Method and system for realizing brand display and anti-counterfeiting traceability through thermal shrinkage cap based on NFC (Near Field Communication) technology

Abstract

The invention discloses a brand display and anti-counterfeiting traceability method and system realized through a thermal shrinkage cap on the basis of an NFC (Near Field Communication) technology. According to the system, a standard or anti-metal NFC wet INLAY label is creatively and permanently integrated on the inner side of the top of a thermal shrinkage cap of a wine (including but not limited to) bottle, so that a hidden physical anti-counterfeiting structure is formed. According to the method, an interactive normal form of'playing once touching and checking once touching 'is established: a user touches the bottle cap with a mobile phone, firstly, exclusive brand propaganda content is triggered and played, then anti-counterfeiting traceability checking is performed through page guidance, and verification and traceability information which cannot be tampered is obtained. According to the invention, the problem of failure of the NFC label in a metal bottle cap environment is solved, the pain points of splitting and easy copying in the traditional anti-counterfeiting technology experience are solved, and the deep integration of brand promotion and product fidelity is realized.

Description

Technical Field

[0001] This invention belongs to the field of intelligent packaging and anti-counterfeiting technology, specifically involving an innovative anti-counterfeiting traceability and brand interaction solution. This solution integrates a specific type of near field communication (NFC) tag into the heat shrink cap of a wine bottle (including but not limited to), achieving one-touch brand display and unreplicable anti-counterfeiting traceability functions. Background Technology

[0002] In the high-end consumer goods market, especially in the alcohol industry, product authenticity and traceability are core to protecting brand value and consumer rights. Traditional anti-counterfeiting methods, such as physical laser codes and digital verification codes, generally suffer from problems such as ease of copying, fragility, and a disjointed user experience. With the widespread adoption of NFC technology, its short-range communication and difficulty-to-copy characteristics offer a new direction for product anti-counterfeiting.

[0003] However, directly applying NFC technology to alcoholic beverages faces two major challenges: first, metal bottle caps (such as aluminum caps) can generate electromagnetic shielding, causing ordinary NFC tags to malfunction; second, the placement of the tags needs to balance concealment (anti-tampering), readability, and impact on the product's appearance. Existing technologies either only focus on the tag's resistance to metal, failing to address its systematic integration with packaging processes; or they simply attach the tag to the outside of the bottle, making it easy to peel off and transfer, resulting in weak anti-counterfeiting performance.

[0004] Therefore, there is an urgent need for a comprehensive solution that deeply integrates NFC technology with standard packaging processes, is applicable to bottle caps of different materials, and provides a smooth interactive experience. Summary of the Invention

[0005] The technical problem to be solved by this invention is to overcome the shortcomings of existing anti-counterfeiting technologies for alcoholic beverages (including but not limited to) such as easy replication, poor user experience, failure of NFC tags in metal environments, and difficulty in concealed installation on packaging, and to provide an intelligent anti-counterfeiting system and method with strong concealment, wide adaptability, and both brand promotion and reliable traceability functions.

[0006] To solve the above-mentioned technical problems, the present invention adopts the following technical solution:

[0007] A brand display and anti-counterfeiting traceability system based on NFC technology and using heat shrink caps, characterized in that it includes:

[0008] NFC tag module: Includes two pre-fabricated NFC wet INLAY tags: standard tags and anti-metal tags. The anti-metal tags employ a composite structure containing a ferrite substrate to suppress the eddy current effect of metal.

[0009] Integrated packaging module: The core of this module is to attach the selected NFC tag module to the top inner surface of the heat shrink cap of the wine (including but not limited to) bottle. This heat shrink cap is a standard PET or PVC heat shrink sleeve with a flat top inner surface suitable for label adhesion.

[0010] Data processing and interaction service module: This includes a cloud server and a front-end application. The server database is associated with the unique code of each NFC tag and three core data items: brand display content, anti-counterfeiting verification status record, and product full-chain traceability information.

[0011] The innovation of this system lies in its workflow: When a consumer touches the top of the bottle cap (the area covered by the heat shrink cap) with an NFC-enabled smartphone, the phone automatically reads the unique code of the built-in tag and launches a preset application (such as a WeChat mini-program). This application first requests and displays brand promotional content (such as a corporate promotional video) bound to the code from the server, completing the "brand display" function. Subsequently, a clear "anti-counterfeiting and traceability" entry is provided within the display interface. After the user clicks to enter, the application submits a verification request to the server again. The server performs a authenticity check (whether it is an authorized or unauthorized tag) and provides detailed anti-counterfeiting and traceability results, completing the "anti-counterfeiting and traceability" function.

