Promotion information display method and device, computer equipment and storage medium

Abstract

The invention relates to a promotion information display method and device, computer equipment, a storage medium and a computer program product. The method comprises the steps that a first content interface of a first application is displayed, dynamic information associated with a target account is displayed on the first content interface, and the target account is an account running the first application; displaying the first promotion information and a second interaction control associated with the first promotion information on the first content interface; and in response to a trigger operation on the second interaction control, displaying prompt information, and displaying target service information related to the first promotion information on a second application logged in through the target account, the second application running on a second device. By adopting the method, the first promotion information can be displayed and interacted in a cross-device manner, so that the flexibility of promotion information display is improved.

Description

Technical Field

[0001] This application relates to the field of information display technology, and in particular to a method, apparatus, computer equipment, storage medium and computer program product for promoting information display. Background Technology

[0002] With the development of internet technology, various promotional information, such as advertisements, can be displayed online. To improve the effectiveness of these promotions, they can be displayed within applications, for example, alongside the services provided within the application. This allows users to view and interact with the promotional information while using the application. However, displaying and interacting with promotional information through a single application on a single device suffers from a lack of flexibility in information presentation. Summary of the Invention

[0003] Therefore, it is necessary to provide a method, apparatus, computer equipment, computer-readable storage medium, and computer program product that can improve the flexibility of promotional information display in response to the above-mentioned technical problems.

[0004] On the one hand, this application provides a method for displaying promotional information. The method includes:

[0005] The first content interface of the first application is displayed, and the dynamic information associated with the target account is displayed on the first content interface. The target account is the account that runs the first application.

[0006] The first content interface displays the first promotional information and the second interactive control associated with the first promotional information;

[0007] In response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in the second application logged in through the target account, the second application running on the second device.

[0008] On the other hand, this application also provides a promotional information display device. The device includes:

[0009] The interface display module is used to display the first content interface of the first application, and to display the dynamic information associated with the target account on the first content interface. The target account is the account that runs the first application.

[0010] The information display module is used to display the first promotional information and the second interactive control associated with the first promotional information on the first content interface;

[0011] The trigger module is used to respond to the trigger operation of the second interactive control, display prompt information, and display target business information related to the first promotion information in the second application logged in through the target account. The second application runs on the second device.

[0012] On the other hand, this application also provides a computer device. The computer device includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to perform the following steps:

[0013] The first content interface of the first application is displayed, and the dynamic information associated with the target account is displayed on the first content interface. The target account is the account that runs the first application.

[0014] The first content interface displays the first promotional information and the second interactive control associated with the first promotional information;

[0015] In response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in the second application logged in through the target account, the second application running on the second device.

[0016] On the other hand, this application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program thereon, which, when executed by a processor, performs the following steps:

[0017] The first content interface of the first application is displayed, and the dynamic information associated with the target account is displayed on the first content interface. The target account is the account that runs the first application.

[0018] The first content interface displays the first promotional information and the second interactive control associated with the first promotional information;

[0019] In response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in the second application logged in through the target account, the second application running on the second device.

[0020] On the other hand, this application also provides a computer program product. The computer program product includes a computer program that, when executed by a processor, performs the following steps:

[0021] The first content interface of the first application is displayed, and the dynamic information associated with the target account is displayed on the first content interface. The target account is the account that runs the first application.

[0022] The first content interface displays the first promotional information and the second interactive control associated with the first promotional information;

[0023] In response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in the second application logged in through the target account, the second application running on the second device.

[0024] The aforementioned promotional information display method, apparatus, computer device, storage medium, and computer program product display a first content interface of a first application on a first device. The first content interface displays dynamic information associated with a target account, which is the account running the first application. The first content interface displays first promotional information and a second interactive control associated with the first promotional information. In response to a trigger operation on the second interactive control, a prompt message is displayed. Furthermore, the second application, running on the second device, displays target business information related to the first promotional information, which is logged into through the target account. In other words, not only can the first promotional information be displayed on the first device, but also, after triggering the second interactive control associated with the first promotional information, the target business information related to the first promotional information can be displayed in a second application on the second device. This allows the first promotional information to be displayed and interacted with across devices, thereby improving the flexibility of promotional information display.

[0025] On the one hand, this application provides a method for displaying promotional information. The method includes:

[0026] In response to a login operation to the second application via the target account, the running second application is displayed;

[0027] The second application in operation displays target business information related to the first promotional information. The target business information is obtained by triggering the second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0028] On the other hand, this application also provides a promotional information display device. The device includes:

[0029] The application display module is used to display the running second application in response to login operations of the target account to the second application;

[0030] The content display module is used to display target business information related to the first promotion information in the running second application. The target business information is obtained by triggering the second interactive control associated with the first promotion information. The first promotion information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0031] On the other hand, this application also provides a computer device. The computer device includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to perform the following steps:

[0032] In response to a login operation to the second application via the target account, the running second application is displayed;

[0033] The second application in operation displays target business information related to the first promotional information. The target business information is obtained by triggering the second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0034] On the other hand, this application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program thereon, which, when executed by a processor, performs the following steps:

[0035] In response to a login operation to the second application via the target account, the running second application is displayed;

[0036] The second application in operation displays target business information related to the first promotional information. The target business information is obtained by triggering the second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0037] On the other hand, this application also provides a computer program product. The computer program product includes a computer program that, when executed by a processor, performs the following steps:

[0038] In response to a login operation to the second application via the target account, the running second application is displayed;

[0039] The second application in operation displays target business information related to the first promotional information. The target business information is obtained by triggering the second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0040] The aforementioned promotional information display method, apparatus, computer equipment, storage medium, and computer program product display a running second application in response to a login operation to the second application via a target account. The running second application displays target business information related to the first promotional information. This target business information is obtained by triggering a second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in a first content interface on a first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in on the first device via the target account. That is, not only can the first promotional information be displayed on the first device, but also, after triggering the second interactive control associated with the first promotional information, the target business information related to the first promotional information can be displayed in a second application on the second device. This allows the first promotional information to be displayed and interacted with across devices, thereby improving the flexibility of promotional information display.

[0041] On the one hand, this application provides a method for displaying promotional information. The method includes:

[0042] Obtain the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0043] The first content interface is obtained based on the target account, and the first content interface is returned to the first device so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application;

[0044] Obtain the second interaction request triggered by the second interaction control. The second interaction request carries the first promotion identifier and the target account of the first promotion information.

[0045] In response to the second interaction request, the target business information associated with the first promotion identifier is obtained, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0046] On the other hand, this application also provides a promotional information display device. The device includes:

[0047] The interface request acquisition module is used to acquire the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0048] The interface acquisition module is used to acquire a first content interface based on the target account and return the first content interface to the first device, so that the first device can display dynamic information associated with the target account, first promotion information and second interactive controls associated with the first promotion information through the first content interface of the first application;

[0049] The request acquisition module is used to acquire the second interactive request triggered by the second interactive control. The second interactive request carries the first promotion identifier and the target account of the first promotion information.

[0050] The content return module is used to respond to the second interaction request to obtain the target business information associated with the first promotion identifier, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0051] On the other hand, this application also provides a computer device. The computer device includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to perform the following steps:

[0052] Obtain the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0053] The first content interface is obtained based on the target account, and the first content interface is returned to the first device so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application;

[0054] Obtain the second interaction request triggered by the second interaction control. The second interaction request carries the first promotion identifier and the target account of the first promotion information.

[0055] In response to the second interaction request, the target business information associated with the first promotion identifier is obtained, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0056] On the other hand, this application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program thereon, which, when executed by a processor, performs the following steps:

[0057] Obtain the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0058] The first content interface is obtained based on the target account, and the first content interface is returned to the first device so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application;

[0059] Obtain the second interaction request triggered by the second interaction control. The second interaction request carries the first promotion identifier and the target account of the first promotion information.

[0060] In response to the second interaction request, the target business information associated with the first promotion identifier is obtained, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0061] On the other hand, this application also provides a computer program product. The computer program product includes a computer program that, when executed by a processor, performs the following steps:

[0062] Obtain the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0063] The first content interface is obtained based on the target account, and the first content interface is returned to the first device so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application;

[0064] Obtain the second interaction request triggered by the second interaction control. The second interaction request carries the first promotion identifier and the target account of the first promotion information.

