Information interaction method and device, electronic equipment and storage medium

Abstract

This disclosure relates to an information interaction method, apparatus, electronic device, and storage medium. The method includes: displaying a media content display page corresponding to a target account, wherein the media content display page displays target media content; and displaying object association information of recommended objects in an object recommendation display style matched to the target account on the media content display page, wherein the recommended objects are objects associated with the target media content, and the object association information of the recommended objects refers to information obtained from content understanding of the target media content, used to describe the recommended objects and / or to guide interaction with the recommended objects. According to the technical solution provided by this disclosure, the recommended objects are associated with the viewed target media content, which can effectively enhance the presentation effect of the target media content and improve the recommendation effectiveness of the recommended objects; it can also meet the personalized display needs of the target account for object recommendations, effectively improving the accuracy of object recommendations and resulting in better recommendation performance.

Description

Technical Field

[0001] This disclosure relates to the field of Internet application technology, and in particular to an information interaction method, device, electronic device and storage medium. Background Technology

[0002] Currently, interactive media content is receiving considerable attention, such as object recommendations during media content display, like ad recommendations. However, related technologies suffer from limitations: object recommendations often feature monotonous display styles and fixed style switching, leading to poor recommendation performance. Furthermore, object recommendations are somewhat random, frequently interfering with media content browsing and further contributing to inaccurate recommendations, wasted resources, and poor overall performance. Summary of the Invention

[0003] This disclosure provides an information interaction method, apparatus, electronic device, and storage medium to at least solve the problems of inaccurate object recommendations, wasted recommendation resources, and poor recommendation performance in related technologies. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an information interaction method is provided, comprising: Displays the media content display page corresponding to the target account, where the target media content is displayed; On the media content display page, the object association information of the recommended object is displayed in the object recommendation display style matched with the target account. The recommended object is the object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content, which is used to describe the recommended object and / or to guide interaction for the recommended object.

[0004] In one possible implementation, the media content display page is used to present recommended media content, the target media content is the recommended media content, the recommended object is the object recommended by the target media content, and the object association information of the recommended object refers to the object material information and / or object interaction guidance information that can describe the recommended object extracted from the target media content based on the intelligent agent's content understanding of the target media content.

[0005] In one possible implementation, the object recommendation display style includes at least one layout style and style presentation sequence information corresponding to the at least one layout style; the step of displaying the object association information of the recommended object in the object recommendation display style matched with the target account on the media content display page includes: In the media content display page, the presentation sequence information is presented according to the style corresponding to the at least one layout style, and the at least one layout style is displayed in sequence. The object association information is displayed in each of the displayed layout styles.

[0006] In one possible implementation, the style presentation sequence information includes multiple first time periods arranged in sequence; the step of sequentially displaying the at least one layout style according to the style presentation sequence information corresponding to the at least one layout style includes: When the at least one layout style is not associated with the plurality of first time periods, the at least one layout style is associated and combined with the plurality of first time periods to obtain at least one style time sequence combination. The style time sequence combination includes the at least one layout style arranged sequentially according to the plurality of first time periods, with each first time period corresponding to one layout style. Based on the arrangement order of the plurality of first time periods in the target style time sequence combination of the at least one style time sequence combination, the layout styles corresponding to each of the plurality of first time periods are displayed sequentially. Alternatively, if the at least one layout style is associated with the plurality of first time periods, the layout styles associated with each of the plurality of first time periods are displayed sequentially according to the order in which the plurality of first time periods are arranged.

[0007] In one possible implementation, displaying the object association information in each of the displayed layout styles includes one of the following: The object association information is displayed in a carousel for each of the layout styles shown; Alternatively, in each of the displayed layout styles, the first object association information from the object association information is displayed, where the first object association information matches the target account more closely than the second object association information matches the target account; the first object association information and the second object association information belong to the object association information. Alternatively, the style presentation timing information corresponds to multiple first time periods, the object association information corresponds to information presentation timing information, the information presentation timing information includes multiple second time periods arranged in sequence, and the object association information includes timing object association information corresponding to each of the multiple second time periods arranged in sequence. The corresponding target timing object association information is displayed in the displayed target layout style; the target layout style is any of the aforementioned layout styles, the target timing object association information is any of the aforementioned timing object association information, and the second time period corresponding to the target timing object association information matches the first time period corresponding to the target layout style. In one possible implementation, the style presentation sequence information includes multiple first time periods arranged in sequence; the object association information includes multiple object association information, and the at least one layout style includes multiple layout styles; the step of sequentially displaying the at least one layout style according to the style presentation sequence information corresponding to the at least one layout style, and displaying the object association information in each displayed layout style, includes: The various object association information, the various layout styles, and the various first time periods are associated and combined to obtain at least one information style temporal combination; the information style temporal combination includes the various object association information and the various layout styles arranged sequentially according to the various first time periods, and each first time period corresponds to one layout style and at least one object association information; Based on the arrangement order of multiple first time periods in the target information style time sequence combination in the at least one information style time sequence combination, the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination are displayed sequentially, and at least one object association information corresponding to each first time period in the target information style time sequence combination is displayed in the layout style corresponding to each first time period.

[0008] In one possible implementation, the at least one layout style includes at least one of the following: a layout style dynamically constructed for the target account based on the agent; or a preset layout style in a preset layout style vector library that matches the target account.

[0009] In one possible implementation, the recommended display style for the object further includes dynamic visual styles corresponding to each of the at least one layout style; the method further includes: During the process of displaying the object association information in the target layout style, the visual style of the target layout style is updated based on the dynamic visual style corresponding to the target layout style; the target layout style is any of the layout styles.

[0010] In one possible implementation, the method further includes: Obtain information on the target account's content preference for the target media content and the target account's sensitivity to object recommendations; The object recommendation display style is determined based on the content preference information and the target account's sensitivity to object recommendations. The visual intensity of the object recommendation display style is positively correlated with the content preference degree represented by the content preference degree information, and the visual intensity of the object recommendation display style is negatively correlated with the recommendation sensitivity represented by the target account's sensitivity information to object recommendations.

[0011] In one possible implementation, determining the object recommendation display style based on the content preference information and the target account's sensitivity information to object recommendations includes: When the content preference information indicates a low content preference level and the sensitivity information indicates a high recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with the first visual intensity. In the case where the content preference information represents the content preference degree and the sensitivity information represents the recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with the second visual intensity. When the content preference information indicates a high degree of content preference and the sensitivity information indicates a low degree of recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with third visual intensity. Wherein, the first visual intensity is lower than the second visual intensity, and the second visual intensity is lower than the third visual intensity.

[0012] In one possible implementation, the recommended display style of the object for the first visual intensity includes a first layout style for the first visual intensity, and the style presentation timing information corresponding to the first layout style is continuous presentation. The object recommendation display style of the second visual intensity includes multiple second layout styles of the second visual intensity, and the style presentation sequence information corresponding to the second layout style is based on the sequential presentation of multiple first time periods arranged in order; or, the object recommendation display style of the second visual intensity includes a second layout style of the second visual intensity, and the style presentation sequence information corresponding to the second layout style is continuous presentation, and during the continuous presentation of the second layout style, the visual style of the interactive controls in the second layout style is updated based on the first dynamic visual style. The recommended display style for the object with the third visual intensity includes the third layout style with the third visual intensity. The style presentation sequence information corresponding to the third layout style is continuous presentation. During the continuous presentation of the third layout style, the third layout style is visually enhanced based on the second dynamic visual style.

[0013] In one possible implementation, the method further includes: Based on the intelligent agent's content understanding of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the target media content to obtain the object association information; Alternatively, the object association information includes temporal object association information corresponding to multiple second time periods. Based on the intelligent agent's content understanding of multiple content segments of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the multiple content segments to obtain temporal object association information corresponding to multiple second time periods. The arrangement order of the multiple second time periods matches the arrangement order of the multiple content segments in the target media content. The multiple second time periods arranged in the order are used as information presentation temporal information for the multiple temporal object association information.

[0014] In one possible implementation, the object material information decreases in the order of the plurality of second time periods, while the object interaction guidance information increases in the order of the plurality of second time periods.

[0015] In one possible implementation, displaying the object association information of the recommended object in the media content display page using the object recommendation display style matched with the target account includes: On the media content display page, the object association information of the recommended object is displayed in the object recommendation display style matched with the target account; When the recommended display style of the object has associated virtual resources, the associated virtual resources are displayed during the process of displaying the associated information of the object. The associated virtual resources are used for virtual resource compensation when the recommended object is obtained.

[0016] According to a second aspect of the present disclosure, an information interaction device is provided, comprising: The page display module is configured to display the media content display page corresponding to the target account, wherein the media content display page displays the target media content; The object recommendation module is configured to execute on the media content display page to display the object association information of the recommended object in an object recommendation display style that matches the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content and is used to describe the recommended object and / or to guide interaction with the recommended object.

[0017] In one possible implementation, the media content display page is used to present recommended media content, the target media content is the recommended media content, the recommended object is the object recommended by the target media content, and the object association information of the recommended object refers to the object material information and / or object interaction guidance information that can describe the recommended object extracted from the target media content based on the intelligent agent's content understanding of the target media content.

