Information processing method

Abstract

The invention provides an information processing method. The method comprises the following steps: detecting a current grouping order of a target user; when it is determined that the current grouping order is not the first grouping order completed by the target user within the preset time and the current grouping order is completed, a second virtual resource is returned to the target user, and the second virtual resource is larger than the first virtual resource corresponding to the first grouping order completed by the target user within the preset time. And when the current group-splicing order of the target user is detected, if the current group-splicing order is not the first group-splicing order completed by the user within the preset time and the current group-splicing order is completed, returning a second virtual resource higher than the first group-splicing order to the target user. According to the embodiment of the invention, the virtual resources returned by the first group splicing order and the non-first group splicing order are different, and the virtual resources returned by the non-first group splicing order are higher than the resources returned by the first group splicing order, thereby facilitating the generation of more group splicing orders, and improving the viscidity of a user in a group splicing business scene.

Description

Technical Field

[0001] This application belongs to the field of computer science, specifically relating to an information processing method. Background Technology

[0002] With the rise of online stores, more and more items can be purchased by ordering online. Among them, group buying offers a greater price advantage compared to individual purchases, and is therefore gaining increasing popularity among users.

[0003] In related technologies, to encourage users to participate in group buying, users are rewarded with virtual resources after successfully placing an order through group buying. These virtual resources can be used to offset the settlement amount of their next order or redeemed for other goods. Virtual resources include, but are not limited to, discount coupons, redemption cards, redemption codes, virtual currency, product vouchers, and discount coupons for purchases over a certain amount. Summary of the Invention

[0004] This application proposes an information processing method that can alleviate the problems of single mode and poor flexibility in related technologies.

[0005] The first aspect of this application proposes an information processing method, including:

[0006] Generate the current group-buying order based on the current group-buying information from the client, and return the current group-buying order to the client;

[0007] If it is determined that the current group-buying order is not the first group-buying order completed by the target user within a preset time, and the current group-buying order has been completed, a second virtual resource is returned to the target user. The second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

[0008] In some embodiments, determining that the current group-buying order is not the first group-buying order completed by the target user within a preset time period includes:

[0009] Obtain the order entry point for the target user to complete the current group-buying order within the preset time;

[0010] If it is determined that the order entry point comes from the order details page or from the group card of the target user displayed on the group buying channel homepage, the current group buying order is determined to be a non-first group buying order. The group card is used to indicate the group buying information that the target user has participated in but has not yet formed a group. The order details page includes the orders that the target user has placed within the preset time.

[0011] In some embodiments, the order details page further includes a recommended product link and a first group-buying control, the first group-buying control displaying a first rebate indication information, the first rebate indication information being used to indicate that participating in group buying again can return the second virtual resource;

[0012] Determining that the order entry point originates from the order details page includes:

[0013] If the order entry point is the first group-buying control or the recommended product link, then the order entry point is determined to originate from the order details page.

[0014] In some embodiments, it also includes:

[0015] If the order details page is detected to be open, based on the products included in the orders already placed in the order details page, the merchant address corresponding to the current group purchase order, and / or the target user's historical consumption information, predict and recommend products;

[0016] Generate the recommended product link and display the recommended product link on the order details page.

[0017] In some embodiments, it also includes:

[0018] If the recommended products include the target product, the target product will be removed from the recommended products. The merchant of the target product is the same as the merchant of the products included in the orders already placed in the order details page.

[0019] In some embodiments, it also includes:

[0020] When the target user enters the group-buying channel homepage for the first time within the preset time, a pop-up window displays the first page of the rebate window. The first page includes a pop-up confirmation control and window indication information. The window indication information is used to indicate that placing a group-buying order can obtain virtual resources.

[0021] When the pop-up confirmation control is detected to be triggered, the page of the rebate window is switched from the first page to the second page. The second page includes a second group buying control and second rebate indication information. The second rebate indication information is used to indicate that participating in group buying multiple times will result in different virtual resources, and the virtual resources of the group buying order participated in later are greater than the virtual resources of the group buying order participated in earlier.

[0022] In some embodiments, it also includes:

[0023] Upon detecting that the second group-buying control has been triggered, the second rebate instruction information is displayed prominently on the homepage of the group-buying channel.

[0024] In some embodiments, it also includes:

[0025] If a non-first group-buying order is detected, the display status of the second rebate indication information displayed on the group-buying channel homepage is changed. The changed display status is used to indicate that the previously participated group-buying order has been completed.

[0026] In some embodiments, it also includes:

[0027] If a non-first group-buying order is detected, the target merchant on the group-buying channel homepage is marked. The non-first group-buying order is the most recent group-buying order that the target user participated in within the preset time period, and the target merchant is the merchant included in the non-first group-buying order.

[0028] A second aspect of this application provides an information processing method applied to a client, the method comprising:

[0029] Based on the target user's current group-buying activity, send the current group-buying information to the server;

[0030] Receive the current group-buying order returned by the server based on the current group-buying information, and the second virtual resource returned by the server when it detects that the current group-buying order has been completed;

[0031] The current group-buying order is a non-first group-buying order completed by the target user within a preset time, and the second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

[0032] In some embodiments, it also includes:

[0033] Upon receiving the second virtual resource, the second virtual resource is displayed according to a preset resource display method, which is different from the resource display method of the first virtual resource.

