least one recommended commodity, the at least one recommended commodity being determined based on comment information of a live broadcast corresponding to the live broadcast end page;

[0265] In response to a live broadcast creation operation for the at least one recommended commodity, the display unit 501 displays the live broadcast creation page, the live broadcast creation page including the at least one recommended commodity.

[0266] In an implementation, the display unit 501 can also be used for:

[0267] In response to a deletion operation for any recommended commodity, the display unit 501 stops displaying the any recommended commodity; or,

[0268] In response to an update operation for any recommended commodity, the display unit 501 determines a similar recommended commodity and switches the any recommended commodity to the similar recommended commodity for display, the similar recommended commodity matching the any recommended commodity;

[0269] In response to an addition operation for the at least one recommended commodity, the display unit 501 determines a recommended commodity added by the addition operation and displays the recommended commodity added by the addition operation.

[0270] In an implementation, the determination unit 502 determines a similar recommended commodity in response to an update operation for any recommended commodity, which can be used for:

[0271] In response to an update operation for any recommended commodity, the determination unit 502 displays a plurality of commodity filtering modes;

[0272] In response to a trigger operation for a target commodity filtering mode, the determination unit 502 determines the similar recommended commodity, the similar recommended commodity being determined based on the target commodity filtering mode.

[0273] In an implementation, the determination unit 502 can also be used for:

[0274] In response to a live broadcast creation operation, the determination unit 502 obtains at least one of the following information: comment information of a post published by the anchor account, session information in a group created by the anchor account, and comment information of a live broadcast of the anchor account;

[0275] The determination unit 502 matches the at least one information with candidate commodities to obtain a matching result, and determines the at least one recommended commodity from the candidate commodities based on the matching result.

[0276] In the embodiment of the present application, the display unit 501 displays a live broadcast creation page in response to a live broadcast creation operation, the live broadcast creation page comprising at least one recommended commodity, the at least one recommended commodity being determined based on at least one of the following: comment information of published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account; the determination unit 502 determines the live broadcast commodity of the anchor account from the at least one recommended commodity in response to a selection operation on the at least one recommended commodity; and in response to a creation determination operation performed on the live broadcast creation page, a target live broadcast associated with the live broadcast commodity is created. By determining the potential commodity intention of the user based on at least one of the published content published by the anchor account, the comment information of the published content, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account, that is, by determining the at least one recommended commodity and displaying the at least one recommended commodity on the live broadcast creation page, the live broadcast commodity selected by the anchor can be accurately matched with the live broadcast commodity demand of the audience, and the live broadcast effect can be improved.

[0277] Referring again to Figure 6 , Figure 6 is a structural schematic diagram of a computer device provided by an embodiment of the present application. The computer device of the embodiment of the present application comprises a power supply module and the like, and comprises a processor 601, a memory 602, and a communication interface 603. The processor 601, the memory 602, and the communication interface 603 can interact with data, and the corresponding live broadcast creation method is realized by the processor 601.

[0278] The memory 602 can include a volatile memory, such as a random-access memory (RAM); the memory 602 can also include a non-volatile memory, such as a flash memory, a solid-state drive (SSD), and the like; the memory 602 can also include a combination of the above kinds of memories.

[0279] The processor 601 can be a central processing unit (CPU). The processor 601 can also be a combination of a CPU and a GPU. In the computer device, multiple CPUs and GPUs can be included as needed to perform the corresponding live broadcast creation. In one embodiment, the memory 602 is used to store program instructions. The processor 601 can invoke the program instructions to implement various methods as described above in the embodiments of the present application.

[0280] The communication interface 603 can include a display screen, a microphone, or a loudspeaker, and the like.

[0281] In a possible implementation, the processor 601 of the computer device invokes program instructions stored in the memory 602 to display, in response to a live broadcast creation operation, a live broadcast creation page including at least one recommended commodity, the at least one recommended commodity being determined based on at least one of the following: comment information of published content published by the anchor account, session information in a group created by the anchor account, or comment information of a live broadcast of the anchor account; determine, in response to a selection operation on the at least one recommended commodity, a live broadcast commodity of the anchor account from the at least one recommended commodity; and create, in response to a creation determination operation performed on the live broadcast creation page, a target live broadcast associated with the live broadcast commodity.

