Content generation method, program for the same, and information processing device therefor

Abstract

To speed up and facilitate generative processing of contents in line with trendiness and preferable acceptability relative to a specific theme.SOLUTION: The present content generative method includes: a step in which a keyword processing unit (16) collects a plurality of related words on the basis of a theme word set by a user, stores extraction word information (22) generated by extracting a related word matching an extraction condition in a storage unit (12), and provides the user with the extraction word information; a step in which a content data generative unit (18) automatically generates or acquires one or more pieces of content data (24) utilizing the related word on the basis of a generative instruction received from the user; and a step in which a content processing unit (20) reads content layout information (26), arranges the content data relative to an input unit (62) of the content layout information in accordance with an input instruction the user sets, and generates contents.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The technology disclosed herein relates to a technology for collecting keywords that are of high interest to users for content to be made public on a network, and then creating content that effectively uses these keywords. [Background technology]

[0002] Users of the Internet, etc., use keywords according to their specific purpose to search for content and websites that provide the desired information, etc., based on the search results. In this search process, for example, the entered keywords may have a broad meaning compared to the desired content, or the desired content may not be sufficiently specified. In such cases, the search results may return a huge number of results that include content that is relevant to the purpose as well as content that is not related to the purpose. In order to obtain search results that meet the needs of the user, a method is used in which multiple keywords related to the desired topic are combined. Such related keywords can be provided by search service sites or prediction functions installed in web browsers that suggest words that are predicted to be related to the words entered by the user.

[0003] Conversely, website creators who create, update, and manage content can create content that matches the themes users are looking for if they can understand the areas that correspond to users' interests. Therefore, considering and researching related keywords that users use in searches is an important process for understanding user needs.

[0004] Regarding keywords to be used in such searches, there are methods that extract a second query having features similar to those of an input first query from a history of queries stored in a memory unit, and determine additional queries to be suggested (for example, Patent Document 1). In addition, there is known a system that searches documents in a database, extracts co-occurring words and query words with a specific word, and calculates and displays the relevance of phrases containing those words, making it easy for users to understand whether the contents of the document are what they are looking for (for example, Patent Document 2). Furthermore, an automatic generation system is known that stores material data such as video, images, and audio as card information and generates video content by applying a combination of a plurality of cards to a template (for example, Patent Document 3). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2018-22214 A [Patent Document 2] JP 2006-139484 A [Patent Document 3] JP 2017-63339 A Summary of the Invention [Problem to be solved by the invention]

[0006] By the way, website administrators and content creators create content that meets the themes desired by users by understanding the topics and fields of interest of users who browse the website content. For this reason, they are making efforts to research and collect keywords related to the interests and preferences of users who use the network. However, even if such keywords can be collected, creating the documents, images, videos, etc. that make up the content requires time and effort, as well as knowledge for content generation. If the content or amount of information is reduced in order to reduce the time and effort required to generate the content, there is a problem that this may lead to a decrease in the evaluation and reliability of the content itself, even if keywords that are of high interest to browsing users are used. In addition, because the interests and concerns of browsing users change in a short period of time, there is a problem in that a high level of content generation capability is required to update the content to keep up with those changes.

[0007] Patent Documents 1 to 3 do not disclose or suggest any solution to such a problem, and the configurations disclosed in Patent Documents 1 to 3 cannot solve such a problem.

[0008] In view of the above problems, the object of the technology disclosed herein is to speed up and simplify the process of generating content that is in line with trends and preferences for a specific theme by automatically generating multiple content data using collected keywords and assembling the content by combining this content data with a specified layout. [Means for solving the problem]

[0009] In order to achieve the above-mentioned objective, one aspect of the content generation method of the present disclosure is a content generation method executed on a computer, comprising the steps of: a keyword processing unit collecting a plurality of related words based on a theme word set by a registered user, extracting the related words that meet extraction conditions, generating extracted word information, storing the generated extracted word information in a memory unit, and providing the extracted word information to the user; a content data generation unit automatically generating or acquiring one or more content data using the related words included in the extracted word information based on generation instructions received from the user; and a content processing unit reading content layout information and arranging the content data in one or more input units formed in the content layout information in accordance with input instructions set by the user, to generate content.

[0010] The above content generation method includes a step in which the content data generation unit assigns identification information to each of the content data, and a step in which the content processing unit arranges the content data based on one or more of the related words and the identification information set in the input unit as the input instruction. The above content generation method further includes a step in which a judgment processing unit reads out the related words of the content data set for each input unit, compares them with the related words contained in either the generation instructions or the input instructions, judges whether or not the content data contains the indicated related words at a predetermined rate or more, and generates a judgment result, and a step in which the judgment processing unit presents the judgment result to the user.

[0011] In order to achieve the above-mentioned object, one aspect of an information processing device disclosed herein includes a keyword processing unit that collects a plurality of related words based on a theme word set by a registered user, extracts the related words that meet extraction conditions, and generates extracted word information in a memory unit, and provides the extracted word information to the user; a content data generation unit that automatically generates or acquires one or more content data utilizing the related words included in the extracted word information based on generation instructions received from the user; and a content processing unit that reads out content layout information stored in the memory unit, and generates content by arranging the content data in one or more input units formed in the content layout information in accordance with input instructions set by the user.

[0012] In the above information processing device, the content data generation unit assigns identification information to each of the content data, and the content processing unit arranges the content data based on one or more of the related words and the identification information set in the input unit as the input instruction. The above information processing device further includes a judgment unit that reads out the related words of the content data set for each input unit, compares them with the related words included in either the generation instruction or the input instruction, judges whether the content data contains a predetermined percentage or more of the specified related words, generates a judgment result, and presents the judgment result to the user.

[0013] In order to achieve the above-mentioned objective, one aspect of the content generation program of the present disclosure is a computer program that causes a computer to execute the following functions: collect a plurality of related words based on a theme word set by a registered user, extract the related words that meet extraction conditions, generate extracted word information, store the generated extracted word information in a memory unit, and provide the extracted word information to the user; automatically generate or acquire one or more content data using the related words included in the extracted word information based on a generation instruction received from the user; and read out content layout information and generate content by arranging the content data in one or more input units formed in the content layout information in accordance with input instructions set by the user.