[0034] An embodiment of the third aspect of this application provides an information processing system, including:

[0035] Server and client;

[0036] The server is used to perform the method described in the first aspect;

[0037] The client is used to execute the method described in the second aspect.

[0038] An embodiment of the fourth aspect of this application provides an information processing apparatus applied to a server, comprising:

[0039] The processing module is used to generate the current group-buying order based on the current group-buying information from the client, and return the current group-buying order to the client;

[0040] The return module is used to return a second virtual resource to the target user when it is determined that the current group-buying order is not the first group-buying order completed by the target user within a preset time, and the current group-buying order has been completed. The second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

[0041] An embodiment of the fifth aspect of this application provides an information processing apparatus applied to a client, comprising:

[0042] The sending module is used to send the current group-buying information to the server based on the target user's current group-buying operation;

[0043] The receiving module is configured to receive the current group-buying order returned by the server based on the current group-buying information, and the second virtual resource returned by the server when it is detected that the current group-buying order has been completed;

[0044] The current group-buying order is a non-first group-buying order completed by the target user within a preset time, and the second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

[0045] An embodiment of the sixth aspect of this application provides an electronic device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, the processor executing the computer program to implement the method described in the first aspect above.

[0046] An embodiment of the seventh aspect of this application provides a computer-readable storage medium having a computer program stored thereon, the program being executed by a processor to implement the method described in the first aspect above.

[0047] The technical solutions provided in this application embodiment have at least the following technical effects or advantages:

[0048] In this embodiment, when a target user's current group-buying order is detected, if the current group-buying order is not the first group-buying order completed by the user within a preset time, and the current group-buying order has been completed, then a second virtual resource with a higher value than the first group-buying order is returned to the target user. This embodiment returns different virtual resources for the first group-buying order and non-first group-buying orders, and the virtual resources returned for non-first group-buying orders are higher than those returned for the first group-buying order. This is beneficial for generating more group-buying orders and increasing user stickiness in the group-buying business scenario.

[0049] Additional aspects and advantages of this application will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of this application. Attached Figure Description

[0050] Various other advantages and benefits will become apparent to those skilled in the art upon reading the following detailed description of preferred embodiments. The accompanying drawings are for illustrative purposes only and are not intended to limit the scope of this application. Furthermore, the same reference numerals denote the same parts throughout the drawings.

[0051] In the attached diagram:

[0052] Figure 1 A flowchart of an information processing method provided in an embodiment of this application is shown;

[0053] Figure 2 A schematic diagram of an order details page including an order entry point, provided in an embodiment of this application, is shown.

[0054] Figure 3 A schematic diagram of a group card provided in one embodiment of this application is shown;

[0055] Figure 4 A schematic diagram of an order details page provided in an embodiment of this application is shown;

[0056] Figure 5 This illustration shows a schematic diagram of the first page of the rebate window displayed on the homepage of the group-buying channel, according to an embodiment of this application.

[0057] Figure 6 This illustration shows a schematic diagram of the second page of the rebate window displayed on the homepage of the group-buying channel, according to an embodiment of this application.

[0058] Figure 7 This application shows a schematic diagram of a group-buying channel homepage provided in one embodiment;

[0059] Figure 8 This illustration shows yet another schematic diagram of the group-buying channel homepage provided in one embodiment of this application;

[0060] Figure 9 This illustration shows a schematic diagram of a group-buying channel homepage that displays a subscription prompt window in a pop-up window on the homepage of the group-buying channel, according to an embodiment of this application.

[0061] Figure 10 This illustration shows another schematic diagram of a group-buying channel homepage that displays a subscription prompt window in a pop-up window on the homepage of the group-buying channel, according to an embodiment of this application.

[0062] Figure 11A flowchart of an information processing method provided in an embodiment of this application is shown;

[0063] Figure 12 This application shows a schematic diagram of an information processing system structure according to an embodiment of the present application;

[0064] Figure 13 This invention provides a schematic diagram of the structure of an information processing apparatus according to an embodiment of the present application.

[0065] Figure 14 This invention provides a schematic diagram of the structure of an information processing apparatus according to an embodiment of the present application.

[0066] Figure 15 This illustration shows a schematic diagram of the structure of an electronic device according to an embodiment of this application;

[0067] Figure 16 A schematic diagram of a storage medium provided in one embodiment of this application is shown. Detailed Implementation

[0068] Exemplary embodiments of this application will now be described in more detail with reference to the accompanying drawings. While exemplary embodiments of this application are shown in the drawings, it should be understood that this application may be implemented in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided to enable a more thorough understanding of this application and to fully convey the scope of this application to those skilled in the art.

[0069] It should be noted that, unless otherwise stated, the technical or scientific terms used in this application shall have the ordinary meaning as understood by one of ordinary skill in the art to which this application pertains.

[0070] With the rise of online stores, more and more items can be obtained through online ordering. Third-party platforms provide web pages or applications via servers, thus offering merchants an online sales platform. Merchants become online stores after joining the third-party platform. Users then open the corresponding web page or application on their devices to place orders for goods.

[0071] Online stores typically support multiple purchasing methods, such as individual orders and group buying. Group buying offers a greater price advantage compared to individual orders, and is therefore gaining popularity among more and more users.