[0018] In one possible implementation, the object recommendation display style includes at least one layout style and style presentation sequence information corresponding to the at least one layout style; the object recommendation module includes: The first object recommendation unit is configured to execute on the media content display page, according to the style presentation sequence information corresponding to the at least one layout style, sequentially display the at least one layout style, and display the object association information in each displayed layout style.

[0019] In one possible implementation, the style presentation time sequence information includes multiple first time periods arranged in sequence; the first object recommendation unit includes: The first object recommendation subunit is configured to, when the at least one layout style is not associated with the multiple first time periods, associate and combine the at least one layout style with the multiple first time periods to obtain at least one style time sequence combination. The style time sequence combination includes the at least one layout style arranged sequentially according to the multiple first time periods, with each first time period corresponding to one layout style. Based on the arrangement order of the multiple first time periods in the target style time sequence combination of the at least one style time sequence combination, the layout styles corresponding to each of the multiple first time periods are displayed sequentially. Alternatively, the second object recommendation subunit is configured to, when the at least one layout style is associated with the plurality of first time periods, sequentially display the layout styles associated with each of the plurality of first time periods in the order in which the plurality of first time periods are arranged.

[0020] In one possible implementation, the first object recommendation unit includes one of the following sub-units: The first object association information display subunit is configured to rotate the object association information in each of the displayed layout styles; Alternatively, the second object association information display subunit is configured to display the first object association information in each of the displayed layout styles, wherein the first object association information has a higher matching degree with the target account than the second object association information has with the target account; the first object association information and the second object association information belong to the object association information. Alternatively, the third object association information display subunit is configured to execute the style presentation timing information corresponding to multiple first time periods, the object association information corresponding to information presentation timing information, the information presentation timing information including multiple second time periods arranged in sequence, the object association information including timing object association information corresponding to each of the multiple second time periods arranged in sequence, and displaying the corresponding target timing object association information in the displayed target layout style; the target layout style is any of the layout styles, the target timing object association information is any of the timing object association information, and the second time period corresponding to the target timing object association information matches the first time period corresponding to the target layout style. In one possible implementation, the style presentation sequence information includes multiple first time periods arranged in sequence; the object association information includes multiple object association information, and the at least one layout style includes multiple layout styles; the first object recommendation unit includes: The association combination subunit is configured to perform association combination of the multiple object association information, the multiple layout styles and the multiple first time periods to obtain at least one information style temporal combination; the information style temporal combination includes the multiple object association information and the multiple layout styles arranged sequentially according to the multiple first time periods, and each first time period corresponds to one layout style and at least one object association information. The third object recommendation subunit is configured to execute the arrangement order of multiple first time periods in the target information style time sequence combination based on the at least one information style time sequence combination, sequentially display the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination, and display at least one object association information corresponding to each first time period in the layout style corresponding to each first time period in the target information style time sequence combination.

[0021] In one possible implementation, the at least one layout style includes at least one of the following: a layout style dynamically constructed for the target account based on the agent; or a preset layout style in a preset layout style vector library that matches the target account.

[0022] In one possible implementation, the object recommendation display style further includes dynamic visual styles corresponding to each of the at least one layout style; the device further includes: The dynamic visual style update module is configured to update the visual style of the target layout style based on the dynamic visual style corresponding to the target layout style during the process of displaying the object association information in the target layout style; the target layout style is any of the layout styles.

[0023] In one possible implementation, the device further includes: The account-related information acquisition module is configured to acquire information on the target account's content preference for the target media content and the target account's sensitivity to object recommendations. The object recommendation display style determination module is configured to determine the object recommendation display style based on the content preference information and the target account's sensitivity information to object recommendations; The visual intensity of the object recommendation display style is positively correlated with the content preference degree represented by the content preference degree information, and the visual intensity of the object recommendation display style is negatively correlated with the recommendation sensitivity represented by the target account's sensitivity information to object recommendations.

[0024] In one possible implementation, the object recommendation display style determination module includes: The first object recommendation display style determination unit is configured to determine the object recommendation display style as the first visual intensity object recommendation display style when the content preference degree information indicates a low content preference degree and the sensitivity information indicates a high recommendation sensitivity. The second object recommendation display style determination unit is configured to determine the object recommendation display style as the object recommendation display style of the second visual intensity when the content preference degree information represents the content preference degree and the sensitivity information represents the recommendation sensitivity. The third object recommendation display style determination unit is configured to determine the object recommendation display style as the third visual intensity object recommendation display style when the content preference degree information represents a high content preference degree and the sensitivity information represents a low recommendation sensitivity. Wherein, the first visual intensity is lower than the second visual intensity, and the second visual intensity is lower than the third visual intensity.

[0025] In one possible implementation, the recommended display style of the object for the first visual intensity includes a first layout style for the first visual intensity, and the style presentation timing information corresponding to the first layout style is continuous presentation. The object recommendation display style of the second visual intensity includes multiple second layout styles of the second visual intensity, and the style presentation sequence information corresponding to the second layout style is based on the sequential presentation of multiple first time periods arranged in order; or, the object recommendation display style of the second visual intensity includes a second layout style of the second visual intensity, and the style presentation sequence information corresponding to the second layout style is continuous presentation, and during the continuous presentation of the second layout style, the visual style of the interactive controls in the second layout style is updated based on the first dynamic visual style. The recommended display style for the object with the third visual intensity includes the third layout style with the third visual intensity. The style presentation sequence information corresponding to the third layout style is continuous presentation. During the continuous presentation of the third layout style, the third layout style is visually enhanced based on the second dynamic visual style.

[0026] In one possible implementation, the device further includes: The first object association information extraction module is configured to perform content understanding of the target media content based on the intelligent agent, extract object material information and / or object interaction guidance information that can describe the recommended object from the target media content, and obtain the object association information. Alternatively, the second object association information extraction module is configured to perform the following: the object association information includes time-series object association information corresponding to multiple second time periods; based on the agent's understanding of multiple content segments of the target media content, the module extracts object material information and / or object interaction guidance information that can describe the recommended object from the multiple content segments to obtain time-series object association information corresponding to multiple second time periods; the arrangement order of the multiple second time periods matches the arrangement order of the multiple content segments in the target media content; the multiple second time periods arranged according to the arrangement order are used as information presentation time-series information of the multiple time-series object association information.

[0027] In one possible implementation, the object material information decreases in the order of the plurality of second time periods, while the object interaction guidance information increases in the order of the plurality of second time periods.

[0028] In one possible implementation, the object recommendation module includes: The second object recommendation unit is configured to execute on the media content display page to display the object association information of the recommended object in an object recommendation display style that matches the target account; The associated virtual resource display unit is configured to display the associated virtual resource during the process of displaying the associated information of the object when the recommended display style of the object has associated virtual resources. The associated virtual resource is used for virtual resource compensation when the recommended object is obtained.

[0029] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0030] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure.

[0031] According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0032] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: By displaying the media content display page corresponding to the target account, the media content display page shows the target media content. On the media content display page, the object association information of the recommended object is displayed in an object recommendation display style matched with the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to information obtained from understanding the target media content, used to describe the recommended object and / or to guide interaction with the recommended object. This associates the recommended object with the viewed target media content, effectively enhancing the presentation effect of the target media content, avoiding interference from the recommended object in the display of the target media content, and improving the effectiveness of the recommended object. Furthermore, the object recommendation display style of the recommended object matches the target account, realizing the linkage between the object association information and the object recommendation display style, making the object recommendation presentation more flexible and effective, and meeting the personalized display needs of the target account for object recommendations. The technical solution provided in this disclosure, by deriving the object association information of the recommended object from the viewed target media content and matching the display style of the recommended object with the target account, effectively improves the accuracy of object recommendations and realizes the effectiveness of object recommendations, thereby enabling effective utilization of recommendation resources and better recommendation performance of social platforms.

[0033] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0034] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0035] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0036] Figure 2This is a flowchart illustrating an information interaction method according to an exemplary embodiment.

[0037] Figure 3 This is a schematic diagram illustrating a media content display page according to an exemplary embodiment.

[0038] Figure 4a This is a schematic diagram illustrating a layout style according to an exemplary embodiment.

[0039] Figure 4b This is a schematic diagram illustrating, according to an exemplary embodiment, the presentation of object association information based on a third layout style with a third visual intensity, and the visual enhancement of the third layout style based on a second dynamic visual style during the continuous presentation of the third layout style.

[0040] Figure 5 This is a comparative illustration of a style strategy for recommending display styles of objects, according to an exemplary embodiment.

[0041] Figure 6 This is a schematic diagram illustrating the processing framework of an information interaction method according to an exemplary embodiment.

[0042] Figure 7 This is a schematic diagram illustrating an account preference style understanding according to an exemplary embodiment.

[0043] Figure 8 This is a schematic diagram illustrating an understanding of material according to an exemplary embodiment.

[0044] Figure 9 This is a schematic diagram illustrating an information interaction processing procedure between a real-time link and an offline link according to an exemplary embodiment.

[0045] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment.

