Display control apparatus, display control method, and display control program

Abstract

To properly display return offerings for hometown tax donation.SOLUTION: A hometown tax donation automatic vending machine 100 acquires information on a resident area of a user and information on a ticket for watching a game purchased by the user. The hometown tax donation automatic vending machine 100 controls displaying a plurality of return offerings related to hometown tax donation, based on information on a first local government corresponding to a location of a team that the user supports and information on a second local government corresponding to a place where the game is held, the first local government being estimated from the resident area information and the ticket information.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a display control device, a display control method, and a display control program. [Background technology]

[0002] Hometown tax payment is a system that allows users to make donations to the hometowns they were born in or to local governments they want to support. When making a donation, users can specify how the donation will be used (as a gift in return). The number of users of hometown tax payment is on the rise, and there are various conventional technologies aimed at improving the convenience of users when making hometown tax payment.

[0003] For example, there is a conventional technology that provides a website for making hometown tax donations and searches for and displays gifts in return that correspond to keywords specified by the user.

[0004] In addition, there is a conventional technique in which a gift device is installed in a store visited by a user and a gift is displayed on the gift device. A user selects a desired gift from a plurality of gifts displayed on the gift device and makes a donation.

[0005] For example, in stores at game venues where various sports are held, return gifts devices can be installed and items related to the team can be displayed as return gifts. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] JP 2023-87077 A [Patent Document 2] Patent Publication No. 2022-32413 [Patent Document 3] JP 2023-21530 A [Patent Document 4] Patent No. 7282417 Summary of the Invention [Problem to be solved by the invention]

[0007] However, with the above-mentioned conventional technology, users have to take the time to search for gifts themselves, and depending on the user's area of ​​residence, items that are inappropriate as gifts may be displayed, leaving room for improvement in terms of the display of gifts.

[0008] For example, if the local government where the user lives, the local government corresponding to the game venue, and the local government of the team the user supports are the same, items related to the team the user supports will not be recognized as return gifts.

[0009] In one aspect, the present invention aims to provide a display control device, a display control method, and a display control program that can appropriately display gifts in return for hometown tax donations. [Means for solving the problem]

[0010] In the first proposal, the display control device has an acquisition unit and a display control unit. The acquisition unit acquires information on the user's residential area and information on the spectator ticket for the competition purchased by the user. The display control unit controls the display of multiple return gifts related to hometown tax donations based on the information on the residential area and the information on the spectator ticket, which is a first municipality estimated from the information on the residential area and the information on the spectator ticket, the first municipality corresponding to the location of the team the user supports, and the information on the second municipality corresponding to the location where the competition is held. Effect of the Invention

[0011] Gifts in return for hometown tax donations can be displayed properly. [Brief description of the drawings]

[0012] [Figure 1] FIG. 1 is a diagram for explaining an example of a usage scene of the hometown tax payment vending machine according to the present embodiment. [Diagram 2] FIG. 2 is a flowchart showing the processing procedure of the hometown tax payment vending machine according to the present embodiment. [Diagram 3] FIG. 3 is a functional block diagram showing the configuration of the hometown tax payment vending machine according to the present embodiment. [Figure 4] FIG. 4 is a diagram for supplementing the second estimation process. [Diagram 5] FIG. 5 is a diagram for providing a supplementary explanation of the third estimation process. [Figure 6] FIG. 6 is a diagram illustrating an example of a hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine of the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] Hereinafter, embodiments of a display control device, a display control method, and a display control program disclosed in the present application will be described in detail with reference to the accompanying drawings. Note that the present invention is not limited to these embodiments. EXAMPLES

[0014] First, an example of a usage scenario of the hometown tax payment vending machine according to the present embodiment will be described. In this embodiment, the game that the user watches is soccer, but the game is not limited to soccer and may be basketball, baseball, volleyball, ice hockey, rugby, handball, American football, softball, or other games.