[0072] In related technologies, to encourage users to participate in group buying, users are rewarded with virtual resources after successfully placing an order through group buying. These virtual resources can be used to offset the settlement amount of their next order or redeemed for other goods. Virtual resources include, but are not limited to, discount coupons, redemption cards, redemption codes, virtual currency, product vouchers, and discount coupons for purchases over a certain amount.

[0073] Currently, when the same user participates in group buying multiple times a day, the amount of virtual resources rewarded to the user each time is the same, which is not conducive to stimulating subsequent order generation.

[0074] To alleviate the problems existing in group buying in related technologies, embodiments of this application provide an information processing method, device, and storage medium. The method includes detecting a target user's current group buying order; if it is determined that the current group buying order is not the first group buying order completed by the target user within a preset time, and the current group buying order has been completed, returning a second virtual resource to the target user. The second virtual resource is greater than the first virtual resource corresponding to the first group buying order completed by the target user within the preset time. This embodiment of the application returns different virtual resources for the first group buying order and non-first group buying orders, and the virtual resource returned for non-first group buying orders is higher than the resource returned for the first group buying order. This is beneficial for generating more group buying orders and increasing user stickiness in group buying scenarios.

[0075] The information processing method in this application embodiment can be applied to a server, such as... Figure 1 As shown, the information processing method may include the following steps:

[0076] Step 101: Generate the current group-buying order based on the current group-buying information from the client, and return the current group-buying order to the client;

[0077] Step 102: If it is determined that the current group purchase order is not the first group purchase order completed by the target user within a preset time, and the current group purchase order has been completed, return the second virtual resource to the target user. The second virtual resource is greater than the first virtual resource corresponding to the first group purchase order completed by the target user within the preset time.

[0078] In this embodiment, the current group-buying information includes, but is not limited to, merchant information, descriptions of the products purchased by the target user, and other information.

[0079] In this embodiment, the target user is any account that places a group order through an electronic device. In the application, the online sales platform records the ordering method for each order, which includes group ordering or individual ordering. Therefore, for an order, it can be determined whether it is a group order by retrieving the ordering method.

[0080] In this embodiment, users can generate a target user's current group-buying order from the group-buying channel homepage or the group-buying control on the merchant's page. Taking an electronic device as an example, which is a terminal with application software that supports online product sales platforms, the homepage of the application software usually displays controls such as "Food Delivery" and "Supermarket Convenience". If the application software supports group-buying, the homepage of the application software will also display a group-buying control. When the group-buying control is triggered, the application software jumps to the group-buying channel homepage, which displays multiple group-buying deals. Users can select one of the multiple group-buying deals to initiate or join according to their own needs to generate a group-buying order. In addition, regarding the group-buying control on the merchant's page, if the user enters the main page of a merchant displayed on the page that is redirected by triggering controls such as "Food Delivery", the main page of the merchant will display a "Friends Group Buying" control that represents group buying. By operating this control, users can realize group buying with friends.

[0081] In this embodiment, the preset time can be set manually based on experience or according to actual needs. For example, the preset time can be set to one day.

[0082] In this embodiment, "the current group-buying order is complete" means that at least one item in the current group-buying order has not been refunded within a set time range. The set time range is less than or equal to a preset time, and can also be set manually based on experience or actual needs; for example, the set time range can be set to 3 hours. In application, the set time range can also be represented by the delivery status of the current group-buying order; that is, if the delivery status of the current order indicates that delivery is complete, the current group-buying order is considered complete. In application, a group-buying deal on the group-buying channel homepage can include products from different merchants, and a user can place orders for multiple items in a single group-buying order. Therefore, as long as there are items in the current group-buying order that the target user has not received a refund for, the current group-buying order can be considered complete.

[0083] In this embodiment, unpaid group-buying orders, cancelled group-buying orders, and fully refunded group-buying orders are not considered completed group-buying orders. Group-buying orders that are forming a group, group-buying orders that have been delivered, and group-buying orders that have been partially refunded are all considered completed group-buying orders.

[0084] As an example, the following Table 1 provides the judgment rules for determining whether a later group-buying order can obtain higher virtual resources.

[0085] Table 1

[0086]

[0087] In this embodiment, the first virtual resource is the virtual resource returned to the target user after the target user's first group-buying order is completed.

[0088] In this embodiment, for multiple non-first group-buying orders completed by the target user within a preset time, the virtual resources corresponding to each non-first group-buying order are greater than the first virtual resources. The second virtual resources corresponding to different non-first group-buying orders can be the same or different. The virtual resources of the non-first group-buying orders completed earlier can be greater than those completed later. Of course, the virtual resources of the non-first group-buying orders completed earlier can also be less than those completed later.

[0089] In some embodiments, determining that the current group-buying order is not the first group-buying order completed by the target user within a preset time period may include:

[0090] Obtain the order entry point for the target user to complete the current group-buying order within a preset time;

[0091] If the order entry point is determined to be either the order details page or the group card of the target user displayed on the group buying channel homepage, then the current group buying order is determined to be a non-first group buying order. The group card is used to indicate the group buying information that the target user has participated in but has not yet formed a group. The order details page includes orders that the target user has placed within a preset time.

