Providing device, providing method, and program

Abstract

To provide a providing device or the like capable of providing a commodity page where a shopper can select attributes while grasping images associated with the attributes.SOLUTION: A providing device 100 provides a shopper with commodity pages causing the shopper to select any of a plurality of attributes with which an appearance image is associated so as to purchase a commodity. A display unit 101 scrollably displays the commodity pages in a screen. A selection acceptance unit 102 accepts any of a plurality of optional elements while a plurality of optional elements for selecting any of the plurality of attributes are being displayed in the screen. An identification unit 103 identifies an appearance image associated with attributes indicated by the optional element related to the accepted selection. When the identified appearance image is not displayed in the screen, the display unit 101 temporarily or locally displays an outline image including the identified appearance image or a processed image obtained by processing the identified appearance image in the screen.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to a providing device, a providing method, and a program. [Background technology]

[0002] E-commerce sites trade products with variations in attributes such as size and color. For such products, images associated with the attributes are displayed on a product page for purchasing the product, and shoppers are prompted to select an attribute. For example, Patent Document 1 discloses a technology that displays attribute options and images associated with the attributes on a product page, and then displays an image associated with the attribute indicated by a selected option. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2021-149485 Summary of the Invention [Problem to be solved by the invention]

[0004] On the other hand, on e-commerce sites, there are many product pages on devices with small screens, such as smartphones, where the attribute options and the images associated with the attributes cannot be displayed simultaneously. In such cases, the images associated with the attributes indicated by the options cannot be viewed without scrolling the product page, which poses a problem in that it is not possible to select an attribute while viewing the images associated with the attributes.

[0005] The present invention aims to solve the above-mentioned problems, and aims to provide a provision device, provision method, and program that provide a product page that allows users to select attributes while viewing images associated with attributes. [Means for solving the problem]

[0006] A providing device according to a first aspect of the present invention comprises: A provision device that provides a product page to a shopper for allowing the shopper to select one of a plurality of attributes to purchase a product, An appearance image is associated with each of the plurality of attributes; a display unit that displays the product page on a screen in a scrollable manner; a selection receiving unit that receives a selection of one of the plurality of option elements while the plurality of option elements are displayed on the screen for selecting one of the plurality of attributes; an identification unit that identifies an appearance image associated with an attribute indicated by the option element related to the accepted selection; Equipped with If the specified appearance image is not displayed on the screen, the display unit: The specified appearance image, or a processed image obtained by processing the specified appearance image; a summary image including the It is characterized by:

[0007] In addition, in the providing device according to the above aspect, The display unit arranges a pop-up window on the screen and draws the overview image in the pop-up window, thereby locally displaying the overview image. It is characterized by:

[0008] In addition, in the providing device according to the above aspect, The display unit temporarily displays the overview image by erasing the pop-up window from the screen after a predetermined time has elapsed or based on an operation by the shopper. It is characterized by:

[0009] In addition, in the providing device according to the above aspect, The display unit arranges a balloon window near the option element related to the accepted selection and draws the overview image in the balloon window, thereby locally displaying the overview image. It is characterized by:

[0010] In addition, in the providing device according to the above aspect, The display unit temporarily displays the overview image by erasing the balloon window from the screen after a predetermined time has elapsed or based on an operation by the shopper. It is characterized by:

[0011] In addition, in the providing device according to the above aspect, the display unit scrolls the product page to a position where the specified external appearance image is located on the product page, and after a predetermined time has elapsed or based on an operation by the shopper, scrolls the product page to a position where an option element related to the accepted selection is located, A summary image including the specified appearance image is temporarily displayed. It is characterized by:

[0012] The providing method according to the second aspect of the present invention comprises: A providing method executed by a providing device that provides a product page to a shopper, allowing the shopper to select one of a plurality of attributes to purchase a product, the method comprising: An appearance image is associated with each of the plurality of attributes; The providing device: The product page is displayed on the screen in a scrollable manner, accepting a selection of one of the plurality of option elements while a plurality of option elements for selecting one of the plurality of attributes are displayed on the screen; Identifying an appearance image associated with an attribute indicated by the option element related to the accepted selection; If the specified appearance image is not displayed on the screen, The specified appearance image, or a processed image obtained by processing the specified appearance image; a summary image including the It is characterized by:

[0013] A program according to a third aspect of the present invention comprises: A program that causes a computer to function as a providing device that provides a product page to a shopper, allowing the shopper to select one of a plurality of attributes to purchase a product, An appearance image is associated with each of the plurality of attributes; a display unit that displays the product page on a screen in a scrollable manner; a selection receiving unit that receives a selection of one of a plurality of option elements for selecting one of the plurality of attributes while the plurality of option elements are displayed on the screen; an identification unit that identifies an appearance image associated with an attribute indicated by an option element related to the accepted selection; It functions as If the specified appearance image is not displayed on the screen, the display unit: The specified appearance image, or a processed image obtained by processing the specified appearance image; a summary image including the It is characterized by:

[0014] The program may be recorded on a non-transitory recording medium. The non-transitory recording medium can be distributed or sold independently of the computer. Here, a non-transitory recording medium refers to a tangible recording medium. Examples of non-transitory recording media include compact discs, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, and semiconductor memories. A transitory recording medium refers to the transmission medium (propagation signal) itself. Examples of transitory recording media include electrical signals, optical signals, and electromagnetic waves. A temporary storage area is an area for temporarily storing data and programs, such as volatile memory such as RAM (Random Access Memory). [Effects of the Invention]

[0015] According to the present invention, it is possible to provide a providing device, a providing method, and a program that provide a product page that allows a user to select an attribute while viewing an image associated with the attribute. [Brief explanation of the drawings]

[0016] [Figure 1] FIG. 2 is a diagram illustrating a relationship between a providing device and an online market server according to the embodiment. [Figure 2] FIG. 2 is a diagram illustrating a hardware configuration of a providing device according to an embodiment. [Figure 3] FIG. 2 is a diagram illustrating a functional configuration of a providing device according to an embodiment. [Figure 4] FIG. 10 is a diagram illustrating an example of a product page according to the embodiment. [Figure 5] FIG. 10 is a diagram illustrating an example of a product page according to the embodiment. [Figure 6] FIG. 10 is a diagram illustrating an example of a product information table according to the embodiment. [Figure 7] FIG. 10 is a diagram illustrating an example of a product page according to the embodiment. [Figure 8] FIG. 10 is a diagram illustrating an example of a product page according to the embodiment. [Figure 9] FIG. 10 is a diagram illustrating an example of a summary image according to the embodiment. [Figure 10] FIG. 10 is a diagram illustrating an example of a summary image according to the embodiment. [Figure 11] FIG. 10 is a diagram illustrating an example of a summary image according to the embodiment. [Figure 12] 10 is a flowchart illustrating a providing process according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0017] (1. Overall structure) As shown in FIG. 1, a providing device 100 according to an embodiment of the present invention is communicably connected to an online market server 200 via a computer communication network 300 such as the Internet.

[0018] The providing device 100 is a terminal of a shopper who uses an online marketplace managed by the online marketplace server 200, and provides the shopper with product pages of products sold in the online marketplace. The providing device 100 is, for example, a smartphone, a tablet computer, or the like. The providing device 100 receives product page information from the online marketplace server 200 and displays the product page on a screen based on the received information. The shopper then browses the products sold in the online marketplace and performs procedures for purchasing the products via the providing device 100.

[0019] The online market server 200 is a server that manages an online market. For example, the online market server 200 transmits product page information to the providing device 100 in response to a request from the providing device 100.

[0020] (2. Hardware configuration of the providing device) FIG. 2 is a block diagram showing the hardware configuration of the providing device 100. As shown in FIG.

[0021] 2, the providing device 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM 13, a recording medium 14, an output device 15, a communication device 16, and an input device 17. The components are connected by a bus 18.

[0022] The CPU 11 controls the overall operation of the providing device 100, and is connected to each component to exchange control signals and data.

[0023] The ROM 12 stores operating programs and various data required for controlling the overall operation of the providing device 100 .