[0046] Figure 11 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment.

[0047] Figure 12 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. Detailed Implementation

[0048] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0049] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0050] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, when user-related data is involved, user permission or consent is required when the following embodiments of this disclosure are applied to specific products or technologies, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0051] Artificial intelligence (AI) is the theory, methods, technology, and application systems that use digital computers or computers-controlled machines to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. AI software technology mainly includes computer vision, speech processing, natural language processing, and machine learning / deep learning.

[0052] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solutions provided in this application involve technologies such as natural language processing, which are specifically illustrated through the following embodiments.

[0053] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0054] In an optional embodiment, terminal 02 can provide information interaction and other services to any user. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0055] In an optional embodiment, server 01 can provide background services for terminal 02. Specifically, server 01 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0056] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information interaction method provided in this disclosure.

[0057] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0058] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment. Figure 2 As shown, the information interaction method may include the following steps.

[0059] In step S201, the media content display page corresponding to the target account is displayed, and the target media content is displayed on the media content display page.

[0060] In one specific embodiment, the target account can be any account on the target platform. The target platform can refer to the platform to which the media content display page belongs. For example, the target platform can be a social platform for interaction based on media content, such as a platform for social interaction based on videos, text, images, etc., such as a short video platform, etc., and this disclosure does not limit it.

[0061] In one specific embodiment, a media content display page can refer to a page on the target platform used to present media content for account browsing. For example, a media content display page may include: an information feed page for displaying recommended media content, i.e., the media content displayed on the media content display page is recommended media content; or, a page displaying non-recommended media content, such as a drama series page, etc., which is not limited in this disclosure. Drama series may include short dramas or films, etc., which are also not limited in this disclosure.

[0062] For example, media content may include content from a single medium or multimedia content, wherein multimedia content may include, but is not limited to, videos, images, and text, and videos may include short videos. Accordingly, as an example, a media content display page may include, but is not limited to, a video display page, such as a short video display page.

[0063] In one example, a media content display page can present multimedia content in an information feed format, such as the aforementioned information feed page. This information feed page can refer to a page that displays media content dynamically and continuously, such as a short video stream page. For example, a media content feed page can include a single-column information feed page where one piece of media content is currently displayed on the screen, and users can switch to browse other media content by swiping.

[0064] Reference Figure 3 As an example, a short video stream page may include a single-column short video stream page. For instance, the short videos displayed on this short video stream page may be arranged vertically, and users can infinitely load new short videos by swiping (e.g., swiping up and down).

[0065] In the embodiments of this specification, the target media content may refer to the media content currently displayed on the screen, such as the short video currently displayed on the screen in a single-column short video stream page.

[0066] In practical applications, the target account can access the target platform, such as the target application corresponding to the target platform, and view different pages on the target platform. When triggered to view a media content display page, the media content display page corresponding to the target account can be displayed, which can show the target media content, for example... Figure 3 As shown.

[0067] In step S203, on the media content display page, the object association information of the recommended object is displayed in the object recommendation display style matched with the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content, which is used to describe the recommended object and / or to guide interaction for the recommended object.

[0068] In the embodiments of this specification, the object recommendation display style matched with the target account may refer to the object recommendation display style preferred by the target account. In one example, it may be obtained by using an intelligent agent to understand and analyze the account-related information based on the target account's account-related information. Exemplarily, the intelligent agent in the embodiments of this specification may refer to an intelligent agent that includes a large model (e.g., a large language model). Optionally, the large language model may be a multimodal large language model, which is not limited in this disclosure.

[0069] In one specific embodiment, the aforementioned account-related information may include, but is not limited to, information on the target account's content preference for target media content and the target account's sensitivity to object recommendations. For example, the target account's content preference information for target media content can be used to characterize the target account's level of content preference (liking) for the target media content. As an example, the content preference information may include information characterizing the target account's level of content preference (liking), such as information that quantifies the level of content preference, such as low content preference, medium content preference, and high content preference. Alternatively, a preference score can be used to characterize the content preference information, where the preference score is directly proportional to the level of content preference represented by the content preference information; for example, the higher the level of content preference represented by the content preference information, the higher the preference score. This disclosure does not limit this.

[0070] In one example, the sensitivity information of a target account to object recommendations can be used to characterize the target account's sensitivity to object recommendations, that is, to characterize the target account's perception of the object recommendation event or the recommended object information. For example, some accounts have a weak perception of recommended objects (such as advertisements), and recommended objects are not easy to attract the attention of these accounts; therefore, these accounts can be considered to have a weak sensitivity to object recommendations. Some accounts have a strong perception of recommended objects, and recommended objects are easy to attract the attention of these accounts; therefore, these accounts can be considered to have a high sensitivity to object recommendations. As an example, the sensitivity information of a target account to object recommendations can include information characterizing the target account's sensitivity (perception) to object recommendations. For example, it can be information that quantifies sensitivity, such as low sensitivity, medium sensitivity, or high content sensitivity. Alternatively, a sensitivity score can be used to characterize sensitivity information. The sensitivity score is directly proportional to the sensitivity represented by the sensitivity information; for example, the higher the sensitivity represented by the sensitivity information, the higher the sensitivity score. This disclosure does not limit this.

[0071] In the embodiments of this specification, the aforementioned object recommendation display style can refer to a style used to display recommended objects. In one example, the object recommendation display style may include a layout style, such as a template style, which provides a layout framework for displaying information. The information to be displayed can be filled into the layout style, thus enabling the layout style to carry the information display. For example, object association information can be filled into the layout style for display, thereby realizing the presentation of recommended objects. Exemplarily, object association information filled into the layout style can form recommended object information, thereby enabling the display of the recommended object information, that is, displaying the object association information of the recommended object in the object recommendation display style matching the target account.

[0072] In one specific embodiment, a layout style can be used to indicate the display position relationship of at least one type of information to be displayed. Based on this, the layout style may include at least one information-filling area for filling the information to be displayed, and the display position relationship of the at least one information-filling area controls the display position relationship of at least one type of information to be displayed. Optionally, the layout style may also include a basic visual style, that is, the layout style carries a basic visual style, so that the information to be displayed can be filled into the layout style for display. For example, the basic visual style may include visual styles such as color, background, and font, which are not limited in this disclosure. In other words, the layout style can be regarded as a template style indicating the display position relationship of the information to be displayed, and the information to be displayed can be filled into this template style.

[0073] For example, layout styles can be like... Figure 4a As shown, for example Figure 4a The layout style shown in 40 can be a strong style, such as the third layout style with third visual intensity. Figure 4a The numbers 41-45 shown may refer to multiple information-filling areas in this layout style. For example, as... Figure 4b As shown in 46, it can be a display diagram where object-related information (i.e., information to be displayed) is filled into a strong style.

[0074] In another example, the aforementioned object recommendation display style may include at least one layout style and the style presentation sequence information corresponding to that at least one layout style. It is understood that the object recommendation display style includes not only the layout style but also the timing of its display. For example, the style presentation sequence information can be used to indicate the timing of the presentation of the at least one layout style, such as multiple corresponding, sequentially arranged first time periods, meaning that the at least one layout style is displayed within these corresponding, sequentially arranged first time periods. In one example, the layout style may include a template style, used to provide a layout framework for displaying information. The information to be displayed can be filled into the layout style, enabling the layout style to carry the information display. For example, when displaying at least one layout style according to the style presentation sequence information, object association information can be filled into each displayed layout style to achieve the presentation of the recommended object. For example, object association information filled into each layout style can form recommended object information, thereby allowing the recommended object information to be displayed, i.e., displaying the object association information of the recommended object using the object recommendation display style matching the target account.

[0075] In one specific embodiment, the layout style may include, but is not limited to, native styles (e.g., tag styles, such as...). Figure 4a As shown in 48), single-line layout style (e.g.) Figure 4a As shown in 49), double-line layout style (e.g.) Figure 4a (as shown in 410), card layout styles larger than the preset area (e.g.) Figure 4a (as shown in 40), etc., this disclosure does not limit this. The above-mentioned recommended object information can be regarded as recommended advertisements, used to recommend recommended objects. Optionally, as an example, the above-mentioned single-line layout style and double-line layout style can be regarded as weak styles, and the card layout style larger than the preset area can be regarded as strong styles.

[0076] In the embodiments of this specification, the recommended object can refer to an object recommended during the display of target media content. For example, the recommended object can be an object associated with the target media content, which can be an object related to the target media content.

[0077] In one example, if the target media content is recommended media content, the object associated with the target media content can be the recommended object in the target media content, such as the object explained or introduced in the target media content. For example, the object can include, but is not limited to, physical items or virtual items. For example, physical items can include rice cookers, clothes, etc., and virtual items can include games, learning methods, etc. This disclosure does not limit this.

[0078] In another example, as mentioned above, the media content display page can be a non-recommended media content display page, such as a TV series page. Correspondingly, the object associated with the target media content can refer to an object related to the content of the target media content. For example, if the target media content displays scenery, the recommended object can be determined to be the scenic spot closest to the target account's current location. This disclosure does not limit this.