[0092] It should be understood that the order details page is generated after a user successfully places an order. This page includes relevant information about the ordered goods, including but not limited to the merchant's name, the ordered goods' information, the payment amount, the receipt information, the order number, the user's remarks, and the group-buying countdown. In this embodiment, to facilitate users quickly initiating the next group-buying order, an order entry is also displayed on the order details page. This way, when a user places an order for a product on the order details page, and the electronic device redirects to the order details page, the user can quickly initiate the next group-buying order through this order entry without having to return to the group-buying channel homepage. This simplifies the group-buying order initiation process and improves group-buying efficiency.

[0093] As an example, please refer to Figure 2 , Figure 2 This is a schematic diagram illustrating an order details page including an order entry point, as shown in an embodiment of this application. Figure 2This is the order details page generated after a user places an order for a "chicken cutlet + gluten + plum juice" combo meal at XX Rice Noodles store using the group-buying method. In addition to the order information already placed, the order details page also includes a "Quickly Join Another Group Order" control. This control is the order entry point displayed on the order details page. When the "Quickly Join Another Group Order" control is triggered (e.g., clicked), the page redirects to a secondary page that includes a list of various group-buying deals, allowing users to join another group-buying deal according to their needs.

[0094] In this embodiment, "group purchase information that the target user has participated in but the group has not yet formed" refers to the target user's participation in a group purchase that has not yet ended. Whether the group purchase has ended can be determined by the number of participants or the duration of the group purchase. For example, if the group purchase is set to support a maximum of 5 participants and last for 15 minutes, then once the number of participants reaches 5 or 15 minutes have elapsed since the start of the group purchase, the group purchase can be considered to have ended. For example, if the target user participated in... Figure 2 The group-buying deal shown is one that the target user has already participated in but the group has not yet formed before 12:09, and other accounts can join this group-buying deal. After 12:09, the group-buying deal for the target user has been formed, and other accounts can no longer join this group-buying deal.

[0095] As an example, please refer to Figure 3 , Figure 3 This is a schematic diagram of a group card shown in an embodiment of this application. Figure 3 SS in the group purchase refers to the target user. The product in the group purchase order initiated by SS is one of the 129 stores shown on the group purchase card. SS's current group purchase is one person short of the maximum number of participants and has 1 hour and 25 minutes remaining before the group purchase ends. When a user triggers (clicks) the group purchase card, they will be redirected to a page displaying the group purchase products from the 129 stores shown on the card. The user can then initiate the next group purchase based on their needs.

[0096] In some embodiments, the order details page also includes a recommended product link and a first group-buying control, on which a first rebate indication is displayed, which indicates that participating in group buying again will return a second virtual resource;

[0097] The order entry point is determined to be from the order details page, which may include:

[0098] If the order entry point is the first group-buying control or a recommended product link, then the order entry point is determined to be from the order details page.

[0099] In this embodiment, displaying the first rebate indication information on the first group-buying control helps users quickly understand the rebate situation for the next group-buying event, thereby prompting users to initiate the next group-buying event from the first group-buying control. For electronic devices, this reduces the amount of data processing compared to users triggering a jump to the group-buying channel homepage to initiate the next group-buying event.

[0100] In this embodiment, the products included in the product links are those that the user may purchase in their next group purchase. In practice, the products in the product links can be randomly selected from the products of merchants supported by the online sales platform. Of course, to encourage group purchases and reduce the additional resource consumption on electronic devices caused by ineffective displays, the products in the product links can also be predicted and recommended based on products already ordered on the order details page, the merchant address corresponding to the current group purchase order, and / or the target user's historical consumption information.

[0101] In one example, the product on the order details page is a rice bowl. When making predictive recommendations based on the products on the order details page, the predicted products could be categorized as beverages or fruits. Combining this with the user's past consumption history, it's discovered that the user prefers to drink milk or milk tea after finishing their main meal. Further considering the address of the rice bowl vendor, to reduce delivery costs, vendors selling milk or milk tea are selected whose addresses are less than 5km away from the rice bowl vendor's address. The final recommended product links might be vendor A's Milk 1 and Milk Tea 1, and vendor B's Milk 2 and Milk Tea 2, where the addresses of both vendors A and B are less than 5km away from the rice bowl vendor's address.

[0102] In the application, product links can include product images, prices, text descriptions, discounts, and other information.

[0103] As an example, give as follows Figure 4 The image shown is an illustration of the order details page.

[0104] In the solution provided in this embodiment, when a target user's current group-buying order is detected, if the current group-buying order is not the first group-buying order completed by the user within a preset time, and the current group-buying order has been completed, then a second virtual resource with a higher value than the first group-buying order is returned to the target user. This embodiment returns different virtual resources for the first group-buying order and non-first group-buying orders, and the virtual resources returned for non-first group-buying orders are higher than those returned for the first group-buying order. This is beneficial for generating more group-buying orders and increasing user stickiness in group-buying business scenarios.

[0105] In some embodiments, the method may further include:

[0106] If the recommended products include the target product, the target product will be removed from the recommended products. The merchant of the target product is the same as the merchant of the products included in the orders already placed in the order details page.