[0015] FIG. 1 is a diagram for explaining an example of a usage scene of the hometown tax payment vending machine according to the present embodiment. For example, in Oita city 1, there is a competition venue 2. At the competition venue 2, a soccer match between a first team and a second team is held. As a premise, the municipality corresponding to the location of the first team is "Oita city", and the municipality corresponding to the location of the second team is "Kawasaki city". The municipality corresponding to the competition venue 2 is "Oita city". In the following description, the municipality corresponding to the location of a team will be simply referred to as the team's municipality as appropriate.

[0016] At the game venue 2, a first team goods store 3a, a second team goods store 3b, and a hometown tax payment vending machine 100 are installed.

[0017] The first team goods store 3a is a store that sells first team goods manufactured by a company in Oita City.

[0018] The second team goods store 3b is a store that sells second team goods manufactured by a company in Kawasaki City.

[0019] The Hometown Tax Payment Vending Machine 100 is a vending machine that allows users to make Hometown Tax Payments. The Hometown Tax Payment Vending Machine 100 is an example of a "display control device." Although not shown in the figure, the Hometown Tax Payment Vending Machine 100 is connected to another server via a network. The other server is a server that performs various procedures related to the Hometown Tax Payment.

[0020] The Hometown Tax Vending Machine 100 displays goods related to the second team, thank-you coupons for purchasing various products, etc. as gifts in return for the Hometown Tax. A user can make a Hometown Tax payment and receive a gift by selecting a gift displayed on the Hometown Tax Vending Machine 100 and depositing (donating) an amount corresponding to the gift.

[0021] The hometown tax payment vending machine 100 also performs the process described below to control the display of multiple return gifts related to hometown tax payment. Here, a case will be described in which a user 10 who lives in Kawasaki City and is a supporter of the second team operates the hometown tax payment vending machine 100 to make a hometown tax payment. The user 10 participates in an away tour and watches a soccer match between the first team and the second team at the match venue 2.

[0022] It is assumed that the user 10 has a mobile terminal 50. The mobile terminal 50 is a tablet terminal, a smartphone, or the like. The user 10 registers as a member of a soccer league in advance, operates the mobile terminal 50, logs into a specific website, and purchases a spectator ticket.

[0023] It is assumed that the memory unit of the mobile terminal 50 stores member information 50a and league spectating information 50b. The member information 50a includes a user ID, address, name, telephone number, email address, date of birth, etc. The user ID is information that uniquely identifies the user 10. The address is the address (area of ​​residence) of the user 10. The name is the name of the user 10. The telephone number is the telephone number of the mobile terminal 50. The email address is the email address of the user 10. The date of birth is the date of birth of the user 10. Note that the member information 50a may also include information about the fan club of the second team to which the user 10 belongs.

[0024] The league watching information 50b includes a user ID, watching ticket information, seat information, ticket purchase history, etc. The user ID is information that uniquely identifies the user 10. The watching ticket information is information about a ticket for watching a match between the first team and the second team held at the match venue 2. The seat information is information about the seat used by the user 10 when watching the match. The ticket purchase history includes the history of multiple watching tickets that the user 10 has purchased in the past.

[0025] Here, when the user 10 arrives at the game venue 2 and uses the hometown tax payment vending machine 100, the user operates the mobile terminal 50 to display the two-dimensional barcode 60 on the mobile terminal 50. The two-dimensional barcode 60 indicates the member information 50a and the league watching information 50b in the form of a code.

[0026] The hometown tax payment vending machine 100 reads the two-dimensional barcode 60 displayed on the mobile terminal 50 and controls the display of the return gift on the display unit of the hometown tax payment vending machine 100. For example, the processing procedure of the hometown tax payment vending machine 100 is as shown in FIG.

[0027] 2 is a flowchart showing a processing procedure of the hometown tax payment vending machine according to the present embodiment. As shown in FIG 2, the hometown tax payment vending machine 100 reads a two-dimensional barcode from the mobile terminal 50 (step S101).

[0028] The Hometown Tax Payment Vending Machine 100 identifies the user's residential area based on the membership information included in the two-dimensional barcode (Step S102). The Hometown Tax Payment Vending Machine 100 estimates the team the user supports based on the league watching information included in the two-dimensional barcode (Step S103).