[0012] A brand display and anti-counterfeiting traceability method based on the aforementioned system is characterized by the following steps:

[0013] S1: Label selection and integration: Based on the material (metal or non-metal) of the bottle cap of the wine to be packaged (including but not limited to), select the corresponding NFC wet INLAY label and use automated equipment to accurately attach it to the pre-coated area on the inside of the heat shrink cap.

[0014] S2: Packaging Activation: The heat-shrink cap with the label is placed on the bottle cap and then heated and shrunk through a hot air channel, so that the label is permanently sealed between the heat-shrink cap and the bottle cap, forming a physical anti-counterfeiting structure that cannot be disassembled without damage.

[0015] S3: Data Binding: In the data center, the unique code of the tag, the corresponding product batch, production information and customized brand content are associated and bound to complete the authorization of the chip tag.

[0016] S4: User Interaction Verification: Consumers trigger the process by touching their mobile phones, experiencing two guided steps in sequence: "Brand Content Display" and "Anti-counterfeiting and Traceability Verification".

[0017] The beneficial effects of this invention are:

[0018] Concealment and strong physical anti-counterfeiting: The label is sealed inside the heat shrink cap and can only be accessed by breaking the heat shrink cap, achieving high-strength one-time physical anti-counterfeiting without affecting the appearance of the packaging.

[0019] Excellent compatibility and reliability: The "standard / anti-metal" dual-label solution solves the problem of universality between metal and non-metal bottle caps, ensuring reliable reading in all scenarios.

[0020] User experience revolution: By making "brand promotion" the first point of contact, the tedious verification process is transformed into part of an immersive brand experience, which greatly improves users' willingness to interact and brand favorability, while also effectively guiding anti-counterfeiting actions.

[0021] Systemic Innovation: This invention is not simply an overlay of existing technologies, but creatively integrates a specific NFC tag type, a specific location of the standard packaging component heat shrink cap, and a specific software interaction logic of "show first, then verify" to form an inseparable technical whole that can produce significant synergistic effects, solving a long-standing industry pain point. Attached Figure Description

[0022] Figure 1 This is a schematic diagram of the overall architecture of the system of the present invention.

[0023] Figure 2 This is a schematic diagram of the structural process of integrating the NFC tag inside the heat shrink cap in this invention (taking a plastic bottle cap as an example).

[0024] Figure 3 This is a schematic diagram of the structural process of integrating the anti-metal NFC tag inside the heat shrink cap in this invention (taking a metal bottle cap as an example).

[0025] Figure 4 This is a complete flowchart of the method of the present invention. Detailed Implementation

[0026] The specific embodiments of the present invention will be described in further detail below with reference to the accompanying drawings and examples. The following examples are for illustrative purposes only and are not intended to limit the scope of the invention.

[0027] Example 1: System Composition

[0028] Reference Figure 1 This system consists of three closely working parts:

[0029] Physical layer: namely the bottle packaging (10), the bottle cap (11) is covered with a heat shrink cap (12) on the outside, and the NFC tag (13) is located on the inside of the top of the heat shrink cap (12).

[0030] Interaction Layer: The user's NFC smartphone (20) is used to read the tag and run the interactive program. Cloud Service Layer: Remote server (30) includes a content management unit (31) responsible for storing and distributing brand promotional content; anti-counterfeiting verification engine (32) executes core anti-counterfeiting logic such as judging whether the chip is an authorized chip, querying the number of times authorized chips are queried, geographical location, and frequency monitoring; traceability database (33) stores the entire chain of product data from production to distribution.

[0031] After the mobile phone (20) reads the code of the tag (13), it first accesses the content management unit (31) to obtain video and other materials for playback; when the user triggers the verification, the anti-counterfeiting verification engine (32) and the traceability database (33) work together to generate a verification report and return it to the mobile phone (20).

[0032] Example 2: Tag Integration Structure

[0033] Reference Figure 2 For the plastic bottle cap (11a), a standard NFC wet INLAY tag (13a) is used. The antenna coil (131) and chip (132) of the tag are encapsulated on a flexible substrate and are directly attached to the top inner wall of the heat shrink cap (12) by adhesive (133).

[0034] Reference Figure 3 For metal bottle caps (11b), anti-metal NFC tags (13b) must be used. Their special structure involves an additional ferrite dielectric layer (135) beneath the chip and antenna layer (134). This layer effectively blocks the absorption of the reading magnetic field energy by the metal bottle cap (11b), ensuring communication distance. Below the ferrite layer (135) is also an adhesive backing (136) for bonding and fixing.