[0014] In the above content generation program, the computer is caused to execute a function of assigning identification information to each of the content data, and a function of arranging the content data based on one or more of the related words and the identification information set in the input section as the input instruction. The content generation program further causes the computer to execute a function of reading out the related words of the content data set for each input unit, comparing them with the related words contained in either the generation instruction or the input instruction, determining whether or not the content data contains a predetermined percentage or more of the specified related words, and generating a determination result, and a function of presenting the determination result to the user. Effect of the Invention

[0015] According to the technology of the present disclosure, any of the following effects can be obtained.

[0016] (1) In creating content, by collecting keywords that are judged to be in line with the tastes and trends of network users and using these keywords in the content without deficiency, it is possible to improve the evaluation of the content and the website that contains this content, including increasing the number of accesses. (2) By extracting keywords that match the preferences and trends of users and enabling the automatic creation of content using these keywords, it is possible to reduce and speed up the burden of research and content creation work required for content generation. (3) By quickly updating and editing content in response to changes in keywords, such as topics and themes that interest users, it is possible to provide content that is useful and highly satisfying.

[0017] (4) By using layout information with multiple input sections and applying content data using keywords specified for each input section, it is possible to automatically generate content that includes personalization based on the intentions and preferences of creators, administrators, etc. (5) By using layout information including multiple input sections, it becomes possible to update or edit parts of the content, and the content can be updated to reflect changes in the viewing user's preferences and trends without having to regenerate the entire content. [Brief description of the drawings]

[0018] [Figure 1] 1 is a diagram showing a configuration of a content generation system according to a first embodiment. [Diagram 2] FIG. 13 is a diagram illustrating an example of a generating function of extracted word information. [Diagram 3] FIG. 11 is a diagram illustrating an example of a generation process of extracted word information. [Figure 4]FIG. 11 is a diagram showing an example of content generation processing using content data and layout data. [Diagram 5] 11A and 11B are diagrams illustrating an example of instruction information and setting information for generating content. [Figure 6] 13 is a flowchart showing a content generation process. [Figure 7] 13 is a sub-flowchart showing the process of generating extracted word information. [Figure 8] FIG. 11 is a diagram illustrating an example of a content generation process according to the first embodiment. [Figure 9] FIG. 11 is a diagram illustrating an example of a content generation process according to the second embodiment. [Figure 10] 13 is a flowchart showing a content generation process according to the second embodiment. [Figure 11] FIG. 11 is a diagram showing a configuration of a content generation system according to a second embodiment. [Figure 12] FIG. 13 is a diagram illustrating a process for determining the usage state of related words. [Figure 13] 13 is a flowchart showing a content generation process. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0019] [First embodiment] Fig. 1 shows a content generation system according to the first embodiment. The configuration shown in Fig. 1 is an example, and the technology of the present disclosure is not limited to such a configuration. This content generation system 2 has the function of automatically collecting keywords (hereinafter referred to as "related words") related to theme words that represent the content to be provided to viewing users via the network, and automatically generating content using at least the collected related words.

[0020] The theme words are keywords that express broad concepts, such as the contents that many browsing users on the network are interested in, or popular things or fields, etc. Related words are keywords that specify the contents indicated by the theme words, the purpose or use of content created based on the theme words, and other information that can be provided to users of the content, and include keywords that are used by browsing users on the network in combination with theme words to search for information, as well as keywords used to specify the content and type of content consisting of articles, videos, audio information, etc.

[0021] Here, the content of the present disclosure refers to the entirety of a specific website published through a network, or an area displayed on a display unit therein, or a website consisting of multiple pages, identified by specifying each page. The content data is the constituent elements of the content, such as articles, videos, audio, and the like, posted on the website. The content is identified as being formed by a single piece of content data or a combination of multiple pieces of content data. In addition, content generation executed by this content generation system 2 includes not only the generation of new content such as a web page, but also update processing such as changing or modifying part or all of existing content.

[0022] As shown in FIG. 1, the content generation system 2 includes an information processing device 4 and a user terminal 6, and the information processing device 4 and the user terminal 6 transmit and receive information via a network such as the Internet.

[0023] <About the information processing device 4> The information processing device 4 has, for example, a processing function for collecting related words, generating extracted word information selected based on set extraction conditions from the collected related words, a function for generating content data constituting content using the extracted word information, and a function for generating content using the content data, and is configured as a computer equipped with a processing unit 8, a communication unit 10, a storage unit 12, and an information presentation unit 14. The information processing device 4 may be, for example, a PC (Personal Computer) connectable to a network, or a server device that publishes or manages content on a network.

[0024] The processing unit 8 is an example of a functional unit that executes processing for collecting related words, processing for generating content data, and processing for generating content using the content data. The processing unit 8 is composed of, for example, a processor and a RAM (Random Access Memory) of the information processing device 4, and functions as a keyword processing unit 16, a content data generating unit 18, and a content processing unit 20 by executing and computing a content generation program. The keyword processing unit 16 is an example of a functional unit that collects related words, extracts related words that correspond to extraction conditions from among the collected words, and generates extracted word information 22. The content data generating unit 18 is an example of a functional unit that automatically generates content data constituting a content by using some or all of the related words of the extracted word information 22. The content data generating unit 18 may use a function that combines documents, images, videos, etc. stored in a database (not shown) based on a program of so-called generative artificial intelligence (hereinafter referred to as "AI": Artificial Intelligence) that can generate documents, images, videos, etc., formed in the information processing device 4, or set related words. In addition, the content data generating unit 18 may access a generating means such as a website or a computer equipped with AI that can generate documents, images, videos, etc. using an external generative AI (not shown), and obtain content data generated by providing related words to these generating means.

[0025] The communication unit 10 has a function of connecting, via a network, to the user terminal 6 used by the registered user and the information supply means 30 (FIG. 2) used to collect related words. The storage unit 12 is a means for storing data such as collected related words, extracted word information 22 generated by extracting the related words, content data 24 which are parts for configuring content, and layout information 26 including templates that define the format of web pages which are content. The storage unit 12 also stores a content generation program of the present disclosure (not shown), and other programs such as an OS (Operating System) that controls the basic operation of the information processing device 4. The storage unit 12 may be configured, for example, from a ROM (Read Only Memory) or a non-volatile memory. The information presentation unit 14 is an example of a means for displaying or presenting to a user the generated extracted word information, as well as the content data 24 generated from the extracted words and the content generated using the content data 24. The information presentation unit 14 may be, for example, a monitor which is a display means of the information processing device 4, or a processing unit which executes transmission control of the extracted word information 22, the content data 24, the content, etc. to the user terminal 6 via the communication unit 10.

