In-application scene restoration method and device, equipment and medium

Abstract

This application relates to an in-application scene restoration method, apparatus, device, and medium. The method includes: obtaining a semantic identifier from outside the current target application, wherein the semantic identifier uniquely corresponds to a traffic-driving content unit displayed outside the target application and triggering the final launch of the target application; querying an advertising server based on the semantic identifier to obtain restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; preloading material resources corresponding to the traffic-driving content unit based on the restoration configuration information, and initiating a restoration guidance process to achieve a jump from the current page to the target scene page; and responding to an interaction event triggered by following the restoration guidance process, jumping to the target scene page, and rendering and displaying the traffic-driving content unit on the target scene page based on the material resources. This application achieves accurate, fast, and dynamic restoration of the corresponding scene at the level of the advertised traffic-driving content unit through semantic identifiers and restoration configuration information.

Description

Technical Field

[0001] This application relates to the field of advertising technology, and in particular to an in-application scene restoration method, apparatus, device, and medium thereof. Background Technology

[0002] As mobile internet traffic becomes increasingly saturated and app customer acquisition costs continue to rise, advertisers are demanding higher conversion rates. Currently, the industry commonly uses deep linking or device-based attribution matching techniques to achieve direct access from external ads to in-app pages. These traditional solutions typically work as follows: when a user clicks an ad, the ad system generates a link with a target page address parameter, guiding the user to download and install the app; upon the app's first launch, the client reports information such as the device's anonymous identifier to the attribution server. The server matches ad click events with app activation events to determine the installation source and returns a pre-configured static page address to the app, which then performs the page redirection accordingly.

[0003] However, these traditional technologies have fundamental technical limitations in addressing the need to recreate the scene from advertising to in-app functions, resulting in a significant "experience gap" between the end-user experience and the advertiser's expectations.

[0004] The primary problem lies in the singularity of the technical objective and the static nature of the implementation mechanism. The core logic of traditional solutions is to match and transmit address parameters, with the ultimate goal of guiding users to a pre-defined, fixed information display page. This approach implicitly assumes that users' intention in encountering advertisements, such as watching a product demonstration video, is solely to obtain more product information; therefore, the technical implementation focuses on address transmission and matching. However, in real-world applications, many advertisements, especially those promoting complex functions in utility applications, convey a different message. For example, an interactive video demonstrating the process of adding a smart watermark carries the true user intent of wanting to use or experience the specific function shown in the advertisement. Traditional technologies cannot identify and understand this functional intent; their static address mapping-based redirection mechanism cannot accurately guide users to a specific in-app interface that enables the function and possesses full interactive capabilities.

[0005] Secondly, traditional technologies lack necessary dynamic guidance and resource pre-positioning mechanisms in the final touchpoint after redirection, resulting in a user experience that is merely reachable rather than easily accessible, and visible rather than immediately apparent. For users, especially new users, the target application is usually a multi-layered system with complex functions. Even if users are successfully guided to the application's homepage or a relevant functional module entry point, they still face the cognitive burden and operational costs of locating, understanding, and ultimately activating the function demonstrated in the advertisement within an unfamiliar interface. Traditional technical solutions completely lack the ability to dynamically assist and guide this user pathfinding process. At the same time, the complete presentation of functional scenarios often depends on the real-time loading of specific material resources (such as images, filter templates, special effects scripts, etc.). Users often experience significant resource loading waiting time after redirection, resulting in a stark contrast between the smooth effect presented in the advertisement and the loading delay after launch, severely disrupting the continuity and timeliness of the user experience and directly causing user churn.

[0006] This demonstrates that traditional technologies, due to their underlying design paradigm being fixed on address matching and redirection, cannot analyze the deeper functional intent carried by advertising content to achieve precise scene positioning, nor can they provide necessary dynamic guidance during user access to lower the usage threshold, nor can they guarantee the timeliness of the experience through resource pre-configuration. These shortcomings collectively result in a significant disconnect between the user's experience from encountering external advertisements to launching in-app functions, becoming a key technological bottleneck restricting the improvement of advertising conversion rates and app user retention rates. Summary of the Invention

[0007] The purpose of this application is to solve at least one of the above-mentioned problems by providing an in-application scene restoration method and corresponding apparatus, devices, non-volatile readable storage media, and computer program products.

[0008] According to one aspect of this application, an in-application scene restoration method is provided, comprising: obtaining a semantic identifier from outside the current target application, wherein the semantic identifier uniquely corresponds to a traffic-driving content unit displayed outside the target application and triggering the final launch of the target application; querying an advertising server based on the semantic identifier to obtain restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; preloading material resources corresponding to the traffic-driving content unit based on the restoration configuration information, and initiating a restoration guidance process for jumping from the current page to the target scene page; and, in response to an interaction event triggered by following the restoration guidance process, jumping to the target scene page, and rendering and displaying the traffic-driving content unit on the target scene page based on the material resources.

[0009] According to another aspect of this application, an in-application scene restoration device is provided, comprising: an identifier acquisition module, configured to acquire a semantic identifier from outside the current target application, wherein the semantic identifier uniquely corresponds to a traffic-driving content unit displayed outside the target application and triggering the final launch of the target application; a configuration acquisition module, configured to query an advertising server based on the semantic identifier to acquire restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; a restoration preparation module, configured to preload material resources corresponding to the traffic-driving content unit based on the restoration configuration information and initiate a restoration guidance process for jumping from the current page to the target scene page; and a restoration implementation module, configured to respond to an interactive event triggered by following the restoration guidance process, jump to the target scene page, and render and display the traffic-driving content unit on the target scene page based on the material resources.

[0010] According to another aspect of this application, an electronic device is provided, including a central processing unit and a memory, wherein the central processing unit is configured to invoke and run a computer program stored in the memory to perform the steps of the method described in this application.

[0011] According to another aspect of this application, a non-volatile readable storage medium is provided, which stores a computer program implemented according to the in-application scene reconstruction method in the form of computer-readable instructions, wherein the computer program, when invoked by a computer, executes the steps included in the method.

[0012] According to another aspect of this application, a computer program product is provided, comprising a computer program / instructions that, when executed by a processor, implement the steps of the method.

[0013] This application achieves multiple beneficial effects in ad scene restoration by obtaining a semantic identifier uniquely corresponding to the external traffic-driving content unit, querying the ad server to obtain the corresponding restoration configuration information, preloading material resources based on this information, and initiating the restoration guidance process. Finally, it responds to the guidance and redirects to the target scene page to complete rendering, thus achieving multiple beneficial effects in ad scene restoration, including but not limited to: First, this application significantly improves the operational efficiency and smoothness of the user experience, especially when launching the target application for the first time. Users can be directly and without confusion guided to the functional interface consistent with the ad intent, shortening the usage path and increasing retention. Second, this application achieves accuracy and timeliness in functional scene restoration. By preloading material resources, it ensures that the content can be rendered and displayed immediately after the redirection, eliminating experience interruptions caused by loading. Furthermore, this application provides a dynamically configurable technical foundation for ad performance optimization. The restoration configuration information is dynamically maintained by the server, allowing for flexible adjustment of the mapping relationship between ad materials and in-application guidance strategies, target scene pages, and material resources. Strategy iteration can be achieved without modifying the client, enhancing the flexibility of ad operations. Attached Figure Description

[0014] Figure 1 This is an exemplary network architecture for this application; Figure 2 This is a flowchart illustrating one embodiment of the in-application scene restoration method of this application; Figure 3 This is a schematic diagram of the in-application scene restoration device of this application; Figure 4 This is a schematic diagram of the structure of an electronic device used in this application. Detailed Implementation

[0015] The in-application scene restoration method and its corresponding apparatus, equipment and media provided in this application aim to achieve accurate, timely and seamless restoration from external advertisements to in-application functional scenes by introducing semantic identifiers and cloud dynamic mapping mechanisms, so as to solve the gap between the expectations of the advertising audience and the actual experience of the application.

[0016] like Figure 1As shown, an exemplary network architecture for deploying the technical solution of this application includes an advertising server 81, a distribution server 82, and a terminal device 80. The advertising server 81 is responsible for managing and maintaining core business logic related to advertising delivery, including but not limited to the storage of advertising materials, the generation of associations between traffic-driving content units and semantic identifiers, and maintaining the dynamic mapping relationship between semantic identifiers and restoration configuration information. The distribution server 82 typically refers to an app store or other software distribution platform, responsible for providing users with download and installation services for the target application. The terminal device 80 is the device on which the user interacts, such as a smartphone or tablet, which typically runs both the advertising platform application and the target application. In most scenarios, the user interacts with both the advertising platform application and the target application through the same terminal device 80. When the advertising platform application and the target application run on different terminal devices, data association and synchronization can be achieved through user identity identifiers or other pre-established binding relationships.