[0079] In the embodiments of this specification, the object association information of the recommended object can refer to the content understanding obtained from the target media content, used to describe the recommended object and / or to guide interaction for the recommended object. In other words, the object association information of the recommended object can be used to describe the recommended object and / or to guide interaction for the recommended object. For example, content understanding of the target media content can obtain at least one of the following: object material information describing the recommended object, or object interaction guidance information corresponding to the interaction guidance for the recommended object.

[0080] In one example, object material information can refer to material information used to describe the recommended object, such as including but not limited to object attribute information (such as the brand, material, function, specifications, etc. of the recommended object, such as product introduction information), virtual resource compensation information related to the recommended object (such as discount information), and information representing the trust level of the recommended object (trust endorsement), etc.

[0081] In one example, object interaction guidance information may include, but is not limited to, object interaction guidance text, object interaction guidance buttons, etc., such as guiding users to obtain information about recommended objects, such as an object interaction guidance button that says "Click to purchase for a limited time".

[0082] For example, if the target media content describes a rice cooker, the recommended object can be identified as that rice cooker. Accordingly, the object-related information can be the rice cooker's description and / or interactive guidance information specific to that rice cooker. For instance, the rice cooker's description could include its brand, materials, functions, user reviews, etc., such as its 1.2-liter small capacity, food-grade non-stick coating, and one-button operation; or information representing the trustworthiness of the recommended object, such as official promotions and product authenticity guarantees. Alternatively, it could include virtual resource compensation information related to the recommended object, such as limited-time flash sales or promotional offers.

[0083] The interactive guidance information for the rice cooker may include links to obtain the rice cooker, or guidance text or buttons for interactive actions, such as clicking on a limited-time offer or clicking to download and purchase the rice cooker application.

[0084] In one specific embodiment, the aforementioned media content display page can be used to present recommended media content. Based on this, the target media content can be the recommended media content. Correspondingly, the recommended object can be an object recommended by the target media content, such as an object explained or introduced within the target media content. The object association information of the recommended object refers to the extraction of object material information and / or object interaction guidance information that can describe the recommended object from the target media content based on the agent's content understanding. By further displaying the object association information of the recommended object when the recommended media content itself is content recommended by an object, the recommended object can be an object recommended by the target media content, effectively enhancing the recommendation effect of the recommended media content.

[0085] In one optional embodiment, the understanding of the target account's matched object recommendation display style and the understanding of the target media content can both be implemented using an intelligent agent, and this disclosure does not limit this. For example, the intelligent agent may include a large language model, which can input the target media content (e.g., images, audio, text, etc.) into the large language model for content understanding and output object association information. Furthermore, it can input the target account's content preference information for the target media content and the target account's sensitivity information to object recommendations into the large language model for content understanding and output the target account's matched object recommendation display style.

[0086] For example, the aforementioned large language model can be a pre-trained large language model, or it can be obtained by fine-tuning a pre-trained large language model based on training sample data. For example, the training sample data can include a large amount of media content and content understanding tags corresponding to each media content, thereby allowing supervised training of the pre-trained large language model based on this large amount of media content and content understanding tags; this disclosure does not limit this approach. Alternatively, it can be obtained by supervised training of the pre-trained large language model based on account-related information of a large number of accounts and style tags labeled for each account; this disclosure does not limit this approach either. The aforementioned two large language models can be the same or different large language models; this disclosure does not limit this approach either.

[0087] In one possible implementation, the object recommendation display style may include at least one layout style and style presentation sequence information corresponding to the at least one layout style. Based on this, the above-mentioned display of object association information of recommended objects in the media content display page using the object recommendation display style matched with the target account may include: in the media content display page, sequentially displaying the at least one layout style according to the style presentation sequence information corresponding to the at least one layout style, and displaying object association information in each displayed layout style. It is understood that the layout style and the corresponding object association information are displayed simultaneously. This disclosure does not limit the sequential display; for example, it can be sorted based on the target account's preference for layout styles, with higher preference levels resulting in a later ranking. The display of object association information is also not limited, as long as the object association information can be fully presented. By setting the recommended display style for an object, including at least one layout style and the corresponding style presentation sequence information, the layout style and its presentation sequence can be matched with the target account. The dynamic display order of the layout styles makes the layout styles carrying the associated information of the object more flexible and rich, meeting the personalized needs of the target account for layout styles. Furthermore, the dynamic presentation sequence of the layout styles can be matched with the target account, meeting the target account's need for in-depth interaction when browsing target media content, thereby improving the personalization of the recommended object display and the effectiveness of the recommendation.

[0088] In one specific embodiment, the above-mentioned at least one layout style may include at least one of the following: a layout style dynamically constructed by an agent for a target account, such as a layout style dynamically constructed by an agent for a target account (e.g., Figure 5 Layout styles generated by AI (in the context of AI) that are preferred by the target account; or preset layout style vector libraries (e.g., AI-generated layouts). Figure 5 The preset layout styles (manually set by the user) match the target account. For example, the preset layout style vector library can be used to store multiple preset layout styles; optionally, these multiple preset layout styles can be stored in vector form, which is not limited in this disclosure. By using layout styles dynamically constructed for the target account based on the agent, or preset layout styles matching the target account in the preset layout style vector library, the target account's preference for layout styles can be better met. This allows for improved perception of recommended objects by the target account based on their display style, thereby increasing the target account's engagement with the recommended objects.

[0089] In one possible implementation, the style presentation sequence information may include multiple first time periods arranged in sequence. Based on this, the above-mentioned display of at least one layout style according to the style presentation sequence information corresponding to at least one layout style, and displaying object association information in each displayed layout style, may include: In cases where the at least one layout style is not associated with the plurality of first time periods (i.e., the plurality of first time periods are independent of the at least one layout style and have no corresponding relationship with it), the at least one layout style can be associated and combined with the plurality of first time periods to obtain at least one style time sequence combination. This style time sequence combination includes the at least one layout style arranged sequentially according to the plurality of first time periods, with each first time period corresponding to one layout style. Based on the arrangement order of the plurality of first time periods in the target style time sequence combination, the layout styles corresponding to each of the plurality of time periods are displayed sequentially. Alternatively, if the at least one layout style is associated with the plurality of first time periods, that is, if the plurality of first time periods correspond to the at least one layout style, then the layout styles associated with each of the plurality of first time periods can be displayed sequentially according to their ordered arrangement.

[0090] For example, multiple first time periods can be: 3s-10s, 10s-15s, 15s-25s, and this disclosure does not limit them. Here, 3s, 10s, 15s, and 25s can refer to the duration of the target account browsing the target media content, or they can correspond to the playback progress of the target media content (such as the time on the video timeline).

[0091] By determining whether the sequentially arranged time periods presented by the style are related to the at least one layout style, differentiated display processing can be performed, making the layout style presentation order more adaptable and more flexible.

[0092] In one specific embodiment, displaying the object association information in each of the shown layout styles may include one of the following: The object association information is rotated across each displayed layout style. For example, the object association information can be rotated across each displayed layout style.

[0093] Alternatively, in each displayed layout style, the first object association information from the object association information can be shown. The first object association information has a higher matching degree with the target account than the second object association information. The first object association information and the second object association information belong to the object association information. In other words, object association information can be filtered, and a portion of the filtered object association information (i.e., the first object association information) can be displayed in the layout style, so that the first object association information with a higher matching degree with the target account is presented. This can meet the target account's need to understand the information of the recommended object.

[0094] Alternatively, the style presentation timing information corresponds to multiple first time periods, the object association information corresponds to information presentation timing information, the information presentation timing information includes multiple second time periods arranged in sequence, and the object association information includes timing object association information corresponding to each of the multiple second time periods arranged in sequence. The corresponding target timing object association information is displayed in the target layout style. The target layout style is any of the aforementioned layout styles, the target timing object association information is any of the aforementioned timing object association information, and the second time period corresponding to the target timing object association information matches the first time period corresponding to the target layout style. In other words, both the layout style and the object association information have display opportunities, allowing them to be displayed according to their respective display opportunities. When the object association information is displayed, it can be filled into the layout style that is currently being displayed at the time of display.

[0095] In one specific embodiment, the second start time and second end time corresponding to the multiple second time periods can be the same as the first start time and second end time corresponding to the multiple first time periods; or the second start time can be before the first start time or the second end time can be after the first end time, so as to ensure that object association information can be filled into the layout style. For example, the sorting of the multiple second time periods and the sorting of the multiple first time periods can both be sorted according to the direction of increasing display time progress of the media content, and this disclosure does not limit this.

[0096] In one specific embodiment, for a second time period corresponding to the target time sequence object association information to match a first time period corresponding to the target layout style, in one example, multiple second time periods and multiple first time periods can be identical in terms of the number of time periods, the length of each time period, and the order of the multiple time periods. Based on this, matching a second time period corresponding to the target time sequence object association information with a first time period corresponding to the target layout style can mean that the second time period corresponding to the target time sequence object association information and the first time period corresponding to the target layout style are the same, for example, both being 3s-10s of video playback progress. In another example, where multiple second time periods and multiple first time periods can differ in at least one aspect of the number of time periods, the length of each time period, and the order of the multiple time periods, matching a second time period corresponding to the target time sequence object association information with a first time period corresponding to the target layout style can mean that both the second time period corresponding to the target time sequence object association information and the first time period corresponding to the target layout style match the current time, i.e., there is a temporal overlap at the current time.