[0029] The hometown tax payment vending machine 100 acquires information on the local government corresponding to the game venue 2 (step S104). The hometown tax payment vending machine 100 determines whether or not the first condition is satisfied (step S105). For example, the first condition is "the local government of the user's residential area = the local government of the game venue = the local government of the team the user supports."

[0030] When the first condition is met (step S105, Yes), the hometown tax payment vending machine 100 preferentially displays a button for making a simple donation on the display (step S106). When the button is pressed, the hometown tax payment vending machine 100 outputs a letter of appreciation (step S107). When making a donation, the hometown tax payment vending machine 100 may have a display that allows the user to select the purpose of the donation for municipalities that allow the user to specify the purpose of the donation. For example, by selecting "sports promotion," the user's donation will be used exclusively for sports promotion, which may lead to the user contributing to the development of the team the user supports, albeit indirectly.

[0031] If the first condition is not met (step S105, No), the hometown tax payment vending machine 100 proceeds to step S108. The hometown tax payment vending machine 100 determines whether the second condition is met (step S108). For example, the second condition is "the local government of the user's residential area ≠ the local government of the team the user supports."

[0032] When the second condition is met (step S108, Yes), the hometown tax payment vending machine 100 preferentially displays a return gift of goods of the team the user supports or a thank-you coupon (step S109), and proceeds to step S111.

[0033] On the other hand, if the second condition is not met (step S108, No), the hometown tax payment vending machine 100 displays the appreciation coupon preferentially (step S110) and proceeds to step S111. Here, not meeting the first condition and not meeting the second condition means that the third condition is met. For example, the third condition is "the municipality where the user lives = the municipality of the team the user supports ≠ the municipality where the game venue is located."

[0034] When a return gift or a thank-you voucher is selected, the hometown tax payment vending machine 100 accesses another server and executes the hometown tax payment procedure (step S111). The hometown tax payment vending machine 100 outputs the return gift (step S112).

[0035] The hometown tax payment vending machine 100 controls the display of the return gift by carrying out the processing procedure shown in Fig. 2. The thank-you coupon displayed in steps S109 and S110 is a thank-you coupon issued by the local government of the match venue 2. Instead of outputting the return gift, the hometown tax payment vending machine 100 may output an exchange coupon for exchanging for the return gift.

[0036] The local government of the residential area of ​​the user 10 shown in FIG. 1 is "Kawasaki City", the local government of the team that the user 10 supports is "Kawasaki City", and the local government of the game venue 2 is "Oita City". Therefore, when the hometown tax payment vending machine 100 reads the two-dimensional barcode from the mobile terminal 50 and performs the process of FIG. 2, it determines that the third condition above is met and preferentially displays a thank-you voucher to the user 10. The user 10 can select the thank-you voucher displayed preferentially as a return gift, make a hometown tax payment, and use the thank-you voucher to purchase goods of the team that the user supports at the second team goods store 3b.

[0037] In addition, displaying the target appreciation coupon (or return gift) preferentially means that the hometown tax donation vending machine 100 displays the target appreciation coupon higher than other return gifts, or highlights it.

[0038] As described above, the hometown tax donation vending machine 100 according to the present embodiment can reduce the effort required for the user to search for a gift, and can preferentially display items appropriate as a gift according to the user's area of ​​residence. In other words, it can appropriately display the hometown tax donation gift.

[0039] Next, an example of the configuration of the hometown tax payment vending machine 100 described in Fig. 1 will be described. Fig. 3 is a functional block diagram showing the configuration of the hometown tax payment vending machine according to this embodiment. As shown in Fig. 3, this hometown tax payment vending machine 100 has a camera 101, an output unit 102, an input unit 103, a communication unit 110, an input unit 120, a display unit 130, a memory unit 140, and a control unit 150.

[0040] The camera 101 is a camera installed in the hometown tax payment vending machine 100 and captures images. The images captured by the camera 101 include images of a user using the hometown tax payment vending machine 100, a two-dimensional barcode displayed on the user's mobile terminal, and the like.

[0041] The output unit 102 outputs the return gift or the appreciation voucher selected by the user. Note that the output unit 102 may output an exchange coupon for the return gift or the appreciation voucher instead of the return gift or the appreciation voucher.