[0017] In a typical application scenario, a user browses an information feed through an advertising platform application running on a terminal device 80, which displays lead-in content units placed by advertisers. When a user shows interest in a lead-in content unit and clicks on it, the terminal device 80 sends a request to the advertising server 81 to obtain a target application download and launch link encoded with a semantic identifier uniquely corresponding to the lead-in content unit. Based on this link, the terminal device 80 downloads and installs the target application from the distribution server 82. Upon the first launch of the target application, it queries the advertising server 81 for the corresponding restoration configuration information based on the locally obtained semantic identifier. The advertising server 81 responds to the query, returning restoration configuration information containing target scene page positioning information, material resource descriptions, and interaction guidance strategies. Based on this, the target application asynchronously preloads material resources and initiates a restoration guidance process pointing to the target scene page in its current interface. After the user completes the interaction following the guidance process, the target application jumps to the specified target scene page and uses the preloaded material resources to complete the rendering, ultimately accurately restoring and presenting the functions and content displayed by the lead-in content unit within the application.

[0018] It should be noted that each step covered by the in-application scene restoration method of this application can be implemented as a computer program product and deployed in a distributed manner on the corresponding devices within the aforementioned network architecture according to their functional divisions. For example, the logic related to identifier generation, mapping management, and configuration query can be deployed on the advertising server 81, while the logic related to user interaction, guided display, resource preloading, page redirection, and rendering can be deployed within the target application of the terminal device 80. This application, through the collaborative work between various devices, jointly constructs a complete and efficient technical link from ad exposure to in-application experience restoration.

[0019] Having explained the above architecture, principles, and related concepts, the following section will elaborate on various implementation methods of this application in conjunction with the accompanying drawings.

[0020] Please see Figure 2 According to the in-application scene restoration method provided in this application, it can be implemented as a computer program product, running on a terminal device to execute various steps, including the following steps: Step S3100: Obtain a semantic identifier from outside the current target application. The semantic identifier uniquely corresponds to the traffic-driving content unit displayed outside the target application and triggers the final launch of the target application. A semantic identifier is a data index or key-value pair used to uniquely point to a specific traffic-generating content unit at the data level. The semantic identifier itself can be carried and represented in various data formats. One embodiment uses a globally unique identifier format, such as a UUID, to ensure its uniqueness and conflict-free nature. Another embodiment uses an encoded string, such as a Base64-encoded custom string, which can itself be used directly as a key-value pair for subsequent queries. Regardless of its specific format, the function of the semantic identifier is to serve as a unique query key used to accurately request the restoration configuration information associated with a specific traffic-generating content unit when subsequently querying the ad server. The semantic identifier does not carry business logic but serves as the logical starting point for triggering and associating all subsequent restoration steps. In one embodiment, the semantic identifier itself is an identifier that does not directly contain all the data of the traffic-generating content unit, but only serves to point to or associate the traffic-generating content unit and its corresponding data.

[0021] A referral content unit refers to an ad content component presented to users within an advertising platform application. This component has an independent display format and is designed to attract users to download and launch the app, or, if already installed, directly trigger the launch of a corresponding function within the target application. For example, an ad item might contain specific images, text, an engineering watermark template, and interactive buttons. The engineering watermark template is also a core object that the target scene page within the application can load and ultimately display during rendering; therefore, this engineering watermark template constitutes a referral content unit. In other words, the display effect of a referral content unit can be shown within the corresponding ad content of the ad item in the advertising platform application, and the referral content unit itself is a functional object or resource object that can be built into the target application.

[0022] Here, a functional object refers to a software entity defined within the target application to implement specific interactive logic or business functions, such as a code module that executes a specific filter algorithm, an independent level controller within a game, or a preset animation interaction sequence. A resource object refers to non-code data files that the target application depends on at runtime, including but not limited to image assets, audio files, video clips, 3D models, font files, or pre-configured style templates. A traffic-driving content unit can essentially be mapped to a combination of one or more of the above objects. In one embodiment, a traffic-driving content unit may primarily correspond to a resource object, such as the engineering watermark template file mentioned above. In another embodiment, a traffic-driving content unit may correspond to a functional object that encapsulates specific interactive logic, such as an automated script module for "one-click generation of holiday posters." In more complex embodiments, a traffic-driving content unit may be associated with a functional object and multiple resource objects that support its operation.

[0023] As a component of the overall ad content, this lead generation content unit achieves a unique correspondence with the semantic identifier by establishing a unique correspondence between the entire ad item and the semantic identifier.

[0024] The semantic identifier can be acquired when the target application is first downloaded and launched by the user or launched in response to an external trigger. In one embodiment, the semantic identifier is persistently stored in a specific data storage location on the terminal device during or before / after the user completes the installation process of the target application by downloading and launching the application with the semantic identifier encoded in it. This storage location can be the target application's private data storage area, such as iOS's Keychain or Android's SharedPreferences, or it can be a general storage area provided by the operating system used to pass parameters during application installation. When the target application is launched, it accesses this predetermined data storage location to read the semantic identifier stored therein. In another embodiment, the data storage location can also be located on a remote server or other storage medium that can be shared by the advertising platform application and the target application. The essence of the acquisition operation is to retrieve the identifier, which was written during the installation phase and serves as a data index, from local storage.

[0025] In another embodiment, obtaining the semantic identifier may include parsing parameters carried by the intent or deep link that launches the target application. For example, when a user clicks on an external advertisement to access an installed target application, the operating system may pass launch parameters containing this semantic identifier. The target application parses these parameters at the launch entry point to obtain the identifier, which serves as an index.

[0026] Step S3200: Based on the semantic identifier, query the advertising server to obtain the restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; When querying the ad server to obtain the restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier, the query operation is a network interaction between the terminal device where the target application is located and the ad server. Its purpose is to use the semantic identifier as a precise query key to obtain the structured instruction set necessary to drive the subsequent scene restoration operation from the server, namely the restoration configuration information.

[0027] Specifically, there are several implementation methods for initiating queries to the ad server. In one embodiment, the target application client constructs an HTTP or HTTPS network request, in which the semantic identifier to be queried is included in the URL query string or request body. For example, the client can call a predefined application interface, such as sending a GET or POST request to https: / / api.adserver.com / config, carrying the parameter asid=eng_wm_20250210_001, where asid is the semantic identifier of the traffic-driving content unit. In another embodiment, the query can be initiated asynchronously via remote procedure calls based on frameworks such as gRPC, or by using message queue middleware and waiting for a response.

[0028] The advertising server is a system that provides advertising-related backend services. In this step, its function is to receive query requests and retrieve and return the corresponding restoration configuration information based on the received semantic identifiers. Internally, the server typically maintains a mapping database or configuration store, which persistently stores the association between each valid semantic identifier and its corresponding complete set of restoration configuration information. In one embodiment, this mapping relationship is stored in a relational database or NoSQL database as key-value pairs, with the semantic identifier serving as the primary key or partition key. When the server receives a query request, its processing logic includes parsing the semantic identifier in the request and searching in the mapping store. If a match is found, the corresponding restoration configuration information data is read from the store; if no match is found, the server can be configured to return a default configuration or a specific error response.

[0029] The restore configuration information is a data structure returned by the ad server in response to a query. It defines how to completely and accurately restore external traffic-driving content units within the target application. The restore configuration information includes, but is not limited to, the following components: Firstly, the location information of the target scene page, which specifies the final destination page for the restore operation, i.e., the target scene page. In one embodiment, this location information can be a deep link conforming to the target application's internal routing protocol. In another embodiment, it can be a page path string or a unique identifier for a functional module, which the client parses into executable navigation instructions using its internal routing logic after obtaining it.

[0030] Secondly, there is the material resource description, which guides the client to obtain the necessary material resources for rendering and displaying the traffic-driving content unit in the target scene page. In one embodiment, the material resource description can be one or more Uniform Resource Locators (URLs) pointing to network resources. The client asynchronously downloads the required images, videos, template files, code, etc., based on these addresses. In another embodiment, the material resource description can be a resource package identifier or a material type code, such as "engineering watermark template" in the previous example. The client uses this identifier or code to search for the corresponding resource in a pre-built local resource library or to request the latest version from a specific content delivery network. Furthermore, the material resource description can also include a version number to support version iteration.

[0031] Thirdly, there is the interactive guidance strategy, which is used to plan a dynamic guidance path for users to reach the target scene page from the current interface after the target application is launched. In one embodiment, the interactive guidance strategy can be simply described as an identifier of an interface element that needs to be highlighted and a guidance prompt text. In another embodiment, it can also be a structured script or configuration object containing multiple guidance steps, each step defining the corresponding guidance content, visual style, presentation logic, and triggering conditions for advancing to the next step, thereby supporting complex, step-by-step intelligent guidance processes.

[0032] When preparing response data, the ad server typically encapsulates the retrieved restoration configuration information into a pre-defined data exchange format, such as JSON, XML, or Protocol Buffers, and returns it to the client in the HTTP response body or RPC response message. Upon successfully receiving the response, the client needs to parse it, extract the structured restoration configuration information, and store it in memory or a local cache for use in subsequent steps.

[0033] Step S3300: Based on the restoration configuration information, preload the material resources corresponding to the traffic redirection content unit, and start the restoration guidance process to realize the jump from the current page to the target scene page; Based on the restoration configuration information obtained from the preceding steps, two core sub-operations that can be performed in parallel or sequentially can be executed: preloading the material resources corresponding to the traffic-driving content unit, and initiating the restoration guidance process to enable navigation from the current page to the target scene page. These two operations together prepare the content and interaction paths for the final scene restoration experience.

