Content providing device, and content providing method and program

Abstract

To effectively urge one who cancels a utilization contract of subscription services to re-contract it.SOLUTION: A content providing device generates content, and introduction link information for enabling introduction of the content according to a request from a contractor of subscription services, and provides them to the contractor's terminal. Then, it determines whether a user who requests supply of content via the introduction link information dispatched by the contractor is a utilization contractor of subscription services or a seceder who cancels the utilization contract, and provides the content to the utilization terminal possessed by the user when determining that the user is a utilization contractor, provides first content to the user's terminal when determining that the user is a seceder, and provides second content to the user's terminal when determining that the user is neither a utilization contractor nor a seceder. The first content includes a first part of content and utilization contact promotion information for promoting a utilization contract, the second content includes a second part of content and utilization contract promotion information, and the first part includes the second part.SELECTED DRAWING: Figure 4

Description

[Technical field]

[0001] The present invention relates to a content providing device, a content providing method, and a program. [Background technology]

[0002] In electronic commerce, such as EC (Electronic Commerce) sites, where products are traded over the Internet, various mechanisms have been devised to promote product sales. For example, Patent Document 1 discloses a system in which an influencer introduces products that the influencer has actually purchased to general consumers, thereby stimulating the purchasing desire of general purchasers. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2021-26780 Summary of the Invention [Problem to be solved by the invention]

[0004] However, although the above-mentioned system is effective in promoting the sales of individual products, it is still insufficient in terms of effectively encouraging those who have canceled their subscription service contracts to re-subscribe.

[0005] The present invention is devised to solve the above-mentioned problems, and aims to provide a content providing device, a content providing method, and a program that can effectively encourage those who have canceled their subscription service contracts to re-subscribe. [Means for solving the problem]

[0006] A content providing device according to a first aspect of the present invention comprises: a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether the user is a withdrawn member who has cancelled the contract for the subscription service; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said subscriber, provides first content to said user terminal when said contract status determination unit determines that said user is said unsubscriber, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said subscriber nor said unsubscriber, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. It is characterized by:

[0007] In addition, in the content providing device according to the above aspect, the first content includes a first benefit that is obtained by entering into a contract for use of the subscription service; the second content includes a second benefit that can be obtained by entering into a contract for use of the subscription service; The first benefit is a benefit that is more valuable to the user than the second benefit. It is characterized by:

[0008] In addition, in the content providing device according to the above aspect, a login status determination unit that determines whether the user is currently logged in to the subscription service, the content providing unit provides a third content to the user terminal when the contract status determining unit determines that the user is not the user contract holder and the login status determining unit determines that the user is not currently logged in; the third content includes a third portion of the content, the contract promotion information, and a third benefit obtained by entering into a contract for the subscription service; the second portion encompasses the third portion, The second benefit is a benefit that is more valuable to the user than the third benefit. It is characterized by:

[0009] In addition, in the content providing device according to the above aspect, A receiving period setting unit that sets a period during which the first benefit, the second benefit, and the third benefit can be received, The receiving period setting unit sets the receiving period to be shorter as the privilege is more valuable to the user. It is characterized by:

[0010] In addition, in the content providing device according to the above aspect, When the contract status determination unit determines that the user is the withdrawn user, the content providing unit provides the first benefit having a different value depending on the length of time since the user withdrew from the service. It is characterized by:

[0011] In addition, in the content providing device according to the above aspect, The content providing unit further provides, to the user terminal, introduction link information corresponding to other content introduced by the subscriber, among the content corresponding to the introduction link information previously generated by the link information generating unit. It is characterized by:

[0012] Furthermore, a content providing device according to another aspect comprises: a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a subscriber identification unit that identifies the subscriber corresponding to the introduction link information based on the fact that a request for provision of the content via the introduction link information transmitted by the subscriber is received from a user terminal owned by the user; a other content specification unit that specifies other content introduced by the contractor specified by the contractor specification unit based on the number of pieces of introduction link information previously generated by the link information etc. generation unit; a contractor information providing unit that provides, to the user terminal, introduction link information corresponding to the other content identified by the other content identifying unit, together with the content corresponding to the content provision request; The present invention is characterized by comprising:

[0013] In addition, in the content providing device according to the above aspect, the subscriber identification unit further identifies a subscriber who has introduced the same content as the content corresponding to the content provision request, the subscriber being different from the subscriber identified by the content provision request; the subscriber information providing unit provides link information corresponding to the other subscriber identified by the subscriber identifying unit to the user terminal together with introduction link information corresponding to the other content and the content corresponding to the content provision request; It is characterized by:

[0014] A content providing method according to a second aspect of the present invention comprises: a link information generating step of generating content and introduction link information corresponding to a subscriber of a subscription service in response to a request from the subscriber, the introduction link information being an introduction link corresponding to the subscriber and enabling the introduction of the content; a content providing step of providing the content and the introduction link information generated in the link information generating step to a subscriber terminal owned by the subscriber; a contract status determination step of determining whether or not a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether or not the user is a withdrawn member who has cancelled the contract of the subscription service; In the content providing step, if it is determined in the contract status determination step that the user is the user contract holder, the content is provided to a user terminal owned by the user, if it is determined in the contract status determination step that the user is the unsubscriber, a first content is provided to the user terminal, and if it is determined in the contract status determination step that the user is neither the user contract holder nor the unsubscriber, a second content is provided to the user terminal; the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. It is characterized by:

[0015] A program according to a third aspect of the present invention comprises: Computer, a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information etc. generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the referral link information transmitted by the subscriber is a subscriber of the subscription service and whether the user is a withdrawn member who has terminated the subscription service contract; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said subscriber, provides first content to said user terminal when said contract status determination unit determines that said user is said unsubscriber, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said subscriber nor said unsubscriber, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. It is characterized by:

[0016] The above program may be recorded on a non-transitory recording medium. The non-transitory recording medium can be distributed and sold independently of the computer. Here, the non-transitory recording medium refers to a tangible recording medium. Examples of the non-transitory recording medium include a compact disc, a flexible disc, a hard disk, a magneto-optical disk, a digital video disk, a magnetic tape, and a semiconductor memory. In addition, the transitory recording medium refers to the transmission medium (propagation signal) itself. Examples of the transitory recording medium include an electric signal, an optical signal, and an electromagnetic wave. In addition, the temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory). Effect of the Invention