[0026] <About User Terminal 6> The user terminal 6 is a terminal device used by a user who uses the information processing device 4 to request extracted word information for a specific theme word, to issue instructions to generate content, and to issue instructions to upload the generated content onto the network, and is composed of a computer equipped with an information input function, a communication function, and an information display function, such as a PC or a mobile terminal device. This user includes a person who operates and manages a website or creates content using theme words and the obtained extracted word information. The user terminal 6 is registered in the information processing device 4, for example, in association with the generated extracted word information 22 and content data 24. The user terminal 6 transmits, for example, collection conditions for theme words and related words, designation of layout information 26, instructions for the position of content data relative to the layout information 26, and the like, between the information processing device 4 and the user terminal 6, and receives extracted word information, content data, completed content, and the like from the information processing device 4.

[0027] <Regarding the process of collecting related words and generating extracted word information> Fig. 2 shows a function for generating extracted word information. The configuration shown in Fig. 2 is one example. The keyword processing unit 16 of the information processing device 4 accesses the external information supply means 30 via the communication unit 10 and collects keywords published on the network, based on the theme words and related word collection conditions included in the content generation instruction received from the user terminal 6, for example. At this time, the keyword processing unit 16 forms a related word collection unit 32 and an extracted word information generation unit 34, for example, by executing a content generation program.

[0028] The related word collection unit 32 is an example of a functional unit that provides the information supply means 30 with theme words set from the user terminal 6, previously collected related words and collection conditions, etc., and receives from the information supply means 30 related words collected based on this information.

[0029] The extracted word information generating unit 34 is an example of a functional unit that extracts some or all of the related words based on the extraction conditions for the collected related words, and generates extracted word information in which the evaluation values ​​of the related words acquired in the collection process are set. In this extraction process, for example, the appearance tendency or collection tendency on the network for the collected related words is analyzed, and some related words are extracted based on the analysis result and the extraction conditions to generate extracted word information. The collection tendency includes, for example, when related words are collected in multiple stages using a theme word and multiple related words, the number of occurrences of the same related word when it appears repeatedly, and information on the appearance state such as acquisition of the timing of appearance and continuity. In addition, the collection tendency includes, for example, information regarding theme words and related words that can be analyzed based on information held by the information supply means 30 or information presented by the information supply means 30. Furthermore, the extraction condition, which is the criterion for the extraction process, is an example of a condition for selecting a specific keyword from multiple related words based on the analysis result of the collection tendency, and includes, for example, a threshold value for the number of occurrences, the time of appearance, and the number of consecutive appearances. Then, the extracted word information generating unit 34 generates extracted word information from some or all of the related words extracted based on the extraction conditions, and presents it to the user via the information presenting unit 14 and transmits it to the user terminal 6.

[0030] <About the information supply means 30> The information supply means 30 is composed of a server device, a database, etc., having a function of providing related words for an input keyword, and includes, for example, a search service for a website related to the keyword. In addition, the information supply means 30 may be, for example, a processing device having a function of acquiring search results from an external search service (not shown) using a theme word or related words input from the information processing device 4 and providing the search results to the information processing device 4, or a website that provides a service such as AI capable of processing such as investigating related words using a research means or database (not shown) for the input keyword or predicting related words used by browsing users or other websites.

[0031] In the process of collecting related words, for example, the information supply means 30 may have a function of providing information corresponding to the specified collection conditions, or the information processing device 4 may extract information corresponding to the set collection conditions from search information obtained by inputting theme words and related words into the information supply means 30. The information supply means 30 used in this collection process is not limited to a single search service, website that can use AI, or database, and may collect related words using multiple services in combination. When multiple information supply means 30 are used in this way, the information processing device 4 may store the related words collected by each in a common work area such as the extracted word information generation unit 34, and perform processing such as analysis of collection trends.

[0032] <Conditions for collecting related words> The collection conditions for collecting related words using the information supply means 30 include conditions such as the means for collecting keywords and the type of information, and include, for example, the following: (1) A condition for collecting keywords that have been used in past searches stored in the information supply means 30 and are to be input next for the purpose of further narrowing down the contents of the search results using a theme word or a keyword related thereto (hereinafter referred to as "collection condition 1"); (2) A condition for collecting keywords that are predicted and calculated by the information supply means 30 from information such as past search records, and that are used in combination with theme words to identify information such as content to be searched, or to narrow the search range (hereinafter referred to as "collection condition 2"); (3) A condition for collecting keywords used in websites or contents listed in search results obtained by using a search function of the information supply means 30 or a search means not shown in the figure, using a theme word or a related word previously obtained (hereinafter referred to as "collection condition 3"); (4) A condition for collecting keywords used in advertisements, etc. displayed on a search result page in a search result obtained using the search function possessed by the information supply means 30 or a search means not shown (hereinafter referred to as "collection condition 4").

[0033] It should be noted that the collection conditions 1 to 4 shown here are merely examples, and the technology of the present disclosure may collect related words based on conditions other than collection conditions 1 to 4.

[0034] <Generating extracted word information> Next, a specific process flow for collecting related words and generating extracted word information will be shown. Fig. 3 shows an example of a process for collecting related words and generating extracted word information. The configuration shown in Fig. 3 is an example, and the technology of the present disclosure is not limited to such a configuration.

[0035] When the information processing device 4 receives a content generation instruction, for example, from a user terminal 6, it forms a processing area 40 in the keyword processing unit 16 and collects related words using the information supply means 30 in accordance with the theme words 42 obtained from the user terminal 6 and the specified collection conditions. In the related word collection process, for example as shown in Fig. 3, related words are collected from the information supply means 30 based on the input theme word 42, and collection list information is generated. Here, a case is shown in which a single collection condition 1 is set and the collection process is performed, but the related word collection process may be performed for each of multiple collection conditions that are set. The collection list information is composed of, for example, a word information section 44 used in the collection process, and a collection result section 46. In the information collection process of the first hierarchical level (I), a theme word is set in the word information section 44, and multiple related words A, B, ...X collected from the information supply means 30 are stored in the collection result section 46.