[0034] Preloading the corresponding media resources for the traffic-driving content unit refers to the process by which the client actively and asynchronously retrieves the data files necessary for rendering the traffic-driving content unit from the source location and temporarily stores them in local storage or memory, based on the media resource description in the restoration configuration information. Its purpose is to eliminate network latency during subsequent rendering and display on the target scene page, ensuring a timely user experience. The preloading process is typically designed as a background task, not affecting user interaction on the application's main thread, and may include mechanisms such as progress monitoring, failure retries, and cache management.

[0035] Preloading can be implemented in several ways. In one embodiment, the resource description directly contains one or more network resource addresses. The client parses these addresses, creates and schedules asynchronous download tasks. For example, if the resource description specifies a template file URL, the client initiates an HTTPS download request to that URL and temporarily stores the successfully downloaded file in the application sandbox's cache directory. In another embodiment, the resource description contains a resource identifier. The client uses this identifier to search and load resources from a pre-installed resource directory within the application installation package, or queries a proprietary content management system to obtain the latest resource package address corresponding to the identifier and download it. The resource itself can include various types, such as image files, video clips, executable scripts, style configuration files, or compressed packages of the above files.

[0036] The startup process is used to implement the restoration guidance process from the current page to the target scene page. This means that the client parses and executes the interactive guidance strategy in the restoration configuration information, dynamically generates and presents a series of visual and interactive elements in the current user interface of the target application, so as to actively and orderly guide the user to complete the navigation from the page where the startup is located to the target scene page.

[0037] Initiating this process signifies the transition of scene recreation from the background preparation phase to the front-end user interaction phase. In one embodiment, the initiation process manifests as immediately generating and displaying a visual guidance element on the current interface. For example, based on the interaction guidance strategy, the client might overlay a highlighted halo and a prompt text onto a function entry button on the application's homepage; this combination constitutes a visual guidance element, configured to respond to the user's click action. In another embodiment, the initiation process can initialize a multi-step guidance state machine. The client first parses the guidance step sequence defined in the interaction guidance strategy, but only renders and displays the visual guidance element corresponding to the first step, such as a semi-transparent overlay on the screen with a directional arrow animation. The display of subsequent steps will be dynamically triggered based on the user's completion of the previous steps.

[0038] Visual guidance elements are the specific carriers and manifestations of interactive guidance strategies on the user interface. In one embodiment, a visual guidance element can be a simple static or dynamic overlay used to highlight specific user interface controls. In another embodiment, a visual guidance element can be a pop-up or bubble containing graphic and textual information. In more complex embodiments, a visual guidance element can be an interactive tutorial overlay that simulates user operations and explains interface functions step by step. Regardless of its specific form, visual guidance elements embed logic associated with the target scene page location information in the restoration configuration information, enabling specific user interactions with this element to be recognized as triggering instructions to jump to the target scene page.

[0039] The onboarding process and the preloading of resources are logically coordinated to optimize the user experience. In one embodiment, these two operations are executed concurrently; the client initiates the onboarding process and attracts the user's attention while silently downloading resources in the background. In another embodiment, the process is designed to execute sequentially. For example, at the beginning of the visual onboarding element display or during a certain onboarding step, the client detects good network conditions and then triggers the preloading of resources. Regardless of the execution order, the goal is to ensure that when the user follows the onboarding to complete the interaction, the target page path is clear and the resources required for rendering are in place, thus laying the foundation for seamless navigation and real-time rendering.

[0040] Step S3400: In response to the interactive event triggered by following the restoration guidance process, jump to the target scene page, and render and display the traffic-driving content unit on the target scene page according to the material resources.

[0041] A response to an interaction event triggered in accordance with the restore onboarding process specifically refers to the target application detecting that the user has performed an action consistent with the onboarding intent. In one embodiment, this interaction event is when the user clicks on a visual onboarding element displayed in the restore onboarding process, such as a highlighted button or a confirmation pop-up. In another embodiment, the interaction event could be when the user completes the final step in a series of onboarding steps, such as performing a gesture swipe in a multi-step tutorial. The triggering condition for this event is predefined by the interaction onboarding strategy in the restore configuration information. When the event is triggered, the client will generate subsequent navigation instructions accordingly.

[0042] Redirecting to the target scene page refers to the target application navigating from the current interface to a specified functional page based on the location information of the target scene page in the restored configuration information. The specific implementation of the redirection depends on the format of the location information and the technical framework of the target application. In one embodiment, if the location information is a deep link, the client calls the deep link processing interface provided by the operating system or application framework to initiate the redirection. In another embodiment, if the location information is an in-application route path or page identifier, the client calls its internal route navigator, passing in the path or identifier to perform the page switch. Regardless of the method used, the redirection action aims to seamlessly switch the user interface from the location where the onboarding occurs (such as the application homepage) to the target scene page carrying the target function.

[0043] The goal of rendering and displaying traffic-driving content units on the target scene page, based on available resources, is to accurately reconstruct and present these units within the application. This process occurs after the target scene page has finished loading. In one embodiment, rendering and display refers to the client retrieving previously pre-loaded resources associated with the current target scene page path from its local cache. These resources, as previously described, can be images, template files, scripts, etc. The client then calls the corresponding rendering engine or view component of the target scene page to draw the content based on the type and format of these resources. For example, for a traffic-driving content unit like an engineering watermark template, the client loads the corresponding template file and, according to the template definition, composites the watermark effect onto the user-provided image or video in real time, ultimately displaying the composited effect in the preview area of ​​the target scene page.

[0044] In another embodiment, the rendering process can involve more complex logic. For example, when the traffic-driving content unit corresponds to a functional object (such as an automated script module), after the target scene page loads, the client not only needs to load the relevant resource files but also needs to initialize and execute the code logic of the functional object. This may include calling a specific application programming interface (API), passing in pre-loaded material resources as parameters, and having the final visual output controlled by the functional object's logic. Whether it's simple resource drawing or rendering combined with functional logic, the goal is to enable users to see and interact with an instance on the target scene page that is visually and functionally highly consistent with the external advertising display, thereby achieving a WYSIWYG experience.

[0045] The above process ensures a seamless user experience from initial guidance to ultimately achieving the desired outcome. By tightly integrating user interaction, page navigation, and content rendering, the final conversion from ad awareness to feature usage is completed, resolving the experience gap issue in traditional solutions where users still need to manually search for functions or wait for content to load after being redirected.

[0046] As can be seen from the above embodiments, compared with traditional technologies, the technical solution of this application obtains a semantic identifier uniquely corresponding to the external traffic-driving content unit, queries the ad server to obtain the corresponding restoration configuration information, preloads material resources based on the configuration information, and starts the restoration guidance process, finally responding to the guidance to jump to the target scene page to complete rendering. This solution, as an organic whole, has achieved many beneficial effects in solving the problem of seamless restoration from advertising to application scenarios. Specifically: First, this application significantly improves the efficiency and smoothness of the user experience, especially for users launching the target application for the first time, after ad conversion. Users no longer need to navigate complex in-app interfaces; the target application can automatically initiate a redirection process leading to a clearly defined target scenario page based on the acquired semantic identifiers and redirection configuration information. This process effectively lowers the barrier to understanding and operation for users, ensuring that users are directly and without confusion guided to the functional interface consistent with the advertising intent through proactive and dynamic guidance. This greatly shortens the path from application launch to functional usage, increasing user retention.

[0047] Secondly, this application achieves both accuracy and immediacy in restoring the functional scenes within the target application. By querying the server to obtain the restoration configuration information, it not only precisely indicates the location of the target scene page but also defines the material resources required for rendering. While executing the restoration guidance process, this application can asynchronously preload necessary materials based on the material resource description. Therefore, when the user successfully navigates to the target scene page following the guidance, the required material resources are already ready locally and can be immediately invoked and rendered, achieving rapid and complete presentation of the advertised content within the application. This effectively eliminates experience interruptions caused by resource loading waits and ensures the immediacy of "what you see is what you get."

[0048] Furthermore, this application provides a dynamically configurable and flexibly operable technical foundation for the continuous optimization of advertising effectiveness. The key to driving the entire redirection process is querying the redirection configuration information obtained from the ad server. This information, generated and maintained by the ad server, enables remote, real-time dynamic adjustment of the mapping relationship between external traffic-driving content units and specific redirection strategies, target scene pages, and required material resources within the target application. This allows operators to flexibly and promptly optimize the landing experience and redirection strategy corresponding to any ad based on actual conversion feedback, achieving rapid strategy iteration and A / B testing without modifying the target application client itself, thereby significantly enhancing the operational flexibility and efficiency of ad placement optimization.