[0017] According to the present invention, it is possible to provide a content providing device, a content providing method, and a program that can effectively encourage a person who has canceled a subscription service contract to re-subscribe. [Brief description of the drawings]

[0018] [Figure 1] FIG. 2 is a diagram showing the relationship between a content providing device, a subscriber terminal, and a user terminal. [Diagram 2] FIG. 1 is a block diagram showing an example of a content providing device. [Diagram 3] FIG. 11 is an explanatory diagram showing an example of login and contract information. [Figure 4] 13 is a flowchart illustrating an example of processing of the entire system. [Diagram 5] FIG. 13 is an explanatory diagram showing a display example of a customer terminal. [Figure 6] FIG. 13 is an explanatory diagram showing a display example of a customer terminal. [Figure 7] FIG. 13 is an explanatory diagram showing a display example of a customer terminal. [Figure 8] FIG. 13 is an explanatory diagram showing a display example of a customer terminal. [Figure 9] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 10] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 11] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 12] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 13] 13 is a flowchart illustrating an example of another link providing process. [Figure 14] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 15] FIG. 11 is an explanatory diagram showing an example of a display on a user terminal. [Figure 16] 13 is a flowchart showing an example of another link providing process in the modified example. [Figure 17] FIG. 13 is an explanatory diagram showing a display example of a user terminal in a modified example. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0019] (Overall composition) A content providing device, a content providing method, and a program according to an embodiment of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals. As shown in Fig. 1, a content providing device 100 according to an embodiment of the present invention is communicably connected to a subscriber terminal 200 and a user terminal 300 via a computer communication network 400 such as the Internet.

[0020] The content providing device 100 is a computer such as a server, and provides content to a contractor terminal 200 and a user terminal 300 via a computer communication network 400. Specifically, the content providing device 100 provides content under a usage contract to a contractor terminal 200, which is a terminal owned by a contractor (contractor) of the subscription service. In addition, the content providing device 100 provides content to a user terminal 300, which is a terminal of a non-contractor (user) of the subscription service, according to whether the content has been introduced by a contractor and whether the user has cancelled the usage contract.

[0021] The contractor terminal 200 is a terminal owned by the contractor. In the following description, the contractor in this embodiment is assumed to be an influencer, but the contractor is not limited to an influencer and may be any contractor of a subscription service. The contractor requests the content providing device 100 to provide content via the contractor terminal 200. The contractor introduces the content under contract to the user by sending an SNS (Social Networking Service) message via the contractor terminal 200. The introduction by the contractor is not limited to sending an SNS message, and may be sending an e-mail, a short message using SMS (Short Message Service), or the like.

[0022] The user terminal 300 is a terminal owned by a user. The user checks the contents of the SNS sent by the contractor via the user terminal 300 and requests the content providing device 100 to provide the content introduced by the contractor. Note that the user can also request the content providing device 100 to provide the content via the user terminal 300 without relying on the contractor's introduction.

[0023] (Functional configuration of the content providing device) Next, the configuration of the content providing device 100 will be described with reference to FIG.

[0024] As shown in FIG. 2, the content providing device 100 includes a storage unit 110, a control unit 120, an input / output unit 130, a communication unit 140, and a system bus (not shown) that interconnects these units.

[0025] The storage unit 110 includes a ROM (Read Only Memory), a RAM (Random Access Memory), etc. The ROM stores a program 111 executed by a CPU (Central Processing Unit) of the control unit 120, various data (not shown) required in advance for executing the program 111, and login and contract information 112.

[0026] The program 111 is a program for executing content provision, which will be described later, and is stored in the storage unit 110 in advance.

[0027] Login and contract information 112 is a list of information for identifying the presence or absence of a service contract and the login status (see FIG. 3). As shown in FIG. 3, login and contract information 112 includes at least an ID, a user name, whether or not a user has logged in, and contract information. Other information, such as the date on which a service contract was made and the contract period, may also be registered. The ID and user name are information for identifying a user or a contractor. Incidentally, whether or not a user has logged in is information for identifying the current login status, and contract information is information for identifying the presence or absence of a service contract.

[0028] Specifically, when a user registers as a member, an ID and a user name are registered as shown in FIG. 3. If a service contract is made, the contract information is registered as "under contract", and if a service contract is not made but only membership registration is made, the contract information is registered as "not yet contracted". If a service contract is cancelled, the contract information is updated to information that identifies the cancellation together with the cancellation date, such as "cancellation (20XX / 01 / 31)" as shown in the figure. The presence or absence of login is updated from "logged off" to "logged in" when a user or a contractor starts an application that accesses the content providing device 100, and is updated from "logged on" to "logged off" when the application is terminated. Note that the login and logoff information is not limited to the start or end of an application, but may be updated when the user or contractor performs a logon or logoff operation.

[0029] The control unit 120 is composed of a CPU, an ASIC (Application Specific Integrated Circuit), etc. The control unit 120 operates in accordance with a program 111 stored in the storage unit 110, and executes processing in accordance with the program 111. The control unit 120 includes a link information etc. generating unit 121, a login status checking unit 122, a contract status determining unit 123, a subscriber identifying unit 124, a content providing unit 125, and a subscriber information providing unit 126 as main functional units provided by the program 111 stored in the storage unit 110.

[0030] The link information generating unit 121 is a functional unit that generates introduction link information corresponding to a contractor in response to a request from the contractor via the contractor terminal 200. Specifically, the link information generating unit 121 generates contractor-specific introduction link information by including the contractor's information in the link information of the requested content based on the content information and contractor information included in the content provision request transmitted from the contractor terminal 200. The introduction link information generated by the link information generating unit 121 is added to the end of the content corresponding to the content provision request, and is provided to the contractor terminal 200 together with the content by the function of the content providing unit 125 described later. The number of times introduction link information is generated is counted for each contractor and for each content, and is stored in the storage unit 110.

[0031] The login status confirmation unit 122 is a functional unit that confirms whether or not a user is in a logged-in state in response to a request made by the user via the user terminal 300. Specifically, the login status confirmation unit 122 identifies the user from the user information included in the content request sent from the user terminal 300, and determines whether or not the identified user is logged in by referring to the login and contract information 112.