[0036] Next, as a collection process of the second layer (II), the information processing device 4 uses the multiple related words collected in the first layer (I) to collect related words from the information supply means 30, and generates collection list information for each collection result. In other words, in the collection process from the second layer (II) onwards, related words for the previously collected related words are investigated and collected. As a result, in the collection process, a collection result section 46 is generated according to a multiple of the number of layers of the collection process and the number of collected words. The information processing device 4 may execute the collection process according to a preset collection layer number condition, or the number of obtained related words, or other setting conditions such as a threshold value set for the number of occurrences of duplicated related words, which will be described later. For example, this setting condition may be preset in the related word collection section 32 of the information processing device 4, or the user may input a desired setting condition via the user terminal 6.

[0037] The information processing device 4 performs, for example, a collection trend analysis process for a plurality of collected related words. In this analysis process, for example, a case is shown in which the occurrence count of related words is used as the evaluation value reference information for the collection trend. The information processing device 4 compares, for example, all the collection result sections 46, extracts and groups the same related words, and then counts the occurrence count of each related word. Specifically, since related words A and X included in the collection result section 46 of the first layer (I) are included in the collection result section 46 of the second layer (II), these are designated as duplicate words M1 and M2, respectively, and an extraction area 50 is generated and stored. This extraction area 50 is an area in which the collection trend analysis process is performed, and also an area in which the setting process of extracted words to be presented to the user is performed, and includes, for example, an extracted word section 52 and an evaluation value section 54.

[0038] The extracted word section 52 is an example of an area in which related words are extracted from the collected related words, either in the same collection hierarchy or in different collection hierarchies, and stored. The evaluation value section 54 is an example of an area in which an evaluation value set based on evaluation value reference information is stored. This evaluation value may be calculated based on setting information (not shown) for the evaluation value reference information, in addition to the case where evaluation value reference information such as the number of occurrences is used as is. That is, when setting the evaluation value, for example, an item with a large number of occurrences may be highly evaluated. The evaluation value unit 54 may use the number of occurrences as an evaluation value, or may use information on the collection hierarchical level in which the word appears as an evaluation value instead of or in combination with the number of occurrences. The information processing device 4 may prioritize keywords close to theme words, which are main keywords, and set high evaluations for related words collected at earlier levels. When setting an evaluation value by combining the number of occurrences and the number of collection hierarchical levels, the setting conditions described above may be used.

[0039] In addition, the evaluation value may be calculated by combining the collection hierarchies in which overlapping related words appear. In this case, for example, if there are overlapping related words in the first hierarchical (I) collection and the third hierarchical (III) collection (not shown), and overlapping related words in the second hierarchical (II) collection and the fourth hierarchical (IV) collection (not shown) and the sixth hierarchical (VI) collection (not shown), factors such as the earlier appearance of the overlapping related words or the shorter interval between the collection hierarchies until the next appearance may be used in the evaluation value.

[0040] Furthermore, the analysis process of the collection tendency includes not only a case where common evaluation value reference information is used regardless of the collection condition of the related words, such as the number of occurrences, but also a case where evaluation value reference information specific to each of the collection conditions 1 to 4 is used. In this case, the evaluation value reference information includes, for example, an analysis based on the related words acquired by the information processing device 4, an analysis using information acquired by the information supply means 30, and an analysis of the collection tendency based on information presented by the information supply means 30.

[0041] As a specific example, when the information supply means 30 is a server that provides a search service, the number of times users input related words in a predetermined period, i.e., the number of searches, may be obtained from the server and used as the evaluation value reference information. In addition, in the case of collection condition 4, the information processing device 4 may obtain, for example, the advertisement placement fee of an advertisement displayed on a search result page associated with a keyword input in a search process. Then, in the process of analyzing collection trends, the advertisement placement fee may be compared directly between multiple overlapping related words, or the evaluation information calculated from the placement fee may be compared. In addition, in the case of collection condition 3, the information processing device 4 may collect, for example, location information where the theme word or related word appears, together with the number of occurrences of these keywords, for websites or contents listed in the search results. In collecting this location information, for example, information on the number of lines where the keywords appear, the top side, the center side, the bottom side, etc., are divided with respect to the overall structure of the website or content, or information on whether the keywords are written in tags such as headings or titles in the case of HTML format websites is collected. In addition, when the same related words are used multiple times in one piece of content, location information such as the range where the related words are concentrated or used frequently may be acquired. In the analysis process of the collection tendency, for example, multiple related words may be compared with each other, for example, by highly evaluating those that are included in the top side of the content or in the title tag.

[0042] The extracted words with high evaluation values ​​are those in which related keywords appear repeatedly and recursively, are words entered in search processing by general browsing users who use the information supply means 30 for search services, etc., and are evaluated as having a high degree of relevance to the initially set theme word. In other words, it can be inferred that the extracted words are related words that have a high degree of interest, concern, preference, and trendiness for the theme word.

[0043] The extracted word information generating unit 34 then extracts some or all of the extracted words stored in the extracted word section 52 based on extraction conditions preset for the generated extraction area 50. The extraction conditions may specify, for example, that a predetermined number of words with high evaluation values ​​are to be extracted.

[0044] In addition, in the process of generating extracted word information, two or more collection conditions, for example collection conditions 1 to 4, may be set as a plurality of different collection conditions, and related words may be collected for each collection condition to generate an extraction area 50, or the generated plurality of extraction areas 50 may be combined into a single area. When combining a plurality of extraction areas 50, for example, weighting may be set for the evaluation criteria and the evaluation value to be assigned for each collection condition.

[0045] <About content generation processing> FIG. 4 shows an example of a content generation process using content data and layout data. When the processing unit 8 completes the process of generating the extracted word information, it instructs the content data generating unit 18 to generate content data 24 based on the related words selected by the user from the extracted word information, or acquires the content data 24 generated by a generating means external to the information processing device 4. In the content data generating process, for example, instruction information is set for each selected related word, indicating in which configuration of the content the related words are to be used. The generated or acquired content data 24 is stored in the storage unit 12. Next, the processing unit 8 generates content using the content data through the content processing unit 20. In the content generation process, layout data 60 is used.