[0065] In response to the second interaction request, the target business information associated with the first promotion identifier is obtained, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0066] The aforementioned promotional information display method, apparatus, computer equipment, storage medium, and computer program product obtain an interface display request sent by a first device through a first application via a server. The interface display request carries a target account, which is the account running the first application. Based on the target account, a first content interface is obtained and returned to the first device, enabling the first device to display dynamic information associated with the target account, first promotional information, and a second interactive control associated with the first promotional information through the first content interface of the first application. The server obtains a second interaction request triggered by the second interactive control, carrying a first promotional identifier of the first promotional information and the target account. The server responds to the second interaction request by obtaining target business information associated with the first promotional identifier, and when it detects that the second device has logged into the second application through the target account, it returns the target business information to the second device, enabling the second device to display the target business information in the second application. In other words, the server enables the first device to display the first promotional information and the second interactive control associated with it, and then the server enables the second application of the second device to display target business information related to the first promotional information. This achieves the association, display, and interaction of the first promotional information between the first and second devices, improving the flexibility of promotional information display. Attached Figure Description

[0067] Figure 1 This is an application environment diagram of the promotion information display method in one embodiment;

[0068] Figure 2 This is a flowchart illustrating a promotional information display method in one embodiment;

[0069] Figure 3 This is a schematic diagram of the first content interface in a specific embodiment;

[0070] Figure 4 This is a schematic diagram of the prompt information in a specific embodiment;

[0071] Figure 5 This is a schematic diagram of the first content interface in another specific embodiment;

[0072] Figure 6 This is a schematic diagram illustrating the sent notification message in a specific embodiment;

[0073] Figure 7 This is a schematic diagram of the first content interface in yet another specific embodiment;

[0074] Figure 8 This is a schematic diagram of a session page in a specific embodiment;

[0075] Figure 9 This is a schematic diagram of a session page in another specific embodiment;

[0076] Figure 10 This is a schematic diagram of target service information in a specific embodiment;

[0077] Figure 11 This is a schematic diagram of an interactive control in a specific embodiment;

[0078] Figure 12 This is a flowchart illustrating the promotional information display method in another embodiment;

[0079] Figure 13a This is a schematic diagram illustrating the display of target service information by a second device in a specific embodiment.

[0080] Figure 13b This is a schematic diagram illustrating the display of target service information by a second device in another specific embodiment;

[0081] Figure 14 This is a schematic diagram showing a session page displayed in a second device in a specific embodiment;

[0082] Figure 15 This is a flowchart illustrating the promotion information display method in yet another embodiment;

[0083] Figure 16 This is a flowchart illustrating a promotional information display method in a specific embodiment;

[0084] Figure 17 This is a timing diagram illustrating the display of advertising information in a specific embodiment.

[0085] Figure 18 This is a structural block diagram of an information display device in one embodiment;

[0086] Figure 19 This is a structural block diagram of the information display device in another embodiment;

[0087] Figure 20 This is a structural block diagram of the promotional information display device in yet another embodiment;

[0088] Figure 21 This is an internal structural diagram of a computer device in one embodiment;

[0089] Figure 22 This is a diagram of the internal structure of a computer device in another embodiment. Detailed Implementation

[0090] To make the objectives, technical solutions, and advantages of this application clearer, the following detailed description is provided in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the scope of this application.

[0091] The promotional information display method provided in this application embodiment can be applied to, for example, Figure 1 In the application environment shown, the first device 102 communicates with the server 104 via a network, and the server 104 communicates with the second device 106 via a network. A data storage system can store the data that the server 104 needs to process. The data storage system can be integrated on the server 104 or placed in the cloud or on another server. The first device 102 displays a first content interface of the first application, showing dynamic information associated with the target account, which is the account running the first application. The first device 102 displays first promotional information and a second interactive control associated with the first promotional information on the first content interface. In response to the trigger operation of the second interactive control, the first device 102 sends a second interactive request to the server 104. The server 104 responds to the second interactive request, obtains target business information related to the first promotional information, generates a prompt message, and sends it to the first device 102. The first device 102 displays the prompt message sent by the server 104. Furthermore, the second application, logged in through the target account, displays the target business information related to the first promotional information. The second application runs on the second device 106. The first device 102 can be a terminal, a server, or a device that interacts with the server; preferably, the first device is a terminal. The second device 106 can be a terminal, a server, or a device that interacts with the server; preferably, the second device is a terminal. The server 104 can be a server for the first application and / or the second application. The terminal can be, but is not limited to, various desktop computers, laptops, smartphones, tablets, IoT devices, and portable wearable devices. IoT devices can be smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, etc. Portable wearable devices can be smartwatches, smart bracelets, head-mounted devices, etc. The server can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services. The terminal and the server can be directly or indirectly connected via wired or wireless communication, which is not limited herein.

[0092] In one embodiment, such as Figure 2 As shown, a method for displaying promotional information is provided, which can be applied to... Figure 1 Taking the first device as an example, this first device can be a terminal, a server, or a device that interacts with both the terminal and the server. Specifically, it includes the following steps:

[0093] S202, Display the first content interface of the first application, and display the dynamic information associated with the target account on the first content interface. The target account is the account that runs the first application.

[0094] The first application refers to the application running on the first device. This application can be an application capable of displaying dynamic information. It is a computer program designed to perform one or more specific tasks, runs in user mode, can interact with the user, and has a user-visual interface. For example, the application could be a social networking application, a news application, or a video application.

[0095] The first content interface refers to the content interface displayed by the first application running on the first device. This content interface is used to display dynamic information related to the target account. This dynamic information refers to information that updates dynamically over time, and may include friend information obtained through social applications, comment information obtained through video applications, news obtained through news applications, etc. This dynamic information may include at least one of text information, image information, audio information, and video information. The target account is the frame number used to log in to the first application on the first device. This target account is obtained by registering an account for the first application. When running the first application, the target account is used to log in, and then various functions of the first application can be used, such as entering the first content interface to view the displayed content.

[0096] Specifically, the first device receives an instruction to run the first application using a target account. In response, it sends a login request to the application's server, carrying the target account. Upon successful verification of the target account, the application's server returns the application's homepage data to the first device. The first device uses this data to run and display the application's homepage. Then, when the first device receives an instruction to display a first content interface through the running application, it retrieves the returned first content interface data from the application's server. This data includes dynamic information associated with the target account. The first device then uses this data to display the first content interface and shows the dynamic information associated with the target account (the account running the application).

[0097] In some embodiments, the first device may first run a first application, log in using the target account on the login interface of the running first application, and then enter the homepage of the first application after successful login. At this time, the user can view the first content interface in the first application. That is, when the first device receives an instruction to enter the first content interface, it retrieves the data of the first content interface returned from the server of the first application, and then uses the data of the first content interface to display the first content interface. The first content interface displays dynamic information associated with the target account.

[0098] S204, Display the first promotional information and the second interactive control associated with the first promotional information on the first content interface.

[0099] The first promotional information refers to the promotional information displayed on the first content interface of the first device. This promotional information refers to information that needs to be promoted on the internet. For example, this promotional information can be advertisements, news, etc. It can be information from different media data, such as text promotional information, image promotional information, video promotional information, audio promotional information, animation promotional information, etc. The promotional information can also be a combination of multiple media data, such as a combination of text and images, text and animation, text and audio, etc. This promotional information may be provided by the promotional vendors who need to promote the information; different promotional vendors typically provide different promotional information.

[0100] The second interactive control is used to send the trigger result associated with the first promotional information to a second device for display and interaction. A control is an object in the interface that can be interacted with to input or manipulate data; this control can be a button, text box, list box, combo box, etc.

[0101] Specifically, the first device displays first promotional information and a second interactive control associated with the first promotional information in a first content interface. The associated second interactive control can be displayed around the first promotional information, for example, at the end of the first promotional information, at the beginning of the first promotional information, or to the left or right of the first promotional information. In some embodiments, the second interactive control can also be displayed inside the first promotional information, for example, in the middle of the first promotional information. In some embodiments, the first promotional information may include not only promotional information but also directly include the second interactive control.

[0102] In some embodiments, the display position of the first promotional information in the first content interface can be preset, for example, the first promotional information is displayed every preset number of dynamic information. The display position of the first promotional information can also be determined according to the position of the displayed dynamic information, that is, the display position of the first promotional information can be determined according to the position of the dynamic information to be displayed in the first content interface, and then the dynamic information is displayed according to the position of the dynamic information in the first content interface, and the first promotional information is displayed according to the display position of the first promotional information.

[0103] In some embodiments, the first content interface can be a Moments (friends' circle) interface in a social application, which can display updates and promotional information posted by friends. The first content interface can also be a news page in a news application, displaying various news items and promotional information. The first content interface can also be a comment page in a video application, displaying various comments and promotional information.

[0104] In a specific embodiment, such as Figure 3 The diagram shows a schematic of the first content interface, where a first device displays dynamic information about content A and content B. It also displays promotional information A and a related second interactive control, "Purchase Second Device." Users can then trigger the second interactive control by clicking the "Purchase Second Device" control.

[0105] S206, in response to the triggering operation of the second interactive control, display a prompt message, and display target business information related to the first promotional information in the second application logged in through the target account, the second application running on the second device.

[0106] Here, "first device" and "second device" refer to two different devices capable of running the first application. These first and second devices can have different operating systems. For example, the first device could be a PC (Personal Computer) running Windows, and the second device could be a mobile phone running Android. Alternatively, the first device could be an Android mobile phone, and the second device could be a mobile phone running a different Android operating system. They can also be different devices running the same operating system. For instance, the first device could be an Android mobile phone, and the second device could be a different Android mobile phone. Furthermore, they can be different devices from the same manufacturer; for example, both the first and second devices could be different devices from the same mobile phone manufacturer.

