Method and device for automatically evaluating trademark price

Abstract

The invention provides a method and device for automatically evaluating trademark prices, and the method comprises the steps: obtaining first trademark information of a to-be-evaluated trademark, determining a same-name trademark and an approximate trademark of the to-be-evaluated trademark, obtaining first price information of the same-name trademark and second price information of the approximate trademark, and finally, according to the first trademark information, the first price information and the second price information, the first evaluation price of the to-be-evaluated trademark is determined, the characteristic rule of the trademark is fully utilized, the data source of trademark price evaluation is more comprehensive and abundant, and scientific, comprehensive and objective trademark price automatic evaluation is realized.

Description

[0001] This application is a divisional application. The original application has the application number 202210380858.X, the application date is April 12, 2022, and the invention title is: Method and apparatus for automatically evaluating trademark prices. Technical Field

[0002] This application relates to the field of asset valuation, and more specifically, to a method, apparatus, computer-readable storage medium, and electronic device for automatically valuing trademarks. Background Technology

[0003] Currently, the valuation of intellectual property rights (e.g., trademarks) in the field of asset appraisal often employs manual methods (e.g., valuation by asset appraisal agencies). However, most asset appraisal agencies primarily rely on general asset valuation methods when assessing trademark value, lacking sufficient understanding of the patterns and characteristics of trademarks. This leads to significant arbitrariness, low efficiency, and considerable subjectivity in trademark valuation results.

[0004] Furthermore, existing trademark valuation methods and systems have not solved the problem of the high subjectivity of trademark valuation. They merely develop the conventional manual valuation process into software systems. Although this can help automate the process, it lacks data support for the trademarks being valued and cannot provide a reasonable market price. Summary of the Invention

[0005] To address the aforementioned issues, this application provides a method, apparatus, computer-readable storage medium, and electronic device for automatically evaluating trademark prices. Through comprehensive data analysis and an algorithm system that conforms to the characteristics of trademarks, it achieves automatic evaluation of trademark prices.

[0006] In a first aspect, embodiments of this application provide a method for automatically evaluating trademark prices, comprising: receiving an evaluation instruction sent by a user device, the evaluation instruction being used to evaluate the price of a trademark to be evaluated; if the trademark to be evaluated is a non-graphic trademark, obtaining first trademark information of the trademark to be evaluated, the first trademark information including basic information of the trademark to be evaluated, the basic information including the first trademark name of the trademark to be evaluated, the trademark class of the trademark to be evaluated, the legal status, the application date, the number of goods / services, and whether it is a well-known / famous trademark or one or more thereof; determining, based on the first trademark name, trademarks with the same name and similar trademarks to the trademark to be evaluated; obtaining first price information of the trademark with the same name, and obtaining second price information of the similar trademarks, the first price information including the price of the trademark with the same name currently for sale and the price of the trademark with the same name already sold. The trademark price, and the second price information, include the prices of similar trademarks currently for sale and similar trademarks already sold. Based on the first trademark information, the first price information, and the second price information, the first appraised price of the trademark to be appraised is determined. This determination of the first appraised price of the trademark to be appraised, based on the first trademark information, the first price information, and the second price information, includes: determining the basic value index of the trademark to be appraised based on basic information; determining the basic price of the trademark to be appraised based on the first price information and the second price information, where the basic price is the average or weighted average of the average prices of similar trademarks currently for sale and similar trademarks already sold in the first price information, the average prices of similar trademarks currently for sale and similar trademarks already sold in the second price information; and determining the first appraised price based on the basic price and the basic value index.

[0007] In some embodiments of this application, determining the same-name trademarks and similar trademarks of the trademark to be evaluated based on the first trademark name includes: performing word splitting processing on the first trademark name to obtain the word splitting names of the first trademark name; determining the same-name trademarks based on the first trademark name, and determining the similar trademarks based on the word splitting names, wherein the second trademark name of the same-name trademark includes the first trademark name, and the third trademark name of the similar trademark includes the word splitting names.

[0008] In some embodiments of this application, the first trademark information further includes market information of the trademark to be evaluated. The market information is used to characterize the degree of attention the trademark to be evaluated receives on the Internet. The market information includes one or more of the following: the search index of the first trademark name in search engines; the first number of times the first trademark name appears in the product / store names on e-commerce platforms; the second number of times the first trademark name appears in the titles / content on media platforms; and the third number of times the first trademark name appears in the application names on application platforms. Determining the first evaluated price of the trademark to be evaluated based on the first trademark information, the first price information, and the second price information includes: determining the market value index of the trademark to be evaluated based on the market information; determining the base price of the trademark to be evaluated based on the first price information and the second price information; and determining the first evaluated price based on the base price and the market value index.