[0042] The insertion unit 103 is a device used when a user inserts money. The insertion unit 103 may be a coin receiver, a bill receiver, a card reader, or the like.

[0043] The communication unit 110 transmits and receives information to and from other servers via a network, and is realized by a NIC (Network Interface Card) or the like.

[0044] The input unit 120 is an input device for inputting various information to the control unit 150 of the hometown tax payment vending machine 100. The input unit 120 is an input button, a touch panel, or the like.

[0045] The display unit 130 is a display device that displays information about the return gift and the appreciation coupon output from the control unit 150. The display unit 130 is a liquid crystal panel, a touch panel, etc. Based on instructions from the control unit 150, the display unit 130 preferentially displays the target return gift or appreciation coupon.

[0046] The storage unit 140 has member information 141, league watching information 142, return gift information 143, and game venue information 144. The storage unit 140 is a storage device such as a memory.

[0047] Member information 141 is member information acquired from a two-dimensional barcode displayed on a mobile terminal. For example, member information 141 includes a user ID, address, name, telephone number, email address, date of birth, fan club information, etc. The explanation regarding the user ID, address, name, telephone number, email address, date of birth, and fan club information is the same as the explanation above.

[0048] The league watching information 142 is league watching information acquired from a two-dimensional barcode displayed on a terminal device. For example, the league watching information 142 includes a user ID, watching ticket information, seat information, ticket purchase history, etc. The explanation regarding the user ID, watching ticket information, seat information, and ticket purchase history is the same as the explanation above.

[0049] The return gift information 143 holds information on the return gifts that the control unit 150 displays on the display unit 130. For example, the return gift information 143 includes image information on goods of the first team, the second team, and other teams that are set as return gifts.

[0050] The game venue information 144 includes various information related to the game venue 2. For example, the game venue information 144 includes information on the local government "Oita City" corresponding to the game venue 2, and information on the seating layout of the game venue 2.

[0051] The control unit 150 includes an acquisition unit 151, an estimation unit 152, a display control unit 153, and a procedure processing unit 154. The control unit 150 is, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit).

[0052] The acquiring unit 151 acquires the member information 141 and the league watching information 142 from a mobile terminal (for example, the mobile terminal 50), and registers the member information 141 and the league watching information 142 in the storage unit 140.

[0053] For example, the acquisition unit 151 uses the camera 101 to acquire an image of a two-dimensional barcode displayed on a mobile terminal, and extracts the membership information 141 and the league viewing information 142 by executing a predetermined decoding algorithm on the image of the two-dimensional barcode.

[0054] The estimation unit 152 estimates the team that the user supports based on the image of the user captured by the camera 101 or the league watching information 142. For example, the estimation unit 152 executes any one of first to fourth estimation processes described below.

[0055] The "first estimation process" executed by the estimation unit 152 will be described. The estimation unit 152 acquires an image of the user (an image of the user wearing a team uniform) from the camera 101, and estimates the team that the user supports by analyzing the image of the user. For example, the estimation unit 152 may perform the estimation using a trained machine learning model that takes an image of a person as input and team identification information as output. Such a machine learning model is a Neural Network (NN) or the like. Note that the estimation unit 152 may estimate the team that the user supports using other image analysis techniques.

[0056] A description will be given of the "second estimation process" executed by the estimation unit 152. The estimation unit 152 acquires seating information included in the league watching information 142, and estimates the team that the user will support based on the seating information.

[0057] FIG. 4 is a diagram for supplementing the second estimation process. For example, the seating areas of the game venue 2 are classified into areas R1, R2, R3, and R4. It is assumed that information on areas R1 to R4 of the game venue 2 is set in the game venue information 144. Areas R1 to R3 are areas where supporters of the home team (first team) sit. Area R4 is an area where supporters of the away team (second team) sit. At the start of the first half of the game, the left side of FIG. 4 is the first team's end (position), and the right side of FIG. 4 is the second team's end.