[0107] A trigger operation refers to the operation that triggers the second interactive control. This operation includes, but is not limited to, clicking, pressing, sliding, and voice operations on the second interactive control. The trigger operation can also be a combination of multiple operations; for example, clicking the second interactive control followed by a voice operation, or clicking and sliding the second interactive control. A notification message indicates that the result of triggering the second interactive control can be displayed on the second device. Target business information represents the interactive information of the business to be promoted by the first promotional information. For example, target business information can be a notification message indicating whether or not interaction with the promoted business is desired. This interaction can refer to performing interactive operations on the promoted business, including but not limited to viewing, downloading, using, and conversing with the first promotional information. The business refers to the business services provided by the application; in some cases, it can also be various business services provided by the cloud platform. For example, the service can be a basic service such as storage, computing, big data, or database services. Alternatively, it can be an application service such as healthcare, IoT, security, education, gaming, social networking, or artificial intelligence. The second application refers to the application running on the second device. This second application can be the same as the first application or a different application.

[0108] Specifically, the first device detects a trigger operation on a second interactive control in the first content interface displayed by the first application. In response to the trigger operation, the first device sends a request to the server of the first application. This causes the server to detect that the second device is running the second application through the target account, and then sends the target business information associated with the first promotional information to the second device. Upon receiving the target business information from the server, the second device displays the target business information in the second application logged in through the target account. In other words, when the first and second applications are run on two different devices using the same target account, the two devices can interact with the first promotional information displayed in the first application. Specifically, when the second interactive control is triggered on the first device, the result of the second interactive control—the target business information—is displayed on the second device.

[0109] In some embodiments, the first application and the second application can be the same application running on different hardware devices. For example, both the first application and the second application can be social applications running on different mobile devices. In this case, the first application running on the first mobile device detects the triggering operation of the second interactive control, and then the interactive information of the business to be promoted by the first promotional information can be displayed in the second application logged in on the second mobile device.

[0110] In some embodiments, the first application and the second application may be different applications running on different hardware devices. The first application and the second application may be different applications logged in using the same target account. For example, the first application may be a social application logged in using the target account, and the second application may be a shopping application logged in using the target account. The first application and the second application may be applications provided by the same application provider. For example, the first application and the second application may correspond to the same server, which is built by the application provider to provide services for the operation of the first application and the second application.

[0111] In a specific embodiment, such as Figure 4 The diagram shows a prompt message displayed on the first device. When the user clicks the "Purchase Second Device" button, the first device responds to the trigger operation of the second interactive control and displays the prompt message "Prompt sent to the second device".

[0112] The aforementioned promotional information display method, apparatus, computer device, storage medium, and computer program product display a first content interface of a first application on a first device. The first content interface displays dynamic information associated with a target account, which is the account running the first application. The first content interface displays first promotional information and a second interactive control associated with the first promotional information. In response to a trigger operation on the second interactive control, a prompt message is displayed. Furthermore, the second application, running on the second device, displays target business information related to the first promotional information, which is logged into through the target account. In other words, not only can the first promotional information be displayed on the first device, but also, after triggering the second interactive control associated with the first promotional information, the target business information related to the first promotional information can be displayed in a second application on the second device. This allows the first promotional information to be displayed and interacted with across devices, thereby improving the flexibility of promotional information display.

[0113] In one embodiment, S204, the first content interface displays the first promotional information and a second interactive control associated with the first promotional information, including:

[0114] The first content interface displays the first promotional information, the promotional information inquiry message associated with the first promotional information, and the second message sending control associated with the promotional information inquiry message;

[0115] In response to a triggering operation of the second message sending control, a notification message indicating that the message has been sent is displayed, and a conversation page related to the first promotional information is displayed in the second application logged in through the target account. The conversation page is used to conduct a conversation with the promotional account associated with the first promotional information through the promotional information query message.

[0116] In this embodiment, the promotional information inquiry message refers to a message that inquires about the first promotional information. This message can be displayed in the form of a question and can be pre-set, for example, it could be a message inquiring about specific details of the promotional information. The second message sending control is used to display and interact with the promotional information inquiry message on the second device through a conversation page. The sent notification message indicates that the promotional information inquiry message has been sent to the second device. The conversation page refers to the page where the target account and the promotional account have a conversation, which is conducted through the promotional information inquiry message and the promotional account associated with the first promotional information. The promotional account refers to the account of the promotional vendor to which the first promotional information belongs, running the second application. That is, the user can have a conversation with the promotional account through the target account in the second application.

[0117] It is understandable that the second interactive control can also be implemented through a promotional information inquiry message and a second message sending control associated with the promotional information inquiry message. The first device displays the first promotional information on the first content interface of the first application, simultaneously displaying the promotional information inquiry message associated with the first promotional information and the second message sending control associated with the promotional information inquiry message. The promotional information inquiry message and the second message sending control can be displayed at either the end or beginning of the display of the first promotional information. These are displayed in conjunction and in the same location. Then, when the first device detects a trigger operation on the second message sending control, it generates a session page using the promotional information inquiry message through the server of the first application. When the server detects that the second device has logged into the second application through the target account, the session page associated with the first promotional information is displayed in the second application of the second device. This session page includes the promotional information inquiry message sent to the promotional account. That is, the user can interact with the user of the promotional account through the session page to learn more about the first promotional information.

[0118] In a specific embodiment, such as Figure 5The diagram shows a schematic of the first content interface, which displays dynamic information about content A and content B. It also displays promotional information C, a related inquiry message "Quick Inquiry: Inquiry message for promotional information C?", and a second message sending control "Send to Second Device" button associated with the inquiry message. When the user clicks the "Send to Second Device" button, it triggers an operation on the second message sending control, displaying a "Sent" notification. Figure 6 The image shows a schematic diagram of the sent notification message, in which the "Sent message to second device" notification message is highlighted in a pop-up window.

[0119] In the above embodiments, a first promotional message, a promotional information inquiry message associated with the first promotional message, and a second message sending control associated with the promotional information inquiry message are displayed on a first content interface. In response to a triggering operation on the second message sending control, a sent notification is displayed. Furthermore, a session page related to the first promotional message is displayed in a second application logged in through the target account. This session page is used to conduct a conversation with the promotional account associated with the first promotional message via the promotional information inquiry message. In other words, by triggering the second message sending control associated with the promotional information inquiry message on the first device, a conversation can then be conducted through the session page in the second application logged in on the second device, thus achieving cross-device conversation and further improving the flexibility of promotional information display and interaction.

[0120] In one embodiment, the promotional information display method further includes the step of:

[0121] The first content interface displays the first promotional information, the promotional information inquiry message associated with the first promotional information, and the first message sending control associated with the promotional information inquiry message;

[0122] In response to the triggering operation of the first message sending control, a session page associated with the first promotional information is displayed in the first application. The session page is used to conduct a session with the promotional account associated with the first promotional information through the promotional information query message.

[0123] It is understandable that the promotional information inquiry message can also be associated with the first message sending control, which refers to the control that directly initiates a session inquiry within the first application of the first device. That is, a session can be initiated within the first device through the promotional account associated with the first promotional information via the first application. When the first device detects a trigger operation on the first message sending control, it displays the session page associated with the first promotional information in the running first application.

[0124] In some embodiments, in response to a trigger operation on a first message sending control, the first device may display a pop-up window indicating whether to redirect to a communication application. When a trigger operation confirming redirection to the communication application is detected, the first device runs the communication application through the target account and displays a session page associated with the first promotional information within the communication application, where a session can then be initiated.

[0125] In some embodiments, the first device displays a session page associated with the first promotional information in the first application. This session page displays a promotional information inquiry message to the target account, and simultaneously displays the first promotional information message to the target account, which is a message generated using the first promotional information. In some embodiments, before sending the promotional information inquiry message to the target account, an automatic reply message from the target account can be obtained on the session page; this automatic reply message may be a service inquiry message.

[0126] In a specific embodiment, such as Figure 7 The diagram shows a schematic of the first content interface, which displays promotional information C, a related promotional inquiry message "Quick Inquiry: Inquiry message for promotional information C?", and a first message sending control "Send" button associated with the promotional inquiry message. When the user clicks the "Send" button, the first device detects the trigger operation on the "Send" button through the first application, responds to the trigger operation, and displays the session page associated with the first promotional information in the first application. Figure 8 The image shows a schematic diagram of the conversation page displayed on the first device. This conversation page is for communicating with the promotional account. The page displays a message from the promotional account asking "How can I help you with any questions?", as well as messages about "Promotional Information A" and "Inquiry messages about Promotional Information A". In other words, users can use the conversation page to communicate with the user of the promotional account to learn more about Promotional Information A.

[0127] In the above embodiments, by displaying first promotional information, a promotional information inquiry message associated with the first promotional information, and a first message sending control associated with the promotional information inquiry message on the first content interface, and responding to the triggering operation of the first message sending control, a session page associated with the first promotional information is displayed. The session page is used to conduct a conversation with the promotional account associated with the first promotional information through the promotional information inquiry message. That is, the session page associated with the first promotional information can be directly displayed on the first device, which can improve the session efficiency of the conversation associated with the first promotional information.