[0032] The contract status determination unit 123 is a functional unit that determines the usage contract status of a user identified by a content request transmitted from the user terminal 300. Specifically, the contract status determination unit 123 refers to the login and contract information 112 to determine whether the user identified by the content request transmitted from the user terminal 300 is a subscriber, and if the user is not a subscriber, whether the user has withdrawn from the service and cancelled the usage contract.

[0033] The subscriber identification unit 124 is a functional unit that identifies a subscriber based on a content request transmitted from the user terminal 300. Specifically, the subscriber identification unit 124 identifies the subscriber who introduced the content to the user based on the subscriber information included in the content request transmitted from the user terminal 300. Note that the introduction link information is subscriber-specific link information that differs for each subscriber, and is therefore information that can uniquely identify the subscriber. Therefore, when the user operates the user terminal 300 to tap or click on the introduction link information, a content request including subscriber information that can uniquely identify the subscriber is transmitted from the user terminal 300.

[0034] The content providing unit 125 is a functional unit that provides the user with content corresponding to a content provision request transmitted from the contractor terminal 200 and content corresponding to a content request transmitted from the user terminal 300. Specifically, when a content provision request is transmitted from the contractor terminal 200, the content providing unit 125 provides the contractor with the content corresponding to the content provision request together with the introduction link information generated by the link information etc. generating unit 121. In addition, as will be described later in detail, when a content request is transmitted from the user terminal 300, the content providing unit 125 restricts the content corresponding to the content request based on the confirmation result by the login status confirmation unit 122 and the determination result by the contract status determination unit 123, and provides the content to the user together with a message encouraging the user to enter into a contract.

[0035] The contractor information providing unit 126 is a functional unit that provides the user with other content introduced by the contractor identified by the contractor identifying unit 124. Specifically, the contractor information providing unit 126 is a functional unit that provides other content introduced by the contractor identified by the contractor identifying unit 124 when providing content to the user terminal 300 by the function of the content providing unit 125. As will be described in detail later, in this embodiment, three contents with the highest number of introductions are provided. The number of introductions may be determined by referring to the number of times that the introduction link information is generated, which is counted for each content. In addition, the number of introductions may be determined by the number of content requests sent from the user terminal 300.

[0036] The input / output unit 130 is composed of a keyboard, a mouse, a camera, a microphone, a liquid crystal display, an organic EL (Electro-Luminescence) display, and the like, and is a device for inputting and outputting various types of data.

[0037] The communication unit 140 is a device that enables the content providing apparatus 100 to communicate with other information terminals such as the contractor terminal 200 and the user terminal 300 via the computer communication network 400. The configuration of the content providing apparatus 100 has been described above.

[0038] (operation) Next, the operations of the content providing device 100, the contractor terminal 200, and the user terminal 300 will be described with reference to Figs. 4 to 15. Fig. 4 is a flow chart showing an example of the processing of the entire system, such as the content providing processing in the content providing device 100, the contractor terminal processing in the contractor terminal 200, and the user terminal processing in the user terminal 300. In this embodiment, the following description will be given taking as an example a case where the content to be provided is an article, and contractor A, an influencer, introduces article A to a user. It is assumed that the contractor is already logged in.

[0039] First, the processing of the contractor terminal shown in Fig. 4 is started by the contractor A, who is an influencer, operating the contractor terminal 200. Specifically, the processing of the contractor terminal is started by the contractor A operating the contractor terminal 200 to start an application. When the contractor terminal processing is started, a selection screen is displayed, for example as shown in Fig. 5, prompting the contractor to select which content, i.e., which article, he / she wishes to be provided.

[0040] Returning to FIG. 4, when the processing of the contractor terminal is started, the contractor terminal 200 makes a content provision request to the content providing device 100 to provide content based on an operation by contractor A (step S11). Specifically, in the processing of step S11, the contractor terminal 200 transmits a content provision request to the content providing device 100, requesting the viewing of article A to be introduced and the generation of introduction link information, which is link information for introduction. For example, the content provision request may be transmitted to the content providing device 100 by tapping the "view" button corresponding to article A on the selection screen shown in FIG. 5.

[0041] When the content providing device 100 receives a content providing request from the subscriber terminal 200, the content providing device 100 starts a content providing process.

[0042] When the content provision process is started, the content providing device 100 generates introduction link information dedicated to the subscriber by using the function of the link information etc. generating unit 121 (step S12). Specifically, in the process of step S12, the link information etc. generating unit 121 identifies that the requested content is article A and that the sender of the content provision request is subscriber A based on the content information included in the received content provision request, and generates introduction link information dedicated to subscriber A by including information on subscriber A in link information to article A. Note that, each time the process of step S12 is performed, the number of times introduction link information is generated may be counted for each content for each subscriber, for example, "number of introductions for article A: 1".

[0043] After executing the process of step S12, the content providing device 100 transmits the content corresponding to the received content provision request together with the introduction link information generated in the process of step S12 to the subscriber terminal 200 by the function of the content providing unit 125 (step S13). Specifically, in the process of step S13, the content providing unit 125 adds the introduction link information generated in the process of step S12 to the end of the article A, which is the content corresponding to the content provision request, and transmits it to the subscriber terminal 200. When the article A is transmitted to the subscriber terminal 200 together with the introduction link information, the article A is displayed on the subscriber terminal 200 as shown in FIG. 6. The subscriber can view the entire article A by scrolling the scroll bar up and down as shown in FIG. 6. Then, when the scroll bar is scrolled to the bottom, the introduction link information such as "Click here for the introduction link of this article" is displayed at the end of the article A as shown in FIG. 7.

[0044] In the illustrated example, buttons such as "Copy link", "Post to SNS1", and "Post to SNS2" are displayed, but these may be generated by the function of the link information generating unit 121 in the processing of step S12. The "Copy link" button has a function of copying the referral link information when tapped. The "Post to SNS1" button transitions to a posting screen for SNS1 with the referral link information written as a draft, and the "Post to SNS2" button transitions to a posting screen for SNS2 with the referral link information written as a draft.