[0024] The RAM 13 is used to temporarily store data and programs, and stores programs and data read from the recording medium 14, as well as other data necessary for communication.

[0025] The recording medium 14 is composed of a hard disk, a flash memory, or the like, and records data to be processed by the providing device 100.

[0026] The output device 15 includes a display device such as an LCD (Liquid Crystal Display) and an audio output device such as a speaker. The output device 15 outputs, for example, data output from the CPU 11 under the control of the CPU 11.

[0027] The communication device 16 includes a communication interface for connecting the providing device 100 to a computer communication network 300 such as the Internet, and communicates with other information processing devices and the like via the communication device 16 .

[0028] The input device 17 includes an input device such as a button, a keyboard, a touch panel, a microphone, a camera, an optical scanner, etc. The input device 17 receives an operation input from a user of the providing device 100 and outputs a signal corresponding to the received operation input to the CPU 11.

[0029] (3. Functional Configuration of the Providing Device of the Embodiment) The functional configuration of the providing device 100 will be described with reference to FIG.

[0030] The providing device 100 functionally includes a display unit 101, a selection receiving unit 102, and an identification unit 103. In this embodiment, the CPU 11 and the communication device 16 work together to function as the display unit 101, the CPU 11 and the input device 17 work together to function as the selection receiving unit 102, and the CPU 11 functions as the identification unit 103.

[0031] An application for browsing and purchasing products on the online marketplace managed by the online marketplace server 200 is installed on the providing device 100, and the functions of the above-mentioned components are realized by the application.

[0032] 4 and 5 show examples of product pages displayed in an application. FIG. 4 shows an application started by the providing device 100 displaying a portion of a product page 400 on the screen of the providing device 100. FIG. 5 shows an application displaying a portion of the product page 400 on the screen of the providing device 100 when the application is scrolled downward from the state shown in FIG. 4. Hereinafter, the product page 400 is assumed to be a product page for a product with the product name "Brand ABC T-shirt."

[0033] The product page provided by the provision device 100 includes a page for allowing the shopper to select one of a plurality of attributes to purchase the product.

[0034] An attribute indicates a variation of a product sold on an electronic marketplace. For example, if an attribute indicates the color of a product, the multiple attributes may be "gray," "white," "black," etc. Alternatively, if an attribute indicates the size of a product, the multiple attributes may be "size small," "size medium," "size large," "free size," etc.

[0035] An appearance image is associated with each of the multiple attributes.

[0036] An appearance image is an image showing the appearance of a product, and different appearance attributes are associated with different appearance images. For example, with regard to the color attribute, since different colors result in different product appearances, different appearance images are associated with each color attribute. For example, different colors of a product such as a "Brand ABC T-shirt" are associated with different appearance images. Specifically, the color attribute "gray" is associated with an image of a gray "Brand ABC T-shirt," the color attribute "white" is associated with an image of a white "Brand ABC T-shirt," and the color attribute "black" is associated with an image of a black "Brand ABC T-shirt." On the other hand, with regard to the size attribute, since the appearance of a T-shirt generally does not change significantly even if the size is different, no appearance image is associated with each size attribute.

[0037] FIG. 6 shows an example of a product information table showing the correspondence between attributes and appearance images. The product information table in FIG. 6 is managed by the online market server 200. In the product information table, a product ID for identifying a product, a product name, an attribute (color), an appearance image ID for identifying an appearance image, and an attribute (size) are registered in association with each other. The record in the first row of the product information table in FIG. 6 indicates that the product name of a product with product ID "1" is "Brand ABC T-shirt," and that an appearance image with appearance image ID "1-1" is associated with a product with a color attribute of "gray," and that the size attribute is "S." Here, the appearance image with appearance image ID "1-1" is an image of a gray "Brand ABC T-shirt," the appearance image with appearance image ID "1-2" is an image of a white "Brand ABC T-shirt," and the appearance image with appearance image ID "1-3" is an image of a black "Brand ABC T-shirt."