[0046] This layout data 60 is an example of data selected by the user from among a plurality of formats stored in the layout information 26, and in which instruction information such as content data to be arranged and related words is set. In the layout data 60, as shown in Fig. 4, for example, layout setting information representing the configuration of the content is set for a plurality of input sections 62 representing the configuration of the content, such as an input section 62-1 specified as a title area, an input section 62-2 specified as a heading 1 area, an input section 62-3 specified as a body 1 area, ... 62-N. In addition, in the content data 24, "content data A" 24-1, "content data B" 24-2, ..., "content data X" 24-X, etc. are set as identification information for the plurality of data.

[0047] FIG. 5 shows an example of instruction information and setting information for generating content.

[0048] 5A shows an example of instruction information constituting the content generation instruction of the present disclosure, and is an area for storing instruction information set by the user in the content data generation process. The instruction information DB 70 includes a keyword section 72 for storing related words selected from the extracted word information, a collection condition section 74 for storing collection conditions for related words, a usage instruction section 76 for instructing which configuration of the content to use, and an importance section 78 for indicating the importance of the related words. The keyword section 72 stores related words selected by the user. Information indicating which configuration of the content the selected related word is to be used for is stored in the usage instruction section 76. The information set in this usage instruction section 76 corresponds to the identification information of the generated content data 24. The importance section 78 is information representing the priority of use of related words in generating content data, and stores, for example, evaluation values ​​set in generating extracted word information, or information set based on evaluation values. That is, content data may be generated using all selected related words, or may be generated using a part of selected related words with high priority. In addition, this importance may be, for example, instruction information such as the number of appearances or frequency of related words used in the content data.

[0049] 5B is an example of instruction information constituting the input instruction of the present disclosure indicating the arrangement position of the generated content data, and stores setting information of the content data to be arranged in the input section 62 of the selected layout data 60. This layout setting information DB80 includes, for example, an input area section 82, a data format section 84, an identification information section 86, and a keyword section 88. The input area section 82 stores information for specifying the input section 62 of the layout data 60, such as "title area", "heading 1 area", "body 1 area", etc., which are configuration information of the content. Data format section 84 is an example of information indicating the type of content, and stores, for example, the data format of content data to be arranged in input section 62. For example, an instruction to arrange content data in text format is set in input section 62-1 specified as the title area. Also, an instruction to arrange content data in image / video format is set in input section 62-3 specified as the body 1 area. Thereby, content processing section 20 may generate a content data selection error, for example, when the format of the read content data differs from the data format of the layout setting information. Identification information for identifying the content data to be placed in the input section is stored in the identification information section 86. This identification information is information issued by the content data generating section 18, and the same information is set for the content data and the input section set as the placement destination thereof in a user content data generation instruction. The keyword section 88 is an example of an area for storing information set by the user in a generation instruction during content data generation processing, and stores information specified for a related word selected from the extracted word information.

[0050] <About content generation processing> Fig. 6 shows an example of a content generation process, and Fig. 7 shows an example of a process for generating extracted word information. The process contents and procedures shown in Fig. 6 and Fig. 7 are merely examples, and the technology of the present disclosure is not limited to such configurations. This content generation process is an example of a content generation method and a content generation program of the present disclosure.

[0051] When a keyword for collecting related words is input from the user terminal 6 (S101), the information processing device 4 activates the keyword processing unit 16 and executes a process for generating extracted word information (S102). The information processing device 4 reads out the generated extracted word information and transmits it to the user terminal 6 or displays it on the monitor of the information presentation unit 14 to present it to the user, and creates instruction information for generating content data.

[0052] The information processing device 4, for example, allows the user to select related words to be used for generating content data from the extracted word information, and inputs a setting instruction for which configuration of the content the selected related words will be used in. In this process, for example, if there is an instruction to use a specific related word in the "title" of the content configuration (YES in S103), the "title" is set for this related word (S104), then if there is an instruction to use it in the "heading" (YES in S105), the "heading" is set for this related word (S106), and if there is an instruction to use it in the "body" (YES in S107), the "body" is set for this related word (S108). This use instruction can be set by setting content configuration information such as "title", "heading", or "body" in the usage instruction section 76 for each related word stored in the instruction information DB 70. This setting process is performed for all related words selected by the user (NO in S109).

[0053] When the information processing device 4 sets the use instructions for all the selected related words (YES in S109), it generates content data using the related words based on the use instructions and assigns identification information to the generated content data (S110). The content data is formed for each content configuration in the use instructions for the related words, for example, and identification information is set. This identification information may be, for example, the above-mentioned "content data A", "content data B", etc., or information such as "title", "heading", "main text" that represents the content configuration, or other information using numbers or alphabets, as long as it is information that links the input unit 62 with the content data to be placed. Furthermore, the processing unit 8 of the information processing device 4 stores, in the layout setting information DB 80, for example, identification information of the content data set in each input section 62 of the layout data 60 and the set related words.

[0054] The content processing unit 20 of the information processing device 4 arranges the content data 24 in the input unit 62 of the layout data 60 based on the identification information (S111), generates content, and outputs the content (S112). At this time, the information processing device 4 may transmit the generated content to the user terminal 6 or display it using the information presentation unit 14, or may upload the content to a server set by the user and make it available on the network.

[0055] <Generating extracted word information> Fig. 7 shows an example of a process for generating extracted word information. The process shown in Fig. 7 is a sub-flowchart of S102 in Fig. 6, and the process contents and process procedures are merely examples, and the technology of the present disclosure is not limited to such a configuration. In this process for generating extracted word information, for example, the process contents are divided into a related word collection process F1 and a keyword extraction process F2.

[0056] When the information processing device 4 sets collection conditions input from the user terminal 6 as the related word collection process F1 (S201), it accesses the information supply means 30 according to the collection conditions (S202). The information processing device 4 acquires theme words that are the subject of the related word investigation from the user terminal 6 (S203), performs the related word collection process using the theme words and related words acquired in the previous layer of the collection process (S204), and records the related words, etc. (S205). The collected related words may be stored in the processing area 40 for executing the keyword extraction process F2, for example, or may be stored in a database formed in the storage unit 12. In addition, in this collection process, the date and time of collection, information for identifying the information supply means 30, and other information such as the number of occurrences of the same related word may be recorded together with the related words.