[0049] Based on any embodiment of the method in this application, before obtaining semantic identifiers from outside the current target application, the method includes: Step S2100: The advertising platform application responds to the access event acting on the traffic-driving content unit it displays and requests the advertising server to obtain the download launch link of the target application, which is the host application of the traffic-driving content unit. The download launch link is encoded with a semantic identifier that is uniquely bound to the traffic-driving content unit. Users can browse the content of relevant ads within the launched advertising platform application and perform corresponding access actions on ads that interest them. In response to access events acting on ads displayed within the advertising platform application—that is, on their referral content units—the process of obtaining a download / launch link for the target application is triggered. Here, the advertising platform application refers to an application running on a terminal device used to display advertising content to users, such as live streaming applications, property management applications, social media applications, news applications, or video streaming applications. As mentioned above, a referral content unit is a component of advertising content presented within the advertising platform application, with an independent display format, designed to attract users to download or launch the associated target application. An access event refers to an interactive operation performed by the user on the referral content unit. One embodiment is a single tap operation by the user; another embodiment can be a long press, swipe, or other interactive gesture defined as a triggering action on the unit.

[0050] When an access event is triggered, the ad platform application sends a request to the ad server to obtain the download launch link for the target application. The ad server is a backend system that provides ad delivery and distribution services. This request needs to carry information to uniquely identify the currently accessed referral content unit so that the ad server can accurately identify the user's intent. In one embodiment, the ad platform application maintains a mapping between the currently displayed referral content unit and an internal identifier in local storage or memory. When a user clicks on a unit, the application sends this internal identifier to the ad server along with the request. In another embodiment, the referral content unit itself carries identification information that can be directly used for querying during rendering.

[0051] Upon receiving a request, the ad server queries its database or configuration system based on the referral content unit identifier information carried in the request. The purpose of the query is to obtain the semantic identifier uniquely bound to the referral content unit, as well as the download launch link of the target application associated with the referral content unit. The semantic identifier is a data index that uniquely points to the referral content unit at the data level. The ad server then encodes the semantic identifier into the download launch link of the target application, forming a new, parameterized link, and returns this link to the ad platform application. Encoding methods include, but are not limited to, appending the semantic identifier as a query string parameter to the URL of the link. For example, an original download link of https: / / appstore.example.com / app123 might be encoded as https: / / appstore.example.com / app123?asid=eng_wm_20250210_001, where the value of the asid parameter is the semantic identifier. After completing this operation, the ad server returns the encoded download launch link to the ad platform application that initiated the request.

[0052] Step S2200: Trigger the download and installation process of the target application according to the download launch link; After obtaining the encoded download initiation link, the advertising platform application on the terminal device typically uses this link to initiate the application download process by calling the relevant application programming interface provided by the operating system. In one embodiment, the advertising platform application can launch a browser or a built-in WebView component to load the link, which points to the target application details page in the app store (distribution server). After the page loads, the download will begin automatically or upon user confirmation. In another embodiment, the operating system can provide a direct application installation interface, through which the advertising platform application can pass the download initiation link, allowing the system service to handle the subsequent download and installation. The entire download and installation process is typically managed by the operating system and its associated application distribution platform. The user's terminal device's operating system handles network communication with the distribution server, file download, integrity verification, permission requests, and the final installation operation.

[0053] Step S2300: Extract the semantic identifier from the download launch link and write the semantic identifier into a data storage location accessible to the target application, so that the target application can read the semantic identifier from the data storage location when the target application is launched.

[0054] During or after the target application installation process, the terminal device can extract semantic identifiers from the download launch link and persist them for later reading when the target application launches. This extraction can be performed at multiple times by different entities. In one embodiment, the operating system is responsible for parsing during the installation process. When a user triggers a download via a link encoded with semantic identifiers, the operating system or app store client can parse the link and extract the semantic identifier parameters. Subsequently, when creating its private data storage space for the target application, the operating system writes the semantic identifier to a predetermined data storage location. This location can be a file within the target application's sandbox, an entry in a lightweight database, or a shared storage area provided by the operating system specifically for transferring data between application installations.

[0055] In another embodiment, the extraction and writing operations can be performed by a separate installer application or with the assistance of an advertising platform application before or after installation. For example, the advertising platform application may store the semantic identifier in an operating system-level clipboard or a temporary storage area accessible to both applications before initiating the download, and then read it from that location on the first run of the target application after installation.

[0056] Regardless of which entity performs the operation, the goal is to securely and reliably store semantic identifiers in a data storage location accessible to the target application upon its first launch. This storage location must be ready before the target application is launched, and the target application must have read permissions. In one embodiment, this location is the target application's private document directory or preference settings storage area. In another embodiment, a general mechanism provided by the operating system for handling deep link parameters can be utilized, but it must be ensured that these parameters can still be obtained during a cold start of the application (not a direct wake-up via deep link).

[0057] Finally, when a user launches the target application, the application accesses this preset data storage location in its initialization code and reads the semantic identifier stored therein. This obtained semantic identifier becomes the direct input for the target application to query the ad server to restore the configuration information in the subsequent step S3100.

[0058] The above embodiments, by proactively encoding, transmitting, extracting, and persistently storing semantic identifiers deeply bound to the advertising creative (traffic-driving content unit) throughout the user's journey from clicking on an ad to completing the application download and installation, ensure that when the target application is launched for the first time, the precise key (semantic identifier) ​​representing the user's original advertising intent can be obtained immediately and accurately. This design makes subsequent accurate scene reconstruction possible, fundamentally different from traditional technologies that rely on vague channel parameters or post-event device information matching. With traditional technologies, after a user downloads the app, the application cannot know which specific ad attracted the user, leading to a loss of accuracy in guidance and reconstruction. This application, through a pre-emptive identifier transmission mechanism bound to the advertising content, ensures an unbroken chain of intent from ad exposure to in-app experience, providing an indispensable data foundation for seamless "what you see is what you get" reconstruction, greatly improving the certainty of the advertising conversion path and the consistency of the user experience.

[0059] Based on any embodiment of the method in this application, before obtaining semantic identifiers from outside the current target application, the advertising server performs the following steps, including: Step S1100: Receive the traffic-driving content unit and the associated target scene information within the target application submitted by the advertiser, and generate a unique corresponding semantic identifier for the traffic-driving content unit. Advertisers refer to entities that own or operate a target application and wish to attract users through advertising. When submitting a referral content unit, advertisers need to specify the specific function or page within the target application that the advertising content is expected to guide users to, i.e., the target scene information. In one embodiment, advertisers can upload the material file of the referral content unit to the ad server through a graphical web management backend, and select or fill in the corresponding functional module identifier or page path within the target application in a drop-down list or input box. This information together constitutes the target scene information. In another embodiment, the submission operation can be completed through an application programming interface (API). Advertisers can transmit a structured request containing referral content unit data (such as resource addresses) and target scene parameters by calling the API provided by the ad server.

[0060] After receiving this information, the ad server generates a unique semantic identifier for the newly submitted referral content unit. This identifier will serve as the unique identity credential for the referral content unit in all subsequent ad placements, user clicks, app downloads, and scenario recreations. Several algorithms can be used to generate the semantic identifier. One implementation uses a standard globally unique identifier generation algorithm, such as UUID version 4, to ensure the randomness and uniqueness of the identifier. Another implementation uses an encoding rule with a specific prefix and sequence number, such as combining the advertiser identifier, ad campaign identifier, creative type, and an incrementing sequence number, then Base64 encoded to form a partially readable string, such as eng_wm_20250210_001 in the previous example. The generated semantic identifier establishes an immutable binding relationship with the received referral content unit and is stored in the ad server's database.

[0061] Step S1200: Generate restoration configuration information associated with the semantic identifier based on the target scene information, wherein the restoration configuration information includes at least: the location information of the target scene page within the target application, the material resource description for rendering and displaying the traffic-driving content unit on the target scene page, and the interactive guidance strategy for guiding users to arrive at the target scene page from any page of the target application. Based on the received target scenario information, the ad server generates restoration configuration information associated with the aforementioned semantic identifiers. This restoration configuration information is a structured configuration object that defines how the target application should execute precise scenario restoration when a user triggers subsequent processes through this traffic-driving content unit. Essentially, its generation process translates the advertiser's business-level target scenario intent into a series of machine instructions that can be understood and executed by the target application client.

[0062] The restored configuration information comprises at least three core components. The first is the location information of the target scene page within the target application. This information directly originates from the target scene information submitted by the advertiser, but may require standardization transformation. In one embodiment, the advertiser submits a functional module name, which the ad server converts into a deep link recognizable by the target application's internal routing system based on a pre-defined mapping table. In another embodiment, the advertiser directly submits a link conforming to the target application's routing specifications, which the ad server either directly adopts or adopts after validating its legitimacy.

[0063] Secondly, there is the description of the material resources used to render and display the traffic-driving content unit on the target scene page. This description guides the client to obtain the specific content required for rendering. In one embodiment, the material resource description may be the network storage address of the traffic-driving content unit itself submitted by the advertiser, indicating that the unit is both an ad display and an in-application rendering object. In another embodiment, the ad server may automatically associate or allow the advertiser to specify an additional, more complete resource package for implementing this function within the application, based on the type of the traffic-driving content unit (e.g., an engineering watermark template). Its description may include a list of addresses for multiple resources such as the main template file, dependent style files, and preview images. Furthermore, the description may also include a version number to control resource iteration.

