Data processing method and apparatus

Abstract

The present specification provides a data processing method and device, wherein the data processing method comprises: in response to a triggering operation on a first commodity information block of a target commodity, displaying a commodity information browsing page of the target commodity; wherein the commodity information browsing page comprises a first media content display area and a second commodity information block of the target commodity; in response to a triggering operation on the second commodity information block, displaying a commodity detail page of the target commodity. Through the method, the content information of the first media content and the commodity information of the target commodity are integrated in the same screen window. Based on the page design form and data assembly logic of the same screen display, the traditional content detail page and commodity detail page are broken down and displayed in a layered and fragmented manner. Without multiple jumps, content browsing and commodity understanding can be completed in the same screen, significantly reducing the purchase decision threshold and improving the shopping fluency and conversion willingness in the content scenario.

Description

Technical Field

[0001] This specification relates to the field of Internet technology, and in particular to data processing methods. This specification also relates to a data processing apparatus, a computing device, a computer-readable storage medium, and a computer program product. Background Technology

[0002] With the development of internet technology, more and more users are shopping online. Content application platforms often feature user-posted product descriptions. Users can learn about a product by browsing these descriptions, gaining a more comprehensive understanding and increasing their willingness to purchase it.

[0003] Currently, on content application platforms, when users shop online, they are typically taken directly to the product details page after clicking on a product. Users need to learn about the target product on this page. However, users cannot see related content posted by other users about the target product. Even in some product recommendations, users need to scroll through the content details page, resulting in a long interaction chain and low efficiency. Summary of the Invention

[0004] In view of this, embodiments of this specification provide a data processing method. This specification also relates to a data processing apparatus, a computing device, a computer-readable storage medium, and a computer program product, to address the aforementioned problems existing in the prior art.

[0005] According to a first aspect of the embodiments of this specification, a data processing method is provided, comprising: In response to a trigger operation on the first product information block of the target product, a product information browsing page for the target product is displayed; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content that is pre-published to the content application platform and recommended to the browsing accounts of the content application platform on the content recommendation page through a content distribution algorithm; In response to a trigger operation on the second product information block, the product details page of the target product is displayed; wherein, the product details page includes a second media content display area and a second review display area; the second media content display area includes second media content pre-configured by the sales account of the target product; the second review display area is used to display second review content published after the transaction of the target product.

[0006] According to a second aspect of the embodiments of this specification, a data processing apparatus is provided, comprising: The display module is configured to display a product information browsing page for the target product in response to a trigger operation on a first product information block of the target product. The product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block for the target product. The first media content display area displays first media content for the target product, and the first evaluation display area displays first evaluation content for the target product. The first media content and the first evaluation content are determined based on published content related to the target product. The published content is content pre-published on a content application platform and recommended to browsing accounts on the content recommendation page of the content application platform through a content distribution algorithm. The triggering module is configured to display the product details page of the target product in response to a triggering operation on the second product information block; wherein the product details page includes a second media content display area and a second review display area; the second media content display area includes second media content pre-configured by the sales account of the target product; the second review display area is used to display second review content published after the transaction of the target product.

[0007] According to a third aspect of the embodiments of this specification, a computing device is provided, comprising: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions, which, when executed by the processor, implement the steps of the above-described data processing method.

[0008] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided that stores a computer program / instructions that, when executed by a processor, implement the steps of the data processing method described above.

[0009] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instructions that, when executed by a processor, implement the steps of the above-described data processing method.

[0010] The data processing method provided in this specification, in response to a trigger operation on a first product information block of a target product, displays a product information browsing page for the target product; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content pre-published to a content application platform and recommended to browsing accounts of the content application platform on a content recommendation page through a content distribution algorithm; in response to a trigger operation on the second product information block, displays a product details page for the target product; wherein, the product details page includes a second media content display area and a second evaluation display area; the second media content display area includes second media content pre-configured by the selling account of the target product; the second evaluation display area is used to display second evaluation content published after the transaction of the target product.

[0011] One embodiment of this specification displays a first media content display area carrying first media content and a second product information block carrying the target product's entry point simultaneously on the target product's product information browsing page. This integrates the content information of the first media content and the product information of the target product into a single screen window. Based on this simultaneous display page design and data assembly logic, it breaks the traditional layered and fragmented display structure of content detail pages and product detail pages. This facilitates browsing content and understanding products within the same screen without multiple redirects, significantly lowering the purchase decision threshold and enhancing the smoothness of shopping and conversion intentions in content-driven scenarios. Attached Figure Description

[0012] Figure 1 This is a flowchart of a data processing method provided in one embodiment of this specification; Figure 2 This is a schematic diagram of a product information browsing page provided in one embodiment of this specification; Figure 3a This is a schematic diagram of a link jump from a content recommendation page to a product information browsing page provided in one embodiment of this specification; Figure 3b This is a schematic diagram of a link jump from the account content recommendation page to the product information browsing page provided in one embodiment of this specification; Figure 3c This is a schematic diagram of a link jump from the communication page to the product information browsing page provided in one embodiment of this specification; Figure 4This is a schematic diagram illustrating a page jump from a product information browsing page to a product details page, provided in one embodiment of this specification. Figure 5 This is a schematic diagram illustrating page navigation from a product information browsing page to a product details page, provided in another embodiment of this specification. Figure 6 This is a schematic diagram illustrating a page jump from a product information browsing page to a content details page, provided in one embodiment of this specification. Figure 7 This is a schematic diagram of a product information browsing page displaying a floating window for comment information, provided in one embodiment of this specification. Figure 8 This is a flowchart of a data processing method provided in another embodiment of this specification; Figure 9 This is a schematic diagram of the structure of a data processing device provided in one embodiment of this specification; Figure 10 This is a structural block diagram of a computing device provided in one embodiment of this specification. Detailed Implementation

[0013] Many specific details are set forth in the following description to provide a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar extensions without departing from the spirit of this specification. Therefore, this specification is not limited to the specific implementations disclosed below.

[0014] The terminology used in one or more embodiments of this specification is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of this specification. The singular forms “a,” “described,” and “the” as used in one or more embodiments of this specification and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term “and / or” as used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0015] It should be understood that although the terms first, second, etc., may be used to describe various information in one or more embodiments of this specification, such information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another. For example, first may also be referred to as second without departing from the scope of one or more embodiments of this specification, and similarly, second may also be referred to as first. Depending on the context, the word "if" as used herein may be interpreted as "when," "when," or "in response to a determination."

[0016] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this manual are all information and data authorized by the user or fully authorized by all parties. Furthermore, the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant regions, and corresponding operation portals are provided for users to choose to authorize or refuse.

[0017] First, the terms and concepts used in one or more embodiments of this specification will be explained.

[0018] Content Application Platform: This is an application platform that integrates various types of content. The content application platform provides users with a rich variety of multimedia content, including but not limited to live streaming, on-demand video, audio, text and image information, social interaction, shopping, etc.

[0019] Published Content: This refers to the content service provided to the content application platform. Published content consists of any content pre-published by the recommending account on the platform. For example, the published content could be a product recommendation note published by the recommending account on the platform. This product recommendation note can include product images, videos, descriptions, advantages and disadvantages, etc. The product recommendation note can be text and image content, text information, videos, etc. The content platform's server stores the published content from each recommending account and sends it to browsing accounts on the content platform through a content distribution algorithm deployed on the server.

[0020] "Responding to": "Responding to" generally refers to a reaction or response to a situation, problem, request, or event. In the technical field, it can refer to a system's reaction to input information or events. It can be understood as the system or software's perception and recognition of user input or operations, and the resulting corresponding actions or behaviors.

[0021] Triggered actions refer to actions such as clicking, swiping, or other interactive methods on content application platforms, published content, live streaming pages, and other display interfaces. These actions can trigger corresponding events and display the page or information associated with the triggered action. For example, clicking the recommendation information block on a product details page can display a list of recommended accounts.

[0022] Controls are objects in forms, reports, or data access pages used to display data, perform operations, or serve as decoration. They are integral parts of software; for example, tables, reports, and network communication elements frequently used in software can all directly utilize controls.

[0023] Product details page: A page that displays basic product information, reviews, and recommended content.

[0024] Interactive overlays: Interactive interfaces that are overlaid and displayed without leaving the current page, without needing to load a new page, resulting in higher display efficiency.

[0025] Simultaneous display: A presentation method that allows two or more types of information to be displayed simultaneously within the same page window without requiring additional navigation.

[0026] In traditional content e-commerce platforms, merchants write recommendation articles and notes for products to boost sales. Some users, upon encountering a good product, also spontaneously publish recommendation articles on the platform. When users with purchasing needs want to buy a particular product or want to see what good items are recommended, they browse these recommendation articles and notes. After finding an article that interests them, they will click through to the article details for further information. At the end of the article, there is usually a purchase link for the corresponding product, allowing users to further access the product details page and make a purchase.

[0027] In traditional scenarios, there are obvious problems with the transition between displayed content and product detail pages.

[0028] First, the purchase entry point is usually not visible on the first screen of the product details page. Users sometimes become interested in a product based on a thumbnail in the article, or they may already know about the product and simply want to quickly find the entry point to the product details page. However, in the current scenario, users need to enter the product details page, scroll down to find the purchase entry point, and then enter the product details page. This conversion path is lengthy, and the product description and purchase entry point are relatively disconnected, preventing users from completing a seamless experience of browsing content and making a purchase decision within the same screen.