[0128] In one embodiment, displaying a session page associated with the first promotional information in a first application includes the steps of:

[0129] The promotional account is displayed in the chat list area of ​​the chat page, and promotional information inquiry messages and pending inquiry message options are displayed in the chat area corresponding to the promotional account; in response to the selection operation of the pending inquiry message option, the pending inquiry message corresponding to the pending inquiry message option is displayed in the chat area of ​​the chat page.

[0130] Understandably, the first device displays the promoting account in the conversation list area of ​​the first application's conversation page. This conversation list area refers to the area displaying accounts that can be used for conversations; that is, the promoting account is displayed in the conversation list area, and other accounts that can be used for conversations can also be displayed in this area. When engaging in a conversation with the promoting account, the user can select the promoting account in the conversation list area. The first device then displays a promotional information inquiry message and a pending inquiry message option in the conversation area corresponding to the promoting account. The pending inquiry message option refers to a message option that awaits selection to inquire about promotional information. This pending inquiry message option can be pre-set. This pending inquiry message option can include at least two options. Then, the first device detects the selection operation of the pending inquiry message option and responds to the selection operation. The first device can send the pending inquiry message to the promoting account's device through the first application server. Simultaneously, the first device displays the pending inquiry message corresponding to the selected pending inquiry message option in the conversation area of ​​the conversation page. This pending inquiry message is a conversation message generated based on the selected pending inquiry message option.

[0131] In a specific embodiment, such as Figure 9 The image shows a schematic of a conversation page. Specifically, the conversation list area on this page displays the promoting account and other conversation accounts, including X1 to X9. Then, in the conversation area corresponding to the promoting account, several pending inquiry message options are displayed, including "Offer Expiration Date," "Is Quality Guaranteed?", and "Can I Get a Refund?". When the user selects the "Offer Expiration Date" option, the target account sends an inquiry message to the promoting account asking "What is the offer expiration date?"

[0132] In the above embodiments, by displaying the promotional account in the conversation list area of ​​the conversation page, the promotional account of the promotional information can stay in the conversation list area and continue to influence the promotional information, thereby enhancing the persistence of the promotional information. Then, the conversation can be conducted in the conversation area through the pending query message option, thereby enhancing the interactivity of the promotional information.

[0133] In one embodiment, the promotional information display method further includes:

[0134] The first content interface displays the first promotional information and the first interactive control associated with the first promotional information; in response to the trigger operation of the first interactive control, the target business information related to the first promotional information is displayed.

[0135] It is understandable that interaction with the first promotional information can be directly performed on the first device. That is, the first device can display the first interactive control associated with the first promotional information on the first content interface. The first interactive control refers to the trigger control that displays the target business information corresponding to the promotional information on the first device. Different promotional information has different target business information, such as business information confirming whether to view, download, use, or participate in a session, or whether to redirect, etc. This target business information is usually determined based on the promotional information and can be pre-set. For example, such as... Figure 10 The diagram illustrates the target business information associated with the first promotional information displayed on a first device. The first content interface displays promotional information D and an associated first interactive control, a "Download Now" button. When the user clicks the "Download Now" button, the first device displays the associated target business information via a pop-up window. This target business information is a notification confirming the application download. Finally, when the user clicks the "Confirm Download" button, the application corresponding to promotional information D is downloaded. When the user clicks the "Cancel Download" button, the user returns to the first content interface.

[0136] In some embodiments, the first device may display first promotional information on a first content interface, and simultaneously display a first interactive control and a second interactive control associated with the first promotional information on the first content interface. In this case, the user can choose which control to trigger; that is, they can choose either the first interactive control or the second interactive control. For example, ... Figure 11 The diagram shows a computer displaying a first interactive control and a second interactive control. The promotional information D is associated with both the "Download Now" button (first interactive control) and the "Download Mobile Now" button (second interactive control). Users can choose which control to trigger.

[0137] In the above embodiments, a first device displays first promotional information and a first interactive control associated with the first promotional information on a first content interface. Then, the first device responds to trigger operations on the first interactive control, displaying target business information related to the first promotional information. That is, when cross-device operation is not required, interaction with the first promotional information can be performed directly on the first device, improving the efficiency of interaction with the promotional information.

[0138] In one embodiment, S204, which involves displaying the first promotional information and the second interactive control associated with the first promotional information on the first content interface, includes the following steps:

[0139] The target location area in the first content interface displays the first promotional information and the second interactive control associated with the first promotional information. The target location area is synchronized on the first device and the second device.

[0140] In this embodiment, the target location area refers to the pre-set display position of the first promotional information and the second interactive control associated with the first promotional information in the first content interface. The first device can then display the first promotional information and the second interactive control associated with the first promotional information in the target location area of ​​the first content interface. In some embodiments, the target location area can also be determined based on the display position of dynamic information. For example, if dynamic information A is displayed in the first display position and dynamic information B is displayed in the second display position, the target location area can be determined as the display position between dynamic information A and dynamic information B, that is, the first promotional information and the second interactive control associated with the first promotional information are displayed in the position between the first and second display positions. In some embodiments, the display position of the next dynamic information can also be determined as the target location area after every preset number of dynamic information positions. For example, the display position of the next dynamic information can be determined as the target location area after every 5 dynamic information positions, that is, the first promotional information and the second interactive control associated with the first promotional information are displayed at the display position of the 6th dynamic information, and then the 6th dynamic information is displayed at the display position of the next dynamic information.

[0141] When displaying the first promotional information and its associated second interactive control on different devices, the display is always within the target location area, meaning the target location area is synchronized on both the first and second devices. Once the target location area is determined, the first promotional information and associated second interactive control are displayed in the same location area on different devices when displaying the first content interface. For example, on the second device, when the user runs the first application through the target account, they can also access the first content interface. At this time, the second device receives the instruction to enter the first content interface, retrieves the data for the first content interface from the first application server, and then uses the data from the first content interface to display the first content interface. Simultaneously, while displaying dynamic information on the first content interface, the first promotional information and its associated second interactive control are displayed in the target location area within the first content interface. This ensures that the first content interface can be displayed synchronously on both the first and second devices, maintaining consistency across different devices. Users can then interact with the first promotional information on any device, making it convenient and quick.

[0142] In one embodiment, S206, in response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in the second application logged in through the target account. The second application runs on the second device, including the steps of:

[0143] In response to the trigger operation of the second interactive control, a second interactive request is sent to the server. The server responds to the second interactive request to obtain the target business information. When it detects that the device has logged into the second application through the target account, it returns the target business information to the second device that has logged into the second application, so that the second device can display the target business information in the second application.

[0144] Retrieve the prompt information generated by the server when responding to the second interactive request, and display the prompt information.

[0145] The server can be the server for both the first and second applications. The second interaction request refers to a request sent by the first device to display target business information on the second device. This second device can be any device other than the first device. It is the device initially detected by the server after obtaining the target business information and found to be logged into the second application through the target account. Specifically, when the first device detects an operation that triggers the second interaction control, it sends a second interaction request to the server. Upon receiving the second interaction request, the server can retrieve the associated target business information based on the identifier of the first promotional information carried in the second interaction request. Then, it checks if any other devices have logged into the second application through the target account. For example, it can search a pre-set list of devices logged into the second application through the target account. If other devices exist, they are designated as the second device. If multiple devices exist, the second device can be selected based on the device type associated with the second interaction control or based on the priority of the logged-in devices, which can be determined by the historical usage time of the logged-in devices in the second application. If it detects that another device has already logged into the second application through the target account, then that device running the second application through the target account becomes the second device. The server then returns the target business information to the second device so that the second device can display the target business information through the second application.

[0146] In the above embodiment, by sending a second interaction request to the server, and then the server detecting that the second device is running the second application through the target account, the target business information is returned to the second device, so that the second device can display the target business information in the second application. This achieves cross-device linkage through the server, reducing the hassle of manual operation between different devices and improving convenience.

[0147] It is understood that the first device can perform the steps performed by the second device. Therefore, in one embodiment, the promotion information display method further includes:

[0148] The first application running displays target business information related to the second promotional information. The target business information related to the second promotional information is obtained by triggering the first interactive control associated with the second promotional information. The second promotional information and the first interactive control are used to display in the first content interface of the second device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the second application logged in by the target account on the second device.

[0149] In this embodiment, the first device can also be the device that obtains the target business information. That is, the first device obtains the target business information associated with the second promotional information sent by the first application server and displays it in the running first application. The second promotional information is the promotional information displayed in the first content interface of the first application running on the second device. The target business information related to the second promotional information refers to the target business information obtained by the second device triggering the first device control associated with the second promotional information.

[0150] In some embodiments, the second promotional information can also be the first promotional information. That is, the first promotional information and the first interactive control can be displayed in the first application on the second device. When the first interactive control is triggered, the second device can display the first interactive content associated with the first promotional information in the running first application. In other words, the second device can execute the steps executed by the first device, and similarly, the first device can also execute the steps executed by the second device.