[0009] In some embodiments of this application, the base price of the trademark to be evaluated is determined based on first price information and second price information, including: If there are similar trademarks for sale or similar trademarks already sold, the base price will be calculated using the following formula: Where P represents the base price of the trademark to be evaluated. The number of trademark classes for the trademarks to be evaluated. Let be the number of trademarks with the same name for sale in the i-th trademark class. Let $i$ be the price of the $j$-th trademark with the same name in the $i$-th trademark category that is currently for sale. Let be the number of sold trademarks with the same name in the i-th trademark class. Let $i$ be the price of the j-th trademark with the same name in the i-th trademark category that has already been sold. Let be the number of similar trademarks for sale in the i-th trademark class. The price of a similar trademark for sale for the j-th similar trademark in the i-th trademark class. Let be the number of approximate sold trademarks in the i-th trademark class. The approximate sold trademark price of the j-th similar trademark in the i-th trademark class; If there are no comparable trademarks for sale and no comparable trademarks already sold, the base price will be calculated using the following formula: Where P represents the base price of the trademark to be evaluated. The number of trademark classes for the trademarks to be evaluated. The number of all trademarks with the same name that are for sale and are to be evaluated. Let $k$ be the price of the kth trademark with the same name that is currently for sale. The number of all sold trademarks with the same name as the trademark to be evaluated. Let $ be the price of the k-th trademark with the same name that has already been sold. The number of all similar trademarks for sale to be evaluated. Let be the price of the similar trademarks currently for sale for the kth similar trademark. The number of all similar sold trademarks to be evaluated. Let k be the prices of similar sold trademarks.

[0010] In some embodiments of this application, after determining the first assessed price of the trademark to be assessed based on the first trademark information, the first price information, and the second price information, the method further includes: generating a first price assessment report of the trademark to be assessed, wherein the first price assessment report includes the first assessed price.

[0011] In some embodiments of this application, after receiving the evaluation instruction sent by the user equipment, the method further includes: if the trademark to be evaluated is a graphic trademark, obtaining second trademark information of the trademark to be evaluated, the second trademark information including the trademark class of the trademark to be evaluated; determining similar trademarks of the trademark to be evaluated, the similar trademarks having the same trademark class as the trademark to be evaluated; obtaining third price information of similar trademarks, the third price information including the prices of similar trademarks currently on sale and similar trademarks already sold; determining a second evaluation price of the trademark to be evaluated based on the second trademark information and the third price information; and generating a second price evaluation report of the trademark to be evaluated, the second price evaluation report including the second evaluation price.

[0012] In some embodiments of this application, the second trademark information also includes the trademark color of the trademark to be evaluated. The second evaluation price of the trademark to be evaluated is determined based on the second trademark information and the third price information, including: determining the second evaluation price based on the trademark color.

[0013] Secondly, embodiments of this application provide an apparatus for automatically evaluating trademark prices, comprising: a receiving module for receiving an evaluation instruction sent by a user device, the evaluation instruction being used to evaluate the price of a trademark to be evaluated; a first acquisition module, which, if the trademark to be evaluated is a non-graphic trademark, acquires first trademark information of the trademark to be evaluated, the first trademark information including basic information of the trademark to be evaluated, including the first trademark name, trademark class, legal status, application date, number of goods / services, and whether it is a well-known trademark; a first determining module for determining, based on the first trademark name, trademarks with the same name and similar trademarks to the trademark to be evaluated; and a second acquisition module for acquiring first price information of trademarks with the same name and acquiring first price information of similar trademarks. The second pricing information includes two components: the first pricing information includes the prices of trademarks with the same name currently for sale and those already sold; the second pricing information includes the prices of similar trademarks currently for sale and those already sold. The second determining module is used to determine the first appraised price of the trademark to be appraised based on the first trademark information, the first pricing information, and the second pricing information. This second determining module is also used to determine the basic value index of the trademark to be appraised based on basic information. Based on the first and second pricing information, the basic price of the trademark to be appraised is determined; the basic price is the average or weighted average of the average prices of trademarks with the same name currently for sale and those already sold in the first pricing information, and the average prices of similar trademarks currently for sale and those already sold in the second pricing information. The first appraised price is determined based on the basic price and the basic value index.

[0014] Thirdly, embodiments of this application provide a computer-readable storage medium storing a computer program for performing the method of automatically evaluating trademark prices according to any one of the first aspects.

[0015] Fourthly, embodiments of this application provide an electronic device, including: a processor; and a memory for storing processor-executable instructions, wherein the processor is configured to perform the method for automatically evaluating trademark prices according to any one of the first aspects.

[0016] The method and apparatus for automatically assessing trademark prices disclosed in this application obtain first trademark information of the trademark to be assessed, identify trademarks with the same name and similar trademarks, obtain first price information of the trademarks with the same name and second price information of the similar trademarks, and finally determine the first assessed price of the trademark to be assessed based on the first trademark information, the first price information and the second price information. This fully utilizes the characteristics and rules of trademarks, making the data sources for trademark price assessment more comprehensive and rich, and realizing scientific, comprehensive and objective automatic assessment of trademark prices. Attached Figure Description

[0017] Figure 1 This is a flowchart illustrating a method for automatically evaluating trademark prices according to an embodiment of this application.

[0018] Figure 2 This is a flowchart illustrating a method for determining a first appraised price according to an embodiment of this application.

[0019] Figure 3 A flowchart illustrating a method for determining a first appraised price, provided for another embodiment of this application.

[0020] Figure 4 This is a flowchart illustrating a method for automatically evaluating the price of a graphic trademark according to an embodiment of this application.

[0021] Figure 5 A schematic diagram of the structure of an apparatus for automatically evaluating trademark prices provided in an embodiment of this application.

[0022] Figure 6 Block diagram of an electronic device for performing a method for automatically evaluating trademark prices, provided as an exemplary embodiment of this application. Detailed Implementation

[0023] Embodiments of this application will now be described in more detail with reference to the accompanying drawings. While some embodiments of this application are shown in the drawings, it should be understood that this application can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this application. It should be understood that the drawings and embodiments of this application are for illustrative purposes only and are not intended to limit the scope of protection of this application.