[0029] Secondly, in content application platforms, the content displayed on the recommendation page typically has a strong information-carrying capacity and can effectively attract users. However, at the interaction level, the lack of a product purchase entry on the first screen after entering the information details page makes it difficult to guide users to complete the purchase after attracting their interest. This fails to maximize the conversion function from recommended content to user order placement.

[0030] Based on this, a data processing method is provided in this specification. This specification also relates to a data processing apparatus, a computing device, a computer-readable storage medium, and a computer program product, which will be described in detail in the following embodiments.

[0031] Figure 1 A flowchart of a data processing method according to an embodiment of this specification is shown, which specifically includes the following steps: Step 102: In response to a trigger operation on the first product information block of the target product, display the product information browsing page of the target product; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content that is pre-published to the content application platform and recommended to the browsing accounts of the content application platform on the content recommendation page through a content distribution algorithm.

[0032] The data processing method provided in one or more embodiments of this specification is applied to a content application platform scenario. Specifically, this method is applied to the client used by the user side of the content application platform. The user-side client can be understood as the terminal device used by the user browsing the content application platform, including but not limited to mobile phones, computers, smart wearable devices, etc., but this embodiment does not limit this.

[0033] The first product information block can be understood as an information carrier block used to understand the target product in the content application platform. Users can enter the product information browsing page of the target product through the first product information block.

[0034] A product information browsing page can be understood as a page displaying information related to a target product. In practical applications, when users browse content application platforms, they will see information related to the target product. During this browsing process, they will see a first product information block containing the target product. If the user is interested in the target product, they can click on this first product information block, which will redirect them to the product information browsing page, where relevant information about the target product is displayed. The product information browsing page serves as a transition page between the recommended browsing page and the product details page. The product information browsing page includes a first media content display area containing the first media content and a second product information block containing the target product. Additionally, the product information browsing page also includes a first review display area.

[0035] The first media content display area is used to display the first media content of the target product. This first media content is determined based on published content related to the target product. Published content is content pre-published to the content application platform and recommended to browsing accounts on the content recommendation page through a content distribution algorithm. First media content can be understood as a piece of published content currently being viewed by the user on the user's client side. Published content is a content service provided by the content application platform and is any content pre-published by the recommending account on the content application platform. First media content can be at least one of images, text, and video.

[0036] The primary media content display area is a core module specifically designed to carry the overall data, elements, and related materials of the primary media content. It serves to display information for end-users, enabling them to browse, view, and access information. In practical use and interactive scenarios, users can rely on the primary media content display area to quickly browse and independently access various basic and core elements of the primary media content, obtaining multi-dimensional summary information and core display content.

[0037] The primary media content display area offers a rich and diverse range of presentation formats, covering various mainstream media presentation methods. It allows online viewing of high-definition images and image galleries, and also supports smooth online playback and viewing of videos and dynamic video materials, fully adapting to the display needs of different types of primary media content. To ensure a superior browsing experience and efficient information retrieval, the primary media content display area follows a visual priority principle in its page layout and content arrangement logic. It prioritizes and displays visually impactful and information-conveying images, dynamic video materials, and various video content at the top and front, thereby capturing user attention immediately and quickly conveying core visual information.

[0038] In addition, for text-based content such as descriptions, introductions, explanations, and supplementary notes in the primary media content, the primary media content display area will not display the full text in large quantities. Instead, it will uniformly adopt a concise, refined, and summarized abbreviated information format for compression. While reducing redundant content and optimizing page cleanliness, it also allows users to quickly understand the core meaning of the text, taking into account both visual display effects and the basic needs of textual information delivery, and comprehensively improving the overall integrity of media content display and user browsing convenience.

[0039] In the method provided in the embodiments of this specification, the first media content may not only come from a single target published content, but may be information extracted from multiple target published content targeting a target product. To characterize the source of each first media content, the publisher information of the target published content from which it originates may also be added to the first media content.

[0040] The product information browsing page also includes a first review display area. This area displays the first review content for the target product, which is determined based on the published content related to the target product. Specifically, the first review content can be understood as the comment information on the published content related to the target product. For example, if a merchant publishes a recommendation note for a product, the first review content is the comment information on that recommendation note. The first review content is not a product review of the target product itself, but rather a comment on the published content that introduces the target product.

[0041] The second product information block for the target product is a core functional module that carries various core information and basic details of the target product, providing end users with product understanding, information acquisition, and transaction operations. It serves as a crucial bridge connecting the product and the user. The second product information block integrates the product's basic attribute information, allowing users to quickly and concisely understand the target product's core features, usage scenarios, advantages, and related precautions without needing to navigate to other pages, thus enabling accurate product recognition and judgment.

[0042] In addition to displaying product information and facilitating user understanding of products, the second product information block also features convenient transaction entry points, greatly improving user shopping efficiency and user experience. After browsing product information in the second product information block and confirming that the products meet their needs, users can directly complete subsequent core transaction-related operations through the function buttons set within the second product information block without needing to switch pages or perform complex operations. This includes adding target products to favorites for easy searching and comparison later; adding products to the shopping cart for unified checkout and flexible management of multiple items; and directly clicking the "buy" button to be redirected to the checkout page to complete order submission and payment. This comprehensively meets users' shopping needs at different stages, making the entire shopping process more convenient, efficient, and smooth, while also effectively improving product conversion rates and optimizing the overall user shopping experience.

[0043] Furthermore, the design of the second product information block fully considers practicality and convenience. It rationally arranges the information display area and operation buttons according to product type and user shopping habits, ensuring clear product information display and prominent operation entry points. This allows users to quickly obtain key information and makes various operation instructions readily understandable, reducing user operational costs. Whether novice or experienced shopper, users can easily understand products and complete transactions through the second product information block, further enhancing shopping convenience and satisfaction, while also providing strong support for product display and conversion.

[0044] See Figure 2 , Figure 2 This specification shows a schematic diagram of a product information browsing page provided in one embodiment, such as... Figure 2 As shown, the product information browsing page comprises three parts: a first media content display area, a first review display area, and a second product information block. The first media content display area showcases relevant information about the first media content, focusing on images and videos to immediately capture user attention and quickly convey core visual information. The first review display area displays the first review of the target product, sourced from related product-related content. The second product information block displays product images, descriptions, and prices. It also includes controls for adding to cart, purchasing immediately, and reviewing, allowing users to click on these controls to perform actions such as adding to cart, purchasing, and viewing reviews.

[0045] In the method provided in the embodiments of this specification, a first media content display area carrying the first media content and a second product information block carrying the target product entry are simultaneously displayed on the product information browsing page of the target product. The first media content and the product information of the target product can be integrated into a single-screen window. Based on this page design and data assembly logic, the traditional layered and separated display structure of content detail pages and product detail pages is broken. This facilitates browsing content and understanding products within the same screen without multiple jumps, significantly lowering the threshold for purchase decisions and enhancing the smoothness of shopping and conversion intention in content-driven scenarios.

[0046] In one specific embodiment provided in this specification, the first product information block for displaying the target product is shown on the following page: Display a product recommendation page that includes multiple products, wherein the product recommendation page includes a first product information block corresponding to each product; or, Displays an account recommendation page corresponding to the followed account, wherein the account recommendation page includes a first product information block corresponding to each product; or, Display the communication page corresponding to the target communication account, wherein the communication page includes a first product information block for the target product; or, The search results page corresponding to the target keyword is displayed, and the search results page includes a first product information block corresponding to each product.

[0047] The product information browsing page for the target product is a transitional page in the content application platform specifically designed to carry the primary media content and the secondary product information block for the target product. Users can view the primary media content and the target product on this product information browsing page, which is the terminal page for users to access, read, and interact with the primary media content and the target product.

[0048] In practical applications, due to the multi-dimensional and hierarchical functional architecture of content application platforms and the diversity of user needs and access paths, users, after completing the login process, cannot access the product information browsing page through a single fixed page. Instead, they can be redirected from multiple functional pages within the platform to the target product's product information browsing page. To ensure that those skilled in the art fully understand the page redirection logic of this solution, the following detailed explanation of the specific redirection methods to the target product's product information browsing page, combined with typical functional scenarios of the platform, is provided. All redirection processes are based on the user's logged-in status after authentication, and the user's login information will be automatically retained after redirection, eliminating the need for repeated authentication.

[0049] The first method displays a product recommendation page on the terminal, which includes multiple products. This page contains first product information blocks corresponding to each product. Upon triggering an action on the first product information block of a target product, the target product's product information browsing page is displayed. This method is suitable for scenarios where content application platforms promote products.

[0050] Specifically, multiple recommended products can be displayed on the homepage of the content application platform. As a core traffic entry point, the product recommendation page of the content application platform can be customized, and multiple recommendation tags can be set up within it. Each product recommendation page can display a primary product information block, and within each primary product information block, multiple product thumbnails can be displayed, such as title summary, cover image, and keywords. When users browse this product recommendation page, they can find their target product and click on the primary product information block corresponding to that target product. The content application platform can then respond to this click by redirecting users to the target product's product information browsing page.