[0045] Returning to FIG. 4, the contractor operates the contractor terminal 200 to post the introduction link information on the SNS and transmit information (step S14). Specifically, in the process of step S14, the contractor posts the introduction link information received from the content providing device 100 on the SNS to introduce the article A to many users. As described above, the contractor's introduction is not limited to transmission via the SNS, and may be sending an e-mail, sending a short message using SMS, or the like. For posting to the SNS, for example, the contractor may tap the "Post to SNS1" button shown in FIG. 7 to display a posting screen of the SNS1 as shown in FIG. 8, and post to introduce the article A. In addition, the contractor may tap and start an application corresponding to the SNS1, and paste the copied information by tapping the "Copy link" button shown in FIG. 7 to display the posting screen as shown in FIG. 8. After executing the process of step S14, the contractor's terminal ends the process as it is.

[0046] When a contractor transmits information via an SNS by the process of step S14 in Fig. 4, the content can be viewed on the user side. Specifically, by starting an application corresponding to SNS1 on the user terminal 300, the process of the user terminal is started, and as shown in Fig. 9, the introduction information of article A by contractor A can be viewed via SNS1. Note that the user who owns the illustrated user terminal 300 is a fan of contractor A, who is an influencer, and follows the contractor. Therefore, when contractor A transmits information by the process of step S14 in Fig. 4, the user is notified, and by starting the application, the posted content of contractor A shown in Fig. 9 is displayed.

[0047] Returning to FIG. 4, when the user taps on the introduction link information included in the posted content displayed on the user terminal 300, the user terminal 300 transmits a content request to the content providing device 100 requesting the provision of content corresponding to the introduction link information (step S15). Specifically, in the process of step S15, for example, when the user taps on the introduction link information in a state in which the posted content of the subscriber A introducing article A is displayed as shown in FIG. 9, a content request requesting the viewing of article A is transmitted to the content providing device 100. Note that the content request includes information for identifying the user, such as an ID and a user name. In addition, since the content request is link information exclusive to the subscriber, it is information that can uniquely identify the subscriber.

[0048] 4, when a content request is transmitted from the user terminal 300, the content providing device 100 uses the function of the contract status determination unit 123 to identify the user based on the received content request and determine whether the user is a contractor (step S16). Specifically, in the process of step S16, the contract status determination unit 123 determines whether the ID and contract information corresponding to the user included in the received content request are under contract by referring to the login and contract information 112.

[0049] If it is determined in the process of step S16 that the user is a contractor (step S16; Yes), the content providing device 100 provides all the content by the function of the content providing unit 125 (step S17). Specifically, in the process of step S17, the content providing unit 125 transmits the entire content of article A to the user terminal 300. For example, in the process of step S17, the content of Fig. 6 and the content excluding the introduction link information and various button displays shown in Fig. 7 are transmitted to the user terminal 300 as the entire content of article A.

[0050] If it is determined in the process of step S16 that the user is not a contractor (step S16; No), the content providing device 100 determines whether or not the user is currently logged in by using the function of the login status checking unit 122 (step S18). Specifically, in the process of step S18, the login status checking unit 122 determines whether or not the user corresponding to the ID and user included in the received content request is currently logged in by referring to the login and contract information 112.

[0051] When it is determined in the process of step S18 that the user is not logged in, that is, that the user is logged off (step S18; No), the content providing device 100 provides the content 3 by the function of the content providing unit 125 (step S19). Specifically, in the process of step S19, the content providing unit 125 transmits the content 3, which is restricted to view only the first 100 characters of the entire content of the article A, to the user terminal 300. The content 3 includes contract link information for encouraging a contract and information indicating that the user can receive the benefit 3 as a contract benefit. Note that the content 3 may be restricted to view only the first 1 / 10 or to view only one page out of the total 100 pages, in addition to the restriction that only the first 100 characters are viewable. It is sufficient that the restriction is more severe than that of the contents 1 and 2 described later. Also, the benefit 3 may be a benefit of lower value than the benefits 1 and 2 described later, such as a lower discount rate than the other benefits. In the process of step S19, for example, as shown in FIG. 10, content 3 may be provided so that only the first 100 characters of the entire content of article A can be viewed. In addition, in each of contents 1 to 3, such as "Continue after contract! Contract here" shown in FIG. 10, usage contract promotion information for promoting the user to enter into a usage contract may be displayed. The display mode of the usage contract promotion information may be different for each type of content 1 to 3. In addition, although the display of the contents of the benefits to be obtained is omitted in the illustrated example, the contents of benefit 3 may also be displayed, and the same applies to benefits 1 and 2. The benefits may have different discount rates, free period lengths, and coupons that can be used at stores such as convenience stores. In addition, when contents 1 to 3 are displayed, the number of characters of the displayed article is limited, so the scrollable amount of the scroll bar is smaller than that in FIG. 6 and FIG. 7. Specifically, in the examples shown in FIG. 10 to FIG. 12, the entire content of article A cannot be viewed, and the longest is 200 characters of content 1, so scrolling is not necessary.

[0052] On the other hand, if it is determined in the process of step S18 that the user is currently logged in (step S18; Yes), the content providing device 100 determines whether or not the user is a member who has withdrawn from the service by using the function of the contract status determination unit 123 (step S20). Specifically, in the process of step S20, the contract status determination unit 123 determines whether or not the ID included in the received content request and the contract information corresponding to the user are a member who has withdrawn from the service by referring to the login and contract information 112.

[0053] When it is determined in the process of step S20 that the user is not a withdrawn member, that is, that the user is a non-contractor who has never signed a service contract (step S20; No), the content providing device 100 provides the content 2 by the function of the content providing unit 125 (step S21). Specifically, in the process of step S21, the content providing unit 125 transmits the content 2, which is restricted to view only the first 150 characters of the entire content of the article A, to the user terminal 300. The content 2 includes contract link information for encouraging the user to enter into a contract, and information indicating that the user can receive the benefit 2 as a contract benefit. Note that, in addition to the restriction that only the first 150 characters can be viewed, the content 2 may be restricted to view only the first 1 / 5, or to view only two pages out of the total 100 pages. It is sufficient that the restriction is stricter than that of the content 1 described later and lighter than that of the content 3. In addition, it is sufficient that the discount rate of the benefit 2 is moderate compared to other benefits, that is, the discount rate is lower than that of the benefit 1 described later and higher than that of the benefit 3. In the process of step S21, for example, as shown in FIG. 11, content 2 may be provided so that only the first 150 characters of the entire content of article A are viewable.