[0024] The term "comprising" and its variations as used in this application are open-ended, meaning "including but not limited to". The term "according to" means "at least in part according to". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment". Definitions of other terms will be given in the description below.

[0025] Currently, the valuation of intellectual property rights (e.g., trademarks) in the field of asset appraisal often employs manual methods (e.g., valuation by asset appraisal agencies). During its research on trademark valuation, the applicant found that most asset appraisal agencies primarily rely on general asset valuation methods, lacking sufficient understanding of the patterns and characteristics of trademarks. This leads to significant arbitrariness, low efficiency, and considerable subjectivity in the valuation results.

[0026] Furthermore, existing trademark valuation methods and systems have not solved the problem of the high subjectivity of trademark valuation. They merely develop the conventional manual valuation process into software systems. Although this can help automate the process, it lacks data support for the trademarks being valued and cannot provide a reasonable market price.

[0027] To address the aforementioned issues, this application provides a method for automatically evaluating trademark prices.

[0028] Figure 1 The illustration shows a flowchart of a method for automatically evaluating trademark prices according to an embodiment of this application. Figure 1 The method described is executed by a computing device (e.g., a server), but this application embodiment is not limited thereto. The server may be a single server, or a combination of several servers, or a virtualization platform, or a cloud computing service center; this application embodiment does not limit this. Figure 1 As shown, the method includes the following:

[0029] S110: Receives an evaluation instruction sent by the user, which is used to evaluate the price of the trademark to be evaluated.

[0030] Specifically, users (or asset managers) can select trademarks to be evaluated on a third-party platform. The platform then sends the application number and class number of the trademark to the server via an interface. The server retrieves these information. Users can select one or more trademarks. After selecting a trademark, the user can send an evaluation instruction to the server through the platform. This instruction instructs the server to automatically evaluate the price of the trademark. Upon receiving the evaluation instruction, the server automatically evaluates the trademark. The specific steps of the automatic evaluation include the following.

[0031] S120: If the trademark to be evaluated is a non-graphic trademark, obtain the first trademark information of the trademark to be evaluated. The first trademark information includes the basic information of the trademark to be evaluated, including the first trademark name of the trademark to be evaluated.

[0032] Specifically, non-graphic trademarks can be word marks or letter marks. The first trademark information may include the basic information of the trademark to be evaluated, which may include the first trademark name of the trademark to be evaluated.

[0033] S130: Based on the first trademark name, identify the trademarks with the same name and similar trademarks to be evaluated.

[0034] Specifically, to fully utilize the patterns and characteristics of trademarks, a search can be conducted based on the trademark name of the trademark to be evaluated to obtain trademarks with the same name and similar trademarks. Similar trademarks can be those whose names contain the first trademark name (i.e., the trademark name of the trademark to be evaluated). When the trademark to be evaluated has multiple categories, all trademarks with the same name and similar trademarks in the same category can also be obtained.

[0035] S140: Obtain first price information of a trademark with the same name and second price information of a similar trademark. The first price information includes the price of a trademark with the same name that is currently for sale and the price of a trademark with the same name that has already been sold. The second price information includes the price of a similar trademark that is currently for sale and the price of a similar trademark that has already been sold.

[0036] Specifically, the first price information may include the application number, trademark name, price of the same-name trademark for sale, and price of the same-name trademark already sold for the trademark to be evaluated. The second price information may include the application number, trademark name, price of similar trademarks for sale, and price of similar trademarks already sold for the trademark to be evaluated. The price of the same-name trademark for sale may include the selling price of all trademarks for sale, the price of the same-name trademark already sold may include the sold price of all trademarks for sale, the price of similar trademarks for sale may include the selling price of all similar trademarks for sale, and the price of similar trademarks already sold may include the sold price of all similar trademarks already sold. The trademark class of the same-name trademark and similar trademarks may be the same as or different from the trademark class of the trademark to be evaluated.

[0037] S150: Determine the first assessed value of the trademark to be assessed based on the first trademark information, the first price information, and the second price information.

[0038] Specifically, the price of the trademark to be evaluated can be determined based on the obtained first trademark information, first price information, and second price information, thus establishing the first appraised price of the trademark to be evaluated. For example, the average price of trademarks with the same name currently for sale and the average price of trademarks with the same name already sold can be calculated from the first price information, and the average price of similar trademarks currently for sale and the average price of similar trademarks already sold can be calculated from the second price information, resulting in the corresponding average price of trademarks with the same name currently for sale, average price of trademarks with the same name already sold, average price of similar trademarks currently for sale, and average price of similar trademarks already sold. The first appraised price of the trademark to be evaluated can be the average or weighted average of the average price of trademarks with the same name currently for sale, average price of trademarks with the same name already sold, average price of similar trademarks currently for sale, and average price of similar trademarks already sold, or it can be calculated in other ways.

[0039] The method for automatically assessing trademark prices in this application solves the problems of high arbitrariness, low efficiency, and high subjectivity in traditional trademark price assessment methods by automatically obtaining the prices of trademarks with the same name and similar trademarks that are currently on sale and those that have already been sold. This makes the data sources for trademark price assessment more comprehensive and richer, and achieves efficient, comprehensive, and objective automatic assessment of trademark prices.

[0040] In one embodiment, based on the first trademark name, the same-name trademarks and similar trademarks of the trademark to be evaluated are determined, including the following:

[0041] S131: Perform word splitting on the first trademark name to obtain the word split name after splitting the first trademark name.