[0051] See Figure 3a , Figure 3a This specification illustrates a link redirection diagram from a product recommendation page to a product information browsing page, as provided in one embodiment. Figure 3aAs shown in (1), a product recommendation page corresponding to the content published by the content application platform is displayed on the terminal. The product recommendation page includes multiple first product information blocks, each corresponding to a product. After the user selects the first product information block corresponding to the target product they are interested in and clicks it, they enter the product information browsing page of the target product. That is, by clicking... Figure 3a The first product information block corresponding to the target product in the multiple first product information blocks shown in (1) enters the following... Figure 3a The product information browsing page of the target product shown in (2).

[0052] The second method involves displaying an account recommendation page corresponding to a followed account on the terminal. This page includes products recommended by the followed account, presented as a first product information block. In response to a trigger operation on the first product information block corresponding to a target product, the product information browsing page for that target product is displayed. Here, a followed account can be understood as the account of a content publisher that the user is interested in. When a user is interested in the content of a particular publisher, they can follow that publisher's account. This account can then recommend relevant products, which are displayed on the account recommendation page. Users can find products of interest on the account recommendation page corresponding to a followed account and then access the product information browsing page for that target product.

[0053] See Figure 3b , Figure 3b This specification illustrates a link redirection diagram from an account recommendation page to a product information browsing page, as provided in one embodiment. Figure 3b As shown in (1), the account recommendation page corresponding to the followed account is displayed on the terminal. The account recommendation page includes a first product information block of multiple recommended products. After the user selects the target product they are interested in and clicks on the first product information block corresponding to the target product, they enter the product information browsing page of the target product. That is, by clicking... Figure 3b The first product information block of the target product among the multiple recommended products shown in (1) enters the following... Figure 3b The product information browsing page of the target product shown in (2).

[0054] The third approach is to display a communication page corresponding to the target communication account on the terminal. This communication page includes content sharing information for the target product, and the content sharing information includes a first product information block for the target product. In response to a trigger operation on the first product information block in the content sharing information, a product information browsing page for the target product is displayed. The target communication account can be understood as an account that communicates with the currently logged-in account on the terminal, such as a friend of the currently logged-in account, a merchant purchasing the product, etc. The currently logged-in account can interact with the target communication account on the communication page; that is, communication can also be understood as a private chat between the currently logged-in account and the target communication account.

[0055] See Figure 3c , Figure 3c This specification illustrates a link redirection diagram from a communication page to a product information browsing page according to an embodiment of this specification, such as... Figure 3c As shown in (1), the communication page corresponding to the communication account is displayed on the terminal. The communication page contains content sharing information sent by the target communication account, including a first product information block containing the target product. When the user clicks on this first product information block, they enter a page containing the target product. Figure 3c The product information browsing page of the target product shown in (2).

[0056] The fourth method is to display the search results page corresponding to the target keyword on the terminal. Users can enter keywords of interest on the search page and search. The search results page will display multiple products corresponding to the target keyword, which are displayed in the form of a first product information block. In response to the trigger operation of the first product information block corresponding to the target product, the product information browsing page of the target product will be displayed.

[0057] The above are schematic diagrams of several link redirections to the product information browsing page. In practical applications, there are many other ways to redirect to the product information browsing page. For example, one can enter the product information browsing page from the product association information of the target product, from the product introduction information in the live broadcast room, or from the comments information of the product or other published content, etc. In the methods provided in the embodiments of this specification, the specific implementation form of entering the product information browsing page of the target product is not limited, and the actual application shall prevail.

[0058] Step 104: In response to the triggering operation of the second product information block, display the product details page of the target product; wherein, the product details page includes a second media content display area and a second review display area; the second media content display area includes the second media content pre-configured by the sales account of the target product; the second review display area is used to display the second review content published after the transaction of the target product.

[0059] The product information browsing page for the target product includes a second product information block. Users can learn about the target product from this second product information block, or perform actions such as adding it to their cart or making a purchase. Users can access the product details page of the target product by interacting with the second product information block.

[0060] The product detail page is a dedicated page on an e-commerce platform used to showcase a specific product. It serves as a platform for users to gain a deeper understanding of the product and complete their purchase. The product detail page integrates all key content and functional entry points for the target product, centrally displaying basic product information, visual materials, specifications, service policies, and interactive components. It includes various subdivided information display areas and functional modules, encompassing visual content such as the main product image, detailed images, scene images, and promotional videos, as well as textual and data-driven information such as product name, price, promotional activities, specifications, material parameters, origin and intended use, detailed descriptions, user reviews, Q&A, logistics timeliness, and after-sales guarantees. This comprehensively conveys the product's true information and core selling points to users. Furthermore, the product detail page integrates corresponding shopping operations, featuring buttons for adding to favorites, shopping cart, immediate purchase, specifications selection, customer service inquiries, and product sharing. Users can complete the entire process—viewing details, inquiries, adding to favorites, adding to cart, and placing orders—within this single page without needing to navigate to other pages.

[0061] In the method provided in the embodiments of this specification, the product details page includes a second media content display area and a second review display area. The second media content display area displays second media content, which is content pre-configured by the target product's sales account on a content application platform, and may include images, videos, text descriptions, etc. The second review display area displays second review content, which consists of comments posted by users who have purchased the target product.

[0062] In one specific embodiment provided in this specification, in response to a triggering operation on the second product information block, displaying the product details page of the target product includes: In response to a sliding operation on the second product information block in a second direction, the product details page of the target product is displayed; or, In response to a click on the second product information block, the product details page of the target product is displayed.

[0063] In this embodiment, in order to clearly understand the interaction logic with the second product information block, clarify the operation method and core function, this specification embodiment will provide a further detailed explanation and description of various interactive behaviors, operation triggering mechanisms and corresponding jump effects between the user and the second product information block, to ensure that the user can quickly master the operation method and achieve efficient interaction.

[0064] Specifically, the second product information block carries the key function of page navigation. When users are browsing the product information page of a target product, if they have the need to learn about or purchase the corresponding target product, they do not need to find additional product entry points. They only need to perform the preset corresponding trigger operation on the second product information block displayed on the page to accurately trigger the page navigation command, thereby completing the navigation operation from the current product information page of the target product to the corresponding product details page, achieving a seamless connection between content browsing and product viewing.

[0065] The trigger operations set for the second product information block of the target product are not a single fixed operation form, but rather encompass a variety of convenient trigger methods that conform to users' daily usage habits and adapt to different terminal scenarios, providing users with diverse operation options and balancing flexibility and convenience. Specifically, when users interact with the second product information block on the product information browsing page, the types of trigger operations they can choose from are rich and varied. Among them, the two most basic and commonly used trigger methods are swiping the second product information block in the second direction and clicking the second product information block. These two operation methods are simple to understand and have a low learning curve, which can meet the routine operation needs of most users.

[0066] For the swiping operation of the second product information block in the second direction, this second direction is defined based on the screen of the user's current terminal device and can be flexibly set according to product interaction design and user operating habits. For example, it can be any preset direction such as up, down, left, or right. The user only needs to place their finger on the surface of the second product information block and complete a smooth and effective swipe along the preset second direction to trigger the corresponding page jump command. As for the click operation of the second product information block, no complex operation trajectory is required. The user only needs to lightly tap any effective interactive area of ​​the second product information block with their finger, whether it is a product image, product name, price tag, or blank interactive area of ​​the second product information block. As long as the click operation is accurately captured by the system, it is considered a valid trigger and the jump process is initiated.

[0067] In addition to the two basic trigger operations mentioned above, this solution also supports various other types of trigger operations for the second product information block to further adapt to the operating habits of different users and improve the flexibility and inclusivity of the interaction. For example, for the multi-finger swipe operation of the second product information block, users can use two or more fingers to simultaneously apply force to the surface of the second product information block to complete the swipe operation. This operation method can effectively avoid the accidental triggering problem that may occur with single-finger operation and is suitable for scenarios that require a certain degree of operation accuracy. Another example is the specified trajectory operation of the second product information block. Users can slide on the second product information block according to a specific trajectory (such as a circle, triangle, straight line, etc.) preset by the system. The system determines whether to trigger a jump command by recognizing the completeness and accuracy of the trajectory. This operation method can increase the fun of the interaction, while further improving the accuracy of the operation and reducing the occurrence of accidental operation.

[0068] It's important to clarify that regardless of which triggering method the user chooses, the core judgment criteria remain the same. As long as the user's triggering operation on the second product information block meets the system's preset jump instruction conditions, the system will respond immediately and initiate the page jump logic. Specifically, when the system detects that the user's triggering operation meets preset jump conditions such as operation type, operation trajectory, and operation duration, it will immediately load the relevant data resources of the product details page, seamlessly switching pages. This allows for a quick jump from the current target product's product information browsing page to the corresponding target product's product details page, ensuring that users can quickly and conveniently gain in-depth understanding of product information without additional cumbersome operations. This further optimizes the user's interactive experience and achieves efficient linkage between content browsing and product viewing.

[0069] After a user executes any of the above-mentioned triggering operations, the system will capture and verify the validity of the operation in real time. Once it confirms that the operation targets the second product information block of the target product and meets the preset triggering conditions, it will immediately initiate the page redirection logic. The background will synchronously load relevant data from the target product details page (including product parameters, actual product images, price discounts, after-sales guarantees, user reviews, etc.), and simultaneously close the current product information browsing page, seamlessly switching to the target product's details page. The entire redirection process is fast and smooth, requiring no excessive waiting time or additional confirmation from the user, greatly improving operational efficiency.