[0151] In the above embodiments, the first device displays target business information related to the second promotional information within a running first application. This means the first device can also obtain target business information triggered by other devices, thereby enabling cross-device interaction between any two devices and further improving the flexibility of promotional information display.

[0152] In one embodiment, such as Figure 12 As shown, a method for displaying promotional information is provided, which can be applied to... Figure 1 Taking the second device as an example, this second device can be a terminal, a server, or a device that interacts with both the terminal and the server. Specifically, it includes the following steps:

[0153] S1202, in response to the login operation of the second application through the target account, the running second application is displayed;

[0154] S1202, In the running second application, target business information related to the first promotion information is displayed. The target business information is obtained by triggering the second interactive control associated with the first promotion information. The first promotion information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0155] In this embodiment, the second device detects a trigger operation that initiates login to the second application using the target account, and responds to the trigger operation by running the second application. At this time, the server detects that the second application is running on the second device using the target account, and sends target business information related to the first promotional information to the second device. Upon receiving the target business information sent by the first application server, the second device displays the target business information within the running second application. Specifically, the second device can display the target business information via a pop-up window, a page, a notification message, a floating element, or a banner / vertical banner.

[0156] In some embodiments, the second device can also display target service information during the idle time of the second application. For example, if the second application is a video application, when the second device obtains the target service information, the second application is playing a video. In this case, the target service information can be displayed after the video finishes playing.

[0157] In some embodiments, when the second application on the second device is running, and the server detects that the second device is running the second application through the target account, the server returns target business information related to the first promotional information to the second device. The second device then directly displays the target business information within the running first application, which can be done through a pop-up window, a new page, etc.

[0158] In a specific embodiment, such as Figure 13aThe diagram illustrates the display of target service information in a partial area of ​​a second device. The second application is a communication application. After the second device runs the communication application through the target account, the application enters its homepage, which displays communication contacts. At this point, the second device receives target service information from the server through the second application. This information is a confirmation message asking whether to download the application. This confirmation message can then be displayed as a pop-up on the homepage, and can be displayed in half-screen mode. Alternatively, the second device can display the target service information in full screen. Figure 13b The image shows a diagram illustrating the full-screen display of target business information, i.e., displaying target business information in full-screen via a pop-up window.

[0159] The aforementioned promotional information display method displays the running second application in response to a login operation of the second application via the target account. The running second application displays target business information related to the first promotional information. This target business information is triggered by a second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in a first content interface on the first device. The first content interface also displays dynamic information associated with the target account. The first content interface is displayed in the first application logged in on the first device via the target account. That is, not only can the first promotional information be displayed on the first device, but also, after triggering the second interactive control associated with the first promotional information, the target business information related to the first promotional information can be displayed in the second application on the second device. This allows the first promotional information to be displayed and interacted with across devices, thereby improving the flexibility of promotional information display.

[0160] In some embodiments, S1202, displaying target business information related to the first promotional information in a running second application includes the following steps:

[0161] When the second application is running in the background, display a notification message containing the target business information;

[0162] In response to the display operation of the notification message, the second application is run in the foreground, and the target business information is displayed in the second application running in the foreground.

[0163] Background operation refers to the second application's process not being displayed by the device's operating system; the second application is minimized or hidden. It runs in the operating system in a way that is imperceptible to the user. Foreground operation refers to the second application running in a way that is visible to the user, such as running through a visual interface or through a window in the device's operating system.

[0164] In this embodiment, the second device can run the second application in the background. Then, when the second device receives target business information sent by the server, it can first display a notification message about the target business information. This notification message is used to inform the user that the second application has obtained the target business information. This notification message can be displayed via a pop-up window or through voice prompts. At this time, the user can view the target business information through the notification message. That is, the second device detects the display operation of the notification message, responds to the display operation, runs the second application in the foreground, and displays the target business information within the running foreground application. This can be done through a pop-up window within the second application or by redirecting to a new page.

[0165] In one embodiment, the user can also run the second application in the foreground in other ways, such as switching the second application running in the background to the foreground, thereby obtaining the second application running in the foreground, and displaying the target business information in the second application running in the foreground.

[0166] In the above embodiments, a notification message displaying the second interactive notification content is generated when the second application is running in the background. In response to the display operation of the notification message, the second application is brought to the foreground, and the target business information is displayed within the foreground-running second application. This means that even when the second application is running in the background, timely notifications of received target business information can be generated and viewed, improving the convenience and efficiency of promotional information display and interaction.

[0167] In one embodiment, S1204, which involves displaying target business information related to the first promotional information in a running second application, includes the following steps:

[0168] The second application in operation displays a conversation page associated with the first promotional information. The conversation page is triggered by the second message sending control associated with the promotional information inquiry message. The promotional information inquiry message is associated with the first promotional information. The first promotional information, the promotional information inquiry message, and the second message sending control are displayed in the first content interface of the first device. The conversation page is used to conduct a conversation with the promotional account associated with the first promotional information through the promotional information inquiry message.

[0169] In this embodiment, the target business information can be a session page. That is, the second device can display a session page associated with the first promotional information in a running second application, and then conduct a session with the promotional account associated with the first promotional information through the session page. For example, the user can input a session message through the input area of ​​the session page, and upon completion of input, the second device can send the session message to the promotional account's device via a server. The promotional account's device then displays the session message sent by the target account on the session page in the second application where it is conversing with the target account. At this time, the user of the promotional account can reply to the received session message.

[0170] In a specific embodiment, such as Figure 14 The image shows a diagram of a conversation page displayed via a pop-up window on the second device. In the area where the conversation is conducted with the promotional account, the promotional message "How do I get the coupon?" is displayed, along with a reply from the user of the promotional account: "Reply to receive the coupon."

[0171] In the above embodiments, a conversation page associated with the first promotional information is displayed in the second application running on the second device. Then, the user can use the promotional information inquiry message on the conversation page to conduct a conversation with the promotional account associated with the first promotional information. This enables cross-device conversation communication, reducing the inconvenience of users operating on different devices, thereby improving the flexibility of promotional information interaction and enhancing the user experience.

[0172] In some embodiments, displaying a session page associated with the first promotional information in a running second application includes the steps of:

[0173] The promotional account is displayed in the chat list area of ​​the chat page, and promotional information inquiry messages and pending inquiry message options are displayed in the chat area corresponding to the promotional account; in response to the selection operation of the pending inquiry message option, the pending inquiry message corresponding to the pending inquiry message option is displayed in the chat area of ​​the chat page.

[0174] In this embodiment, the conversation page of the second application in the second device may also include a conversation list area and a conversation area. The conversation list area displays various accounts that can engage in conversations, including the promotional account corresponding to the first promotional information. Then, the promotional information inquiry message and the option for a pending inquiry message can be displayed in the conversation area corresponding to the promotional account. At this time, the user can select the option for a pending inquiry message to further engage in conversation with the user of the promotional account. That is, the second device can send the pending inquiry message corresponding to the option for a pending inquiry message to the device of the promotional account through the server. The device of the promotional account displays the pending inquiry message sent by the target account in the conversation page of the second application where it engages in conversation with the target account. At the same time, the second device displays the pending inquiry message sent by the target account in the conversation area of ​​the conversation page. For example, after the conversation page displays the message automatically sent by the promotional account in the conversation area, it can also display various pending inquiry messages in association. Then, the user can select the message to inquire about from the displayed pending inquiry messages to send a message and thus engage in conversation communication.

[0175] In the above embodiments, by displaying pending inquiry message options in the conversation area corresponding to the promotion account, and then selecting the pending inquiry message option in the conversation area to start a conversation, the efficiency and convenience of the conversation can be improved.

[0176] It is understood that the second device can respond with an interaction after receiving the first interactive notification. That is, in some embodiments, after displaying target business information related to the first promotional information in the running second application, the process further includes:

[0177] Respond to the business execution operation on the target business information and display the corresponding business execution result.

[0178] In this embodiment, the target business information may include interactive confirmation content. By triggering this interactive confirmation content, corresponding business operations can be performed on the first promotional information to obtain business execution results. For example, the first promotional information can be viewed to obtain the specific content of the displayed first promotional information; the first promotional information can be downloaded to obtain the download result; the page corresponding to the first promotional information can be redirected to display the redirected page; or the conversation page associated with the first promotional information can be entered to start a conversation, etc.

[0179] In some embodiments, the target service information may further include information indicating interaction cancellation or waiting for a second reminder. The user can trigger an action to cancel the interaction or wait for a second reminder, and the second device will respond to the trigger action, displaying the service execution result of the interaction cancellation and the service interaction result of the second reminder.

[0180] In the above embodiments, responding to the business execution operation on the target business information and displaying the business execution result corresponding to the target business information can enable cross-device interaction of the first promotional information, which can reduce the operation of users switching between different devices, thereby improving the flexibility of the first promotional information interaction.

[0181] In one embodiment, the promotional information display method further includes the step of:

[0182] The first content interface of the first application is displayed, and the dynamic information associated with the target account is displayed on the first content interface; the second promotional information and the first interactive control associated with the second promotional information are displayed on the first content interface.

[0183] In response to a triggering operation on the first interactive control, a prompt message is displayed, and target business information related to the second promotional information is displayed in a second application logged in through the target account, the second application running on the first device.