[0042] Specifically, the first trademark name can be split into its constituent nouns to obtain its individual word-splitting names. For example, if the first trademark name consists of two nouns (e.g., first noun + second noun), the split name can be either the first noun or the second noun. If the first trademark name consists of an adjective and a noun (e.g., first adjective + third noun), the split name can be either the first adjective or the third noun. When the first trademark name contains multiple adjectives and a noun (e.g., multiple adjectives + fourth noun), the multiple adjectives can be split as a whole, resulting in a split name that can be either multiple adjectives or a fourth noun. If the first trademark name does not contain any nouns, it can be considered as not being able to be split, meaning the split name remains the same as the first trademark name.

[0043] S132: Based on the first trademark name, determine the trademark with the same name as the trademark to be evaluated, and based on the word-splitting name, determine the similar trademarks of the trademark to be evaluated, wherein the second trademark name of the trademark with the same name includes the first trademark name, and the third trademark name of the similar trademark includes the word-splitting name.

[0044] Specifically, to fully utilize the patterns and characteristics of trademarks, a search for trademarks with the same name can be conducted based on the trademark name of the trademark to be evaluated. This means identifying trademarks whose names (i.e., the second trademark name) contain the first trademark name as trademarks with the same name as the trademark to be evaluated. Alternatively, a search for similar trademarks can be conducted based on the word-splitting names of the trademark to be evaluated. This means identifying trademarks whose names (i.e., the third trademark name) contain the word-splitting names of the trademark to be evaluated as trademarks with the same name as the trademark to be evaluated. For example, if the word-splitting names of the trademark to be evaluated are a fifth term and a sixth term, then similar trademarks can be the union of trademarks whose names contain the fifth term and trademarks whose names contain the sixth term. To further distinguish between trademarks with the same name and similar trademarks, similar trademarks may also exclude trademarks with the same name; that is, similar trademarks can also be the symmetrical difference set of trademarks whose names contain the fifth term and trademarks whose names contain the sixth term.

[0045] The automatic trademark price evaluation method in this embodiment performs word-by-word processing on the trademark name, making full use of the characteristics and rules of trademarks, and obtaining relevant information of similar trademarks based on the word-by-word results, so that the trademark price evaluation result is closer to the actual value of the trademark to be evaluated.

[0046] In one embodiment, the first trademark information also includes market information of the trademark to be evaluated. The market information is used to characterize the degree of attention the trademark to be evaluated receives on the Internet. The market information includes one or more of the following: the search index of the first trademark name in search engines, the first number of times the first trademark name appears in the product / store name on e-commerce platforms, the second number of times the first trademark name appears in the title / content on media platforms, and the third number of times the first trademark name appears in the application name on application platforms.

[0047] Specifically, the search index can be used to characterize the level of attention a trademark is receiving on a particular search engine; the higher the search index, the greater the level of attention the trademark is receiving. The first occurrence count refers to the number of times the first trademark name appears in product / store names on e-commerce platforms; the higher the first occurrence count, the greater the level of attention the trademark is receiving. The second occurrence count refers to the number of times the first trademark name appears in titles / content on media platforms; the higher the second occurrence count, the greater the level of attention the trademark is receiving. The third occurrence count refers to the number of times the first trademark name appears in application names on application platforms; the higher the third occurrence count, the greater the level of attention the trademark is receiving.

[0048] This embodiment comprehensively collects and organizes market information on the trademark to be evaluated, fully demonstrating the degree of attention the trademark receives in the market, and making the data sources for trademark evaluation more extensive.

[0049] In one embodiment, such as Figure 2 As shown, based on the first trademark information, the first price information, and the second price information, the first appraised price of the trademark to be appraised is determined, including the following:

[0050] S151: Determine the market value index of the trademark to be evaluated based on market information.

[0051] S152: Determine the base price of the trademark to be evaluated based on the first price information and the second price information.

[0052] S153: Determine the first valuation price based on the base price and the market value index.

[0053] Specifically, different market information can be weighted to determine the market value index of the trademark to be evaluated. For example, the search index, the first occurrence frequency, the second occurrence frequency, and the third occurrence frequency can be weighted separately to obtain the corresponding weighted search value index, e-commerce value index, media value index, and application value index. Further weighting of these indices yields the final market value index of the trademark to be evaluated. The base price can be the average or weighted average of the average price of similar trademarks for sale and the average price of similar trademarks already sold in the first price information, the average price of similar trademarks for sale and the average price of similar trademarks already sold in the second price information, or other calculation methods. The first evaluation price can be the product of the base price and the market value index, or other calculation methods.

[0054] This embodiment weights the market information of the trademark to be evaluated, giving full consideration to the degree of attention the trademark receives in the market, so that the trademark price evaluation result is closer to the actual value of the trademark.

[0055] In one embodiment, the basic information also includes the trademark class, legal status, application date, number of goods / services, and whether it is a well-known trademark or a famous trademark.

[0056] Specifically, the trademark categories can include 45 trademark classes, and the legal status can include whether it has been registered, announced in the preliminary examination, or renewed.

[0057] In one embodiment, such as Figure 3 As shown, based on the first trademark information, the first price information, and the second price information, the first appraised price of the trademark to be appraised is determined, including the following:

[0058] S155: Based on the basic information, determine the basic value index of the trademark to be evaluated.