[0070] This design, which triggers a second product information block to navigate between pages, breaks down the barriers between content browsing and product viewing. It allows users to respond to their consumption needs while browsing media content, quickly switching to the product details page to learn more about the product, avoiding the cumbersome process of returning to the previous page and searching for the product entry point. At the same time, the detailed design and clear explanation of the interactive operations lower the user's operational threshold, ensuring that every user can clearly understand the operation methods, further optimizing the user experience and achieving efficient linkage between media content display and product conversion.

[0071] See Figure 4 , Figure 4 This specification illustrates a page navigation diagram from a product information browsing page to a product details page, as provided in one embodiment. Figure 4 As shown in (1), if a user is interested in the introduction of a target product while browsing the product information page and wants to learn more about the product details, view product parameters, and browse the introduction, they can select the area of ​​the second product information block corresponding to the target product on the page and perform a sliding operation (sliding upwards) along the second direction preset by the system. This will trigger the page jump mechanism. The system will recognize the user's sliding trajectory, sliding direction, and operation area. If the operation is valid and conforms to the preset interaction rules, it will automatically complete the interface switch and jump to the page. Figure 4 The product details page shown in (2) allows users to intuitively obtain detailed information about the target product.

[0072] In the methods provided in the embodiments of this specification, the specific orientation, angle range, and sliding distance threshold of the second direction are not uniquely limited, and are not confined to a fixed range of up, down, left, or right. The second direction can be freely adjusted and flexibly configured according to the design style of different products, the adaptation scenarios of terminal devices, user habits, and the actual page layout structure. It is set entirely based on the actual application scenarios and product development needs as the core standard. Relying on this flexible direction design method, it can adapt to diverse interaction scenarios, be compatible with the display needs of different interface layouts, and at the same time ensure that the operation logic between the product information browsing page, the media details page, and the product details page is clear and orderly. On the basis of simplifying user operation steps, it further improves the overall interaction smoothness and perfects the complete usage process of content and product linkage browsing.

[0073] In another specific embodiment provided in the embodiments of this specification, the product details page includes an information display window; The method further includes: The first media content is displayed in the information display window of the product details page.

[0074] In the interactive design of this embodiment, users can quickly jump from the product information browsing page to the product details page by performing a preset trigger operation on the second product information block, thereby gaining a deeper understanding of the target product's detailed information and completing related purchase operations. However, this design has certain interactive limitations. Specifically, after jumping to the product details page, if a user suddenly wants to return to the first media content for a more in-depth review, to revisit core information, or to further understand the details of the media content while browsing the product, they must first perform a back operation, exit the current product details page, return to the initial product information browsing page, find the corresponding first media content display area on the product information browsing page, and trigger the operation again to enter the content details page. The entire process requires users to repeatedly switch pages and repeat operation steps, which is not only cumbersome and time-consuming, but also disrupts the user's browsing rhythm, which is not conducive to simplifying the user's operation process and reduces the overall user experience to a certain extent, failing to achieve a seamless connection between content browsing and product viewing.

[0075] To effectively address the aforementioned issues of cumbersome operations and poor user experience, optimize the interaction logic between multiple pages, and establish a seamless connection between the product details page and the primary media content, the technical method provided in this specification specifically adds a corresponding information display window module to the interface layout of the product details page. This information display window, as the core carrier connecting the product details page and the primary media content, primarily functions to synchronously display relevant content information of the primary media content within the product details page. This allows users to quickly view and review the corresponding media content while browsing products without returning to the product information browsing page, greatly simplifying the operation steps and improving the continuity of interaction. It is important to note that the display of the information display window is not unconditionally triggered; rather, it intelligently determines the display based on the user's page navigation path to the product details page, ensuring the rationality and relevance of the display and avoiding redundant display of invalid information.

[0076] Specifically, the system will detect and record the complete redirection path of the user to the product details page in real time, accurately determining which page the user jumped from to the current product details page. If it is detected that the user jumped from a page other than the method provided in the embodiments of this specification (e.g., the product list page, search results page, personal favorites page, etc. of an e-commerce platform), then the user's core need is to focus on browsing product information, which is not directly related to the first media content. Therefore, there is no need to display the information display window in the product details page, avoiding the information display window occupying page space and interfering with the user's browsing of product information, and ensuring the simplicity and focus of the product details page interface. Conversely, if the system detects that the user jumped to the product details page by triggering the operation of the second product information block from the product information browsing page using the method provided in the embodiments of this specification, then it will automatically embed the content information of the first media content corresponding to the product information browsing page into the information display window of the product details page for synchronous display.

[0077] This intelligent display design based on the navigation path not only effectively solves the tedious problem of users switching back and forth between product detail pages and content detail pages, but also clearly indicates the source of the current product detail page navigation. This means the user entered through the second product information block of the target product in the product information browsing page, allowing them to quickly connect the product with the corresponding media content and avoid information fragmentation. Simultaneously, the first media content information displayed in the information window allows users to review the core points of the media content at any time while browsing products, further strengthening their understanding of the connection between the product and the media content. This simplifies the operation process, improves interaction efficiency, and caters to diverse user needs, comprehensively optimizing the user experience and perfecting the closed-loop interaction logic of content browsing and product viewing.

[0078] See Figure 5 , Figure 5 This specification illustrates a page navigation diagram from a product information browsing page to a product details page, provided by another embodiment of this specification. Figure 5 As shown in (1), when a user is browsing a product information page, if they are interested in the description of a target product, they can select the area of ​​the second product information block corresponding to the target product on the page and slide along the second direction preset by the system. This will trigger the page jump mechanism. Jump to the page shown in (1). Figure 5 The product details page shown in (2) displays an information display window, which displays the first media content, allowing users to intuitively obtain the details of the target product and the first media content on the product details page.

[0079] In another specific embodiment provided in the embodiments of this specification, the method further includes: In response to a trigger operation on the information display window, the content details page of the first media content is displayed.

[0080] In the interactive scheme provided in the embodiments of this specification, when the system determines, based on the user's navigation path, that an information display window needs to be opened on the product details page, and accurately embeds the corresponding content information of the first media content into the display window for synchronous display, not only is the linkage presentation of product information and media content information realized, but the navigation logic from the product details page to the content details page is further optimized, providing users with a more convenient operation path. Specifically, when a user is browsing the detailed information of a target product on the product details page, if, while viewing product parameters, reviews, after-sales service, etc., they suddenly want to switch to a deeper understanding of the associated first media content and obtain its complete detailed information, they no longer need to perform the cumbersome process of returning to the product details page, returning to the product information browsing page, finding the corresponding first media content display area, and triggering an operation to enter the content details page. They only need to directly click on the information display window that has been opened on the product details page to quickly trigger the page navigation command.

[0081] As an interactive functional module, the information display window's entire area can be designated as an effective interactive zone. Users don't need to precisely click on specific buttons or links; simply clicking anywhere within the information display window (including thumbnails of displayed media content, brief text information, etc.) will trigger the system to immediately respond with redirection logic. This design fully considers user operating habits, simplifies triggering methods, lowers the operational threshold, and allows users to switch to the media content details page at any time during product browsing, without interrupting their current browsing rhythm or requiring them to remember complex operation steps.

[0082] After the system detects a user's click on the information display window, it will activate the page switching mechanism. The background will simultaneously load the complete details of the primary media content, including secondary content information not displayed in the information display window, complete graphic materials, video content, etc. At the same time, it will seamlessly close the current product details page and jump to the content details page dedicated to the primary media content, allowing users to immediately immerse themselves in browsing all the detailed information of the media content and achieve a quick switch from product browsing to in-depth content browsing.

[0083] This design, which uses clickable information windows to navigate between pages, significantly simplifies the display path from product details pages to content details pages. It completely avoids the problem of users repeatedly switching pages and performing repetitive operations, effectively streamlining the overall process. Simultaneously, this design ensures that the user's browsing rhythm is not interrupted, allowing for a seamless transition between product browsing and content viewing. This not only meets users' diverse information acquisition needs but also further optimizes the interaction logic and improves operational efficiency. More importantly, this interconnected design further refines the closed-loop interaction system between content browsing and product viewing, making transitions between pages smoother and more natural, comprehensively enhancing the user experience and truly achieving a dual improvement in both convenient operation and efficient experience.

[0084] The above content illustrates the page navigation path for user interaction with the second product information block. In practical applications, in addition to interacting with the second product information block, users can also interact with the first media content display area. Specifically, in one embodiment provided in this specification, the method further includes: In response to a trigger operation on the first media content display area, the content details page of the first media content is displayed.

[0085] The primary media content display area is used to display primary media content, allowing users to quickly and concisely understand the information of the primary media content.

[0086] In practical applications, users may need to learn more about the primary media content. Users can then perform corresponding actions on the primary media content display area according to their needs to see the information they wish to learn more about. Specifically, if a user performs further actions on the primary media content display area, the corresponding content details page will be displayed.