[0107] In this embodiment, removing the target product from the recommended products can reduce the possibility of users maliciously placing group orders to obtain rebates, which could increase the processing load on electronic devices. For example, merchant A supports group orders for dishes 1 and 2. A user intends to buy both dishes 1 and 2. Theoretically, the user should purchase both dishes in a single group order. However, in practice, to obtain more virtual resources, the user will split the order into two separate group orders. To reduce this, when the predicted products include merchant A's products, merchant A's products are removed, and the corresponding product links are not generated or displayed on the order details page.

[0108] In some embodiments, the method may further include:

[0109] When a target user enters the group-buying channel homepage for the first time within a preset time, a pop-up window displays the first page of the rebate window. The first page includes a pop-up confirmation control and window instruction information, which indicates that placing a group-buying order will grant virtual resources.

[0110] When the pop-up confirmation control is detected to be triggered, the rebate window page is switched from the first page to the second page. The second page includes a second group purchase control and second rebate instruction information. The second rebate instruction information is used to indicate that participating in group purchases multiple times will result in different virtual resources, and the virtual resources of later group purchase orders are greater than the virtual resources of earlier group purchase orders.

[0111] In this embodiment, the second rebate instruction information may include virtual resources obtained from the earlier group purchase and virtual resources obtained from the later group purchase. To highlight the contrast, two contrasting areas can be divided on the second page to display the virtual resources obtained from the earlier group purchase and the virtual resources obtained from the later group purchase, respectively.

[0112] In the application, the group-buying orders that are participated in earlier include, but are not limited to, the first group-buying order of the target user within a preset time period, and the group-buying orders that are participated in later include, but are not limited to, any group-buying order other than the first group-buying order.

[0113] In this embodiment, the window indication information includes, but is not limited to, the type of virtual resource. The types of virtual resources include, but are not limited to, discount coupons, red envelopes, coupons, redemption cards, redemption codes, virtual currency, merchandise vouchers, and discount coupons for purchases over a certain amount.

[0114] In this embodiment, in order to reduce the interference caused to users by the pop-up rebate window every time the group buying channel homepage is opened, and to reduce the user experience, fatigue control can be set for the display of the rebate window. For example, the rebate window can be set to pop up and be displayed when the user opens the group buying channel homepage for the first time each day.

[0115] In this embodiment, the triggering of the pop-up confirmation control includes, but is not limited to, the user clicking the pop-up confirmation control, the opening time of the rebate window reaching a preset time (e.g., 1 second), etc.

[0116] In this embodiment, the second page can also display the validity period of the second rebate instruction information, which helps users understand the validity period of the group purchase reward.

[0117] In this embodiment, a close control is also displayed on both the first and second pages. When the user clicks the close control, either the first or second page is closed. It should be understood that when the first page is closed, the rebate window will not redirect to the second page; the rebate window will be closed directly, and the group-buying channel homepage will be displayed to the user. When the second page is closed, the rebate window will be closed, and the group-buying channel homepage will be displayed to the user.

[0118] As an example, give as follows Figure 5 The image shown is an illustration of the first page of the rebate window displayed on the group-buying channel homepage, and... Figure 6 The image shown is a diagram of the second page of the rebate window displayed on the homepage of the group-buying channel. The "Today's Cashback Amount" control displayed on the first page is a pop-up confirmation control, while "Group Buying Cashback" is a window indicator indicating that the type of rebate resource obtained from group buying is a red envelope (cash gift).

[0119] When the control for today's cashback amount is clicked... Figure 5 The first page displayed switches to the display... Figure 6 The second page displays the "Go to Group Buy, Get Cashback on Every Order" control, which is the second group buying control. The "First Order Today: 2-6 Yuan" and "Second Order and Above: 3-7 Yuan" instructions are the second cashback information. After clicking the "Go to Group Buy, Get Cashback on Every Order" control, the cashback window closes, and the group buying channel homepage is displayed.

[0120] In some embodiments, the method may further include:

[0121] If the second group-buying control is detected to be triggered, the second rebate instruction information will be displayed at the top of the group-buying channel homepage.

[0122] In this embodiment, displaying the second rebate instruction at the top of the group-buying channel homepage helps users understand the group-buying rebate model. If a user accidentally closes the rebate window and misses the second rebate instruction, displaying it at the top of the group-buying channel homepage allows the user to quickly and easily understand the current group-buying rebate model.

[0123] As an example, the following is given: Figure 7 The image shown is an illustration of the group-buying channel homepage. Figure 7 The top-pinned information displays "First order today: 2-6 yuan" and "Second order and above: 3-7 yuan," which are the second rebate instructions. "First order today: 2-6 yuan" indicates the virtual resources that will be obtained for the first group purchase order, while "Second order and above: 3-7 yuan" indicates the virtual resources that will be obtained for the second group purchase order. These two instructions are displayed in two columns on the second page for comparison. Other areas display the merchants that support group purchase orders.

[0124] In order to achieve a better prompting effect, the application can display a second rebate instruction at the top of the group buying channel homepage even if the rebate window is not displayed in a pop-up window.

[0125] In some embodiments, the method may further include:

[0126] Upon detecting the first group-buying order, change the display status of the second rebate instruction information displayed on the group-buying channel homepage. The changed display status indicates that the previously participated group-buying order has been completed.