[0057] The information processing device 4 checks the set conditions for the related word collection process, such as the number of collection processes or the number of occurrences of overlapping related words, and determines whether the set conditions are met (S206). The information processing device 4 repeatedly executes the related word collection process (S204, S205) until the set conditions are met (NO in S206), and when the set conditions are met (YES in S206), it proceeds to keyword extraction process F2.

[0058] For example, as a keyword extraction process F2, the information processing device 4 counts the number of occurrences of the collected related words, selects and stores overlapping related words in the extraction area 50, and also sets an evaluation value for each related word using information on the number of occurrences and collection hierarchy, and executes an analysis process including ranking (S207). Then, the extracted word information generating unit 34 extracts one or more related words stored in the extraction area 50 based on extraction conditions such as the number of occurrences and rank order, and generates extracted word information (S208). This extracted word information may include evaluation values ​​such as theme words and number of occurrences, and identification information of the information supply means used for collection, in addition to the extracted related words.

[0059] [Advantages of the First Embodiment] According to this configuration, any one of the following effects can be obtained. (1) By incorporating multiple related words into the content that match the preferences and trends of network users, it is possible to create and update highly rated content, which will increase the number of hits to the content. (2) By collecting related words that are determined to be in line with the preferences and trends of network users and generating content using these related words, it is possible to improve the evaluation of the content and the websites that contain this content, including increasing the number of accesses. (3) By automatically extracting related words that match the preferences and trends of users viewing the site, and then automatically creating content using these related words, it is possible to reduce the burden of researching trendy themes and creating content, and to speed up the creation process.

[0060] (4) By quickly updating and editing content in response to changes in keywords, such as topics and themes that interest users, it is possible to provide content that is useful and highly satisfying. (5) By using layout information with multiple input sections and arranging content data using keywords specified for each input section, it becomes possible to automatically generate content that includes personalization based on the intentions, preferences, etc. of creators or administrators. (6) By using layout information including multiple input sections, it becomes possible to partially update or edit the content, and the content can be updated to reflect the changing tastes and trends of the viewing user without having to regenerate the entire content.

[0061] Example 1 Fig. 8 shows an embodiment of the content generation process. The process contents, setting information, and display screen shown in Fig. 8 are just an example. The content generation system 2 uses the generated extracted word information 22 to select related words to be used in generating content data, and to generate instruction information for which configuration of the content the related words are to be used in. For example, the extracted word information 22 has "camp" set as a theme word, and is composed of a plurality of extracted areas 50-1, 50-2, 50-3 collected based on different collection conditions 1, 2, and 3. Each of the extraction regions 50-1, 50-2, and 50-3 has a selection indicator 56 for indicating in which configuration of the content the selected related word is to be used. The selection indicator 56 includes check boxes for indicating, for example, "Use in title," "Use in heading," and "Use in body text."

[0062] In this embodiment, the selection instruction unit 56 is provided for all related words, but this is not limited to the above. One selection instruction unit 56 may be provided for each of the extraction regions 50-1, 50-2, and 50-3. In this case, the content data generation unit 18 may use all of the related words included in the extraction regions 50-1, 50-2, and 50-3, or may select one or more related words randomly or based on selection conditions (not shown) to generate content data.

[0063] The content data generation unit 18 then automatically generates content data 24 based on the related words of the extraction areas 50-1, 50-2, 50-3 and the information of their selection instruction unit 56, or acquires content data 24 generated using a generation function outside the information processing device 4, and places it in each input unit 62 of the layout data 60 to generate the content, i.e., the web page 90.

[0064] Example 2 Fig. 9 shows another embodiment of the content generation process. The process contents, setting information, and display screen shown in Fig. 9 are just an example. In the content generation system 2 according to the second embodiment, the importance set for the related words is used as a selection process for the related words included in the extracted word information 22. As in the first embodiment, the extracted word information 22 is composed of a plurality of extraction areas 50-1, 50-2, 50-3 collected based on different collection conditions 1, 2, and 3. Each of the extraction areas 50-1, 50-2, 50-3 includes information indicating the importance of each related word, as well as a selection instruction unit 58 indicating that "use those with higher importance with priority." This importance is an example of evaluation information such as a user's evaluation of the selected related word, or the popularity of the related word on a network or other information source, the preferences of browsing users, the number of searches, etc., and may be set for each of the extraction areas 50-1, 50-2, 50-3, or for all the related words included in the extracted word information 22. This importance information may be set, for example, as an evaluation value set in the analysis process of the extracted word information generation process, or based on this evaluation value.

[0065] The selection instruction unit 58 is an example of information constituting a content generation instruction, and is an instruction to generate content data using at least related words with a high importance level set among the related words in the extraction area 50. That is, in the content data generation process, when the selection instruction unit 58 is set, even if related words in the extraction areas 50-1, 50-2, and 50-3 are selected, the content data generation process may not use all of the selected related words. In this case, the content data generation unit 18 may select, for example, at least related words with an importance level equal to or higher than a specific threshold value, or at least a set number of related words from the top of the importance level, and use them to generate the content data.

[0066] Then, the content processing unit 20 uses the generated content data to generate the web page 90, which is the content.

[0067] <About content generation processing> Fig. 10 shows an example of a content generation process according to the second embodiment. The process contents and the process procedure shown in Fig. 10 are merely examples, and the technology of the present disclosure is not limited to such configuration. This content generation process is an example of a content generation method and a content generation program of the present disclosure.

[0068] In this content generation process, the input of keywords (S301) and the generation process of extracted word information (S302) may be similar to the above-mentioned S101 and S102 (FIG. 6), and therefore a description thereof will be omitted.

[0069] The information processing device 4 presents the generated extracted word information to the user, and allows the user to select related words to be used in generating content data, and determines whether there is a selection instruction to use the related words in order of importance (S303). That is, when the selection instruction section 58 formed in the extraction areas 50-1, 50-2, 50-3 is selected (YES in S303), the information processing device 4 sets instruction information to be used in order of importance to the content data generating unit 18. This instruction information may be set, for example, in the importance section 78 of the instruction information DB 70 or another instruction area not shown.

[0070] The information processing device 4 generates content data using the related words based on the instruction to use the related words and the selection instruction unit 58 for the importance, and also assigns identification information to the generated content data (S305). In addition, the processing unit 8 of the information processing device 4 stores, for example, in the layout setting information DB 80, the identification information of the content data set in each input unit 62 of the layout data 60 and the set related words.