[0059] S156: Determine the base price of the trademark to be evaluated based on the first price information and the second price information.

[0060] S157: Determine the first appraised price based on the base price and the base value index.

[0061] Optionally, since shorter trademark names are easier to remember and have a higher trademark value, a primary index can be determined based on the number of characters in the first trademark name. For example, the weight of a short trademark name is greater than that of a long trademark name (trademark names can also be in English, with Chinese characters counted as 1 character and English characters counted as 0.5 characters).

[0062] Optionally, since Chinese trademarks are more popular in China, a second basic index can be determined based on the structure of the first trademark name, for example, the weight of Chinese trademarks is greater than that of English trademarks.

[0063] Optionally, a third basic index can be determined based on the legal status of the trademark to be valued. For example, the weight of a trademark with a legal status of "applied for" is greater than the weight of a trademark with a legal status of "renewal".

[0064] Optionally, a fourth basic index can be determined based on the ranking of application volume by trademark application category. For example, the weight of trademark categories with higher application volume is greater than that of trademark categories with lower application volume. For instance, for Chinese character trademarks, the weight of trademark categories 35 / 30 / 25 / 29 / 43 / 09 / 05 / 33 / 41 / 03 (ranked from highest to lowest application volume, the same below) is 0.15, the weight of trademark categories 31 / 42 / 32 / 11 / 20 / 16 / 21 / 07 / 44 / 10 is 0.10, and the remaining categories account for 0.05. For English trademarks, the weight of trademark categories 25 / 09 / 35 / 03 / 07 / 42 / 11 / 18 / 41 / 05 is 0.15, the weight of trademark categories 30 / 12 / 28 / 21 / 10 / 16 / 14 / 20 / 06 / 43 is 0.10, and the remaining categories account for 0.05.

[0065] Optionally, a fifth basic index can be determined based on the number of goods / services. For example, trademarks with a larger number of goods / services have a greater weight than trademarks with a smaller number of goods / services.

[0066] Optionally, a sixth basic index can be determined based on the application date of the trademark to be evaluated, for example, the weight of trademarks with earlier application dates is greater than the weight of trademarks with later application dates.

[0067] Optionally, a seventh basic index can be determined based on whether the trademark to be evaluated is a well-known / famous trademark. For example, the weight of a well-known trademark is greater than that of a famous trademark or a geographical indication trademark, and the weight of a geographical indication trademark is greater than that of an ordinary trademark.

[0068] One or more of the aforementioned basic indices (first, second, third, fourth, fifth, sixth, and seventh) can be further weighted to obtain the basic value index of the trademark to be evaluated. The basic price can be the average or weighted average of the average prices of similar trademarks for sale and sold (from the first price information), the average prices of similar trademarks for sale and sold (from the second price information), or other calculation methods. The first assessed price can be the product of the basic price and the basic value index, or other calculation methods.

[0069] This embodiment weights the basic information of the trademark to be evaluated, taking into account all the basic attributes of the trademark to be evaluated, so that the trademark price evaluation is more in line with the actual characteristics of the trademark to be evaluated.

[0070] During the trademark valuation process, the applicant discovered that the valuation of the trademark to be evaluated included both cases where similar trademarks currently for sale / sold have prices and cases where no similar trademarks are available for sale / sold. This inevitably affects the valuation price of the trademark to be evaluated. In one embodiment, for trademarks to be evaluated that have prices for similar trademarks currently for sale or similar trademarks already sold, the base price can be calculated using the following formula: Where P represents the base price of the trademark to be evaluated. The number of trademark classes for the trademarks to be evaluated. Let be the number of trademarks with the same name for sale in the i-th trademark class. Let $i$ be the price of the $j$-th trademark with the same name in the $i$-th trademark category that is currently for sale. Let be the number of sold trademarks with the same name in the i-th trademark class. Let $i$ be the price of the j-th trademark with the same name in the i-th trademark category that has already been sold. Let be the number of similar trademarks for sale in the i-th trademark class. The price of a similar trademark for sale for the j-th similar trademark in the i-th trademark class. Let be the number of approximate sold trademarks in the i-th trademark class. The price of a similar trademark sold for the jth similar trademark in the i-th trademark class.

[0071] For trademarks to be evaluated that have no comparable trademarks for sale and no comparable trademarks already sold, the base price can be calculated using the following formula: Where P represents the base price of the trademark to be evaluated. The number of trademark classes for the trademarks to be evaluated. The number of all trademarks with the same name that are for sale and are to be evaluated. Let $k$ be the price of the kth trademark with the same name that is currently for sale. The number of all sold trademarks with the same name as the trademark to be evaluated. Let $ be the price of the k-th trademark with the same name that has already been sold. The number of all similar trademarks for sale to be evaluated. Let be the price of the similar trademarks currently for sale for the kth similar trademark. The number of all similar sold trademarks to be evaluated. Let k be the prices of similar sold trademarks.

[0072] This embodiment divides trademark valuation into cases where there are similar trademarks for sale / sold and cases where there are no similar trademarks for sale / sold. It fully considers the impact of trademark category on trademark value, enabling the assessed price of the trademark to be closer to the actual value of the trademark to be assessed.

[0073] In one embodiment, after determining the first appraised value of the trademark to be appraised based on the first trademark information, the first price information, and the second price information, the method further includes: S160: Generate a first price assessment report for the trademark to be assessed, which includes the first assessed price.