[0097] In one optional implementation, the sequential display of layout styles and the display of target time-series object association information within the target layout style may include: determining a first time period corresponding to the current time, thereby determining the layout style corresponding to the first time period corresponding to the current time as the target layout style. Based on this, the target layout style can be displayed at the current time. Further, a second time period corresponding to the current time can be determined, and the time-series object association information corresponding to the second time period corresponding to the current time can be determined as the target time-series object association information, thereby displaying the target time-series object association information corresponding to the current time within the target layout style displayed at the current time.

[0098] By setting up flexible and diverse ways to display object-related information, the flexibility and effectiveness of displaying object-related information can be improved, thereby enhancing the target account's awareness of the recommended objects and improving the object recommendation effect.

[0099] In another possible implementation, the style presentation sequence information may include multiple first time periods arranged in sequence; the object association information may be multiple object association information, and the at least one layout style may be multiple layout styles. Based on this, the above-mentioned presentation sequence information according to the style of at least one layout style, sequentially displaying the at least one layout style, and displaying object association information in each displayed layout style, may include: The various object association information, the various layout styles, and the various first time periods are associated and combined to obtain at least one information style temporal combination; the information style temporal combination includes the various object association information and the various layout styles arranged sequentially according to the various first time periods, and each first time period corresponds to one layout style and at least one object association information; Based on the arrangement order of multiple first time periods in the target information style time sequence combination in the at least one information style time sequence combination, the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination are displayed sequentially, and at least one object association information corresponding to each first time period in the target information style time sequence combination is displayed in the layout style corresponding to each first time period.

[0100] In one example, if the object association information does not have information presentation sequence information, it can be randomly divided into multiple first time periods. Alternatively, it can be combined based on AI understanding, for example, displaying descriptive object information in the earlier first time period and interactive guidance information in the later first time period to meet the user's interactive link needs for browsing content depth. This disclosure does not limit this.

[0101] In another example, if the object association information includes information presentation timing information, each second time period in the information presentation timing information can be matched with multiple first time periods. For example, for any first time period, it can be matched with multiple second time periods to obtain the intersection of the time periods matched by the first time period in multiple second time periods. This allows the determination of the time-series object association information corresponding to that first time period (i.e., the time-series object association information within the intersection of time periods). This enables the combination relationship between time-series object association information and first time periods, thereby achieving the association combination of multiple time-series object association information, multiple layout styles, and multiple first time periods. In subsequent demonstrations, the layout style and time-series object association information can be displayed based on the first time periods.

[0102] By associating and combining multiple object association information, multiple layout styles, and multiple first time periods, at least one information style time sequence combination is obtained. Based on the arrangement order of multiple first time periods in a target information style time sequence combination, the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination are displayed sequentially. In the layout style corresponding to each first time period, at least one object association information corresponding to each first time period in the target information style time sequence combination is displayed. This achieves flexible display of the above-mentioned multiple object association information and multiple layout styles under multiple first time periods, realizes the richness of display of multiple object association information and multiple layout styles under dynamic display time sequence, and greatly enhances the differentiation of the display of recommended objects based on accounts.

[0103] In one example, refer to Figure 6 The aforementioned understanding of media content and account preference styles can be achieved based on an AI-powered intelligent perception system. Once object association information and recommended display styles are obtained from this system, they can be input into a dynamic component library. This library then performs the combined processing described above, resulting in personalized recommendations that enhance the information of the target media content and match the recommended display styles with the target account, thereby increasing the target account's engagement with the recommended content. Conversion factors can include style timing and dynamic visual styles; style timing refers to the sequence of style presentation. Behavioral and guidance insights correspond to the understanding of account preference styles (i.e., the understanding of the recommended display styles matched to the target account). This can be achieved by analyzing user behavior path data, identifying user intent, and matching interactive guidance during the user's interaction and consumption stages to obtain the target account's preferred recommended display styles.

[0104] Reference Figure 5 Taking advertising as an example, the display of recommended objects in the embodiments of this specification (corresponding to...) Figure 5 (After optimization) and Figure 5 Compared to the previous version (i.e., those outside the embodiments of this specification), the display of recommended objects in the embodiments of this specification can be tailored to different user (account) style preferences and media content understanding, presenting the object association information of recommended objects in styles that match different user preferences. Compared to the previous version, where the object recommendation display style was monotonous, style switching was fixed, and the recommendation information was unrelated to media content, the technical solution of the embodiments of this specification effectively improves the accuracy of object recommendations by deriving the object association information from the browsed target media content and matching the display style of the recommended objects with the target account. This achieves the effectiveness of object recommendations, allowing for the effective utilization of recommendation resources and better recommendation performance on social platforms.

[0105] By displaying the media content display page corresponding to the target account, the media content display page shows the target media content. On the media content display page, the object association information of the recommended object is displayed in an object recommendation display style matched with the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to information obtained from understanding the target media content, used to describe the recommended object and / or to guide interaction with the recommended object. This associates the recommended object with the viewed target media content, effectively enhancing the presentation effect of the target media content, avoiding interference from the recommended object in the display of the target media content, and improving the effectiveness of the recommended object. Furthermore, the object recommendation display style of the recommended object matches the target account, realizing the linkage between the object association information and the object recommendation display style, making the object recommendation presentation more flexible and effective, and meeting the personalized display needs of the target account for object recommendations. The technical solution provided in this disclosure, by deriving the object association information of the recommended object from the viewed target media content and matching the display style of the recommended object with the target account, effectively improves the accuracy of object recommendations and realizes the effectiveness of object recommendations, thereby enabling effective utilization of recommendation resources and better recommendation performance of social platforms.

[0106] Reference Figure 4b In an optional implementation, the above-mentioned recommended display style may further include dynamic visual styles corresponding to each of the at least one layout style. For example, the dynamic visual style may refer to a visual style other than the layout style, or it may refer to a visual style that can be dynamically added to the layout style to update the visual presentation effect of the layout style. For example, dynamic visual styles may include, but are not limited to: scrolling information display in the layout style, scrolling halos on controls in the layout style, changing the color of buttons in the layout style, enhancing the visual prominence of the layout style, etc., and this disclosure does not limit this. For example, a visual style that can be dynamically added to the layout style, such as... Figure 4b As shown in 47.

[0107] Accordingly, the above method may further include: during the process of displaying the object association information in the target layout style, updating the visual style of the target layout style based on the dynamic visual style corresponding to the target layout style, for example... Figure 4b The left side of the image Figure 4b As shown in the right-hand diagram. The target layout style can be any of the layout styles described. By setting the object recommendation display style, which also includes the dynamic visual styles corresponding to each of the at least one layout style, the display flexibility and effectiveness of the recommended objects can be further improved.

[0108] Reference Figure 7In one possible implementation, the method may further include: acquiring information on the target account's content preference for target media content and the target account's sensitivity to object recommendations. For details on content preference information and sensitivity information, please refer to the relevant content above, which will not be elaborated further here. For example, interaction data of the target account on the target platform can be acquired, which may include historical interaction data or real-time interaction data. In one example, interaction data may include, but is not limited to, user operation behavior data (e.g., clicks, views, etc.), user interaction intent (e.g., exploration and purchase, etc.), user interaction stages (e.g., decision-making, retention, etc.). Therefore, AI can be used to perform perceptual analysis on the interaction data to determine the target account's content preference for target media content and the target account's sensitivity to object recommendations, thereby obtaining information on the target account's content preference for target media content and the target account's sensitivity to object recommendations. For example, if the perceptual analysis reveals that the target account has a high preference for the "withdraw" type corresponding to the target media content, it can be determined that the target account's content preference information for the target media content is high.

[0109] Furthermore, the display style of object recommendations can be determined based on content preference information and the target account's sensitivity to object recommendations. For example, the content preference information and the target account's sensitivity to object recommendations can be input into a large language model to understand the target account's style preferences and obtain the object recommendation display style. For example, the large language model can determine the account type of the target account, and thus determine the matching object recommendation display style based on the account type. The account type can be one of several preset account types, and this disclosure does not limit the number of preset account types.

[0110] The visual intensity of the object recommendation display style can be positively correlated with the content preference degree (interest level) represented by the content preference degree information; for example, the higher the content preference degree represented by the content preference degree information, the stronger the visual intensity of the object recommendation display style. Conversely, the visual intensity of the object recommendation display style can be negatively correlated with the recommendation sensitivity (or simply sensitivity) represented by the target account's sensitivity information to object recommendations; for example, the higher the target account's recommendation sensitivity represented by the sensitivity information to object recommendations, the weaker the visual intensity of the object recommendation display style. Exemplarily, the visual intensity of the object recommendation display style can include various visual intensities, and this disclosure does not limit this.

