Customer portrait construction method, device and equipment in insurance business and medium

Abstract

The present application relates to the technical field of face portrait technology, which can be applied to financial technology, medical health and other business system platforms, and discloses a customer portrait construction method, device, equipment and medium, comprising: performing missing value and feature coding processing on multi-dimensional media social data of a customer to obtain coded data, removing abnormal values of the coded data based on an abnormal behavior data recognition algorithm to obtain preprocessed data, performing behavior sequence modeling on the preprocessed data to obtain behavior sequence features, performing social network analysis and content preference mining processing on the customer according to the preprocessed data to obtain social network features and content preference features, performing portrait modeling on the customer according to the behavior sequence features, the social network features and the content preference features to obtain initial portrait data, and performing dynamic calibration on the initial portrait data to form final customer portrait data, thereby improving the accuracy of customer portrait construction.

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