[0074] Specifically, to provide users with detailed and intuitive information about the trademark to be evaluated and its assessed value, the server can generate a first-price evaluation report for the trademark after determining the initial assessed price. The server can directly send the first-price evaluation report to the third-party platform via an interface, or it can send a link to the first-price evaluation report to the third-party platform. Users can view the first-price evaluation report online on the third-party platform. The first-price evaluation report may also include the aforementioned basic and market information of the trademark to be evaluated, the first-price information of trademarks with the same name, and the second-price information of similar trademarks.

[0075] In one embodiment, such as Figure 4 As shown, after obtaining the trademark to be evaluated selected by the user and receiving the evaluation instructions sent by the user, the following content is also included.

[0076] S170: If the trademark to be evaluated is a graphic trademark, obtain the second trademark information of the trademark to be evaluated, which includes the trademark category of the trademark to be evaluated.

[0077] S171: Identify similar trademarks to the trademark to be evaluated, where the trademark class of the similar trademarks is the same as that of the trademark to be evaluated.

[0078] S172: Obtain third-party pricing information for similar trademarks, including the prices of similar trademarks currently on sale and similar trademarks already sold.

[0079] S173: Determine the second assessed value of the trademark to be assessed based on the second trademark information and the third price information.

[0080] S174: Generate a second price assessment report for the trademark to be assessed, which includes a second assessed price and second trademark information.

[0081] S170~S174 are automatic trademark price evaluation methods for graphic trademarks, which are similar to S110~S157. For the specific limitations of "second trademark information", "third price information", "second evaluation price" and "second price evaluation report" in S170~S174, please refer to the limitations of "first trademark information", "first price information / second price information", "first evaluation price" and "first price evaluation report" in the above embodiments (S110~S157), which will not be repeated here.

[0082] In one embodiment, the second trademark information also includes the trademark color of the trademark to be evaluated. Determining the second evaluation price of the trademark to be evaluated based on the second trademark information and the third price information includes: determining the second evaluation price based on the trademark color.

[0083] During the research process of evaluating graphic trademarks, the applicant discovered that existing trademark valuation methods only consider the shape similarity of images, using the price of trademarks with high shape similarity as the main reference for graphic valuation, while ignoring the influence of trademark color. In reality, the color of a trademark has significant implications for its actual value. For example, generally speaking, a graphic trademark with a single color (graphic trademark containing only black and white) is more valuable than a graphic trademark with multiple colors (graphic trademark containing colors other than black and white). This is because a single-color graphic trademark can protect the combination of colors, while a multi-color graphic trademark only protects one set of colors and does not protect combinations of other colors.

[0084] In the automatic valuation method for graphic trademarks in this embodiment, the weight of a single-color graphic trademark can be set to be greater than that of a multi-color graphic trademark, so that the automatic valuation result of the graphic trademark is closer to the actual value of the graphic trademark.

[0085] Figure 5 A schematic diagram of the structure of an apparatus for automatically evaluating trademark prices provided in an embodiment of this application includes the following contents.

[0086] The receiving module 510 is used to receive the evaluation instruction sent by the user equipment, the evaluation instruction being used to evaluate the price of the trademark to be evaluated; The first acquisition module 520 is used to acquire first trademark information of the trademark to be evaluated if the trademark to be evaluated is a non-graphic trademark. The first trademark information includes basic information of the trademark to be evaluated, and the basic information includes the first trademark name of the trademark to be evaluated. The first determining module 530 is used to determine the same-name trademarks and similar trademarks of the trademark to be evaluated based on the first trademark name; The second acquisition module 540 is used to acquire first price information of the same-name trademark and second price information of the similar trademark. The first price information includes the price of the same-name trademark currently on sale and the price of the same-name trademark already sold. The second price information includes the price of similar trademarks currently on sale and the price of similar trademarks already sold. The second determining module 550 is used to determine the first appraised price of the trademark to be appraised based on the first trademark information, the first price information and the second price information.

[0087] The device for automatically evaluating trademark prices in this application solves the problems of high arbitrariness, low efficiency, and high subjectivity in traditional trademark price evaluation methods by automatically acquiring the prices of trademarks with the same name and similar trademarks that are currently on sale and those that have already been sold. This makes the data sources for trademark price evaluation more comprehensive and richer, and achieves efficient, comprehensive, and objective automatic evaluation of trademark prices.

[0088] According to an embodiment of this application, the first determining module 530 performs word splitting processing on the first trademark name to obtain the word splitting name of the first trademark name; based on the first trademark name, it determines the same trademark, and based on the word splitting name, it determines the similar trademark, wherein the second trademark name of the same trademark includes the first trademark name, and the third trademark name of the similar trademark includes the word splitting name.

[0089] According to an embodiment of this application, the first trademark information also includes market information of the trademark to be evaluated. The market information is used to characterize the degree of attention the trademark to be evaluated receives on the Internet. The market information includes one or more of the following: the search index of the first trademark name in search engines; the first number of times the first trademark name appears in the product / store names on e-commerce platforms; the second number of times the first trademark name appears in the titles / content on media platforms; and the third number of times the first trademark name appears in the application names on application platforms. The second determining module 550 determines the market value index of the trademark to be evaluated based on the market information; determines the base price of the trademark to be evaluated based on the first price information and the second price information; and determines the first evaluation price based on the base price and the market value index.