[0087] A content details page can be understood as a page that displays detailed information about primary media content. In practical applications, when users browse content application platforms, they will view the published content on the platform, and the page displaying this published content is the content details page of the primary media content. The content details page can be understood as a display page used to show the content details of primary media content; it is the core browsing page within the content application platform specifically designed to host and allow users to view this primary media content. Users can deeply browse the content details of primary media content on the content details page, including but not limited to viewing the full text, viewing high-resolution images, and playing the complete video. The content details page provides richer and more in-depth information about primary media content. For example, on a note-sharing platform, if a user publishes a travel note with beautiful photos and detailed descriptions, when other users click to enter the content details page of that note, they will see the full text of the travel note, photos, etc.

[0088] In the method provided in the embodiments of this specification, the first media content may be target published content published by different users, and the corresponding content details page can be determined based on the source information in the first media content.

[0089] In one specific embodiment provided in this specification, in response to a trigger operation on the first media content display area, a content details page of the first media content is displayed, including: In response to a swipe operation on the first media content display area in a first direction, the content details page of the first media content is displayed.

[0090] In this embodiment, the triggering operations targeting the first media content display area are further explained. Specifically, in the implementation process of this method, various touch triggering operations performed by the user on the first media content display area within the page are monitored and identified in real time. The system continuously captures the user's interactive behavior on the first media content display area during browsing, accurately determining the operation type and operation trajectory. Based on this, if it is detected in real time that the user has specifically targeted the first media content display area and completed a continuous swipe triggering operation in the first direction, the system will automatically execute page jump and interface switching logic, invoke and display the content details page of the first media content, thereby providing the user with a more comprehensive, complete, and refined content viewing channel.

[0091] The first direction is defined and determined based on the screen view of the user's current terminal device. It specifically refers to the directional sliding displacement direction generated when the user's finger or touch surface acts on the surface of the first media content display area. It possesses clear spatial orientation and operational recognizability, clearly distinguishing it from other operations such as clicks, long presses, and double-clicks, thus avoiding misidentification or accidental triggering of operation commands. In mainstream application scenarios such as mobile devices and tablets, users typically use smartphones, tablets, and other portable terminal devices to open product information browsing pages corresponding to target products. During browsing, if a need arises to delve deeper into the complete information of the first media content, view all materials, or see detailed introductions, there is no need for complex steps such as multi-point clicking or menu selection. Users only need to select the first media content display area corresponding to the currently viewed first media content and complete a continuous sliding action along the preset first direction to trigger the subsequent page display process.

[0092] Specifically, this first direction is not subject to a single fixed limitation and can be flexibly set according to the product's interaction design logic, user operating habits, and page layout structure. It generally covers four common touch directions with reference to the device screen: swiping up, swiping down, swiping left, and swiping right. It adapts to the interaction design rules under different application scenarios and is compatible with diverse user operating habits. When the background interaction detection module accurately captures and verifies that the user has completed the swipe operation command in this first direction on the first media content display area, it will respond to this touch behavior in real time, quickly load the complete data resources of the first media content, switch to and fully present the content details page of the first media content, allowing the user to quickly switch from a lightweight thumbnail preview mode to an immersive full content reading mode, effectively simplifying the operation path and improving the smoothness and convenience of media content browsing.

[0093] By detecting a swipe operation in the first direction relative to the first media content display area, the content details page of the first media content is displayed, simplifying the steps for users to enter the content details page, increasing users' interest in using the content application platform, and improving the user experience.

[0094] It should be noted that in this embodiment, the sliding operation of the first media content display area in the first direction is a sliding operation of the first media content display area in a specified direction. This first direction can be the same as or different from the second direction mentioned above. The distinction between the first and second directions refers to the different objects of operation; the first direction refers to the operation on the first media content display area, and the second direction refers to the operation on the second product information block. The first and second directions provided in this embodiment have flexible and adjustable characteristics in terms of logical association and direction setting. The first direction can use the same interaction logic as the second direction, unifying the overall operating habits and reducing the user's memory and learning costs. Alternatively, based on product interaction planning, page layout structure, and operation differentiation requirements, the first and second directions can be set as different sliding directions to distinguish different interactive behaviors through directional differences, effectively avoiding confusion and accidental triggering between different functional operations and improving the accuracy of interaction recognition.

[0095] In another specific embodiment provided in this specification, in addition to explaining the operation of displaying the content details page of the first media content, the displayed content in the content details page is further explained. Specifically, in response to a trigger operation on the first media content display area, displaying the content details page of the first media content includes: In response to a trigger operation on the first media content display area, first content information of the first media content in the first media content display area is obtained; Display the content details page of the first media content, and display the second content information in the content details page, wherein the second content information is determined based on the first media content and the first content information.

[0096] In the primary media content display area, visually impactful images, videos, and other image-based content are typically prioritized and displayed at the top to immediately capture user attention and quickly convey core visual information. If users require further information, they will navigate to the content details page. Since users have already encountered the information in the primary media content display area, displaying the same information again in the details page can lead to visual fatigue. Users then need to scroll down for more information, resulting in a cumbersome user experience and a poor user experience.

[0097] To address this issue, in the method provided in the embodiments of this specification, when the system detects in real time that a user has initiated a valid trigger operation on the first media content display area and accordingly activates the page switching logic to display the content details page corresponding to the first media content, the background will simultaneously perform data capture and information reading to obtain the first content information of the first media content that is pre-displayed within the first media content display area. This process is completed synchronously with the page loading process, without the need for additional waiting or separate triggering, thus ensuring the overall smoothness of the interactive response.

[0098] The first content information mentioned in the embodiments of this specification can be specifically understood as all the preview-type display information of the first media content presented to the outside world within the first media content display area. It is also the surface-level concise content that users can directly browse and intuitively see during the browsing stage before entering the details page. It includes lightweight display elements such as thumbnails, brief introductions, partial materials, basic tags, and short summaries. It is the core information set of the first media content display area used to initially display media content and help users quickly identify the content theme. It has the characteristics of concise content, limited display range, and clear preview guidance.

[0099] After the interactive jump is completed and the user enters the content details page of the first media content, in order to optimize the overall browsing experience, reduce the duplication of page information, and avoid the problem of users repeatedly browsing homogeneous content, this method adopts a differentiated layered display mechanism. Instead of repeatedly rendering and displaying the first content information that has already been presented in the first media content display area, it loads and displays the second content information corresponding to the first media content in a targeted manner.

[0100] The second content information is part of the complete content of the current primary media content, but it is content that is not publicly previewed in the primary media content display area. It is incremental supplementary content, distinct from the primary content information displayed in the primary media content display area. In actual data processing, the second content information needs to be determined based on the complete overall data of the primary media content, combined with the collected primary content information through intelligent filtering and differentiated matching. The second content information can be understood as information belonging to the primary media content but not displayed in the primary media content display area. In other words, the second content information is determined based on the primary media content and the primary content information.

[0101] It is important to note that displaying the second content information on the content details page does not mean deleting the first content information from the first media content; rather, it means starting the display from the second content information. For clarity, the method provided in the embodiments of this specification uses an example where the first media content comprises three pages in the content details page. The first page contains information with more intuitive image and dynamic video materials, which can immediately capture the user's attention and quickly convey core visual information. Therefore, the first page can be used as the first content information and displayed in the first media content display area of ​​the product information browsing page. When a user enters the content details page of the primary media content, according to the previous page display logic, the content should be displayed from the first page of the primary media content. However, since the user enters the content details page from the display area of ​​the primary media content on the first page, in order to reduce the duplication of page information, the second page can be determined as the second page of content information based on the three pages of content displayed on the primary media content and the first content information on the first page. That is, the content details page starts displaying from the second page of the primary media content. In this way, after the user becomes interested in the primary media content based on the first content information on the first page, they can enter the corresponding product details page and continue to browse the primary media content based on the information learned from the display area of ​​the primary media content.

[0102] See Figure 6 , Figure 6 This specification illustrates a page navigation diagram from a product information browsing page to a content details page, as provided in one embodiment. Figure 6 As shown in (1), if a user is interested in the first media content on the product information browsing page, they can select the first media content display area and slide it in the first direction to jump to the page. Figure 6 The content details page is shown in (2). When displaying... Figure 6Before the content details page shown in (2), the first content information to be displayed in the first media content display area is determined. The first content information is usually the information displayed on the first screen after entering the content details page. Based on this, after entering the content details page, the information on the first screen will not be displayed on the content details page. Instead, the second content information other than the information on the first screen will be found based on the first content information and displayed on the content details page.

[0103] In the method provided in the embodiments of this specification, after a user enters the content details page of the first media content from the first media content display area that displays the first screen information of the first media content, the content is not displayed from the first screen of the first media content, but from the second screen information after the first screen information, so as to ensure the continuity of the user's browsing of the first media content.

[0104] In practical applications, users can learn about the core information of the first media content in the first media content display area of ​​the product information browsing page. Users can also learn about the first review content in the first review display area of ​​the product information browsing page. In another specific embodiment provided in this specification, the method further includes: In response to a click on the first evaluation display area, a floating window for review information is displayed on the product information browsing page, wherein the floating window for review information displays the first review content of the target product.

[0105] In this embodiment, to further optimize the user's operation path for viewing comments, simplify the comment viewing process, and reduce operating costs, this solution has made targeted shortcut interaction design and exclusive function settings for the interaction logic of users quickly viewing and querying the comment information corresponding to the first media content, which greatly improves the convenience for users to obtain comment content.