[0184] In this embodiment, the second device can also perform the steps executed by the second device, namely, the second device can display a first content interface in the running first application, then display dynamic information associated with the target account in the first content interface, and simultaneously display second promotional information and a first interactive control associated with the second promotional information in the first content interface. Furthermore, when the second device detects a trigger operation on the first interactive control, it responds to the trigger operation, sends a request to the server, and obtains and displays the prompt information returned by the server. At this time, the first device can also perform the steps executed by the second device, namely, the first device can display target business information related to the second promotional information in the application logged in through the target account.

[0185] In some embodiments, the second device or the first device may display multiple promotional messages in the first content interface, each promotional message having an associated interactive control. Different promotional messages can be associated with different interactive controls; for example, promotional message m can be associated with a first interactive control, and promotional message n can be associated with a second interactive control. Different promotional messages can also be associated with interactive controls of the same type; for example, all promotional messages displayed by the second device in the first content interface can be associated with the first interactive control.

[0186] In the above embodiments, by displaying the first interactive control in the first content interface of the first application running on the second device, the linkage between the second device and the first device can be realized, thereby improving the flexibility of promotional information display.

[0187] In some embodiments, such as Figure 15 As shown, a method for displaying promotional information is provided, which can be applied to... Figure 1 Taking the server in the example, the specific steps are as follows:

[0188] 1502, Obtain the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0189] 1504, obtain the first content interface based on the target account, and return the first content interface to the first device, so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application;

[0190] 1506, Obtain the second interaction request triggered by the second interaction control, the second interaction request carrying the first promotion identifier and target account of the first promotion information;

[0191] 1508, respond to the second interaction request to obtain the target business information associated with the first promotion identifier, and when it is detected that the second application is logged in on the second device through the target account, return the target business information to the second device so that the second device displays the target business information in the second application.

[0192] Here, the interface display request refers to the request sent by the first device to obtain and display the content interface. The second interaction request refers to the request sent by the first device to display the target business information on the second device. The first promotion identifier is used to uniquely identify the corresponding first promotion information, and can be the number, name, string, etc. of the first promotion information.

[0193] Specifically, the first device can run the first application using the target account. When the first device detects that the target account is used to log in to the first application, it sends a login request to the server. Upon successful verification of the target account, the server sends a login success message to the first device. The first device then runs the first application based on the login success message. Next, the first device can detect an instruction to display the first content interface and sends an interface display request to the server accordingly. The server of the first application can receive interface display requests from various devices, all of which need to run the first application using a registered account. The server then responds to the interface display request, retrieving the corresponding first content interface based on the account information carried in the request. For example, it retrieves dynamic information associated with the account, promotional information related to the account, and interactive controls. The server of the first application can then return the first content interface to the first device, which displays it. At this point, the first device detects a trigger operation on the interactive controls associated with the promotional information in the first content interface and sends a second interaction request to the server. The server receives the second interaction request, which carries the first promotional identifier and the target account of the first promotional information. The server responds to the second interaction request to retrieve the target business information associated with the first promotional identifier, and can also generate a prompt message. The server then returns the prompt information to the first device for display and checks whether there is a device that has logged into the second application with the target account. When there is a device running the second application with the target account, that device is the second device. The server then returns the target business information to the second device, and the second device displays the target business information in the running second application.

[0194] The aforementioned promotional information display method, apparatus, computer equipment, storage medium, and computer program product obtain an interface display request sent by a first device through a first application via a server. The interface display request carries a target account, which is the account running the first application. Based on the target account, a first content interface is obtained and returned to the first device, enabling the first device to display dynamic information associated with the target account, first promotional information, and a second interactive control associated with the first promotional information through the first content interface of the first application. The server obtains a second interaction request triggered by the second interactive control, carrying a first promotional identifier of the first promotional information and the target account. The server responds to the second interaction request by obtaining target business information associated with the first promotional identifier, and when it detects that the second device has logged into the second application through the target account, it returns the target business information to the second device, enabling the second device to display the target business information in the second application. In other words, the server enables the first device to display the first promotional information and the second interactive control associated with it, and then the server enables the second application of the second device to display target business information related to the first promotional information. This achieves the association, display, and interaction of the first promotional information between the first and second devices, improving the flexibility of promotional information display.

[0195] In a specific embodiment, such as Figure 16 As shown, a method for displaying promotional information is provided, which is jointly executed by a first device, a second device, and a server of a first application, and specifically includes the following steps:

[0196] S1602, The first device runs the first application through the target account.

[0197] S1604, the first device detects a trigger operation for displaying the first content interface in the first application it is running, and sends an interface display request to the server, the interface display request carrying the target account.

[0198] S1606, The server obtains a request for interface display, retrieves the first content interface based on the target account, and returns the first content interface to the first device.

[0199] S1608, the first device displays a first content interface in the first application, displays dynamic information associated with the target account in the first content interface, and displays first promotional information, a promotional information inquiry message associated with the first promotional information, and a second message sending control associated with the promotional information inquiry message in the target location area of ​​the first content interface.

[0200] S1610, the first device detects the trigger operation of the second message sending control and sends a second interaction request to the server. The second interaction request carries the first promotion identifier and target account of the first promotion information.

[0201] S1612, the server receives the second interaction request, responds to the second interaction request to obtain the session page associated with the first promotion identifier, and generates a sent notification message.

[0202] S1614, the server returns the sent notification message to the first device, and when it detects that the second device has logged into the second application through the target account, it returns the session page to the second device.

[0203] S1616, The first device displays a notification message that the message has been sent on the first content interface.

[0204] S1618, the second device displays a session page in the running second application. The promotional account is displayed in the session list area of ​​the session page, and promotional information inquiry messages and pending inquiry message options are displayed in the session area corresponding to the promotional account.

[0205] S1620, in response to the selection operation of the pending query message option, display the pending query message corresponding to the pending query message option in the session area of ​​the session page.

[0206] Understandably, the first device can also display a second interactive control associated with the first promotional information in the target location area of ​​the first content interface. Then, the first device responds to the trigger operation of the second interactive control and displays a prompt message. The second device can then display target business information associated with the first promotional information in the second application running through the target account, and respond to the trigger operation of the target business information to display the business execution results associated with the target business information.

[0207] In the above embodiments, the server can enable the first device to display the first promotional information and the second interactive control associated with the first promotional information in the first content interface of the first application. Then, when the second interactive control is triggered, the server can enable the second device to display the target business information associated with the first promotional information in the second application. This realizes the association and interaction of the first promotional information between the first device and the second device, improving the flexibility of the promotional information display.

[0208] In one specific embodiment, the promotional information can be advertising information, such as... Figure 17The diagram illustrates a sequence of events for displaying advertising information on the Moments page of an instant messaging application. This advertising display involves a PC terminal, the instant messaging application's server, an advertising server, and a mobile device, where the first and second applications are the same instant messaging application. Specifically: A user runs the instant messaging application on a PC terminal and can then view Moments content within the application. Upon detecting a trigger to view Moments content, the PC terminal sends a command to the instant messaging application's server to view the content. The server receives this command, retrieves the Moments content, and simultaneously sends a command to the advertising server to request an advertisement. Based on this request, the advertising server returns advertising information, including text and images, to the instant messaging server. The server then returns the advertising information (including text and images) and the Moments content to the PC terminal. The PC terminal can then display the Moments content and the advertising information within the instant messaging application's Moments feed. This advertising information may include a mobile interactive button associated with the advertising information. When the PC terminal detects a click on the mobile interactive button, it sends an interaction command corresponding to the button to the instant messaging application's server. The server receives the interaction command, obtains the notification content related to the advertising information to be pushed to the user, and then detects that the mobile device is running the instant messaging application with the same account. The server then pushes the notification content to the mobile device. The mobile device then displays the notification content in the instant messaging application.

[0209] In one specific embodiment, this promotional information display method is applied to a game advertising scenario. Specifically, a PC can display a Moments page in a running first instant messaging application through its account. This Moments page displays Moments posts from friends, and simultaneously displays game advertising messages along with a button to download the game application associated with the advertising message. When the user clicks the download button, the PC responds to the trigger, receives a notification from the instant messaging application's server, and displays a pop-up notification on the Moments page indicating that a download notification has been sent to the phone. Simultaneously, when the instant messaging application's server detects that a second instant messaging application is running on the mobile device under the same account, it can send a confirmation message to the mobile device asking whether to download the game application. The mobile device then displays this confirmation message in the running second instant messaging application. Upon receiving the confirmation, the mobile device downloads the game application. The first and second instant messaging applications are different applications. This achieves cross-device interaction for game application advertising, improving the flexibility of ad display and interaction, reducing the inconvenience of manual operation across different devices, and enhancing convenience.