[0090] According to an embodiment of this application, the basic information also includes the trademark class, legal status, application date, number of goods / services, and whether it is a well-known trademark or not. The second determining module 550 determines the basic value index of the trademark to be evaluated based on the basic information; determines the basic price of the trademark to be evaluated based on the first price information and the second price information; and determines the first evaluation price based on the basic price and the basic value index.

[0091] According to an embodiment of this application, the second determining module 550 generates a first price assessment report for the trademark to be assessed, the first price assessment report including a first assessed price and first trademark information.

[0092] According to an embodiment of this application, if the trademark to be evaluated is a graphic trademark, the first acquisition module 520 acquires the second trademark information of the trademark to be evaluated, which includes the trademark category of the trademark to be evaluated; the first determination module 530 determines similar trademarks of the trademark to be evaluated, and the trademark category of the similar trademarks is the same as that of the trademark to be evaluated; the second acquisition module 540 acquires the third price information of the similar trademarks, which includes the prices of similar trademarks currently on sale and similar trademarks already sold; the second determination module 550 determines the second evaluation price of the trademark to be evaluated based on the second trademark information and the third price information; and generates a second price evaluation report of the trademark to be evaluated, which includes the second evaluation price and the second trademark information.

[0093] According to an embodiment of this application, the second trademark information also includes the trademark color of the trademark to be evaluated, and the second determining module 550 determines the second evaluation price based on the trademark color.

[0094] For specific limitations on the device for automatically assessing trademark prices, please refer to the limitations on the method for automatically assessing trademark prices mentioned above, which will not be repeated here.

[0095] Figure 6 The diagram shown is a block diagram of an electronic device 600 for performing a method for automatically evaluating trademark prices, provided in an exemplary embodiment of this application, including a processor 610 and a memory 620.

[0096] The memory 620 is used to store processor-executable instructions. The processor 610 is used to run the executable instructions to perform the method for automatically evaluating trademark prices as described in any of the above embodiments.

[0097] This application also provides a computer-readable storage medium storing a computer program for performing the method for automatically evaluating trademark prices as described in any of the above embodiments.

[0098] The method and apparatus for automatically evaluating trademark prices disclosed in this application solve the problems of high arbitrariness, low efficiency, and high subjectivity in traditional trademark price evaluation methods by automatically obtaining the prices of trademarks with the same name and similar trademarks to be evaluated that are currently on sale and have already been sold. This makes the data sources for trademark price evaluation more comprehensive and richer, and achieves efficient, comprehensive, and objective automatic evaluation of trademark prices.

[0099] In the above embodiments, implementation can be achieved, in whole or in part, through software, hardware, firmware, or any other combination. When implemented in software, it can be implemented, in whole or in part, as a computer program product. The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, all or part of the processes or functions described in the embodiments of the present invention are generated. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable device. The computer instructions can be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another. For example, the computer instructions can be transmitted from one website, computer, server, or data center to another via wired (e.g., coaxial cable, fiber optic, digital subscriber line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) means. The computer-readable storage medium can be any available medium accessible to a computer or a data storage device such as a server or data center that integrates one or more available media. The available media can be magnetic media (e.g., floppy disks, hard disks, magnetic tapes), optical media (e.g., digital video discs (DVDs)), or semiconductor media (e.g., solid-state drives (SSDs)).

[0100] Those skilled in the art will recognize that the units and algorithm steps of the various examples described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of this application.

[0101] In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods can be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative; for instance, the division of units is only a logical functional division, and in actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the coupling or direct coupling or communication connection shown or discussed may be through some interfaces; the indirect coupling or communication connection between apparatuses or units may be electrical, mechanical, or other forms.

[0102] The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0103] In addition, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit.

[0104] The above description is merely a specific embodiment of this application, but the scope of protection of this application is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the scope of the technology disclosed in this application should be included within the scope of protection of this application. Therefore, the scope of protection of this application should be determined by the scope of the claims.

Claims

1. A method of automatically assessing a price of a trademark, characterized by, The method comprises the following steps: receiving an evaluation instruction sent by a user equipment, the evaluation instruction being used to evaluate a price of a trademark to be evaluated; if the trademark to be evaluated is a non-graphical trademark, obtaining first trademark information of the trademark to be evaluated, the first trademark information comprising basic information of the trademark to be evaluated, the basic information comprising one or more of a first trademark name of the trademark to be evaluated, a trademark category of the trademark to be evaluated, a legal status, an application date, a number of goods / service items, and whether the trademark to be evaluated is a famous / trademarked trademark; determining same-name trademarks and similar trademarks of the trademark to be evaluated according to the first trademark name; obtaining first price information of the same-name trademarks and second price information of the similar trademarks, the first price information comprising a same-name on-sale trademark price and a same-name sold trademark price of the same-name trademarks, and the second price information comprising a similar on-sale trademark price and a similar sold trademark price of the similar trademarks; determining a first evaluation price of the trademark to be evaluated according to the first trademark information, the first price information, and the second price information; wherein the determination of the first evaluation price of the trademark to be evaluated according to the first trademark information, the first price information, and the second price information comprises: determining a basic value index of the trademark to be evaluated according to the basic information; determining a basic price of the trademark to be evaluated according to the first price information and the second price information, the basic price being an average value or a weighted average value of a same-name on-sale trademark average price, a same-name sold trademark average price in the first price information, and a similar on-sale trademark average price and a similar sold trademark average price in the second price information; determining the first evaluation price according to the basic price and the basic value index.