[0064] Thirdly, there is the interactive guidance strategy that guides users from any page of the target application to the target scenario page. This strategy defines how to proactively and intelligently guide users to navigate from their current location to the target scenario page after the target application is launched. In one embodiment, the interactive guidance strategy can be simply configured as a button icon to be highlighted on the target application's homepage, along with a floating prompt message. In another embodiment, it can be configured as a guidance script containing multiple steps, such as firstly displaying a guidance overlay in full screen to introduce the function, secondly highlighting the specific entry point, and thirdly providing further assistance when the user has questions. The specific content of the guidance strategy can be automatically generated by the ad server based on the advertiser's selection or a default template.

[0065] Step S1300: Establish and store the mapping relationship between the semantic identifier and the restoration configuration information, so as to respond to subsequent queries carrying the semantic identifier.

[0066] After generating semantic identifiers and constructing the restoration configuration information, the ad server persistently stores these two elements in its database as key-value pairs or other related data. This storage entity constitutes a dynamic mapping entry. One embodiment uses the semantic identifier as the primary key of the database table, and serializes the structured restoration configuration information into JSON or Protocol Buffers format and stores it in a large field. Another embodiment stores the various components of the restoration configuration information (location information, resource description, and guidance strategy) in different columns or related tables, using semantic identifiers for indexing.

[0067] The purpose of establishing this mapping relationship is to enable the ad server to respond to subsequent query requests initiated by the target application client, which carry specific semantic identifiers. When the client initiates a query to the ad server in step S3200, the ad server uses the semantic identifier in the query request as a key to quickly retrieve data from its stored mapping relationship. If a matching entry is found, the associated complete restore configuration information is read and encapsulated into a response, which is then returned to the client. This mapping query mechanism allows advertisers to update their onboarding strategies or creative resources by modifying the mapping relationship on the server side after ad delivery, without having to change the ads already delivered to the user or the installed client application, thus giving ad operations great flexibility and testability.

[0068] The above embodiments address the pain point of the disconnect between advertising creatives and complex in-app functionalities in traditional technologies. Traditional solutions typically configure isolated elements, either managing only ad creatives or configuring only a simple landing page link, lacking a refined and operable bridge between the two. This application, however, achieves programmable, dynamic management of the entire ad conversion process through a centralized mapping relationship from semantic identifiers to restored configuration information. This model allows advertisers to precisely define and adjust the complete user path from ad to in-app functional experience at the granular level of traffic-driving content units, greatly enhancing the accuracy, controllability, and optimizability of ad delivery. It transforms ad conversion in complex functional applications from a probabilistic arrival to a predictable, guided, and instantly presentable deterministic experience.

[0069] Based on any embodiment of the method in this application, according to the restoration configuration information, the material resources corresponding to the traffic redirection content unit are preloaded, and a restoration guidance process for jumping from the current page to the target scene page is initiated, including: Step S3310: Based on the material resource description in the restored configuration information, determine the acquisition address of the material resource and perform asynchronous preloading, and temporarily store the downloaded resource locally; The resource description specifies the location of one or more content files required to render and display the traffic-driving content unit on the target scene page. The client parses the resource description to extract the actual address that can be used to initiate a network request or local lookup. In one embodiment, the resource description directly contains one or more complete Uniform Resource Locators (URIs), which the client can directly obtain through parsing. In another embodiment, the resource description contains a resource identifier, which the client needs to use to query a pre-built local mapping table or initiate a secondary query to a dedicated content metadata service to obtain the actual network storage address or local resource path corresponding to the identifier.

[0070] After determining the acquisition address of the material resources, the client immediately initiates an asynchronous preloading operation. Asynchronous preloading refers to the client launching one or more parallel download tasks in the background without blocking the main thread (i.e., without affecting the smoothness of the user's current interface interaction). The goal of these tasks is to download the material resource files located on a remote server or content delivery network to the local storage of the terminal device. In one embodiment, the client creates an independent download task for each acquisition address, utilizing the operating system's background download capabilities or its own network library for file transfer. Successfully downloaded resource files are temporarily stored locally, typically in a cache directory within the target application sandbox, and assigned a unique cache key associated with a semantic identifier or target page path for later retrieval. The completion of the preloading operation ensures that the required materials are ready locally when rendering the target scene page later, thereby eliminating waiting caused by network latency.

[0071] Step S3320: Analyze the interaction guidance strategy in the restored configuration information, generate and display the corresponding visual guidance element in the current interface of the target application, and the visual guidance element is configured to trigger page jump when the user interacts; An interactive guidance strategy defines how to guide users from any interface after application launch to a target scene page. Parsing this strategy means that the client reads and understands its structure, extracting the specific instructions and data used to generate user interface elements. In one embodiment, the interactive guidance strategy is described in JSON format, and the client parses it to obtain the IDs of controls to be highlighted, guidance text content, style parameters of tooltip bubbles, etc. In another embodiment, the interactive guidance strategy may be a more complex script, requiring the client to use a small script interpreter to execute its logic to dynamically determine the guidance content.

[0072] Generating and displaying visual guidance elements refers to the client dynamically creating and rendering visible, interactive interface components on the current user interface based on the parsed guidance instructions. Visual guidance elements are the concrete manifestation of interactive guidance strategies on the screen. In one embodiment, a visual guidance element can be a semi-transparent overlay with an arrow pointing to a function button within the application, accompanied by text descriptions. In another embodiment, a visual guidance element can be an interactive floating button or a step-by-step tutorial card. Visual guidance elements are configured to interact with the user, such as responding to user clicks or touch events. When the user interacts with the element as expected, the interaction event is recognized as triggering a jump to the target scene page. This makes the guidance process not only information display but also an interactive trigger driving the user to complete the operation path.

[0073] Step S3330: Based on the location information of the target scene page in the restored configuration information, determine the target page path to be redirected, and associate the material resources that have been preloaded locally with the target page path.

[0074] Location information is used to uniquely identify a target scene page within a target application. Determining the target page path refers to the client parsing the location information and converting it into a format that the target application's internal navigation framework can recognize and process. In one embodiment, if the location information is a deep link, the client directly uses it as the target page path. In another embodiment, if the location information is a functional module code, the client needs to query the internal routing configuration and convert it into a specific page component name or navigation stack operation sequence.

[0075] After determining the target page path, the pre-loaded local media resources are associated with this path to establish a binding relationship between the resources and the specific target scene page. This ensures that upon navigation to the page, the prepared media resources can be accurately located and used. In one embodiment, this association is implemented in memory using a key-value mapping table, where the key is the target page path (or its hash value), and the value is a list of local file paths of the downloaded media resources or a reference to it in the memory cache. In another embodiment, the downloaded resource files can be moved or copied to a dedicated subdirectory named after the target page path, naturally reflecting the association through the file system path. Once the association is complete, when subsequent processes navigate to the target scene page, the navigation logic or the target page itself can quickly locate and load the ready-to-use media resources based on this association, enabling real-time content rendering and a seamless transition from onboarding to the user experience.

[0076] The above embodiments solve the problem of fragmented user experience caused by the discrete execution of steps in traditional solutions. Traditional technologies typically treat page navigation as a single action, with content loading only starting after the navigation, requiring users to wait passively; or even if there is guidance, it is disconnected from content loading. This application innovatively integrates the initiation of the guidance process, the preloading of material resources, and the association of the target path into a tightly coordinated preparatory stage. While the user is attracted and interacts with the visual guidance elements, the necessary material resources are silently loaded in the background and pre-bound to the specific target page path. This makes the entire process from triggering guidance to finally seeing the result perceptibly almost continuous for the user: guidance is completed and navigation is triggered, and the target page can be rendered instantly using the ready local resources without waiting. From a technical implementation perspective, this mechanism optimizes the originally serial user operation path with waiting intervals into a highly parallel, seamless experience flow, thereby achieving efficient restoration of preparation completed during guidance and result presentation upon arrival on the user side, significantly improving the conversion experience and success rate of complex functional advertisements.

[0077] Based on any embodiment of the method in this application, the interactive guidance strategy in the restored configuration information is parsed, and corresponding visual guidance elements are generated and displayed in the current interface of the target application, including: Step S3321: Analyze the interactive guidance strategy in the restored configuration information, and generate a preset guidance step sequence and guidance content and triggering conditions corresponding to each step according to the interactive guidance strategy. The guidance content is used to visualize the corresponding visual guidance elements. The interactive guidance strategy is a configuration file that defines the user guidance process. In this embodiment, by parsing the strategy, multiple instructions for constructing a dynamic guidance process can be extracted, forming a guidance step sequence. The guidance step sequence is an ordered list of steps that specifies the execution order of the guidance. Each guidance step is a logical unit, which contains at least the guidance content defining the step and the triggering conditions defining when the step is completed.

[0078] Guided content refers to the specific information and visual guide elements displayed to the user during this step. Its function is to guide the client on how to visually implement the corresponding visual guide elements. The content may include, but is not limited to, the following: unique identifiers of interface elements that need to be highlighted, text prompts that need to be displayed, identifiers of animations or sound resources that need to be played, and the style attributes of the visual guide elements themselves (such as position, size, color, and transparency).