[0054] On the other hand, when it is determined in the process of step S20 that the user is a member who has withdrawn from the service (step S20; Yes), the content providing device 100 provides the content 1 by the function of the content providing unit 125 (step S22). Specifically, in the process of step S22, the content providing unit 125 transmits the content 1, which is restricted so that only the first 200 characters of the entire content of the article A can be viewed, to the user terminal 300. The content 1 includes contract link information for encouraging a contract and information indicating that the user can receive the benefit 1 as a contract benefit. Note that, in addition to the restriction that only the first 200 characters can be viewed, the content 1 may be restricted so that only the first 3 / 10 of the content can be viewed, or so that only 3 pages out of the total 100 pages can be viewed. It is sufficient that the restriction is lighter than that of the contents 2 and 3. Also, the benefit 1 may be a benefit with a higher value than the benefits 2 and 3, such as a higher discount rate than the other benefits. Also, in the process of step S22, the content 1 may be provided so that only the first 200 characters of the entire content of the article A can be viewed, as shown in FIG. 12, for example.

[0055] After executing any one of the processes of step S17, step S19, step S21, and step S22, the content providing device 100 executes another link providing process (step S23) and ends the content providing process. The other link providing process is a process of providing link information of another article introduced by a contractor influencer to the user. Specifically, the other link providing process in this example is a process of providing link information of another article of article A introduced by contractor A to the same user.

[0056] Fig. 13 is a flowchart showing an example of the other link providing process executed in the process of step S23 in Fig. 4. The other link providing process shown in Fig. 13 is executed by the function of the contractor information providing unit 126 in the content providing device 100.

[0057] When the other link providing process is started, the content providing device 100 uses the function of the subscriber identifying unit 124 to identify a subscriber corresponding to the introduction link information (step S101). Specifically, in the process of step S101, the subscriber identifying unit 124 identifies a subscriber based on a content request received from the user terminal 300. In this example, it is identified that the subscriber who introduced article A is subscriber A based on the received content request.

[0058] After executing the process of step S101, the content providing device 100 uses the function of the contractor information providing unit 126 to identify the top three contents among the contents introduced by the identified contractor (step S102). Specifically, in the process of step S102, the contractor information providing unit 126 identifies the top three contents among the contents introduced by the contractor based on the number of times that the introduction link information is generated, which is counted each time the process of step S12 in FIG. 4 is performed. In this example, articles Z, Y, and P are identified as other contents introduced by contractor A who introduced article A. In this embodiment, an example of identifying the top three contents in the process of step S102 is shown, but this is not limited thereto, and any number, such as one, two, or five, may be set. The number of contents may be changeable by the user's setting. In addition, in the process of step S102, an example of identifying the top three contents among the contents introduced by the contractor is shown, but aside from this, three contents related to the introduced content, i.e., three articles related to article A, may be identified. For example, if an article about sweets is introduced as Article A, articles related to sweets may be specified so that articles specializing in chocolate or sweets are introduced. Also, if the content has been introduced by Subscriber A in the past, it may be selected at random.

[0059] After executing the process of step S102, the content providing device 100 provides the link information by transmitting link information of the content identified in the process of step S102 to the user terminal 300 using the function of the subscriber information providing unit 126 (step S103), and ends the other link providing process. Specifically, in the process of step S103, the subscriber information providing unit 126 generates link information of the content identified in the process of step S102 and transmits it to the user terminal 300. In this example, link information is generated for each of the identified articles Z, Y, and P, and transmitted to the user terminal 300. As a result, for example, as shown in Figs. 10 to 12, the link information (other link information) of each of articles Z, Y, and P is displayed on the user terminal 300 as "other recommended articles of subscriber A." In addition, instead of the processing of steps S17, S19, S21, and S22, in the processing of step S103, contents 1 to 3 or all contents may be transmitted to the user terminal 300 together with the link information (other link information) of the content identified in the processing of step S102 by the function of the subscriber information providing unit 126.

[0060] Returning to FIG. 4, when the process of step S23 is performed and the other link information is transmitted to the user terminal 300, the user terminal 300 displays the content transmitted by any one of the processes of step S17, step S19, step S21, and step S22 and the other link information (step S24), and terminates the process of the user terminal. Specifically, in the process of step S24, when the process of step S17 is performed, the contents of FIG. 6, the entire contents of article A except for the introduction link information and various button displays shown in FIG. 7, and the other link information are displayed (not shown). Also, in the process of step S24, when the process of step S19 is performed, the content 3 and the other link information are displayed as shown in FIG. 10. When the process of step S21 is performed, the content 2 and the other link information are displayed as shown in FIG. 11. When the process of step S22 is performed, the content 1 and the other link information are displayed as shown in FIG. 12.

[0061] When a user who has acquired the other link information taps on any of the other link information displayed on the user terminal 300, a request for providing content corresponding to the other link information is transmitted from the user terminal 300 to the content providing device 100. Then, the corresponding content is provided from the content providing device 100 to the user terminal 300. That is, the processes from step S15 onwards shown in FIG. 4 are repeated.

[0062] Although not illustrated in Fig. 4, a case where a user requests the provision of content without being introduced by a contractor will be described with reference to Figs. 14 and 15. That is, a case where a user requests content by independently accessing the content providing device 100 from the user terminal 300, rather than tapping on the introduction link information to request content as in the process of step S15 in Fig. 4, will be described.

[0063] First, when a user performs an operation to start an application on the user terminal 300, a selection screen is displayed, as shown in FIG. 14, for example, prompting the user to select which content, that is, which article, he or she desires to be provided.

[0064] Then, when the user taps the view button for article A, a content request for providing the view of article A is sent to the content providing device 100, similar to the process of step S15 in FIG. 4. The content providing device 100 may perform the processes of step S16 and after. If it is determined in the process of step S16 that the user is a contractor (step S16; Yes), all the content may be provided. On the other hand, if it is determined that the user is not a contractor (step S16; No), it may be determined whether the content request is based on the introduction link information, and if the content request is based on the introduction link information, the process of step S18 may be executed. If the content request is not based on the introduction link information, as shown in FIG. 15, the content 4 in which the entire article A is restricted to be unviewable may be provided to the user terminal 300. According to this, the content provided differs depending on whether the content is requested to view the content via the introduction link information, so that the value of the introduction link information can be increased. In the example shown in FIG. 15, a pop-up message is displayed indicating that a contract is required to view article A, and all of article A is unviewable. The pop-up message prohibits scrolling of the screen, making it impossible to view article A. The scrolling display allows the user to estimate the length of article A. Even if the content request is not based on referral link information, it is possible to make part of the article viewable rather than making the entire article viewable. For example, like content 3 shown in FIG. 10, only the first 100 characters of article A may be viewable.