[0058] When the seat position identified by the seat information is included in the regions R1 to R3, the estimation unit 152 estimates that the team the user supports is the home team (first team). On the other hand, when the seat position identified by the seat information is included in the region R4, the estimation unit 152 estimates that the team the user supports is the away team (second team).

[0059] A description will be given of the "third estimation process" executed by the estimation unit 152. The estimation unit 152 acquires the ticket purchase history included in the league watching information 142, and estimates the team that the user will support based on the ticket purchase history.

[0060] FIG. 5 is a diagram for supplementary explanation of the third estimation process. For example, the ticket purchase history includes a combination of teams that have been watched in the past. In the example shown in FIG. 5, the ticket purchase history 70 includes a schedule, a home team, and an away team. The estimation unit 152 counts the number of times that a team has been recorded as a home team or an away team for each team based on the ticket purchase history 70. In the example shown in FIG. 5, the first team is "once", the second team is "three times", the third team is "once", and the fourth team is "once". The estimation unit 152 estimates that the team "second team" that appears the most frequently is the team that the user supports.

[0061] The following describes the "fourth estimation process" executed by the estimation unit 152. The estimation unit 152 acquires information on the fan club to which the user belongs from the membership information 141. The estimation unit 152 estimates the team corresponding to the fan club as the team the user supports.

[0062] The estimation unit 152 executes any one of the first to fourth estimation processes, and outputs the estimation result to the display control unit 153. Note that the estimation unit 152 may execute all of the estimation processes of the first to fourth estimation processes, respectively, and determine the team that the user will support by taking a majority vote of the estimation results.

[0063] The display control unit 153 is a processing unit that controls the display of multiple return gifts related to hometown tax donations based on information about the user's residential area, information about the local government of the team the user supports, and information about the local government of the game venue 2.

[0064] The display control unit 153 acquires information on the user's residential area from the member information 141, and identifies the local government corresponding to the acquired residential area. The display control unit 153 may identify the local government corresponding to the residential area by using a table or the like that defines the relationship between the residential area and the local government.

[0065] The display control unit 153 acquires the estimation result of the team supported by the user from the estimation unit 152, and identifies the local government of the acquired "team supported by the user." The display control unit 153 may identify the local government of the team by using a table or the like that defines the relationship between the team and the local government.

[0066] The display control unit 153 acquires information about the local government of the game venue 2 from the game venue information 144.

[0067] The display control unit 153 determines which of the first condition, the second condition, and the third condition is satisfied based on the local government of the user's residential area, the local government of the team the user supports, and the local government of the game venue 2. The first condition, the second condition, and the third condition are as follows:

[0068] Condition 1: "The local government where the user lives = the local government where the match venue is located = the local government of the team the user supports." Second condition: "The local government where the user lives ≠ the local government of the team the user supports." Third condition: "The local government where the user lives = the local government of the team the user supports ≠ the local government where the game venue is located."

[0069] When the first condition is satisfied, the display control unit 153 preferentially displays on the display unit 130 a button for simply making a donation.

[0070] When the second condition is satisfied, the display control unit 153 preferentially displays a gift of merchandise of the team the user supports or a thank-you voucher on the display unit 130. The display control unit 153 obtains an image of the gift corresponding to the merchandise of the team the user supports from the gift information 143, and outputs the image to the display unit 130 to highlight it.

[0071] If the third condition is met, the display control unit 153 causes the display unit 130 to preferentially display the appreciation coupon.

[0072] When the procedure processing unit 154 detects that the user has selected a gift or appreciation coupon displayed on the display unit 130 and made a deposit (donation) using the insertion unit 103, it transmits various procedural information to another server and requests the procedure for the hometown tax payment. When the procedure for the hometown tax payment is completed by the other server, the procedure processing unit 154 causes the output unit 102 to output the selected gift or appreciation coupon.

[0073] When the procedure processing unit 154 detects that a user has pressed the simple donation button displayed on the display unit 130 and made a deposit (donation) using the deposit unit 103, it causes the output unit 102 to output a letter of appreciation.