[0210] In one specific embodiment, this promotional information display method is applied to a product advertising promotion scenario. Specifically: A PC can display a Moments page in a running instant messaging application through an account. This Moments page displays Moments posts from friends, and simultaneously displays product advertising messages, along with a product purchase button linked to the product advertisement on the user's mobile phone. When the user clicks the product purchase button on the mobile phone, the PC responds to the trigger operation, receives a prompt from the instant messaging application's server, and displays a pop-up notification on the Moments page confirming that the message has been sent to the mobile phone. Simultaneously, when the instant messaging application's server detects that the mobile device is running the instant messaging application with the same account, it can send a notification message to the mobile device confirming whether to enter the product trading platform for shopping. The mobile device displays this confirmation message in the running instant messaging application. Upon receiving the confirmation to enter the product trading platform, the mobile device redirects from the instant messaging application to the product trading platform, where the user can then conduct a product transaction. This enables cross-device interaction for product advertisements, thereby improving the flexibility of product advertisement display and interaction, reducing the hassle of manual operation between different devices for users, and improving convenience.

[0211] It is understood that the first device can be used as the second device, and the second device can be used as the first device. In this case, the first device can implement the steps executed by the second device in any embodiment of the above-mentioned promotional information display method, and the second device can also implement the steps executed by the first device in any embodiment of the above-mentioned promotional information display method.

[0212] It should be understood that although the steps in the flowcharts of the embodiments described above are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the embodiments described above may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages of other steps.

[0213] Based on the same inventive concept, this application also provides a promotional information display device for implementing the promotional information display method described above. The solution provided by this device is similar to the implementation scheme described in the above method; therefore, the specific limitations in one or more promotional information display device embodiments provided below can be found in the limitations of the promotional information display method described above, and will not be repeated here.

[0214] In one embodiment, such as Figure 18 As shown, a promotional information display device 1800 is provided, including: an interface display module 1802, an information display module 1804, and a trigger module 1806, wherein:

[0215] The interface display module 1802 is used to display the first content interface of the first application, and to display the dynamic information associated with the target account on the first content interface. The target account is the account that runs the first application.

[0216] The information display module 1804 is used to display the first promotional information and the second interactive control associated with the first promotional information on the first content interface;

[0217] Trigger module 1806 is used to respond to the trigger operation of the second interactive control, display prompt information, and display target business information related to the first promotion information in the second application logged in through the target account, the second application running on the second device.

[0218] In one embodiment, the information display module 1804 is further configured to display first promotional information, a promotional information inquiry message associated with the first promotional information, and a second message sending control associated with the promotional information inquiry message on the first content interface; respond to a trigger operation on the second message sending control, display a sent notification message, and display a session page related to the first promotional information in the second application logged in through the target account, the session page being used to conduct a session with the promotional account associated with the first promotional information through the promotional information inquiry message.

[0219] In one embodiment, the promotional information display device 1800 further includes:

[0220] The first display module is used to display first promotional information, a promotional information inquiry message associated with the first promotional information, and a first message sending control associated with the promotional information inquiry message on the first content interface; in response to a trigger operation on the first message sending control, it displays a session page associated with the first promotional information in the first application, the session page being used to conduct a session with the promotional account associated with the first promotional information through the promotional information inquiry message.

[0221] In one embodiment, the first display module is further configured to display the promotion account in the session list area of ​​the session page, and display promotion information inquiry messages and candidate inquiry message options in the session area corresponding to the promotion account; in response to the selection operation of the candidate inquiry message option, display the candidate inquiry message corresponding to the candidate inquiry message option in the session area of ​​the session page.

[0222] In one embodiment, the promotional information display device 1800 further includes:

[0223] The first content display module is used to display the first promotional information and the first interactive control associated with the first promotional information on the first content interface; and to respond to the trigger operation of the first interactive control to display target business information related to the first promotional information in the first application.

[0224] In one embodiment, the information display module 1804 is further configured to display first promotional information and a second interactive control associated with the first promotional information in a target location area of ​​the first content interface, wherein the target location area is synchronized in the first device and the second device.

[0225] In one embodiment, the triggering module 1806 is further configured to respond to the triggering operation of the second interactive control, send a second interactive request to the server, the server responds to the second interactive request to obtain target business information, and when it detects that a device has logged into the second application through the target account, it returns the target business information to the second device that has logged into the second application, so that the second device displays the target business information in the second application; obtains the prompt information generated by the server when responding to the second interactive request, and displays the prompt information.

[0226] In one embodiment, the promotional information display device 1800 further includes:

[0227] The second content display module is used to display target business information related to the second promotion information in the running first application. The target business information related to the second promotion information is obtained by triggering the first interactive control associated with the second promotion information. The second promotion information and the first interactive control are used to display in the first content interface of the second device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the second application logged in by the target account on the second device.

[0228] In one embodiment, such as Figure 19 As shown, a promotional information display device 1900 is provided, including: an application display module 1902 and a content display module 1904, wherein:

[0229] Application display module 1902 is used to display the running second application in response to a login operation to the second application through the target account;

[0230] The content display module 1904 is used to display target business information related to the first promotion information in the running second application. The target business information is obtained by triggering the second interactive control associated with the first promotion information. The first promotion information and the second interactive control are used to display in the first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

[0231] In one embodiment, the content display module 1904 is further configured to display a notification message of target business information when the second application is running in the background; and in response to the display operation of the notification message, run the second application in the foreground and display the target business information in the second application running in the foreground.

[0232] In one embodiment, the content display module 1904 is further configured to display a session page associated with the first promotional information in a running second application. The session page is triggered by a second message sending control associated with the promotional information inquiry message. The promotional information inquiry message is associated with the first promotional information. The first promotional information, the promotional information inquiry message, and the second message sending control are displayed in the first content interface of the first device. The session page is used to conduct a session with the promotional account associated with the first promotional information through the promotional information inquiry message.

[0233] In one embodiment, the content display module 1904 is further configured to display the promotion account in the session list area of ​​the session page, and display the promotion information inquiry message and the candidate inquiry message option in the session area corresponding to the promotion account; in response to the selection operation of the candidate inquiry message option, display the candidate inquiry message corresponding to the candidate inquiry message option in the session area of ​​the session page.

[0234] In one embodiment, the promotional information display device 1900 further includes:

[0235] The interactive confirmation module is used to respond to business execution operations on target business information and display the corresponding business execution results.

[0236] In one embodiment, the promotional information display device 1900 further includes:

[0237] The second interface display module is used to display the first content interface of the first application, and to display the dynamic information associated with the target account on the first content interface.

[0238] The second information display module is used to display the second promotional information and the first interactive control associated with the second promotional information on the first content interface;

[0239] The second trigger module is used to respond to the trigger operation of the first interactive control, display prompt information, and display target business information related to the second promotion information in the second application logged in through the target account. The second application runs on the first device.

[0240] In one embodiment, such as Figure 20 As shown, a promotional information display device 2000 is provided, including: an interface request acquisition module 2002, an interface acquisition module 2004, a request acquisition module 2006, and a content return module 2008, wherein:

[0241] The interface request acquisition module 2002 is used to acquire the interface display request sent by the first device through the first application. The interface display request carries the target account, which is the account running the first application.

[0242] The interface acquisition module 2004 is used to acquire a first content interface based on the target account and return the first content interface to the first device so that the first device can display dynamic information associated with the target account, first promotion information and second interactive control associated with the first promotion information through the first content interface of the first application;

[0243] The request acquisition module 2006 is used to acquire the second interactive request triggered by the second interactive control. The second interactive request carries the first promotion identifier and the target account of the first promotion information.

[0244] The content return module 2008 is used to respond to the second interaction request to obtain the target business information associated with the first promotion identifier, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

[0245] Each module in the aforementioned promotional information display device can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device, or stored in the memory of a computer device as software, so that the processor can call and execute the corresponding operations of each module.

[0246] In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as follows: Figure 21As shown, this computer device includes a processor, memory, input / output (I / O) interfaces, and a communication interface. The processor, memory, and I / O interfaces are connected via a system bus, and the communication interface is also connected to the system bus via the I / O interfaces. The processor provides computational and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system, computer programs, and a database. The internal memory provides the environment for the operating system and computer programs stored in the non-volatile storage media. The database stores dynamic information, promotional information, interactive notification content, and other data. The I / O interfaces are used for exchanging information between the processor and external devices. The communication interface is used for communication with external terminals via a network connection. When executed by the processor, the computer program implements a promotional information display method.

[0247] In one embodiment, a computer device is provided, which may be a terminal, and its internal structure diagram may be as follows: Figure 22 As shown, the computer device includes a processor, memory, input / output interfaces, a communication interface, a display unit, and an input device. The processor, memory, and input / output interfaces are connected via a system bus, and the communication interface, display unit, and input device are also connected to the system bus via the input / output interfaces. The processor provides computing and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage media. The input / output interfaces are used for exchanging information between the processor and external devices. The communication interface is used for wired or wireless communication with external terminals; wireless communication can be achieved through Wi-Fi, mobile cellular networks, NFC (Near Field Communication), or other technologies. When the computer program is executed by the processor, it implements a method for displaying promotional information. The display unit of the computer device is used to form a visually visible image. It can be a display screen, a projection device, or a virtual reality imaging device. The display screen can be an LCD screen or an e-ink screen. The input device of the computer device can be a touch layer covering the display screen, or buttons, trackballs, or touchpads set on the casing of the computer device, or external keyboards, touchpads, or mice, etc.