[0079] Triggering conditions are logical rules that define what user behavior or state changes can cause the current onboarding step to end and proceed to the next step (or complete the onboarding). In one embodiment, the triggering condition can be a simple user click event, such as the user clicking a highlighted button. In another embodiment, the triggering condition can be a more complex combination of conditions, such as the user staying in a certain interface area for more than a certain period of time, or the user successfully performing a specific gesture.

[0080] Step S3322: In the current interface of the target application, render and display the visual guidance element corresponding to the current guidance step in the guidance step sequence; The current onboarding step is typically initialized as the first step in the sequence. When rendering and displaying visual onboarding elements, the client dynamically creates user interface components based on the onboarding content of the current step and overlays or embeds them onto the target application's existing interface. Visual onboarding elements are the concrete visual representation of the onboarding content on the screen. In one embodiment, if the onboarding content specifies highlighting a button, the client creates a semi-transparent colored overlay around the button and adds a pointing arrow. In another embodiment, if the onboarding content includes tutorial text and an illustration, the client creates a modal popup that displays these contents in a specified style.

[0081] Step S3323: Monitor the user's response to the visual guidance elements and determine whether it meets the triggering conditions of the current guidance step; After displaying visual guidance elements, the client continuously monitors user responses to the interface, particularly to the visual guidance elements themselves or the target areas they indicate, and compares these responses with the trigger conditions for the current guidance step. Monitoring user responses includes capturing user input events on the application interface, such as touch events, swipe events, long-press events, or focus changes on specific controls. The client interprets these low-level input events as meaningful user behaviors within the context defined by the guidance content of the current step. For example, detecting a touch event within the coordinates of a highlighted button can be interpreted as a click. The judgment process involves logically matching the interpreted user behavior against predefined trigger conditions. If the user behavior meets all the requirements defined in the trigger conditions, it is considered compliant.

[0082] Step S3324: If the response behavior meets the triggering condition, perform one of the following operations: If there is a next guiding step, automatically hide the current visual guiding element, render and display the visual guiding element corresponding to the next guiding step, and return to the previous step to continue execution; if there is no next guiding step, determine that the guiding process is complete, in order to prepare to generate a jump instruction.

[0083] After a user's response is determined to meet the triggering conditions of the current onboarding step, the decision-making and state progression logic executed by the client constitutes a branch decision point, responsible for checking whether there is a next onboarding step in the current onboarding step sequence that has not yet been executed. If there is a next onboarding step, the client will perform a series of interface update operations. First, the currently displayed visual onboarding element is automatically hidden, which can be achieved by removing its view from the interface hierarchy or setting it to invisible. Next, the client updates the pointer of the current onboarding step to point to the next step in the sequence. Subsequently, the client will return to and re-execute the logic of step S3322, that is, render and display the corresponding new visual onboarding element according to the onboarding content of the next step. Afterwards, the monitoring and judgment logic of step S3323 will continue to be performed on this new step, thus forming a cyclically progressive onboarding state machine.

[0084] If, after evaluation, the current step is determined to be the last step in the sequence, meaning there is no next guided step, the client determines that the entire restore guided flow defined by the interaction guided strategy is complete. At this point, the guided flow itself has reached its endpoint, and its direct result is the generation of an internal state or event indicating guided completion. This state or event is used to prepare for generating subsequent page navigation instructions. It signifies that the user has successfully followed the guided interaction and completed all the preset interactions, and the application can prepare to execute navigation from the current page to the final target scene page.

[0085] The above embodiments have achieved a fundamental breakthrough in addressing the pain point of user disorientation within applications. Traditional onboarding techniques are unidirectional and hypothetical; once the user does not operate as expected or does not understand the prompts, the onboarding becomes ineffective, and the user will still churn. This application, however, through a multi-step closed-loop onboarding mechanism, can break down complex navigation paths into a series of simple, verifiable basic operations, and actively verify whether the user's understanding and operation are correct at each step. This programmable onboarding method not only greatly reduces the cognitive load and learning threshold for new users, but more importantly, it ensures the effectiveness of the onboarding. Only when the user truly completes the preset operation pointing to the target function will the onboarding process advance and ultimately trigger the jump. This transforms the conversion path from advertising intent to function achievement from a probabilistic event into a definitive, controllable, and guaranteed deterministic process, thus possessing significant advantages over traditional technologies in improving advertising conversion efficiency and user retention rates.

[0086] Based on any embodiment of the method in this application, in response to an interactive event triggered by following the restoration guidance process, the user is redirected to the target scene page, where the traffic-driving content unit is rendered and displayed according to the material resources on the target scene page, including: Step S3410: Detecting that the user has completed the triggering operation of the visual guidance element displayed in the restoration guidance process, based on the positioning information of the target scene page in the restoration configuration information, generate and execute a jump instruction to the target scene page; After detecting that the user has completed a specific triggering action on a visual guide element displayed during the restore onboarding process, the client generates and executes a jump instruction to the target scene page based on the location information of the target scene page in the restore configuration information. This triggering action is the user's interaction with the last visual guide element in the onboarding process, meeting the final triggering conditions. It signifies that the user has successfully followed the guidance and expressed a clear intention to go to the target function page. Detecting this action means that the restore onboarding process has successfully concluded. Generating the jump instruction means that the client converts the target scene page location information in the restore configuration information into a command that can be directly executed by the target application's internal navigation system or operating system. As mentioned earlier, the location information can be a deep link, an internal routing path, or a function identifier.

[0087] In one embodiment, if the location information is a deep link conforming to a standard URI format, the client can directly construct an intent object containing this link and call the corresponding interface of the operating system to initiate in-app navigation. In another embodiment, if the location information is an internal path, the client calls its route manager, passing in this path parameter, to initiate an in-app page transition animation and component loading process. Executing the jump instruction means that the aforementioned interface or manager is called, and the target application begins to process logic such as page transition animations, initialization of the target scene page, and data loading. At this time, the user interface will transition from the page where the onboarding occurred (such as the homepage) to the target scene page.

[0088] Step S3420: After the target scene page is loaded, retrieve the pre-loaded material resources associated with the target scene page path from the local cache; After the target scene page loads, the client retrieves the media resources pre-loaded in previous steps from its local cache, which are associated with the target scene page path. The completion of the target scene page's loading signifies that its view hierarchy is built, the user interface has switched to that page, and the page itself is in an active state capable of receiving data and rendering. Retrieving resources from the local cache means that the client retrieves the previously established association mapping based on the current target scene page path. In one embodiment, the client queries an in-memory hash table that stores a list of local file paths for the corresponding media resources, with the page path as the key. In another embodiment, the client can directly read all files from a dedicated cache subdirectory named after the page path, according to agreed-upon rules.

[0089] The process involves locating the storage location of these files and loading their contents into memory for rendering. These resources are preloaded based on their descriptions and may include image files, template files, scripts, or configuration files. Because the resources are already local, this loading process is typically very fast, avoiding network requests.

[0090] Step S3430: Based on the type and format of the material resources, call the rendering engine corresponding to the target scene page to draw the material resources as a visual traffic-driving content unit.

[0091] The client, based on the type and format of the source materials, invokes the rendering engine or component corresponding to the target scene page to ultimately render these source materials into visual content units for attracting traffic. The type and format of the source materials determine their processing and rendering methods. For example, a PNG image, a JSON template configuration file, or a piece of JavaScript code requires different parsing and rendering logic. Invoking the rendering engine corresponding to the target scene page means that a specific view component or logic module within the target scene page responsible for presenting core functions or content processes these source materials.

[0092] In one embodiment, if the traffic-driving content unit is an engineering watermark template (corresponding to an image overlay template file) and the target scene page is an image editor, its rendering engine may be a module responsible for image compositing. The client calls this module to composite the pre-loaded template file with the image currently being edited by the user, and displays the composite result in real time in the preview area of ​​the page. In another embodiment, if the traffic-driving content unit is a script function object for a "one-click poster," its material resources may include script code and some background images. After loading the script, the client executes the script in a secure sandbox environment within the target scene page. The script logic controls the canvas or UI components on the page, using the pre-loaded image resources as elements for layout and rendering, ultimately generating a visual poster preview. Drawing the traffic-driving content unit as a visual means that abstract material resource data is transformed, through the correct rendering pipeline, into graphical user interface elements that users can directly view and interact with, consistent with the advertising display effect. This fully restores the functionality and visual experience promised by the advertisement within the application, completing the final closed loop of "what you see is what you get."

[0093] The above embodiments achieve a zero-loss, zero-latency conversion loop from ad awareness to functional experience, completely solving the experience gap in traditional technologies where users still need to search, load, and wait after redirection. Traditional technologies typically stop at the page redirection itself; users often see a vague framework or generic entry point upon arriving at the new page, still needing to explore and wait for content to load. This application, however, ensures that once the redirection command is issued, the target page is not only loaded quickly but also immediately utilizes readily available local resources. Through the page's own professional rendering engine, the traffic-driving content unit displayed in the advertisement is reconstructed in real time as a complete, interactive instance. This optimizes the user's path from click-through to actual use of the function from the fragmented, multi-step, and uncertain long chain of traditional technologies into a coherent, immediate, and predictable direct channel, greatly enhancing user trust and satisfaction with the advertising promises, thereby significantly improving advertising conversion rates and application user retention.