[0127] In this embodiment, the display state of the second rebate instruction information is changed by means of changing the display color of the area displaying the second rebate instruction information or by marking the area displaying the second rebate instruction information with text.

[0128] As an example, the following is given: Figure 8 The image shown is an illustration of the group-buying channel homepage. Figure 8 The group-buying order that was participated in earlier is indicated by the target user's first group-buying order. When the target user's first group-buying order is detected, the area displaying "First order today 2-6 yuan" will be grayed out, thereby changing the display status of the second rebate indication information.

[0129] In some embodiments, the method may further include:

[0130] If a non-first group-buying order is detected, the target merchant on the group-buying channel homepage will be marked. The non-first group-buying order is the most recent group-buying order that the target user participated in within a preset time period, and the target merchant is the merchant included in the non-first group-buying order.

[0131] In this embodiment, the marking of target merchants includes, but is not limited to, marking target merchants with specific colors or using preset text. By marking target merchants, users can quickly find out which merchants were included in their most recent group purchase. When a user participates in the next group purchase from these merchants, since these merchants are the same as those in the most recent group purchase, they can be delivered together during offline delivery, saving delivery costs and reducing the user's waiting time.

[0132] In some embodiments, the group-buying channel homepage also includes a subscription control. By operating this control, users can subscribe to service messages or all messages from the application software. Service messages include information related to the group-buying deals the user is participating in, as well as currently popular group-buying deals. These group-buying-related messages include, but are not limited to, messages indicating whether the group-buying deal has been completed, whether it has failed, and the reasons for failure. All messages include service messages as well as notifications such as new versions of the application software or notifications of virtual resources provided by the platform.

[0133] When a user interacts with the subscription control, a pop-up window displays a subscription prompt window. This window shows options for selecting "Service Messages," "All Notifications," and "Turn On." Clicking either option displays a message indicating successful subscription. Clicking either option redirects the device to a settings interface, allowing the user to grant permissions to the application. After confirming successful subscription to either "Service Messages" or "All Notifications," the display status of the subscription control changes, indicating that either subscription to "Service Messages" or "All Notifications" has been completed.

[0134] As an example, the following is given: Figure 9 and Figure 10 The image shown is an illustration of the group-buying channel homepage where a subscription prompt window is displayed in a pop-up window. Among them, Figure 9 The subscription prompt window displays a service message selection control, a full notification selection control, and an enable / disable control. Figure 9 The user clicked on the service-only message control. Figure 10 The subscription notification window displays a message indicating that the subscription was successful. Figure 10 This is a notification message indicating that the user has successfully subscribed to the service.

[0135] This application also provides an information processing method applicable to a client. The client has application software deployed that supports an online goods sales platform. This application software allows merchants to sell goods online through the platform. When a user uses this application software on the client, they can place an order to purchase goods through the online goods sales platform. The server can communicate with the client, providing the client with the webpage of the online goods sales platform so that the client can display the webpage to the user and enable them to place an order.

[0136] like Figure 11 As shown, the method may include the following steps:

[0137] Step 111: Based on the target user's current group-buying activity, send the current group-buying information to the server;

[0138] Step 112: Receive the current group purchase order returned by the server based on the current group purchase information, and the second virtual resource returned by the server when it detects that the current group purchase order has been completed;

[0139] The current group-buying order is a non-first group-buying order completed by the target user within a preset time. The second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

[0140] In some embodiments, it also includes:

[0141] Upon receiving a second virtual resource, the second virtual resource is displayed according to a preset resource display method, which is different from the resource display method of the first virtual resource.

[0142] In applications, to prompt users that the second virtual resource is greater than the first virtual resource and to encourage consumption, the second virtual resource is displayed in a more prominent way than the first virtual resource, such as with a more obvious display area.

[0143] This application also provides an information processing system, such as... Figure 12 As shown, it includes:

[0144] Server 121 and client 122;

[0145] Server 121 is used to execute the information processing method described from the server's perspective;

[0146] Client 122 is used in the information processing method described above from the client's perspective.

[0147] This application also provides an information processing device, such as... Figure 13 As shown, the device includes:

[0148] Processing module 131 is used to generate a current group-buying order based on the current group-buying information from the client, and return the current group-buying order to the client;

[0149] Return module 132 is used to return a second virtual resource to the target user when it is determined that the current group purchase order is not the first group purchase order completed by the target user within a preset time, and the current group purchase order has been completed. The second virtual resource is greater than the first virtual resource corresponding to the first group purchase order completed by the target user within the preset time.

[0150] In some embodiments, the return module 132 is used for:

[0151] Obtain the order entry point for the target user to complete the current group-buying order within the preset time;

[0152] If it is determined that the order entry point comes from the order details page or from the group card of the target user displayed on the group buying channel homepage, the current group buying order is determined to be a non-first group buying order. The group card is used to indicate the group buying information that the target user has participated in but has not yet formed a group. The order details page includes the orders that the target user has placed within the preset time.

[0153] In some embodiments, the order details page further includes a recommended product link and a first group-buying control, the first group-buying control displaying a first rebate indication information, the first rebate indication information being used to indicate that participating in group buying again can return the second virtual resource;

[0154] In some embodiments, the return module 132 is used for:

[0155] If the order entry point is the first group-buying control or the recommended product link, then the order entry point is determined to originate from the order details page.