[0282] In an implementation, the processor 601 displays, in response to a live broadcast creation operation, a live broadcast creation page, and can perform the following operations:

[0283] display a message page including a live broadcast creation request message carrying a target commodity submitted by a target account, and display the live broadcast creation page in response to a trigger operation on the live broadcast creation request message, the at least one recommended commodity including the target commodity; or

[0284] display an anchor management page including a live broadcast preview control and / or a live broadcast plan control, and display the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control; or

[0285] display the live broadcast creation page in response to a trigger operation on a live broadcast starting control; or

[0286] display a live broadcast interface of a live broadcast in a live broadcast state of the anchor account, the live broadcast interface of the live broadcast in the live broadcast state including a live broadcast preview control and / or a live broadcast plan control, and display the live broadcast creation page in response to a trigger operation on the live broadcast preview control or the live broadcast plan control.

[0287] In an implementation, the live broadcast creation page further includes prompt information for prompting whether to select a live broadcast commodity based on a first selection manner, and the processor 601 can further perform the following operations by using the communication interface 603:

[0288] display the at least one recommended commodity in response to a trigger operation on the prompt information, the at least one recommended commodity being displayed after confirming selection of recommended commodities based on the first selection manner.

[0289] In an embodiment, the processor 601 displays, in response to a live broadcast creation operation, a live broadcast creation page, and can perform the following operations:

[0290] displaying a live broadcast end page, the live broadcast end page including the at least one recommended commodity, the at least one recommended commodity being determined based on comment information of a live broadcast corresponding to the live broadcast end page;

[0291] in response to a live broadcast creation operation for the at least one recommended commodity, displaying the live broadcast creation page, the live broadcast creation page including the at least one recommended commodity.

[0292] In an embodiment, the processor 601 can further perform the following operations via the communication interface 603:

[0293] in response to a deletion operation for any recommended commodity, canceling display of the any recommended commodity; or

[0294] in response to an update operation for any recommended commodity, determining a similar recommended commodity that matches the any recommended commodity, and switching the any recommended commodity to the similar recommended commodity for display;

[0295] in response to an addition operation for the at least one recommended commodity, determining a recommended commodity added by the addition operation, and displaying the recommended commodity added by the addition operation.

[0296] In an embodiment, the processor 601, in response to an update operation for any recommended commodity, can perform the following operations to determine a similar recommended commodity:

[0297] in response to the update operation for any recommended commodity, displaying a plurality of commodity filtering modes;

[0298] in response to a triggering operation for a target commodity filtering mode, determining the similar recommended commodity, the similar recommended commodity being determined based on the target commodity filtering mode.

[0299] In an embodiment, the processor 601 can further perform the following operations:

[0300] in response to a live broadcast creation operation, obtaining at least one of the following information: comment information of published content published by the anchor account, session information in a group created by the anchor account, and comment information of a live broadcast of the anchor account;

[0301] matching the at least one information with candidate commodities to obtain a matching result, and determining the at least one recommended commodity from the candidate commodities based on the matching result.

[0302] In the embodiments of the present application, the processor 601 displays a live broadcast creation page in response to a live broadcast creation operation through the communication interface 603, the live broadcast creation page comprising at least one recommended commodity, the at least one recommended commodity being determined based on at least one of comment information of published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account; the live broadcast commodity of the anchor account is determined from the at least one recommended commodity in response to a selection operation on the at least one recommended commodity; and the target live broadcast associated with the live broadcast commodity is created in response to a creation determination operation performed on the live broadcast creation page. The potential commodity intention of the user is determined based on at least one of the published content published by the anchor account, the comment information of the published content, the conversation information in the group created by the anchor account, and the comment information of the live broadcast of the anchor account, that is, the at least one recommended commodity is determined and displayed on the live broadcast creation page, so that the live broadcast commodity selected by the anchor can be accurately matched with the live broadcast commodity demand of the audience, and the live broadcast effect is improved.

[0303] A person of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiments can be implemented by a computer program instructing relevant hardware, and the program can be stored in a computer-readable storage medium. When the program is executed, the processes of the above-mentioned embodiments can be included. The storage medium includes a ROM or a random access memory (RAM), a magnetic disk or an optical disk, and various storage media that can store program codes.

[0304] The above only describes some embodiments of the present application, and of course cannot limit the scope of the present application. A person of ordinary skill in the art can understand that all or part of the processes of the above-mentioned embodiments can be implemented, and equivalent changes made according to the claims of the present application still fall within the scope of the present application.