[0094] Based on any embodiment of the method in this application, in response to an interactive event triggered by following the restoration guidance process, the user is redirected to the target scene page. After rendering and displaying the traffic-driving content unit on the target scene page according to the material resources, the method further includes: Step S4100: Report a scene restoration success event to the advertising server, wherein the reported event carries the semantic identifier and the location information of the target scene page; After successfully rendering and displaying the referral content unit on the target scenario page, the target application is responsible for reporting a successful scenario restoration event to the ad server. The successful scenario restoration event is a data structure used to report to the ad server that a complete restoration process has been successfully completed. The purpose of reporting this event is to provide a final confirmation point for ad performance tracking and attribution. The reported event can carry two core data points for tracing the source of this restoration: a semantic identifier and the location information of the target scenario page. The semantic identifier is a unique key that identifies the original referral content unit that triggered this process. The location information of the target scenario page is used to accurately identify the specific functional page that the user ultimately arrived at and completed the rendering of.

[0095] Step S4200: Based on the successful restoration event, drive the advertising server to query the corresponding advertising delivery record based on the semantic identifier and the location information to perform verification. After the verification is passed, the successful restoration event is regarded as a valid conversion and accumulated into the conversion statistics of the traffic-driving content unit associated with the semantic identifier. After receiving a successful scene restoration event, the ad server queries and verifies the corresponding ad delivery records based on the semantic identifier and location information carried in the event. If the verification passes, the event is counted as a valid conversion. Driving the ad server to perform the query and verification refers to a series of verification logics triggered by the ad server's backend service after receiving the reported event. Querying the corresponding ad delivery records means that the ad server uses the received semantic identifier as a query key to search its persistently stored mapping database for the existence of the identifier and its associated original restoration configuration information. This mapping relationship is established and stored in step S1300. The purpose of the verification is to verify the legality and validity of the reported event, preventing invalid or fraudulent data from polluting the statistics. Verification can include checks across multiple dimensions. In one embodiment, verification includes verifying whether the reported location information matches the target scene page location information recorded in the restoration configuration information for the semantic identifier, ensuring that the user arrives at the advertiser's preset target page. In another embodiment, verification may include checking whether the reporting time is within the effective delivery period set by the traffic-driving content unit. In another embodiment, the reporting frequency of the same semantic identifier within a certain time window can be limited to filter out abnormal duplicate reports.

[0096] After successful verification, the ad server records the successful reconstruction of this scenario as a valid conversion. Including a conversion means the ad server will update the conversion statistics associated with that semantic identifier (i.e., the content unit that drives traffic). In one embodiment, this could be done by incrementing the conversion counter for the corresponding content unit in the statistics database by 1. In another embodiment, a conversion log record containing detailed information such as a timestamp and device anonymity identifier could be recorded for subsequent multidimensional analysis.

[0097] Step S4300: The advertising server generates or updates the delivery performance analysis report of the traffic-driving content unit based on the updated conversion statistics.

[0098] Based on updated conversion statistics, the ad server can generate or update performance analysis reports for each content unit. Generating or updating these reports demonstrates the ad server's data processing and analysis capabilities. The ad server periodically or in real-time aggregates and analyzes conversion statistics for each content unit, combining them with previous metrics such as impressions, clicks, and downloads. In one embodiment, the ad server can calculate key performance indicators (KPIs) such as conversion rate (conversions / clicks) and cost per conversion for each content unit. Based on these calculated metrics, the ad server can automatically generate structured performance analysis reports. These reports can take the form of, but are not limited to, visualized data charts, ranking lists, and attribution analysis conclusions. In another embodiment, updating the report can be reflected in the real-time refresh of the corresponding content unit's data dashboard in a management backend accessible to the advertiser. The report content intuitively reflects the performance of different content units in guiding users to complete the final scenario recreation, thus providing advertisers with direct and accurate data to optimize ad creatives, adjust delivery strategies, and allocate budgets.

[0099] The above embodiments, building upon the immediate experience loop of users successfully completing in-app scene recreation, further construct a penetrating, performance measurement and feedback optimization loop centered on actual functional usage. This provides a fundamental advantage over traditional technologies in the scientific evaluation and continuous iteration of advertising effectiveness. Traditional advertising performance tracking typically stops at superficial metrics such as app activation, failing to quantify whether users have truly experienced the advertised features, leading to vague attribution and insufficient optimization basis. This application, however, defines successful scene recreation as a conversion node with real business value and establishes a full-link data feedback mechanism, extending the depth of advertising performance evaluation from whether it reaches a target to whether it achieves its goal. This refined conversion statistics, granular at the level of traffic-driving content units, not only accurately measures the true conversion value of each advertising creative, but also provides advertisers with actionable optimization insights based on in-depth conversion data in the generated performance analysis reports. This upgrades advertising campaigns from traditional extensive optimization based on click-through rate and installation cost to data-driven precision optimization based on the ultimate goal of functional usage conversion, significantly improving the transparency, measurability, and ROI of advertising campaigns.

[0100] Please see Figure 3According to one aspect of this application, an in-application scene restoration device includes an identifier acquisition module 3100, a configuration acquisition module 3200, a restoration preparation module 3300, and a restoration implementation module 3400. The identifier acquisition module 3100 is configured to acquire a semantic identifier originating from outside the current target application, the semantic identifier uniquely corresponding to a traffic-driving content unit displayed outside the target application and triggering the final launch of the target application. The configuration acquisition module 3200 is configured to query an advertising server based on the semantic identifier to obtain restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier. The restoration preparation module 3300 is configured to preload material resources corresponding to the traffic-driving content unit based on the restoration configuration information and initiate a restoration guidance process to jump from the current page to the target scene page. The restoration implementation module 3400 is configured to, in response to an interactive event triggered by following the restoration guidance process, jump to the target scene page and render and display the traffic-driving content unit on the target scene page based on the material resources.

[0101] Based on any embodiment of the apparatus in this application, prior to the identifier acquisition module 3100, it includes: an access response module, configured to respond to an access event acting on the traffic-driving content unit it displays, and request the ad server to obtain a download launch link of the target application, which is the host application of the traffic-driving content unit, wherein the download launch link is encoded with a semantic identifier uniquely bound to the traffic-driving content unit; a download and installation module, configured to trigger the download and installation process of the target application according to the download launch link; and an identifier processing module, configured to extract the semantic identifier from the download launch link, and write the semantic identifier into a data storage location accessible to the target application, so that when the target application is launched, the target application can read the semantic identifier from the data storage location.

[0102] Based on any embodiment of the device in this application, prior to the identifier acquisition module 3100, the advertising server runs the following modules, including: an identifier generation module, configured to receive the traffic-driving content unit and associated target scene information within the target application submitted by the advertiser, and generate a unique corresponding semantic identifier for the traffic-driving content unit; a configuration generation module, configured to generate restoration configuration information associated with the semantic identifier based on the target scene information, wherein the restoration configuration information includes at least: the location information of the target scene page within the target application, a description of the material resources used to render and display the traffic-driving content unit on the target scene page, and an interactive guidance strategy to guide the user from any page of the target application to the target scene page; and a relationship building module, configured to establish and store the mapping relationship between the semantic identifier and the restoration configuration information for responding to subsequent queries carrying the semantic identifier.

[0103] Based on any embodiment of the device in this application, the restoration preparation module 3300 includes: a resource loading module, configured to determine the acquisition address of the material resources based on the material resource description in the restoration configuration information and perform asynchronous preloading, temporarily storing the downloaded resources locally; a strategy parsing module, configured to parse the interaction guidance strategy in the restoration configuration information, generate and display corresponding visual guidance elements in the current interface of the target application, wherein the visual guidance elements are configured to trigger page jump when the user interacts; and a location association module, configured to determine the target page path to be jumped to based on the location information of the target scene page in the restoration configuration information, and associate the material resources preloaded locally with the target page path.

[0104] Based on any embodiment of the device in this application, the restoration implementation module 3400 includes: a strategy implementation module, configured to parse the interactive guidance strategy in the restoration configuration information, generate a preset sequence of guidance steps and guidance content and triggering conditions corresponding to each step according to the interactive guidance strategy, wherein the guidance content is used to visualize the corresponding visual guidance elements; a guidance performance module, configured to render and display the visual guidance element corresponding to the current guidance step in the guidance step sequence on the current interface of the target application; a behavior monitoring module, configured to monitor the user's response behavior to the visual guidance element and determine whether it meets the triggering conditions of the current guidance step; and a guidance decision module, configured to perform one of the following operations if the response behavior meets the triggering conditions: if there is a next guidance step, automatically hide the current visual guidance element and render and display the visual guidance element corresponding to the next guidance step, and return to the behavior monitoring module to continue execution; if there is no next guidance step, determine that the guidance process is complete in preparation for generating a jump instruction.

[0105] Based on any embodiment of the device in this application, the restoration implementation module 3400 includes: an instruction generation module, configured to generate and execute a jump instruction to the target scene page based on the location information of the target scene page in the restoration configuration information after the user completes the triggering operation of the visual guidance element displayed in the restoration guidance process; a resource retrieval module, configured to retrieve pre-loaded material resources associated with the path of the target scene page from the local cache after the target scene page is loaded; and a rendering restoration module, configured to call the rendering engine corresponding to the target scene page according to the type and format of the material resources, and render the material resources as a visual traffic-driving content unit.