[0038] When the online market server 200 receives a request from the providing device 100 to transmit a product page for, for example, "Brand ABC T-shirt," it transmits to the providing device 100 the data of the record associated with the product ID "1" in the product information table of Fig. 6, the data of the appearance images with the appearance image IDs "1-1," "1-2," and "1-3," and other data necessary for displaying the product page. The providing device 100 stores the various data received from the online market server 200 in the recording medium 14 and displays the product page 400 for the product ID "1."

[0039] Product page 400 in FIG. 4 includes an area 401 displaying an image associated with the product, an image number 402 indicating which image among the images associated with the product is currently displayed, detailed information 403 including the product name and price, a button 404 for adding the product to a cart indicating that the product is to be purchased, a button 405 for proceeding to the purchase process, and a panel 406 containing icons for performing various operations in the application. The images associated with the product include an exterior image and a representative image used in search results on the online marketplace. Area 401 in FIG. 4 displays image 401-1, which is a representative image of a "Brand ABC T-shirt." The image displayed in area 401 can be changed by a flick operation or the like by the shopper, and when the image displayed in area 401 is changed, image number 402 also changes. For example, as shown in FIG. 4, when image 401-1 is displayed in area 401, if the shopper flicks to the left, an image of a gray "Brand ABC T-shirt" (appearance image ID "1-1") will be displayed in area 401, and image number 402 will change, as shown in FIG. 7.

[0040] 5 includes buttons 407-1 to 407-3 for selecting a color attribute, buttons 407-4 to 407-6 for selecting a size attribute, a field 408 for specifying the number of items to purchase, buttons 404 and 405, and a panel 406. When buttons 407-1 to 407-6 are selected by a shopper, they are highlighted. For example, if the shopper selects button 407-1, the color of button 407-1 changes and the button is highlighted, as shown in FIG.

[0041] The following describes the functions of the provision device 100, taking as an example a case where a shopper performs an operation on the product page 400.

[0042] The display unit 101 displays product pages on the screen in a scrollable manner.

[0043] For example, the display unit 101 scrolls and displays the product page 400 on the screen of the provision device 100 in response to the shopper's operation as shown in FIGS.

[0044] The selection receiving unit 102 receives the selection of any one of the plurality of option elements while the plurality of option elements for selecting any one of the plurality of attributes are displayed on the screen.

[0045] The option element is an element that indicates an option for selecting one of a plurality of attributes, and is an element that indicates an attribute associated with an appearance image. For example, the option element is buttons 407-1 to 407-3.

[0046] For example, as shown in FIG. 5, the selection receiving unit 102 receives a selection of any one of the buttons 407-1 to 407-3 from the shopper while the buttons 407-1 to 407-3 are displayed on the screen.

[0047] The specifying unit 103 specifies an appearance image associated with the attribute indicated by the option element related to the accepted selection.

[0048] For example, if the selection receiving unit 102 receives the selection of button 407-1 as shown in Figure 8, the identification unit 103 refers to the information of the record for product ID "1" stored on the recording medium 14 and identifies the appearance image associated with the attribute "gray" indicated by button 407-1 as the appearance image with appearance image ID "1-1".

[0049] If the identified appearance image is not displayed on the screen, the display unit 101 temporarily or locally displays on the screen an overview image including the identified appearance image or a processed image obtained by processing the identified appearance image.

[0050] The summary image is an image that shows a summary of the appearance image of the attribute indicated by the option element selected by the shopper. The summary image is an image that includes the appearance image itself or an edited image. The edited image is an image obtained by editing the appearance image, such as an image that has been reduced in size or an image that has had its resolution reduced.

[0051] Here, "temporarily displaying a summary image on the screen" means displaying the summary image on the screen for a predetermined period of time and then erasing the summary image from the screen after the predetermined period of time has elapsed, or displaying the summary image on the screen until a predetermined operation is performed by the shopper and then erasing the summary image from the screen after the predetermined operation is performed. Also, "locally displaying a summary image on the screen" means displaying the summary image in a partial area of ​​the screen.