Claims

1. A live broadcast creating method characterized by comprising: The method is applied to a client corresponding to a host account, and the method comprises: In response to a live broadcast creation operation, a live broadcast creation page is displayed, the live broadcast creation page comprising at least one recommended product, the at least one recommended product being determined based on at least one of the following: comment information of published content published by the host account, conversation information in a group created by the host account, comment information of a live broadcast of the host account; In response to a selection operation on the at least one recommended product, a live broadcast product of the host account is determined from the at least one recommended product; In response to a creation determination operation performed on the live broadcast creation page, a target live broadcast associated with the live broadcast product is created.

2. The method of claim 1, wherein, The response to the live broadcast creation operation comprises: A message page is displayed, the message page comprising a live broadcast creation request message carrying a target product submitted by a target account, the live broadcast creation page being displayed in response to a trigger operation on the live broadcast creation request message, the at least one recommended product comprising the target product; or, A host management page is displayed, the host management page comprising a live broadcast preview control and / or a live broadcast plan control, the live broadcast creation page being displayed in response to a trigger operation on the live broadcast preview control or the live broadcast plan control; or, In response to a trigger operation on a live broadcast starting control, the live broadcast creation page is displayed; or, A live broadcast interface of a live broadcast of the host account in a live broadcast state is displayed, the live broadcast interface of the live broadcast in the live broadcast state comprising a live broadcast preview control and / or a live broadcast plan control, the live broadcast creation page being displayed in response to a trigger operation on the live broadcast preview control or the live broadcast plan control.

3. The method of claim 1, wherein, The live broadcast creation page further comprises prompt information for prompting whether to select a live broadcast product based on a first selection mode, and the method further comprises: In response to a trigger operation on the prompt information, the at least one recommended product is displayed, the at least one recommended product being displayed after it is confirmed that the recommended product is selected based on the first selection mode.

4. The method of claim 1, wherein, The response to the live broadcast creation operation comprises: A live broadcast end page is displayed, the live broadcast end page comprising the at least one recommended product, the at least one recommended product being determined based on comment information of a live broadcast corresponding to the live broadcast end page; In response to a live broadcast creation operation on the at least one recommended product, the live broadcast creation page is displayed, the live broadcast creation page comprising the at least one recommended product.

5. The method of claim 1, wherein, The method further comprises: In response to a deletion operation on any recommended product, the any recommended product is cancelled from being displayed; or, In response to an update operation on any recommended product, a similar recommended product is determined, and the any recommended product is switched to the similar recommended product for display, the similar recommended product matching the any recommended product; In response to an addition operation on the at least one recommended product, a recommended product added by the addition operation is determined, and the recommended product added by the addition operation is displayed.

6. The method of claim 5, wherein, The determining the similar recommended commodity in response to the update operation for any recommended commodity comprises: In response to the update operation for any recommended commodity, displaying a plurality of commodity filtering modes; In response to a triggering operation for a target commodity filtering mode, determining the similar recommended commodity, which is determined based on the target commodity filtering mode.

7. The method of claim 1, wherein, The method further comprises: In response to a live broadcast creation operation, obtaining at least one of the following information: comment information of published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account; Matching the at least one information with candidate commodities to obtain a matching result, and determining the at least one recommended commodity from the candidate commodities based on the matching result.

8. A live broadcast creating apparatus characterized by comprising: The apparatus comprises: A display unit configured to display a live broadcast creation page in response to a live broadcast creation operation, the live broadcast creation page comprising at least one recommended commodity, the at least one recommended commodity being determined based on at least one of the following: comment information of published content published by the anchor account, conversation information in a group created by the anchor account, and comment information of a live broadcast of the anchor account; A determination unit configured to determine, in response to a selection operation for the at least one recommended commodity, a live broadcast commodity of the anchor account from the at least one recommended commodity; The determination unit is further configured to create a target live broadcast associated with the live broadcast commodity in response to a creation determination operation performed on the live broadcast creation page.

9. A computer device, comprising: The computer device comprises a memory, a communication interface, and a processor, wherein the memory, the communication interface, and the processor are connected to each other; the memory stores a computer program, and the processor invokes the computer program stored in the memory to implement the live broadcast creation method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that, The computer readable storage medium stores a computer program, and the computer program is executed by the processor to implement the live broadcast creation method according to any one of claims 1 to 7.

11. A computer program product, characterised in that, The computer program product comprises a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program to enable the computer device to perform the live broadcast creation method according to any one of claims 1 to 7.

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