[0065] The above is the operation of the content providing device 100, the subscriber terminal 200, and the user terminal 300. As described above, according to the content providing device 100 in this embodiment, when a user is not a subscriber, the content provided is differentiated depending on whether the user has withdrawn from the service or not, so that a subscriber who has cancelled the service contract for the subscription service can be effectively encouraged to re-subscribe. Furthermore, the content of the benefits provided is also differentiated, so that a more effective encouragement to re-subscribe can be made.

[0066] Furthermore, according to the content providing device 100 in this embodiment, the content and benefits provided are differentiated depending on whether the user is logged in or not. This makes it possible to encourage the user to log in and register as a member of the subscription service.

[0067] Furthermore, according to the content providing device 100 of this embodiment, in addition to the content introduced by the subscriber that the user follows, link information of other content introduced by the subscriber is provided to the user. Therefore, it is possible to encourage users to browse within the subscription service by utilizing the introductions of the influencers who are subscribers.

[0068] (Other issues) The system described in JP 2021-26780 A has room for improvement in terms of effectively entering into subscription usage contracts, and according to the content providing device 100 in this embodiment, compared to the case where influencers introduce individual products, it is possible to encourage users to browse the subscription service and effectively link them to usage contracts.

[0069] (Modification) It should be noted that the present invention is not limited to the above-described embodiment, and various modifications and applications are possible. For example, the content providing device 100 according to the above-described embodiment does not need to have all of the technical features described above, and may have a part of the configuration described in the above-described embodiment so as to solve at least one problem in the prior art. In addition, at least a part of each of the following modifications may be combined.

[0070] In the above embodiment, an example was shown in which the introduction link information generated by the link information etc. generation unit 121 is added to the end of the content corresponding to the content provision request, but this is just one example. The introduction link information may be added to the beginning as well as the end of the content. Also, it may be added only to the beginning rather than the end. Alternatively, it may be added to three places, such as the beginning, middle, and end, or it may be added to more than one place. In this way, information using the introduction link information can be transmitted even if the subscriber does not view the content until the end of the content, thereby improving convenience.

[0071] In the above embodiment, the content is an article, but this is merely an example. The content may be music other than an article. It may also be video including movies, dramas, and animations. If the content is music, the music may be provided so that content 3 can be previewed for, for example, 30 seconds, content 2 for 60 seconds, and content 1 for 90 seconds. If the content is video, the video may be provided so that content 3 can be previewed for, for example, 5 minutes, content 2 for 10 minutes, and content 1 for 15 minutes. In other words, the preview time and preview pages for contents 1 to 3 may be determined according to the type of content.

[0072] In the above embodiment, when the user is a member who has withdrawn from the membership, the privilege 1 with a higher discount rate than the other privileges is given, but this is only an example. For example, the privilege 1 may be divided into a plurality of privileges, and a privilege with a different value may be given depending on the length of the period from the withdrawal date to the present. For example, in the process of step S22 in FIG. 4, the period from the withdrawal date to the present may be calculated, and if the period from the withdrawal date to the present is more than six months, a privilege with a higher discount rate may be given. The calculation of the period may be based on the contract information in the login and contract information 112. In addition, it is not limited to whether or not it is more than six months, but may be divided into three stages, such as more than three years, one year to less than three years, and less than one year, and a privilege with a different value may be given. It is optional as to which stage to divide it into, and a privilege with a different value may be given depending on the stage. In addition, the longer the period from the withdrawal date to the present, the more valuable the privilege may be given, and conversely, the shorter the period from the withdrawal date to the present, the more valuable the privilege may be given.

[0073] In the above embodiment, an example in which the privileges 1 to 3 are given has been shown. In addition, for example, the period during which the privilege is received may differ depending on the type of privilege, and the remaining period may be displayed. For example, when content 3 is provided in the process of step S19 in FIG. 4, 24 hours may be set as the remaining period for receiving privilege 3, and a countdown may be started when content 3 is provided. The remaining period for receiving privilege 3 may be displayed on the user terminal 300. When content 2 is provided in the process of step S21 in FIG. 4, 18 hours may be set as the remaining period for receiving privilege 2, and a countdown may be started when content 2 is provided. The remaining period for receiving privilege 2 may be displayed on the user terminal 300. When content 1 is provided in the process of step S22 in FIG. 4, 12 hours may be set as the remaining period for receiving privilege 1, and a countdown may be started when content 1 is provided. The remaining period for receiving privilege 1 may be displayed on the user terminal 300. That is, in each of the processes of steps S19, S21, and S22, a receiving period may be set to provide each type of content, and the control unit 120 that executes these processes may have the function of such a receiving period setting unit. This makes it possible to visually check the remaining receiving period of the privilege, encouraging the receiving of the privilege and promoting the use contract. Note that, although this modified example shows an example in which the more valuable the privilege, the shorter the remaining receiving period, the opposite may also be true, i.e., the more valuable the privilege, the longer the remaining receiving period.

[0074] In the above embodiment, the process of step S23 in FIG. 4 is executed after the process of step S16, but this is just one example. The process of step S23 up to step S102 may be executed before the process of step S16, or may be executed at any timing after the content request is sent by the process of step S15. Then, in each of the processes of steps S17, S19, S21, and S22, link information of the top three contents among the contents introduced by the subscriber may be provided according to the content provided in each process. That is, the process of step S103 in FIG. 13 may be executed in each of the processes of steps S17, S19, S21, and S22 in FIG. 4.

[0075] In the above embodiment, in the other link providing process in step S23 of Fig. 4, link information of other articles introduced by the influencer who is a contractor is provided to the user, but this is just one example. In the other link providing process in step S23 of Fig. 4, for example, link information of other contractors who introduced the article may be provided. Specifically, instead of the other link providing process shown in Fig. 13, the other link providing process shown in Fig. 16 may be performed.