[0106] Based on any embodiment of the device in this application, the restoration implementation module 3400 further includes: a success reporting module, configured to report a scene restoration success event to the advertising server, wherein the reported event carries the semantic identifier and the location information of the target scene page; a verification and statistics module, configured to drive the advertising server to query the corresponding advertising delivery records based on the semantic identifier and the location information to perform verification based on the restoration success event, and after the verification is passed, the scene restoration success event is treated as a valid conversion and accumulated in the conversion statistics of the traffic-driving content unit associated with the semantic identifier; and a statistics report module, configured to generate or update the delivery effect analysis report of the traffic-driving content unit based on the updated conversion statistics.

[0107] Another embodiment of this application also provides an electronic device. For example... Figure 4 The diagram shows the internal structure of an electronic device. This electronic device includes a processor, a computer-readable storage medium, a memory, and a network interface connected via a system bus. The computer-readable, non-volatile storage medium stores an operating system, a database, and computer-readable instructions. The database can store information sequences, and when executed by the processor, the computer-readable instructions enable the processor to implement an application-specific scene reconstruction method.

[0108] The processor of this electronic device provides computing and control capabilities to support the operation of the entire device. The memory of this electronic device can store computer-readable instructions, which, when executed by the processor, enable the processor to perform the application-specific scene reconstruction method of this application. The network interface of this electronic device is used for communication with a terminal.

[0109] Those skilled in the art will understand that Figure 4The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the electronic device to which the present application is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have different component arrangements.

[0110] In this embodiment, the processor is used to execute... Figure 3 The specific functions of each module are described, and the memory stores the program code and various data required to execute the above modules or sub-modules. The network interface is used to realize data transmission between user terminals or servers. The non-volatile readable storage medium in this embodiment stores the program code and data required to execute all modules in the application scene restoration device of this application, and the server can call the server's program code and data to execute the functions of all modules.

[0111] This application also provides a non-volatile readable storage medium storing computer-readable instructions, which, when executed by one or more processors, cause the one or more processors to perform the steps of the in-application scene restoration method of any embodiment of this application.

[0112] This application also provides a computer program product, including a computer program / instructions that, when executed by one or more processors, implement the steps of the method described in any embodiment of this application.

[0113] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments of this application can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. The aforementioned storage medium can be a computer-readable storage medium such as a magnetic disk, optical disk, read-only memory (ROM), or random access memory (RAM).

[0114] In summary, this application, through innovative technical means, effectively addresses the shortcomings of existing technologies in the monitoring and handling of abnormal advertisements, achieving significant technical advantages and beneficial effects. This application not only efficiently executes proactive defense mechanisms to promptly detect and handle abnormal advertisements, but also improves the accuracy of abnormal advertisement identification by integrating both subjective and objective information, providing users with a safer and smoother user experience.

Claims

1. A method for recreating an in-application scene, characterized in that, include: Obtain semantic identifiers from outside the current target application, wherein the semantic identifiers uniquely correspond to the traffic-driving content units displayed outside the target application and triggering the final launch of the target application. Based on the semantic identifier, query the advertising server to obtain the restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; Based on the restoration configuration information, preload the material resources corresponding to the traffic-driving content unit, and start the restoration guidance process to realize the jump from the current page to the target scene page; In response to the interactive event triggered by following the restoration guidance process, the user is redirected to the target scene page, where the traffic-driving content unit is rendered and displayed based on the material resources.

2. The in-application scene restoration method according to claim 1, characterized in that, Before obtaining semantic identifiers from outside the current target application, the following steps are included: The advertising platform application responds to the access event of the traffic-driving content unit it displays and requests the advertising server to obtain the download launch link of the target application, which is the host application of the traffic-driving content unit. The download launch link is encoded with a semantic identifier that is uniquely bound to the traffic-driving content unit. The download and installation process of the target application is triggered based on the download launch link; The semantic identifier is extracted from the download launch link and written into a data storage location accessible to the target application, so that the target application can read the semantic identifier from the data storage location when the target application is launched.

3. The in-application scene restoration method according to claim 1, characterized in that, Before obtaining semantic identifiers from outside the current target application, the ad server performs the following steps, including: Receive the traffic-driving content unit and the associated target scene information within the target application submitted by the advertiser, and generate a unique corresponding semantic identifier for the traffic-driving content unit. Based on the target scene information, restore configuration information associated with the semantic identifier is generated, wherein the restore configuration information includes at least: the location information of the target scene page within the target application, the material resource description for rendering and displaying the traffic-driving content unit on the target scene page, and the interactive guidance strategy for guiding users to arrive at the target scene page from any page of the target application; Establish and store the mapping relationship between the semantic identifier and the restoration configuration information for use in responding to subsequent queries carrying the semantic identifier.

4. The in-application scene restoration method according to claim 1, characterized in that, Based on the restored configuration information, preload the material resources corresponding to the traffic-driving content unit, and initiate the restored guidance process to redirect from the current page to the target scene page, including: Based on the material resource description in the restored configuration information, the acquisition address of the material resource is determined and asynchronously preloaded, and the downloaded resources are temporarily stored locally; The interaction guidance strategy in the restored configuration information is parsed, and the corresponding visual guidance element is generated and displayed in the current interface of the target application. The visual guidance element is configured to trigger page jump when the user interacts. Based on the location information of the target scene page in the restored configuration information, the path of the target page to be redirected is determined, and the material resources that have been preloaded locally are associated with the target page path.

5. The in-application scene restoration method according to claim 4, characterized in that, Parse the interaction guidance strategy in the restored configuration information, and generate and display the corresponding visual guidance elements in the current interface of the target application, including: The interactive guidance strategy in the restored configuration information is analyzed, and a preset sequence of guidance steps and the guidance content and triggering conditions corresponding to each step are generated according to the interactive guidance strategy. The guidance content is used to visualize the corresponding visual guidance elements. In the current interface of the target application, render and display the visual guidance element corresponding to the current guidance step in the guidance step sequence; Monitor the user's response to the visual guidance elements and determine whether it meets the triggering conditions of the current guidance step; If the response behavior meets the triggering condition, one of the following operations is performed: if there is a next guiding step, the current visual guiding element is automatically hidden, and the visual guiding element corresponding to the next guiding step is rendered and displayed, and the previous step is returned to continue execution; if there is no next guiding step, the guiding process is determined to be complete, in order to prepare to generate a jump instruction.

6. The in-application scene restoration method according to claim 1, characterized in that, In response to an interactive event triggered by following the restoration guidance process, the user is redirected to the target scene page, where the referral content unit is rendered and displayed based on the material resources, including: Upon detecting that the user has completed the triggering operation of the visual guidance element displayed in the restoration guidance process, a jump instruction to the target scene page is generated and executed based on the location information of the target scene page in the restoration configuration information. After the target scene page is loaded, the pre-loaded material resources associated with the target scene page path are retrieved from the local cache; Based on the type and format of the material resources, the rendering engine corresponding to the target scene page is invoked to draw the material resources into visual traffic-driving content units.

7. The in-application scene restoration method according to any one of claims 1 to 6, characterized in that, In response to an interactive event triggered by following the restoration guidance process, the user is redirected to the target scene page. After rendering and displaying the traffic-driving content unit on the target scene page based on the material resources, the process further includes: A scene restoration success event is reported to the advertising server, and the reported event carries the semantic identifier and the location information of the target scene page; Based on the successful restoration event, the ad server is driven to query the corresponding ad delivery record based on the semantic identifier and the location information to perform verification. After the verification is passed, the successful restoration event is treated as a valid conversion and added to the conversion statistics of the traffic-driving content unit associated with the semantic identifier. The advertising server generates or updates the performance analysis report of the traffic-driving content unit based on the updated conversion statistics.

8. An in-application scene restoration device, characterized in that, include: The identifier acquisition module is configured to acquire semantic identifiers from outside the current target application. The semantic identifiers uniquely correspond to the traffic-driving content units displayed outside the target application and triggering the final launch of the target application. The configuration acquisition module is configured to query the advertising server based on the semantic identifier to obtain the restoration configuration information corresponding to the traffic-driving content unit represented by the semantic identifier; The restore preparation module is configured to preload the material resources corresponding to the traffic-driving content unit according to the restore configuration information, and start the restore guidance process to realize the jump from the current page to the target scene page; The restoration implementation module is configured to respond to interactive events triggered by following the restoration guidance process, jump to the target scene page, and render and display the traffic-driving content unit on the target scene page according to the material resources.

9. An electronic device comprising a central processing unit and a memory, characterized in that, The central processing unit is used to invoke and run a computer program stored in the memory to perform the steps of the method as described in any one of claims 1 to 7.

10. A non-volatile readable storage medium, characterized in that, It stores, in the form of computer-readable instructions, a computer program implemented according to any one of claims 1 to 7, which, when invoked by a computer, executes the steps included in the corresponding method.

Images