[0052] For example, as shown in Fig. 8, if an appearance image (appearance image ID "1-1") showing a gray "Brand ABC T-shirt" is not displayed on the screen while buttons 407-1 to 407-3 are displayed on the screen, display unit 101 displays image 401-2, which is an appearance image (appearance image ID "1-1") associated with the color attribute "gray" indicated by selected button 407-1, as an overview image so as not to obscure buttons 407-1 to 407-3, as shown in Fig. 9. Then, when the shopper selects icon 409 indicating to close the image, display unit 101 erases image 401-2 in Fig. 9 from the screen.

[0053] Alternatively, the display unit 101 arranges a pop-up window on the screen and draws the overview image in the pop-up window, thereby locally displaying the overview image.

[0054] For example, as shown in FIG. 10, the display unit 101 places a pop-up window 410 on the screen in a position that does not obscure the selected option element, button 407-1, and displays an overview image 411, which is a reduced version of image 401-2, in the pop-up window 410.

[0055] Then, the display unit 101 makes the pop-up window disappear from the screen after a predetermined time has elapsed or based on an operation by the shopper, thereby temporarily displaying the summary image.

[0056] For example, the display unit 101 may remove the pop-up window 410 in FIG. 10 from the screen three seconds after it is displayed, or may remove the pop-up window 410 from the screen when the shopper selects the icon 412 in FIG. 10, thereby temporarily displaying the overview image 411.

[0057] Alternatively, the display unit 101 places a balloon window near the option element related to the accepted selection and draws the overview image in the balloon window, thereby locally displaying the overview image.

[0058] For example, as shown in FIG. 11, the display unit 101 places a balloon window 413 on the screen near the selected option element, button 407-1, and displays an overview image 414, which is a reduced version of image 401-2, in the balloon window 413.

[0059] Then, the display unit 101 makes the balloon window disappear from the screen after a predetermined time has elapsed or based on an operation by the shopper, thereby temporarily displaying the summary image.

[0060] For example, the display unit 101 may hide the balloon window 413 in FIG. 11 three seconds after it is displayed, or may hide the balloon window 413 when the shopper taps on the screen, thereby temporarily displaying the overview image 414.

[0061] Alternatively, the display unit 101 scrolls the product page to the position where the specified appearance image is located on the product page, and after a predetermined time has elapsed or based on the shopper's operation, scrolls the product page to the position where the option element related to the accepted selection is located, thereby temporarily displaying an overview image including the specified appearance image.

[0062] For example, as shown in Fig. 8, when selection of button 407-1 is accepted and the specified external image of external image ID "1-1" is not displayed on the screen, display unit 101 automatically scrolls product page 400 to a position where image 401-2, which is the external image of external image ID "1-1", is displayed, as shown in Fig. 7. Then, three seconds after product page 400 is scrolled as shown in Fig. 7, or when the shopper performs a tap operation on the screen, display unit 101 automatically scrolls product page 400 to the position where selected button 407-1 is located, as shown in Fig. 8, thereby temporarily displaying the external image as a summary image.

[0063] (4. Provision Process Operation of the Provisioning Device of the Embodiment) The provision process executed by the provision device 100 of this embodiment will be described with reference to Fig. 12. For example, when a product page is displayed on the screen of the provision device 100, the provision process of Fig. 12 starts.

[0064] The selection receiving unit 102 determines whether or not a selection of any of the multiple option elements has been received while multiple option elements for selecting any of multiple attributes are displayed on the screen (step S101). If the selection receiving unit 102 determines that a selection of any of the multiple option elements has been received while the multiple option elements are displayed (step S101; YES), the identification unit 103 identifies an appearance image associated with the attribute indicated by the option element related to the received selection (step S102). On the other hand, if the selection receiving unit 102 determines that a selection of any of the multiple option elements has not been received while the multiple option elements are displayed (step S101; NO), the unit waits.

[0065] For example, as shown in Fig. 8, when the selection receiving unit 102 determines that selection of button 407-1 has been received while buttons 407-1 to 407-3 are displayed on the screen, the identification unit 103 refers to the information of the record with product ID "1" stored on the recording medium 14 and identifies the appearance image associated with the attribute "gray" indicated by button 407-1 as the appearance image with appearance image ID "1-1." On the other hand, when the selection receiving unit 102 determines that selection of any of buttons 407-1 to 407-3 has not been received while buttons 407-1 to 407-3 are displayed on the screen as shown in Fig. 5, the selection receiving unit 102 waits in this state. Alternatively, when buttons 407-1 to 407-3 are not displayed on the screen as shown in Fig. 7, the selection receiving unit 102 determines that selection of any of buttons 407-1 to 407-3 has not been received while buttons 407-1 to 407-3 are displayed on the screen, and the selection receiving unit 102 waits in this state.