[0071] The content processing unit 20 of the information processing device 4 arranges the content data 24 in the input unit 62 of the layout data 60 based on the identification information (S306), generates content, and outputs the content (S307).

[0072] Second Embodiment Fig. 11 shows a content generation system according to the second embodiment. The configuration shown in Fig. 11 is an example, and the technology of the present disclosure is not limited to such a configuration. In Fig. 11, the same parts as those in Fig. 1 are given the same reference numerals, and the description thereof will be omitted. The content generation system 2 according to this embodiment executes a content generation process including, in addition to the content generation function described above, a function of determining whether the generated content data 24 is configured in accordance with a content generation instruction. Therefore, in the information processing device 4, for example, a determination processing unit 100 is formed in the processing unit 8. The determination processing unit 100 is an example of a functional unit that executes a content generation program, and has a function of determining whether the content data 24 is generated using information on related words set as content generation instructions. Furthermore, the determination processing unit 100 has a function of presenting the determination result to the user when the content data 24 does not use the specified related words or does not appear at a predetermined rate or more. Then, the information processing device 4 causes the content data generating unit 18 to change or regenerate the content data 24 based on, for example, an instruction from a user.

[0073] <About the judgment process> In the judgment process for the content data 24, for example, as shown in A of FIG. 12, at least the related word information set in the keyword section 72 of the instruction information set in the instruction information DB 70 is used as the judgment criterion information 102. The judgment processing unit 100 reads out, for example, content data 24-X that is placed in the generated content, or that is generated and before being placed in the input unit 62, and compares it with the judgment criterion information 102. In this comparison process, for example, in addition to determining whether the related words stored in the judgment criterion information 102 exist in the content data 24-X, information such as the number of times they appear, their frequency, and their positions of appearance may be extracted.

[0074] In addition, when the content data 24-X is composed of a non-text format such as an article, that is, when it is composed of an image or a video, a part or all of the content data 24-X may be converted into information that can be compared with related words. For example, if the content is a video, this conversion process may involve converting the contents of the audio and images in the video into text using a browser that plays the content or a video playback program, or reading subtitle data in text format. In addition, as other conversion processes, the determination processing unit 100 may also include a method of reading descriptions that explain the contents represented by the video or image, as well as investigating websites on a network that contain the same or similar video or image, and acquiring text data such as descriptions written on the websites.

[0075] 12B, the determination processing unit 100 generates a determination result screen 110 as an example of the determination result of the usage state of the related words, and presents it to the user terminal 6. This determination result screen 110 displays a usage state display 104 indicating the portion of the content data 24-X where the related words are used. This usage state display 104 includes a process of highlighting the related words in the content data 24-X formed as a document such as an article by changing the typeface or font, changing the background color, etc.

[0076] Furthermore, in order to allow the user to know unused related words from among the extracted words, the determination processing unit 100 may display, together with the determination result screen 110, a usage status indicator 104 for related words stored in the determination criterion information 102 that are used in the content data 24-X, and may display an unused status indicator 106 for unused related words. The unused status indicator 106 is formed, for example, so as to be distinguishable from the usage status indicator 104, and may be highlighted by changing the typeface or font, the background color, or the like. In addition, the judgment criteria information 102 may not display the use state display 104, and only the non-use state display 106 may be displayed.

[0077] Then, based on instructions from the user, the information processing device 4 causes the content data generation unit 18 to function and modify or regenerate the content data by adding related words marked with a non-use state indication 106, or the user may directly input the modifications.

[0078] <About content generation processing> Fig. 13 shows an example of a content generation process. The process contents and processing procedure shown in Fig. 13 are merely examples, and the technology of the present disclosure is not limited to such configuration. This content generation process is an example of a content generation method and a content generation program of the present disclosure.

[0079] In the content generation process, the process of generating extracted word information (S401) and the process of generating content data (S402) may be similar to the processes in S101 to S110 (FIG. 6) described above, and therefore a description thereof will be omitted.

[0080] The information processing device 4 reads out the specific content data 24-X and the corresponding instruction information, and compares them to determine whether or not the indicated related word is present (S403). In order to identify the content data 24-X and the instruction information, for example, the correspondence may be grasped by using the identification information set in the content data 24-X, the layout setting information DB 80, and the usage instruction unit 76 of the instruction information DB 70.

[0081] The determination processing unit 100 determines whether the content data 24-X satisfies the condition set in the instruction information by a comparison process (S404), and if it is determined that the condition is satisfied (YES in S404), generates content using the layout information, or maintains the generated content (S405). This condition is set, for example, whether all related words set in the generation instruction or input instruction are used in the content data 24-X, or whether a certain ratio or number of related words are used, or whether the number of occurrences is equal to or greater than a threshold value. In addition, this condition may be set, as shown in the above-mentioned second embodiment, to whether related words set in the order of priority are used in descending order. Then, the content processing unit 20 receives the determination result and presents the content to the user or through the information presenting unit 14 (S406).

[0082] Furthermore, if the judgment processing unit 100 determines that the content data 24-X does not satisfy the conditions (NO in S404), it may present the judgment results, such as the judgment result screen 110 and the judgment criteria information 102 including at least the unused state display 106, to the user (S407).

[0083] [Effects of the second embodiment] According to this configuration, one of the following effects can be obtained. (1) The same effects as those of the first embodiment, the first embodiment, and the second embodiment can be obtained. (2) When creating content, the use of collected related words can be monitored, and the monitoring results and related words that have been collected but not used can be presented, thereby reducing the time and workload required for checking the content of the content. (3) By identifying and presenting unused related words for the collected keywords along with the results of monitoring their usage within the content, the speed at which content can be created and updated can be increased. [Modifications]

[0084] Regarding the embodiment and examples described above, characteristics and modifications thereof will be listed below.

[0085] (1) In the above embodiment, an example was given in which related words were collected from one information supply means 30 in response to a keyword collection condition, and an example was given in which related words were collected under a plurality of different collection conditions, but the present invention is not limited to this. The information processing device 4 may collect related words from a plurality of different search services using the same theme word and common collection conditions, for example, and generate extracted word information by analyzing the collection tendency. In this case, the evaluation value may be calculated by setting a weight on the collection results for each information supply means 30 based on the user's settings or information such as the number of users of the search service. Specifically, a large evaluation value may be set for related words collected from a search service with a large number of users. This makes it easier to reflect the preferences, trends, and information needs of browsing users, which means a large number of users, and improves the accuracy of extracting keywords that are easier for users to search.