[0074] Next, the effects of the hometown tax donation vending machine 100 according to this embodiment will be described. The hometown tax donation vending machine 100 controls the display of multiple return gifts related to hometown tax donations based on the local government of the user's residential area, the local government of the team the user supports, and the local government of the game venue 2. This reduces the effort required for the user to search for return gifts, and makes it possible to preferentially display items appropriate as return gifts according to the user's residential area. In other words, it is possible to appropriately display the return gifts for hometown tax donations.

[0075] When the first condition is met, the hometown tax payment vending machine 100 displays a button (image) that simply encourages donations on the display unit 130. This makes it possible to encourage donations even from users who are unable to make hometown tax payments.

[0076] When the second condition is satisfied, the hometown tax payment vending machine 100 displays a gift or a thank-you coupon related to the hometown tax payment to the local government on the display unit 130. This makes it possible to encourage the user to make a hometown tax payment by using merchandise from the local government as a gift in return, in cases where the local government in the user's residential area is different from the local government of the team the user supports.

[0077] When the third condition is met, the hometown tax donation vending machine 100 preferentially displays on the display unit as a return gift a thank-you voucher issued by a municipality (e.g., Oita City) other than the municipality in the user's residential area (e.g., Kawasaki City). This allows the user to use the thank-you voucher to purchase merchandise for the team he or she supports. For example, the user can obtain a thank-you voucher issued by the municipality in the game venue 2 through hometown tax donation, and can use hometown tax donation to purchase merchandise for the team he or she supports at the away venue through general purchase. Furthermore, sales of the team's merchandise at the away venue can contribute to increasing sales of the team's merchandise at the away venue. Furthermore, using hometown tax donations with the thank-you voucher can contribute to the municipality in which the game venue belongs.

[0078] The hometown tax payment vending machine 100 identifies the team that the user supports through the above-mentioned first to fourth estimation processes. This makes it possible to automatically identify the local government of the team that the user supports without the user having to specify it, thereby reducing the burden on the user.

[0079] Incidentally, the above-described process executed by the hometown tax payment vending machine 100 is just an example, and the hometown tax payment vending machine 100 may execute other processes.

[0080] The hometown tax payment vending machine 100 reads the two-dimensional barcode displayed on the mobile terminal to identify various information related to the user (for example, membership information, league spectator information), but is not limited to this. The user may input their My Number card or their My Number (personal number) on their My Number card into the hometown tax payment vending machine 100, and the hometown tax payment vending machine 100 may identify various information related to the user based on the input information. The hometown tax payment vending machine 100 may also use technology such as OCR (Optical Character Recognition / Reader) for paper spectator tickets to obtain various information related to the user (spectator ticket information, etc.).

[0081] The hometown tax donation vending machine 100 displays team goods and thank-you coupons as return gifts, but it may display other return gifts. For example, the hometown tax donation vending machine 100 may preferentially display items eligible for hometown tax donation from the local government of the game venue 2 (other than team goods). The hometown tax donation vending machine 100 may preferentially display items eligible for the supported team that are handled by a government other than the supported team's local government. The hometown tax donation vending machine 100 may preferentially display thank-you coupons issued by the local government that are limited to the current location (limited to the game venue). Thank-you coupons do not have to be issued by local governments, but may be issued by various associations or private companies and can be used only in specific locations or for specific products.

[0082] Some of the functions included in the hometown tax payment vending machine 100 may be executed by another server connected via a network. For example, the other server may have functions such as the estimation unit 152 and the display control unit 153, and may execute the above processing by executing data communication with the hometown tax payment vending machine 100. In addition, a user's terminal device may be connected to the server via a network, and the hometown tax payment procedure may be performed via the network. For example, the location information of the mobile terminal during the hometown tax payment procedure may be used instead of the above seat information. The mobile terminal notifies the server of the location information using a GPS (Global Positioning System).

[0083] Next, an example of the hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine 100 shown in the above embodiment will be described. Fig. 6 is a diagram showing an example of the hardware configuration of a computer that realizes the same functions as the hometown tax payment vending machine of the embodiment.