[0066] The display unit 101 determines whether the specified appearance image is displayed on the screen (step S103). If the display unit 101 determines that the specified appearance image is displayed on the screen (step S103; YES), the process returns to step S101. On the other hand, if the display unit 101 determines that the specified appearance image is not displayed on the screen (step S103; NO), the display unit 101 displays the overview image temporarily or locally on the screen (step S104).

[0067] For example, if buttons 407-1 to 407-3 and image 401-2, which is the appearance image of appearance image ID "1-1," are displayed on the screen, display unit 101 determines that the specified appearance image is displayed on the screen and returns to step S101. On the other hand, in product page 400 of FIG. 8, buttons 407-1 to 407-3 are displayed on the screen, but image 401-2, which is the appearance image of appearance image ID "1-1," is not displayed on the screen. Therefore, display unit 101 determines that the specified appearance image is not displayed on the screen, and places pop-up window 410 in a position on the screen that does not obscure button 407-1, which is the selected option element, and locally displays overview image 411, which is a reduced version of image 401-2, in pop-up window 410, as shown in FIG.

[0068] Display unit 101 determines whether a predetermined time has elapsed since the summary image was displayed on the screen, or whether a predetermined operation has been performed by the shopper (step S105). If display unit 101 determines that a predetermined time has elapsed since the summary image was displayed on the screen, or that a predetermined operation has been performed by the shopper (step S105; YES), it erases the summary image from the screen (step S106). Then, the process returns to step S101. On the other hand, if display unit 101 determines that a predetermined time has not elapsed since the summary image was displayed on the screen, or that a predetermined operation has not been performed by the shopper (step S105; NO), it continues to wait.

[0069] For example, if display unit 101 determines that three seconds have passed since pop-up window 410 in Fig. 10 was displayed, it will remove pop-up window 410 from the screen. Alternatively, if display unit 101 determines that icon 412 in Fig. 10 has been selected by the shopper, it will remove pop-up window 410 from the screen. Then, the process returns to step S101. On the other hand, if display unit 101 determines that three seconds have not passed since pop-up window 410 in Fig. 10 was displayed and that icon 412 has not been selected by the shopper, it will continue to wait.

[0070] According to this embodiment, when a plurality of option elements for selecting an attribute are displayed on the screen, if one of the option elements is selected and an appearance image associated with the attribute indicated by the selected option element is not displayed on the screen, a summary image representing an overview of the appearance image is displayed. This allows the shopper to select an attribute while understanding the appearance image associated with the attribute. This eliminates the need for the shopper to perform additional operations or switch screens to check the appearance image associated with the attribute.

[0071] Furthermore, according to this embodiment, a summary image for understanding the appearance image is displayed in a pop-up window or balloon window, thereby enabling the summary image to be displayed in a manner that is easy for shoppers to view.

[0072] Furthermore, according to this embodiment, if one of the option elements for selecting an attribute is selected while the option elements for selecting an attribute are displayed on the screen and the appearance image associated with the attribute indicated by the selected option element is not displayed on the screen, the product page is automatically scrolled to the position where the appearance image is located, thereby allowing the appearance image to be displayed so that the shopper can easily check it.

[0073] (6. Modifications) Although the embodiment of the present invention has been described above, various modifications and applications are possible in carrying out the present invention.

[0074] In the above embodiment, an appearance image is associated with each color attribute, and an appearance image is not associated with each size attribute, but this is not limited to this. For example, if different sizes result in different product sizes and different appearances, appearance images depicting products of different sizes may be associated with each size attribute.

[0075] In addition, by applying a program that defines the operation of the providing device 100 according to the above embodiment to an existing personal computer or information terminal device, it is possible to make the personal computer or information terminal device function as the providing device 100 according to the embodiment.