2. The method of claim 1, wherein, The determination of the same-name trademarks and the similar trademarks of the trademark to be evaluated according to the first trademark name comprises: performing word segmentation on the first trademark name to obtain a segmented word name after word segmentation of the first trademark name; determining the same-name trademarks according to the first trademark name and determining the similar trademarks according to the segmented word name, wherein a second trademark name of the same-name trademarks contains the first trademark name, and a third trademark name of the similar trademarks contains the segmented word name.

3. The method of claim 1, wherein, The first trademark information further comprises market information of the trademark to be evaluated, the market information being used to represent a degree of attention of the trademark to be evaluated on the Internet, the market information comprising one or more of a search index of the first trademark name in a search engine, a first occurrence number of the first trademark name in a commodity / store name of an e-commerce platform, a second occurrence number of the first trademark name in a title / content of a media platform, and a third occurrence number of the first trademark name in an application name of an application platform, and the determination of the first evaluation price of the trademark to be evaluated according to the first trademark information, the first price information, and the second price information comprises: determining a market value index of the trademark to be evaluated according to the market information. determining a base price of the trademark to be evaluated according to the first price information and the second price information; determining the first evaluation price of the trademark to be evaluated according to the base price and the market value index.

4. The method of claim 1, wherein, The determining of the base price of the trademark to be evaluated according to the first price information and the second price information comprises: if there is a same-class on-sale trademark price or a same-class sold trademark price of the trademark to be evaluated, the base price is calculated by the following formula: wherein P is the base price of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, N is the number of trademark classes of the trademark to be evaluated, if there is no same-class on-sale trademark price and no same-class sold trademark price of the trademark to be evaluated, the base price is calculated by the following formula: wherein P is the base price of the trademark to be evaluated, the number of trademark classes of the trademark to be evaluated, the number of all identical on-sale trademarks of the trademark to be evaluated, the identical on-sale trademark price of the kth identical trademark, the number of all identical sold trademarks of the trademark to be evaluated, the identical sold trademark price of the kth identical trademark, the number of all similar on-sale trademarks of the trademark to be evaluated, the similar on-sale trademark price of the kth similar trademark, the number of all similar sold trademarks of the trademark to be evaluated, the similar sold trademark price of the kth similar trademark.

5. The method of claim 1, wherein, After the determining of the first evaluation price of the trademark to be evaluated according to the first trademark information, the first price information and the second price information, the method further comprises: generating a first price evaluation report of the trademark to be evaluated, wherein the first price evaluation report comprises the first evaluation price.

6. The method of claim 1, wherein, After the receiving of the evaluation instruction sent by the user equipment, the method further comprises: if the trademark to be evaluated is a graphic trademark, obtaining second trademark information of the trademark to be evaluated, wherein the second trademark information comprises a trademark category of the trademark to be evaluated; determining a same-class trademark of the trademark to be evaluated, wherein the trademark category of the same-class trademark is the same as the trademark category of the trademark to be evaluated; obtaining third price information of the same-class trademark, wherein the third price information comprises a same-class on-sale trademark price and a same-class sold trademark price of the same-class trademark; determining a second evaluation price of the trademark to be evaluated according to the second trademark information and the third price information; generating a second price evaluation report of the trademark to be evaluated, wherein the second price evaluation report comprises the second evaluation price.

7. The method of claim 6, wherein, The second trademark information further comprises a trademark color of the trademark to be evaluated, and the determining of the second evaluation price of the trademark to be evaluated according to the second trademark information and the third price information comprises: determining the second evaluation price according to the trademark color.

8. An apparatus for automatically assessing a price of a trademark, characterized by, The method comprises: a receiving module configured to receive an evaluation instruction sent by a user equipment, wherein the evaluation instruction is used to evaluate a price of a trademark to be evaluated; if the trademark to be evaluated is a non-graphic trademark, a first obtaining module is configured to obtain first trademark information of the trademark to be evaluated, wherein the first trademark information comprises base information of the trademark to be evaluated, and the base information comprises one or more of a first trademark name of the trademark to be evaluated, a trademark category of the trademark to be evaluated, a legal status, an application date, a number of goods / service items, and whether the trademark is a famous / trademarked trademark; a first determining module configured to determine same-name trademarks and similar trademarks of the trademark to be evaluated according to the first trademark name; a second obtaining module configured to obtain first price information of the same-name trademarks and second price information of the similar trademarks, wherein the first price information comprises a same-name on-sale trademark price and a same-name sold trademark price of the same-name trademarks, and the second price information comprises a similar on-sale trademark price and a similar sold trademark price of the similar trademarks; a second determining module, configured to determine a first evaluation price of the trademark to be evaluated according to the first trademark information, the first price information and the second price information; the second determining module is further configured to determine a basic value index of the trademark to be evaluated according to the basic information, determine a basic price of the trademark to be evaluated according to the first price information and the second price information, the basic price being an average value or a weighted average value of a same-name on-sale trademark average price, a same-name sold trademark average price in the first price information and an approximate on-sale trademark average price and an approximate sold trademark average price in the second price information, and determine the first evaluation price according to the basic price and the basic value index. 9.A computer readable storage medium, the storage medium storing a computer program, the computer program being used to execute the method of automatically evaluating a trademark price according to any one of claims 1 to 7. 10.An electronic device, comprising: a processor; a memory for storing instructions executable by the processor, wherein the processor is configured to execute the method of automatically evaluating a trademark price according to any one of claims 1 to 7.

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