[0086] (2) In the above embodiment and example, the determination processing unit 100 monitors whether the related words designated in the content data 24-X are used or the number of times they appear, but this is not limited to the above. The determination processing unit 100 may, for example, evaluate the appearance position and concentration of each related word in the content data 24-X, the appearance frequency and appearance balance among a plurality of related words, and present the evaluation result to the user on the determination result screen 110. Then, if the determination processing unit 100 determines that the appearance position, frequency, appearance state, etc. of a related word are inappropriate even if the related word is used, it may output an instruction to update or correct the content data 24 to the content data generating unit 18.

[0087] (3) In the above second embodiment, when a determination result is generated indicating that related words are not used as instructed for generated content data, the determination result is presented to the user, and the content data is modified or regenerated based on the user's instructions, but this is not limited to the above. The determination processing unit 100 of the information processing device 4 may, for example, present the determination result screen 110 to the user and automatically output an instruction to the content data generating unit 18 to generate new content data including unused related words, or to modify the content data 24-X that was the subject of the determination so that it includes unused related words.

[0088] As described above, the preferred embodiments and examples of the present invention have been described. The technology of the present disclosure is not limited to the above description. Based on the gist of the invention described in the claims or disclosed in the description for carrying out the invention, those skilled in the art can make various modifications and changes. It goes without saying that such modifications and changes are included in the technical scope of the present disclosure. [Industrial Applicability]

[0089] According to the content generation process of the present disclosure, content data is automatically generated based on generation instructions specified by the user from extracted word information collected from a network or the like for theme words, and this content data is laid out in accordance with instructions input by the user, thereby making it possible to quickly and easily generate content that is in line with the trends of the viewing user and that is unique to each user, which is useful. [Explanation of symbols]

[0090] 2 Content Generation System 4. Information processing equipment 6 User terminals 8 Processing section 10. Communications Department 12 Storage section 14 Information presentation section 16 Keyword Processing Section 18 Content data generation unit 20 Contents Processing Section 22 Extracted word information 24, 24-1, 24-2, ... 24-X Content Data 26 Layout Information 30 Information supply means 32 Related Word Collection Department 34 Extracted word information generation unit 40 Processing Area 42 Theme Words 44 Word Information Department 46 Collection Results Section 50, 50-1, 50-2, 50-3 extraction area 52 Extraction Words 54 Evaluation value section 56, 58 Selection indicator 60 Layout Data 62, 62-1, 62-2, 62-3, ... 62-N Input section 70 Instruction information DB 72 Keywords section 74 Collection Conditions 76 Usage Instructions Department 78 Importance part 80 Layout setting information DB 82 Input area 84 Data Format Section 86 Identification information section 88 Keywords section 90 Web Pages 100 Judgment processing unit 102 Judgment criteria information 104 Usage status display 106 Unused status indicator 110 Judgment result screen 120 Update determination section

Claims

1. 1. A computer-implemented method for generating content, comprising: a step of a keyword processing unit collecting a plurality of related words based on a theme word set by a registered user, extracting the related words that meet an extraction condition, generating extracted word information, storing the extracted word information in a storage unit, and providing the extracted word information to the user; a content data generating unit automatically generating or acquiring one or more content data using the related words included in the extracted word information based on a generation instruction received from the user; a content processing unit reading out content layout information, and arranging the content data in one or more input units formed in the content layout information in accordance with an input instruction set by the user to generate content; How content is generated, including:

2. the content data generating unit assigning identification information to each of the content data; a step of the content processing unit arranging the content data based on the one or more related words and the identification information set in the input unit as the input instruction; The method of claim 1 , comprising:

3. a step in which a determination processing unit reads out the related words of the content data set for each of the input units, compares the related words with the related words included in either the generation instruction or the input instruction, determines whether or not the content data contains the instructed related words at a predetermined rate or more, and generates a determination result; a step of the determination processing unit presenting the determination result to the user; The content generating method according to claim 1 or 2, comprising:

4. a keyword processing unit that collects a plurality of related words based on a theme word set by a registered user, extracts the related words that meet an extraction condition, and generates extracted word information, stores the extracted word information in a storage unit, and provides the extracted word information to the user; a content data generation unit that automatically generates or acquires one or more content data using the related words included in the extracted word information based on a generation instruction received from the user; a content processing unit that reads out content layout information stored in a storage unit, and generates content by arranging the content data in one or more input units formed in the content layout information in accordance with an input instruction set by the user; An information processing device comprising:

5. the content data generation unit assigns identification information to each of the content data; the content processing unit arranges the content data based on the one or more related words and the identification information set in the input unit as the input instruction. The information processing device according to claim 4.

6. a determination unit that reads out the related words of the content data set for each of the input units, compares the related words with the related words included in either the generation instruction or the input instruction, determines whether the content data contains the specified related words at a rate equal to or greater than a predetermined rate, generates a determination result, and presents the determination result to the user; The information processing device according to claim 4 or 5, comprising:

7. A computer program comprising: A function of collecting a plurality of related words based on a theme word set by a registered user, extracting the related words that meet extraction conditions, generating extracted word information, storing the extracted word information in a storage unit, and providing the extracted word information to the user; a function of causing a content data generation unit to automatically generate or acquire one or more pieces of content data using the related words included in the extracted word information based on a generation instruction received from the user; a function of reading out content layout information, and arranging the content data in one or more input sections formed in the content layout information in accordance with an input instruction set by the user to generate content; A content generation program that causes a computer to execute the above.

8. a function of assigning identification information to each of the content data; a function of arranging the content data based on one or more of the related words and the identification information set in the input unit as the input instruction; The content generating program according to claim 7, which causes a computer to execute the steps of:

9. a function of reading out the related words of the content data set for each of the input units, comparing the related words with the related words included in either the generation instruction or the input instruction, determining whether or not the content data contains the specified related words at a predetermined rate or more, and generating a determination result; a function of presenting the determination result to the user; 9. The content generating program according to claim 7, which causes a computer to execute the steps of:

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