[0106] Specifically, the first review of the target product is displayed in the first review display area on the product information browsing page. However, due to the limited page space, it is not possible to display all the first reviews in the first review display area. If users need to view the first reviews and understand the real feedback and interactive opinions of other users, they only need to perform a single click operation on the currently displayed first review display area to trigger the review retrieval mechanism.

[0107] The system will respond in real time to user clicks triggered by the first review display area. While maintaining the current page browsing state without interruption or exit, it will quickly load and pop up a comment information pop-up window on the original product information browsing page interface. Relying on this dedicated display area, it will centrally display the first review content for the target product, covering multiple user comments, interactive replies, likes, and other related derivative content, making it convenient for users to view and refer to them at any time.

[0108] To reduce loading time, improve overall content display efficiency, and ensure a smooth browsing experience, the technical method described in this manual uses an interactive overlay for the comment information pop-up window, which is displayed on top of the existing product information browsing page. This interactive overlay is a lightweight, embedded interactive display medium. Its core feature is that it allows for the display of new content without requiring users to exit, jump to, or replace the current main content browsing page. It achieves this by overlaying local layers, resulting in a clear and non-conflicting overall interface hierarchy.

[0109] By using an interactive overlay to display comment information blocks, redundant steps such as requesting a new page, reloading data, and refreshing the page are eliminated. This eliminates the need for additional network resources and system performance, significantly reducing the response time for comment content and achieving near-instantaneous display. This display mode allows users to view comment information at any time while preserving the original media content browsing progress and page display status, achieving a seamless switch between main content browsing and comment viewing. It effectively optimizes interaction logic and comprehensively improves information display efficiency and the overall user experience. Furthermore, the comment information overlay does not obscure the secondary product information block.

[0110] See Figure 7 , Figure 7 This specification illustrates a page diagram showing a floating window for displaying review information on a product information browsing page, as provided in one embodiment. Figure 7 As shown in (1), when a user is browsing media content on the product information browsing page, and the user has a need to view relevant comment information in the first evaluation display area and understand other users' feedback and interactive opinions, there is no need for a complicated operation process. The user only needs to click on the first evaluation display area displayed on the current page to trigger the command to retrieve and display the comment information. This click operation does not require a specific click area restriction. As long as it is within the effective interaction range of the first evaluation display area, the system can accurately capture and respond to it, ensuring the convenience and accuracy of the operation.

[0111] After the system detects and captures the user's click on the first review display area in real time, it will activate the preset interactive response logic. Without exiting the current product information browsing page or interrupting the user's original browsing progress, it will quickly invoke an interactive overlay on the upper layer of the product information browsing page interface. At the same time, it will automatically load the preset comment information block within the interactive overlay, completing the rapid construction of the comment display carrier. Simultaneously, the backend system will send a data request to the corresponding server to obtain the first review content, including but not limited to the user's comment content, comment time, number of likes, reply content, user avatar and nickname, etc., to ensure the comprehensiveness and timeliness of the comment information.

[0112] Upon receiving the review request, the server retrieves the first review of the corresponding target product from its database. After data filtering, organization, and formatting, the server sends the complete review data back to the front-end system. The front-end system then immediately loads the retrieved first review into the review information block already built within the interactive overlay, rendering and displaying the review content, ultimately presenting it as shown below. Figure 7 The page effect shown in (2) allows users to browse all relevant comments intuitively and clearly, satisfying their need to understand others' opinions and refer to feedback.

[0113] The comment retrieval and display logic designed in this method enables rapid and convenient retrieval of comment information, significantly shortening the time from when a user initiates a viewing request to when they see the comment content, greatly improving the efficiency and convenience of comment retrieval. More importantly, this display method does not require jumping to any new page throughout the process, remaining within the interface of the original product information browsing page, avoiding browsing interruptions and cumbersome operations caused by page jumps. Simultaneously, while displaying the comment information block in the interactive overlay, the second product information block corresponding to the original target product on the product information browsing page remains normally displayed and unobstructed. Users can directly perform corresponding operations such as adding to favorites, shopping cart, or contacting customer service for the second product information block without closing the interactive overlay during the comment viewing process, achieving seamless integration of comment viewing and product operation, further optimizing the overall user experience and addressing the dual needs of information acquisition and operational convenience.

[0114] In another specific embodiment provided in the embodiments of this specification, in response to a trigger operation on the first evaluation display area, a content details page corresponding to the first media content can be displayed, and a comment section of the first media content can be displayed on the content details page, and the first evaluation content can be displayed in the comment section.

[0115] In another specific embodiment provided in this specification, the content details page includes a second product information block for the target product; the method further includes: In response to a trigger operation on the second product information block in the content details page, the product details page of the target product is displayed.

[0116] In the method provided in the embodiments of this specification, within the overall page architecture and functional layout design, a second product information block corresponding to the associated target product is specifically set in the content details page corresponding to the first media content. This second product information block is deeply integrated with the first media content and presented synchronously in the content details page, ensuring the integrity and relevance of the page information. After users have fully and deeply browsed all the information in the content details page corresponding to the first media content, and have a thorough understanding of the media content introduction, graphic materials, video content, and related supplementary information, if they have an actual need to learn more about associated products and purchase corresponding products, they can directly interact with the second product information block configured on the current content details page interface through touch, without needing to switch operation interfaces separately.

[0117] Users can trigger the jump command to the second product information block through various conventional operation methods such as clicking, long-pressing, or selecting the corresponding interactive area. Relying on this interactive entry point, users can directly jump from the content details page to the product details page of the corresponding target product, and view comprehensive product information such as product parameters, physical display, price discounts, specifications, and after-sales policies. This interactive design breaks the operation limitations of the traditional browsing mode, avoiding the cumbersome operation process of having to exit the content details page, return to the initial product information browsing page, and then find the product entry point again and click a second time to enter the product details page.

[0118] By embedding a second product information block within the content details page and configuring direct redirection logic, the system effectively connects multiple core pages, such as media content details pages and product details pages, establishing an efficient and quick redirection mechanism for multi-page scenarios and forming a seamless operational loop for content browsing and product viewing. The overall design significantly simplifies and compresses user operation steps, reducing redundant operations such as page switching and hierarchical navigation, lowering the user's operational threshold and browsing costs, and making the overall interaction logic more concise and smooth.

[0119] At the same time, this integrated layout and convenient jump mode can fully cater to users' fragmented browsing habits and instant consumption needs. While meeting users' needs for in-depth reading of media content, it simultaneously ensures the immediacy of product browsing and selection, comprehensively optimizes the entire process operation logic, and significantly improves the overall comfort and comprehensive user experience of browsing, browsing, and interactive operations.

[0120] The method provided in this specification, in response to a triggering operation on a first product information block of a target product, displays a product information browsing page for the target product; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content pre-published to a content application platform and recommended to browsing accounts of the content application platform on a content recommendation page through a content distribution algorithm; in response to a triggering operation on the second product information block, displays a product details page for the target product; wherein, the product details page includes a second media content display area and a second evaluation display area; the second media content display area includes second media content pre-configured by the selling account of the target product; the second evaluation display area is used to display second evaluation content published after the transaction of the target product.

[0121] This method simultaneously displays a primary media content display area carrying the primary media content and a secondary product information block carrying the target product's entry point on the target product's product information browsing page. It integrates the content information of the primary media content and the product information of the target product within a single screen window. Based on this simultaneous display page design and data assembly logic, it breaks the traditional layered and fragmented display structure of content detail pages and product detail pages. This facilitates content browsing and product understanding without multiple jumps, significantly lowering the purchase decision threshold and enhancing the shopping experience and conversion rate in content-driven scenarios.

[0122] See Figure 8 , Figure 8 A flowchart of a data processing method according to another embodiment of this specification is shown, which specifically includes the following steps: Step 802: Display the content details page of the first media content, wherein the content details page includes a second product information block, and the second product information block displays the product information of the target product corresponding to the first media content.

[0123] Step 804: In response to the triggering operation for the second product information block, display the product details page of the target product.

[0124] To address the transition issue between content detail pages and product detail pages in traditional content e-commerce platforms, this embodiment provides an alternative page display method. Specifically, in this embodiment, a second product information block is embedded within the content detail page. During the process of navigating to the content detail page of the first media content, product information of the corresponding target product from the first media content can be retrieved and added to the second product information block.

[0125] In this embodiment, in the practical application of this technical solution, the paths for users to access the content details page of the first media content are diverse and flexible, not limited to a single fixed method, but covering a variety of common interaction scenarios within the content application platform. This allows for adaptation to different users' browsing habits and usage needs, comprehensively meeting users' requirements for obtaining detailed information about media content. Specifically, the pre-jump paths to the content details page are rich and varied, including several core methods already mentioned in detail in the above embodiments, providing users with basic and commonly used access channels.

[0126] For example, users can access the content details page of a primary media content from a content recommendation page containing multiple published posts. These content recommendation pages are typically intelligently aggregated and pushed by the platform based on user interests, browsing history, and other data. The page displays multiple different published posts in batches within a primary media content display area. During quick browsing, if a user discovers primary media content of interest, they can trigger an action within the corresponding primary media content display area to jump to the content's details page, achieving a switch from batch preview to in-depth viewing. In addition, users can also access the content details page from the content recommendation page of the accounts they follow. When a user follows a specific account, all media content published by that account will be displayed in a dedicated account content recommendation page. While browsing this page, users can click on any primary media content to directly access its content details page, allowing users to quickly view the latest content and past works of the followed account, satisfying their need for continuous attention to specific account content. Users can also access the content details page from the communication page of the target communication account. In the communication and interaction scenarios of content application platforms, when users chat and interact with target communication accounts, the other party may send relevant entry points or links to primary media content. Users can click on these entry points or links to jump directly from the communication page to the corresponding content details page without having to exit the communication interface and search again, thus achieving a seamless connection between communication and content browsing.