[0111] By assessing the target account's sensitivity to the recommended content and its interest in the target media content, the visual intensity of the recommended content display style can be determined. This approach avoids disrupting the browsing of the target media content while ensuring that the recommended content receives sufficient attention, thus achieving a two-way enhancement of both the browsing of the target media content and the recommendation of the recommended content.

[0112] In one specific embodiment, determining the object recommendation display style based on the content preference information and the target account's sensitivity information to object recommendations may include: When the content preference information indicates a low level of content preference and the sensitivity information indicates a high level of recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with the first visual intensity, for example... Figure 7 The original styles shown in the top row are those corresponding to "high sensitivity, low interest".

[0113] When the content preference information represents the degree of content preference, and the sensitivity information represents the recommendation sensitivity, the object recommendation display style is determined to be an object recommendation display style with a second visual intensity, such as a single-line layout style, a double-line layout style, etc. Optionally, the object recommendation display style being an object recommendation display style with a second visual intensity can refer to object recommendation display styles that include a second visual intensity, for example... Figure 7 The double-line layout style corresponding to "Medium sensitivity, medium interest" in the middle row corresponds to the card layout style on the left and right sides.

[0114] When the content preference information indicates a high degree of content preference and the sensitivity information indicates a low degree of recommendation sensitivity, the object recommendation display style is determined to be the third visual intensity object recommendation display style, for example... Figure 7 The bottom row shows strong styles corresponding to "low sensitivity, high interest," such as card layout styles that are larger than the preset area.

[0115] Wherein, the first visual intensity may be lower than the second visual intensity, and the second visual intensity may be lower than the third visual intensity.

[0116] The first visual intensity can be lower than the second visual intensity, and the second visual intensity can be lower than the third visual intensity. By setting three object recommendation display styles with different visual intensities, diverse needs for content preference and recommendation sensitivity can be met. This avoids disturbing the browsing of target media content while ensuring that the recommended objects receive sufficient attention, thereby improving the interactive engagement of object recommendations.

[0117] In one specific embodiment, the object recommendation display style of the first visual intensity may include a first layout style of the first visual intensity, and the style presentation sequence information corresponding to the first layout style is continuous presentation; for example Figure 7 The native style corresponding to "high sensitivity, low interest" in the top row is continuously displayed.

[0118] The aforementioned recommended display style for objects with the second visual intensity may include multiple second layout styles for the second visual intensity. The presentation sequence information of these multiple second layout styles is based on the sequential presentation of multiple first time periods arranged in order, for example... Figure 7 The middle row shows the sequential presentation of weak to strong styles corresponding to "medium sensitivity, medium interest"; or, the recommended display style of the object of the second visual intensity includes a second layout style of the second visual intensity, the style presentation sequence information corresponding to the second layout style is continuous presentation, and during the continuous presentation of the second layout style, the visual style of the interactive controls in the second layout style is updated based on the first dynamic visual style.

[0119] The recommended display style for the object with the third visual intensity includes a third layout style with the third visual intensity. The style presentation sequence information corresponding to the third layout style is continuous presentation, and during the continuous presentation of the third layout style, the third layout style is visually enhanced based on the second dynamic visual style. For example... Figure 7 The strong style corresponding to "low sensitivity, high interest" in the bottom row is continuously presented, and after 17 seconds, the strong style is visually enhanced based on the second dynamic visual style.

[0120] For example, the first dynamic visual style and the second dynamic visual style may be the same or different. For instance, they may belong to a preset dynamic visual style, which may include, but is not limited to: scrolling information display in the layout style, scrolling halo on the controls in the layout style, changing the color of the buttons in the layout style, enhancing the visual prominence of the layout style, etc. This disclosure does not limit them.

[0121] As an example, the object recommendation display styles for the first visual intensity, the second visual intensity, and the third visual intensity can be shown in Table 1 below.

[0122] Table 1

[0123] Where Xs can refer to the end time of continuous display. X can be a value greater than 0. The recommended display style for objects with the first visual intensity can be the native style, the recommended display style for objects with the second visual intensity can be one second layout style (e.g., weak style - single line, weak style - double line, i.e., single line layout style, double line layout style) or multiple second layout styles (e.g., three-segment - native style / weak style / strong style), and the recommended display style for objects with the third visual intensity can be the strong style.

[0124] It is understandable that the above 0s→4s→10s→Xs can correspond to three first time periods: 0s→4s, 4s→10s, and 10s→Xs.

[0125] In an optional embodiment, visually enhancing the third layout style based on the second dynamic visual style may include adding layout styles on top of the third layout style. That is, the second dynamic visual style may include incremental layout styles, thereby increasing the layout of the third layout style, which can display more information and make it more visually prominent. For example Figure 7 The strong style corresponding to "low sensitivity, high interest" in the bottom row is continuously presented, and after 17 seconds, it is visually enhanced based on the second dynamic visual style. The incremental layout styles included in the second dynamic visual style can be as follows: Figure 4b As shown in 47.

[0126] By setting different layout styles and the corresponding style presentation sequence information, we can meet the diverse needs of different sensitivities and content preferences, thereby effectively improving the display effectiveness of recommended objects and enhancing their interactive participation.

[0127] Reference Figure 8 In one possible implementation, the content understanding of the target media content can be either a holistic understanding or a segmented understanding of the target media content. This allows the object association information of the recommended object to be synchronized with the progress of the target media content, effectively enhancing the content presentation effect and improving the recommendation performance. Based on this, the method may further include: Based on the intelligent agent's understanding of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the target media content to obtain the object association information. It can be understood that this involves a holistic understanding of the target media content.

[0128] Alternatively, the aforementioned object association information may include time-series object association information corresponding to multiple second time periods. Based on the agent's understanding of multiple content fragments of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the multiple content fragments to obtain time-series object association information corresponding to multiple second time periods. The arrangement order of these multiple second time periods matches the arrangement order of the multiple content fragments in the target media content. The multiple second time periods arranged in the stated order can be used as information presentation time-series information for the multiple time-series object association information.

[0129] In one example, the arrangement order of the plurality of second time periods matches the arrangement order (e.g., display progress order) of the plurality of content segments in the target media content, which can mean that the arrangement order is consistent. The plurality of content segments can be divided based on the aforementioned plurality of second time periods. This disclosure does not limit the number of the plurality of second time periods or the duration of each second time period.

[0130] For example, the aforementioned multiple second time periods can be pre-set, or they can be dynamically divided by the intelligent agent based on its understanding of the target media content. Multiple content segments correspond to multiple second time periods, and the temporal object association information corresponding to each second time period comes from the content understanding of the content segments corresponding to each second time period. The temporal object association information may include object material information and / or object interaction guidance information.

[0131] Reference Figure 8 In a specific example, taking video (i.e., source material) as the target media content, the video length can be greater than or equal to 23 seconds, and the video timeline can be as follows: Figure 8 As shown. Multiple second time periods can include: 0s-3s, 3s-8s, 8s-17s, 17s-19s, 19s-21s, and 21s-23s. Correspondingly, the time-series object association information corresponding to each of the multiple second time periods can be as follows: Figure 8 The time-series object association information under each second time period includes, for example, "XX brand rice cooker", "Flash sale price XX", "1.2L small capacity", "food-grade non-stick pan", "1-button operation", "genuine product", "limited-time offer", "click link to purchase", etc. For example, the information types of the time-series object association information can include product introduction, promotional offers, trust endorsements, interactive guidance, etc.

[0132] In one example Figure 8 In this context, ASR can refer to Automatic Speech Recognition, such as converting speech in a video into text. OCR can refer to Optical Character Recognition, such as recognizing text in video image frames. The ASR / OCR functionality can be integrated into a large language model; or it can be independent of the large language model. For example, it can extract text from speech and images in a video based on ASR / OCR technology, and then perform content understanding based on the large language model to obtain object association information. This disclosure does not limit this aspect.

[0133] In one specific embodiment, the object material information can decrease in the order of the plurality of second time periods, while the object interaction guidance information increases in the order of the plurality of second time periods. That is, more object material information can be displayed in the earlier second time periods to introduce the recommended object, while more object interaction guidance information can be displayed in the later second time periods. This allows for effective interaction guidance as the target account's browsing depth increases, thereby enhancing the interaction depth based on the recommended object as the browsing time of the target media content increases.

[0134] In one optional implementation, displaying the object association information of the recommended object in the object recommendation display style matched by the target account on the media content display page may include: displaying the object association information of the recommended object in the object recommendation display style matched by the target account on the media content display page; Furthermore, when the object recommendation display style has associated virtual resources, the associated virtual resources are displayed during the process of displaying the object association information. These associated virtual resources can be used for virtual resource compensation when acquiring the recommended object. For example, the associated virtual resources may include red envelopes (e.g., cash gifts). Figure 5 In the bottom right corner, red envelopes, coupons, etc. can be displayed within a time period of 10s-Xs, but this disclosure does not impose any restrictions on this.