[0084] As shown in Fig. 6, the computer 300 has a CPU 301 that executes various arithmetic processes, an input device 302 that accepts data input from a user, and a display 303. The computer 400 also has a communication device 304 that transmits and receives data to and from other servers and the like via a wired or wireless network, and various devices 305. The various devices 305 correspond to the camera 101, the output unit 102, and the input unit 103. The computer 300 also has a RAM 306 that temporarily stores various information, and a hard disk device 307. The devices 301 to 307 are connected to a bus 308.

[0085] The hard disk device 307 includes an acquisition program 307a, an estimation program 307b, a display control program 307c, and a procedure processing program 307d. The CPU 301 reads out each of the programs 307a to 307d and loads them in the RAM 306.

[0086] The acquisition program 307a functions as an acquisition process 306a. The estimation program 307b functions as an estimation process 306b. The display control program 307c functions as a display control process 306c. The procedure processing program 307d functions as a procedure processing process 306d.

[0087] The processing of the acquisition process 306a corresponds to the processing of the acquisition unit 151. The processing of the estimation process 306b corresponds to the processing of the estimation unit 152. The processing of the display control process 306c corresponds to the processing of the display control unit 153. The processing of the procedure processing process 306d corresponds to the processing of the procedure processing unit 154.

[0088] It is not necessary that each of the programs 307a to 307d is stored in the hard disk device 407 from the beginning. For example, each of the programs may be stored in a "portable physical medium" such as a flexible disk (FD), CD-ROM, DVD, magneto-optical disk, or IC card that is inserted into the computer 300. Then, the computer 300 may read and execute each of the programs 307a to 307d. [Explanation of symbols]

[0089] 100 Hometown Tax Vending Machine 101 Camera 102 Output section 103 Input section 110 Communications Department 120 Input section 130 Display section 140 Storage section 141 Membership Information 142 League Spectating Information 143 Gift Information 144 Match Venue Information 150 Control section 151 Acquisition Department 152 Estimation Department 153 Display control section 154 Proceedings Processing Department

Claims

1. An acquisition unit that acquires information on the user's residential area and information on the spectator tickets purchased by the user; a display control unit that controls the display of multiple return gifts related to hometown tax donations based on information about the residential area and a first local government estimated from information about the spectator ticket, the first local government corresponding to the location of the team the user supports, and information about a second local government corresponding to the location where the competition is held; A display control device comprising:

2. The display control device described in claim 1, characterized in that when a third municipality in the residential area matches the first municipality and the first municipality does not match the second municipality, the display control unit preferentially displays a gratitude coupon issued by the second municipality as a return gift on the display unit.

3. The display control device according to claim 2, characterized in that the display control unit displays a screen on the display unit encouraging donations when the first municipality, the second municipality, and the third municipality are the same.

4. The display control device described in claim 1, characterized in that the display control unit displays a gift or a thank-you coupon related to a hometown tax donation to the second municipality on the display unit when the third municipality in the residential area does not match the first municipality.

5. The display control device according to claim 1, characterized in that the information on the spectator ticket includes information on the seat from which the user will watch the event, and further comprises an estimation unit that estimates the first local government based on the seat information.

6. The display control device described in claim 5, characterized in that the information on the spectator ticket includes a combination of teams that the user has watched in the past, and the estimation unit further performs a process of estimating the first local government based on the combination of teams that the user has watched in the past.

7. The display control device described in claim 6, characterized in that the information on the spectator ticket includes information on a fan club to which the user belongs, and the estimation unit further performs a process of estimating the first local government based on the information on the fan club.

8. Acquire information about the user's residential area and the tickets for the event purchased by the user, Controlling the display of a plurality of return gifts related to hometown tax donations based on information on the residential area and a first local government estimated from information on the spectator ticket, the first local government corresponding to the location of the team the user supports, and information on a second local government corresponding to the location where the event is to be held. A display control method, the processing of which is executed by a computer.

9. Acquire information about the user's residential area and the tickets for the event purchased by the user, Controlling the display of a plurality of return gifts related to hometown tax donations based on information on the residential area and a first local government estimated from information on the spectator ticket, the first local government corresponding to the location of the team the user supports, and information on a second local government corresponding to the location where the event is to be held. A display control program that causes a computer to execute a process.

Images