[0076] 16 is a flowchart showing an example of another link providing process in the modified example. When the other link providing process is started, the content providing device 100 first uses the function of the subscriber identifying unit 124 to identify other subscribers who have introduced the same content as the content in response to the content request transmitted from the user terminal 300 (step S201). Specifically, in the process of step S201, the subscriber identifying unit 124 identifies three subscribers other than the subscriber A among the subscribers who have introduced the article A, which is the content in response to the content request transmitted from the user terminal 300. Note that the identification method may be random, or a subscriber with similar interests and tastes to the subscriber A may be preferentially identified, or a subscriber who is in a mutual follow relationship with the subscriber A may be randomly identified.

[0077] After executing the process of step S201, the content providing device 100 provides link information by transmitting link information of the identified contractor to the user terminal 300 by the function of the contractor information providing unit 126 (step S202), and ends the other link providing process. Specifically, in the process of step S202, the contractor information providing unit 126 generates link information of the top page of the contractor identified in the process of step S201 and transmits it to the user terminal 300. In this example, link information of each of the identified contractors B, C, and D is generated and transmitted to the user terminal 300. As a result, for example, as shown in FIG. 17, the link information (other link information) of each of contractors B, C, and D is displayed on the user terminal 300 as "contractors who recommended this article." In this example, the example in which link information of the top pages of contractors B, C, and D is displayed is shown, but this is only an example, and for example, link information of SNS of each contractor may be displayed. This can lead to introductions to other influencers and promote contracts to use influencers.

[0078] As shown in Fig. 10 to Fig. 12, the link information (other link information) of each of articles Z, Y, and P may be displayed on the user terminal 300 as "other recommended articles of subscriber A", and then, as shown in Fig. 17, the link information (other link information) of each of subscribers B, C, and D may be displayed on the user terminal 300 as "subscribers who recommended this article". That is, in addition to the other link providing process shown in Fig. 13, the other link providing process shown in Fig. 16 may be further executed. This can encourage users to move around more within the subscription service.

[0079] The content providing device 100 according to the above embodiment can be realized by using a normal computer, not a dedicated device. For example, the content providing device 100 that executes the above-mentioned processes may be configured by installing a program for executing any of the above-mentioned processes on a computer from a recording medium storing the program. Also, one content providing device 100 may be configured by multiple computers operating in cooperation with each other.

[0080] Furthermore, when the above-mentioned functions are realized by sharing the functions between an OS (Operating System) and an application, or by cooperation between the OS and the application, only the parts other than the OS may be stored on the medium.

[0081] It is also possible to superimpose the program on a carrier wave and distribute it via a communication network. For example, the program may be posted on a bulletin board (BBS, Bulletin Board System) on the communication network and distributed via the network. These programs may then be started and executed under the control of the operating system in the same way as other application programs, thereby enabling the above-mentioned processing to be performed.

[0082] Various aspects of the present disclosure are summarized below as appendices.

[0083] (Appendix 1) a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether the user is a withdrawn member who has cancelled the contract for the subscription service; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said subscriber, provides first content to said user terminal when said contract status determination unit determines that said user is said unsubscriber, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said subscriber nor said unsubscriber, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. A content providing device comprising:

[0084] (Appendix 2) the first content includes a first benefit that is obtained by entering into a contract for use of the subscription service; the second content includes a second benefit that can be obtained by entering into a contract for use of the subscription service; The first benefit is a benefit that is more valuable to the user than the second benefit. 2. A content providing device according to claim 1.

[0085] (Appendix 3) a login status determination unit that determines whether the user is currently logged in to the subscription service, the content providing unit provides a third content to the user terminal when the contract status determining unit determines that the user is not the user contract holder and the login status determining unit determines that the user is not currently logged in; the third content includes a third portion of the content, the contract promotion information, and a third benefit obtained by entering into a contract for the subscription service; the second portion encompasses the third portion, The second benefit is a benefit that is more valuable to the user than the third benefit. 3. A content providing device according to claim 2.

[0086] (Appendix 4) A receiving period setting unit that sets a period during which the first benefit, the second benefit, and the third benefit can be received, The receiving period setting unit sets the receiving period to be shorter as the privilege is more valuable to the user. 4. A content providing device according to claim 3.

[0087] (Appendix 5) When the contract status determination unit determines that the user is the withdrawn user, the content providing unit provides the first benefit having a different value depending on the length of time since the user withdrew from the service. 5. A content providing device according to any one of claims 2 to 4.

[0088] (Appendix 6) The content providing unit further provides, to the user terminal, introduction link information corresponding to other content introduced by the subscriber, among the content corresponding to the introduction link information previously generated by the link information generating unit. 6. A content providing device according to any one of claims 1 to 5.

[0089] (Appendix 7) a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a subscriber identification unit that identifies the subscriber corresponding to the introduction link information based on the fact that a request for provision of the content via the introduction link information transmitted by the subscriber is received from a user terminal owned by the user; a other content specification unit that specifies other content introduced by the contractor specified by the contractor specification unit based on the number of pieces of introduction link information previously generated by the link information etc. generation unit; a contractor information providing unit that provides, to the user terminal, introduction link information corresponding to the other content identified by the other content identifying unit, together with the content corresponding to the content provision request; A content providing device comprising:

[0090] (Appendix 8) the subscriber identification unit further identifies a subscriber who has introduced the same content as the content corresponding to the content provision request, the subscriber being different from the subscriber identified by the content provision request; the subscriber information providing unit provides link information corresponding to the other subscriber identified by the subscriber identifying unit to the user terminal together with introduction link information corresponding to the other content and the content corresponding to the content provision request; 8. The content providing device according to claim 7,

[0091] (Appendix 9) a link information generating step of generating content and introduction link information corresponding to a subscriber of a subscription service in response to a request from the subscriber, the introduction link information being an introduction link corresponding to the subscriber and enabling the introduction of the content; a content providing step of providing the content and the introduction link information generated in the link information generating step to a subscriber terminal owned by the subscriber; a contract status determination step of determining whether or not a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether or not the user is a withdrawn member who has cancelled the contract of the subscription service; In the content providing step, if it is determined in the contract status determination step that the user is the user contract holder, the content is provided to a user terminal owned by the user, if it is determined in the contract status determination step that the user is the unsubscriber, a first content is provided to the user terminal, and if it is determined in the contract status determination step that the user is neither the user contract holder nor the unsubscriber, a second content is provided to the user terminal; the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. A content providing method comprising:

[0092] (Appendix 10) Computer, a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information etc. generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the referral link information transmitted by the subscriber is a subscriber of the subscription service and whether the user is a withdrawn member who has terminated the subscription service contract; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said subscriber, provides first content to said user terminal when said contract status determination unit determines that said user is said unsubscriber, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said subscriber nor said unsubscriber, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion encompasses the second portion. A program characterized by:

[0093] Various embodiments and modifications of the present disclosure are possible without departing from the broad spirit and scope of the present disclosure. The above-described embodiments are for explaining the present disclosure and do not limit the scope of the present disclosure. That is, the scope of the present disclosure is indicated by the claims, not the embodiments. Various modifications made within the scope of the claims and the scope of the disclosure equivalent thereto are considered to be within the scope of the present disclosure. [Industrial Applicability]

[0094] According to the present invention, it is possible to provide a content providing device, a content providing method, and a program that can effectively encourage a person who has canceled a subscription service contract to re-subscribe. [Explanation of symbols]

[0095] 100 Content providing device 110 Storage section 111 Program 112 Login and Contract Information 120 Control section 121 Link information generation unit 122 Login status confirmation section 123 Contract Status Determination Department 124 Contractor Identification Department 125 Contents Provider 126 Contractor Information Provision Department 130 Input / output section 140 Communications Department 200 Subscriber Terminal 300 User terminal 400 Computer Communication Network

Claims

1. a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether the user is a withdrawn member who has cancelled the contract of the subscription service; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said user of said service contract, provides first content to said user terminal when said contract status determination unit determines that said user is said user of said service contract and said user of said service contract, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said user of said service contract nor said user of said service contract, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion includes the second portion. A content providing device comprising:

2. the first content includes a first benefit that is obtained by entering into a contract for use of the subscription service; the second content includes a second benefit that is obtained by entering into a contract for use of the subscription service; The first benefit is a benefit that is more valuable to the user than the second benefit.

2. The content providing device according to claim 1.

3. a login status determination unit that determines whether the user is currently logged in to the subscription service, the content providing unit provides a third content to the user terminal when the contract status determining unit determines that the user is not the user contract holder and the login status determining unit determines that the user is not currently logged in; the third content includes a third portion of the content, the contract promotion information, and a third benefit obtained by entering into a contract for the subscription service; the second portion includes the third portion, The second benefit is a benefit that is more valuable to the user than the third benefit.

3. The content providing device according to claim 2.

4. A receiving period setting unit that sets a period during which the first benefit, the second benefit, and the third benefit can be received, The receiving period setting unit sets the receiving period to be shorter as the privilege is more valuable to the user.

4. The content providing device according to claim 3.

5. When the contract status determination unit determines that the user is the withdrawn user, the content providing unit provides the first benefit having a different value depending on the length of time since the user withdrew from the service.

3. The content providing device according to claim 2.

6. The content providing unit further provides, to the user terminal, introduction link information corresponding to other content introduced by the subscriber, among the content corresponding to the introduction link information previously generated by the link information generating unit.

2. The content providing device according to claim 1.

7. a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information generating unit to a subscriber terminal owned by the subscriber; a subscriber identification unit that identifies the subscriber corresponding to the introduction link information based on the fact that a request for provision of the content via the introduction link information transmitted by the subscriber is received from a user terminal owned by the user; a other content specification unit that specifies other content introduced by the contractor specified by the contractor specification unit based on the number of pieces of introduction link information previously generated by the link information etc. generation unit; a contractor information providing unit that provides, to the user terminal, introduction link information corresponding to the other content identified by the other content identifying unit, together with the content corresponding to the content provision request; A content providing device comprising:

8. the subscriber identification unit further identifies a subscriber who has introduced the same content as the content corresponding to the content provision request, the subscriber being different from the subscriber identified by the content provision request; the subscriber information providing unit provides link information corresponding to the other subscriber identified by the subscriber identifying unit to the user terminal together with introduction link information corresponding to the other content and the content corresponding to the content provision request; 8. The content providing device according to claim 7.

9. a link information generating step of generating content and introduction link information corresponding to a subscriber of a subscription service in response to a request from the subscriber, the introduction link information being an introduction link corresponding to the subscriber and enabling the introduction of the content; a content providing step of providing the content and the introduction link information generated in the link information generating step to a subscriber terminal owned by the subscriber; a contract status determination step of determining whether or not a user who requests the provision of the content via the introduction link information transmitted by the contractor is a contractor of the subscription service and whether or not the user is a withdrawn member who has cancelled the contract of the subscription service; In the content providing step, if it is determined in the contract status determination step that the user is the user contract holder, the content is provided to a user terminal owned by the user, if it is determined in the contract status determination step that the user is the unsubscriber, a first content is provided to the user terminal, and if it is determined in the contract status determination step that the user is neither the user contract holder nor the unsubscriber, a second content is provided to the user terminal, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion includes the second portion. A content providing method comprising:

10. Computer, a link information generating unit that generates content and introduction link information corresponding to a subscriber of a subscription service, the introduction link information enabling the introduction of the content, in response to a request from the subscriber; a content providing unit that provides the content and the introduction link information generated by the link information etc. generating unit to a subscriber terminal owned by the subscriber; a contract status determination unit that determines whether a user who requests the provision of the content via the referral link information transmitted by the subscriber is a subscriber of the subscription service and whether the user is a withdrawn member who has terminated the subscription service contract; said content providing unit provides said content to a user terminal owned by said user when said contract status determination unit determines that said user is said user of said service contract, provides first content to said user terminal when said contract status determination unit determines that said user is said user of said service contract and said user of said service contract, and provides second content to said user terminal when said contract status determination unit determines that said user is neither said user of said service contract nor said user of said service contract, the first content includes a first portion of the content and subscription promotion information that promotes a subscription to the subscription service; the second content includes a second portion of the content and the contract promotion information; The first portion includes the second portion. A program characterized by:

Images