[0135] When the recommended display style includes a related red envelope, virtual resource information such as red envelopes can be displayed. For example, if the strong display style includes a red envelope, displaying the red envelope can enhance the deep interaction of the recommended object. Reference Figure 9In one optional implementation, considering the timeliness and cost issues of large language models, the process can be divided into real-time and offline dual-links. For example, in the real-time link, the following can be performed sequentially: content retrieval (retrieving recommended media content), distribution, exposure, and conversion. After content retrieval, the server can perform content optimization and style optimization based on media content understanding and account preference style understanding. For instance, based on media content understanding and account preference style understanding, object association information and object recommendation display styles can be obtained, which can then be dynamically combined based on a dynamic component library to display recommended objects for different accounts. Optionally, during terminal exposure, account behavior data can also be collected in real time to perform post-testing on the display of recommended objects, thereby dynamically adjusting the displayed object association information or style to achieve end-to-end optimization. In the offline link, content style tags (e.g., including object association information obtained from content understanding and object recommendation styles obtained from account preference style understanding) and a content style optimization vector library can be generated based on material understanding and content understanding. This content style optimization vector library can include object association information and object recommendation styles combined for each account. Thus, when the target account browses the target media content, the object association information and the object recommendation display style are matched from the content style optimization vector library based on the target account's account identifier, realizing offline object recommendation interaction.

[0136] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment. (Refer to...) Figure 10 The information interaction device may include: The page display module 1001 is configured to execute the display of the media content display page corresponding to the target account, wherein the media content display page displays the target media content. The object recommendation module 1003 is configured to execute on the media content display page to display the object association information of the recommended object in an object recommendation display style that matches the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content, which is used to describe the recommended object and / or to guide interaction for the recommended object.

[0137] By displaying the media content display page corresponding to the target account, the media content display page shows the target media content. On the media content display page, the object association information of the recommended object is displayed in an object recommendation display style matched with the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to information obtained from understanding the target media content, used to describe the recommended object and / or to guide interaction with the recommended object. This associates the recommended object with the viewed target media content, effectively enhancing the presentation effect of the target media content, avoiding interference from the recommended object in the display of the target media content, and improving the effectiveness of the recommended object. Furthermore, the object recommendation display style of the recommended object matches the target account, realizing the linkage between the object association information and the object recommendation display style, making the object recommendation presentation more flexible and effective, and meeting the personalized display needs of the target account for object recommendations. The technical solution provided in this disclosure, by deriving the object association information of the recommended object from the viewed target media content and matching the display style of the recommended object with the target account, effectively improves the accuracy of object recommendations and realizes the effectiveness of object recommendations, thereby enabling effective utilization of recommendation resources and better recommendation performance of social platforms.

[0138] In one possible implementation, the media content display page can be used to present recommended media content, where the target media content is the recommended media content, the recommended object is the object recommended by the target media content, and the object association information of the recommended object refers to the object material information and / or object interaction guidance information that can describe the recommended object extracted from the target media content based on the intelligent agent's content understanding of the target media content.

[0139] In one possible implementation, the object recommendation display style includes at least one layout style and style presentation sequence information corresponding to the at least one layout style; the object recommendation module 1003 may include: The first object recommendation unit is configured to execute on the media content display page, according to the style presentation sequence information corresponding to the at least one layout style, sequentially display the at least one layout style, and display the object association information in each displayed layout style.

[0140] In one possible implementation, the style presentation time sequence information includes multiple first time periods arranged in sequence; the first object recommendation unit includes: The first object recommendation subunit is configured to, when the at least one layout style is not associated with the multiple first time periods, associate and combine the at least one layout style with the multiple first time periods to obtain at least one style time sequence combination. The style time sequence combination includes the at least one layout style arranged sequentially according to the multiple first time periods, with each first time period corresponding to one layout style. Based on the arrangement order of the multiple first time periods in the target style time sequence combination of the at least one style time sequence combination, the layout styles corresponding to each of the multiple first time periods are displayed sequentially. Alternatively, the second object recommendation subunit is configured to, when the at least one layout style is associated with the plurality of first time periods, sequentially display the layout styles associated with each of the plurality of first time periods in the order in which the plurality of first time periods are arranged.

[0141] In one possible implementation, the first object recommendation unit may include one of the following sub-units: The first object association information display subunit is configured to rotate the object association information in each of the displayed layout styles; Alternatively, the second object association information display subunit is configured to display the first object association information in each of the displayed layout styles, wherein the first object association information has a higher matching degree with the target account than the second object association information has with the target account; the first object association information and the second object association information belong to the object association information. Alternatively, the third object association information display subunit is configured to execute the style presentation timing information corresponding to multiple first time periods, the object association information corresponding to information presentation timing information, the information presentation timing information including multiple second time periods arranged in sequence, the object association information including timing object association information corresponding to each of the multiple second time periods arranged in sequence, and displaying the corresponding target timing object association information in the displayed target layout style; the target layout style is any of the layout styles, the target timing object association information is any of the timing object association information, and the second time period corresponding to the target timing object association information matches the first time period corresponding to the target layout style. In one possible implementation, the style presentation sequence information includes multiple first time periods arranged in sequence; the object association information includes multiple object association information, and the at least one layout style includes multiple layout styles; the first object recommendation unit may include: The association combination subunit is configured to perform association combination of the multiple object association information, the multiple layout styles and the multiple first time periods to obtain at least one information style temporal combination; the information style temporal combination includes the multiple object association information and the multiple layout styles arranged sequentially according to the multiple first time periods, and each first time period corresponds to one layout style and at least one object association information. The third object recommendation subunit is configured to execute the arrangement order of multiple first time periods in the target information style time sequence combination based on the at least one information style time sequence combination, sequentially display the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination, and display at least one object association information corresponding to each first time period in the layout style corresponding to each first time period in the target information style time sequence combination.

[0142] In one possible implementation, the at least one layout style may include at least one of the following: a layout style dynamically constructed for the target account based on the agent; or a preset layout style in a preset layout style vector library that matches the target account.

[0143] In one possible implementation, the object recommendation display style further includes dynamic visual styles corresponding to each of the at least one layout style; the device may also include: The dynamic visual style update module is configured to update the visual style of the target layout style based on the dynamic visual style corresponding to the target layout style during the process of displaying the object association information in the target layout style; the target layout style is any of the layout styles.

[0144] In one possible implementation, the device may further include: The account-related information acquisition module is configured to acquire information on the target account's content preference for the target media content and the target account's sensitivity to object recommendations. The object recommendation display style determination module is configured to determine the object recommendation display style based on the content preference information and the target account's sensitivity information to object recommendations; The visual intensity of the object recommendation display style is positively correlated with the content preference degree represented by the content preference degree information, and the visual intensity of the object recommendation display style is negatively correlated with the recommendation sensitivity represented by the target account's sensitivity information to object recommendations.

[0145] In one possible implementation, the object recommendation display style determination module may include: The first object recommendation display style determination unit is configured to determine the object recommendation display style as the first visual intensity object recommendation display style when the content preference degree information indicates a low content preference degree and the sensitivity information indicates a high recommendation sensitivity. The second object recommendation display style determination unit is configured to determine the object recommendation display style as the object recommendation display style of the second visual intensity when the content preference degree information represents the content preference degree and the sensitivity information represents the recommendation sensitivity. The third object recommendation display style determination unit is configured to determine the object recommendation display style as the third visual intensity object recommendation display style when the content preference degree information represents a high content preference degree and the sensitivity information represents a low recommendation sensitivity. Wherein, the first visual intensity may be lower than the second visual intensity, and the second visual intensity may be lower than the third visual intensity.

[0146] In one possible implementation, the recommended display style of the object for the first visual intensity includes the first layout style of the first visual intensity, and the style presentation timing information corresponding to the first layout style can be continuous presentation. The object recommendation display style of the second visual intensity includes multiple second layout styles of the second visual intensity. The style presentation sequence information corresponding to the second layout style can be a sequential presentation based on multiple first time periods arranged in order; or, the object recommendation display style of the second visual intensity includes a second layout style of the second visual intensity. The style presentation sequence information corresponding to the second layout style can be a continuous presentation, and during the continuous presentation of the second layout style, the visual style of the interactive controls in the second layout style is updated based on the first dynamic visual style. The recommended display style for the object with the third visual intensity includes the third layout style with the third visual intensity. The style presentation sequence information corresponding to the third layout style is continuous presentation. During the continuous presentation of the third layout style, the third layout style is visually enhanced based on the second dynamic visual style.

[0147] In one possible implementation, the device may further include: The first object association information extraction module is configured to perform content understanding of the target media content based on the intelligent agent, extract object material information and / or object interaction guidance information that can describe the recommended object from the target media content, and obtain the object association information. Alternatively, the second object association information extraction module is configured to perform the following: the object association information includes time-series object association information corresponding to multiple second time periods; based on the agent's understanding of multiple content segments of the target media content, the module extracts object material information and / or object interaction guidance information that can describe the recommended object from the multiple content segments to obtain time-series object association information corresponding to multiple second time periods; the arrangement order of the multiple second time periods matches the arrangement order of the multiple content segments in the target media content; the multiple second time periods arranged according to the arrangement order are used as information presentation time-series information of the multiple time-series object association information.

[0148] In one possible implementation, the object material information can decrease in the order of the plurality of second time periods, and the object interaction guidance information can increase in the order of the plurality of second time periods.