[0035] Example 3: Method Flow

[0036] Reference Figure 4 The complete business application process is as follows:

[0037] Step 401 (Production end): The system automatically assigns standard or anti-metal labels to the labeling station based on the bottle cap material information.

[0038] Step 402 (Production end): The robotic arm accurately attaches the label to the predetermined position on the inside of the heat shrink cap.

[0039] Step 403 (Production end): After filling and sealing, put on the labeled heat shrink cap, and then shape it in a heat shrink oven to complete the packaging.

[0040] Step 404 (Data End): In the management backend, bind the tag UID with the corresponding product's promotional video and production information.

[0041] Step 405 (User): The consumer touches the top of the bottle cap with their mobile phone.

[0042] Step 406 (User End): The mobile phone automatically launches the mini-program and plays exclusive promotional videos and other content obtained from the server.

[0043] Step 407 (User End): The video playback interface has a clear prompt: "WeChat search helps you check the mini program to enter the anti-counterfeiting and traceability verification" or click the "anti-counterfeiting and traceability verification" button to enter the anti-counterfeiting and traceability verification. The user clicks.

[0044] Step 408 (Cloud Server): The mini-program sends a verification request to the server, and the verification engine verifies the authorization validity of the UID.

[0045] Step 409 (Cloud Server): After successful verification, the server retrieves the complete traceability file for the product.

[0046] Step 410 (User End): The mini-program presents consumers with the conclusion of "First Inquiry, Authentic Product" and the product traceability story in a visual format (such as a timeline or map).

[0047] The above description is merely a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the scope of the technology disclosed in the present invention should be included within the scope of protection of the present invention.

Claims

1. A brand display and anti-counterfeiting traceability system based on NFC technology through a heat shrink cap, characterized in that, The system comprises: An NFC tag module for providing a unique identity and adaptively comprising a standard tag and a metal-resistant tag; An integrated packaging module composed of a bottle cap and a heat-shrinkable cap of a wine (including but not limited to), wherein the NFC tag module is irreversibly fixed on the top inner surface of the heat-shrinkable cap, so that the heat-shrinkable cap permanently encapsulates the tag module after being heated and shrunk; A data processing and interaction service module for storing brand display content and anti-counterfeiting traceability data associated with the identity, and responding to a read request, performing an interaction process of first pushing brand display content and then responding to anti-counterfeiting traceability inspection.

2. The system of claim 1, wherein, The metal-resistant tag comprises sequentially stacked adhesive layer, chip antenna layer and ferrite medium layer.

3. The system of claim 1, wherein, The data processing and interaction service module comprises: A content management unit for storing and distributing brand promotion multimedia content; An anti-counterfeiting verification engine for verifying whether the query request of the identity meets the preset genuine logic; A traceability database for storing product lifecycle data corresponding to the identity.

4. The system of claim 1, wherein, The interaction process of first pushing brand display content and then responding to anti-counterfeiting traceability inspection is specifically: the front-end application automatically accesses and displays a brand content page when it first receives the identity, and only after receiving a user's active trigger instruction on the page, does it initiate an anti-counterfeiting traceability query request.

5. A wine product package comprising the system of any one of claims 1 to 4, wherein, The wine (including but not limited to) product packaging body comprises a bottle body, a bottle cap, a heat-shrinkable cap, and an NFC tag module encapsulated on the top inner surface of the heat-shrinkable cap.

6. A method for brand display and anti-counterfeiting traceability by a heat shrink cap based on NFC technology, characterized in that, The method is applied to the system of any one of claims 1 to 4, and the method comprises: Attaching a selected NFC tag to the top inner surface of the heat-shrinkable cap, and encapsulating the heat-shrinkable cap on the bottle cap of the wine (including but not limited to); Establishing a binding relationship between the unique identity of the NFC tag, the corresponding brand display content and the product traceability data; In response to the read operation of the mobile terminal on the NFC tag, controlling the mobile terminal to first display the bound brand display content; In the display interface of the brand display content, in response to the anti-counterfeiting inspection instruction of the user, controlling the mobile terminal to then display the anti-counterfeiting traceability result based on the identity.

7. The method of claim 6, wherein, The attachment of the selected NFC tag to the top inner surface of the heat-shrinkable cap specifically comprises: selecting a tag of a corresponding type from the standard tag and the metal-resistant tag according to the material information of the bottle cap for attachment.

8. The method of claim 6, wherein, The anti-counterfeiting traceability result at least includes the query times verification result of the identity and the supply chain traceability information of the product.

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