[0156] In some embodiments, it also includes:

[0157] If the order details page is detected to be open, based on the products included in the orders already placed in the order details page, the merchant address corresponding to the current group purchase order, and / or the target user's historical consumption information, predict and recommend products;

[0158] Generate the recommended product link and display the recommended product link on the order details page.

[0159] In some embodiments, it also includes:

[0160] If the recommended products include the target product, the target product will be removed from the recommended products. The merchant of the target product is the same as the merchant of the products included in the orders already placed in the order details page.

[0161] In some embodiments, it also includes:

[0162] When the target user enters the group-buying channel homepage for the first time within the preset time, a pop-up window displays the first page of the rebate window. The first page includes a pop-up confirmation control and window indication information. The window indication information is used to indicate that placing a group-buying order can obtain virtual resources.

[0163] When the pop-up confirmation control is detected to be triggered, the page of the rebate window is switched from the first page to the second page. The second page includes a second group buying control and second rebate indication information. The second rebate indication information is used to indicate that participating in group buying multiple times will result in different virtual resources, and the virtual resources of the group buying order participated in later are greater than the virtual resources of the group buying order participated in earlier.

[0164] In some embodiments, it also includes:

[0165] Upon detecting that the second group-buying control has been triggered, the second rebate instruction information is displayed prominently on the homepage of the group-buying channel.

[0166] In some embodiments, it also includes:

[0167] If a non-first group-buying order is detected, the display status of the second rebate indication information displayed on the group-buying channel homepage is changed. The changed display status is used to indicate that the previously participated group-buying order has been completed.

[0168] In some embodiments, it also includes:

[0169] If a non-first group-buying order is detected, the target merchant on the group-buying channel homepage is marked. The non-first group-buying order is the most recent group-buying order that the target user participated in within the preset time period, and the target merchant is the merchant included in the non-first group-buying order.

[0170] This application also provides an information processing device, such as... Figure 14 As shown, the device includes:

[0171] Sending module 141 is used to send current group buying information to the server based on the target user's current group buying operation;

[0172] The receiving module 142 is used to receive the current group purchase order returned by the server based on the current group purchase information and the second virtual resource returned by the server when it is detected that the current group purchase order has been completed;

[0173] The current group-buying order is a non-first group-buying order completed by the target user within a preset time period, and the second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time period.

[0174] In some embodiments, the device is further used for:

[0175] Upon receiving the second virtual resource, the second virtual resource is displayed according to a preset resource display method, which is different from the resource display method of the first virtual resource.

[0176] The information processing apparatus and the information processing method provided in the embodiments of this application are based on the same inventive concept and have the same beneficial effects as the methods they adopt, operate or implement.

[0177] This application also provides an electronic device for performing the above-described information processing method. Please refer to... Figure 15 It illustrates a schematic diagram of an electronic device provided by some embodiments of this application. For example... Figure 15 As shown, the electronic device 15 includes: a processor 800, a memory 801, a bus 802, and a communication interface 803. The processor 800, the communication interface 803, and the memory 801 are connected via the bus 802. The memory 801 stores a computer program that can run on the processor 800. When the processor 800 runs the computer program, it executes the information processing method provided in any of the foregoing embodiments of this application.

[0178] The memory 801 may include high-speed random access memory (RAM) or non-volatile memory, such as at least one disk storage device. Communication between this device network element and at least one other network element is achieved through at least one communication interface 803 (which can be wired or wireless), such as the Internet, wide area network, local area network, metropolitan area network, etc.

[0179] Bus 802 can be an ISA bus, PCI bus, or EISA bus, etc. The bus can be divided into an address bus, a data bus, a control bus, etc. The memory 801 is used to store programs. After receiving an execution instruction, the processor 800 executes the program. The information processing method disclosed in any of the foregoing embodiments of this application can be applied to the processor 800, or implemented by the processor 800.

[0180] The processor 800 may be an integrated circuit chip with signal processing capabilities. In implementation, each step of the above method can be completed by the integrated logic circuitry in the hardware of the processor 800 or by instructions in software form. The processor 800 may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; it may also be a digital signal processor (DSP), an application-specific integrated circuit (ASIC), an off-the-shelf programmable gate array (FPGA), or other programmable logic devices, discrete gate or transistor logic devices, or discrete hardware components. It can implement or execute the methods, steps, and logic block diagrams disclosed in the embodiments of this application. The general-purpose processor may be a microprocessor or any conventional processor. The steps of the methods disclosed in the embodiments of this application can be directly embodied in the execution of a hardware decoding processor, or executed by a combination of hardware and software modules in the decoding processor. The software modules may reside in random access memory, flash memory, read-only memory, programmable read-only memory, electrically erasable programmable memory, registers, or other mature storage media in the art. The storage medium is located in memory 801. Processor 800 reads the information in memory 801 and, in conjunction with its hardware, completes the steps of the above method.

[0181] The electronic devices and information processing methods provided in the embodiments of this application are based on the same inventive concept and have the same beneficial effects as the methods they employ, operate, or implement.