[0149] In one possible implementation, the object recommendation module 1003 may include: The second object recommendation unit is configured to execute on the media content display page to display the object association information of the recommended object in an object recommendation display style that matches the target account; The associated virtual resource display unit is configured to display the associated virtual resource during the process of displaying the associated information of the object when the recommended display style of the object has associated virtual resources. The associated virtual resource is used for virtual resource compensation when the recommended object is obtained.

[0150] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0151] Figure 11 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 11As shown, the electronic device may include a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction. The display screen may be a liquid crystal display (LCD) or an e-ink display. The input devices may be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse.

[0152] Those skilled in the art will understand that Figure 11 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0153] Figure 12 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 12 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction.

[0154] Those skilled in the art will understand that Figure 12 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0155] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement an information interaction method as described in the embodiments of this disclosure.

[0156] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the information interaction method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0157] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the information interaction method of the embodiments of this disclosure.

[0158] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0159] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0160] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that, include: Displays the media content display page corresponding to the target account, where the target media content is displayed; On the media content display page, the object association information of the recommended object is displayed in the object recommendation display style matched with the target account. The recommended object is the object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content, which is used to describe the recommended object and / or to guide interaction for the recommended object.

2. The method according to claim 1, characterized in that, The media content display page is used to present recommended media content. The target media content is the recommended media content, and the recommended object is the object recommended by the target media content. The object association information of the recommended object refers to the object material information and / or object interaction guidance information that can describe the recommended object, extracted from the target media content based on the intelligent agent's content understanding of the target media content.

3. The method according to claim 1 or 2, characterized in that, The recommended display style for the object includes at least one layout style and the style presentation sequence information corresponding to the at least one layout style; The method of displaying the object association information of the recommended object in the media content display page according to the object recommendation display style matched with the target account includes: In the media content display page, the presentation sequence information is presented according to the style corresponding to the at least one layout style, and the at least one layout style is displayed in sequence. The object association information is displayed in each of the displayed layout styles.

4. The method according to claim 3, characterized in that, The style presentation sequence information includes multiple first time periods arranged in sequence; the step of sequentially displaying the at least one layout style according to the style presentation sequence information corresponding to the at least one layout style includes: When the at least one layout style is not associated with the plurality of first time periods, the at least one layout style is associated and combined with the plurality of first time periods to obtain at least one style time sequence combination. The style time sequence combination includes the at least one layout style arranged sequentially according to the plurality of first time periods, with each first time period corresponding to one layout style. Based on the arrangement order of the plurality of first time periods in the target style time sequence combination of the at least one style time sequence combination, the layout styles corresponding to each of the plurality of first time periods are displayed sequentially. Alternatively, if the at least one layout style is associated with the plurality of first time periods, the layout styles associated with each of the plurality of first time periods are displayed sequentially according to the order in which the plurality of first time periods are arranged.

5. The method according to claim 3 or 4, characterized in that, The description of displaying the object association information in each of the displayed layout styles includes one of the following: The object association information is displayed in a carousel for each of the layout styles shown; Alternatively, in each of the displayed layout styles, the first object association information in the object association information is displayed, and the matching degree between the first object association information and the target account is higher than the matching degree between the second object association information and the target account; The first object association information and the second object association information belong to the object association information; Alternatively, the style presentation time sequence information corresponds to multiple first time periods, the object association information corresponds to information presentation time sequence information, the information presentation time sequence information includes multiple second time periods arranged in sequence, the object association information includes time sequence object association information corresponding to each of the multiple second time periods arranged in sequence, and the corresponding target time sequence object association information is displayed in the displayed target layout style; the target layout style is any of the layout styles, the target time sequence object association information is any of the time sequence object association information, and the second time period corresponding to the target time sequence object association information matches the first time period corresponding to the target layout style.

6. The method according to claim 3, characterized in that, The style presentation sequence information includes multiple first time periods arranged in sequence; the object association information includes multiple object association information, and the at least one layout style includes multiple layout styles; the style presentation sequence information corresponding to the at least one layout style is used to sequentially display the at least one layout style, and the object association information is displayed in each displayed layout style, including: The various object association information, the various layout styles, and the various first time periods are associated and combined to obtain at least one information style temporal combination; the information style temporal combination includes the various object association information and the various layout styles arranged sequentially according to the various first time periods, and each first time period corresponds to one layout style and at least one object association information; Based on the arrangement order of multiple first time periods in the target information style time sequence combination in the at least one information style time sequence combination, the layout styles corresponding to each of the multiple first time periods in the target information style time sequence combination are displayed sequentially, and at least one object association information corresponding to each first time period in the target information style time sequence combination is displayed in the layout style corresponding to each first time period.

7. The method according to claim 3, characterized in that, The at least one layout style includes at least one of the following: a layout style dynamically constructed for the target account based on the agent; or a preset layout style in the preset layout style vector library that matches the target account.

8. The method according to claim 3, characterized in that, The recommended display style for the object also includes dynamic visual styles corresponding to each of the at least one layout style; the method further includes: During the process of displaying the object association information in the target layout style, the visual style of the target layout style is updated based on the dynamic visual style corresponding to the target layout style; the target layout style is any of the layout styles.

9. The method according to claim 3, characterized in that, The method further includes: Obtain information on the target account's content preference for the target media content and the target account's sensitivity to object recommendations; The object recommendation display style is determined based on the content preference information and the target account's sensitivity to object recommendations. The visual intensity of the object recommendation display style is positively correlated with the content preference degree represented by the content preference degree information, and the visual intensity of the object recommendation display style is negatively correlated with the recommendation sensitivity represented by the target account's sensitivity information to object recommendations.

10. The method according to claim 9, characterized in that, The step of determining the object recommendation display style based on the content preference information and the target account's sensitivity information to object recommendations includes: When the content preference information indicates a low content preference level and the sensitivity information indicates a high recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with the first visual intensity. In the case where the content preference information represents the content preference degree and the sensitivity information represents the recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with the second visual intensity. When the content preference information indicates a high degree of content preference and the sensitivity information indicates a low degree of recommendation sensitivity, the object recommendation display style is determined to be the object recommendation display style with third visual intensity. Wherein, the first visual intensity is lower than the second visual intensity, and the second visual intensity is lower than the third visual intensity.

11. The method according to claim 10, characterized in that, The recommended display style of the object with the first visual intensity includes the first layout style of the first visual intensity, and the style presentation sequence information corresponding to the first layout style is continuous presentation; The recommended display style of the object for the second visual intensity includes multiple second layout styles for the second visual intensity, and the style presentation sequence information corresponding to the second layout style is based on the sequential presentation of multiple first time periods arranged in order. Alternatively, the recommended display style of the object of the second visual intensity includes a second layout style of the second visual intensity, the style presentation timing information corresponding to the second layout style is continuous presentation, and during the continuous presentation of the second layout style, the visual style of the interactive control in the second layout style is updated based on the first dynamic visual style. The recommended display style for the object with the third visual intensity includes the third layout style with the third visual intensity. The style presentation sequence information corresponding to the third layout style is continuous presentation. During the continuous presentation of the third layout style, the third layout style is visually enhanced based on the second dynamic visual style.

12. The method according to claim 1 or 5, characterized in that, The method further includes: Based on the intelligent agent's content understanding of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the target media content to obtain the object association information; Alternatively, the object association information includes temporal object association information corresponding to multiple second time periods. Based on the intelligent agent's content understanding of multiple content segments of the target media content, object material information and / or object interaction guidance information that can describe the recommended object are extracted from the multiple content segments to obtain temporal object association information corresponding to multiple second time periods. The arrangement order of the multiple second time periods matches the arrangement order of the multiple content segments in the target media content. The multiple second time periods arranged in the order are used as information presentation temporal information for the multiple temporal object association information.

13. The method according to claim 12, characterized in that, The object material information decreases in the order of the arrangement of the plurality of second time periods, while the object interaction guidance information increases in the order of the arrangement of the plurality of second time periods.

14. The method according to claim 1, characterized in that, The method of displaying the object association information of the recommended object in the media content display page according to the object recommendation display style matched with the target account includes: On the media content display page, the object association information of the recommended object is displayed in the object recommendation display style matched with the target account; When the recommended display style of the object has associated virtual resources, the associated virtual resources are displayed during the process of displaying the associated information of the object. The associated virtual resources are used for virtual resource compensation when the recommended object is obtained.

15. An information interaction device, characterized in that, include: The page display module is configured to display the media content display page corresponding to the target account, wherein the media content display page displays the target media content; The object recommendation module is configured to execute on the media content display page to display the object association information of the recommended object in an object recommendation display style that matches the target account. The recommended object is an object associated with the target media content. The object association information of the recommended object refers to the information obtained by understanding the target media content and is used to describe the recommended object and / or to guide interaction with the recommended object.

16. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information interaction method as described in any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the information interaction method as described in any one of claims 1 to 14.

18. A computer program product, characterized in that, It includes computer instructions, which, when executed by a processor, cause the computer to perform the information interaction method as described in any one of claims 1 to 14.

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