[0127] In addition to the access methods explicitly mentioned above, there are many other common access paths in the actual operation of content application platforms. For example, users can use the platform's search function to enter keywords, titles, and other information of the primary media content, and then click to enter the details page after finding the corresponding content; they can use the platform's category navigation bar to filter specific types of media content, find the target content in the category list, and enter the details page; they can use their browsing history or favorites list in their personal center to directly click on the primary media content they have previously viewed or saved to quickly enter the details page; they can even directly jump to the corresponding content details page after clicking on notifications or message links pushed by the platform.

[0128] In this implementation, the various pre-redirection steps to access the content details page are not described in detail. This is because different content application platforms have different functional layouts and interaction designs, resulting in variations in the corresponding pre-redirection logic and operation steps. Furthermore, the core purpose of all access methods is to enable users to quickly and conveniently access the content details page and obtain complete information about the primary media content; their underlying logic is consistent. Therefore, the specific pre-redirection steps to access the content details page are not elaborated upon. In actual application, these steps can be flexibly adjusted according to specific platform design, operational needs, and user operation scenarios, with the actual application effect as the standard. The core objective is to ensure that users can conveniently navigate from various pre-redirection pages to the content details page through diverse paths, thereby improving the user's browsing experience and operational convenience.

[0129] It is important to note that in this implementation, the term "first media content" does not refer to all types of media content on the platform, but rather to specific types of content with a clear target. Specifically, it refers to media content that is pre-associated with a corresponding target product and is related to product display or recommendation. The core characteristic of this type of media content is that during its creation and dissemination, it is simultaneously linked to one or more target products, achieving a deep integration of media content and product information. This provides users with a valuable content browsing experience while also offering them access to relevant product information and purchasing options, thus bridging the gap between content consumption and product consumption.

[0130] Specifically, the presentation of primary media content is diverse, covering various product-related content types. The most common include product recommendations, unboxing videos, and product reviews. Product recommendations focus on accurately recommending high-quality products, detailing their advantages, usage scenarios, and target audiences to guide users in understanding and paying attention to the corresponding products. Unboxing videos emphasize immersive experiences, using videos and images to realistically showcase the product's appearance, packaging, design details, and usage effects, allowing users to intuitively experience the product's actual condition and reducing their purchasing concerns. Product reviews prioritize professionalism and objectivity, conducting comprehensive testing and analysis from multiple dimensions such as product performance, quality, cost-effectiveness, and user experience to provide users with accurate purchasing references and help them make more informed purchasing decisions. In addition, primary media content can also include product usage tutorials, scenario-based displays, and new product pre-launch content, as long as the content is associated with a specific target product, it falls within the scope of primary media content defined in this implementation method.

[0131] In the system processing flow, when a user triggers an operation and enters the browsing scenario of the first media content (including entering the preview area of ​​the first media content display area, entering the content details page, etc.), the system automatically activates the product association detection mechanism to determine whether the first media content has a corresponding target product and the complete product information corresponding to that target product. The core basis for this judgment process is the relevant information pre-set and submitted by the content publisher during the publishing stage of the first media content. Specifically, when publishing media content, the platform provides an entry point for product association settings. Publishers can choose whether to associate a target product based on the content theme. If association is selected, the relevant information of the target product must be filled in or selected, including core data such as product ID, product name, product specifications, and product link. This information is bound to the media content itself and stored together in the platform database. With the development of artificial intelligence technology, if the first media content mentions a target product but no manual association is made, the content application platform can also use artificial intelligence technology to identify the target product in the first media content and obtain the product information of the target product. This information can then be used to subsequently associate the product information with the second product information block.

[0132] When accessing the first media content, the system automatically retrieves all settings information bound to that media content during publication. Through data parsing and matching, it identifies whether the content contains product association identifiers and corresponding product information. If the media content is detected to be associated with a target product, the corresponding product information is extracted simultaneously, providing data support for subsequent interactive operations such as displaying the second product information block and page navigation. If the media content is not associated with any target product, artificial intelligence technology can be used to detect whether the media content involves the target product. If the target product is detected, the system will operate according to the association of the media content with the target product. If the media content is not associated with a target product, and artificial intelligence technology also fails to detect any involvement of the target product, subsequent product-related interactive logic will not be triggered, and only the media content itself will be displayed. This method of determining product association based on the settings information at the time of publication ensures accurate matching between product information and media content, avoiding situations where products and content are unrelated. It also ensures the smooth implementation of subsequent interactive functions, providing users with a coherent and accurate content and product linkage browsing experience.

[0133] In practical applications, a second product information block is not set up for every content detail page. Instead, it is determined whether a corresponding target product exists based on the specific circumstances of the primary media content. If the content application platform determines that a target product exists, the redirected content detail page can display a second product information block, showing the target product's information. If the content application platform determines that the primary media content does not contain a target product, there is no need to display a second product information block on the content detail page.

[0134] While a user is browsing the content details page of the first media content, the second product information block remains constantly displayed on the screen. This second product information block is positioned sequentially within the screen display. Users can browse the content details page by swiping up and down, but the target product's details page does not change position during swiping. This ensures that the content details page and the target product's second product information block are always displayed simultaneously on the screen. When a user has a need to purchase the target product, a trigger action on the second product information block will display the target product's details page.

[0135] The specific implementation of displaying the product details page of the target product in response to the trigger operation on the second product information block is the same as that described in the above embodiments, and will not be repeated here.

[0136] This method sets up a second product information block in the content details page to display product information. The second product information block is always displayed in a fixed position on the screen during the user's browsing of the content details page. It will not change as the content details page is scrolled up and down. This keeps the content details information and the purchase entry point of the target product displayed on the same screen, which significantly reduces the threshold for purchasing decisions and improves the shopping experience and conversion intention in the content scenario.

[0137] Corresponding to the above method embodiments, this specification also provides data processing apparatus embodiments. Figure 9 A schematic diagram of the structure of a data processing apparatus provided in one embodiment of this specification is shown. For example... Figure 9 As shown, the device includes: Display module 902 is configured to display a product information browsing page for the target product in response to a trigger operation on a first product information block of the target product; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content that is pre-published to a content application platform and recommended to browsing accounts of the content application platform on a content recommendation page through a content distribution algorithm; Trigger module 904 is configured to display the product details page of the target product in response to a trigger operation on the second product information block; wherein the product details page includes a second media content display area and a second review display area; the second media content display area includes second media content pre-configured by the sales account of the target product; the second review display area is used to display second review content published after the transaction of the target product.

[0138] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: Display a product recommendation page that includes multiple products, wherein the product recommendation page includes a first product information block corresponding to each product; or, Displays an account recommendation page corresponding to the followed account, wherein the account recommendation page includes a first product information block corresponding to each product; or, Display the communication page corresponding to the target communication account, wherein the communication page includes a first product information block for the target product; or, The search results page corresponding to the target keyword is displayed, and the search results page includes a first product information block corresponding to each product.

[0139] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: In response to a trigger operation on the first media content display area, the content details page of the first media content is displayed.

[0140] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: In response to a swipe operation on the first media content display area in a first direction, the content details page of the first media content is displayed.

[0141] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: In response to a trigger operation on the first media content display area, first content information of the first media content in the first media content display area is obtained; Display the content details page of the first media content, and display the second content information in the content details page, wherein the second content information is determined based on the first media content and the first content information.

[0142] In one specific embodiment provided in this specification, the content details page includes a second product information block for the target product; The display module 902 is further configured as follows: In response to a trigger operation on the second product information block in the content details page, the product details page of the target product is displayed.

[0143] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: In response to a click on the first evaluation display area, a floating window for review information is displayed on the product information browsing page, wherein the floating window for review information displays the first review content of the target product.

[0144] In one specific embodiment provided in this specification, the trigger module 904 is further configured as follows: In response to a sliding operation on the second product information block in a second direction, the product details page of the target product is displayed; or, in response to a clicking operation on the second product information block, the product details page of the target product is displayed.

[0145] In one specific embodiment provided in the embodiments of this specification, the product details page includes an information display window; The display module 902 is further configured to: The first media content is displayed in the information display window of the product details page.

[0146] In one specific embodiment provided in this specification, the display module 902 is further configured as follows: In response to a trigger operation on the information display window, the content details page of the first media content is displayed.

[0147] The apparatus provided in this embodiment of the specification, in response to a triggering operation on a first product information block of a target product, displays a product information browsing page for the target product; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content that is pre-published to a content application platform and recommended to browsing accounts of the content application platform on a content recommendation page through a content distribution algorithm; in response to a triggering operation on the second product information block, a product details page for the target product is displayed; wherein, the product details page includes a second media content display area and a second evaluation display area; the second media content display area includes second media content pre-configured by the selling account of the target product; the second evaluation display area is used to display second evaluation content published after the transaction of the target product.