[0248] Those skilled in the art will understand that Figure 21 or Figure 22The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the computer device to which the present application is applied. Specific computer devices may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0249] In one embodiment, a computer device is also provided, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the steps in the above method embodiments.

[0250] In one embodiment, a computer-readable storage medium is provided having a computer program stored thereon that, when executed by a processor, implements the steps in the above method embodiments.

[0251] In one embodiment, a computer program product is provided, including a computer program that, when executed by a processor, implements the steps in the above method embodiments.

[0252] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0253] Those skilled in the art will understand that all or part of the processes in the above embodiments can be implemented by a computer program instructing related hardware. The computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments described above. Any references to memory, databases, or other media used in the embodiments provided in this application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM). The databases involved in the embodiments provided in this application may include at least one type of relational database and non-relational database. Non-relational databases may include, but are not limited to, blockchain-based distributed databases. The processors involved in the embodiments provided in this application may be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, quantum computing-based data processing logic devices, etc., and are not limited to these.

[0254] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0255] The embodiments described above are merely illustrative of several implementation methods of this application, and while the descriptions are specific and detailed, they should not be construed as limiting the scope of this patent application. It should be noted that those skilled in the art can make various modifications and improvements without departing from the concept of this application, and these all fall within the protection scope of this application. Therefore, the protection scope of this application should be determined by the appended claims.

Claims

1. A method for displaying promotional information, characterized in that, Applied to a first device, the method includes: The first content interface of the first application is displayed, and dynamic information associated with the target account is displayed on the first content interface. The target account is the account that runs the first application. The first content interface displays the first promotional information and the second interactive control associated with the first promotional information; In response to a triggering operation on the second interactive control, a prompt message is displayed, and target business information related to the first promotional information is displayed in a second application logged in through the target account, the second application running on the second device.

2. The method according to claim 1, characterized in that, The step of displaying the first promotional information and the second interactive control associated with the first promotional information on the first content interface includes: The first content interface displays first promotional information, a promotional information inquiry message associated with the first promotional information, and a second message sending control associated with the promotional information inquiry message; In response to a trigger operation on the second message sending control, a notification message indicating that the message has been sent is displayed, and a conversation page related to the first promotional information is displayed in the second application logged in through the target account. The conversation page is used to conduct a conversation with the promotional account associated with the first promotional information through the promotional information query message.

3. The method according to claim 1, characterized in that, The method further includes: The first content interface displays first promotional information, a promotional information inquiry message associated with the first promotional information, and a first message sending control associated with the promotional information inquiry message; In response to a trigger operation on the first message sending control, a session page associated with the first promotional information is displayed in the first application. The session page is used to conduct a session with the promotional account associated with the first promotional information through the promotional information query message.

4. The method according to claim 3, characterized in that, The step of displaying a session page associated with the first promotional information in the first application includes: The promotional account is displayed in the session list area of ​​the session page, and the promotional information inquiry message and the alternative inquiry message options are displayed in the session area corresponding to the promotional account. In response to the selection operation of the candidate query message option, the candidate query message corresponding to the candidate query message option is displayed in the session area of ​​the session page.

5. The method according to claim 1, characterized in that, The method further includes: The first content interface displays the first promotional information and the first interactive control associated with the first promotional information; In response to the triggering operation of the first interactive control, target business information related to the first promotional information is displayed in the first application.

6. The method according to claim 1, characterized in that, The step of displaying the first promotional information and the second interactive control associated with the first promotional information on the first content interface includes: The first promotional information and the second interactive control associated with the first promotional information are displayed in the target location area of ​​the first content interface. The target location area is synchronized in the first device and the second device.

7. The method according to claim 1, characterized in that, The response triggers the second interactive control, displays a prompt message, and displays target business information related to the first promotional information in the second application logged in through the target account. The second application runs on the second device, including: In response to the triggering operation of the second interactive control, a second interactive request is sent to the server. The server responds to the second interactive request to obtain the target business information. When it detects that a device has logged into the second application through the target account, it returns the target business information to the second device that has logged into the second application, so that the second device displays the target business information in the second application. Obtain the prompt information generated by the server when responding to the second interaction request, and display the prompt information.

8. The method according to claim 1, characterized in that, The method further includes: The first application running displays target business information related to the second promotional information. The target business information related to the second promotional information is obtained by triggering a first interactive control associated with the second promotional information. The second promotional information and the first interactive control are used to display in a first content interface of the second device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the second application logged in by the target account on the second device.

9. A method for displaying promotional information, characterized in that, Applied to a second device, the method includes: In response to a login operation to the second application via the target account, the running second application is displayed; The second application in operation displays target business information related to the first promotional information. The target business information is obtained by triggering a second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in a first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

10. The method according to claim 9, characterized in that, The display of target business information related to the first promotional information in the running second application includes: When the second application is running in the background, a notification message displaying the target business information is shown. In response to the display operation of the notification message, the second application is run in the foreground, and the target business information is displayed in the second application running in the foreground.

11. The method according to claim 9, characterized in that, The display of target business information related to the first promotional information in the running second application includes: The second application in operation displays a session page associated with the first promotional information. The session page is triggered by a second message sending control associated with the promotional information inquiry message. The promotional information inquiry message is associated with the first promotional information. The first promotional information, the promotional information inquiry message, and the second message sending control are displayed in the first content interface of the first device. The session page is used to conduct a session with the promotional account associated with the first promotional information through the promotional information inquiry message.

12. The method according to claim 11, characterized in that, The display of the session page associated with the first promotional information in the running second application includes: The promotional account is displayed in the session list area of ​​the session page, and the promotional information inquiry message and the alternative inquiry message options are displayed in the session area corresponding to the promotional account. In response to the selection operation of the candidate query message option, the candidate query message corresponding to the candidate query message option is displayed in the session area of ​​the session page.

13. The method according to claim 9, characterized in that, After displaying the target business information related to the first promotional information in the running second application, the method further includes: In response to the business execution operation on the target business information, the business execution result corresponding to the target business information is displayed.

14. The method according to claim 9, characterized in that, The method further includes: Display the first content interface of the first application, and display the dynamic information associated with the target account on the first content interface; The first content interface displays the second promotional information and the first interactive control associated with the second promotional information; In response to a trigger operation on the first interactive control, a prompt message is displayed, and target business information related to the second promotional information is displayed in a second application logged in through the target account, the second application running on the first device.

15. A method for displaying promotional information, characterized in that, Applied to a server, the method includes: Obtain an interface display request sent by the first device through the first application, wherein the interface display request carries a target account, and the target account is the account running the first application; The first content interface is obtained based on the target account, and the first content interface is returned to the first device so that the first device can display the dynamic information associated with the target account, the first promotion information, and the second interactive control associated with the first promotion information through the first content interface of the first application; Obtain a second interaction request triggered by the second interaction control, wherein the second interaction request carries the first promotion identifier of the first promotion information and the target account; In response to the second interaction request, the system obtains the target business information associated with the first promotion identifier. When it detects that the second application is logged in on the second device through the target account, the system returns the target business information to the second device so that the second device displays the target business information in the second application.

16. A promotional information display device, characterized in that, The device includes: The interface display module is used to display the first content interface of the first application, and to display dynamic information associated with the target account on the first content interface, wherein the target account is the account running the first application; The information display module is used to display the first promotional information and the second interactive control associated with the first promotional information on the first content interface; The trigger module is used to respond to the trigger operation of the second interactive control, display prompt information, and display target business information related to the first promotion information in the second application logged in through the target account, wherein the second application runs on the second device.

17. A promotional information display device, characterized in that, The device includes: The application display module is used to display the running second application in response to login operations of the target account to the second application; The content display module is used to display target business information related to the first promotional information in the running second application. The target business information is obtained by triggering a second interactive control associated with the first promotional information. The first promotional information and the second interactive control are used to display in a first content interface of the first device. The first content interface is also used to display dynamic information associated with the target account. The first content interface is displayed in the first application logged in by the target account on the first device.

18. A promotional information display device, characterized in that, The device includes: The interface request acquisition module is used to acquire an interface display request sent by the first device through the first application, wherein the interface display request carries a target account, and the target account is the account running the first application; The interface acquisition module is used to acquire a first content interface based on the target account and return the first content interface to the first device, so that the first device can display dynamic information associated with the target account, first promotional information and second interactive controls associated with the first promotional information through the first content interface of the first application; The request acquisition module is used to acquire a second interaction request triggered by the second interaction control, wherein the second interaction request carries the first promotion identifier of the first promotion information and the target account; The content return module is used to respond to the second interaction request to obtain the target business information associated with the first promotion identifier, and when it is detected that the second application is logged in on the second device through the target account, the target business information is returned to the second device so that the second device displays the target business information in the second application.

19. A computer device comprising a memory and a processor, wherein the memory stores a computer program, characterized in that, When the processor executes the computer program, it implements the steps of the method according to any one of claims 1 to 15.

20. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 15.

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