[0182] This application also provides a computer-readable storage medium corresponding to the information processing method provided in the foregoing embodiments. Please refer to... Figure 16 The computer-readable storage medium shown is an optical disc 30, on which a computer program (i.e., a program product) is stored. When the computer program is run by a processor, it executes the information processing method provided in any of the foregoing embodiments.

[0183] It should be noted that examples of the computer-readable storage medium may also include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other optical and magnetic storage media, which will not be elaborated here.

[0184] The computer-readable storage medium provided in the above embodiments of this application and the information processing method provided in the embodiments of this application are based on the same inventive concept and have the same beneficial effects as the methods adopted, run or implemented by the applications stored therein.

[0185] It should be noted that:

[0186] Numerous specific details are set forth in the specification provided herein. However, it will be understood that embodiments of this application may be practiced without these specific details. In some instances, well-known structures and techniques have not been shown in detail so as not to obscure the understanding of this specification.

[0187] Similarly, it should be understood that, for the sake of brevity and to aid in understanding one or more of the various inventive aspects, in the above description of exemplary embodiments of this application, various features of this application are sometimes grouped together in a single embodiment, figure, or description thereof. However, this disclosure should not be construed as reflecting a schematic diagram in which the claimed application requires more features than expressly recited in each claim. Rather, as reflected in the following claims, inventive aspects lie in fewer than all features of a single foregoing disclosed embodiment. Therefore, the claims following the detailed description are hereby expressly incorporated into that detailed description, wherein each claim itself is a separate embodiment of this application.

[0188] Furthermore, those skilled in the art will understand that although some embodiments described herein include certain features but not others included in other embodiments, combinations of features from different embodiments are intended to be within the scope of this application and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.

[0189] The above description is merely a preferred embodiment of this application, but the scope of protection of this application is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the technical scope disclosed in this application should be included within the scope of protection of this application. Therefore, the scope of protection of this application should be determined by the scope of the claims.

Claims

1. An information processing method, characterized in that, Applied to a server, the method includes: Generate the current group-buying order based on the current group-buying information from the client, and return the current group-buying order to the client; If it is determined that the current group-buying order is not the first group-buying order completed by the target user within a preset time, and the current group-buying order has been completed, a second virtual resource is returned to the target user. The second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

2. The method according to claim 1, characterized in that, Determining that the current group-buying order is not the first group-buying order completed by the target user within a preset time period includes: Obtain the order entry point for the target user to complete the current group-buying order within the preset time; If it is determined that the order entry point comes from the order details page or from the group card of the target user displayed on the group buying channel homepage, the current group buying order is determined to be a non-first group buying order. The group card is used to indicate the group buying information that the target user has participated in but has not yet formed a group. The order details page includes the orders that the target user has placed within the preset time.

3. The method according to claim 2, characterized in that, The order details page also includes a recommended product link and a first group-buying control. The first group-buying control displays a first rebate instruction, which indicates that participating in group buying again will return the second virtual resource. Determining that the order entry point originates from the order details page includes: If the order entry point is the first group-buying control or the recommended product link, then the order entry point is determined to originate from the order details page.

4. The method according to claim 3, characterized in that, Also includes: If the order details page is detected to be open, based on the products included in the orders already placed in the order details page, the merchant address corresponding to the current group purchase order, and / or the target user's historical consumption information, predict and recommend products; Generate the recommended product link and display the recommended product link on the order details page.

5. The method according to claim 4, characterized in that, Also includes: If the recommended products include the target product, the target product will be removed from the recommended products. The merchant of the target product is the same as the merchant of the products included in the orders already placed in the order details page.

6. The method according to claim 1, characterized in that, Also includes: When the target user enters the group-buying channel homepage for the first time within the preset time, a pop-up window displays the first page of the rebate window. The first page includes a pop-up confirmation control and window indication information. The window indication information is used to indicate that placing a group-buying order can obtain virtual resources. When the pop-up confirmation control is detected to be triggered, the page of the rebate window is switched from the first page to the second page. The second page includes a second group buying control and second rebate indication information. The second rebate indication information is used to indicate that participating in group buying multiple times will result in different virtual resources, and the virtual resources of the group buying order participated in later are greater than the virtual resources of the group buying order participated in earlier.

7. The method according to claim 6, characterized in that, Also includes: Upon detecting that the second group-buying control has been triggered, the second rebate instruction information is displayed prominently on the homepage of the group-buying channel.

8. The method according to claim 7, characterized in that, Also includes: If a non-first group-buying order is detected, the display status of the second rebate indication information displayed on the group-buying channel homepage is changed. The changed display status is used to indicate that the previously participated group-buying order has been completed.

9. The method according to claim 1, characterized in that, Also includes: If a non-first group-buying order is detected, the target merchant on the group-buying channel homepage is marked. The non-first group-buying order is the most recent group-buying order that the target user participated in within the preset time period, and the target merchant is the merchant included in the non-first group-buying order.

10. An information processing method, characterized in that, Applied to a client, the method includes: Based on the target user's current group-buying activity, send the current group-buying information to the server; Receive the current group-buying order returned by the server based on the current group-buying information, and the second virtual resource returned by the server when it detects that the current group-buying order has been completed; The current group-buying order is a non-first group-buying order completed by the target user within a preset time, and the second virtual resource is greater than the first virtual resource corresponding to the first group-buying order completed by the target user within the preset time.

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