[0076] The present invention allows various embodiments and modifications without departing from the broad spirit and scope of the present invention. Furthermore, the above-described embodiments are intended to explain the present invention and do not limit the scope of the present invention. That is, the scope of the present invention is defined by the claims, not the embodiments. Various modifications made within the scope of the claims and the meaning of the invention equivalent thereto are considered to be within the scope of the present invention. [Industrial Applicability]

[0077] According to the present invention, it is possible to provide a providing device, a providing method, and a program that provide a product page that allows a user to select an attribute while viewing an image associated with the attribute. [Explanation of symbols]

[0078] 11 CPU 12 ROM 13 RAM 14 Recording media 15 Output Devices 16. Communication Devices 17 Input Devices 18 Bus 100 Providing equipment 101 Display section 102 Selection Reception Section 103 Specific section 200 Electronic Market Server 300 Computer Communication Network 400 product pages 401 area 401-1, 401-2 Images 402 Image number 403 More Information 404, 405, 407-1 to 407-6 buttons 406 Panel Column 408 409,412 icons 410 Pop-up Window 411,414 Overview images 413 Balloon Window

Claims

1. A providing device that provides a product page to a shopper for allowing the shopper to select one of a plurality of attributes and purchasing a product, An appearance image is associated with each of the plurality of attributes; a display unit that displays the product page on a screen in a scrollable manner; a selection receiving unit that receives a selection of any one of a plurality of option elements for selecting any one of the plurality of attributes while the plurality of option elements are displayed on the screen; a specification unit that specifies an appearance image associated with an attribute indicated by an option element related to the accepted selection; Equipped with If the specified appearance image is not displayed on the screen, The specified appearance image, or A processed image obtained by processing the specified appearance image; a summary image including the above-mentioned A providing device characterized by:

2. The display unit arranges a pop-up window on the screen and draws the overview image in the pop-up window, thereby locally displaying the overview image. The providing device according to claim 1 .

3. The display unit temporarily displays the overview image by erasing the pop-up window from the screen after a predetermined time has elapsed or based on an operation by the shopper. The providing device according to claim 2 .

4. The display unit arranges a balloon window near the option element related to the accepted selection, and draws the overview image within the balloon window, thereby locally displaying the overview image. The providing device according to claim 1 .

5. The display unit temporarily displays the overview image by erasing the balloon window from the screen after a predetermined time has elapsed or based on an operation by the shopper.

5. The providing device according to claim 4.

6. The display unit scrolls the product page to a position where the specified external appearance image is located on the product page, and after a predetermined time has elapsed or based on an operation by the shopper, scrolls the product page to a position where an option element related to the accepted selection is located. A summary image including the specified appearance image is temporarily displayed. The providing device according to claim 1 .

7. A method for providing a product page to a shopper, the product page allowing the shopper to select one of a plurality of attributes and purchase the product, the method comprising: An appearance image is associated with each of the plurality of attributes; The providing device, Displaying the product page on a screen in a scrollable manner; accepting a selection of any one of the plurality of option elements while a plurality of option elements for selecting any one of the plurality of attributes are displayed on the screen; Identifying an appearance image associated with an attribute indicated by an option element related to the accepted selection; If the specified appearance image is not displayed on the screen, The specified appearance image, or A processed image obtained by processing the specified appearance image; a summary image including the above-mentioned A method of providing the same.

8. A program that causes a computer to function as a providing device that provides a product page to a shopper so that the shopper can select one of a plurality of attributes and purchase a product, An appearance image is associated with each of the plurality of attributes; A display unit that displays the product page on a screen in a scrollable manner; a selection receiving unit that receives a selection of any one of a plurality of option elements for selecting any one of the plurality of attributes while the plurality of option elements are displayed on the screen; an identification unit that identifies an appearance image associated with an attribute indicated by an option element related to the accepted selection; Function as a If the specified appearance image is not displayed on the screen, The specified appearance image, or A processed image obtained by processing the specified appearance image; a summary image including the above-mentioned A program characterized by:

Images