[0148] This device simultaneously displays a first media content display area carrying the primary media content and a second product information block carrying the target product's entry point on the target product's product information browsing page. It integrates the content information of the primary media content and the product information of the target product into a single screen window. Based on this simultaneous display page design and data assembly logic, it breaks the traditional layered and fragmented display structure of content detail pages and product detail pages. This allows users to browse content and understand products within the same screen without multiple redirects, significantly lowering the purchase decision threshold and enhancing the shopping experience and conversion rate in content-driven scenarios.

[0149] The above is an illustrative scheme of a data processing apparatus according to this embodiment. It should be noted that the technical solution of this data processing apparatus and the technical solution of the data processing method described above belong to the same concept. For details not described in detail in the technical solution of the data processing apparatus, please refer to the description of the technical solution of the data processing method described above.

[0150] Figure 10A structural block diagram of a computing device 1000 according to an embodiment of this specification is shown. The components of the computing device 1000 include, but are not limited to, a memory 1010 and a processor 1020. The processor 1020 is connected to the memory 1010 via a bus 1030, and a database 1050 is used to store data.

[0151] The computing device 1000 also includes an access device 1040, which enables the computing device 1000 to communicate via one or more networks 1060. Examples of these networks include Public Switched Telephone Network (PSTN), Local Area Network (LAN), Wide Area Network (WAN), Personal Area Network (PAN), or combinations of communication networks such as the Internet. The access device 1040 may include one or more of any type of wired or wireless network interface (e.g., a network interface card (NIC)), such as an IEEE 802.11 Wireless Local Area Network (WLAN) wireless interface, a Wi-MAX (Worldwide Interoperability for Microwave Access) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, a Near Field Communication (NFC) interface, and so on.

[0152] In one embodiment of this specification, the above-described components of the computing device 1000 and Figure 10 Other components, not shown, can also be connected to each other, for example, via a bus. It should be understood that... Figure 10 The block diagram of the computing device shown is for illustrative purposes only and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0153] The computing device 1000 can be any type of stationary or mobile computing device, including mobile computers or mobile computing devices (e.g., tablet computers, personal digital assistants, laptop computers, notebook computers, netbooks, etc.), mobile phones (e.g., smartphones), wearable computing devices (e.g., smartwatches, smart glasses, etc.) or other types of mobile devices, or stationary computing devices such as desktop computers or personal computers (PCs). The computing device 1000 can also be a mobile or stationary server.

[0154] The processor 1020 is used to execute the following computer program / instructions, which, when executed by the processor, implement the steps of the above-described data processing method.

[0155] The above is an illustrative scheme of a computing device according to this embodiment. It should be noted that the technical solution of this computing device and the technical solution of the data processing method described above belong to the same concept. For details not described in detail in the technical solution of the computing device, please refer to the description of the technical solution of the data processing method described above.

[0156] An embodiment of this specification also provides a computer-readable storage medium storing a computer program / instructions that, when executed by a processor, implement the steps of the above-described data processing method.

[0157] The above is an illustrative scheme of a computer-readable storage medium according to this embodiment. It should be noted that the technical solution of this storage medium and the technical solution of the data processing method described above belong to the same concept. For details not described in detail in the technical solution of the storage medium, please refer to the description of the technical solution of the data processing method described above.

[0158] An embodiment of this specification also provides a computer program product, including a computer program / instructions that, when executed by a processor, implement the steps of the above-described data processing method.

[0159] The above is an illustrative scheme of a computer program product according to this embodiment. It should be noted that the technical solution of this computer program product and the technical solution of the data processing method described above belong to the same concept. For details not described in detail in the technical solution of the computer program product, please refer to the description of the technical solution of the data processing method described above.

[0160] The foregoing has described specific embodiments of this specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims may be performed in a different order than that shown in the embodiments and may still achieve the desired result. Furthermore, the processes depicted in the drawings do not necessarily require the specific or sequential order shown to achieve the desired result. In some embodiments, multitasking and parallel processing are possible or may be advantageous.

[0161] The computer instructions include computer program code, which may be in the form of source code, object code, executable file, or certain intermediate forms. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording media, USB flash drive, portable hard drive, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electrical carrier signals, telecommunication signals, and software distribution media, etc. It should be noted that the content included in the computer-readable medium may be appropriately added or removed according to the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media may not include electrical carrier signals and telecommunication signals.

[0162] It should be noted that, for the sake of simplicity, the foregoing method embodiments are all described as a series of actions. However, those skilled in the art should understand that this specification is not limited to the described order of actions, as some steps may be performed in other orders or simultaneously according to this specification. Furthermore, those skilled in the art should also understand that the embodiments described in this specification are preferred embodiments, and the actions and modules involved are not necessarily essential to this specification.

[0163] In the above embodiments, the descriptions of each embodiment have different focuses. For parts not described in detail in a certain embodiment, please refer to the relevant descriptions of other embodiments.

[0164] The preferred embodiments disclosed above are merely illustrative of this specification. The optional embodiments do not exhaustively describe all details, nor do they limit the invention to the specific implementations described. Clearly, many modifications and variations can be made based on the content of this specification. These embodiments have been selected and specifically described in this specification to better explain the principles and practical applications of this specification, thereby enabling those skilled in the art to better understand and utilize this specification. This specification is limited only by the claims and their full scope and equivalents.

Claims

1. A data processing method, characterized in that, include: In response to a trigger operation on the first product information block of the target product, a product information browsing page for the target product is displayed; wherein, the product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block of the target product; the first media content display area is used to display the first media content of the target product, and the first evaluation display area is used to display the first evaluation content of the target product, wherein the first media content and the first evaluation content are determined based on the published content related to the target product; the published content is content that is pre-published to the content application platform and recommended to the browsing accounts of the content application platform on the content recommendation page through a content distribution algorithm; In response to a trigger operation on the second product information block, the product details page of the target product is displayed; wherein, the product details page includes a second media content display area and a second review display area; the second media content display area includes second media content pre-configured by the sales account of the target product; the second review display area is used to display second review content published after the transaction of the target product.

2. The method as described in claim 1, characterized in that, The first product information block for the target product is displayed on the following page: Display a product recommendation page that includes multiple products, wherein the product recommendation page includes a first product information block corresponding to each product; or, Displays an account recommendation page corresponding to the followed account, wherein the account recommendation page includes a first product information block corresponding to each product; or, Display the communication page corresponding to the target communication account, wherein the communication page includes a first product information block for the target product; or, The search results page corresponding to the target keyword is displayed, and the search results page includes a first product information block corresponding to each product.

3. The method as described in claim 1, characterized in that, The method further includes: In response to a trigger operation on the first media content display area, the content details page of the first media content is displayed.

4. The method as described in claim 3, characterized in that, In response to a trigger operation on the first media content display area, the content details page of the first media content is displayed, including: In response to a swipe operation on the first media content display area in a first direction, the content details page of the first media content is displayed.

5. The method as described in claim 3, characterized in that, In response to a trigger operation on the first media content display area, the content details page of the first media content is displayed, including: In response to a trigger operation on the first media content display area, first content information of the first media content in the first media content display area is obtained; Display the content details page of the first media content, and display the second content information in the content details page, wherein the second content information is determined based on the first media content and the first content information.

6. The method as described in claim 3, characterized in that, The content details page includes a second product information block for the target product; The method further includes: In response to a trigger operation on the second product information block in the content details page, the product details page of the target product is displayed.

7. The method as described in claim 1, characterized in that, The method further includes: In response to a click on the first evaluation display area, a floating window for review information is displayed on the product information browsing page, wherein the floating window for review information displays the first review content of the target product.

8. The method as described in claim 1, characterized in that, In response to a triggering operation on the second product information block, the product details page of the target product is displayed, including: In response to a sliding operation on the second product information block in a second direction, the product details page of the target product is displayed; or, In response to a click on the second product information block, the product details page of the target product is displayed.

9. The method as described in claim 8, characterized in that, The product details page includes an information display window; The method further includes: The first media content is displayed in the information display window of the product details page.

10. The method as described in claim 9, characterized in that, The method further includes: In response to a trigger operation on the information display window, the content details page of the first media content is displayed.

11. A data processing apparatus, characterized in that, include: The display module is configured to display a product information browsing page for the target product in response to a trigger operation on a first product information block of the target product. The product information browsing page includes a first media content display area, a first evaluation display area, and a second product information block for the target product. The first media content display area displays first media content for the target product, and the first evaluation display area displays first evaluation content for the target product. The first media content and the first evaluation content are determined based on published content related to the target product. The published content is content pre-published on a content application platform and recommended to browsing accounts on the content recommendation page of the content application platform through a content distribution algorithm. The triggering module is configured to display the product details page of the target product in response to a triggering operation on the second product information block; wherein the product details page includes a second media content display area and a second review display area; the second media content display area includes second media content pre-configured by the sales account of the target product; the second review display area is used to display second review content published after the transaction of the target product.

12. A computing device, characterized in that, include: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions, which, when executed by the processor, implement the steps of the method according to any one of claims 1 to 10.

13. A computer-readable storage medium storing a computer program / instructions, characterized in that, When the computer program / instructions are executed by the processor, they implement the steps of the method according to any one of claims 1 to 10.

14. A computer program product comprising a computer program / instructions, characterized in that, When the computer program / instructions are executed by the processor, they implement the steps of the method according to any one of claims 1 to 10.

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